sign in sign up
<<
Home , Barry Fry, Nigel Adkins, Ray Wilkins, Tommy Burns (footballer)

The magazine of the League Managers Association Issue 9: Autumn 2011

Gus Poyet Hugh Morris OBE Chris Sulley Gary Ablett Alan Curbishley

LONG-TERM LEADERS How to get ahead... and stay there IF YOU CAN’T BEAT THEM... Howard Wilkinson on the lesson we should learn from Barcelona

BEATING THE CLOCK How to cope with that immovable Northern soul deadline on maturing, moving with the times and dealing with growing expectations SPONSORED BY DELIVERING PERFORMANCE INSIGHTS

• Performance Analysis • Player Recruitment • Research & Consultancy

Official Technical Partner

DELIVERING PERFORMANCE INSIGHTS SINCE 1998 WWW.PROZONESPORTS.COM The end of summer, frantic last-day transfer deadline activity THE highlights the need for football to continue to review its systems and practices. MANAGERS’ A survey of business leaders questioning the most important aspects of their role would no doubt highlight the recruitment VOICE of talent to their teams as one of their primary responsibilities. The ‘recruitment process’ in the business world is an industry in “It is time the itself and one that absorbs significant investment, both financial and in terms of human capital. The process is considered and game reviewed the painstaking and employees do not move quickly from firm to firm... and certainly not on artificial deadlines. current system of In football, the recruitment of talent or ‘scouting’ has progressed significantly over recent years. It has become a highly skilled, transfer windows extremely scientific and international function. When one considers that the Barclays clubs spent in excess of £485m this summer alone then it is fair to say the stakes are high. ‘Deadline day’ and deadlines” rumours and speculation can be exciting for fans, but its structure adds significant time pressure to clubs and can undo or ignore much of the valuable work that has been done in the preceding months. Perhaps there is no perfect system, but there are elements of the current structure that are clearly flawed. In 2008 UEFA president implied he would like to see changes and that a review of the system should be undertaken, but to date this has not happened. The LMA’s members are at the sharp end of football’s recruitment market, it is one of the most visible and debated parts of their role. It is time that a review was implemented; a review in which the LMA should play an important role. Globally, football has never been more profitable, but a closer look at the game reveals worrying trends: the start of the season delayed in two of football’s biggest leagues, Spain and Italy; a club thrown out of the UEFA Champions League over match-fixing allegations; players’ wages continuing to spiral upwards; and the continuing issues of governance and transparency right at the top of the game. Football is the industry in which the LMA’s members earn their living. Individual issues such as the transfer window have a direct impact on a manager’s working environment; other broader issues are no less important and can have an equally significant influence on the day-to-day lives of those working in the game. The LMA and its members are keen to ensure that, as a collective, the managers in England, past and present, continue to share their knowledge and experience (from well over 100,000 games at the top level) and contribute to the strategy of the game moving forward. During the forthcoming season, we will be coordinating a series of ‘think tanks’ and forums bringing together our members, managers from across Europe and all of the game’s stakeholders, to discuss and debate football’s issues. The game – at all levels, from grass roots to national, from pan- regional to global – needs to develop more coherent, three, five and 10-year plans, that review and assess, move the game forward and place it in a strong position to tackle issues when they arise.

RICHARD BEVAN LMA CEO

the manager AUTUMN 2011 We’ve created an oil so strong We had to engineer the tests to prove it.

engineered With

Today’s engines work harder, run hotter and operate under higher pressures, to demand maximum performance in these conditions you need a strong oil. That’s why we engineered Castrol EDGE, with new Fluid Strength Technology™. Proven in testing to minimise metal to metal contact, maximising engine performance and always ready to adapt wherever your drive takes you. Find out more at castroledge.com

the most coveted address in golf— hamilton grand

With an unparalleled location set by the 18th Green and fairway of the world’s most famous Golf Course. Hamilton Grand is being sensitively restored with an “Art Deco” interior. Offering a truly exhilarating and uniquely Scottish experience.

