20180806 Klecocity 8Pg Special 2.Indd
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MALAYSIA ADVERTISING FEATURE | AUGUST 13, 2018 Artist’s impression SETTING A NEW STANDARD The 42-storey Aspire Tower is set to be KL Eco City’s highest and most prestigious corporate offi ce tower. Its blend of work and lifestyle concept, called Workstyle, has created a dynamic new approach that will result in a more productive workforce and better investments. Aspire Tower will be the perfect addition to the new heart of business; KL Eco City. AF2 ADVERTISING FEATURE AUGUST 13 2018 KL Eco City WORLD-CLASS DEVELOPMENT BUILT ON CONNECTIVITY, INTEGRATION AND SUSTAINABILITY Even in a major city like Kuala Lumpur, develop- ture and urban design fi rm is known for famous KL Eco City has an grand lobbies on the ground fl oor among the retail ments like S P Setia Bhd’s KL Eco City (KLEC) are integrated developments such as Roppongi Hills estimated gross mall entrances. This allows seamless connection rare. For starters, KLEC is envisioned as a mixed- in Tokyo, Namba Parks in Osaka, Bellagio in Las development value between the offi ce and retail hubs. use development that is truly integrated in terms Vegas and Langham Place in Hong Kong. of RM7 billion and “The same effect is achieved through a series of connectivity. As a self-contained development, KLEC em- comprises offi ces, of connected landscaped podiums, open spaces The 25-acre development sits on Jalan Bang- braces three key aspects: connectivity, integration residences, retail and pedestrian linkages, which join all the indi- sar, next to Mid Valley City, and is surrounded by and sustainability. Ling notes that KLEC’s rail hub and hotel vidual offi ce towers along the development. This established commercial precincts. KLEC compris- — comprising the existing Abdullah Hukum LRT unique and universal platform creates a communal es three phases of luxury residential towers, three station that will be linked to the newly completed environment that will attract a new generation of corporate offi ce towers, 12 boutique offi ce blocks, KTM Komuter station — provides a superior mode professional workers who enjoy the fl exible idea one strata offi ce tower, a 5-storey retail podium of public transport. of living, working, learning and playing, all in the and a four-star hotel operated by ONYX Hospital- “KLEC’s integrated rail hub offers businesses same place,” he says. ity Group - Amari Hotel. It has an estimated gross within the development the advantage of access With more than 60% of KLEC dedicated to com- development value (GDV) of RM7 billion. to vast talent pools. Residents will benefi t from the mercial offi ce space, the development is poised to “It is not just about putting together buildings connected public transport network, which pro- become a new focal point for business, corporate for different usage in one location. We wanted to vides access to virtually all the major townships in and retail activities in the Klang Valley. create seamless interaction between public spaces Klang Valley,” he says. and how this relates to the visitors, residents and Another pillar of success, Ling adds, can be MAKING THE CONNECTION offi ce workers to provide a safe, comfortable and seen in the exceptional result of the creative mas- Apart from its rail hub, KLEC is also future-proofed vibrant lifestyle,” says S P Setia divisional general ter plan, which allows KLEC to house more than for growing traffi c requirements — it comes with a manager Tony Ling. seven million gross square feet of commercial, unique internal two-tier road system that is con- KLEC’s master plan was designed by the residential and retail space. nected to four major access roads, such as the New world-renowned and award-winning The Jerde “The 12 quadrant blocks of boutique offi ces, for Pantai Expressway (NPE), Federal Highway, Jalan Partnership Inc. The Los Angeles-based architec- instance, sit above the retail mall and have their Bangsar and Jalan Maarof. ADVERTISING FEATURE AF3 AUGUST 13 2018 Above: Offi ces in intergrated and transit-oriented developments in KL fringe continue to see good demand KLEC’s integrated rail hub off ers businesses within the development the advantage of access to vast talent pools. Residents will benefi t from the connected public transport network, which provides access to virtually all the major townships in Klang Valley. — Ling Artist’s impression Left: KL Eco City offers serviced residences, hotel and offi ce towers. seamless interaction between “This creates seamless interaction and inte- public spaces and how this gration between all the buildings located in the relates to the people to development. A pedestrian bridge will also con- provide a safe, comfortable nect KLEC and Mid Valley City, hence offering and vibrant lifestyle connectivity not only within KLEC but also with its neighbouring