sign in sign up
<<
Home , Ad Age, Dana Walden, Fred Langhammer, Hamburger Helper, Ivan Seidenberg, Leo Burnett

100100 LeadingLeading NationalNational AdvertisersAdvertisers 20012001 edition edition

Profiles of the nation’s top advertisers: Comprehensive list- ings of ad spending by medium, and key staffers for brands at corporate consumer divisions and their agencies. The nation's top 100 marketers amassed media spending as defined by Taylor media, noting its address, leading adver- ad expenditures of $83.39 billion in Nelson Sofres’ CMR, which monitors 11 tising and marketing executives by prod- 2000, up 7.6% from the previous year, as media. These same marketers spent $37.9 uct, and agencies and agency personnel the top three— Corp., billion (up 7.2%) in unmeasured forms of handling each product. Philip Morris Cos. and Procter & Gamble (sales promotion, direct Collection of these marketing and Co.—claimed 10.7% of the total, according response etc.). (See methodology advertising names began in to Advertising Age’s 46th annual 100 Leading on Page 2 of this PDF file.) mid-summer. Most compa- National Advertisers report. Year-to-year expenditures nies had signed off on the General Motors, the nation’s top ad in each of the 11 media ADAD AGEAGE names in their profile at the spender since 1997, continued its reign tracked by CMR time of the Sept. 11 terrorist with expenditures of $3.93 billion (down Internet expenditures can be DATACENTERDATACENTER attacks on the World Trade 4.5% from 1999) in U.S. measured media found under the profile for Center and the Pentagon. A and unmeasured forms of advertising and each marketer in the Top 100, beginning number of Top 100 companies were head- promotion. PM slipped into second to on Page 5. These companies collectively quartered or had offices in and around drop Procter & Gamble Co. to third. spent at least $10 million in media on 505 the WTC, and the U.S. military segment P&G, whose U.S. ad spend fell 12.3%, had brands, and those brands and attendant of the U.S. Government was largely sta- never finished out of the top two in the media spending are presented under each tioned in the Pentagon. Where possible, history of the report. marketer. contacted companies, agencies and The Top 100 accounted for 48.3% or Additionally, the 100 profiles show government offices involved to $45.48 billion (up 8.1%) of the nation's total each division advertised in consumer verify the lists in this PDF file. Ⅺ 46TH ANNUAL REPORT

© Copyright 2001 Crain Communications Inc. advertising age Leading National Advertisers 2 Domestic advertising spending by medium 100 Leading National Advertisers All U.S. ad spending Advertising expenditures* Medium’s % of total ad $ Advertising expenditures* Medium 2000 1999 % chg 2000 1999 2000 1999 % chg Magazine $7,039 $6,720 4.7 8.4 8.7 $16,697 $14,672 13.8 Sunday magazine 357 323 10.6 0.4 0.4 1,110 1,006 10.3 Newspaper 5,883 5,679 3.6 7.1 7.3 18,817 17,797 5.7 National newspaper 1,093 979 11.6 1.3 1.3 3,785 3,320 14.0 Outdoor 508 481 5.4 0.6 0.6 2,391 1,989 20.2 Network TV 14,407 13,240 8.8 17.3 17.1 18,417 16,354 12.6 Spot TV 6,982 6,255 11.6 8.4 8.1 17,107 15,115 13.2 Syndicated TV 2,247 2,219 1.3 2.7 2.9 2,804 2,650 5.8 Cable TV networks 5,231 4,713 11.0 6.3 6.1 9,506 8,181 16.2 Network radio 343 160 114.3 0.4 0.2 871 417 108.7 National spot radio 942 826 14.0 1.1 1.1 2,672 2,349 13.8 Internet 350 379 -7.7 0.4 0.5 4,333 2,832 53.0 Pages 101 115 -12.4 0.1 0.1 13,228 12,652 4.6 Measured media 45,481 42,090 8.1 54.5 54.3 111,739 99,335 12.5 Unmeasured spending estimates 37,904 35,374 7.2 45.5 45.7 131,941 122,973 7.3 Total U.S. advertising 83,385 77,464 7.6 100.0 100.0 243,680 222,308 9.6

Notes: Dollars are in millions. *Measured media for 100 Leading National Advertisers and all advertisers from Taylor Nelson Sofres’ CMR, except Yellow Pages from Yellow Pages Publishers Association. For definitions and more information, see methodology below. Methodology for the 46th annual 100 Leaders report

