M E D I a RATE CARD EFFECTIVE DATE: 1St JAN, 2020 WEBSITE+MOBILE SITE MAGAZINE

M E D I A RATE CARD EFFECTIVE DATE: 1st JAN, 2020 WEBSITE+MOBILE SITE MAGAZINE

www.mpweekly.com CONTENT MEDIA RATE CARD 1

2 Print (Ming Pao Weekly) 3 Introduction 4 Supplement Schedule 5 Cover Sponsorship / Custom Publishing 6 Magazine Readership Profile 7 Size & Specification 8 Mechanical Specifications 9 Magazine Rate Card 2020 10 Awards & RecognItions 11 Digital (www.mpweekly.com) 12 Website Profile - mpweekly.com 13 Large Rectangle 14 Overlaid Crazy Ad 15 Leaderboard 16 Interscroller 17 - 18 Content Sponsor 19 Club Ming 20 Social Media (Facebook, Instagram, Youtube) 21 Facebook - Insight 22 Facebook - Newsfeed 23 Instagram - Newsfeed 24 - 25 Video Production

26 Youtube Channel

#43 27 - 30 Event #43 2 MEDIA RATE CARD RATE MEDIA PRINT Ming Weekly Pao INTRODUCTION MEDIA RATE CARD 3

MING PAO WEEKLY - Book A Launched in 1968. Ming Pao Weekly is established as a trust-worthy media on entertainment news and brings lots of exclusive interview with celebrities from Hong Kong, the Greater China and around the world.

MING PAO WEEKLY - Book B

Ming Pao Weekly Book B ( 社會 . 文化 ) is a unique lifestyle magazine with in-depth coverage of local and global social issues, including current affairs, travel, art and culture, design, food and health.

INNER

INNER is an aesthetic. Contemporary Vision and Deep Reading. We concern the appearance and pay even more attention to the heart. Beauty is both fashion and temperament as a whole, beyond borders of national, races and times. INNER takes the lead and follows the tradition of Ming Pao Weekly to tell in-depth stories. #43 SUPPLEMENT SCHEDULE MEDIA RATE CARD 4 FEB 2020 DEC 2020 OCT 2020 NOV 2020 NOV JULY 2020 JULY MAR 2020 JUNE 2020

2019

MINGPAO WEEKLY

SPECIAL 17 May 2019 BASELWORLD FEBRUARY 2019 巴塞爾世界鐘錶珠寶展 FASHION WEEK SS2020 PARIS · MILAN · LONDON · NEW YORK TUDOR BLACK BAY CHRONO S&G

UPON THE STARS ELVA NI 倪晨曦 If You Tame Me

cover.indd 1 25/1/2019 下午4:22

01_cover_SS2020.indd 1 19年10月21日下午7:39 Valentine Baselworld00_cover.indd 1 19年5月13日下午3:22 Fashion Week S/S Christmas Special

Fashion Week F/W Elite Awards Watch & Jewellery Summer 明周 - 周年特刊 Watch & Jewellery Winter #43 COVER SPONSORSHIP MEDIA RATE CARD 5 REFERENCE

一個時代的寶藏Treasure of the 學習觀照自己在劇場原貌的迷思在歷史與法規中周杰倫天生敢為法國飄移 time (BVLGARI) (西九文化) 爬梳出大館 (TAI KWUN) (TUDOR) FEB 2019 JUL 2019 SEP 2019 OCT 2019

CUSTOM PUBLISHING REFERENCE SEP 2019 DEC 2019 DEC 2018 OCT 2019 #43 解構半島美學景福珠寶 - 真•摯•美鑄金歲月培正130年堅持與傳承演藝通訊 MING PAO WEEKLY MEDIA RATE CARD 6 MAGAZINE READERSHIP PROFILE

Primary or below 19%

Total readership aged 12-64 : $60k+ Diploma / 15% University+ 42% Education 309k below $20k $50k-$60k Monthly 36% Secondary 17% Household 39% Income

