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Virtual Reality Independent publication by raconteur.net raconteur.net # 0356 17 / 12 / 2015 VIRTUAL REALITY 2016: the year Bringing Virtually Feel like 2016 05 shopping 06 no limit 11 playing 03 of virtual reality to life to VR away? Analysts are tipping 2016 as a breakthrough Retailers are poised to use virtual reality Ten top areas where virtual reality is Virtual reality is adding an extra dimension year for virtual reality technology to transform the shopping experience making an impact and revolutionising life to gaming and interactive cinema FB BANNER - HEXAWARE creating immersive, interactive worlds for VR stinkdigital.com raconteur.net RACONTEUR | 17 / 12 / 2015 raconteur.net VIRTUAL REALITY | 03 Getty ImagesGetty 2016: the year of virtual reality Analysts are tipping 2016 as a breakthrough year for virtual reality with major product launches on the horizon Visitors test virtual reality headsets at the Solutions COP21 exhibition OVERVIEW This is not just the stuff of science fic- ly surpassed anything VR could conjure It is not just the technology companies Investment in VR is reaching fever NIC FILDES tion anymore. Citi, the investment bank, up. Those companies that survived did getting excited about VR. The movie pitch from Kickstarter campaigns to estimates that the market for hardware, so moving away from entertainment industry is clearly excited about the put cameras on the International Space here is often a sense of déjà vu networks, software and content will and towards business applications, prospects of immersive cinema with Station to spice up science teaching in when it comes to technolog- reach a staggering $200 billion by 2020. such as 3D visualisations of oil wells. 4K screens already proving there is a the classroom to Ericsson, the world’s ical innovation and nothing The earliest forms of “artificial reali- market beyond cheap 3D glasses. The largest telecoms equipment company, T proves the case more than ty” were rooted in projects in the 1960s new Star Wars: The Force Awakens has exploring how 5G network technology the virtual reality or VR revolution that when the pioneers of the concept looked been accompanied by a VR trailer that could utilise VR to wire up decommis- is quickly building a head of steam. VR beyond early attempts at 3D cinema to The success of new has pointed the way ahead. sioning projects of old nuclear sites. headsets, helmets and immersion have create immersive computing systems. CCS Insight, the mobile research com- The prospects for VR could be end- all drifted in and out of fashion between Nasa started to develop the technology product launches this pany, says: “By the end of 2016 all major less with the ability to draw users into the 1950s and 1990s without really mak- as an advanced flight simulator in the year could determine new movies will have a 360-degree virtual spaces providing a disruptive ing a commercial breakthrough. mid-1960s, a project that came to frui- how much companies trailer. Movie-makers benefit from the element to a host of sectors. Citi high- The 1992 movie The Lawnmower Man, tion during the first Gulf War. ready-made publicity vehicle created lights remote medicine, military drills, which was built around the concept of In the late-1970s, students working outside the high-tech by the hype surrounding virtual reality pilot driving and theme parks as obvi- VR, threatened to be the apex of main- with head-mounted VR systems start- sector continue to focus experiences. They also utilise the mas- ous applications for the technology. stream interest in VR as the companies ed to consider commercial applica- on the VR renaissance sive distribution networks of Facebook Mobile shopping, where consumers that had fuelled a briefly thriving cot- tions which led to the foundation of and YouTube, which both support 360- can browse virtual shelves, and remote tage industry in arcade game VR either some of the world’s first VR compa- degree videos.” maintenance of high-value machinery went extinct or lost interest. nies, including VPL which developed Sky has been investing in a company in the aerospace and oil and gas sectors Yet almost a quarter of a century later the briefly famous Z Glove that was Yet one young man, a fan of The Lawn- called Jaunt to prepare for a world where is on the horizon. and VR has enjoyed an unexpected re- quickly adapted by Mattel and Ninten- mower Man, didn’t lose interest and re- news broadcasting is virtual, something “We expect 2016 to be the year that VR naissance. Facebook’s acquisition of do. W Industries, a British business, ignited the VR sector. This year Palmer it has already tested in a four-minute takes off in earnest,” says Citi analyst Oculus Rift, HTC’s Vive, PlayStation’s achieved some success with headsets Luckey, the founder of Oculus Rift, ap- 360-degree report on the migrant crisis. Kota Ezawa. Morpheus projects and Google’s Card- for arcade games. peared