THE NEWSLETTER OF THE HEALTHCARE BUSINESSWOMEN’S ASSOCIATION Advancing Women’s Careers MAY / JUNE 2002

SARAH HARRISON HONORED AT WOTY LUNCHEON Biggest Event Ever Marks HBA’s 25th Anniversary Gail R. Safian President, Safian Communications, Inc.

his was the biggest HBA “Woman of the Year” (WOTY) luncheon ever, with more than 1,800 people turning out T to honor Sarah S. Harrison, Vice President, Customer Strategy Integration, Public Affairs, AstraZeneca Pharmaceuti- cals LP (US business headquarters in Wilmington, DE). This WOTY also may have been the most moving ever, as four of the six women who founded the HBA 25 years ago reminded us of how far we have come, and of the challenges that still lie ahead.

Co-Founders Recognized

Four of the original co-founders: Ruth Smith, MD, Director of 2002 Woman of the Year SARAH S. HARRISON (far right), Personnel Health Services for St. Vincent’s Catholic Medical Cen- AstraZeneca Pharmceuticals LP, receiving her award from HBA President ters (New York, NY); Millicent Gryczka, Pharmacist, St. Barnabas MARY E. COBB (far left), PACE, Inc., a Lowe Healthcare Company; and Hospital (Bronx, NY); Sheila Sinkking, Vice President, Veritas HBA Immediate Past President and Woman of the Year Committee Communications, Inc. (White Plains, NY); and Peg Dougherty, Co-chair TERI P. COX (center), Cox Communications Partners.
FIND MORE WOTY PHOTOS INSIDE ON PAGES 10 AND 11  CMP, President and Owner, Custom Made Meetings, Inc. (North Egremont, MA), shared candid reminiscences in a tightly edited HBA’s mission to support the advancement of women in the video produced by Osprey Communications (Greenwich, CT). healthcare industry is now more important than ever,” said Teri P. They recalled the days before faxes and e-mail, when more than Cox, Immediate Past President of the HBA, Co-chair of the one of them was told, “We’d love to hire you but we can’t because Woman of the Year Committee, and Senior Managing Partner you’re a woman.” They thanked “a few men with vision” for help- at Cox Communications Partners (Lawrenceville, NJ). ing women in the healthcare industry to progress and succeed over More than 60 people sat in places of honor on the dais, and the years. The two other co-founders, Barnswell (Barni) Elliott the largest ballroom in New York City, at the New York Hilton, and Dianne Anderson, were unable to attend. was filled with 149 tables on the main floor and many others “The HBA’s continued growth, our evolution into a national ringing the balcony above. organization with chapters from coast-to-coast, record member- HBA President Mary E. Cobb, CEO and President of PACE, ship, and the sell-out crowd today, all attest to the fact that the turn to 2002 WOTY EVENT on page 10

HBA’s 2002 Rising Stars KAREN CARLISLE he “Rising Star” Award recognizes Director, Government and Public Affairs, SHARON BOYLE women from the HBA’s corporate Solvay Pharmaceuticals T member companies whose out- Account Supervisor, standing accomplishments make a difference Merkley Newman Harty in the industry and inspire others. Follow- Healthworks AMY CLARKE ing are the HBA’s 2002 Rising Stars. Vice President, Marketing & Brand Management, ANNA BUCKLEY JENNIFER BOEHMER Senior Media Planner, Thomson Healthcare/Medical Senior Vice President, Communications Media, Inc. Economics Company Management Supervisor, KPR turn to 2002 RISING STARS on page 8

