Tv Market Snapshot 2016

Home , ATV (Hungary), C8 (Eastern Europe), Duna World, Echo TV, FEM3, Megamax

TV MARKET SNAPSHOT 2016

and 201 TV 286 6 viewing whole whole Total 4+ Total

TV 282 years, whole day, „Total TV”, time of totaltime of population was

VIEWING 197 Age: 4-17 Age:

187

TIME 2015 Live+Playback four 2016 234 (MINUTES/DAY/PERSON) minutes Age: 18-49 Age:

222 lower in in lower

201 379 © 6 Nielsen Audience Measurement Nielsen Audience Age: 50+ Age:

compared 381

201 5 .

- 49

total :

Viewing Viewing of

Total individuals spent 1

year, Viewing Viewing of all TV

day broadcasts atthe of transmissiontime actual TV , „Total TV”,

content s

recorded and viewed within LIVE Live+Playback ,2 % 377 219 185 279 MINUTES of their totaltheir of time ontime TVviewing

days original of the broadcast time

PLAYBACKMINUTES 3,6 3,6 2,2 3,4

- shifted shifted content. © Nielsen Audience Measurement Nielsen Audience

PLAYBACK% 1,0% 1,6% 1,2% 1,2%

whole whole year, 5,0% 10,5% 4,1%

5,6%

5,0% 3,9% 9,7%

1,9% 5,3%

total

2,4%

2,3%

2,4% 2,7%

day

2,5%

, Total 4+, 4,9% 23,0% 4,5%

25,9% 2015

movie

TYPES Live+Playback 19,8%

and and 20,5%

16,1% 2,3% public

17,4% 2016

2,5%

channels channels

increasedcompared to Other channels Other game DVD/video/video channels Music channels Sport channels Documentary channels News children for Channels channels Movie +TV2 Klub RTL channels Public channels Lifestyle entertainment General © Nielsen Audience Measurement Nielsen Audience 201 5.

and 201 6

whole whole year, S hare 2015 24,4 36,6 12,0 27,0 of

total

‚ digital

day , Total 4+, „Total TV” cable and IPTV

viewers , Live+Playback 2016 10,9 19,9 24,7 44,6 ’

increased

TV audience © Terrestrial(analoguecable) + Analoguecable subscription satelliteDigitalwith cableDigital/ IPTV Nielsen Audience Measurement Nielsen Audience .

Daily Daily Reach year saw

, Total at of of million

least which

of of TV

one individuals

was ad. Average viewing is ad time

4+, total ADS

day ,

all Daily Daily o IN f

which channels 282 was TV

2016 viewing

28 ad viewing 10 csatorna 45 mért 45 minutes

time % minutes

Nielsen’s Spot

of TV viewing time. TV of

was

database TV a

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2011 NUMBER OFINSERTIONS PER YEAR 8 000 000 8 000 000 9 000 1 000 000 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 6 000 000 7 000 - 201 6 0 whole whole Number 3 382 3 935 382 channels 2011 37 years, - 45

total of insertions has been has insertions of

day 4 152 4 046 152 channels 44 2012 , all - 49

channels

4 460 4 296 460

channels in 2013

47 Nielsen’s Spot increasing

5 358 5 215 358 channels

2014 47 constantly database - 49

in 6 845 6 683 845 channels

2015 50 the - 54

ast

Nielsen Audience Measurement Nielsen Audience 6

years 7 906 7 387 906 channels 2016 54 - 61 .

whole whole 31+ mp 31+ 30 mp 25 mp 20 mp 15 mp 10 mp mp 1-5 Average year, Total Total ad time: meaning

Proportion of duration 0,8 total

spot duration spot was 4,5 4,9

day,

52 952

6,04 all 12,6 14,5

channels

Average spot length years

hours

24,1

24, 28,1 Nielsen’s Spot

sec

seconds averageand 34,6 :

database spots/break 11

or more Number of spots inbreak the break

28,4

included

Average spot/break 1 8,6 spot/break 6 2,1 49,5 - 10 ©

: Nielsen Audience Measurement Nielsen Audience

20,0

spots. spot/break 2 201 -

whole whole year, 7 % of new spots appearedMonday, on spots new of most the Number of advertisers: Number of brands: 1 042 1 562 total

day

, spot measuredall channels

different 5 787 5 060 7 new

spots spots

frequent

spot spot was on air wasair on © 1 120 1 An Nielsen Audience Measurement Nielsen Audience 201 average 37 109 37 on on air

spot spot 6

times times

was times

Copyright ©2012 The Nielsen Company. Confidential and proprietary. 201 SECTORS CLASSESAND IN 248 737 248 476 256 978 293 957 407 188 417 582 470 597 802 1 131 486 1 131 214 1 189 109 2 033 Top 10sectors on basednumber of insertions 6 whole whole

Top

year, 3 sectorsgave total

day , spot measuredall channels 63 %, csatorna top 10 classes accountedclasses top 10 for 37 mért 37 Services Traffic & beverages Drinks Telecommunication products Household Finance care Beauty products Food Commerce products OTC

201 188 606 188 076 195 544 202 281 227 388 284 306 352 470 358 952 385 701 394 454 417 Top 10classes basedon number of insertions 6

24 % of totalof number ads TV © Nielsen Audience Measurement Nielsen Audience Mobile phone subscription phone Mobile preparations Dermatological Cars sedatives killers, Pain Hypermarkets loans & Credits products OTC Other Vitamins flu & forcold OTC trade Food .