This is a unique real estate opportunity for those who want to own a home in the birthplace of golf and in a premier destination that is rich in history.

To discuss the opportunity to buy an apa rtment at Hamilton Grand, please contact the Sales Team at Hamilton Grand.

Helen Parker: [email protected]

+44 (0) 1334 468144 HamiltonGrand.co.uk

This is not an offer directed to residents of any state in which registration is required, but in which registration and/or licensing requirements have not yet been met. California residents please refer to the Hamilton Grand website (HamiltonGrand.co.uk/legal) for further disclaimer. This advertising material is being used for the purpose of soliciting sales of vacation membership timeshare interests. — WELCOME —

THE BACK OFFICE 46 Mind Games 22 26 Mike Carson examines the negative internal monologue; and outlines a strategy to help silence it Beat 48 The Technical Area the clock Howard Wilkinson pays tribute to FC Deadlines... Barcelona and reveals the one lesson and learning we should all learn from their success to love them 50 The Coach’s View 8 Leeds United’s academy manager 30 Chris Sulley reveals some of his 38 KICKING OFF findings from a recent study into 8 From The Dugout European player development All of the latest developments from 53 Financial Insights within the LMA and across the Greg B Davies of Barclays Wealth wider business of football stresses the need for considered 12 Get On With The Game action in a volatile market Richard Scudamore, chief executive of 56 Health and Wellbeing the Barclays Premier League, outlines Dr Dorian Dugmore offers useful 32 his organisation’s latest initiative advice on lifestyle management 14 Talking Point 58 Castrol Analysis 50 Leading criminal lawyer Jeremy Are the newly-promoted teams Summers explains the ramifications of destined for relegation? Not the recently introduced Bribery Act according to the Castrol EDGE data

LEADERS 16 Steve Bruce Sunderland manager Steve Bruce talks about his management career to date and the new challenge of meeting raised expectations 22 Gus Poyet Brighton’s fans seem to wear 12 permanent smiles these days; we find out why from the man responsible 26 Paulo Sousa LMA PEOPLE 64 Having left England’s ‘hire and fire’ 60 Manager of the Year culture behind him (for now), the Behind the scenes at the 19th former Portugal international is facing LMA Annual Awards Dinner a new challenge in Hungary 64 Hall of Fame 30 The Insider A look back at the life and career Gary Ablett talks candidly about his of Liverpool legend Bob Paisley continuing battle with cancer and his 67 Brendan Rodgers plans for life after football How the Swansea City manager gave 32 The Outsider himself a (real) mountain to climb With English cricket flying high, we 69 Alan Curbishley speak to the ECB’s Hugh Morris about The LMA committee member reports how the country has achieved its back from this summer’s Barclays Asia success and where it goes from here Trophy tournament in Hong Kong 70 Stoppage Time THE BUSINESS The new Libya unveils itself and its 34 Staying Ahead flag to the world through football Business leaders reveal the secrets of their long-term success 38 Meeting That Deadline “Management’s not Some useful advice on how best to just about picking beat the ticking clock 42 Making Your Mark teams and winning How to succeed with a new venture; 16 matches” Steve Bruce even in the most competitive market

