UTAH’S BUSINESS JOURNAL www.slenterprise.com April 22-28, 2013 Volume 42, Number 36 $1.50 Portland company Texas fund to convert THIS acquires Hostess 206 acres into Utah WEEK bakery in Salt Lake fly fishing ranch By John M. Rogers owned by the Corporation of the The Enterprise President of The Church of Jesus Homebuilder buys A Dallas-based investment Christ of Latter-day Saints. The 175 acres at fund has purchased a 206-acre church had formerly used the former tract of property along the upper land as part of its cattle ranching Provo River with the intent of operations. The purchase price Geneva Steel improving and reselling it at a was not disclosed. site in Vineyard profit. Sporting Ranch Capital Ellis said the land has See page 3. founder and general partner Jay been overgrazed and needs some Ellis says his company will turn rehabilitative attention. the property, which runs along “No project like this has ever • Industry Briefs • both sides of the river south of been done in the Upper Provo Kamas and near the small town River basin,” said Ellis. “We plan Begin on page 6. of Woodland, into the “finest fly to invest $1 million to improve fishing ranch in Utah.” and enhance the property, creating • Calendar • Sporting Ranch purchased 10,000 feet of spring creek along See page 14. the tract from Property Reserve its north side.” Inc., which manages real estate Franz Bakery hopes to have the Salt Lake plant open and producing see FISHING page 2 REAL ESTATE bread by May 13. Sugar House streetcar work SECTION By John M. Rogers million. See pages 16-17. The Enterprise Franz officials hope to have more than halfway complete At least some of the 570 jobs the Salt Lake plant, located at 734 lost last fall in Utah when Hostess E. 400 S., open and producing Brands Inc. went of business are bread by May 13. At least 65 coming back. people will be hired immediately Franz Bakery of Portland, to man the bakery, and that Ore., has acquired the Wonder number will include some former bakery in Salt Lake City along Wonder employees idled since the with other Hostess properties shutdown last fall, according to in Seattle; Billings, Mont.; and company sources. The interview Anchorage. The U.S. Bankruptcy process has begun for bakery Court in New York has approved personnel to staff the reopened the sale of the Wonder properties facility. in the four western cities for $30.9 see HOSTESS page 2 Swire gains new territory in Coke's expanded franchise model Sugar House streetcar construction areas. Graphic courtesy Utah Transit Authority. Draper-based Swire Coca- Denver and Colorado Springs will Cola USA is one of five U.S. increase our population served By Brice Wallace trip,” he said. Its slow speeds soft drink bottlers that have been from 6.2 million to 10.7 million The Enterprise and frequent stops — seven are included in an agreement by the consumers.” Construction on the Sugar planned, about three-tens of a mile Coca-Cola Co. to strengthen its The deals reached with the House streetcar and greenway apart — should benefit businesses business model by granting new, bottlers are subject to the parties project is more than halfway com- along the line, which will run in expanded franchise territories. In working out definitive deals by plete and should provide a boost an old freight corridor from the the proposal, Swire will receive the end of 2013, with closings to businesses near the line, accord- Central Pointe TRAX station at manufacturing and distribution expected in 2014. Financial ing to the executive director of the 2100 South to McClelland Street rights for the metro Denver area terms were not disclosed. The Salt Lake City Redevelopment (1045 East) along 2230 South. and the Colorado Springs market. announcement of the new model Agency. “In other cities that have put Four other major Coca-Cola represents a reversal of a decision Speaking to the Utah chapter these in, because it stops frequent- bottlers throughout the nation will in 2010 at which time Coca-Cola of NAIOP last week, D.J. Baxter ly and it stops right at the curb also receive expanded territories bought up territories and ran them also said the two-mile Sugar instead of the middle of the street, in the deal. as corporate operations. House line will be the first leg of it’s been phenomenally successful “Since 1978, we have worked However, Coke chief what ultimately could become a at putting more feet on the street, hand-in-hand with The Coca-Cola executive Muhtar Kent said at citywide streetcar network. and as a result they are very bene- Co. serving our local customers the time that he still believed in While the Utah Transit ficial to retail businesses,” Baxter and supporting the communities the so-called franchise model Authority (UTA) has built “a said. where we live and work,” said Jack — where Coke sells ingredients regional backbone” for long- Streetcar systems have been Pelo, president and CEO of Swire. haul trips, the streetcar will “help “The granting of new territories in see SWIRE page 2 extend a pedestrian’s walking see STREETCAR page 2 2 The Enterprise April 22-28, 2013 HOSTESS goods in the Utah market through and adjacent property owners its own distribution and route- FISHING STREETCAR could have café tables or other from page 1 sales system. from page 1 from page 1 features in the corridor. “We The popular Grandma would like those developments The Franz purchase does Emilie’s brand of bread, which Ellis expects improvement successful in Portland, Ore., and to spill right into the corridor and not include the other major Utah went away with the closing of the work to begin on the property as about a dozen other cities, he face the corridor,” he said. Hostess bakery, located in Ogden. Wonder bakeries last year, will be soon as the permitting process said. The $45 million project is However, the transaction does reintroduced in Utah by Franz, is completed — probably by “What we’ve seen in a num- getting a $26 million boost from include the Wonder warehouse the company has said. As it does early summer. Among the ber of other communities around federal funds. Private investment the country is streetcars are planned within a half-mile of the and distribution facility on west in other markets, Franz will offer improvements will be buck and rail fencing around the property. uniquely capable of stimulating streetcar terminus is estimated at North Temple in Salt Lake. Also discounted products to consumers When improvements are private investment. What other $405 million in the Sugar House included are a limited number of through outlet stores and will make complete and a “healing time” has communities have discovered is Business District. distribution assets such as trucks product donations in conjunction transpired, the property will then the permanency of tracks in the Salt Lake City once had and warehousing equipment. It with local charities. be offered for sale — probably street distinguish this pretty sig- 145 miles of streetcar lines, often has not been decided if the thrift Officials of the bankrupt beginning next year. nificantly from a bus route, in the undertaken by private developers. store on North Temple will reopen Hostess Brands are still in the Located just a few miles sense that providing a high-quali- And the Sugar House line could as a Franz outlet, but it is expected process of finding a buyer for the from the massive Victory Ranch ty form of transit for a very large be the first part of a citywide that there will be a thrift store at Ogden plant and some of the snack resort development and golf group of people and in a form streetcar network. The RDA envi- the 400 South site. cake brands that were produced course, the site was chosen that we all know is going to be sions the line extending along “We’re excited to move there. That plant was idled at the based on its fishery potential, there 50 years from now provides Sugarmont Drive (2225 South) forward with re-opening the same time as the Salt Lake bakery its proximity to a major airport a lot more certainty for private to Highland Drive, then north to bakery and start supplying Utah in November of last year when and other amenities important to investment, whereas a bus route the Sugar House Monument, then with fresh baked goods,” said Marc Hostess reacted to a crippling potential buyers. can change overnight. You just north on 1100 East. It then could Albers, president Franz Bakery. strike and inability to reach a new “We only look at places with take the sign down and move it to jog to 900 East 900 South, then “We’re also looking forward to the next block and suddenly your north to the University of Utah collective bargaining agreement live water,” Ellis said. “That’s investment is next to a former bus and west to the west side of the contributing to the local economy by shuttering operations. the main value creator that the stop instead of a current one.” city, he said. by providing jobs.” Hostess Brands had been consumer looks for — a private, Planning began in 2006 with “So this is really the begin- Although primarily a bread rumored to have been having pristine fishery on their ranch. A a study of transit alternatives ning of a network, we hope, and bakery, the Salt Lake facility will financial difficulties for some nearby airport is also imperative through Salt Lake City and South this first piece will open soon,” also produce a bun line, according time prior to the strike by one of in our formula, because if a guy Salt Lake. Construction began Baxter said. to company spokesperson Jessica the company’s largest unions, the owns a ranch, he wants to be on in April 2012 and now is about Larson. “We really are excited Bakery, Confectionery, Tobacco that ranch within 45 minutes of about expanding into the territory, 65 percent complete. When fin- Workers and Grain Millers landing. It’s easy to buy a ranch ished in July, the line will undergo opening the bakery and getting SWIRE International Union, which in the middle of nowhere.” Ellis about four months of testing. It people back to work,” she said. from page 1 curtailed the company’s ability also cited nearby Park City as a is expected to be operating in Franz is a fourth-generation to produce and deliver products drawing card. December, starting with about to independent bottlers who family business that was started at multiple facilities. Through The Provo River property 3,000 riders daily and seeing that package and distribute the drinks in Portland in 1906 by Austrian the bankruptcy process, Ogden is the fourth ranch development figure climb to about 4,000 by — suggesting that the company immigrants. It operates seven and other Hostess facilities are purchased by Sporting Ranch 2030. would eventually return to it. bakeries and distributes its breads, currently in the “stalking horse since its founding last May. Ellis The RDA has been working Coke had generally laid out a buns, bagels, English