Viacom will remain Europe’s revenue leader
Total revenues for Europe’s top pay TV channels will reach $4.24 billion in 2012, according to a new report by Digital TV Research. The TV Channel Revenues in Europe report expects this figure to grow by $1.04 billion to reach $5.28 billion by 2017.
This report covers 195 international channels/networks (non-premium) from 11 groups. The estimates and forecasts in this report have been prepared using an analysis of a database of hundreds of financial records for individual channels, channel groups and corporate parents.
Revenues for Europe’s top pay TV channels by source ($ million)
6,000 5,000 1,710 1,867 2,016 4,000 1,436 1,577 1,238 1,316 3,000 2,000 2,800 2,926 3,020 3,097 3,168 3,222 3,264 1,000 0 2011 2012 2013 2014 2015 2016 2017
Carriage fees Advertising
Source: Digital TV Research
Co-author Nicholas Moncrieff said: “Although it provides the bulk of the total, carriage fee revenue growth is slowing as markets mature. Having said that, carriage fee revenues will climb by 11.6% from $2.93 billion in 2012 to $3.26 billion in 2017. Most of the growth will come from a combination of higher penetration in Eastern Europe and the appearance of more HD channels that command higher carriage fees or at least allow channels to protect carriage fees in negotiations with platform operators.”
Co-author Simon Murray added: “Advertising has more room for growth as non- traditional channels gain audience share and greater acceptance among ad agencies. However, the international players face great competition as traditional domestic terrestrial players push their thematic channels. Advertising revenues for the channels featured in this report will increase by 53.1% from $1.32 billion in 2012 to $2.02 billion by 2017.”
Revenues for Europe’s top pay TV channels by group ($ million)
108 174
741 231
570 447
127 549 309
409 575
AETN BBC Chello Discovery Disney Eurosport Fox NBC Uni Sony Turner Viacom
Source: Digital TV Research
Viacom is the top channel group by revenues generated (with $741 million anticipated for 2012), and will remain so for the forecast period (growing to just under $1 billion in 2017). The next group involves Discovery, Disney and Eurosport, which will all have similar revenues in 2012. Discovery is reported to be in talks with TF1 (Eurosport’s owner), which could create a combined group that would lead the market. In the third bracket, Fox, NBC Universal and Turner all have similar revenues.
This report estimates and forecasts revenue for the principal pay TV channels of the major channel groups that operate across Europe. The channels are those that combine platform subscriber/carriage fees with advertising income as well as their group’s major free-to-air advertiser supported channel brands. Premium channels, principally movies and sport that require extra payment by the public, have been excluded together with a number of newer minor channels.
For more information about this report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051
TV Channel Revenues in Europe: Table of Contents
This report covers European revenues for 195 international channels/networks for 11 major groups. Excluding premium channels, this report reveals where each international group is strongest and which are the most influential groups overall. Furthermore, the report forecasts revenues (both from carriage fees and from advertising) for eight European regions for every year from 2011 to 2017.
The estimates and forecasts in this report have been prepared using an analysis of a database of hundreds of financial records for individual channels, channel groups and corporate parents. The figures have then been stress tested against peer group data, as well as channel distribution figures in terms of subscribers, homes and platforms.
Published in November 2012, this 76-page PDF-delivered report comes in four parts:
Executive summary and forecasts overview analysis Methodology Channel group forecasts Country/regional forecasts.