The 100 Leading National Advertisers are selected from the centage. Unmeasured for private companies is modeled to that of 250 largest national advertisers based on measured U.S. media their publicly held direct competitors. spending in 2000. That group is pared to 100 after estimated Brand spending: Media spending by top brands ($10 million unmeasured expenditures are added. All ad spending figures or more) presented at the beginning of each Top 100 profile throughout this report are U.S. only. includes only CMR’s 11-media totals. In this listing, Ad Age com- Measured media advertising is spending in 13 national con- bines all brands, products and services marketed under the same sumer media monitored by Taylor Nelson Sofres’ CMR, Internet name. from CMRinteractive, and Yellow Pages from Yellow Pages Corporate sales and earnings: Corporate financial results of Publishers Association. the Top 100 are for the latest available fiscal year. Returns from Measured media: CMR measures in 400-plus newspa- privately held companies are estimated whenever possible. pers in 60 of the nation’s top markets, and also monitors space Staff for this report: Kevin Brown, R. Craig Endicott, Mike Ryan, in national newspapers, , USA Today and the Rick Gordon, Julie A. Johnson, Scott MacDonald, Philip New York Times. PIB/CMR Magazines measures ads in 256-plus Montgomery-Fleming, Mark Schumann, Jennie Sierra and Laura consumer magazines and Sunday magazines. CMR data include Smith. Ⅺ revenue in more than 280 outdoor plant operator markets. CMR monitors network TV ads on ABC, CBS, NBC, Fox, WB, UPN and Pax TV and spot TV on 540-plus stations in the 75 top U.S. TO REACH US markets (100 markets beginning this December). CMR provides Online: spending for more than 200 syndicated TV programs per month CLICK to get daily marketing news from AdAge.com through 24-hour monitoring of four satellites and 14 transpon- CLICK for AdAge.com’s Customer Service page ders. CMR continuously monitors 37 cable TV networks and five radio networks. CMR gathers spot radio data from 4,000 stations Email: For questions about this report, email in more than 225 markets. CMRi’s AdNetTrackUS tracks ads on [email protected] 330 Internet Web sites. Yellow Pages come from Yellow Pages For general editorial information, write to [email protected] Publishers Association. Subscription Advertising Unmeasured spending: & single copy sales 1-888-288-5900; (212) Unmeasured is an Ad Age estimate 210-0159; Classified 1-800-248-1299; Reprints of the print edition (717) and includes direct mail, promotion, co-op, couponing, catalogs, 399-1900 Ext. 142; Library services (312) 649-5476, (312) 649-5329 business and farm publications and special events, to name a News offices: New York (212) 210-0100; email: [email protected], few. Unmeasured is the difference between a company’s report- (312) 649-5200; (313) 446-0320, (323) 370- ed or estimated ad costs and its measured media. A company’s 2400; San Francisco (415) 459-1401; Washington (202) 662-7200; reported ad costs, typically worldwide, are found generally in London 44-207-457-1400 public documents and are weighted to reflect a U.S.-only per- advertising age Leading National Advertisers 3 100 Leaders ranked by U.S. advertising spending Rank Total U.S. advertising spending 2000 1999 Advertiser Headquarters 2000 1999 % chg Primary advertised business 1 1 General Motors Corp. Detroit $3,935 $4,118 -4.5 Automotive 2 3 Philip Morris Cos. New York 2,603 2,527 3.0 Food 3 2 Procter & Gamble Co. Cincinnati 2,364 2,694 -12.3 Personal care 4 5 Ford Motor Co. Dearborn, Mich. 2,345 2,111 11.1 Automotive 5 4 Pfizer New York 2,265 2,143 5.7 Drugs 6 6 PepsiCo Purchase, N.Y. 2,101 2,010 4.5 Soft drinks 7 7 DaimlerChrysler Auburn Hills, Mich./Stuttgart, 1,984 1,802 10.1 Automotive 8 10 AOL Time Warner New York 1,770 1,523 16.2 Entertainment & media 9 9 Co. Burbank, Calif. 1,757 1,545 13.7 Entertainment & media 10 26 Communications New York 1,613 977 65.0 Telephone 11 8 Johnson & Johnson New Brunswick, N.J. 1,601 1,667 -3.9 Drugs 12 11 Sears, Roebuck & Co. Hoffman Estates, Ill. 1,455 1,460 -0.3 Retail 13 13 Unilever London/Rotterdam 1,454 1,226 18.6 Personal care 14 12 AT&T Corp. Basking Ridge, N.J. 1,416 1,431 -1.0 Telephone 15 19 Co. Fairfield, Conn. 1,310 1,111 17.9 Entertainment & media 16 18 Toyota Motor Corp. Toyota City, Japan 1,274 1,124 13.3 Automotive 17 14 McDonald’s Corp. Oak Brook, Ill. 1,274 1,204 5.8 Restaurants 18 24 U.S. Government Washington 1,246 1,011 23.3 Miscellaneous 19 28 Sprint Corp. Westwood, Kan. 1,227 933 31.6 Telephone 20 16 Viacom New York 1,221 1,190 2.6 Entertainment & media 21 25 Bristol-Myers Squibb Co. New York 1,191 1,010 17.9 Drugs 22 17 IBM Corp. Armonk, N.Y. 1,189 1,131 5.1 Computers 23 21 Federated Department Stores