$40k-$50k

7% Government $30k-$40k $20k-$29k Housing 12% 13% 26% Female Male Housing 51% Gender 49% type Private Factory Student Housing Workers 16% 74% 21% FT Housewive Aged below 24 9% 49% readers are regular travellers Occupation 19% Retired Office Workers 1% 3-5 Trips 18% 25% 54+ 25-34 19% 25% Trader/ Professional/ Air trips Age Proprietor Manager/ Executive in past year 2% 31% 1-2 Trips 6+ Trips 60% 15% 45-54 35-44 23% 14% Source : Nielsen Media Index , Jan- Dec 2017 #43 MING PAO WEEKLY MEDIA RATE CARD 7 SIZE & SPECIFICATION Effective Date: 1 Jan, 2020 Book A Position & Size Trim Size (mm) Non-Bleed Size (mm) Full Page W215 x H275 W195 x H255 Double Page Spread W430 x H275 W410 x H255 Junior Page W140 x H196 --- 1/2 (Vertical) W97 x H255 --- 1/2 Page (Horizontal) W195 x H124 --- 1/4 Page W97 x H125 --- 1/4 Page (Vertical) W67 x H255 --- 1/4 Page (Horizontal) W195 x H71 --- Full Page Double Page Spread Book B Position & Size Trim Size (mm) Non-Bleed Size (mm) Full Page W215 x H275 W195 x H255 Double Page Spread W430 x H275 W410 x H255 2/3 Page (Vertical only) W125 x H255 --- 1/3 Page (Vertical only) W60 x H255 --- 1/2 Page (Horizontal only) W195 x H124 --- Inner (Special Book in Book B format) Position & Size Trim Size (mm) Non-Bleed Size (mm) Junior Page 1/2 Page (Horizontal) 1/2 Page (Vertical) Full Page W215 x H245 W195 x H225 Double Page Spread W430 x H245 W410 x H225 * First week of each month

Special Supplement Position & Size Trim Size (mm) Non-Bleed Size (mm) Full Page W207 x H275 W197 x H255 Double Page Spread W414 x H275 W404 x H255

BLEED MARGIN : 5mm ON EACH SIDE SCREEN LINE : 150 1/4 Page 1/4 Page (Vertical) 1/4 Page (Horizontal) #43 MECHANICAL MEDIA RATE CARD 8 SPECIFICATIONS

