COMPLETE GUIDE Selling on Walmart in 2019

CedCommerce Key Talking Points

1.Introduction

2.Buyer Persona

3.Walmart Growth Stragtegy

4.Pros of selling on the Walmart Marketplace.

5.Cons of selling on the Walmart Marketplace.

6.Eligibility criterion for the Walmart Marketplace.

7.How to sell on Walmart Marketplace.

8.[DO's] Practices that make products upload faster.

9.[DO's] Practices that make your listing stand out.

10.[Don’ts] Practices that can get your Walmart Seller Account suspended.

11.[Don’ts] Practices that push your products off of the Walmart

Marketplace. INTRODUCTION

Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front of millions of customers. And the landscape for what Walmart sells online has changed in recent years.

Leading Onlone Marketplace Website in United States as of 4th Quater 2018

Amazon.com

Ebay.com

Walmart.com

Target.com

Etsy.com

Costco.com

Aliexpress.com

QVC.com

Wish.com

Samsclub.com

0 20 40 60 CedCommerce BUYER PERSONA

Walmart has become a universal online marketplace catering to almost all types of buyer personas from working moms to gadget lovers.

Walmart allows third-party sellers in 35+ product categories to offer their products on its Marketplace.

MILLENNIALS ARE THE DRIVERS OF LEGACY BRAND CHANGE INCLUDING WALMART

Over 40% of them 60% of There are 83.1 million are parents, millennials prefer to millennial's which therefore, invariably purchase generic forms a quarter of they end up spending brands over name U.S. population. more on everyday brands. essentials.

CedCommerce WALMART GROWTH Walmart’s U.S. ecommerce sales grew 40% in the 2nd quarter of 2018, up from 33% growth in Q1.

WALMART AQUISITION At the end of 2018, Walmart overtook Apple.com as the third largest online retailer. Their total revenue stood at $128.03 billion.

WALMART ECOMMERCE SALES GROWTH Walmart’s ecommerce sales grew at 43% in Q3, 2018 which is the sign of all things positive happening for Walmart. Pros Of Selling On Walmart (Part 1)

N O M O N T H L Y O R I N I T I A L A W I D E R C U S T O M E R B A S E

S E T U P F E E S 440 Million+ customers visit Walmart,gives Walmart only charges category wise your products an unprecedented exposure commission. which otherwise is difficult to achieve.

L I S T O N W A L M A R T L O W E R C O M P E T I T I O N A F F I L I A T E W E B S I T E S

Competing at Walmart for a product space is Jet.com still easier than Amazon or eBay. Shoes.com Moosejaw.com

CedCommerce Pros Of Selling On Walmart (Part 2)

A U T H O R I T A T I V E & E F F O R T L E S S C R E D I B L E T R A N S A C T I O N S A combined study by USPS and comScore found that 97% of customers first browse 25% of US customers abandon their carts products on a marketplace before making an because their preferred payment option was end purchase. not present.

M O B I L E P R E S E N C E

Walmart has a great mobile app with an optimized buying journey, your potential customers can find your products when searching from their mobile/tablet. CedCommerce Cons Of Selling On Walmart

L O W E R P R O F I T M A R G I N S S H I P M E N T A N D S U P P O R T

Walmart’s entire philosophy revolves around Walmart explicitly denies its sellers from using customers saving more. FBA for fulfillment.

P O T E N T I A L L I S T I N G I S S U E S S T R I C T P R I C I N G R U L E S When more than one seller offers the same Walmart expects its sellers to offer the same product at the same price, Walmart products at the lowest point on automatically promotes the item that was its ecommerce marketplace. listed first.

CedCommerce Eligibility criterion for Walmart Marketplace

M A N D A T O R Y C A T E G O R Y G R E A T R A T I N G S C O N D I T I O N S S P E C I A L I S T Your business should have You must have your business Your business can specialize in positive reviews elsewhere on registered in the US and also any of the categories Walmart the internet where you’re have a US address for your sells. already selling. warehouses.

CedCommerce Eligibility criterion for Walmart Marketplace [Non-U.S Sellers]

For those outside the US, you need a DUNS number – a worldwide standard that assigns a unique numeric identifier to a single business entity.

Read here the details of DUNS. Also, for international sellers, it it required for them to provide their international headquarters address.

CedCommerce HOW TO SELL ON WALMART ?

CedCommerce A C C O U N T C R E A T I O N

C O M P A N Y R E G I S T R A T I O N

PROCESS OF T A X E S ( W - 9 ) REGISTRATION

P A Y M E N T I N F O

P A Y M E N T I N F O

ACCOUNT CREATION

CedCommerce COMPANY REGISTRATION

CedCommerce TAXES (W-9)

This step consists of filling out a W-9 form for tax purposes.

CedCommerce PAYMENT INFO

CedCommerce SHIPPING INFO

Once you have set up your shipping settings, review your selections and then click on “Submit.”

CedCommerce DO'S Practices that make Products upload Faster

C O M P L E T E Y O U R P A R T N E R V E R I F Y B A N K D E P O S I T

P R O F I L E

C O M P L E T E I T E M & O R D E R L A U N C H Y O U R A C C O U N T

T E S T I N G

Read More... UPLOAD 10% OF THE TOTAL CATALOG PRODUCTS

You’ve completed all the aforementioned steps, but you aren’t getting orders, or your products still show under review status.