the manager AUTUMN 2011

SCHOOL OF SCHOOL OF FOOTBALL The business of football now has its own higher education institution. The UCFB College Business, of Football based at Burnley FC, will deliver degree courses in the sport’s operational and business facets. chief FA Former executive Brian Barwick will chair the college’s advisory board, while former Government advisor (and Burnley fan) Alastair Campbell fan) Alastair Campbell is also involved. One notable difference in this season’s season’s in this notable difference One is not confined to the trend This upward League clubs; those most strongly strongly League clubs; those most and European competing for domestic financial success and the consequent a partner in Jones, said Dan rewards,” Group. Business Sports Deloitte’s money that more spending patterns was than has clubs English was spent between paid to seasons. Fees been the case in recent £205m, amounted to roughly clubs overseas season. 25 per cent on the previous down encouragement “The football authorities’ has contributed players of home grown scale of fees for the increased towards talent this English the transfer of young said Jones. summer,” was League, as spending Premier Barclays also notably higher than last season in the clubs spent (where Championship npower £30m) and in some of the major European domestic difficulties leagues. “Despite delaying the start of their seasons, transfer spending was considerably up amongst said Jones. A and La Liga,” clubs in Serie — NEWS NEWS — KICKING OFF KICKING “The creation of this alliance will give us of this alliance will give “The creation AUTUMN 2011 the manager AUTUMN organisation Modern Music Services, Music organisation Modern will also be able to continue their venues such with other promoters relationships is our “It Live. or AEG Nation as Live both within goal to be a leader, enterprise’s the global entertainmentsoccer and across president said Columbus Crew industry,” McCullers. and general manager Mark within opportunities and exposure greater the concert industry agents and will allow and managers to bring their world- class artists to our world-class venues,” Frizzell said Donnie Music of Modern Services. This summer’s combined figure of £485m of £485m combined figure This summer’s of the top flight clubs – Arsenal, Five spending is largely “This summer’s TRANSFER SPEND RETURNS TO RECORD LEVELS RECORD TO RETURNS SPEND TRANSFER Spending by the Barclays Premier League League Premier the Barclays by Spending window transfer clubs during this summer’s activity over increase a marked showed season, according in the same period last by business analyst published to figures England’s means that This increase Deloitte. once again spending at the top clubs are 2007 and 2009. last seen between levels last of almost £120m over was an increase an uplift of 33 per cent. outlay, summer’s City and Manchester Chelsea, Liverpool, – each spent more United Manchester than £50m on transfers during the summer 66 per cent of the (amounting to roughly City spending), while Stoke division’s entire signing Peter by their transfer record broke for £10m. Hotspur Tottenham from Crouch focused amongst the top end Premier Spending by Barclays Premier League League Premier Spending by Barclays during 2011 clubs approaches £500m summer transfer window news and views from the dugout from and views news 40m transfer While the alliance has partnered with While the alliance has partnered The alliance brings together the Columbus

Sergio Aguero’s € from Atletico Madrid to Manchester City represented the single biggest deal during the summer transfer window.

US CLUBS COMBINE TO WORK IN HARMONY IN WORK TO COMBINE CLUBS US the music production and marketing and marketing the music production Crew, Colorado Rapids, FC Dallas, Sporting Sporting Colorado Rapids, FC Dallas, Crew, Portland Union, Philadelphia Kansas City, Whitecaps. The and Vancouver Timbers artists teams will approach and their seven management as a consortium, but each promoter, show will act as its own venue carrying all of the risk and reward. A group of teams from America’s America’s of teams from A group formed the have League Soccer Major with a view Alliance, to Stadium Soccer attracting the biggest names in music and entertainment industry stadiums. to their Major League Soccer teams form Major League Soccer teams form consortium to attract music revenue KICKING OFF KICKING 9

8 — NEWS —

79,200 THE The average attendance at FC Barcelona’s Camp Nou stadium last season – the EXECUTIVE highest in Europe. Borussia Dortmund were just behind (with 79,100) while Manchester United came in third with an average of 75,110. COACH with UEFA TARGETS ROBERTO CORRUPTION FORZONI