Cincinnati 1,128 1,055 6.9 Retail 24 27 GlaxoSmithKline Greenford, Middlesex, U.K. 1,126 969 16.2 Drugs 25 15 Diageo London 1,112 1,199 -7.3 Restaurants 26 32 Honda Motor Co. Tokyo 1,035 877 18.0 Automotive 27 22 Corp. Tokyo 1,030 1,050 -1.9 Entertainment & media 28 23 J.C. Penney Co. Plano, Texas 1,011 1,030 -1.8 Retail 29 29 L’Oreal Paris 987 921 7.2 Personal care 30 58 Merck & Co. Whitehouse Station, N.J. 984 499 97.3 Drugs 31 30 . Sydney 923 885 4.3 Entertainment & media 32 33 Coca- Co. Atlanta 895 867 3.2 Soft drinks 33 34 Tricon Global Restaurants Louisville, Ky. 865 859 0.7 Restaurants 34 47 Microsoft Corp. Redmond, Wash. 855 588 45.3 Computers 35 37 Target Corp. Minneapolis 827 791 4.5 Retail 36 31 Nissan Motor Co. Tokyo 814 878 -7.3 Automotive 37 20 WorldCom Clinton, Miss. 805 1,109 -27.4 Telephone 38 36 Hewlett-Packard Co. Palo Alto, Calif. 791 818 -3.2 Computers 39 35 SBC Communications San Antonio, Texas 786 821 -4.3 Telephone 40 45 Intel Corp. Santa Clara, Calif. 773 617 25.3 Computers 41 56 Pharmacia Corp. Peapack, N.J. 726 516 40.8 Drugs 42 43 Estee Lauder Cos. New York 717 659 8.9 Personal care 43 39 Anheuser-Busch Cos. St. Louis 708 704 0.6 Beer, wine & liquor 44 48 Universal Paris 700 588 19.0 Entertainment & media 45 49 American Home Products Corp. Madison, N.J. 671 581 15.5 Drugs 46 40 Mars Inc. McLean, Va. 671 687 -2.4 Candy 47 51 Home Depot Atlanta 652 543 19.9 Retail 48 42 Bayer Leverkusen, Germany 649 659 -1.6 Drugs 49 41 Minneapolis 639 669 -4.4 Food 50 44 Nestle Vevey, Switzerland $638 $643 -0.8 Food

Notes: Dollars are in millions. Ad spending totals are AA estimates. 1999 rankings are based on data collected in 2001. See Page 1 for sources and methodology. Table continues on next page. advertising age Leading National Advertisers 4 100 Leaders ranked by U.S. advertising spending Rank Total U.S. advertising spending 2000 1999 Advertiser Headquarters 2000 1999 % chg Primary advertised business 51 38 Sara Lee Corp. Chicago $617 $778 -20.7 Food 52 74 AT&T Wireless Redmond, Wash. 616 385 60.0 Telephone 53 46 Nike Beaverton, Ore. 613 591 3.7 Apparel 54 71 ConAgra Omaha, Neb. 578 418 38.4 Food 55 50 Novartis Basel, Switzerland 574 546 5.2 Drugs 56 53 May Department Stores Co. St. Louis 570 542 5.2 Retail 57 60 Volkswagen Wolfsburg, Germany 551 485 13.8 Automotive 58 54 Kroger Co. Cincinnati 551 520 6.0 Retail 59 61 Corp. Troy, Mich. 542 477 13.5 Retail 60 57 Morgan Stanley New York 540 499 8.1 Financial 61 55 American Express Co. New York 538 516 4.3 Financial 62 52 Schering-Plough Corp. Madison, N.J. 511 542 -5.8 Drugs 63 65 Wal-Mart Stores Bentonville, Ark. 498 457 8.9 Retail 64 59 Circuit City Stores Richmond, Va. 479 497 -3.6 Retail 65 66 Co. St. Louis 468 448 4.5 Food 66 70 Gillette Co. Boston 466 424 9.8 Personal care 67 69 S.C. Johnson & Son Racine, Wis. 465 425 9.4 Cleaners 68 82 Berkshire Hathaway Omaha, Neb. 456 331 37.8 Financial 69 63 Kellogg Co. Battle Creek, Mich. 455 473 -3.7 Food 70 67 Mattel El Segundo, Calif. 451 445 1.4 Toys 71 92 DreamWorks SKG Glendale, Calif. 450 292 54.3 Entertainment & media 72 64 Gap Inc. San Francisco 450 465 -3.3 Retail 73 78 Best Buy Co. Eden Prairie, Minn. 447 362 23.5 Retail 74 68 Adolph Coors Co. Golden, Colo. 444 430 3.3 Beer, wine & liquor 75 89 Dell Computer Corp. Austin, Texas 430 306 40.6 Computers 76 77 Visa International San Francisco 427 369 15.8 Financial 77 91 Cendant Corp. Parsippany, N.J. 410 297 37.8 Hotels 78 62 BellSouth Corp. Atlanta 399 477 -16.4 Telephone 79 87 Gateway San Diego 398 308 29.3 Computers 80 76 Safeway Pleasanton, Calif. 398 373 6.5 Retail 81 72 Clorox Co. Oakland, Calif. 397 404 -1.6 Cleaners 82 90 Charles Schwab & Co. San Francisco 379 304 24.7 Financial 83 83 Limited Columbus, Ohio 350 318 9.9 Retail 84 75 U.S. dairy producers, processors Rosemont, Ill./Washington 349 374 -6.7 Food 85 79 Eastman Kodak Co. Rochester, N.Y. 343 361 -5.0 Electronics & imaging 86 73 Hershey Foods Corp. Hershey, Pa. 338 390 -13.3 Candy 87 96 Qwest Communications International Denver 336 280 20.0 Telephone 88 88 Hilton Hotels Corp. Beverly Hills, Calif. 336 306 9.5 Travel 89 86 Office Depot Delray Beach, Fla. 334 309 8.2 Retail 90 80 - Co. New York 332 354 -6.3 Personal care 91 95 Campbell Soup Co. Camden, N.J. 331 281 17.8 Food 92 115 Mitsubishi Motors Corp. Tokyo 317 237 33.7 Automotive 93 105 MasterCard International New York 311 256 21.5 Financial 94 93 Kimberly-Clark Corp. Irving, Texas 297 289 3.0 Personal care 95 94 Wendy’s International Dublin, Ohio 296 282 5.0 Restaurants 96 84 Reckitt Benckiser Windsor, Berkshire, U.K. 289 315 -8.2 Cleaners 97 102 Dillard’s Little Rock, Ark. 289 263 9.7 Retail 98 140 Ameritrade Holding Corp. Omaha, Neb. 287 158 82.4 Financial 99 120 Apple Computer Cupertino, Calif. 285 214 33.4 Computers 100 104 Motor Corp. Hiroshima, Japan 283 260 8.9 Automotive

