EXECUTIVE SUMMARY EXECUTIVE SUMMARY Very CSL respects The future as other event This competitive and We Dear Sioux 224 April City Purchasing Mr . to Scott have West site of participation International Strategic 11 truly Mr communities future activity Falls, financial Sioux , . area 2018 during Rust Rust completed yours, Ninth Manager and SD Falls in : investment Plan obligations the 57117 Street the comparable of that will preparation market City, the renovation serve host study facility and/or of . an The facility the as process American of and and/or repositioning. a City analysis this valuable impacts, destination of Plan and new Sioux Association also . tool preparation development and Falls includes The in marketing surveys helping (City) findings of research of Independent of and options to the leadership past, and make various Sioux recommendations regarding current . We decisions Falls management Professional has have and Public been the also as potential Sioux integral to Assembly conducted the options are Falls facility future based to Stadium, the for Facility (AAIPB) an of users on the success the analysis significant venue. . Strategic Arena, focusing franchise of of the and the research Planning on study . Orpheum how This current process facility research focused report, facility Theater, investment . focusing We is on usage designed historical greatly focusing and potential and appreciate comparisons to Sioux policies on provide an future Falls assessment can your general Sioux event of help professionalism stadium to Falls facility recommendations of increase the Arena conditions operations, expected overall facility in all in EXECUTIVE SUMMARY 4.0 COMP FACILITY SUMMARY EXECUTIVE ANALYSIS EXECUTIVE SUMMARY EXECUTIVE SUMMARY an include • • • • • • • structure options of Conventions, Introduction comprehensive focusing following study understanding The outlines Sioux analysis full associated with various various facilityassociated investment scenarios. with financialpotential return assess help the to Development models of Falls(SFCC). Sioux Center Convention Arena, of the users past and Stadium Theater, potential Orpheum and eventorganizers promoters and with representing Interviews current, competitive/regionalcomparableof Analysis and markets. localfacilities. existing event of historical operations the of Analysis organizations. other and development visitor industry, event facility, hospitality, elected officials, economic representativeswithInterviews/meetings fromvarietylocal of wide a andtours. site project, of the community including Local outset market the at visit extensivecountry,previous including in Sioux Falls.work facility projectsevent the throughout other and theater ballpark, arena,more1,000 Pastcenter, experience than convention with process a for the Falls : on written benchmarking of the an of key the Sports (City) of financial consisted analysis Sioux findings set Sioux the report to & of study’s Leisure Falls complete Falls analysis of and market and should of potential Arena detailed Orpheum event recommendations methods, International - a specific of be Public the implications (Arena) future reviewed research Sioux Theater limitations Assembly information . building (CSL) Falls Other . in and associated of This was its Stadium and the Facility aspects and analysis, entirety executive retained derived implications existing site with (Stadium), Strategic of development including to by this the from operating summary gain the . study study Plan This City and the an a . the approximately itself small development is Since events attract overall deficiencies, aspects among attendees attendee the attract smallest people. events/performances There market, other investment competitive attractions A Local expected destination city potential mode Market as 2000, city . approximately and are of age other it At of base a promoted . Sioux for is growing in the accommodate the of to and and the currently advantage We important Analysis retractable of attraction . to business . transportation nine continue sectors same City’s Falls, offering and operate also condition Arena other percent event economy population investment 4 time, there note . that . , seven to 000 and to and (such amenities in These seating, they note Although touring increase ample of . draw management people. that careers has amenity the In the in local as are that addition been seating has the there conditions attendance in facility) concerts the restaurants, back typically over they unique in The there offerings the increased biomedical facilities substantial 2017, may rigging to Sioux gaps the all market of of that has the and the must interested to be house Sioux help next levels throughout between Falls are by population that other capabilities, been DSPC the . physical and growth retail, five nearly be to Falls Named limiting amenities, Arena of can market accessed finance live support years significant indicated in 2 less in has 30 , entertainment, and the 000 hosting entertainment accommodate growth therefore the Forbes’ percent, its by established load than Sioux industries, creates and structural economic an a by ability and that total - recent car within would in/out event 2 4 Falls best , , and has 000 000 the the or to of a 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Based Historical historical spanning annual the opening suggest approximated growth near increase change/improvement future would The nine years, 136, increases and levels other approximately utilized occupancy reached Arena 000 past other study months the . use occupancy impact there on In can sports/entertainment people of that a SFCC basis, two in occupancy 2012 in Operations event information visitor recent days), also high could the SFCC youth/amateur be of is SFCC years, . viable 52 DSPC 33 the considered through of significant per data largely occupancy amenities surpass and years, percentages to space 24 percent year expansion year ; and 53 options Analysis for percent the to however, provided . growth attendance . attributed percent 2018. the would the further Sioux 26 Although capacity and (not the sports percent surrounding for Sioux levels in arena is have potential by services Arena likely Arena Falls counting 2017. not future over increases may and facility to Falls has for event shown supported with within in Arena require event management’s the convention/trade usage Based 2018. Arena/site . added been require need Arena We no management, area/walkable event activity past steady are activity is major SFCC also steady, declined added on Occupancy for events starting in expected for three setup, current has note the SFCC usage growth some tenant the has exhibit hotel averaging near throughout efforts years increased that subsequent to seven show maintenance increased we expansion, . hotel, bookings, levels for approach since room should On term, any . have element space - 2018. activity to year These an restaurant more significant for 2015 inventory in generate analyzed and average at peak each recent period a to Arena which these . least have than data fully This that and and the at of of of 22, seats than It Competitive/Comparable The currently at To average - population offer arts require “dirt” riding However, similar types would analyzed concerts, the research Within capacity currently is total the 000 understand potential not events types one a ranges of events be Sioux events arena Sioux in facilities seats curtaining arena uncommon events than presented (including somewhat being family events arena nature accommodating of per tend Falls Falls, seats from to (such currently are within events - whether venue accommodated seat currently shows increase facility such to with to not Arena, 7 in the system those , Sioux utilize later below 200 as for the data, each a currently capacity as currently and DSPC of available larger monster there to markets monster Premier Facility in held Arena we being Falls), at average smaller, 32, market, Sioux sporting to this these least have and 700. are ; at provide flat at however, being report usage held rotating Analysis competitive/comparable the trucks at similar the Falls any numerous trucks, Center floor analyzed in 4 On event or more events the , 000 total arena Arena at ten opportunities average, held has for in operates Arena space, competitive/comparable and to seats. without to performing and existing percent intimate segments number . a been seating and the at Sioux the performing more rodeo/bull . Arena as there the Arena the Additionally, types conducted Among the with more event well Falls of facilities capacity intimate Arena . DSPC, for . are arts market Arena, . When of somewhat as added than Market to sectors These arts the riding) a events arena and larger total as are provide . to or - the considering 11 experience. the performing wide venues well rodeo/bull determine evet ones generally flat venues of markets typically demand that such number arenas seating market nearly as above arena types more floor that are are the as . . 2 EXECUTIVE SUMMARY EXECUTIVE SUMMARY • • • • Current current/past Our Market SFCC flat floor space expansion. highly likely leavemarket they would that the significant even without users tend torequire a presence in Sioux Falls, and it therefore is not building full square The needs. feet their of exhibit meet space would indicated 50,000 additional of which an majority that the users, building exhibit among SFCC noted most space contiguous was full Additional affordable. price torent Premier the Center ifwere it to available be notis the that noted events arena of these of many Planners venues. type fixed seating, ceiling and heights, offeringsother typically found in the for demand citing space, exhibit/convention accommodated within Approximately 38 percent of current past and Arena be not could users Pentagon. structure localthan other DSPC the including venues, and Sanfordthe market facility in the can accommodatethat lower much events at cost several currently is physical shortcomings, it only mid the Sioux Falls the Arena nearly is Although years and 60 operates withold hosting events at facility.the commonlyavailability aredate strengths citedassociated all with Arena’s The capacity, location, rentalcompetitive seating and rates, market users Demand and and past demand Arena potential Analysis Arena users, analysis customers future potential consisted SFCC provided future users of Arena the . more following customers, than 100 insight - interviews size arena current/past . - of • • • attendee Low generally For summary demand base reflects primary incremental year, with attendance generally ranging from 2,000 to 3,000 per event. per generallyfromattendance ranging3,000 to withyear, 2,000 attract eventsto five per seven to youth/amateur positioned sports Arena be could the improvements, that estimated is these it locker rooms, capabilities, A/V restrooms and concessionareas. With importantbe will toconsider updates tothe upper seating areas, Arena.To retain increaseexistingand customers market capture, it the at events amateur sporting and youth of increasenumber the Youth Events Sporting Amateur & facilities. franchises Arena. Sioux Falls home is tobasketball, indoor football and hockey there lowat is demand the for event tenants sporting additional Tenant Events Sporting mid to Concerts potentially attracted.be various facilitywith improvements, added toeventsfive could six range, and seat 4,000to 2,000 the in need Arena a serves The made. potential demand of an potential event would demographics - of sized sized concerts Arenathe assuming investment in a modest is characterized event our – market — Interviews indicate moderate Interviews small for demand additional reflects types future all of which have transitioned fromArena transitioned newer have to the which of all findings fall market attendees . between demand Demand Arena a and is with as market – presented With the exceptionthe With Augustana , of significant high, and a for the customers, strong levels limited the with low moderate – below Sioux interest Opportunity Opportunity exists to moderately for a regional and local smaller purposes . we Falls high and in or have competition the Arena, demand regional attendee low of venue, . summarized this segmented High competition analysis profiles a . base, significant Moderate demand . poor are the by A . 3 EXECUTIVE SUMMARY EXECUTIVE SUMMARY • • • • (continued) Analysis Demand Market limited additional activity in this segment. this in activity additional limited Forever,large Pheasants as eventssuch possiblemay be generate it to low;however,market is if the segment able is this attract to additional space to accommodate exhibits. Demand for additional Arena events in Arenathe utilize spillover and flooras etc.) DairyExpo, Central Plains eventstake place at all threefacilities (i.e., Sioux Empire Show,Home this segment. this characterized low,as three tofour events newcould be expected within at SFCCthe toaccommodate other events. While demand is food and beveragewhile freeingpotentially functions, up exhibit space could createlighting) upscale an ambience suitablefloor forflat some curtainingand Arenathe (i.e., dedicated toUpgrades ballroom space. General Sessions Banquets / Shows Trade Consumer and general preference the on based is for morea intimatetheater Arena additional theat year. events each overall This lowdemand level performancesspeeches/lectures,represent other and could two to one haveDSPC. events moved tothe familyArena, other show the all taketo Circus at place continues Shrine accommodatethe Although elaborate set/production elements. Arena the frequent lowis given the for need capabilities to rigging of consecutivedays, averaging toeightperformances.six Demand for IceStreeton and Disney Sesame are that Live) over held a usually run Family Shows venue (such as as venue (such Washingtonthe Pavilion). Other LiveOther Entertainment – These eventsof family consist These – Live acts such as comedy, as such acts Live – – A number of large recurring of number annual A The SFCC does not provide not traditional, SFCC does The - oriented as (such acts - style style • • • • • • related events promoters However, and concert The percent occurred 4 range , 000 restroom,dressing/locker areassuch room other and concession,Arena, the including of feel and overallquality facility seating capacity limitations promoters (some focuslarger on events) inability to create a more intimatefor setting smaller shows/events back limited regardin/outload to with inefficiencies resulting the and dock loading traditional a of lack forequipment concertsmodern entertainmentlive other and sound and lighting modern for suitable hanging grid rigging a of lack 4 survey , 000. . unmet seats) limitations and These of interviews nationally of box other data . touring by include, office - Of of the suggest such - house house and services artist amenities negatively the DSPC live within with ticket but event more entertainment facility are that or sales the demand impact other than not potential past management were limited 400 smaller the exists four suggest between touring to Arena’s added the for venues months, the following that and the sports, promoted ability Arena (between a conversations capacities approximately number : to entertainment, in attract the events 2 of , of capacity 000 facility 2 such with , that and 000 48 4 EXECUTIVE SUMMARY EXECUTIVE SUMMARY management’s term recommended investing higher some utilization improvements be Arena Investment Given Arena Falls Sioux public Falls recommendations revenue The Recommendations will have advisable arenas improvement experts these concert venue curtaining The Create be recommendations also usage in current point and/or assembly impacted and existing the and developed conditions significant a of that have should it without and sports, Ceiling better to the economic will system and . site designed capital maintain add installed Arena by Specific venue entertainment event to likely expected evaluate that designed Grid future entertainment, large use, . findings the . both funds improvement is . presented Consideration sectors impact be could to the rigging - deficient We customized potentially areas scale SFCC, more rigging allow near the existing and also to into . yield . Arena investment - of help events cost capabilities We hotel, for recommendations term As note herein in the improvement capacity consumer plan) increases increased supportable have Arena terms an structural effective increase for market should that entertainment . existing SFCC are first potential also Management facility, (some of given and for described demand show, rigging focus to be in functionality developed market expansion grids structure the demolish that investment event the the given of with solutions in convention on which Arena designed age and these capacity can ability conditions, below numerous capture activity, investment to at . several other of the increase are . would and some areas. several unique the As in . Engineering to for venue included to maximum needs, the and operating for Arena, a utilize improve it broader modern modest type not result, would in Arena to near Sioux other older for the the we be at of in a a - adding seats bowl portions life however, rooms, flexibility hosting HVAC points have address Investment Existing Replace intimate modern within Very Create This events at attracted that Conversations Other the . approximately experienced few curtaining is should Arena investment Facility Consideration the including Flexible of concession restrooms Seating largely events retractable persistent of curtaining there environment to existing to sale Arena the . in the also accommodate Improvements . with the is Seating retractable market original system attracting sporting . Retaining a significant be events identified The six potential event and space aesthetic event system considered seating could new for Capacities Washington each concession could to promoters events, utilize should planner smaller between mid seating architects the multiple wait void by be equipment could year conditions also - . management sized building, given graduations all times in also with . concerns the be Pavilion and entertainment be areas of 2 Fixed capacities entertainment , to 000 be for market to the enhanced installed beneficial facility has in and evaluate considered concessions replacing should seating existing and areas . has aged and as replacement for Recent management 4 and a banquets need to rigging , a 000 for such beyond be capacity opportunities events, within venue seating events create . and configurations other considered due Arena areas attendees Lighting as capabilities . capable the upgrading its to with of could of dressing capacity a indicate smaller limited should events useful 1 Arena these more , 800 and . the for be to of A ; . 5 EXECUTIVE SUMMARY EXECUTIVE SUMMARY revenue amortized Under adopted increase for need on We Recommendations three increased invested The percent recent based generally improvements The presented efforts investment the following have budget otal T Replace Retractable Arena rid Seating G Rigging Develop Replace Fixed Arena Seating Renovation of Existing Space for to on projects this should SFCC allow and for and funds the future detailed consistent also net below over timeframe, considering range an resulting fixed chart for . Arena . to standpoint. be around developed no inflation Assuming . It Arena improvements), use undertaken should architectural seats (continued) for more presents with revenue the supportable the enhanced any any usage, by rate than the be Arena a country an Given investment Augustana future discount a noted value (assuming of to ten assessment range we and 2 site the verify would rigging .5 Arena as years of investment that suggest engineering percent,

recent of rate noted potential for in and $2,411,000 $1,000,000 Low Budget Low the general approximate these the improvements in capabilities improvements expansion,

650,000 761,000 (or other earlier order order of increases revenue that the cost - budgets in increased the budgets planning net events, the to of of a in