www.hbanet.org MEETING HIGHLIGHTS is published bimonthly for the members of the Healthcare Businesswomen’s Association, 333B Route 46 West, Suite B-201, Fairfield, NJ 07004. Phone: (973) 575-0606 Fax: (973) 575-1445 WYETH-AYERST PHARMACEUTICALS HOSTS THE HBA’S MARCH SEMINAR E-Mail: [email protected] Web: www.hbanet.org EDITOR Britta Herlitz Change is Inevitable. Are You Ready? CREATIVE CONTRIBUTOR Rosemary Azzaro MANAGING EDITOR Joanne McCaffery Tanzi Britta Herlitz know it may be different. Always look for more ART DIRECTOR President, Herlitz HealthCare: A Communications Co. professional challenges and leverage your as- DeborahAnne Chingas Sandke ADMINISTRATIVE COORDINATOR Editor, HBA Bulletin sets,” Gulfo told the audience. “Take on extra Rosanne Gogerty Please send correspondence regarding the projects that provide compelling work—work HBA Bulletin to: Joanne McCaffery Tanzi at These are times of change for the healthcare that is strategically important. Choose wisely. the above address. industry. What are some defining differences The extra work should provide you with addi- HBA BOARD OF DIRECTORS between professionals who are lost to change tional skills and knowledge to become the best PRESIDENT—Mary E. Cobb, Chief Executive Officer and President, PACE, Inc., a Lowe Healthcare Company versus those who thrive? On March 6th, the candidate for a career move that you are target- PRESIDENT ELECT—Nancy Larsen, President, PROmedica Communications, Inc. HBA asked this question and answered it with ing and anticipating.” IMMEDIATE PAST PRESIDENT—Teri P. Cox, Senior Managing Partner, Cox Communications Partners the expertise of five panelists who faced pro- Gulfo, who initiated a change in her own ca- FIRST VICE PRESIDENT—Daria Blackwell, President, fessional change and used it towards their own reer path from medical affairs to medical sales and White Seahorse, Inc. SECOND VICE PRESIDENT—Barbara Pritchard, success. marketing, emphasized the following three points: President, The Pritchard Group SECRETARY—Mariana Palacios, Partner, The The seminar, “Positioning Yourself for Re- 1. Always be in self-optimization mode. Trillium Group, LLC TREASURER—Kathleen Milligan, Vice President, silience in Times of Change,” opened with “Don’t just think about today. Take on chal- Marketing and Sales, Endeavor Pharmaceuticals words from Program Facilitator, Kimberly A. lenges that will help you to get that next posi- CO-DIRECTORS OF COMMUNICATIONS— Donna Ramer and Farrell, who worked for 18 years in the biotech tion that you want. I’ll quote a colleague of Susan Youdovin, Principal, B&Y Communications CO-DIRECTORS OF MEMBERSHIP— and pharmaceutical industry before starting her mine: ‘Make yourself indispensable and you Janna K. Calhoun, Vice President, Business Development, V2, Inc. and own business. For Farrell, this major profes- will move up. Act as though you are indispens- Frances Young,CEO, Innovative Media Research sional change came on the heels of a divorce able and you will move out.’” CO-DIRECTORS OF PROGRAMS— Stephanie G. Phillips, PhD, President, Project and while her son was still quite young. De- 2. Know thyself. “What is it you want to House, Inc. and Jill Quist, Vice President, Client Services, spite the inopportune timing, she was able to do? What are your passions? Seek ways to maxi- Right Management Consultants CO-DIRECTORS OF CAREER DEVELOPMENT— thrive. Today, she is owner and President of mize yourself by doing things you are passion- Anne Camille Maher, Executive Director, Market Measures/Cozint and Unlimited Performance Training, Inc. (Chi- ate about.” Helen Eldridge,Director, Marketing Research, cago, IL), a company that is dedicated to help- Ortho Biotech Products, LP CO-DIRECTORS OF MARKETING— ing others to achieve outstanding professional RANDOM RECOGNITION AWARD Dianna W. Main, President, DWM Healthcare Communications and performance in times of change. At the opening of each evening seminar, the HBA Maureen Fiori,Director, Business Development, “At some point, you have to say: ‘I am not randomly recognizes two members, asking them to Tandem Research Associates, Inc. take the podium and briefly share their professional PAST PRESIDENT–STRATEGIC PLANNING— going to wait for change—I am going to take Sylvia Reitman, Vice President, Marketing & Business path (and any wisdom gained along that path), with Development, International Medical News Group the bull by the horns—I am going to make the audience. Congratulations to the following ATLANTA CHAPTER PRESIDENT— Jan Hannon, women, recognized at the March seminar. President, Envision Communications, Inc. my own change,’” Farrell told the audience. BOSTON CHAPTER PRESIDENT— Karla Gonye, JULIA KELLY, Brand Manager, Meade Johnson Boston District Sales Manager, Schering-Plough Corporation The Phases of Change Nutritionals, Division of Bristol-Myers SAN FRANCISCO BAY AREA CHAPTER PRESIDENT— Squibb Co. (Plainsboro, NJ) Gayathri Koundinya There are three phases of change, accord- LEGAL ADVISOR—Geraldine E. Ponto, Esq., Partner, ESTELLE NEWMAN, CareerWise, Inc. (Owings Gibbons, Del Deo, Dolan, Griffinger & Vecchione ing to Farrell: Mills, MD) ADMINISTRATORS EXECUTIVE DIRECTOR—Carol Davis-Grossman, Phase I:The time period prior to the change The Charles Group, Inc. ASSOCIATE DIRECTOR — Susan Dunkelman, happening (whether the change is self-perpetu- 3. Be a leader. “Take a stand. Have a posi- The Charles Group, Inc. ated or happens unexpectedly) tion. It’s okay to be open-minded and to listen HBA STANDING COMMITTEES Phase II: The time period during which the to those around you, but at the end of the day, ASSOCIATION RELATIONS—Barbara Pritchard CAREER DEVELOPMENT—Helen Eldridge and change occurs assess that information and formulate your own Anne Camille Maher CHAPTERS—Daria Blackwell Phase III: The time period after the change. opinion,” Gulfo concluded. CORPORATE MEMBERSHIP—Sharon Callahan FINANCE—Kathleen Milligan FUNDRAISING—Teri P. Cox INDIVIDUAL MEMBERSHIP— Harriet Gruber Each of the evening’s five expert panelists Don’t Play it Safe: Elizabeth McKee MARKETING—Dianna Main NEWSLETTER—Britta Herlitz addressed these phases and offered tips on how Anderson, Vice President and General Manager, NOMINATING—Teri P. Cox PROMOTION—Patricia Nini to manage them successfully. US Vaccines Business, Wyeth (Radnor, PA) PUBLIC RELATIONS—Amy Losak and Nicole Baron RESEARCH—Carol Hollister “Drive your career. Seek out your own op- SENIOR WOMEN’S BREAKFAST (AD HOC)—Shellie Caplan STRATEGIC PLANNING—Sylvia Reitman Strategic Thinking and Preparedness: portunities and avoid playing it safe. Be realis- VOLUNTEER DEVELOPMENT—Barbara Pritchard WEB SITE—Dianna W. Main Adele Gulfo, Vice President, Cardiovascular tic about what it takes to make it to the top WOMAN OF THE YEAR—Teri P. Cox and Nancy Larsen Therapeutic Area, AstraZeneca Pharmaceuticals, levels of your organization. Always try to build LP (Wayne, PA) on skills which are transferable,” McKee Ander- “Be prepared. Tomorrow, your life as you son said. Indeed, she lived this advice, starting Meeting Photos by Joe Vericker/PHOTOBUREAU, Inc. 2 www.hbanet.org HBA Bulletin May/June 2002 out in engineering and eventually steer- It’s Business, Not Personal: Denise she explained, adding that when an op- ing her career in an entirely new direc- Peppard, Senior Vice President, Human portunity came for him to get a great job tion—to biopharmaceuticals. Resources, Wyeth (Radnor, PA) out of state, she knew it was time to make “I have been in this business for al- “It is important for women to con- a change for him. most 19 years and am coming up on my stantly stay in a business frame of mind “More recently, I reevaluated my ca- 5th year at Wyeth,” she said. Through while working. We need to avoid per- reer and family life and realized it was some risk-taking and self-determination, sonalizing business conflicts or con- time to make another change,” she said. McKee Anderson learned a great deal frontations. Women should ask them- “I had one child who was about to en- about thriving in the face of unexpected selves this question before they present ter school and another who was about change and about making beneficial ca- new ideas, recommendations or con- to enter middle school—these are im- reer changes happen. cerns to others: Are there data to sup- portant times in a child’s life.” For this Mental preparedness for change and will- port my opinion or idea? Does my busi- reason, Dumas decided to take a job ingness to risk going after what you want ness rationale outweigh the rationale for that allowed her to work from home. are critical components of surviving and maintaining the status quo?” “My new job gives me more flexibility coming out ahead, she concluded. Peppard began her career in finance and important family time but it also at General Motors (Detroit, MI). Since expands my skill set, enhancing my Know Who Holds the Power: Heidi that time, she has earned an MBA, marketability by allowing me to gain Hunter, Vice President, Global Women’s changed her career path, helped to pio- experience across a broader spectrum Health Care Strategy, New Products Mar- neer new approaches to organizational of therapeutic areas,” she said. In sum- keting and Licensing Evaluation, Wyeth development, survived two divorces mary, Dumas underscored the impor- (Radnor, PA) and raised a family that includes a tance of knowing what you want, mak- “Women and men need to understand daughter with severe epilepsy. Her ad- ing changes that make sense, and keep- that there are power bases in all organiza- vice stems from first-hand experience ing family in the equation when it tions. However, the players may or may with the value of keeping work and life comes to making career choices. not have the titles to go with the power and separate—especially during times of After the panelists completed their influence they have over key organizational change. presentations, the audience broke into decisions. In other words, those with the “Be careful what you bring to work— discussion and networking groups. The power are not always the ones you’d expect— even in the face of personal conflict or evening ended with an informative Q they are not always the people above you hardship. Try to keep your mind on busi- & A session that helped to bring home or in front of you,” she explained. ness and don’t make what goes on at work some of the seminar’s key points. Ⅵ Hunter became a skilled power bro- personal. It shouldn’t be personal at ker as she navigated a career path replete work,” she said. with change—earning her MBA at night HBA CALENDAR and taking advantage of several opportu- Work-Life Balance in the Face of JUNE 6, 2002 nities to work abroad for various compa- Change: Lawana Weldon Dumas, Di- Meet the Rising Stars nies before joining Wyeth. According to rector, Global Business Strategies, Medical PricewaterhouseCoopers, LLP her, how you approach power bases Education Network (New York, NY) New York City within your company and how you dem- “I’ve made many choices in my ca- 5:30 –8:15 PM onstrate the ability to power broker are reer—always prioritizing the needs of my SEPTEMBER 12, 2002 key elements to your long-term success. family first. This has meant, at one point EVENING SEMINAR “The only way to get in touch with in my career, leaving a job and a com- Negotiation Skills for Women Pfizer Inc. industry power bases is to get out pany that I was very happy with and New York City there—talk to people at your organi- moving to the next state. I have no re- 5:30 –8:15 PM zation and in the industry in general— grets because the only thing I sacrificed OCTOBER 3, 2002 get involved. If you are too busy to do was a title.” EVENING SEMINAR this, then you are hurting yourself because Dumas’s career took her through a Leveraging an Idea Across All Media— knowing the people who have influence variety of jobs, primarily in pharma- the Martha Stewart Approach to is imperative if you want to break ceutical sales and product management. Healthcare Marketing Philadelphia, PA through and get your ideas heard.” Work, raising a family and taking some GlaxoSmithKline time off to earn an MBA kept her life 5:30 –8:15 PM SPECIAL THANKS TO: full of positive change. However, she NOVEMBER, 2002 did not experience these changes in a Program Sponsor: WyethWyeth EVENING SEMINAR vacuum. As a wife and mother, Dumas Program Organizer: ALMA GREER, Risk-taking: How to Know When to Jump was aware of the impact her career had 5:30 –8:15 PM Associate Director, Career Date and location to be announced Advancement, Wyeth on her family. “My husband moved for me twice,”

