AGENDA ITEM NO. 10.3

CITY OF ELK GROVE CITY COUNCIL STAFF REPORT

AGENDA TITLE: Receive Information and Provide Direction on Host City Consideration for the 2017 Amgen Tour of

MEETING DATE: September 28, 2016

PREPARED BY: Kristyn Nelson, Public Affairs Manager

DEPARTMENT HEAD: Andrew Keys, Interim Deputy City Manager

RECOMMENDED ACTION:

Receive information on the benefits, requirements, and fiscal obligations associated with hosting a Stage Start and provide direction to staff regarding the opportunity to become a host city for the 2017 Amgen .

BACKGROUND INFORMATION:

The Amgen Tour of California (ATOC) is the largest annual spectator sporting event in California and the largest cycling event in North America. It is a Tour de -style cycling road race that was launched in 2006 and is presented annually each spring by AEG, one of the leading sports and entertainment presenters in the world. The race challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines. The teams chosen to participate have included Olympic medalists, contenders, and World Champions. In 2016, the Tour consisted of a world-class field of male and female riders representing 33 countries. A recap of the 2016 ATOC is included as Attachment 1. Key metrics for the 2016 ATOC are provided as Attachment 2.

1 Elk Grove City Council September 28, 2016 Page 2 of 3

City staff inquired with AEG about host city requirements last March. Public Affairs and Economic Development staff members were invited to attend the 2016 ATOC Time Trials in Folsom on May 20 to observe the event first-hand. On July 8, AEG asked all prospective host cities to submit a letter of interest. A letter of interest was submitted by the City Manager on July 28, 2016. AEG contacted staff on August 16 to tentatively propose a Stage Start opportunity in Elk Grove for the Women’s Race on May 13, 2017. The attached Host City Benefits and Opportunities Sheet (Attachment 3) was provided for the City’s consideration to evaluate the potential benefits and identify the various logistical and fiscal needs to accommodate a Stage Start.

The ATOC has previously included the cities of Sacramento, Lodi, Davis, and Folsom among its host cities in our region. In 2016, 14 cities or destination locations were selected as Stage Start or Stage Finish hosts. Less than 3% of the state’s 482 incorporated cities are selected annually for the Tour. To be selected places a city in rare company and offers unique opportunities for statewide, national and international exposure through ATOC media channels, effectively raising the City’s economic development profile.

Hosting an ATOC event is consistent with the Council’s goal to “Distinguish Elk Grove as a city with an array of opportunities for sports and cultural activities for residents of all ages and backgrounds, with venues that also promote and leverage economic growth.” It also aligns with the Council’s “Join the Movement” health and fitness campaign that encourages residents of all ages to engage in activities that support a healthy lifestyle.

The host city commitment is substantial; however, it is structured to be attainable by well-organized creative communities and those with strong corporate partners. Should the Council wish to proceed forward, the City will form a Local Organizing Committee (LOC) to assist with the planning and implementation of the Stage Start Host City requirements. Opportunities to enlist corporate sponsors and other partners to offset the City’s investment are possible, working in conjunction with AEG. Initial inquiries with Visit Elk Grove (VEG) to satisfy ATOC hospitality requirements have already begun, with VEG indicating their interest to partner with the City on this event.

2 Elk Grove City Council September 28, 2016 Page 3 of 3

Next Steps

• Receive direction from Council and provide our response to AEG; begin negotiation of appropriate agreements if directed by Council; and

• Identify members and form Local Organizing Committee (LOC); and

• LOC to work with AEG Race Director to identify Stage Start locations in Elk Grove that satisfy the ATOC Tour requirements and fulfill City marketing/branding objectives for a women’s race start on May 13, 2017; and

• Attend ATOC orientations and trainings as needed.

FISCAL IMPACT:

City staff has used the City Benefits and Opportunities Sheet supplied by AEG to generate the attached cost estimate summary (Attachment 4). The cost to perform host city obligations is estimated at $90,000 in combined cash or equivalent donations and in-kind services. Funds allocated to economic development within the approved FY 2016-17 Budget are sufficient to support the project. Potential offsetting revenue sources or defrayed expenses may be available through event sponsorships and partnerships with VEG and/or similar organizations.

ATTACHMENTS:

1. 2016 Amgen Tour of California Recap 2. 2016 Amgen Tour of California Key Metrics 3. Host City Benefits and Opportunities Sheet 4. City Cost Estimate Summary

