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Julian Alaphilippe AGENDA ITEM NO. 10.3 CITY OF ELK GROVE CITY COUNCIL STAFF REPORT AGENDA TITLE: Receive Information and Provide Direction on Host City Consideration for the 2017 Amgen Tour of California MEETING DATE: September 28, 2016 PREPARED BY: Kristyn Nelson, Public Affairs Manager DEPARTMENT HEAD: Andrew Keys, Interim Deputy City Manager RECOMMENDED ACTION: Receive information on the benefits, requirements, and fiscal obligations associated with hosting a Stage Start and provide direction to staff regarding the opportunity to become a host city for the 2017 Amgen Tour of California. BACKGROUND INFORMATION: The Amgen Tour of California (ATOC) is the largest annual spectator sporting event in California and the largest cycling event in North America. It is a Tour de France-style cycling road race that was launched in 2006 and is presented annually each spring by AEG, one of the leading sports and entertainment presenters in the world. The race challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines. The teams chosen to participate have included Olympic medalists, Tour de France contenders, and World Champions. In 2016, the Tour consisted of a world-class field of male and female riders representing 33 countries. A recap of the 2016 ATOC is included as Attachment 1. Key metrics for the 2016 ATOC are provided as Attachment 2. 1 Elk Grove City Council September 28, 2016 Page 2 of 3 City staff inquired with AEG about host city requirements last March. Public Affairs and Economic Development staff members were invited to attend the 2016 ATOC Time Trials in Folsom on May 20 to observe the event first-hand. On July 8, AEG asked all prospective host cities to submit a letter of interest. A letter of interest was submitted by the City Manager on July 28, 2016. AEG contacted staff on August 16 to tentatively propose a Stage Start opportunity in Elk Grove for the Women’s Race on May 13, 2017. The attached Host City Benefits and Opportunities Sheet (Attachment 3) was provided for the City’s consideration to evaluate the potential benefits and identify the various logistical and fiscal needs to accommodate a Stage Start. The ATOC has previously included the cities of Sacramento, Lodi, Davis, and Folsom among its host cities in our region. In 2016, 14 cities or destination locations were selected as Stage Start or Stage Finish hosts. Less than 3% of the state’s 482 incorporated cities are selected annually for the Tour. To be selected places a city in rare company and offers unique opportunities for statewide, national and international exposure through ATOC media channels, effectively raising the City’s economic development profile. Hosting an ATOC event is consistent with the Council’s goal to “Distinguish Elk Grove as a city with an array of opportunities for sports and cultural activities for residents of all ages and backgrounds, with venues that also promote and leverage economic growth.” It also aligns with the Council’s “Join the Movement” health and fitness campaign that encourages residents of all ages to engage in activities that support a healthy lifestyle. The host city commitment is substantial; however, it is structured to be attainable by well-organized creative communities and those with strong corporate partners. Should the Council wish to proceed forward, the City will form a Local Organizing Committee (LOC) to assist with the planning and implementation of the Stage Start Host City requirements. Opportunities to enlist corporate sponsors and other partners to offset the City’s investment are possible, working in conjunction with AEG. Initial inquiries with Visit Elk Grove (VEG) to satisfy ATOC hospitality requirements have already begun, with VEG indicating their interest to partner with the City on this event. 2 Elk Grove City Council September 28, 2016 Page 3 of 3 Next Steps • Receive direction from Council and provide our response to AEG; begin negotiation of appropriate agreements if directed by Council; and • Identify members and form Local Organizing Committee (LOC); and • LOC to work with AEG Race Director to identify Stage Start locations in Elk Grove that satisfy the ATOC Tour requirements and fulfill City marketing/branding objectives for a women’s race start on May 13, 2017; and • Attend ATOC orientations and trainings as needed. FISCAL IMPACT: City staff has used the City Benefits and Opportunities Sheet supplied by AEG to generate the attached cost estimate summary (Attachment 4). The cost to perform host city obligations is estimated at $90,000 in combined cash or equivalent donations and in-kind services. Funds allocated to economic development within the approved FY 2016-17 Budget are sufficient to support the project. Potential offsetting revenue sources or defrayed expenses may be available through event sponsorships and partnerships with VEG and/or similar organizations. ATTACHMENTS: 1. 