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Media and Convergence . Sandra Diehl • Matthias Karmasin Editors

Media and Convergence Management Editors Sandra Diehl Matthias Karmasin Institut fur€ Kommunikationswirtschaft Alpen-Adria Universit€at

ISBN 978-3-642-36162-3 ISBN 978-3-642-36163-0 (eBook) DOI 10.1007/978-3-642-36163-0 Springer Heidelberg New York Dordrecht London

Library of Congress Control Number: 2013938408

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Printed on acid-free paper

Springer is part of Springer ScienceþBusiness Media (www.springer.com) Contents

1 Introduction ...... 1 Sandra Diehl and Matthias Karmasin

Part I Convergence and Strategic Management

2 Modelling and Convergence ...... 9 Veronika Gustafsson and Erich J. Schwarz 3 Managing the Convergence of Industries: Archetypes for Successful Business Models ...... 25 Fredrik Hacklin, David Klang, and Pius Baschera 4 The Internet and the Value Chains of the Media Industry ...... 37 Thomas Hess and Christian Matt 5 Media Convergence and Convergence Strategies in Human Resource Management ...... 57 Christian Scholz and Stefanie Muller€ 6 Convergence and Controlling ...... 73 Friederike Wall and Gernot Modritscher€

Part II Convergence and Advertising and Marketing

7 Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest ...... 89 Barbara Mueller and Charles R. Taylor 8 A Process for Managing the Re-convergence of Marketing Functions ...... 107 Edward C. Malthouse 9 Cross-media Advertising: Brand Promotion in an Age of Media Convergence ...... 117 Hilde Voorveld, Edith Smit, and Peter Neijens

v vi Contents

10 Managing Brands in a Converging Media Environment ...... 135 Tobias Langner, Philipp Brune, and Alexander Fischer

Part III Convergence and Consumer Behavior

11 Convergence and Consumer Behavior ...... 163 Ralf Terlutter and Martina Moick 12 Media Convergence and Media Multitasking ...... 177 Snezhanka Kazakova and Verolien Cauberghe 13 Conceptualizing Audiences in Convergent Media Environments ... 189 Uwe Hasebrink and Sascha Holig€

Part IV Convergence and

14 The Interplay of Technology Development and Media Convergence: Examples ...... 205 Hermann Hellwagner 15 Technology, Convergence, and the Internet of Things ...... 221 John N. Gathegi 16 Towards a Better Understanding of Mobile Marketing: Theoretical Construction of Ubiquity ...... 233 Shintaro Okazaki and Felipe Mendez 17 Convergence, Crisis and the Digital Music Economy ...... 247 Paschal Preston and Jim Rogers 18 Media Development and Convergence in the Music Industry .... 261 Carsten Winter

Part V Convergence and Journalism

19 Convergent Journalism—Newsrooms, Routines, Job Profiles and Training ...... 285 Andy Kaltenbrunner and Klaus Meier 20 The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective ...... 299 Birgit Stark Contents vii

21 Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management . . . 317 Anke Trommershausen 22 Regulating Media Convergence: Supranational and Global Paradigms ...... 337 Katharine Sarikakis and Joan Ramon Rodriguez-Amat

Part VI Future Outlook

23 New Competencies for the Future: How Changes and Trends In Media Convergence Demand New Skills From The Workforce ... 353 Sandra Diehl, Matthias Karmasin, Andrea Leopold, and Isabell Koinig . Author’s information

Pius Baschera ([email protected]) is a Professor in the Department of Management, Technology, and at ETH Zurich. He is the chairman of Hilti Corporation and the Venture Incubator, a seed-stage venture capital fund in . He is a member of the Board of Directors of Roche Group, Schindler Holding, Vorwerk & Co. KG, and Ardex GmbH. He holds a Ph.D. in manage- ment and an M.Sc. in mechanical from ETH Zurich.