on the cover of Time Magazine Perhaps even more left-field was TGI The technology is still nascent and board have all made virtual more of a By the mid-1980s, VR was featured and VR was once again a cause célèbre Friday, the restaurant chain, offering much will depend on the public’s ap- reality for a new generation of gamers, on the cover of Scientific American and in the technology sector with HTC, diners a chance to take a virtual sled ride petite for the technology. The suc- businesses and applications. With con- National Enquirer, but it didn’t last. IBM, Apple AMD and Sony all gearing with their food. VR is quickly becoming cess of new product launches this nectivity speeds and computing power VPL went bust and disappeared into up for big things. a differentiator for a variety of business- year from Sony and HTC could deter- finally having caught up to the vision of the ether as the internet became es willing to invest and to ex- mine how much companies outside the VR pioneers, the technology is tipped prevalent. For gamers, the graph- plore whether the technology the high-tech sector continue to focus to enjoy a breakthrough year in 2016. ics on a flat TV screen had quick- is ready for the mainstream. on the VR renaissance. RACONTEUR CONTRIBUTORS Distributed in Publishing Manager Head of Production DAVID BENADY SOPHIE CHARARA NIC FILDES CHARLES SAM SHAW David Kells Natalia Rosek Specialist writer on Features editor of Technology and com- ORTON-JONES Freelance writer and marketing, advertis- Wareable.com, she was munications editor Award-winning editor, she covers a Production Editor Digital and ing and media, formerly the in-house at The Times, he was journalist, he was wide range of topics Benjamin Chiou Social Manager editor-at-large of Rebecca McCormick he contributes gadget reviewer at formerly with The including business, Managing Editor Sarah Allidina to national newspa- Stuffmagazine. Independent and Dow LondonlovesBusiness. finance, technology @SGIntLtd Peter Archer pers and business Jones Newswires. com and editor of and travel. Design publications. EuroBusiness. Grant Chapman Call us on +44 (0)2476 158222 Kellie Jerrard Samuele Motta www.seriousgamesinternational.com BUSINESS CULTURE FINANCE HEALTHCARE LIFESTYLE SUSTAINABILITY TECHNOLOGY INFOGRAPHICS raconteur.net/virtual-reality Although this publication is funded through advertising and sponsorship, all editorial Raconteur is a leading publisher of special-interest content and research. Its publications The information contained in this publication has been obtained from sources the is without bias and sponsored features are clearly labelled. For an upcoming schedule, and articles cover a wide range of topics, including business, finance, sustainability, Proprietors believe to be correct. However, no legal liability can be accepted for any partnership inquiries or feedback, please call +44 (0)20 3428 5230 or e-mail healthcare, lifestyle and technology. Raconteur special reports are published exclusively errors. No part of this publication may be reproduced without the prior consent of the [email protected] in The Times and The Sunday Times as well as online at raconteur.net Publisher. © Raconteur Media raconteur.net RACONTEUR | 17 / 12 / 2015 raconteur.net VIRTUAL REALITY | 03 Getty ImagesGetty 2016: the year of virtual reality Analysts are tipping 2016 as a breakthrough year for virtual reality with major product launches on the horizon Visitors test virtual reality headsets at the Solutions COP21 exhibition OVERVIEW This is not just the stuff of science fic- ly surpassed anything VR could conjure It is not just the technology companies Investment in VR is reaching fever NIC FILDES tion anymore. Citi, the investment bank, up. Those companies that survived did getting excited about VR. The movie pitch from Kickstarter campaigns to estimates that the market for hardware, so moving away from entertainment industry is clearly excited about the put cameras on the International Space here is often a sense of déjà vu networks, software and content will and towards business applications, prospects of immersive cinema with Station to spice up science teaching in when it comes to technolog- reach a staggering $200 billion by 2020. such as 3D visualisations of oil wells. 4K screens already proving there is a the classroom to Ericsson, the world’s ical innovation and nothing The earliest forms of “artificial reali- market beyond cheap 3D glasses. The largest telecoms equipment company, T proves the case more than ty” were rooted in projects in the 1960s new Star Wars: The Force Awakens has exploring how 5G network technology the virtual reality or VR revolution that when the pioneers of the concept looked been accompanied by a VR trailer that could utilise VR to wire up decommis- is quickly building a head of steam. VR beyond early attempts at 3D cinema to The success of new has pointed the way ahead.
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