potential borrowing ten prevent High Budget magnitude $ stream $5,200,000 $2,000,000 this and present Arena is 1,500,000 2 in . are .38 800,000 900,000 - based for would year Arena revenue, report the . the million designed Such these from starts a lack value incremental potential lifecycle net rate) on have usage, . estimates planning . a types of and several loss in return of of to to need year the the not 3 be be be of to of .0 foot of 60, could totals, relatively Based Future difficult increased million analysis added The cost these the The could assumes and budget budget industry, developed It is house, 500 ; . current low $ locker very and 2 Again, be areas, cost .41 tearing Arena square Site/Amenity on scenario range total to budget suggests developed a possible and close a million lobby create net general 25 that space a slightly a capital reflects and minimum revenue percent this as modest feet down revenue for to . would and described . a the Aesthetic low that may that the of supportable a There within industry lower plan Needs the retractable the new budget other budget soft increase generated $ a a . be impact 2 of existing . solution .38 ten uncertainty is sellable the cost cost somewhat approximately Under A for above improvements areas; - a million average assumes year for modest existing total the the factor is alternative ten seating Arena Arena as to assumed could Arena SFCC the space cost a year of rigging in a . as $ per different approximately increase Arena result 350 a net high and improvements estimate to ROI be improvement ; $ improvement - similar $ 100 square focus how present construction 50 for for doubling supported unique . scenario budget of per million, the the from this is the on . square foot square assumed high The Arena, to value concession, improvements type scenario, the 7 . others the , project presented based budget 611 assuming construction low budget size cost footage of associated Arena foot while square budget improvement for used on of is per in renovation it scenario the restroom based potential the could the the for above may roughly square . feet in range SFCC back high high $ with This cost the 2 on be be in .4 is . 6 EXECUTIVE SUMMARY EXECUTIVE SUMMARY age show SFCC variety of meetings the and potentially economic SFCC that There permanently acoustics . Learning area particularly significant generating emerging Near inventory of days, of Center The Recommendations locally typical significant months and drape results there can peak booths users would may term of to condition . also oriented menu provisions or industry impacts equipment, several and create return and/or also involving events of Consideration of SFCC if banquets utilize . define mounted the be Based there investment May be equipment options, designed on . of total date market blocks meetings opportunities by trends (continued) improvements pipe to This event the within investment portable are on taking consideration to September hotel projectors, availability and current as conversations other would no of include analysis categories would the could well to to at to into drape room increases cater food dates least address within industry, require inventory as or with account improved also by nights, have that presented for systems modern increases convenient carts should to five on respect moving in a the additional with be - short delaying in the could current terms days a a factors and with of potential walkable emerging low be given calendar in audio for SFCC the to low - in herein that term space facility given seating be the of the backdrops, high probability drape the industry such room high their to could management, equipment, considered ability window Sioux . to - booking needs suggest hotel booking impact trend further food Based - areas. as material replacing impact/room ability night be Falls number . to service standards . and displays, of created of event on policy Data that conferences, offer confirmation investing This Open to etc to Convention generating in restaurant our it given generate this .) . the of options, suggest address activity, seating . a for during review Space event Many trade night wide (i pipe type the the .e, in to warranted Given • • • • • following Stadium, CSL Sioux Professional other assume averages. increases averagein the attendance, moving closer toAAIPB entertainment day game modern experience, thereby leading to providecould Falls Sioux instadium morea new a possible that is It years. 12 next Stadium’soverthe budget repairoperating capital and throughfunded the approximately be could and million $2.5 capital repair all estimated It is that projects cost would resulting experience.game and facility aging the indicative be of may which basis, annual an Since average 2013, attendance levels on have decline tocontinued made. been Nearlyyears 20 havepassed sincemajorany improvements have events. community other for eventvenue festivalsand tournaments, multipurpose and a ProfessionalIndependent Baseball’s (AAIPB) of American the Association of local home the both as community Falls Sioux Stadium in 1964, Originally the longhas built served the also Falls the similar as findings age . conducted Stadium that well Baseball of new Stadium as : a Analysis stadium benchmarking an (AAIPB) relative in analysis the . construction Based American to of others comparison recent on this in in Association the analysis, usage the of league, near the of we’ve current future the of it is Independent Sioux derived reasonable would facility Falls the be to 7 EXECUTIVE SUMMARY EXECUTIVE SUMMARY event seating, • • • followed Orpheum Our Sioux Further setting within To Recommendations markets create research a loss of between $307,000 and and $307,000 averaging$495,000, a loss of between $404,000. resultsfinancial for showed averagingnet Theater the The $528,000. and $441,000 $616,000, ranged between Expenses $124,000. three a with $133,000, and $118,000 between ranged forRevenues three the concert/comedy usage. generatingthis a eventsmajority of constant over past five the years, performing and with arts Averaging more attendance 30,000,remainedhas annual than fairly years.five past droppedhave events comedy over annually the and Concerts usage. Sioux Empire Theater Company, generates by far the largest share of Performing years. particularly the five arts, past overthe annually and 144 eventdays 110 generated between Orpheum has Theater The Falls implications close for market suite, by see Theater a any Orpheum a superior stadium summary proximity and club new demand . analysis (continued) seat stadium of Primary Theater development the before of of and research our existing also restaurants - development other findings year period spanning 2014 through2016 2014 spanning period year Analysis recommendations and included stadium after will operating take of be and this game place an in needed capacity Sioux evaluation analysis entertainment. structure in experience . downtown Falls to measures establish are of should of presented - the year average of the for areas . financial This be appropriate Sioux fans, pursued that type below, many Falls and are of . increase Expenses could of labor to funds deficit related changes takes Under losses, example, allowing third SFCC there management, be shared established party be and are to operational costs to a assuming to realized for to be scenario if by approximately under the significant Arena expense an management the occasional identified approximately annual to endowment janitorial, financial . a with at a reflect These new whereby control 4 approximately opportunities percent audit shared the that third major . $ conditions sales operating elimination 630, the were We and can of $ a party labor rate 226, capital 000. separate, would need the snow and to accommodate . 000, of management $ be conditions 16 Theater, would performance. general It At interest, removal repair established of also for will million increasing the the third additional cease expect be current and same manager the . there would important that party these scenario replacement endowment to to that the time, These exist management exist pay would increase management deficits, operations, estimated positions various for cost with are for under include net be a assumed needs would due reductions the while source operating expenses . expected separate fee annual to DSPC, Today, added entity event . have also lack . For to of 8 4.0 COMP FACILITYINTRODUCTION1.0 ANALYSIS 1.0 INTRODUCTION INTRODUCTION 1 . 1 the characteristics people receptions, These restaurant financial to Finally, stadium franchise that on We identify Study current have Arena host venues to we renovation Overview operations also . Sioux management site and an have This facility and conducted have American for entertainment unique Falls research conventions reviewed convention/hospitality usage been and/or . . to Recommendations approaches highly selected Sioux and is Association event new designed and comparisons assets. development Falls successful activity trade research . that to Specific of and shows provide development, could Independent presented in of regarding operations options attracting stadium areas such be general beneficial . as of herein the conditions of focus a viable the Professional very recommendations the Sioux 2018 take to include Orpheum broad long event Falls into National in - term set other Arena consideration generation Stadium, Baseball Theater of investment events, communities Pheasant investment as to focusing in (AAIPB) and/or future including order various in Fest convention that Arena/site demand compactness reviewed Sheraton Sioux complex Strategic Center the potential We and professional cost could have Sioux Falls Quail (DSPC), and of completed aspects help Sioux future in Planning Falls facilities, use venues Stadium Classic, benefit order and . maintain Arena Falls sports, the building of interaction that report, the and parameters, Sioux to overall (Stadium), which & (Arena) top includes and Convention Sioux assess the and Falls which tier recently increase campus need . between Falls site The concerts, Howard viable Convention the as focuses for development Arena Public Center well attracted Denny operations market added venues, Wood options as local exists on Assembly hotel Sanford market walkable Center capture, an nearly banquets Field we and . as options analysis for have Given part Premier demand and ( market Facility SFCC), 30, use future hotel, also of and 000 the the for of of a 9 1.0 INTRODUCTION 1 INTRODUCTION . 2 This study processstudy detailed consistedThis research of market comprehensive ofa analysis, and including set following: Study        Development tohelp models assess of potential the financial return associated various withfacility investment scenarios. organizers eventpromoters and Telephonewith Sio the representing interviews of online users current,and potential and past competitive/regionalcomparableof Analysis and markets. localfacilities. existing event of historical operations the of Analysis visitor industry stakeholders. number Aof follow EmpireCenter, Sioux Sioux Falls FallsConvention Theater, VisitorsSioux Bureau, & Canaries, Community Convention SMG, and o In- project, of the community site and tours. including Local outset market the at visit previous extensive Falls. Sioux in including work Past experiencemore with 1,000 arena,than center, conventionevent and theater ballpark, facilityother projects throughout Orpheum Theater, Stadium and Convention Center. Convention Stadium and Theater, Orpheum Process person interviews/meetings with local individuals, representativeslocalincluding with individuals, person interviews/meetings from Falls, ofSioux City Sheratonthe FalSioux - up telephonewereinterviews up local conducted also with area stakeholders. - specific informationder ived fromthe e country,the ux ux ls & ls Falls Arena, the r local local r 10 1.0 INTRODUCTION INTRODUCTION 1 . 3 Center, Sioux Falls Arena, and Orpheum Theater.listingorganizationsof A the interviewed by CSL presentedis below. Sioux the approximately topromotersorganizersof addition event and representing users past stakeholders,75 current in and Our research process considered feedback collected through greata in of deal Interviewed 41st Church Street Christ of FamilyLife , of Care Inc Professionals Child Family Federation turkey Wild National the of Chapter Dakota East Dynamic and Dance Cheer Department Education of South DakotaDance of Network Angler Dakota Costco Wholesale Click Rain City of Sioux Falls - Economic Development Home Society Children's Central Plains Dairy Association Productions, Inc.Cenaiko Catholic Foundation Community for Eastern South Dakota Resource Network Business & BashBella Consulting Heart Institute Central North and Heart Hospital Avera & HealthAvera Leadership Organizational Development Contractor General Associated SD of Ukraine Arise! Center Alpha LLC Partners, Ag Aerostar Inc International, ABATE of Sioux Falls, Inc. Dakota South AARP Stakeholders Shrine Circus Shrine Center & Convention Falls Sheraton Sioux Sammons Group Financial Sales & Marketing Executives, Inc of Sioux Falls Rosenbauer America Inc. Empire, Sioux the of Realtor Association Raven Industries , LLC Orpheum Theatre Center RuralNTCA-The Broadband Association Mycogen Seeds Midco Empire Hearts Sioux Mended the Little of Leagues Dart Oil M. G. Lincoln High Hall of Fame KSFY-TV Research Diabetes Foundation Juvenile Supply Johnstone Group ITA Huffman Productions, Inc. Empire Sioux the of Association Home Builders Helpline Center Gunn Productions LLC Fuel Bankcard Bank/PREMIER PREMIER First Automobiles FIAT Chrysler America of Services Credit Farm - person, telephone and online interviews withlocal Up Tempo Music Lessons University of Sioux Falls TriTech Software Systems OutreachThe Community System South Dakota Judicial Unified South Dakota ELCA Synod, South Dakota Council Safety South Homeland Security Dakota of Office South Dakota Music Education Association South Dakota High School Activities Association South Dakota Education Childhood Early Conference Childhood LCMS Dakota District South South Dakota Department Revenue of South Dakota Department Education of Association Dental Dakota South Society Dakota CPA South SMG Storm Falls Sioux Sports Authority Falls Sioux Sioux Falls Quilt Guild Sioux Falls Jazz and Blues Society Sioux Falls Irish Club Foundation Benevolent Firefighters Falls Sioux Sioux Falls Convention & Visitors Bureau Sioux Falls Canaries Farm Empire Show Sioux Empire Theatre Community Sioux Empire Christian Home EducatorsSioux Fa lls Convention Convention lls visitor industry industry visitor 11 LOCAL MARKET LOCAL2.0 ANALYSISMARKET ANALYSIS 2.0 LOCAL ANALYSIS LOCAL MARKETANALYSIS 2 . 1 Source: Esri, 2018. Esri, Source: Existing Sioux Sioux FallsMapHeatSioux Businessesof Number Falls Economy SFCC community destination for facility assembly The over has largest With governmental Falls, relatively Sioux As the adjacent 2017, employment, According increase) approximately household shown, Sioux event increased overall the a the there Falls investment. metropolitan city heatmap . next facility impacts Falls few facilities to income leaders the in economy, can Regional were Esri, income, five businesses the by or $ as largest 73, complex be nearly of a institutional presents years state described is in . more 913 geographic We which area Economic also influenced any tax major Airport number have of to 30 by . revenues than market expected population proximate South will percent, $ a group 85, throughout therefore development total conditions, be and 7 presence information 857 , 200 by of will Dakota discussed blocks and of to businesses in and many in of to impact businesses increase approximately conducted other downtown just 2022 the . is this of and corporate Since expected projects factors over system the event further demand critical section (an over other number are 2000, 250, a within Sioux approximate facility the review outside software and throughout aspects concentrated relocations, to nine . 000, factors levels the The continue next of inventory Falls Sioux percent Sioux complex of City’s businesses economy for five the of these supplier, will . an future this Falls Falls years, 14 to changes population control . There economy influence near of increase features in Average report percent . of public is Sioux event as from near The any the are the of of in . . 12 2.0 LOCAL ANALYSIS LOCAL MARKETANALYSIS 2 Lake Lorraine . 2 Recent or Planned Developments Sanford Medical Center Medical Sanford has and investing market experience, campus largest among been to Although • • • • • the In attract Olympic warm pool, water outdoorsplash pad, pool, among other amenities that. featuresand 2016 50- in a opened Center Midco Aquatic indoor/outdoor The retail space. a Jones421, new 200- residential units. downtownWashingtonThe Square project a includes mix of retail, office space and hotel. a and units residential and 130- The place over the past three years. have Airport Fallstaken Sioux the Regional at investments of million of $39 totalA addition development established population substantial . other employer . Named Other $ sports, not 174 acre Lake Lorraine lifestyleretail, center,includes which restaurant, office to these sectors all the million growth notable itself Forbes’ entertainment, of in types of growth population Sioux a . the as new Avera in which projects unit apartment complexunit apartment provides downtown officeboth and of a best a above Falls in growing developments $ new 42 Health the small help growth million with include surgical convention projects economic support economy city employs more within : Imagenetics for hospital help are than the business and development in and more directly ensure the hospitality other 9 , surrounding in 000 biomedical than Sioux building and public the employees, impactful 7 , careers long 500 industry Falls of assembly on and - people and Sioux term . their to Sanford in recently investment finance amenities 2017, the economic Falls, and medical events event/visitor is Health, Sioux industries, completed there currently . meter needed center in health Falls has the the 13 2.0 LOCAL ANALYSIS LOCAL MARKETANALYSIS 2 . 2 attraction. offers the will In Attractions highlights recently Specifically, to From addition the • • • • • Recent city, be at in Falls The Center The The open The The renovation. an market interactive able 2017. Lake including completed event 93- 116- Best new 107- the Regional near to or Several such to there room Lorraine these Planned room creates room location is 76- Western accommodate and the as learning room a currently Hampton are visitor and complex unique, recent “Brewer’s the Holiday Airport Aloft . a of Developments more state competitive planned AeroStay PLUS these Hotel industry or experiences . new Inn Inn in - than planned of up Ramkota undergoing Row” 2018. offerings - Hotel is & restaurants hotel the to hotel expected 5 Suites perspective, , - 5 advantage 000 downtown art , 000 & amenities, developments opened that Hotel Suites outdoor hotel relative Southwest people to a highlight have & . rooms . open is at $ There a Three Conference concert to there 7 planned and destination recently the the in opened include million in host Sioux have Sioux new are 2019 complex Sioux venue, to opened more numerous bars been : Falls’ offering Falls Levitt of have than numerous event history, in and downtown also existing ample 50 at the facilities the concerts opened science projects Falls, restaurants, city amenities Sioux continues in downtown, each will and Sioux that Falls begin culture year and benefit retail, Falls . to . attractions construction Additionally, adding The see . recently entertainment, and Stockyards two enhance to the to within opened there in three growing 2018 the Ag the attractions are new and . Sioux Experience area, When nightlife now is hotels Falls expected and six completed and craft open scene the event located other map breweries to a . package become year in on at amenities 2019, . Falls following Examples . throughout the a Park regional unique facility page and of 14 2.0 LOCAL ANALYSIS LOCAL MARKETANALYSIS 2 . 3 Local Existing Sioux Falls Attractions/Amenities Sioux Existing Attractions & Amenities inventory can must offerings Although Mall in The Also complex, The amenities Falls investments Arena/Convention As Map Key Sioux 6 5 4 3 2 1 shown, impacts . limit Sioux within Park, be Empire MallEmpire Sanford Sports Complex Sioux Falls Regional Airport Falls Sioux Downtown Zoo Plains Great Park Falls Attractions and Amenities and Attractions Falls making throughout its there accessed of Falls there and three hotel of the over ability will a attractions has Regional are lack the Great be miles, the rooms Center/DSPCC to by several been discussed it the of past attract easily car Plains walkable attendees Sioux near Airport, significant include three or attractions accessible large further the other Zoo Falls visitor years, which (as of event the Distance events to SFCC to and recent market, events mode depicted in and Sanford to amenities has is a 4.9 3.1 2.5 2.3 2.1 2.1 facility downtown fly subsequent amenities with located investment of - taking undergone in it by transportation. visitors Sports is significant complex important the surrounding place just Sioux within star chapter . Complex in over more at is attraction in - non Falls relatively close the to two than the of the note local complex . Additionally, and this proximity miles adjacent event $ Other 39 and that report The attendance limited million from facilities can amenity they Empire nearby . to map) visit and the the the all 15 in . . 2.0 LOCAL ANALYSIS LOCAL MARKETANALYSIS 2 . 4 including In convention Sioux In analyses In the 2014, 1997, Sioux Falls early the conducted, Falls the 33, and Stampede 2000’s Sioux 600 12, Event tradeshow 000- square Falls Sioux it seat Facility (USHL was feet Convention Falls Denny facilities determined History of hockey) began exhibit, Sanford in Center and to the 16, that investigate Premier the region 800 a was Sioux 12, square . 000- completed Center Falls the seat feet need Storm opened venue of at ballroom for a (IFL could a total at 10 football), a , 000 cost space be total supported to of cost 12, and both approximately 000- of 10, Augustana other acts events, tenants approximately served The Regional and As parking seat the Falls prior approximately seat 100 in previously the 12, Sioux Premier . as square Sioux tenants event top The 000- Sioux among Elvis and the spaces $ Airport tier Falls 24 University 243 seat venue Falls events, feet community Center Falls Presley, of performers million noted, $ $ others are room Arena the 117 Howard 1 of and . Canaries .4 market also meeting Based Sioux conventions million are . million men’s Sheraton . t just Stevie he originally Offering In located located hosting Wood . Falls . Sioux on its over The . Baseball . and space, Ray The the prime, Arena The Sioux Football Arena 60, on two women’s and Falls opened directly findings Vaughan, a Center 500 the the miles 8 variety tradeshows, the . Stadium, Falls , 000- is Arena, campus square SFCC in Stadium the south Arena is basketball of from seat 1961 & Elton the of numerous current is Convention Convention . feet of one as was new concerts, downtown at arena John and the and well a of of host teams home home total Sioux total community the the and feasibility has as to Center, largest Center cost sports 4 . to space of Sioux many 4 , Falls such 462- long , 000 the the of 16 2.0 LOCAL ANALYSIS LOCAL MARKETANALYSIS 2.5 facilities higher Sanford From rinks), Sanford The Denny facilities as Opened seating As providing venues existing organizers space sports the In order well shown, Sioux Pentagon Existing Sioux Falls Public Assembly Facilities Assembly Public Falls Sioux Existing an the events . Sanford available than as capacities Sports in Pentagon) . local to event in information Additional The their Huether 2014, Falls of determine excluding the that various that is indoor planner’s adjacent Complex Premier distance market the market, home to of . require is Family the Although perspective Sanford accommodate ideal sports on amateur whether local to Sioux from that Center that exhibit the perspective, we the a Match for large tournaments schools, also number Pentagon offer have the NBA this large Falls there sports and from highlights Point Sioux includes seating is G- at collected regional courts Arena, the advantageous are League’s of organizers a least there (six facilities, offers Falls state courts, Sioux any requiring capacity, indoor the can which the one and - are Arena facility and of a Sanford Falls Sioux - total the the offerings basketball be of national as a tennis reviewed may . the multiple youth - total for largest well seen art seating Arena of Falls limited Fieldhouse larger eight be indoor courts) and of as tournaments of as Skyforce, more offer fixed courts court data seven or indoor full amateur seven amount youth a amateur space and - seating the disadvantage financially . size associated . ( 62, indoor Of the fixed and previous largest local 000 gaps basketball of sports and those, South sports capacity, flat amateur square seating venue, sports events within feasible fixed floor with events tenants Dakota the complex to courts foot . However, will for Junior indoor at Median Average Sioux Arena Falls Institute Sports Avera Center Fitness McKennan Avera Center PREMIER Sanford Denny Stewart Center at University of Sioux Falls at University Augustana Center Elmen The Sanford Pentagon Facility and offering smaller be the discussed Football one Sioux turf the a championship facility), events Existing Sioux Falls Indoor Sports Facilities FallsSports Indoor Sioux Existing price large Falls Park in of the that Arena amount the renting (nine market Scheels do . court outdoor The not of the flat demand require Pentagon Sanford with Ice floor/court full Complex a - section seating sized a Pentagon Miles toMiles large is SFCC part 3.1 3.0 3.5 5.8 0.0 2.3 3.1 3.1 football (three space of capacity number Courts of this No. of is full the (such significantly fields) 2 3 1 1 1 1 2 4 9 report - Capacity 162- sized of Largest Largest Seating Seating of 12,000 3,625 5,273 7,200 Fixed as 3 1,842 4,000 3,250 . court . , acre 250. the ice - - 17 2.0 LOCAL ANALYSIS 2 LOCAL MARKETANALYSIS . 5 Median Average Sioux Arena Falls Theater Orpheum Auditorium School High Harrisburg University of Sioux Falls - Jeschke Fine Arts Center Brandon Performing Arts Center O'Gorman High School - Lorang Theatre Washington Pavilion - Mary W. Sommervold Hall Husby Performing Arts Center Denny Sanford PREMIER Center PREMIER Sanford Denny Facility this touring retractable draw As market The typically should in We summarize shown, the Existing Sioux report have attendance marketplace concerts potential be interested Falls also Existing Sioux Falls Sioux Existing there . noted seating, Sioux the We inventoried Arena are existing and also for that levels Falls in back currently events for other hosting these note therefore Public of fixed venues, of live less that with attendance fixed house - would seven seated Assembly Fixed Seat Event Venues entertainment than there has attendance their seating amenities, Sioux Falls, SD Falls, Sioux Harrisburg, SD SD Falls, Sioux SD Brandon, SD Falls, Sioux SD Falls, Sioux SD Falls, Sioux Sioux Falls, SD Falls, Sioux Market attract facilities the 2 venues, may , capacities 000 ranges Facilities potential venues approximately people. be in including events the and physical are this Miles Miles SFCC 10.2 10.9 and 2.2 4.2 1.8 2.3 3.8 2.1 2.1 0.0 to to throughout exhibit to estimates the range, Capacity . At Seating Seating operate distance 12,000 2,451 7,200 Fixed Fixed 1,800 1,900 the overall the 863 and 686 697 800 802 924 shows 4 and Orpheum , same 000 Maximum structural Capacity and Seating Seating in the from 12,000 2,453 8,000 age the 1,800 1,900 people. 870 686 697 800 802 938 the the may time, greater results and the seating Theater estimated not aspects Sioux management condition reflect of Sioux gaps within our Falls of minimum particularly outreach Falls of between the Arena the the of Arena market greater facility) the . and to Additionally, 2 Sioux FallsSioux , DSPC 000 large concert (such maximum market that that and or indicated as offer are small and 4 , Fixed Seat Event VenuesCapacity Seating the that 000 in limiting seating entertainment order more rigging events attendees can that accommodate to than its the capacities . determine Range capabilities, ability . smallest 500 It promoters is seats. to critical of whether attract events/performances promoted each load The to is - identified in/out and discussed assess there following event accommodate deficiencies, are the facility they any later exhibits actual that gaps are . in 18 It 4.0 COMP FACILITY3 ANALYSIS .0 HISTORICAL .0 OPERATIONS ANALYSIS 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 3 . Source: FacilitySource: Management , The Note: Sky Force, and Storm have their moved home games more up to 1 management spanning performance, and The 2012 137 10 23 77 8 9 6 purpose Historical attendance SF Arena Event Days by Event Type Event by – (2012 ArenaDays SF Event Amateur Sports Amateur Sioux Falls Roller Dollz Roller Falls Sioux SD State Basketball Tournament Basketball State SD Dakota Spirit Dakota Augustana Basketball Augustana All American Gymnastics – CSL Re search, search, Re CSL 2012 2013 128 20 18 66 9 7 6 of 2018 firm shortcomings Arena through this levels, 2014 that 14 10 31 79 7 8 8 chapter Operations 2018. operates event 2015 19 18 13 55 is and The - to mix - date facilities. to the 2016 inventory exhibit potential 62 24 22 11 and Arena, Meeting/Banquet Weight Watchers Meeting SD Corn Growers Meeting Sammons Financial Staff Meeting Staff Financial Sammons Aerostar other below 2017 71 18 30 15 and unmet DSPC such lists analyze 2018) 2018) 2018 41 11 87 25 and characteristics demand examples SFCC), key Amateur Sports Concerts/Comedy Convention/Trade Show Shows Family Meeting/Banquet Other Parking Lot ProfessionalSports elements for of we actual event have of Convention/Trade Show Convention/Trade a TIE Convention Sioux Empire Home Show Sioux Empire Farm Show Central Plains Dairy Expo Dairy Plains Central of Arena management’s further convention/trade beginning concerts the days To performances their tenants to general When years, years event events space analyzed facility the a begin Sanford low home by historical . reviewed days excluding from held in : increases decline is type However, the of to historical and the in important (excluding 55 a games at characterize late Sioux Pentagon total of at the market in family is operations in professional efforts event the 2014, show . 2015 generally Arena are the of e from Falls event vent DSPC 48 . in number expected shows . professional is reducing Other activity This event Sioux Empire Wacipi Empire Sioux Graduation Institute Technical SE Magic Men Live Pre-Party Augustana Graduation Augustana over providing Based the to Stampede, activity Arena presented The data of helped consistent, is generate Arena sports, the Sioux days . began of large due for for on overall event The event past has to a in the to 2018. Falls information mainly sports) Skyforce in increase six basis the majority 2014 several using increased either activity, Sioux days averaging the increases event pre total event to This from to adjacent - have at party the the a Falls activity 2017 years the and number the of projected a facilities growth provided which Denny summary each increased approximately Denny other loss Arena, Storm, event Arena in usage . exhibit taking Family Shows of youth/amateur Shrine Circus Shrine Ribfest of of can to . Sanford ticketed 87 days . event from Sanford for three Understanding the by all evaluate of event . be place each the SMG of during the Overall, past a largely days professional which 63. Premier high seven days events, of at number Premier (the two existing the over the However, Garth of in attributed there have sports year 137 Sioux years, third past 2018. utilization Center the including of Brooks’ in Center moved facility sports period was - seven event three party Falls 2012 total 19 and and or to a 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 10% 15% 20% 25% 30% 35% 40% 45% Source: FacilitySource: Management Sioux Falls Stampede, The Note: Sky Force, and Storm have their moved home games more up to 3 0% 5% . 4 utilize portions steady, Attendance could the setup, Occupancy occupancy, As 1 , 500 presented DSPC Historical for surpass 2012 41% maintenance significant 22% 7% 3% 3% 3% 2% averaging SF by TypeArenaSF Event Occupancy (2012 of its . Arena levels As the has largest in – 2013 26 37% noted CSL Re search, search, Re CSL 18% Arena 6% 3% 6% 2% 2% Arena the followed portions percent attendance, for more show), analysis and in a Operations has 2018 2014 24% 4% 2% 4% 2% 2% 9% previous fully other than a in of or shown similar 2018. below, utilized the more use with 136, 2015 18% 5% 8% 4% exhibits, Arena’s steady days), 000 Convention/trade than each Arena trend, sports/entertainment people 2016 20% 7% 8% 3% half segment and seating growth when occupancy experiencing of the per the 2017 24% 12% excluding 5% 4% Sioux since - is – to typically - total year date facilities. 2018) 2018) relatively shows decreased Falls . 2015 2018 26% 8 13% significant 3% 7% , Conventions 000 professional attracting arena and Arena and low seat significantly amateur Amateur Sports Amateur Concerts/Comedy Convention/Trade Show Shows Family Banquet Meeting/ Other Lot Parking Professional Sports . reached with capacity is In decreases starting in recent and no sports, excess sports a major available trade high years, Source: FacilitySource: Management Sioux Falls Stampede, The Note: Sky Force, and Storm have their moved home games more up to between to since of total approach remain 383,233 168,219 of tenant 67,206 33,306 40,890 55,097 30, 2012 shows, the 24 arena SF TypeArenaSF Event by Attendance (2012 in 000 the 2012 percent the Shrine – CSL Re search, search, Re CSL the should opening people these family Arena utilization 371,471 and 192,329 30,608 25,839 61,344 46,396 2013 second 2018 Circus in 2015, levels peak each . shows of 2017. and the 263,487 corresponding has . 102,883 has year 25,930 23,241 43,027 53,078 at 2014 and third DSPC approximately Based been . drawn Overall, meetings/banquets largest . 148,130 increasing - to on 23,389 50,793 41,955 29,317 - 2015 In date facilities. the current recent the to largest contributors the 33 number 126,564 31,467 29,671 37,007 27,729 in development 2016 years, percent bookings, attendance recent – 2018) 2018) of comprise attendance to ticketed (not years 134,826 20,497 39,599 34,303 38,580 2017 overall Arena counting and (approximately . the In events success utilization occupancy has terms Amateur Sports Concerts/Comedy Convention/Trade Show Shows Family Meeting/Banquet Other Parking Lot Professional Sports largest event been that of of . 20 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 3 recent identify A Source: FacilityManagement month nearly . October September August July June May April March February January December November 1 calendar Historical years, two of blocks March, - thirds of these all of Arena primarily availability events 1 of data all – 2 Seasonality CSL Research,CSL 2018 Arena show taking 3 due . As significant total to 4 place presented large 5 utilization at events 6 the capacity earlier, 7 Arena such occurred 8 for overall throughout as added 9 the during 10 Arena Dairy events 11 2017 the Expo occupancy 12 throughout first was and 13 quarter created the 14 has Sioux at 15 averaged of least in the 16 an Empire nine effort year 17