Philipp Brune is research assistant and doctoral candidate at the chair of marketing at the Schumpeter School of Business and Economics, Bergische Uni- versity Wuppertal, Germany. He has practical expe- rience in the media industry from his work at leading publishers in Germany. His research interests are in the fields of advertising effectiveness, digital communications, and creativity.

ix x Author’s information

Verolien Cauberghe is an assistant professor in communication management at Ghent University, Belgium. She teaches marketing communication, corporate communication, and social marketing. Her research focuses on advertising effects in the context of new media and social marketing. Publications of her research were published among others in Journal of Advertising; Journal of Interac- tive Marketing; Journal of Business Research; Cyberpsychology, Behavior, and Social Network- ing, International Journal of Advertising; and Accident Analysis & Prevention.

Sandra Diehl is Associate Professor at the Department of Media and Communications at the Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interests include media and convergence management, international and intercultural advertising, CSR and health communi- cation. Sandra Diehl has published in numerous journals, such as the International Journal of Advertising, Advances in International Marketing, Advances in Consumer Research, the International Marketing Review, and European Advances in Consumer Research. She has authored and edited several books, among them Advances in Advertis- ing Research. She is also board member of the European Advertising Academy.

Alexander Fischer is junior professor of marketing at the Schumpeter School of Business and Econom- ics, Bergische University Wuppertal, Germany. He received his doctoral degree from the Schumpeter School of Business and Economics, Bergische Uni- versity Wuppertal, Germany. His research focuses on consumer behavior, brand management, and marketing communications. Author’s information xi

John N. Gathegi is professor at the School of Information and a courtesy professor in the School of Mass Communications at the University of South Florida teaching and researching in the area of information law and policy, media law, and the First Amendment. His interests include intellectual property rights and emerging information , information security, free speech, and access to legal information. He earned his Ph.D. and J.D. degrees from the University of California at Berkeley, where he was articles editor on the Berkeley Technology Law Journal. Dr. Gathegi has practiced law in California, was previously Director of the School of Library and Information Science at the University of South Florida, Dean of the , Arts, and Social Sciences Division at Merritt College in California, and has been a Fulbright Senior Specialist to Chile. He began his teaching career at Florida State University.

Veronika Gustafsson has received her Ph.D. in Business Administration (emphasis Entrepreneur- ship) at Jonk€ oping€ International Business School, Jonk€ oping,€ Sweden. Upon receiving her degree, she had kept working at her home university until she joined the Department of and at the Alpen-Adria Universit€at, Klagenfurt, in 2011. Mrs Gustafsson’s subsequent research has been focused on entrepre- neurial decision-making under uncertainty. She has undertaken a number of research projects in the area and has published research papers, monographs, and book chapters as well as numerous conference papers. In Klagenfurt, Dr Gustafsson has joined research projects on business models and team performance; currently she publishes in these areas. xii Author’s information

Fredrik Hacklin ([email protected]) is a Lecturer in the Department of Management, Technology, and Economics at ETH Zurich. Previously, he was an associate with Booz & Company and had visiting positions at and Keio Univer- sity. His research interests are in corporate innovation and strategic entrepreneurship. He holds a Ph.D. in management from ETH Zurich and an M.Sc. in computer science from KTH Stockholm.

Uwe Hasebrink, born in 1958, is Director of the Hans Bredow Institute for Media Research and Professor for Empirical Communication Research at the University of Hamburg. From 2006 to 2012 he was member of the Executive Board of the European Communication Research and Education Association (ECREA). He has been involved in several international research networks and projects, e.g., EU Kids Online and the COST Action Transforming audiences, transforming societies.