3 2016 RECAP

4 15 BROADCAST IN Rider With Most OVER 200 #AmgenTOC Stage Wins COUNTRIES AND 9,000 TERRITORIES BROADCAST IN total hotel 15 BROADCAST IN Rider With Most BROADCASTOVER IN 200 rooms booked (2006-2016) 15 BROADCASTCOUNTRIES IN AND Rider With Most 1515#AmgenTOCOVER 200 Stage Wins OVER BROADCAST200 IN 9,000 RiderRiderCOUNTRIES With With Most Most15 AND OVERTERRITORIES 200 #AmgenTOC Stage Wins PETER RiderSAGAN With Most COUNTRIESOVER AND 200 9,000 total hotel #AmgenTOC#AmgenTOCTERRITORIES Stage Stage Wins Wins COUNTRIES AND 9,0009,000PETER SAGAN (2006-2016)#AmgenTOC Stage Wins TERRITORIESTERRITORIESCOUNTRIES AND total hotel roomstotal booked hotel 9,000 PETERPETER SAGAN SAGAN BROADCASTTERRITORIES IN rooms booked total(2006-2016) hotel Max Speed (2006-2016) PETER SAGAN rooms booked total hotel 15(2006-2016) THE FACTS AND FIGURESrooms bookedRecorded via (2006-2016) OVER 200 6800 Microsoftrooms Band booked Rider With BROADCAST Most IN BROADCAST IN YOUNGEST 64.9#AmgenTOC Stage Wins COUNTRIES AND 9,00015 (mph) 15 TERRITORIES Max Speed RIDER TO WIN LITERS OF WATER CONSUMED Rider BROADCAST With Most IN Max (Stage Speed 7) Rider WithOVER Most 200 OVER 200 #AMGENTOC total hotel BROADCAST IN PETER SAGAN Max SpeedRecorded via 15 Recorded via #AmgenTOCCOUNTRIES StageBROADCAST WinsRecorded ANDMax Speed INvia Max SpeedCOUNTRIES AND BY RIDERS 15DURINGRider With #AmgenTOC Most #AmgenTOCOVER 200 Stage BROADCAST Microsoft Wins Band IN (2006-2016) MicrosoftRecorded Band via 9,000 68009,000rooms booked 6800 TERRITORIES MicrosoftRecorded Band via BROADCAST64.9TERRITORIES IN 23 YOUNGEST Rider With Most YOUNGEST COUNTRIESOVER AND 680020064.9 1992 #AmgenTOC15 Stage Wins YOUNGEST (mph) 6800 Microsoft Band Microsoft64.9(mph) Band 15 PETER SAGAN (mph) 9,000 RIDER TO WIN total hotelPETERTERRITORIES SAGANYOUNGESTCOUNTRIESOVER6800 200 AND (Stage15 7) 64.9 JULIAN JUNE total hotel RiderLITERS With OF Most WATERRIDER CONSUMEDYOUNGESTRIDER TO WIN TO WIN LITERS OF WATER CONSUMEDOVER 200 (Stage64.9OVER(mph) 7) (Stage 200 7) total hotel #AMGENTOC #AmgenTOCPETER SAGAN Stage Wins Rider With RIDERMostCOUNTRIES TOLITERS WIN OF ANDWATERRider CONSUMED With Most (mph) (Stage 7) 9,0007 #AMGENTOCRIDER#AMGENTOC(2006-2016) TO WIN TERRITORIES LITERS(2006-2016) OF WATER CONSUMED (Stage 7) ALAPHILIPPE rooms booked (2006-2016)#AmgenTOCBY RIDERS DURING Stagerooms Wins #AmgenTOCbooked #AMGENTOCLITERS OF WATER#AmgenTOC CONSUMED StageCOUNTRIES Wins AND COUNTRIES AND 9,000rooms booked23 PETER SAGAN 9,000 #AMGENTOC#AmgenTOC StageBYBYTERRITORIES RIDERS RIDERS Wins DURING DURINGBY RIDERS #AmgenTOC #AmgenTOC DURING #AmgenTOC TERRITORIES (FIRST FRENCH WINNER)total hotel 1992 23 9,000 23 1992 BY RIDERS DURING #AmgenTOC TERRITORIES PETER SAGAN1992 23 TOTAL CALORIES Max Speed total hotel 1992 JULIAN JUNE (2006-2016) 23JULIANtotalJUNE hotel PETER SAGAN WEIGHT OF A JULIAN JUNE1992PETERJULIAN25,000 SAGANJUNE Recorded via rooms booked total7 hotel (2006-2016) 7 BURNED WHILE roomsALAPHILIPPE booked ALAPHILIPPEJULIAN JUNE 7 (2006-2016) SINGLE BIKEALAPHILIPPEMax Speed7 roomsALAPHILIPPE (2006-2016)booked 6800 Microsoft Band (FIRST FRENCH WINNER) 7 ALAPHILIPPE(FIRST FRENCH WINNER) (FIRST FRENCH WINNER) RIDING OVERTOTAL CALORIES8 DAYS TOTAL64.9 CALORIES rooms booked YOUNGEST Max Speed 2016 WOMEN’S WINNER (FIRST FRENCH WINNER)Recorded via Max Speed (mph) TOTALTOTAL CALORIES CALORIES 6800 (FIRST FRENCH MicrosoftWEIGHT WINNER) Band RIDEROF A TO WIN 25,000EquivalentWEIGHT toBURNED 52 OF A WEIGHTWHILE OF A Recorded25,000 via 25,000BURNEDTOTAL (Stage WHILECALORIES BURNED7) WHILE YOUNGEST 6.8 kg / SINGLE(mph) BIKE64.9 LITERSRecorded OFSINGLE WEIGHTWATER via BIKE OFCONSUMED A 25,000 RIDER TO WIN #AMGENTOC (Stage 7) WEIGHTRIDING OF A OVERSINGLE 8BIKE DAYS Microsoft25,000 Band RIDINGBURNED BURNEDOVER WHILE 8 DAYS WHILE 2016 WOMEN’SLITERS WINNER OF WATER CONSUMED 2016 WOMEN’SMax SpeedMax WINNER2016 Speed WOMEN’S WINNER In-N-OutMicrosoft6800SINGLE Cheese Band BIKE Burgers 64.9RIDING OVER 8 DAYS #AMGENTOC 14.99 lbs 6800YOUNGEST BY RIDERS DURINGSINGLE BIKE 64.9#AmgenTOC Max Speed (mph) Megan YOUNGESTBY RIDERS DURING #AmgenTOC2016 23WOMEN’S6.8 kg WINNER /Recorded via 6.8(mph) Equivalentkg / to6.8 52 kg / GAIN EquivalentRIDING RIDINGto 52 OVEREquivalent 8OVER toDAYS 52 8 DAYS 23 2016 WOMEN’SRecordedRIDER1992 TO WINNER WIN via CALORIES Recorded via (Stage 7) 1992 RIDER TO WIN Microsoft Band LITERS OF WATERIn-N-Out CONSUMED (Stage Cheese 7) Burgers In-N-OutEquivalent CheeseEquivalent toIn-N-Out Burgers52 toCheese 52 Burgers JULIAN JUNE Megan 6800LITERSJULIAN OF14.99 WATER MicrosoftMegan#AMGENTOC JUNElbs CONSUMED Band Megan64.9 Max14.996.86.8 Speed kgkg lbs / / 14.99 lbs Microsoft Band YOUNGEST 6800 GAIN 6800 GAIN GAIN 7 #AMGENTOC (mph)64.9CALORIES CALORIES64.9CALORIES GuarnierYOUNGESTALAPHILIPPE RIDER TO WIN ALAPHILIPPE 7 YOUNGEST(mph) (StageBY 7) RIDERS DURINGRecorded14.99 #AmgenTOC via lbs (mph) In-N-OutIn-N-Out Cheese Burgers Cheese Burgers (FIRST FRENCH WINNER) LITERS OF WATER CONSUMEDBY23 RIDERSMegan DURINGMeganTOTALRIDER #AmgenTOC TO CALORIES WIN 14.99 lbs (Stage 7) GAIN RIDER TO WIN #AMGENTOC23LITERSGuarnier OF WATER CONSUMED(FIRST FRENCH WINNER)Guarnier1992 (StageGuarnier 7) LITERS OFMicrosoft WATER CONSUMEDBand CALORIESCALORIESTOTAL CALORIES GAIN #AMGENTOC 1992BY RIDERSWEIGHT DURINGOF A #AmgenTOCJULIAN25,0006800JUNEBURNED#AMGENTOC WHILE 64.9 23 JULIAN YOUNGESTJUNESINGLE BIKE RIDING OVER 8 DAYS BY RIDERS DURINGWEIGHT (mph)#AmgenTOC OF A 25,000 BURNED WHILE 2016 WOMEN’S WINNER1992 BY RIDERS DURING #AmgenTOCALAPHILIPPE23Guarnier7 23 JULIAN ALAPHILIPPEJUNE RIDER7 TO WIN LITERSGuarnier OF WATEREquivalent1992 CONSUMED to 52 SINGLE BIKE (Stage 7) 1992 6.8 kgTOTAL / TIME(FIRST FRENCH