Familiar faces from across the UK games industry will join to raise money for Campaign Against Living Miserably (CALM), Head to Toe and Safe In Our World
Dec 16, 2020 10:00 GMT Troy Baker Joins Mediatonic & Ukie For Fall Guys Live Stream Event Raising Money for UK Mental Health Charities
Wednesday 16 December | UK video game developer Mediatonic and Ukie, the UK’s video game industry trade body, are partnering for a special charity livestream taking place this Friday 18 December.
The event will see familiar faces across the games industry come together to play Mediatonic’s smash hit game Fall Guys: Ultimate Knockout to raise money for three mental health charities - Campaign Against Living Miserably (CALM), Head to Toe and Safe in Our World - supporting people across the UK.
The event is part of the the UK industry’s Play&Talk initiative, which supports the national #LetsTalkLoneliness campaign to encourage people to overcome loneliness by chatting in their favourite games.
One of the names joining the stream is BAFTA award-winning actor Troy Baker, star of The Last of Us, Death Stranding and BioShock Infinite, who was made aware of the work of Head to Toe through the custom controller company Undead Gaming UK.
“Games have such a powerful role to play in improving mental health across the world,” said Troy Baker. “I know this stream will be a lot of fun and our goal is to not only raise lots of money but also awareness of the work that mental health charities are doing across the world. Together we can make a difference to so many lives.”
Gav Murphy from RKG and BBC Broadcaster Elle Osili-Wood are also setting aside some time to join the fun and fundraise when the event kicks off later this week.
You can watch the charity stream this Friday 18 December, between 4pm- 6pm GMT on Mediatonic’s official Twitch channel: https://www.twitch.tv/mediatonic
Ukie has also launched, with the support of CALM, a new resource for using games to overcome loneliness this Christmas. You can access it on askaboutgames here: https://www.askaboutgames.com/stayconnectedatchristmas
About Ukie (The Association of UK Interactive Entertainment)
Ukie is the not for profit trade body for the UK games and interactive entertainment industry. Its mission is to turn the UK into the best place to make, sell and play games in the world. It represents nearly 500 businesses working across the UK, including game developers, publishers, platforms and service providers, in government. This includes industry advocacy work, managing industry press relations and running trade missions, as well as providing member services.
Website: www.ukie.org.uk
About Mediatonic
Mediatonic is an independent game developer with over 270 devs across London, Brighton, Madrid and our newly announced location in Leamington Spa. Unconfined by genre, platform or business model we delight in creating games that are inclusive and approachable; but never at the expense of the weird, the surprising, and the wonderful. We build franchises with networking and social play at their core, on a constant quest to connect our players in new ways. Titles include critically acclaimed 90s Hollywood whodunnit Murder by Numbers and rollicking massively multiplayer party game, Fall Guys: Ultimate Knockout.
About CALM
The Campaign Against Living Miserably (CALM) is leading a movement against suicide through vital, life-saving support and collective action.
If you’re struggling, talk to CALM on 0800 58 58 58 (UK) or through our webchat. Our trained support workers are available from 5pm to midnight every day to provide practical support and advice, whatever you’re going through.
To find out more visit www.thecalmzone.net
Contact: [email protected]
ABOUT SAFE IN OUR WORLD
Safe In Our World is a registered charity in England and Wales no. 1183344. A team of seasoned gaming veterans passionate about mental health brainstormed for over two years over ways they could make a difference. Launched on World Mental Health Day on October 10th, 2019, its aims are to raise awareness of mental health issues within the video games industry, and to provide resources, signpost help, and to drive change for everyone connected with the industry, for developers, publishers and service providers, to content creators and players. Its initial mission is to create an online destination where people can seek help, gain access to resources and information, and discover stories from real people within and surrounding the games industry, with more detailed policies available via the website. Safe in Our World is a worldwide hub accessible for anyone in need.
For more information, please visit Safe In our World or email [email protected]
About Head to Toe
Head to Toe is the charity for Cambridgeshire and Peterborough NHS Foundation Trust (CPFT). We help our amazing NHS staff to provide even better care and treatment by enhancing the services that CPFT provides, supporting people of all ages receiving mental health, community and social care across Cambridgeshire and Peterborough.
Contacts
Mark Pawluk Senior Account Executive [email protected] +44 (0)20 3927 6430
Ben Skipper Account Manager [email protected] +44 (0)20 3927 6430