Hermann Hellwagner received the M.Sc. (Dipl.-Ing.) and Ph.D. (Dr. techn.) degrees in Infor- matics from the University of Linz, Austria, in 1983 and 1988, respectively. He is a full professor of Informatics in the Institute of Information Technology (ITEC), Klagenfurt University, Austria, leading the Multimedia Communications group. Earlier, he held positions as an associate professor at the University of Technology in Munich (TUM) and as a senior researcher at Siemens Corporate Research in Munich. His current research areas are distributed multi- media systems, multimedia communications, and the use of multimedia in emergency response. He has received many research grants from national (Austria, Germany) and European funding agencies as well as from Author’s information xiii industry. Dr. Hellwagner is the editor of several books and has published widely on parallel computer architecture, parallel programming, and multimedia communications and adaptation. He has organized several international conferences and workshops. He is a senior member of the IEEE, a member of the ACM, of the GI (German Informatics Society) and the OCG (Austrian Computer Society), and a member of the Scientific Board of the Austrian Science Fund (FWF). He currently serves as the deputy head of the Austrian delegation to the Moving Picture Experts Group (MPEG—ISO/IEC JTC1/SC29/WG11).

Thomas Hess is Professor of Management and Information Systems at the Munich School of Management, LMU Munich, Germany, since 2001. He is also the Director of the Institute for Information Systems and New Media at the same school, Coordinator of the Munich Center for Internet Research and Media Integration, and board member of the “Center for Digital Technol- ogy and Management” (CDTM), both located in Munich. From 2008 to 2011 Thomas Hess also served as the Dean of the Munich School of Management.

Sascha Holig€ , born in 1976, studied communication, and at the Friedrich Schiller University Jena, Germany. He completed his PhD at the University of Hamburg in which he identified information-oriented communication modes in the Internet. He is currently working as a senior researcher at the Hans Bredow Institute.

Andy Kaltenbrunner received his Ph.D. in Politi- cal Science at the . He is Cofounder and Managing Director of Medienhaus Wien. Kaltenbrunner worked as a political journalist and editor-in-chief (e.g., the weekly “profil”) since the early 1980s. He has developed several media- projects, print, and online. Today is a media-advisor, xiv Author’s information researcher, and lecturer in Austria, Germany, and Spain. He is the director of the Berlin Universities for Professional Studies (DUW) executive MA-program “Inter- national Media Innovation Management” which is carried out in Austria, Germany, Spain, and the USA. Kaltenbrunner initiated and led various educational and research projects with a focus on convergence and innovation processes in media-management and journalism. He was head of the development-team of Vienna´s first academic journalism-program “Journalismus und Medienmanagement” at the University of Applied Sciences (FHW, since 2003) and of the program “Film-, TV-, Medienproduktion” (FH des BFI, since 2011). For a list of projects and publications see http://www.mhw.at

Matthias Karmasin, is full professor and chair for media and communication sciences at the Alpen- Adria University of Klagenfurt. He is also corresponding member of the philosophic-historic class of the Austrian Academy of Sciences. He is an expert for media accountability and he has published extensively on media ethics and media management, political communication, communica- tion theory, and media practice. Further, Matthias Karmasin has developed the media stakeholders’ theory. Recently, he has published an empirical study about the Austrian media and their managers. His professional experiences include business consultancy as cofounder of Medienhaus Wien (http://www.mhw.at)aswellasseveralstations abroad.

Snezhanka Kazakova is a Ph.D. student at the Communication Department of Ghent University, Belgium. Her dissertation is focused on the media multitasking phenomenon, its carryover effects on information processing, self-regulatory processing, and its implications for the fields of consumer behavior and advertising. Author’s information xv

David Klang ([email protected]) focuses his research on the antecedents and mechanisms of business model innovation, such as leadership and organizational learning. He holds a PhD in Management Science as well as a M.Sc. in Materials Science from ETH Zurich, and had visiting positions at the University of Cambridge (UK) and Stanford University.

Isabell Koinig is a Research and Teaching Associate as well as a Ph.D. Candidate at the Department of Media and Communications at the Alpen-Adria Uni- versity of Klagenfurt, Austria. She is currently writing her dissertation on pharmaceutical advertis- ing in a cross-cultural context and investigates how consumer responses are influenced by lifestyle factors, together with attitude towards the ad. Her research interests predominantly concern the fields of health communication, media and convergence man- agement, and media economics.

