NAADA 2019 ANNUAL CONFERENCE BATON ROUGE, LOUISIANA | JUNE 10-13
REGISTRATION BROCHURE
WWW.NAADA.ORG WELCOME
It has been 25 years since the National Agricultural Alumni & industries across this great nation, we always come back better Development Association Conference was hosted by Louisiana and stronger. Under the LSU stately oaks and broad magnolias, State University! We could not be more proud to welcome you you will leave this conference energized and renewed, ready to back to beautiful Baton Rouge, Louisiana. If this is your first time take on the challenges of the upcoming year. to our great state, you are in for quite the experience! So take it all in. You will have the opportunity to experience Louisiana is a special place. If you mention that little town of New phenomenal education sessions that push you to find your Orleans in casual group conversations, chances are someone has spirit of resilience and strength. The educational tours will cover a story to tell or experience to share. Outside of Bourbon Street everything from quintessential Louisiana with swamps and and the infamous haunts of New Orleans, Louisiana has so much plantations, to LSU campus traditions, to distilleries and breweries to offer. From the diversity of our agricultural industries to the with some agricultural production learning opportunities sprinkled diversity of our culture, we represent a vibrant gumbo that is in as well. uniquely characteristic and well recognized across the world. We hope you enjoy your time in the bayou and on behalf of As a transplant to Louisiana, I have come to love the culture that Louisiana State University, welcome to Baton Rouge! is so different, so passionate, and so resilient. In Louisiana we embrace a culture of giving, resilience, and celebration. There Amanda Martin is never a challenge we face that is too big to lend a hand to NAADA 2019 Conference Chair neighbors, rise above the trials and tribulations, and then relish in the celebration of life. We embody the spirit of resilience and with our theme “Resilience: Strength in New Beginnings.”
You will see this message resonate throughout the sessions, keynote speakers and social celebrations. No matter the challenges that come our way in the agriculture colleges and
2019 NAADA CONFERENCE GOALS
• Provide programming that creates meaningful experiences for NAADA members to take back to their home institutions. • Use southern hospitality as a platform to introduce new members to the NAADA family and encourage networking with our seasoned members. • Inspire NAADA members to create new beginnings and strategic goals for their teams. • Share with our NAADA family the diverse gumbo of a culture that makes up beautiful Louisiana and showcase that our uniqueness lies in our strength. • Encourage other institutions to embrace bringing their own diverse and unique ideas to the table.
2 TABLE OF CONTENTS
Welcome Message and Conference Goals 2
Conference Agenda 4
Keynote Speaker Information 6
Pre-Conference Activity 7
Spirit Night Information 7
Educational Session Information 8
Educational Tours 12
Registration Form (also available online) 13
ABOUT NAADA
MISSION STATEMENT
NAADA provides education, support and recognition for professionals and volunteers dedicated to expanding resources for advancing agriculture and related disciplines through land-grant and other colleges of agricultural sciences and partner programs.
VISION STATEMENT
NAADA will be the premier organization providing enhancement opportunities for professionals and volunteers in institutions of higher education and organizations associated with agricultural and related sciences.
More information and registration available at www.naada.org 3 CONFERENCE AGENDA
MONDAY, JUNE 10 7:45 AM - 6:00 PM Pre-Conference Tour: Tour of Zen-Noh Grain and SERVICE PROJECT AT THE Daytrip to New Orleans: America’s Favorite City BATON ROUGE FOOD BANK
TUESDAY, JUNE 11 8:00 AM - 9:00 AM Past President Breakfast 9:00 AM - 10:30 AM NAADA Board Meeting 10:30 AM - 4:30 PM Registration 11:00 AM - 1:00 PM Service Project – Baton Rouge Foodbank
2:00 PM - 2:45 PM NAADA 101 Where: Baton Rouge Food Bank When: Tuesday, June 12 | 11:00 am - 1:00 pm 3:00 PM - 3:45 PM Track Networking Sessions In 1984, the Baton Rouge economy was • Alumni among the worst in the nation. The Greater Communications Baton Rouge Food Bank was organized to • aid in this problem in the fall of ’84 as an • Development outgrowth of Urban Ministries Coalition. • Student Professionals The Greater Baton Rouge Food Bank services 11 parishes in Louisiana: Ascension, • Volunteers Assumption, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe 4:00 PM - 4:30 PM Welcome Kickoff & PeliCAN Awards Coupee, St. Helena, St. James, West Baton 5:00 PM Opening Reception at Capitol Park Museum Rouge, West Feliciana, and a satellite distribution center in Tangipahoa Parish. 6:45 PM Welcome to LSU Agriculture with Dr. Bill Richardson In the 11 parishes served, more than 135,000 Greetings from LSU with Provost Stacia Haynie people (or almost 16% of the population) are food insecure. Food insecurity means that an individual does not know where or when they will find their next meal. Food- WEDNESDAY, JUNE 12 insecure households may not always be food 8:00 AM - 4:00 PM Registration insecure, but it may reflect a household’s need to decide between basic needs, such 8:00 AM - 9:00 AM Breakfast Keynote: Weathering the Storm, Chip Kline as housing or paying bills, and purchasing nutritionally adequate foods. 9:00 AM - 9:15 AM Break On average, the Greater Baton Rouge Food 9:15 AM - 10:15 AM Education Track Session 1 Bank distributes approximately 250,000 pounds of food and other products (such as 10:15 AM - 10:30 AM Break cleaning supplies and toiletries) per week. 10:30 AM - 11:30 AM Education Track Session 2 Without the thousands of volunteer hours 11:45 am - 1:00 pm Lunch with Bickford Lecture: Resilience, James Carville each year, the Greater Baton Rouge Food Bank would be unable to provide food to the 1:00 PM - 1:15 PM Break many children, seniors, and families facing hunger in our community. 1:15 PM - 2:15 PM Education Track Session 3 2:15 PM - 2:30 PM Break 2:30 PM - 3:30 PM Education Track Session 4 3:30 PM - 4:00 PM Break 4:30 PM Spirit Night at Burden & Rural Life Museum
