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Aveda Aromaology I: Essence of Aveda Leader Guide Introduction

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Aveda Aromaology I: Essence of Aveda Leader Guide Introduction Aveda Aromaology I: Essence of Aveda Leader Guide Introduction: Aveda Aromaology 1 Essence of Aveda Welcome the participants to the class. Introduce yourself and your background. Have the participants introduce themselves mentioning name, salon/spa, role (hairdresser, spa therapist, owner, guest services, etc) their background in aromatherapy/ aromaology and any expectations they have for the class today. Cover any logistics with food, restrooms, etc. Review the Aveda Mission: OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN FROM THE PRODCUTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY NOTJUST IN THE WORLD OF BEAUTY BUT AROUND THE WORLD. Aromaology is the heart of Aveda. It is one of the founding principles of Aveda and is important part of our mission of caring for the world through making products with organic sustainable ingredients On the power point show a few images of keystones as well as cars. Have the group look at the images and write down their thoughts when they see the images. Have the group share their ideas: Look for beauty, form, emotions, etc. In addition lead a discussion with the group about the function of keystones. Without the keystone, the entire structure would fall apart. It is a weight bearing stone that serves the function of stability in design. Often times when we see nice cars, we think of the comfort and features of the car. But the car’s function is to get us from point A to B. • Keystones and cars are not only visually beautiful but they are functional as well • In the box, draw an “S” and then enclose it within a circle Image: On a flip chart, draw a tai chi or yin / yang symbol by drawing and s and when you get to the bottom of the s continue drawing by making a circle immediately around the s. Have the participants draw the symbol in the workbooks as you do this. This symbol represents the duality of life and the natural flow from one aspect to another and back again. The Aveda aromaology class is focused on bringing together the two major qualities of essential oils: aroma and function. • Aromaology I brings together the 2 major aspects of essential oils: aroma and function Often times, when people think of aroma, they connect to the beauty of the smell. When the aroma is an essential oil, it is also important to focus on the functionality of that oil and what it can do for health and wellness. The agenda of the course is as follows: • What is aromaology? • The definition of essential oils: o Where they come from o How we obtain them • How essential oils work: o Electrically (olfaction) o Physically • Aveda Functional aroma blends: o The process of creating Aveda Functional Aroma Blends o Properties of Aveda Blends (anti-acne, anti-inflammatory, elemental nature) o key oils within the blends and their key benefits • Using this information with guests Introduction: Using the power point: • What is aromatherapy? • What is aromaology? Ask the question: What is aromaology? What is aromatherapy? How are they different? How are they similar? As the group shares theirs insights, lead a discussion about aromaology and aromatherapy looking for the following: Aromaology means the study of aromas - aroma means aroma and -ology means study of Aromatherapy means therapy of aroma - aroma means aroma and therapy is therapy Comment: This is correct from a etymology (word) point of view, but it is limited Aromatherapy is the use of essential oils to help bring health and vitality. The term “aromatherapy” is somewhat of a misnomer because the aroma to which aromatherapy was meant to refer to the aroma of essential oils but it is often interpreted as any aroma, either natural or synthetic. • Traditionally, aromatherapy is the use of essential oils for health and vitality The word “Aromatherapy” was coined by a French chemist by the name of Rene- Maurice Gattefosse in the 1930’s and was meant to describe the therapeutic use of essential oils. During the 1920’s and 30’s the use of synthetic aromas was growing. In fact, the first synthetic perfume was created in 1921. Does anyone know the name of this perfume? It is still on the market today. Answer: Chanel # 5. Gattefosse coined the term after an accident in his lab in 1910. As the story goes, while working in the lab, he burned his hand. Impulsively, he stuck that hand in the nearest vat of liquid; The vat happened to be the essential oil of lavender. Gattefosse noticed over the next few moments and days how the burn’s effects of pain, scarring, and infection were minimized by the lavender oil. He realized there was a lot more benefit to the essential oils and he wrote a book titled Aromatherapie