SPENT WINNER)JULIAN JUNE TOTAL TIME SPENT RIDING OVER 8 DAYS JUNE 7 #AMGENTOC 2016 WOMEN’STOTAL TIME WINNERIn-N-Out SPENT Cheese Burgers TOTAL TIME SPENT TOTAL CALORIES (FIRST FRENCH WINNER) 14.99 lbs 7 RACING BY WINNER Megan RACING BYBY WINNER RIDERSALAPHILIPPE DURING #AmgenTOC GAIN WEIGHTRACING OF A BYTOTAL WINNER CALORIES 25,000 Equivalent to 52 (FIRST7 FRENCH WINNER) CALORIESRACING BY WINNER TOTAL CALORIES 6.8 kg / BURNED WHILE ALAPHILIPPE 23 (FIRST FRENCHWEIGHT WINNER) OF A 25,000SINGLEJULIANTOTAL BIKE ALAPHILIPPETIMEBURNED SPENTJULIAN WHILE ALAPHILIPPE TOTAL CALORIES Guarnier 1992 WEIGHTJULIAN OF ALAPHILIPPEA JULIAN ALAPHILIPPE25,000 BURNED WHILE 14.99TOTALRACING lbsTIME BY WINNER SPENT RIDINGIn-N-Out OVER Cheese 8 Burgers DAYS (FIRST FRENCH WINNER) JULIAN JUNE SINGLE BIKE2016 WOMEN’SMeganSINGLE WINNER BIKE TOTAL CALORIES WEIGHT OF A 31 HOURS25,000 BURNEDTOTAL WHILE GAIN 2016 WOMEN’S WINNER RIDING OVER 8 DAYSSINGLE31RACINGJULIAN BIKE HOURS RIDINGALAPHILIPPE BY WINNER OVER 8 DAYSCALORIESTOTAL Equivalent to 52 2016 WOMEN’S WINNER 7 WEIGHT OF A31 HOURS 3125,000 HOURS33 COUNTRIESBURNEDTOTAL WHILETOTAL6.8 kg / RIDING OVER 8 DAYS ELEVATION ALAPHILIPPE TOTAL TIME SPENT 33 2016COUNTRIES6.8 WOMEN’S kg / WINNER Equivalent to 52 Equivalent47 to MINUTES52 ELEVATION DISTANCE ELEVATION 33 COUNTRIES33 COUNTRIESSINGLE BIKE6.8 kg / Guarnier JULIAN ALAPHILIPPE ELEVATION TOTALEquivalentIn-N-Out to 52 Cheese Burgers (FIRST FRENCH WINNER) RACING BY WINNER Megan47 MINUTESREPRESENTEDRIDINGIn-N-Out OVER CheeseDISTANCE Burgers8 DAYS14.996.847 31kg lbs MINUTES /HOURSIn-N-OutTOTAL Cheese CALORIES BurgersDISTANCE 2016 WOMEN’S WINNER JULIAN14.99 ALAPHILIPPE lbs 33REPRESENTED COUNTRIES14.99 lbs CALORIESIn-N-Out Cheese Burgers ELEVATION GAIN MeganREPRESENTEDMegan 47 MINUTESWEIGHTCALORIES OF A DISTANCEEquivalent to 52 25,00014.99 lbs GAIN TOTALGAINRACED REPRESENTED 6.8 kg / Megan CALORIES3147 MINUTESHOURSBURNED WHILECALORIESDISTANCERACED GAIN 31 HOURS33 COUNTRIESREPRESENTEDGuarnierTOTALSINGLE BIKE In-N-Out Cheese BurgersRACED ELEVATION 33 COUNTRIESGuarnier 14.99 lbs ELEVATION TOTAL TIME SPENT Megan 2016 WOMEN’SGuarnier WINNER GuarnierRACED 47 MINUTESGAINRIDING OVER 8 DAYSRACEDDISTANCE782 MILES REPRESENTED 47 MINUTES DISTANCECALORIES RACING BY WINNER 782 MILES(Average of 97 miles per day) TOTAL REPRESENTED6.8 kg / 782 MILES Equivalent to 52 TOTAL Guarnier RACED (Average of 97 milesJULIAN per day) ALAPHILIPPE TOTAL (Average of 97 miles per day) TOTAL TIME SPENT 14.99 lbs782 MILESTOTAL TIME SPENTIn-N-Out Cheese Burgers782 MILESRACED 60,000 ft* Megan TOTAL TIME SPENT TOTAL RACING BY WINNER 782TOTAL MILES TIME SPENT RACING BY WINNERTOTAL (AverageTOTAL of 97 miles per day)GAIN (Average ofTOTAL 97 miles per CALORIESday)RACING31 BYHOURS WINNER 60,000 ft* JULIAN ALAPHILIPPE33 COUNTRIES(Average of 97 miles per day) 60,000 ft* ELEVATIONEqual to Riding up RACING BY WINNER 36 TEAMS:JULIANJULIAN ALAPHILIPPEALAPHILIPPE 144 MEN, 108 WOMEN782 MILES Mount Whitney GuarnierTOTAL TIME SPENT JULIAN ALAPHILIPPE 47 MINUTES DISTANCE Equal to RidingTOTAL up 31 HOURSREPRESENTEDTOTAL3660,000 TEAMS: 144ft* MEN, 108 WOMENEqual to Riding(Average up of 97 miles per day) 60,000Mount Whitney(It’s the ft*tallest point 33 COUNTRIES RACING36 BY WINNERTEAMS: 144 MEN, 108 WOMEN 3131ELEVATION HOURSHOURS60,000MountTOTAL Whitney TOTALft* in California) Four times 36 TEAMS: 144JULIAN MEN, ALAPHILIPPE 10847 WOMENMINUTES33 COUNTRIES33 COUNTRIES31 HOURSDISTANCE Equal to Riding up TOTAL RACED ELEVATION(It’s theEqual tallestELEVATION to Riding point up *approximate REPRESENTED 36 TEAMS:Mount Whitney 14447 47MEN, MINUTESMINUTES 108 WOMEN(It’sDISTANCE the tallest point in California)Mount Four Whitney times 33 COUNTRIES REPRESENTED (It’s the tallest point Equalin to California) RidingDISTANCE upFourELEVATION times 60,000*approximate ft* 31 HOURSREPRESENTED47TOTALTOTAL MINUTESRACED TIME SPENT in California) FourDISTANCE times *approximate (It’s the tallest point 36 TEAMS: 144 MEN, 108 WOMEN *approximate Mount Whitney 33 COUNTRIES REPRESENTED RACING BY WINNER ELEVATION RACED782RACED MILES in California) Four times 2 (It’s the tallest point TOTAL *approximateEqual to Riding3 up 47 MINUTES DISTANCEJULIAN782 ALAPHILIPPE MILES36 TEAMS: 144RACED MEN, 108 WOMEN(Average of 97 miles per day) Mount Whitney5 REPRESENTED (Average of 97 miles per day) TOTAL in California)782 Four MILEStimes (Average782*approximate of 97 miles MILES per day) TOTAL (It’s the tallest point 31RACED HOURS TOTAL (Average of 97 miles per day) TOTAL60,000 in California) ft* Four times 33 COUNTRIES 78260,000 MILES ft* ELEVATION *approximate 47 MINUTES (AverageDISTANCE of 97 miles per day) TOTAL 60,000 Equalft* to Riding up 782 MILES Equal to Riding up REPRESENTED 36 TEAMS: 144TOTAL MEN, 108 WOMEN 60,000Mount Whitney ft* 36 TEAMS: 144 MEN, 108 WOMEN(Average of 97 miles per day) Mount Whitney Equal to Riding(It’s up the tallest point 36 TEAMS: 144 (It’sMEN,RACED the tallest 108 point WOMEN 60,000 ft* Mount Whitney (It’s the tallestEqualin pointCalifornia) to Riding Four up times 36 TEAMS: 144 MEN,in California) 108 Four times WOMEN Mount Whitney*approximate 60,000*approximate ft* Equal to Riding up in California) Four times (It’s*approximate the tallest point 36 TEAMS: 144 MEN, 108 WOMEN 782 MILES Mount Whitney Equal to Riding up TOTAL in California) Four times (Average of 97 miles per day) (It’s the tallest point *approximate 36 TEAMS: 144 MEN, 108 WOMEN Mount Whitney in California) Four times (It’s the tallest point *approximate in California) Four times 60,000 ft* *approximate Equal to Riding up 36 TEAMS: 144 MEN, 108 WOMEN Mount Whitney (It’s the tallest point in California) Four times *approximate BEHIND THE SCENES

