DIGITAL BRAND SPECS & GUIDELINES Social content complements linear and streaming games, providing fans a two-way, engaged, OWN THE LIVE EVENT and connected experience during sports’ most exciting moments
PREGAME INGAME POSTGAME TALENT DRIVEN FRANCHISES USER FLOW
DEFINITION FOX SPORTS CONTENT PRESENTED BY ENDCARD w/ CTA From Skip to Joel Klatt to Colin to AROD, our talent ignites the conversation in and around sport 365 days a year.
BRANDING OPPORTUNITIES
1. Branded Handshake
2. Brand Handle Tag or Hashtag
3. Presented By Logo appears after first 3 seconds 4. Midcard with Presented By Logo
5. Endcard with Call-To-Action
CONTENT OPPORTUNITIES
§ NFL Ask Glazer w. Jay Glazer Last Call w. Mike & Dean QB7 w. Michael Vick
§ CFB Reggie’s Run of the Week Ring Chronicles w. Urban Meyer Leinart’s Heisman Hopefuls
§ MLB Full Count w. Ken Rosenthal Top 5’s w. the Whiparound Crew
§ THE ASSOCIATION Broussard: You Kids Don’t Know Facebook Instagram Twitter LIVE, INTERACTIVE EVENTS BRANDING TOUCHPOINTS
DEFINITION BRANDED GFX – LOWER 3RDS BRANDED GFX – LOGO BUGS FOX Sports Digital offers your brand the opportunity to seamlessly integrate into our deeply immersive, digital-first productions. Coinciding with the best live-events portfolio in all sports and featuring some of the biggest names in the game, our digital productions provide unique and highly immersive ad experiences that give your brand immediate authenticity and adjacency to our award-winning long-form content.
BRANDING OPPORTUNITIES Lite-Touch Integrations: 1. Presented By Logo appears after first 3 seconds
2. In-stream Branded GFX (topic bars, L3s, logo bugs) CUSTOM BRANDED SEGMENTS PRODUCT INTEGRATION Deeper Integrations:
1. Custom, Integrated Opening
2. Custom Branded Segments (talent fees applicable) 3. Product Integration (talent fees applicable) CONTENT OPPORTUNITIES
§ Watch Parties: an innovative, award-winning extension of the broadcast, featuring FOX’s most notable talent along with A-list guests (former athletes, celebrities, coaches, etc.), designed to take viewers beyond the game.
§ Unfiltered Long Form: an insider’s look into the biggest events on the sports calendar, typically featuring past participants or relevant personalities and delivering the raw, authentic conversations that fans crave. ° SOCIAL TV & CROSS-PLATFORM 360 FAN JOURNEY
DEFINITION A unique opportunity for your brand to integrate across both linear and social for the complete fan experience: FOX Sports Social TV serves a variety of advertising goals, from allowing deeper branded integration to opening up lighter-touch sponsorship opportunities.
BRANDING OPPORTUNITIES
1. Branded GFX Integrations on linear and social
2. Branded Logo + Partnership Tag Placements 3. Endcard with Call-To-Action on Social
CONTENT OPPORTUNITIES
§ Fan Voting polls on social that tee-up or pay-off segments
§ Presentation of real-time social media to tee-up a segment
§ Talent Q&As fueled by fan interactions on social
§ Digital visual enhancements that supplement linear pregame shows or broadcasts
BENEFITS
§ Increased branding opportunity in highly visible and active environments
§ Fits natively within content streams to encourage organic views and engagement that drive conversations on linear for a complete 360° experience
§ High impact and scalable EVENT-BASED COVERAGE USER FLOW
FOX SPORTS CONTENT PRESENTED BY ENDCARD w/ CTA DEFINITION FOX Sports digital video in which a sponsor is integrated into editorially relevant content through logo placement, endcard with call to action and post-copy.
BRANDING OPPORTUNITIES
1. Branded Handshake
2. Brand Handle Tag or Hashtag
3. Presented By Logo appears after first 3 seconds 4. Midcard with Presented By Logo
5. Endcard with Call-To-Action
CONTENT OPPORTUNITIES
§ Instant Highlights: single-play highlights that are posted in near-real time
§ Curated Highlights: top plays, condensed game highlights, star player highlights, etc. which are edited posted following games
§ Motion-graphics: short-form video in which game previews, power rankings, stats, news, etc. is conveyed through stylized imagery, typically encouraging fan interaction
Facebook Instagram Twitter STORIES & ACCESS CLOSER TO THE ACTION AND TALENT THAN EVER
BRANDING OPPORTUNITIES USER FLOW
12-16 Panels Total: 8-12 FS content, 4 branded
1. Branded Handshake “Paid Partnership with”
2. Presented By Logo on Second Card
3. Midcard with Presented By Logo
4. Endcard with Call-To-Action to Swipe Up
CONTENT OPPORTUNITIES Event Access
§ Field Pass
§ Hot Pass
§ Ring Pass
§ Court Pass
§ College Game Week
Talent Access FOX SPORTS CONTENT PRESENTED BY FOX SPORTS CONTENT PRESENTED BY ENDCARD w/CTA § In The Booth
§ In The Studio
§ On The Sideline
§ At Home
Facebook Instagram FOX SPORTS APP & WEBSITE BRANDING TOUCHPOINTS DEFINITION With the launch of a new, completely redesigned FOX Sports App and website, we offer an innovative design concept that caters specifically to the modern sports fan.
BRANDING OPPORTUNITIES
1. Story Card Sponsorship
2. Scoreboard Sponsorship 3. Live Card Sponsorship
4. Pre-Roll
KEY FEATURES INCLUDE
STORIES: Provide 360° view on the sports topics that matter most
SCORES: Up-to-date scores for every game
LIVE TV: Every FOX Sports game and studio show plus real-time stats, bonus cams and more.
EXPLORE: Personalized experiences based on favorite leagues, players and teams PODCASTS
OVERVIEW
FOX Sports podcasts, driven by our top personalities and FS1 studio shows, ignite and drive conversation around sports’ biggest topics.
BRAND OPPORTUNITIES
§ Full suite podcast takeover § Pre-roll/mid-roll
§ Presenting sponsorship § Live reads/talent reads
§ Podcast videos on Facebook, § Custom branded segments
Instagram, Twitter, YouTube & § Custom audio content
FOXSports.com § Geo-targeting (city/state) * Integrations depend on level of spend
ALL-STAR LINEUP
§ Skip and Shannon: UNDISPUTED
§ Club Shay Shay
§ Speak for Yourself
§ First Things First
§ Maybe I’m Crazy with Joy Taylor
§ Alexi Lalas’ State of the Union
§ Breaking the Huddle with Joel Klatt
§ Waltrip Unfiltered
§ The People’s Sports Podcast