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The Study on Improving Soft Power of Hunan's Culture ISSN 1712-8358[Print] Cross-Cultural Communication ISSN 1923-6700[Online] Vol. 10, No. 4, 2014, pp. 164-167 www.cscanada.net DOI: 10.3968/5055 www.cscanada.org Culture Province: The Study on Improving Soft Power of Hunan’s Culture NING Qingping[a],* [a]The Institute Safety and Environmental Engineering, Hunan Institute part of the overall strength and competitiveness in of Technology, Hengyang, China. countries or areas. Hunan province is a central region in *Corresponding author. southern of China, with distinctive characteristics, with Support by Study on Regional Difference of Cultural Competiveness a long history and rich culture. Thus, promoting cultural in Hunan Province(2010YBB093), a Planning Project Granted by soft power in Hunan has especially important significance Department of Hunan Province Philosophy Social Science Planning for promoting stability of the reform and development of Fund. Hunan province. Received 12 February 2014; accepted 30 May 2014 Published online 26 June 2014 1. THE NECESSITY OF PROMOTING Abstract CULTURAL SOFT POWER IN HUNAN Cultural industries will be the “sunrise industry” in the st Firstly, to improve Hunan’s cultural soft power is the 21 century, a globalization era. In order to seize the urgent requirement of the development of the times. commanding heights, it is a wise choice to develop Hunan Entering the new century, cultural factors gradually cultural industries. Hunan’s cultural industries have a appear in the economic competition, and economic certain size, but they still face enormous challenges. development relies more and more on cultural support. How to enhance the international competitiveness of From an international point of view, nowadays, developed Hunan culture industries, how to form Hunan’s cultural countries and areas are adjusting the culture policy and industry clusters to enhance the whole strength, and making national culture development strategies, and these issues are putting on the agenda. This article starts they’re actively promoting cultural soft power competition, from the analysis of Hunan’s competitive advantages while carrying economic competition. From the domestic and problems, and puts forward measures of developing perspective, in recent years, the strategic position and cultural industries from the angle of enhancing soft power importance of culture are improving in China’s economic of culture. and social development. Many provinces have established Key words: Hunan province; Culture industry; Soft strategic development objectives to build cultural province, power; Development measures increasing the prosperity and development of cultural industries, and significantly speeding up the construction Ning, Q. P. (2014). Culture Province: The Study on Improving Soft of culture. Power of Hunan’s Culture. Cross-Cultural Communication, 10(4), 164-167. Available from: http//www.cscanada.net/index.php/ccc/article/view/5055 Secondly, to improve Hunan’s cultural soft power DOI: http://dx.doi.org/10.3968/5055 is a realistic need for maintaining better and faster economic and social development. Due to 30 years of rapid development of reform and opening up in Hunan, especially for many years of achieving sustained and rapid INTRODUCTION development, comprehensive strength has grown to a new level, which requires great development and prosperity on Cultural soft power is the cultural cohesion and influence culture. Since carrying out the strategy of building cultural relative to the economic, political, military, scientific and province, Hunan has made large achievements, but its technological, and other “hard power”. It is an important strength and level are still not adapted with economic Copyright © Canadian Academy of Oriental and Occidental Culture 164 NING Qingping (2014). Cross-Cultural Communication, 10(4), 164-167 social development, with increasingly growth of spiritual the Tianxin Pavilion, the Southern great wall, and the Zou culture needs from people, with the requirements of full Ma Lou three kingdoms Wu slips, and there’re also former construction of the society, and with Hunan’s rich culture residences of leaders, such as Shaoshan and Wushizai. resources. There’re lots of problems: public culture service Hunan not only has profound historical and cultural system is not enough sound; the scale of culture industry background, but also has magical natural landscape is small; domestic and international competitiveness of resource. As a gift of nature to Hunan, it has cultural culture products are not strong. Facing new demands on value in the tourism development of Hunan’s cultural culture construction putting forward by the economic industry. Hunan has the most abundant natural landscapes and social development, it