Note: Dollars are in millions. Ad spending totals are AA estimates. 1999 rankings are based on data collected in 2001. See Page 1 for sources and methodology. advertising age Leading National Advertisers 5 THE 100 LEADERS

Direct mktg, interactive: Digitas, New York. Michael Smith, Caltrate, Centrum, Centrum Kids, Centrum Silver, Centrum 61 American Express Co. exec VP-interactive mktg platforms. Performance, Denorex, Fibercon: Carrafiello-Diehl & Associates, U.S. ad spending ($ in thousands) Sponsorship mktg: Momentum IMC, New York. Tracy Lovett, Irvington, N.Y. Jim Friedman, exec VP & mgmt super. By media 2000 1999 % chg exec VP. Dimetapp: Agency in review. Magazine ...... $102,339 $103,064 -0.7 Anacin, Axid AR, Get Better Pops from Dimetapp, Orudis Sunday magazine ...... 1,978 1,583 25.0 KT, Primatene: No agency. Newspaper ...... 19,657 24,455 -19.6 45 American Home National newspaper ...... 29,077 28,736 1.2 Wyeth-Ayerst Laboratories: 555 E. Lancaster Ave., St. Davids, Outdoor ...... 3,573 6,832 -47.7 Products Corp. Pa. 19087/Phone: (610) 972-5400. Bernard J. Poussot, pres; Mark Network TV ...... 109,119 78,961 38.2 U.S. ad spending ($ in thousands) Larsen, pres-Intercontinental Region; Joseph Mahady, pres- Spot TV ...... 7,874 12,916 -39.0 By media 2000 1999 % chg Wyeth-Ayerst North America; Cavan M. Redmond, sr VP glob- Syndicated TV ...... 457 2,852 -84.0 Magazine ...... $73,442 $49,576 48.1 al strategic mktg; Kevin Reilly, pres-Wyeth Vaccines & Nutrition; Cable TV networks ...... 48,701 62,239 -21.8 Sunday magazine ...... 13,398 14,574 -8.1 Gregory J. Rough, exec VP mktg, North America; Michael Dey, Network radio ...... 5,718 1,142 400.9 Newspaper ...... 4,652 115 NA pres-global women’s health care; Andrew Panagy, VP WHC US National spot radio ...... 9,389 9,010 4.2 National newspaper ...... 1,497 746 100.6 mktg. Internet ...... 11,965 3,788 215.9 Outdoor ...... 105 112 -6.6 Alesse, Cordarone IV, Healthcare Systems, Minocin, New Measured media ...... 349,847 335,577 4.3 Network TV ...... 170,619 165,993 2.8 Business North America, Premarin vaginal cream, Rapamune, Unmeasured media ...... 188,379 180,695 4.3 Spot TV ...... 14,900 13,566 9.8 Triphasil: In-house. Greg Smalley, principal; Richard Malinsky, Total ...... 538,226 516,272 4.3 Syndicated TV ...... 37,927 30,839 23.0 principal; Liz Rocchetti, principal; Becky Obernc, VP; Nina By brand 2000 1999 % chg Cable TV networks ...... 53,132 42,679 24.5 Mehta, VP; Debbie Seifert, VP; Women’s Health: Mary Walchak, American Express charge cards . .330,977 327,018 1.2 Network radio ...... 3,811 3,874 -1.6 VP; Healthcare Systems: Donna Prystowsky, VP; Cordarone IV, National spot radio ...... 2,223 2,258 -1.5 Rapamune: Mike Fiore, VP; Peter Villucci, VP. Sales & earnings ($ in millions) Internet ...... NA 933 NA Effexor, Sonato, Zosyn: Robert A. Becker Euro RSCG, New Worldwide 2000 1999 % chg Measured media ...... 375,704 325,265 15.5 York. Sander Flaum, CEO; Al Paz, pres; John Finan, exec VP; Sales ...... $23,675 $21,278 11.3 Unmeasured media ...... 295,196 255,566 15.5 Pam Pinta, grp VP & sr acct super; Effexor: Diane Uddo, sr acct Earnings ...... 2,810 2,475 13.5 Total ...... 670,900 580,831 15.5 exec; Maritess Gonzales, sr acct exec; Sonata: Robert C. Louer, U.S. 2000 1999 % chg By brand 2000 1999 % chg VP acct super; Florence Baskin, acct exec; Zosyn: Michael Sales ...... 18,529 16,362 13.2 Advil pain relievers ...... 82,445 99,837 -17.4 Green, grp VP. Operating income ...... 3,049 2,756 10.6 Centrum vitamins ...... 57,006 48,020 18.7 Enbrel: Klemtner, New York. Rebecca Sroge, exec VP; Ken Division sales 2000 1999 % chg Premarin estrogen Rx ...... 37,930 42,286 -10.3 Begassi, exec VP, acct grp dir; Dave Marek, sr VP, acct grp dir; Travel related svcs ...... 17,120 15,130 13.2 Sonata sleep Rx ...... 37,495 0 NA Helen Symon, VP acct grp super. Am Ex Financial Advisors ...... 6,130 5,636 8.8 Wyeth-Ayerst Corp...... 35,485 11,766 201.6 GI Hemophilia - Benefix, Refacto: Lyons, Lavey Nichol Swift, American Express Bank ...... 