India’s 1st monthly Magazine on CSR

MAY 2019 Volume-8 Issue-01 `100/-

www.csrvision.in Promoting Responsibility for Sustainability

Years Interview of the month Dr. Emandi Sankara Rao CEO & MD, IFCI LIMITED of Pioneering Leadership in

Guest Column Dr. Lalit Kumar Hon. Senior Adviser, Sulabh CSR Media International Social Service Organization

MAY 2019 NEW DELHI 1 2 NEW DELHI MAY 2019 From the Desk of Editor-in-Chief

Dear Readers churches and four hotels simultaneously backed by ISIS. The matter of concern is Sri Lanka was untouched by any external terrorist Greetings!! activity until now. This attack indicates the growing network of ISIS Any comment on the month of May 2019 can never be complete determined to terrorize the masses. Emerging as a major threat which without touching upon the historic parliament election of 2019. This the world community has to design and implement effective counter is the much hyped and highly controversial election in the history of strategy to stop. India. The 2019 election made sensational by both the ruling party Lastly I like to inform our readers that the magazine successfully and the opposition. While NDA led by PM Modi appealed to after touched the 7 years milestone starting from May 2012, at that time the historic win 2014 parliament election that led down to work for the mandatory CSR Law was not present. People have been working four years and spend last one year for electioneering. However the in the domain of CSR since mid-90s and drafting the CSR policies opposition led by the congress got into the election mode immediately for Govt. of India for the PSEs. I had developed a gut feeling that after Modi govt. took oath. This is because the opposition congress national level CSR law mandating CSR spending is around the corner party was completely devastated after the defeat. Congress party can and that feeling turned into reality when the bill was introduced in see the possibility of their complete annihilation. They got scared by parliament on 27th February, 2014 and have come into effect from campaign slogan of Narendra Modi “congress muktbharat” means 1st April, 2014. Enactment of the law is generally the beginning of the India free from Congress which indicated the goal of BJP to completely revolution. Dissemination of information for the engaging awareness destroy Congress party. This sense of insecurity induces the conduct and application of CSR was the key step for landing of the act on the of the congress and the opposition party during the whole tenure of ground. CSR VISION was conceptualized and launched in advance the govt. from 2014 to 2019. Confirm by the efforts of Congress to of the law to create an environment for making the implementation block the govt. in the Parliament and painting the govt. as an anti- of the law more effective. Although CSR VISION remained the first farmer. Lastly Congress brought up Rafael issue to paint PM Modi in magazine of India that has generated the necessary CSR awareness poor light and branded him as a thief. This Rafael issue was kept hot. and knowledge. I still feel that CSR VISION has not been able to reach Even the SC of India brought into this conflict and Rahul Gandhi, the all the relevant target audience. We have experienced large MNCs Congress president quoted the SC of India wrongly calling PM Modi a who were eligible for the CSR according to the law are not inclined to thief to which SC of India objected. The thief campaign continued even subscribe to magazine and pay for rather happy to get the magazine after the issue was discussed and clarified by the Modi govt. led by complementary not indicating a responsible corporate behaviour for the Defense Minister, Nirmala Sitharaman and Finance Minister Arun below the level of expectation of spending 2% of profit. I pray God Jaitly. Therefore we can say that the electioneering of 2019 election this mind set of corporate India to change although there is Maharatna has started after May 2014. Company who declared that all the grade of managers and above The major lessons learnt and the trends observed during this should have a copy of CSR VISION on table as a means of promoting historic election like making his presence and country’s presence CSR culture of the company. My sincere request to all stakeholders strongly felt in the international arena. His growing national and global that CSR is a movement will sustain and grow only when key stature as a leader and his friendship with global leaders like Donald stakeholders like the CSR spending companies are responsible along Trump President of United States, President of china Xi Jinping and with all other stakeholders. president of Russia Vladimir Putin etc. made the Indian political In this issue , we have covered the interview of Dr. E. Sankara opponents insecure making 21 national political leaders join hands Rao, CEO & MD, IFCI Ltd. as the Interview of the month and Guest with the common goal of ouster Modi. The decisive leadership of Column of Dr. Lalit Kumar, Hon. Senior Adviser, Sulabh International Modi govt. leading to effective response to Pakistan supported terrorist Social Service Organization (Former Adviser, Planning Commission) attacks through surgical strikes. The Pulawama terrorist attack on SHIFT FOCUS FROM SPENDING TO INVESTMENT AND IMPACT. resulted death of 40 CRPF jawans. We retaliated with surgical strike Happy Reading. Be responsible and promote responsibility around on the terror camps resulting growth of nationalistic fever in the whole you. Please write to me your opinions and suggestions. You may also country. It united India emotionally through a common chord of grief. log on to www.csrvision.in, our portal which is loaded with plethora of The unity got further strengthened by the return of Abhinandan information. from Pakistan side after crashing on Pakistan soil during the strike. The series of events got the Indian electorate emotionally charged on the theme of nationalism which is expected to benefit the BJP. BJP’s election campaign has focused on nationalism and the opposition campaign focused on attacking Modi. Prof. Ranjan Mohapatra Matching with the electioneering process in India neighbouring [email protected] country Sri Lanka witnessed one of the most lethal attacks in three

MAY 2019 NEW DELHI 3 Society watch

Is social impact of a natural disaster is comprehended and addressed ?

4 NEW DELHI MAY 2019 CSR VISION Promoting Responsibility for Sustainability THOUGHT OF THE MONTH

Editor-in-Chief “I’ve learned that people will forget what you said, people will Prof. Ranjan Mohapatra forget what you did, but people will never forget how you Sub-Editor made them feel.” Abhishek Srivastava — Maya Angelou Rakesh Kumar Yadav

Correspondents Jagnyadutta Mohanty Hemant Rout Sushant Kr. Raut

Special Correspondents CONTENT Mukarram Mohammed (Dubai) Sangeeta Chaudhary

Regional Director’s S.P.Singh, Jharkhand B.C. Kiran, Karnataka Deepak Pandya, Vadodara

Photography Tekendra Adhikari

Marketing Dr. K. Sridhar (Coordinator & IEC Specialist)

National Co-ordinator Udai Shankar Jha

Art & Design COVER STORY COVER Mukesh Kumar Ray Strategic Brand 7 Years of Pioneering Communication Advisor 30 P. K. Mishra Leadership in CSR Media Legal Advisor Ashwani K. Dubey

Mentors Mr. Sunil Shastri 11 03 l From the Desk of Editor-in-Chief Ex-Minister (U.P.) & Ex-Member of Rajya Sabha Mr. Abhijit Mukharjee Member of Parliament 16 l CSR News - India Dr. U.D. Choubey Director General, SCOPE 23 l CSR News - International Mr. S.R ALI Interview of the month Media Professional Dr. Emandi Sankara Rao 49 l Social Media Trends of the Month Printed, Published and owned by Pro. Ranjan CEO & MD, IFCI LIMITED Mohapatra Printed at Pushpak Press Private Limited, Shed No.-203-204, DSIDC Complex, 50 l Upcoming Events of the Month Okhla Industrial Area, Phase-I, New Delhi-110020. Published at C-7, 4th Floor, Amar Colony Market, New Delhi-110024, Ph.: +91 11 26239898, 26213930. 51 l Movie Review Responsible Under P.R.B. Act 1867 54 l Indian Gems All rights reserved. Reproduction in any form is prohibited. 46 The Contents of this publications reflect the views 55 l CSR Jobs of writers and contributors, not necessarily those of the publishers and the editors. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. 56 l Leadership Tips

CSR VISION does not accept responsibility for returning manuscripts and photographs. All Guest Column 57 l Appointments submitted materials should contain self-address, e-mail id, blog details (if only). Dr. Lalit Kumar Hon. Senior Adviser, Sulabh 58 l Readers Post All disputes are subject to the exclusive jurisdiction of competent courts and forums in International Social Service Delhi/New Delhi only. Organization

MAY 2019 NEW DELHI 5 Message

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MAY 2019 NEW DELHI 9 Completed th 7Year of Publication Thanks to our Mentors, Subscribers, Advertisers, Writers and above all, our esteemed Readers for being with us through these years

10 NEW DELHI MAY 2019 Interview of the month

Completed Dr. Emandi Sankara Rao th CEO & MD, IFCI LIMITED 7Year of Publication Thanks to our Mentors, Subscribers, Advertisers, Writers Dr. Emandi Sankara Rao is currently serving as MD & CEO of IFCI Ltd, a Government of India Undertaking. IFCI is the oldest Financial Institution and the first Development Finance Institution of the country set up in 1948 and above all, our and has been contributing towards Indian economic growth through development of infrastructure and industry. Dr. Rao is also the Chairman of IFCI group companies and institutions namely Stock Holding Corporation of esteemed Readers India Ltd, IFCI Venture Capital Funds Ltd, IFCI Factors Ltd, Management Development Institute – Gurgaon & Murshidabad and Institute of Leadership Development. He is an alumni of IIT Bombay (PhD), IIT Kharagpur (M. Tech), Pondicherry Central University (PGDBA) and Andhra University (B.E. Electrical Engineering). for being with us Prior to IFCI Ltd, Dr. Rao has served for over 30 years with leading Financial Institutions – IIFCL and IDFC. He has extensive experience in Project & Corporate Finance, Private Equity, Investment Banking, Infrastructure through these years Development and Long Term Resource Raising (Domestic & Foreign Capital). He was the Founder Director & CEO of IIFCL Asset Management Company Ltd and also the Founder Director & CEO of IIFCL Projects Limited and also was associated with the IDFC Group as Director & Business Head. Recently, he has been recognised by the globally renowned Asia Pacific Enterprise Awards for his contribution in the field of financial services.

MAY 2019 NEW DELHI 11 Interview of the month

CSR VISION : With specific reference to technology research development is an intangible thing and I share the knowledge from IITs, an excellent academic track record as yours the which I get so the evolution takes place and it grows, and CSR initiatives by IFCI under your leadership is expected to be has multiple effects. I have spoken and delivered talks about standing out from the rest domain of innovation and creativity strategy, innovation, startups and artificial intelligence and till for making better impact than others out of same amount of date I have covered 1500 people from different universities CSR funds. What is the profile of the differential IFCI makes and public forums. These are the things which we are trying to through CSR? do and through this thought process IFCI ---set up, IFCI Social ANSWER: There are main two things I would like to mention Foundation in 2014, where it has become a core area for the about CSR because I’ve been doing CSR on my own from my foundation to do CSR exclusively instead of doing individual own funds from the last 25 years. Today the definition of CSR tasks separately. We focus that all the money comes to one is changed. Most people think that they have to go and then place. Also, we are very focused with the theme. We have put some physical infrastructure, but the question is what is the started doing more towards the physical infrastructure and skill final impact? So I put it in two ways: one is the funds which development than training programmes and other things. We are as per the act and what is mandatory to be done. As per have chosen this for better evaluation and monitoring. IFCI, through CSR what we are trying to do, and we strongly believe that it should go more for physical infrastructure and is CSR VISION : As in firm you are an Indian CEO who engaged perpetual in nature, then it has its own impact. For example: in Individual Social Responsibility (ISR) through your personal school infrastructure, hospital funds. Please share some infrastructure etc. Men may details of your ISR which can come, men may go but the For the last 25 years I’ve been inspire others. social asset created will stay. ANSWER: For the last 25 Similarly, we are doing spending my own money predominantly years I’ve been spending my things which are very helpful into health and education. Mainly, own money predominantly for needy people for example in health I have helped people with into health and education. supporting the disabled Mainly, in health I have helped people by providing artificial cancer and heart disease. I have people with cancer and heart limbs. We have roughly helped many kids and youth who disease. I have helped many supported 250 people till have suffered from cancer. One of the kids and youth who have date. This is one area; we suffered from cancer. One of are doing in health, then classic examples I would like to mention the classic examples I would in skill development and is of Ms. Archana Tewari, who in 2010 like to mention is of Ms. education, we have our own had breast cancer. I came to know Archana Tewari, who in 2010 skill development institute in had breast cancer. I came to Jaipur, Institute of Leadership about her accidently; I brought her know about her accidently; I Development (ILD) and with from Lucknow to Mumbai and got her brought her from Lucknow to the help of that institute we are operated and treated for 1 year in Mumbai and got her operated working towards development and treated for 1 year in TATA of skills of youngsters through TATA memorial - cancer hospital. memorial - cancer hospital. our CSR funds in textile and Today, she is married and in solar energy. These are the blessed with 2 children. She’s upcoming area where a lot of jobs are being created. This is a nurse and she’s doing some other things on YouTube for her one component of CSR. As I said that I have come from IIT, the livelihood. At the same time, I thought of doing something in biggest technological temple of the country, so I have decided the rural area, so I have become a farmer 10 years back and to give back what I know to the people. I teach every month then adopted 3 remote villages and 1 school. The villages and then educate the students, faculties and the industry. I feel at that time did not even have proper access and were in so that it is also CSR, which is free of cost. I teach the latest areas much interior, where one couldn’t have reached normally. Now, which is in strategy, innovations and startups. Right now I am however one can reach and there is better access. , I have mentoring 5 companies, and all 5 companies are doing very done the social service for some 80-90 families which are well. They are being run by youngsters, one is in agriculture, there in these 3 villages. For last 10 years I have created the one is in electronics, and one is in real estate etc. These have job employments in the farms. IFCI identified the area which become into big businesses from small ventures. And by this, is bordering Odisha and we have found that there are half I have created nearly 800 jobs in the last 3-5 years. Skill build schools. Children are sitting on the floor and there are no

12 NEW DELHI MAY 2019 Interview of the month

who are very poor. Second one is the school in Gurgaon where the maid’s children or driver’s children who cannot afford education, we provide them education free of cost and even provide the parents of those children relevant jobs in the school for making food and doing other things. Similarly the other one is innovation. As solar energy sector is improving a lot of work would happen in the coming 10 years. Similarly we are trying to open mobile repairing centers in our -ILD, Jaipur. In this skill training minimum education of 10th pass or ITI is required, so that people would get jobs. Today, we have 110 crore mobile phones, and these mobile phones would start to fail after certain time depending upon the rough and tough usage. 70% of the people would not go and buy a new phone just because of the minor issue in the phone, so they would go for the repair, and for that we need more technicians so we’re trying to enhance that. Similarly, solar roof tops will come, pumps will come so we would need technicians who would set up these solar panels or repair the solar panel. So in developing skills like these we are trying to put our money. Further, in weaving community, a lady or a person everyday moves his hand -9000 times for 5 hours at a stretch if he wants to do weaving of a saree and this could cause shoulder problem. So to tackle this problem Mr. -Mallesham has invented a machine called Asu Machine which was inaugurated and identified by the Government of India and for that he got Padmashree. So now the machine will do the job instead of manual operations. So we have funded around -25 such machines.