4 CONFERENCE AGENDA CONTINUED...
THURSDAY, JUNE 13 ACCOMMODATIONS 7:30 AM - 7:00 PM Registration 7:30 AM - 9:00 AM Breakfast and Annual Meeting 9:00 AM - 9:15 AM Break 9:15 AM - 10:15 AM Education Track Session 5 10:15 AM - 10:30 AM Break 10:30 AM - 11:20 AM Beg, Borrow, and Steal Session • Alumni • Communications HILTON BATON ROUGE CAPITOL CENTER • Development – Early Career 1-5 Years 201 Lafayette Street Development – Mid-Career & Managers 5+ Years • Baton Rouge, Louisiana 70801 • Student Professionals Phone: (225) 344-5866 • Volunteers Group Rate: $129 11:20 AM - 1:00 PM Invitational Lunch - Michigan State University Room Block Deadline: Room block 1:00 PM - 1:15 PM Break deadline is: May 20, 2019 or until the 1:15 PM - 5:00 PM Educational Tours room block is exhausted, whichever 5:00 PM - 6:00 PM Break comes first. Group Name: NAADA 6:00 PM - 6:45 PM Reception 7:00 PM - 8:30 PM Dinner and Awards Program at Hotel AIRPORT INFORMATION 9:00 PM 2nd Line Band to Downtown Baton Rouge Baton Rouge Metropolitan Airport (BTR)
The Baton Rouge Metropolitan Airport (BRT) is only about 8 miles away from The Hilton Baton Rouge.
The Hilton offers complimentary shuttle rides to and from the airport. Taxi rates run around $20 USD.
View full details at www.naada.org/conference-hotel
5 KEYNOTE SPEAKERS
KEYNOTE SPEAKER Kline represents the governor on the Governor’s Advisory James Carville, Manship Fellow, Commission on Coastal Protection, Restoration, and Conservation, Professional-in-Residence—Manship the Louisiana State Mineral & Energy Board, and the Gulf Coast Ecosystem Restoration Council. School of Mass Communication, Louisiana State University KEYNOTE SPEAKER James “The Ragin’ Cajun” Carville is Stacia L. Haynie, Executive Vice America’s best-known political consultant. President, Provost, Louisiana State His long list of electoral successes University evidences a knack for steering overlooked campaigns to unexpected landslide victories and for re-making Executive Vice President and Provost political underdogs into upset winners. Stacia Haynie has been an active member of the LSU community since joining the Carville’s most prominent victory, the 1992 win for the Presidency Department of Political Science in 1990. by William Jefferson Clinton, cemented his status as a major Dr. Haynie served as Dean of the College political player. In recent years, Carville has focused his strategic of Humanities and Social Sciences before being named Interim thinking on international campaigns reaching more than 23 Executive Vice President and Provost in the LSU Office of Academic countries around the globe. Affairs. Dr. Haynie earned the J. W. Annison Jr. Family Alumni Professor at LSU and has served in a number of administrative A best-selling author, actor, talk show host, and public speaker, positions on the campus including Department Chair, Associate Carville returned to his home state of Louisiana in 2008, where Dean and Interim Dean of the LSU Graduate School, as well as Vice he is now a prominent advocate for the city of New Orleans and Provost for Academic Affairs. recently wrapped an almost decade long professorship at Tulane University to join LSU’s Manship School of Mass Communication. Dr. Haynie received a bachelor’s degree in theater in 1981 and a master’s degree in political science in 1986, both from Midwestern KEYNOTE SPEAKER State University in Wichita Falls, Texas. In 1990, she received her Chip Kline, Executive Assistant to Ph.D. in political science from the University of North Texas. the Governor for Coastal Activities Chairman, Louisiana Coastal Protection Dr. Haynie studies judicial politics with special emphasis on comparative appellate court decision-making. With support from and Restoration Board the National Science Foundation and the Louisiana Education Quality Support Fund, Dr. Haynie and her colleagues C. Neal Tate Chip Kline is the Executive Assistant of Vanderbilt, Reginald Sheehan of Michigan State University to the Governor for Coastal Activities and Donald Songer of the University of South Carolina created and Chairman of the Louisiana Coastal a 10-country appellate courts data set. Haynie has particular Protection and Restoration Authority expertise in the legal systems of South Africa, the