MIM Europe Magazine, the meetings and incentives magazine for European corporate planners, in exclusive partnership with EUMA, the European Association of Management Assistants, supported by ECM, European Cities Marketing and Site.

europe magazine #128 Special feature A major boost of CSR in the boardroom

Interview Anja Stas The world is in Antwerp

Published 2 times a year: April, October Edition April 2015 Online today NEW WEBSITE

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Two hot tips It has become quite clear that today corporate incentive Colophon travel organisers are no longer sitting back and waiting for meetings industry trade fairs to just happen so they MIM magazine is the european magazine for the meetings industry. It is published by can do business. Though big trade shows still have meeting media company bvba/sarl, with a circulation of 5000 copies. some pull it is no secret that smaller regional fairs have lost their appeal. This is largely due to the organisers In exclusive partnership with who are more interested in making a quick buck than in showing some feeling for the real needs of the market. Marcel A.M. VISSERS European Management Assistants Association. I must admit though that in telling this story I have Editor in Chief In partnership with to make an exception for two regional fairs that are doing remarkably well: Convene in Vilnius (Lithuania) and Meetings Africa in Johannesburg. They are successful because rather than being

European City Marketing Site Europe organised by (singularly) commercially focused businesses they are managed by conven- Editor in Chief tion bureaus. The overriding objective of these bureaus is to provide information about Marcel A.M. Vissers T. +32 (0)3 226 88 81 the regional market and to emphasize quality. Convene does this job for the Baltic Sea [email protected] area, showcasing Estonia, Latvia and Lithuania. These new countries - and one should Managing Director Cécile Caiati-Koch definitely not confuse them with Scandinavia - offer visitors exciting incentive programmes T. +32 (0)2 761 70 58 with a strong focus on nature, action and experiences. Also, the reasonable fees that are [email protected] International Business Development Manager charged definitely don’t go unnoticed. This trade show can be highly recommended. The Kelvin Lu fourth edition is scheduled to take place in February next year. T. +32 (0)2 761 70 52 [email protected] International Business Development Manager Meetings Africa is an exceptional story in its own right because, over the past ten years, Jesús Guerrero Chacón T. +32 (0)2 761 70 59 this trade show emancipated from promoting South African products to becoming a block- [email protected] buster event for the whole African continent. A majority of East and Central African regions Managing Editor Rémi Dévé decided this was to become their new hangout, the place to market their rather attractive T. +32 (0)2 761 70 53 [email protected] selection of incentive programmes. Editors Lane Nieset Of course I don’t want to leave South Africa entirely out of the picture. There are two cities Katie Lau Finance & Accounting (or areas) that caught my attention: Durban and Tshwane (previously Pretoria). Especially Farhana Khan Durban seems to be popular with European organisers now that Cape Town is losing T. +32 (0)3 226 88 81 [email protected] some of its attraction. And then what can we say about all the other African nations? Address Keep an eye out for the October edition of MIM and get ready for an Africa Report with a 59 rue René Declercq 1150 Brussels (Belgium) gold dusted incentive focus. T. +32 (0)2 761 70 50 F. +32 (0)2 761 70 51 www.meetingmediagroup.com » More stories on www.meetingmediagroup.com [email protected] Publisher Meeting Media Company Marcel A.M. Vissers Contents Mechelseplein 23, bus 1 B - 2000 Antwerpen (Belgium) www.meetingmediagroup.com GENERAL DESTINATIONS Design & Print IMEX Frankfurt 5 France 22 Press Point.be Guido Gezellelaan 109 - 9800 Deinze EUMA 6 Special interest incentives, Istanbul 29 T. +32 (0)9 362 52 50 - www.presspoint.be ECM 8 Interlaken, Switzerland 31 SITE 11 Flims Laax Falera, Switzerland 33 KLM/Air France 36 Dubai, UAE 34 Denmark 37 COVER INTERVIEW Hangzhou, China 38 Anja Stas 13 Cécile Caiati-Koch Kelvin Lu SPECIAL FEATURE News from the Sustainability front 16

MIM Europe Magazine sets great store by sustainable development Rémi Dévé Jesús Guerrero Chacón and therefore chose responsible FSC certified paper which comes from a controlled source. More info: www.fsc.org FSC, A.C. FSC-SECR-0045

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International experts lead packed programme at Exclusively Corporate@IMEX

Corporate executives from across the world can expand their knowledge of organising business meetings and events, as well as meet industry experts and learn from and with their peers in an exclusive and private setting at Exclusively Corporate@IMEX. Taking place on Monday 18 May before IMEX in Frankfurt begins (19-21 May), Exclusively Corporate is the dedicated education and networking event specifically for corporate meeting and event planners.

Kevin Kelly, internationally acclaimed The Technology & Negotiation track, audience. We’re set to welcome some of motivational speaker and authority on sponsored by London & Partners, the industry’s leading experts to share the success principles underpinning begins with Mike Dominguez, Senior their insight and experience in harness- entrepreneurship, leadership, sales and Vice President for Sales at MGM ing creativity and innovation to create motivation, is set to deliver the keynote Resorts International, talking about meetings and events with impact.’ address. In ‘How Xceptional execution Understanding Your Negotiating redefines innovation and enhances Leverage In 2015 And Beyond. LinkedIn Only corporate meetings and events engagement’, he will explain how the expert and trainer Bert Verdonck then buyers, planners and co-ordinators can driving force behind many organisations’ explains how to Innovate By Using attend Exclusively Corporate to ensure successes is often the exceptional LinkedIn To Engage! that dialogue remains confidential. execution of an ordinary idea. However, the chance to meet and do Taking place in the inspiring setting business with suppliers soon follows The programme then is split into of the newly renovated Kempinski when the IMEX show itself opens on tracks focusing on ‘Engagement’ and Gravenbruch, Exclusively Corporate Tuesday 19 May. ‘Technology & Negotiation’. Alongside begins in style with a ‘meet and greet’ these education strands, senior cor- dinner on the Sunday evening (17 May) One of the world’s foremost business porate executives with more than hosted by Starwood Hotels & Resorts, leaders is set to deliver the keynote 10 years’ experience who manage followed by a short networking breakfast speech at the opening ceremony at meetings and event programmes or the following day sponsored by Dubai IMEX. Bill McDermott, CEO of SAP, departments have the opportunity to Tourism. Following time to catch up on the world’s largest business software attend the private Executive Meeting work or relax, the group programme company, believes passionately in the Forum. kicks back into action with Kevin Kelly’s value and effectiveness of meetings as keynote, followed by a networking lunch a means to drive business growth and What The Business Gurus Are Saying and the tailored education programme. profit, commenting: ‘Your industry is About Innovation and Engagement is The programme finishes with a network- at the forefront of driving growth in the the first session in the Engagement ing dinner hosted by London & Partners. global economy.’ track delivered by Alan Jordan and Ron Immick from BookBuzz followed Carina Bauer, CEO of the IMEX Group, For more details about by Innovation And Engagement In explains: ‘As an opportunity to exchange Exclusively Corporate: Destination Selection by Gerard ideas, share expertise and best practice www.imex-frankfurt.com/events/ Brown, Head of Future Events at UBM in a truly private and dedicated setting, education/exclusively-corporate-@imex/ Routes. Exclusively Corporate is unique for this 6

Developing Excelence for Management Assistants

Contributing and dealing with change

European Management Assistants (EUMA) is the network for management support professionals, which offers training and development for the profession to meet the business requirements of today and especially tomorrow. In our fast changing business environment it is more and more important that companies know how to handle change management. Change management is our main topic for 2015: how we, as management support professionals, can contribute in a proactive way to our company and management, and how we can learn to deal with change when it comes to ourselves.

We are expected to focus on results, opinion and how they feel. It is very will help engage people at all levels think and act like managers so as important to make clear that our boss of the organisation and maintain to contribute successfully to change is accessible and a good listener. their focus on the business. management process. The change process in an organisation needs to “I always wondered why somebody didn’t do something expand the communication channels. An open, early and full communi- about that. Then I realized I was somebody” cation is an important factor to a Lilly Tomlin, Comedienne, Actress and Author successful change management. With our manager and team, we Our attitude is key. Remaining Crucial process can work on an initial plan for when positive, committed, flexible, A one-way communication employees can expect to learn more enthusiastic and always in control in process, from top to down, won’t and about potential challenges that stressful and confusing situations be successful. Our contribution may be experiences in the end. will motivate others. Our professional in communication processes is approach, empathy and humor, our crucial. We need to become more Keeping our colleagues updated willingness to change, our attitude available, asking questions, giving with specific information, stating the to learn and apply new skills is a an opportunity to our colleagues challenges and concerns, clearing strength we have to showcase! to give us input, asking for their up rumors or any misinformation 7

What we can do is encourage people, talk to them about how great they are at what they do, listening to their sug- gestions or comments, empower them to find their own solutions, emphasize how these strengths will help all adjust to new responsibilities. Let’s show the example of change, let’s show how open we are to new experiences.