591 621 -4.8 Caltrate dietary supplements . .12,663 8,070 56.9 New York. Al Nickel, chmn; James Stroup, chief operating offi- Corporate & other ...... 167 109 53.2 Robitussin cough remedies . . . .12,496 17,604 -29.0 cer; Suri Harris, exec VP. Dimetapp cold remedies ...... 11,735 15,698 -25.2 Lodine XL, Protonix: Lally, McFarland & Pantello Euro Notes Prevnar meningitis Rx ...... 11,174 0 NA RSCG, New York. Ron Pantello, chmn & CEO; Diane Harri, An American Express Co. spokeswoman said the Sept. 11 ter- pres; Edward Stapor, sr VP. rorist attack significantly damaged the building housing the Sales & earnings ($ in millions) Consumer adv., Premarin, Prempro: Bates Healthworld, New company's offices at 3 World Financial Center in New York, but Worldwide 2000 1999 % chg York. Stephen Wray, pres; Leo Brandstetter, exec VP strategic the building was still structurally sound. At presstime, plans Sales ...... $13,263 $13,550 -2.1 plng & rsch; Chris Clark, sr VP & mgmt super; Jody Cohn, VP were to back into the building within six to nine months. Earnings ...... -901 -1,227 NA mgmt super. Mail sent to the address listed in the LNA report will be for- U.S. 2000 1999 % chg Premarin, Prempro: Klemtner, New York. Gavin Scotti, pres warded to the temporary offices where employees have been Sales ...... 8,008 7,229 10.8 & CEO; Michael Trepocchio, pres; Barry Bowling, pres; Terry relocated. The building housed AmEx's corporate headquarters Division sales 2000 1999 % chg Dell, VP acct super; Linda Williams, VP acct super. as well as the American Express Travel Related Services Co. Pharmaceuticals ...... 10,798 9,506 13.6 Consumer, Synvisc: Bates Healthworld, New York. Stephen division. Consumer healthcare ...... 2,465 2,375 3.8 Wray, pres. Professional, Synvisc: Lally, McFarland & Pantello Questar, Headquarters Headquarters New York. Doug Burcin, exec VP. American Express Co./American Express Tower C, 3 World American Home Products Corp./5 Giralda Farms, Madison, N.J. Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: 07940/Phone: (973) 660-5000. (212) 640-2000. 98 Ameritrade Notes Personnel, brands, agencies American Home Products in its 2000 financial returns paid a $1.1 Holding Corp. Corporate: Kenneth I. Chenault, chmn & CEO; John D. Hayes, billion termination fee in its failed attempt to merge with U.S. ad spending ($ in thousands) exec VP-global adv & brand mgmt. Warner-Lambert Co. W-L ultimately went to Pfizer. In June By media 2000 1999 % chg 2000 AHP sold its Cyanamid Agricultural Products business to Magazine ...... $18,568 $6,462 187.3 American Express Financial Advisors: 200 AXP Financial BASF for $3.8 billion in cash and assumption of certain debt. Sunday magazine ...... 0 0 NA Center, Minneapolis, Minn. 55474/Phone: (612) 671-3131. Claire Newspaper ...... 1,060 1,478 -28.3 Huang, sr VP-chief mktg officer; Linda Keene, VP-mkt devel; Personnel, brands, agencies National newspaper ...... 6,982 4,354 60.4 Jayne Jones, VP-adv & brand mgmt; John Hayes, exec VP-glob- Corporate: John R. Stafford, chmn; Robert Essner, pres &CEO. Outdoor ...... 0 243 NA al adv & branding. Media buying: John F. Murray Advertising (In-house), Network TV ...... 58,578 34,401 70.3 & Mather Worldwide, New York. Terry Martin, sr Madison, N.J. Richard Feldheim, pres-adv; Marianne McArdle, Spot TV ...... 1,042 89 NA ptnr-mgmt super; Beth LeMasurier, sr ptnr-assoc media dir. exec VP-TV; Patricia Johnson, Kenneth Lagana, Marilyn Syndicated TV ...... 0 37 NA Feoranzo, VP-media buying; Charles Greenberg, VP & dir-print. Cable TV networks ...... 72,916 58,293 25.1 American Express Publishing Corp.: 1120 Ave. of the Americas, Network radio ...... 334 575 -41.9 New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres & Fort Dodge Animal Health: 9401 Indian Creek Parkway, National spot radio ...... 1,467 0 NA CEO; Tony Morgano, ; Mark Stanich, sr Overland Park, Kan. 66210/Phone: (913) 664-7000. E. Thomas Internet ...... NA 4,376 NA VP & chief marketing officer; Kathi Doolan, VP & pub- Corcoran, pres; Brent Standridge, sr VP-sls & mktg; Tom Measured media ...... 160,947 110,308 45.9 Departures; Julie McGowan, sr VP & pub-Food & Wine; Ellen Overbay, dir-livestock prods. Unmeasured media ...... 126,458 47,275 167.5 Asmodeo-Giglio, VP & pub-Travel & Leisure, Travel & Leisure Latorra, Paul & McCann, Syracuse, N.Y. Lou Latorra, pres. Total ...... 