Governing body to build NEGATIVE MINDSET international network Whether you’re running a business or a sports team, one of the inevitable UEFA is to ramp up its fight factors is that at some stage your against corruption in football outcomes may not be achieved and by establishing a European you may not get the results you want. network of integrity officers. Many factors will contribute to this This decision was reached lack of performance, some within at a recent meeting of the organisation’s executive your control and some not. One committee, where members aspect you are likely to encounter approved the recommendations that certainly won’t help the situation made by the working group on is team members with a negative corruption and match-fixing. mindset. The worse the situation, the Once established, the network larger the potential problem. will cover all 53 of UEFA’s Whilst your team may be divided national associations and will into some members with positive foster collaboration with state FERGUSON HONOURED authorities. mindset (the ‘energisers’), some BY ITALIAN UNIVERSITY “In the countries where it has negative thinkers (the ‘energy been possible to fight match- zappers’) and many in between, the Sir has added to his already fixing, it has only been possible influence of the energy zappers can noteworthy list of honours and achievements thanks to the support of the spread to the group and lead to by collecting a sports ethics award from Rome’s authorities,” said UEFA general further performance deterioration. Sapienza University. secretary Gianni Infantino. “We How then do you change the thinking The Manchester United manager was cannot do this alone, as we are of team members to maximise presented with the Tor Vergata Ethics in Sport only a sports organisation, but award by the Italian players’ association president what we can do is act strongly. opportunities to get back on track? Damiano Tommasi at a ceremony in Rome If you don’t eradicate the cancer Where you guide on September 5th 2011. before it starts to grow, then Previous recipients of the award include it can become a danger – and team members to direct Tommasi himself (a former with we will not permit it to become Roma) and UEFA president Michel Platini. a danger.” their attention will influence where they MANAGER OF THE MONTH direct their thoughts. A run-down of the managers whose results and performances have Be specific, optimistic most impressed the judging panels during the first month of the season and supportive. AUGUST 2011 AWARDS CLUB DETAILS Certainly, by setting very specific Manager of the Month W D L outcomes, combined with process and Manchester United Sir Alex Ferguson CBE 3 0 0 performance goals, team member Manager of the Month Brighton and Hove W D L attention can be directed to more Gus Poyet Albion 4 1 0 useful thinking and, consequently, Manager of the Month W D L MK Dons behaviour. Reminding team members 4 1 0 of how they had previously achieved Manager of the Month W D L Rotherham United Andy Scott 4 1 0 an objective is a useful tool to use. www.robertoforzoni.com

the manager AUTUMN 2011

The number of goals scored The number of goals scored in the Barclays Premier League during the 2010/11 season (at an average of 2.8 goals per game). This set a new record. 1,063 The Barclays Premier League newcomers newcomers League Premier Barclays The been which have The agreements, about positive extremely are “We QPR TAKE FLIGHT TAKE QPR TWO WITH SPONSORS Barclays Premier League newcomers League newcomers Barclays Premier with both AirAsia sign sponsorship deal and Malaysia Airlines become the Rangers have Park Queens innovative an latest club to develop the announcement sponsorship deal, with that their shirts will display the logos of two airlines during the 2011/12 season. Airlines on will sport the logo of Malaysia their home kit, while their two away strips will carry the branding of AirAsia. the club as a “multi-million described by brought were pound shirt sponsorship”, connections with the two airlines’ about by businessman Malaysian new owner, QPR’s (who is also the chief Fernandes Tony of AirAsia). executive with building a thriving relationship our both businesses in a bid to broaden chief executive, said the club’s exposure,” at the launch of the new kit. Beard, Philip

—

NEWS NEWS — AUTUMN 2011 the manager AUTUMN

WITH JOHN COLLINS OU KNOW YOU WANTED TO BE A MANAGER? TO WANTED OU KNOW YOU ASIDES

WHEN DID Y I always admired players who attacked from deep; players As a kid, I always admired players who attacked from deep; players Dalglish, and . Being Scottish, like Kenny stood out above the others. and a Celtic man, I suppose Kenny Messi. Maradona was sensational – especially on the biggest stages Cup – but I see Messi week in week out, getting like the World knocked over and just jumping straight back up and starting again. He has all the skills that Maradona had, but a better temperament. MARADONA OR MESSI? WHO WAS YOUR BOYHOOD HERO? BOYHOOD YOUR WHO WAS WHAT’S THE BEST GROUND YOU’VE EXPERIENCED? THE BEST GROUND YOU’VE WHAT’S That’s ones; Billy an unfair question. I’ve worked with too many good Smith, ... Burns, Craig Brown, Walter McNeill, Tommy gave me my professional debut at Hibs when I was only Stanton Pat would probably be him. 16 (and a half), so if I had to choose one it young lad called When I was at Monaco, I played alongside a all I had to do was slip the ball That was a joy... . behind the full back and watch him do his thing. EVER RECEIVED? YOU THE BEST ADVICE WAS WHAT my Dad told me that When I first started out as a professional player, to appreciate every I should never take anything for granted and He was right. single day of my career. especially on a European night. That’s , an easy one. that noise gave When we’d just scored and the fans started singing... me goose bumps every time. WHO’S THE BEST PLAYER YOU’VE WORKED WITH? YOU’VE WHO’S THE BEST PLAYER WHICH MANAGER HAS INFLUENCED YOU MOST? INFLUENCED YOU HAS WHICH MANAGER  Like most players, I started to think about it when I hit 30. I didn’t when I hit 30. I didn’t Like most players, I started to think about it 35, though, as I didn’t start to take my coaching badges until I was football. really have the time until I retired from international The former Hibernian and Charleroi The former Hibernian and Charleroi manager responds to our survey