muffins, bid” phase of liquidation. Stalking left Morgan Stanley to start the on the project with Salt Lake City; timeline of three to five years rolls, pastries and cookies horse bids are sought from investment fund and one of his South Salt Lake, which has about for that transition. The timing of throughout Oregon, Washington, potential buyers by the bankrupt initial investors was billionaire half the line; and UTA, which last week’s announcement that Idaho, Montana and northern energy investor T. Boone Pickens, owns the corridor. The corridor entity in order to set the value Coke is handing territories back California. With the purchase of who remains as a partner. Other is wide, so it also will feature a of the assets and avoid lowball to franchisees came as somewhat the Salt Lake bakery, Franz plans properties are in Colorado, Idaho greenway, or linear park, that will bids. There is no word yet on the of a surprise, being just over to introduce its entire line of baked and New Mexico. feature a bike trail and strolling possible disposition of the Ogden two years since the company paths. initially took over the territories Baxter said the city will look in question. Coke shareholders at possible zoning changes along reacted positively to the deal, the corridor. Commercial nodes with shares gaining more than 5 exist at some intersections and percent in morning trading the zoning changes could help them day of the announcement. proper and perhaps expand. He “The franchise system has said new developments would be always been the strength of the encouraged to face the corridor, Coca-Cola business globally, and today we are accelerating the THE ENTERPRISE transformation of our US systems [USPS 891-300] in ways that will establish a clear Published weekly by Enterprise path to achieve our 2020 vision,” Newspaper Group Inc. 825 N. 300 W., Suite C309, said Kent in announcing the Salt Lake City, UT 84103 transition back to the franchise Telephone: (801) 533-0556 model in these selected areas. Fax: (801) 533-0684 Swire has two domestic Website: www.slenterprise.com. For advertising inquiries, production facilities located in email [email protected]. To contact the Salt Lake City and Fruitland, newsroom, e-mail Idaho. It operates 26 sales [email protected]. centers and serves portions of 11 Subscriptions are $55 per year for online only, $65 per year for print only and $75 per year for both the western states. Its existing U.S. print and online versions, franchise territory extends from or $1.50 per copy. Opinions expressed by Washington state in the north to columnists are not necessarily the Arizona in the south, and extends opinion or policy of The Enterprise Copyright 2013 Enterprise from portions of California Newspaper Group Inc. westward to Nebraska. Swire All rights reserved also manufactures and distributes Periodicals postage paid at Coke products in the Far East Salt Lake City, UT 84199. POSTMASTER: Send address including Hong Kong, Taiwan corrections to P.O. Box 11778, and parts of mainland China. It Downtown Station produces 63 Coca-Cola beverage Salt Lake City, UT 84147 brands. April 22-28, 2013 The Enterprise 3 Utah homebuilder buys Byrne returns to helm of Overstock.com Patrick M. Byrne has returned eclipsed the $1 billion mark in over merchandising and supply 175-acre parcel at former to the helm at Salt Lake City-based sales in 2012 and Byrne expects chain. Overstock.com Inc. He had been a healthy increase this year. The Byrne assumed controlling Geneva Steel site on a personal leave of online retailer boasts near- interest of Overstock in 1999 and absence since Feb. 12 to ly a million products on its took the online discounter pub- deal with health issues. site and employs 1,280. By John M. Rogers lic in 2002. He holds a doctor- proceed with the Geneva property Byrne maintained his Stormy Simon and Dave The Enterprise purchase based on current sales ate in philosophy from Stanford board chairmanship dur- Nielsen have been named Utah County homebuilder success at its existing projects, University, where he was a teach- ing his absence but was co-presidents of Overstock Flagship Homes has purchased including the other Vineyard site not active in company to replace Johnson when he ing fellow before entering the land in the Anderson Geneva southwest of its new property. operations. moves to the board. Simon business world. development in the town of Flagship plans to build When Byrne left his was a senior vice president During Byrne’s absence, Vineyard. The 175-acre parcel is between 1,100 and 1,300 resi- Byrne Overstock.com’s stock price was located off of 800 North adjacent dential units, ranging from small daily activities with the of marketing and Nielsen to the property where the Utah condominiums and townhouses to Overstock.com back in held the same position virtually unchanged. Transit Authority intermodal hub larger single family units in five February, the company character- is scheduled to be located. different styles, on the Anderson ized the leave as having been “We’re pretty anxious to have Geneva site. “Over time Geneva necessitated by “cardiac issues” something in the ground by the will be the most incredible loca- that were apparently associated end of year,” said Flagship CFO tion to live,” said Paul Gifford, with cancer treatments he had Nate Hutchinson, responding to partner and CEO at Flagship. received earlier in his life. Upon questions about a timeline for the Anderson Geneva his return he suggested that he planned residential area. “We’re Development continues cleanup probably should have taken time working with the town of Vineyard and rehabilitation of the land sooner to deal with his health to master plan that community where the old Geneva Steel plant problems. and we’re pretty excited about all was located. Constructed dur- the development that’s going in “It was good to get away, take around us,” he continued, citing ing World War II, the steel mill some time off and attend to some planned installations such as the shut down permanently in 2002. things that needed looking after, Utah Valley University satellite Geneva Anderson purchased the but it’s great to be back, and I look campus, for which the school 1,700-acre site in 2005 and is forward to serving our sharehold- has purchased a 150-acre parcel doing remediation and infrastruc- ers once more,” said Byrne, who nearby. ture development in preparation resumes duties he ceded to com- Flagship Homes has for its planned community devel- pany president Jonathan Johnson. numerous developments in opment. Cottonwood Partners of Johnson has been nominated to Salt Lake City announced last Utah County, including a new stand for election to the board month a major commercial proj- 25-acre project currently under of directors when Overstock.com ect on 123 acres at the site. UTA development near the Geneva stockholders convene for their site in Vineyard. Hutchinson said will build a Frontrunner station on annual meeting in May. If elected, his company decided to extend the project as soon as warranted Johnson will likely be appointed its Utah County footprint and by development. executive vice chairman of the Forbes editor: monetizing board, according to information online news very challenging contained in the company’s proxy materials distributed to sharehold- By Brice Wallace “So this is a great opportu- ers in advance of May’s meeting. The Enterprise nity. This is the best way to reach Hinting at soon-to be released A managing editor at Forbes people, today — five years from sales numbers, Byrne credited magazine recently told a Utah now it may be something else, Johnson with “keeping the fly- crowd to learn lessons by watch- who knows? And it’s a great way wheel spinning and accelerating” ing how his industry handles dis- for Forbes.com to deliver its con- during his absence. Overstock ruption and upheaval in today’s tent. technology-heavy world. “The problem with this is, Speaking at the Utah we’re getting more and more of Technology Council’s annual our traffic from these devices and members meeting, Tom Post noted that’s fantastic. That means more that people are using smartphones people are tuning in at times when to get their news and to conduct we never had an audience. The business — an ever-changing situ- problem is, and it’s the same prob- ation that presents both opportuni- lem that Facebook has and a lot of ties and dangers. ecommerce [has]: it’s very tough “Yeah, it’s an iPhone,” he to monetize this, very tough. The said while holding up his device, rates that you can charge advertis- JUNE 13, 2013 “but it’s also a grenade with the ers on this are a fraction of what pin pulled out. And the thing about you can get on a desktop, which Eaglewood Golf Course this grenade is it doesn’t explode itself is a fraction of what you can NORTH SALT LAKE CITY, UT once. It explodes all the time and get in a magazine, but increasingly just when you least expect it, just people are migrating to this.” when you think you’ve diffused Media companies without SHOTGUN START AT 8:00am it, it can come back and explode online strategies are in “very des- again.” perate shape,” he said, although $800 for a Foursome As a result, his industry “is even those that have them are really a shambles in many cases,” “probably in desperate shape or with magazines and newspapers potential desperate shape.” going out of business or cutting “This thing is the greatest Sponsorship Opportunities Available back on their printing. More peo- opportunity and the greatest dan- For more information contact: ple are getting their news from the ger for us right now,” he said while Internet. “Yeah, anytime you want again holding up the device. “A lot Chris Conard | (801) 882-7521 | [email protected] it, served up almost any way you want it,” Post said. see FORBES next page 4 The Enterprise April 22-28, 2013 FORBES “So that’s my lesson to you: blend print and online personnel. watch out, be vigilant, focus on In addition to the contributors U. prof: genetic information to be from previous page what you do well and always network, Forbes has tried other part of everyone's medical records expect the unexpected.” methods to monetize its content. of the stuff that comes to us from Post covers entrepreneur- One is through “brand voice,” in By Brice Wallace ued study of genetics and its rela- this is hard to sell or hard to sell ship for Forbes and oversees its which a corporate sponsor buys The Enterprise tionships to diseases ultimately at a price that will keep us all in Enterpreneurs channel, which online or print space and selects will lead to better understanding, business. And every single media About 30,000 people have relies on a network of outside a non-Forbes journalist to write had their DNA “sequenced” but diagnosis and treatment of those company, whether it’s cable TV or contributors “to write about what about a particular