CSR VISION : Indian business has entered the mandatory CSR era, wef. April, 2014. What has been the response of IFCI to the Provisions of the Section 135 of the Companies Act computers. So we have provided the computers and we gave 2013? them school kits and now we are going to provide them physical ANSWER: We have complied with the CSR norms under school infrastructure, which is going to start in this month itself. section 135 of the Companies Act 2013 and we see that the The work is starting this month. That’s how I started doing ISR deployments of the funds are within the financial year. We in the rural areas. do that, and we see that it goes to the right channel and right people so that the beneficiaries would get that and there is CSR VISION : What are the areas of gap in the CSR space you impact. In fact, now we are doing the impact analysis studies have noticed which can be filled up through innovation and also. On all the initiative which are taken in CSR, we have our creativity may be in the domain of ground level CSR impact or own group of company known as -MPCON Ltd.; they do CSR in the domain of strategic CSR management process? impact analysis study. We intend to do the impact analysis so ANSWER: The basic thing is that, a lot of people think that CSR that we know how many beneficiaries are impacted positively, only means cleaning of roads and building of toilets. Toilets are what skills have been created, how our projects have been necessary no denying, but at the same time CSR has to create relevant and how we can improve further. about capacity building at the lower level of the pyramid. So we focus on that through our CSR activity. We identified, very CSR VISION : For complying with the CSR Provision of the strongly one such needs in the textile and apparel segment, law, is there any changes in the CSR strategy of IFCI post- which creates a lot of job opportunities even if you’re a literate April 2014 (Mandatory CSR Law being in force), if So, Please or illiterate or semi-skilled. For example: you can learn sewing, elaborate? so we have funded some of those projects in Faridabad in which ANSWER: I think IFCI pre 2014 was also doing CSR, but all we have given sewing machines and school infrastructure the subsidiaries of IFCI independently were doing it. From so that every batch of 20 girls or housewives can be trained 2014 onwards we have made it more comprehensive and more

MAY 2019 NEW DELHI 13 Interview of the month

cohesive by forming this IFCI Social Foundation. It is the core some independent people are also there. area in which core people started working. Currently, around 5 people are working in the core area. We have designed a brief CSR VISION : What is the level of Employee Engagement and booklet showcasing our foundation and its activities; we have involvement in CSR activities of IFCI? made a separate website. So now, the individual companies ANSWER: Almost everyone is playing their role. Social need not do separate CSR initiatives, their budget will come Foundation does it. So what we do, where ever some here, it is -consolidated here and then according to the theme inaugurations have to be done, we ask the nearest people to go IFCI Social Foundation decides which particular thing is worth and donate, it’s not like I have to go mandatorily and do it. So doing. One more thing we are happy to share that we were everyone goes and the local offices are involved that is one part. doing CSR activity with AkshayPatra. We are doing –Mid day Second part, as a national CSR activity which happened on 2nd Meal Programme named Annadanam through AkshayPatra October or any other month, the whole participation is -seen by across the country. One message that we got from AkshayPatra the organization. is that our institution is -also one of the institutions that is doing this Annadanam- across the country. We have done it CSR VISION : Anything you would like to share with the for Bangalore; we have done it for Mathura, Andhra Pradesh, readers of CSR VISION. Orissa etc. They said we are talking to so many PSUs and ANSWER: I feel CSR is a different thing and ISR is a different others for doing CSR but thing. ISR can be done everyone is limited to one by anyone; it may not be location. But we are not like monetary or tangible one. them, we are PAN India, we Everything is having its unique It can be intangible also. were in 19 states till last year feature. Finally what matters is the Today, I am happy that and this year we are in 23 my agenda for every year states out of 29 states. We underprivileged and what they can get is solving the purpose. have spread all across the and if it adds value to them and gives Monetarily I spend as country; we are not in the some kind of an upliftment to them that ISR which is in lakhs of localized area we are for the Rupees, which is one part. whole India. From top Jammu should be the priority. I feel serving Second part is you have to & Kashmir and down up to the food for the kids makes it more effective educate the people to have south. so tomorrow they will be on their own this type of a response, in which you have to give CSR VISION : What are the feet and the cycle will continue moving back to the society. So this Key CSR projects of IFCI and forward, that’s one important thing. is what I am practicing which one, you consider the The other one is creating infrastructure from the last 25 years. For FLAGSHIP project of IFCI? example: I want to educate ANSWER: Everything is in education which will help in the long people so that I can see having its unique feature. run. These two are the main Flagship how many jobs can be Finally what matters is the programmes. created & how many jobs underprivileged and what can be -retained. Your they can get and if it adds research efforts have to go value to them and gives some in this form. This is also kind of an upliftment to them that should be the priority. I feel CSR I feel. I have educated not less than 8000-9000 bankers, serving food for the kids makes it more effective so tomorrow students, professors etc. so this is a continuous process. In they will be on their own feet and the cycle will continue moving the last 3 months I have covered more than 1500 people. The forward, that’s one important thing. The other one is creating intent, I would like to mention is, one, all of us can do the ISR infrastructure in education which will help in the long run. in the intangible way, the tangible way is up to you whether you These two are the main Flagship programmes. want to do it or not. I feel to use the word CSR I think later on you have to put it from the heart. CSR is not your own money, CSR VISION : What is the level of top management it’s like you have to put you heart there and see that it goes to involvement in CSR? Can you give few examples? right place and sometimes I feel some of the NGOs are not upto ANSWER: In our Foundation, we have a strong board. The the mark, to be very honest about it, that is why I don’t give to father and author of CSR Act Dr. Bhaskar Chatterjee is himself NGOs, I give directly to the beneficiaries, because I feel only 50 on the board. Then our senior executive directors are there and % reaches, I may be wrong, you may know better about it. u

14 NEW DELHI MAY 2019 Senior Sustainability Expert

MAY 2019 NEW DELHI 15 CSR NEWS INDIA

Colgate partners with METRO Cash & Carry India for ‘Save Water’ awareness program ontinuing the celebrations of World Water Day of March water, a cause that both companies are sincerely committed C22nd, Colgate-Palmolive (India) Limited, India’s market to. We believe that every drop counts and every little effort leader in Oral Care, and METRO Cash & Carry, India’s leading makes a significant difference in raising awareness towards organized Wholesaler, have collaborated for a ‘Save Water’ the importance of conserving water.” Awareness program for business customers across 27 Mr. Arvind Mediratta, MD & CEO, METRO Cash & METRO Cash & Carry stores in the country. The month-long Carry India said, “At METRO, we are committed towards initiative will run all through April, 2019 and aims to create environmental protection and sustainable management awareness about water conservation efforts, and address of natural resources like water. We are delighted to partner critical issues of water inaccessibility across geographies in with Colgate once again to extend our support towards ‘Save India. Water’ programme. The association is part of our global As part of the program, Colgate will contribute INR 10/- METRO Water Conservation initiative, and all our efforts cut on the sale of every unit of select Colgate packs purchased across the entire value chain, as we engage with customers, from any of the 27 METRO Cash & Carry stores during the suppliers, farmers, employees to help garner awareness campaign period. All the proceeds generated from this Save about environment sustainability. By partnering towards Water Awareness campaign will be utilized by the NGO a common goal, we can create a meaningful and positive partner – Water For People – India Trust, to make water impact on the global water crisis and move closer towards creating a sustainable ecosystem.” Colgate and METRO Cash & Carry also partnered for the ‘Save Water’ Awareness program last year and the proceeds from the last year’s campaign were utilized by Water For People- India Trust towards improving the water accessibility situation in the villages of Amravati District of Maharashtra. About Colgate-Palmolive (India) Limited Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to accessible to the people in the Birbhum district of West 2018, by The Economic Times- Brand Equity -Most Trusted Bengal. The offer is applicable on the purchase of the packs Brands Survey, conducted by Nielsen. of: Colgate Strong Teeth 500g, Colgate Swarna Vedshakti About METRO Cash & Carry 200g, Colgate Total Charcoal 120+65g and Colgate Total METRO Cash & Carry is the wholesale division of METRO Advanced 120+65g. The campaign is being supported with and entered the Indian market in 2003. The company a robust 360-degree marketing campaign (online and offline) currently operates twenty-seven wholesale distribution by both partners. centers under the brand METRO Wholesale that includes Speaking about the partnership, Issam Bachaalani, six centers in Bangalore, four in Hyderabad, two each Managing Director, Colgate-Palmolive (India) Limited, in Mumbai and Delhi, and one each in Kolkata, Jaipur, said, “Save Water is at the core of our sustainability efforts Jalandhar, Zirakpur, Amritsar, Vijayawada, Ahmedabad, at Colgate India. We are happy to partner once again with Surat, Indore, Lucknow Meerut, Nasik and Ghaziabad. METRO Cash & Carry to increase the awareness about saving Source : PR team of AdFactors)

16 NEW DELHI MAY 2019 CSR NEWS INDIA

Ashok Leyland donates 40-seater SUNSHINE Bus to Hand-in-Hand India shok Leyland, flagship of the Hinduja Group, and India’s Leyland to provide best and safe transport mobility to school Alargest Bus manufacturer, donated the next generation children in Kanchipuram. I am confident that the students school bus – SUNSHINE to Hand-in-Hand India, a Non- who travel from different locations will now feel comfortable Profit Organisation. This prestigious organisation is currently and safe travelling in Ashok Leyland’s SUNSHINE bus, operating two matriculation schools in Kanchipuram that making their daily commute a joyful experience.” targets first generation learners. These schools currently Key highlights - SUNSHINE: accommodates 800 students, from pre KG to tenth grade. • India’s first school bus with frontal crash protection and The 40-seater SUNSHINE bus will facilitate the rollover compliant design movement of students from these two schools in • India’s first school bus with anti-bacterial interiors, Kanchipuram. With an impressive array of industry-first revolutionizing hygiene during travel features, the 40-seater SUNSHINE bus reflects the world • Fitted with i-ALERT, a state-of-the-art tracking software, of children, making every day travel fun, memorable and through which parents can monitor their child’s provides maximum protection for children and its occupants. movements and location, get pick-up and drop alerts; Speaking on the occasion, Mr. N V Balachandar, while school operators can benefit from the Vehicle President-HR, Communication and CSR at Ashok Leyland Health Monitoring System. said, “Being the largest bus manufacturer in India and the • A host of child-friendly and superior safety features fourth largest in the world, we have a responsibility towards such as lowest fixed step entry, Happy Seats, Worldview public transport, including school children. School children are the most precious asset for any country and to provide a safe and comfortable commute is our duty. Extending this duty through community engagement, we have been donating our buses to various schools, NGOs and other institutions, mostly catering to children from economically challenged backgrounds. Our brand philosophy, ‘Aapki Jeet. Hamari Jeet’, also extends to our society at large. We are happy to associate with Hand-in-Hand India, to ensure that students commute to schools in a stress-free environment and at the same time reduce school Windows, emergency exits, to name a few dropouts that are owing to the distance and unsafe travel • Drivers can enjoy best-in-class features such as methods. Our next generation school bus, SUNSHINE is all-round visibility of children, driveability and shaped by technology and expertise of global standards that maneuverability will transform the daily commute of children making journeys • BS IV compliant with superior reliability and highly safer, happier and more comfortable.” durable aggregates Dr. Kalpana Sankar, Managing Trustee, Hand-in-Hand • Available in school, college and staff bus variants India said, “We are delighted to collaborate with Ashok Source : PR team of AdFactors)

MAY 2019 NEW DELHI 17 CSR NEWS INDIA

Finolex Pipes launches its digital campaign on water conservation inolex Industries, India’s largest manufacturer of PVC and Mukul Madhav Foundation and their work has always FPipes & Fittings launched a digital campaign on Water been inspirational and we’re very glad to be able to create a Conservation. Aimed at impacting a change in the way message to add to all the fantastic work they do. Our entire people use water, the film shows the grim reality we are team across Mumbai and Bengaluru supports this message headed towards if we do not take necessary steps to conserve and shall be doing all it can to ensure that water is used water. The digital campaign by Finolex Industries is a step in mindfully in our homes and offices and that this message line with the Earth Day 2019 being observed on April 22. travels far and wide.” The objective of the campaign is to create awareness In line with its philosophy, Finolex Industries considers on the importance of conservation of this every Indian a part of their family and precious resource. Its judicious use is the campaign depicts how small steps the only way forward to save water and in water conservation goes a long way in thereby save the planet. The campaign ensuring a future for generations to come. goes live on Facebook, LinkdIn and About Finolex Industries Youtube from today. Finolex Industries Limited, Commenting on the films Mr. Nitin headquartered in Pune, is India’s largest Kulkarni, President, Sales & Marketing, manufacturer of PVC Pipes & Fittings. Finolex Industries said “We’re privileged Their state-of-the-art manufacturing plants to be the company that helps transport at Pune and Ratnagiri in Maharashtra and water into the homes and farms of majority Indians. As we Masar in Gujarat provide excellent resources to better serve enjoy this privilege this is our small attempt to remind our customers. They have thier own PVC resin manufacturing countrymen that water is a resource we must use wisely. facility in Ratnagiri, set up in technical collaboration with Having said that for us, actions speak louder than words Uhde GmbH, with Hoechst technology, which provides and I’d request all those who have seen this film to also see a consistent supply of superior quality resin to pipe the work done by Mukul Madhav Foundation - CSR partner manufacturing plants. Their open sea cryogenic jetty, the first of Finolex Industries in the area of water conservation and of its kind in the Indian private sector, has been the hallmark support that work where possible.” of our PVC complex. They are the first Indian PVC Pipes Mr. Harshil Karia, Managing Director, Schbang added manufacturer to have been awarded the ISO 9001:2008 saying, “We’re happy to use the occasion of World Earth Day Certification. to co create something special with Finolex. For us, Finolex Source : PR team of AdFactors)

NTPC promotes traditional forms of art; walls of Pakri-Barwadih office embellished with paintings eiterating its commitment to preserve and promote India’s Completing paintings within 2-3 days, the locals have shown Rlocal culture and traditions, the walls of NTPC’s Pakri- strong support for this initiative by participating in huge numbers, Barwadih (Sikri) Coal Mine office has been adorned with especially during the harvest season. conventional forms of art. NTPC has consistently undertaken CSR initiatives to ensure The walls, painted with natural colours by the artists, were development of the local communities that reside in and around embellished with Sohari, a prominent tribal art form from the the project area. It has a dedicated Resettlement & Rehabilitation states of Jharkhand and Chhattisgarh. Also decorated with Khovar (R&R) policy that incorporates community development art, the walls depict and illustrate various socio-religious traditions activities. Further, NTPC’s CSR policies cater across a diverse and exemplify social messages that emphasise on the importance range including efforts towards basic infrastructure development, of undertaking skill development, the need to empower women, to education, community health & sanitation, capacity building and name a few. A group of women belonging to rehabilitated families gender empowerment. is currently undergoing the training program at Pakri-Barwadih. Source : PR team of AdFactors)

18 NEW DELHI MAY 2019 CSR NEWS INDIA

Tata Trusts and Microsoft partner to empower the Indian handloom weaving community

ata Trusts and Microsoft India today signed a Employing over seven million families in India, the TMemorandum of Understanding to jointly rejuvenate the craft sector is the country’s largest source of employment handloom clusters in the Eastern and North-Eastern parts of after agriculture. In addition to having a high potential of the country. Through this collaboration, both the initiatives employment, the sector also has great economic importance will leverage each other’s strengths to provide business & in terms of foreign exchange earnings. Despite this, the sector communication skills, design education and digital literacy to is grappling with problems like the inability to produce high handloom weavers so that they may build a sustainable future. quality market driven artefacts and low access to domestic Microsoft’s ReWeave initiative, helps preserve traditional and export markets. Handloom weavers, particularly the weaving forms by upskilling, design, marketing, and young ones, are drifting away from the sector at an alarming entrepreneurship, besides creating sustainable livelihood pace, thus painting a not-so-happy picture. options. Project ReWeave successfully implemented new Microsoft is committed to investing in communities and e-commerce platform, digital empowerment centers and believes technology can be a powerful force for social and the new design curriculum to Telangana weaving clusters economic inclusion. By empowering non-profit organizations of Rajouli, Chottuppal, Pochampally, Naryanpet & Gadwal around the world with technology, grants, and employee and shortly in Warangal & Siddipet clusters. Microsoft will giving, Microsoft is investing in building stronger and more enable digital training through Project Sangam, a Microsoft resilient communities Azure based Learning Management System. This initiative About Microsoft India provides necessary training and tools to other weaving Microsoft (Nasdaq “MSFT” @microsoft) enables digital communities to help realize their full potential. transformation for the era of an intelligent cloud and an Tata Trusts’ initiative, ‘Antaran’, aims at rejuvenating intelligent edge. Its mission is to empower every person and ailing handloom clusters through an end-to-end programme every organization on the planet to achieve more. Microsoft which would nurture artisans as designers and entrepreneurs. set up its India operations in 1990. Today, Microsoft entities Through the ‘Antaran’ Initiative, the Trusts have initiated in India have over 9,000 employees, engaged in sales intensive work in Odisha, Assam and Nagaland. The and marketing, research and development and customer programme will benefit 3,000 artisans directly involved in services and support, across 11 Indian cities – Ahmedabad, pre-loom, on-loom and post loom processes, impacting the Bangalore, Chennai, New Delhi, Gurugram, Noida, livelihood of weavers in 6 weaving clusters of these states. Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft Commenting on the partnership R Pavithra Kumar, offers its global cloud services from local datacenters to Chief Program Director, Tata Trusts said, “We are delighted accelerate digital transformation across Indian start-ups, to partner with Microsoft to digitally educate and further businesses, and government agencies. In 2016, Microsoft empower these weavers. Often, these communities are opened one of its eight Cyber Security Engagement Centers marginalized and do not receive much exposure to modern in the country, to address security needs of both public and technical amenities or training to develop business skills. private sectors. Through this initiative, we want to empower artisans and About Tata Trusts bring them up to par making them competitive in the Since inception in 1892, Tata Trusts, India’s oldest industry.” philanthropic organization, has played a pioneering role “As a part of our philanthropies’ programs in India, we in bringing about an enduring difference in the lives of the are focused on reviving some of the forgotten and fading communities they serve. Guided by the principles and the handloom forms in India’s textile heritage. Our partnership vision of proactive philanthropy of the Founder, Jamsetji Tata, with Tata Trust will help reach down to the grass-root level of the Trusts’ purpose is to catalyse development in the areas the weaver clusters and train them, hence building a digitally of healthcare and nutrition, water and sanitation, education, inclusive society. We aim to use our Project Sangam to energy, rural upliftment, urban poverty alleviation, and arts, empower the weavers across India so that they can adopt and craft and culture. The Trusts’ programmes, achieved through deploy digital tools to improve their craft,” said Anil Bhansali, direct implementation, partnerships and grant making, are CVP Cloud & Enterprise and Managing Director, Microsoft marked by innovations, relevant to the country. India. Source : PR team of Genesis bcw