Tobias Langner is professor of marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany. He received his doctoral degree from the University of Giessen, Germany. His research focuses on brand management, consumer behavior, and market- ing communications. His papers have been published in scholarly peer-reviewed journals such as the Jour- nal of Business Research, & Marketing, the International Journal of Advertising Research, and Advances in Consumer Research. Tobias Langner is board member of the European Advertis- ing Academy and a member of the editorial boards of the International Journal of Advertising, the Journal of Marketing Communications, and the Journal of Advertising Research. xvi Author’s information

Andrea Leopold has started working as an online editor and shifted her profession to Research and Teaching at the Department of Media and Communications at the Alpen-Adria University of Klagenfurt, Austria, four years ago. She is writing her Ph.D. thesis on media usage in Life Changing Situations and their meaning to media and advertis- ing companies. Her research fields include commu- nication sciences, media management, and marketing research.

Edward C. Malthouse is the Theodore R and Annie Laurie Sills Professor of Integrated Market- ing Communications at Northwestern University and Research director for the Spiegel Institute on digital and database marketing. He was the co-edi- tor of the Journal of Interactive Marketing between 2005-2011. He earned his PhD in 1995 in computa- tional from Northwestern University and completed a post doc at the Kellogg marketing department. His research interests center on media marketing, database marketing, advertising, new media, and integrated marketing communications. He is the co-editor of Medill on Media Engagement, and has extensively published on these topics, with his work appearing in Journal of Service Research, Journal of Consumer Psychology, Journal of Interactive Mar- keting, Expert Systems with Applications, Data Mining and Knowledge Discovery, IEEE Transactions on Neural Networks, Computers in Chemical Engineering, Journal of Advertising, Journal of Advertising Research, Journal of Broadcasting and Electronic Media, International Journal of Market Research, Journal of Media Business Studies, International Journal of Media Management, and others. He teaches undergraduates, graduates and executives and has been a visiting professor at universities in Japan, China and Europe.

Christian Matt is Research Assistant and Ph.D. candidate at the Institute for Information Systems and New Media at the Munich School of Manage- ment, LMU Munich, Germany. His dissertation is on intermediation in e-commerce and resulting benefits for consumers. As part of his Ph.D. research, he was visiting scholar at the Wharton School of the University of Pennsylvania. Author’s information xvii

Klaus Meier holds the chair for “journalism studies I” at the Catholic University Eichstaett-Ingolstadt (Germany). His research explores editorial manage- ment, innovations in newsrooms, convergence, online journalism, science journalism, and journalism edu- cation. From 2009 to 2010 he was professor for cross- media journalism and media convergence at TU Dortmund University and from 2001 to 2009 profes- sor of journalism studies at the University of Applied Sciences in Darmstadt. From 1996 to 2001 he was assistant professor at the Catholic University of Eichst€att-Ingolstadt, where he earned a Dr. phil. in communication science. His latest book publications are “Journalismus- forschung” (edited 2013 together with Christoph Neuberger) and the text book “Journalistik” (2. ed. 2011). He has worked as a coach and consultant in about 40 workshops with several media and journalists in Germany, Austria, Switzerland, Netherlands, Singapore, and Bangkok. He is a former newspaper and television journalist (1989–1993).

Felipe Mendez is Assistant Professor of Marketing at Universidad Auto´noma de Madrid, Spain. His work appears in the Journal of Interactive Market- ing and Computers in Human Behavior. xviii Author’s information

Gernot Modritscher€ Alpen-Adria-Universitaet Klagenfurt Institute for Management Department of Controlling and Strategic Management Address: Universitaetsstr. 65–67, 9020 Klagenfurt, AUSTRIA Phone +43 463 2700 4033 Fax +43 463 2700 994033 Mobile +43 676 5428583 E-Mail: [email protected] Homepage: www.uni-klu.ac.at/csu

Current Position • Assoc. Professor (ao.Univ.-Prof.), Department of Controlling and Strategic Management, Alpen-Adria-Universit€at Klagenfurt, Austria