communities,” says Ling. Apart from inheriting the benefi ts of living “The six new ramps and bridges that cost more and working in a self-contained city within a city, than RM200 million to build, allow traffi c to en- KLEC also embodies S P Setia’s commitment to ter and exit at multiple points of access through high quality and eco-friendly designs. a network of lower and upper roads. The lower “KLEC is an integrated green development in and upper tiers separate light passenger traffi c Bangsar where every building is designed to meet from heavy vehicles, such as service/goods de- the stringent criteria of various green certifi cation, livery trucks. including Malaysia’s Green Building Index (GBI), “When combined, these investments result in LEEDS and Singapore’s Greenmark. a sustainable place where seamless interaction “Additionally, the new integrated rail hub is between the public and private spaces caters for instrumental in helping reduce its carbon foot- the visitors, residents and offi ce workers in a safe, print by encouraging the use of public transport. comfortable and dynamic environment,” says Ling. Moreover, connectivity to the Klang Valley’s To enhance the connectivity experience inter- network of rail lines creates a self-contained nally, KLEC provides pedestrian walkways located environment that is linked to all other impor- Artist’s impression above street level to provide safe passageways tant destinations, such as KL Sentral and KLIA, that link the integrated rail hub to the retail mall, conveniently,” says Ling. AF4 ADVERTISING FEATURE AUGUST 13 2018 Workstyle at Aspire Tower Soon to be launched is KLEC’s fi nal offi ce tower, To create a Aspire Tower. Soaring 42 storeys, Aspire Tower true workstyle will be the highest and most prestigious corpo- concept, Aspire rate offi ce tower in KLEC. It has been designed to Tower offers achieve gold certifi cation in the LEED Core and fl exible and Shell category. interchangeable “Unlike other corporate towers, Aspire Tower offi ce spaces that offers more than just an offi ce space. As a landmark can be utilised building and as the name ‘Aspire Tower’ suggests, to offer owners it refl ects the ambitions and aspirations of the peo- and tenants sky ple who work with and invest in us — our name is dining, a sky a call to action, encouraging Malaysian leaders, lounge, a gym executives, entrepreneurs and business owners and swimming to keep ‘looking up’ and to continue to achieve pool among their dreams. others “Setia has a signifi cant role to play in this process of crafting elegant, sleek architecture and blend of lifestyle facilities with unrivalled transport con- nections in creating an address where work and lifestyle combine into a seamless whole. We call this ‘workstyle’,” says Ling. According to him, workstyle is a customised word and a branded innovation that is essentially an amalgamation of three concepts — work + life + style — to create a dynamic new approach, and rethinking corporate culture in the creation of a thriving business community. “Workstyle, in turn, leads to a more productive working environment, a better investment oppor- tunity and a greater chance to aspire to success working day, promoting a better work-life balance, Aspire Tower also offers offi ce suites, namely beyond what is imaginable. and creating more dynamic work and social envi- executive offi ces (1,153 to 1,936 sq ft) that are “Aspire Tower spearheads workstyle in the ronments, where work and play are seamless in highly functional and adaptable units that cater incorporation of stringent space planning with efforts to stimulate productivity. This unique set- for start-ups, and provide owners and tenants elegant architecture, creating work spaces that up caters for different industries and offi ce sizes, access to the prestigious potential amenities the are maximised with natural lighting and intuitive creating a truly dynamic environment,” says Ling. tower has to offer. layouts, where environmental responsibility and With over 670,000 sq ft of space, Aspire Tow- To create a true workstyle concept, Aspire sustainability are a given,” says Ling. er offers three different offi ce types to cater for a Tower offers fl exible and interchangeable offi ce Workstyle can create a dynamic new nexus within wide spectrum of industries and corporate needs. spaces that can be utilised to offer its owners and KLEC and it advocates a strategic location to suit The premier offi ces, which take up an entire fl oor tenants a cutting edge gym as well as a swimming a blend of lifestyle and business needs. space of 18,715 sq ft, are ideal for conglomerates as pool; a business centre that is conceived on the “Aspire Tower has access to KLEC’s myriad they allow a multitude of layouts with executive-level concept of adaptability and well-designed fea- benefi ts combined with the best on offer in the es- amenities.