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JOCCC Vol 20 Special Issue 2016 Volume 20, Special Issue 2016 Print ISSN: 1544-0508 Online ISSN: 1939-4691 JOURNAL OF ORGANIZATIONAL CULTURE COMMUNICATIONS AND CONFLICT Editor Linar Gimazetdinovich Akhmetov, Yelabuga Institute of Kazan Federal University The Journal of Organizational Culture, Communications and Conflict is owned and published by Jordan Whitney Enterprises, Inc.. Editorial content is under the control of the Allied Academies, Inc., a non-profit association of scholars, whose purpose is to support and encourage research and the sharing and exchange of ideas and insights throughout the world. Authors execute a publication permission agreement and assume all liabilities. Neither Jordan Whitney Enterprises, Inc. nor Allied Academies is responsible for the content of the individual manuscripts. Any omissions or errors are the sole responsibility of the authors. The Editorial Board is responsible for the selection of manuscripts for publication from among those submitted for consideration.The Publishers accept final manuscripts in digital form and make adjustments solely for the purposes of pagination and organization. The Journal of Organizational Culture, Communications and Conflict is owned and published by Jordan Whitney Enterprises, Inc., PO Box 1032, Weaverville, NC 28787, USA. Those interested in communicating with the Journal, should contact the Executive Director of the Allied Academies at [email protected]. Copyright 2016 by Jordan Whitney Enterprises, Inc., USA EDITORIAL REVIEW BOARD MEMBERS Diana Sabrinova Anastasiya Fakhrutdinova Kazan (Volga region) Federal University Institut of International Relations, History and Oriental Studies, Kazan Federal University Leonid Popov Diana Davletbaeva Kazan Federal University Kazan (Volga region) Federal University Linar Akhmetov Elena Shastina Yelabuga Institut of Kazan Federal University Kazan Federal University A. V. Fakhrutdinova Aisily Nagimova Kazan Federal University Kazan (Volga region) Federal University Rezeda Kundakchyan Riyaz Minzaripov Kazan Federal University Kazan (Volga region) Federal University Olga Karasik Olga Korshunova Kazan (Volga region) Federal University Kazan National Research Technical University Galina Morozova Iskander Yarmakeev Kazan Federal University Kazan Federal University Raushaniya Zinurova Marina Solnyshkina Kazan State Technological University Kazan Federal University Vasil Garifullin Aida Sadykova Kazan Federal University Kazan Federal University Agsam Valeev Olga Nesmelova Kazan Federal University Kazan Federal University Gulshat Hajrutdinova Anita Naciscione Kazan Federal University Philology Latvian Academy of Culture, Riga Roza Ayupova Fanuza Tarasova Kazan Federal University Kazan Federal University Venera Fatkhutdinova Alfiya Masalimova Kazan Federal University Kazan Federal University TABLE OF CONTENTS PROFESSIONALLY FOCUSED READING WHILE STUDYING ENGLISH………………...1 Natali Madyakina, Kazan (Volga Region) Federal University Maria Nazarova, Kazan (Volga Region) Federal University GAME-BASED LEARNING IN TEACHING ENGLISH………………………………………8 Mariya Nazarova, Kazan (Volga region) Federal University Elmira Galiullina, Kazan (Volga