Frequency - Ming Pao Weekly Book A & B Weekly (Every Friday) Booking Deadline 14 days prior publication date Material Deadline 10 days prior publication date DIGITAL FILE SPECIFICATIONS PDF files preferred DIGITAL FILE REQUIREMENT 1. Images resolution : 300 dpi 2. Images in CMYK / ISO 39L Standard 3. All Digital Files must be convert all fonts to outline 4. PDF format : - 1.3 Version - PDF standard: PDF/X-1a - File must included : a) Registration Marks; b) Crop Marks; c) Bleed Marks; d) Color Bars; e) Page information COLOUR PROOF 1. Digital proof in ISO 39L Standard (complies with ISO 12647-7) 2. Colour proof with proof control "passed sticker" 3. One set of digital proof is required. 4. If the client / agency cannot provide the ISO39L standard and passed sticker, MPW will not be responsible for any colour discrepancy or compensation. EMAIL - File under 10MB can be delivered by e-mail. - File size over 10MB, please upload to an FTP Server. FTP SERVER Please contact our advertising representatives. MATERIAL Chai Wan - 15/F., Block A, Ming Pao Industrial Centre, 18 Ka Yip Street, COLLECTION CENTER Chai Wan, HK. Tel : 36053-767 / 36053-759 / 36053-778 Email : [email protected] Mon to Fri : 9:30 am ~ 7:00 pm ; Sat : 10:00 am ~ 1:00 pm TERMS OF BUSINESS 1. The publisher reserves the right to refuse publishing any material supplied by the Advertiser or the Advertising Agent. 2. Fixed position advertisements are only available at an additional charge. 3. Late delivery of advertising materials or non-compliance with specified deadlines will result in forfeiture of the space booked but the Advertiser and the Advertising Agent shall still be liable to pay the charges therefore. 4. In case of failure to deliver materials before the specified deadline for whatever reason, the publisher may use its discretion in re-running a previous adv. of similar size. 5. No cancellation will be accepted on prime position advertisements. 6. No cancellation is acceptable after the date of material deadline. 7. The Advertiser and/or the Advertising Agency (collectively the “Advertiser”) are advised of understanding of the provisions of the amended Trade Descriptions Ordinance (Cap.362) and its relevant general guidelines & regulations (the “TDO”). All advertising materials submitted to us/the placing of an order for advertisement shall fully comply with the TDO or any laws and regulations as shall be amended from time to time under the laws of Hong Kong SAR. The Advertiser warrants and confirms the agreement to comply with and to procure its employees & authorized representatives and/or agents to comply with the TDO. The Advertiser (including the Advertising Agency) agrees to indemnify the publisher, One Media Group and keep One Media Group and its directors, shadow directors, employees, company secretary, principal officers, managers, agents, contractors or any of them fully indemnified against any claims, demand, actions, costs, liabilities, damages, proceedings and expenses suffered or incurred. #43 8. Third Party Rights – No person or entity other than the contracting parties under the advertisement contract/agreement, will have any right under the Contracts (Rights of Third Parties) Ordinance (Cap.623) of the Laws of Hong Kong to enforce any terms and conditions of the advertisement contract/ agreement. MAGAZINE RATE CARD 2020 MEDIA RATE CARD 9

Effective Date: 1 Jan, 2020 Book A Inner (Special Book in Book B format) Prime Position Size/4C Rate (HK$) Prime Position Size/4C Rate (HK$) Inside Front Cover Full Page $240,000 Inside Front Cover Full Page $194,000 Inside Front Cover Spread Double Page Spread $477,000 Inside Front Cover Spread Double Page Spread $388,000 1st Brand after Inside Front Full Page / Double Page Spread $222,000 / $444,000 Inside Page - R.O.P. Full Page $118,000 2nd Brand after Inside Front Full Page / Double Page Spread $217,500 / $434,000 Inside Back Cover Full Page $137,000 3rd Brand after Inside Front Full Page / Double Page Spread $212,000 / $424,000 Outside Back Cover Full Page $260,000 Facing Table of Contents Full Page $197,000 * First week of each month Center Spread Double Page Spread $372,000 Front Section - R.O.P Full Page $163,000 Special Supplement Junior Page $100,000 Prime Position Size/4C Rate (HK$) Half Page (V/H) $82,000 Cover Sponsership Cover + 4pp $275,000 Quarter Page $62,000 Inside Front Cover Spread Double Page Spread $180,000 Back Section - R.O.P Full Page $118,000 Facing Table of Contents Full Page $62,000 Half Page (V/H) $68,000 Inside page - R.O.P. Full Page $50,800 Quarter Page $50,000 Inside Back Cover Full Page $62,000 Inside Back Cover Full Page $197,000 Outside Back Cover Full Page $138,000 Outside Back Cover Full Page $312,000

Book B Remarks Prime Position Size/4C Rate (HK$) Frequency Discount: Inside Front Cover Full Page $194,000 13 - 25 insertions 5% 39 - 51 insertions 15% 26 - 38 insertions 10% 52 + insertions 20% Inside Front Cover Spread Double Page Spread $388,000 Advertising Agency Commission: DPS after Inside Front Spread Double Page Spread $340,000 15% (Only offer to accredited advertising agency) Facing Table of Contents Full Page $161,000 Fixed Position Loading: Facing Editor's Note Full Page $155,000 +30% (Subject to availability) Center Spread Double Page Spread $273,000 Advertorial Production Cost: Inside Page - R.O.P. Full Page $118,000 $10,000 per page: including (copy write, artwork layouts and standard photo shooting. 2/3 Page (Vertical only) $94,000 Maximun 3 times of editing. Additional requests will be quoted separately)