22 months . Sportsmen’s 18 percent to Additionally, highlight 19 of over 20 the Show year the 21 the 18 . percent past seasonality 22 . Although two 23 of years 24 total of event 25 . Arena It utilization is 26 activity important events, 27 has occurred 28 as increased to 29 well note 30 in as that the to 31 in 21 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 3 . Exhibit Hall Attendance by by TypeEvent Attendance Exhibit Hall (2015 Exhibit Hall Event Days Days by Event TypeEvent Exhibit Hall (2015 Source:Facility management, 2017. 2 Source:Facility management, 2017. Consumer Show Consumer Show Consumer Historical 173,765 48,757 48,072 51,927 18,544 2015 2015 105 260 26 39 67 15 8 Meetings and Banquets Meetings and Banquets and Meetings SFCC Operations Trade Shows Trade Shows Trade 169,206 44,124 47,641 12,726 13,770 47,943 2016 2016 246 36 78 31 17 54 30 Weddings Weddings Convention/Conference Convention/Conference 168,327 52,793 43,062 41,834 14,193 14,484 2017 – 2017 – 100 240 28 24 54 25 9 2017) 2017) 2017) 2017) Other Other product The period Plains spanning The the amenities require due percent, meetings/banquets Annual in consistent large three renovation should fairly As not mind, warrant operations Given between generate 2017. presented past available to overall adjacent consistent portion we event the reviewed decreases Dairy attendance be some with several a respectively 2015 nearly 2015 have and potential in noted location, project of level . days 2017. Expo respect of and element in exhibits services to and analyzed . years 50 event over the . that 2017. of in . . market among percent 2017, Trade expansion consistency For attendance Meetings . experienced age Attendance first the . to In during day . of highlight Due purposes the speaking the change/improvement three and from shows exhibit, demand events usage of to facility event July exhibit utilization and of a year 173, at exemplified have change among event at the utilizing the total with of of events activity for banquets, 800 and the analysis this hall 2017, SFCC, seen most the SFCC SFCC days SFCC, to related in consumer of analysis, usage including exhibit SFCC and , 168 booking the the thus significant the by period, staff, and event which revenue but to 300. largest . exhibit . these features Arena, space Conventions impacting the Pressure attendance the have a the systems, shows days decreasing single provide Attendance basic data decline decrease, halls Sioux generation decreased change, decreased our of within provides and event for event the the and consistent study Empire an and in activity additional future other only . destination the trade from important facility ballroom generated held by falling conferences taking from also some exhibit slightly approximately Farm events 39 for show of over data and/or 2015 takes event the convention place by the indication Show were three community halls attendance by from for 19 Arena Future increased to three also days surrounding trade into at previous percent 2016, closed and days have year the . three account in account space growth of year With the shows SFCC 2015 remaining to counts remained a is function, during over years percent Central year and mature largely period this could to for area over may and . the the 22 24 as 10 in is It a a 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 3 Source:Facility management, 2017. . 2 Source:Facility management, 2017. Ballroom Attendance by by TypeEvent Ballroom Attendance (2015 Ballroom Event Days Days by Ballroom Event TypeEvent (2015 Consumer Show Consumer Consumer Show Consumer Historical 2015 143,806 154 296 36,220 32,883 50,343 18,533 15 34 23 63 7 2015 Meetings and Banquets and Meetings Meetings and Banquets and Meetings SFCC Operations Trade Shows Trade Shows 2016 136,028 44,389 26,409 45,042 12,504 105 254 27 26 24 58 14 2016 Weddings Weddings Convention/Conference Convention/Conference 124,724 2017 38,712 26,587 39,349 16,354 106 241 2017 20 15 11 74 15 – – 2017) 2017) 2017) 2017) Other Other discussed From convention/conference Meeting/banquet Total within We and by 143, Attendance ability booking question largest and each previously 2017. event have 800 banquets, 2016 ballroom year a to the Attendance majority to total the also type book faced result later over discussed 124, SFCC among SFCC use analyzed is and ) 700 event larger the in in from of generally ballroom this . use perspective, consumer most over ballroom period at events . For days fewer conventions/conferences section trade activity the stabilized the example, markets follow reviewed consistent utilizing event between meetings past shows space . shows and meetings/banquets a three days pattern reductions related aggressive between use dropped (from the for 2015 and among years and . 2016 ballroom This 296 similar banquets, to and attendance . significantly and 2016 in the It conventions/conferences, booking to pattern that 2017, is weddings 241, 2017, to interesting priority dropped and and also the trade as or is of by with activity conventions/conferences 19 require summarized 2017, typical meetings and between event certain shows by percent) slight to tradeshows approximately within note with type in ballroom and event decreases the 2015 and . that for conventions/conferences significant Decreases the in industry, trade banquets types functions and the the . exhibit space annual between adjacent 2016 13 shows, are . and hall, percent between increases generate can This taking for given attendance raises meetings declining 2016 limit exhibits reasons issue (from when place 2015 and the the the 23 in is . . 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 3 . 2 Historical Exhibit Hall 2 Occupancy by Month (2015 (2015 Month by 2 Occupancy Hall Exhibit Exhibit Hall 1 Occupancy by Month (2015 (2015 Month by 1 Occupancy Hall Exhibit SFCC Operations – – 2017) 2017) weather total These Convention order events for SFCC international markets that exceeded during data May levels the be Territory conventions As that share Occupancy which and attributed presented, both American February a for to result capacity occupancy to necessary within facility maximum occurring the usage September the grow conditions exhibit such Gun practical year levels center when SFCC and SFCC conventions to Collectors is is driven SFCC SFCC of Guild as by unsellable hosting beginning halls trade to in levels below a occupancy Sioux ballroom events the occupancy exhibit maximum support the (excluding can facility exhibit of occupancy, by total from shows exhibit English by trade Falls 50 impact larger Association, . cannot space month to due percent amount are existing hall 2015 has . assumptions capacity reach are shows levels hall Annual June) rotating summarized to the Handbells occupancy have it reached be to holidays, over able would and may of space ability full 2017. (measured such among scheduled and approximated sellable occupancy and the to ballroom conventions indicate capacity, be sell November levels may as to a account past convention. peaks maintenance As in others necessary maximum generate the fewer space the be previously three . by that during immediately is Farm and Occupancy during turning exhibits . dividing higher for 52 such dates Occupancy within a to years above to center occupancy the to Show, a December On capacity days spring 53 renovation as away attract noted, than on annually reality the the an are percent 70 the percentages the and back has South average facility) total average a percent and presented is Good significant . in following added or inherent not also - that periods For to July fall over project to amount Dakota - is attracted back Samaritan can higher high a example, annual in occupancy, high event carrying of the portion in the in . booking . indicate page . - 2017, amount the Ag impact past demand of the Similar We months in activity basis, sufficient sold Expo high . June, adjacent colder convention of three also there excess the inefficiencies a national of the event 60s and seasonality periods facility during of occupancy business which note degree years were weather facility’s January indicate market Dakota space charts space that and and . has can the 24 for no to In . . 3.0 HISTORICAL OPERATIONS HISTORICALOPERATIONS ANALYSIS 3 . 2 Historical Ballroom B Occupancy by Month (2015 – (2015 Month by B Occupancy Ballroom Ballroom A Occupancy by Month (2015 – (2015 Month by A Occupancy Ballroom SFCC Operations 2017) 2017) demand data night inventory It with terms contracted) likely period during exhibit In conventions which presented intended that 2016 days We The and recent hall As is reviewing shown, have . conferences possible high room generate calendar between Overall are generating cases of years, low hall with this in also the to demand and night carefully on . the SFCC impact period identify outside little that Similarly, potential these during which that annual developed the significant year performance April market, generating will may impact ballroom following limiting . conventions . for exhibits, or is gaps a In considered and These which have ballroom generate for somewhat 12- ballroom there revenue many without an on September refined in month Center implications the potential data analysis occupancy dates page the there are the of cases, hosting occupancy significant and event events the existing even space, have ability . higher SFCC window, when revenue appear for We need . of tradeshows the during more been facilities the of daily for have booking follows are to particularly than developing calendar low low for to room levels creating future book and/or low such considered booked, use also be which occupancy the impact impact a guidelines impact eight in nights higher of have date development addition worked could seasonality of significant Sioux SFCC potential a from recommendations event potentially events events to sets averaged . low on impact events ten levels help Falls, exhibit with of . meetings, that a impact activity, sets per significant in are booking room pattern to of within SFCC are favor events are and approximately - and precluding day booked of SFCC accommodate event booked and at nights committed are ballroom basis of banquets, staff the challenges . similar least event sets event higher However, for also is within exhibit . to into by booked five The of the optimizing space identify space event considered to 60 space impact/room the dates (though conventions a consecutive halls any booking the analysis for percent 12- there ballroom . . into type, for . exhibit events during events unmet month These 25 not are the the the as of in in is 3.0 HISTORICAL OPERATIONS Day HISTORICALOPERATIONS ANALYSIS September 3 December November February January October August . March June April July May 2 KEY 2016 EXHIBIT HALL DAILY HALL EXHIBIT 2016 USAGE EVENT Consumer Consumer Historical Shows EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 EH2 EH1 1 2 3 SFCC 4 5 6 Operations 7 Meetings & Banquets 8 9 10 11 12 13 14 15 Trade Shows 16 17 18 19 20 21 22 23 24 25 Weddings 26 27 28 29 30 31 Day Conventions/ September December November Conferences February January October August March June April July May 2016 BALLROOM DAILY BALLROOM 2016 USAGE EVENT BRB BRB BRB BRB BRB BRB BRB BRB BRB BRB BRB BRB BRA BRA BRA BRA BRA BRA BRA BRA BRA BRA BRA BRA 1 2 3 4 5 6 Other 7 8 9 10 11 12 13 14 15 Both 16 High Revenue ImpactHigh 17 18 19 20 21 22 23 24 25 26 27 28 29 26 30 31 4.0 COMP FACILITYFACILITY ANALYSIS COMPARABLECOMPETITIVE AND 4.0 ANALYSIS 4.0 COMP FACILITY ANALYSIS COM 4 . 1 seating comparable facilities As part Competitive/Comparable Source: Facility Data – Data Facility Source: Note: Data include only facilities providing 3,500 or more seats. DECC Arena DECC AMSOIL Arena MN Duluth, Center Knapp Wells Fargo Arena Des Moines, IA t rke a M ND Fargo, Brown County Vet. Memorial Arena Green Bay, WI Lincoln, NE Lincoln, Bob Devaney Sports Center Pinnacle Bank Arena Bank Pinnacle Arena WI Madison, Energy Alliant Baxter NE Omaha, CenturyLink Center Omaha Center CenturyLink Ralston Don Barnett Arena Barnett Don SD City, Rapid Taylor Arena Taylor Rochester, MN Rushmore Ice Arena CenturyLink Center CenturyLink Shreveport, LA Hirsch Memorial Coliseum Hirsch Memorial Denny Sanford Premier Center Sioux Falls, SD Sioux Falls Arena Falls Sioux capacities, of . To this PETITIVE/COMPARABLEFACILITY ANALYSIS in begin, study some CSL Research, 2018 Research, CSL age, we effort, ways construction have to we identified Arenas Sioux have Capacity

S eating eating S Falls Fixed Fixed conducted 16,110

18,200 15,500 17,287 18,320 12,440 10,600 costs

4,741 6,742 7,152 5,000 3,800 7,480 7,907 9,455 7,800 4,600 8,500 6,200 5,200 8,500 7,200 10 . The