subject and have a University of Utah professor illnesses. Those changes will have print or digital, it’s facing some they know about,” he said. Most that content included in Forbes’ some obvious ramifications on the version of this now. And some will of the network of 1,200 to 1,300 print or online offerings. said last week that in the future, healthcare and insurance indus- survive and some won’t, and the contributors write for free. With the various changes, detailed genetic information will only way we will survive is being It’s one of the ways Forbes Forbes’ online audience has grown be part of every person’s medical tries. vigilant and trying new stuff and has “tried to absorb the constant to about 48 million unique visitors records. When researchers sequence probably failing at most of it and shocks” in the changing media per month. “That’s not a bankable Speaking to the Salt Lake DNA — which Jorde described as trying other stuff and being alert to world. It has undergone several number, though,” he said. “We’re Rotary, Dr. Lynn Jorde, a profes- the body’s “instruction manual” competitors that are just beginning rounds of layoffs, seen advertising still in peril. We’re doing well in a sor at the university’s Department — they try to detect disease-caus- to speckle the horizon today. go “over a cliff” and worked to terrible business.” of Human Genetics, said contin- ing mutations in the patterns of about 3 billion DNA “base pairs” in each cell. The Utah Genome Project is under way, with about 300 peo- ple having their DNA sequenced during the past six months. In all, about 3,000 people from a database of 2 million will have their DNA sequenced to identify hereditary patterns of 15 to 20 FLEXIBLE PLAN DESIGNS diseases such as diabetes, mul- tiple sclerosis and certain forms of heart disease. MEDICAL, DENTAL AND VISION PLANS The results will be “the foundation for decades of future studies” focusing on testing for diseases, developing drugs and FOR HEALTH CARE THAT improving diagnosis and treat- ment, he said. MEETS YOUR NEEDS “This project is a way that the people of Utah can contrib- ute not only to their own health A LARGE NATIONAL NETWORK and well-being, but to the health and well-being of people all over the world. … These discoveries will affect not just them but all EASY ADMINISTRATION humans, because we’ve all got pretty much the same ‘instruction manual.’ So we’re really looking WORKPLACE WELLNESS PROGRAMS forward to the results of this proj- PROMOTING BETTER HEALTH ect.” It won’t be the first time Utahns have helped with genetics research. Jorde described the state as “a real gold mine for genetics researchers” because Utah fami- lies typically are large and coop- erative with researchers and their members tend to remain in the With our fl exible plans, we can offer a solution for every business. state. They have been “the back- bone of genetic research here in At UnitedHealthcare, we offer health care plans that surround employees with innovative tools and Utah for decades now,” he said. resources to help make it easier to achieve a balanced lifestyle. And with our broad portfolio of plan It also won’t be the first time options and variety of funding solutions, our goal is to help every business get the right coverage at that the U. has experienced break- the right price. throughs in genetics research. Jorde said researchers have iden- To learn more, contact your broker or UnitedHealthcare representative. tified gene mutations that cause more than 30 conditions. For example, a gene causing colon cancer was found in a Utah fam- ily, and now subsequent family members can be tested to deter- mine if they have inherited that gene. Research on another family ©2013 United HealthCare Services, Inc. UnitedHealthcare Vision® coverage provided by or through UnitedHealthcare Insurance Company, located in Hartford, revealed several genes can cause Connecticut, or its affi liates. Administrative services provided by Spectera, Inc., United HealthCare Services, Inc. or their affi liates. UnitedHealthcare Dental® coverage provided by or through UnitedHealthcare Insurance Company, located in Hartford, Connecticut, or its affi liates. Administrative services provided by Long QT syndrome, a cardiac Dental Benefi t Providers, Inc., Dental Benefi t Administrative Services (CA only), United HealthCare Services, Inc. or their affi liates. Insurance coverage provided by condition. UnitedHealthcare Insurance Company or its affi liates. Administrative services provided by United HealthCare Services, Inc. or their affi liates. Health Plan coverage provided by or through a UnitedHealthcare company. Two children in a Salt Lake UHCUT606278-001 see DNA next page April 22-28, 2013 The Enterprise 5 of these little letters and you have Researchers are trying to DNA THE to find out which one of those has “solve the puzzle” of why some from previous page been altered in an individual to people live longer than others. cause disease,” he said. The contrast is apparent between City family were diagnosed with Another aid is the ever- famous long-distance runner Jim UTAH’S BUSINESS JOURNAL Miller syndrome, which causes shrinking cost of performing DNA Fixx, who died at age 52 from malformations of the face, head sequencing on an individual. The a heart attack, while Winston and limbs, in 1980. They’ve first cost $3 billion, but that figure Churchill lived to age 90 despite experienced more than 50 major dwindled to $100 million four being obese, hating exercise and Why share? surgeries. DNA sequencing has years later, to $25,000 by 2009 having an affinity for tobacco and identified the cause and the rate at and to $3,000 — about the cost of alcohol. which the mutation occurs, mean- an MRI — last year. Get your own copy! “So there's probably some ing that if those two have children, “This is really changed our differences in their ‘instruc- they can do so with the knowledge science, what we’re able to do, tion manuals,’ in their DNA, that it’s “almost certain” the off- because we are able to decode spring would be normal, he said. your entire ‘instruction manual’ that account for somebody with Call To Subscribe One aid to researchers at the now in just a couple of days for a healthy lifestyle dying early U. is in the form of software pro- a relatively modest cost,” he said. [and] somebody with a famously 801-533-0556 grams to study DNA sequences. “Now that we can sequence whole unhealthy lifestyle living a long “As you can imagine, that’s chal- genomes for a relatively modest time,” Jorde said. “Those are the lenging,” Jorde said of spotting cost, literally every couple of days kinds of changes we’re trying to the troublemaking mutations. “It’s the cause of another disease is find — changes that affect our a challenging problem computa- being discovered. [There is] really health, that can even affect our tionally when you’ve got 3 billion rapid progress now in this area.” longevity.” HEART OF EUROPE® Circle 15-day tour featuring Germany, Austria, Italy, Switzerland, France, Belgium, and Holland Price reflects $300 Savings $3940 per Couple Includes AIR from SALT LAKE CITY

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ARTS/ENTERTAINMENT 23, but post-production in Utah Eccles Conference Center. It is • The Governor’s Office of will take place from May 24 anticipated that there will be nearly Economic Development board, through Feb. 1, 2014. A television 500 in attendance. This is the first at its regular April meeting, premiere is expected for Christmas time that Ogden has hosted this You take care approved incentives for four TV 2014. Rootbeer Christmas LLC conference since 1998. Speakers and film productions to be shot was approved for a cash incentive will include Mayor Mike Caldwell, of Business. in Utah. The largest incentive, of $63,000 for its cable feature past Rotary International presi- a tax credit of $800,000 to $1 “Storm Rider,” a coming-of-age dent Bill Boyd from New Zealand million, was approved for Triple story. The production is expect- as well as Jeffry Cadorette, who D Productions LLC’s cable fea- ed to spend $420,016 in Utah, will be representing the Rotary We’ll take care of ture film “Dear Dumb Diary,” including during principal shoot- International president. Tickets for based on the “My Dumb Diary” ing taking place May 13-June 3. purchase are available until May 1 the plants. book series. The drama/musical The GOED board also approved at www.utahrotary.org. will have a middle school setting, a cash incentive of $36,000 for Interior plant maintenance. with most of the Utah shooting Joseph James Films LLC for “The BANKING Guaranteed. occurring in Salt Lake City. The Freemason,” a thriller feature film • Celtic Bank of Salt Lake company is expected to spend $4 expected to spend $240,140 in City has hired Randall Farr as million in Utah. Principal pho- Utah. Principal photography is senior loan officer for its mortgage tography is scheduled for April scheduled for April 15-May 2. lending department. In this role, 17-May 18. A $75,000 cash incen- The film will feature Sean Astin Farr will coordinate with finan- tive was approved for Pebbles in the lead role. cial professionals in developing Draper location: 12252 S. 1325 E. 801-676-0935 LLC for “K-9 Adventures: Legend new lending relationships for the Salt Lake location: 2735 S. 2000 E. 801-485-2542 of the Lost Gold,” an independent ASSOCIATIONS bank. A 30-year mortgage banking cactusandtropicals.com feature film expected to spend • The Rotary Club of Ogden professional, Farr has served in $500,000 in Utah. Principal shoot- will host a statewide Rotary con- multiple leadership positions for ing is scheduled for April 29-May ference May 3-5 at the Ogden several companies, most recently April 22-28, 2013 The Enterprise 7 as the managing director of ICON appointed Shawn Goff as man- tion.utah.gov. installation will be at the Mackool Commercial Lending Inc. aging partner of the firm’s Salt Eye Institute and Laser Center • Bank of Utah has hired Lake City practice. He succeeds HEALTH CARE in New York City. The system Neal R. Wilson as a commercial David Jolley, who will relocate • The Medical Product includes a 3D camera, 3D video lending business developer and to San Jose, Calif., to assume Outsourcing Summit is sched- recorder as well as a 24-inch HD advanced Ashley F. Massey to the role of Ernst & Young LLP’s uled for the Grand America Hotel 3D display monitor. The complete vice president of treasury manage- West Region managing partner in Salt Lake City June 4-6. Billed system is scheduled for its initial ment and private banking. Wilson of markets. As Jolley’s successor, as an educational and networking demonstration at the American brings 28 years of commercial Goff will build upon the firm’s opportunity for medical device Society of Cataract and Refractive lending experience to the position, momentum as a provider of assur- professionals, the event will Surgery Symposium April 21-23 having served in senior leadership ance, tax, transaction and advisory include sessions on supply chain in San Francisco. roles for both Zions Bank and services to companies in Utah. A issues, product development part- • Mesa, Ariz.