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Home , 2 Willow Road, Freud Museum, Kilburn Grange Park

YOU COULD CALL IT URBAN CHIC, OR SMART CASUAL. WHATEVER YOU CALL IT, IT’S WHAT IT FEELS LIKE THAT MATTERS.

True character True London character 09 13 17 29 33 FOREWORD A NEW SQUARE A CENTRAL A NATURAL RESIDENT FOR LONDON LONDON PLACE TO LIVE AMENITIES Sean Mulryan, LOCATION Chairman and CEO, A modern take on As much attention has Exclusive first class Ballymore Group a traditional feature, West ’s been paid to landscape facilities include SQ Jubilee line, Overground as architecture, with concierge services, provides a whole new and Thameslink stations generous gardens, each a gymnasium, fitness focal point for make the daily commute with its own character, centre and spa, a West End Lane. quick and easy. laid out between each private oasis in an of the terraced blocks. urban setting. 41 55 99 101 THE APARTMENTS WEST HAMPSTEAD LONDON PROJECT TEAM BUILDING DETAILS BY BALLYMORE The interior design A collaboration of both public and Detailed apartment floor No other developer of London’s world private spaces draws plans, specifications, has done more in the renowned Architects, inspiration from fixtures and fittings. last twenty years to Interior and West Hampstead’s enhance and enrich Landscape Designers. rich history of arts the London landscape and crafts. and skyline.

Ballymore Group Chairman &CEO, MULRYANSEAN right inthe heart ofLondon. West Hampstead SQis aboldblend of past and present the hallmark ofquality that Ballymore is renowned for. village hub inthe form ofthe square -all the while retaining tastes tocreate innovatively styled apartments and anew We’ve successfully fused local heritage withcontemporary as providing new places tolive, work and play. regeneration can enhance anexisting environment as well be celebrated about the area; ashining example ofhow West Hampstead SQwillembody everything that is to away from the bustle ofthe West End Lane highstreet. SQ willcomplement that by giving residents afocal point distinct culture and Bohemian edgeand West Hampstead This beautiful area ofLondon has long beenfamed for its Hampstead SQ. residential opportunitiesincentral London this year; West It is apleasure tointroduce toyou one ofthe most exciting what we’re doing. Hampstead, that’s exactly square. Buthere inWest give anew Londoners everyarise day to doesn’t The opportunity

FOREWORD West Hampstead Square passes one of the key tests of good urban planning: Creating a sense of place reflective of the neighbourhood it inhabits. A new square greets West End Lane, providing an entry point to the five distinct, intimate buildings connected with a network of private laneways and gardens. Pictured West Hampstead SQ

WEST HAMPSTEAD SQUARE

Londoners are rightly proud of their West Hampstead SQ fulfils that role to squares. They offer a breathing space perfection. The addition of a new, leafy in the midst of a busy day, a place public square at the very heart of the area to meet friends and relax, a focal point transforms West End Lane. Here, you’ll for a thriving, active community. be able to sit and watch the world go by and there’s plenty of space for a Farmer’s West End Lane is a well-established, Market and other community activities village-like community, teeming to take place. with coffee shops, restaurants and independent retailers. But until now, The design is inspired by the linear it has lacked a central focus, a point patterns of the rail lines at West of arrival and departure, a place to Hampstead stations and mixes the meet or just to sit and watch. idea of modern urban connections with a more traditional clock tower – a new landmark for the village.

A new hub of the community. Pictured West Hampstead SQ West Hampstead is the quintessential London neighbourhood. A CENTRAL LONDON LOCATION

Finsbury Park HAMPSTEAD

London Fields

West Hampstead Thameslink

West Hampstead Overground A central West Hampstead Underground CAMDEN

London Cambridge Primrose Hill Heath

Victoria Park ST JOHN’S WOOD neighbourhood

Regent’s Kings Park Cross Bethnal Green

Millenium Park Bow Road Old Street Stepney Mile End TO HEATHROW Whitechapel Green Regent’s Park Farringdon