Research Fields Strategic Management, Marketing Controlling, Management Accounting, Valuation of Intangible Assets, Customer Valuation

Martina Moick is currently working in the area of sales and marketing development for a well-known Austrian media company. She was working as a Research Associate at the Department of Marketing and International Management at the Alpen-Adria University of Klagenfurt for 3 years. Her research interests include Health Communication, Social Media, and the development of convergence. Martina Moick is currently working on her Ph.D. thesis that focuses on how the Internet is changing the physician’s behavior and the physician–patient relationship. Author’s information xix

Barbara Mueller is a Professor of advertising in the School of Journalism & Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. Her research interests concentrate on the role of culture in international advertising, in addition to marketing to children and pharmaceutical advertis- ing. Her work has appeared in numerous journals (both national and international), including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Inter- national Marketing Review, Journal of International Marketing, Advances in Consumer Research, and Advances in International Market- ing, among others. She is the author of “Dynamics of International Advertising: Theoretical and Practical Perspectives” (Peter Lang, 2nd Edition, 2011); “Communi- cating with the Multicultural Consumer: Theoretical and Practical Perspectives” (Peter Lang, 2008); and coauthor (with Katherine Toland Frith) of “Advertising and Societies: Global Perspectives” (Peter Lang, 2nd Edition, 2010). She instructs both undergraduate and graduate students and has taught courses in international advertis- ing and international consumer behavior in Austria and Malta, as well as lectured in Germany and the Ukraine. Additionally, she has developed an online course on international advertising for the University of Leicester, England.

Stefanie Muller€ ([email protected]). Since 2004, Stefanie Muller€ is Research Assistant at the Chair of Business Administration, especially , Human Resource Management, and Information Management at the Saarland University (Germany). Her research interests include human capital management, human resource management, and divergence and con- vergence developments within these fields.

Peter C. Neijens (Ph.D.) is Full Professor of Communication Science at the Amsterdam School of Communication Research ASCoR, Department of Communication Science, University of Amsterdam and Dean of the Graduate School of Communication. His research interests include media uses and effects, media and advertising, and public opinion. xx Author’s information

Shintaro Okazaki is Associate Professor of Marketing at Universidad Auto´noma de Madrid, Spain. Dr. Okazaki’s research focuses on interna- tional marketing and electronic commerce. He is currently an Associate Editor of the Journal of Advertising, Journal of Public Policy & Marketing, Electronic Markets, and Journal of Electronic Commerce Research. Dr. Okazaki is also on the Executive Board of the European Advertising Academy (EAA).

Paschal Preston is Research Professor and Founder of the Communication, Technology, and Culture (COMTEC) research unit at the School of Communications, Dublin City University, Ireland. His books include Making The News: Journalism and News Cultures in Europe (2009) and Reshaping Communications: Technology, Information and Social Change (2001). These authors combined research interests encompass: The political economy of communication, including regulation and economic aspects; the evolving role of information and communication in International Relations and International Political Economy; empirical and theoretical aspects of the “informa- tion economy” and the changing role of the cultural industries sector; and innovation processes in digital media and network services.

Joan Ramon Rodriguez-Amat is Assistant Profes- sor for Media Governance, Media Organisation and Media Industries at the Institut fu¨r Publizistik- und Kommunikationswissenschaft at the University of Vienna since May 2011. He is currently working with Professor Sarikakis on the development of understandings of authorship in diverse policy regimes of intellectual property. His future work is expected to extend towards the explo- ration of cultural effects of such regimes, the eco- nomic scenarios and transformations emerging following changes in the digital media and social practices involving them. Before joining the University of Vienna, Dr. Rodriguez-Amat held a lecturer position at the University of Vic (Spain). He combined teaching with research periods in Germany 2008 and 2007, in France 2006 and the United Kingdom in 2005. He is also review editor of the International Journal of Media and Cultural Politics. Author’s information xxi

Jim Rogers is a Research Fellow and Associate Lecturer at the School of Communications, Dublin City University, Ireland. He is the author of The Death and Life of the Music Industry in the Digital Age (2013).

