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Improved and More Attractive Public Transport in Sweden

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Improved and More Attractive Public Transport in Sweden www.samot.kau.se 1/2009 Improved and more attractive public transport in Sweden How can we improve Sweden’s public transport and make it more attractive? That’s the important question facing the SAMOT research centre at Karlstad University, whose long-term goal is to make more people able and want to travel by public transport. SAMOT is a VINN Excellence Center (A SAMOT’s brief is to deliver scientifically- Book about a unique form of collaboration between trade and rooted knowledge as a foundation for collaboration project industry, public bodies and universities, re- change within the industry. search institutes and other research-perfor- SAMOT works in accordance with Within Sweden’s public transport industry, ming organizations.) attached to Karlstad three different research themes: the expe- a large and unique collaboration project is University which conducts research in the rience – both of travellers and staff working currently under way, Fördubblingsresan (The field of public transport. The centre was in the industry, the customer offering and Doubling Journey), which deals with how established in April 2006 and is being fi- service development – e.g. how services are the industry will double its market share. nanced by Vinnova over a ten-year period. organized and how coordination between The project leader is SAMOT’s chairper- Today, there are 30 or so active researchers different modes of transportation works, son, Charlotte Wäreborn Schultz, MD of and research students at SAMOT whose and the underlying frameworks and rules the Swedish Public Transport Association. Director is Margareta Friman, an Associate of play of the market – which rules govern Others taking part include the Swedish Bus Professor in psychology. the customer offerings produced and how and Coach Federation, the Swedish Taxi As- - Our vision is public transport that these are experienced by travellers. sociation, the Association of Swedish Train combines the individual’s need for simple, SAMOT collaborates with actors from Operating Companies, and Sweden’s muni- flexible, and effective services with society’s the transport industry, constituting a very cipalities and county councils. goals regarding the long-term and sustaina- important part of our research work. Today, Bo Enquist and Mikael Johnson, resear- ble development of cities and regions, says SAMOT is collaborating with Värmlands- chers at SAMOT, are following this collabo- Margareta. trafik AB, the Swedish Public Transport ration project via a researcher-based support In order to achieve this vision, the in- Association, Stockholm Public Transport, project concerning the development of a dustry must put travellers centre-stage and Gothenburg Trams, Karlstadsbuss, Goth- new business model and new key ratios rela- develop new services based on their needs. enburg Mobility Services, Veolia Transport, ting to value-creating and sustainable public Västtrafik, and Swebus. transport based on a service logic. Within - Today, about 10 percent of the framework of this project, a book project Swedes use public transport but that is also being conducted. Its working title is: won’t do. More people will have to “Berättelser från ‘fördubblingsresan’ – en decide to leave their cars at home studie om hållbar värdeskapande kollektiv- and then public transport will need trafik” (Stories from the ‘doubling journey’ to appear more attractive than it is – a study of sustainable value-creating pu- today. If our research can help the blic transport). It’s estimated that an initial industry to bring this to fruition, version of the book will be available in the then we’ll have achieved a lot, con- autumn of 2009. Picture: Hans M KarlssonPicture: cludes Margareta. Linda Fridberg Bo Enquist New way of recruiting participants MiljöVarDag On 1 February, www.deltagarportalen.se was On 24 April, Margareta Friman of SAMOT took part in the conference launched. This is a portal created by SAMOT MiljöVarDag about how 100 families in Karlstad were learning to live in researchers in order to be able to effectively and a more eco-friendly way. Almost 60 participants from all over the country simply recruit participants in psychological studies learnt more about how the municipality had been teaching families to live at Karlstad University. in a more eco-friendly way. Margareta presented research in the transpor- Linda Fridberg tation section of the project which is being conducted by SAMOT. Linda Fridberg 1/2009 Partner seminar on the theme of “Doubling public transport” Which challenges exist and how can we jointly achieve the goal of doubling public transport by 2020? These were questions discussed at the SAMOT partner semi- nar. At the beginning of April, SAMOT arranged then had to report on their work and there a partner gathering to which it invited its was plenty to discuss. partners for roundtable talks at a local inn. On day two, Erik Litborn from Vinnova In attendance were, besides SAMOT, rep- presented how he and Emma Gretzer of Vin- resentatives of Värmlandstrafik, Karlstads- nova work towards supporting SAMOT’s buss, Västtrafik, Swebus, Stockholm Public endeavours and evolution. From SAMOT, Transport, Vinnova, and the Swedish Public researchers Bo Enquist and Tommy Gärling Transport Association. The chairman was presented two ongoing research projects and journalist Ulo Maasing from Maasing Me- Lars Haglund provided brief information dia AB. about a Master’s degree at Karlstad Uni- During the two days that the seminar versity which involves collaboration with a ran, researchers and practitioners worked in university in Indonesia. groups with the following issues: urban plan- The participants seemed very satisfied ning, staff, deregulation, culture, contracts, with the seminar which also offered a lovely knowledge transfer, and capacity. The groups environment and very good food. Linda Fridberg Hi there Bo Enquist ... Group discussions characterized the partner seminar. ... Associate Professor of business administration and researcher at CTF and SAMOT. and Nina Larsson was very interested. She You were paid a visit by MP Nina Larsson (Liberal) on 20 April. What did she want thought our debate-provoking article was to talk about? a good initiative. Next week, Ulf Lundin will present his inquiry and we also know - She wanted - Yes, her opinion is that it’s time for that responses to our article are being pre- to discuss our public transport to market-adapt and she pared. So, the discussion will continue. debate-provoking was wondering about our views. What Read the article here (in Swed- article in Swedish we’re worried about isn’t that a change ish) www.svd.se/opinion/brannpunkt/ daily Svenska Dag- is necessary, but our opinion is that the artikel_2730513 bladet a week ago, system must be held together for the sake Christina Knowles which was about of the customer and the environment. The our concerns over industry is currently undergoing a strong Visiting researcher the government process of change during which role dis- Bo Enquist discussed public trans- During the autumn of 2008 and the spring port with Nina Larsson (Liberal). destroying Swe- tribution, among other things, is under re- of 2009, SAMOT has been hosting re- den’s public transport structure. Shortly, view. Our research shows that supporting searcher Dick Ettema of Utrecht Univer- the government’s one-man investigator that process would be a more successful sity in the Netherlands. This is an element Ulf Lundin, Director General of the Na- route to take. Public transport must be co- of further developing and intensifying tional Public Transportation Agency, will hesive, both purely physically, of course, SAMOT’s international contact network. be presenting his report which proposes and as a coordinated service vis-à-vis the Dick Ettema has held several seminars and substantial changes to the entire system. customer. The paradigm shift is not in the taken part in undergraduate studies. He Private actors will be taking care of profit- deregulation itself, in our opinion, but has been collaborating with other SAMOT able sections and the public sector will in switching from a production logic to a researchers in the field of Subjective Well- have to deal with the rest. service- and market-oriented logic. Being and has taken part in a postgraduate Nina Larsson has commented on the Did she listen to your views? project where the choice of transportation article in her blog? - Absolutely. We had a pleasant chat mode is being studied. Lars Eriksson SAMOT newsletter A few facts Published twice a year. SAMOT, the Service and Market Oriented Transport Research Group, is a VINN Ex- Editor: cellence Center attached to Karlstad University which conducts high-class public trans- Linda Fridberg, [email protected] port research. The centre was established in 2006 and is being financed by Vinnova Legally responsible publisher: over a ten-year period. Today, SAMOT has 30 or so active researchers and research Margareta Friman, [email protected] students. The Director of SAMOT is Margareta Friman. www.samot.kau.se.
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