MAY 2019 NEW DELHI 19 CSR NEWS INDIA

Adani Foundation is poised to change the contours of education in Jharkhand and Gujarat dani Foundation launched the Gyanodaya smart In the Kutch region of Gujarat, Adani Foundation has Ae-learning project in 150 Government Schools of Godda, undertaken a major drive in 17 Primary Government Schools Jharkhand and has undertaken a major drive to in still to in still confidence in students who are weak in academics. confidence in students who are weak in academics in17 These Priya Vidyarthi (name given by the Government for Primary Government Schools in the Kutch region. students who are academically weak), will be supported Through the Gyanodaya smart e-learning project, more under project Utthan initiated by Adani Foundation. than 40,000 children from the tribal districts of Godda are This project initiated in Aug 2018 has been heartily currently reaping the benefits and going forward this project welcomed by teachers, parents and students. Under Project will reach out to more than 1 lakh students in 600 High Utthan, special classes are organized in schools to strengthen Schools essentially to bridge the gaps in quality education three fundamentals- reading, comprehension and writing. and complement the traditional teaching methodologies. The Students from standard 1-4 are taught in English and Project, which began in July 2018, engages and interacts the schools have been provided with a smart class library, with students through e-learning videos. The unique element books and sports equipment for their holistic development. of this module is an assessment which is done at the end This initiative is a part of Adani Foundation’s commitment to of the session and students are given feedback for further social upliftment and is generating great response. improvement. The audio-visual medium makes learning To provide quality education in 17 primary schools, the state governments education minister Shri Bhupendrabhai Chudasma signed a MoU with Adani Foundation on a trial basis to begin with. Under project Utthan, teachers proficient in English, Gujarati and Kutchi language are giving their services to these schools. About Adani Group The Adani Group is one of India’s leading business houses with revenue of over $12 billion. Founded in 1988, Adani has grown to become a global integrated infrastructure player with businesses in key industry verticals - resources, logistics, energy and agro. The integrated model is well adapted to the infrastructure challenges interesting which improves retention and attendance leading of the emerging economies. Adani Group’s growth and vision to an increase in overall performance. has always been in sync with the idea of Nation Building. The Project has received huge encouragement from About Adani Foundation the District Administration led by District Collector, Godda, Established in 1996, Adani Foundation has widespread Ms. Kiran Kumar Pasi. The project was also recognised operations in 18 states that include 2250 villages and by the Chief Minister of Jharkhand, Mr. Raghubar Das, towns across the country with a team of professionals who as a pioneering project towards improving the quality of work with an approach that embodies innovation, people education in remote areas of Jharkhand. Adani Foundation is participation and collaboration. implementing this project with support from Eckovation. Touching the lives of more than 3.2 million people and Speaking on this occasion, Dr. Priti Adani, Chairperson, passionately working towards creating social capital with Adani Foundation, said: “By applying technology we are focus on four core areas – Education, Community Health, ensuring quality education like smart classes in schools Sustainable Livelihood Development and Infrastructure to remote tribal areas, thereby helping students to improve Development, Adani Foundation acts towards inclusive comprehension and building enthusiasm in attending growth and sustainable development of the rural and urban school. This will lead in students excelling in education and communities, in turn contributing towards nation-building. becoming better citizens.” Source : PR team of Weber Shandwick

20 NEW DELHI MAY 2019 CSR NEWS INDIA

Spark Minda Foundation with Rotary Club installs Reverse Vending Machine in Delhi High Court

park Minda Foundation (SMF) in collaboration with Bharat Abhiyaan” of our government.” SRotary club, Panchshila Park, Delhi has set a milestone Adding to Mrs. Minda, Mr. Vinay Bhatia, District Governor, in societal development by installing the most unique waste Rotary India/Foundation says “We are quite overwhelmed to see recycling machine in Delhi High Court. The installation is the societal changes which Spark Minda Foundation has bought part of Spark Minda Foundation’s CSR initiative to curb plastic till date. It is our privilege to associate with the group for such pollution in the city and promote sustainable development. A mutual effort of placing a waste vending machine in High Court. reverse vending machine has been installed near to honorable Rotary Club, Panchshila Park, Delhi has always been supportive justice’s office where in anyone can drop in the plastic bottle and upbeat for promoting smart changes in society, we are and in turn vending machine will reward disposer with one hopeful to bring many more such changes in coming days.” rupee or cash coupon for each bottle. Spark Minda Group has been involved in Community The inauguration of vending machine has been done by Development initiatives since decades. In continuation to the honorable Mr. GS Sistani, Justice, High Court Delhi; in presence legacy of a responsible corporate citizenship, the CSR activities of Mr. MK Pajan, Advisor SMF and Mr. AP Gandhi, Director, being taken at the group are derived from the triple bottom Minda Corporation Limited who have been actively involved in line model of People, Planet and Profit. Ensuring environment putting up the vending machine in the High Court premises. sustainability with community care are the thematic divisions, One of its kind vending machine is capable of disposing and surrounding which the CSR activities are planned and executed recycling Plastic Bottles, Aluminum, or steel cans. across the Group. Community is always a stakeholder for Spark Minda Foundation has been enthusiastically both directly implemented and collaborative projects. Guided participating in one of the most innovative ways of community from the Millennium Development Goal and CSR under up gradation and transformation. Installing of such vending Companies Act 2013, Education; Vocational Training and machine will give a direct access to Livelihood promotion; Health and everyone in that surrounding to dispose Sanitation; support to differently abled; the plastic waste in the most innovative Environment Sustainability and Women way. This is one of the first machine being Empowerment are current broader installed by Spark Minda Foundation in head of intervention across the Group. Delhi High Court, moreover foundation To implement the CSR projects, the will plan and put up some more such Group has established Spark Minda machines in future at different places. Foundation was incorporated u/s 8 Rotary Foundation/Club has been of the Companies Act, 2013 and is a solving some of the crucial societal 100% subsidiary of Minda Corporation issues for more than 110 years now. Limited (a leading automotive The group has been taking much needed actions against most component & flagship company of Spark Minda). persistent issues like fighting disease, providing clean water and About Spark Minda Group support education and hygiene. Setting up of waste disposable Spark Minda Group is one of the leading manufacturers of machine in high court is a collaborative step ahead for both the automotive components for the OEMs with Headquarters in organizations to promote sustainability. India, Gurgaon- near to New Delhi. The Group was founded in Speaking about the initiative, Mrs. Sarika Minda, 1958 by Late Shri. S.L. Minda and today has over 60 years Chairperson, Spark Minda Foundation says “This is for the of legacy as an automotive component manufacturing company. first time that our group has collaborated with one of the most The group is one of the leading manufacturer of automotive respectable administrative body. As a group we have always components under these three Categories – Safety, Security & considered societal development as one of the most integral Restraint System, Driver Information & Telematics System and and intrinsic part of our existence, we are very much delighted Interior System. The Group caters to major two, four-wheeler, that Rotary Club, Panchshila Park has come forward to help in commercial, Tractor and off-road vehicles manufacturer in such unique way of developing society at large. We are hopeful India and Overseas market including Europe, US, China, CIS & that our imitative will bring in a sense of responsibility amongst ASEAN countries with 34 state of the art manufacturing plants. citizens to keep surroundings clean and support “Swachh Source : PR team of AdFactors

MAY 2019 NEW DELHI 21 EMPOWERING SUSTAINABILIT Y by Promoting Responsibility

CSR VISION - the first monthly magazine in the area of CSR & Sustainability targeted at the Decision Makers and CSR Professionals in Corporate Sector, Policy Makers in Government and Social Sector organizations and leaders. The magazine covers the topics such as policy issues, CSR best practices, corporate challenges in CSR, social problems caused by corporate functioning, social expectations from corporate, global trends in CSR, Interview of eminent personality relevant in CSR domain, CSR & Sustainability Report review, CSR News & views etc.

We invite thinkers and writers to share their experiences with us.

Come! be a part of the movement! VISION CSRPromoting Responsibility for Sustainability Empowering CSR & Sustainability www.csrvision.in 22 NEW DELHI MAY 2019 CSR NEWS INTERNATIONAL EMPOWERING SUSTAINABILIT Y Dow, Keep America Beautiful Open Fourth Hefty® by EnergyBag® grant program up to $125,000 ow is again teaming up with national nonprofit and long- president and CEO of Keep America Beautiful. “We look Dstanding collaborator Keep America Beautiful® to award forward to continuing our relationship with Dow and other Promoting Responsibility up to $125,000 in grants for organizations to establish organizations that see the value in reducing landfill waste and the Hefty® EnergyBag® program in their communities. advancing the collection of hard-to-recycle plastics.” The Hefty® EnergyBag® program, a collaboration between Through February, the Hefty® EnergyBag® program Dow and Reynolds Consumer Products, offers an innovative has collected more than 497,000 bags and diverted over approach to diverting hard-to-recycle plastics, such as chip 331 tons of hard-to-recycle plastics from landfills – the bags, standup pouches, foam containers, candy wrappers equivalent of 1,573 barrels of diesel fuel produced from and juice pouches, from landfills and converting the collected materials, or eliminating approximately 48 full materials into valuable resources. trash trucks each year. The Hefty® EnergyBag® grant For a fourth cycle, Dow is offering, via the 2019 program demonstrates Dow’s commitment to advancing Hefty® EnergyBag® grant program, up to $125,000 a circular economy as part of its 2025 Sustainability Goals. in grant funding to eligible communities across the To apply for the Hefty® EnergyBag® grant, visit www.kab. nation. Previous grant recipients include: Boise, Idaho org/hefty-energy-bag-program. To learn more about the and Cobb County, Georgia (Keep Cobb Beautiful Inc.), Hefty® EnergyBag® program, visit www.heftyenergybag.com. as well as Lincoln, Nebraska, which will launch its Dow’s long-standing relationship with Keep America Hefty® EnergyBag® Program at the end of April, and a Beautiful is built on more than 10 years of collaboration second grant for Cobb County to expand their existing through the Great American Cleanup®. This annual event program. The first permanent Hefty® EnergyBag® program is the largest community improvement program in the launched in the Omaha area in October 2016. U.S., which provides an opportunity to engage employees, Recipients of the third grant program will be announced customers and communities for environmental impact. in mid-2019. Recipients of the fourth About Dow grant will be announced in late 2019, after Dow (NYSE: DOW) combines one of submissions have been fully evaluated. the broadest technology sets in the industry “We’re pleased to encourage the growth with asset integration, focused innovation of the Hefty EnergyBag Program with grant and global scale to achieve profitable growth funding in collaboration with Keep America and become the most innovative, customer Beautiful, so that we can recover the value centric, inclusive and sustainable materials of used plastics that can’t currently be recycled,” said Jon science company. Dow’s portfolio of performance materials, Pyper, associate director of sustainability for Dow. “The industrial intermediates and plastics businesses delivers Omaha-area, Boise-area and Cobb County programs have a broad range of differentiated science-based products and CSR VISION - the first monthly magazine in the area of CSR & Sustainability targeted already proven that we can successfully and sustainably solutions for customers in high-growth segments, such as divert more plastics from landfills and reuse those molecules. packaging, infrastructure and consumer care. Dow operates at the Decision Makers and CSR Professionals in Corporate Sector, Policy Makers in We’re eager to continue expanding this program and to 113 manufacturing sites in 31 countries and employs Government and Social Sector organizations and leaders. The magazine covers the encourage improved recycling in communities throughout the approximately 37,000 people. Dow delivered pro forma topics such as policy issues, CSR best practices, corporate challenges in CSR, social country.” sales of approximately $50 billion in 2018. The grant application is open to municipalities, About Keep America Beautiful problems caused by corporate functioning, social expectations from corporate, global nonprofits, materials recovery facilities and other qualifying Keep America Beautiful, the nation’s iconic community trends in CSR, Interview of eminent personality relevant in CSR domain, CSR & organizations through July 12, 2019. Dow will equip improvement nonprofit organization, inspires and educates Sustainability Report review, CSR News & views etc. grant recipients with a framework to aid the recipients in people to take action every day to improve and beautify their developing successful Hefty® EnergyBag® programs in their community environment. Established in 1953, Keep America communities, and will facilitate planning, implementation Beautiful strives to End Littering, Improve Recycling and We invite thinkers and writers to share their experiences with us. and metrics tracking. Dow also consults with recipients as Beautify America’s Communities. They believe everyone has they manage their local programs and solicit involvement a right to live in a clean, green and beautiful community, and Come! be a part of the movement! from key community stakeholders. “The Hefty EnergyBag shares a responsibility to contribute to that vision. Behavior program is an exciting opportunity that directly supports change – steeped in education, research and behavioral Keep America Beautiful’s commitment to reducing waste science – is the cornerstone of Keep America Beautiful. CSR VISION in communities across the country,” said Helen Lowman, Source : www.3blmedia.com Empowering CSR & Sustainability www.csrvision.in MAY 2019 NEW DELHI 23 CSR NEWS INTERNATIONAL

Duke Energy reaches $10 Million commitment to support waterways in the Carolinas welve organizations spanning 43 counties in North Ghartey-Tagoe, Duke Energy’s South Carolina president. TCarolina and South Carolina will receive $940,000 in “This was a true collaborative effort with dozens of new grants from Duke Energy’s Water Resources Fund to organizations and environmental experts to protect our support environmental and wildlife programs. waterways for future generations.” With this final round of Water Resources Fund grants, “The Belton Landing project will serve to enhance access Duke Energy has reached its commitment to invest $10 to and awareness of one of South Carolina’s most important million to help local organizations protect and improve the natural resources,” said city of Belton Mayor Wendell Page. environment. “The Saluda River Blue Trail attracts nature-based tourism Since the fund’s inception in 2014, Duke Energy has from around the globe, and we are proud to serve as the host supported 125 projects to protect natural resources in 12 site for this major expansion of recreational opportunities in river basins across North Carolina, South Carolina, Tennessee our region.” and Virginia, including more than $1.5 million in the Dan Grants were selected by an independent panel with River Basin. diverse environmental expertise. The panel includes five “The projects we’ve supported over the last five years external members and two Duke Energy representatives. will have a lasting impact on our region’s waterways,” said About Duke Energy Foundation The Duke Energy Foundation provides philanthropic support to meet the needs of communities where Duke Energy’s customers live and work. The Foundation contributes more than $30 million annually in charitable gifts and is funded by Duke Energy shareholder dollars. Duke Energy (NYSE: DUK), a Fortune 125 company headquartered in Charlotte, N.C., is one of the largest energy holding companies in the U.S. It employs 30,000 people and has an electric generating capacity of 51,000 megawatts through its regulated utilities and 3,000 megawatts through its nonregulated Duke Energy Renewables unit. Duke Energy is transforming its customers’ experience, modernizing the energy grid, generating cleaner energy and expanding natural gas Stephen De May, Duke Energy’s North Carolina president. infrastructure to create a smarter energy future for the “While the Water Resources Fund has achieved its financial people and communities it serves. The Electric Utilities and goal, our commitment to be good stewards of our natural Infrastructure unit’s regulated utilities serve approximately resources in ongoing.” 7.7 million retail electric customers in six states – North “In a region blessed with an abundance of public and Carolina, South Carolina, Florida, Indiana, Ohio and conserved natural lands, DuPont State Recreational Forest Kentucky. The Gas Utilities and Infrastructure unit distributes is already one of our greatest conservation gems,” said natural gas to more than 1.6 million customers in five states Conserving Carolina executive director Kieran Roe. “The – North Carolina, South Carolina, Tennessee, Ohio and incorporation of this tract will enhance it further by protecting Kentucky. The Duke Energy Renewables unit operates wind water quality, preserving an important wildlife corridor, and and solar generation facilities across the U.S., as well as creating future opportunities for public recreation.” energy storage and microgrid projects. “Today is about celebrating our partners” said Kodwo Source : www.csrinternational.org