Philippines and Board. In this position Kline is responsible for coordinating and India. Her studies also include civil trial court decisions in U.S. state focusing the functions of all state agencies as they relate to courts. integrated coastal protection. Since 2008, Kline has overseen the implementation of all policy matters related to Louisiana’s coastal Dr. Haynie taught courses in Judicial Politics, American program and has managed the day to day operations of the Constitutional Law, Comparative Judicial Politics and American Governor’s Office of Coastal Activities. Public Law. Dr. Haynie has also been awarded the Arts & Sciences Professor’s Award for Distinguished Scholarship, the Kline has been integral in advancing the objectives of the State’s LSU University Alumni Association Faculty Excellence Award and Coastal Master Plan. Throughout his career he has partnered the LSU College of Arts & Sciences Advisory Council Award for with Louisiana’s Congressional delegation and Federal agencies to Excellence in Undergraduate Teaching. advance federal policies supportive of Louisiana’s coast, as well as the Louisiana Legislature for state-centered policy actions. Some of the major initiatives Kline has been involved in have been policy initiatives for permitting efficiencies associated with hurricane protection and coastal restoration projects, issues related to the engineering, design and implementation of the mid-basin sediment diversions, strategy and negotiations related to the RESTORE Act, efforts to increase the Federal revenues coming to Louisiana through the Gulf of Mexico Energy Security Act, as well as the successful passage of CPRA’s Master and Annual Plans and other legislation through the Louisiana State Legislature. 6 PRE-CONFERENCE ACTIVITY
MONDAY, JUNE 10 | 7:45 AM - 6:00 PM of U.S. corn, milo, soybeans, and other U.S. foodstuffs, ZGC constructed a state-of-the-art export elevator located at mile 164 on the Mississippi River. The elevator can load or unload, Pre-Conference Tour – Tour of Zen-Noh Grain and simultaneously, more than 150,000 bushels per hour. To this Daytrip to New Orleans: America’s Favorite City day, the Convent elevator is considered to be the fastest export — Space is limited to 50 so reserve your spot soon! elevator in the world and has undergone further upgrades to improve operational efficiency. You will get a hands-on tour of this facility and get to enjoy some breathtaking views of the Mississippi along the way.
As we leave Zen-Noh Grain, boxed lunches and snacks will be provided as we groove on to New Orleans. Embodying the theme of this conference, the Crescent City has weathered its share of wars, regime changes, catastrophic hurricanes, and floods – yet with every new beginning the city comes back stronger and more resilient than ever. You’ll begin your afternoon with a carriage ride through the French Quarter discovering New Orleans’ past and learning about the heart Your tour will begin in Convent, Louisiana at the Zen-Noh Grain of The Big Easy. After you’ve acclimated yourself to the layout, Elevator. Zen-Noh Grain Corporation (ZGC) was established in you will have free time to take in the sights and sounds of the New Orleans, LA, in 1979 with the goal of establishing a safe Quarter. A recommendation list will be provided for you to and stable supply of U.S. food grains and soybeans for the venture out to enjoy some world famous Creole and Cajun production of compound feed by ZEN-NOH’s feed mills in Japan. cuisine – Ca c’est bon! Our group will return to Baton Rouge in To accomplish the goal of establishing a safe and stable supply time to have dinner on your own in the Capitol City.
SPIRIT NIGHT: BURDEN & RURAL LIFE MUSEUM
WEDNESDAY, JUNE 12 | 4:30 PM and research programs, which support the state’s nursery, landscape, and fruit and vegetable industries; wetlands and coastal restoration; and forestry industry.
Named one of the “Top 10 Outdoor Museums in the World” by the British Museum, the LSU Rural Life Museum transports you back to 19th century Louisiana. The museum offers an immense collection of artifacts from farms, plantations and households. The open-air museum has a five-star rating from AAA and features more than 30 unique, historic buildings.
