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If Rumors Were Horses Perspectives on the Future of the Monograph c/o Katina Strauch 209 Richardson Avenue MSC 98, The Citadel Charleston, SC 29409 ALA ANNUAL ISSUE TM volUME 28, NUMBER 3 JUNE 2016 ISSN: 1043-2094 “Linking Publishers, Vendors and Librarians” Perspectives on the Future of the Monograph by Adriaan van der Weel (Book and Digital Media Studies, Leiden University) <[email protected]> and Colleen Campbell (Director, Institutional Participation and Strategic Partnerships – Europe, JSTOR | Portico) <[email protected]> he theme of this issue of Against the lectual at least as much as they are economic from the exorbitant prices charged by the large Grain is the future of the monograph. or technological. What are the implications scientific publishers for must-have journals. TIt is hard to find anyone who is not con- of regarding the monograph primarily as an Even taking into account the global growth vinced that the monograph is important and de- intellectual tool? Is it still fulfilling that func- in the sheer number of academics looking serves a future. Certainly none of the contrib- tion? Are monographs actually being read? to publish their research output, the problem utors to this issue express any doubt What pressures are exerted on the could simply be regarded as a preponderantly about it. Yet the continued role monograph’s function? economic issue. That had the undeniable of long-form scholarly output Libraries experience benefit of also suggesting where the solu- such as the monograph is difficulty in purchasing tion might be found: libraries needed more by no means assured. The enough monographs for funding to buy books. More recently, digital articles collected here take a their faculty and students. developments have furnished a variant on this step back from the dizzying Presses experience diffi- economic solution to an economic problem: vicissitudes of technological culty in making monograph scholars could be given more funding to pay and economic change to ex- publishing pay. Authors processing fees for open access publication. amine the monograph more experience difficulty in Whether through pre- or postpublication fundamentally. For surely getting monographs pub- funding, the monograph may be kept alive at we do not want to contin- lished. Until recently this least for a while longer. But with some calling ue to produce monographs constellation of issues was continued on page 10 simply because it is econom- commonly attributed to the ically and technologically possible to maintain “monograph crisis.” The monograph crisis them as a system of academic currency. The was the corollary of the serials crisis, i.e., What To Look For In This Issue: challenges the monograph is facing are intel- insufficient library purchasing power resulting Industry Consolidation ... Perspectives from Thought Leaders ......................29 2016 Outsell Information Management If Rumors Were Horses Benchmark Report ............................36 Enhancing the Competitive Advantage ou heard it here! I have resigned from my position as Assistant Dean of Technical Ser- of Libraries through Social Media vices and Head, Collection Development at the College of Charleston. I have worked Marketing ..........................................60 Yin libraries for 45 years. And decided to finally give up all the evaluations of staff, Altmetrics and Books: Bookmetrix and annual reports, forms to fill out, budget planning, Other Implementations .....................84 administrative issues, etc., etc. Nothing much will change from the outside. I will continue to have an Interviews office at the Addlestone Library, I will keep my Ann Okerson and Alex Holzman ......41 cofc email account, I will continue to convene the Yoav Lorch .........................................44 Charleston Conference and edit Against the Grain and do a few new things! Profiles Encouraged Center for Research Libraries ..........38 Speaking of the Conference, we had 59 registra- tions in four hours the first day that conference reg- Alex Publishing Solutions ................42 istration opened — June 6! Gosh! Also the Vendor Yoav Lorch .........................................45 Showcase only has a few more slots left. Be sure and Plus more .............................. See inside register. www.thecharlestonlibraryconference.com Ryoji Fukada and Buzzy Basch The theme for this year is Roll with the Times shown having lunch in Fiesole Italy or the Times Roll Over You! Be sure and visit the while attending the Fiesole Retreat in continued on page 6 April 2016. 1043-2094(201606)28:3;1-H Publishing Progressive Information Science and Technology Research Since 1988 Receive Free Lifetime E-Access or Free Hardcover Purchase a print book or e-book through the IGI Global Online Bookstore and receive the alternate version for free! Shipping fees apply.