24 NEW DELHI MAY 2019 MAY 2019 NEW DELHI 25 CSR NEWS INTERNATIONAL

SunTrust and SunTrust Foundation announce $15 Million in support of affordable housing development in Mecklenburg County unTrust Banks, Inc. (NYSE: STI) and the SunTrust Investment Fund – matching the $50 million bond SFoundation announced that they collectively will make referendum voters approved last November to increase the available $15 million to Foundation for the Carolinas to City of Charlotte’s Housing Trust Fund. support affordable housing development in Mecklenburg About SunTrust Banks, Inc. County. SunTrust Banks, Inc. (NYSE: STI) is a purpose-driven SunTrust, through its subsidiary SunTrust Community company dedicated to Lighting the Way to Financial Well- Capital, has been actively involved in the development of Being for the people, businesses, and communities it affordable housing in the Charlotte region having invested serves. SunTrust leads onUp, a national movement inspiring more than $34 million in the past three years. This includes Americans to build financial confidence. Headquartered projects such as: Granite Pointe (198 units for families), in Atlanta, the Company has two business segments: Long Creek Apartments (80 units for families) and The Consumer and Wholesale. Its flagship subsidiary, SunTrust Mulberry Senior Living Apartments (104 units for seniors). Bank, operates an extensive branch and ATM network “Affordable housing is a key component of a vibrant and throughout the high-growth Southeast and Mid-Atlantic inclusive community, and aligned with our purpose as a states, along with 24-hour digital access. Certain business company of Lighting the Way to Financial Well-Being. We’re lines serve consumer, commercial, corporate, and proud to build on our past efforts to promote development of institutional clients nationally. As of December 31, 2018, affordable housing in the Charlotte region, and to join with SunTrust had total assets of $216 billion and total deposits Foundation For The Carolinas in of $163 billion. The Company accelerating this work,” said Bill provides deposit, credit, Rogers, chairman and CEO of trust, investment, mortgage, SunTrust. asset management, securities Specifically, SunTrust will brokerage, and capital market make available: services • $2 million of below market About SunTrust Foundation debt to the Charlotte The SunTrust Foundation is Housing Opportunity committed to SunTrust Bank’s Investment Fund; (NYSE: STI) purpose of Lighting • $2 million equity investment the Way to Financial Well- in the Charlotte Housing Being by engaging with local Opportunity Investment Fund from SunTrust; and and national organizations to advance financial confidence. • $10 million in future lending commitments to Grants and activities focus primarily on financial education, specifically support affordable housing in Charlotte. financial counseling, career readiness and small business/ • Separately, the SunTrust Foundation will make a $1 entrepreneurship, in addition to local community grants. million grant to the Charlotte Housing Opportunity The SunTrust Foundation supports American Red Cross Investment Fund. disaster relief efforts and contributes as a United Way “In our request for contributions from the private sector, Global Corporate Leader. Established in 2008, the SunTrust it is our region’s financial institutions that have responded Foundation has proudly provided grants totaling more the loudest,” said Foundation For The Carolinas president than $160 million throughout the United States. and CEO Michael Marsicano. “SunTrust and the SunTrust About Foundation For the Carolinas Foundation have shown tremendous generosity in their Founded in 1958, Foundation For The Carolinas is the commitment to affordable housing. We are grateful for their sixth-largest nonprofit community foundation in the country, support of this community.” serving donors and a broad range of charitable purposes in Currently, Mecklenburg County faces a deficit of more North and South Carolina. With assets of $2.4 billion, FFTC’s than 30,000 affordable housing units. Foundation For The mission is to inspire philanthropy and empower individuals to Carolinas is leading a campaign to raise $50 million from create a better community. the private sector for the Charlotte Housing Opportunity Source : www.3blmedia.com

26 NEW DELHI MAY 2019 CSR NEWS INTERNATIONAL

Walmart and Sam’s Club’s “Fight Hunger. Spark Change.” campaign aims to achieve big impact toward hunger relief n communities across the U.S., one in eight Americans, or Nature Valley Crunchy Variety Back, Cinnamon Toast Inearly 40 million people, struggle with hunger, according to Crunch Breakfast Cereal, Great Value Bowties Pasta, the U.S. Department of Agriculture. To raise awareness and Kellogg’s Frosted Flakes Breakfast Cereal, Cheez-It Baked combat the issue, Walmart, Sam’s Club, Feeding America® Original Snack Crackers, Kraft Macaroni and Cheese, Uncle and member food banks are kicking off their sixth annual Ben’s Ready Rice: Spanish Style, McCormick Original Taco nationwide “Fight Hunger. Spark Change.” (FHSC) campaign, Seasoning, Hawaiian Punch Fruit Juice, Post Oreo O’s which will run from April 22 to May 20. Breakfast Cereal, Folgers Classic Roast Ground Coffee, Jif In partnership with Feeding America and 18 large Creamy Peanut Butter and Knorr Cheddar Broccoli Pasta supplier partners, Walmart and Sam’s Club invite their 150 Side Dish, and exclusively at Sam’s Club, Nature Nate’s Raw million weekly shoppers to help achieve Feeding America’s Honey. ambitious goal of securing 1 billion meals with easy ways “As we go into our sixth year of the ‘Fight Hunger. Spark to participate – purchasing a participating item in-store or Change.’ campaign, it’s exciting to approach the 1 billion online, a donation in one of the stores or clubs or donating mark in terms of charitable meals secured by Feeding on Feeding America’s website: www.feedingamerica.org/ America over the life of the program,” said Kathleen walmart. McLaughlin, chief sustainability officer for Walmart. “Food With 749 million meals achieved over the last five years, insecurity continues to affect communities across the United Walmart and Sam’s Club’s customers and members can States. Working with Feeding America, our customers, help Feeding America achieve its 1 billion cumulative meals members, associates and suppliers, Walmart and Sam’s Club goal in three easy ways. They can aim to be part of the solution.” track the number of meals donated “The Feeding America by visiting www.walmart.com/ nationwide network of 200 member fighthunger. food banks serves people in every For every participating product single county in the United States. purchased at U.S. Walmart Food banks are not just providing stores, Sam’s Club, on walmart. food to our neighbors in need, they com or samsclub.com during the are providing nourishment, hope, campaign, the supplier will donate and dignity. We are tremendously the monetary equivalent of one grateful to Walmart, Sam’s Clubs meal ($0.10) on behalf of a Feeding and the 18 dedicated campaign America member food bank, up to applicable limits. suppliers for coming together through ‘Fight Hunger. Spark Donate money to your local Feeding America member Change’ to help people who struggle to put food on their food bank at participating Walmart stores or Sam’s Clubs in tables and for providing everyone the opportunity to give the U.S. back,” said Claire Babineaux-Fontenot, CEO of Feeding Donate at feedingamerica.org/Walmart America. Walmart kickstarted the campaign with a $3 million About Walmart donation to Feeding America and member food banks. A Walmart Inc. (NYSE: WMT) helps people around the purchase of one of the 267 participating items helps secure world save money and live better - anytime and anywhere the equivalent of one meal. Each Walmart and Sam’s Club - in retail stores, online, and through their mobile devices. will partner with at least one of Feeding America’s local Each week, over 275 million customers and members food banks, and the 18 participating suppliers represent visit our more than 11,300 stores under 58 banners in 27 some of the nation’s leading food companies. Some of the countries and eCommerce websites. With fiscal year 2019 participating products customers and members can buy revenue of $514.4 billion, Walmart employs over 2.2 million include Bush’s Original Baked Beans, Pace Chunky Salsa, associates worldwide. Walmart continues to be a leader Clif Bar Chocolate Chip Energy Bars, Hidden Valley Original in sustainability, corporate philanthropy and employment Ranch Salad Dressing and Topping, Gold Peak Sweet Tea, opportunity. Birdseye Broccoli Florets, Bubbly Lime Sparkling Water, Source : www.csrinternational.org

MAY 2019 NEW DELHI 27 CSR NEWS INTERNATIONAL

Michael Phelps continues as Global Ambassador of Colgate’s “Save Water” conservation effort with behavior-change tips

n Earth Day 2019, Colgate announced its continued company, tightly focused on Oral Care, Personal Care, Opartnership with one of the greatest swimmers of all Home Care and Pet Nutrition. Colgate sells its products in time, Michael Phelps, who serves as global ambassador for over 200 countries and territories around the world under the brand’s ongoing “Save Water” initiative. The campaign such internationally recognized brand names as Colgate, message is simple: small acts like turning off the tap when Palmolive, Elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady brushing your teeth can cumulatively save massive amounts Speed Stick, Softsoap, Irish Spring, Protex, Sanex, EltaMD, of water as well as the energy required to treat water and PCA Skin, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as pipe it into people’s homes. well as Hill’s Science Diet and Hill’s Prescription Diet. Colgate products are found in two out of every three About Michael Phelps homes in the world, and almost all of them require water use. Michael Phelps is the most decorated Olympian in “Given that our brand is found in more households than any history, capturing a total of 28 medals including a record- other brand in the world, Colgate is uniquely positioned to setting 23 gold medals, over the course of five Olympic lead in water conservation and promote conservation,” says Games. Phelps utilized his performance bonus for winning JoAnne Murphy, Director of Retail Category Development, eight gold medals at 2008 Beijing Games to establish the U.S. Michael Phelps Foundation. Committed to growing the While Colgate continues to make significant strides in sport of swimming, the Foundation addresses the need for reducing the amount of water and energy it uses to make water-safety through its signature program – im – available and distribute products, 90 percent of its water footprint comes from consumer use. While the U.S. uses more water per person than any other country in the world, 130 million Americans live with severe water scarcity at least one month per year. More than that, 1.7 million lack running tap water or a flushable toilet in their homes. World-champion swimmer Phelps, Colgate’s global water ambassador since 2017, says, “I am often asked about my keys to success in the pool and people are surprised to hear how much I talk about doing all the small things as part of my preparation that ultimately have a big impact on performance. The same applies to this important “Save Water” campaign as the more we can all practice small behavior changes like turning off the faucet while brushing your teeth, the bigger collective impact we can make in conserving our water usage.” According to the U.S. through the Boys & Girls Clubs of America and Special Environmental Protection Agency, just turning off the faucet Olympics International. The most decorated swimmer in while brushing your teeth for two minutes can save about 64 World Championships history, Phelps launched his own glasses of water. competitive swimwear brand – MP – in partnership with Phelps and Colgate encouraged people to learn more, Aqua Sphere in 2014. He has published two autobiographies share the message, and save water on Earth Day and every – No Limits: The Will to Success and Beneath the Surface day by: – that were New York Times and USA Today best sellers, as - Taking the Save Water pledge at EveryDropCounts.Colgate. well as published one children’s book – How to Train with a com T-Rex and Win Eight Gold Medals. He is a highly regarded - Sharing their own water-saving tips on social media and mental health advocate and inspirational speaker, sharing his tagging #EveryDropCounts message of “Dream, Plan, Reach” with audiences ranging About Colgate-Palmolive from children to business executives. Colgate-Palmolive is a leading global consumer products Source : www.csrwire.com

28 NEW DELHI MAY 2019 CSR VISION

North 30% Reach (Regional Distribution Percentage of our Circulation)

North East 12% West 16% Central 15%

East 12%

South 15%

And Miles to go...!MAY 2019 NEW DELHI 29 YEARS of Pioneering Leadership in CSR Media

30 NEW DELHI MAY 2019 COVER STORY

India’s 1st monthly Magazine on CSR

NOVEMBER 2016 Volume-5 Issue-7 `100/-

www.csrvision.in Empowering CSR & Sustainability

FORMULATING CSR STRATEGY

Demands integrated knowledge on Corporate & Social Systems

India’s 1st monthly Magazine on CSR

FEBRuaRy 2017 VolumE-5 IssuE-10 `100/-

www.csrvision.in Empowering CSR & Sustainability

IntervIew of the Month Nila Madhab Panda Film Maker

CSr ProfeSSIonAL Vishal Bhardwaj Dalmia Bharat Limited

Anil Kumar Jha CMD Mahanadi Coalfields Limited Lots done, more to do

MAY 2019 NEW DELHI 31 COVER STORY COVER STORY

SR VISION – empowering CSR and sustainability is published as a pioneering initiative with a vision to YEAR 2012… support the CSR and Sustainability movements in The first year of CSR VISION, 2012 received CIndia, much before CSR became mandatory under overwhelming support from the readers for the initiative law. The vision is supported by a mission of sharing CSR and compliments from Government, specifically the knowledge and disseminating information on CSR practices. Ministry of Corporate Affairs, which appreciated the In pursuance of this vision and mission the very first year of effort of CSR VISION in filling a long felt gap in the CSR VISION made an effort to generate awareness about business / corporate magazine segment. CSR knowledge and promoting best practices on CSR in Thus, CSR VISION created a milestone by its very public and private sector companies. presence with the range of contents on a subject, which is mostly confused and more so being published every WHY CSR VISION? month. It focused on the needs of the readers in an Sustainability movement induced by the changes happening emerging CSR space in India. It was a huge challenge in the world around us, wrt; global poverty, climate change for majority of readers in 2012 to comprehend CSR, and global terrorism, has called upon the corporate sector therefore CSR VISION used the Cover Story and Cover to play a pro-active role and conduct their businesses in a Page as strategic tool to convey the key messages to socially and environmentally responsible manner. The the target group and tried to provide them the relevant corporate sector, all over the world is responding positively knowledge and information. In the initial year editorial and committing itself to do business with responsibility team gave importance to CSR Knowledge which was towards Society and environment, leading to a global fundamental and essential for Companies. Cover movement, called CORPORATE SOCIAL RESPONSIBILITY Stories on “CSR Communication”, “CSR Collaboration”, (CSR) & SUSTAINABILITY MOVEMENT. CSR Practices “Linking CSR with HR”, “Corporate Communication are linked to Environmental, Social and Governance (ESG) and Marketing” and “Corporate – Community Bridge” practices, which influences the sustainability of Business and etc were published to promote awareness about CSR Society as an integrated system. knowledge. Then CSR VISION covered companies those embraced CSR whole heartedly and worked on it with a good amount of enthusiasm like Lanco Group, CONCOR, PM Modi asks PSUs to come Canon India, etc. covering CSR related News and article of India and abroad, work done under CSR were also up with development covered to get our readers close to CSR domain. roadmap in 100 days Prime Minister Narendra Modi gave a 100-day deadline to the heads of central public sector enterprises (CPSEs) to come out with a roadmap with “measurable targets” for strengthening state-owned companies and promoting r 2012 Octobe ssue-6 -1 I development activities. Volume Addressing a CPSE conclave ,Modi also suggested that RNI No.: DELENG/2012/42212 Postal Reg. No.: DL(S)-01/3409/2012-14 Date of Posting: 9/10 Same Month their CSR spend should be focused largely on one specificDate of Publication: 6th of Same Month theme each year. In this context, he appreciated the success that was achieved when this CSR spend was utilised for toilet construction in schools. Oil India He said one good theme could be the development of CSR of Interview Lots done in of the Month: ASSAM S.N. V erma Chairman ssam Jharkhand State 115 aspirational districts identified by Niti Aayog for special A Electricity Board more to do… CSR Professional of the Month: Deepa Menon focus. He said CPSEs can also take up skill development Vice President, CC & CSR PVR Limited programmes, as part of CSR. Identifying five challenges for CPSEs, Modi said they should focus on maximising their geo-strategic reach, minimising import bill, integrating innovation and research, optimal utilisation of CSR Fund and coming up with a new development model by 2022. The Prime Minister also asked the CPSEs managements to hold their meetings at lesser known tourist destinations.

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YEAR 2013… The second year strengthened the foundation laid by CSR VISION in first year. Along with cover stories of companies and targeting social issues, this year the editorial team decided to work particularly on CSR and Sustainability theme “Managing Environmental Bottom Line”, “CSR in Coal mining Industry”, “Tourism as a CSR domain – Incredible India demands responsible India”, “Can responsible business be ethical”, “Wellness–an ideal CSR Domain”. “SAIL and Indian Institute of Corporate Affairs – dawn of an era” are the two major corporate stories covered in the year 2013. Steel Authority of India Limited is not a just a public sector undertaking or one of the seven Central Public Sector Enterprise (CPSEs) of India with Maharana Status. It is a part of India’s political and economic history having its roots in the formative years of an emerging nation – India and has played a key role in building India’s modern infrastructure. The leadership commitment of Community Developed at SAIL is a trend, which needs to be respected. Covering Indian Institute of Corporate affairs (IICA) by CSR VISION in November 2013 took our content selection to higher level. With the title “Dawn of a new era as IICA, Indian Institute of Corporate Affairs has played a key role in drafting section 135 (which deals in CSR) of the Companies’ Act 2013. IICA is also assigned the task of preparing an enabling environment for implementation of the section 135, thereby playing a key role in laying a foundation for this new era of mandatory CSR. To conclude the year 2013 marked as the historic year as CSR law got enacted and came into force. CSR VISION became a powerful media space for promotion of the CSR law.