Learn to deal with change when it comes to ourselves Each and every one of us have to face the Realities of a constantly changing business environment. Our role as Amathus Beach Hotel Management Support Professionals is evolving and devel- oping to a new and more challenging direction. How can we be more adaptive? Let’s find out on the EUMA events 2015! Key skills to deal with business change include: The Annual Conference on September 25, 2015 Strong Technical Skills in Limassol, Cyprus, will focus on “New Realities, Gaining and sharing knowledge 24/7 is easier and faster. Transform & Thrive”. The venue will be the fantastic Using technology into our daily work to enhance our Amathus Beach Hotel***** productivity is a key factor to our career development. (www.amathuslimassol.com)

Cloud computing, web conferencing, mobility, new We must react proactively and face challenges. advancements in software and devices require new technical And what best way is there than face each skills. We can work in different locations or on the road and challenge and transform it into an opportunity, for still collaborate with our managers/supervisors/team. ourselves and our organizations? So be it!! Let’s TRANSFORM our way of thinking, listening and Digital Communication applications, task management, travel reacting. Let’s THRIVE and flourish through our management, event management and online collaboration are actions, our failures and our accomplishments. our “tools” to embrace change and adapt our working style. The programme we have developed for our 2015 Business Skills Conference will assist those who are facing changing These skills are similar with those displayed by our senior leaders. conditions of employment and is carefully designed • Resilience. Providing support to our managers to help us meet our goal to Transform and Thrive. and colleagues and keeping them effective. Let’s not forget that this is an employers’ market and • Trust building. When change is going to affect people who work with genuine passion offering value people, we are more likely to trust a line manager through their strengths are much more attractive or a colleague than the big leadership team. than those who simply work to earn a living. • Positive attitude and Flexibility: Lead by being an example. • Coaching individuals who are stressed because of At EUMA international events, we are happy to have change. They need someone to show and explain to a new cooperation with the Lufthansa Group Airlines, them that everyone reacts differently to change. which provide a comprehensive global route network • Organisation of new procedures, explanation of how linking major cities around the world. We offer special things will work in the office or in a department, prices and conditions to participants, visitors, exhibitors, will help our manager to focus on business. invited guests of EUMA and their travel companions.

EUMA’s mission is to encourage and empower its members to cope with the New Realities and equip them with the grit and resilience to transform their career. www.euma.org 8

Meet. Share. Grow. ECM’s Credo for the Meetings Industry Heike Mahmoud ECM Vice-President for the Meetings Industry, Heike Mahmoud, explains the virtuous circle that European Cities Marketing members and the About ECM Meetings Industry create together. European Cities Marketing is a non-profit MIM Europe: You have been ECM Vice- MIM Europe: The Politicians Forum, organisation improving the competitive- President for the Meetings Industry for can you develop on the importance of ness and performance of leading cities 4 years now, can you give us a picture this event for ECM and the Industry? of Europe by providing a platform for of how ECM keeps on contributing to The IMEX Politicians Forum [May 19] is convention, leisure and city marketing pro- the recognition of the value of the co-organised by IMEX and ECM under fessionals to exchange knowledge, best Meetings Industry worldwide? the patronage of the JMIC and the practice and widen their network to build Being active on the global level is mainly International Association of Congress new business. European Cities Marketing done via strong cooperation with key part- Centres (AIPC). The Forum provides an is promoting and linking the interests of ners and through ECM membership of the annual platform for international 110 members from more than 100 major Joint Meetings Industry Council (JMIC). Meetings Industry leaders to meet with cities in 36 countries. Meeting with other counter­parts globally national or regional politicians and gov- For more information, please contact: is second to none. As a JMIC member, we ernment officials from around the world; Flavie Baudot, have the opportunity to take part in a the Politicians Forum aims to demon- [email protected] Conference on the Value of Meetings that strate the economic and social impor- or +33 380 56 02 00 will be held in May in Paris prior to IMEX tance of congresses and meetings to www.europeancitiesmarketing.com this year. We will bring our know-how politicians, to initiate more dialogs and thanks to several case studies and to our to emphasize the importance of their annual ECM Meetings Statistics Report. role. This finally ensures that public poli- city. We have the example of Dublin’s cies remain supportive of the conven- new Convention Centre which was Our yearly review mainly focuses on the tions sector. This year, we will focus on developed to provide a world-class con- association and corporate but we have how to attract more meetings and ference venue in the heart of Ireland’s additionally considered other segments events to destinations which is key to capital city. of the Meetings Industry such as the economic development. non-corporate meetings which are usu- On the first day of the meeting the ally not included in the definitions MIM Europe: ECM is the only place ECM Meetings Industry Steering Group applied by the International Congress where CVBs can meet with their coun- will host a half day Best Practice and Convention Association (ICCA) and terparts and exchange knowledge on a session offering a platform for our the Union of International Associations European level. What are the next members to share interesting stories (UIA). The outcome of this conference opportunities to network? about successful or failed ‘Meetings will be extremely precious when report- Our next ECM Annual Conference will be Industry’ experiences. This session will ing to a panel of government officials held in Turin in June [June 3-6] and it be organised as a series of 10-minute from all around the world at the IMEX will address how events and infrastruc- presentations, leading to in-depth Politicians Forum in Frankfurt. ture projects can change the image of a discussion with the speakers. 9

On the seminar day, after the keynote has been success­ful speakers and the sharing of best prac- since 1987. We are tices, attendees will have the possibility currently developing to participate to three different work- the ECM Academy to shops: Meetings Industry, City emerging destina- Marketing and Tourism. Then, each tions outside Europe group will share their feedback. who expressed the Exchanges between members are at the need to have their heart of European Cities Marketing and own training (more with this new formula I am pretty sure on this in MIM127 that it is going to be even more fulfilling! page 9).

MIM Europe: In term of business oppor- MIM Europe: Your tunity what does ECM have to offer to mandate as ECM their members? Vice-President will We provide each year our members with soon come to an two business events Meet Europe and end; what is your the India Meetings Industry Workshop. best memory? What is, according to you, The first one usually takes place in making ECM so December in a city with a wide interna- unique? tional associations’ base: Paris or The best memory? Brussels. The Meet Europe event is This is a hard ques- dedicated to organisers of European tion... I have so many and international conventions, event good memories! managers, meeting planners looking for If I have to choose new destinations in Europe. It is a half- one, I would say the day event where pre-selected top qual- successful establish- ity associations meet face to face with ment of the partner- ECM members cities (circa 25 destina- ship with IMEX Group tions) both attractive and ready to that really marked a big step for the Whether we talk about Meetings make association events a real association! Although my mandate as Industry, City Marketing or Leisure, success. ECM Vice-President comes to an end, there are so many things to learn, so I will still be involved with the association many experiences to share, and so In cooperation with tmf dialogue market- and hopefully be able to trigger more many reasons to grow. This is what ing GmbH, European Cities Marketing support for the Meetings Industry! makes ECM unique! also offers the unique opportunity to make the connection between Indian planners and European destinations! ECM Summer School: make the most of the Meetings Industry! India is an undoubtedly important Attending ECM Summer School provides with incisive insight into the structure and source market for European Cities. The functioning of the Meetings Industry, bringing all delegates face to face with leading last edition was held on April 27-30, industry professionals. The programme sets out the background and context of the 2015 in Delhi, Mumbai and Bangalore. industry, with a focus on European and international best practices. It is perfect for those just starting out in the sector and who quickly want to get up to speed. MIM Europe: How important is educa- The ECM Summer School has consistently been the bridge to a successful career in tion for ECM? the Meetings Industry. More than 1,500 students graduated from the School - many Education is a big part of the ECM strat- of whom have gone on to become leaders! The Summer School is qualified for CMP egy. Every year the ECM Summer School certification and every qualified student earns a total 21.25 clock hours for their (traditionally taking place last week of overall CMP certification. August) allows people just starting out The next edition will be held in Vienna, August 22-26, 2015. in the sector to get insights into the Registrations are open: http://www.cvent.com/d/Orq76q/4w Meetings Industry. This winning formula www.europeancitiesmarketing.com

11 YES, WE CAN BE THE CHANGE

Leisure and business travel is the largest industry in the world. According to WTTC – World Travel & Tourism Council, in 2013 the industry’s contribution to the global econ- omy rose to 9.5% of global domestic product estimated at US $7 trillion. The industry is growing faster than any other significant sectors and employs nearly 266 million people. Sustained demand for travel and tourism, together with its capability to generate high levels of employment, continues to prove the importance and value of the sector to global economic development and job creation. Text Annamaria Ruffini, SITE Board Member and President & CEO, Events In & Out, S.R.L., Rome, Italy Annamaria Ruffini