Majestic live oaks and ancient crape myrtles create a shady canopy over azaleas and camellias in the Windrush Gardens, Wear your school colors and enjoy an evening of fun during evoking a sense of tranquility and peace. The winding paths SPIRIT NIGHT at Burden Museum & Gardens, 440 acres in are ideal for strolling and enjoying the 25 acres of landscaped the heart of Baton Rouge dedicated to research, recreation, spaces. landscapes and Louisiana History. Along with enjoying the beautiful scenery and history of Spirit Burden Museum & Gardens includes the LSU Rural Life Museum, Night’s location, guests will enjoy some of our famous southern the LSU AgCenter Botanic Gardens and Windrush Gardens. cuisine, such as crawfish, jambalaya, and fried fish, while sipping local produced beverages and listening to live music from one of With Burden’s specialty collection of gardens, woodlands, our favorite bands. wetlands, arboreta and university research facility, there is more to the LSU AgCenter Botanic Gardens than just green spaces. The Don’t miss what is sure to be a fun event showcasing true, facility plays an important role in the LSU AgCenter extension Louisiana food, beverages and entertainment!
7 EDUCATIONAL SESSIONS
EDUCATION TRACK SESSION 1 is experience and practice that creates a differentiating factor WEDNESDAY, JUNE 12 | 9:15 - 10:15 AM for young leaders when hiring and promoting decisions are made. Industry plays a vital role in this equation by providing GETTING SOCIAL WITH ALUMNI. WORKING TO students with opportunities that include teachable moments by FIND OUR NEW BEGINNING employees who are also coaches and mentors who genuinely Sherry Abrams, Associate Director of Alumni Engagement, care about grooming their future colleagues. Agriculture Future University of Georgia; Suzanne Griffeth, Director of Alumni of America is an organization that uses a competitive selection Engagement, UGA CAES Director of Alumni Engagement, process to annually serve the top 1,000 students in agriculture University of Georgia College of Agricultural and Environmental through programing that helps further differentiate them in the Sciences hiring process. AFA builds the bridge between all stakeholders involved in developing the next generation of leaders. Come Getting social with alumni. How a survey to alumni about social learn more about this organization and the programing offered media preferences increased alumni engagement, annual giving for your students. participation and more unexpected outcomes. New bylaws and a new strategic plan for our alumni made it perfect timing for PUMPING THE BRAKES FOR PERSONAL a new beginning to access our social media strategy. Session SUSTAINABILITY participants will learn about how best practices were used Amanda Saha, Director of Career Development, University of to create, administer and analyze survey results along with Kentucky creative follow-up to respondents. Attendees will also learn about how we worked with an alumni committee on the idea Saying No can be tough, but it's essential for your own sanity and scope of the survey sent to our alumni base via email. We and for the people around you as well. When you find yourself will share what we wish we had known going in to the survey, out of balance, the results can have far-reaching impacts on your so others can learn from our challenges and successes. Session life, personally and professionally. Join me as I help you create will include interactive participation and open discussion time. a roadmap focuses on creating better systems and approaches Attendees will receive a copy of the survey questions used in to tackle chaos, in whatever phase of life you find yourself. I'll our questionnaire, timeline and additional reference materials. help you gain awareness of your current challenges, target those Audience: development, alumni professionals, volunteers that are most important for you, and clarify what your greatest opportunities are for leading a more balanced and centered life. DEVELOPING YOUR DEVELOPMENT OFFICERS - Christy Chiarelli, Senior Director of Development, University of EDUCATION TRACK SESSION 2 Florida; Cody Helmer, Executive Director, UF/IFAS WEDNESDAY, JUNE 12 | 10:30 - 11:30 AM
Nationally, there is a shortage of qualified fundraisers. Our MANRRS: MORE THAN A CLUB! best fundraisers are constantly being recruited for other Karl Binns, Lead Development Officer, University of Maryland opportunities. In this session, we will share strategies to retain Eastern Shore your top performers including conducting talent reviews, engaging on-boarding techniques and long-term retention Minorities in Agriculture Natural Resources and Related strategies for mid-level and senior managers. Sciences (MANRRS), has chapters at a majority of NAADA schools. However, many Colleges/Schools of Agriculture only AFA BUILDING BRIDGES FOR YOUNG look at their MANRRS Chapters as another student club. This PROFESSIONALS session will focus on looking at MANRRS as a vehicle to help Ashley Collins, Director of Collegiate Relations, Agriculture boost enrollment and retention, attract new faculty/staff and Future of America provide support or assistance with grant projects. Karl Binns, MANRRS National President, will discuss ways strategic diversity Experiential learning is an on-going, life-long commitment. and inclusion initiatives through MANRRS can strengthen your For students it is a combined effort of themselves, their development efforts. academic community, the industry they seek to work in and the organizations who build the bridges between them all. It