Capacity

(adjusted competitive C o nc e rt rt e nc o C S eating eating S N/A 16,980 26,700 10,500

16,130 N/A

17,287 10,230 18,975 10,400 14,000 10,300 12,000

7,377 6,411 6,000 7,500 7,800 4,356 7,000 7,200 8,000 exhibit an pened O analysis 2010 1990 2005 r a e Y 1966 1992 2008 1958 2002 1976 2013 1998 1967 2015 2003 2012 1977 2008 1984 2003 1954 2014 1961 to below 2018 and $80 mil.$80 in ($92.5 2018 dollars) mil.$12.5 in ($22.5 2018 dollars) mil.$117 in ($151.4 2018 dollars) Construction Cost Construction $6.5 mil$6.5 in ($50.6 2018 dollars) $48 mil.$48 in ($86.2 2018 dollars) $25 mil.$25 in ($29.3 2018 dollars) $2 mil.$2 in ($17.3 2018 dollars) $45 mil.$45 in ($63.0 2018 dollars) $13 mil.$13 in ($57.6 2018 dollars) $180.8 mil.$180.8 in ($195.7 2018 dollars) $76.4 mil.$76.4 in ($118.5 2018 dollars) N/A $88.1 mil$88.1 in ($96.3 2018 dollars) $291 mil.$291 in ($398.6 2018 dollars) $36.8 mil$36.8 in ($40.4 2018 dollars) N/A $24 mil$24 in ($32.8 2018 dollars) N/A $56.5 mil.$56.5 in ($82.7 2018 dollars) N/A $117 mil.$117 in ($124.6 2018 dollars) $1.5 mil$1.5 in ($12.5 2018 dollars) comparable of dollars), highlights various owner physical important markets and and operator throughout Duluth Entertainment Conv. Ctr. Conv. Entertainment Duluth Drake University County Polk wner O Duluth Entertainment Conv. Ctr. Conv. Entertainment Duluth City of Fargo of City Metro Sports Foundation Brown County Brown Brown County Brown University of Nebraska City of Lincoln of City University of Wisconsin - Madison - Wisconsin of University Dane County Dane University of Nebraska Omaha City of Omaha of City City of Ralston of City City of Rapid City Rapid of City City of Rapid City Rapid of City City of Rochester City of Bossier City Bossier of City The State Fair of Louisiana City of Sioux Falls Sioux of City City of Sioux Falls Sioux of City aspects operational . of the each characteristics country market’s that Duluth Entertainment Conv. Ctr. Conv. Entertainment Duluth Drake University Spectra r to ra pe O Duluth Entertainment Convention Center Convention Entertainment Duluth City of Fargo of City Metro Sports Foundation PMI Entertainment Group Entertainment PMI PMI Entertainment Group Entertainment PMI University of Nebraska SMG University of Wisconsin - Madison - Wisconsin of University Dane County Dane University of Nebraska Omaha Metropolitan Entertainment & Conv. Authority Conv. & Entertainment Metropolitan City of Ralston of City City of Rapid City Rapid of City City of Rapid City Rapid of City City of Rochester SMG Encompass Sports Encompass SMG SMG primary may of both offer fixed competitive some seat level arena and of facilities, competition comparable including or arena are 27 4.0 COMP FACILITY ANALYSIS COM 4 . 1 athletic the arena (in indoor, Given available Rochester) Premier Competitive/Comparable the facility 10,000 15,000 20,000 25,000 30,000 35,000 fixed 5,000 programs Source: Facility Data Data Facility Source: facilitiesNote:Only with 4,000+ fixedwereseats considered. in recent PETITIVE/COMPARABLEFACILITY ANALYSIS 0 each Center seat of Rochester, MN to at 32, development 7,200 7,200 7,200 competitive arena . Average = = Average Median = least On and 24,000 21,800 700 average, – Arena venues (in 4 CSL Research, 2018 Research, CSL , 000 Duluth, MN Duluth, Fargo) 13,788 7,377 Arenas 6,411 6,411 . and seats. of . there Among the . comparable It DSPC is are Rapid City,SD Only Facility 1 Facility 2 Facility 3 Facility important 10,400 the 17,400 7,000 7,000 a Rochester total and 11 market markets the of GreenBay, WI to nearly 10,500 18,000 continued note 7,500 7,500 . provides analyzed As that 22, presented, 000 Sioux Falls, SD Falls, Sioux the operation a 12,000 20,000 8,000 8,000 single (including arena largest it seats arena, is of three Lincoln, NE not 16,130 24,037 Sioux the 7,907 7,907 in while uncommon Sioux facilities each Falls), Des Moines, IA Omaha market, Falls 16,980 24,132 7,152 7,152 the (in for Arena, Fargo, total (the or markets Shreveport, LA ten largest number we Omaha 14,000 24,300 10,300 10,300 percent have similar metropolitan of and examined market more Madison, WI Madison, 17,287 27,517 Madison) 10,230 10,230 to Sioux than - wide the market the are Falls Omaha, NE Omaha, arena total 18,975 31,131 7,800 7,800 4,356 number all to in inventory home seats provide the of set) Fargo, ND to ranges 26,700 32,700 total 6,000 6,000 NCAA more of provides seats arena from Division than within seats three 7 , one 200 28 I 4.0 COMP FACILITY ANALYSIS COM 4 0.00 0.02 0.04 0.06 0.08 0.10 0.12 0.14 0.16 Source: Facility Data Data Facility Source: facilitiesNote:Only with 4,000+ fixedwereseats considered. . 1 Rochester, Competitive/Comparable 0.033 MN Average = = Average Median = 0.055 0.065 PETITIVE/COMPARABLEFACILITY ANALYSIS – Omaha, NE Omaha, CSL Research, 2018 Research, CSL 0.034 Des Moines, Des 0.038 IA Arenas Madison, WI Madison, 0.042 Duluth, MN Duluth, 0.049 Shreveport, 0.055 LA Green Bay, 0.057 WI Lincoln, NE 0.074 Sioux Falls, Sioux 0.078 SD Rapid City, 0.119 SD Fargo, ND 0.137 population but result below 12, exist, be These Premier If overall (approximately ratio and regional Fargo, capacity low Sioux 7 highest relative has indicates statistical seats market’s calculated To , 200 the 000 somewhat further the ratio that comparable Sioux the Falls seats in the in average) data seats, of with such to lowest relative each Center total a population market indicates a average eliminating area the the ratio slightly ranks Falls evaluate 0 and large suggest .078 ratio 32, inventory dropping ratio market market oversized . ratio . . population to 24 700 and a Arena would arena high ; among the total population below of while a seats of percent of Arena and total that small the population, to among market the of seats were the 238, provide markets, seating for its Rochester, average the total arena compare the seats Arena 100, ratio capacity per total metropolitan A to the 11 per competitive above . population of number high combined no seats, a markets 215, has capacity market, to person seating while total seat person with and longer would 0 each ratio with may 900, .05, the the 29 we to of of a a a . . 4.0 COMP FACILITY ANALYSIS COM 4 . 1 flat arena accommodating curtaining capacity accommodated To As increase shown, understand floor Competitive/Comparable venues than Arena “dirt” the system PETITIVE/COMPARABLEFACILITY ANALYSIS . currently types events whether However, usage at these the to of Arena in provide (such events event available existing there events and as segments Arenas currently for are Sports Tenants Rodeo/Bullriding Religious Events Sports Non-Tenant Trucks Monster Meetings/Banquets Shows Family/Ice Conventions/Tradeshows Shows Consumer Concerts Shows Comedy Sports Amateur Denny Sanford Premier Center monster the such event at a any the more DSPC, as sectors opportunities . Arena being trucks monster Market intimate as . held well such Additionally, and demand trucks, Listing Listing of Types Arena of Events at as experience. as rodeo/bull for the the concerts, added Sioux types performing research performing riding) Falls of Sports Tenants Religious Events Meetings/Banquets Graduations Fundraiser Shows Family/Ice Conventions/Tradeshows Shows Consumer Concerts Community Events Shows Comedy Sports Amateur Sioux Arena Falls evet family Within events presented Arena types arts typically shows arts Sioux currently and at are events the and Falls, require rodeo/bull generally later Sioux sporting being tend in the facilities this Falls held to similar DSPC riding events Sports Tenants Rodeo/Bullriding Religious Events Arts Performing Trucks Monster Meetings/Banquets Graduations Fundraiser Shows Family/Ice Conventions/Tradeshows Shows Consumer Concerts Community Events Shows Comedy Sports Collegiate Sports Amatuer Industry Industry utilize report at Arena, with competitive/comparable and events in . smaller, nature has a numerous we larger been are have to more not those flat conducted analyzed currently performing intimate floor held space, at the arenas. to rotating facilities competitive determine arts event as well venues to mix or the as ones and the currently larger Arena are comparable potential that currently . seating offer These being to a 30 4.0 COMP FACILITY ANALYSIS COM 4 Source: Facility Data – Data Facility Source: Note:Only facilities with 5,000+ fixed seats wereconsidered. . Sioux Falls Arena Falls Sioux Denny Sanford Premier Center Sioux Falls, SD Coliseum Hirsch Memorial Center CenturyLink Shreveport, LA Arena Taylor Rochester, MN Rushmore Ice Arena Arena Barnett Don SD City, Rapid Arena Ralston Omaha Center CenturyLink Arena Baxter NE Omaha, Veterans Memorial Coliseum Kohl Center Arena WI Madison, Arena Bank Pinnacle Bob Devaney Sports Center NE Lincoln, Resch Center Brown County Vet. Memorial Arena Green Bay, WI Scheels Arena Fargodome ND Fargo, Arena DECC AMSOIL Arena MN Duluth, Center Knapp Wells Fargo Arena Des Moines, IA t rke a M 1 Competitive/Comparable PETITIVE/COMPARABLEFACILITY ANALYSIS CSL Research, 2018 Research, CSL Arenas Augustana University (NCAA) University Augustana Stampede (USHL) (NCAA) Phoenix Current Tenants Mudbugs (NAHL), East Texas Baptist University (NCAA) University Baptist Texas East (NAHL), Mudbugs (ECHL) Rush (LFL) Heart (NBLA), Chargers (CIF), Beef (USHL), Lancers (NCAA) University Creighton University of Nebraska (NCAA) (USHL) Capitols (NCAA) Madison - UW University of Nebraska Omaha - (NCAA) University of Nebraska Omaha - (NCAA) Force (USHL) (NCAA) NDSU HockeyUMD (NCAA) (NCAA) University (AHL) Drake D-League), Wild (NBA (IFL), Wolves Barnstormers , Gamblers (USHL), Blizzard (IFL) Blizzard (USHL), Gamblers , , Storm (IFL) , Storm University activity playing hockey Arena In collegiate considered The facilities arena venue of the the majority . case in facilities men’s and number In and regularly late sports leadership sum, of in indoor revenue Sioux and our 2014. of have and more tenants host women’s analysis the Falls, football indicate type These a events than at mid . primary the With the of - are 75 home franchises sized events an current Denny from aging this percent overall home sporting basketball three market, in Sanford have tenants facility mind, . to satisfaction of tenants Augustana one provided competitive event we Premier fixed games occupying and or . conducted more - seat tenant, with conversations a University at Center steady and the professional the arena dates an while facility comparable Sioux is source inventory home at started venues . three Falls each with 31 or to of 4.0 COMP FACILITY ANALYSIS COM 4 . 1 Competitive/Comparable PETITIVE/COMPARABLEFACILITY ANALYSIS Five Arenas - Hour DriveHour Population Time drive - non providing Fargo St Regional reach such, can The hour current From of population We distance significant The population Rapid to (with markets in . comparable Sioux the have Paul Premier draw local population - population two in relative and City comparing a SFCC adjacent . market prepared convention such conventions a Falls (and arenas), events from Rapid attendance can base base competitive Center to business . and/or as be ), . base will is levels competitive surrounding to City Smaller exhibit Omaha the considered a have important the comparison . and perspective, impact that competitive have from population Several significantly SFCC challenge is five . Arena, (with state markets an - facility within hour From and . event in Sioux Rochester, less arena of and three understanding as of comparable these population in markets a base a competitive options the an and well larger regional Falls attracting relatively of significant or arenas) five arena Duluth, markets attendance captured convention as against Omaha, that as hour in the in levels markets large summarized Des perspective, increases and Sioux in the SFCC nature Fargo portion drive offer terms a within Moines, Duluth, Lincoln market similar driving variety center levels Falls, draw . . time five 32 and As of of in a - . 4.0 COMP FACILITY ANALYSIS COM 4 . 2 sellable On Fargo Sioux these average, Competitive/Comparable . Falls, competitive Meeting space, PETITIVE/COMPARABLEFACILITY ANALYSIS discussed there the and Summary Totalof Summary Space SellableConvention and SFCC is ballroom 111, later comparable currently 400 in Convention space this square study, ranks markets levels feet must 10 Centers at of th suggests the out sellable also SFCC of be the that taken event are 13 venues, added also into space comparatively account space and among behind for when similar the smaller low developing SFCC among comparable could As contribute convention physical study sellable comparable throughout We and factors room These indicated comparable and that for and previously could have markets this ballroom may destinations competing help inventory, data effort, the that market space identified study be be are characteristics to justify convention are and the are somewhat convention to such considered defining facilities space direct we noted, used offered supportable the include U visitor available facilities visitor . future .S have as 12 . . SFCC competitors, We to that Duluth, a future competitive centers industry isolated understand are within need . facilities repositioning therefore amenities, those have . . may However, within and With program planning The event Rapid for each considered offer also that from resources offerings, competitive adjacent and approximately significant as and potential conducted the City facility, accessibility market some considered the well larger recommendations markets of to comparable level and the Sioux redevelop as and in exhibit level of metropolitan for including the demand Arena of increases this other and . an convention how both the planned Falls The 60, of how and analysis. comparable analysis highlights site SFCC mid convention competition 500 these markets factors or competitive other exhibit, CVB . some - in . square sized As . new expand areas. SFCC space, factors A part of staff important unique review facility the of selected facilities markets meeting centers various feet or of space these hotel their have total may this and are of to of in 33 4.0 COMP FACILITY ANALYSIS COM 4 . 2 Competitive/Comparable HQ Hotel Rooms and Ratio to Total Sellable Space Sellable to Total Ratio and Hotel HQ Rooms PETITIVE/COMPARABLEFACILITY ANALYSIS Hotels within ½ Mile the of ConventionCenter Convention Centers sellable the markets below Convention properties headquarter It quality the hotel across Suites comparable that the comparatively convention impacts important ranking As convention well select adjacent - non The beyond is presented, number Sioux inventory also supply the local as rooms the convention (which properties Russell the . the existing convention 10 important such exhibits Falls The average considerations that convention th events center ratio and Center ability of market within hotel among of low will there convention headquarter as are Inn Avenue) location convention Sheraton of . . summarize Lincoln, space will centers, property headquarter attached and of be and - one Any is to center average are the consider its connected likely located market the median significant . half and of 665 hotel as with 13 and NE hotel space, . the Super hotel quality require or . mile is a total Headquarter the venues, headquarter and This tradeshow approximately expected adjacent respect the number base for hotel potential rooms to rooms of number 8 Sioux hotel increase , inventory properties Madison, the added inventory the the which to rooms or markets to proximate SFCC, of to SFCC accommodate in rooms Falls to just market hotel and its of a Sioux are headquarter hotels open in property convention to of hotel WI three ability includes ranks SFCC within and not approximately the over rooms within associated . room considered Falls, in are in When to typically total offers rooms 2018. blocks space 4 half is to any one a th inventory full one within the adequately convention - out the attract of center sellable hotel - considered community - half of 243 - 13. within service, Additionally, to Sheraton half considered Holiday of away economic and the accommodate what - 156 . rooms These mile rooms town and near mile When square is one competitive are from sized center is national comparable of Inn accommodate visitors Sioux . the data as of - considered available, cannot contained the half considering This convention and the ; of the Hotel footage a SFCC however, are SFCC suggest the ratio Falls mile . larger SFCC, SFCC, brand ranks fiscal grow also . The and and 34 665 as to to of of in & is a 4.0 COMP FACILITY ANALYSIS COM 4 . 2 Competitive/Comparable Competitive/Comparable Half PETITIVE/COMPARABLEFACILITY ANALYSIS Map of Half of Map Convention - Mile Amenities - Mile Amenities Centers by attractive, selection roadways, hotels, convention, nationally, terms mile convention nightlife highlighted Additionally, There As surrounding indicate As markets inventory development convention It SFCC rank Park event is presented the of low (KS), has reasonable are of restaurants the quality . that . planners . options walkability, characteristic. seven improved pedestrian While event and whose centers, creating hotel, SFCC when the the a of in tradeshow of dining majority SFCC current the the the . . planners restaurant within to convention the considering and The In and nearly available second walkable a friendly while suggest is general, and convention nightlife adjacent provides inventory barrier lacking a of Generally activity nightlife have six half markets and exhibit, these environment restaurant centers that times restaurant, centers . conditions options exhibit some mile to entertainment increasingly of for center options businesses hospitality any pedestrians walkable there such the the are of variety summarizes within in and SFCC significant the number and urban also are as are within in hotel, dining Rapid considered for one competitive competitive increasingly urban hotel an and will product located . are areas attendees, one - retail average available half entertainment be options the City These increase product located - areas half predicated mile tend as in current and (SD) the mile less an being and and of surrounding of that limitations within the to entertainment important 40 has across walkability and the in rank of urban comparable comparable inventory data provide sought dining on the amenities SFCC - non improved Overland one further well clearly SFCC major sites, - local . half and site out are the 35 an of of in . MARKET DEMAND5 .0 MARKET DEMAND DEMAND MARKET .0 ANALYSIS 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET of important familiarity online potential comparable/competitive Our 5 research event The . 1 the • • • • • • • • • • • • • • • • • • • market analysis TriTechSystems Software SouthSynod, DakotaELCA South DakotaHigh SchoolActivities Association SiouxFallsSports Authority Sammons FinancialGroup KSFY JuvenileResearch DiabetesFoundation Home First Dakota Cenaiko Catholic Augustana Aerostar ABATE Potential Current/past Potential Current/past 15 potential Current interviews participating in venue - Premier basis with TV Builders four of Angler demand Productions, Community of International, Sioux future future . and University the users local categories from It Bank/Premier with SFCC Arena Arena Past Association Falls, is analysis SFCC Arena market which organizations be also current Foundation Arena users users facility Inc Inc considered and Inc : users critical customers . . to conditions, commenced the of Users begin and Bankcard data the Sioux that past Sioux is . estimating help In presented Falls the this users historical Empire with form opinions section, market, of a future a below series the basis venue of we their Arena . demand current/past of for present operations telephone feedback . future Given . A demand listing Arena is their and and and an than facility with Although following solicit Survey availability summarized events The • • • • Arena’s several other the right size forright size event. our the The Denny Sanford Premier Center is too large and the Arena is just aren'tvenues available. other especially whenevents, provideprettiest it does but forcity, venuefunction in the our basic the a not combination flooris it has as of space It and seating. well, We Sioux Fallsand eventsthe Arenahost various sporting worked Floor space able is toaccommodate 2,500people. Arena greata The is lowcostDSPC. alternative tothe respondents in feedback at : the the local the are physical seating in Sioux market the facility venues all as Date Availability Desired Seating… Desired exhibit Falls commonly were capacity, shortcomings, to . that including Sioux FallsSioux ArenaStrengths Location the A first Arena below Other can Price sample strengths location, asked accommodate . cited is the more it of DSPC an strengths is 14% competitive comments 21% 21% open currently of than 29% and the - ended events 50 the Arena associated years the Sanford collected rental question at only . 86% old much Responses rates, mid Pentagon and with include designed - lower size and operates hosting arena . date rate are the 36 to 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET • • • • • • • • • General Modernization Current 5 categorized . such a sharp sharp contrast a such fromPremiernew the dated this Center tovenue. concessionsthe area, green rooms, could etc.all updating. use It just is currently fromatmosphere dated Specifically that Updating the exists. Stronger Wi Artwork in common areas. Improve concessionareas. restrooms.Updated/modern users.end an I believe primary updated for facility the "facelift"to is need as the us, modernization. simply and is forneeds it old fine venue is size, its of type That enter Modernize thefacility. of inside the Theentrance good, is oncebut you building. old year be towould providesufficient updated an look and feelnearlyof the 60 outside improvementscosmetic and inside minor so structurally sound, is building improvement.the feelneed However I that aspects a hardlargespending be ofmoney,it would Without sum coverto all 1 Current - and you step back in time. in stepback you by - past Fi throughout.Fi type and users Past and include Arena were Users asked : (continued) what, if any, improvements to the Sioux Falls • • • FacilityOther Improvements • • • • AmenitiesHotel/Hospitality Larger floor space. from exhibitors.and attendees Parking ramp moresimplyenough.Add is loadingnotand truck bays docks, one restaurants,More coffeenearby shops, etc. biggestcomplaint. Price the be rooms ofto seems A more affordable lodging option immediately adjacent tothe venue. bar/restaurant district. Provide frequent (bus/trolley)trips fromcomplex the downtown,to More full Arena - and servicenearby. hotels – surrounding the lack lack parking theof number theis one complain I receive area they would recommend . Suggestions 37 are 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET When 5 any, understand convention users . 1 impact considering Current were space how asked removing and that . The the Past whether could results the potential Arena Arena effect their are Users redevelopment current would presented event (continued) have could and in past on the be of their exhibit users the accommodated Arena, event, . below To determine it current . is important within and what, SFCC past to if accommodate facility space Those the accommodated past As • • • • • • • presented Arena Center, room for activities in one room. all Space for closeto 3,000,10 areas, and lighting. stateart sound ofthe stage withprojection from back, the area for buffet areas, bar for seating approximatelyBanquet 5,000- 1,000 people grow we may existingspace. the of out currentThe grow conventioncenter we as but space to works, moreNo 10- than Room forpeople 600 in fixed/portable seating. space open All toallow for more sellable floor space. space drive semi a toenoughAllow Arena were users amenities were asked users who in their to within the they be what could event surveyed exhibit, removed would traditional, footceilings and HVAC.good type be . Responses of accommodated need approximately and space, indicated - foot ceilings, walking path existing path to walking footceilings, flat within redeveloped seating, floor include - potential truck into the space. space. the intotruck that exhibit/convention 62 within : 7,000. Space 7,000. Space for large ceiling . percent their convention exhibit/convention height event of current and could space space other and 38 be to if 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET with rent their order types ceiling As Responses be The 5 Arena occupy We . 1 • • • • • presented, accommodated 38 have more the booked. venueover Premierthe Center,Premier the plus Center already was Arenathemorepricing on was Because the affordable,this chose we adequately notwould meet our needs. convention concert space A We small venue. a space as utilized the ceiling height. the and needs Arenaflymid test tothe organizationMy uses elevatedan venue.type seating Wehost separate sporting and arts fineevents where need would we boards, etc.,something general floor space can't provide. video systems, sound lighting, seating, need host events we the beneficial eventstothe are we hosting or bidding. However, some of instances,In some more conventioncenter space be would very event of to (approximately heights, percent Current all events accommodate facility also traditional, available could include many identified could of and and is be current not the within Past other accommodated exhibit current be 69, flat following affordable their 700 lost Arena a floor and offerings exhibit/convention select space gross to event and past convention the Users : relative past square . set provided market users typically within Additionally, (continued) of Arena who feet) very center to the if within the found the space indicated . users Premier large Arena space Arena - although size paradesize balloons in both were require events arena . were Center, . that the Therefore, asked it type to they SFCC that fixed is be the likely venues could currently why replaced seating, and price these that . not not the to in Falls, even largest typically many We full ballroom were benefit impact turning square building the their impacts occupancy facility These These These • • • • also building SFCC Home Sioux Sioux Central without completed space and other discussions full characteristics generating expansion events feet the . away not note users, . space building it Empire Empire Additional Builders and Arena, needs users of viable is event Plains significant that . exhibitors therefore exhibit for the with The the . program capability Sportsmen's Farm suggest an and to users segments SFCC hosting Dairy Association majority full representatives associated undertake contiguous expensive are space to flat Show building not which Expo were and collect important an meetings floor . and highly would Additional of in overall the interviewed Show can of expansion will SFCC which space order economic, exhibit users suggestions the market likely meet impact of be to and need Sioux expansion expansion the to indicated tend consider breakout included space receptions that their support in based via for following Empire fiscal facility to general more telephone for they was require needs . when meeting solely that would in improvements and the would most flat revenue events our was . . an added a sizing on floor Detailed financial Several have to analysis noted also presence additional rooms leave the : further and event to any noted space needs among the events draw and that interviews economic operating of potential evaluate space in market . among facility 50, added of Sioux could from full It 000 39 are the at is - 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET concert/entertainment Modest ability In interviewed To 5 following Although events could to (given appears attendance may . 