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M E D I a RATE CARD EFFECTIVE DATE: 1St JAN, 2020 WEBSITE+MOBILE SITE MAGAZINE M E D I A RATE CARD EFFECTIVE DATE: 1st JAN, 2020 WEBSITE+MOBILE SITE MAGAZINE www.mpweekly.com CONTENT MEDIA RATE CARD 1 2 Print (Ming Pao Weekly) 3 Introduction 4 Supplement Schedule 5 Cover Sponsorship / Custom Publishing 6 Magazine Readership Profile 7 Size & Specification 8 Mechanical Specifications 9 Magazine Rate Card 2020 10 Awards & RecognItions 11 Digital (www.mpweekly.com) 12 Website Profile - mpweekly.com 13 Large Rectangle 14 Overlaid Crazy Ad 15 Leaderboard 16 Interscroller 17 - 18 Content Sponsor 19 Club Ming 20 Social Media (Facebook, Instagram, Youtube) 21 Facebook - Insight 22 Facebook - Newsfeed 23 Instagram - Newsfeed 24 - 25 Video Production 26 Youtube Channel #43 27 - 30 Event MEDIA RATE CARD 2 PRINT Ming Pao Weekly #43 INTRODUCTION MEDIA RATE CARD 3 MING PAO WEEKLY - Book A Launched in 1968. Ming Pao Weekly is established as a trust-worthy media on entertainment news and brings lots of exclusive interview with celebrities from Hong Kong, the Greater China and around the world. MING PAO WEEKLY - Book B Ming Pao Weekly Book B ( 社會 . 文化 ) is a unique lifestyle magazine with in-depth coverage of local and global social issues, including current affairs, travel, art and culture, design, food and health. INNER INNER is an aesthetic. Contemporary Vision and Deep Reading. We concern the appearance and pay even more attention to the heart. Beauty is both fashion and temperament as a whole, beyond borders of national, races and times. INNER takes the lead and follows the tradition of Ming Pao Weekly to tell in-depth stories. #43 SUPPLEMENT SCHEDULE MEDIA RATE CARD 4 FEB 2020 DEC 2020 OCT 2020 NOV 2020 NOV JULY 2020 JULY MAR 2020 JUNE 2020 2019 MINGPAO WEEKLY SPECIAL 17 May 2019 BASELWORLD FEBRUARY 2019 巴塞爾世界鐘錶珠寶展 FASHION WEEK SS2020 PARIS · MILAN · LONDON · NEW YORK TUDOR BLACK BAY CHRONO S&G UPON THE STARS ELVA NI 倪晨曦 If You Tame Me cover.indd 1 25/1/2019 下午4:22 01_cover_SS2020.indd 1 19年10月21日 下午7:39 Valentine Baselworld00_cover.indd 1 19年5月13日 下午3:22 Fashion Week S/S Christmas Special Fashion Week F/W Elite Awards Watch & Jewellery Summer 明周 - 周年特刊 Watch & Jewellery Winter #43 COVER SPONSORSHIP MEDIA RATE CARD 5 REFERENCE 一個時代的寶藏Treasure of the 學習觀照自己在劇場 原貌的迷思 在歷史與法規中 周杰倫 天生敢為 法國飄移 time (BVLGARI) (西九文化) 爬梳出大館 (TAI KWUN) (TUDOR) FEB 2019 JUL 2019 SEP 2019 OCT 2019 CUSTOM PUBLISHING REFERENCE SEP 2019 DEC 2019 DEC 2018 OCT 2019 #43 解構半島美學 景福珠寶 - 真•摯•美鑄金歲月 培正130年 堅持與傳承 演藝通訊 MING PAO WEEKLY MEDIA RATE CARD 6 MAGAZINE READERSHIP PROFILE Primary or below 19% Total readership aged 12-64 : $60k+ Diploma / 15% University+ 42% Education 309k below $20k $50k-$60k Monthly 36% Secondary 17% Household 39% Income $40k-$50k 7% Government $30k-$40k $20k-$29k Housing 12% 13% 26% Female Male Housing 51% Gender 49% type Private Factory Student Housing Workers 16% 74% 21% FT Housewive Aged below 24 9% 49% readers are regular travellers Occupation 19% Retired Office Workers 1% 3-5 Trips 18% 25% 54+ 25-34 19% 25% Trader/ Professional/ Air trips Age Proprietor Manager/ Executive in past year 2% 31% 1-2 Trips 6+ Trips 60% 15% 45-54 35-44 23% 14% Source : Nielsen Media Index , Jan- Dec 2017 #43 MING PAO WEEKLY MEDIA RATE CARD 7 SIZE & SPECIFICATION Effective Date: 1 Jan, 2020 Book A Position & Size Trim Size (mm) Non-Bleed Size (mm) Full Page W215 x H275 W195 x H255 Double Page Spread W430 x H275 W410 x H255 Junior Page W140 x H196 --- 1/2 (Vertical) W97 x H255 --- 1/2 Page (Horizontal) W195 x H124 --- 1/4 Page W97 x H125 --- 1/4 Page (Vertical) W67 x H255 --- 1/4 Page (Horizontal) W195 x H71 --- Full Page Double Page Spread Book B Position & Size Trim Size (mm) Non-Bleed Size (mm) Full Page W215 x H275 W195 x H255 Double Page Spread W430 x H275 W410 x H255 2/3 Page (Vertical only) W125 x H255 --- 1/3 Page (Vertical only) W60 x H255 --- 1/2 Page (Horizontal only) W195 x H124 --- Inner (Special Book in Book B format) Position & Size Trim Size (mm) Non-Bleed Size (mm) Junior Page 1/2 Page (Horizontal) 1/2 Page (Vertical) Full Page W215 x H245 W195 x H225 Double Page Spread W430 x H245 W410 x H225 * First week of each month Special Supplement Position & Size Trim Size (mm) Non-Bleed Size (mm) Full Page W207 x H275 W197 x H255 Double Page Spread W414 x H275 W404 x H255 BLEED MARGIN : 5mm ON EACH SIDE SCREEN LINE : 150 1/4 Page 1/4 Page (Vertical) 1/4 Page (Horizontal) #43 MECHANICAL MEDIA RATE CARD 8 SPECIFICATIONS Frequency - Ming Pao Weekly Book A & B Weekly (Every Friday) Booking Deadline 14 days prior publication date Material Deadline 10 days prior publication date DIGITAL FILE SPECIFICATIONS PDF files preferred DIGITAL FILE REQUIREMENT 1. Images resolution : 300 dpi 2. Images in CMYK / ISO 39L Standard 3. All Digital Files must be convert all fonts to outline 4. PDF format : - 1.3 Version - PDF standard: PDF/X-1a - File must included : a) Registration Marks; b) Crop Marks; c) Bleed Marks; d) Color Bars; e) Page information COLOUR PROOF 1. Digital proof in ISO 39L Standard (complies with ISO 12647-7) 2. Colour proof with proof control "passed sticker" 3. One set of digital proof is required. 4. If the client / agency cannot provide the ISO39L standard and passed sticker, MPW will not be responsible for any colour discrepancy or compensation. EMAIL - File under 10MB can be delivered by e-mail. - File size over 10MB, please upload to an FTP Server. FTP SERVER Please contact our advertising representatives. MATERIAL Chai Wan - 15/F., Block A, Ming Pao Industrial Centre, 18 Ka Yip Street, COLLECTION CENTER Chai Wan, HK. Tel : 36053-767 / 36053-759 / 36053-778 Email : [email protected] Mon to Fri : 9:30 am ~ 7:00 pm ; Sat : 10:00 am ~ 1:00 pm TERMS OF BUSINESS 1. The publisher reserves the right to refuse publishing any material supplied by the Advertiser or the Advertising Agent. 2. Fixed position advertisements are only available at an additional charge. 3. Late delivery of advertising materials or non-compliance with specified deadlines will result in forfeiture of the space booked but the Advertiser and the Advertising Agent shall still be liable to pay the charges therefore. 4. In case of failure to deliver materials before the specified deadline for whatever reason, the publisher may use its discretion in re-running a previous adv. of similar size. 5. No cancellation will be accepted on prime position advertisements. 6. No cancellation is acceptable after the date of material deadline. 