HBA Bulletin May/June 2002 www.hbanet.org 3 Gayathri Koundinya Nicole Nejeschleba Charlotte Mills Seligman Georgie Kovacs Ephysician Traversant Marketing WELCOME NEW MEMBERS Bristol-Myers Squibb Company David Nelson Communications Cynthia Kram RN Hammer Press Jane E. Shaw Conceptus, Inc. Karen Nelson Aerogen, Inc. Isabella R. Abati Joan Coffey Marla Groves Rebecca Kuhn Hoffmann-La Roche, Inc. Gayle Shaw Boston Scientific / Tanget Elsevier Science Inc. Friedman Billings Ramsey NeuroPace, Inc. Estelle Newman Wyeth Kimberly Abell Ruth Cohen Soma Gupta Linda Kuritzkes Career Wise Inc. Natalie Shelpuk Susan E. Adler The Cortlandt Group Novartis Pharmaceuticals Gabrielle Lajoie Mary Jo Newtown Covance Braun Consulting Jean Coleman Corporation Russell Reynolds Associates Weaver & Holihan, Inc. Lesley Sipple Sylke Anderson Johnson & Johnson Teresa N. Ha Johanna H. Lamps Adelaide Nye Resource Management Socia Pharmaceutical Research & ALZA Corporation Lifescan, Inc., A Johnson & CBL, Inc. International, Inc. Meg Anderson Development, LLC Vicki Hacker Johnson Company Katie O’Neill Rebecca Sirois Ortho Biotech Products, LP Kerry Collins Rita Medical Aagee C. Lane Pedagogue Solutions HealthExpo Sathya R. Arjunji SYNAVANT, Inc. Christele Hadjadj Omega Group Inc. Virginia Ozer MS, MBA Paulette Smith Centocor, Inc. Wanda Conner Bristol-Myers Squibb Company Mary Beth E. Lanza Incyte Genomics, Inc. Pharmacia Corporation Jayne E. Ashenfelter Guidant Corporation Diane Hamilton Bristol-Myers Squibb Company Nina L. Paisley Wendy So Impact Health Jennifer Cygan PhD Guidant Corporation Cheryl Lanzo Dimensional HealthCare, Inc. Tularik Lucia Aviles University of California San Karen Hansen Valentis Jennifer Pardue Leigh Ann Soltysiak Doctor’s ToolBox, Inc. Francisco CSC Roberta A. LaRocca Pharmacia Corporation Ortho Biotech Products, L.P. Mary Backstrom Doris E. Davis Denise Hardison Wyeth Laura Parmer Lisa Southwell ConvaTec Doris Davis and Associates AstraZeneca Pharmaceuticals LP Julia Larsen Guidant Corporation GE Medical Systems Anna M. Bagniewska Jill Dawson Mary Francis Harmon Berkeley Heart Lab Joy Patel Catherine Spencer Roche Bioscience Pharmacia Corporation Aventis Pharmaceuticals Amy Laverdiere Guidant Corporation Pharmacia Corporation Jennifer Baley Sibyl Day Diane Harris Genentech, Inc. Mona Patel Michael Squires Webster and Associates Dorland Sweeney Jones Sanofi-Synthelabo Mary Beth Lawrence Frost & Sullivan Barbara J. Stankus Dolapo Bankole Darlene DenHollander Pamela Harris IMS HEALTH Carolyn Patrick Genentech, Inc. Schering-Plough Eisai Inc. Pharmacia Corporation Eileen Lentz C. F. Patrick Associates Shannon Stevens Pharmaceuticals Marlene DeSimone Denise Hayes CDK Events Management, Inc. Mari Paul GlaxoSmithKline Susan Baranowksi SYNAVANT, Inc. The Print Shoppe, Inc. Nisa Leung Bioquest, Inc. Michelle Stith Sue Baxter Susan DiGiaimo Diane Heditsian Health Biomedic Ltd. Laurie Pellegrino Yamanucci Pharma, Inc. Roche Bioscience Banner Pharmacaps, Inc. deClarity Annette Lewis Novartis Pharmaceuticals Jacqueline Stoddard Karen L. Bergman Diane DiResta Ann Heike Entelos, Inc. Corporation University of California, San Lynda Berne DiResta Communications, Inc. Norian Corporation Lynn Lewis Sandra Petersen Francisco Cheryl Biron Dana Rebak Doctorow Kara Helander Bristol-Myers Squibb Company Growth & Leadership Center Elizabeth Stoehr Berlex Laboratories LifeScan, Inc., A Johnson & Helander Consulting Sally Lind Nicole Petty Chiron Corporation Kimberly Werninghaus Blair Johnson Company Susan K. Hempstead Deborah Linder Pharsight Corporation Leslie Stolz PhD Linda Bobleter Mayte C. Dorian Stratagem Healthcare Otes Consulting Catherine M. Potechin Cell Genesys, Inc. Aviron / MedImmune Bristol-Myers Squibb Company Communications Maureen Lippe Bristol Myers-Squibb Company Melissa Straub Susan Bolles Denise C. Dorning Elizabeth Henk Lippe Taylor Inc. Mary Jean Pramik Ernst & Young LLP Benefit Point AlphaDetail, Inc. Novartis Pharmaceuticals Kathryn Lisa M. J. Pramik & Associates Karena V. Strella Phyllis Borner Lorrie Douglas Corporation Innovative Media Research Communications Egon Zehnder International MetaMorph, Inc. Carol Drew-Sloane Karla Herrera Teresa Loftus Mary Prevo Andrea Stubbs Laura J. Bowlby Aurelia Driver Thomson Healthcare/Physicians ALZA Corporation ALZA Corporation Sylvia Tara PhD Genentech, Inc. Kinley & Manbeck World Mariellen Lowry Terrie Pryce Genentech, Inc. Kathryn M. Bowsher Grace Duffy Susan Herzog Sapient Sheila Ramerman RAC Sarah Taylor Act One Marketing Strategyx ALZA Corporation Sylvia Lundell Natus Medical Inc. Lifescan, Inc., A Johnson & Sharon Boyle Sandra Dunn Jennifer Hirsch Guidant Corporation Julia S. Rasor Johnson Company Merkley Newman Harty Sandra Dunn & Associates Johnson & Johnson Caroline Lynch Capnia, Inc. Rhonda Taylor Healthworks Debra S. Echt MD Pharmaceutical Research & Genentech, Inc. Lisa Rendina Pfizer Inc Deborah J. Brangman Timi3 Systems, Inc. Development Yvonne Lysakowski Quintiles Informatics Susan Toroella AstraZeneca Pharmaceuticals LP Jennifer L.R. Ekelund Sheila Hood Tyco Healthcare / Nellcor Michele Rest Medicalliance, Inc. Laura Brown ALZA Corporation GlaxoSmithKline Diana J. Mackie Dorland Sweeney Jones Victoria Treland Genentech, Inc. Mary Pat English Jan Hughes GlaxoSmithKline Theresa Reynolds Foundation of the University of Suzanne Brown Wyeth Affymetrix, Inc. Kate Maguire Bayer Biotechnology Medicine & Denistry of NJ Johnson & Johnson Marion Farina Jeannette Hutton Dorland Sweeney Jones Mary Ann Rheinberger Janet D. Trusso Pharmaceutical Research & Don Schreiber Company Bristol-Myers Squibb Company Helena Mancebo PhD MarGoMar Medical Marketing Guidant Corporation Development Stephanie Fenton Laurene Isip Abgenix, Inc. Solutions Donna Van Huis Veda Burns ePocrates Covance Mary Lynn Manning Christine Rhodes ALZA Corporation Wyeth Lucille Ferus Eva Jack Novartis Phamaceuticals Advantage Communications Diana L. Vento Colleen Burns Natus Medical Inc. Intel Corporation Jennifer Rinaldo LifeCell Corporation Dorland Sweeney Jones Sharon Fiekowsky Maarti James Paulette McCarron Bristol-Myers Squibb Company Ching-Yi Wan PhD Amy Burroughs ALZA Corporation Connor Conmmunications Communications Media, Inc. Elizabeth Ripley Hyseq Pharmaceuticals, Inc. Genentech, Inc. Susan Fitzpatrick Carolyn Paxton Jansen Patricia McCrumb Diane Brown Rogers Gabrielle Wanamaker Therese Butler MDK Corporate Lena Chow Euro RSCG, Inc. Guidant Corporation Merck & Co., Inc. Right Management Consultants Isis Research, Inc. Communications Natalie Jen Ellen McCune Ellen Rose Lisa Wang PhD Audrey Cantley Karen Cise Flaherty Bristol-Myers Squibb Company Watson Pharmaceuticals ALZA Corporation Kowa Research Institute, Inc. ALZA Corporation Professional Services Source Cheryl L. Jones Beverly Mehloff Elizabeth Rosenkrantz Helen Wang Nancy Carberry Mary Ellen Foley Genentech, Inc. Guidant Corporation Ortho Biotech Products, L.P. Nancy M. Watson AstraZeneca Pharmaceuticals LP Viseonn Carelle L. Karimimanesh Carole L. Melis Sarajane Ross Quintiles Marlo Carbone Toby Freedman Cardiac Pathways CLM Communications Genentech, Inc. Katherine M. Weeks Centocor, Inc. BioQuest, Inc. Carol D. Karp Angela Merckling Marialena Rossi Donna Weinstock Gilbert Carrara, Jr. MD Donna Fucello PowderJect Technologies, Inc. Synergem Young International Group Phoenix Marketing Group Battalia Winston International Medicallliance Education Institute Nancy Katz Sena Messer Kenneth Rubin Sally Weisberg Kathleen Case Tomi Fujimura Protein Design Labs, Inc. Kathy Meyer IconMedialab New York Symphony Health Services, Inc. Medicalliance, Inc. Guidant Corporation Eloise M. Keane Hoffmann-La Roche, Inc. Amy Ryan-Russell Marie-Genevieve G. Wessler Mary Beth Cassidy Susan Fultz Novartis Pharmaceuticals Julie Mezrow Women in Medicine Genentech, Inc. Bristol-Myers Squibb Company Robert A. Becker–Central Corporation Communications Media, Inc. Carol Sands Carolyn White Jae Cecilio Kelly Gafney Heather Criss Keller Sandra Minjoe The Angels’ Forum Resolution Guidant Corporation HealthExpo Genelabs Technologies, Inc. Genentech, Inc. Sharon Savel Lauren Lee White Cynthia C. Cetani Norma Jean Galiher MS Julia Kelly Misracy Mitiku The Eden Communications Solomon-Page Group LLC Pharmacia Corporation Judith Gelb Bristol-Myers Squibb Company Cepheid Group Inc. Rhea Williams Joann M. Chalmers Achieve Global Carleen Kelly Marsha Montgomery Cynthia Schermerhorn Williams Alliance Group, Inc. SYNAVANT, Inc. Shalini Gidwani Torre-Lazur McCann Healthcare The Pacesetter Group PACE, Inc., a Lowe Healthcare Leslie Wilson PhD Carol Chang ALZA Corporation Worldwide Maureen Moore Company University of California, San Lifescan, Inc., A Johnson & Christine Gilmour Marie Kennedy Lowe Biocare Johanna Schmid Francisco Johnson Company Genentech, Inc. Genentech, Inc. Elizabeth Moyer PhD Gemstar eBrook Group Anissa Wong Susanna Chau Wendy Gin Sawyer Jennifer Kershner M/P Biomedical Consultants, Barbara Schmidt-Kemp ALZA Corporation Anita Chawla Guidant Corporation Wyeth LLC Ernst & Young LLP Maggie Wong Genentech, Inc. Leslie Girand Anne Kezer Sherri A. Munoz Tais H. Schmitt Lab Pros Karen Chen ePhysician AstraZeneca Pharmaceuticals LP Guidant Corporation ALZA Corporation Nicole Woodland ALZA Corporation Kathy Sereda Glaub Kathleen Killmeyer Brenda I. Mygrant Lynn Schollins Compas, Inc. Carol Cherkis Plexxikon, Inc. Dimensional HeatlhCare, Inc. The France Foundation Wyeth Liana Wu New Cap Partners, Inc. Debra Goldman Kathy Kim Angie Namenuk Mary L. Schramke Genentech, Inc. Arlene Chien PDR Monthly Prescribing Guide ALZA Corporation Genentech, Inc. Cynthia Joy Scully Annie Yau-Young Guidant Corporation Ronlyn Goo Clara Kim Barbara Napoli Entelos, Inc. SRI Consulting Lana Chin ProQuest Systems Genentech, Inc. Publications of the American Tara Seager Mary Alice Yund ALZA Corporation Cori Gorman Nancy Kingsberg Medical Association Kinley & Manbeck Victoria Zelin Lena Chow DNA Bridges NCI Advertising, Inc. Carol Nast Kim Seibel Generative Leadership Group Lena Chow Euro RSCG, Inc. Colleen B. Gowl Barbara A. Kosacz NuGEN Technologies Bristol-Myers Squibb Company Carol Zigulis Carol Clark J. Walter Thompson Marlene Kosinski Genentech, Inc. Elsevier Science, Inc. Genentech, Inc.