-based Bank One over his career. Massey 16-year veteran of Ernst & Young nerships, supplier management, SYNERGY HomeCare has has been working in the financial LLP’s Salt Lake City office, Goff quality and risk management, out- opened a franchised location at industry since 2007 in a variety of has served many of the area’s sourcing strategies, sourcing deci- 2090 N. Redwood Road, Salt private and business banking posi- leading and high-growth compa- sions, product commercialization Lake City. The firm provides com- tions in Utah. She joined Bank of nies in a variety of industries, and insight from leading medical panionship, help with activities of Utah in 2011 as an assistant vice including technology, financial device CEOs. The annual meet- daily living and care for people president treasury management services, aerospace, health care ing is sponsored by MPO maga- with Alzheimer’s, Parkinson’s, BUSINESS relationship manager. and real estate. zine, published by Rodman Media arthritis, MS and other conditions, Corp. in addition to services for veter- LENDING COMPUTERS/ GOVERNMENT • The Eye Institute of Utah ans in need of non-medical care. SOFTWARE • The Utah Division of in Salt Lake City will be one Rocky Catenzaro is the owner of • Silicon Valley venture capi- Consumer Protection is warn- of the first two companies to the Salt Lake office, which will IS OUR tal firm Rothenberg Ventures has ing that a “grandparent scam” install Sony’s new end-to-end serve customers in Salt Lake City invested in Friendemic, a social is becoming common. The scam 3D imaging solution for eye sur- and Park City. BUSINESS media engagement agency based involves callers trying to trick gery, according to cataract surgeon • Avalon Health Care, Salt in Salt Lake City. An amount senior citizens into believing that Robert Cionni, M.D. The other Lake City, has been awarded • SBA Loans • was not disclosed. Rothenberg has a loved one is in trouble in a for- management of the new Central invested in 15 startups in the past eign country and needs money to Utah Veterans Home in Payson year; Friendemic is its first invest- be sent to them immediately via and the Southern Utah Veterans • 504 • ment in Utah. With 20 employees, Western Union. Among those tar- Home in Ivins. The Payson loca- Friendemic provides all-inclusive geted by the scan in a recent phone tion is anticipated to open in early Commercial social media fulfillment to clients call were the parents of Francine July, and the Ivins location is ••Mortgage nationwide. A. Giani, executive director of the anticipated to open in late June. • OneAreo MRO Inc., Utah Department of Commerce, The new facilities will include Alpine, has entered into a stra- which includes the division. The 108 fully private rooms apiece, • LOC • tegic marketing alliance with division urges people to hang up with private bathrooms in small Inventory Locator Service LLC on such callers, contact their fami- individual housing units. (ILS), headquartered in Memphis. lies to verify the information and OneAero specializes in avia- report any suspicious calls to their LAW tion repair information and ser- local police department as well • The Legal Marketing 711 S. State Street vices while ILS offers services as the division. Details are avail- Association (LMA) has selected Salt Lake City, UT to aerospace, defense and marine able by calling (801) 530-6601 or Stoel Rives LLP, a business law 84111 industries to buy and sell parts, accessing www.consumerprotec- continued on next page equipment and services. ILS is (801) 409-5262 a subsidiary of The Boeing Co. The new relationship will feature direct integration of data from BECOME A CORPORATE PARTNER the websites of both companies, enabling more efficient searching OF THE ANNIVERSARY INN! for customers. PURCHASE GIFT CERTIFICATES AT UNBEATABLE ECONOMIC INDICATORS RATES FOR RESALE OR INTERNAL INCENTIVES Dave Snow • The Zions Bank Wasatch Business Banking Front Consumer Price Index Call Jeff at 385.218.2301 or Sr. VP Team Leader increased 0.4 percent from email [email protected] (801) 540-3536 February to March. Over the last 12 months, prices have increased 2.3 percent on a non-seasonally adjusted basis. In comparison, prices have increased nationally at a rate of 1.5 percent year- y over-year, with a 0.3 percent Every Stay a Stor increase from February to March, as reported by the Bureau of Labor Statistics. Rising housing FIFTH SOUTH LOGAN 460 S. 1000 E. 169 E. Center Street and transportation prices were Salt Lake City, UT 84102 Logan, UT 84321 the primary drivers in March. 801.363.4900 435.752.3443 Transportation prices were up 1.1 SALT LAKE CITY percent while housing costs were SOUTH TEMPLE LOGAN I BOISE BOISE up 0.7 percent. 678 E. South Temple 1575 Lusk Avenue Salt Lake City, UT 84102 Boise, ID 83706 801.363.4950 www.anniversaryinn.com 208.387.4900 FINANCE minimum annual purchase commitment required • Ernst & Young LLP has 8 The Enterprise April 22-28, 2013 from previous page egies. Bennett received an LL.M. based in Kabul. The 7,000 square companies were honored at the teer and chairman of the board at firm with offices in Salt Lake from Georgetown University Law foot outdoor courts will provide recent Utah Manufacturers Utah Food Bank, won the 2013 City, as the first place winner in Center, J.D. from University of the infrastructure to support youth Association and Utah Mining Excellence in Food Banking the Marketing on a Shoestring Idaho College of Law and a B.S. programs in Kabul and six other Association Annual Safety Award for Individual Volunteer category of the 2013 Your Honor from Utah State University. Prior provinces to broaden interest in Conference for outstanding and Service at the Feeding America Awards, a category which recog- to joining Clyde Snow he was a basketball, volleyball and futsal, exceptional workplace safety Network Executive Directors’ nizes work conceived and cre- shareholder at a Salt Lake City a downsized variation of soccer and for creating an excellent Forum, which took place earli- ated in-house. Stoel Rives won law firm. played on a hard surface. The culture of safety. Thirteen other er this month in Nashville. The for its entry “A Fresh Approach,” majority of the courts will be companies were recognized with award is given to the year’s most a highly customized presentation MANUFACTURING installed by the end of this year in merit awards for their ongoing distinguished volunteer from the to a target client addressing the • Molding Box, a South Salt secure locations, mostly schools outstanding efforts in creating 202 food banks across the nation desires to have legal counsel that Lake commercial digital printing and orphanages. safe workplace environments for in the Feeding America network. is efficient, effective and provides company, has invested in a Xerox • Provo-based Morinda, Utah manufacturing employees. Maxfield volunteers well over unparalleled value for service. iGen4 110 digital production formerly Tahitian Noni Awards of Excellence were 600 hours per year at Utah Food • Kirton McConkie has been press to enhance the quality and International, has employed presented to Autoliv Inc., Boart Bank, bringing his lifetime total to selected as an official honoree in production of its print-on-demand actress Brooke Shields to help Longyear (Diamond Bit Plant), approximately 4,500 hours. the 17th annual Webby Awards in and Web-to-print services. The promote its new TruAge line of Canyon Fuel (Dugout Canyon the Law category. The Salt Lake new equipment gives Molding products. Shields was introduced Mine), Futura Industries, IM OUTDOOR PRODUCTS/ City law firm launched its new Box the ability to accommodate to an audience of more than 3,700 Flash Technologies, Mechanical RECREATION website, kmclaw.com, in October larger and more sophisticated independent company dealers at Service & Systems Inc., MOM • Webby Awards judges 2012. The site was designed by orders in less time and with bet- the firm’s annual International Brands, Petersen Inc., Rio have nominated Snowbird. Epic Marketing. Web program- ter results. Molding Box offers a Leadership Conference last week Tinto/Kennecott Utah Copper com, designed and developed ming and the content manage- large variety of printing services, in Honolulu. The TruAge campaign and Zero Manufacturing. by Utah-based digital creative ment system were developed by including brochures, books, man- focuses on the elimination of Awards of Merit were presented studio Rally Interactive, for a Firmseek Inc. uals and other specialty print jobs. advanced glycation end products to Advanced Composites, 2013 Webby Award. The Webby • Clyde Snow & Sessions It was founded in Draper seven for a healthy lifestyle. American Equipment Inc., Awards is the leading international has hired Wayne Z. Bennett as years ago and is now situated in a • Utah-based USANA Health Coldsweep Solutions, Dunford award honoring excellence on a shareholder and director in the 50,000 square foot facility. Sciences recently wrapped up a 13- Bakers, EnergySolutions, the Internet. Snowbird is one of Salt Lake City office. Bennett will • The International Group week weight loss challenge where Garkane Energy Cooperative five nominees for Top Website in focus his practice on business, of Connor Sport Court, Salt employees lost a total of 17,658 Inc., GENCO/Hershey, Hunt the Corporate Communications banking, tax and estate planning. Lake City, has installed the first pounds. Employees across the Electric Inc., Longview Fibre category, along with Google, Specifically, he works with people of 30 courts for multi-sport world participated in the USANA Paper & Packaging Inc., Moroni Heineken, McDonalds and Warby and small businesses in need of use destined for locations in Health Science RESET Challenge, Feed Co., Oldcastle Precast, Parker. This year The Webby structuring assistance, business Afghanistan to support a youth but the most substantial weight Owens Corning and Wilson Awards received 11,000 entries planning, formation issues, con- sports program underwritten by a was lost within the U.S., where Electronics. from all 50 states and over 60 tracts, long and short term devel- United States government grant to employees lost a total of 11,556 countries. opment plans, tax related issues, an Afghan-owned enterprise, the pounds. NONPROFIT continued on page 11 and, ultimately business exit strat- Educational Support Organization, • Ten Utah manufacturing • Kelly Maxfield, a volun-