6 4 5 BROADCAST GLOBAL AUDIENCE 11,300,000 HOUSEHOLDS

• The Amgen Tour of California is broadcast in over 200 countries and territories worldwide via 24 media partners • Major broadcast partners include NBC (US), (Europe), Eurosport Asia Pac (Asia and Pacific), Rogers Sportsnet (Canada), TDN (Central America), Supersport (Subsaharan Africa), JSports (Japan), Sky Sports (New Zealand), LeTV (China) and SBS (Australia) • Coverage of the Amgen Tour of California on NBCSN (7 premiere telecasts) delivered an average of 126,286 viewers • The final Sunday’s coverage of the Amgen Tour of California on NBC attracted 596,000 viewers • Top International Broadcaster Eurosport averaged 1,056,625 live viewers per stage

6 7 7 LIFESTYLE FESTIVAL

8 8 9 194 598 TOTAL THOUSAND THOUSAND VIEWERSHIP VIEWERS VIEWERS 11,300,000 +7% +27% +11% HOUSEHOLDS

2014 2015 2014 2015 2015 2016

DIGITAL 5,353 MEDIA 1,266,277 SESSIONS Mobile STORIES App 5.41 BILLION 692,397 +66% IMPRESSIONS UNIQUE USERS

205,624 INSTALLS

Website • Traffic 2,900,000 page views / 1,266,000 sessions (+8% from 2015) • Traffic during Race Week: 764,000 (+7.8% from 2015) • Digital Race Program: 11,504 unique visitors viewed 198,871 pages (14 pages per visit)

Microsoft tour tracker • 181,836 hours streamed, Average of 48 min per session (Increase from 40 min per session in 2015) • Website Tour Tracker Platform: 152,000 users / 213,000 sessions / 274,000 page views (+8% from 2015) • Mobile App: 120,000 active users / 539,000 sessions / 5.5M page views (+25% from 2015)

10 9 11 SOCIAL MEDIA FACEBOOK, TWITTER AND INSTAGRAM ACHIEVED OVER 31M TOTAL REACH (+10% FROM 2015) 189,070 TOTAL FOLLOWERS ON FACEBOOK, INSTAGRAM, +33% AND TWITTER

2015 2016

ENGAGED 6.88 MILLION SNAP VIEWS • Facebook –– Facebook – Reach averaged 677,464 users per day (+35% from 2015) • Twitter –– Twitter – Averaged 244,732 impressions per day (+33% from 2015)

+23%+23%+23% +10%+10%+10% +49%+49%+49%

201520152015 201620162016 201520152015 201620162016 201520152015 201620162016 1012 13 194 598 TOTAL THOUSAND THOUSAND VIEWERSHIP VIEWERS VIEWERS 11,300,000 +7% +27% +11% HOUSEHOLDS

2014 2015 2014 2015 2015 2016

MARKETING AND PR 1,266,277 SESSIONS Mobile 5.41 BILLION App IMPRESSIONS 692,397 +66% UNIQUE USERS

205,624 INSTALLS

Marketing • Email/Website/Digital –– 25.2 million digital impressions from Wall Street Journal, Los Angeles Times, Southern California News Group, Velonews, Cyclingnews, Cyclingtips, ACTIVE Network, and other media partners –– 2.8 million emails distributed over 76 communications –– 948,936 unique users tracked to the official amgentourofcalifornia.com website (+98% from 2015) • Sweepstakes –– 33,002 total sweepstakes entries • Grassroots –– Over 489,000 (+24% from 2015) fans reached by the Road Team prior to the race at 23 special and grassroots event activations over 29 days • Time Warner Cable –– 34,762 television commercials aired to promote the Amgen Tour of California (+110% from 2015) PR • 5,353 stories secured including the following outlets: Today Show, USA Today, Associated Press, ESPN.com, Los Angeles Times, New York Times, • Yahoo! Sports, San Francisco Chronicle, Sports Illustrated and more (+349% from 2015) • 30 International Media Outlets from 12 countries covered the race including three invited media –– The Sun, UK (8,200,000 readers/day) –– L’Equipe, France (Print: 2.3M readers/day, Website: 101M monthly readers) –– Tour Magazine, Germany (16.3M reached via German sports websites) • Content Distribution: Daily Race Summaries to over 4,000 international journalists 14 11 15 JERSEYS

1216 17 BREAKAWAY FROM CANCER® RIDER SIGN- IN

18 13 19 MEN’S AND WOMEN’S KICK-OFF PRESS CONFERENCES

1420 21 MEN’S AND WOMEN’S TEAM PRESENTATION EVENT

22 15 23 VIP HOSPITALITY

1624 25 ZD WINES TASTING EVENTS

26 17 27 L’ÉTAPE CALIFORNIA AND ZWIFT RIDE SERIES

1828 29 WEEKLY ACTIVITY PARTICIPATION

CYCLING 71%

WORKING OUT AT THE GYM 30%

RUNNING 30%

SWIMMING 14%

YOGA 14%

SPINNING CLASSES 9% EVENT SURVEY RESULTS EDUCATION More than EIGHT IN TEN attendees OVERVIEW areCROSS-FIT likely to try a new product7% or service if it comes from an Amgen • Sample Size: 1,070 Tour of California sponsor 60% • Markets: Folsom, Santa Rosa, Sacramento NONE 7% • Amgen Tour of California attracts a highly affluent consumer segment that is loyal to the event and has a very high propensity to support race partners HAVE A BACHELOR’S DEGREE OR HIGHER • Segment particularly well-suited for premium/luxury partners MEDIAN AGE 67% of AmgenTOC Attendees own/plan to own wearables 82% U.S. Average – 35% in 47 next three years

GENDER 60% 57% 55% 54% 53%

40% 55% 45%

28% of attendees fly at least 12x per year (more than a month) 34% Compared to U.S. Average of 7% flying at least 4x per year of attendees stay at a hotel MAJOR MAJOR MLB MAJOR NBA NFL at least 12x per year (more MOTORSPORTS RODEO ENDURANCE than once a month) EVENT EVENT SPORTS EVENT 30 19 31 EVENT SURVEY RESULTS ACTIVE LIFESTYLE WEEKLY ACTIVITY PARTICIPATION MEDIAN HOUSEHOLD $130K INCOME 71% 70% OwnTheir Home Of attendees ride their bike CYCLING 71% 1 TIME /WEEK WORKING OUT $57K 93% AT THE GYM 30% Of attendees $52K OWN A ROAD BIKE RUNNING 30% 85% Have Credit Cards 2.5 SWIMMING 14% Average number of US CA ROAD BIKES YOGA 14% per attendee household SPINNING $38,000 CLASSES 9% Median Expected 93% Budget for Next Vehicle Attendees regularly exercise 2+ TIMES/WEEK CROSS-FIT 7% 66% NONE 7% attended AmgenTOC in the past 2032 33 STAGE 1 SAN DIEGO (OVERALL START) PRESENTED BY:

AMGEN OVERALL LEADER Peter SAGAN –

STAGE 1st Place – Peter SAGAN, TINKOFF 2nd Place Wouter WIPPERT, CANNONDALE PRO 3rd Place – , LOTTO NL – JUMBO

JERSEY WINNERS Lexus KOM – Oscar CLARK, HOLOWESKO | CITADEL RACING TEAM Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Dylan GROENEWEGEN, LOTTO NL – JUMBO Breakaway from Cancer® Most Courageous – Jacob RATHE, JELLY BELLY P/B MAXXIS

