Chapter 3. Exhibition Spaces and Exhibitions – Past and Present (Andrea Kárpáti) 3.1
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EXHIBITION COMMUNICATION Translation and adaptation from the Hungarian original: Andrea Kárpáti, language editor: Bob Dent of Szavak Bt. Andrea Kárpáti Tamás Vásárhelyi XML to PDF by RenderX XEP XSL-FO F ormatter, visit us at http://www.renderx.com/ EXHIBITION COMMUNICATION: Translation and adaptation from the Hungarian original: Andrea Kárpáti, language editor: Bob Dent of Szavak Bt. by Andrea Kárpáti and Tamás Vásárhelyi Copyright © 2013 Eötvös Loránd University This book is freely available for research and educational purposes. Reproduction in any form is prohibited without written permission of the owner. Made in the project entitled "E-learning scientific content development in ELTE TTK" with number TÁMOP-4.1.2.A/1-11/1-2011-0073. Consortium leader: Eötvös Loránd University, Consortium Members: ELTE Faculties of Science Student Foundation, ITStudy Hungary Ltd. XML to PDF by RenderX XEP XSL-FO F ormatter, visit us at http://www.renderx.com/ Table of Contents 1. Introduction ............................................................................................................................... 1 Acknowledgements ................................................................................................................ 3 2. Aims and objectives of museum communication .............................................................................. 5 2.1. Communication theory and museum communication ............................................................... 5 2.2. The role of exhibitions among museum functions ................................................................. 13 Task 1: ............................................................................................................................... 22 Task 2: .............................................................................................................................. 23 Task 3: ............................................................................................................................... 24 Task 4: ............................................................................................................................... 24 Task 5: ............................................................................................................................... 25 Further reading .................................................................................................................... 25 3. Exhibition spaces and exhibitions – past and present ....................................................................... 26 3.1. The communication value of museum buildings ................................................................... 26 Classic museum buildings .............................................................................................. 28 Changes in the architectural style of museums .................................................................... 34 Museum in venues built for another purpose ...................................................................... 47 3.2. Classic, outdated and modern exhibition venues and installations ............................................. 49 3.3. Special exhibition venues ................................................................................................. 59 Task 1: ............................................................................................................................... 64 Task 2: ............................................................................................................................... 64 Further reading .................................................................................................................... 65 4. From the mission statement to the message and scientific content of exhibitions .................................... 66 4.1. Mission statement .......................................................................................................... 66 Task 1: ............................................................................................................................... 70 Task 2: ............................................................................................................................... 70 4.2. Exhibition design as a creative act: collections and exhibitions. (Andrea Kárpáti) ........................ 71 4.3. Selecting objects for an exhibition: prestige, security and protection of objects (Tamás Vásárhe- lyi) .................................................................................................................................... 79 Task 3: ............................................................................................................................... 87 Task 4: ............................................................................................................................... 88 4.4. Making science understood – interpretation of scientific discoveries for the average visitor (Tamás Vásárhelyi) ......................................................................................................................... 89 Further reading ................................................................................................................... 100 5. Exhibition types and their characteristics ...................................................................................... 102 5.1. Technical aspects ......................................................................................................... 102 Venue ....................................................................................................................... 102 Duration ................................................................................................................... 109 Space and scope ......................................................................................................... 114 Task 1: .............................................................................................................................. 115 5.2. How to create a visitor-friendly exhibition? ....................................................................... 116 Interpretation of the scientific message of the exhibition and formulation of messages ............. 120 Realisation of the interpretive plan ................................................................................. 126 Visitor routes: planning and modelling ............................................................................ 129 Multimedia elements: selection and planning ................................................................... 131 Developing a marketing plan ......................................................................................... 135 Evaluation plan with suggestions for adaptation / modification phases .................................. 135 Task 2: .............................................................................................................................. 135 Task 3: .............................................................................................................................. 136 Task 4: ............................................................................................................................. 136 Further reading ................................................................................................................... 136 6. Museum communication channels and visitor management ............................................................. 138 6.1. The venue ................................................................................................................... 138 6.2. Before entering the museum ............................................................................................ 139 6.3. Arrival at the exhibition ................................................................................................. 143 6.4. Lights ......................................................................................................................... 145 iii XML to PDF by RenderX XEP XSL-FO F ormatter, visit us at http://www.renderx.com/ EXHIBITION COMMUNICATION Task 1 ............................................................................................................................... 149 6.5. Colours ....................................................................................................................... 150 6.6. Furniture ..................................................................................................................... 152 6.7. Voices ......................................................................................................................... 155 6.6. Scents ........................................................................................................................ 155 6.9. Texts .......................................................................................................................... 156 6.10. Interactive approaches .................................................................................................. 162 6.12. Visitor comfort ........................................................................................................... 165 6.13. People (museum staff, visitors, exhibition mannequins) ...................................................... 166 6.14. Objects ...................................................................................................................... 169 6.15. Access .....................................................................................................................