4 www.hbanet.org HBA Bulletin May/June 2002 SKILLS FOR SUCCESS A CAREER-DEVELOPMENT COLUMN ON BUSINESS SKILLS Whatever your current career position, you aspire to greater responsibility. Whatever your current skills, you must sharpen and expand them to achieve your next targeted level of accomplishment. Back to the Basics:What Every Medical Marketer Needs to Remember About Branding Faith S. Tomases fer something consumers can identify with, the Tylenol brand is now on products for Tomases+Company, New York, NY a way to make a statement about them- cough and cold, flu, sinus pain, nighttime, selves, to show membership in an exclusive children, women, and extended relief of ar- In this era in which brands are so impor- club. For example, ibuprofen is available over thritis pain, in addition to the initial regular tant, it is crucial that marketers don’t lose the counter for pain relief. But which brand and extra strength varieties. Alka-Seltzer Plus sight of the basics of branding—the es- do consumers choose—Advil, Motrin, moves that brand from upset stomach to sential elements that define any brand’s Excedrin IB? Allergy sufferers can use an cough and cold symptoms. Zoloft, once success (or failure). This article reviews over-the-counter product—national or store indicated solely for depression, is now ap- the key components of branding, explor- brand. Or, they can ask their doctors for a proved for severe affective disorders in- ing what a brand is, why brands have be- stronger, prescription brand such as Claritin, cluding obsessive-compulsive disorder come so important and what the trends Allegra or Singulair. The positioning of and post-traumatic stress disorder. And are in brand management. each of these “designer” brands influences Vioxx, while advertised for osteoarthri- which one the consumer will request. tis, is also indicated for severe pain in adults What is a Brand? and primary dysmenorrhea. A brand is a name or trademark that Brands Are Big Business Critical to this kind of branding is re- identifies a product or service as coming A known brand brings with it recogni- search as to how far a brand name can be from a specific source. A brand represents tion, confidence, a sense of quality. It is a extended from its base product and still be the feelings, experiences and associations vehicle for creating an emotional bond with viable. Consumers cannot make the leap of consumers. Where a product provides the consumer. Brand names are now con- with some brand names or the new category tangible benefits—such as cleaning your sidered so valuable to corporations that they does not conceptually fit and the entries fail. clothes—a brand represents the intan- are assigning them dollar value on their bal- 2. Umbrella Brand/Sub-brand—An gibles that consumers value. ance sheets. One vice president of Coca-Cola outgrowth of the first trend is the use of Brands endow a product with cred- was quoted as saying that if all the physical sub-brands marketed under a parent ibility, assurance, status, quality. They al- assets of The Coca-Cola Company were umbrella name. For example, Dr. Scholl’s low marketers to differentiate on the ba- destroyed tomorrow, whoever owned the stands for foot care and comfort. When sis of attitude or image rather than con- rights to the trademark could immediately the company developed specialty prod- crete attributes. And, most important, get a loan to rebuild everything. ucts to use just for blisters and calluses, brands are the way marketers reflect their As it becomes increasingly expensive wart removal and pedicures, they intro- product’s positioning. to introduce new products, and since the duced the sub-brands Cushlin, Clear Positioning is the relative place in their majority of new drugs in development Away and Pedicure Essentials. The sub- minds consumers put a brand: For Adults will never reach Phase III trials, it is less brands are used to sell the line to a differ- or Children. Extra Strength or Mild. Ev- risky to enter a new product or market ent, larger audience and to indicate that ery Day or Occasional Use. Daytime or with an existing brand name. Following there is a significant difference in the Nighttime. Especially for Seniors. Increas- is an outline of the major trends in brand- products. By identifying these new prod- ingly, product positioning is based on ing today: ucts with a sub-brand and the Dr. Scholl’s abstract concepts of lifestyle and attitude: 1. Cross-Category Brand Extension— parent brand, the marketers brought the How I see myself. Who I want to be. Because brands have so much power to sell Dr. Scholl’s reputation and heritage to a The more similar the attributes of all and develop customer loyalty, and because new area. Ortho-McNeil Pharmaceuti- products in a category, the more important they have their own heritage, brand names cal has pursued a similar strategy with are the intangible dimensions of a brand’s increasingly are being used to allow market- Ortho Tri-Cyclen for birth control and positioning to allow it to stand out. This is ers to broaden their segment’s offering or to Ortho-Prefest for use during menopause, particularly true for luxury goods, beauty enter new product categories via revised for- while Johnson & Johnson capitalized on aids, cigarettes and automobiles. Brands of- mulation or new indications. For example, the Band-Aid brand recognition in its