8 GIFTS HIDING IN PLAIN SIGHT: DOCUMENTING leader. Our donors are excited to support our priorities. Our UNIQUE GIFT OPPORTUNITIES constituents are eager to hear about our continued successes. Katherine Davies, Director of Development, Institute of Food and Our faculty are ready to partner with us. Our momentum keeps Agricultural Sciences; Nick Dolce, Director of Development, UC accelerating and we love our jobs! When we find ourselves Davis; Jen Root, Senior Director of Development, University of amid a leadership transition, it is essential to organize a plan to Idaho; Jim Miller, Director of Development and Capital Projects ensure we don’t lose the momentum we have been building. Analyst, University of Idaho Iowa State University’s College of Agriculture and Life Sciences created a transition plan in advance of our dean’s departure and In this session, three institutions share creative approaches they it carried us through the new dean’s arrival. Whether you find have taken to identify and document alternative giving options. yourself in an unexpected or a planned transition, it is important Learn how University of Florida was able to work with extension to prioritize a timeline for engaging your donors and other colleagues to document millions of dollars in gift-in-kind support stakeholders throughout the process. A successful transition hiding in their own backyard. Hear how UC Davis has been able allows the new leader to build upon the program’s strong to collaborate with academic faculty to document major gifts foundation, articulate their own vision, and deploy their plan for from these members while using their help to solicit gifts from the program’s future success. others too. University of Idaho discusses many ways they have assisted donors in maximizing the impact of their philanthropy EDUCATION TRACK SESSION 3 through land assets. Session covers approaches, objections and WEDNESDAY, JUNE 12 | 1:15 PM - 2:15 PM challenges encountered, and processes utilized to document these types of gifts. CULTIVATING CHANGE SESSION Marcus Hollan, Executive Director, Cultivating Change BACK TO BASICS: RE-ENGAGING A Foundation LONGSTANDING ALUMNI ADVISORY BOARD BY GIVING THEM A NEW BEGINNING YOUNG ALUMNI ENGAGEMENT: THREE TIPS Lindsay Skinner, Assistant Director of CALS Alumni & Friends FROM A SUCCESSFUL YOUNG ALUM PROGRAM Society, NC State University Haley Cook, Assistant Director of Alumni Relations, Iowa State University; Melea Reicks Licht, Director of Alumni Relations, Iowa Alumni volunteers are essential to a thriving Advancement State University College of Agriculture and Life Sciences program. Their advocacy and input are invaluable to shaping and carrying out the mission of a college. However, sometimes Iowa State University is entering the fifth year of their highly along the way, a highly engaged and high functioning board successful young alumni program, the Curtiss League of can lose their way and become just a group of volunteers that Awesomeness. Join them for a discussion on how this program are entertained for lunch four times a year. In this session, we has empowered young alums to assist with CALS recruitment, will discuss how equipping our Alumni Board with a binder advocacy and awareness efforts and take home their top three of resources and putting them to work was the most fruitful suggestions any unit can implement to improve young alumni approach to bring new life into a longstanding board that engagement. had gotten stale. Learn effective ways to assess the current structure of your board, determine needs for the board and shift CAMPUS GRATITUDE DAY ownership from you to board officers. This session is for those Caylin Hilton, Associate Director, Annual Giving and looking to reignite the interest of a board, looking for tactics Engagement, University of Florida on board management or looking to establish a board. The objective of this session is to send you back to your board with Donor retention and building a culture of giving amongst a plan to get the most out your engagement that benefits both students are growing in importance as metrics like participation you and them! rates become hot topics on university campuses. In 2015 the University of Florida launched the first Grateful Gator Day LEADERSHIP TRANSITION: CAPITALIZING ON A to promote the importance of philanthropy to students and NEW BEGINNING steward donors. Since that first year we have more than tripled Bobbi Smith, Associate Director of Development, Iowa State student and donor reach, and grown engagement across campus University; Sarah Roelfs, Senior Director of Development, College segments. Come learn more about the key components to a of Agriculture & Life Sciences, Iowa State University successful gratitude day, suggested strategies, specific tactics, lessons learned and areas we are still working on. Attendees will Let’s face it: our work feels easier when we have a strong receive a copy of the 2018 Grateful Gator Day event plan and 9 toolkit including communication samples and a range of activity it is increasing engagement with our constituents. A focus options you can scale to host your own Gratitude Day! on engagement really allows all facets of the College alumni, advancement, events, and philanthropy efforts to work together STILL BLOGGING? TRY PODCASTING. EVERYONE all toward the same purpose of increasing ones relationship with ELSE IS DOING IT. the College they most care about! Kevin Kent, Graduate Student, University of Florida; Jarred Shellhouse, Marketing and Communications