1/3 Page (Vertical only) $50,000 Special Advertising Format: Half Page (Horizontal only) $54,000 Rates for loose insert, special color, gate–fold & other non-standard advertising formats are available upon special request. Inside Back Cover Full Page $137,000 Outside Back Cover Full Page $260,000 Additional Spot Color: +25% each #43 AWARDS & RECOGNITIONS MEDIA RATE CARD 10

Date Award Organiser Nov 2018 MAGAZINE & NEWSPAPER OF THE YEAR Marketing - interactive.com/media-report 2018 3rd (Entertainment)

Nov 2017 MAGAZINE OF THE YEAR 2017 MARKETING HONG KONG 1st (Entertainment)

Jun 2017 THE SOPA 2017 AWARDS FOR EDITORIAL EXCELLENCE Excellence in Reporting Women's Issues Honourable Mention The Society of Publishes in Asia

Jun 2016 THE SOPA 2016 AWARDS FOR EDITORIAL EXCELLENCE Excellence in Lifestyle Coverage Award for Excellence The Society of Publishes in Asia

Excellence in Feature Writing Honourable Mention The Society of Publishes in Asia

Nov 2015 MAGAZINE OF THE YEAR 2015 1st (Entertainment) MARKETING HONG KONG

Jun 2015 THE SOPA 2015 AWARDS FOR EDITORIAL EXCELLENCE Excellence in Reporting on the Environment Award for Excellence The Society of Publishers in Asia

Mar 2015 "FOCUS AT THE FRONTLINE 2014" PHOTO CONTEST Hong Kong Press Photographers Association Photo Essay category Winner

Apr 2014 THE 13TH ASIAN MEDIA AWARDS WAN-IFRA Best in Design (Magazine Cover Design) Silver Award

Mar 2014 HKDA GLOBAL DESIGN AWARDS 2013 Hong Kong Designers Association Graphic (Photography - Commercial) category Hong Kong Best Bronze Award Graphic (Editorial) category Merit

Nov 2013 THE 6TH CHINESE UNIVERSITY JOURNALISM AWARD The Chinese University of Hong Kong Journalism Feature & Commentary (Newspaper / Magazine) & Communication Alumni Association Certificate of Merit

Jun 2013 MAGAZINE OF THE YEAR 2013 4th (Top 10 Overall Magazines Of The Year) MARKETING HONG KONG

Jun 2013 MAGAZINE OF THE YEAR 2013 Silver Prize (Entertainment) MARKETING HONG KONG

Apr 2012 MAGAZINE OF THE YEAR 2012 #43 3rd (Entertainment) MARKETING HONG KONG #43 11 MEDIA RATE CARD RATE MEDIA DIGITAL www.mpweekly.com WEBSITE PROFILE MEDIA RATE CARD 12 www.mpweekly.com

https://www.mpweekly.com/entertainment/ https://www.mpweekly.com/culture/

Source : Google Analytics Jan-Nov, 2019 Source : Google Analytics Jan-Nov, 2019

Avg Monthly User: Avg Monthly User: 182,859 137,287

Gender: Gender: Female 65.8% Male 34.2% Female 50.5% Male 49.5%

Age Group: Age Group: 18-24 8.2% 18-24 10.6% 25-34 32.8% 25-34 40% 35-44 29.1% 35-44 27.5% 45-54 13.5% 45-54 10.9% 55-64 8.8% 55-64 5.3% 65+ 7.6% 65+ 5.7%

