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Northern Soul Deadline Steve Bruce on Maturing, Moving with the Times and Dealing with Growing Expectations SPONSORED by DELIVERING PERFORMANCE INSIGHTS

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Northern Soul Deadline Steve Bruce on Maturing, Moving with the Times and Dealing with Growing Expectations SPONSORED by DELIVERING PERFORMANCE INSIGHTS The magazine of the League Managers Association Issue 9: Autumn 2011 Gus Poyet Paulo Sousa Hugh Morris Bob Paisley OBE Chris Sulley Gary Ablett Brendan Rodgers Alan Curbishley LONG-TERM LEADERS How to get ahead... and stay there IF YOU CAN’T BEAT THEM... Howard Wilkinson on the lesson we should learn from Barcelona BEATING THE CLOCK How to cope with that immovable Northern soul deadline Steve Bruce on maturing, moving with the times and dealing with growing expectations SPONSORED BY DELIVERING PERFORMANCE INSIGHTS • Performance Analysis • Player Recruitment • Research & Consultancy Official Technical Partner DELIVERING PERFORMANCE INSIGHTS SINCE 1998 WWW.PROZONESPORTS.COM The end of summer, frantic last-day transfer deadline activity THE highlights the need for football to continue to review its systems and practices. MANAGERS’ A survey of business leaders questioning the most important aspects of their role would no doubt highlight the recruitment VOICE of talent to their teams as one of their primary responsibilities. The ‘recruitment process’ in the business world is an industry in “It is time the itself and one that absorbs significant investment, both financial and in terms of human capital. The process is considered and game reviewed the painstaking and employees do not move quickly from firm to firm... and certainly not on artificial deadlines. current system of In football, the recruitment of talent or ‘scouting’ has progressed significantly over recent years. It has become a highly skilled, transfer windows extremely scientific and international function. When one considers that the Barclays Premier League clubs spent in excess of £485m this summer alone then it is fair to say the stakes are high. ‘Deadline day’ and deadlines” rumours and speculation can be exciting for fans, but its structure adds significant time pressure to clubs and can undo or ignore much of the valuable work that has been done in the preceding months. Perhaps there is no perfect system, but there are elements of the current structure that are clearly flawed. In 2008 UEFA president Michel Platini implied he would like to see changes and that a review of the system should be undertaken, but to date this has not happened. The LMA’s members are at the sharp end of football’s recruitment market, it is one of the most visible and debated parts of their role. It is time that a review was implemented; a review in which the LMA should play an important role. Globally, football has never been more profitable, but a closer look at the game reveals worrying trends: the start of the season delayed in two of football’s biggest leagues, Spain and Italy; a club thrown out of the UEFA Champions League over match-fixing allegations; players’ wages continuing to spiral upwards; and the continuing issues of governance and transparency right at the top of the game. Football is the industry in which the LMA’s members earn their living. Individual issues such as the transfer window have a direct impact on a manager’s working environment; other broader issues are no less important and can have an equally significant influence on the day-to-day lives of those working in the game. The LMA and its members are keen to ensure that, as a collective, the managers in England, past and present, continue to share their knowledge and experience (from well over 100,000 games at the top level) and contribute to the strategy of the game moving forward. During the forthcoming season, we will be coordinating a series of ‘think tanks’ and forums bringing together our members, managers from across Europe and all of the game’s stakeholders, to discuss and debate football’s issues. The game – at all levels, from grass roots to national, from pan- regional to global – needs to develop more coherent, three, five and 10-year plans, that review and assess, move the game forward and place it in a strong position to tackle issues when they arise. RICHARD BEVAN LMA CEO the manager AUTUMN 2011 We’ve created an oil SO STRONG WE HAD TO ENGINEER THE TESTS TO PROVE IT. ENGINEERED WITH Today’s engines work harder, run hotter and operate under higher pressures, to demand maximum performance in these conditions you need a strong oil. That’s why we engineered Castrol EDGE, with new Fluid Strength Technology™. Proven in testing to minimise metal to metal contact, maximising engine performance and always ready to adapt wherever your drive takes you. Find out more at castroledge.com the most coveted address in golf— hamilton grand With an unparalleled location set by the 18th Green and fairway of the world’s most famous Golf Course. Hamilton Grand is being sensitively restored with an “Art Deco” interior. Offering a truly exhilarating and uniquely Scottish experience. This is a unique real estate opportunity for those who want to own a home in the