“The previous solutions we used Alamo were limited, buggy, & quirky. With Gather, we are finally Drafthouse getting the support we need.” Case Study 20 - Ashley Tennyson Senior Sales Manager The History of Alamo Drafthouse

Alamo Drafthouse Cinema (ADC) was founded in 1997 as a single-screen, second-run, theater in downtown Austin, Texas. Founders Tim and Karrie League set out to create a unique moviegoing experience, focusing on specialty films and providing a full-service food and drink menu served to guests throughout the movie for a non-interrupted viewing experience. This idea took off, and now there are multiple Alamo Drafthouses in Austin as well as around the country, which show both first and second run films as well as host special events.

Austin Area Senior Sales Manager, Ashley Tennyson, started with the company eight years ago, when the events team was only two people. As they grew, the requests for a diverse range of private events did as well. From birthday parties to corporate events, Alamo Drafthouse was in high demand. Ashley and her team needed a tool to manage their high volume of inbound inquiries as the business was growing rapidly. They tried other solutions, but found them either too complicated or lacking in necessary features. To help streamline their growing events business and meet their industry-specific needs,Alamo Drafthouse turned to Gather to…

Maintain Progress on Leads

Alamo Drafthouse Austin started a private events program Reduce client based on the requests of their guests. Currently, they run communications entirely on inbound requests, and the number they receive on a weekly basis is overwhelming. Prior to Gather, ADC not by only struggled to find a way to manage the massive amount of incoming leads, but a way to stay on top of the status % of each lead as well. Gather gives Ashley and her team a 25 central place to access up-to-date information on all leads.

Support Their Growing Business ADC’s previous management solution included a combination Increase progress of online and physical documents. If a booking needed to be on leads by edited, it had to be changed in three different places, making their system susceptible to errors and time consuming. As the number of events grew, so did the % paperwork. With Gather, all of their event details are in one 35 place and any edits made online are updated in real time.

Provide a Solution for a Unique Program

Before Gather, ADC tried multiple platforms in an attempt to meet the specific needs that come with running a private Expedite proposal events program in a movie theater. The problem ADC faced build times by with these options was that they were either overly complex or missing crucial features. Gather is simple and easy to use, and updates come directly from feedback from clients. The 25% team’s needs are heard and addressed by Gather’s world- class customer experience team.

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