Specialist, University ADVENTURE IS OUT THERE: ENGAGING ALUMNI & of Florida DONORS THROUGH INTERNATIONAL ACTIVITIES Joel Hartman, Senior Director of Development, Purdue Interested in engaging with nearly 70 million Americans University; Thomas Van Norman, Program Coordinator, Land- listening to podcasts every month? Discover one of the easiest Grant Legacy Scholars, University of Minnesota; Mary Bushette, ways to start a podcast without all of the complicated audio Director of Alumni and Constituent Relations, CFANS, University equipment. This session will introduce a free, online and mobile of Minnesota; Margaret Wallenta, Education Abroad Program podcasting platform that will enable storytellers to connect Director College of Food, Agricultural and Natural Resource with stakeholders through this increasingly popular form of Sciences, University of Minnesota communication. Participants will learn how to record podcast segments, host guests, distribute and share episodes. Podcasting Learn how Purdue University and University of Minnesota are is great way to engage with alumni and student groups! capitalizing on international opportunities to engage alumni and donors. In this interactive session, hear how Purdue is pursuing EDUCATION TRACK SESSION 4 several avenues including optimizing faculty led study abroad WEDNESDAY, JUNE 12 | 2:30 PM - 3:30 PM trips to engage alumni both domestically and international alumni in country. Hear from Minnesota CFANS colleagues about CREATING ENGAGING EXPERIENCES: HOW their institutional collaboration and innovative partnership with ALUMNI COMMUNICATIONS, EVENTS AND Perrotis College in Thessaloniki, Greece. Participants will leave PHILANTHROPY WORK TOGETHER equipped with ideas, tips, and strategies for implementation on Angel Futrell, Manager for Alumni and Donor Engagement, Texas their own campuses. A&M University; Pamela Gray, Senior Director of Philanthropy, University of Kentucky; Jonathan Furnish, Associate Director of DATA DRIVEN STEWARDSHIP Alumni Engagement and Communications, College of Agriculture, Cameron Mann, Manager of Development Operations and Food and Environment, University of Kentucky; Rebecca O'Neal, Donor, Purdue Research Foundation Events Manager, Texas A&M University, Texas A&M AgriLife The objective of this session is to share ideas on how to use In this session, you will learn about how alumni communications, development metrics and data to drive stewardship strategy. college events, and philanthropy work together to create The increasing importance of purposeful stewardship playing purposeful, strategic and engaging experiences for all an integral role in development offices cannot be denied. In constituents in the college. How many times do we hear, this session, we will share examples of how Purdue's College of “Well, we’ve always done this,” but no one can articulate how Agriculture has used data to implement a more comprehensive
DON'T FORGET TO PURCHASE YOUR NAADA CONFERENCE T-SHIRT – DEADLINE TO ORDER IS MAY 21ST!
10 and effective stewardship strategy that has aided in improving WORKING TOGETHER: BUILDING COLLEGE-UNIT donor acquisition, donor retention, donor reactivation, and COLLABORATIONS upgrades. This session will help development professionals, Eric Rohn, Development Officer, University of Minnesota;Mary communication professionals, and more learn how to collaborate Buschette, Director of Alumni and Constituent Relations, CFANS, to create strategic stewardship content that will drive a more University of Minnesota comprehensive annual giving program. If your development office is looking for new ways to improve these core metrics of Working with people on your own team can be tough, and when fundraising, we invite you to come learn, share and collaborate the whole college needs to be on your team that task gets even during this session. more challenging. Staff members in Advancement at the College of Food, Agricultural and Natural Resource Sciences (CFANS) at EDUCATION TRACK SESSION 5 the University of Minnesota will discuss some of the tactics they THURSDAY, JUNE 13 | 9:15 AM - 10:15 AM used to build collaboration between their own recently-formed team (communications, development, and alumni relations) as AUGMENTED REALITY: YOUR FLIERS WILL NEVER well as among the departments and centers of their college. In BE THE SAME this session we will share some of the realities of working as a Kevin Kent, Graduate Student, University of Florida team, as well as the value to both the college and the units of doing so. We look forward to not only sharing our experiences, Your company, institution or organization spends a lot of time but learning from those of other universities. (and money) producing video content and printed materials. What if we could converge our communication efforts to create PLANTING THE SEED: CREATING ENGAGEMENT a new, engaging experience for our audiences? Augmented BEFORE COMMENCEMENT reality allows communicators and storytellers to curate dynamic Jarred Shellhouse, Marketing and Communications Specialist, experiences with effective call-to-actions. This session will University of Florida; Emily Wickham, Communications and showcase an online augmented reality development platform Undergraduate Program Coordinator, The Ohio State University that's easy and fun to use. Add videos, photo galleries, contact cards, and more to your printed media and experience it all using As Generation Z is becoming the new wave of alumni, they a mobile app! are becoming more difficult to engage. Communications professionals are