www.SHOOTonline.com March/April 2017 Chat Room: Toby Oliver, ACS 4 SPRING 2017 DIRECTORS PAGE 12 photo by Anne Marie Fox/courtesy of Focus Features of Focus Anne Marie by photo Fox/courtesy Visual Effects & Animation Chart 6 Top Ten Tracks Chart 8 and Roadside Studios Attractions of Amazon Folger/courtesy Claire by Photo Up-and-Coming Directors 20 Festival Circuit 23 Cinematographers & Cameras 25 How Do Talented S I New Directors N C E 2 0 0 Take Their Careers 2 To The Next Level? They enter SHOOT’s 15th Annual NEW DIRECTORS SEARCH Visit EnterNDS.SHOOTonline.com to enter. Deadline March 31st Midnight ET THE FURTHEST REACHES OF YOUR IMAGINATION ARE CLOSER THAN YOU THINK. With versatile landscapes, experienced film crews and incentivized tax breaks, the only limit to filming in the U.S. Virgin Islands is your imagination. Enjoy up to a 29% tax rebate and up to a 17% transferable tax credit when you film in the USVI. 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DOWNLOAD THE FILM USVI APP: © 2017 U.S. Virgin Islands Department of Tourism USVI17003_9x10.875_SHOOT.indd 1 2/6/17 3:02 PM AGENCY: JWT/Atlanta SPECS: 4C Page Bleed PUB: SHOOT Magazine CLIENT: USVI TRIM: 9” x 10.875” DATE: February, 2017 AD#: USVI_17003 BLEED: 9.25” x 11.125” HEAD: “The Furthest Reaches of LIVE: 8.5” x 10.375” your Imagination...” Perspectives The Leading Publication For Commercial, Branded Content & Entertainment Production March/April 2017 By Robert Goldrich Volume 58 • Number 2 spot.com.mentary www.SHOOTonline.com EDITORIAL Publisher & Editorial Director Basking In The Glow of Moonlight Roberta Griefer 203.227.1699 ext. 13 [email protected] Editor When Moonlight was tive and often alienating times. work are several in our Up-and-Coming Robert Goldrich 323.445.6818 [email protected] awarded the Best Pic- That empathetic bent is reflected in Directors feature story, including Dan & ture Oscar just mo- this issue’s spring Directors Series with Antonio of Moxie Pictures whose feature ADVERTISING Digital & Print Rates & Information ments after it had been profiles on directors such as: Derek Dina won the Grand Jury Prize for U.S. [email protected] erroneously given to La La Land, media Cianfrance of RadicalMedia who won Documentary earlier this year at the Sun- 203.227.1699 ext. 13 www.shootonline.com/go/advertise coverage centered on what went wrong the DGA Award for commercials on dance Film Festival. Dina tells an uncon- Advertising Production to lead to the biggest gaffe in Academy the strength of work that included Pow- ventional love story between two people Gerald Giannone [email protected] Awards history. erade’s “Power Through” campaign spot who have autism spectrum disorder. 203.227.1699 ext. 12 But somewhat lost in the immediate which introduces us to a female football And our Cinematographers & Cameras OFFICES shuffle was what Main Office 256 Post Road East #206 the films repre- As reflected in our Directors Series, when you walk in somone Westport, CT 06880 USA sented—La La Land 203.227.1699 Fax: 203.227.2787 else’s shoes, the journey can lead to meaningful discovery. being stirring feel- West 323.445.6818 good entertainment that’s an homage to player who excels despite a nay-saying series includes coverage of a DP, Simon Circulation Hollywood while Moonlight shined an coach; Reed Morano who via Pulse Films Niblett, who shot The Eagle Huntress, a 203.227.1699 ext 12 [email protected] empathetic light on various characters made her first major ad splash with Saa- feature documentary centering on the Editorial Production Manager/Custom Reprints Michael Morgera including a black, gay, born-into-poverty tchi’s “How Do You See Me?” featuring 13-year-old Aisholopan, a girl living in 203.227.1699 ext. 11 [email protected] protagonist whom many viewers wouldn’t a girl with Down syndrome who shares Mongolia and aspiring to be an eagle SHOOT Publicity Wire 203.227.1699 ext12 [email protected] have otherwise encountered in their lives. how she sees herself; and Cole Webley hunter, a role that is male dominated. Ultimately Academy voters gravitated who helmed the 84 Lumber Super Bowl It’s said that the journey of a thousand © 2017 DCA Business Media LLC. All rights reserved. toward the value of walking in someone spot which drives us to his online piece miles begins with a single step. And as re- SHOOT and SHOOTonline are registered U.S. trademarks. No part of this publication may be reproduced, stored in any else’s shoes, providing an empathy and depicting the journey of a