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Table of Contents Foreword.............................................................................................................................................xvi Preface................................................................................................................................................xvii Acknowledgment...............................................................................................................................xxii Section 1 New Models and Conceptualizations for Advertising Narration Chapter 1 AModelforInteractiveAdvertisingNarration...................................................................................... 1 Filiz Resuloğlu, Kocaeli University, Turkey Recep Yılmaz, Ondokuz Mayis University, Turkey Chapter 2 Homo-di-fict:CreationsTurnAgainstHumanityinSouthParkTown................................................ 21 Filiz Erdoğan Tuğran, Ondokuz Mayis University, Turkey Aytaç Hakan Tuğran, Istanbul University, Turkey Chapter 3 ActorEffect:AStudyonHistoricalFiguresWhoHaveShapedtheAdvertisingNarration................ 34 Bilgen Başal, Yeditepe University, Turkey Chapter 4 MobileAdvertising:MobileAdvergameModelsforTourismMarketing............................................ 61 Evrim Çeltek, Gaziosmanpasa University, Turkey Chapter 5 Advergamers:NewAdvertisingFansoftheDigitalAge..................................................................... 79 Veysel Çakmak, Aksaray University, Turkey    Section 2 Historical Transformation of Narrative Advertising Components Chapter 6 Narrative3.0:GeneratingofUserIntegratedNarrative....................................................................... 97 M. Nur Erdem, Ondokuz Mayis University, Turkey Chapter 7 CreateIt!ExtendIt!EvolutionofComicsThroughNarrativeAdvertising....................................... 117 Ugur Kılınç, Ondokuz Mayis University, Turkey Chapter 8 HistoricalTransformationoftheAdvertisingNarrationinTurkey:FromStereotypetoDigital Media.................................................................................................................................................. 133 Recep Yılmaz, Ondokuz Mayis University, Turkey Ali Çakır, Ondokuz Mayis University, Turkey Filiz Resuloğlu, Kocaeli University, Turkey Chapter 9 TheStructuralTransformationofSpaceinTurkishTelevisionCommercialsasaNarrative Component.......................................................................................................................................... 153 Burcu Altıparmak, Ondokuz Mayis University, Turkey Chapter 10 ALiteratureReviewontheViralAdvertisingNarrativeStructure.................................................... 167 Murat Koçyiğit, Necmettin Erbakan University, Turkey Chapter 11 TheFunctionsoftheNarratorinDigitalAdvertising......................................................................... 184 Nursel Bolat, Ondokuz Mayis University, Turkey Section 3 Researches on Narrative Advertising Chapter 12 AnExperimentalResearchAboutUsingAugmentedRealityinAdvertisingforMeasurementof AdvertisementLikingandEffectivenessLevel.................................................................................. 203 İdil Sayımer, Kocaeli University, Turkey Banu Küçüksaraç, Kocaeli University, Turkey Chapter 13 ViolenceNarrationinDigitalAdvertising.......................................................................................... 228 Hasan Turgut, Ondokuz Mayis University, Turkey  Chapter 14 TheReconstructionofthe“YouthIdeal”inNarrativeAdvertising.................................................... 247 Gülten Arslantürk, Ondokuz Mayis University, Turkey Chapter 15 QRCodeAdvertisementsinTourismMarketing............................................................................... 269 Evrim Çeltek, Gaziosmanpasa University, Turkey Chapter 16 LabourasChronotope:HappyTomorrowDiscourseinNarrativeAdvertising................................. 290 Hasan Turgut, Ondokuz Mayis University, Turkey Merve Turgut, Istanbul University, Turkey Chapter 17 SpaceasaCharacterinNarrativeAdvertising:AQualitativeResearchonCountryPromotion Works.................................................................................................................................................. 303 Aysu Altaş, Aksaray University, Turkey Compilation of References............................................................................................................... 320 About the Contributors.................................................................................................................... 353 Index................................................................................................................................................... 357 .
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