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Værdiansættelse Af Brøndby If INFORMATION Dato: 06‐05‐2020 Anslag ekskl. forside, referencer, bilag figur & tabelliste: 123.078. Antal normalsider: 54. Vejleder: Jesper Storm. Simon Ersgaard Studie nr.: S108781 Afgangsprojekt HD(R) VÆRDIANSÆTTELSE AF BRØNDBY IF Strategisk‐ og regnskabsanalyse af Brøndby IF Simon Ersgaard HD(R) 06‐05‐2020 Afgangsprojekt Indholdsfortegnelse 1. Indledning ..................................................................................................................................... 4 1.1 Problemfelt ......................................................................................................................... 5 1.2 Problemformulering ........................................................................................................... 5 1.3 Afgrænsning ....................................................................................................................... 6 1.4 Metode og fremgangsmåde .................................................................................................... 7 1.4.1 Projektet ........................................................................................................................... 7 1.4.2 Empiri/Metodevalg – Teori og modeller ........................................................................... 7 1.4.3 Fremgangsmåden ............................................................................................................. 9 1.4.3 Kilder ................................................................................................................................. 9 2. Præsentation af Brøndbyernes IF Fodbold A/S ........................................................................... 10 2.1 Starten ................................................................................................................................... 10 2.2 Historie .................................................................................................................................. 10 2.2.1 Sportslige resultater ........................................................................................................ 10 2.2.2 Økonomi og ledelse ........................................................................................................ 11 2.2.3 Nuværende situation og strategi .................................................................................... 12 3. Strategisk analyse ........................................................................................................................ 14 3.1 Eksterne analyser .................................................................................................................. 14 3.1.1 PESTEL‐analyse ................................................................................................................ 14 3.1.2 Porters Five Forces .......................................................................................................... 21 3.2. Intern analyse ....................................................................................................................... 29 3.2.1 Ressourcer og kompetenceanalyse ................................................................................. 29 3.3 Konklusion strategisk analyse ................................................................................................ 35 4. Regnskabsanalyse ....................................................................................................................... 36 4.1 Analyse af omsætningen ....................................................................................................... 37 Delkonklusion .......................................................................................................................... 38 4.2 Analyse af omkostninger ....................................................................................................... 39 4.2.1 Andre eksterne omkostninger ........................................................................................ 40 4.2.2 Personaleomkostninger .................................................................................................. 40 4.2.3 Af‐ og nedskrivninger ...................................................................................................... 41 4.3 Transferaktiviteter ................................................................................................................. 42 4.4. Delkonklusion ....................................................................................................................... 43 4.5. Reformulering ....................................................................................................................... 43 4.5.1 Reformulering af resultatopgørelsen .............................................................................. 43 1 af 94 Simon Ersgaard HD(R) 06‐05‐2020 Afgangsprojekt 4.5.2 Reformulering af balance ................................................................................................ 44 4.5 Dekomponeret rentabilitetsanalyse ...................................................................................... 44 4.5.1 ROE ................................................................................................................................. 45 4.5.2 ROIC ................................................................................................................................ 46 4.5.3 Overskudsgrad ................................................................................................................ 47 4.5.3 Aktivernes omsætningshastighed ................................................................................... 48 4.5.4. Omkostningsdrivere ....................................................................................................... 49 4.5.5. Individuelle omsætningshastigheder ............................................................................. 50 4.5.6. FGEAR ............................................................................................................................ 52 4.5.7 SPREAD ........................................................................................................................... 52 4.6 Sammenligning med konkurrenter ........................................................................................ 53 4.7 Konklusion regnskabsanalyse ................................................................................................ 54 5. Værdiansættelse ......................................................................................................................... 56 5.1. Bredningsgrundlag for værdiansættelsen af Brøndby IF ...................................................... 56 5.1.1 Overskudsgrad ................................................................................................................ 57 5.1.2 Omsætning ..................................................................................................................... 58 5.1.3 Skattesats ........................................................................................................................ 58 5.1.4 Terminalværdi og terminal vækst ................................................................................... 58 8.1.5 Afskrivninger ................................................................................................................... 59 8.1.6 Investeringer ................................................................................................................... 60 8.1.7 Arbejdskapitalen ............................................................................................................. 61 8.1.8 WACC .............................................................................................................................. 62 8.1.9 Afrunding beregning ....................................................................................................... 68 5.2 Beregning af værdiansættelsen for Brøndby IF ..................................................................... 68 5.3 Opsummering af værdiansættelse ........................................................................................ 73 5.4 Endelig anbefaling af aktien ................................................................................................... 73 6. Konklusion ................................................................................................................................... 75 7. Perspektivering ........................................................................................................................... 77 Referencer ...................................................................................................................................... 78 Figur‐ & tabeloversigt ..................................................................................................................... 84 Bilag ................................................................................................................................................ 85 Bilag 1 – Deltaljeret stilling Superligasæsonen 2018/19 (Grundspillet) ....................................... 85 Bilag 2 – Deltaljeret stilling Superligasæsonen 2017/18 (Grundspillet) ....................................... 86 Bilag 3 – Fordeling af omkostninger ............................................................................................ 87 2 af 94 Simon Ersgaard HD(R) 06‐05‐2020 Afgangsprojekt Bilag 4 – Indeksering af omkostninger ........................................................................................
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