The BIGGEST SELLING QUALITY NEWSPAPER in west central Scotland

The Herald delivers more affluent spenders than any other quality newsbrand in west central Scotland (and more AB’s in WCS than Daily Record) SALES & All ABC1s AB’s READERSHIP

AVERAGE AVERAGE ISSUE DAILY SALE: READERSHIP: 5,000 4,000 6,000 37,000 27,000 41,000 49,000 29,000 66,000 53,000 39,000 79,000

The Herald Daily Mail Scotsman UK Quals combined 34,379 100,000 Herald readers are some SOCIO – DEMOGRAPHIC READER PROFILE of Scotland’s biggest 15-24 25-34 35-44 earners and spenders Male Female ABC1 C2DE 45-54 55+ 18% - the over 50’s who account for £1in 48% 18% every £2 spent in Scotland 52% 58% 82% 8% Business Owners, Directors, wealthy 11% retirees, active grandparents 6% Income levels are approx. 80% higher than Scottish Herald average (based on readers working full time) readers Herald savings and investments are more than double 7 in10 are 50+ the Scottish average 56% are mortgage free 44% are retired Twice as likely to eat out once a week or more 66% are either Business owners, senior decision makers or Professionals 1 in 4 book 2+ foreign trips per year and spend on average 30% more 6 out of 10 have been to a theatre performance in the last 12 months WHERE ARE OUR READERS? West Central Scotland : 66,000 66% Borders 1,000 1% Fife 6,000 6% Tayside 4,000 4% Edinburgh 8,000 8% Central 7,000 7% Grampian 4,000 4% Perth 3,000 3%

PRINT & DIGITAL The Herald brand is accessed by 2.1 million via print, digital TOTAL AUDIENCES and mobile every month do not visit Daily Weekly Monthly Heraldscotland. Print Print com 225,000 Print Digital 100,000 1,713,055 Digital Digital 378,000 92% 84,503 451,371 7 out of 10 Heraldscotland users live in UK Combined Combined Combined Adding digital will more than quadruple monthly 184,503 676,371 2,091,055 print coverage Digital audience are approximately 10 years Adding the Sunday Herald will increase cover from younger with a greater male bias 100,000 to 178,000 (+78%) Adding The National will increase cover from 100,000 to 148,000 (+48%) Sales of the Herald on a Saturday increase by 21%

SCOTLAND’STOPDrive QUALITY CATEGORIES CARS PURCHASED l FRIDAY FEBRUARY 27, 2015 FRESH FACED (RANKED AS INDEX) Introducing the new Range Rover Evoque LOVE LETTERS Discover the top five best new reg deals ADVERTISING IN 295 THE HERALD WORKS

HAVE MADE A 211 173 145 145 134 PURCHASE AS A WILD THING The Subaru Outback DIRECT RESULT is always good to go PRIMAL OF A NEWSPAPER Maserati GranCabrioSCREAM answers call of the wild ADVERT See all the latest news, views and deals at www.heralddrive.co.uk 46% Homes & Food & Financial Interiors Clothing Property Beauty Drink

Sources : NRS July 14 – June 15, ABC Jan – June 2015, NRS PADD Apr 14 – March 15 & TGI April 13 – March 15