region) Federal University DIALECTICS IN UNDERSTANDING COMIC TEXT CONTRADICTIONS BY CHILDREN……………………………………………………………………………………...13 Firuza Maratovna Aliullina, Kazan Federal University Tatiana Vasilyevna Artemyeva, Kazan Federal University THE USAGE PECULIARITIES OF MODERN TEACHING METHODS AS MEANS OF INCREASING EDUCATION QUALITY IN TATARSTAN REPUBLIC……………………..21 Guzalia Gabdraufovna Akhmadgalieva, Kazan Federal University STUDENTS’ PROFESSIONAL COMPETENCE FORMATION IN THE PROCESS OF FOREIGN LANGUAGE LEARNING IN HIGH SCHOOL AS A MODERN CHALLENGE……………………………………………………………………………............27 Giulnar Airatovna Arslanova, Kazan (Volga Region) Federal University Liliya Ildarovna Ayupova, Kazan (Volga Region) Federal University THE INFLUENCE OF FOREIGN BORROWINGS IN BUSINESS AND TOURIST VOCABULARY ON STUDENT’S LSP LEARNING………………………..………………...32 Ekaterina Borisovna Voronina, Kazan (Volga Region) Federal University Aliya Rinatovna Ismagilova, Kazan (Volga Region) Federal University TRAINING OF SCIENTIFIC LANGUAGE THROUGH DISCOURSIVE ANALYSIS………38 Irina Kondrateva, Kazan Federal University Lucia Ibatulina, Kazan Federal University TEACHER’S EFFECTIVE FUNCTIONING IN THE ELT CLASSROOM (THE BACKGROUND AND PRESENT STATUS OF THE PROBLEM)…………………………...45 N.V.Maklakova, Kazan (Volga region) Federal University N.V. Antonova, Kazan (Volga region) Federal University INNOVATIONS IN THE SYSTEM OF HIGHER EDUCATION IN RUSSIA………………..51 Golnar Ilshatovna Sosnovskaya, Kazan Federal University Irina Sergeevna Nalimova, Kazan Federal University THE USAGE OF PHRASEOLOGICAL UNITS WHEN FORMING LEXICAL COMPETENCE ON THE EXAMPLE OF THE TRAINING PACKAGE OPPORTUNITIES INTERMEDIATE..........................................................................................................................56 Dinara Radilovna Kochemasova, Kazan Federal University Landysh Gizyatova Afraimovna, Kazan Federal University Albina Ravilevna Zabolotskaya, Kazan Federal University DEVELOPMENT OF CONTROL AND SELF-CONTROL SKILLS WHEN LEARNING A FOREIGN LANGUAGE BY STUDENTS AT UNIVERSITY…………………………………64 Dinara Radilovna Kochemasova, Kazan Federal University Timur Ravilevich Usmanov, Kazan Federal University THE DEGREE OF PARTICIPATION INDICATOR OF SALES OF LIVESTOCK PRODUCTS IN THE MAIN SOCIAL FACTORS……………………………………………………………68 A.G.Faizullina, Kazan Federal University D.R.Grigoreva, Kazan Federal University LINGUISTIC BARRIERS TO ACADEMIC MOBILITY……………………………………...79 Alina Albertovna Shakirova, Kazan State University Valeeva Roza Alexeevna, Kazan State University THE ANALYSIS OF THE AXIOLOGICAL COMPONENT OF A GRADUATE TEACHER’S PERSONALITY AS THE BASIS OF PREPAREDNESS FOR THE FORMATION OF THE AXIOLOGICAL COMPONENT OF SCHOOLCHILDREN’S PERSONALITY…………..….86 Railya Ravilevna Shapirova, Kazan Federal University Raziya Fayzievna Akhtarieva, Kazan Federal University BIOETHICAL PROBLEMS IN LUKAS BÄRFUSS’S DRAMA………………………………93 Anzhela Rafizovna Lisenko, Kazan Federal University Elena Nikolaevna Shevchenko, Kazan Federal University THE POLITICAL PROCESS OF MODERN RUSSIA AND THE CONCEPT OF INSTITUTIONAL MATRICES…………………………………………………………………99 Elina Ilgiziarovna Gaysina, Kazan Federal University Alexandr Ivanovich Ostroumov, Kazan Federal University Anton Viacheslavovich