Paddington Tottenham Moorgate Selfridges Court Road Bond Street Oxford Street City St Pauls Bank Thameslink Limehouse Oxford Leicester Circus Square SOHO London Blackfriars

Hyde Monument East India Park MAYFAIR London London Charing Cross Waterloo East

London Thames River St James Southwark Bridge Park Waterloo

North WESTMINSTER Greenwich

KNIGHTSBRIDGE Elephant and Castle CHELSEA LAMBETH

Finsbury Park Hampstead Heath

ROAD ROYAL ALBERT HALL MARBLE ARCH RAILWAY BUCKINGHAM PALACE ST PAUL’S CATHEDRAL

London Fields LONDON UNDERGROUND WESTMINSTER ABBEY THE SHARD NATIONAL RAIL HOUSES OF PARLIAMENT West Hampstead Thameslink GALLERY/MUSEUM CANARY WHARF TOWER BRIDGE RETAIL OLYMPIC PARK PRECINCT O2 ARENA West Hampstead Overground A central PARK CABLE CAR 30 ST MARY AXE UNIVERSITY OF LONDON VICTORIA & ALBERT TRAFALGAR SQUARE MUSEUM West Hampstead Underground

London Cambridge Primrose Hill Heath

Victoria neighbourhood Park

Regent’s Kings Park Cross Bethnal Green

Millenium Park Bow Road Old Street Stepney Mile End Whitechapel Green Regent’s Park Farringdon THE CITY

Paddington Tottenham Moorgate Selfridges Court Road EAST LONDON Covent Garden Bond Street Oxford Street City St Pauls Bank Thameslink Limehouse Oxford Leicester Circus Square London Blackfriars

Hyde Monument East India Park London London Charing Cross Waterloo East

London Thames River St James Southwark Bridge Park Waterloo SOUTHBANK CANARY WHARF North Greenwich

Elephant and Castle

LAMBETH 22

West Hampstead’s stations make the daily commute so simple - whether it be for work or play. And if getting to work in the West End, the City or Canary Wharf, is easy, so too is getting away, with great connections to international travel hubs such as St Pancras and Gatwick within easy reach. But this typically English corner of London has a lot more to recommend it; you could spend a lifetime exploring, GO“ without ever retracing your steps. EVERY WHERE DO EVERY THING ”

London’s Jubilee Line, Overground and Thameslink networks are right on your doorstep, with services to St Pancras for Eurostar (7 mins), Westminster (14 mins), West End (15 mins), Bank (25 mins), Canary Wharf (25 mins) and airports Heathrow (35 mins), City (40 mins), Gatwick (55 mins) and Stansted (1hr 20mins). WEST HAMPSTEAD ST PANCRAS PARIS BRUSSELS 10 Minutes 2.5 Hours 3 Hours

WEST HAMPSTEAD BOND STREET HIGHBURY & ISLINGTON CANARY WHARF 10 Minutes 17 Minutes 25 Minutes

WEST HAMPSTEAD KING’S CROSS WATERLOO STRATFORD 10 Minutes 16 Minutes 35 Minutes

WEST HAMPSTEAD ABBEY ROAD BAKER STREET OXFORD CIRCUS 15 Minutes 25 Minutes 42 Minutes

WEST HAMPSTEAD ABBEY ROAD BAKER STREET BOND STREET 9 Minutes 16 Minutes 22 Minutes

WEST HAMPSTEAD LIFE

The attraction of West Hampstead’s location is its true neighbourhood feel – one that’s felt from the moment you set foot outdoors. 24 WEST 01 HAMPSTEAD

Parks, gardens and Shopping open spaces 17. Hampstead High Street 01. Hampstead Heath 18. West Hampstead 02. Kilburn Grange Park Farmers Market 03. Maygrove Peace Park Vintage / independent 04. Marylebone Cricket Club shopping 05. and Garden 19. The Button Lady Culture 20. Cochinechine 06. 21. Blue Daisy Hampstead 22. West End Lane Books 07. Heath 08. 23. Hampstead Bazaar 09. The Affordable Art Fair Restaurants & Bars 10. 24. The Spaniard’s Inn 11. The Tricycle 25. The Wet Fish Café 12. Everyman Cinema 26. La Brocca 21 13. The Camden Arts Centre 27. The Gallery Bar 32 10 09 14. Abbey Road Studios 28. Hana Hotels 29. Babur Empire 15. Hotel 30. The Alice House 12 19 31. Free Mason Arms 16. Langorf Hotel Hampstead 17 08 32. The Hollybush Pub 23 31 19