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www.bankaf.com - 1-800-815-BANK 12 The Enterprise April 22-28, 2013 LinkedIn is great for Medical ID theft is definitely business — smart business not what the doctor ordered I am not a LinkedIn expert, but I do tell me in a sentence or two why you want have more than 15,000 LinkedIn connec- to connect. By Christopher Durso Some forms of identity theft can take tions. Do you? • Asking for a recommendation or Vicki Lee Blair, a 63-year-old former as little as a few days to resolve, since banks I may have more visibility and noto- endorsement is bad. Don’t ask your con- computer analyst from Westminster, Calif., and other financial institutions are gener- riety than you do, but we are equal in nections for a recommendation. It is per- had the surprise of her life. Blair went to ally equipped to handle the complaints. But exposure and linking possibilities. And haps the dumbest, rudest thing on LinkedIn. a clinic seeking antidepressant medication. medical identity thieves typically get treat- 98.5 percent of my LinkedIn connections Think about it: you’re asking people to She said she was shocked when clinicians ment at five facilities or more, and the sys- are the result of people wanting to connect “please stop what you’re doing and tell me bombarded her with questions about a blood tem isn’t set up to fix those kinds of errors. with me. about me.” Two words: go away. If you test in her file indicating thyroid problems In another case, a man received a $44,000 I do not accept everyone. I click have to ask, it’s probably because you don’t and illegal drug use. She insisted the records bill for surgery he never had. “The hospital on everyone’s profile before connection. deserve it. Think about that. were inaccurate, potentially the result of an actually thought that I was going make this Many are impressive. Most are average or • Don’t tell me you “found something identity theft that occurred a year earlier. $44,000 payment, and here I was proving less. Some are pathetic. interesting” in your group mes- And like most victims, her response was, “I to them I had no scars from a surgery,” he How’s yours? How many sage, especially if the link is to join never thought this could happen to me.” said. “And they said, ‘No, we’re going to go connections do you have? How your MLM down-line or attend Unfortunately, statistics show that it is ahead and pursue this.’ I said, ‘Are you kid- are you communicating with your your “free” webinar. likely to happen to Blair, as well as many ding me?’” connections? How are your con- • Allocate 30 to 60 minutes a day others. Complicating the process of fixing nections helping your sales or your to utilize this vital business social Medical identity theft affects an esti- one’s medical records is that some victims career? media asset. mated 1.5 million people in the U.S. at face resistance in obtaining files from doc- Your LinkedIn profile is one THE bad and the ugly: Here a cost of $41.3 billion, according to the tors. The physicians’ reason? The files con- more social media image. And you are some examples of messages Ponemon Institute, a research center focused tain sensitive health information about the choose exactly what it is. When Jeffrey Gitomer and invites I have received on on privacy and data security. The crime has impostor. others search for you on Google, LinkedIn. Hopefully they’ll make grown as health care costs have swelled and A few individuals, however, are doing LinkedIn is one of the first links you think, re-think, and act: job cuts have left people without employer- what it takes when it comes to making hos- they click on. You have a chance to make a BAD: Hi Jeffrey, My name is ____ subsidized insurance. Often the information pitals accountable. According to CBS/New positive business and social impression. with ____ a leading ____ provider that is stolen by employees at medical facilities York, 12 people filed a $50 million lawsuit The good: When I realized the busi- helps organizations connect with their cus- and resold on the black market. Thieves also against a New York City hospital after medi- ness significance of LinkedIn, I immedi- tomers through email, mobile, and social may hack into medical databases or break cal records with their personal information networks. I would like to connect about a ately sought professional help. I hired Joe into medical facilities. And very often the were stolen. They claimed since the fall Soto at One Social Media to help me with potential partnership to help Buy Gitomer, victim never knows their medical world is of 2010, medical records with full names, the keywords, layout and what to include Inc. increase their interactive marketing being turned upside down until long after addresses, Social Security numbers, dates of on my profile page. He also recommended ROI. the damage has been done. birth, medical histories and other informa- what and how to post. This is a typical self-serving (and A child protection services worker tion were stolen from the hospital. It must be working. In the two years deleted) message. Why not give me a tip, recently accused a woman of giving birth to “If the public cannot trust North Shore since I hired him, I have added more than and ask if I’d like more like it? And stop a child that had tested positive for metham- University Hospital and its hospital network 9,000 organic connections. Or should I say, using dead sales words like “ROI,” and phetamine, although she hadn’t given birth to safeguard and secure their private identity more than 9,000 potential customers. Huge “helps organizations.” Help me, don’t sell in more than two years. After investigating and health, confidential, sensitive informa- opportunity. At an acquisition cost of zero. me. the phone call, the Salt Lake City mother tion, how can they trust them with their I receive requests to link and I also DUMB: Hi All, As I continue to work of four realized she had been the victim of lives?” said plaintiffs’ attorney Bonita E. get messages. Some are very nice, some are on building my network, can I ask that you medical identity theft. Turns out a pregnant Zelman. self-serving, some are insincere and some do me a huge favor and endorse me here woman strung out on drugs gave birth using According to the Bloomberg News are stupid (very stupid). And all messages on LinkedIn? I would be more than happy her name — and her medical insurance to website, here are the most common types of are a reflection of the person sending them. to return the favor and endorse you as well. pay for it. The victim was now in danger of medical ID theft scams to watch for: That would be you. Thank you for your support! (name with- losing her children. Illegal and bogus treatment. Medical Here are some things about LinkedIn held to avoid public embarrassment) ID thieves bill your health plan for fake to make you think, re-think, and act: Scratch my back and I’ll scratch yours. But convincing medical investigators or inflated treatment claims. Thieves buy • Your picture is not an option. Show Give me a break. Spare me. Beg someone that she hadn’t given birth wasn’t easy. “I patient information and set up fake clinics a professional, but approachable, image. Be else. said I had not recently had a baby, that my proud of who you are. BAD AND DUMB: I got this in my youngest was two years old,” the victim to make bogus claims. • Have a LinkedIn profile that gives message box (I get a few like this every explained. “I said, ‘Come meet me and Buy addictive drugs. Medical person- me insight, not just history. Not just what week): you’ll know that I didn’t just have a baby.’” nel with access to your data may use your you’ve done, but also who you are. Your Investigators still made her life a living hell, identity to obtain prescription drugs to sell, profile is your pathway to connection. (subject line) Your Opinion please. she said, questioning her employers and or feed their own addictions. Dishonest • Danger: Do not use stock LinkedIn (name withheld) Supplier Business interrogating her children. pharmacists might bill your policy for nar- messages. It shows your laziness, lack of Executive Individuals are not the only ones cotics, or nurses may call in prescriptions in creativity and overall lack of professional- impacted by medical ID theft. The collat- a patient’s name but pick it up themselves. ism. Standard LinkedIn messages need to If you’re hoping for an endorsement eral damage can also be felt in the work- Obtain free treatment. Medical ID be replaced with your own, every time. or a recommendation on LinkedIn, or any- place, where the result is often significant thieves who don’t have their own health • If you’re looking for a job, or work- where, here’s the two-word mantra: earn increases when it comes renewal time, both coverage often receive free medical treat- ing a lead, tell me why I should connect. it. in employer premiums and employee contri- ment, courtesy of your policy. They assume (Where’s the value?) LinkedIn is the business social media butions. And very often hospitals are in no your identity at a hospital or clinic, and your • If you’re looking for leads, use the site of today and tomorrow. Harness its hurry to help the recovery process, as they policy receives the bills. keyword feature (rather than the job title power, do not abuse its options and you have, in most cases, already been paid their The price you pay? option) in the “advanced search” link to the will reap its rewards. premiums. To many victims, this feels like Ruined credit. Thieves often ring up right of the search box. It’s free, and you’ll a clear-cut case of not being accountable large hospital bills in your name. This can find hundreds of people in your industry to a problem that may have arisen from a ruin your credit. Jeffrey Gitomer is the author of The Sales or in your backyard that you never knew hospital or medical facility having their data Inaccurate records. A thief’s treat- existed. Bible, Customer Satisfaction is Worthless either physically stolen or cyber-stolen. ment history can end up on your medical • Why are sending me an e-card on Customer Loyalty is Priceless, The Little “What makes it so difficult is you records. This could include the wrong blood Easter? I’m Jewish, not a good move. Red Book of Selling, The Little Red Book have to go provider by provider, hospital by type, or medicine to which you’re allergic. Three words to ask yourself with any mes- of Sales Answers, The Little Black Book of hospital, office by office and correct each Your life thus could be on the line if you sage you send or post: Where’s the value? Connections, The Little Gold Book of YES! record,” said Sam Imandoust, a legal analyst receive the wrong treatment based on the E-cards are a total waste, unless it’s fam- Attitude, The Little Green Book of Getting with the Identity Theft Resource Center. thief’s treatment. Your records also could be ily. Your Way, The Little Platinum Book of “The frustrating part is while you’re going falsely saddled