Along with its impressive growth are chapters already have, and will the affect and high costs of the continue to support, their own local industry on the environment, CSR causes and initiatives we are natural resources and societal asking all SITE members around impact. Responsible and sus- the world to come together to tainable tourism is an import- help stop human trafficking. ant strategy to not only put emphasis on the economic, As meeting and incentive travel social and environmental professionals we can be the impacts, but to also opti- change. There are simple things mise benefits for the stake- we can do to help stop human holders. All over the world trafficking by being aware of there is a growing interest the issue, being vigilant when for an ever sustainable and traveling and reporting any sus- respectful tourism industry. picious activity. Fighting child sex exploitation goes hand in hand with “We cannot allow tourism running an ethical and responsible without responsibility” travel company and is an important pillar of CSR and responsible tourism. Most large companies have a detailed major sporting events such as the and exhaustive Corporate Social Olympics, World Cup, Super Bowl To learn more about SITE visit Responsibility (CSR) code of conduct and large meetings and conven- www.SITEglobal.com and apply these principles to the tions. Human trafficking often takes organisation of meetings, events and place in airports and hotels and Annamaria Ruffini is an expert on incentive travel. Today, CSR best prac- uses other travel infrastructure. responsible and sustainable tour- tices have reached a high performance ism practices and the author of the standard. Planners can organise low SITE has identified this issue as a book “Ecoeventi” published in 2009. environmental impact travel, can report strategic priority and has proposed The book on the green approach to on them, and our awareness and supporting ECPAT and becoming a incentive travel and events received sensitivity has taught us to respect a member of The Code, an industry- the prestigious Italian award, Premio destination’s people, culture and sites. driven responsible tourism initiative Turismo Responsabile Italiano with a mission to provide awareness, 2010. She is currently working on However, there are still many societal tools and support to the tourism a new book, published in English, impacts of the tourism industry that industry in order to prevent the sexual which will be available this fall. need to be addressed. Sexual exploita- exploitation of children. This will not be tion of children is a growing problem a campaign restricted to 2015, but a affecting every corner of the world. The long-term priority to raise awareness issue is especially prevalent during and stimulate action. Although many

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Grote Markt, Antwerp Anja Stas The world is in Antwerp Chief Commercial Officer of Flanders Meeting & Convention Center Antwerp, Anja Stas has been around and entered the meetings industry with a bang. She shares here her views on a sector that is ever-chang- ing and explains all about the latest developments in Antwerp, and the plans of the upcoming, brand-new Congress Center. © Koninklijke Maatschappij Dierkunde - Jonas Verhulst Antwerpen © Koninklijke Interview Rémi Dévé

Can you explain a little bit on and congresses) and the Serpentarium your personal background? Blankenberge. The RZSA plays a prom- I was born and raised in a typical Belgian inent role as a leading conservation village and went through your classical organisation by managing the first Latin Greek education, complete with Flemish nature reserve “De Zegge” and Law School and an MBA in Marketing. its own scientific institute the Centre for I spent 14 years abroad, both in Eastern Research and Conservation.

Europe and the United States: in Warsaw, Anja Stas I worked in the pharmaceutical industry My official title today is Chief for J&J, for the Coca-Cola Company in Commercial Officer of Flanders Meeting focus is on value creation and authentic Holland and Atlanta, and in the financial & Convention Center Antwerp - part of collaboration. Add to this a personal IT sector for CApco in New York. Elisabeth Center Antwerp - and Chief passion for digital marketing and tech- Marketing Officer for the Antwerp ZOO nology, and you’ve got a winning combi- When I returned to Belgium in 2006, and Planckendael. I like to say that nation, which I’m sure can be applied to I started working for the Royal Zoological I’ve always been driven by creativity, the meetings industry, even though the Society of Antwerp, an NGO founded in imagination and the passion for the latter is still rather conventional. 1843. The society currently manages possible. I strongly believe in the power Antwerp ZOO, Planckendael Animal Park, of storytelling, intentional creativity and As an award-winning marketer, I’ve the Elisabeth Concert Hall (which seats value-centered decision-making: the also penned a book entitled Elephant up to 2,000 people and hosts meetings future lies in those companies whose Marketing. 14 © Sarah Demol © Jonas Verhulst

Antwerp ZOO Antwerp ZOO

You have worked in the US and Europe. extremely easy to get to and around. It’s Meeting and Convention Center as Are cultural differences important got historical class. It’s fun and tasty, part of the Elisabeth Center Antwerp when it comes to business? with loads of great restaurants from the will open its doors. It will feature a I can only base myself on a limited world over, it’s a truly cosmopolitan city newly built 25,000m2 temple for meet- experience, but I would say the rich in over 150 different nationalities. ings, seminars and congresses with American way of doing business is very result oriented, with a ‘it’s just Antwerp is a hidden gem which deserves to be known business, it’s nothing personal’ atti- inside out. I might even say it’s the meetings industry’s tude. ‘Yes we can’, ‘How can we make this work?’ is definitely the approach. best kept secret, a city that feels like a village Europeans tend to focus on the people but that offers the world and the human side of business more, their approach is softer. The Americans The choice of things you can do or visit an auditorium of 2,000 pax and 20 are very resilient under stress and in Antwerp is dizzying, and you can do to 30 breakout rooms. It will combine problem-solving. An American will all of it walking: from the world’s most classic features and modern ame- easily share his title position, salary beautiful railway cathedral, adjacent nities, with fascinating rooms in the and religion right after you meet him; to the world’s best kept 19th century historic wing for meetings and parties this will never happen with Europeans ZOO, to the historic city centre with alike and the latest technology. There who require a more indirect approach. beautiful 16th, 17th and18th century will be a lot of natural light flooding Also, the Americans are better at cel- buildings. It’s a place that people love, the different areas - the light-infused ebrating successes, they don’t just whether for its chocolate and beer, atrium will be a masterpiece, the learn from failure like we sometimes like Barack Obama once said, or for Manchester architect Ian Simpson and do. We could adopt a more celebratory its drive for creativity and innovation Chicago-based acoustics specialist culture in Europe and Belgium for sure. ranging from fashion to technology. Kierkegaard did wonders! - while retain- It’s a place of knowledge and history, ing the glory of the original building. Is Antwerp an easily “sellable” with a wide choice of hotel facilities. On top of it, we’ll be infusing several destination? sustainable solutions to be a socially Antwerp is a hidden gem which You obviously work on many projects responsible player in the industry. deserves to be known inside out. at the same time. And there are some I might even say it’s the meetings indus- great infrastructure developments at The Flanders Meeting and Convention try’s best kept secret, a city that feels the moment. Can you expand on that? Center will be the ‘meeting’ part like a village but that offers the world, In November 2016 the Flanders of the larger Elisabeth Center 15

Marble Hall, Flanders Meeting & Auditorium, Flanders Meeting & Convention Center Antwerp Convention Center Antwerp

Antwerp, with the Royal Flemish and outstanding animal statues, most in your business, your life and even Philharmonic in residence, hosting of them created by Bugatti, the brother the world. This is really fascinating pop and rock concerts and musical of the famous car builder. The ZOO to me, and I like to think that I’m a and theatre productions as well. is managed by the Royal Zoological facilitator in these exchanges… Society of Antwerp, a leading sci- For the last 40 years we have hosted ence centre famous for its conser- It’s also challenging, as the meeting about 100 to 150 events a year here, vation and research programmes. industry is still a very much offline from corporate meetings to associ- industry and finding the new balance in ation congresses. The new building The ZOO is definitely our best asset the digital world with the rise of hybrid will be a truly multicultural and mul- when it comes to meetings: where events means that the role of live face- tifunctional meeting place allowing else can you find such a world-class to-face meetings will be redefined in the delegates to convene and meet during facility as part of your meeting place, future. As a classic marketer groomed the day and go to a concert at night, as delegates get to jog through the in storytelling and experience market- thanks to an ingenuous technique for ZOO in the morning before visiting ing, to be part of that is fantastic. super fast rotations and top acoustic hours? And I’m not even talking about ratings, ultra comfortable seats and the dinner@ZOO which combines a What are your personal favourites superior audiovisual quality. Spaces sumptuous meal with a dreamy walk about Antwerp? like the Marble Hall, maybe one of in a sleeping ZOO at night, or the Antwerp truly offers the world and you the most beautiful halls in Antwerp, self-explanatory Aquarium Dinners… can discover it in just one day. There’s or the adjacent Verlat room, will serve so much to see and do all at walking as reminders of how greatly histori- Before getting into the meetings distance. As to my personal favourites, cal Antwerp is. These are the perfect industry, you have worked for large the top of my list includes shopping places for mixers, dinners or other corporations. How is the meetings (I must admit I’m a shopaholic), the events, making networking very easy. industry like in comparison? Antwerp ZOO of course, but also an It’s a people’s business above all, an area called het Eilandje with Het Mas, Then of course there is our world-re- industry that find its raison d’être not a whole neighbourhood where water nowned ZOO, a listed monument with necessarily in making money but in and yachting have pride of place. 4,000 animals which makes for great knowledge sharing. It’s an industry I would also mention the Conscience cultural and educational entertain- about inspiration and innovation, where Square, the Modemuseum, Rubens ment hosting over a million visitors a you meet people that have something House, a wonderful multicultural year. It’s a cultural icon complete with to say and where you learn from them, food market on Saturdays, the sta- Art Deco and Belle Epoque features possibly leading to a positive change tion and of course my yoga studio! 16

special NEWS FROM feature THE CSR FRONT A major boost of CSR in the boardroom Corporate Social Responsibility is nothing new when it comes to the MICE market, but the way it’s looked at in the meetings realm is changing. What planners are finding is that your clients may not be knocking down the door asking for a CSR component, but delegates are seeking a taste of this element when attending a conference.