HBA Bulletin May/June 2002 www.hbanet.org 5 You’ll be amazed by what’s happening in New England.

Pick up the New England Journal of Medicine and see why doctors – and advertisers – are looking at it with new enthusiasm. The new NEJM does more than deliver the best research in medicine. It makes this research more accessible and more relevant to clinicians with a host of new features such as fast-read editorial summaries, practice-oriented original articles, copious illustrations and easy-access CME. The upside for you: more physician readers, more physician The place to be interest...and more physician involvement. for important news, important readers, Find out more at www.nejmadsales.org. Or call your Regional important prescribers. Sales Director or NEJM Ad Sales at 1-800-635-6991. SKILLS FOR SUCCESS introduction of Band-Aid Blister Block. cision Q.I.D., Precision Xtra, Precision have remained steady in the marketplace 3. Licensing—As brands are increasingly Sure-Dose and Precision Link. over time, such as Colgate. Some go out used to position and differentiate on the basis 7. Private Label—Because brands, es- of favor or disappear, like Ipana. St. of a lifestyle, attitude or image, the brand pecially national brands, elevate the per- Joseph’s brand aspirin is an excellent ex- name takes on a life of its own. Marketers ceived quality level, many retailers are ample of a brand that has seen a new life. can increase revenue by licensing the brand developing brand names for their private Barely staying alive as a product for chil- name for categories further afield from its label or proprietary products. These dren, the marketers have capitalized on original product base. For example, the names serve to separate the store or house the new daily use of aspirin for heart Playtex brand is used in nursing products brand from generics and also establish health care and cardiac prevention The and tampons as well as bras and other reputation and loyalty. For example, brand has been repositioned as low apparel.In these instances, the value of the A&P’s house brand has gone from Anne strength for adults, and with new pack- brand feeds off itself. Brand awareness is ex- Page to America’s Choice and Home aging and marketing communications, panded and advertising becomes stronger Depot has Husky Tools. The power of sales have taken off. and more effective since one ad supports the brands is reflected in how they are copied What are the lessons of these trends for brand name in all categories. by the house brand or generic. For example, the pharmaceutical marketer to successfully 4. Globalization—Brands are mar- the Duane Reade store brand of stomach build or preserve a brand? First, as the world keted internationally and brand names reliever is a pink product branded Pink Bis- becomes more complex, as the number of are recognized around the world. This is muth while their cough product is Tussin, products mushrooms, as the importance of happening because companies want to respectively cannibalizing the Pepto-Bismol brands grows and as the designated target grow and going overseas is one way to and Robitussin brand equities. market become more specific, it is critical expand their markets. The global mar- 8. Celebrity Brand Endorsement— that the marketer create a unique position- ketplace and direct-to-consumer adver- Because celebrities are already known by ing, a focused appeal, adistinctive image and tising campaigns that extend well beyond consumers and their names already have a clear message. our shores have made overseas consum- recognition in the marketplace, pharma- Second, it is imperative that market- ers accustomed (and loyal) to many US ceutical manufacturers are capitalizing on ers develop strong brands to establish trust company brand identities. them to endorse brands. By associating and to put brand loyalty in place, so that 5. Co-Branding/Dual Branding— their name, their reputation and achieve- as patents expire, consumers will want Two names are better than one. By jointly ment, and their image and persona with and ask for the brand name instead of marketing and promoting branded com- the brand, the celebrity spokesman rein- accepting the less expensive generic. And, ponents of ingredients, marketers increase forces the brand’s position. This is exem- as prescription products move to OTC, the quality perception and capitalize on plified by Olympic figure skating cham- brand loyalty is maintained. existing brand recognition and loyalty. pion, Dorothy Hammill, speaking for Third, with the growth of competi- Not only do computer manufacturers Vioxx and by the switch in Viagra pro- tion and the increasing use of expensive promote their Intel Inside, but Betty motion from Bob Dole to a younger consumer advertising to pull demand, Crocker highlights Hershey’s Dutch co- Mark Martin as spokesperson. elements of branding must be in place to coa in its SuperMoist Cake mix, while 9. Franchising—Brands represent a assure that marketing efforts and expen- L.L. Bean coats are made with Gore-Tex promise—of consistency, of quality, of ditures are made effectively. Ⅵ fibers. In the pharmaceutical world, Gas-X what you are going to get. Consumers now contains Maalox and Abbott Labo- can walk into a McDonald’s anywhere in Faith S. Tomases is an identity strategist with ratories’ glucose testing products are the world and get a hamburger with no expertise in the specific problems of image, nam- dual branded MediSense Precision. surprises. The strength of brand names ing and nomenclature systems and marketing 6. Family Branding—Some market- has led to the growth of franchises and communications. She specializes in the ana- ers segment their product offering within chains. Opening Lenscrafters in a new lytical, strategic and marketing components of the original business category to grow by city or neighborhood allows a retailer to identity and communications programs. She bringing a broader base of consumers into bring the recognition and equity of the founded Tomases+Company in 1990 and their franchise. This is often done to ex- brand name to his business and a stature works closely with clients and their agencies to pand the price or quality range or to in- that Mainstreet Opticians just does not understand and create the strategies of brands. dicate a different usage occasion. Wyeth have. As a result, however, the large brands For more information, Ms. Tomases can be Consumer Health Care has done this and chains are causing the demise of the contacted at [email protected]. with Centrum Silver, Centrum Perfor- corner bookstore, hardware merchant, mance and Centrum Kids. There is restaurant and drugstore. The HBA Bulletin invites you to contribute to GyneCort and Gyne-Lotrimin, Clear 10. Revitalization—Brands have life this column. Tell us what skill-building topics you Blue and Clear Plan Easy, and again cycles and successful management is im- would like to see covered in the future. Abbott Laboratories’ Precision PCx, Pre- portant to their survival. Some brands

