MRM: Russia, Ukraine and Poland, the Leading TV Markets in Eastern Europe Poland: Audience Share (July 15-21, 2013 % All 4+)
SPECIAL REPORT | TV MARKETS | EUROPE BY ARTEM VAKALYUK MRM: RUSSIA, UKRAINE AND POLAND, THE LEADING TV MARKETS IN EASTERN EUROPE POLAND: AUDIENCE SHARE (JULY 15-21, 2013 % ALL 4+) RUSSIA satellite communications complexes owned by rate reach 27%. after the analogue terrestrial switch off that is The Russian Federation is by far the largest the Russian Satellite Communications Company In 1H 013, 24% of the 53 million TV homes in planned for summer 2015. The number of digital country in the world, with an area of 17,075,400 at teleports which ensure the transmission of Russia were equipped for Direct-to-Home satellite terrestrial TV nets that will have national-wide km². With nearly 142 million people, it is ranked channels to all five time zones in Russia via the reception, making satellite the country’s leading coverage will increase to 32. the ninth largest in terms of population. The total space vehicles of RTRN. platform for digital television. The number of Private TV broadcasters owned by Ukrainian number of television households is 53 million The digitalization process in Russia can be satellite homes across Russia maintains a strong tycoons play the lead role on the local market. while it is estimated that there are 100 million broken down into two stages: the introduction dynamic, increasing by 25% between 2011 and There are four dominant TV Groups in Ukraine: television sets in use. of DVB-T and the transition to the DVB-T2 2013 from 8 million to 12.6 million. 10% of these StarLight Media (belongs to Viktor Pinchuk, Television is the most popular operates STB, ICTV, Novy Channel, M1, RUSSIA: AUDIENCE SHARE (AUGUST 19-25, 2013 % - ALL 4+) M2 and QTV channels), Inter Media Group medium in Russia, with 74% of Source: AGB Nielsen Media Research the population watching national (belongs to Dmitry Firtash, runs Inter, NTN, K1, K2, Mega, Enter-film, MTV Ukraine, television channels routinely and Russia.
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