Avg Monthly pageviews: Avg Monthly pageviews: 632,831 299,098

Avg Sessions: Avg Sessions: 408,819 203,406

Avg Active users: Avg Active users: 211,251 102,325 #43 MEDIA RATE CARD 13 LARGE RECTANGLE (LREC) Mobile, Tablet and Desktop

LREC

(for Mobile) (for Tablet) (for Desktop)

Ad Format Dimensions (pixels) Appear at File Format Location Min. SOV Rate / Week (HD)

Large Rectangle 300px/W x 250px/H Mobile, Tablet, Desktop GIF / PNG / JPG Run-of-Site 10% $6,000

Minimum Entry Fee is $20,000 (nett). #43 OVERLAID CRAZY AD MEDIA RATE CARD 14 Mobile, Tablet and Desktop

(for Tablet) (for Mobile)

Overlaid When land LREC Crazy Ad to the page, Overlaid When land to the LREC it will popup page, it will popup Crazy Ad expanded expanded image, image, and and auto collapse auto collapse after 15sec after 15sec

(for Desktop)

Overlaid Crazy Ad When land to the page, it will popup expanded LREC image, and auto collapse after 15sec

Ad Format Dimensions (pixels) Appear at File Format Location Min. SOV Rate / Week (HD)

Overlaid Mobile, Tablet: Mobile, Tablet, GIF / PNG / Overlaid Crazy Ad 50% $15,000 Crazy Ad 320px/W x 416px/H Desktop JPG (Selected Section Homepage) Desktop: 1023px/W x 605px/H 300px/W x 250px/H (LREC) #43 Minimum Entry Fee is $30,000 (nett). LEADERBOARD MEDIA RATE CARD 15 Desktop only

Leaderboard

Ad Format Dimensions (pixels) Appear at File Fomat Min. SOV Rate (HD)

Leaderboard Billboard Size: Desktop HTML5: 200KB, GIF / PNG: Under 1MB, JPG: Under 200KB 10% $12,000 970px/W x 90px/H (standard size) / 970px/W x 250px/H Super Banner Size: 728px/W x 90px/H (standard size)

Minimum Entry Fee is $30,000 (nett). #43 INTERSCROLLER MEDIA RATE CARD 16 Mobile only

Interscroller

(for Mobile)

Ad Format Dimensions (pixels) Appear at File Fomat Min. SOV Rate / Week (HD)

Interscroller 640px/W x 960px/H Mobile JPG / GIF / HTML 5 10% $15,000 (Image szie: 320px/W X 480px/H)

Minimum Entry Fee is $30,000 (nett). #43 CONTENT SPONSOR MEDIA RATE CARD 17 Mobile, Tablet and Desktop

(for Mobile) (for Tablet) #43 CONTENT SPONSOR MEDIA RATE CARD 18 Mobile, Tablet and Desktop

(for Desktop)

Ad Format Package Appear at File Fomat Rate (HD)

Content Sponsor - 1 Newsfeed on MPWeekly Facebook page w/ Mobile, Tablet, Desktop GIF / JPG $66,000 e-article write up - 1 e-article highlights with Main Visual @ Section Homepage for one week (Inclusive of copywriting and web design)

Minimum Entry Fee is $66,000 (nett). #43 CLUB MING MEDIA RATE CARD 19

Club Ming provides trendy and unique lifestyle information / experience to the members and subscribers of MING PAO WEEKLY, MING’S, MING WATCH, including beauty, fashion, health, travel, investment etc.

