Scottish Natural Heritage Commissioned Report No. 508 John Muir coast to coast trail: Economic benefit study COMMISSIONED REPORT Commissioned Report No. 508 John Muir coast to coast trail: Economic benefit study For further information on this report please contact: Rob Garner Scottish Natural Heritage 231 Corstorphine Road EDINBURGH EH12 7AT E-mail:
[email protected] This report should be quoted as: The Glamis Consultancy Ltd and Campbell Macrae Associates (2012). John Muir coast to coast trail: Economic benefits study. Scottish Natural Heritage Commissioned Report No.508. This report, or any part of it, should not be reproduced without the permission of Scottish Natural Heritage. This permission will not be withheld unreasonably. The views expressed by the authors of this report should not be taken as the views and policies of Scottish Natural Heritage. © Scottish Natural Heritage 2012. i COMMISSIONED REPORT Summary John Muir coast to coast trail: Economic benefit study Commissioned Report No. 508 Contractor: The Glamis Consultancy Ltd. with Campbell Macrae Associates Year of publication: 2012 Background This study sets out an estimate of the potential economic impact of the proposed John Muir Coast to Coast (JMC2C) Long Distance Route (LDR) across Central Scotland. This report provides an assessment of the overall economic impact that could accrue from the development of the JMC2C route, as well as disaggregating this down to the individual local authority areas which comprise the route. It also recommends ways of maximising the economic impact of the route through targeting its key user markets. Main findings: Estimated impact of the JMC2C proposal - It is estimated there will be 9,309 potential coast to coast users in the first year of the JMC2C potentially generating £2.9m of direct expenditure and creating or safeguarding 127 FTE jobs in year one.