YEAR : 2014... at a reasonable cost, EdCIL has diversified in the 2014 was the year for giving recognition other areas of Social Sector (Health, Agriculture and to all those companies, involved in CSR Rural Development) and has been accepted as a and Sustainability with passion. ALIMCO preferred organisation for undertaking consultancy was selected in this segment as an ideal assignments. GVK is one of the most renowned CSR partner for corporate India. The infrastructure company better known for social Kanpur based public sector Company engagement through many activities. under the Ministry of Social Justice and JYOTHY LABORTORIES entered the backward Empowerment, ALIMCO is committed to areas of states like Kerala, West Bengal and design, manufacture and supply of quality Assam for tax breaks but eventually got deeply rehabilitation aids & appliances for involved in the upliftment of the remote villages orthopedically, visually & hearing impaired which were devoid of basic amenities like medical, persons at reasonable cost to the entire education, sanitation and utility. Each of these satisfaction of the customers / impaired State Governments acknowledges the efforts of persons through continual improvement in JYOTHY LABORATORIES in not only raising the design, process & technology adhering living standards of the people but also making them statutory and regulatory requirements. self-sufficient and productive personalities. Organising camps in their areas for APOLLO Tyres has adopted CSR as a distributing aids and appliances to all needy part of its business in 2000 much before the disable persons to stand for them. mandatory CSR era. APOLLO focussed on Few more companies were covered in health, environment and community. The biggest the third year like EdCIL, EGIS. Scneider achievement was taking initiative for spreading India, SJVN, GVK, APOLLO TYRES, JYOTHY awareness and prevention of HIV-AIDS. The LABORATORIES etc. Being a small PSU, company believes that if undertaken in the right Educational Consultants India Limited (EdCIL) spirit and process, social initiatives can be a long used 3% of Company’s profit under CSR term risk mitigator and help manage key business when it was supposed to be 2% according and operational challenges. This framework to law. Having established credentials in clearly revolves around the principle of 3 I’s i.e. Education Sector for providing quality services Involve, Influence and Impact stakeholders.

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YEAR : 2015 2015 issue of CSR VISION covered the story on “Rule of The year 2015 was a year of providing the readers new Law and “CSR justice” or “Rule of Law” is an essential possibilities, generally not thought of as CSR activity? The tool for development. “Sustainable development, human June 2015 issue of CSR VISION published its cover story rights and access to justice”. Article 14 of the Constitution with the titled “Responsible Policing – a potential CSR ensures for Equality before law and states that “The state domain”, normally considered as a domain, beyond CSR. shall not deny any person equality before the law or the The main objective of this cover story was to generate equal protection of the laws within the territory of India”. awareness among corporates about possible initiatives The December 2015 issue was with a cover story on they can take for promoting responsible policing under “Political CSR – the emerging global trend”. CSR. CSR VISION also proposes GOI to consider January 2016, CSR VISION promises inclusion of Responsible Policing in its readers to deliver the best through its schedule VII of Company’s act. RICOH – a content. The first month of the year and the Japanese MNC in IT products and services first issue of 2016 covered an Indian PSU where sustainability is a part of its DNA, that has grown leaps and bounds in terms of was on our July, 2015 cover story. It was profitability and CSR – Western Coalfields selected with the objective of sharing with Limited. It has adopted CSR as a strategic our readers about the business potentials tool for sustainable growth.The Company has of sustainability oriented products and prepared its CSR VISION 2020 for carrying services. Month of August 2015 would out future CSR activities and prepared a have been incomplete without devoting timeline for it. All these make WCL a great the issue to “The Missile Man of India – Dr story for CSR VISION. In the month of Avul Pakir Jainulabdeen Abdul Kalam” – February, 2016 the editorial team decided to a legend, a modern Rishi. India rarely has connect CSR with environmental challenges any politician, even a President or scientist primarily ‘Climate Change’. Challenging the whose sudden demise made almost the abilities of the leaders of both developed entire India shed tears. He also led a frugal and developing countries. CSR VISION life, which was reflected during his stay in urges Indian Companies to innovate and find the stately Rashtrapati Bhavan. out methods of developing environment In the month of August, 2015, friendly products, services for satisfying India witnessed a stormy session of the the consumer needs and wants, while Parliament where the entire session was innovating to develop environment friendly washed out due to determined effort of process for producing products at low cost. oppositions parties who demanded the February and March, 2016 may be resignation of two CM’s and one Cabinet remembered as “Politics in University”. Minister. CSR VISION with the title The JNU episode over anti national slogans “Responsible Business needs Responsible shows that one’s love towards their own Parliament” in September, 2015 issue urged country is dwindling. CSR VISION believes all political parties to have a collaborative and that it is an urgent call of the country consultative process in the Parliament and allow to promote patriotic feeling among its the Parliament to function, to debate and to citizens. And the best way is to make them feel proud legislate and support the passing of important legislations of their country. With the title “Promoting Patriotic like GST and Land Acquisition Bill, crucial for the country. Culture – essential CSR Activity for India Today” was the October, 2015 issue focused on Sports as a potential topic of Cover Story of March 2016. The month of April, area, where companies can adopt activities for promotion 2016 was with the cover story on MACCAFERRI, an 135 of sports under CSR . With the title “CSR and Sports – year old Multi National Company providing innovative everyone must play”, explains Sports not only benefits engineering solutions for environmental sustainability with health, character building of individual but also benefits the title “MACCAFERRI offers Environmental Solutions, nation by community development. CSR VISION believes India needs. The mission of MACCAFERRI is to become a that the Companies under CSR can build a sporting culture leading international provider of advanced solutions to the in India by promoting Sport among the citizens. November, civil, geotechnical and environmental.

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The magazine has a good coverage of recent YEAR: 2016 initiatives in CSR domainwhich were interesting The cover story of the first issue of the fourth year was to read. The sections having interviews of CSR ALIMCO who has come a long way since then; from an leaders are also a good peer learning source for Army Outfit, to a government system led production facility professionals. I personally liked the sections for producing artificial limbs for the poor- disabled under the about monthly CSR recent appointments in the Scheme of Govt. Of India, “Assistance to Disabled Persons govt and CSR organizations as many of us need Scheme (ADIP)”. The work culture was obviously that to remain informed about leadership teams at of a production system under government management. different organizations in this domain. ALIMCO was incorporated in 1972 taking over the Pune In terms of presentation, while the content based Artificial Limbs Centre, which was run by the Armed speaks for itself, there is some scope for adding Forces as the only centre in the country that catered to the more graphics to the content so as to make it PwDs in respect of Assistive Devices. Only in recent times more appealing to readers. focus on Disability as a development domain has increased Overall a fine reading and learning experienced. leading to creation of a separate department for Disabilities Congratulations for this. Looking forward to under the Ministry of Social Justice & Empowerment, Govt. future editions of the magazine. Of India in 2013-14. Artificial Limbs, being the most visible — Shobhit Mathur, Dhwani Rural part of the Disability Domain, ALIMCO activities has been Information Systems promoting Disability as a development domain through visibility of its products. In the era of CSR, ALIMCO has I am vivid reader of CSR VISION since past got a huge opportunity as an ideal implementing agency of few months. I have found the contents of CSR CSR projects, most preferred by the PSUs. Most preferred, VISION very informative and thought provoking it is easy for a PSU to deal with ALIMCOas a PSU. But, in the field of corporate social responsibility. This en-cashing the opportunity is a challenge through an magazine is unique in itself especially for those organisation deeply rooted in non-business and government who look CSR as passion and much more than a culture. D.R. Sarin, the dynamic CMD with a background in legal mandate. Really speaking, we have thousands Marketing, who took over in October, 2014 seems to have of act enacted and CSR rules are one of them. The laid the foundation for en-cashing the opportunity and en- basic objective of CSR can be achieved by Indian cashed the opportunity too, to a good extent. His leadership inc only if corporate social responsibility is taken has made ALIMCO grow fast in turnover, surplus in such a perspective that merely legal compliance and beneficiary, obviously of CSR spent will not have any impact for societal managing the resistance benefit unless and until it is done with passion to change, natural in such and dedication for upliftment of uncared strata situations. of society. I wish entire CSR VISION team a very Fake medicines market successful future in their endeavour to bring forms a big portion of India’s impactful change in society. domestic drug market, and it — Awadhesh Kumar, Dy. General is one of the highest growing Manager (CSR), IFCI Ltd markets in the country. CSR VISION always focuses Quality & standard of ‘CSR VISION’ is appealing on issues which were not & excellent. In the CSR space, Vision is making addressed by others. The cover story of July was on FAKE valuable and significant contributions. Keep up MEDICINES with the title “Fake Medicine Kills! All Over the good work. The World”. Do You Want To Die? Brand Owners Need Be — Dr. Lalit Kumar, Hony. Senior VP, Responsible. One takes medicine to live, not to die. But in Sulabh International Social Service Organisation India, lakhs of people die taking medicine, which is fake and abundantly available in the market. Your approach to the journal is unbeatable Fake drug makers, who run this deadly trade undercover, by others. I really appreciate the skill and hard use sophisticated tools and technologies and are well work of the team to keep this journal running equipped to operate stealthily. A recent New York Times smoothly. article points to India as one of the countries at the forefront — Shubham Ahlawat, Dehradun of the problem, selling fake drugs locally and online to unsuspecting consumers worldwide.

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Unfortunately, In India, no one seems to care , neither process of adapting CSR as a strategic CSR process from the the company’s manufacturing the brands of medicine, which social welfare orientation of public sector, the role of CMD is are being faked , duplicated to cheat and kill the consumer extremely crucial. to make easy money in the name of their brand, nor the The October 2016 cover story on Strategic & Government, expected to ensure delivery of safe medicine Transformative CSR- For Empowering CSR Movement. It was to the consumer and control illegal manufacturing and sale felt essential to do a story on this topic to generate awareness of fake medicine. Primarily, it is the TRUST developed by among all stakeholders of CSR in India. The issue aims to the brands, which makes the consumer buy the medicine, invite all corporate leaders to involve themselves in solving therefore the brand owners have a primary responsibility National problems to make a difference while benefitting to protect the consumer. Thus, we all are prone to death their personal interest. Today the country need corporate due to fake medicine, in addition t o leaders to involve themselves in solving macro level problems that may include challenges in governance, corruption, and similar other challenges and to work with government an equal partners applying their professional competence and commitment for making a difference. The November issue carried a Cover Story on Formulating CSR Strategy as a supplementary to the October 2016 issue on Strategic CSR. This story talks about a real challenge of limited leadership commitment. The invisibility of Corporate Leaders in addressing national challenges may be social or environmental speaks of the level of commitment of many other calamities. Corporate Leaders even in the era of mandatory CSR BE AWARE, FAKE MEDICINES ARE AROUND TO KILL. FORMULATING CSR STRATEGY, Demands integrated The month of august 2016 of CSR VISION was with knowledge on Corporate & Social Systems. CSR strategy has the cover story on ESSCI (Electronics Sector Skills Council to be integrated with the business strategy, to be effective of India), Passionate leadership committed to make an and contribute to corporate bottom-line of any company, impact. Skilling Indian youth, the dream of Prime Minister while adding value to social and environmental bottom Modi is in its path offruition through a huge national lines. This integration at the strategic level can facilitate the infrastructure headed by the Ministry for Skill Development involvement of corporate leaders in CSR activities. & Entrepreneurship (MSDE) and led by Sector Skill Councils The month of December and January may be on the ground. Among the sector skill councils, Electronics remembered as ‘demonetization’. There is too much Sector Skills Council of India. (ESSCI) is a prominent one, political heat in the country in the name of demonetization. as the electronics industry has huge growth potentials in Prime Minister Narendra Modi’s decision to ban high-value India markets as well as export markets. Electronics touches banknotes as part of efforts to stamp out corruption will have almost every aspect of our lives today; therefore the skill a profound and positive impact on India’s economy. So the requirement is obvious. ESSCI has started making the right CSR VISION covered Demonetisation in the January issue noise, at the right time, at the right places. It is only a matter with the title “Responsible Politics Vs Black Money Control”. of time ESSCI consolidates its position in the CSR space The truth hidden under the surface is the nexus between in India. It only has to keep moving in the direction it has black money & political system for Electoral funding. started out with. CSR eligible companies will soon find out Demonetization has hit the nexus very hard causing severe ESSCI as an ideal CSR implementation partner. financial loss & pain to the politicians which is visible through The fifth issue of the fourth year came out with a cover harsh utterances. ‘Higher the loss, harsher the words’. The story on BEML limited (formerly Bharat Earth Movers cover story attempts to highlight the intricate relationship Limited) is a prominent Bangalore based PSU active in between politics, black money and demonetization to control manufacturing and supplying equipment’s to core sections the black money. of the economy including mining and construction, February 2017 issue covered the CSR activities defence and aerospace, rail and metro, apart from export of Mahanadi Coalfields Limited (MCL). MCL is a premier activities. Typical of an engineering company with four public sector unit in Odisha with highest CSR budgets in manufacturing units, the CSR activities are centered on comparison to other PSU’s in Odisha. It is headquarter in this manufacturing units. BEML established before 50 at Burla in Sambalpur district of western Odisha, an years and involved in a public sector environment which are underdeveloped area. MCL has achieved highest ever adapting to the provision of the mandatory CSR law. In this 137.901 Million Tonnes (MTe) of coal during the year 2015-

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16 against previous year’s production of 121.379 Mte, registering a growth of 13.61%.Thus it may be said that CSR VISION in its own way is trying to spread MCL has done a lot, more to be done by integrating CSR the positive message of Corporate Social processes with the entire organisation processes specifically Responsibility and we extend our hearty the employees. congratulations for their endeavour. However The eleventh issue of CSR VISION, 2016 covered the we will see real change when individuals feel CSR activities of JAKSON Group, a prominent family owned the necessity of acting with responsibility and business registered in 1947 as an electrical trading company. incorporating social change in every action. It has come a long way and established itself as a leader in — Mohini Daljeet Singh, CEO, Max Indian power industry. As per PwC’s Family Business Survey India Foundation 2012-13, 78% of Indian family enterprises support various community initiatives. Rightly so, Jakson Group has been involved in supporting various community activities since Holding on to the principles and sustaining long. Jakson Group is an integrated power solutions company expectations all along, requires the right mix of offering a range of products and services that help customers dedication and enthusiasm. The content of the effectively meet their diverse needs in a safe and sustainable magazine reflects the potential and hard work of manner. The company is driven by its core values of building the CSR VISION team. Keep up the good work. enduring relationships and its vision to be a trendsetter in — Rajeev Rastogi, Mumbai energy solutions. A special story – “Elder Abuse” was the cover story of CSR VISION is the right platform in terms April issue. Elder Abuse is a serious problem hiding under of generating the awareness and for CSR and the carpet like a bomb to explode. India needs to act fast. Sustainability practices and the reader will get the Elder abuse is therefore weakening the foundation of meaningful insights and latest buzz happening Indian civilization and culture which obviously leads to a around the CSR which is worth reading. darker future. The huge youth population considered to — Kamal Singh, UNGCNI be demographic dividend in favour of India will become a demographic liability in a few decades if the trend of Elder Abuse is not controlled. The Hon’ble Prime Minister We have been working hard to ensure of India, Shri Narendra Modi may have presented a role transformational change at the grass-roots level model of respect to elders and parents by touching the feet through our various CSR initiatives. The cover of his mother, but there is a huge challenge of this ideal story on CSR Vision captures our enthusiasm being practiced in every household. The breaking of family and our earnest effort to bring a positive change systems and dwindling family values need be resurrected. in the society. SOBHA will continue working The veracity of this challenge need be comprehended towards poverty alleviation, providing primary and all potential contributors need to act. The government education, healthcare and women empowerment. programmes has not delivered the desired results. This And your help in letting the world know about confirms that more innovative and aggressive efforts are it through your magazine motivates and pushes needed which can come from Corporate Houses under their us to do more. This is a replicable model that CSR. Mr. PNC Menon, our founder has created very passionately. For us, CSR is NOT a gloss on any soiled wall. It is deep rooted and ingrained in our DNA. — Abhinav Kanchan, Sr. Vice President & Head, Corporate Communications & National Marketing, Sobha Limited

