COOPER-HEWITT NATIONAL DESIGN MUSEUM PRESENTS: HALL OF

FEMMESR. C. L. P. ANSEL // GOLDBERG // BASSMAN // SCHER // Legendary art director Carin Goldberg started Lillian Bassman began Paula Scher began her Ruth Ansel, when she her professional career her career as an design career at was just 24, she at the end of the 1970s assistant to Alexey Atlantic and CBS became co-art as a designer at CBS Brodovitch at Harper’s Records in the 1970s. directors of Harper’s Television and CBS Bazaar in the early In 1984, she cofounded Bazaar with . Records. She was 1940s, at the epicenter Koppel & Scher, and in She later went onto awarded the prestigious of the American 1991 joined the design serve as art director at AIGA Gold Medal in magazine culture’s firm Pentagram as a The Times 2009, an honor Golden Age. In 1945, partner. Scher has Magazine in the 1970s considered to be the she was appointed art worked with identity and Vanity Fair in the highest in America director for the newly and branding systems, 1980s, each time recognizing an launched Junior environmental being the first woman exemplary career Bazaar, a fashion graphics, packaging to hold those in graphic design. magazine for and publication designs positions. Ansel will be Goldberg has been a teenagers which, under for a broad range of inducted into the Art member of the Alliance her direction, clients. She was Directors Club Hall of Graphique functioned as an inducted into the Art Fame later this fall. In Internationale (AGI) experimental workshop Directors Club Hall of Hall of Femmes: Ruth since 1999. that became a hot-bed Fame in 1998, and was Ansel, the celebrated In November 2010, a for young creative awarded the designer gives an retrospective of her talents such as Richard profession’s highest intimate work and career was Avedon, honor, the AIGA medal, retrospectives of her exhibited at Musée and Paul Himmel. in recognition of her life and works, talking Géo-Charles, Bassman later took up contributions to the about a professional Échirolles, France. She photography at the design field in 2001. career extending over is one of the first suggestion of Alexey Five years later, she 50 years where she recipients of the Art Brodovitch himself, and was awarded the Type has worked with and Directors Club went on to become an Directors Club Medal nurtured talents such Grandmasters iconic photographer for significant as , Award for Excellence in of her generation. Her contributions to the , Education (2008). photographs have been life, art, and craft of and exhibited around the typography. . Ruth world and published into Ansel has been a part THU th two books. Still working of the biggest shifts in at the age of 93, Lillian THU th editorial history. OCT. 7:00 pm 6 Bassman is currently DEC. 6:30 pm finishing her third book, 8 THU st due out next year. SEP. 1 6:00 pm THU rd NOV. 37:30 pm

Located at: Hall of Femmes is a project initiated by Swedish design studio Hjärta Smärta to draw attention to 2 East 91st Street women art directors and graphic designers. A book series is being produced within the project, each book portraying a designer and her work through in-depth interviews and images.