287,406 157,583 82.4 Family; Robert C. Weber, VP & pub-T&O Golf; Janet Libert, By brand 2000 1999 % chg pub & editor-SkyGuide. Whitehall-Robins: 5 Giralda Farms, Madison, N.J. 07940/Phone: Ameritrade online brokerage . .160,947 104,540 54.0 Asylum, New York. Mark Trippetti, CEO & chief creative (973) 660-5000. David Olivier, sr VP-American Home Products; officer. Doug Rogers, pres-U.S. Consumer Healthcare; Bruce Macphail, Sales & earnings ($ in millions) pres-Whitehall International; Roger Berlin, pres-Global affairs; Worldwide 2000 1999 % chg American Express Travel Related Services Co.: American Valerie Caruso, sr VP-GI/topical bus unit; John Incledon, sr VP- Sales ...... $565 $268 110.8 Express Tower C/3 World Financial Center, 200 Vesey St., New respiratory bus unit; Andy Davis, sr VP-nutritional bus unit; Earnings ...... -14 12 NA York, N.Y. 10285/Phone: (212) 640-2000. John Hayes, exec VP- Keith Wypyszynski, sr VP-analgesics bus unit; Bob Sanders, sr Division sales 2000 1999 % chg global adv & brand mgmt; Nancy McNally, sr VP-global adv & VP-sls; Mark Sobray, VP-medical sls & mktg; Ellen Santoro, VP- Brokerage ...... 564 268 110.4 brand mgmt; Nancy Smith, VP-global media & sponsorship category rsch & market devel; Steve Palmisano, VP-adv dir. OnMoney ...... 1 0 NA mktg; Peter Bopp, VP-adv US cons; Ellen Lasch, VP-brand Anbesol, Advil, Advil Cold & Sinus, Children’s Advil, mgmt; Christine Brandt-Jones, VP-marketplace insights. Centrum Focused Formulas, Centrum Herbals, Chap Stick, Headquarters Ogilvy & Mather Worldwide, New York. John Seifert, sr ptnr Flexagen, Preparation H, Robitussin, Robitussin Honey Cough: Ameritrade Holding Corp./4211 S. 102nd St., Omaha, Neb. & grp dir. Grey Worldwide, New York. John Edwards, exec VP. 68127/Phone: (800) 454-9272. advertising age Leading National Advertisers 6

Notes Budweiser, Bud Light, Busch Family: DDB Worldwide, AOL, CompuServe, Digital City, ICQ , !Planet, Mapquest, Ameritrade Holding Corp. is a discount broker-dealer whose Chicago. John Greening, sr VP & mg ptnr; Steve Jackson, grp Moviefone, Netscape: In-house. customers trade stocks by phone, fax, and Internet. It operates acct dir. via subsidiaries Ameritrade, Accutrade, and Freetrade.com. The Budweiser, Bud Light: Fusion Idea Lab, Chicago. Dave Heartland Music (div of Time Inc.): 575 Lexington Ave., New company also operates online personal finance unit OnMoney Merhar, mg ptnr. York, NY 10022/Phone: (212) 753-4410. Stacy Kaufman, media dir. Financial Services. Fiscal year ended September 29, 2000. Bud Light, “Doc” Otis’, new prods: Palmer Jarvis DDB, In-house. Toronto. Jeff McCrory, dir-client svcs; Dan Pawych, creative dir; Personnel, brands, agencies Tim Binkley, acct super; David Chiavegato, creative dir; Rich Home Box Office: 1100 Ave. of the Americas, New York, N.Y. Corporate: J. Joe Ricketts, chmn & founder; J. Peter Ricketts, Pryce-Jones, creative dir. 10036/Phone: (212) 512-1000. John Billock, pres-U.S. network grp; vice chmn; Anne Nelson, chief mktg officer; Joseph H. Moglia, Michelob family: Leap Partnership, Chicago. David Eric Kessler, exec VP-mktg; Jeff Bewkes, chmn & CEO. CEO; J. Randy MacDonald, ; Phylis Hernandez, sr VP, chief creative officer; Dave Metcalf, creative BBDO Worldwide, New York. Andrew Russem, exec-VP, sr. Esposito, chief strategy officer; Kurt D. Halvorson, chief admin dir; Vince Cook, creative dir; Jennifer Spargo Mitchell, acct dir. acct dir. officer; Ellen Koplow, genl counsel; Raymond Dury, co-chief O’Douls, new prods: Agencies assigned on project basis. Hispanic adv: Dieste & Partners, Dallas. Jose Pablo Rodriguez, info officer; Mok Choe, co-chief info officer. Hispanic adv-Budweiser & Bud Light: Castor Advertising, acct super. OglivyOne, Chicago. Barbara Jurgens, mg ptnr; Megan New York. Castor Fernandez, pres & CEO. O’Connor, grp acct dir; Paul Norris, grp creative dir. Hispanic adv-Budweiser: Ornelas & Associates, Dallas. Victor New Line Cinema: 116 North Robertson Blvd, Suite 200, Los Ornelas, pres. Angeles, Calif. 