MGA Entertainment Pledges to Support Young Cancer Patients’ Charity CLIC Sargent
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MGA Entertainment pledges to support young cancer patients’ charity CLIC Sargent Earlier this year MGA Entertainment announced its commitment and support to the fight against cancer by launching new versions of their hit doll brands, Bratz® and Moxie Girlz™ without hair. Now MGA Entertainment UK has joined forces with CLIC Sargent, the UK‟s leading cancer charity for children and young people and their families. Under the banner “True Hope” MGA will release two Bratz® dolls - Cloe™ and Yasmin™ and three Moxie Girlz™ dolls, Avery™ and Sophina™. Available exclusively at Toys“R”Us® stores in July, MGA will donate £1 for every “True Hope” Bratz® and Moxie Girlz™ doll sold to CLIC Sargent to support the fantastic work they do for families in the UK. The announcement comes after MGA Entertainment in the USA revealed that it has partnered with the City of Hope charity for its donations ahead of the doll launch state-side in June. The dolls were devised after an ever-growing social media movement called for toymakers to create dolls without hair to comfort young girls and boys who suffer from hair loss due to cancer treatments. The money from the “True Hope” doll sales will support CLIC Sargent‟s mission to raise awareness of cancer and help those affected. From diagnosis onwards, CLIC Sargent is there to help the whole family deal with the impact of cancer and its treatment, life after treatment, and in some cases bereavement. Being diagnosed with cancer is a frightening experience and the emotional, practical and financial implications of treatment are intensely challenging for the whole family. CLIC Sargent health and social care professionals include nurses, social workers and play specialists, and the charity provides a wide range of clinical, practical and emotional support to children and young people with cancer and their families, including free „Home from Home‟ accommodation close to specialist children‟s cancer hospitals, so that families can be close to their children during treatment. Andrew Laughton, Managing Director of MGA Entertainment UK, said: “We are extremely proud to be partnering with CLIC Sargent on this initiative. The new Bratz and Moxie Girlz “True Hope” dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments, so partnering with CLIC Sargent was a natural choice. ” Lucy Caldicott, CLIC Sargent Director of Fundraising, said: “Every day ten children and young people in the UK hear the devastating news that they have cancer. Vital cancer treatment frequently starts immediately, can last up to three years and often leads to children losing their hair. CLIC Sargent provides clinical, practical and emotional support to help children and young people cope with cancer and its treatment and we‟re delighted that these dolls now provide a toy for children with hair loss that reflects their experience and could help them feel less isolated.” -Ends- About MGA Entertainment, Inc. MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink. ™, Rescue Pets® and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com. About CLIC Sargent CLIC Sargent is the UK‟s leading cancer charity for children and young people. It provides clinical, practical and emotional support for young cancer patients and their families, from diagnosis onwards. For more information visit www.clicsargent.org.uk .