I would love to congratulate the research and editorial team for bringing out the major issues in the form of governance watch and society watch column. Well Done CSR VISION — AkashMandal, Delhi

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Year 2017-2018 Overview APML has an experience of almost 3 decades. Within three CSR VISION magazine has established itself as the most decades of inception followed by extensive growth, Agarwal respected magazines in the domain of CSR & Sustainability. movers Group has emerged as the India’s largest mover of Editor in Chief Prof. Ranjan Mohapatra takes pain to ensure household goods, also recognized by Limca book of Records. that the quality of the magazine is not compromised at any As the magazine grew, the September issue of CSR cost of each edition that is released. The main focus of the VISION covers Indian Metals & Ferro Alloys Limited (IMFA), magazine is delivering knowledge & Information relevant the commonly known corporate entity of Odisha, which to all the stake holders of CSR & Sustainability domain, may safely be called the “TATA of Odisha”. It has been focusing the primary CSR Actors, the Corporate India. doing developmental activities around its area of operation Given below is the summary of the issues covered during much before CSR became mandatory. To formalize its the SIXTH year, 2017-2018 developmental CSR activities, the Bansidhar & Ila Panda In the first issue (June, 2017) edition of the magazine, we Foundation (BIPF) was set up which is active in almost all covered about Responsible & Transparent Governance. As we developmental domains in Odisha including Education, all know that the progress of nation depends on the quality and Health, Women Empowerment, Skill Development etc. IMFA quantity of decisions made by the government in its interest. has the potential to be the developmental catalyst of Odisha Therefore responsible decision making system involving comparable to TATAS at the national level with its tangible central cabinet to Gram Panchayats remains the backbone of contributions in almost all the developmental domain of Responsible Governance System. Decisions are like bricks India. Under the dynamic leadership of its management or stones essential for constructing any structure including team including Ms. Shaifalika Panda, IMFA can actualize its Government as well as business or even personal lives. potential. The month of July 2017 of CSR VISION was with The sixth issue of CSR VISION, 2017 covered the the cover story on RESPONSIBLE BUSINESS & GST. CSR activities of JSPL Group; the flagship steel and Power Performance of an economy is dependent on the size of the Company of well-known industrialist Navin Jindal, the white economy as the black economy remains out of control company produces economic and efficient steel and power of government. So the issue focused on the De-monetization, through backward and forward integration. From the widest measures to control black economy and GST reforms etc. flat products to a whole range of long products, JSPL today Moving forward to the August issue it carried a story sports a product portfolio that caters to markets across the on Agarwal Packers And Movers LTD, the pioneer in the steel value chain. It has also been named among the best packaging and moving industry in India, which uses Blue Chip Companies and rated as the Highest Wealth trucks and drivers as its principal resources have rightly Creator by the Dalal Street Journal. The November issue carried a cover story on MOIL, a prominent PSU under Ministry of steel formed in 1962 after taking over assets of CPMO, a British company is engaged in implementing CSR projects with due sincerity with a spirit and commitment of public sector. The Annual production is to the tune of 1.1 million tones and the identified the sleeplessness share of MOIL in total country’s production is about as a key area of concern, causing road accidents and deaths 50%. It is the largest indigenous producer of manganese and affects productivity. Their determination and hard ore. The main objective of CSR efforts of MOIL is to help work have made them today the foremost and unparalleled people by providing the much needed support for education, service provider in the Packing and Moving industry. They healthcare, improved living conditions, etc., also equip not only provide the best-in-class services for household them to become economically independent through skill shifting but also provide superlative services in corporate development programs. and international shifting divisions. The company is also a The cover story of the eighth issue was on JINDAL SAW member of International Association of Movers (IAM), USA. LTD. Jindal SAW Ltd. Is the market leader capacity wise in

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February 2018 issue covered the CSR activities of I read a lot of business magazines but CSR Northern Coalfields Limited (NCL). Northern Coalfields initiatives made by company are either not Limited, commonly known as NCL, is situated at Singrauli mentioned or in a very small space but kudos district of Madhya Pradesh, It is a Mini Ratna company of to CSR VISION team for dedicating a whole Government OF India and is a subsidiary of Maharatna magazine to it. Company; Coal India LTD. Realizing the potential of its coal — Moupiya Biswas, Pune production, NCL was formed as a separate subsidiary of Coal India Limited in the year 1985. NCL through its community Before CSR VISION, CSR processes were limited development programmes has significantly contributed to Economists, Businessmen and Policy makers towards improvement and development of the area. It is but now all the technicalities are available for a helping local tribal, non-tribal and project-affected persons common man to understand. in overall improvement of quality of their life through self- — Raghav Chandra, Lucknow employments schemes, imparting education and providing healthcare. Interview of the Dr. V. K. Saraswat is impressive In the month of March, CSR VISION covered Electronic and such an eminent personality. Good to Sector Skill Council of India (ESSCI). ESSCI is a not-for-profit know more about Atal Innovation through his organization registered under the Indian companies Act, interview. Thanks CSR VISION! 1956. It aims to be the key catalyst in addressing the twin — Ram Prasad Tripathi, Odisha challenges of employability and employment in the larger electronics space. ESSCI is actively engaged in the execution The CSR Umbrella is huge and crowded; CSR of the CSR projects for skill development in the electronics vision defines every news of CSR in a very smart sector. The notable entities with which the programmes way. From highlighting any company with their are under execution/planning stage are: Whirlpool India, CSR initiatives, covering news from both national Voltas, HDFC Bank, NTPC, ONGC etc. The CSR projects and international level, to sharing stories of undertaken by ESSCI lead to the youth being mobilized from individual effort or group effort to bring a change the local communities and skilled in certain QP in demand to the society through CSR or beyond. and local industry is aligned to provide employment to — Sanjay Rawat, Noida skilled resources. The impact is socio-economic with the youth getting employment and able to earn a livelihood. As a leading skill council contributing to ICT industry already manufacturing of large diameter submerged Arc Welded having made a mark can march ahead to actualize its full (SAW) Pipes using U-O-E, J-C-O and Helical Processes. potential if supported by corporate India and is expected to The SAW Pipes are mainly used in Transportation of Oil, develop mutually beneficial collaborative relationships. Gas, Slurry and Water. Its CSR philosophy entails equitable The story on NASSCOM FOUNDATION was the cover access of resources to the underprivileged and maintaining a story of April 2017 issue. NASSCOM FOUNDATION is a harmonious equation with the ecosystem. non-profit organization with a vision to leverage Information The January issue of 2018 carried a cover story on and Communication Technologies (ICTs) for empowering SHAHNAZ HUSAIN GROUP. Shahnaz Husain, pioneer and and transforming the lives of the underserved to create leader of the Ayurvedic beauty movement, has received a truly inclusive India. The foundation is engaged in a unprecedented international acclaim for the perfect practical number of multifaceted activities which leverage the power application of Ayurveda. Known for product innovation, of partnerships with the implementing agencies, NGOs, Shahnaz Husain has developed over 380 products for beauty industry, government bodies and people at the grassroots and health care. Today, she heads the largest organization of level of society. NASSCOM Foundation’s CSR Hub is aimed its kind in the world, with a global chain of franchise salon, at creating an ecosystem of CSR practitioners, civil society spas, retail outlets and beauty training institutes. Being an members, advocates, thought leaders and policy makers industry leader and pioneer in the segment of herbal care she to further help solve social development based issues has done strategically aligned socially beneficial activities across India through innovative and collaborative ways by like employment generation for supporting beauty care the means of conferences, workshops, research reports, industry, apart from her contribution to visually impaired and government and media interventions. NASSCOM’s people. However with her profile and global clout as a head positioning empowers it with unlimited opportunities for of Shahnaz Husain Group, she has lots to do in terms of CSR developmental impact through innovation and creativity action and presentation. which is yet to be actualized.

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YEAR 2018 engagement and loyalty. Through operational effectiveness In the June issue of CSR VISION, 2018 covered CSR activity an organization can get result in being more responsible and of Coal India Limited (CIL). CIL is the Indian-State controlled sustainable and creating more effective operations and higher coal and mining company headquartered in Kolkata, West level of efficiency. Risk reduction and management benefits Bengal. The essential features of CSR strategy approved by resulting from CR efforts that improve the organizations CIL board covered various points such as fund allocation, ability to identify and reduce exposure to risk and risk scope, monitoring and impact assessment and sustainability. management. Through this it would have direct financial Fund allocation for CIL (HQ) is 2% of the average net profit of impactto the financial performance of an organization; this three immediately preceding financial years or RS. 2.00 Per gives new business opportunities or innovation generation for tonne*. Fund allocation for the subsidiaries of CIL is 2% of all stakeholders specifically because of their efforts in being a the average net profit of three immediately preceding financial responsible business. There are many corporate joints which years or RS. 2.00 per tonne*. CSR activities of CIL includes, have benefitted in business through CSR and Sustainability the scheme called Premashraya- A home for underprivileged including Unilever, SIEMENS and Golden Agri Resources. cancer patients. The main objectives of the scheme, is to August issue of CSR VISION covered Sustainability provide accommodation for free or at highly subsidized rates through Spirituality. Often people confuse spirituality and for underprivileged cancer patients and their families with religion but to be honest these are two different things special emphasis on cleanliness and hygienic environment. or rather they are the different sides of the same coin. The flagship project includes HOLISTIC DEVELOPMENT OF Spirituality and ethics in business are now interrelated FORTY VILLAGES IN PURULIA DISTRICT in West Bengal force. It impacts on people’s conduct as corporations with special emphasis on Energy, Agriculture, Sanitation, and have started using spirituality as a tool for improving the Knowledge cum Recreation Centers (KRCs). CIL is already employee performance. Thisissue talks about linking CSR spending more than the statutory requirement of 2 % of profit and sustainability with responsibility. Sustainability laid by of last three years of CSR. It also prioritizes sectors of CSR the promotion of Sustainable Development Goals (SDGs) fund utilization. CIL has the largest CSR budget and it has succeeding Millennium Development Goals (MDGs). the opportunity to be more innovative and implement CSR Spirituality is an essential tool for building responsible society, programmes which are scalable and replicable in bigger India is said to be the spiritual guru of the world having number than the Premashraya project, the only project which answers to all the developmental challenges of the world, can be scalable and replicable. by virtue of its strength of spirituality and ancient knowledge As we moved forward to the month of July CSR VISION system. Both science and spirituality focus on logical covered a story about Global leaders in benefitting from reasoning, thus the approach of science and spirituality is CSR and fundamentally same. The September issue of 2018, CSR VISION magazine covered about CSR activities of SOBHA Limited. SOBHA started its operations in 1995 and active in only one Industry i.e. real estate. It has made a considerable impact on the mind space of consumers and relevant public through their CSR oriented values and also Sustainability. Although CSR earning benefits out of their principles and had been made mandatory since April 2014, some business CSR impacts. SOBHA Limited is a 28 billion company leaders consider it as a liability who has not ventured into headquartered in Bengaluru, which focuses on residential integrating CSR into their business thinking process. Those and contractual projects. In the year 2017-2018 the who have ventured in CSR programme have benefitted from company registered a turnover of RS. 28.37 billion. The it. The issue covered the benefits of the programme which compounded annual rate of growth in net worth over the gives businesses brand value and reputation. Another benefit past three financial years is @ 3.92 per cent. The group is employees and future workforce. This includes employee has developments and investments in U.A.E., sultanate motivation, productivity, recruitment, satisfaction, retention, of Oman, Qatar, Bahrain, Brunei and India. SOBHA strive

40 NEW DELHI MAY 2019 COVER STORY

to make Environmental, Health and Safety (EHS) matters which acts as a collaborative platform by bridging the gap an integral part of their business. SOBHA was awarded the between people and non-profits. The community emphasizes ISO 9001:1994 certification for meeting the requirements on problems of society including road safety, education of the standard as early as 1998. SOBHA Limited also healthcare, community development etc. Blood donation awarded the ISO 9001:2008 certifications for adhering to camps are an important part of NAGARRO’s CSR calendar. the requirements of the revised standard. The organization It encourages employees to donate blood and save lives. has also been awarded the ISO 14001:2004 and OHSAS Through TestingPro initiative, NAGARRO provides platform 18001:2007 certificates for adhering to environmental, health and safety standards. They also adhere to the mandatory 2% and spend beyond on CSR activities as good corporate practice as per the government norms. SOBHA’s CSR activities include GRAAMASOBHA: A JOURNEY OF TRANSFORMATION which covers education, healthcare, for autistic people to learn new skills and welfare, women empowerment and employment carried out earn a livelihood. NAGARRO has joined hands with NABET by Sri Kurumba Educational and Charitable Trust. Special India to provide the differently abled requisite skills to earn focus on education SOBHA Limited has several projects a livelihood. They also initiated for the upliftment of the including The SOBHA Academy, SOBHA Icon- High School underprivileged. Under this initiative NAGARRO provides Support Initiative, SOBHA- Higher Secondary Programme free vocational training to people from economically weaker and SOBHA Vocational Training Centre. SOBHA Healthcare sections so that they can earn livelihood and can live with which was started in 2007 is their flagship CSR activity that dignity. The programme include a mechanic course with provides free and easy access to primary healthcare. The Maruti, a VLCC beautician course, a basic sewing course, an target group comprises all the BPL families, senior citizens NIIT basic spoken English course, and a computer course. of SOBHA Hermitage, Students of the SOBHA Academy The company also works to encourage computer literacy and their parents. SOBHA Hermitage which focuses on the among underprivileged children. NAGARRO’s Sweden- abandoned elderly and young widowed mothers. There are based clients funded a computer education programme for various CSR programmes SOBHA Limited runs including 25 students at Deeplaya NGO. They have also worked for SOBHA Young Mothers Rehabilitation Programme, SOBHA environment and sustainability. They started Tree Plantation Rural Women Empowerment, and SOBHA Dowry-Less Social Drives, Sustainability practices, Provisional CSR activities; Wedding. Other initiatives include SOBHA is Green Initiatives. the company contributes to the Prime Minister’s National The impact and outcome of CSR activities of SOBHA has Relief Fund. NAGARRO has created a considerable 2-way transformed the lives of thousands of people. impact on its own people and on the surroundings. The October issue of 2018 CSR VISION magazine The November 2018 issue of CSR Vision magazine covered NAGARRO. NAGARRO offers application was responsible for covering SIEMENS India. SIEMENS development and product engineering, with cutting edge the multinational corporate giant is the most prominent areas such as digital innovation, Big Data, IoT, wearable, brands of the world in the domain of engineering, innovation cloud services and next-gen user experience. NAGARRO and reliability with massive turnover of 114,000 million. flagship CSR programme includes community reach out SIEMENS is a pioneer in infrastructure and energy solutions, Haryana Vision Zero. It is NAGARRO’s flagship civic quotient as well as automation and software industry with special (CQ) initiative. They have partnered with Hero MotoCorp focus on energy-efficient & resource-saving technologies. and World Resources Institute (WRI) India which promotes SIEMENS long-term commitment in India began in 1867. the cause of road safety. It delegates Road Safety Associates Today, SIEMENS has 22 factories and over 50 offices located (RSAs) to survey accident-prone areas and suggest measures across the country. SIEMENS has various divisions and to curb accidents and fatalities, aiming for zero fatalities. products including Digital Factory, Products and Solutions, NAGARRO has also created a Civic Quotient (CQ) community Process Industries and Drives, Product and Solutions,