is a major and urgent task to in central China, and there are 19 national forest parks adopt practical and effective measures to promote cultural such as Zhangjiajie, Taohuayuan, Dawei mountain, Jiuyi development and prosperity. mountain. While Zhangjiajie national forest park is unique Thirdly, to improve Hunan’s cultural soft power is the and rare even in the world range, and it becomes more and basis for consolidating the unity and peace of the people more favorable to tourists. Numerous poets and writers of all ethnic groups across the province. At the new stage chant for the natural scenery in Hunan, such as The Eight of the new century, the transformation of economy and Travel Notes of Yongzhou, written by Liu Zongyuan, society accelerates, the independence, diversity, variety The Story of the Peach Blossom Paradise, written by and diversity of people’s ideological understanding, Tao Yuanming, The Yueyang Tower , written by Fan value orientation and moral choice increasingly become Zhongyan. Newly developed Wulingyuan Scenic Area is clear, it has become increasingly unsuited to solve named as the “labyrinth of nature” by foreign tourists, and the problems of people’s faith by using the ways of Zhangjiajie is named as “a solid picture of the landscape”. organizing and educating. On the other hand, we reach In addition, Hunan also has rich folk cultural resources, the stage of development of economy and society, which such as Liuyang New Year picture, Changning prints, exists unprecedented social conflicts. People need rich Yueyang dragon lantern etc. Those have a long history and spiritual and cultural products to continuously improve high development value. Hunan has unique food culture, their quality in order to adapt to challenges on human landscape culture, women culture, tourism culture, folk skills, mentality and the amount of information required culture, which form the kernel of humanism and cultural by the rapid development of modern society, to maintain diversity in Hunan province, together with BA Yu culture, a healthy and harmonious interpersonal relationships anti-war culture, Hongyan culture, commercial port and social atmosphere, and to awake human care and culture and immigration culture. integration to nature, environment and human themselves. 2.2 The Factors of Constraints of Promoting It has become a real urgent need for development to Cultural Soft Power in Hunan improve cultural soft power as soon as possible, and to Although Hunan culture industry has great development continuously construct Socialist core value system. due to reform and opening up, we must realize that there still exist many shortcomings. 2. THE FAVORABLE CONDITIONS Firstly, lack of awareness of the importance of the “cultural competition” and “cultural characteristics” leads AND CONSTRAINTS OF PROMOTING to lack of exploring cultural resources, and it restricted CULTURAL SOFT POWER IN HUNAN the transformation of resources. Undeniably, there is rich precipitation of culture in Hunan, along with extremely 2.1 Favorable Conditions rich contents of recessive culture and the dominant To develop local cultural industry must improve culture. Therefore, we must increase awareness of awareness of the property conditions of cultural industry, personality of Hunan culture. The “personality” should based on new perspective of local cultural resources and be built based on a clear understanding of the world’s the present development situation of cultural industry. culture, historical culture, requirements of the times and Hunan has a wealth of heritage resources. It’s really Hunan local characteristics. If Hunan culture is identical amazing that there are more than 180 provincial keys or similar to culture in other areas, then it has no new protected cultural relics and historic sites across the ideas, no life, and it is difficult to attract tourists, and it is province. Among them, there’re more than 60 world more difficult to turn it to industry resources and industrial famous revolution memorial museums, 15 monuments capital. of ancient buildings, and 29 ancient burial tombs. While Secondly, cultural industries lack creativity and Hengshan Mountain is representative by the religious creative talents. The total amount of development of landscape, and Yuelu Academy is the reproduction of the cultural industries is too low, and many reasons restricted history of the Chu-Han and Huxiang culture. There are the release of cultural consumption. To be creative, we unearthed relics in the Mawangdui Han Tombs, ancient have to have insight into the international cultural industry Yuelu Mountain Temple, the former residence of Jia Yi, development, and get together Chinese and Western 165 Copyright © Canadian Academy of Oriental and Occidental Culture Culture
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