7. The Advertiser and/or the Advertising Agency (collectively the “Advertiser”) are advised of understanding of the provisions of the amended Trade Descriptions Ordinance (Cap.362) and its relevant general guidelines & regulations (the “TDO”). All advertising materials submitted to us/the placing of an order for advertisement shall fully comply with the TDO or any laws and regulations as shall be amended from time to time under the laws of Hong Kong SAR. The Advertiser warrants and confirms the agreement to comply with and to procure its employees & authorized representatives and/or agents to comply with the TDO. The Advertiser (including the Advertising Agency) agrees to indemnify the publisher, One Media Group and keep One Media Group and its directors, shadow directors, employees, company secretary, principal officers, managers, agents, contractors or any of them fully indemnified against any claims, demand, actions, costs, liabilities, damages, proceedings and expenses suffered or incurred. #43 8. Third Party Rights – No person or entity other than the contracting parties under the advertisement contract/agreement, will have any right under the Contracts (Rights of Third Parties) Ordinance (Cap.623) of the Laws of Hong Kong to enforce any terms and conditions of the advertisement contract/ agreement. MAGAZINE RATE CARD 2020 MEDIA RATE CARD 9 Effective Date: 1 Jan, 2020 Book A Inner (Special Book in Book B format) Prime Position Size/4C Rate (HK$) Prime Position Size/4C Rate (HK$) Inside Front Cover Full Page $240,000 Inside Front Cover Full Page $194,000 Inside Front Cover Spread Double Page Spread $477,000 Inside Front Cover Spread Double Page Spread $388,000 1st Brand after Inside Front Full Page / Double Page Spread $222,000 / $444,000 Inside Page - R.O.P. Full Page $118,000 2nd Brand after Inside Front Full Page / Double Page Spread $217,500 / $434,000 Inside Back Cover Full Page $137,000 3rd Brand after Inside Front Full Page / Double Page Spread $212,000 / $424,000 Outside Back Cover Full Page $260,000 Facing Table of Contents Full Page $197,000 * First week of each month Center Spread Double Page Spread $372,000 Front Section - R.O.P Full Page $163,000 Special Supplement Junior Page $100,000 Prime Position Size/4C Rate (HK$) Half Page (V/H) $82,000 Cover Sponsership Cover + 4pp $275,000 Quarter Page $62,000 Inside Front Cover Spread Double Page Spread $180,000 Back Section - R.O.P Full Page $118,000 Facing Table of Contents Full Page $62,000 Half Page (V/H) $68,000 Inside page - R.O.P. Full Page $50,800 Quarter Page $50,000 Inside Back Cover Full Page $62,000 Inside Back Cover Full Page $197,000 Outside Back Cover Full Page $138,000 Outside Back Cover Full Page $312,000 Book B Remarks Prime Position Size/4C Rate (HK$) Frequency Discount: Inside Front Cover Full Page $194,000 13 - 25 insertions 5% 39 - 51 insertions 15% 26 - 38 insertions 10% 52 + insertions 20% Inside Front Cover Spread Double Page Spread $388,000 Advertising Agency Commission: DPS after Inside Front Spread Double Page Spread $340,000 15% (Only offer to accredited advertising agency) Facing Table of Contents Full Page $161,000 Fixed Position Loading: Facing Editor's Note Full Page $155,000 +30% (Subject to availability) Center Spread Double Page Spread $273,000 Advertorial Production Cost: Inside Page - R.O.P.
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