34 21 35 STAGE 2 SOUTH PASADENA - SANTA CLARITA PRESENTED BY:

AMGEN OVERALL LEADER – CANNONDALE PRO CYCLING TEAM

STAGE 1st Place – Ben KING, CANNONDALE PRO CYCLING TEAM 2nd Place – Evan HUFFMAN, RALLY CYCLING 3rd Place – , TEAM KATUSHA

JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Daniel EATON, UNITEDHEALTHCARE PRO CYCLING Breakaway from Cancer® Most Courageous – William BARTA, AXEON HAGENS BERMAN CYCLING TEAM

2236 37 STAGE 3 THOUSAND OAKS - SANTA BARBARA COUNTY PRESENTED BY:

AMGEN OVERALL LEADER Julian ALAPHILIPPE – ETIXX – QUICK STEP

STAGE 1st Place – Julian ALAPHILIPPE – ETIXX, QUICK STEP 2nd Place – Peter STETINA – TREK, SEGAFREDO 3rd Place – George BENNETT – LOTTO NL, JUMBO

JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Neilson POWLESS, AXEON HAGENS BERMAN CYCLING TEAM Breakaway from Cancer® Most Courageous – Gregory DANIEL, AXEON HAGENS BERMAN CYCLING TEAM

38 23 39 STAGE 4 MORRO BAY - MONTEREY COUNTY PRESENTED BY: AT LAGUNA SECA

AMGEN OVERALL LEADER Julian ALAPHILIPPE – ETIXX – QUICK STEP

STAGE 1st Place – Peter SAGAN, TINKOFF 2nd Place – , BMC RACING TEAM 3rd Place – , TEAM DIMENSION DATA

JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Neilson POWLESS, AXEON HAGENS BERMAN CYCLING TEAM Breakaway from Cancer® Most Courageous – , TEAM DIMENSION DATA

2440 41 STAGE 5 LODI - SOUTH LAKE TAHOE PRESENTED BY:

AMGEN OVERALL LEADER Julian ALAPHILIPPE – ETIXX – QUICK STEP

STAGE 1st Place – Tom SKUJINS, CANNONDALE PRO CYCLING TEAM 2nd Place – , RALLY CYCLING 3rd Place – Xabier ZANDIO, TEAM SKY

JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Neilson POWLESS, AXEON HAGENS BERMAN CYCLING TEAM Breakaway from Cancer® Most Courageous – Tom SKUJINS, CANNONDALE PRO CYCLING TEAM

42 25 43 STAGE 6 FOLSOM () PRESENTED BY:

AMGEN OVERALL LEADER Julian ALAPHILIPPE – ETIXX – QUICK STEP

STAGE 1st Place – Rohan DENNIS, BMC RACING TEAM 2nd Place – , CANNONDALE PRO CYCLING TEAM 3rd Place – Taylor PHINNEY, BMC RACING TEAM

JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Neilson POWLESS, AXEON HAGENS BERMAN CYCLING TEAM Breakaway from Cancer® Most Courageous – Tom SKUJINS, CANNONDALE PRO CYCLING TEAM

2644 45 STAGE 7 SANTA ROSA PRESENTED BY:

AMGEN OVERALL LEADER Julian ALAPHILIPPE – ETIXX – QUICK STEP

STAGE 1st Place – Alexander KRISTOFF, TEAM KATUSHA 2nd Place – Peter SAGAN, TINKOFF 3rd Place – , TEAM SKY

JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Neilson POWLESS, AXEON HAGENS BERMAN CYCLING TEAM Breakaway from Cancer® Most Courageous – Tom SKUJINS, CANNONDALE PRO CYCLING TEAM

46 27 47 STAGE 8 SACRAMENTO PRESENTED BY:

AMGEN OVERALL WINNER Julian ALAPHILIPPE – ETIXX – QUICK STEP

STAGE 1st Place – Mark CAVENDISH, TEAM DIMENSION DATA 2nd Place – Peter SAGAN, TINKOFF 3rd Place – Alexander KRISTOFF, TEAM KATUSHA

OVERALL JERSEY WINNERS Lexus KOM – Evan HUFFMAN, RALLY CYCLING Visit California Sprint – Peter SAGAN, TINKOFF SRAM Best Young Rider – Neilson POWLESS, AXEON HAGENS BERMAN CYCLING TEAM Breakaway from Cancer® Most Courageous – Tom SKUJINS, CANNONDALE PRO CYCLING TEAM

2848 49 WOMEN’S 1 – SOUTH LAKE TAHOE PRESENTED BY

AMGEN OVERALL LEADER Megan GUARNIER – BOELS DOLMANS CYCLING TEAM

STAGE 1st Place – Megan GUARNIER, BOELS DOLMANS CYCLING TEAM 2nd Place – Emma JOHANSSON, WIGGLE HIGH5 3rd Place – , TWENTY16 – RIDEBIKER

JERSEY WINNERS Lexus QOM – Sara POIDEVIN, RALLY CYCLING Visit California Sprint – Sarah STOREY, PODIUM AMBITION PRO CYCLING P/B CLUB LA SANTA SRAM Best Young Rider – Rossella RATTO, CYLANCE Breakaway From Heart Disease® Most Courageous – Sarah STOREY, PODIUM AMBITION PRO CYCLING P/B CLUB LA SANTA

50 29 51 WOMEN’S RACE STAGE 2 – FOLSOM () PRESENTED BY

AMGEN OVERALL LEADER Megan GUARNIER – BOELS DOLMANS CYCLING TEAM

STAGE 1st Place – TWENTY 16 – RIDEBIKER 2nd Place – BOELS DOLMANS CYCLING TEAM 3rd Place – UNITEDHEALTHCARE

JERSEY WINNERS Lexus QOM – Sara POIDEVIN, RALLY CYCLING Visit California Sprint – Sarah STOREY, PODIUM AMBITION PRO CYCLING P/B CLUB LA SANTA SRAM Best Young Rider – Rossella Ratto – Cylance Breakaway From Heart Disease® Most Courageous – Sarah STOREY, PODIUM AMBITION PRO CYCLING P/B CLUB LA SANTA

3052 53 WOMEN’S RACE STAGE 3 – SANTA ROSA PRESENTED BY

AMGEN OVERALL LEADER Megan GUARNIER – BOELS DOLMANS CYCLING TEAM

STAGE 1st Place – Marianne VOS, RABO LIV WOMEN CYCLING TEAM 2nd Place – Coryn RIVERA, UNITEDHEALTHCARE 3rd Place – Emma JOHANSSON, WIGGLE HIGH5

JERSEY WINNERS Lexus QOM – Mara ABBOTT, WIGGLE HIGH5 Visit California Sprint – Megan GUARNIER, BOELS DOLMANS CYCLING TEAM SRAM Best Young Rider – Chloe DYGERT, TWENTY16 – RIDEBIKER Breakaway From Heart Disease® Most Courageous – Mara ABBOTT, WIGGLE HIGH5

54 31 55 WOMEN’S RACE STAGE 4 – SACRAMENTO PRESENTED BY

AMGEN OVERALL WINNER Megan GUARNIER – BOELS DOLMANS CYCLING TEAM

STAGE 1st Place – Kirsten WILD, HITEC PRODUCTS 2nd Place – , CANYON//SRAM 3rd Place – Marianne VOS, RABO LIV WOMEN CYCLING TEAM