MAY 2019 NEW DELHI 41 COVER STORY COVER STORY

Building Technologies Division, Power and Gas Division, Retail Employees of India (TRRAIN). TRRAIN is a public Energy Management Division and Mobility Division. Their charitable trust with an aim to be a catalyst for change vision is to be the pioneer of current time. Their values in the retail industry, with a vision to empower people in revolves around being responsible, excellent and innovative, retail. The objectives of TRRAIN are Pride and Dignity and and their mission is to setting the benchmark in electrify, Retail Employee Day. It has 5 million retail associates who automate and digitalize the world. SIEMENS Limited, celebrated Retail Employees Day (RED) across India, UAE flagship listed company of the SIEMENS group in India and Turkey, over 700 brands and 60+ malls celebrate RED was 113,483 Million for the year ended 30th September in India and it is one of the top 3 calendar events in the 2017 as compared to 112,295 Million in the previous year. retail industry.CSR Activities of TRRAIN includes Pankh The company’s profit from operations for the year ended Wings of Destiny. Through this program TRRAIN creates 30th September 2017 was 8546 million as compared to livelihood opportunities for PwDs across the country. The 7940 million in the previous year. SIEMENS has signed program works with NGO partners at regional levels and a memorandum of understanding with the confederation conducts its training through them. The 45-60 day training of Indian industry to be the lead industry partner in a program provides spectrum of retail specific skills in an consortium, for the conceptualization and development interactive format with focus on three key areas- Life Skills, of smart cities. They also signed a MoU with IL&FS and English Language Skills and Retail Specific Skills. Another GIFTCL to develop smart mobility solutions for GIFT city. CSR initiative is TrainHer, this program is part of TRRAINs The CSR activity of SIEMENS in India includes Enhancing livelihood initiatives. TrainHer aims at training and creating Living Conditions in which Project ASHA, MOKHADA and livelihood opportunities for women in retail. It focuses on ACTIONAID in AURANGABAD Division is there, Promotion providing employment to those who want to join the retail of Education in which SIEMENS Scholarship Program is industry. It is an intensive 30 day training program where working. This programme endeavors to support and promote relevant and updated training modules are used by qualified technical education. The Dual Vet at Government IT IS in and competent trainers across centres in key cities and which SIEMENS has partnered with Tata Strive to surrounding regions after which RASCI support the up-skilling of trainees certification is given out to the in the government trainees. training institutes for January 2019 edition of skill development by CSR Vision magazine covered implementing the Dual about Potential Actualization VET pedagogy. Machine of Millennials an Ideal CSR Tool Operator Training, Dual Initiative. Millennial, although Education for Management constitute 50% of the Students etc. Other CSR workforce, are perceived activities includes primary negatively by the baby Healthcare Support And Health boomer (born worldwide Education under this Sanjeevan between 1946 and 1964) Mobile Clinics were opened in positions of employers, up, Energy Efficiency program which in turn adversely at Government Institutions with affects their employ-ability the aim of addressing the climate as well as the potential actualization and change action arising out of sustainable development goals GDP growth. Usual characteristics of Millennial are Tough and the targets received for the country under conference from the outside, Soft from the inside, they have deadly of the parties 21 (Paris Agreement), and their another CSR social media addiction, they do a lot of work in peer pressure, activity includes Disaster Relief. SIEMENS being a socially- also they do not have effective stress coping mechanism. responsible company has always reached out to communities Millennials are addicted to technology to the extent that affected by the natural calamities. SIEMENS responded to they do not live without the mobile screens no matter where the communities affected during the Assam and Bihar floods they are going from trips to bathrooms to attending any by providing immediate relief through Oxfam India with its public or family events they just do not leave mobile phones catastrophe fund. SIEMENS spent total of RS. 1,484.56 behind. These are the reasons corporates have faced many Lakhs on their CSR activities. problems when dealing with millennials. Corporates have Moving forward to December issue of the CSR VISION initiated solutions to tackle with the problem when it comes Magazine, 2018, it covered Trust for Retailers and to millennials through CSR. Millennial problems is an issue

42 NEW DELHI MAY 2019 COVER STORY

that needs to be addressed by the corporates as they are achievement of the organizations objectives. The term proved the next generation workforce and they need to be managed to be useful as more than 200 theoretical papers have been well. The problems associated with the millennials are the written about stakeholders. The CSR and the concept of characteristics stated above, which blocks the process of stakeholders complement and reinforce each other. The their potential actualization, if they are not managed with cover story also discussed about 10 Reasons why small and due care, irrespective of their high caliber and talent. CSR medium-sized businesses need to implement CSR. Those Vision suggested that the part of CSR budget be channelized reasons are very much on point. The second condition for for solving this problem. The ideas for accountability is a system change. action as CSR project Together with pressure from the include Awareness and changes in the system (citizens Engagement Conclaves. incorporating social concerns Conclaves and meetings in their economic decisions), by corporates as a part of there is a second necessary their CSR activities should condition for the social control be organized where baby of companies. This change of boomers and millennial kids system should permeate every can get together and try to learn sphere of activity in human about each other so that the society: civil society, economic/ stereotypes can end and there business, and especially the can be a better compatibility government/political. As between the groups because peter Utting, coordinator in the end both of them have of the United Nations to work hand in hand. Movies o n Research Institute for Social Development millennials, as movies are great influence for the millenials, (UNRISD) Project on business responsibility for sustainable CSR budget should be allocated in making movies to teach development, explains progress associated with corporate millenials about family values, country values etc and last but social and environmental responsibilities has been driven not the least Promoting Investment Behavior through CSR by state regulation collective bargaining, and civil society projects. These seminars should discourage their behavior activism. The cover story also discussed the ROI of Social of over-spending and encourage the nature of maintaining a Responsibility and what benefits of company’s CSR policy budget. bring? These concepts are presented with a normative aim, Moving forward to February 2019 issue of CSR VISION they support this change of paradigm. However, CC has magazine, it covers corporate accountability through social rarely been oriented by this normative aim. Hence, CSR vigilance. The work is an attempt to analyze the similarities presents more advantages to advancing the social control of and differences between two of the most recurrent terms used companies and should be considered a superior theory vis- in the literature: corporate social responsibility (CSR) and à-vis achieving social control of companies. By exploring and corporate citizenship (CC). The cover story was structured in spreading the normative basis for CSR, a system change will a way, where the first section of the story reviews the history be achieved. of each term and analyzes the similarities and differences Piracy is a major problem worldwide. Every creative art between these two concepts. The second section explores producer is in fact affected by the piracy. The March 2019 the first condition for improving accountability (Changes issue of the CSR VISION magazine covered about Piracy and in the system), its outcomes and limitations. The third CSR. The issue tried to encapsulate one of the major issues section presents the second necessary condition that may that our film industry is combating with. In this story, we overcome these limitations (a system change). The role that talked about the origin of piracy, its effect on film viewing, these concepts play in fostering each of these conditions financial loses that the industry incurs due to piracy. Along will also be highlighted. The CSR originated in 1937 with with the challenges, the story also looks into the various the publication of Bowens book social responsibilities of Government interventions that have been taken to curb film businessmen. In the 1980s, the concept of stakeholders was piracy. The story culminates with few recommendations/ coined. Originally defined in a Stanford research institute suggestions for the film industry to take up as part of their internal report (1963) as those groups without whose CSR initiative. The effects of piracy on the Indian film industry support an organization would cease to exist, Freeman are tremendous. Uday Singh informed that the infringed extended the scope by proposing the following definition: copies appear online within a few hours of a film’s release. any group of individual who can affect or is affected by the The Indian film industry loses around RS.18000 crore ($2.7

MAY 2019 NEW DELHI 43 COVER STORY COVER STORY

Billion) and over 60,000 jobs every year because of piracy. core values of Dhwani RIS are social change, process This is also the figure that the world Intellectual Property oriented, learn & re-learn, integrity, user oriented etc. The Organization (WIPO) brandishes in its magazine, quoting main domain of Dhwani- RIS is education, governance, noted filmmaker Anurag Basu. According to the latest KPMG- financial inclusion, skill development etc. Their approach FICCI report on the Indian media and entertainment sector, is participative. The considerable time with social sector the Indian film industry is projected to grow from RS. 138.2 organizations is to understand their tech-centered bottlenecks billion ($2.09 Billion) in 2015 to RS. 226.3 billion ($3.43 and devise solutions as per their needs. Their work is billion) by 2020 at an annual growth rate of 10.5%. But not confined to the desk alone. They undertake sectoral piracy could also grow exponentially unless it is checked. research, does process mapping to understand their program Keeping the piracy trend in the country government is also design, technological readiness and feasible options for trying to intervene in tackling with film piracy in India. ICT integration. Their key focus in on, multiply efficiency, Prime Minister Shri Narendra Modi made an announcement reduce efforts through technology, they build tech solutions at the inaugural function of the National Museum of Indian for a plethora of sectors and different impact organizations. Cinema at Mumbai on 19th January 2019 to tackle the Monitor projects, track progress, collect real-time data, create menace of camcording and piracy. The Ministry of I&B piloted dynamic maps, generate visual repots, and assess project this matter for consideration of Union Cabinet. Cabinet impact effortlessly with apps and dashboards. The solutions has approved the proposal of Ministry of Information and are user-friendly, multi-lingual and works even in the zero Broadcasting for introducing the Cinematograph Amendment internet zones.The cover story of this edition also interviewed Bill, 2019 to amend to the cinematograph Act, 1952. the Co-Founder of Dhwani-RIS,SunandanMadan in which he The bill aims to tackle Films piracy by including the penal talks about his journey and experience of Dhwani-RIS and provisions for unauthorized cam cording and duplication of how did the idea evolved since the beginning. Films. There is special role of CSR in curbing film industry. The revolution of CSR and Sustainability initiated by CSR act empowers the film producing companies above the department of public enterprise Government of India in the limit of profit 5 crore per year and similar 2010 is formalize and legalize in 2014 through the Company’s Act 2013 (Section 135), mandating CSR spending in India. After the launch of CSR policies in public sector in 2010, the launch event organized by VISION GROUP led by Professor Ranjan Mohapatra and foreseeing the upcoming CSR law in India Professor Mohapatra planned the first CSR media publication in 2011 and started publishing CSR VISION magazine in 2012. It is obviously a great matter of satisfaction provision as specified in section 135 of the company act that the CSR law has come into effect as foreseen, and CSR 2013 which makes many of the film producing companies VISION has played its catalytic role by providing the CSR eligible for CSR spending. These eligible companies can movement the necessary support by disseminating knowledge invest in their financial resources under CSR and their and information on CSR and sustainability. Although the CSR organizational power to find out the causes of piracy and media has grown from 1 magazine publication in 2012, to implement appropriate solutions as it is already known film few more still giving the prime position of respect to CSR piracy happens due to absence of alternative channels for VISION for its content, quality of publication, reach and in film viewing after its release, more so by Indian nationals in addition to reader’s feedback are the primary stakeholders foreign countries. in publication. We the CSR VISION Team convey our sincere The latest issue of the CSR VISION magazine of April thanks to all the readers for the acceptance, appreciation and 2018, covered about Technologies for social impact. The continued support. We look forward to this continued support magazine covered a story of Dhwani- Rural Information of our readers in coming years. We also request our readers system. The passion for harnessing the power of technology for regular feedback and suggestions for improvement in for social change led to birth of Dhwani RIS in 2012. Their quality and contents. u

44 NEW DELHI MAY 2019 Why should you ADVERTISE in CSR VISION It Improves Impact of

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MAY 2019 NEW DELHI 45 Guest Column

SHIFT FOCUS FROM SPENDING TO INVESTMENT AND IMPACT To motivate corporates to participate in the CSR movement with heart Dr. Lalit Kumar, Hon. Senior Adviser, Sulabh International Social Service Organization (Former Adviser, Planning Commission)

here were many contenders who wanted a slice from the coveted CSR cake but the majority got disheartened, disillusioned and disgruntled after five years of the mandated CSR in India. TThere has been a clamor for more from the mandated CSR and now a High Level Committee on Corporate Social Responsibility–2018 (HLC-2018) set by the Ministry of Corporate Affairs (MCA) is in the process of finalizing its report. This is perhaps the right time to look around and back & forth for taking right steps to make CSR effective. Major players in the implementation of mandated CSR - private, public and third sector have their strengths and problems. For many NGOs/CSOs, the main implementing arm on the ground, the CSR cake turned out to be a hard nut to crack for various reasons. Number of CSOs has been estimated to be in lakhs whereas the number of companies engaged in mandated CSR is reported to be in thousands, therefore, seekers are more and providers are less. To get experiment in a vast country, the largest democracy of connected to the right company remained a challenge the world? Probable reasons may be excessive focus on for many CSOs, despite emergence of many middle-men expenditure by the companies instead of attention to issue agencies, resulting in widespread disillusionment. based long-term interventions and solutions; reliance by Many companies selected their implementing partners companies on limited big name-tag NGOs/CSOs or on after due diligence, or setup their own foundations, to spend those having relevant connections; expectations from the the mandated 2% on subjects/sectors listed under Schedule implementing partners by companies and of CSOs from the VII of Section 135 of the Companies Act 2013.These companies remained un-fulfilled; the manpower managing companies drafted their CSR policies and got the projects CSR portfolio in companies and CSOs are still grappling with discussed and approved by their CSR Committee of the the ‘rules of the game’ or ‘game of the rules’; fluctuating focus Board of Directors, spent considerable energy for monitoring on subjects or sectors covered under Schedule VII, by both and reporting their CSR projects. A large number of these the companies and CSOs, depending on the flavor of the companies are feeling puzzled as their hard work and month or the year. interventions have not yielded the desired results and impact. Primary goal of corporate is to maximize profit to fulfill Many officials at district, state and central level, feel their responsibility towards the powerful and organized that although CSR funds have contributed in many flagship stakeholders. At times, it may be at the cost of poor & programs of the government but not much has come to the unorganized stakeholders, such as farmers, tribals and geographies and sectors under their jurisdiction. Number of other disadvantaged communities by disturbing their natural conferences, seminars or workshops as well as the award habitats, resources and environment. It appears many functions related to CSR has also declined in recent years, companies are not doing CSR voluntarily,i.e. without putting and the enthusiasm of participants also appears to be the heart and soul of their employees into the projects. waning. Exceptions may be there of some companies, mainly the old Why this disillusionment after five years of unique CSR players,engaged in CSR projects much before the passage of

46 NEW DELHI MAY 2019 Guest Column

Companies Act 2013. 2018 issue of the CSR Vision, that the next incarnate of HLC It has been observed at number of places that should provide a judicious balance between regulation and whenever development functionaries inform the ‘so called’ flexibility, with a caution that more stringent regulations need beneficiaries, that here is a new government scheme/ to be avoided, otherwise mandated CSR is likely to lose its program for their benefit, the response from people is steam; I have following suggestions for consideration. invariably lukewarm. In such a situation, people think that • The High Level Committee on Corporate Social it is a mandated government program, so let the government Responsibility – 2018 (HLC-2018),while reviewing staff manage it. On the other hand, when people are told existing CSR framework and recommending guidelines that here is a new scheme/program for them, by them and for enforcement of CSR provisions and for adequate for their benefit, people’s participation is exemplary and monitoring & evaluation of CSR by companies, should also voluntarism & volunteerism flourish. Motivated staff of pay due attention to the documentation of the knowledge implementers as well as of implementing agency enjoys generated from CSR partnerships and its dissemination, working for the success of such a scheme/program. as well as on the important outcomes of the CSR projects. On similar lines, when companies are convinced that • Instead of yearly Band-Aid approach to India’s complex the CSR spend is not only a responsibility but an investment development problems, it would be useful to have for their own brand-building, social reputation and provisions under CSR rules, for long-term partnerships ultimately for the progress of their business, they participate between companies and CSOs, in order to provide enthusiastically. Therefore, the term CSI (corporate social solutions to the multi-faceted developmental issues. investment) may be preferred • As there is no government over CSR (corporate social supported/approved mechanism responsibility). Simultaneously, Primary goal of corporate is to identify the credible NGOs/ the other CSI (corporate socially to maximize profit to fulfill their CSOs and no way to identify irresponsibility) practices,taking responsibility towards the powerful those having connection to place in certain parts of the influential people in the system, country, need to be curbed and organized stakeholders. At chances for providing some share by people’s organizations in times, it may be at the cost of of CSR funds to smaller CSOs, collaboration with the state poor & unorganized stakeholders, working in remote and difficult machinery. such as farmers, tribals and other areas, remains bleak. It may be Over the last five years, prescribed by MCA that board CSR has moved from fringes/ disadvantaged communities by members of companies should backrooms to the forefront/ disturbing their natural habitats, declare that they have no links/ boardrooms of companies. There resources and environment. It relations with any key functionary are cases, where companies have appears many companies are not of implementing NGO/CSO. significantly contributed to push • With lot of interest generated the speed of implementation doing CSR voluntarily,i.e. without on CSR and number of learning of many flagship development putting the heart and soul of their available from successful/ programs of the government by employees into the projects. unsuccessful partnerships during involving right type of CSOs. the last five years, future of For CSOs, constrained mandated CSR would be safer, due to reduced foreign funding or non-availability of if focus is diverted from expenditure alone to knowledge, adequate government funding, mandated CSR has come solutions and impact. as an important source of alternate funding.CSOs have also There may be different demands from various quarters of understood that earlier relatively relaxed regime of foreign stakeholders and high expectations by CSOs from the HLC- funding or of government grant-in-aid has changed and now 2018, it would be a challenging task for the committee to they have to be accountable for every paisa they receive come out with something for all stakeholders to cheer about from companies under CSR. There are doubts in the minds in their Report. of some CSOs that CSR funding is eroding their core values, As the extended time, i.e. 14thApril 2019, for furnishing i.e. to act as a watchdog on both state & market and being comments by all stakeholders for consideration by HLC- answerable to only the communities they serve and turning 2018 is over; it is expected that the HLC-2018 report would them into simple service delivery vendors. be available in June/July 2019. In addition to re-iterating my recommendation in an Let us eagerly await the HLC-2018 Report and hope for article on ‘Mandated CSR: Moving Conundrum’ in the May the best. u

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Gold medalist Gomthi Marimuthu exposed the government: Said they never helped me in my training, I made it on my own Gomthi Marimuthu proved her might in the Asian Athletic Championship in Doha, Qatar. She showed the world that if you have enough dedication and will power then it doesn’t matter if anyone is by your side or not you are going to make it on your own. Without any government help or aid she trained for the tournament with her own funds and brought Gold medal for the country.

