Basic Elements of Memorial Design America Monument Builders of North Monument Builders of North America, Inc. 136 South Keowee Street Dayton, OH 45402 (800) 233-4472 |
[email protected] Preface JOHN RUSKIN, an English author of the Nineteenth Century and a professor of Fine Arts at Oxford University wrote: "He is the greatest artist who has embodied in the sum of his works the greatest number of ideas." One might paraphrase that to apply to salesmanship, "He is the greatest salesman who has embodied in his work the greatest number of ideas." The greatest objective in becoming a successful salesman is developing the ability to cultivate ideas. This requires intelligent reading, a constant search for materials, and the effective use of these materials to cultivate ideas that will interest the prospective customer. The study of design and art as applied to memorialization is a part of the information needed by a successful salesman. It is often neglected because of the lack of material specifically applicable to the subject. It often requires research through countless pages of books to find a small amount of material on art, design, and symbolism usable in designing or selling a monument. Realizing the need for material on the subject which could be presented in a condensed form and be understandable to the layman, I searched for someone to write the articles. It was only natural for me nto tur to someone who had worked with me in Sales Institutes and other educational programs in the discussion of this subject. As a result of the presentations made by this nationally‐known designer, J.