OVERALL JERSEY WINNERS Lexus QOM – Mara ABBOTT, WIGGLE HIGH5 Visit California Sprint – Megan GUARNIER, BOELS DOLMANS CYCLING TEAM SRAM Best Young Rider – Chloe DYGERT, TWENTY16 – RIDEBIKER Breakaway From Heart Disease® Most Courageous – Shara GILLOW – RABO LIV WOMEN CYCLING TEAM

3256 57 33 2016 KEY METRICS

• Largest annual spectator sporting event in California and largest cycling event in North America • Most competitive field in race history: 7 men’s winners in 8 days, 4 women’s winners in 4 days • First French men’s winner, Julian Alaphilippe (also the youngest at 23 years old) • Women’s Race joined the inaugural UCI Women’s World Tour, winner Megan Guarnier is the current top rider in the world • World-class field of male and female riders representing 33 countries in 2016

BROADCAST The Amgen Tour of California is broadcast in over 200 countries and territories worldwide via 24 media partners:

• Major broadcast partners include NBC (US), Eurosport (Europe), Eurosport Asia Pac (Asia and Pacific), Rogers Sportsnet (Canada), TDN (Central America), Supersport (Subsaharan Africa), JSports (Japan), Sky Sports (New Zealand), LeTV (China) and SBS (Australia) • Worldwide News Outlets: Sky Sports News, SNTV, Eurovision, Reuters, Perform • The Amgen Tour of California is also proud to provide global live coverage to the Armed Forces Network, which is accessible to military personnel posted on active duty around the globe

Nielsen • Global audience 11.3M Viewers • Coverage of the Amgen Tour of California on NBCSN (7 premiere telecasts) delivered an average of 126,286 viewers • The final Sunday’s coverage of the Amgen Tour of California on NBC attracted 596,000 viewers • Top International Broadcaster Eurosport averaged 1,056,625 live viewers per stage

TRADITIONAL MEDIA • 5.41B online, print and broadcast media impressions (+39% from 2015) • 5,353 stories secured including the following outlets: Today Show, USA Today, Associated Press, ESPN.com, Los Angeles Times, New York Times, Yahoo! Sports, San Francisco Chronicle, Sports Illustrated and more (+349% from 2015) • 30 International Media Outlets from 12 countries covered the race including three invited media o The Sun, UK (8,200,000 readers/day) o L’Equipe, France (Print: 2.3M readers/day, Website: 101M monthly readers) o Tour Magazin, Germany (16.3M reached via German sports websites) • Content Distribution: Daily Race Summaries to over 4,000 international journalists

SOCIAL MEDIA • Facebook, Twitter and Instagram achieved over 31M total reach (+10% from 2015) • Snapchat Featured Story (Southern California) on May 15 engaged 430,000 unique viewers with 6.88M snap views • 189,070 followers on Facebook, Twitter & Instagram (+24% from 2015) • Facebook – Reach averaged 677,464 users per day (+35% from 2015), 16 individual posts reached 100,000+ users • Largest Facebook post reached 987,229 fans (Highlight of World Champion Peter Sagan winning Stage 1) • Twitter – Race week achieved 1,957,867 impressions over eight days (+33% from 2015) • Twitter – Averaged 244,732 impressions per day (+33% from 2015) • Collaboration with the Tour de France social media: Facebook 2.0M fans / Twitter 2.45M followers

MOBILE AND DIGITAL • Website o Website Traffic 2,900,000 page views / 1,266,000 sessions (+8% from 2015) o Website Traffic during Race Week: 764,000 (+7.8% from 2015) o Digital Race Program: 11,504 unique visitors viewed 198,871 pages (14 pages per visit) • Microsoft tour tracker o 181,836 hours streamed, Average of 48 min per session (Up from 40 min per session in 2015) o Website Tour Tracker Platform: 152,000 users / 213,000 sessions / 274,000 page views (+8% from 2015) o Mobile App: 120,000 active users / 539,000 sessions / 5.5M page views (+25% from 2015)

MARKETING • Email/Website/Digital o 25.2 million digital impressions from Wall Street Journal, Los Angeles Times, Southern California News Group, Velonews, Cyclingnews, Cyclingtips, ACTIVE Network, and other media partners o 2.8 million emails distributed over 76 communications o 948,936 unique users tracked to the official amgentourofcalifornia.com website (+98% from 2015) • Sweepstakes o 33,002 total sweepstakes entries o 13,461 new email addresses added to the e-Newsletter database through sweepstakes • Grassroots o Over 489,000 (+24% from 2015) fans reached by the Road Team prior to the race at 23 special and grassroots event activations over 29 days • Time Warner Cable o 34,762 television commercials aired to promote the Amgen Tour of California (+110% from 2015)

34

ATTACHMENT 3

HOST CITY BENEFITS AND OPPORTUNITIES WOMEN’S STAGE START – ELK GROVE

Bring the world to your city as a host for the Amgen Tour of California. The Tour provides a powerful platform to gain worldwide exposure, create economic impact and provide priceless experiences for local residents, supporters and dignitaries. Each official Amgen Tour of California Host City will receive an attractive package of benefits to assist with local fundraising efforts, to provide hospitality for key guests, and to promote and market the Host City while driving in-bound tourism. Below is a list of the benefits the Amgen Tour of California will be providing:

A. LOC Revenue Generation Local partnership packages Booths in Lifestyle Festival: Five (5) Festival booths – 10’ x 10’ tent, including • (1) 8’ table and 2 chairs for each booth located at respective start/finish line • area Promotional and charitable auction items; One (1) Autographed 2016 Amgen Tour of California Jersey; Two (2) 2016 Team Signed Jerseys (*specific team • jerseys contingent upon team jersey availability) VIP Experiences o Two (2) seats in VIP car for respective stage • o Two (2) VIP finish line experiences for respective stage (which include VIP hospitality pass, green room area access and press conference access)

B. Race Hospitality LOC VIP area located at respective start/finish line, which can be used for hospitality or revenue generation (to be used in sponsor packages, VIP • entertaining, value-in-kind, etc., not for individual re-sale). Tour to provide space, tent, tables and chairs; with at least 900 square feet of tent covered space; LOC responsible for catering, décor, linens, staffing, etc. Twenty (20) VIP Hospitality passes for the Official tour hospitality tent located at respective start/finish line • Opportunity to purchase additional passes at a preferred price Opportunity to showcase a local flavor in the Official tour hospitality tent • (10’ x 10’ space) • Opportunity to have local dignitaries and local partners on stage to participate in a portion of the start/awards ceremonies • C. Host City Publicity and Marketing Television: Television rights and production are owned and controlled by Tour. Each Host City will be provided the opportunity to submit video of City landmarks which may be integrated in the race broadcast.

35 In 2016, the race was seen live daily for 2 hours on NBCSN and NBC Sports on the final Sunday. Overall, the race was broadcast to over 200 countries and territories worldwide in partnership with Amaury Sport Organisation (ASO).