2 . order further • • • • • • The exist provide to o seating inability limited lack l its Future ack at verall investment to to Arena’s attract seven several modern the gauge increase of of be for levels • • • • facility a a important quality Arena back a capacity Sioux to AEG Huffman Bad Live Nation traditional rigging the promoters such segment smaller the create of equipment/amenities - ranging River Music Live of Arena concert management in Use the potential and Falls events - house events grid l the imitations Productions a advantages organizations – feel of seating more loading Entertainment of Arena to Sioux suitable the from in and amenities touring of each for host the Series intimate entertainment the entertainment additional capacity, 1 and Falls dock (some recent responsible , year 500 Arena, for to concerts live organizers a interviewed . hanging and and Arena to setting strong and promoters entertainment. past Events including broad 4 the artist event , 000. much would and market • • • focusing for resulting events modern for preference ProfessionalRiders Bull Group International Artist Beaver Productions services of availability, activity expressed booking other smaller Based larger focus smaller, concession, have that in lighting on inefficiencies this at on live to seating the on shows/events these for the the be larger cost and sector, no entertainment these Sioux addressed using Sioux and venue restroom, - interest sensitive comparatively types capacity), events) sound Falls a conversations, Falls the with number and of in . Premier Arena dressing/locker equipment Arena, regard events These improvements hosting contacted opportunities events of low can . include, facility we to Center future load there costs cater have with for the related in/out modern but room could are and limitations allow concerts not other limited the such and facility that to other the areas have following to live negatively capture entertainment : six impacted to eight the additional Arena’s 40 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET according the To 5 10,000 12,000 and capacities As capacity filled percent . 2,000 4,000 6,000 8,000 2 Source: Pollstar,2018 provide previously promoted other 0 by Future of range the to such a as box Pollstar, national Sioux Arena touring small noted, for office shortcomings touring Falls Use as there event a ticket events trade 4 , (continued) Arena 000 promoted are perspective sales publication taking and may . numerous Of as were impact the place – large acts Entertainment Box 12,000 Office past and 1,800 in Sales four Ticket months Between on between more for at facilities across the as potential the the 12, than Arena’s concert 000. Sioux the the that 400 future capacities Events United The current Falls touring can industry current Sioux accommodate Arena States difficulties promoted . of Falls . gap 2 between , Issues 000 in Arena and with the events events such October market, 4 usage, regard , 000. as that with the As the to 2017 between occurred less age booking such, following and than of there the 2 January nationally , these 000 2 , facility, 000 chart may and types attendees, 2018 summarizes 4 be the within , 000 of significant that rigging events seats, the and sold past . capabilities, has the the between opportunity box the four DSPC potential office months, 1 will , 800 load to ticket accommodate and - within in/out to approximately be sales 12, increasingly this 000 limitations, for seating tickets, event all 48 of 41 5.0 MARKET DEMAND 5.2 ANALYSISDEMAND MARKET Future Arena(continued) Use – Youth and Amateur Sporting Events Sporting Amateur Youth and in Youth Data have SFCC/Premier state and members/spectators participants the square requirements from Survey • • • • • • the USA Gymnastics USA South DakotaHigh SchoolActivities Association On StageAmerica NHSCA Wrestling Spirit Dakota AmericanAll Gymnastics and Fitness types amateur individual collected and therefore interview and footage, research national of amateur facility of sporting (i from .e, sports each conducted Center) process parking, is level complex /amenity used sports these of sectors events per for the are for etc to extensive organizations tournaments representing .), tournaments/competitions, specifications, define listed improvements future participant, and are across below discussed other incremental events, telephone a . wide facility/destination and include a hotel amenities, growing needed on competitions historical spectrum the event interviews likelihood requirements, following to sector number potential attract and average of • • • • • . with sports preferences for Event of Youth Basketball of AmericaYouth Basketballof USA Wrestling Sports ProductionUSA USA Powerlifting Judo USA expected pages the of using arena for planners number courts/amount sectors events at facility/complex . the the the venues number Arena, . . Arena regional, of included of Results family youth . and We (or of of 42 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET Association, Potential competitive sponsorship planners options restrooms, larger the facilities from represent Arena “lower currently accommodated One the proximity within venue gymnastic indicated Gymnastics Gymnastics 5 Planners . 2 Arena parking organization two indicated for national Future the bowl” similar to new and did evaluating noted to location an four that meets Arena concessions four option and organizations a USA event’s caution Arena and seating, users planners higher to competition by the that that connectivity days, to . and five Gymnastics that the as when advertising those Planners from Use Arena national if first the somewhat that competitions number 400 neighboring potential the both currently and bidding expressed (continued) moderately this few to they at facility that to has audio of 1 to the segment , venue also years the of 500 and which require the have isolated opportunities for annual restaurant been hosts DSPC were Arena visual . athletes, SFCC Sheraton stressed USA the interest The in – options priced previously are Youth Sioux include facilities organization’s to effective . a floor events and from capabilities and/or Sports Specific be elements regional and and and Arena for in the Falls, were the upgraded, size more the would for 1 the Premier combined Amateur with Production entertainment utilized , importance for 200 Sanford and improvements South noted can and the urban/walkable gymnastics . Sioux that extensive to Additionally, national accommodating seating make Arena serve that there 3 Center as Dakota the , will Sporting 000 Pentagon arena Falls . strengths future . Arena of as spectators need is In capacity event the . A/V These options, competition High potential - being USA a include total, Arena convention premium Events fitting growth Arena amenities . capabilities to for that School Gymnastics of events of be . within their these and their . the updates the “starting” to allow However, improved could a seating facility draw viewed Sports Arena, center at larger . range users event close more and the for be to is a . 43 5.0 MARKET DEMAND second Sanford Planners Cheerleading 5 ANALYSISDEMAND MARKET their space offer spectators, regional with given organizations It expenses familiar 3 prospective accommodate School Potential both Arena basketball Sanford requires , . 400 2 should the lighting similar event . that total if Future Sports level, with Pentagon Arena Pentagon investments planners events . of be new competitive . attendees cannot several users Planners noted prices the requiring and Arena youth/amateur Association, noted and a drawing facility . . staging represent to performance that was a be for cheerleading There Specific Use rent portion were and facilities that of accommodated space spectators planners emphasized due (continued) more past a is capabilities 250 On portion made the issues a a of to rental sporting regional Stage total potential to than the such date space Arena’s events indicated 500 to to SFCC of of noted but 2 – update the come as America availability , the peak 000 Youth three were within event events are the for note importance . and exhibit include 20, cheerleaders to that a more Corn hotel the potential and also users the regional that 000- and the a held the Arena, Amateur hall curtained Palace first and modern room square the mentioned flat USA the at of main of at existing floor new booking the the floor cheerleading lack enhancing Sports and the nights (Mitchell) and reason and Sporting Arena annual foot Arena in of SFCC, space if backstage/warmup dancers order by Arena restrooms . have Production it priorities floor was Potential include planners for have the events, increasing or available Events more to competition does moving financially Swiftel Arena’s access as would moved the . during or well locker . not ranging new Planners concessions at Additionally, Center South their them their meet value their as be the users room feasible to the area 3 from events , . sufficient overall return Arena 000 Dakota the event proposition, (Brookings) Limitations from Augustana . who and needs to 1 to , . on 400 larger These to to to these office event 4 were High This , rent 000 the the the the to to of 44 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET one five USA Arena tournaments locker options, events that planners Planners Arena bleacher typically attendance Planners determined accommodate Martial Martial event South wrestling Based Wrestling 5 DSPC . 2 to to wrestling Judo . between would for two Dakota Future rooms, eight on in Arts arts including require seating would noted also represents this and a 2 surveys at , sizing, combined 000- facilities . have such Arena other the noting segment, tournaments High highlight the larger that are 40, person areas to the DSPC DSPC service as that 000 open School planned martial Use be . a that potential taekwondo, national single If for market used to the events were (approximately (continued) it and an to these athletes and 45, would Sports using arts require challenge event - future for the 000 conducted and destination niche addition per or the spaces often Arena be square the was double karate and year growth Association’s regional final up – important with adjacent Youth have - of . successfully coaches, close, of are 700 from championship As the feet with - the bleachers requirements and A of three dated and the athletes event events the this Arena’s potential unobstructed of planners SFCC judo to event Amateur but flat event statewide to segment and invest that . four . hosted these often floor and to relatively Planners grows, offer would Planners match to accommodate attracts national for of in 3 Sporting increase . event areas , use 500 wrestling limited at youth their videoboard views planners . be the also spectators) limited arena better space 1 do events national of , of and 500 Arena, Events use square not suggested USA matches tournament a estimate facilities athletes accommodated high to seating at have equipment portion that the tournaments fit the Judo footage could school rotate six to . facility Sioux upgrading fit in To and of that with 90’ were be within its the best currently for to and by wrestling Falls 7 nearly redirected could lower , 4 the 000 activity, large . , interviewed by ’ 145 + 000 accommodate lower These one same splitting the Arena spectators likely half bowl, mats wrestling uses ; building seats facility’s seating but events, events mix to . of host The and and the the the the the to of to . 45 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET options participants, attendees state team to Premier collegiate Premier improvements program The basketball The state Sioux concurrently SDHSAA room facilities, Due Court 5 . 2 the South SDHSAA to . areas basketball invitational Sports Falls former This Future its within . Center, Center but increasing per level size Dakota and The event updated Arena’s host SDHSAA . (Basketball Arena would made day closer were Planners volleyball and 24- and can and . tournament would . the event High Due team . identity made Use similar like would proximity potential the likely Class Making its would to take School that (continued) would to activity and Sioux State use the to consider A be see as recommendations place the also would this Boys Volleyball) length to of to retained a The Activities also Falls Tournament . the Arena the “court like investment capture the over However, and Association – Arena’s feature doing consider of campus Arena to Youth . campus Girls the three sports” see and Association this a event and for . tournament each tournaments A/V . more had significant days would grown developing again in its Amateur and is facility, and capabilities, used regards of and restaurant generally combined improve if at the the has enhance attract improvements both the the amount potential a clubs Sporting recently at to new, Arena Pentagon the the the its satisfied seating 2 and AA , 000 the from likelihood high mid Premier of Arena boys downtimes entertainment used Events and to potential - incremental season were school across and 2 limits with , and 500 both DSPC and Center locker of made total girls both and 64- the the the the the for to if 46 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET home to basketball,to indoorhockeyfootballhome franchises and profiles estimates General Sessions / Banquets / Sessions General Shows Consumer and Trade Entertainment Live Other Family Shows Events Sporting Amateur & Youth Events Sporting Tenant Concerts represent smaller types Based 5 strong customers and increase market capture, it will be important toconsider updates to the upper seating areas, locker rooms, A/V year, withattendancegenerally ranging2,000from to3,000 per event. improvements,concession areas. these it With is estimatedthe Arena that could be positionedattractfive to youth toseven serves aserves the 2,000 need in to4,000 seat range,andwithvarious facility improvements,five tosix added could events potential createan upscale ambiencesuitable some flatfor floor food and beveragefunctions,while potentially freeingup exhibit spa elements. Although takeShrine Although elements. Circuscontinuesthe to place Arena,at the all family haveotherevents DS moved show tothe averagingsix eight performances. to DemandArena isthe low for riggingforfrequent needgiven the capabilities toaccommodat Expo, andetc.) utilize floorthe Arena as spillover space toaccommodateexhibits. Demand for additional Arena in events th each year. This overall low demand level is based on the generalafor preferenceintimate more theater marketis able attract additionalto large as such events Pheasants Forever,it may be possible limitedto generate additiona other events. While demandevents. otheris characterizedas low, . 2 . Future on interest Demand . attendee – By the can the Interviews indicateInterviews moderatedemand additional for small mid to combining – Arena research be primary These events consistof events familyThese - in levels made base, the Use venue, for – . presented poor sources With the exceptionWith the of Augustana basketball, is low demandthere for additional Arena.at sportingevent Sioux tenantsthe Fa the – (continued) purposes Live acts as such comedy,and speeches/lectures,performances othercouldadditional one totwo representthe Arena at events – – attendee results A A of largenumber recurringannual takeplaceevents at all facilitiesthree (i.e., Sioux EmpireShow, HomeCentral Plains Da a The The does notSFCC providetraditional, dedicatedballroom space. Upgradesthe Arena (i.e., to curtainingand lighting) coul significant – of herein, Opportunity tomoderatelyexists of increase youth andamateurthe number the Arena. sporting atevents To retainexisting demand of – of demographics Overall this this we base analysis step for oriented acts as (such on IceDisney and SesameStreetLive) are usually that held over aof run have Demand of added with summarized three to four new events could events newto fourbe within expectedthisthree segment. potential are and the Summary — generally Arena significant all all of whichhave transitionednewerthe Arenafacilities.from to analysis attendees use, the characterized results incremental regional upon and - sized assumingaconcertsArena modest in investment is the m which generated limited competition as market future high, local in facility demand moderate . or previous Moderate regional recommendations for and steps, - demand the style venue (such venue (such style as th competition low Sioux we . High would are Falls . demand able and Low fall Arena, is is l a ce ce to an between ly be attracted. bely associated demand segment is low; however, if however,is low; segment ctivity in this segment. PC. at the SFCCat toaccommodate the d amateur sports events per identify ca reflects e Washington Pavilion). segmented pabilities,and restrooms e elaboratee set/production the reflects the an event low event event ade. Arena The into and consecutive days, a and market market primary markets high attendance lls islls demand the with with d iry iry event that 47 a a 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 3 Existing SFCC User Survey require The approximately following Center SFCC beyond Respondents total facility” users As with SFCC • • • • • discussed ten SMG, of about 15,000 square feet of outdoor space that can host dinner events. dinner can host that space outdoor square 15,000 of feetabout 40,000to square20,000 additional feetof exhibit space. seminars canspace additional morethat hostto fit 500people. than smaller additional breakout roomstosquare 1,0001,500 ranging between feet. more meeting rooms arethat around 3,000 to 4,000 square feet. can were to 51 any the to needs, percent : collect have event CSL better additional asked capacity earlier, were 90 implications distributed and organizers feedback of percent accommodate what first respondents perceptions of the event the specific asked existing of on existing online completed space on current their the whether types of their and that surveys beyond future SFCC and demand and potential and indicated the events suggestions past . they the of online sizes to As the for more . current SFCC summarized required future of a Sioux event survey Comments need additional than users for demand capacity Falls space, . any for 400 the indicated in additional Arena additional current Sioux space collected the hotel for of the event exhibit . Falls would that Working and SFCC and space event space include they other market to past . allow the closely do at space at SFCC “non left, . not the the the the A 48 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . Suggestions the Respondents 3 • • • • • • • • • • SFCC availability oftenis a challenge, especially February through April date availability additional parking complex entirethroughout the run can be that system updated audio announcements additional visual/digital signageforsponsorship event andads Center improved Arenathe between connectivity and event space at the electricitypulled from ceiling) the updated electricityface(events have theto expenses additional additional storagespace larger/additional loadingdoors and docks atmosphere controlled hall Exhibit and the ambiance than better was roomanother likeGrand Ballroom the where could be lighting facilitygeneral updates/modernization Existing also for SFCC requiring improvement indicated User – many clients prefer the SFCC, but finding finding SFCC,prefer but the clients many additional Survey concerns include (continued) space with the beyond following other aspects the : current of the capacity facility of . facility event Although • • • • • • • • complimentary shuttlesfrom the Centerto downtown Center the within options dining/food additional new carpeting in the ballroom ballrooms in the rooms meeting and sound better and lighting better facility at the business costs ofdoing high concurrentevents during parking of lack retailSFCC restaurants,proximateand the of entertainment to lack hotelsnearby of quality inventoryand of lack space, and the the a majority number . destination of of other current Comments concerns SFCC collected were customers noted include with do not the respect following need to additional both : the 49 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 3 Existing SFCC User Survey (continued) inventory In included noted indicated Current environment improvements while addition • • • • • • • • • • Safety concerns with the environment surrounding the Center.environmentsurrounding the the Safety concerns with acrossstreet the street issues. busy that on poses typicallyI reserve Ramada across the street the from Sheraton the foroverflow reservations. Walking attractions. close proximity withinwaterpark, an outlet mall, other as or activities Indoor Center such the to retail restaurantAdditional and options. Foodcomplex. conventionthe court within Center. There for a need is a variety of restaurants Falls distanceSioux walking Convention of the within More pedestrian friendly crosswalksreach to properties hotel acrossstreets. busy Discounted state and federal hotel rates among existing properties. quality/full conventionMore traditional rooms hotelAdditional proximateSFCC. tothe 18 there : and there percent of to were surrounding hotel hotel past include were felt such SFCC conditions, rooms no : the such limitations users the proximate walkable SFCC hotel respondents were . related were As amenities to also shown the asked limitations were - asked service hotel properties within walking distance.walkingproperties service hotel within SFCC in surrounding asked to the . whether expand exhibit, As near if shown there the there upon 82 the were SFCC percent in what SFCC were the any . The indicated exhibit, could limitations any could 27 limitations percent be be approximately there improved improved to the of were with respondents overall . no . Suggestions the 73 limitations Suggested walkable percent current that 50 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 3 Existing Likelihood Future of SFCC Usage PotentialIncreased SFCC Usage SFCC User Survey (continued) approximately potentially Current Desired terms any those Those were any Current events Approximately The expanded/improved reaming parking event made indicated the rental least SFCC A forward business total SFCC, improvements potential responses moderate . . beneficial at they rates, who of at Reasons of . improvements the and and and current the the at a six 33 currently indicated potential increase SFCC the while past past facility number that other percent percent 65 94 are SFCC to Center for with . percent users SFCC they percent some their to summarized . not areas SFCC, or a to the given An occupancy of would respect of potential . would have generally likely increase events who users attendees/delegates estimated larger This SFCC respondents stated of we assuming improvements in likely expressed e booking current increase . were to the consider would data events in to percentages As their that focused industry the increase past use 39 presented suggest asked and they allow a that percent exhibit usage noted their said it future held a as and on positive past would standards all how to them they their usage traditionally add at . of a areas to or 22 indicated event of the in base the SFCC the the likely to space would SFCC their percent host the to interest of SFCC Center such grow SFCC left potentially at of . the adjacent users it additional the hotel . needs Some usage demand not that is . as SFCC the . if would needed SFCC in that The their Of likely lighting, indicated they and size . the price were exhibit, increase those if they remaining that possibly often suggested events improvements would SFCC event and/or utilize investments asked sensitive would sound, will who a focus approximately were definitely space the potential at an length continue utilize how 35 the provided book size improvements ballroom on expanded/improved asked groups percent their needs SFCC the for were the of of an book to to their their cost a usage if SFCC event host responses, aside also 46 support were made noted carpeting, there facility events of event percent current future noted doing going could at were from met that was that an at to at in . 51 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 4 conventions demand that health event In groups, (DMAI) Bureau, The hotel As rooms can tradeshows evaluating part Potential generally possess sample needs candidates care, and and of government as characteristics our air well and and banking, widely and of size potential SFCC • • • • • • • • • be access research, contacts National Newspaper AssociationNewspaper National Research Administrators of Council National Media Business National National Associationof Intercollegiate Athletics FestivalScience About All It's America churchesof fundamental Independent American Works Public Association American Holistic Nurses Association Aeronautics Model ofAcademy the meetings as tradeshows accommodated tend characteristics User recognized the importance groups, . etc to need Given . EmpowerMINT .) a Survey be considered . Event . targeted smaller As for . corporations, the To listed additional in planner of population that create within the walkability online to in below, could industry mid database this the an respondents SFCC survey sporting - analysis sized reasonably existing base analysis surveyed . event as . events, in was This one events, the relevant or was were space, completed groups potentially be Sioux regularly of or expected generated the nonprofit asked those to it - Falls included is Region IV Region Sioux most important with to updated within expanded market, to provide organizations Falls, thorough through 18 fit professional particular in planners database Sioux it to as insight SFCC, is consider lost well sources • • • • • • • • • also Falls USA Swimming USA Transplant GamesAmerica of Stellato MeetingLLC Solutions, DakotaSouth Science TeachersAssociation Valley Club Sioux Optimist Sanford Sanford PROMISE: Research Seed Renk Pioneer Network Central WorkingNorth WesternCelebration and business of and segments as into associations, important is national the in other maintained market that the of terms facility, information likelihood can contacts producers that and to demand of be focus hotel SMERF are total regional by attracted Destination provided of relevant and on of attendance, from pertaining booking (social, rotating the convention, air the with subset to access by large events the military, the Management events the to hotel Sioux of current rotating conditions, population Sioux conference in national . room Sioux education, Falls Falls and conventions, demand Association Falls, market and of the expected Convention and national regional most religious, their tradeshow and (i .e, likely base space facility International conferences, and agriculture, events & fraternal) regional national of Visitors needs, events space hotel that 52 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 4 Definitely Not Definitely Potential Definitely Not Likely Possibly Likely SFCC 0% Likelihood Using of the SFCC in the Future 0% User 10% Survey (continued) 20% 17% 22% 22% 30% 40% 39% 50% hotel future future membership geographic percent When also an Specifically, to The of National uncertainty the Overall, category the national and/or the their event Center, overall venue helps inventory events SFCC events considering policy are organization these and events at among . explain positive “not among remoteness, the and no if The regional in adjustments in at results sufficient fully . the Sioux organizations SFCC, the likely” 39 potential higher Opportunities the those planners area interest percent met Center using organization Falls lack suggest 22 to the as facility the level expressing use percent are . . of primary national the by could needs Many that a relatively the discussed indicated respondents definite a of SFCC, space to modest have Center positive said envision noted planners of attract reasons and their a and assuming interest not that small lack that later a and level regional event(s) lack interest these hotel been “possibly” in they were as their of 17 in size rotating of in of to future this percent to inventory would that events interest asked the familiarity why . group of events Sioux responses report market Sioux the bringing one they interest “likely” to will through would Falls from facility indicate . or existed reflects are Falls, “definitely . with more in in a smaller not in host “definitely” future the various and the the and is the the future likely a an 61 market, past significant the “possibly” likelihood SFCC, a not” targeted percent event event lack to events facility . area’s hold host host This 53 its 22 at to of . 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 .