with damaging — and inac- • If you’re asking me (or people) to Cha-Ching, The Little Teal Book of Trust, through and trying to clean up the records, curate — diagnoses such as mental illness. join your group, tell me why I should. The Little Book of Leadership, and Social the identity thief can continue to go around Legal troubles. A pregnant woman • If you’re asking me to connect you BOOM! Email him personally at sales- and get medical services in the victim’s (whom I cited previously) stole the medical with a second level connection, don’t. The [email protected]. name. Really there’s no way to effectively identity of a mother, and delivered a baby only way to ask is from first to first. And © 2013 All Rights Reserved shut it down.” see THEFT page 15 April 22-28, 2013 The Enterprise 13 A conversation about business Have you thought this through? preparedness with Zions Bank By Rhonda Bachman about sanitation? The power lines are Following the impact of a disaster, busi- levels. The first is the training they receive on For the most part, you like your down. Luckily it’s summer so you don’t nesses with a developed and practiced con- the importance of preparedness for themselves employees/co-workers, right? That is, have to worry about freezing tempera- tinuity plan generally can regroup, repair or and their families. This message is delivered on average five days a week, eight hours tures. At this point, all of your employ- a day. Let’s face it, a lot of your life is relocate to get their business running again, within days of their hire. Life safety is also an ees are going into shock. How are you at work with co-workers. At the end of according to Tony Wilde of the State Division important part of our program. We have evacu- going to get them calm? In this worst- the day/week you go home to be with of Emergency Management. ation procedures in place at all of our facili- case scenario, each individual will be your family or friends, play sports, or do However, the majority of businesses are ties. experiencing many different emotions. whatever it is you enjoy doing. The importance of knowing the not prepared. A significant percentage of them We conduct internal testing with all of our What if the unthinkable happens basics in first-aid goes beyond a first- will never recover. Of those that do try to stay branches and departments on an annual basis. (even if we have been warned for years aid kit. Can you splint a broken arm or afloat, 50 percent are gone in two These tests vary from life safety to that this was a possibility) and a 7.0 leg? Do you know CPR? People tend to years. operations within various situations magnitude earthquake hits Salt Lake panic less if they have the knowledge to This hard-hitting data is consis- from public health emergencies to an City? Not when you are at home, not handle difficult situations. tent, disaster after disaster. The point is earthquake along the Wasatch Front. when you are with the people you love Training you should consider and this: Having a well-developed continu- Some of the methods we use to and have vowed to care for. No, it hap- offer to your co-workers includes CERT, ity plan is critical to restoring a busi- deliver this training are through table- pens when you are at work. http://www.slccert.org. The CERT ness that has suffered a severe impact. top discussions, actual relocation test- You think to yourself, “We were course provides basic training on disas- In our economic climate, pre- ing and what we call end-to-end tests warned about this possible disaster. Why ter preparedness, disaster fire suppres- cious resources of personnel, time and Linda Milne which test our entire process from the didn’t the powers that be – i.e., the state sion, disaster medical operations, light dollars are allocated to the day-to-day minute our systems fails all the way of Utah and emergency preparedness search and rescue operations, and disas- vendors – do more to better inform me demands of keeping a business viable. through recovery. ter psychology and team organization. about how to care of myself and my A thorough business continuity plan often gets What can you share with readers about There are many websites you can co-workers and be prepared for such an pushed aside and eventually falls to the bot- Zions’ business continuity plans? check out for first-aid and CPR training tom. As Zions Bank is federally regulated, we event?” The majority of the information that has been disseminated has focused and certification, such as: The leaders of Zions Bank want to encour- are not only required to have business continu- • http://www.redcross.org/prepare/ age you to raise the priority of preparing your ity plans in place for our operation, but we are on family or getting our homes prepared, not on business preparedness. disaster-safety-library business to survive disaster. also required to annually test specific opera- • http://www.redcross.org/take-a- I put the following questions to Angela tional elements of these plans in order to make class/organization-training Petersen, the bank’s vice president business sure they are functional. The exercise of getting • http://www.fema.gov/library/vie- continuity. Good news for the bank’s business Every branch and department within our wRecord.do?id=1689 clients: Zions is very willing to be a prepared- company has a business continuity plan in your business prepared • www.health.utah.edu/health- ness resource. place. for any disaster doesn’t promotion/cep/First_Aid_and_CPR_ How did Zions Bank corporate leaders The details of our planning are propri- Training http://www.utahsafetycouncil. come to the realization preparation deserved etary, as your readers will understand. have to be org/training/first_aid.asp attention? Would you share some advice to our overwhelming. Start The exercise of getting your busi- I would not say our senior executives business community? ness prepared for any disaster doesn’t ever “came to” a realization; it has always For any business trying to begin the pro- with one area at a time have to be overwhelming. Start with been a part of our corporate culture. We are cess of planning, I would suggest taking advan- and take some sort of one area at a time and take some sort of fortunate to have leaders who not only under- tage of any networking opportunity available. action each week. For example, take a stand the importance of preparedness on a Some of the most functional elements of plan- action each week. look at your employees. Make sure you business level, but also realize the importance ning come from discussions with people who are aware of any special dietary needs. of employee personal preparedness and that of work in the field, or have been involved in an The truth of the matter is, they have Get enough food to last each of them at our clients as well. actual emergency incident. done a great job. Were you paying atten- least three days. That could be as simple If the safety and well-being of our employ- When a business owner realizes their tion or did you, for lack of a better term, as power bars and granola bars, beef ees and/or their families is compromised, they value to our community, they will understand “pooh-pooh” their efforts and warnings? jerky, etc. You should have at least three will not be able to work. Without them, our that not planning, preparing and practicing Did all of the advertising for survival days of water for each as well (that is ability to recover our operations would be those plans should never be an option. food just become noise pollution that approximately one gallon per person per impaired. Don’t let the thought of a business con- you filtered out? Or did you laugh and day.) Have some extra blankets on hand We also realize the critical role we will tinuity program become overwhelming. Start say, “Oh, that’s not going to happen in in case someone does go into shock due play in the financial well-being of our clients. with one piece at a time. It is a gradient pro- our lifetime”? to injury. Review your first-aid kit to Their ability to recover quickly enables the cess, not a pass or fail effort. Those are your first thoughts. Then make sure it has everything you think recovery of our state economy. It is a holistic Business continuity is an ever-evolving there is the realization that the roads are you would need. approach in which our efforts now will directly program. Expect your plans to change. I have damaged and closed. You have a water Sanitation could also be a serious impact our ability following an event. In order yet to see one business where everything fountain, but the pipes have burst. Next problem if the sewage pipes have burst. for our community to successfully recover, remained static. it dawns on you, the co-workers you It would be a good idea to do your own we will all need to be ready to effectively Remember, it isn’t just about writing a don’t mind being around eight hours research on this topic, as there are a lot respond. plan. Test them. Make sure they perform as you a day, five days a week are now your of options and plenty of sites you can How did you accomplish employee expected. Failure is OK; it means improvement responsibility. Will that be for a day? visit that will guide you in this area. In cooperation? is on the way. How bad are the roads? Judy lives in the meantime, have extra garbage bags. We believe the more people understand Ogden, Frank lives in Draper, Sally lives You will need the bags for many differ- the importance of the action, the more likely in Millcreek, Bob lives up Emigration ent things. they are to follow through. Our company takes Canyon. You live in the Silver Summit My intention in writing this article every opportunity to expose our employees to area and there are many more employees is to get you thinking and, just as impor- the importance of preparedness through news- in your company. You surmise that trav- tant, feeling. letters, handouts, brown-bag lunch sessions el is not safe and not possible for any of Go to http://www.shakeout.org/ and constant exposure to preparedness and your employees, never mind yourself. utah for great information on how to get business continuity plans. After the initial shock wears off, your business prepared for any disaster. SHIFT Plan on signing up for The Shake Out One of the greatest preparedness resourc- your problem-solving skills kick in — es in our state is the Be Ready Utah program. Your first things first. and have your employees participate. Their website, bereadyutah.gov, offers a lot of SPENDING Is anyone hurt or injured in any If you are not in a position to supply great information that can help people begin way? Where is our first aid-kit … do 72 hour kits for your company, don’t to prepare not only themselves, but families as we have a first-aid kit? Do we have any be shy about asking your employees to take responsibility and consider provid- well. employees with disabilities or special ing their own. You might be pleasantly What kind of training is conducted at medication needs? Does anyone know CPR? Collectively, how much food and surprised just how cooperative your co- the leadership level and staff level? water do we have to divide between workers might be. They will also most Training our employees is done on several everyone? What are we going to do likely appreciate you thinking ahead. 14 The Enterprise April 22-28, 2013 • Calendar •