In 2017, we expect to deliver the following to each Host City: • One (1) 30-second commercial unit on the men’s national broadcast o No pass through Rights to local partners o Please note, the women’s race does not have live network coverage but will streamed via our Tour Tracker application

Website/Online • Dedicated city page on official website with the opportunity to incorporate local partner logos, tourism information, ancillary events, etc. • Hotlink from official website to individual LOC sites for local partner acknowledgement • Dedicated email sent out to tour database for each stage, promoting each Host City, activities and events • Iconic city image to be placed on tour homepage for a one-week period • Inclusion in Local Events Schedule • The opportunity to provide content and photos for social media integration within tour platforms • Tour Tracker -:15 Commercial for Tour Tracker Commercial rotation

Marketing/Advertising Benefits • Official “Host City” Flyers (2,000) • Official “Host City” Posters (100) • An electronic vector file that can be customized with local information and local partners • Royalty-free license to use tour race footage to promote Host City, subject to footage and usage approval • Official City “Thank you to Local Partners Banner” to be placed on race day • One (1), half-page program ad in Official Tour Guide • Local partner ‘Thank Yous” listed in the Official Tour Guide • TV & Radio Spots provided- untagged to incorporate local partners • Eight (8) Unique Public Address Announcements made by on-site hosts from the Announcer Stage • Amgen Tour of California Gallery - Host Cities will be provided access to the LOC Gallery which contains marketing resources & templates such as: layered keyart, race images, Tour letterhead, web banners, ad mattes, radio/TV spots, posters & flyer templates, signage templates, etc. • Six (6) Unique Big Screen commercial units to be shown on big-screens at finish line which can be used for approved LOC partners • AEG to create loop with the local partners for each respective city/stage

36 • Opportunity to provide eight (8) on-course banners for one (1) pre-approved local partner. Location of banners to be determined by tour

*Benefits and opportunities subject to change ** Please note that there are partnership categories that are off limits to Host Cities due to event exclusivity. The Tour will provide a list of closed categories as well as a a list of categories and companies that are open to solicit on a local level

HOST CITY REQUIREMENTS – STAGE START As a partner of the Amgen Tour of California, a Stage Start Host City is required to provide the following support and assume all related costs as part of their bid submission.

RACE OPERATIONS POLICE SERVICES - Local (city and/or county and unincorporated areas if applicable) police services and related costs are the responsibility of the Host City. In coordination with California Highway Patrol (CHP), CalTrans, as well as the Tour’s motor and road marshals and in conjunction with the LOC volunteer program, local police provide safe road closures, which may include fixed-post positions, traffic control, crowd control, enforcing no-parking zones and maintaining general public safety.

PUBLIC WORKS AND ROAD SERVICES - Local public works and road services are the responsibility of the Host City. The Host City will absorb the cost for all services for road closures and course preparation within the city/county (and unincorporated areas if applicable) limits. These services are necessary to support police efforts to ensure road closures and the safety of the course. These services include: Detours and traffic rated detour equipment (Tour will provide 3,000 feet of crowd control fencing at the start lines*) • Barricades Cones • Contracted traffic control services • (2) Scissor lifts/(1) Fork Lift** • Printing/posting of ‘No Parking’ signs • Removal/restoration and street repair • Distribution of notices to residents advising of road closures and providing a • “hotline” available to residents and businesses to handle issues related to • closures Access to non-potable water for truss water barrel supports

* Exact• amount of fencing varies depending on the venue *** Scissor Lift and Fork Lift specs can be provided upon request. Fork Lift must be 5,000 lb. warehouse lifts

RACE ROUTE/CIRCUITS –The decision to incorporate either Start or Finish circuits into a Tour stage must be mutually agreed upon by the Tour and Host City. The Host

37 City will absorb the cost for all services and infrastructure necessary to conduct circuits even if it extends outside of the city limits, including traffic control, permits and requirements for all roadways not under city jurisdictions. There can be no parked vehicles on the circuit.

Host City and the Tour will agree on the race route that is within the city limits. Portions of the route may require “No Parking”. The entire route must • be closed to all traffic (unless the course will only be using one side of a divided road. The course must be ready no later than 30-minutes before the start of the first rider. • The Tour must have a chance to review and comment on the operations plan that the Host City will use to secure the route and possible circuits. •

If there are road knobs, curbs, speed-bumps, etc., which impact the course and the riders’ safety, the city is financially responsible to have these elements temporarily removed and replaced.

PERMIT SERVICES - All fees associated with city/county/state (and unincorporated areas if applicable) permits and permit requirements for the operation of the event are to be procured by the Host City on behalf of the Tour. They may include, but are not limited to: City, county and state permits for stages, tents, electrical, health, alcohol, sound, and any road permit that may be required for any portion of the route • that is within the city limits of the LOC Parking - both on and off the street Alcoholic beverages - consumption in public, if served at a start, from cups, • bottles and cans, in a private VIP area • Road closures and use – all permits required for the closure and use of roads for setup and racing that may be required for any portion of the route that is • within the city limits of the LOC. Construction Permits – Includes permits for construction of staging, tents, wiring and electrical, portable generators, power equipment and a fork lift • Special and ancillary events - pre-event and race day Banners and signs - hanging and display of pre-event, race day advertising • and partner banners • Concession sales - on-site merchandise and concession stands as requested by race organizers • The LOC is responsible to provide all necessary health department contact information that pertains to the Host City 90 days prior to the event. The LOC is to make best efforts to invite health department permitting person to one of the pre- tour site visits designated by the Tour.

38 * Please identify any special permitting/restrictions that the Tour should be aware of, including Merchandise Sales, Alcohol, Signage and Sound Amplification. This may affect the options for START LINE placement.

EMT/EMS SERVICES –Host City is financially responsible for providing EMT/EMS services for the general public on the day of the Stage Start. Medical plan must be submitted to the Tour’s Technical Director. Please note that the Tour provides medical services for the athletes, team support and staff personnel, however the LOC must cover ambulance costs if the Tour contract ambulance provider is not licensed for the location.

RESIDENT/BUSINESS NOTIFICATIONS – Host City is responsible for notifying local residents and businesses within the city limits that impact the Tour; including road closures, traffic advisories, etc. In the case of a circuit or agreed upon route outside the city, notification must be made in these locations as well. Notifications should be bilingual, including an English and Spanish version.

PORTABLE TOILETS – Host City is financially responsible for securing portable toilets services or public restrooms during the day of the Stage Start. The number of units and placement of the units will be mutually agreed upon by the Host City and the Tour’s Production Director. Portable toilets are to be guaranteed to arrive the night prior to the start for the overnight crews.

WASTE MANAGEMENT – Host City is financially responsible for waste management/trash removal services during and at the conclusion of the event. Necessary supplies and services include: trash containers, roll off containers, dumpsters, recycling containers and the crews to remove full containers of liners, and replace them with fresh liners. Also needed are crews to restore the venue to its original beauty, meaning removal of trash from streets, parking lots, parking garages, curbs, city property, county property and federal property. Street sweeping is recommended the day before the event and the evening after tear down.

AMGEN BREAKAWAY EVENT Background: Four host cities will be chosen to host Amgen Breakaway events, which may include Amgen-sponsored hospitality and an approximately one- half to one mile walk along the race course that crosses the start or finish line (prior to the pros). The event will either be connected to Amgen's Breakaway from Cancer® and/or Breakaway from Heart Disease™.