having more trouble getting recent graduates KEEPING THE LAND-GRANT MISSION RELEVANT: to update their contact information, open emails, attend WEATHERING THE STORMS AND CREATING NEW alumni activities or even return phone calls. Historically, alumni BEGINNINGS engagement starts after commencement. This session will share Bill Richardson, VP for Agriculture and Dean of the College of strategies at the department level from different universities to Agriculture, Louisiana State University; Deacue Fields, Dean of implement alumni engagement strategy before students ever the Dale Bumpers College of Agriculture, Food & Life Sciences, receive their diploma. University of Arkansas; Tobie Blanchard, Assistant Director of Communications, LSU AgCenter; Andra Johnson, Vice Chancellor for Research and Technology, Southern University Agricultural Center
Leaders of agriculture from three different institutions present methods and ideas for diversifying revenue streams and staying relevant. While Louisiana State University, Southern University and the University of Arkansas are all public, flagship, land-grant universities, each has advanced their mission in different ways. Regardless of their structure, each institution has successfully weathered budget cuts, managed enrollment challenges, retained their best employees and created new opportunities. Attendees will have an opportunity to discuss issues challenging their university with the panel. There will also be an opportunity examine case studies in small groups for discussion with the panel. Attendees will sharpen critical thinking skills and take away concrete ideas for action at their college. 11 EDUCATIONAL TOURS THURSDAY, JUNE 13 | 1:15 PM - 5:00 PM
SWAMP TOUR ALMA SUGAR PLANTATION AND CANE (45-PERSON MAX) LAND DISTILLERY For many years people have traveled (40-PERSON MAX) extensively to locate a unique and exciting Your tour will begin in Lakeland, LA at Alma adventure exploring Louisiana's back country Plantation and Sugar Mill. Alma to this day, is a with its meandering bayous and swamps. working sugar plantation, that has grown and Cajun Pride Swamp Tours is a privately-owned swamp just refined sugar continuously since 1844. Following Alma Sugar 25 miles from New Orleans. We invite you to join us on this Plantation, you will travel to Cane Land Distillery, Louisiana’s education journey through the primitive beauty of moss-draped single estate distillery. cypress trees and abundant wildlife. In the safety and comfort of the boat, you can actually come within a few feet of jumping HOUMAS HOUSE PLANTATION TOUR alligators. As your boat drifts through the waterways, you will (25-PERSON MAX) learn about the Louisiana Wetlands, the inhabitants of the Houmas House Plantation and Gardens, swamp and the unique history of the Cajun town of Frenier between Baton Rouge and New Orleans, is within the Manchac Swamp. referred to as “The Crown Jewel of Louisiana’s River Road.” Your tour will take you back in THE LSU EXPERIENCE: CUISINE, time and allow you to experience the life of a wealthy Sugar CULTURE, AND A LITTLE LAGNIAPPE Baron in the 1800s. (30-PERSON MAX) LSU is known for three things: the most The plantation was established in the late 1700s, with the passionate fans in the country, the only live current main house being completed in 1840 and a final tiger mascot on a college campus, and the best renovation completed in 2003. It has been voted as the best food imaginable at tailgates! This tour will explore all three areas historic mansion by USA Today. Houmas House has also that make being a Fighting Tiger so special to our team at LSU. played the backdrop in several movies, television shows, and commercials. The tour will begin with a tour of the LSU AgCenter Food Incubator and Sensory Labs. The next stop on this tour will The Gardens of Houmas House Plantation have been developed showcase the pride and joy of LSU – Mike the Tiger. Lastly, as a lush panorama of indigenous Louisiana plant life and we will embark on a tour of Tiger Stadium to learn about the stunning exotics designed to beckon visitors to extend their history and triumphs of LSU football. This tour will showcase stay. You will have the opportunity to tour the historic Louisiana the facilities and rituals of the LSU Fighting Tigers as well as our plantation and explore the 38 acres of lush gardens while immense pride in LSU. relaxing with a refreshing mint julep and enjoying the breeze off the nearby Mississippi River. LSU CENTER FOR RIVER STUDIES & TIN ROOF BREWERY (50-PERSON MAX) VIEW FULL DETAILS AT Your tour will be split between touring one WWW.NAADA.ORG/CONFERENCE-TOURS of the largest river models of its kind, to then exploring the largest craft brewery in Baton Rouge.
The LSU Center for River Studies, located near the banks of the Mississippi, houses one of the world’s largest movable bed physical models – The Lower Mississippi River Model.
Started by two childhood friends, Tin Roof Brewing Company produced their first batch of beer for commercial consumption in November 2010. Using only the finest American and European malts, freshest hops and pure parish well water, it is now the largest craft brewery in Baton Rouge. So, whether your’re a beer connoisseur or someone who wants to try something fresh and local, Tin Roof has you covered.
12 2019 NAADA CONFERENCE REGISTRATION FORM JUNE 10-13, 2019 | BATON ROUGE, LA
Fill out a separate form (or copy) for each registrant. Please print clearly. You can also register online at www.naada.org. The early registration deadline is May 13, 2019.