26 25

47 BEST CAPPUCCINO 22 IN WEST 28 HAMPSTEAD

13 25 16 29 30 21 Finchley Rd 26 & DON’T MISS Maygrove THE ORIGINAL Peace Park West Hampstead 06 PSYCHOANALYTIC 03 Thameslink COUCH WHICH IS HOUSED IN THE West Hampstead FREUD MUSEUM 18 Overground 42 West Hampstead 43 Underground Finchley Rd 44 27 Kilburn 45 21

Brondesbury 11 15

Swiss Kilburn Cottage Grange 32 Park

02

South Hampstead

Primrose Hill

14 FURTHER Hampstead Heath 01 DON’T MISS OUT AFIELD ON THE WILDLIFE ON HAMPSTEAD HEATH, THERE ARE 180 Parks, gardens Shopping DIFFERENT SPECIES and open spaces 40. Camden Market OF BIRD ALONE! 33. Regents Park 41. Portobello Road Market 34. 35. Wormwood Restaurants & Bars 42. The North 49 Scrubs Park 48 36. Little Venice, London Tavern Maida Vale 43. Ciao Ciao 44. Small and Beautiful Culture 45. Ammis Curry Hampstead Swiss 37. Neasden Temple Cottage Heath 46. Arianna’s Hotels 47. The Black Lion 38 38. Marriott 48. The Hill 40

01 Regents Park 49. The Sir Richard Primrose 39. Danubius Steele Hill Regents Park Queen’s 50. Richoux 01 Park 50

Kensal 33 Green 08 The Regent’s 39 Park

Wormwood Srubs Park 36 07 Hampstead Heath 35 Baker Street

Marble 41 Hyde Arch Park 34

55 54 12 Belsize South 52 Park Hampstead 53

Primrose Hill 55

Maygrove Peace Park 51 57 London 59 Zoo

St John’s Wood 58

The Regent’s Park DON’T MISS OUT ON REGENTS PARK’S OPEN-AIR THEATRE 33 PERFORMANCES 04

Kilburn Grange Park PRIMROSE HILL & ST JOHN

Primrose Hill St John 51. The Jewish Museum 57. One Blenheim Terrace 52. Odette’s Restaurant 58. The Rotisserie 53. Michael Nadra Restaurant 59. The New Inn 54. L’Absinthe Restaurant Primrose 55. La Collina Restaurant Hill Edgware Road 56. The Primrose Eatery 28