Suntsov, Kazan Federal University A STUDY OF SYMBOLIC REPRESENTATIONS OF SPIRITUAL VALUES IN STUDENTS OF TATARSTAN………………………………………………………………………………105 Tatiana Nikolaevna Nikitina, Kazan Federal University Ekaterina Eduardovna Loseva, Kazan Federal University SOCIO-HUMANITARIAN NATURE OF PROFESSIONALISM OF THE JOURNALIST…111 Ivan Igorevich Banderov, Kazan Federal University Marina Vladimirovna Simkacheva, Kazan Federal University Alfred Ildarovich Shakirov, Kazan Federal University TOPONYMIC PICTURE OF SCOTLAND: THESAURUS APPROACH……………………121 Marina Sergeevna Achaeva, Kazan Federal University Sergei Alexandrovich Pospelov, Kazan Federal University Nadezda Vladimirovna Pospelova, Kazan Federal University Nataliya Sergeevna Subbotina, Kazan Federal University DIALOGIZATION OF PROFESSIONAL COMMUNICATION BETWEEN STUDENTS AND LECTURERS…………………………………………………………………………………...128 Guzel Rinatovna Eremeeva, Kazan Federal University Alfiya Rafailovna Baranova, Kazan Federal University MAIN PRINCIPLES OF TEACHING BUSINESS ENGLISH AT THE DEPARTMENT OF HISTORY……………………………………………………………………………………....135 Natalia Zakharova, Kazan Federal University Anastasia Fakhrutdinova, Kazan Federal University Kadria Sakhibullina, Kazan Federal University ELIMINATION OF LEXICAL GAPS IN TRANSLATION OF THE ENGLISH FICTION…141 Tatyana Vladimirovna Marsheva, Kazan Federal University Svetlana Mihajlovna Peretochkina, Kazan Federal University Gulnara Firdusovna Valieva, Kazan Federal University REFLECTION OF NATIONAL AND CULTURAL VALUES OF PAREMIOLOGICAL FUND IN RUSSIAN AND ENGLISH LANGUAGES………………………………………………..147 Dinara Kochemasova, Kazan Federal University Maria Nazarova, Kazan Federal University CONSIDERATION OF PSYCHOLOGICAL CHARACTERISTICS OF STUDENTS IN THE PROCESS OF FOREIGN LANGUAGE TEACHING………………………………………...153 Tatyana Vladimirovna Marsheva, Kazan Federal University Svetlana Mihajlovna Peretochkina, Kazan Federal University Gulnara Firdusovna Valieva, Kazan Federal University DOCUMENTARY FILM IN THE TATAR AUTONOMOUS SOVIET SOCIALIST REPUBLIC KAZAN NEWSREEL STUDIO'S LAUNCHING……………………………….159 Alina Tagirovna Galimzyanova, Kazan Federal University GREEN? COOL. YOURS»: THE EFFECT OF SPORTS MEGA-EVENTS IN POST-SOVIET RUSSIA ON CITIZENS' ENVIRONMENTAL CONSUMPTION PRACTISES (CASES OF 2013 UNIVERSIADE IN KAZAN AND 2014 SOCHI OLYMPICS)………………………..165 P.O. Ermolaeva, Kazan Federal University PATRIOTISM IN THE STUDENT'S ENVIRONMENT: REGIONAL ASPECT…………….175 Galina Viktorovna Morozova, Kazan Federal University Aleksey Aleksandrovich Nikitin, Kazan Federal University ACTUAL ASPECTS OF GLOBALIZATION: THE SOCIOCULTURAL CONTEXT………180 V. L. Vorontsova, Economics and Finance of Kazan Federal University A. V. Vorontsova, Economics and Finance of Kazan Federal University M.V. Salimgareev Kazan State Research Technological University D.V. Salimgareev Kazan State University of Culture and Arts METHODOLOGY OF STUDYING AN ARTISTIC TEXT AT ENGLISH LESSONS IN THE IMPLEMENTATION OF THE FEDERAL STATE EDUCATIONAL STANDARDS FOR SECONDARY GENERAL EDUCATION…………………………………………………….186 Zulfia Rafisovna Zinnatullina, Kazan Federal University Alsu Hadiyevna Vafina, Kazan Federal University THE TRANSFORMATION OF
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