An Analysis of Vernacular Agency Through Images of Ruth Bader Ginsburg

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An Analysis of Vernacular Agency Through Images of Ruth Bader Ginsburg The Multitude Speaks in Style: An Analysis of Vernacular Agency Through Images of Ruth Bader Ginsburg by Haley Swartz A Thesis Submitted to the Faculty of The Dorothy F. Schmidt College of Arts & Letters In Partial Fulfillment of the Requirements for the Degree of Master of Arts Florida Atlantic University Boca Raton, FL December 2017 Copyright 2017 by Haley Swartz ii Acknowledgements When I began the process of conceptualizing this project, I talked about it. A lot. I knew there was something unique about how a Supreme Court Justice could be known as “Notorious,” but I was unsure about what the bigger question would be. Several people helped me to find that question and have thus influenced the trajectory of this thesis. Thank you to Dr. Jeffrey Galin for inspiring me to pursue visual rhetoric and providing me the opportunity to practice with it. Thank you to Dr. Becky Mulvaney and Dr. Christine Scodari for listening to and commenting on the early stages of this project and for serving on the supervisory committee for this thesis. Thank you to Dr. Noemi Marin for unwavering support and sincere guidance that catapulted me into action, and special thanks to my advisor, Dr. William Trapani, for many, many conversations that went many, many different directions, helping me to find my voice and giving me the confidence to complete this manuscript. I am grateful to the faculty, students, and staff of the School of Communication and Media Studies for the opportunity to learn, teach, and be a part of a community at Florida Atlantic, and I am especially grateful for the friendships I have made along the way. Finally, thank you to my family; you have made sacrifices to accommodate class schedules and research time, you have listened to me celebrate and complain, and you have supported me through this graduate school experience. iv Abstract Author: Haley Swartz Title: The Multitude Speaks in Style: An Analysis of Vernacular Agency Through Images of Ruth Bader Ginsburg Institution: Florida Atlantic University Thesis Advisor: Dr. William Trapani Degree: Master of Arts Year: 2017 The unexpected comparison of a Supreme Court Justice with a popular culture icon demonstrates how politics and popular culture become entwined in the contemporary context; moreover, network culture provides a conduit for vernacular discourse about politics, which circulates in the style of popular culture. Through analysis of images of Ruth Bader Ginsburg as created, shared, and circulated in network culture, this project explores the alternative levels of discourse generated in network culture, examines the ways the public represents politics, and explains the ability of political subjects to affect meaning. The aim of this project is to document a conjunctural moment; as such, analysis of the images in aggregate provides a foundation to raise questions about how American political culture is manifested, attended to, and maintained through network culture and the parlance of popular culture. v The Multitude Speaks in Style: An Analysis of Vernacular Agency Through Images of Ruth Bader Ginsburg List of Figures .................................................................................................................. viii Chapter 1: Ginsburg in the Vernacular ............................................................................... 1 Project Overview ............................................................................................................ 4 Literature Review ............................................................................................................ 9 Network Culture: To what extent is the medium the message? .............................. 9 The Shortcomings of Meme Theory ..................................................................... 14 Multitude Revised ................................................................................................. 17 Mediated Representation of Political Figures ....................................................... 19 Style: Speculative Instrument for Politics and Popular Culture ........................... 24 Chapter 2: Critical Approach ............................................................................................ 35 Methodological Approach ............................................................................................ 36 Objects of Study ............................................................................................................ 37 A Note on the Status of the Image in Politics ....................................................... 41 Style as Agency and Control in Network Culture ................................................ 44 Defining Terms ..................................................................................................... 47 Combining Perspectives for Analysis ........................................................................... 47 Chapter 3: Analysis ........................................................................................................... 54 A Brief History of RBG ................................................................................................ 54 vi A Justice dissenting. .............................................................................................. 55 Shelby County v. Holder. ...................................................................................... 56 An Image Created ................................................................................................. 57 Visibility of a Justice ............................................................................................ 59 An Analysis of Ruth Bader Ginsburg as the Notorious RBG ....................................... 60 RBG Substance and Style ..................................................................................... 63 A Champion for the Disenfranchised ................................................................... 68 Etsy: An Imaginary Community in the Market Context ....................................... 71 The Reality of RBG .............................................................................................. 74 Chapter 4: Conditions of Vernacular Style ....................................................................... 78 Discussion ..................................................................................................................... 78 Logics of Circulation ............................................................................................ 78 The Multitude Speaks ........................................................................................... 80 Political Agency of the Common .......................................................................... 82 Limitations and Directions for Future Research ........................................................... 87 Conclusion .................................................................................................................... 90 References ......................................................................................................................... 92 vii List of Figures Figure 1. Dissent Poster (Burruano, 2017). ........................................................................ 3 Figure 2. Dissent pin attributed to Notorious RBG (Handpecked Designs, 2017). ............ 3 Figure 3. Can't Spell Truth Without Ruth (Sow & Chi, 2013). ........................................ 58 Figure 4. RBG T-Shirt (Knizhnik, 2013). ......................................................................... 58 Figure 5. The Notorious R.B.G (Teespring.com) ............................................................. 58 Figure 6. RBG as depicted in Notorious RBG (Johnson, 2015). ...................................... 58 Figure 7. Queen Ruth (Jaramillo, 2015). .......................................................................... 61 Figure 8. Dissenting Ruth (Pell, 2016). ............................................................................ 61 Figure 9. Official Portrait (Petteway, 2010). .................................................................... 63 Figure 10. Picture of Ginsburg as a superhero from The Ruth Bader Ginsburg Coloring Book (SheKnows, 2015). .......................................................................................... 69 Figure 11. A sampling of pictures shared on Instagram following Ginsburg’s comments about Donald Trump (Instagram, 2016). .................................................................. 70 Figure 12. Sketch of Ginsburg wearing her dissent collar the day following the 2016 presidential election (Lien, 2016) ............................................................................. 70 Figure 13. Dissent Club Pin (Vickery, 2017b). ................................................................ 72 Figure 14. Dissent Collar Necklace (Jehlen, 2017b). ....................................................... 72 viii Chapter 1: Ginsburg in the Vernacular During the 2017 Rathbun Lecture on a Meaningful Life at Stanford University, Provost Persis Drell introduced Supreme Court Justice Ruth Bader Ginsburg as the guest lecturer, admitting, “Many of you know her by another moniker, as the Notorious RBG” (Rathbun lecture on a meaningful life, 2017). At the mention of this sobriquet, the audience erupted in a cacophony of cheers, exclamations, and applause. Later the same year, Ginsburg received a rock star welcome to a sold-out crowd in Roosevelt University’s Auditorium Theater during The
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