There’s no doubt about West Hampstead: it has a feel-good quality about it. For over a hundred years, a thriving colony of artists, designers, scientists and academics have found themselves a home in this part of London. While Hampstead Village itself is very much a senior citizen of London, a sort of elder statesman, West Hampstead is more like an up-and-coming younger generation, with a distinct character and an energy of its own. West Hampstead SQ sits very nicely in that frame, ideally suited to young professionals and growing families who like the idea of settling in the centre of an established community, but who also want to enjoy a quality of life and a standard of living that only comes with a well-connected, twenty-first century place like this. There’s no shortage of things to see and do, whatever your passion. Lovers of the great outdoors, good food and There’s no doubt THE WET FISH CAFÉ wines, the arts and museums will have about west hampstead: West Hampstead oozes café culture, and what no trouble filling the days. It’s easy to it has a feel-good better way to enjoy time here than to put your understand why a new home here will feet up, drink a coffee and watch the world go quality about it by? The best place for this is the Wet Fish Café be much sought after. on West End Lane. Added bonus? Try the cappuccino – according to community site ‘West Hampstead Life’ it’s one of the best around! RESTAURANT / CAFE PARK SPORTS ON YOUR DOORSTEP LA BROCCA La Brocca is a family owned and run bar and MUSEUM / GALLERY BAR / PUB SHOPPING restaurant serving the best of Italian food including pizzas and pastas. They also have a range of fish and meat specials which change on a daily basis. They do a classic English “Sunday Roast”, available all day, something of a local legend. ARIANA II The first Ariana Afghan restaurant opened in Manhattan over 25 years ago. Afghan cuisine has a cultural heritage covering more than 5,000 years and has its roots in Central, South and Southwestern Asia, so intricate seasonings, mild spices and wonderful flavours predominate. BYOB is the order of the day. AFFORDABLE ART FAIR With its informal and relaxed atmosphere, the Affordable Art Fair is a celebration of contemporary art for everyone – from amateur collectors all the way up to committed art lovers – the clue being the word ‘affordable’. The yearly event, hosted regularly in West Hampstead, also offers family activities and workshops. Kenwood House is a beautiful neoclassical FURTHER AFIELD mansion set in tranquil, leafy parklands with sweeping views over London. The splendid interiors house one of the most important private collections of paintings ever given to the nation and the park is a magical setting for live summer music concerts in the open air beside the lake. HAMPSTEAD VILLAGE Hampstead Village is full of beautiful historic LORD’S CRICKET GROUND streets and lanes and is famous for its intellectual, Lord’s has long been regarded as the Home of liberal, artistic, musical and literary associations: Cricket and is the headquarters of the game. Its there are more Blue Plaques on the houses here owner, Marylebone Cricket Club, is the guardian than anywhere else in London. Shopping is a of both the Laws and the Spirit of Cricket and pleasure, with plenty of independent boutiques, MCC sides, which play around 500 games a year, fresh food shops, cafés, pubs and restaurants. perform a key role in promoting cricket worldwide. FREUD MUSEUM NEASDEN TEMPLE This was once the home of , You don’t need to travel to far flung Asia whose family moved to Hampstead after for beautiful Hindu buildings: the Neasden escaping the Nazi annexation of Austria in the Temple, or to give it its official name – the Shri late 1930s. It’s now a much-celebrated museum Swaminarayan Mandir – is a beautiful building, filled with a staggering collection of antiques, the first traditional Hindu Mandir in Europe, including the original psychoanalytic couch as recorded in the Guinness Book of World once owned by the late Dr Freud himself. Records, no less. HAMPSTEAD HEATH Hampstead Heath is one of London’s most popular open spaces, more like the countryside than a traditional park. Rambling and hilly with ancient woodlands, the Heath offers a haven for wildlife and human life alike, with an athletics track, education centre, playgrounds and, famously, the swimming ponds and Lido at Parliament Hill Fields. PRIMROSE HILL This grassy, hilly park offers some of the best views over London. Climb the steep slopes and admire the panorama, and then regain your strength in one of the many friendly cafés, restaurants or pubs nearby. One of the most pleasant ways to approach Primrose Hill is to walk beside the canal from . REGENT’S PARK The Regent’s Park was designed by John Nash and has glorious gardens as well as excellent sports facilities: it’s the largest outdoor sports area in central London. The park is also home to the Open Air Theatre, London Zoo and you’ll find the country’s largest collection of waterfowl living on the Boating Lake. KEATS HOUSE 2 WILLOW ROAD, HAMPSTEAD THE SPANIARD’S INN Another historical figure associated with This is a unique Modernist home, designed by One of London’s oldest pubs, The Spaniard’s Inn Hampstead is the poet John Keats, who lived architect Ernö in 1939 for himself is rich in history, immortalized in The Pickwick here in the early 1800s and wrote his famous and his family. With surprising design details Papers by Charles Dickens, and a past regular Ode to a Nightingale whilst a resident. that were ground-breaking at the time and still apparently includes highwayman Dick Turpin. The Grade I listed Keats House is a beautiful feel fresh today, the house also contains the The heritage is something that the current owners building and is still home to an informal Goldfingers’ impressive collection of modern successfully fuse with great contemporary food and poetry club that regularly meets here. art, intriguing personal possessions and drink. innovative furniture. Pictured West Hampstead SQ garden A NATURAL PLACE TO LIVE A rich variety of gardens provide a lush green landscape setting for the buildings with a perfect example of how the “spaces in between” can create a unique sense of place.