90048/Phone: (310) 854-5811. Russell Schwartz, Advanced Clearing: P.O. Box 2226, Omaha, Neb. 68103/Phone: Hispanic adv-Budweiser: del Rivero Messianu, Miami. Angela pres-domestic mktg; David Tuckerman, pres-domestic theatrical (866) 253-2746. Bill Yates, head-Advanced Clearing. Battistini, VP-acct svcs; Beatriz Orozco, acct exec; Enrique distribution; Diane Charbonic, exec VP-cooperative adv & OgilvyOne, Chicago. Barbara Jurgens, mg ptnr; Megan Faillace, creative dir; Luis Messianu, chief creative officer. media. O’Connor, grp acct dir; Paul Norris, grp creative dir. Hispanic adv-Bud Light: Dieste & Partners, Dallas. Aldo New Line Cinema, Fine Line Features, New Line Home Quevedo, exec creative dir; Carlos Tourne, creative dir; David Video: Carat, New York. Vicki Petrie, grp dir-natl bdcast. Ameritrade Institutional Client: 287 Bowman Ave., Purchase, Ravelo, acct dir; Sylvia Galvan, acct super. New Line Cinema, Fine Line Features, New Line Home N.Y. 10577/Phone: (800) 852-4064. Vince Passione, pres. Special projects: Waylon Advertising, St. Louis. Jim Palumbo, Video: Carat, Los Angeles. Susan Victor, acct dir; Jenny Irvine & Smith, Omaha. Sharon Carleton, VP-acct svcs; Heidi pres; Kip Monroe, VP & creative dir. Wakumoto, acct super. Frost, acct exec. Special projects: Brado Cuneo, St. Louis. Bob Cuneo, CEO. New Line Television: In-house. Special projects: Red Advertising, Boston. Steve Giuggio, mg Ameritrade Private Client: 1005 N. Ameritrade Pl., Bellevue, ptnr. Time 4 Media (div of Time Inc.): 2 Park Ave, New York, N.Y. Neb. 68005/Phone: (800) 237-8692. J. Peter Ricketts, pres. 10016/Phone: (212) 779-5000. Mark Ford, pres. OgilvyOne, Chicago. Barbara Jurgens, mg ptnr; Megan Busch Entertainment: 231 S. Bemiston, Ste 600, Clayton, Mo. BMX Business News, Field & Stream, Freeze, Golf, Motor O’Connor, grp acct dir; Paul Norris, grp creative dir. 63105/Phone: (314) 577-2000. Michael LaBroad, corp, VP-mktg; Boat Sailing, Outdoor Life, Popular Science, Ride BMX, Salt Linda Smith, VP-brand mgmt; John Sartorius, VP-sls; Fred Water Sportsman, Ski, Skiing, Skiing Trade News, Jacobs, sr dir-comms; Bill Borger, dir-corp ptnrshp mktg; Jim Snowboarding Life, TransWorld Motocross, TransWorld 43 Anheuser-Busch Cos. Flowers, dir-sls; Marcy Lazar, dir-brand mgmt; Julie O’Keefe, pr Skateboard, TransWorld Skateboarding News, TransWorld U.S. ad spending ($ in thousands) mgr. Snowboarding, TransWorld Snowboarding News, TransWorld By media 2000 1999 % chg Adventure Island, Busch Gardens Tampa, Busch Gardens Stance, TransWorld Surf, TransWorld Surk Boarding News, Magazine ...... $19,510 $9,869 97.7 Williamsburg, Sesame Place, Water Country U.S.A.: DDB Yachting: In-house. Sunday magazine ...... 702 481 46.1 Worldwide, Chicago. Sebastian Monastero, mgmt representative. Time Inc.: Newspaper ...... 2,575 2,816 -8.6 Sea World Cleveland, Sea World Orlando, Sea World San Time & Life Building, Rockefeller Center, New York, National newspaper ...... 1,982 2,872 -31.0 Diego, Sea World San Antonio: GSD&M, Austin, Texas. John N.Y. 10020/Phone: (212) 522-1212. Don Logan, chmn & CEO; Outdoor ...... 27,392 21,314 28.5 Perry, grp acct dir. Norman Pearlstine, editor-in chief; Tom Angelillo, pres- Network TV ...... 254,389 210,720 20.7 Southern Progress; Steve Janas, pres chief operating officer-Time Life Inc; Jack Haire, pres-Fortune grp; E. Bruce Hallet, pres- Spot TV ...... 58,728 61,179 -4.0 Time; David Kieselstein, pres-Personal Finance grp; Mike Syndicated TV ...... 981 583 68.2 8 AOL Time Warner Klingenstein, pres-Sports Illustrated; Ann Moore, pres- Cable TV networks ...... 28,385 40,229 -29.4 U.S. ad spending ($ in thousands) People/Instyle; John Squires, pres-Entertainment Weekly. Network radio ...... 1,259 263 378.2 By media 2000 1999 % chg Fortune, Fortune Small Business: Mullen, Wenham, Mass. National spot radio ...... 333 614 -45.8 Magazine ...... $351,255 $293,397 19.7 Tom Cushman, acct dir. Internet ...... NA 856 NA Sunday magazine ...... 3,862 5,286 -26.9 InStyle cons mktg: Big Picture Communications, New York. Measured media ...... 396,237 351,796 12.6 Newspaper ...... 261,278 251,844 3.7 Ava Searcy, acct super. Unmeasured media ...... 311,329 351,796 -11.5 National newspaper ...... 74,974 63,821 17.5 Money: Mullen, Wenham, Mass. Bruce Gold, acct super. Total ...... 707,566 703,591 0.6 Outdoor ...... 15,517 11,466 35.3 People: Y&R Advertising, New York. Shelly Diamond, acct By brand 2000 1999 % chg Network TV ...... 307,761 209,225 47.1 mgmt dir. Budweiser beers ...... 270,527 243,343 11.2 Spot TV ...... 137,041 110,064 24.5 Sports Illustrated: Fallon, Minneapolis. Kathleen M. Spraitz, Michelob beers ...... 38,825 33,936 14.4 Syndicated TV ...... 82,410 41,363 99.2 mgmt super. Busch beers ...... 