Copyright ©2012 The Nielsen Company. Confidential and proprietary. shops eventsshops are ads. not advertisement. Political areblocks included in ADVERTISEMENT” „POLITICAL also ads in the database.Spot Sponsorship TV or countdown starts on the ad too. air screen but at time, it Post is on is spot the a same starts and ends with title. „ADVERTISEMENT” channel If id between replaced is ads with producta it is advertisement too. Whe Definition of advertisement: Viasat Spektrum, Geographic, M TV, 61 unidentified Music Sport channels History Reality, Nickelodeon, Channels White, LifeNetwork, RTL General Channel Channels Variable Target Daypart Period NOTES Spot 3

channels ,

Duna

II, M 2

4 : Channel, measured : RTL

DIGI

Channel, Eurosport 01

: 2016 VIVA, 2015 Sport, : entertainmment : networks

1 World, total

ATV,

for Duna

. Spektrum 01 Spike, TV,

: Film, Hungarian

Nick

: : Spektrum AMC, . Nick

Zenebutik children 2015

SHR Total Total day M Da

TV, MTV

F+,

channels JR, ID

Film+, RTL+,

: , % Vinci (hungarian), ( JR

02 ( Minimax,

ATV,

Individuals – Individuals Duna , 01 FEM

Xtra, ; Home,

OzoneNetwork, ADH

31 (Music - News : 26 .

channels,

Learning, Home, Sorozat+, . Boomerang, AXN, 3 Film 12 h) :

% . , World,

: NatGeo 2016 C

Film

. :

2015

8 Spiler Based on on recording Based rules

channles Lve+Playback,

, Mozi+, Television),

Cafe,

Cartoon

Comedy ( (

) Eurosport TLC, 4 4 Cafe, :

+) +) other

and

DIGI

Story TV,

Wild, Film 1 ( (

Universe Universe

Travel MTV

Paramount, Cartoon Film 01 : M Sport

Network, Animal screen ATV, 4

Central, 2 . Mania,

, 01

, National 2 Music

(MUSIC Story Mania,

, M ad

. 1

Channel, 2016 Extreme Echo , 3 : :

Sport

, RCH, 8 use 9 Network,

World,

5 M

Film+ 829 026 Cool,

Channel, ,

Chili

– 4

Prime, TV, Super TELEVISION), Film+

Geographic,

31 2 ad Sport,

979 542

Sport, 2

of the of the Euronews Story .

Fem TV, DIGI 12 viewing ,

Filmbox,

TV Cases Paprika, , Cases Disney .

PRO

2016 Comedy Muzsika FOX, M 3

4 2 World,

, Spot databaseSpot , Spíler 5 ,

Fix

4 Story ; Viasat

: :

time,

Galaxy

2 Music 2

OzoneNetwork, FEM (hungarian), TV, Channel,

FOX, 540 5 2 Viasat

5 57 Central, Discovery TV,

TV,

+ , 3 Galaxy 3 OTS

Super ) , )

RTL

Channel, (ex), TV, HBO, Viasat Sport Slager

: Explorer

Live Klub Humor+, , Disney

Cool, advertisements advertisements are (spots) TV events that block in a RTL TV

TV,

HBO 6

Klub, Channel, Hír

TV, ; 2 :

Humor+, Lifestyle Muzsika II,

RTL

Spektrum, TLC, 2

TV ;

Discovery

VIVA

Junior, , RTL Movie

Sport ; HBO

Klub,

- Documentary TV production virtual programin a spot is

Xtra, ; DOQ, Klub,

: 3 Other TV, 1 Paprika,

Izaura,

Chili , JIMJAM,

channels TV

Mozi+,

Sport

Channel, Izaura,

Viasat NAT

RTL 2 Discovery

;

TV,

channels Sport

Pax GEO 2 Spike, TV

Paramount,

DIGI

Kiwi History, : Kiwi SportM channels 2

TV, AMC,

, Disney Wild,

channels Universal

RTL+, Science, Life,

TV, : TV, Prime,

foreign

; AXN, Nickelodeon, LifeNetwork,

Viasat

Channel, Music Fishing Megamax, :

Slager

Animal Universal :

PRO

DIGI Channel, Discovery

AXN channels,

Nature channels

4 and

TV,

Sport ,

DOQ, Planet, Black, FEM

Minimax,

Sorozat+,

Channel M

Hunting, National Viasat ;

1 World, 1

3 Public

, other

, Duna

also

(ex), AXN DIGI

M CBS HIT n n a 3 2 ; , ,

About Nielsen Audience Measurement

Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

For more information please visit our websites : www.nielsenkozonsegmeres.hu www.nielsen.com

Contact:

Nielsen Közönségmérés Kft. H -1146 Budapest, Hermina út 57-59. Phone: 461-7050, Fax: 461-7051 e-mail: [email protected] internet: www.nielsenkozonsegmeres.hu