CONTENTS A major boost of CSR in the boardroom...... 16 Going Green in 2015 in Bristol...... 19 Tops Ways to Fuel CSR with Technology ...... 21

All texts written by Lane Nieset

The industry is taking note and push- or suppliers in general. Therefore the organisers not opening their eyes ing the trend in the right direction. Big clients don’t necessary ask for it.” about what’s going on out there.” name hotel brands and convention centres are jumping on board offering Guy Bigwood, MCI Group Sustainability As Bigwood explains, there’s a handful planners everything they need to seam- Director, says they often ask attendees of CVBs like Wonderful Copenhagen lessly weave CSR activities and sus- what they expect and are looking for and Thailand Convention & Exhibition tainable options into the planning and out of an event, and about 80 percent Bureau in Bangkok that realise it’s executing process. Welcome to a world where delegates and destinations are Sustainable efforts are becoming part of the package driving these efforts just as much as the companies behind the conference. for corporate meetings at hotels looking at increasing CSR efforts from the food to the incentive activities Destination-driven incentives “I think consumer expectations expect the organiser to take a pro­ their role to lead the industry to a have changed,” says Wonderful active stance in terms of sustainability better place and drive sustainable Copenhagen Convention Director at the event: “Consumers are starting development, while also cutting costs. Jonas Wilstrup. “Where socially and to expect a lot more and our event environmentally conscious meetings organisers aren’t keeping up with that. As the deemed Capital of Sustainable used to be a ‘special requirement,’ If we ask the same questions (in regard Meetings, Copenhagen continues I think it is now an expectation. But to sustainability) to the organisers, to make major strides forward in we experience that clients more or probably around 30 percent would say terms of showcasing possibilities for less expect that CSR is already ‘taken ‘our clients don’t care about it.’ There’s sustainable solutions on the supply care’ of by either the hotel, the venue a massive disconnect with most of side, as well as ways for delegates to 17

engage with the city and community. Hotel Programs to Look Out For With their #BeeSustain initiative, Hotels have been upping their game over the past few years, incorporat- Wonderful Copenhagen shares green ing more social responsibility initiatives into programmes for planners, all solutions and best practices, creating designed with CSR in mind. Here are a few examples: a resource for planners looking to reduce a company’s environmental • Experienceit at Shangri-La: Launched just over a year ago, the programme footprint, as well as costs. “The promotes eco-friendly amenities like glass water bottles replacing plastic, environmental footprint generated onsite herb gardens, and energy-saving solar decks. Attendees also take from the activities in the meetings part in CSR-driven activities with children and local nature projects, and are industry is substantial and we all have a responsibility to find solutions, encouraged to spend break time walking outside enjoying the local area’s but the clients have the power to nature (as opposed to coffee served in a break room). make our industry more sustainable • Green Meetings at Four Seasons: The brand has appointed a dedicated and they should ask for sustainable green team at each property to help guide planners in the right direction solutions,” Wilstrup explains. to create a sustainable event with CSR elements. From the boardroom to CSR takes centre stage F&B, the programme’s green services cover all bases. at hotel meetings • Meet with Purpose at Hilton: Set to roll out in Europe later this year, the Back in the early 2000s, carbon-less programme has too goals: Mindful Meetings and Mindful Eating, aiming to meetings were taking steam in the not only eliminate material waste through reusable containers at central industry, with small movements to water stations, but also eliminate food waste typical of buffet style dining. reduce waste like cutting back on plas- To achieve this, the programme incorporates portion control methods, tic bottles, paper and recycling bins. while meeting rooms also help reduce energy consumption. 18

What’s On the Menu at Meetings In terms of going local, many hotels are turning to the food factor, working with local suppliers to offer healthy and fresh meals. Four Seasons, for example, offers more gourmet menus that feature local and seasonal ingredients, as well as vegan and vegetarian options. This assists with lowering greenhouse gases associated with animal farming and makes vegetarians very happy at buf- fet-style meals.

Some of Hilton’s U.S. properties who have incorporated the Meet with Purpose Now these efforts are becoming part sustainability program are taking things a step further by donating leftovers of the package for corporate meetings to charity; partnering with local farms; and growing their own vegetables on at hotels looking at increasing CSR rooftop gardens. “Many of our hotels were already on board with sustainability efforts from the food to the incentive initiatives but now that consumers are more invested, the topic itself is front and activities. centre, not just in the meetings space but in everyday life,” says Andrew Flack, Vice President of B2B Marketing and Customer Insights for Hilton. “Corporate meetings and events are definitely seeing greater take up for local, seasonal and sustainably sourced

food, as well as innovative meeting measuring their CO2 footprint or are a huge impact for a charity). Attendees packages,” says Pat Gallardo Dwyer, managing the environmental impacts want to get to know the area they’re director of CSR and Sustainability of their events, find themselves working visiting and see how they can physi- for Shangri-La Hotels and Resorts. with our hotel events and F&B teams cally change a community, and they “There is interest in particular things to create innovative and environmental- don’t mind getting their hands dirty. like access to sense of place, whether ly-conscious events,” Gallardo explains. it’s cultural, nature and conservation One example is a corporate team- activities or meeting local children, With the development of these new building activity at Shangri-La’s visiting schools and orphanages.” CSR-driven programs, hotel brands Mactan Resort & Spa in Cebu, are becoming a one-stop-shop for Philippines where attendees worked The main components behind this sustainability, offering energy-effi- with the Barangay Tingo school push? Both delegates and corporations cient venues, sustainable cuisine across the island, created artificial wanting to be resource-conscious, eco- and products, and partnering with coral reef houses, and participated friendly, innovative and cost-efficient. local organisations for activities. in beach clean ups - all in one visit.

“RFPs from corporate accounts have One of the main trends is getting dele- Another major trend across the board started to ask about green meeting gates out of the boardroom and taking is a growing focus on improving the packages but those who take their team building into the community, as food factor at events, incorporating events seriously, whether because they simple onsite donations are not enough organic elements or locally sourced are Fortune 500 companies who are (although even this gesture can make ingredients, supporting the community as well as supporting the health and satisfaction of the attendees. “There’s a trend coming through that event food can’t be worse than what you’d eat in a restaurant,” Bigwood says. “Some brands are thinking that the food at their event is a real way to change the event experience. People get that when it’s 30 or 40 people, but when you’re talking thousands of people, they think let’s just do what’s cheap and good enough- but it’s not good enough anymore.” 19

Clifton Suspension Bridge, Bristol Going Green in 2015 in Bristol

These days, recycling water bottles and reducing paper at meetings isn’t enough for attendees. They not only want meetings and conferences to be more energy efficient, they also want to take part first-hand in making a change socially and environmentally. Choosing a destination known for its sustainable initiatives is a great first step toward achieving these goals for both the corporation and its employees.