first published in 1937 called Aromathérapie: Les Huiles essentielles hormones végétales which was translated Gattefosse’s aromatherapy. From his experiments modern aromatherapy was born. Jean Valnet, a contemporary of Gattefosse’s, worked with Aveda’s lab in the 1980’s, also developed the therapeutic use of essential oils with much success during World War II. Dr Valnet worked with the Aveda lab in the 1980’s. • Aromaology is a trademarked word of Aveda to emphasize our use of plant based essential oils. Aromaology is a trademark of the Aveda Corporation. Aveda originally used the term “aromatherapy” but this word became a marketing tool for many companies in the 1980’s even though they were not using natural essential oils but rather synthetic fragrances, which is not true aromatherapy. In order to distinguish us from the use of synthetic aroma, Aveda created the term Aromaology, which is a trademarked term to stress that we use only naturally derived aromas. • Aromaology is: a You could say Aromaology is the Art and Science of Pure Flower and Plant Essences. As essential oils are not the only natural aromas, we use this definition to include all pure flower and plant essences, not just essential oils. So if Aromatherapy and Aromaology focus mostly on the use of Essential Oils, we need to define Essential Oil. Chapter 1: What is an Essential Oil? What is an essential oil? Have the participants look in their workbooks at the words that make up the definition of an essential oil. They should arrange those words into a sentence that defines essential oils. The definition should include 3 parts: the technical aspects of what an essential oil is, from where we get the oils, and how we get the oils. • An essential oil is a volatile aromatic organic compound derived from any part of a plant through a process of expression or distillation. Essential oils are volatile aromatic organic compounds obtained from any part of plant through a process of expression or distillation. Now discuss each part of the definition: • Volatile - the molecules of the essential oil are floating in space 1. Technical aspects of the essential oil: a. Volatile – means the molecules are not strongly attached but rather float in the air. The reason you can smell an essential oil is because the molecules float away and you inhale those molecules •Aromatic - essential oils have an aroma b. Aromatic – means they have a distinct aroma • Organic means essential oils contain carbon c. Organic – contains carbon. All the essential oil components are carbon based. The chemical components of essential oils are mostly monterpenes with a backbone of 10 carbon atom or sesquiterpenes with a backbone of 15 carbon atoms. Please note that organic could mean grown without the use of pesticides and herbicides and some essential oils (and 90% of Aveda’s) are organically grown but this is not the interpretation in the definition. NATURAL ROSEMARY: - (+)-LIMONENE (E)-BETA-OCIMENE (Z)-BETA-OCIMENE 1,8-CINEOLE 1-OCTEN-3-OL 19- ALPHA-HYDROXYURSOLIC-ACID 2-BETA-HYDROXYOLEANOLIC-ACID 3,5,5- TRIMETHYLHEXAN-1-OL 3-BETA-HYDROXYUREA-12,20(30)-DIEN-17-ON-ACID 3-HEXANONE • Compound - 3-METHYL-BUTAN-1-OL 3-O-ACETYLOLEANOLIC-ACID 3-O-ACETYLURSOLIC-ACID 3- OCTANOL 3-OCTANONE 4-HYDROXYBENZOYL-GLUCOSIDE 4-TERPINENYL-ACETATE 5- HYDROXY-4',7-DIMETHOXYFLAVONE 6-METHOXY-GENKWANIN 6-METHOXY-LUTEOLIN-7- GLUCOSIDE 6-METHOXYLUTEOLIN 6-METHOXYLUTEOLIN-7-METHYL-ETHER 7-ETHOXY- ROSMANOL 7-METHOXY-ROSMANOL ACETIC-ACID ALLO-AROMADENDRENE ALPHA- essential oils AMORPHENE Plant ALPHA-AMYRENONE ALPHA-AMYRIN ALPHA- ALPHA-FENCHENE ALPHA-FENCHOL ALPHA-FENCHYL-ACETATE ALPHA-FENCHYL-ALCOHOL ALPHA- HUMULENE ALPHA-HYDROXYHYDROCAFFEIC-ACID ALPHA-MUUROLENE ALPHA- ALPHA- PINENE ALPHA-SELINENE ALPHA-TERPINENE ALPHA-TERPINENYL-ACETATE ALPHA- contain more TERPINEOL ALPHA-THUJENE ALPHA- APIGENIN APIGENIN-7- AR-CURCUMENE ASCORBIC- BENZYL-ALCOHOL BETA-AMYRENONE BETA-AMYRIN BETA-CAROTENE BETA- CARYOPHYLLENE BETA-ELEMENE BETA-FENCHENE Plant: BETA-GURJUNENE BETA- OCIMENE BETA-PHELLANDRENE BETA-PINENE Plant BETA-SITOSTEROL BETA-THUJONE BETULIN BETULINIC-ACID BORNEOL BORNYL-ACETATE BORNYLENE Plant: BORON than one BUTAN-2-OL CADALENE CAFFEIC- CALACORENE CALAMENENE CALCIUM CAMPHENE CAMPHOR CAPROIC-ACID CARBOHYDRATES CARNOSIC- CARVACROL CARVONE CARYOPHYLLENE CARYOPHYLLENE-OXIDE CHLOROGENIC-ACID CINEOLE CIRSILION CIRSIMARITRIN CIS-ALPHA-BISABOLENE CIS-BETA-TERPINEOL CIS-MYRTENOL CIS- chemical PINAN-3-ONE CIS-SABINENE-HYDRATE COPPER CUBENENE DECA-TRANS-2,TRANS-4- DIEN-1-AL DELTA-3-CARENE DELTA-4-CARENE DELTA-CADINENE DELTA-TERPINEOL DIMETHYL-STYRENE DIOSMETIN DIOSMIN DIPENTENE ELEMOL EPI-ALPHA-AMYRIN EPI-ALPHA-BISABOLOL EPIROSMANOL ERIODICTIOL ETHANOL EUGENOL-METHYL- ETHER FAT FENCHONE FIBER GAMMA-CADINENE GAMMA-EUDESMOL GAMMA- MUUROLENE GAMMA-MUUROLOL GAMMA-TERPINENE
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