Pictured West Hampstead SQ garden

Welcome home

Pictured West Hampstead SQ lobby RESIDENT AMENITIES Life at West Hampstead SQ has its own rewards. Residents gain exclusive access to a range of five star facilities designed to make the experience of living here so appealing. A generously proportioned entrance lobby with estate management, a quality you might find in a five star hotel; a fully equipped, state-of-the-art gymnasium to keep body and soul in peak condition; a health spa with a sauna and steam room to help you to unwind and relax; the facilities here bring a thoroughly twenty-first century concept of luxury and wellbeing to life at West Hampstead SQ.

Pictured Gymnasium

40

Lift

Stairs

Main entrance GYMNASIUM STRETCH & DANCE STUDIO

Lift STEAM ROOM SAUNA TREATMENT ROOM CHANGING AREA CONCIERGE/ MANAGEMENT OFFICE

“ AND GENEROUSKITCHEN ANDDINING OF THE TWO BEDROOM APARTMENTS BEDROOM OF THETWO SPACES AREHALLMARKFEATURES BEAUTIFULLY JOINERY CRAFTED Two bedroom apartment’s living area ” Pictured

THE APARTMENTS The borough of Hampstead offers The design aesthetic for interior designers a fabulously rich West Hampstead SQ reflects such heritage to draw inspiration from. For influences without becoming a slave more than 100 years, the area has been to them; the resulting designs celebrate a well-travelled community, worldly a time when ‘Englishness’ threw and cosmopolitan in outlook. It was off its rather stuffy, Home Counties a natural home to the avant-garde: conservatism and embraced a more Walter Gropius, founder of the Bauhaus outward-looking, modern vigour. School, lived here and left his mark. Travel and transport are the predominant cosmopolitan themes, but so too are the traditions of craftsmanship, which was so central to the English design renaissance of the early twentieth century.

Pictured Two bedroom apartment’s living area THIS IS A BOLD BLEND OF PAST AND PRESENT IN A DISTINCTIVE, CONTEMPORARY STYLE THAT “ PERFECTLY SUITS ITS TIME AND PLACE ” Pictured One bedroom apartment THESE ARE GENEROUSLY PROPORTIONED, “ WELCOMING AND INTIMATE BEDROOMS ” Pictured Two bedroom apartment

Realising the interior design concept 50 to its full potential has called for rigorous attention to detail, something of a Ballymore hallmark. The creative use of space, the right materials and the right finishes, from walls to floors to joinery, plays a vital part in making warm, generous spaces in these light-filled apartments; living rooms that are a pleasure to come home to, kitchens that are both practical to work in and easy on the eye, bedrooms that offer intimate places in which to relax and rest, bathrooms that are quietly luxurious.

1

FROM THE BROADEST SWEEP“ TO THE SMALLEST DETAIL, THE INTERIORS HAVE A TIMELESS FEEL 2 At the same time, these apartments offer plenty of scope for people to impose their own style and character; they are distinctly homes to be lived ” in and enjoyed.

Pictured: 1. One bedroom apartment’s living area 2. Details Pictured: Two bedroom apartment’s bathroom Pictured: Suite Apartment CLEVERLY DESIGNED TO MAKE THE BEST USE OF SPACE, THESE ARE SURPRISINGLY “ SPACIOUS SUITE APARTMENTS ” Pictured: Suite Apartment