This year the spotlight is on Bristol, than ever for the MICE market when it have always highlighted the city’s deemed the greenest city in the UK and comes to hosting a green meeting. A green credentials when presenting to awarded the status of 2015 European beautiful countryside setting doesn’t organisers or at trade events,” says Green Capital. With sustainable hurt, either. Kathryn Davis, head of tourism for innovations stemming throughout the Destination Bristol. “We also promote city and its venues, and more projects “Bristol’s European Green Capital status access to the city by public transport in the works throughout its green in 2015 has undoubtedly increased very heavily, including promoting special capital year, Bristol has made it easier interest in the destination and we rates for those traveling by train.” 20

Judged on 12 environmental areas - rang- a venue or destination’s commitment to ing from local transport to waste and the environment is now one of the con- water management - Bristol’s proposal siderations in choosing the right loca- hit the mark when it came to investment tion, with access and budget remaining plans for transport and energy, as the the most important deciding factors.” city aspires to become a European hub for low-carbon industry and has spent Consumers love the “feel-good factor” the last 40 years championing these that goes along with a socially and envi- environmental efforts. Already, almost ronmentally conscious venue, and this one-fifth of the city walks to work and the makes the organisation seem more number of cyclists has doubled over the caring and inviting, pleasing everyone past few years. The city’s innovative out- from the clients to the delegates. look also caught the judges’ eyes, as one “We look for experiences or activities declared the award goes to “the city with “We are fortunate to have some fantas- that are unique to the city and can offer the sense of fun”. tic venues that not only invest in green something very special”, Davis says. “We work with a number of charities With sustainable innovations stemming throughout the city locally who may be interested in offer- and its venues, Bristol has made it easier than ever for ing a corporate group an opportunity the MICE market when it comes to hosting a green meeting to participate in what is essentially a team-building activity that genuinely ben- As the first UK cycling city, and the accreditation, but also take these mat- efits them…this can be clearing sites or first UK city to be awarded the title ters seriously themselves and have very building paths.” of European Green Capital, Bristol clear environmental and social policies plans on using this role to become a to help meeting planners make deci- From learning “Bushcraft” wilderness leader for other European cities, as a sions. Many venues are also charities, survival skills or sheep shepherding at “Laboratory for Change”, showcasing and we see that meeting planners can Folly Farm Centre’s nature reserve to its efforts via social media and live lab also look at venues where their event exploring the local wildlife on a safari conferences, all the while reducing its will support the charity,” Davis explains. through Gloucestershire, planners have carbon footprint. plenty of options for green experiences Since the convention bureau works that are unique to the area. “We are This year also marks 10 years of Bristol closely with its venues (think eco-farms focused on finding ‘green’ team building being a Fair Trade City, and it will be and manor houses) and arranging spe- experiences, and as we are surrounded the host of the International Fair Trade cific green requests, meeting planners by beautiful countryside, there are a Towns Conference in July. know they’re in good hands making number of very special activities that sure their requests get across to the can be offered,” Davis says. What’s Trendy in Bristol Right Now venue, for example ensuring a locally Green Meetings sourced menu. Davis also points out Green Events Speaking to Davis about how Bristol that the city will undergo major changes Expect a year-long celebration of got to this green point, she mentions in the next two years as new venues sustainability as the community gets that the way consumers are looking at pop up increasing the range of options involved in hosting festivities surround- destinations in terms of sustainability for meeting planners. ing the city’s 2015 European Green is on the rise. Capital status. This means nature sum- Green Team Building mits, tree planting and discussions on “We saw a great deal of interest pre-re- Going back to what makes this city so climate change. The city is also hoping cession in specifically requesting venues fun is its location. Set in South West to get others on board hosting their with tangible green credentials, and England, Bristol has an 800-year his- own green events, and has even cre- while this remained important during tory but isn’t resting on its laurels. The ated guides to going green with tips on times of economic difficulty, this wasn’t city is constantly looking at new and ways to make events more sustainable a ‘first’ option for many, preferring to innovative ways to make sustainable from the inside out. look at budget ahead of any other factor changes, and this extends to the MICE in many cases,” she says. “ I think that market in terms of team building. www.destinationbristol.co.uk 21

5 Ways to Fuel CSR with Technology

Social media can be a key tool when it comes to driving CSR agendas and activities. Not only can corporations engage their employees and customers, they can also promote their work championing community events and sustainability. So what are some of the top trends in meetings at the moment? MIM Europe spoke with experts across the industry to learn how corporations are driving their causes thanks to a few tech savvy methods and strong social media tactics.

incorporated these practices, and “Social media has made meetings and 1 - Eliminate Waste more corporations are getting on board events highly shareable activities, which One of the most obvious ways to developing brand-specific apps. in turn helped create interest in ‘green’ significantly reduce the amount of meetings and make it easier for meet- paper products is with technology. 2 - Spread the Word ing professionals to learn by example,” “Offerings like audio visual technology Most corporations agree that Flack says. This engagement and and event apps have given planners social media is at the forefront the result from “likes,” “shares”, and the freedom to eliminate huge amounts when it comes to driving attention Retweets not only puts a positive light of paper waste,” says Andrew Flack, toward causes the company and on the company’s efforts, but reflects Vice President, B2B Marketing and its employees support. In addition on everyone involved in creating that Customer Insights at Hilton. “When to spreading the word in real meeting or event. Clients can even people do not have the opportunity time, such as live tweeting during use this “real time sharing” to test to meet face to face, technology is a community-based CSR event, interest levels on certain initiatives and there to help with hybrid and virtual social media allows you to share get feedback in an instant regarding a meetings, allowing attendees to resources and boost more interest certain product, explains Pat Gallardo connect from offices across the in sustainable meetings, inspiring Dwyer, director of CSR and Sustainability globe.” Many venues have already other corporations and planners. for Shangri-La Hotels and Resorts. 22

The use of social media and sharing bins need to be emptied and (automati- event or cause, throw a “Tweet Up,” also shows how the road to more cally) adjusting energy usage based on where delegates can get together and sustainable meetings is a community sensing if there’s people in the room Tweet to see who can get a hashtag effort, and by playing your role, it will - things attendees won’t see,” Bigwood (created just for this event) trending lead to long-term gains affecting every- says. For now, many of the new hotel the quickest. Not only is this a fun one in the industry. “It allows us to programs and venues are taking care of activity for the so-called social media come together and be connected more, these details by adding green certifica- nerds, but this promotes your client’s so there’s that trend of events wanting tions to convention centres and placing corporate culture in the Twitter-sphere. to have a social impact, of supporting recycling bins in meeting rooms, all the a cause, and social media allows you while making it easier and more cost 5 - Creating Long-Term Impact to tell that story and engage people in efficient to host a sustainable meeting A common issue with CSR is the way a better way,” explains Guy Bigwood, than most planners (and clients) think. it trickles down from corporate to MCI Group Sustainability Director. employees. “Often sustainability issues 4 - Share Knowledge are very present at the top corporate 3 - Create Smarter Meeting Spaces Get attendees up to speed with social level, but as you move along the chain of As technology continues to improve media seminars, where they can not command in companies, there is often a and become more innovative, meeting only learn a useful skill, but also be disconnect. Sustainability is just not that planners can expect a more stream- aware of the company’s social media present at that level,” says Wonderful lined approach to sustainability, with- practices and policies. Set up a simple Copenhagen Convention Director Jonas out attendees even realising it. “I think seminar that gives delegates an idea of Wilstrup. “Social media and technology there’s a lot of technology that’s coming the client’s social media strategy, easy can help us communicate the benefits, around and will come around in terms ways to use Twitter, and pointers on that having a sustainable meeting is of how hotels and venues manage them- how to optimise their LinkedIn profiles not only efficient and modern, it is an selves. For example, the concept of a and share news through this. If your absolute necessity, especially looking smart building telling you when waste client is trying to promote a specific ten to fifteen years in the future.”

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Welcome to Hyatt Regency Paris Etoile

Among the most high-profile buildings in the capital and a few minutes Planner rewards programme, which away from the famous Arc de Triomphe and Champs Elysées, Hyatt offers amazing benefits and discounts Regency Paris Étoile is close to La Défense business district and well on a range of Hyatt services. connected to the two airports and main train station. It is one of the biggest venues in Paris with 950 rooms and suites, 35 meeting spaces Catering and 2 bars. Hyatt Regency Paris Etoile offers a tailor-made catering service to ensure Easily accessible from all of Paris’ Meetings and Events a unique and unforgettable event in major tourist and business districts, With a wide-ranging and versatile array Paris. Its own catering team operates Hyatt Regency Paris Etoile is the only of meetings and event facilities of over both in the meeting spaces and at the hotel with direct entry to the Palais 2,900 sqm with a capacity from 10 to Congress Centre to deliver creative, des Congrès. The hotel’s exceptional 3,500 persons, the hotel is designed distinctive and innovative menus location offers convenient access via to host events of every kind from large- perfectly matching every event theme, Porte de Maillot metro station. scale to small gatherings. A total of 35 setting and budget. Every menu is Valet parking is also available as well meeting rooms on the Mezzanine level created using the freshest and highest as extensive underground parking that offers exceptional meeting rooms quality ingredients and the teams are close by. with capacity ranging from 10 to 70, well rehearsed with a wide range of an abundance of natural light and cultural, religious and dietary needs. Redefined to meet the needs of dis- advanced technology, including plasma cerning business and leisure travellers, display panels, and personalised event Contact the hotel offers exemplary service, information and signage. Hyatt Regency Paris Etoile comfort and amenities, ensuring that [email protected] every guest enjoys the very best that The hotel’s professional Events & +33 (0) 1 40 68 58 58 Paris has to offer. On the 34th floor, Meetings team is dedicated to plan- the Bar La Vue offers a unique pan- ning events with unparalleled flexi- orama on the most famous monuments bility, extraordinary hospitality and of Paris. At 137 meters high, the uncompromising service. Wireless high hotel’s spectacular architecture offers speed Internet is available along with breathtaking views over Paris: the advanced audio­visual technology, a Eiffel Tower, the Invalides, the Arc de team of expert technicians, outstanding Triomphe and the Sacré Cœur. on-site catering and a range of meeting plans to suit your needs. In addition, No doubt it is the perfect starting point meeting planners can enjoy fantastic for exploring the French capital! rewards with our Hyatt Gold Passport 27

IMPERIAL PALACE ANNECY, FRANCE The legend goes on for this exceptional venue in a unique setting!