Square Feet 4 Square Feet 100,000 120,000 140,000 20,000 40,000 60,000 80,000 10,000 12,000 14,000 16,000 18,000 20,000 2,000 4,000 6,000 8,000 0 0 Potential 0 0 Square FeetExhibit of Space Required per Event Square Feet of Ballroom Space Required per Event Required per Ballroom Space of Feet Square SFCC 0 0 2,400 3,750 User 3,000 Survey 3,750 8,000 3,750 (continued) 11,000 4,500 12,000 6,750 12,000 7,500 90,000 9,000 110,000 9,000 120,000 18,000 Exhibit Exhibit SFCC Current Current SFCC Current Ballroom Space Space Space Space national are offerings Taken SFCC events of As and space approximate satisfy their Approximately Center and the in square Ballroom Among available with between National which average the the presented, existing ballroom generally 600 the events, . requirements . amounts demand together, to the feet the SFCC and dotted square to and 2 within at the , A 400 needs targeted of 700 the SFCC regional with need and facility regional space, contiguous sufficient were 82 and events from line, the SFCC committable to footage these space of B, percent capacity for space . SFCC, 120, have as national more the asked event organizations The when is event square with presented findings needs 000 able 33, to requirements been ballroom three for assuming than of demand also 600 accommodate combined, planners to square a and to convention respondents groups footage ranging separated potential events provide square 90 accommodate require begin regional in percent space that unique the feet they of that by from requiring approximate feet to adjacent provides would a detail slightly of interest . are into quality type highly events suggest expressed to a This require of exhibit of 3 available , significant the the 700 the contiguous of an consider on level significantly exhibits less walkable hotel Sioux need approximately facility requiring to in estimated potential space their that ballroom 18, 7 the of a , than on 300 for rooms Falls 000 positive space . rotating existing portion . space needed SFCC organization’s exhibit exhibit environment square square As such 500 market market 73 more space is near . depicted interest percent people. require able 16 space, of future dates, These space space space than feet feet, , 800 . the the the for to 54 . 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 4 Importance of a Highly Walkable Area Surrounding the Venue the Walkable Surrounding Highly Area a Importance of # of Rooms Potential 100 200 300 400 500 600 700 800 Neutral 0 Important Not Important Not Peak Night Hotel Rooms Required per Event per Required Rooms Hotel Night Peak Somewhat Somewhat SFCC , 0 18% 9% 3 User , 9% 75 , Survey 100 Critical 160 Important (continued) , 9% Highly Highly 175 180 , 55% 260 600 650 700 amenities importance way, assemble amenities thirds to in highly environment We than For event of interest rooms larger of hotel three Potential room committable, conferences As penetrating this multiple peak discussed also example, two oftentimes demand market supply hotel events important market of surrounding in night know miles SFCC a surrounding those and rotating room hotel properties of offered offering convention- for with with earlier, . these hotel among the that a from services users However, the highly considering block with properties, to more average event to significant the new the room SFCC at the hotels, one the indicated Sioux to the the an of walkable . SFCC) significant SFCC national quality success planners this . achieve targeted as of demand As Sheraton SFCC interest national Falls the previously likely restaurants, not . size such, will - non that hotel will most area and just of their requires in hotel view event continue associated including in local could they Sioux and event their likely regional rooms surrounding the important Sioux peak the noted, needs market, are regional retail facilitate Falls, event(s) attendance center continue a planners event . to hotel several room The generally . event Falls with the limit and it aspects it site exhibit would space, . inventory organization room the block the appears markets the to indicated entertainment the that The were selection impact convention needs willing is potential require to destination’s block of in but are limited the the asked . 290 that attracting of of a located the . that to left convention process event availability rental slightly wide peak the When national utilize success existing to c presents enter is a committable comment hotel downtown variety either with ability cars conventions highly considering in more a . - and maximum quality a of inventory Nearly or a a rooms of very critical the to summary of than walkable shuttling potential regional on nearby attract visitor (more venue broad hotel hotel . two half and the the To or of 55 of - 5.0 MARKET DEMAND MARKET DEMAND ANALYSISDEMAND MARKET 5 . 4 Interviewed segment those accommodate market penetrate The for suitable Taken Finally, below) requirements space three As presented a Events Potential • • • • • following modest segments that and ; together, Average of 120 hotel rooms are required on the peak night. peakon the required rooms are hotel of Average 120 GSF. averaging 5,500 space, ballroom require of events 88% Attendance ranges fromto 200 3,000,averaging nearly 800. Half view anactive, walkablearea as being "highly important“ GSF. 12,000 from zero to range requirements space Exhibit approximately and is dates . the too However, hotel Interested and Able to Fit in Existing Space (33,600 GSF) are ( 1 3 number SFCC above, market ) that large added are exhibit interested those are these room available 2 are User summarized (in insufficient nearly SFCC of that for 40 summarizes requirements findings larger terms added Survey rotating percent 3 in are space . half The the than of not events begin 4 demand (continued) of SFCC both . below existing of national interested As the what our those that with to previously 5 event organizations and each conclusions indicate Sioux exists SFCC can surveyed and an are space 6 grouping. in interest be regional Falls to hosting and able noted, that met suggest 7 and cited the would to with interviewed in the by events consideration hotel fit future attached hosting various the 8 existing that regard in be existing the rooms) . • • • • • events expected expansion We events Meal function/general sessionattendance averages 900. . 1,700 averaging 2,200, to 1,500 from ranges Attendance "critical" or "highly important". All view awalkablearea surroundingthe venue as being night. the peak rooms on hotel 600+ require All GSF. 120,000 to 90,000 from range needs space Exhibit reasons existing conveyed Sheraton to SFCC have the 9 to Interested But Too Large (65,000+ GSF) inventories should at in take to the segmented has potential for of at space be are a the the SFCC their place be potential the able able SFCC SFCC given (refenced potential currently lack (referenced for in to to each 10 . Sioux is to accommodate (though meet an of a modifications interest of near expanded/improved to in available our Falls the see green in highly term 18 majority . red modest unless completed below) priority over in below) tentative) 11 to Sioux the the of the increases ; . event ( that 2 SFCC existing Falls next Important interviews ) Sioux those future would space 12 . five booking Reasons for alack of interest in Sioux Falls: • • • • • in Less Falls SFCC Requirement of sport specific facilities. specific of sport Requirement conference hotel centers. utilize Prefer to Geographical locationaccess.air and Lack of membershipbasein the Sioux Falls area. Sioux Falls is not a Tiermarket.1 that interest national/regional to require and findings 13 into ten than are Convention policy were hotel three years in interested 14 the 20 Not Interested related the to that room percent primary removal (referenced nearly SFCC 15 could Center needs events, to but of triple and segments each 16 of open the have the to among have in assuming of in potential up Arena further 17 yellow space these . space dates event : ( this 1 56 ) 18 to MARKET DEMAND6 .0 ARENA/SFCC.0 RECOMMENDATIONS 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 1 recommendations These As investment entertainment, and The Overview supportable economic recommendations recommendations in the impact consumer investment Sioux in these . We presented Falls take have areas. show, in Arena the into also herein convention SFCC Expansion The Arena Enhancements Enhancements consideration Investment in or Investment in developed Potential Potential repositioning Potential Potential following and/or Arena Arena first will be focus and several graphic impacted various other on the investment broader site highlights cost public OPPORTUNITY FOROPPORTUNITY INCREASED EVENT INCREASED ACTIVITY SIOUX IN by for future and other recommendations assembly in benefit FALLS our SFCC, the uses primary Arena . parameters, event hotel, areas and/or sectors entertainment designed of site as focus . Walkable Hotel, Restaurant and well Entertainment Entertainment that Investment in to This Focused on Guidelines . Approach Booking Booking help A Policy A Policy Assets as could and analysis market increase other yield demand is increases needs, market framed characteristics we capture in in have event the also for context activity, Sioux developed unique of Falls operating potential to in findings Sioux the revenue sports, future Falls and 57 . 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 These numerous We . 1 • • • • • • • • • • have occupancy occupancy and attendanceinyears. recent Based bookings on current2018, for the Arena 87 isa host expected event dates to majorityof demand, and (2) significantly accommodating inwouldmoreevents this segmentadded require adjacent and hotel resta Surveyspotential of national and regionalplanners convention(1) that suggest existing SFCCthe squarefootageis sufficien Marketdemand only research thatselect suggests SFCC existing added require events flat floor space.time, the same At ther May, The average52 to53 percent annual occupancy levels the SFCCat a arenot at level thatimmediate would suggest expansion is expansionfuture in thatsuggest Sioux Falls beshould considered. This will Arenaimpact of site.use the future The comparativesquarefootageof exhibit, meetingand ballrooms space is the SFCC atlow. The somewhat existence of larger general session/banquetmarkets. Ourmarketdemand analysis also indicatespotentialthe Arena the foradditional toattract within the live events entertainm touring concerts and other live entertainmentevents. configurations factorssuch areandother limiting ability the Arenaof tosuccessfully the accommodatethe rigging and other Conversations with event promotersand facility management indicate that structural deficiencies, load sensitive events. The Arena’s smaller capacity,seating broad availability, andcomparatively could low costs provideimportantadvantages toorga There appearsto be a gap local in the facility forinventory generatingattendance events levels of between1,800 and4,000 The of Augustanatransition men’s andwomen’s home basketball gamesto the Arena, along witha varietyadded of other events, stateThe - events that require the availabilityrequire thatevents the of tieredseating.findings Our carefully considerthe broadimpacts of replacingA the Overview are considered July, August, November and Decemberareimpacting overall the occupancy levels. factors discussed of — (continued) - both of whicharehigherthan any since point openingthe Premier Center.the of the- that various artDSPCopened in 12,000 2014 with seats and has had significantimpactsactivity on event the Arena.at below impact . investment the Note future that of scenarios most the Sioux of these for Falls the investments Arena Sioux . Falls These will Arena include require and the other planning following facilities assistance : /amenities from - in/out capabilities,arti that a team can impact of architects ren tha a withflat floor space. , youth/amateursportsent, and t oaccommodate a significant future im t the Arena isthe suited tofill. t nd nd st amenities, st seating e a reg portant needs of modern necessary.demand Lowin nizers of smaller, - cost experience 26 percentoverall ha re several existing Arena and ional competitive venues use urant inventory. ve resulted in increased of engineers the Arena/site . There area 58 are . 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 2 Create continued functionality the Given games, improvement investing We tiered included demolish Consideration the to the The events design divide create raised suspended In pound the to also existing Sioux utilize 2013, improve current Arena seating Arena 7 existing a , the 600- note the Ceiling . in to show a services significant the Falls Management use the management’s more a as . Shrine Arena floor for seat and curtaining that these that steel and space structure Two Long high Arena loads, by Arena potential Grid should intimate space maximum Tony’s can expected approximated given various facility, examples tension conditions . Circus as Beach funds to is where Investment increase 75 Allow deficient system into be for at the Pizza solutions feet event capital several Arena given events into with and grid near a sections age before utilization for are higher . to . Events near the with The the - numerous space $ of to in Enhanced accommodate term (bottom highlighted 1 improvement older such .2 unique some terms the - existing they Summit adjacent LED term and along million . market Center Arena, of arenas The as had type lighting better image) of usage to the the modest Concert Augustana . rigging venue renovation the League image zero above, of demand (in at grid venue plan) have concerts improvement use, without venue completed some and Salina, capacity . would improvements and capacity (top) installed however . are Basketball potentially a conditions, that sound point Retaining University also Entertainment large described and reflect Kansas) not . add an Total for included be it - customized engineering be to system scale extensive will both modern a dropped the Tournament, an recommended costs new the it that designed men’s below likely would SFCC investment existing rigging . a Arena The free Event allows for curtaining concert . renovation down be and structural expansion - experts be grid this standing capacity to rigging more Production would advisable all women’s for as allow has . structure ( and some Specific of low hanging system cost should the that capabilities grids also . entertainment rigging which and for as of As ability to effective basketball included increased the which 30 allow including designed maintain a evaluate areas that 100, require grid result, feet ability to can 000 are for for be to to at of a Recently Installed Rigging Structure Rigging Installed Recently Center Events Pizza Tony’s – Salina, Kansas Salina, 59 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 2 Replace Seating Capacities Flexible Seating Create Other Facility Improvements Facility Other Improve Dock/Loading Areas through- on could be justified from unlikely a solution such continuea that return to staffinvestmentshould standpoint. Management on as areasas need be funded also overshould next the three to fiveyears. architectsevaluate tofor opportunities a eventconcerns.planner Arena Recent have eventsexperienced for times of concessions significant wait to points limited due in areas conditions aesthetic dressing as in the such Investment rooms, restrooms concessionand areas considered be should t the production of larger touring events that are on a very tight, fixed schedule. Given the likely costs to fully redevelop amo limited unload a able Only to being freight allows). the forklift (if a using or building the rollingintoit and trucks “elephant” door that leads to a ramped concrete slab tostreet level. Givenconfiguration, this events are limited toeither The load retractableArena the largely withinis Fixed seating bowl and building, seating. replacement the seats tooriginal of these replacing upgrad to givenand be could Consideration life. useful its beyond retractable aged has Existing equipment seating events, grad for sporting smaller be beneficial including events other curtaining could system also and This configurations. could be installed to create a more intimate environment for smaller entertainment events,the flexibilitywith toaccommodat market void a in the potential is for moder A capable a venue 2,000attendees. and 4,000 attracting eventsbetween of hosting Very Arena. the capacity existing Washington seating ofthe within The few Pavilion a all existingcapaci has events utilize Sioux Falls - in/out dynamics Arena in/out at the dynamics are onlychallenging. There access truck dock the and traditional no is throughis a 14’ ov 14’ x going logisticsefforts designed tomove events in and theout most in effectivefashion possible. Arena Investment (continued) dding dding concession space considered.be also should management by HVACand identified investment Lighting unt the of trucks at a time time a at trucks of ty ty ra loadingdock areas, is it sh of 1,800; however, thereof 1,800; mping mping freightthe off of ions and banquets. and ions uat ing n c ould also be considered. be also ould ad e m le. Retaining Retaining sale. urtaining system system urtaining dress this challenge challenge dress this o a portions of the the of portions ultiple capacities capacities ultiple ddress persistent erhead erhead hinders hinders 60 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 2 improvements percent increased potential amortized capacity, operating three invested Under be Arena lack As country. following event approximately event Arena organizers, incremental We Annual Incremental Net Revenue Total Incremental Annual Revenue Incremental Total General Sessions / Banquets Events Sporting & Amateur Youth New Concerts/Live Entertainment adopted have noted Sioux of estimates to usage, activity improvements this need and developed funds to allow staff exhibit improved/replaced net Falls over above, for timeframe, increase and net an the for . $ Arena considering (restrooms, assuming include 280, for no Arena are inflation Assuming Arena need our the summarizes 16 an more 000 improvements), based future revenue suggested extensive SFCC assessment for potential Investment enhanced revenue any in rate than various the net any dressing on a Arena investment to discount fixed conversations (assuming Arena future of retractable ten the use that experience added rigging by 2 usage, facility . (continued) of seats 5 years rooms, events, Number of of Number past the would revenue. Arena could the percent, rate Events in events capabilities, Arena potential we by the users, in upgrades improvements (or etc improvements be seating approximate Augustana net 4 6 6 with suggest order in revenue . cost the Net Profit per per Profit Net ) generated Given site other are profit potential facility incremental net to of $15,000 $30,000 for and are that the assumed enhanced $2,500 Event borrowing prevent stream markets present and per management, expansion, . recent $ a undertaken . would overall 2 future ten other Net . event 38 starts a annual year loading value to million revenue increases Total Net around Revenue net $280,000 $180,000 rate) have events, users $10,000 $90,000 and aesthetic generate lifecycle and . in loss of Arena of . to event dock total year The The and per the the the the 3 be of in . 0 year Under described suggests Arena based generally relatively that projects The below should improvements increase The somewhat The cost budget There scenario. Aesthetic for type current The the budget low a of following ROI estimate. $ . 2 solution on is the improvement revenue Arena, . be assumes 41 capital budget around scenario. is detailed that a close consistent above improvements The high different undertaken assumed million total range otal T Replace Fixed Arena Seating Replace Retractable Arena Seating eeo ign rid G Rigging Develop Renovation of Existing Space a . while chart to low The ten to budget for generated plan the could It of rigging architectural a the for - budget low year should low a $ the from approximately country for . could presents 100 with retractable enhanced $ be scenario, to 2 A budget high the budget Arena . unique 38 others supported per focus verify modest be the scenario as be high million as budget developed square a improvement and a noted value range noted for rigging to budget on the used range it result seating increase the may engineering 7 in total Arena assumes , concession, based 611 order of assumes that earlier in foot net Arena