SPECIFICATION

MAIN STRUCTURE CEILINGS WARDROBES MANAGEMENT & SECURITY Reinforced concrete frame Suspended plasterboard with Integrated wardrobes fitted Estate management security on reinforced concrete piled LED lighting to living spaces. in all bedrooms with dark timber services located in the central foundations. finish to doors and contrasting estate management office. Video FLOORING interior colour. entry phone system connected to main entrance door. CCTV BUILDING ENVELOPE Oak herringbone parquet floor system provided to cover the External wall with quality boarding to hall, living areas BATHROOMS whole estate. brick finish. and kitchen. Natural marble tile Master ensuite for selected flooring to bathrooms, en-suites 2 bedroom apartments fitted FLOORS and shower rooms. Fitted carpet with marble vanity and under ELEVATORS to bedrooms. mounted double ceramic basins Elevators serve all floors. Reinforced concrete slab (where applicable). White with appropriate floor finishes porcelain wall-mounted WC (see flooring). DECORATION PODIUM LEVEL with concealed cistern. Natural All internal walls painted with Ground-level areas laid out and marble vanity top and heritage warm white washable emulsion, finished with a combination of ROOF brass finish double lever tapware. skirting, doors and frames architect designed, hard and soft High-performance membrane Mirror with vanity storage and painted with warm white eggshell landscaping with feature lighting. roofing overlaid with pre-cast concealed LED lighting mounted paint finishes. paving and bio-roofs where above basin. Glazed bevel applicable. faced feature wall tiles to vanity LEISURE FACILITIES KITCHENS: 1,2 & recess area. Perimeter bathroom Private residents’ health club WINDOWS 3 BEDROOM APARTMENTS walls finished in natural marble with steam room, sauna, treatment tiles. Natural marble honed room and changing facilities. Double-glazed aluminium Marble worktops fitted with finish tiles to bathroom floor. Gymnasium with exercise areas windows including opening under-mounted stainless steel Wall mounted heated towel rail. and studio room. lights, double-glazed aluminium sink and vintage double lever doors to balconies and terraces brass finish deck mounted tap. where appropriate with durable Splashbacks in heritage style SHOWER ROOMS DEVELOPMENT AMENITIES powder-coat paint finish. ceramic tiles. Concealed LED Heritage thermostatic mixer tap On site food, beverage and lighting to underside of overhead and shower head, and ceramic grocery outlets on the new STAIRS cupboards. Integrated appliances, shower tray. public space. comprising combination stainless Concrete and steel stairs steel multifunction electric HEATING, COOLING in communal areas. oven, touch control ceramic hob and integrated extractor AND HOT WATER WALLS hood, microwave oven, Thermostatically controlled Party walls constructed from fridge freezer and dishwasher. comfort cooling and heating to metal studwork finished on both Combined washing machine/ all bedrooms and living spaces. sides with sound resistant tumble dryer located in separate Individually metered system plasterboard and acoustic utility cupboard. Marble Island provides heating and hot water insulation between, or structural with integrated dining table from the development’s central concrete faced with plasterboard in contrasting timber. plant. on both sides. Internal walls constructed from metal studwork KITCHENS: SUITES ELECTRICS or modern solid timber panels Fitted with custom designed Energy efficient downlighters with plasterboard on each modular cabinets in matt lacquer fitted in all rooms, where side and acoustic insulation with contrasting interior colour. appropriate. Switch plates where detailed. Marble counter top work bench and sockets in accordance with with stainless steel under IEE regulations. TV/FM and BALCONIES mounted sink and vintage double telephone points for high speed Where applicable, a mixture lever brass finish deck mounted broadband internet access of painted metal and glass tap. Splashbacks in heritage in living room and bedroom. balustrades and composite style ceramic tiles. Integrated Satellite TV connection points decking boards. appliances, comprising in living room and main bedroom. combination stainless steel Smoke/heat detectors fitted as WINTERGARDENS multi-function electric oven, standard. (Residents two ring ceramic hob, microwave are responsible for their own Where applicable, suites have oven, concealed extractor hood, connections and related charges open jointed glass enclosures fridge freezer and integrated for cost of services). with full height sliding glass dishwasher. Combined washing elements. Apartment flooring machine/tumble dryer located continues into wintergardens. in separate utility cupboard. FIXTURES & FITTINGS