For its recent 100th anniversary, the Imperial Palace (Hotel**** - Casino - Congress Centre), with a majestic building in Edwardian style facing Lake Annecy (only 30 min from Geneva Airport), has entered into a total rebirth thanks to its new owner, PVG GROUP.

A new showcase for a mythical site products and emblematic brasserie Whatever the season, the region offers on Europe’s purest lake dishes. On the park level, the a wide range of leisure, sport or cul- This iconic establishment of Annecy terrace offers an astonishing view tural activities in the heart of magnif- (also called the Little Venice of the on the lake and the gardens. icent landscapes: golf, water sports, Alps) features a 4-star hotel with “La Rotonde du Casino’’ located in climbing, paragliding, lake cruises, 99 rooms & suites, a casino as the Imperial Casino welcomes you until winter sports (in La Clusaz, just 30 min well as a Congress Centre. PVG late in the evening and serves classical away) but also many challenges, GROUP has launched a large refur- food, daily suggestions or snacks. Being orienteering races with cheese and bishment programme: new design in the casino, entry is for adults only wine-tasting, hiking and so much more. for the rooms and suites in a cosy and an ID card is compulsory. Packages contemporary style, new welcome with casino chips can also be provided. It is in this idyllic and dream scenery area and soon to come is the open- between lake and mountains that ing of a spa with a swimming pool. A Congress Centre adapted you will be tempted to organise your to all kind of events next event or stay…365 days a year! A Michelin-starred Consultant Chef The IMPERIAL PALACE is the place to for an exquisite plate be for your corporate event! 21 con- Contact Born in Savoie, the Michelin-starred ference & banqueting rooms (from 5 IMPERIAL PALACE**** Chef Jean-Christophe Ansanay-Alex to 600 pax) with WIFI enjoy daylight PVG GROUP has been given the task to elaborate as well as lake and mountain views. Allée de l’Impérial the menus of the 3 restaurants, which They can meet all your requirements 74000 ANNECY - France offer a real wealth of culinary flavors. for seminars, congresses, car shows, www.hotel-imperialpalace.fr gala dinners… The biggest room T. + 33 (0)4 50 09 34 23 “La Voile”, with its sophisticated set- can seat up to 600 people and pro- [email protected] ting or its exceptional terrace overlook- vides a stage with elevator platform, ing the park and the lake has recently control room, translation cabins. become a gastronomic restaurant with a refined and creative cuisine. For your team-building activities, For “La Brasserie”, the Chef has even the most unusual ones, the imagined a generous and innovative IMPERIAL PALACE will assist you menu combining traditional local with its reliable local partners.

29 Special Interest Incentives Gardens and Flowers

Not much has ever been written about Special Interest Incentives because it is difficult to get these people together in a group, even though there is a lot of interest. Every year, there is a Tulip Festival in Istanbul, with roots in the Ottoman Empire – a high point for Garden and Flower incentives. Report Marcel A.M. Vissers

People like to visit gardens flowers are therefore important for According to Dr. Richard Benfield us – but it sometimes happens that a from the Central Connecticut State flower seizes an entire culture or the University in the USA more people hearts and minds of an entire country visit gardens in the States than go to and gives rise to a real cult there, with Disneyland and Disneyworld com- extraordinarily passionate manifesta- Forgotten but discovered anew bined. Although garden tourism is one tions, and no flower has succeeded In 2004 a prestigious exhibition was held of the fastest growing tourism activi- in doing this more than the tulip. in the Bozar in Brussels under the title ties it is often not understood and ‘Goddesses, Mothers and Sultanas’. poorly promoted. Research indicates The tulip has journeyed long and far The opening was attended by the Mayor that a garden tourist is also a tourist to reach us here in Western Europe: of Istanbul, Kadir Topbaş and landscape interested in food, heritage and the the first description of a tulip is architect and designer, Ronald Van der culture of an area. Take a look at what Chinese. The Persian name for the Hilst (also known as the Tulip Master). these research results might do for tulip – Lale – has given rise to a spe- For that occasion, Van der Hilst had the annual Tulip Festival in Istanbul! cial turn of phrase in its history. In brought along a small bag of bulbs of Ottoman script, Lale is in fact closely the very rare Tulipa acuminata to give Tulips from Istanbul related to the words Allah and Elif. The to the Mayor, accompanied by a letter Since their very beginning, gardens three words have a similar charge, describing the relationship between have been the setting for celebrations as it were. This is the reason why Tulipa acuminata and the vanished tulips and special gatherings - and since the sultans in Istanbul – of the enor- of Istanbul, and the inspiration of the then flowers have played an important mous Ottoman Empire – ordered the tulip in art. That message made its mark: role in all kinds of events, from roman- traders plying the silk routes (coin- a year later, the City of Istanbul placed tic occasions, such as weddings and cidentally in the same zone of 40° a large order for Tulipa acuminata with birthdays, sad ones, such as funerals, latitude...) to collect as many tulips growers in The Netherlands and since and also religious rituals. Gardens and as possible for the palace gardens then more and many different varieties which were laid out to represent of tulips have been ordered year after the heavenly paradise on earth. year, to the point where Istanbul has now become the capital city of the tulip! How would that be possible without tulips? Poems and music were com- Fly to Istanbul with: posed for the most beautiful tulip varieties when the tulips bloomed in the palace gardens, where the sultans organised incredible celebrations to defy the imagination. What incentive could come anywhere near to the Contact feelings that the visitors must have [email protected] Kadir Topba and Ronald Van der Hilst ş had during those tulip festivals? www.turkishairlines.com Convene 2015 I repeat it all the time: regional meetings trade fairs are the gauge of an industry. Convene in Lithuania for example is a very good gauge for the Baltic Sea Region, especially for Estonia, Latvia and Lithuania. This year was already the third edition, organised by Vilnius Convention Bureau. By Marcel A.M. Vissers

Convene is a successful fair because it that there are indeed 95 headquarters of combines a new-style exhibition space with international and regional organisations in a lot of local exhibitors from the Baltic Sea the Baltics. Other topics included ‘Incentive Region (the Baltic countries, but also Finland, Ideas and Opportunities in the Baltic Market’ Russia, Sweden, Denmark and Poland). Some and ‘Using presentation techniques for sales 160 international hosted buyers attended the and marketing’, by Luc Chenier, managing fair, undertaking over 3,200 pre-scheduled director of Titanium. Participants learned key appointments. techniques on how to enhance and clearly communicate what they are trying to say and A very positive thing about Convene is sell without confusing their audience. that it has a very professional education programme. All sessions are delivered by A highlight of the fair was the Convene high-profile speakers from accross Europe. Networking Evening that took place in the Headquarters even did a presentation called Palace of the Grand Dukes of Lithuania, which ‘Associations in a European perspective’. In lies in the heart of Unesco World Heritage Old a recent research study it was mentioned Town of Vilnius. Next edition: 10-13 February 2016 - www.convene.lt 31

Congress Hotel Seepark Thun Interlaken An extraordinary blend of Swiss nature, adventure and culture A small group of delegates from incentives agencies in Belgium were treated to a wonderful action-packed three-day programme (Feb 27-Mar 1) in Interlaken and its surrounding areas organised by Switzerland Convention & Incentive Bureau (SCIB). Report Kelvin Lu & Katie Lau