mother and flected in our Directors Series, when you retrieval system, or transmitted, in any form or by any means, understanding that are sorely needed in daughter from Mexico to the U.S. border. walk in someone else’s shoes, that jour- electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. today’s polarized us vs. them, argumenta- Also evoking empathy through their ney can lead to meaningful discovery. Print Issues Subscription Service [email protected] POV By Neil Goetz SHOOT (ISSN# 1055-9825) printed edition is published bimonthly for members by DCA Business Media LLC, 256 Post Road East, #206, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 Creating A Successful Trailer Or TV Promo USPS (06-234) SHOOT ePubs Those of us who light. You’re going to stumble. vey the intent of their project. In my opin- The SHOOT >e.dition weekly ePub is published on work in the enter- I came into this entertainment market- ion, this might be a mistake. Once when I Friday. The SHOOT Dailies are published daily Mon.-Fri. Brand New[s] weekly ePub is published Wednesdays. tainment market- ing industry universe through one of the was working with Jeffrey Katzenberg, he SHOOT Screenwork published Mondays. www.shootonline.com/subscribe ing industry know 4A’s ad agencies, where we learned to sell wanted to just HEAR THE WORDS that all too well that creating a successful products through the method of “Unique were included in a trailer, so he’d know why SHOOTmobile movie trailer or TV promo is an inexact Selling Proposition.” I began my career he made that movie in the first place! Get the SHOOTonline Mobile app App Store: iPhone.SHOOTonline.com science. I’m often reminded of my late there as a copywriter, where I learned Here are five tips for entertainment mar- Google Play: Android.SHOOTonline.com mother, Marian. Not only was my mother how to communicate the main selling keters developing a new campaign: What is Mobile Web Version: m.SHOOTonline.com an incredible cook and a master baker, points of an ad campaign through the use the story? What genre is this? What’s the SHOOT is printed in the U.S.A. but she knew that cooking was an art and of words and ideas. The ad industry’s fo- tone? Who is this show for? Do the flash that baking was a science. She was very cus on USP always involved story as well... and sizzle overpower the message? instinctual as well as very methodical in what is the “story” about this product? Bottom line: If the campaign you’re her approach to everything she did in the How will this product improve my life and working on appears to be on shaky SHOOT is a member of: kitchen. My mother’s talents were the per- those of my friends and loved ones? How ground, my advice is take a step back fect blend of art and craft, and she remains will using this product make me happy?” and re-evaluate it from an “Art + Science” an inspiration to me when I’m working on I think those of us in entertainment mar- POV, and ensure that both are being han- a brand new marketing campaign. keting today should consider looking back dled properly. As my mother said, “Any- Undertaking any new marketing cam- at this old school advertising approach, and one can bake a cake, but it won’t taste Find SHOOT online at: www.SHOOTonline.com paign without a pre-conceived, upfront spend more of our time developing the good unless the right ingredients--mea- or at: creative strategy, strategic message, and a clear and compelling STORY that our film sured in the right quantities--are blended clear understanding of the intended blend or TV show is about. Unfortunately today, together perfectly!” of “art + science,” is like taking a walk at many marketing campaigns include very Neil Goetz is founder/executive creative night through the forest without a flash- few, or even no, “words” by which to con- director of The Engine Room. March/April 2017 SHOOT 3 Short Takes Chat Room BODEGA GETS “NAKED AND AFRAID” FOR DISCOVERY Content creation/production company BODEGA, with bases of operation in DP Oliver Discusses Get Out NY and San Francisco, teamed up with Discovery Channel to Reflects on 1st-time director Jordan Peele launch an all new season of the reality series Naked and Afraid By Robert Goldrich be most precious. The photo boards were with a promo commercial direct- Lensed by Toby Oliver, ACS, the comedy- shot in prep about a week or so out from ed by Haley Geffen. Discovery horror film Get Out, written and directed shooting, with Jordan and a number of VP, creative Pablo Pulido and sr.