KITCHEN Kitchen Extractor Wall Mounted Shower Set Lever Flush European manufactured Traditional style shower Traditional style concealed Oven concealed extractor fan set with fixed overhead rose cistern with lever flush handle Single electric fan-assisted oven Finish: Stainless steel and adjustable handset Finish: Brass finish with Location: All apartment kitchens Location: All apartment kitchens Finish: Brass finish with white enamel inset handle white enamel inset handle Location: All apartment Microwave Kitchen Sink Location: All apartment bathrooms European manufactured Stainless steel under mounted sink bathrooms microwave oven Finish: Stainless steel Vanity Washbasin Location: All apartment kitchens Location: All apartment kitchens Shower Control Ceramic vanity washbasin Traditional style thermostatic Finish: Glazed white Hob Washing Machine module Location: Suite bathroom, European manufactured European manufactured Finish: Brass finish 1 bedroom bathroom, ceramic hob with stainless steel washer dryer Location: All apartment second 2 bedroom bathroom and black finish Location: All apartment bathrooms Location: All apartment kitchens utility cupboards Integrated Bath Heated Towel Rail White enamel built in bath Integrated Dishwasher BATHROOM Traditional style heated Finish: White European manufactured ladder towel rail Location: 1 bedroom bathroom integrated dishwasher. Deck Mounted Basin Mixer Finish: Polished finish All apartment Location: All apartment kitchens Traditional style deck mounted Location: Shower Tray taps with white lever handles bathrooms Solid cast shower tray Integrated Fridge Freezer Finish: Brass finish with Location: All bathroom white enamel inset levers Toilet Roll Holder European manufactured shower rooms All apartment bathrooms fridge freezer Location: Traditional style tissue holder Brass finish Location: All apartment kitchens Finish: Wall Mounted Bath Mixer Location: All apartment with Shower Set bathrooms Deck Mounted Kitchen Sink Mixer Traditional style wall mounted bath mixer with shower set WC Floor Standing Back to Wall Traditional style 2-hole deck Brass finish with mounted sink mixer with white Finish: Sanitary grade porcelain white enamel inset handle lever handles kitchen mixer taps Finish: Glazed white Location: 2 bedroom and All apartment Finish: Brass finish Location: 1 bedroom apartment bathrooms bathrooms Location: Deck mounted to all apartment kitchen work tops To turn our vision for West Hampstead SQ into a reality, it’s vitally important to keep the wider transformation of West End Lane in mind at the same time as concentrating on the smallest details. We never forget that we’re building for people; built environments mean nothing if they don’t in some way improve, enrich or enhance people’s lives, either as residents or as visitors. If we can also create buildings that make a positive, sustainable and lasting impact on the landscape, so much the better. To ourvisionfor turn the smallest details. the smallest on as concentrating mind atthe sametime of West EndLanein wider transformation to keepimportant the into areality, it’s vitally West Hampstead SQ

by Ballymore PROJECTS city developments. giving itsresidents asense ofcommunity oftenlacking inmore anonymous It has beendesigned tooffer an oasis of calm inanotherwise driven world, within easy reach ofHeathrow, Paddington, the City and Canary Wharf. High Point Village offers everything you’d expect from a new, urban quarter HAYES, LONDON HIGH POINT VILLAGE acclaim as afine example of residential, hotel, retail and leisure development. few other riverside developments have achieved. Ithas received worldwide stretches back some 400mfrom the river, withadepthand asubstance New Providence Wharf, including OntarioTower and Providence Tower, LONDON PROVIDENCE WHARF NEW over time inNew York and Boston. inspiration from the residential and commercial estateswhich evolved building, we are creating anentirely new district for London, drawing the Nine Elms project inBattersea. Next tothe siteofthe new US embassy Few development opportunitiesinLondon can offer the sheer scope of NINE ELMS, LONDON GARDENS EMBASSY