The Host City is financially responsible for the following:

Grassroots community marketing support to secure 150+ local participants Marching band or other ancillary participation creating a highly visual and • compelling element included in the Breakaway Mile walk along the race • course

39 Police escort to lead the Breakaway Mile walk Parking for 75+ Breakaway Mile participant vehicles • Possible assistance identifying a local Champion who is an inspiration in the • local community, connected to either Amgen's Breakaway from • Cancer® and/or Breakaway from Heart Disease™ initiative

HOTEL ACCOMMODATIONS - ROOM BLOCKS (Stage Start) The needs described below reflect a Stage Start in which the race start for a stage takes place in the host city, with the race finish taking place in another city. Please note: A “single” room is a room with 1 bed. A “double” room is a room with 2 beds. There will be a maximum of 2 people per room regardless of room type. The double/single ratios listed below are estimates.

While the number of room nights required will not change, dates may vary due to travel patterns and will be confirmed with the city no later than December 1, 2016

The Host City is financially responsible for all costs associated with the following room allocations:

NIGHT BEFORE THE STAGE START: 80 rooms (50 double-bedded & 30 single-bedded rooms) All hotel-related parking expenses • HOTEL• REQUIREMENTS FOR THE NIGHT BEFORE THE STAGE START: Hotel rooms must be located at no more than (2) hotel properties within close proximity the Start Line area and to each other • Hotel must offer breakfast or be close to full-service restaurants Hotel must be a minimum of a 3-star property and provide television viewing • of the Tour’s broadcast partner’s network • Complimentary self-parking – open air and spacious enough for large box trucks or semi-trucks • Complimentary wireless Internet in public areas, meeting rooms, and guest rooms • Individuals will be responsible for their own incidental charges; Hotels shall not require credit/debit card pre-authorizations in excess of $50 per person • or $100 per team Hotel properties must be pre-approved by AEG

SITE• VISIT/LOC ROOMS: The Host City is financially responsible for providing the Tour with 40 hotel room nights to be used anytime from July 1, 2016 – July 1, 2017.

MEALS

40 While the number of room nights required will not change, dates may vary due to travel patterns and will be confirmed with the city no later than December 1, 2016

START CREW BREAKFAST – The Host City is financially obligated to provide breakfast (i.e. breakfast sandwiches/burritos, raw fruit, coffee) the day of the Stage Start for the start line construction crew and start advance staff (approximately 30 people). Breakfast should be served at the Start Line no later than 6:30AM.

MEDIA BREAKFAST – The Host City is financially obligated to provide a light breakfast fare for approximately 50 working media in or adjacent to the designated media workroom.

CARAVAN BOXED LUNCHES –The Host City is financially obligated to provide (350) boxed lunches for the teams and staff, to include (but not limited to): sandwich, fruit, chips, cookies. Sandwich choices to include three varieties plus a vegetarian (small percentage vegetarian). Lunches must be dropped off 2 1/2 to 3 hours prior to the race start. Caterer must box/bag lunches by type. (i.e. vegetarian, ham, etc) * The Tour will provide a box lunch RFP to assist with soliciting local caterers/restaurants

TOUR HOSPITALITY PROGRAM The Host City is financially responsible for providing the following, as it pertains to the official Tour VIP Hospitality area: The Requirements include: All food and beverage for the VIP area Food & beverage for estimated 200 guests (final guest count to be confirmed • by Tour) • VIP breakfast including high end breakfast faire for Tour official partners, VIPs and local VIPs that must include at least (1) hot breakfast item • Final menu subject to AEG approval Start Host City caterer to be contracted 90 days prior to the race and caterer • to begin coordination and preparation with Tour within 60 days of event • AEG is responsible for the overall management of caterer and on-site management of catering operation in cooperation with start city host caterer • Breakfast provision must include all service ware, utensils, plates, service platters for food, as well as ice and ice bins • Professional contracted wait/service staff to serve the breakfast (not volunteers) • Once the hospitality tent closes, the Host City will be responsible for the cleanup and removal of all trash, recyclables and left-over food and beverage • within the hospitality tent through a contracted Trash removal service Floral arrangements and décor for tables Front and back of house manpower • Table linens *The• Tour will provide a catering a catering checklist, outlining specifics •

41 TASTE OF -The “Taste of” program is a requirement for host cities to showcase the city’s local flavor. The Local Organizing Committee (LOC) is to provide catering for the official AEG / Michelob Ultra tent which will serve as the “Taste of” (local flavor) of the respective city. Guest counts will be communicated and confirmed by Tour. The LOC is also to provide a “Taste of” offering in a 10 x 10 space within the Amgen tent, which will include a sampling from a local restaurant specific to the community and/or region. *The Tour will provide a “Taste Of” checklist outlining specifics

PARKING REQUIREMENTS The Host City is obligated to provide the following parking and suggested directions to each parking area:

TEAM PARKING AND STAGING AREA – Requires a sizable lot (approximately 160 parking spaces) in close proximity to the Start Line, to accommodate team vehicles. Each team travels with a motor coach, trailer and support vehicles.

VIP PARKING – Requires parking for approximately 100 vehicles adjacent to the Start Line location.

STAFF PARKING – Requires parking for approximately 75 vehicles adjacent to the Start Line location.

MEDIA PARKING – Requires parking for a minimum of 50 vehicles adjacent to the start line area. Additional parking for up to three (3) satellite news vans trucks to accommodate live shots at the start line.

CREW PARKING – Parking must be secured for the construction crew vehicles (10 box trucks) at the start location.

AMGEN BREAKAWAY EVENT PARKING (only needed if hosting a Breakaway Event) – Requires parking for approximately 75 vehicles adjacent to the start line.

OVERNIGHT VENUE SECURITY – The Host City is financially responsible for providing overnight security for the build crew graveyard shifts at the Start and should begin the evening prior to the event to watch over equipment and crews. Hours of Security Operation are 7 PM – 7 AM and include the Start footprint. See production schedule for details.

OTHER The Host City is responsible for securing the following:

MEDIA WORKSPACE –A room to accommodate media check-in and working space for up to 50 journalists shall be provided adjacent to the start line.

RECYCLE PROGRAM

42 The Amgen Tour of California is committed to being a responsible and green event. As such, Host Cities should provide sufficient means of recycling for all areas of the event. Clearly marked recycling bins should be placed at every trash can to encourage participants to recycle. Host Cities should provide dumpsters for recyclables only and make all staff aware of the location of these dumpsters to ensure proper disposal of recyclables. These must be provided within the entire footprint. (ex: hospitality, festival, etc.)

VOLUNTEER PROGRAM The Host City is responsible for securing and organizing local volunteers for the Tour. Volunteers will assist the Tour and the LOC with coordinating activities on the day of the event. The total number of volunteers is typically 200 to 300 for a Stage Start Host City.

If the LOC decides that volunteer check-in is at a location other than the start line location, then the LOC is responsible for its own infrastructure (tents, tables, chairs, generators). The Tour will not provide these items to satellite locations.

* Please note you may be asked to extend the volunteers a short distance beyond the city limits

43 ATTACHMENT 4

City of Elk Grove – Costs Summary for Amgen Bike Tour Requirement Cost Police Services $ 25,000 Public Works Services $ 15,000 Permits $ 580 EMT/EMS Services $ - Resident/Business Notifications $ 15,000 Portable Toilets $ 2,000 Waste Management $ 8,900 Amgen Breakaway Event $ - Hotel Costs $ 12,000 Start Crew Breakfast $ 360 Media Breakfast $ 600 Caravan Boxed Lunches $ 6,300 Tour Hospitality Program Breakfast $ 3,000 Overnight Venue Security $ 720 Total $ 89,460

44