Ad Format Dimensions (pixels) Package Appear at File Fomat Unit Rate

eDM 750px/W Solo Email EMAIL GIF / JPG / HTML @ $2.0 (No Limit with height) One Media Group Members (Club MING) - Selected target group based on demographics and interests

1. Daily maximum sending amount at 40,000 quantity (minimum quantity to be sent out at 10,000 qty) 2. Minimum Entry Fee is $30,000 (nett). #43 #43 20 MEDIA RATE CARD RATE MEDIA SOCIAL MEDIA SOCIAL Facebook,Instagram, Youtube Youtube Facebook,Instagram, FACEBOOK - INSIGHT MEDIA RATE CARD 21

明周娛樂 MP Weekly 明周文化 MP Weekly 想食明周 INNER

425K+ 231K 7% Total Fans People Reached Engagement Rate (Global benchmark: 0.16%/Past for media category)

Below 25 11%

25-34 38%

35-44 27.5%

45-54 12.5%

Female Male 55+ 11% 55% 45% 0% 10% 20% 30% 40% Source: Facebook Insight Report (Aug - Nov 2019) #43 FACEBOOK - NEWSFEED MEDIA RATE CARD 22

明周娛樂 MP Weekly 明周文化 MP Weekly 想食明周 INNER

Followers 135K Followers 135K Followers 131K Followers 24K

Facebook News Feed Rate / Post (HD) - 明周娛樂 Ming Pao Weekly (@mpwentertainment) / 明周文化 Ming Pao Weekly (@mpwculture) / 想食明周 (@foodiempw) / Inner (@innermpw) - No. of units per day: Maximum 2 - Min. $1,500 or 30% handling charge of boost post whichever is higher (will be quoted seperately) $30,000

- Minimum Entry Fee is $30,000 (nett). #43 INSTAGRAM - NEWSFEED MEDIA RATE CARD 23

entertainment.mpw mpw.culture foodie.mpw in_ner

Followers Followers 913 441

Followers 19K Followers 22.7K

Instagram Feed Rate / Post (HD) - 明周娛樂 (entertaintment.mpw) / 明周文化 (mpw.culture) / 想食明周 (foodie.mpw) / inner (in_ner) - No. of units per day: Maximum 2 - Min. $1,500 or 30% handling charge of boost post whichever is higher $30,000

- Minimum Entry Fee is $30,000 (nett). #43

#43 24 MEDIA RATE CARD RATE MEDIA VIDEO PRODUCTION VIDEO VIDEO PRODUCTION MEDIA RATE CARD 25

COMMERCIAL VIDEO

Dior：The Scent of Cityluxe 3HK MOBOX：開箱喇俄仔 !

Christofle：自製鵝油手工豬肉醬存封節日美味 Dyson：無線吸塵機用家分享試用心得

Production Details: Post-production work: • Creative idea and key concept development • Editing, voice-over & Chinese sub-title • Script writing, art direction and supervision • Color tuning, sound mixing, background music, graphic illustration. • Lining up talents (outfits, hair and makeup artists are not included) • Buy out fee is negotiable • Quotation upon request Pre-production preparations: • Site research & inspection; props preparation #43 YOUTUBE CHANNEL MEDIA RATE CARD 26 MPWEEKLY 明周

ENTERTAINMENT CULTURE INNER

周潤發《無雙》重演許文強經典鏡頭袁國勇 – 抗生素系列 The Art of Waiting

FOODIE YOUNG & LIVELY COMMERCIAL VIDEO

有一種美藝叫練切：精細拍攝 FIT 到漏 - 運動攀登之抱石大挑戰閨密放閃之約：Dior Lip Glow #43 #43 27 MEDIA RATE CARD RATE MEDIA EVENT SPONSORSHIP EVENT MEDIA RATE CARD 28

• Sponsorship Event Management

The Mills 南豐紗廠 x 明周 ( 香港經典品牌展 )

明周 51 周年酒會 #43 SPONSORSHIP EVENT MEDIA RATE CARD 29

• Sponsorship Event Management

2019 亞洲最具影響力盛典

RADO x 明周約你細味設計 #43 SEMINAR MEDIA RATE CARD 30

(PUBLICITY DESIGN & EXECUTION)

美贊臣 A+ 產前講座 #43 MEDIA RATE CARD

For advertising enquiries, please contact Telephone : 3605 3778 Email : [email protected]