First name: ______Last name:______Institution/company:______Professional Title:______The following address is (check one): r Home r Business Mailing address:______City:______State: ______ZIP:______Phone:______E-mail:______Fax: ______r This is my first NAADA conference Conference Activities: r This is my first NAADA conference and I would like a mentor during r Pre-Conference Tour (Monday, June 10) - $50 the conference r Service Project – Baton Rouge Foodbank (Tuesday, June 11) - Free r I would like to be a NAADA Buddy r Spirit Night (Wednesday, June 12) - Free Number of years in the profession: ______Which Conference Education Tour do you plan to attend? The primary advancement area I most closely associate with: r Swamp Tour r Alumni professional r Communications professional r The LSU Experience: Cuisine, Culture, and a Little Lagniappe r Development professional r Student professional r LSU Center for River Studies & Tin Roof Brewery r Volunteer r College/University Administrator r Alma Sugar Plantation and Cane Land Distillery r Dean r Other r Houmas House Plantation Tour r Student List other areas in which you work if one advancement area doesn’t fully Do you have any special dietary considerations (vegetarian or food allergies)? encompass your position: ______r No r Vegetarian r Gluten-Free r Vegan r Dariy Free Other:______REGISTRATION INFORMATION Fees: The full conference registration fee includes educational tours; Tuesday Full conference registration fees: breakfast, lunch, and dinner; Wednesday breakfast, lunch, and Spirit Night dinner; Member Nonmember Thursday breakfast, lunch, and awards banquet; all breaks and conference materials. Professionals (early) r $595 r $695 On or before May 17 NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel before May 16, 2019. Cancel May 16–May 23 and receive a 50 percent refund. Professionals (regular) r $695 r $795 No refunds will be given after May 23, 2019. Notices of cancellation must be faxed to After May 17 the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations, Volunteer/Students (early) r $570 r $595 please. On or before May 17 Volunteer/Students (regular) r $670 r $695 Hotel accommodations are NOT included in the registration fees. Hotel reservations must be made no later than May 20, 2019, at the Hilton Baton Rouge Capitol Center. After May 17 Call (800) 955-6962.
Grand Total: $______Per standard by the Payment Card Industry, NAADA has met the requirements of the Payment Card Industry-Data Security Standards (PCI-DSS). We cannot accept credit If paying by credit card, all fields below are required. Note: Full payment card information via email. must accompany order to reserve your space. For questions, please contact the NAADA office at 651-203-7246 or at [email protected]. Method of payment: r Check enclosed (made payable to NAADA) P.O. number (copy required) ______r Visa/MasterCard r AmEx If paying by credit card, all of the following fields are required: Card Number:______Security code: ______Exp. Date:______Name on card (please print): ______Cardholder signature:______Cardholder phone: ______Billing Address: r same as mailing address listed above. If different than above, Street Address: ______Billing Address City/State/Zip: ______Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only. (For office use only) Mail or fax with payment to the NAADA office: initials fin. date 1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114 CK/CC amt. paid 13 p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org bal. due 2019 NAADA CONFERENCE GUEST REGISTRATION FORM JUNE 10-13, 2019 | BATON ROUGE, LA Please print clearly. The early registration deadline is May 13, 2019. You can also register online at www.naada.org.
(Guest) First name: ______Last name:______Institution/company:______Professional Title:______The following address is (check one): r Home r Business Mailing address:______City:______State: ______Zip:______Phone:______E-mail:______Fax: ______Additional Guests (include first and last name): 1.______2. ______3.______Do your guests have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r Vegan r Other:______
# of Guests Activities and Meal Options Attending Sub-Total REGISTRATION INFORMATION Hotel accommodations are NOT included in the r Pre-Conference Tour (Monday, June 10) - $50 ______registration fees. Hotel reservations must be made r Service Project – Baton Rouge Foodbank (Tuesday, June 11) ______no later than May 20, 2019, at the Hilton Baton - Free Rouge Capitol Center. Call (800) 955-6962. r Spirit Night (Wednesday, June 12) - $60 NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel Tours (choose one): before May 16, 2019. Cancel May 16–May 23 r Swamp Tour - $35 ______and receive a 50 percent refund. No refunds r The LSU Experience - $35 ______will be given after May 23, 2019. Notices of cancellation must be faxed to the NAADA office at r LSU Center for River Studies & Tin Roof Brewery - $35 ______651-290-2266. No-shows will be billed. No phone r Alma Sugar Plantation and Cane Land Distillery - $35 ______registrations, please. r Houmas House Plantation Tour - $35 ______
Meals (choose all that apply): r Tuesday Dinner and Keynote Speaker – $50 ______r Wednesday Breakfast and Keynote Speaker – $30 ______r Wednesday Lunch (Bickford Lecture) – $40 ______r Wednesday Dinner (Spirit Night) – $60 ______Grand Total: $______r Thursday Breakfast – $30 ______r Thursday Invitational Lunch – $40 ______r Thursday Awards Banquet – $70 ______If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.
Method of payment: r Check enclosed (made payable to NAADA) P.O. number (copy required) ______r Visa/MasterCard r AmEx If paying by credit card, all of the following fields are required: Card Number:______Security code: ______Exp. Date:______Name on card (please print): ______Cardholder signature:______Cardholder phone: ______Billing Address:______
Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only. (For office use only) initials fin. Mail or fax with payment to the NAADA office: date 1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114 CK/CC amt. paid p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org bal. due 14