Long reputed as Europe’s premier resort For their first night, the group checked Afterwards, the group walked to the destination, Interlaken with its surround- into the airy and stylish Congress Hotel nearby Congress Centre Kursaal ing areas including the Jungfrau region Seepark Thun, with picturesque views Interlaken for a culinary site inspection. is more than just about sightseeing and of the lake and mountain. The venue features a new auditorium skiing. As the journey unfolds, partici- with its innovative architecture and styl- pants found that there’s a lot more to The second day kicked off with a ish, historic ambiance in the halls of the Interlaken than the famous Swiss Alps transfer to the village of Grindelwald Kursaal with a total event area of 5,000 and the pristine lakes – all of which where the group built their igloos or m2 and a capacity for over 1,500 people. serves as a great backdrop to some of snow sculptures against the beautiful the best meeting venues Switzerland scenery of imposing, snow-capped On the last day, participants got a good has to offer and a vast array of incen- mountains. To further take in the sights taste of James Bond awesomeness tives ideas and activities. and fresh mountain air, adventurous on their visit to the magnificent Mount participants snowshoed their way Schilthorn. First they visited the Relaxing & carving one step after another to Restaurant Schilthorn, a panoramic restaurant After arrival in Zurich from Brussels, the Ischbodenhütte. While snowshoeing at the altitude of 2,970m where the group of nine were quickly transferred might look intimidating to laymen, the James Bond movie “On Her Majesty’s by train to Lake Brienz, one of the two activity is available in different levels of Secret Service” was filmed. The all- lakes of the Bernese Oberland known difficulty so everyone can enjoy nature in-one venue is perfect for a summit for its turquoise blue waters and moun- and being active. meeting and ideally suitable for a tain peaks capped with eternal snows. variety of events with great views of After a relaxing lunch at Restaurant Skating & bonding the Bernese Alps. Bond fans shall Steinbock, the group were taken to The group then headed back to not miss the summit’s new attraction Jobin, famously known as “the village of Interlaken where they checked into “Bond World”, an interactive exhibition carving”, where the group carved, dec- the elegant Victoria-Jungfrau Grand showing scenes from the movie, orated and painted their wooden cows Hotel & Spa, suitable for events for artifacts and an in-house cinema. with traditional woodcarving tools at the up to 500 people. It was followed Swiss Woodcarving Museum. by a visit to the newest attraction in www.interlaken-congress.ch Interlaken, Ice Magic, a new ice-skat- www.jungfrauregion.ch The next stop was the neighbouring ing ring in front of a unique mountain www.schilthorn.ch Lake Thun, situated west of Interlaken. backdrop. www.myswitzerland.com/meetings

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Switzerland Convention & Incentive Bureau presents Welcome to Flims Laax Falera Plenty of room for individual demand

The three tourist destinations of Flims, Laax and Falera are located at a height of 1,100 metres above sea level, embedded between mountains and on a wonderful sun terrace above the wild and romantic Rhine Gorge.

A unique landscape with wonderful mountain scenery you will find an at 3000 metres high, snow-shoe hiking forests, idyllic mountain lakes, crystal- imposant Swiss Grand Canyon to in idyllic winter landscape or ‘Curling clear streams and cultural heritage enjoy river rafting adventures, refresh- Fun’ in the modern Curling Hall. This and sights await you in Flims, Laax and ing bathing lakes and a top-notch golf much more await you in one of the most Falera. Short connection routes from course. Outdoor enthusiasts will also snow-sure and largest continuous skiing the airport Zurich and a large number love the diverse leisure offering, such areas in Switzerland. of leisure facilities make the destina- as 250 km of hiking ecperience in the tion an ideal venue for meetings, incen- world natural heritage site. Get to know the congress and incentive tives, congresses and events. destination of Flims Laax Falera and let In the winter, the destination offers yourself be inspired for your event! With the «Waldhaus Arena» event hall for 250 kilometres of slopes, 55 km of up to 1,800 persons, Flims is one of the cross-country skiing trails, two tobog- Contact most important event locations in the ganing routes and the world’s largest Flims Laax Falera Meetings Swiss Alps. The region’s spirit of innova- half-pipe, as well as many incentives Jasmin Boltshauser, Sales Manager tion facilitates an eventful and dynamic such as the ‘Glacier Team Fun Olympics’ [email protected] setting for every event, from the clas- T. +41 81 928 48 72 sical conference hotel to the small Hotel capacities www.flf-meetings.ch facility on the Alp or the modern event • 13 hotels with overnight hall. Furthermore, the Waldhaus Flims opportunities offers you 16 breakout rooms and the • 6 hotels with meeting rooms georgeous historic Belle Epoque ball- and overnight opportunities room for congresses up to 450 people • 855 guest rooms with and 150 bedrooms. “Rent a resort” 2,118 beds in 19 hotels Switzerland Convention possibility is given. In the summer and & Incentive Bureau winter, the destination Flims Laax Falera Meeting rooms of the destination Myriam Winnepenninckx pampers congress guests with a diverse Flims Laax Falera T. +32 2 345 83 57 offering of activities and varied support- • 50 meeting rooms [email protected] ing programmes. • Event hall “Waldhaus Arena” - www.MySwitzerland.com/meetings for events up to 1,800 persons In the summer, the destination equals • Event hall “La fermata” - for adventure: in the heart of fabulous events up to 495 persons 34 Dubai Expect the unexpected Despite being interrupted by a rare sandstorm on the first day, the participants of the “Discover Dubai” familiarisation trip recovered quickly to experience what Dubai has to offer in an action-packed three-day programme in February that reinforces Dubai’s reputation as a diverse and dynamic corporate destination that delivers great value for money. Report Katie Lau Sikka Art Fair in Al Fahidi

Organised by Dubai Business Events guest imaginable with a portfolio of shows and prestigious conventions, – the Official Convention Bureau some 89,000+ rooms – and there and welcomed more than 2.2 million (DBE), a division of Dubai Tourism, the are far more in the pipeline. Location- visitors from 160 global markets every trip showcased Dubai’s appeal and wise, there’s the choice of a city stay, year. Chef Harald Oberender took us on strengths to incentive travel planners a beachside resort or an eco-retreat a behind-the-scenes kitchen tour - he as the city is busy upgrading its infra- in the desert. I was arranged to stay explained how to manage a working area structure as the host of the upcoming at The Meydan Hotel, the world’s of more than 3,600m² with more than World Expo in 2020 (October 2020-April first 5-star trackside hotel where all 140 of different nationalities. 2021), including the construction of spacious rooms overlook the stunning mid-range hotels and the first phase Meydan Racecourse. Though located Dubai also prides itself on its Arabian of the ‘Dubai Trolley’, running on a outside the city centre, it’s a perfect roots. To understand how the Emirati 7km stretch in the Downtown area set location to visit the nearby racecourse people think, we visited the Sheikh to open in early 2015. for the stable tour. Mohammed Centre for Cultural Understanding (SMCCU) in the historic Dubai is busy upgrading its infrastructure as the host Al Fahidi neighbourhood, where Dubai’s of the upcoming World Expo in 2020 first traders settled and built their grand coral-clad houses. Not only a typical About 100 influential meeting planners Though the desert safari was cancelled Emirati meal is served, you can also and MICE journalists from countries due the sandstorm, we were arranged ask the local Emirati guide questions, across Europe experienced some of to have dinner at JW Marriot Hotel in no matter how sensitive! the Dubai’s vast array of incentive the thriving business district of Deira, activities, leisure options and culinary accompanied by entertainment that And of course, Dubai’s year-round sun- delights throughout their stay, from showcased traditional Arabic traditions shine is perfect for a wide range of out- having breakfast at the top of the and culture. door activities such as camel polo at the world’s tallest tower, Burj Khalifa, to stylishly elegant Dubai Polo & Equestrian getting up close and personal with The Dubai World Trade Centre (DWTC), Club and swimming with dolphins in horses, animals and dolphins to going the largest venue in the UAE and also Atlantis The Palm’s Dolphin Bay. behind-the-scenes to discover the arguably the most imaginative and ultramodern and efficient kitchen at the versatile, was one of the highlights of Contact Dubai World Trade Centre. the trip. More than one million square Dubai Business Events feet of multi-purpose space, DWTC has T. 00914 2821111 When it comes to accommodations, hosted more than 500 events across [email protected] Dubai can truly say it caters to every international trade fairs, mega consumer www.dubaibusinessevents.ae 35 Steen Jakobsen “Dubai has so much to offer in terms of quality and experiences!”

Steen Jakobsen, as Director of Convention and Business Tourism, Dubai Business Events, is responsible for the promotion and development of Dubai into one of the world’s leading destinations for Steen Jakobsen, business events. Beforehand, Steen had a similar role as director of the DBE Director Copenhagen Convention Bureau for eight years.