• April 24, 11 a.m.-2 p.m.: Register at www.slchamber.com.. Soul series in addition to The Art Industry Coalition. Activities The aim of the event is to enrich Business Marketplace, spon- • May 2, 6-7:30 p.m.: Young of Significance, his latest book. include sessions on domestic and community estate planning, sored by the Sandy Area Chamber Internationalists meeting fea- Location is the South Towne Expo international marketing, research accounting, financial planning of Commerce. There will be turing a presentation by Robert Center, 9575 S. State St., Sandy. trends, social media, a legislative and management professionals. exhibits, networking and hourly Workman, founder of four com- Free; lunch is free with pre-regis- update and other topics. Entries Keynote speaker will be Amy prizes. Hundreds of attendees are panies, including Goal Zero. tration or $5 at the door. Register and nominations are being accept- Rees Anderson, founder and man- expected. Location is the South Workman will discuss core values, at www.slchamber.com or by call- ed for the Utah Tourism Hall of aging partner of Rees Capital, Towne Expo Center, 9575 S. State company cultures and empower- ing (801) 364-3631. Fame Awards and the new 2013 a mentoring and angel investing S., Sandy. Free. ment. Free. The location is the • May 7, 8-9:30 a.m.: Utah Best Ideas in Advertising and firm. Anderson is also an author • April 25, 8 a.m.-3 p.m.: World Trade Center at City Creek, Technology Council (UTC) IPO Marketing Contest. The deadline and serves as a weekly contributor Utah Business Healthcare 60 E. South Temple, third floor, clinic titled “So You Want To for the Hall of Fame nominations to Forbes and the Huffington Post. Reform Symposium, sponsored Salt Lake City. Details are at Go Public?” Latham & Watkins is April 26. Details for the Hall of Location is the Sorenson Student by the Salt Lake Chamber. Topics http://www.wtcutah.com/events. LLP partners William J. Cernius Fame can be found at http://utah- Center at UVU’s campus in Orem. will include “Health Reform • May 2, 10 a.m.-3 p.m.: and B. Shayne Kennedy will lead tourism.org/. The awards will be Registration is $75 prior to May 101” by Susan Grassli of GBS Building Owners and Managers the clinic, which will focus on presented during the conference. 1, $100 thereafter. Cost includes Benefits, “Are Hospitals and Association (BOMA) of Utah best practices and lessons learned Location is the Dixie Convention breakfast and lunch. Register at Doctors Ready?” by Dr. Sean Annual Tradeshow and about the initial public offering Center, St. George. The cost is uvu.edu/beforum. Mulvihill of the University of Education Day. In addition to the process, as well as current market Utah, “Self-Funding” by Patricia trade show, there will be several $175 ($150 per person if two or • May 29, 3 p.m.: 12th opportunities. Location is Ernst Berridge from Stealth and Mark educational sessions. Location more representatives are from the annual Trade & Commerce Selman of Talltree Administrators, is the South Towne Exposition & Young, 178 S. Rio Grande St., same company), $50 for students. Conference, presented by Zions “High-Deductible Plans” by Center, 9575 S. State St., Sandy. Suite 400, Salt Lake City. Event Information and registration are Bank. Keynote speaker is for- Ana Sabatino of Cigna, and More information is at www. is free for UTC members, $30 for available at http://utahtourism. mer President George W. Bush. “Medical Carriers in 2014” by BOMAUtah.org. nonmembers. Details and regis- org/, (801) 505-5266, VisitUtah. Location is Salt Lake Marriott Rachel Reimann of SelectHealth. • May 2, noon-1:30 p.m.: tration are at (801) 538-3500 or com or (801) 538-1900. Downtown at City Creek, 75 S. Location is the Grand America Great Salt Lake Business www.utahtech.org. • May 21, 7:30 a.m.-4:30 West Temple, Salt Lake City. Hotel, 555 S. Main St., Salt Lake Expo, presented by the Salt Lake • May 14-16: 10th annu- p.m.: Second Annual Business Cost is $50 and includes lunch. City. Cost is $159 per organiza- Chamber. Keynote speaker will al Utah Tourism Conference, and Economic Forum, presented Registration is required and can tion and includes breakfast, lunch be Dan Clark, a key contribu- sponsored by the Utah Office of by Utah Valley University and the be completed at http://www.zions- and tickets for two individuals. tor to the Chicken Soup for the Tourism and the Utah Tourism Woodbury School of Business. bank.com/conference.

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USDA Choice Pork Back Ribs Top Sirloin Steak Smoked with Applewood Boneless Ribeye Steak Baked Idaho Potato Marinated Grilled Chicken Breast 10 oz. USDA Choice Boneless Grilled on site Boneless Ribeye Steak Baked Idaho Potato Grilled on site Call for complete menus and pricing: 278-4653 April 22-28, 2013 The Enterprise 15 THEFT hours to correct mistakes, hours that are often spent on company from page 12 time. These benefits can usual- who tested positive for illegal ly be offered by the company’s drugs. Social workers tried to take insurance agents and brokers, away the real mother’s four chil- who have now viewed offering Double-breaking putts demystified dren, falsely thinking she was the an ID theft recovery package as addict. She had to hire a lawyer to a way to not only bring value to Accurately reading break (a task that includes to get it rolling in the right direction at its halfway gauging both the starting line and the speed of the point. Once you can visualize the complete ball keep her family. their clients but as a substitute putt) is one of the most difficult things to do in track, turn your attention to speed. Make a few Higher health premiums. for lost commissions which have False claims against a health golf, as evidenced by the high percentage (about- practice strokes from behind the ball to feel the started to fall by the wayside over insurance policy can raise your nine9 in 10) of missed putts that tail off below power required to traverse the green all the way the past 10 years or so with the health premiums — costing you the hole. And the difficulty factor flies off the to the hole. This challenge is difficult, but doing yet more money. economic crunch. Although some charts when you have to deal with more than one it well is likely the difference between two- and There are ways to fight back, companies offer credit monitor- break. three-putting. If you can perform the steps above or at the very least keep things ing as an employee benefit, credit Handling The Breaks without holding up the group playing behind you, in check. For instance, make it monitoring does not reveal cases Walk behind the hole and imagine how the take some extra time to try the putt again several ball will roll — and turn — as it slows near the a point to keep your eye on the of medical ID theft. times. Rolling three or four balls once your group cup. Try to “see” what the ball will be doing as it explanation of benefits form sent When it comes to medical finishes putting out will really help you begin to approaches the hole. For example, if you imagine by your health insurer. I know you see the true line — valuable information for when ID theft it’s not a question of “if” it will approach the hole from the right side, then might get a Popsicle headache you face double-breakers in the future. but “when.” So when it happens, work backward along that line to see where it trying to decipher all the num- the key is to find out the informa- should be at about the middle of the putt’s over- bers and medical and insurance Dave Pelz is an American golf coach, known tion as quickly as possible and all roll. Then, look back to the putt’s origin and jargon, but it is important. Check for his expertise and published writing on the imagine how the putt should start in order to get your medical records frequently, then sign on with a company art of the short game, particularly putting. Pelz’s close to the desired halfway point. Don’t worry at as thieves can alter information. that will conduct the recovery as Short Game Bible was a New York Times this point about making the putt. Just think about Don’t let somebody play games rapidly and painlessly as possible, national best-seller in 1999. Pelz was named rolling it close enough to the hole to avoid three- by Golf Digest magazine as one of the 25 most with your life. as traditionally some cases can putting. influential instructors of the 20th Century. Pelz If you see inaccuracies on take years to resolve, longer than Next, walk behind the ball and again imag- continues his research at the Pelz Golf Institute your medical records, make every other forms of identity theft. It’s ine what line you must start the putt on in order in Spicewood, Texas. effort to fix them. But be fore- not uncommon for victims to still warned, unless you are a trained be fighting cases for more than 10 expert at such things, it can be years. But it’s a battle worth fight- a very daunting task. Correcting ing in order to fully reclaim your Eaglewood Golf Course records can be hard. In general, federal law lets patients correct medical identity. There was a story recently medical records created only by Specializing in Corporate/Group Golf Outings and Events; Weddings, the medical provider or insurer about a thief who stole a per- that now maintains your informa- son’s dental records and racked Food Services and Catering; Golf Instruction and Merchandising. tion. A hospital or insurer that up thousands of dollars in dental later receives your information work. The victim’s advice to his doesn’t have to correct its records family: “If I ever die and there’s — even when they’re wrong. But only dental records, make sure you do have the right to have your it’s me. I might be on vacation records state that you disagree somewhere.” with the information, and why. Be sure your complaint is entered Christopher Durso is CEO and co- into your records. founder of ID Theft Solutions USA, The seriousness of Medical Mahwah, N.J. He has been in the ID Theft has not been lost on insurance and benefits field for employers, who have now started more than 20 years, while work- offering recovery service to their ing with corporate giants such as employees as a value-added ben- IBM and Verizon. Durso can be efit, which is important because it reached at chris@idtheftsolution- can sometimes take hundreds of susa.com and at (914) 879-5856.