Not all heroes wears cape: Bengal driver distributes 4000 pairs of clothes every week to the needy Saju Talukdar runs the Bir Birsha Munda Cloth Bank (BBMC), near Dimdima Tea Garden, nearly 100 kms from Siliguri in the Alipurduar District of West Bengal. A- 47- year- old commercial car driver told why he started this Cloth Bank, “When I was in class 5, my uniform — made of old clothes — got torn. With my father unable to make a new uniform in time, I had to drop out of school. What happened to me shouldn’t happen to anyone else.” With that in mind Inshah Bashir, Kashmir’s First Woman Saju Talukdar started this initiative to help the needy. Wheelchair Basketball Player This is a story of a woman who is the epitome of sheer willpower and dedication. Inshah Bashir an inspiration for thousands of women. She showed that nothing is impossible if you’re willing to do it. Inshah’s life has been a rollercoaster ride. From life changing accident to the dark abyss of depression where everything is rotten, she somehow managed to get over all the obstacles and showed the world that there’s nothing she cannot do. Being a sports enthusiast from the beginning she became the first ever Woman wheelchair Basketball Player in the state of Jammu & Kashmir.

Invention that segregates waste within minutes: 23 –YO mind behind the invention 23 year old Bengaluru woman invents machine that segregates waste within several minutes. Nivedha student of third year of chemical engineering at Bengaluru’s RV College of Engineering break the headlines of the local magazine with her newly invented machine that segregates waste materials in just few minutes. India generates 1.7 lakh tonnes of waste per day, of which 95% is unsegregated. The waste (Source: CSR VISION Team) segregator is currently available in four capacities- 500 kgs, 2 tonnes, 5 tonnes and 10 tonnes with the starting price of Rs. 9 Lakh and the price varies on capacities. MAY 2019 NEW DELHI 49 upcoming events of the month COVER STORY

May 18 may Lucky Ali Live In Concert VENUE: Sirifort Auditorium: Delhi Lucky Ali added a note to the spectrum of popular music that symbolized the sound of a yearning heart. His distinctly different voice and soulful melodies made him an instant success in the 1990s. Son of late Comedian Mahmood, he is best known for his chartbusting songs like Sanam, AnjaaniRahon Mein, Na Tum Jano Na Hum, Suno, Ek Pal KaJeena& Many More. 25 may Nizami Bandhu VENUE: Radisson Blu Hotel: Faridabad The beauty of Sufism lies in the translation of poetry into music, which not only makes up for an enriching experience for the listeners but also lets them embark on a journey of soul searching. Such is the beauty of sa’ma’ another name for music in Sufi. The SikandraGharana has an overwhelming historic legacy, with the singers participating in various musical events at the Dargah of the HazratNizamuddinAulia as court singers. 12 may Here’s to Love! by The Capital City Minstrels VENUE: The Stein Auditorium, India Habitat Centre: Delhi This summer, The Capital City Minstrels (CCM) celebrates love in every possible shade - unconditional love of god, empathetic, romantic and platonic love, unrequited love, the pain of love lost - each an occasion to cherish and celebrate with song.An Old World Culture Presentation.

26 may

Tracing The Footprints - HARAPPA VENUE: National Museum: Delhi Cobalt Blue Foundation presents India Unfolded. A unique program that narrates the stories from the culture & history of India. “Tracing The Footprints: HARAPPA”. We will walk around the exhibition of Harappa civilization while narrating the stories of the lives of people living in those times, their ways of looking at life and the concept of being human. 17 may Ruhaniyat - an open mic for poetry, music, stories, standup and exhibits. - With POETRY MUSIC STANDUP VENUE: Hauz Khas Social, South Delhi Ruhaniyat is essentially an open mic for artists to come together and perform spoken word poetry, music, standup comedy, storytelling, exhibit their art/photography or honestly just express who they really are in a safe space.

(Source: www.bookmyshow.com and www.eventshigh.com) 50 NEW DELHI MAY 2019 Movie REVIEW

AVENGER’S: ENDGAME arvel’s cinematic universe journey came to an end with the latest and final installment AVENGER’S: ENDGAME. After 10 long successful years, this is a conclusive part in which it beautifully ended the whole series. This conclusive Mpart of Marvel Universe is packed with every emotion. It is more like an emotional rollercoaster because it is laced with everything, from comedy to drama, from action to emotional outlook. Even though if you’re not a fan of the franchise, you’d still going to enjoy the movie. The writers did a magnificent job with the screenplay to balance the emotions with the visuals. The screen time of all the characters is not equal but the importance of these characters is equal. From Captain America (Chris Evans) to Black Widow (Scarlett Johansson) or from Captain Marvel (Brie Larson) to Iron Man (Robert Downey Jr.) Endgame quite well delivers the emotional AVENGER’S: ENDGAME quotient. The comic collective of Thor (Chris Hemsworth), Hulk (Mark Director : Anthony Russo, Joe Russo Ruffalo) and Ant-Man (Paul Rudd) ensures that there are enough lighter moments in the movie. Cast : Chris Evans, Scarlett The action sequence becomes progressively intense along with the Johansson, Brie Larson, major plot twists in the movie. The CGI is just the icing on the cake, even Robert Downey Jr., Chris if we talk about it in 2D. Hemsworth, Mark Ruffalo, Overall Endgame is the appropriate end for the franchise that Paul Rudd, Jeremy Renner, successfully ran for more than 10 years. This final installment is almost Benedict Cumberbatch, 3+ hours long. This is the perfect end and couldn’t have been better. Tom Holland Rating : 4.5/5

MAY 2019 NEW DELHI 51 GOVERNANCE WATCH SUBSCRIBE, READ & JOIN CSR MOVEMENT

To, CSR VISION Benefits Business The Cicula�on Department, CSR VISION C-7, 4th Floor, Amar Colony Market, Lajpat Nagar-IV, New Delhi-110024 Madam/sir, Please arrange to book subscription for_____(number) copies of CSR VISION in the following address for___year(s). The cost of subscription as per the rate list is enclosed herewith in the from of Draft/Cheque/ Money Order.

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To, CSR VISION Benefits Business The Cicula�on Department, CSR VISION C-7, 4th Floor, Amar Colony Market, Lajpat Nagar-IV, New Delhi-110024 Madam/sir, Please arrange to book subscription for_____(number) copies of CSR VISION in the following address for___year(s). The cost of subscription as per the rate list is enclosed herewith in the from of Draft/Cheque/ Money Order.

SUBSCRIBER DETAILS SUBSCRIPTION DETAILS Name Of The Subscriber: Delivery Address: • Subscription period: (year) : One / Three /Five (Please tick)

City Pin / Zip • Subscription type ( Please tick the correct option): Individual / Institutional / Student State : Country : Phone No(s) /Mobile (Please tick) . In case of students, please Email Address : enclose copy of ID card , duly attested by head of the institution)

(All Fields Are Mandatory) • Subscription starts from: (FOR PUBLIC SECTOR COMPANIES: amount spent for subscribing to CSR VISION Month ,Year: is a part of CSR budget u�lisa�on)

PAYMENT DETAILS- “CSR VISION” –A UNIT OF JAY BALDEV MEDIA VISION PVT LTD. Demand Dra� / Che�ue : No: Dated: (DD/MM/YYYY) Drawn On in favour of “JAY BALDEV MEDIA VISION PVT LTD’’ Payable at New Delhi. Amount: Rs. (in Words) ECS Details for Payment through Bank: Bank Name: Axis Bank Ltd., Account No.: 917020045153799, Type: Current MICR Code: 110211051, IFSC Code: UTIB0000593

Signature (with seal) of the subscriber Date: (DD/MM/YYYY)

R ATE LIST: Subscrip�on for: 1. One Year / 12 Issues: Rs. 1000/- (Rupees One Thousand Only) / 400 USD. 2. Three Years / 36 Issues: Rs. 2700/- (Rupees Two Thousand Seven Hundred Only) / 700 USD. 3. Five Years / 60 Issues: Rs. 4000/- (Rupees Four Thousand Discount @ 10% is Available for Students. / 900 USD. 4. One Year E-Magazine 12 Issues: Rs. 1000/- (Rupees One Thousand Only) / 400 USD. MAY 2019 NEW DELHI To receive the magazine through courier or speed post. Actual charges may apply and will be charge from the subscriber53. INDIAN GEMS

UNSUNG HEROES

Kareem Bhai

Kareem Bhai lives in Hyderabad. This man is trying to make a difference in the society by distributing newspapers to poor children and making sure that they grow up as aware individuals.

Revanna Umadevi Reuben Paul Dr. Tessy Thomas Dr. Tessy is also called the “Missile Nagaraj woman of India because of her People know this woman as a achievement in DRDO. She was typist in IHD, Bangalore, but not the project director of Agni-4 everyone knows that she is a Missile and was also the first professional billiards player who is woman scientist to head a missile a three-time national champion. project in India.

Reuben started learning various computer languages at the age of six. He is now an 8-year-old boy who owns a company and was invited to give a lecture on cyber security.

Kalyanasundaram Sitavaa Jodatti A 74-year-old man Hailed as a “Goddess of who was a librarian, he women empowerment” by donated his entire life’s Prime Minister Narendra earning which was around Modi, Sitavaa Jodatti has 30 Crore rupees, for the helped transform the lives betterment of poor people. of countless women. For Kalyanasundaram won the past three decades, she man of the millennium has fought for the welfare of award and lifetime service Devadasis and Dalit women award in 2011. in Belagavi.

(Source: CSR VISION Team)

54 NEW DELHI MAY 2019 CSR JOBS

Piramal Water Pvt. Ltd. Delhi Asian Paints Ltd. (Mumbai) NCR (Sarvodaya Enclave)

Experience: 1 - 4 Years Education: Any GraduateOfficer-CSR Experience:Regi 10onal – 12 YearsManager- CSR Knowledge / Skills : Education: PostPartner Graduate -s MBA/PGDMhips • NGO, Social Work Knowledge / Skills : • Accounting, Project Design • Regional Management • Design Management, Partner Management • Fund Raising, Lead Generation • Invoice Processing • CSR Resource Mobilization Management Contact details at: www.asianpaints.com Contact details at: www.sarvajal.com

Symbiosis Management New Leaf Dynamic Consultant Pvt. Ltd. (Delhi NCR) Technologies (P) Ltd.

Experience: 4 - 8 Years Experience: 2 - 5 Years Education: Any GraduateAM / DM-– Any SpecializationCSR Education:pr oAnyject Graduates Manager- – Any SpecializationCSR Knowledge / Skills : Knowledge / Skills : • Marketing • Corporate Partnerships • Publicity • CSR activities • Branding • Cold Storage • Corporate Social Responsibility • Social Media Contact details at: www.symbiosisindia.net Contact details at: www.NewLeafDynamic.com

(Source: www.naukri.com)

MAY 2019 NEW DELHI 55 LEADERSHIP TIPS

For Leaders and Aspiring Leaders

The Tight Rope

There are times when being a leader requires sound judgment and the ability to be tough or even unpopular decisions to get things done. It could be “A boss has the title, a firing an incompetent manager, cutting costs to reflect a healthier bottom line or even standing up leader has the people.” to top management and fighting for your employee’s interest. — Simon Sinek Be a good follower The rule is not usually highlighted in leadership books, but it is one of the most underrated and critical aspects of leadership. It takes a lot of courage and integrity to be a good follower and people who live by these rules will not only be effective staffers but will also be well on their way to becoming leaders Know your Limits of characters. That is probably why good followers Knowing your limit is not a bad sign. It means you usually make the best leaders. know what your limits are and when to stop doing something that would lead to some negative Hustle Never Stops outcomes. It’s better to end up with 50% progress I am willing to do what I don’t want to do now, so than to end up with nothing. Adapt to the situation that I don’t have to do what I don’t want to do. In and try not to get stuck with what you have. Once simple terms I’d rather do the work I don’t like now you have enough experience you’d definitely be than do it every day for rest of my life. reaching where you wanted to be.

(Source: CSR VISION team)

56 NEW DELHI MAY 2019 The Appointments Committee of the Cabinet has approved the following appointments:

has been given additional charge of Secretary, Department of Rural Rahul Prasad Bhatnagar, IAS (1983: UP) Development, Government of India.

has been given additional charge of Secretary, Legislative Department, Alok Shrivastava, IAS (1984:MP) Government of India.

Ashutosh Shukla, IPS (1986: TN) has been appointed as DG Elections by the Election Commission of India.

has been appointed as Additional Secretary in Ministry of Panchayti Raj, Sanjay Kumar Singh, IAS (1987: MP) Government of India.

has been appointed as Additional Secretary & Financial Advisor, Ministry Rajesh Kr. Chaturvedi, IAS (1987: MP) of Culture.

has been appointed as Additional Secretary, Department of Revenue, Anil Kumar Jha, IAS (1988: KA) Ministry of Finance, Government of India.

has been appointed as Additional Secretary, Department of Commerce, Bhupinder Singh Bhalla, IAS (1990: UK) Government of India.

has been appointed as Additional Secretary & Financial Advisor, Ministry Raj Kumar Goyal, IAS (J&K: 1990) of External Affairs, Government of India.

has been appointed as Special Director, Lal Bahadur Shastri National Manoj Ahuja, IAS (1990: OR) Academy of Administration, Department of Personnel, Government of India.

has been appointed as Additional Secretary, Finance, Government of Mukhmeet Singh Bhatia, IAS (1990: JH) India.

has been appointed as Director General, National Institute of Fashion Sarada G. Muraleedharan, IAS (1990: KL) Technology, Ministry of Textiles, Government of India.

has been appointed as Additional Secretary, Ministry of Environment, Ravi Shankar Prasad, IAS (1990: AS-ML) Forest & Climate Change, Government of India.

(Source: www.indianbureaucracy.com)

MAY 2019 NEW DELHI 57 Readers POST

As a student reading this I always look forward for the I wait for the CSR VISION magazine gives me so much Editorial section by professor Ranjan. magazine just to read the cover knowledge. Introduced with the His editorial gives in-depth review of story and interview of the month. It concept of CSR I came to know a the current issues happening. I learn inspires me a lot to do ISR myself. lot of things regarding this domain. a lot of things.

— Bhavya, Pune — Kritagya, Delhi — Dipankar, Uttar Pradesh

The magazine has very clear and razor sharp understanding about the corporate social responsibility domain. It gives the in-depth overview of the domain and what is happening in the world of CSR.

— Ahana, Banglore

The design of the magazine is good. Simple CSR VISION is constantly impressing with the artistic and creative & sober look as per the corporate Magazine it’s coverage when it explains any thematic story, whether it’s ‘PATRIOTIC give a reputed feel of the corporate class. Culture’ or ‘Strategic CSR’.

— Shrishti Tyagi, Delhi — Nandini Roy, Graphic Designer

58 NEW DELHI MAY 2019 MAY 2019 NEW DELHI 59 Postal Reg. No.: DL(S)-01/3409/2018-20 Date of Posting at NDPSO, 9/10 Same Month RNI No.: DELENG/2012/42212 Date of Publication: 6th of Same Month Total No. of Pages: 60

60 NEW DELHI MAY 2019