2008 Annual Report
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Corporate Headquarters WE ARE Performance PepsiCo, Inc. 700 Anderson Hill Road Purchase, NY 10577 WITH Purpose. www.pepsico.com PepsiCo, Inc. 2 008 Annual Report 2008 Annual Report EVERY GENERATION ReFRESHES THE WORLD As PepsiCo refreshes its beverages, snacks and foods for new generations, we dem- onstrate in many ways that “We are Performance with Purpose.” This year’s report features employees, customers and business partners around the world who helped PepsiCo grow under adverse conditions—and stay focused on future opportunities. To represent this perspective, we invited children of PepsiCo associates across our global operations to show us how our products look through the eyes of future consumers. We’re proud to feature some of these drawings on our annual report cover. To view more of these drawings, please go to www.pepsico.com. There’s much more to PepsiCo’s great-tasting beverages, snacks and foods than meets the eye. Around the world, our people come to work each day ready to perform with purpose. Together, we create the fun, refreshing and nourishing experiences consumers enjoy. In 2008 we faced market pressures that demonstrated the strength of our Performance with Purpose mission—and the power of our people. As costs increased and local economies weakened, customers and consumers held their breath. We met these challenges head-on. By channeling our knowledge, creativity and determination, we continued our legacy of growth and gave consumers powerful new reasons to choose our beverages, snacks and foods. CONTENTS 2 Financial Highlights 8 North America 24 Europe 41 Financial Contents 4 Letter to Shareholders 18 Latin America 30 India 97 PepsiCo Board of Directors 36 China 98 PepsiCo Executive Committee PepsiCo, Inc. 2008 Annual Report Financial Highlights Core Earnings Management Operating PepsiCo, Inc. and subsidiaries Per Share* Cash Flow** (in millions except per share data; all per share amounts assume dilution) (in millions) $3.68 $4,551 $4,651 $3.37 $4,065 $3.01 2008 2007 Chg(a) Summary of Operations Total net revenue $43,251 $39,474 10% Core division operating profit(b) «$««8,475 $««8,025 6% Core total operating profit (c) $««7,824 $««7,253 8% Core net income (d) $««5,887 $««5,587 5% 06 07 08 06 07 08 *See 5 page 9 for a reconciliation to **See page 95 for a reconciliation to Core earnings per share (d) $««÷3.68 $««÷3.37 9% the most directly comparable financial the most directly comparable financial measure in accordance with GAAP. measure in accordance with GAAP. Other Data Cumulative Total Shareholder Return Return on PepsiCo stock investment (including dividends), the S&P 500 Management operating cash flow (e) $««4,651 $««4,551 2% and the S&P Average of Industry Groups.*** PepsiCo, Inc. Net cash provided by operating activities $««6,999 $««6,934 1% $250 S&P 500® S&P® Average of *** Capital spending $««2,446 $««2,430 1% $200 Industry Groups Common share repurchases $««4,720 $««4,300 10% $150 Dividends paid $««2,541 $««2,204 15% $100 Long-term debt $««7,858 $««4,203 87% $50 $0 (a) Percentage changes are based on unrounded amounts. 2003 2004 2005 2006 2007 2008 (b) Excludes corporate unallocated expenses and restructuring and impairment charges. See page 95 for a reconciliation to the most directly comparable financial measure in accordance with GAAP. ***The S&P Average of Industry Groups is derived by weighting the returns of two (c) Excludes restructuring and impairment charges and the net mark-to-market impact of our commodity hedges. applicable S&P Industry Groups (Non-Alcoholic Beverages and Food) by PepsiCo’s See page 95 for a reconciliation to the most directly comparable financial measure in accordance with GAAP. sales in its beverage and foods businesses. The returns for PepsiCo, the S&P 500, and the S&P Average indices are calculated through December 31, 2008. (d) Excludes restructuring and impairment charges, our share of The Pepsi Bottling Group’s restructuring and impairment charge, the net mark-to-market impact of our commodity hedges and certain tax items. Dec-03 Dec-04 Dec-05 Dec-06 Dec-07 Dec-08 See page 95 for a reconciliation to the most directly comparable financial measure in accordance with GAAP. PepsiCo, Inc. $100 $114 $131 $141 $175 $130 (e) Includes the impact of net capital spending. Also, see “Our Liquidity and Capital Resources” S&P 500® $100 $111 $116 $135 $142 $ 90 in Management’s Discussion and Analysis. S&P® Avg. of Industry Groups*** $100 $110 $107 $124 $138 $113 PepsiCo, Inc. 2008 Annual Report Management Operating PepsiCo Mega-Brands Cash Flow** PepsiCo Estimated PepsiCo, Inc. has 18 mega-brands that generate $1 billion or more each in (in millions) Worldwide Retail Sales: annual retail sales (estimated worldwide retail sales in billions). $107 Billion IncludesestimatedretailsalesofallPepsiCoproducts, Pepsi-Cola includingthosesoldbyourpartnersandfranchisedbottlers. Mtn