21 WAPPING21 LANE London landmark. Asia, Pan Peninsula is aspectacular building that has become anoutstanding to the occasion. Drawing inspiration from North America and South East London, Pan Peninsula is afine example of how inspired thinking can rise Standing head and shoulders above any other residential development in CANARY WHARF, LONDON PAN PENINSULA with agrand exquisitely detailed foyer tothe monumental façade. to offer arange ofunique luxury loft apartments and duplex penthouses Originally built in1909, the Beaux ArtsBuilding has beentransformed An award-winning development of180loftapartments and penthouses. LONDON BUILDING ARTS BEAUX traditional build quality. and stone construction, StJohn’s is ablend ofcontemporary style with of Parliament and Westminster Abbey. Originally ofNeo-Georgian brick an award-winning development ofsuperior apartments close tothe Houses Arranged around the ancient gardens ofStJohn’s inWestminster, this is LONDON JOHN’SST urban vitality. It brings anew interpretation toriverside life withaninjection ofbright residential accommodation, but also retail, leisure and recreation facilities. in one ofLondon’s oldestvillage settlements, designed tooffer primarily Our development at21Wapping Lane is an entirely modern intervention LONDON

LONDON BY BALLYMORE

SPACEHUB BAGOT WOODS ARCHITECTS WCEC JOHN THOMPSON &PARTNERS relationships withour clientsand the end users ofour developments. a key role inour projects and is acontributing factor todeveloping and context. Ourethos ofdesigning spaces and places for peopleplays operations giving our buildings aconsciousness withintheir environment professional arena has moved ustothe forefront ofdesignand on-site projects throughout Bringing the UK. innovative technologies intothe has allowed ustodeliver increasingly diverse and mixed use WCECs creative and pragmatic approach todesignand implementation Leading the way incommercial architecture for over 40years, ARCHITECTS In short, places where peoplefeel they belong. stimulating, environmentally footprint-free, withastrong sense ofidentity. in all senses can flourish, places that are economically thriving, artistically the designofindividual buildings. Their goal is tocreate places where life projects atevery scale, from citiesand towns, toneighbourhoods, streets and East. From their studiosinLondon, Edinburgh and Shanghai, they undertake private sectors throughout Europe, the UK, China, Russia and the Middle extensive experience ofdelivering successful projects for bothpublic and John Thompson &Partners is aninternational placemaking practice, with ARCHITECTS to creative thinking and collaborative working. They are passionate about design,enjoy their work and are committed to create meaningful spaces and places that can have enduring value. is founded onasensitive understanding ofnature, context and culture is todeliver form and function withdelightand pleasure. This approach in collaboration withworld renowned architects and clientstheir ethos public realm, urban design,landscape architecture and ecology. Working Spacehub is anaward winning London designstudiospecialising in LANDSCAPE DESIGN urban designinAsia, Australia, Europe, the MiddleEast and North America. individuals provides services inarchitecture, consulting, interiordesignand solutions which work. Their multi-disciplinary team ofhighly skilled of aproject, drawing extensively ontheir research and experience tocreate Their focus is tounderstand the functional, operational and cultural needs London, New York and Singapore has won muchinternational acclaim. planning offacilities toanexceptionally highstandard: their work in Woods Bagot is aglobal designstudiospecialising inthe designand INTERIOR DESIGN

PROJECT TEAM 0800 404 9595 WWW.WESTHAMPSTEADSQ.COM [email protected]

www.ballymoregroup.com This brochure and the information contained in it does not form part of any contract, and while reasonable effort has been made to ensure accuracy, this cannot be guaranteed and no representation or warranty is made in that regard. Apartment designs and layouts are indicative only and may change. The specification of the apartments is the anticipated specification as at the date this brochure was prepared, but may be subject to change in accordance with permitted variances under the apartment sale contracts. Dimensions shown in any text or plan are approximate sizes only and actual sizes may be different once constructed (although it is not anticipated that any apartments will be reduced by more than 5% in size). Computer generated images and photo’s are indicative only. All sales remain subject to contract. All information regarding prospective commercial or retail tenants represents current intention only, and the final identity of the tenants may change. Furniture shown in Computer Generated Images and photo’s is not included in sales. West Hampstead SQ and “SQ” are marketing names only and will not necessarily form part of the approved postal address. Neither the agents nor any person in their employ has any authority to make or give any representation warranty or guarantee (whether written or oral) in respect of or in relation to the development (or any parts thereof).