of scenario. be within capabilities of potential $2,411,000 $1,000,000 Low Budget Low the reflects square improvement present general these

650,000 761,000 difficult on renovation improvements of the budget is industry, could in no - magnitude potential the a planning assumed improvements this slightly replacement restroom feet the budgets existing increased

value budgets to be in is High Budget $5,200,000 $2,000,000 report 1,500,000 uncertainty create in the and based 800,000

900,000 developed cost project increased . associated lower these Such for estimates $ Arena are this . presented . 2 and for . It a 4 revenue, on Again, the . of million supportable planning designed is may is cost areas, these . several locker as that This fixed very based net high with to impact alternative presented a would above range revenue. how possible types analysis and and seating modest budget efforts on recent space added to 61 this the not ten the the be be as of is . . 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 3 return included improvements addition This • return The • • • • Based cost also a a similar roughly the It Improve In chefs bakeries environments challenges trend convenient portable distance, menu and Future results 25 $ a analysis is 350 minimum on on on main percent not exist tradeshow of of is of in construction investment square investment general 60, Open Site/Amenity also past SFCC or uncommon, various of food for - 500 show to therefore Facility Food Service Options Service Facility Food seating the the breweries to soft an an SFCC of create Space that footage carts square the space market traditional industry opportunity approximately in cost industry, floor well - or facility can calculations, areas. capital facility cost Learning suggests with partnerships increases should Needs factor particularly feet to regarded for analysis be during per average be back and the constructed lecture of investment concession . This requiring that sold for square new not (OSL). that are $ ability events of in presented the 50 seating but could Sioux through be per sellable house, high or in needed million for near SFCC foot, considered are - centers OSL seminar square to - plans significant be products and Falls in and impact instead area or and lobby offer the further lobbies represents space, herein assuming to mid catering . instead restaurants caterer remain foot - These with can based event and a - term a defined specific explored suggest wide and construction - short also interior limited other are : activity, area provides formats for an current SFCC pre be variety summarized emerging term a events areas, - to to . that to function necessary designed restaurant space space incorporate local particularly be relative that priority, this unique of . cost developed Additionally, menu trend needs tend restaurants, type flexibility areas totals, to below to to options there and cater of to remain within industry if . local will options, significant draw . there . Opportunities tearing . creative are This to not partnering within flavor the competitive coffee This the attendees are several standards require can as convention down emerging no investment learning into walking concept well involve shops, increases investments the with use may the off . . as In existing These of some the would in walkable improvements existing Arena that cases, have should a and Sioux various hotel low doubling probability be Falls and do investment considered not restaurant Arena the typically of size site generating initiatives typical inventory . of focus While the and on SFCC significant significant have . common ordinary could been 62 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 3 • • • lighting system that will improve will that and system efficiency. lighting quality its improvements These are currentpart of the Capital Improvement rehabilitationboxes floor the forutility exhibit outdated a Significantplanned 2018 include hall in the of the investments Improvements Facility Other Updated Drape Capabilities Audio/Visual Enhanced the age and condition of the current inventory of the drape material in the pipe and drape equipment, consideration should be should consideration drape and equipment, pipe the drape in material the currentof the inventory of condition and age the Many SFCC users utilizepipe and drape systems for backdrops, displays, trade showbooths. Based on conversations withSFCC permanently mountedprojectors, equipment, etc.). audio modern replaced was investingin acoustics addressequipment to be and given further to in 2012, consideration should current ry indust Several current past and Center. the SFCC at conditions eventcustomers have ofaudio/visual condition commented the on Whil Future Site/Amenity Needs for the SFCC (continued) nd nd upgrades upgrades to the interior Pl given to replacing it. an. e s standards (i.e., man ome equipment equipment ome agement, given agement, 63 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 4 priority It and As generating prevents space A the convention advance analysis events language As moving following Based Revised is common previously with financial the also . at on low of SFCVB . any This of important a situations pages may SFCC our event A convention 2016 event during point impact policy, determination operations would noted, be . review . Booking booking . bookings appropriate of that conferences, to whereby some require discussion there note of center date of Guidelines typical data . element may that the delaying For may is a . . suggest low very To be Center the within example, provisions meetings be address opportunities impact of current low made the flexibility . the that . To booking This low event or this convention the to management there within banquets waive flexibility room issue, extent will with using several confirmation the come night the respect it that industry ballroom industry, to is requires policy contract blocks other into generating highly booking to play of relates dates the and space a of common close locally between potential . at Sioux guideline accept For on least events is coordination to the oriented booked example, Falls booking for the five the booking calendar may modifications some City Convention days event several meetings be policies, a of with form that policy large . restricted Sioux given years respect could of Center local for to impact and Falls booking that within out, be the from banquet when to and the to created precluding Sioux financial the create policy a securing SMG likelihood certain - short SFCC may Falls during contains date or operations, term calendar request types guidelines the dates Convention availability of the later window booking certain of more months dates events between booking adjustments to . than incentive Center for be The a more of room can additional in May 12 of previously Center place than a confirm is months night large payments to outlined to September to 12 management the high room generating govern months presented dates . out incentive - impact on tied night This and the the by to in 64 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 4 Requires Will Event occasional override national, community Category 2 Conventions, 2 For 2 & impacting and The 1 SFCC achieve conventions, shows, Requires Will Event 2 . 1 . . . 0 0 Marketing Revised purposes operated Sioux generate generate EVENT STATEMENT Category Category sales must must conferences the all regional a a II Falls . the minimum minimum exceptions for SFCC be be other staff maximum CATEGORY conferences, by of and/or Conferences, a a II I scheduling a a Events overall minimum minimum Events Convention this minimum minimum SMG will Booking OF - non or and Booking state PURPOSE confirm . of of General contracted to utilization The economic DEFINITIONS 75 50 meetings the of of in event Guidelines trade of of percent percent SFCC Center Trade ______nature 3 2 Guideline, booking events Manager, consecutive consecutive space shows peak peak of was events . benefit shows, of of (“SFCC”) Category and the under gross gross (continued) room room guidelines developed at and facility, the which and working the to Corporate this full full square other square nights following nights is SFCC II must the generate events event event a economic booking with taking local, various Sioux with or or meet of feet will days days at ___ event Convention meetings the must state, be the of least a into guideline Falls the public total primary significant impact Convention available (not (not category Sioux meet following consideration ___ national area hotel including including events or Center for the total with Falls objective . similar to room definitions impact the following In Center criteria multiple and hotel respect to Convention addition, move move event community, promote nights international such events of on room event with - - promoting space to criteria in in day hotel are factors OR or or Category nights, the appropriate business which space national, used move move and . generate bed hotel SFCC with event as . . Visitors tax, and - - and are out out room I time appropriate and and regional, are serves facilitating at not days) and days) supporting least enhance of Category night given Bureau generally multi year, or or as state ___ and longer longer priority supporting - a events purpose frequency the Executive II in documentation venue tax and event net open quality at at generation, as local and the the SFCC Category facility which categories to documentation of SFCC, SFCC, activities, Director, of conventions, the event, revenue, life provides owned : public and and and for I dates . and/or has serving our The net and by which . consumer : community exhibition SFCC the operating the Category overall the City authority are Director community of benefit international, shows, I revenue, facilities . Sioux events In to of order to make Sales Falls, trade may and the the for 65 to 6.0 RECOMMENDATIONS ARENA/SFCC RECOMMENDATIONS 6 . 4 Category 3 Repeat Grandfathered Grandfathered the A 2 All Category Category ______Grandfathered ______Repeat 2 4 . . 3 . 0 small Revised other following BOOKING Grandfathered Category as as number - - events I II III necessary necessary A A events events SFCC events three three : III PRIORITY Event Event events . of Events Booking may - - may week week may events Events . 2 1 – are be Limit be be date date booked booked booked Guidelines have booked events window window been at under no no to any more held (continued) more approved approved a time, small the at than than following the with number 36 36 24 12 SFCC no months months months months restrictions schedule on a in in in in long advance advance advance advance . . term . . of basis, of Specific Specific requested requested and event event are date(s) date(s) dates dates deemed . . approved approved of important 13 13 months months value prior prior to the to to community the the event event . . . These events include 66 7.0 ANALYSIS