2016 Amgen Tour of California Recap 2. 2016 Amgen Tour of California Key Metrics 3. Host City Benefits and Opportunities Sheet 4. City Cost Estimate Summary 3 2016 RECAP 4 15 BROADCAST IN Rider With Most OVER 200 #AmgenTOC Stage Wins COUNTRIES AND 9,000 TERRITORIES BROADCAST IN total hotel PETER SAGAN 15 BROADCAST IN Rider With Most BROADCASTOVER IN 200 rooms booked (2006-2016) 15 BROADCASTCOUNTRIES IN AND Rider With Most 1515#AmgenTOCOVER 200 Stage Wins OVER BROADCAST200 IN 9,000 RiderRiderCOUNTRIES With With Most Most15 AND OVERTERRITORIES 200 #AmgenTOC Stage Wins PETER RiderSAGAN With Most COUNTRIESOVER AND 200 9,000 total hotel #AmgenTOC#AmgenTOCTERRITORIES Stage Stage Wins Wins COUNTRIES AND 9,0009,000PETER SAGAN (2006-2016)#AmgenTOC Stage Wins TERRITORIESTERRITORIESCOUNTRIES AND total hotel roomstotal booked hotel 9,000 PETERPETER SAGAN SAGAN BROADCASTTERRITORIES IN rooms booked total(2006-2016) hotel Max Speed (2006-2016) PETER SAGAN rooms booked total hotel 15(2006-2016) THE FACTS AND FIGURESrooms bookedRecorded via (2006-2016) OVER 200 6800 Microsoftrooms Band booked Rider With BROADCAST Most IN BROADCAST IN YOUNGEST 64.9#AmgenTOC Stage Wins COUNTRIES AND 9,00015 (mph) 15 TERRITORIES Max Speed RIDER TO WIN LITERS OF WATER CONSUMED Rider BROADCAST With Most IN Max (Stage Speed 7) Rider WithOVER Most 200 OVER 200 #AMGENTOC total hotel BROADCAST IN PETER SAGAN Max SpeedRecorded via 15 Recorded via #AmgenTOCCOUNTRIES StageBROADCAST WinsRecorded ANDMax Speed INvia Max SpeedCOUNTRIES AND BY RIDERS 15DURINGRider With #AmgenTOC Most #AmgenTOCOVER 200 Stage BROADCAST Microsoft Wins Band IN (2006-2016) MicrosoftRecorded Band via 9,000 68009,000rooms booked 6800 TERRITORIES MicrosoftRecorded Band via BROADCAST64.9TERRITORIES IN 23 YOUNGEST Rider With Most YOUNGEST COUNTRIESOVER AND 680020064.9 1992 #AmgenTOC15 Stage Wins YOUNGEST (mph) 6800 Microsoft Band Microsoft64.9(mph) Band 15 PETER SAGAN (mph) 9,000 RIDER TO WIN total hotelPETERTERRITORIES SAGANYOUNGESTCOUNTRIESOVER6800 200 AND (Stage15 7) 64.9 JULIAN JUNE total hotel RiderLITERS With OF Most WATERRIDER CONSUMEDYOUNGESTRIDER TO WIN TO WIN LITERS OF WATER CONSUMEDOVER 200 (Stage64.9OVER(mph) 7) (Stage 200 7) total hotel #AMGENTOC #AmgenTOCPETER SAGAN Stage Wins Rider With RIDERMostCOUNTRIES TOLITERS WIN OF ANDWATERRider CONSUMED With Most (mph) (Stage 7) 9,0007 #AMGENTOCRIDER#AMGENTOC(2006-2016) TO WIN TERRITORIES LITERS(2006-2016) OF WATER CONSUMED (Stage 7) ALAPHILIPPE rooms booked (2006-2016)#AmgenTOCBY RIDERS DURING Stagerooms Wins #AmgenTOCbooked #AMGENTOCLITERS OF WATER#AmgenTOC CONSUMED StageCOUNTRIES Wins AND COUNTRIES AND 9,000rooms booked23 PETER SAGAN 9,000 #AMGENTOC#AmgenTOC StageBYBYTERRITORIES RIDERS RIDERS Wins DURING DURINGBY RIDERS #AmgenTOC #AmgenTOC DURING #AmgenTOC TERRITORIES (FIRST FRENCH WINNER)total hotel 1992 23 9,000 23 1992 BY RIDERS DURING #AmgenTOC TERRITORIES PETER SAGAN1992 23 TOTAL CALORIES Max Speed total hotel 1992 JULIAN JUNE (2006-2016) 23JULIANtotalJUNE hotel PETER SAGAN WEIGHT OF A JULIAN JUNE1992PETERJULIAN25,000 SAGANJUNE Recorded via rooms booked total7 hotel (2006-2016) 7 BURNED WHILE roomsALAPHILIPPE booked ALAPHILIPPEJULIAN JUNE 7 (2006-2016) SINGLE BIKEALAPHILIPPEMax Speed7 roomsALAPHILIPPE (2006-2016)booked 6800 Microsoft Band (FIRST FRENCH WINNER) 7 ALAPHILIPPE(FIRST FRENCH WINNER) (FIRST FRENCH WINNER) RIDING OVERTOTAL CALORIES8 DAYS TOTAL64.9 CALORIES rooms booked YOUNGEST Max Speed 2016 WOMEN’S WINNER (FIRST FRENCH WINNER)Recorded via Max Speed (mph) TOTALTOTAL CALORIES CALORIES 6800 (FIRST FRENCH MicrosoftWEIGHT WINNER) Band RIDEROF A TO WIN 25,000EquivalentWEIGHT toBURNED 52 OF A WEIGHTWHILE OF A Recorded25,000 via 25,000BURNEDTOTAL (Stage WHILECALORIES BURNED7) WHILE YOUNGEST 6.8 kg / SINGLE(mph) BIKE64.9 LITERSRecorded OFSINGLE WEIGHTWATER via BIKE OFCONSUMED A 25,000 RIDER TO WIN #AMGENTOC (Stage 7) WEIGHTRIDING OF A OVERSINGLE 8BIKE DAYS Microsoft25,000 Band RIDINGBURNED BURNEDOVER WHILE 8 DAYS WHILE 2016 WOMEN’SLITERS WINNER OF WATER CONSUMED 2016 WOMEN’SMax SpeedMax WINNER2016 Speed WOMEN’S WINNER In-N-OutMicrosoft6800SINGLE Cheese Band BIKE Burgers 64.9RIDING OVER 8 DAYS #AMGENTOC 14.99 lbs 6800YOUNGEST BY RIDERS DURINGSINGLE BIKE 64.9#AmgenTOC Max Speed (mph) Megan YOUNGESTBY RIDERS DURING #AmgenTOC2016 23WOMEN’S6.8 kg WINNER /Recorded via 6.8(mph) Equivalentkg / to6.8 52 kg / GAIN EquivalentRIDING RIDINGto 52 OVEREquivalent 8OVER toDAYS 52 8 DAYS 23 2016 WOMEN’SRecordedRIDER1992 TO WINNER WIN via CALORIES Recorded via (Stage 7) 1992 RIDER TO WIN Microsoft Band LITERS OF WATERIn-N-Out CONSUMED
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