HBA Bulletin May/June 2002 www.hbanet.org 7 2002 RISING STARS from page 1 DEBRA JAMER JESSE JENKINS JENNIFER COOK Vice President, Director of Account Supervisor, Director, Market Planning, Organizational Development, FCB HealthCare Genentech, Inc. Torre Lazur McCann Healthcare Worldwide SUSAN D. KADRI ELAINE COUTSOURIDIS GLORIA JANATA, J.D. Director, Consumer Marketing, Senior Account Manager, Chandler Chicco Agency Ortho Biotech Products, LP Dowden Health Media

SUSAN KAMMERMAN FRANCES DE SENA HBA Star Volunteer Senior Vice President, Assistant Director, Director of Client Services, Communications, MARIANA PALACIOS MediVia Organon, Inc. Partner, The Trillium Group, LLC As the HBA has grown and prospered over the years, DARLENE DOBRY the organization has come to depend on the tireless KATIE KEMPER Director of Marketing, GI & efforts and dedication of the many volunteers who Vice President, Smoking Control, New Products, GlaxoSmithKline Reliant Pharmaceuticals, LLC

DEBORAH L. KILPATRICK, PHD BARI S. EDWARDS Advisor, New Ventures R&D, Director, Business Operations Guidant Corporation & Recruitment Advertising, International Medical News Group KRISTIE CONEYS KUHL, J.D. Assistant Vice President, Makovsky Worldwide ERIN ELLIS Senior Vice President, Group Managing Director, HBA Secretary MARIANA PALACIOS (right) BETH LEAHY Cline, Davis & Mann, Inc. accepted the HBA Star Volunteer Award from Corporate Vice President of HBA President-elect & WOTY Committee the Communications and Co-chair NANCY LARSEN, PROmedica MONIQUE FAYAD Communications, Inc. Investor Relations, Vice President, Covance, Inc. serve and have served on the HBA Board of Direc- Strategy & Development, DIANE E. LIFTON Elsevier Science, Inc. tors, Advisory Board and committees. The HBA is pleased to honor its own “Star Director, Volunteer,” Mariana A. Palacios, Secretary of the Gibbons, Del Deo, Dolan, HBA, for her many years of service and outstand- Griffinger & Vecchione, PC ALISON FINGER ing contribution to the growth of the HBA. Senior Director, A Board member for the past six years, Metabolics Marketing, Mariana held a number of important positions, CINDY MACHLES Bristol-Myers Squibb Company including Seminars Committee Chair, Ad Hoc Executive Vice President, Director of Marketing and Co-director of Mar- Director Marketing Strategy, keting, during which she played major roles in JANICE GELFOND the HBA’s new branding and expansion efforts Grey Healthcare Group Vice President, and in the formation of its chapters. Without Advertising Worldwide (GHG) Group Account Supervisor, Mariana’s commitment of time and talent, these Accel Healthcare developments would not have happened. Mariana is a founding partner of The Trillium KATE MAGUIRE Communications Group, LLC (Penns Park, PA), a strategic marketing Executive Vice President, consulting company serving the pharmaceutical and ELIZABETH GRIFFIN Managing Director, biotech industries. The Trillium Group provides Dorland Sweeney Jones Vice President, Management marketing and product management services such Supervisor, as forecasting, marketing strategies development, NCI Advertising, Inc. business assessments and launch planning. She also serves on the Institutional Review Board of St. Mary’s BERNADETTE MCNAMARA IRENE HSU, PHARMD Medical Center in Langhorne, PA. Senior Vice President, Account Vice President, Strategic Congratulations and many thanks to Mariana Group Supervisor, Marketing Communications, Palacios for her enthusiasm, drive and dedicated Lyons Lavey Nickel Swift, Inc. CoMed Communications, Inc. efforts to support the HBA’s successful expan- Ⅵ (a VOX Medica Company) sion into a national organization.

8 www.hbanet.org HBA Bulletin May/June 2002 MARION MORTON Product Director, HBA Chapters Welcome Diovan Brand Team, Novartis Pharmaceuticals Their 2002 Boards Corporation THE ATLANTA CHAPTER OF THE HBA PRESIDENT-ELECT KRISTIN JACOBSON, Independent KATE MULDOON PRESIDENT Consultant, San Mateo, CA JAN HANNON Senior Vice President, Regional DIRECTOR OF PROGRAMS President, Manager, Women Entrepreneur’s Envision Communications, BRONTE ABRAHAM, Manager, Client Connection, Fleet Bank Marietta, GA Services, Helix Medical Communications, San Mateo, CA Hannon has been at the helm of this first HBA chapter since its SECRETARY DIANE NIXON inception, helping it to grow SUSANNA CHAU, Associate, Corporate Media Financial Manager, steadily and to provide a valuable network for Communications, Exelixis, South San Compas, Inc. the healthcare businesswomen in the region. Francisco, CA VICE PRESIDENT DIRECTOR OF MARKETING & COMMUNICATIONS SHARON LARRISON, Senior Care Area TBA DENISE PEPPARD Manager, Novartis Pharmaceuticals TREASURER Senior Vice President, Human Corporation, Duluth, GA SARAH LIND, Independent Medical Resources,Wyeth SECRETARY Education Consultant, San Francisco, CA LORRIE HILGEMAN, Vice President, and New York, NY Envision Communications, Marietta, GA DIRECTOR OF MEMBERSHIP SHERRY REID TREASURER Director of the Human Resources HEATHER SIMONSEN, Director of BRENDA KAYE, Marietta, GA Marketing, Cholestech Corporation, Global Consumer Healthcare, Hayward, CA Pharmacia Corporation DIRECTOR OF COMMUNICATIONS LINDA BISHOP, Atlanta, GA THE BOSTON CHAPTER OF THE HBA DIRECTOR OF MEMBERSHIP ELIZABETH ROBINSON PRESIDENT DEBORAH COOGAN SELTZER, Partner, KARLA GONYE Senior Vice President, Associate Ray & Berndtson, Atlanta GA Director, International District Manager, Schering Meetings & Science (IMsci) DIRECTOR OF PROGRAMS Plough Corporation, New CINDY WALKER, Customer Program England region, Plymouth, MA Manager, Novartis Pharmaceuticals Gonye was recommended to LISA SCHOENBERG Corporation, Atlanta Region, Roswell, GA join the HBA by her manager as Group Director for Nexium, DIRECTOR OF ASSOCIATERELATIONS & RESEARCH a development opportunity. AstraZeneca Pharmaceuticals LP KAREN CARLISLE, Director of Government “Soon after I started receiving the mailings, I & Public Affairs, Solvay Pharmaceuticals, was inspired and wanted to get involved,” she Marietta, GA told the Bulletin in a recent interview. “I jumped at the chance to begin a chapter in ATHYRN ESAR K T DIRECTOR OF PR/PROMOTIONS Boston. Based on the calls and weekly e-mails Senior Account Supervisor, CLAUDIA BROOKS D’AVANZO, President, I receive, there is definitely a niche here.” Hill & Knowlton Healthcomm, Inc., Atlanta, GA PRESIDENT-ELECT CHAIR OF CAREER GUIDANCE COMMITTEE KATHY KEOUGH, Director of Regulatory WENDY SHELDON, Owner, Sheldon Affairs, Pharmaceutical Strategies, ONNA HOMAS D T Design Studio, Dunwoody, GA Waltham, MA Senior Vice President Newton Interactive, Inc. BOARD MEMBER AT-LARGE SECRETARY JANIS WILLIAMS, Customer Program MISSY POPP, Senior Advertising Executive, Manager, Novartis Pharmaceuticals Weber Shandwick International, Corporation, Roswell, GA Cambridge, MA BONNIE WELSCH TREASURER Senior Vice President, THE SAN FRANCISCO/BAY AREA Program Operations, ANITA YOUNG, Director of Continuing CHAPTER OF THE HBA Education, Massachusetts College of Innovative Medical Education PRESIDENT Pharmacy and Health Sciences, Boston, MA GAYATHRI KOUNDINYA DIRECTOR OF MEMBERSHIP FRANCES YOUNG Independent Consultant, TAMARA MCLAWHORN, Territory Director of Market Research, San Francisco, CA Manager, Schering Plough Corporation, Innovative Media Research Koundinya led the formation Plymouth, MA and development of the San Francisco Bay Area Chapter of The Boston Chapter of the HBA has not yet held elections for 2002. Their Board of MICHELLE A. ZUPANCIC the HBA since its beginning. Directors is in development and will be Director, Marketing and Her efforts have led to the successful recruit- ment of nearly 200 members and a talented formally announced in the HBA Bulletin Customer Research, Board of Directors. once it has been established. Hoffmann-La Roche Inc.