Dubai government is planning to because it provides the country better increase the number of mid-range chances of being visible on the world hotels. Do you think it is done in map. The fact that we’re friendly com- response to the competitive market in petitors also means we have to improve the region? and develop ourselves all the time, I think it reflects a global trend that which keeps us on our toes. people are looking for high-quality good experiences at reasonable prices. Dubai What qualities does Dubai have when has so much to offer in terms of quality it comes to planning incentive travel? and experiences. More than 50 applica- We can make anything you’re looking tions from developers of three- and four- for possible here. The shopping, leisure Madinat Jumeirah star hotels have been submitted to the activities here are unique, for one thing. government and we’re looking forward I also found out from Nu Skin and other to seeing them in the next 2-4 years. incentive groups as to why they chose With the addition of cost-friendly incen- Dubai. It’s very important for them to tive activities, public transportation like have some sort of alignment between Dubai Metro and Dubai Tram, and low- the vision of the company and the desti- cost carriers like flydubai, which started nation they go for. Nu Skin was trying to in 2009, Dubai is rapidly growing as a communicate to its delegates that if you more affordable business destination for work hard and dream, incredible things conferences and exhibitions that deliver can happen, and that is what created great value for money. Dubai, which came from nowhere to the metropolis it is today with a lot of hard Dubai and Abu Dhabi worked together work and strong leadership. Couple on abra to host the hugely successful corporate event attended by more How would you summarise Dubai’s than 14,500 incentive delegates from appeal to European incentive travel Nu Skin China last April. How would planners? you describe the working relationship Firstly, easy connectivity from all between both cities? European hubs. Secondly, there is a Our working relationship with the Abu great number of high-quality three- to Dhabi Convention Bureau has been a five-star accommodations, restaurants, very good one. On one side, we’re com- as well as leisure and cultural activities petitors, but we also collaborate, and it available with year-round sunshine. Last is very healthy for the UAE to have two but not least, Dubai is very safe, and very strong cities that both focus on efforts are made to ensure delegates the international business event market are well looked after. Downtown Dubai 36

Air France KLM

A new level of comfort in Business Class

Air France and KLM upgraded significantly their Business Class product with offering full – flat seat beds and more privacy to each customer.

Air France Air France began the introduction on • More privacy: All seats window or Air France seat serves as an office, B777s in June 2014 and will continuing aisle, privacy screens restaurant, entertainment lounge and through summer 2016. • New modern ‘feel-at-home’ ambi- bedroom. Customers decide how to ence by top Dutch designer Hella use the cabin to meet their needs. Air France and KLM upgraded Jongerius Benefits: significantly their Business Dining on board • Full flat bed 180° Class product with offering Until 26 October 2015, KLM Royal • Direct aisle access full – flat seat beds and more Dutch Airlines will be serving meals • 20% more space & privacy created by the leading three-star Dutch • Wider 16 inch HD touch screen privacy to each customer chef Jonnie Boer in World Business • Soft-touch duvet and pillow Class on flights departing from • Increased storage KLM Amsterdam. KLM completely redesigned the World Award winning chefs in flight Business class cabin: The new KLM World Business class Throughout the meal, passengers will • More sleeping comfort: Seat is now available on all B747-operated discover the creations of Michelin- reclines fully flat to 180° in bed flights, including from Chicago, Houston, starred “grands chefs”. In the next position Los Angeles, Mexico City, New York-JFK, six months, customers will enjoy the • More space: Added leg room, and Toronto and is being installed on the creation of Anne-Sophie Pic. They also decrease from 45 to 35 seats on B777-200 fleet through the end of 2015. have the chance to discover or re­dis- B747 cover classic wines from every region of • Extra storage space: Seat pocket, More information France on the wine list. storage under TV screens www.airfranceklm.com 37

Denmark – pioneering MINDblowing meetings!

Denmark continues to set the pace within the meetings industry. Meetings and conferences are up by 26% in Copenhagen and Denmark recently received MPI’s stamp of approval with the announcement that EMEC 2016 will be held in Copenhagen, Denmark. But what’s really all the fuzz about Denmark and their MINDblowing meeting concepts?

MINDblowing meetings – and conference planning with great Today there are over 120 Meetovation it’s a Danish thing results for improving learning and for venues and suppliers ready to assist Denmark has gained a reputation for generating new and amazing ideas. with tailor-made meetings in Denmark. its forward-thinking and radical meeting But creativity and innovation is never So when you are next in Denmark, be design concepts and is currently leading just for the sake of it. Meetovation is sure to contact the Danish Meetovators the way as a progressive events destina- created with the specific aim to achieve and heighten the ROI on your meeting! tion. In Denmark, sustainable and inno- a better learning outcome and an vative meetings, conferences and con- increased return on investment (ROI) In Denmark, it’s on our MIND… gresses have become a way of life. The by using creative, state-of-the-art ele- …how you get from A to B. That’s why secret is not only providing easy access ments and techniques. Meetovation Copenhagen airport is Scandinavia’s largest and great meeting accommodation. ensures that you benefit from the time air hub with direct flights to 140 destinations Rather it’s the Danish way of thinking cre- and money invested in your meeting. worldwide. atively and innovatively. This is part of the …how you stay. That’s why room availability Danish DNA – and the basis of the Danish What’s next in MINDblowing meetings? is plentiful and Wi-Fi access often is free of meeting design concept, Meetovation. Developing the Meetovation concept charge. With more than 21,000 hotel rooms and pushing boundaries in order to in Copenhagen alone, we are sure to accom- What does this mean for your meeting? make meetings in Denmark even more modate your needs! Meetovation focuses on innovation, MINDblowing is an ongoing process. …what makes you go WOW! That’s why sustainability and efficiency in meetings That’s why Danish companies and Denmark offers a rich history, great Danish organisations over the next two years design and architecture, sustainable thinking will invest in enhancing the Meetovation Meet the Danes and learn more and exciting incentives. concept – with Meetovation 3.0. about MINDblowing meetings And of course it’s on our MIND how you meet! This includes developing new • Meet Denmark at IMEX Frankfurt That’s why we created MINDblowing meetings. Meetovation tools and products • Join the Copenhagen MINDfam trips Learn more at www.visitdenmark.com/ and training more Meetovators and this June, August and December meetings facilitators, among other things. • Experience world class meetings- From the hugely positive feedback creativity at MPI’s annual EMEC in received from international meeting Contact Copenhagen in 2016 planners and Denmark’s strong posi- VisitDenmark’s Business Events team • Sign up for the local MINDmarket tion as frontrunner within this field, T. +45 32 88 99 00 events and activities in USA, UK, NO, the Meetovation concept has proven [email protected] SE and DE. to generate more profitable meetings, www.visitdenmark.com/meetings See more at visitdenmark.com/meetus which in essence is what it is all about. twitter: @MeetDenmark 38

Meeting and playing along Hangzhou’s Grand Canal JW Marriott Hotel Hangzhou

In ancient times, prosperity of a city originated from its river, and Hangzhou’s Grand Canal is no exception. Nowadays it is in full vigor, with local people carrying on its history, as well as exploring new possibilities. Various venues and facilities have been built along both banks of the Canal, such as tea houses, coffee shops, art galleries, book stores and bars, and incentives can even be organised along it.

The longest, largest and most ancient hotel with 331 spacious guest materials and precious exhibits. With canal in world - with total length of rooms and meeting space catering the help of a Canal tourist map and 1794 kms! - the Grand Canal, whose up to 2300 people, it is less than a list of treasures to find, your team history dates back a full 2400 years, 15 minutes drive from the famous will travel through various facilities, is the pride of Hangzhou. Running West Lake and 45 minutes from ancient-style buildings, old bridges and across four provinces and two Hangzhou Xiaoshan International distinctive themed blocks, in order to municipal cities, it is the living wit- Airport. The only international five- experience Hangzhou’s way of life and ness to a rich and beautiful past. star hotel embracing the Grand Canal understand its cultural foundations.

Understanding culture Since forever, the Grand Canal has been Since forever, the Grand Canal has a classic tourism destination for understanding been a classic tourism destination for water-town culture in the south of China understanding water-town culture in the south of China. Today it has even JW Marriott Hotel Hangzhou is also Emperor Qianlong in the Qing Dynasty been listed as a UNESCO Heritage Site. a possibility, with 305 luxurious made six grand cruises to South China The Grand Canal passes through the rooms and over 2,314 square on the Grand Canal, and today you can refined Qiantang Land, witnesses the metres of function space. also enjoy cruises at a leisurely pace. vicissitude of the prosperous ancient Options include taking a sightseeing capital Hangzhou and the folk customs Incentive ideas tour on a Caofang boat, where you will of the locals living in white-walled But Grand Canal is also synonymous appreciate the amazing scenery on black-tiled residences. Hangzhou’s with fun and plenty of incentives both banks especially at night when Grand Canal can be discovered can be organised along its banks. the lights are on all around you! through many means: hiking, boating, Among them, let’s mention the cycling or just sitting on its banks. Treasure Hunts or the Boat Tours. Contact Roger Shu, MICE Director If you want to stay around the Grand Treasure hunts take place all through Business Events Hangzhou, China Canal, Crowne Plaza Hangzhou a cluster of museums that are located T. +86 571 8720 4909 Grand Canal is definitely an option. adjacent to the Grand Canal, and [email protected] An upscale international business which showcase detailed historical www.micehangzhou.com/en Online today NEW WEBSITE

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Includes all three magazines: HQ Europe HQ Asia-Pacific MIM Europe MIM Europe Magazine, the meetings and incentives magazine for European corporate planners, in exclusive partnership with EUMA, the European Association of Management Assistants, supported by ECM, European Cities Marketing and Site.

europe magazine #128 Special feature A major boost of CSR in the boardroom

Interview Anja Stas The world is in Antwerp

Published 2 times a year: April, October Edition April 2015