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What Margaret Thatcher really meant to England and the world Amid all the suffocating little grocery store that her father the policies she pursued as prime America’s Tea Party governors are from prison of Nelson Mandela, claptrap celebrating Margaret operated in the town of Grantham. minister — cracking down hard now undermining and virtually the leader of the African National Thatcher in the media, only the But as a left-leaning British writer on unruly workers; cutting aid to abolishing the right to unionize in Congress who later became South British themselves seem able to observed acidly, her “free-market” the poor, even milk for children; their states. Africa’s first democratically elect- provide a refreshing hit of brisk policies “led to the domination of and privatizing public services for The justification for this sus- ed president, referring to him as a reality. Over here, she is the para- small-town life by supermarkets better or worse, but always to the tained assault on working fami- “terrorist.” In 1984, she reversed gon of principle known as the and other powerful corporations.” benefit of the financial class. lies, then and now, was to prevent longstanding British foreign poli- “Iron Lady,” devoted to freedom, In the hometown she left At the same time that she and inflation and promote economic cy by hosting a state visit by white democracy and traditional values behind, factories were shuttered her ideological companion Ronald growth. Yet the result of Thatcher’s South African president P.W. who bolstered the West and coal mines closed, Reagan were smashing labor on policies was unemployment that Botha. And although she defeated against encroaching dark- owing to her policies both sides of the Atlantic, with Argentina’s military junta in the ness. Over there, she is — which may be why hovered around 10 percent dur- lasting consequences for equal- Falklands war, Thatcher befriend- seen clearly as a class war- not so long ago, the vast ing most of her rule, and inflation ed the Chilean dictator Augusto rior, whose chief accom- majority of the town’s ity and democracy, they voiced that remained around 5 percent. Pinochet — even inviting him plishments involved bust- residents expressed support for workers in Eastern Hardly a roaring success, even to her home in England when he ing unions and breaking the opposition to erecting a Europe, where unions rose up when measured against the current post-war social contract. bronze statue of her. against Stalinism and Soviet dom- weak recovery. was under investigation for human Promoting the eco- Indeed, much as she ination. Workers’ rights were to In a statement released by the rights atrocities. nomic doctrines of the far Joe Conason emphasized her humble be defended in the East and abro- White House, President Obama Here in America, at least, the pap mythology surrounding right — whose eager aco- roots — a theme echoed gated in the West. said that her death meant the loss Thatcherism — its putative suc- lytes in the tea party today revere constantly in the American media Three decades later, her ideo- of “one of the world’s great cham- cesses and purity of purpose — her — Thatcher helped to has- — the less romantic fact is that logical heirs continue to prosecute pions of freedom and liberty” — contrasts with the reality of a cruel ten the decline of the venerable Thatcher’s path to 10 Downing St. class warfare against public and a peculiar tribute from the first and contradictory ideology whose English village whose values she was paved with the fortune of her private sector workers, seeking to black U.S. president, consider- claimed to represent. “There is no husband Denis, a millionaire busi- malignant impact lives on without deprive them of the same rights ing that Thatcher, like Reagan, better course for understanding nessman. It was not an image that its namesake. that she and Reagan supposed- defended the apartheid regime in free-market economics than life matched her self-portrait as a hard- ly held sacrosanct in communist South Africa from its Western crit- in a corner shop,” she once wrote, working grocer’s daughter, but it Joe Conason is editor in chief of recalling her upbringing in the turned out to be the template for Poland. To fulfill the Thatcherite ics. nationalmemo.com. crusade against organized labor, She opposed the release Copyright 2013 Creators.com April 22-28, 2013 The Enterprise 19

Fact-free crusades Amid all the heated, emo- be higher in places with tight gun upwards of 100,000 defensive Someone would have to be reduce the dangers to human life tional advocacy of gun control, control laws? uses of guns per year. Preventing an incredible sharpshooter to fend in the slightest. You are just as have you ever heard even one The dirty little secret is that law-abiding citizens from defend- off three home invaders with just dead when killed by a very plain- person present convincing hard gun control laws do not actu- ing themselves can cost far more seven shots at moving targets. But looking gun. evidence that tighter gun ally control guns. They lives than are lost in the shooting seven is the magic number of bul- One of the dangerous incon- control laws have in fact disarm law-abiding citi- episodes that the media publicize. lets allowed in a magazine under sistencies of many, if not most, reduced murders? zens, making them more The lives saved by guns are no New York State’s new gun control gun control crusaders is that those Think about all the vulnerable to criminals, less precious, just because the laws. who are most zealous to get guns states, communities with- who remain armed in dis- media pay no attention to them. People who support such out of the hands of law-abiding in states, as well as for- regard of such laws. Many people who have never laws seem to blithely assume that citizens are often not nearly as eign countries, that have In England, armed crimes fired a gun in their lives, and they are limiting the damage that concerned about keeping violent either tight gun control skyrocketed as legal gun never faced life-threatening dan- can be done by criminals or the criminals behind bars. laws or loose or nonex- Thomas ownership almost van- gers, nevertheless feel qualified to mentally ill — as if criminals or Leniency toward criminals istent gun control laws. Sowell ished under increasingly impose legal restrictions that can mad men care about such laws. has long been part of the pattern With so many variations severe gun control laws be fatal to others. And politicians Banning so-called “assault of gun control zealots on both and so many sources of in the late 20th century eager to “do something” that gets weapons” is a farce, as well as a sides of the Atlantic. When the evidence available, surely there (see the book Guns and Violence them publicity know that the votes fraud, because there is no concrete insatiable desire to crack down would be some compelling evi- by Joyce Lee Malcolm). But of the ignorant and the gullible are definition of an assault weapon. on law-abiding citizens with guns dence somewhere if tighter gun gun control has become one of still votes. That is why so many guns have is combined with an attitude of control laws actually reduced the those fact-free crusades, based on Virtually nothing that is being to be specified by name in such leniency toward criminals, it can murder rate. assumptions, emotions and rheto- proposed in current gun control bans — and the ones specified to hardly be surprising when tighter And if tighter gun control ric. legislation is likely to reduce mur- be banned are typically no more gun control laws are accompanied laws don’t actually reduce the What almost no one talks der rates. dangerous than others that are not by rising rates of crime, including murder rate, then why are we about is that guns are used to Restricting the magazine specified. murders. being stampeded toward such defend lives as well as to take capacity available to law-abid- Some people may think that laws after every shooting that gets lives. In fact, many of the horrific ing citizens will not restrict the “assault weapons” means auto- media attention? killings that we see in the media magazine capacity of people who matic weapons. But automatic Thomas Sowell is a senior fellow Have the media outlets that were brought to an end when are not law-abiding citizens. Such weapons were banned decades at the Hoover Institution, Stanford you follow ever even mentioned someone else with a gun showed restrictions just mean that the law- ago. Banning ugly-looking that some studies have produced up and put a stop to the slaughter. abiding citizen is likely to run out “assault weapons” may have aes- University, Stanford, CA 94305. evidence that murder rates tend to The Cato Institute estimates of ammunition first. thetic benefits, but it does not Copyright 2013 Creators.com © 2013 Rocky Mountain Power Wattsmart is registered in U.S. Patent and Trademark Office. wattsmart.com company’s policy. every money be should and To visit more, energy learn We saving that you’ll think costs. agree the incentives toyou help offset cash HVAC from abovewe Plus, offer head. the your lights to to everything upgrades makehigh-efficiency you can programs, Making your business more energy efficient is one of the easiest ways to make it more profitable. 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