Walmart expects its sellers to upload 10% of the total catalog products (earlier submitted at Walmart.com) or, upload 1000 products – whichever is fewer.

CedCommerce C A T E G O R Y & A T T R I B U T E Practices M A P P I N G T I T L E that D E S C R I P T I O N make I M A G E S your M E T A K E Y W O R D S listing J O I N T H E W A L M A R T F R E E 2 - D A Y stand out S H I P P I N G P R O G R A M W I N T H E B U Y B O X

P A I D O P T I O N S

Read More... Listing Stand Out Points .....

C A T E G O R Y & T I T L E D E S C R I P T I O N A T T R I B U T E M A P P I N G The product title reflects The product description (or, the product’s type. “About this item”) section is Failing to do this the right It must be unique, user- where you put complete way will lead to your friendly that customers information about the item. products appearing in the can easily search and wrong places. find your product.

CedCommerce Listing Stand Out Points .....

M E T A I M A G E S W A L M A R T 2 - D A Y K E Y W O R D S S H I P P I N G Meta keywords are 1.Focus, well lit and centrally- P R O G R A M placed with a white background. keywords or combinations The importance of 2-day

of keywords which are shipping can be gauged by 2.Must not include accessories associated with the that are not part of the product the fact that items available product and which a with 2-Day Shipping are the buyer may enter to 3.Follow Trust and Safety first filter to sort products. directly arrive at desired standards; they should not be results. obscene

CedCommerce Lastly!!

W I N T H E B U Y P A I D O P T I O N S B O X They’re basically CPC ads Winning a buy box which can be used for different purposes – Brand increases the conversion Lift, Product View Lift, of a listing exponentially. Percent of Exposed Shoppers, Add to Cart, Search Lift, and ROAS.

CedCommerce [Don’ts] Practices that can get your Walmart Seller Account suspended

S E L L E R P E R F O R M A N C E M A R K E T P L A C E R E T A I L E R S T A N D A R D I N F R I N G E M E N T A G R E E M E N T V I O L A T I O N

O P E R A T I O N A L S T A N D A R D T R U S T A N D S A F E T Y I N F R I N G E M E N T G U I D E L I N E S I N F R I N G E M E N T

Read More... Practices M I S S I N G S K U

that push M I S S I N G P R O D U C T T Y P E

your M I S S I N G C A T E G O R Y M A P P I N G products off I N V A L I D P R O D U C T N A M E / T I T L E of the A V O I D U S I N G W A T E R M A R K E D Walmart I M A G E S Marketplace M I S S I N G / I N V A L I D / D U P L I C A T E B A R C O D E

Read More... Walmart U.S. third-party sellers can list on Walmart Canada Walmart Canada ranks among the top 10 influential brands in Canada and oversees the influx of 600,000 customers daily, and 1 out 3 Canadians is a visitor to their website.

CeCommerce Third party sellers on Walmart (U.S.) have an additional advantage as well as they can extend their listings to Walmart Canada too.

CedCommerce ALL WALMART SELLERS (U.S.) NEED TO KNOW

Every product shipped in Canada must comply with DPP which

means their custom duty must be paid before shipment.

There is equal preference to Canadian and U.S.-based

businesses.

All the sellers require an Canadian Business Number from the

Revenue Canada Agency. They must have a history of actively importing for at least 90 days prior to their application.

They are residents of Canada or the United ELIGIBILITY States.

FOR CSA They do not have a history of contraband or major commercial infractions. ONLINE SELLERS WANTING TO LIST They are prepared to make an investment in THEIR PRODUCTS business systems. ON WALMART Authorize senior management to audit their CANADA records, commercial business processes, customs interfaces and internal control procedures.

CedCommerce RETURN

Customer can return the products in-store at 400 locations at Walmart Canada, or they can return directly to sellers. IN-STORE RETURN UPDATES REQUIRED AT SELLER LEVEL

Return address. Contact information. Return permissions. Preferred carrier accounts. Customs broker (for international sellers only). Return authorization number.

AT-ITEM LEVEL

Country of origin. HS codes. Hazardous product alert.

P E R K S A N D C O S T S A V I N G S Walmart covers customer transaction fees at checkout and cost of fraud verification. Walmart MasterCard cardholders purchasing Marketplace products through Walmart.ca will earn 1.25% rewards just like our core business.

TARGET BUYER PERSONA

Online sellers wishing to list on Walmart Canada should consider this to better target their listings: 56% of all the customers are new parents or those purchasing products when they expand their houses.

CedCommerce Major E commerce Profile

With high average income households, high familiarity and popularity of the platform and the ease of cross-border trade between the U.S. and Canada, sellers have a great opportunity to gain additional visibility for their products with Canadian audiences.

CedCommerce The aforementioned illustration is the demographic representation of people purchasing from Walmart Canada MORE READS...

Increase Sales On Walmart Canada Walmart 2-Day Walmart Shipping Program

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