7. 6. 5. 4. 3. 2. 1.

7,500 (in number of games) The milestone League Barclays Premier passed by the September 10th 2011. on Saturday, 11

10 — NEWS — £1,012,470,221 The total TV revenues distributed by the Barclays Premier League to its member clubs (and the four former members still receiving ‘parachute payments’) during the 2010/11 season.

MOTHERWELL COURT SUPPORTER CONTROL

Scottish Premier League club launches an initiative designed to eventually turn ownership over to the fan base

Motherwell FC have outlined an ambitious ownership plan which could eventually turn control of the club over to the supporters. This move comes in the wake of the resignation of former club chairman (and majority shareholder) John Boyle, who has gifted his holding in the club to an independent trust. Motherwell’s plan is to establish a new organisation ‘The Well Society’ which will allow fans to participate in (and eventually assume) ownership of the club. Senior figures from the LMA turned out to support Castrol at the Under the new scheme, fans will become launch of its professional product range at London’s Savoy Hotel members of the new society, paying a one- in July 2011. Pictured (from left to right) are: LMA chief executive off membership fee and then an annual Richard Bevan, Castrol’s European sponsorship manager Simon subscription. The long-term goal is that the Meehan, England manager Fabio Capello, Castrol EDGE European society will eventually assume a controlling brand manager Irene Quero, Arsenal manager Arsene Wenger, interest in the club. former West Ham manager and former Chelsea player “This is a historic opportunity for the and coach Ray Wilkins. club and its supporters to really make a mark for the future,” said Motherwell chief executive Leeann Dempster. “There are too The number of players from Spain who will many negatives around Scottish football participate in this season’s UEFA Champions at this time, but together, the club and League. France contributes the second- fans have a real chance to do something largest number (with 77) with Brazil coming in incredibly positive and secure the future of third (with 69). There are 42 English players this club for our children and our children’s 81registered to play in this year’s competition. children. Perhaps even point the way forward for the whole of Scottish football.” The scheme (which is awaiting approval PERFORMANCE OF THE WEEK From basement battles to title deciders, FA Cup heroics to from the Financial Services European exploits – any team’s efforts could earn them the Authority) was launched LMA’s Performance of the Week award. Recent winners are... at a public meeting in WEEK September, with former ENDING MANAGER PERFORMANCE Motherwell player James 25/08 United 7 Ipswich Town 1

McFadden signing up as 18/08 Ipswich Town 2 Southampton 5 the first member of The 11/08 Portsmouth 0 Barnet 1 (Carling Cup) Well Society. Motherwell manager The F&C Thames River Performance of the Week is decided by a five-man Stuart McCall... is panel consisting of Sir Alex Ferguson, Howard Wilkinson, Joe Royle, he soon to report and Barry Fry. The winner receives an engraved crystal vase, directly to the fans? in a presentation screened on ’ Soccer Saturday programme.

the manager AUTUMN 2011 TO CONTINUE READING THE MANAGER MAGAZINE DOWNLOAD THE APP NOW

SUBSCRIPTION OFFER!

SUBSCRIPTION OFFER!

12 MONTHS FOR JUST

12 MONTHS FOR JUST £12.99£11.99 £11.99