HBA Bulletin May/June 2002 www.hbanet.org 9 Biggest WOTY Event Ever Marks HBA’s 25th Anniversary

(Left to right): HBA Co-director of Membership & 2002 Rising Star FRANCES YOUNG, Innovative Media Research; HBA Past President SYLVIA REITMAN, International Medical News Group; BARBARA BRAUN, Roche Laboratories; 2002 Rising Star ELAINE COUTSOURIDIS, Dowden Health Media; and HBA Co-director of (Above, left to right): RACHEL PFISTERER, Marketing MAUREEN FIORI, GEORGE BUTLER, and BARBRA ELLER, all of Tandem Research Associates. AstraZeneca Pharmaceuticals LP.

The Co-Founders Meet four of the six HBA originals (left to right): RUTH SMITH, MD, St. Vincent’s Catholic Medical Center; SHEILA SINKKING, Veritas Communications, Inc.; MILLICENT GRYCZKA, St. Barnabas Hospital; and (Above): ANNIE YOUNG (left), Simpson UMC; PEG DOUGHERTY, CMP, with BERTINA DUNCAN and THERESA LARKIN, Custom Made Meetings, Inc. both of AstraZeneca Pharmaceuticals LP.

(Left to right): JENITA MCDANIEL, Health Learning Systems; and 2002 Woman of the Year SARAH S. HARRISON, AstraZeneca Pharmaceuticals LP; SONJA FOSTER (left), and with 1993 Woman of the Year SUSAN COHEN, both of CAROLYN GLYNN, Clinical Connexion. Hoffmann-La Roche Inc.

2002 WOTY EVENT from page 1 HBA Star Volunteer Award, given to Mariana Palacios, Part- Inc. (Parsippany, NJ), introduced a theme that was reiterated and ner, The Trillium Group, LLC (Penns Park, PA). Palacios has expanded on by other speakers throughout the day. been an active HBA Board member for the past six years and “We are here,” she said, “because we care about women in played a major role in the formation of new HBA chapters in the healthcare industry and about making a difference in the Boston, Atlanta and the San Francisco Bay Area. lives and health of people throughout the world. We are as diverse as the populations we serve—people with different goals The Goal: To Make a Difference and aspirations, working in partnership with our male colleagues Last year’s Woman of the Year, Carrie S. Cox, Executive to make important contributions to healthcare in many ways.” Vice President of Pharmacia and President of its Global Pre- scription Business, opened the WOTY Award ceremony. Rothwell Honored for Mentorship “We make a difference in what we do each and every day,” she The second annual HBA Honorable Mentor Award was given said. “Our goal must be to make an even bigger difference.” to Timothy Rothwell, Executive Vice President and President, Sarah Harrison is one who does make a difference. David Global Prescription Business, Pharmacia Corporation (Peapack, Brennan, President and CEO of AstraZeneca-US, described NJ). He also serves as a member of the HBA Advisory Board. Harrison’s career at AstraZeneca as “Twenty-five years of cru- “Dare to dream!” Rothwell said. “Don’t accept the notion sading for access. She has been a leader at every level, and her of status quo; ignore artificial limits. Look beyond practicalities demands on herself inspire others. She has a passion to make a to possibilities.” As to his long-term commitment to being a difference, with compassion and caring about her family, her com- mentor, he said, “It’s a little embarrassing to get an award for munity and her coworkers. Sarah richly deserves this honor.” doing what you should be doing.” Delaware Governor Ruth Ann Minner, the state’s first woman HBA President-elect Nancy Larsen, President of governor, sent a special proclamation honoring Harrison, presented PROmedica Communications Inc. (New York, NY), joined by State Senator Margaret Rose Henry (D-DE), the state’s first Cobb in presenting the 41 Rising Star Awards, as well as the African-American woman senator. Sen. Henry joined more than

10 www.hbanet.org HBA Bulletin May/June 2002 2002 HBA Woman of the Year SARAH S. HARRISON AstraZeneca Pharmaceuticals LP

(Above left): DAVID BRENNAN, AstraZeneca-US and (above right) 2001 Woman of the Year CARRIE S. COX, Pharmacia Corporation.

A Presentation TIMOTHY ROTHWELL, Delaware State Senator Pharmacia MARGARET ROSE HENRY Corporation, presented a special received the proclamation from Honorable Mentor Delaware Governor Award from RUTH ANN MINNER to HBA President 2002 Woman of the Year MARY E. COBB, SARAH S. HARRISON, PACE, Inc., AstraZeneca a Lowe Healthcare Pharmaceuticals LP. Company.

300 of Sarah’s colleagues at AstraZeneca, friends, relatives and products and services. Make no mistake: the business implica- representatives of organizations, such as 100 Black Women, tion of these demographic shifts is great—emphasizing diver- the YWCA, and Girls Inc., who were part of the over 1,800 in sity in all of our strategies is no longer a “nice thing to do” or attendance at the HBA luncheon. “the right thing to do”—it’s a business imperative.”