Revenue forecasts cover each of these groups (2011-2017):
AETN Fox channels
National Geographic
BBC non-news Fox Total
BBC World News
BBC Total NBC Universal Total
Chello Sony
Discovery Pay Turner children's
Discovery FTA CNN
Discovery Total Turner movies & series
Turner Total
Disney children's
ESPN Comedy Central
Disney Total Nickelodeon
Viacom music
Eurosport Viacom Total
Broken down by each of these regions (2011-2017):
Dutch-speaking Europe carriage fees Italy carriage fees
Dutch-speaking Europe ad revenues Italy ad revenues
Dutch-speaking Europe total Italy total
Eastern Europe carriage fees Scandinavia carriage fees
Eastern Europe ad revenues Scandinavia ad revenues
Eastern Europe total Scandinavia total
French-speaking Europe carriage fees Spain/Portugal carriage fees
French-speaking Europe ad revenues Spain/Portugal ad revenues
French-Speaking Europe total Spain/Portugal total
Germany/Austria/Switzerland carriage fees UK/Ireland carriage fees
Germany/Austria/Switzerland ad revenues UK/Ireland ad revenues
Germany/Austria/Switzerland total UK/Ireland total
Europe carriage fees
Europe ad revenues
Europe revenues
Channels/networks covered in the report by group:
Group Channels included in this report
AETN (6) Bio, Crime & Investigation, Crime & Investigation HD, History, History HD, Military History
BBC (6) BBC Entertainment, BBC HD, BBC Knowledge, BBC Knowledge HD, BBC Lifestyle, BBC World News
Chello (35) Biggs, Buzz, Canal Hollywood, Canal Hollywood HD, CBS Action, CBS Drama, CBS Reality, Club TV, Cocina, Ctk, Decasa, Extreme Sports, Extreme Sports HD, Horror Channel, JimJam, Megamax, MGM, MGM HD, Minimax, Mov, Mov HD, Odisea, Outdoor, Outdoor HD, Panda, Paprika, Sol Musica, Somos, Spektrum, Spektrum HD, Spektrum Home, XTRM, Zone Europa, Zone Reality, Zone Romance
Discovery (21) Animal Planet, Animal Planet HD, Discovery Channel, Discovery Civilization, Discovery HD Showcase, Discovery History, Discovery Home & Health, Discovery Max, Discovery Real Time, Discovery Science, Discovery Science HD, Discovery Shed, Discovery Travel & Living, Discovery Travel & Living HD, Discovery Turbo, Discovery World, DMAX, DMAX HD, Investigation Discovery, Quest, TLC
Disney (14) Disney Channel, Disney Channel HD, Disney Cinemagic, Disney Cinemagic HD, Disney Junior, Disney Junior 2, Disney Junior HD, Disney Nature, Disney Playhouse, Disney XD, Disney XD HD, ESPN America, ESPN America HD, ESPN Classic
Eurosport (5) Eurosport, Eurosport HD, Eurosport 2, Eurosport 2 HD, Eurosport News
Fox (28) 24 Kitchen, 24 Kitchen HD, Baby TV, Fox, Fox Business, Fox Crime, Fox Crime HD, Fox HD, Fox Life, Fox Life HD, Fox Movies, Fox Movies HD, Fox News, Fox Retro, Fox Sports, Fox Sports HD, FX, FX HD, Nat Geo Adventure, Nat Geo Adventure HD, Nat Geo Wild, Nat Geo Wild HD, National Geographic Channel, National Geographic Channel HD, Sky News, Viajar, Viajar HD, Voyage
NBC Universal 13th Street/Calle 13, 13th Street/Calle 13 HD, CNBC, Diva, E!, E! HD, Fuel, (16) Fuel HD, Kidsco, Movies 24, Studio Universal, Style Network, SyFy, SyFy HD, Universal Channel, Universal Channel HD
Sony (17) Animax, AXN, AXN Black, AXN Black HD, AXN Crime, AXN HD, AXN Sci-Fi, AXN Sci-Fi HD, AXN Spin, AXN Spin HD, AXN White, AXN White HD, Sony Entertainment TV, Sony Entertainment TV HD, Sony Movies, Sony Turbo, Sony TV
Turner (16) Boomerang, Cartoon Network, Cartoon Network HD, Cartoon Network Too, Cartoonito, CNN, TCM, TCM Autor, TCM HD, TCM2, TNT, TNT HD, TNT Movies, TNT Movies HD, TNT Serie, TNT Serie HD
Viacom (31) Comedy Central, Comedy Central Extra, Comedy Central Family, Comedy Central HD, MTV, MTV Base, MTV Brand New, MTV Classic, MTV Dance, MTV HD, MTV Hits, MTV Idol, MTV Live HD, MTV Music, MTV Pulse, MTV Rocks, Nick Hits, Nick Junior, Nick Junior 2, Nickelodeon, Nickelodeon HD, Nicktoons, Paramount Channel, Paramount Comedy, Teen Nick, TMF, VH1, VH1 Classic, Viacom Blink, Viva, Viva HD