Katharine Sarikakis is Professor of Communication Science with specialisation in Media Governance, Media Organisation and Media Industries at the Dept. of Communication Science, University of Vienna. She leads the Media governance and industries research group, which researches issues, contexts, actors and impacts of media and cultural governance and their underexplored intercon- nections to citizenship, autonomy and control as they are articulated in the shapes of media landscapes and the relation of citizens- at-large to dimensions of interlocution. Katharine has served as twice elected Chair of the Communication Law and Policy Section of the European Communication Research and Education Associa- tion and an elected representative to the ECREA Executive Board. She is also the Co-editor of the International Journal of Media and Cultural Politics.

Christian Scholz ([email protected]). Since 1986, Christian Scholz holds the Chair of Business Administration, especially Organization, Human Resource Management, and Information Manage- ment at the Saarland University (Germany). He is founding director of the Europa-Institute (MBA School) at Saarland University. From 2007 to 2011, Christian Scholz acted as the chair of IMMAA (International Media Management Academic Asso- ciation). His research interests include organizational behavior, strategic and international human resource management, changes in the work environment (so- called Darwiportunism), and media management. xxii Author’s information

Erich J. Schwarz has received his ’s degree at the Technical , Austria and his Habilitation at the Karl-Franzens Universit€at Graz, Austria. In 1999 he joined Alpen-Adria Universit€at, Klagenfurt to create and lead the Department of Innovation Management and Entrepreneurship; in 2009 he was elected the Dean of the Faculty of Economics and Business Administration (both positions he currently holds). Prof. Schwarz has researched extensively in the fields of environmental management, innovation management, and entrepreneurship; in total he has published nine monographs (as a single author and in coauthorship), 35 research papers, and approx. 130 other contributions. He has lectured in Austria, Germany, and and participated in numerous research conferences in Austria, Germany, Great Britain, Japan, France, Poland, Slovenia, and the USA. Prof. Schwarz has been awarded several prizes for his contribution to research and education.

Edith G. Smit (Ph.D.) is Full Professor of Persua- sive Communication at the Amsterdam School of Communication Research ASCoR, Department of Communication Science, University of Amsterdam and president of the European Advertising Academy. Her research interests include media and advertising, online brand communication, and health communication. Author’s information xxiii

Birgit Stark is Professor for Communication Science with a special focus on Media Convergence at the University of Mainz, Germany. Her research focuses on Media Use and Reception, Empirical Methods, and Comparative Media Research. She is member of the Management Committee of the Cost Action “Transforming Audiences, Transforming Societies”—a new European network of audience researchers. Moreover, she is member of the Research Focus Media Convergence at the University of Mainz—a transdisciplinary network with a number of media-related and neighboring disciplines (e.g., humanities, social sciences, law, and economics). Before joining the University of Mainz, she worked as a senior postdoctoral researcher at the Commission for Comparative Media and Communications Studies in Vienna (Austrian Academy of Sciences) and as a research assistant at the Department of Communication Science and Social Research of the University of Hohenheim. At the Commission, she was responsible for its new area of interest: media use research, which has been established to close an existing research gap in Austria. An important project in this area was the establishment of a long-term secondary analysis of “Media Analyze” data. At the University, she managed a variety of applied and academic mass media research projects and finished her Ph.D. on the topic of “Television Consumption in Digital Media Environments.”