The Leader as Business Person and Humanitarian Americans are Aging Harrison’s speech focused on the role of the leader as busi- Harrison also pointed to the aging population as an important ness person and humanitarian in turbulent times, and what consideration for the pharmaceutical industry and its leaders. each of us can do to help others in the changing demographic, These changes in the industry are coming fast and with com- social, political, economic, and healthcare environment. plexity and uncertainty, Harrison said. “We have to understand “The qualities of leadership are more important than ever,” what role we play on every level.” Harrison said. “Future leaders need to combine the best qualities of She cited the Together Rx Program and other patient initiatives business leadership and humanity.” Quoting Jack Welch and from the pharmaceutical industry as programs that will make a Carly Fiorina, she urged people to tap into the unlimited idea difference in the lives of millions of elderly uninsured patients by flow from the human spirit—to give, receive and include, “be- providing significant savings on more than 200 medicines. cause everyone has something to give, everyone has something “Certainly we know that this is only an interim solution and it they can stand to gain, and everyone does better as part of the whole.” only addresses part of the healthcare crisis, but we all should be very “Our country’s demographics are changing much more proud nonetheless. What more can we do, not just to better our quickly than anyone anticipated,” Harrison said. She noted own positions, but the health and welfare of others?” that by 2020, over half the US population will be non-white. Harrison closed by urging HBA members to “leave the world “The pharmaceutical industry in particular needs to think a better place than you found it, whether by an improved envi- about these realities in everything we do—from the develop- ronment, business growth or a rescued soul. We all can make a ment and design of clinical trials to how we market and sell our difference…Each One, Reach One.” Ⅵ

HBA Bulletin May/June 2002 www.hbanet.org 11 HBA CORPORATE MEMBERSHIP PRESIDENT’S FORUM Abbott Laboratories Accel Healthcare Communications American Academy of Family Physicians AstraZeneca Pharmaceuticals LP Bayer Corporation BLP Group Companies Bradin Search Group, Inc. Honoring the 2002 Woman of the Year Bristol-Myers Squibb Company Caplan Associates, Inc. Chandler Chicco Agency Cline Davis & Mann, Inc. The only way to describe the Year in attendance—Carrie S. Cox, Kathy CommonHealth Mary E. Cobb Communications Media Inc. HBA President the 2002 “Woman of the Giusti, Maureen Regan, Lynn Gaudioso, and Compas, Inc. Covance Year” (WOTY) Awards Carolyn Glynn—were also recognized. Deloitte Consulting Dimensional HealthCare, Inc. luncheon, which took The HBA’s 2nd “Honorable Mentor” award Dorland Sweeney Jones Dowden Health Media place at the NY Hilton on was given to Timothy Rothwell, in recogni- Eisai Inc. Elsevier Science, Inc. May 2nd to an audience tion of a long-term commitment to mentoring ETHICON, Inc. FCB HealthCare of over 1,800 people, is and supporting the development of women in Fleet Bank Genentech, Inc. momentous! the healthcare industry. During his acceptance Gibbons, Del Deo, Dolan, Griffinger & Vecchione, PC GlaxoSmithKline “Each One, Reach speech, Rothwell told the audience that “by Grey Healthcare Group Inc. Guidant Corporation One”—this was the mes- ignoring limits, thinking beyond boundaries, Health Resource Publishing Healthcare Resources Group Inc. sage delivered by 2002 and looking beyond to the possibilities, great Herlitz HealthCare: A Communications Company Hill & Knowlton, Inc. WOTY honoree Sarah things can be accomplished.” (For more on the Hoffmann-La Roche Inc. S. Harrison in her moving WOTY event, see cover story IMS HEALTH Innovative Media Research speech at this important an- in this issue.) Innovative Medical Education SPECIAL THANKS International Medical News Group nual HBA event. Harrison Also honored were International Meetings & Science Janssen Pharmaceutica spoke powerfully and with The HBA is proud to be an industry’s 41 “Rising Stars” KPR Lally McFarland & Pantello Inc. conviction about the need for organization that can bring and our own “Star Volunteer,” Lyons Lavey Nickel Swift, Inc. Makovsky Worldwide “tomorrow’s leaders to com- together such a large Mariana Palacios, who was Medical Economics Company MediVia bine the best qualities of busi- gathering of industry recognized for her significant Medivisor, Inc. Merck & Co., Inc. ness leadership with the best professionals. This huge and contributions to the HBA and Merkley Newman Harty Healthworks NCI Advertising, Inc. qualities of humanity.” successful event could not for her integral role in the for- Newton Interactive Novartis Pharmaceuticals Corporation She challenged the audi- have happened without the mation of the chapters (see Organon, Inc. Ortho Biotech Products, LP ence—and everyone in the leadership of our WOTY pages 1, 8 and 9). Ortho-McNeil Pharmaceutical Co-chairs, Teri P. Cox and Pfizer Inc. industry—to reach out to Pharmacia Corporation Nancy Larsen, and PricewaterhouseCoopers LLP someone and to help others Going Forward in 2002 PROmedica Communications, Inc. Sharon Callahan for Publications of the American Medical Association face the challenges that con- As the HBA moves forward, Regan Campbell Ward leading the fundraising Sanofi-Synthelabo, Inc. front the world today. many important events are be- SCIENS/Nelson WorldwidePublicWorldwide Public Relations Harrison asked, “What more efforts. Please join me in ing planned. The annual “Meet SCP Communications, Inc. SimStar Internet Solutions can we do, not just to better congratulating and thanking the Rising Stars” evening is Solvay Pharmaceuticals, Inc. Torre Lazur McCann Healthcare Worldwide our own positions, but the these women for their scheduled for June 6th at Ventiv Health U.S. Sales VOX Medica, Inc. health and welfare of others?” amazing efforts! Pricewaterhouse Coopers in Wyeth She went on to suggest three New York City. At this program, HBA ADVISORY BOARD Jack E. Angel, Greenwich Communications Ltd things that everyone can do to you will have an opportunity to Sharon Callahan, The Summit Group help each other: “Be an agent for change; be a meet many of the 41 Rising Stars from the HBA Carrie S. Cox , Pharmacia Corporation Rose Crane, Bristol-Myers Squibb Company mentor; be a volunteer!” corporate member companies and find out what Martin Driscoll , Viropharma, Inc. Debra Freire, Novartis Pharmaceuticals Corporation approaches they have taken in their diverse career Lynn Gaudioso, Ivanhoe Strategies, LLC Matthew Giegerich, CommonHealth Thanks to Those Who Paved the Way paths. Mark your calendars now, as this always Kathryn Giusti, Multiple Myeloma Research Foundation Special honors were also awarded to four of proves to be a very popular event. Kathleen Harrison, Pharmaceutical Media Inc. Sarah Harrison , AstraZeneca Pharmaceuticals LP the HBA co-founders—Peg Dougherty, Ruth To the women and men of the HBA, con- Michael Hickey, AstraZeneca Pharmaceuticals LP Smith, MD, Sheila Sinkking, and Millicent gratulations on leading change for the good Tamar Howson , Bristol-Myers Squibb Company Heidi Hunter , Wyeth Gryczka. In addition, the previous Women of and making a difference in a meaningful way. Ⅵ Elizabeth Kapalla, MediVia Karen Katen, USPG, Pfizer Inc. Tom Lusty, PACE, Inc., a Lowe Healthcare Company Louis J. Manzi , GlaxoSmithKline Charlotte McKines, Merck & Co., Inc. Paula Meade, Hoffmann-La Roche Inc Dorothy Philips, PhD, Philips Healthcare Communications, Inc. Thomas Pizor, Dowden Health Media Myrtle Potter, Genentech, Inc. Charlene Prounis, Accel Healthcare Communication Maureen Regan, Regan Campbell Ward The HBA wishes to thank those organizations who gave their Timothy Rothwell, Pharmacia Corporation Barbara Saltzman, BSC Company advertising support in the 2002–2003 HBA Membership Directory. Jean Sharp, Sharp & Associates HealthcarHealthcare Communications Consultants, Inc. This has been another record year for advertising! William C. Sheldon, Eisai Inc. Charlotte E. Sibley, Pharmacia Corporation Catherine A. Sohn, PharmD, GlaxoSmithKline Lynn O’Connor Vos, Grey Healthcare Group, Inc. Kitty Walsh Carol Webb, Ortho Biotech Products, LP 12 www.hbanet.org HBA Bulletin May/June 2002