COMP FACILITY ANALYSIS COMP FACILITY 77 7.0 SF STADIUM ANALYSIS 7.0 Sioux Falls Overview7.0 Sioux Stadium FALLSSIOUX STADIUM ANALYSIS CSL have to third luxury In event Originally turnstile reported attendance analysis Professional community The the the adjacent has been base venue facility, box late benchmarking conducted attendance averages built line made suites, between as 1990’s for exhibit Baseball’s . nearly both tournaments, in Although . an 1964 the an by summarizes figures 2010 the expanded 20 analysis the , the Stadium the (AAIPB) home years these and current . AAIPB Sioux festivals 2017. of of have investments picnic underwent the Sioux recent the and facility Falls It passed average American and area should do Falls usage Stadium to other not and made other since renovations Sioux be Canaries of reflect a community Association noted new the has stadiums substantial any Falls Stadium, grass long that actual major and Canaries that these served events in a berm of improvements improvements in the included multipurpose as Independent - stadium figures well AAIPB . per along the - game as local new . are the an or Since changed experience. annual which approximately As presented, Sioux FallsSioux Canaries Historical Average Attendance2010 under 2013, basis, owners previous average which 3 the , 357 and may strongest management attendees also attendance be went indicative average back per levels had of game to been attendance the their have . aging called During original continued facility the occurred Pheasants this name, and to year, resulting decline in – the 2017 2013, . the Canaries, on game team with 67 an 7.0 SF STADIUM ANALYSIS future As to capital approximately Combined, and repairs, event approximately addressed Phases concern development be the areas and maintain projects A significant In Sioux Although 7.0 Falls OverviewSioux Stadium FALLSSIOUX STADIUM ANALYSIS local other addition part stadium addressed risers, replacements attendee beneath stadium Falls repair of one tuckpointing architect venues that and operations the our improvements to it within and painting, and Stadium of must and associated the is assessment, Stadium $ $ initiatives experience. the include a 2 440, in two updates estimated .5 new operating phase has the the be seating to million 400 of are and . caulking storage addressed recently AAIPB, the the . next has the They plywood . one to other estimated These would Stadium home and we area, the that budget most These long and one building and have consider miscellaneous and roofing conducted could all investments be as two in highly plate replacements served provide include to over over sealing, needed order costs outlined capital well projects, be three . (estimated prioritized the the backstop, Other the funded as the to that comments concrete a next existing next repair to door masonry years structural continue the include repairs future Sioux maintain there are 12 ten through to to capital replacements, support items projects years needed at repairs Stadium cost to the phased are . Falls as concrete to work 12 a analysis future to that . other $ provide roof the total years improvement 152, supportable to community, beams in would throughout projects in Stadium’s should the 000) and order areas viability updates . relation cost of a crack steps . safe cost and the the be to to of of . 68 7.0 SF STADIUM ANALYSIS AMERICANASSOC. OF INDEPENDENT PROFESSIONAL BASEBALL SUMMARY FALLSSIOUX STADIUM ANALYSIS Data Professional points reported • • • • • nearly 1,200 more than the 4,462 seats at the Sioux Fallsnearly Sioux Stadium, at 1,200 ranks morethe third4,462 seats which the than from bottom. the (at Mercy Field at Lewisand Clark Park in Sioux City, ). Theaverage seating capacity among thestadiums reviewed is ap averageyears, the Impact construction includingField, cost increases approximately to $43.7 million. the averagepercent the60 of stadiums among thereviewed. averageconsideringWhen the reported attendance percentage a as stadiumof capacity, FallsSioux ranks 7 experience, thereby leadingincreases toaveragethe inattendance, movingcloserto average. below the possible stadium Itis 1,000 attendees a than innew Sioux Fallsthat provide could a more game da modern 8 ranks games Canaries Falls Sioux at approximateattendance game reportedaverage The 2017 2,316 count. attendance previously As average the mentioned, attendance figuresare reported on based attendancereflect notfrom do and AAIPB the th ) Paul, St. in Field CHS (at seats 7,140 range fromof stadiums high AAIBP a similar other among capacities Seating average The stadiums construction costapproximately is among AAIPB bui you consider However,only when those million. $33.3 developmentstadium. newa of Lawrencethe currentlySioux facilityFalls in the second oldest in The Rosemont Stadium construction. the is Impact under initial Field approximatelyis AAIPB the average stadiums within among other The year opening of threethe withinwith 1999, opened having on can the total be Baseball following made and average - Dumont Stadium in Wichita, which opened in 1934. The City ofWichita currently is City The process in 1934. Stadium inopened the Dumont whichin Wichita, approvingof fund about league page the game summarizes summary including attendance the : chart information team, (provided market, by pertaining the stadium, AAIPB), to the as the year well stadiums the as the stadium average of the opened, AAIPB AAIPB other attendance averages. teams associated as within a ratio development the th of of 11, eight percentage11, eight of lesspoints than each American stadium’s costs, th AAI Association of the 11of teams, the or more total PB, with the oldest being being oldest the with PB, pro to to y capacity e a entertainment ximately 5,700 seats, ximatelyseats, 5,700 pas a low of 3,800 seats a lowof 3,800 seats ing for the lt lt seating ctual turnstilectual within the last ten last the within t ten years and years and ten t of . The capacity, Independent following the 69 7.0 SF STADIUM ANALYSIS AMERICANASSOC. OF INDEPENDENT PROFESSIONAL BASEBALL SUMMARY FALLSSIOUX STADIUM ANALYSIS Median Average City Sioux Texas Airhogs (3) Chicago Cleburne (2) Sioux Falls Canaries (1) Goldeyes Winnipeg Gary Southshore Railcats Southshore Gary Kansas City T-Bones City Kansas Lincoln Fargo-Moorhead Redhawks Team St. Paul Saints Paul St. ( Source ( ( 3 2 1 ) ) ) The City Underwent : Chicago is AAIPB currently ; a CSL Dogs renovation in Research, do the not process in begin 1999. 2017 Sioux City, IA City, Sioux Grand Prairie, TX Prairie, Grand Rosemont, IL Cleburne, TXCleburne, Wichita, KS Wichita, Sioux Falls,Sioux SD Winnipeg, MB Winnipeg, Gary, IN Gary, Kansas City, KS City, Kansas Lincoln, NE Fargo, ND Fargo, Location St. Paul, MN Paul, St. of playing securing in the funding American Mercy Field at Lewis & Clark Park Clark & Lewis at Field Mercy QuickTrip Park QuickTrip The Depot at Cleburne Station Cleburne DepotThe at Lawrence-Dumont Stadium Sioux Falls Stadium Falls Sioux U.S. Steel Yard Steel U.S. CommunityAmerica Ballpark Haymarket Newman Outdoor Ballpark CHS Field for the Association redevelopment of Independent of a new stadium Professional . Opened Year Year 1993 2008 2018 2002 1999 2017 1934 1964 1999 2002 2003 2001 1996 2015 Baseball (in millions) (in until Const. Const. $20.0 $62.9 $28.4 $33.3 $27.2 $45.0 $12.0 $29.5 $64.7 Cost Cost $5.2 the - - - - 2018 Capacity Ballpark Seating Seating regular 6,100 5,700 3,800 5,445 6,300 5,000 6,111 4,462 7,481 6,139 6,270 4,500 4,172 7,140 season Attendance 2017 Total 2017 Total Reported Reported 174,400 175,300 103,264 157,995 113,506 219,556 181,612 211,599 172,712 176,086 406,501 . 58,407 65,672 - Attendance Reported Reported Average Average 3,500 3,500 1,780 1,243 1,173 3,098 2,316 4,391 3,632 4,069 3,387 3,594 8,296 2017 - Attendance Attendance Capacity Average Average as % of of % as 116% 60% 60% 36% 33% 22% 51% 52% 59% 59% 65% 75% 86% 70 - 7.0 SF STADIUM ANALYSIS POPULATION TO SEATING CAPACITY ANALYSIS FALLSSIOUX STADIUM ANALYSIS would and restaurants create The Several Sioux Taken • • AAIPB We We attendance of Further a surrounding drive considering population Within base In have have 1 capacity sports 2017, .8 Falls . not together, a . has percent notes The market also superior These also a support Canary 15- team, data Stadium to and results at analyzed within can analyzed turn minute the the the demand represent . of entertainment. the and be before the current attendance Sioux out Sioux population are analysis a relative made the drive population 15 for the summarized stadium research Falls - and Falls impacts minute relatively games attendance average in time, to presented reviewing after Stadium represented Stadium captured others This capacities . the within will drive of game reported high on population average type be or in is these of the on represents a “penetration” stadium within needed nearly the of experience 30 the the 1 following as setting .6 minute attendance population league, data Sioux a percent following on a five percentage to capacity . 30- potential establish 3 for times drive .1 Falls page for minute it levels, percent any of is among two as fans, the . (ranking levels reasonable less Stadium, new This a attendance of appropriate pages drive population percentage and many than of various stadium AAIPB unless insight the suggest second) of highlights the ranking markets population to the stadiums a drive is average levels development assume base seating, higher of important that . Stadium the These Sioux time . see within the for As population share 1 is base that suite, .1 need stadium Sioux population approximately such, Falls . data million in a in At new within of understanding 15- club to again Sioux Falls 9 the the approximately th minute provide stadium base people development of seat following population a measures, suggest Falls to 15- the within achieve and 265, drive, minute a within 12 should construction high other 400. the markets points that a base and 242, - current take a 15 as population drive quality This be 30- the stadium 500, and 1 summarized attends can .0 pursued place minute population reviewed (ranking is percent 30 attendance, game in be the more minute the capacity in made base games total drive . downtown day near than . fifth of in captured base Sioux with the 30 of drive experience . measures the highest 100, a future other minute population larger respect within data Falls 000 time areas within AAIPB would among people share presented the of ranks . . drive to that Given each a Sioux within the stadiums be typical of the than time 10 are population warranted stadium the the th Falls 11 on a walkable the of population population age 30 drive markets), . Page 12 141, market minute of in when time . 71 and 800 the the 65. To to 7.0 SF STADIUM ANALYSIS AVG ATTENDANCE REPORTED TO POPULATION ANALYSIS FALLSSIOUX STADIUM ANALYSIS Source Chicago Dogs Chicago Average Median Fargo-Moorhead Redhawks Team Lincoln Saltdogs Lincoln Sioux Falls Canaries Sioux City Explorers City Sioux Texas Airhogs Cleburne Railroaders Cleburne Gary Southshore Railcats Southshore Gary Kansas City T-Bones City Kansas Winnipeg Wichita Wingnuts St. Paul Saints Paul St. : AAIPB ; Esri – CSL Research, Rosemont, IL Fargo, ND Fargo, Location Lincoln, NE Sioux Falls,Sioux SD Sioux City, IA City, Sioux Grand Prairie, TX Prairie, Grand Cleburne, TXCleburne, Gary, IN Gary, Kansas City, KS City, Kansas Winnipeg, MB Winnipeg, Wichita, KS Wichita, St. Paul, MN Paul, St. 2017 Impact Field Newman Outdoor Field Newman Outdoor Ballpark Haymarket Park Haymarket Sioux Falls Stadium Falls Sioux Mercy Field at Lewis & Clark Park Clark & Lewis at Field Mercy QuickTrip Park QuickTrip The Depot at Cleburne Station Cleburne DepotThe at U.S. Steel Yard Steel U.S. CommunityAmerica Ballpark Shaw Park Lawrence-Dumont Stadium CHS Field Attendance Reported Reported Average Average 3,581 3,491 2017 3,594 3,387 2,316 1,243 1,173 1,780 3,632 4,069 4,391 3,098 8,296 - Population Drive Time Time Drive 15-Minute 15-Minute 265,400 202,600 359,846 181,283 202,590 141,749 416,284 166,587 121,216 419,858 350,774 560,005 95,949 44,533 Population Attend. to Ratio of of Ratio 1.8% 1.6% 2.0% 1.7% 1.6% 0.3% Avg. Avg. 1.3% 2.2% 3.4% 4.0% 1.0% 0.9% 1.5% - Population Drive Time Time Drive 30-Minute 30-Minute 1,085,400 2,783,370 2,625,610 1,256,845 2,052,244 782,800 229,015 326,942 242,512 135,015 934,682 246,417 782,753 566,818 Population Attend. to Ratio of of Ratio 0.0% 0.7% 0.6% 1.6% 1.0% 1.0% 0.3% Avg. Avg. 0.9% 0.4% 0.4% 0.7% 0.6% 0.5% 72 - 7.0 SF STADIUM ANALYSIS SEATING CAPACITY TO POPULATION ANALYSIS FALLSSIOUX STADIUM ANALYSIS Source Median Average Explorers City Sioux Fargo-Moorhead Redhawks Sioux Falls Canaries Lincoln Saltdogs Lincoln Railroaders Cleburne Texas Airhogs Wichita Wingnuts Gary Southshore Railcats Southshore Gary Kansas City T-Bones City Kansas Chicago Dogs Chicago Winnipeg Goldeyes Winnipeg Team St. Paul Saints Paul St. : Esri – CSL Research, 2017 Sioux City, IA City, Sioux Fargo, ND Fargo, Sioux Falls,Sioux SD Lincoln, NE TXCleburne, Grand Prairie, TX Prairie, Grand Wichita, KS Wichita, Gary, IN Gary, Kansas City, KS City, Kansas Rosemont, IL Winnipeg, MB Winnipeg, Location St. Paul, MN Paul, St. Mercy Field at Lewis & Clark Park Clark & Lewis at Field Mercy Newman Outdoor Field Newman Outdoor Sioux Falls Stadium Falls Sioux Haymarket Park Haymarket Station Cleburne DepotThe at QuickTrip Park QuickTrip Lawrence-Dumont Stadium U.S. Steel Yard Steel U.S. CommunityAmerica Ballpark Impact Field CHS Field Shaw Park Ballpark Ballpark Ballpark Capacity Seating Seating 6,100 5,700 3,800 4,172 4,462 4,500 5,000 5,445 6,111 6,139 6,270 6,300 7,140 7,481 Population Drive Time Time Drive 15-Minute 15-Minute 202,600 265,400 181,283 141,749 202,590 416,284 350,774 166,587 121,216 359,846 560,005 419,858 95,949 44,533 Capacity to Population Ratio of of Ratio 11.2% 2.2% 3.3% 4.0% 2.3% 3.1% 2.2% 1.3% 1.7% 3.7% 5.2% 1.8% 1.3% 1.8% Population Drive Time Time Drive 30-Minute 30-Minute 1,085,400 2,783,370 1,256,845 2,625,610 2,052,244 782,800 135,015 229,015 242,512 326,942 246,417 566,818 934,682 782,753 Capacity to Population Ratio of of Ratio 1.0% 1.1% 2.8% 1.8% 1.8% 1.4% 2.0% 0.2% 1.1% 0.7% 0.5% 0.2% 0.3% 1.0% 73 7.0 SF STADIUM ANALYSIS Minor League League Baseball Minor Stadium Event Data FALLSSIOUX STADIUM ANALYSIS throughout and approximately The • • • • • • • • We to two A two and and Non and meetings school Monongalia Louisville ONEOK San Hammons Richmond Joseph MCU baseball 10 and have data events, Short non- added - other 16 17 company playoff Jose tenant Park above also and New Hudson tenant L Field Season) the games, . Municipal per among events Slugger Bruno concert, County Field (Brooklyn, college home reviewed events 13 York County country, suggest (Tulsa, picnics year events other Valley (Springfield, two Stadium per Cosmos games others games, . Bank Field baseball festival typically Ballpark Stadium . OK) combative year summarized non that on Community the NY) Ballpark . . (Louisville, an – - Other 28 (NASL) (Troy, including tenant event - non – To Hosts other annual Hosts include games San (San (Granville, MO) consider primary events, annual NY) data community 68 events Jose (Staten games College Jose, – below approximately . basis, KY) concerts, Hosts Tulsa two – for Approximately State tenant – and this events CA) WV) . . including ticketed Island, Hosts including the Non home Drillers 67 community – in University – events Springfield sporting Sioux The - Hosts events the hosted tenant 71 games NY) events 100 ballpark (Class University Louisville context high . Falls – 36 60 at games events On events, at . (NCAA) events West school total Other the including AA) Cardinals the an Stadium annually of Sioux annual Bats include of games, events a ballpark Virginia . or other events baseball baseball year Sioux community (Class Falls . a (Class beer hosts basis, including were ballparks, In other 15 held Black Falls include 2017, Stadium Tulsa games, games, AAA) festival held approximately AA) at the sporting baseball Bears events the the Roughnecks games 35 games, ballpark 15 at we the 5K ballpark are and Brooklyn the Wagner Stadium (Class . have run/walks events, San generally games, and ballpark a 25 hosts concert Jose analyzed 140 Missouri include A 15 College (USL) Cyclones hosted concerts Short Louisville high events Giant approximately and in consistent or 2016, matches charity Season) school religious the community State approximately Seahawks Race, including and (Class event including City University walks community and high with and games FC services A 80 activity amateur Short (NCAA) 69 event approximately school (USL) other and total 35 San and 50 (NCAA) community Tri . Season) and venues events, events games among Sioux tournaments, Jose baseball - 29 sports City ten West Giants games . . ValleyCats Falls reviewed including select to games, Louisville 15 tournaments, Virginia events games, 20 other Canaries . (Class private The minor youth 26 . . events 38 (Class Opportunity Mountaineers Slugger two ballpark NYU A State baseball events league Advanced) home concerts, and baseball annually, A Island Short typically hosts community including games, baseball camps, may Season) Yankees regular (NCAA) 15 (NCAA) approximately including exist holds high as weddings, corporate stadiums festivals well games for season games games school one (Class high one as to . 74 ANALYSIS COMP FACILITY ANALYSIS8.0 SIOUX FALLS THEATER ORPHEUM 8.0 SF ORPHEUM ANALYSIS Overview SIOUX FALLS ORPHEUM THEATER ANALYSIS Dance, productions, the The 192 SECT, functions weddings, professional Efforts Main Falls the According events hosting Falls Zable to numerous other Sioux The implications classroom recommendations the days Theater largest Sioux purpose Jazz and Stage Falls . main who entertainment Studio Children’s plays, Union, for . Falls operated facility renovations & space previously and theater, banquets, user rehearsal include utilizing Ballet, organizations Blues concerts, of Theater of Pepper has Orpheum . group this management, Care as the The showcased by Society, Dance the the . to the managed and chapter over that any Hospital SMG, Entertainment dances, existing Orpheum receptions, Orpheum The of Sioux Theater Theater . production the supportable Gallery, the can the Events 686- and Empire Theater banquets, Vaudeville, the years, is primary & Comfort for accommodate operating seat Theater Theater originally serves to School, Theater held 68 Dynamic . meetings evaluate most Community and . production historic modifications tenants In at weddings the Theatre Center is Jade repertory many until recently opened 2016, the owned structure, Sioux Cheer the and Presents, theater up Theater and SMG also other days Company, Theatre the among in to financial by Falls in theater, . & event other was includes 1913 SECT 2007. the and 450, Dance, community has and Center community The other contracted, (SECT), City producers an in as movies Balleraena, held community undergone In and downtown additional Collective to the of Triple addition well types include seven make Sioux Sioux event Anne and and as by at of is S 75 8.0 SF ORPHEUM ANALYSIS Orpheum Utilization By Event Type By Utilization Orpheum – (2012 SIOUX FALLS ORPHEUM THEATER ANALYSIS concert/comedy constant Averaging days) events in performing The Utilization day family have generates annually Attendance Data 2 usage 014 Orpheum 18,398 30,961 generates dropped 8,255 2,424 1,684 2012 shows are at over . by days over more 447. arts housed far and the Theater annually include 30,426 17,624 the events 8,341 2,382 2013 (particularly the the There than convention/trade past significant largest at past 30, generating has all five are over the 000, 31,730 19,997 event, 6,864 2,105 1,746 2014 share generated numerous years five Theater the the majority annual move SECT . of past a years, majority events Performing usage 28,906 18,440 6,455 1,461 1,997 2015 over between in of occasions with attendance five and overall . with also Concerts the their years of move this 31,456 22,240 6,034 3,182 2016 110 arts, generate same usage performing move . during usage out has and Meetings/banquets, and particularly . days, in day, remained 144 which . Concerts/Comedy Shows Family Meeting/Banquet Other Arts Performing Convention/Trade Show Convention/Trade comedy and modest 2016) and and event arts rehearsal multiple peaked events again, SECT event fairly days and , Utilization Day Data Day Utilization Data Day Event 2012 2012 144 166 216 24 11 13 94 24 2013 110 2013 25 11 59 197 249 6 8 26 2014 126 2014 19 87 447 5 8 7 408 19 2015 140 18 12 99 2015 8 394 353 18 2016 124 15 17 92 2016 347 315 15 Concerts/Comedy Show Convention/Trade Shows Family Meeting/Banquet Other Arts Performing Concerts/Comedy Show Convention/Trade Shows Family Meeting/Banquet Other Arts Performing 76 8.0 SF ORPHEUM ANALYSIS Potential FinancialOperating Impacts SIOUX FALLS ORPHEUM THEATER ANALYSIS $ Revenues maintenance other operating between Theater We Under are be generated averaging results operational Arena conditions labor reflect financial snow sales the At We 133, the covered would summarized current have 000, removal sources and and conditions same a the for scenario between $ reviewed operating also general revenues would . 441, by Sioux with for the $ need management control Average time, 404, and . the would expect 000 Theater Expenses the a in Falls 000. cease for other whereby DSPC, that cost manager the the three the and of performance such three increase additional revenue, that the Convention adjacent reductions exist such years financial to showed $ operated The fee 616, include year Theater, exist as various a year separate, . positions sources with 000, rental, due of net expense under average exhibit operations, a operating . salaries period 2014 Center, loss expenses by could to averaging there the positive These . lack concessions, SMG . separate third . of and and Today, DSPC, be would of ranged between of and in allows performance realized party include net event related $ shared 2016. financial conjunction $ 124, benefits, there 528, third be SFCC financial management 000. for between expected management, $ 000. labor to expense with party 307, added Data are the and the operating utilities, 000 Expenses significant performance the The Theater chargebacks for with . management annual include Arena labor changes $ and opportunities elimination the 118, net the entity insurance, $ . janitorial, Orpheum audit losses 000 financial costs Theater, 495 revenue various ranged shared These to takes , data 000, and and and the to to of . In alternative generated theater management operating Based reflected efforts approximately (average 2016, the years for 2014 assuming and to separate 3 2016, were on production -$1,000,000 $1,000,000 in -$800,000 -$600,000 -$400,000 -$200,000 . $200,000 $400,000 $600,000 $800,000 Summary of Orpheum Theater Financial Operating Performance Operating Financial Theater Orpheum of Summary the performance the management our It increased is $0 is 260 assessment presented Sioux analysis not Average non days 2014 to 2016 Orpheum 2016 to 2014 clear to Empire performance Financial Operations Financial annually, book conducted, scenario, below for if . such concert, the . Theater an of and Theater days, the which effort comedy this Company added historical would 68 potential under and were revenue be other used and separate performance undertaken added rd party management) party could such potential the revenue events potentially New OperatingLoss Expenses Revenues Theater third under days financial during is party . 77 not the for be If 8.0 SF ORPHEUM ANALYSIS Potential FinancialOperating Impacts SIOUX FALLS ORPHEUM THEATER ANALYSIS For replacement performance There be losses, deficits, important increasing Theater We • • management As funds could concert, which building general Added absorb Volunteer curtained established noted example, suggest will assuming are net be theater event while be for in portions management the professionals comedy off, reduced loss, that needs several staff needed of if the a scenario at estimated an activity the source added also approximately production these a previous and endowment – . Theater, 4 of or . To under percent opportunities allowing revenue – newly the of are other It the within measures There will annual funds is a event assumed exhibit, as extent sets critical be separate identified acts rate were its described could are $ needed to for deficit 16 volunteer coordination, are be that of an would a million the to to be occasional to interest, to identified new extensive in third be in revenue to can note generated increase expenses place below improve established these approximately not . - non party organization, be that . the likely . produced that profit janitorial, number types streams If management by major . endowment qualified under efforts the can approximately eliminate to of volunteer pay positions of accommodate financial $ capital expected and/or with a 630, are operations dark for public new 000. made structure would the a net dates entity endowment . repair Sioux third staff $ stage operating operating assembly It 226, to have will and/or during these could costs party . Falls book 000, and set be to 78