Dew Gatorade (Thirst Quencher, Tiger, G2, Propel) 2008 Scorecard Lay’s Potato Chips 10% Diet Pepsi 6% 3% Tropicana Beverages Doritos Tortilla Chips Volume Net Revenue Core Division Lipton Teas (PepsiCo/Unilever Partnership) Operating Profit* Quaker Foods and Snacks 29% Cheetos Cheese Flavored Snacks 7UP (outside U.S.) PepsiCo, Inc. S&P 500® Ruffles Potato Chips S&P® Average of Industry Groups*** 12% Aquafina Bottled Water 9% Mirinda Tostitos Tortilla Chips Core Earnings Total Return to Core Return on Sierra Mist Per Share* Shareholders Invested Capital* Walkers Potato Crisps *See page 95 for a reconciliation to the most directly comparable financial measure Fritos Corn Chips in accordance with GAAP. $0 $5 $10 $15 $20 PepsiCo, Inc. 2008 Annual Report Indra K. Nooyi Chairman and Chief Executive Officer Dear Fellow Shareholders, It is now two years since we introduced a new strategic mission to try to capture the heart and soul of PepsiCo. The simple but powerful idea of Performance with Purpose combines the two things that define what we do—growing the business, and acting as ethical and responsible citizens of the world. As I look back on 2008, I’m proud to report that Performance with Purpose is woven into the fabric of our company. Wherever we see success, we see both parts of our mission in action. PepsiCo, Inc. 2008 Annual Report All over the world, whether it’s Cedar Rapids or In PepsiCo Americas Foods we had another year Calgary, Shanghai or São Paulo, Mexico City, of strong growth to both the top and the bottom lines. Moscow or Mumbai, our associates draw strength That is testament to our strong brands and our efficient and inspiration from this shared mission. This gotomarket systems. This year brought unprece year’s annual report brings some of their stories dented cost inflation, but we carefully adjusted our to life. It shows how performance and purpose pricing and the weights and package formats across combine to great effect in everything we do. our brands to find the right solution for each channel, When times are tough it is especially important to each market, each customer and each consumer. be clear about your mission. By any measure, 2008 The year presented some other unexpected problems was a year of extremes, an incredibly volatile year. that we coped with well. Our flagship Quaker plant in Easy credit turned into a credit crunch that left Cedar Rapids, Iowa, experienced a major flood but many businesses and consumers strapped for cash. returned to normal production levels by yearend. In The global economy lurched rapidly into recession. Oil Latin America, our Brazil snacks business overcame a prices approached $150 a barrel before returning back fire at one of our major plants to perform really well. below $40. Corn, sugar, oats and other key commod We also refreshed the product portfolio. FritoLay ities saw significant price swings throughout the year. North America introduced TrueNorth nut snacks and Global business was made harder by foreign exchange entered a joint venture that offers Sabra refrigerated rates that fluctuated, at times wildly. The Dow Jones dips. Some of our established products powered on. Index began 2008 above 13,000 and ended the year The Quaker business and our market-leading Sabritas below 9,000. That dragged down even the strongest and Gamesa brands helped us generate tremendous companies’ stock—including PepsiCo shares. growth. On these strengths, PepsiCo Americas Foods All told, I can’t recall a more eventful or trying year. increased revenues by 11 percent and core operating Not that I think pessimism is in order. The ingenuity profit by 10 percent.* of our company showed through again. All our teams PepsiCo Americas Beverages had a difficult of extraordinary people applied their cando spirit and year. In North America, our beverage volume was not mustdo sense of responsibility to meet the economic immune to the overall category weakness triggered and market challenges head on. by the weak U.S. economy. As a result, PepsiCo As a result, PepsiCo performed slightly better for Americas Beverages revenues declined by 1 percent the year than both the Dow Jones Industrial Average and core operating profit fell by 7 percent.* But and the S&P 500. I believe that’s because, while we PepsiCo has proved time and again our skill in can’t control market volatility, we remained focused anticipating and responding to market changes and on our strategies for growth, and that is why our consumer preferences. Liquid refreshment beverages underlying businesses continued to perform very in the United States declined in 2008 for the first well in 2008. time in more than 50 years. We acted quickly and We increased our dividend, continued our share decisively to refresh the category. We refreshed repurchase program and positioned ourselves for the look of our iconic brands Pepsi-Cola, Mtn Dew, even stronger performance as economic conditions Sierra Mist and Gatorade.