Charles R. “Ray” Taylor (Ph.D. from Michigan State University) is the John A. Murphy Professor of Marketing at Villanova University. He also serves as Senior Research Fellow in the Center for Marketing and Public Policy Research. Professor Taylor is a Past-President of the American Academy of Advertising and was recently rated among the top five scholars worldwide in research productivity in leading advertising journals for the prior 10-year period. Professor Taylor currently serves as the Editor-in-Chief of International Journal of Advertising. Dr. Taylor’s primary research interests are in the areas of advertising strategy, marketing regulation, and global marketing. He has published numerous academic articles, books, and book reviews in a variety of outlets. Taylor serves on the Editorial Review Boards of Journal of Public Policy and Marketing, Journal of Advertising, Journal of Business Research, International Marketing Review, Journal of Marketing Communications, Psychology, and Marketing, and Journal of Consumer Affairs. He has also served as an expert witness in numerous court cases involving marketing and advertising practices. xxiv Author’s information

Ralf Terlutter received his Ph.D. from Saarland University, Germany. Then he worked for the international management consultancy Droege & Comp. AG, Dusseldorf,€ Germany. He went back to university and received his Habilitation from Saarland University, Germany. Since 2006, he has been Professor of Marketing and International Management at the Alpen-Adria Universit€at Klagenfurt, Austria. He is currently Head of the Department of Business Management, Vice-Dean of the Faculty of Management and Economics, and Academic Director of the English master program International Management. He was president of the European Advertising Academy (EAA) between 2010 and 2012 and is now past-president. He is member of the Editorial Board of the International Journal of Advertising. Ralf Terlutter has lectured in Austria, Germany, the USA, Spain, and Croatia and given numerous presentations at universities and conferences around the globe. His current research focus is on international advertising, health communication, and advertising to children.

Anke Trommershausen is Junior Professor at the Bauhaus-Universit€at Weimar in the department of media management. She received her with honors in Media and (Cultural Studies) from the School of Arts and Sciences, University of Klagenfurt and worked at the IJK Hannover (Media Management) and the Leuphana University, Luneburg€ (Public Relations). Her research focuses on corporate social responsi- bility in international (media) companies as well as on intercultural management, both with regard to increasing network structures due to convergence and digitalization of the media.

Hilde A.M. Voorveld (Ph.D.) is Assistant Professor of Persuasive Communication at the Amsterdam School of Communication Research ASCoR, Department of Communication Science, University of Amsterdam. Her research interests include cross- media advertising and media multitasking. Author’s information xxv

Friederike Wall Alpen-Adria-Universitaet Klagenfurt Institute for Management Department of Controlling and Strategic Management Address: Universit€atsstr. 65–67, 9020 Klagenfurt, AUSTRIA Phone +43 463 2700 4031 Fax +43 463 2700 994031 E-Mail: [email protected] Homepage: http://www.uni-klu.ac.at/csu

Current Position • Full Professor and Head of the Department of Controlling and Strategic Management, Alpen-Adria-Universit€at Klagenfurt, Austria • Vice Rector for Research of the Alpen-Adria-Universit€at Klagenfurt, Austria

Research Fields Stakeholder-Orientation in Management Accounting and Control; Agent-Based Simulation in Management Control; Information Management; Customer Value Accounting

Carsten Winter is Full Professor of Media and Music Management at the Hanover University of Music, Drama, and Media (Germany) and one of the three founders and editors of the new International Journal of Music Business Research (IJMBR). His more than twenty coedited books include Grundlagen des Medienmanagements (Foundations of Media Management, Fink UTB, 1999, 2002, and forthcoming), Kulturwandel und Globalisierung (Cultural Change and Globalization, Nomos, 1999), Globalisierung der Medienkommunikation (Globalization of Media Communication, Westdeutscher Verlag, 2005), Konvergenz und Medienwirtschaft (Convergence and Media Economy, Fink UTB, 2006), Connectivity, Network, and Flows. Conceptualizing Contemporary Communications (Hampton Press, 2008), Theorien der Kommunikations- und Medienwissenschaft. Grundlegende Diskussionen, Forschungsfelder und Theorienentwicklungen (Theories of Communication and Media Studies. Essential Discussions, Fields of Research and Theory Development, VS-Verlag fur€ Sozialwissenschaften, 2008). His publications also include more than 50 journal articles and book chapters. His main interests are strategic media, culture and communication, convergence, mediaeconomics, mediaculture, and, in particular, media development.