birthplace of golf and in a premier destination that is rich in history. To discuss the opportunity to buy an apartment at Hamilton Grand, please contact the Sales Team at Hamilton Grand. Helen Parker: [email protected] +44 (0) 1334 468144 HamiltonGrand.co.uk This is not an offer directed to residents of any state in which registration is required, but in which registration and/or licensing requirements have not yet been met. California residents please refer to the Hamilton Grand website (HamiltonGrand.co.uk/legal) for further disclaimer. This advertising material is being used for the purpose of soliciting sales of vacation membership timeshare interests. — WELCOME — THE BACK OFFICE 46 Mind Games 22 26 Mike Carson examines the negative internal monologue; and outlines a strategy to help silence it Beat 48 The Technical Area the clock Howard Wilkinson pays tribute to FC Deadlines... Barcelona and reveals the one lesson and learning we should all learn from their success to love them 50 The Coach’s View 8 Leeds United’s academy manager 30 Chris Sulley reveals some of his 38 KICKING OFF findings from a recent study into 8 From The Dugout European player development All of the latest developments from 53 Financial Insights within the LMA and across the Greg B Davies of Barclays Wealth wider business of football stresses the need for considered 12 Get On With The Game action in a volatile market Richard Scudamore, chief executive of 56 Health and Wellbeing the Barclays Premier League, outlines Dr Dorian Dugmore offers useful 32 his organisation’s latest initiative advice on lifestyle management 14 Talking Point 58 Castrol Analysis 50 Leading criminal lawyer Jeremy Are the newly-promoted teams Summers explains the ramifications of destined for relegation? Not the recently introduced Bribery Act according to the Castrol EDGE data LEADERS 16 Steve Bruce Sunderland manager Steve Bruce talks about his management career to date and the new challenge of meeting raised expectations 22 Gus Poyet Brighton’s fans seem to wear 12 permanent smiles these days; we find out why from the man responsible 26 Paulo Sousa LMA PEOPLE 64 Having left England’s ‘hire and fire’ 60 Manager of the Year culture behind him (for now), the Behind the scenes at the 19th former Portugal international is facing LMA Annual Awards Dinner a new challenge in Hungary 64 Hall of Fame 30 The Insider A look back at the life and career Gary Ablett talks candidly about his of Liverpool legend Bob Paisley continuing battle with cancer and his 67 Brendan Rodgers plans for life after football How the Swansea City manager gave 32 The Outsider himself a (real) mountain to climb With English cricket flying high, we 69 Alan Curbishley speak to the ECB’s Hugh Morris about The LMA committee member reports how the country has achieved its back from this summer’s Barclays Asia success and where it goes from here Trophy tournament in Hong Kong 70 Stoppage Time THE BUSINESS The new Libya unveils itself and its 34 Staying Ahead flag to the world through football Business leaders reveal the secrets of their long-term success 38 Meeting That Deadline “Management’s not Some useful advice on how best to just about picking beat the ticking clock 42 Making Your Mark teams and winning How to succeed with a new venture; 16 matches” Steve Bruce even in the most competitive market the manager AUTUMN 2011 KICKING OFF — NEWS — KICKING OFF news and views from the dugout TRANSFER SPEND RETURNS TO RECORD LEVELS Spending by Barclays Premier League League clubs; those most strongly clubs approaches £500m during 2011 competing for domestic and European summer transfer window success and the consequent financial rewards,” said Dan Jones, a partner in Spending by the Barclays Premier League Deloitte’s Sports Business Group. clubs during this summer’s transfer window One notable difference in this season’s showed a marked increase over activity spending patterns was that more money in the same period last season, according was spent between English clubs than has to figures published by business analyst been the case in recent seasons. Fees paid to Deloitte. This increase means that England’s overseas clubs amounted to roughly £205m, top clubs are once again spending at the down 25 per cent on the previous season. levels last seen between 2007 and 2009. “The football authorities’ encouragement This summer’s combined figure of £485m of home grown players has contributed was an increase of almost £120m over last towards the increased scale of fees for summer’s outlay, an uplift of 33 per cent. the transfer of young English talent this Five of the top flight clubs – Arsenal, summer,” said Jones. Chelsea, Liverpool, Manchester City and This upward trend is not confined to the Manchester United – each spent more Barclays Premier League, as spending was 8 9 than £50m on transfers during the summer also notably higher than last season in the (amounting to roughly 66 per cent of the npower Championship (where clubs spent entire division’s spending), while Stoke City £30m) and in some of the major European Sergio Aguero’s €40m transfer from Atletico Madrid to broke their transfer record by signing Peter leagues.
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