* ISBN: 978-1-4666-5888-2 ISBN: 978-1-4666-7464-6 ISBN: 978-1-4666-7456-1 ISBN: 978-1-4666-8330-3 © 2015; 10,384 pp. © 2015; 333 pp. © 2015; 2,072 pp. © 2015; 409 pp. List Price: $3,950 List Price: $175 List Price: $2,350 List Price: $205 * Online Bookstore Price: $3,160 * Online Bookstore Price: $140 * Online Bookstore Price: $1,880 * Online Bookstore Price: $164 * Purchase any video lecture, book, journal, single book chapter, or single journal article directly through the IGI Global Online Bookstore and receive a 20% discount applied directly to your shopping cart. IGI Global databases are not qualifi ed for this discount. Discount can only be combined with the “You Choose” offer and cannot be used by distributors or book sellers. Offer expires June 30, 2016. ** IGI Global now offers the exclusive opportunity to receive free lifetime e-access with the purchase of the publication in print, or purchase any e-access publication and receive a free print copy of the publication. You choose the format that best suits your needs. This offer is only valid on purchases made directly through IGI Global’s Online Bookstore and not intended for use by book distributors or wholesalers. Shipping fees will be applied for hardcover purchases during checkout if this option is selected. The lifetime of a publication refers to its status as the current edition. Should a new edition of any given publication become available, access will not be extended on the new edition and will only be available for the purchased publication. If a new edition becomes available, you will not lose access, but you would no longer receive new content for that publication (i.e. updates). Free Lifetime E-Access is only available to single institutions that purchase printed publications through IGI Global. Sharing the Free Lifetime E-Access is prohibited and will result in the termination of e-access. InfoSci®-Databases Databases for Progressive Information Science and Technology Research InfoSci® InfoSci® Books Journals A rapidly expanding collection of A rapidly expanding collection of over 69,000 full-text chapters from 155+ peer-reviewed journals that more than 3,000 scholarly works in focus on specialized topics in over 200 disciplines. over 200 disciplines. Peer-Reviewed Award-Winning Librarian-Friendly: Content: Platform: • Free MARC records • Cutting-edge research • Unlimited simultaneous users • Discovery services • No embargoes • Full-text in XML and PDF • COUNTER4/SUSHI compliant • Scholarly and professional • Advanced search engine • Training available • Interdisciplinary • No DRM For Free Trial, Contact: [email protected] Visit the InfoSci® Demosite: www.igi-global.com/infosci-demo AGAINST THE GRAIN Against the Grain (USPS 012-618) (ISSN 1043-2094) is TABLE OF CONTENTS published six times a year in February, April, June, Sep- tember, November, and December/January by Against the v.28 #3 June 2016 © Katina Strauch Grain, LLC, 209 Richardson Ave., MSC 98, The Citadel, Charleston, SC 29409. Subscription price per year is $55 U.S. ($65 Canada, $90 foreign, payable in U.S. dollars). ISSUES, NEWS, & GOINGS ON Periodicals postage paid at Charleston, SC. Postmaster: Send change of address to Against the Grain, LLC, 209 Rich- Rumors ................................................. 1 Letters to the Editor ............................ 6 ardson Ave., MSC 98, The Citadel, Charleston, SC 29409. From Your Editor ................................ 6 Deadlines .............................................. 6 Editor: Katina Strauch (College of Charleston) FEATURES Associate Editors: Cris Ferguson (Murray State) The Future of the Monograph Tom Gilson (College of Charleston) Guest Editors, Adriaan van der Weel and Colleen Campbell John Riley (Consultant) Research Editors: Perspectives on the Future of the Why Monographs Matter ................. 24 Judy Luther (Informed Strategies) Monograph .......................................... 1 by Geoffrey Crossick — Crossick makes a Assistants to the Editor: compelling case for the open access monograph. Ileana Strauch by Adriaan van der Weel and Colleen Camp- Toni Nix (Just Right Group, LLC) bell — The monograph has a venerable history Monographs in a Changing Reading but is its future assured? Editor At Large: Culture ............................................... 26 Dennis Brunning (Arizona State University) The Ecology, Evolution and Future of by Adriaan van der Weel — Adriaan says Contributing Editors: Glenda Alvin (Tennessee State University) the Monograph .................................. 14 we are living through a major revolution in Rick Anderson (University of Utah) by Agata Mrva-Montoya — Agata speculates the way we consume text and
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