27,619 17,241 60.2 Cable TV networks ...... 156,741 124,124 26.3 Sports Illustrated cons mktg (TV): Black Canyon Productions, Anheuser-Busch corp...... 24,148 32,989 -26.8 Network radio ...... 6,675 2,906 129.7 New York. Steve Stern, ptnr. Sea World amusement parks . . .17,891 15,041 19.0 National spot radio ...... 44,742 38,274 16.9 Sports Illustrated cons mktg (TV): Larry Sons, Dallas. Larry Internet ...... 26,895 22,485 19.6 Sons, pres. Sales & earnings ($ in millions) Measured media ...... 1,469,151 1,174,255 25.1 Time: Fallon, Minneapolis. Amy Frisch, mgmt super. Worldwide 2000 1999 % chg Unmeasured media ...... 300,910 348,773 -13.7 Entertainment Weekly, Parenting Group: Baby Talk, Family Sales ...... $11,888 $11,704 1.6 Total ...... 1,770,062 1,523,028 16.2 Life, Healthy Pregnancy, Parenting magazine; Southern Progress: By brand 2000 1999 % chg Earnings ...... 1,402 1,402 0.0 Coastal Living, Cooking Light, Health Progressive Farmer, U.S. 2000 1999 % chg Warner Bros. movies ...... 401,200 399,300 0.5 Southern Accents, Southern Living; Sports Illustrated For Kids, Sales ...... 11,500 11,081 3.8 New Line movies ...... 196,000 121,800 60.9 Sunset, Teen People. Time-Life Publishing: In-house. Operating income ...... 1,300 1,257 3.4 America Online internet svcs . .133,018 53,019 150.9 Division sales 2000 1999 % chg HBO cable TV network ...... 67,392 82,051 -17.9 Time Warner Cable: 290 Harbor Dr., Stamford, Conn. Domestic beer ...... 9,055 9,088 -0.4 TNT cable TV network ...... 46,336 37,022 25.2 06904/Phone: (203) 328-0600. Brian Kelo, sr VP-mktg; Lynn Packaging ...... 1,200 1,151 4.3 Time Warner Cable ...... 36,655 25,905 41.5 Yaeger, sr VP-corp affairs; Mike Luftman, VP-corp comms; Larry Entertainment ...... 488 751 -35.0 WB TV network ...... 33,990 30,342 12.0 Zipin, VP-adv. International beer ...... 625 622 0.5 TBS cable TV network ...... 19,516 18,749 4.1 Grey Worldwide, New York. Julie Minor-Hoffman, exec VP. Other ...... 105 92 14.1 Sports Illustrated ...... 13,367 15,540 -14.0 CNN cable TV ...... 12,745 15,019 -15.1 Time Warner Trade Publishing: 1271 Ave of the Americas, New Headquarters Warner books ...... 11,838 10,408 13.7 York, N.Y. 10020/Phone: (212) 522-7200. Laurence J, Kirshbaum, Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone: People Weekly ...... 11,495 12,848 -10.5 chmn & CEO; Maureen Mahon Egen, pres & chief operating (314) 577-2000. Court TV cable TV network . . . .10,904 2,878 278.9 officer. Aspect, Back Bay, Bullfinch, halala.com, ipublish.com, Little, Personnel, brands, agencies Sales & earnings ($ in millions) Brown & Co, Mysterious Press, Time Warner AudioBooks, Corporate: August A. Busch III, chmn & pres; John Jacob, exec Worldwide 2000 1999 % chg Warner, Warner Business Books: In-house. VP & chief comms officer; Jesus Rangel, VP-corp relations; Sales ...... $36,213 $32,525 11.3 Johnny Furr, VP-corp affairs; Steve LeResche, VP-public comms; Earnings ...... -4,370 -2,394 NA Turner Broadcasting System: CNN Center, P.O. Box 105366, Francine Katz, VP-cons affairs. Division sales 2000 1999 % chg Atlanta, Ga. 30348/Phone: (404) 827-1700. Jamie Kellner, chmn & African-American adv: Caroline Jones Inc., New York. Angela Cable systems ...... 6,054 5,374 12.7 CEO; Brad Turell, exec VP-comms; Ronnie Gunnerson, sr VP- Spears, VP-pr. AOL ...... 7,703 5,724 34.6 corp affairs; Atlanta Braves Baseball Club: Wayne Long, VP- Consumer awareness adv: DDB Worldwide, Chicago. John Filmed entertainment ...... 8,119 8,075 0.5 mktg & bdcast; Miles McRea, dir-promos; Paul Adams, dir-tick- Greening, sr VP & mg ptnr. Cable/broadcast networks . . . . .6,802 6,186 10.0 et sls; Atlanta Hawks Basketball Club: Lee Douglas, exec VP; Music ...... 4,148 3,933 5.5 Donna Feazell, mgr-game opers & mktg svcs; Atlanta Thrashers Anheuser-Busch: 1 Busch Place, St. Louis, Mo. 63118/Phone: Publishing ...... 4,645 4,342 7.0 Hockey Club: Stan Kasten, pres; Don Waddell, VP & gm; Derek (314) 577-2000. August A. Busch IV, grp VP-mktg & wholesale Schiller, VP-sls &mktg; Cartoon Network: Dennis Adamovitch, opers; Bob Lachky, VP-brand mgmt & dir-global brand creative; Headquarters VP cons mktg; CNN: Rick Salcedo, sr VP, CNN mktg & cre- Mike Owens, VP-sls; Joe Castellano, VP-retail mktg; Tony AOL Time Warner/75 Rockefeller Plaza, New York, N.Y. ative svcs; CNN Airport Network, Goodwill Games: Deborah Ponturo, VP-corp media & sports mktg; Peter McLoughlin, VP- 10019/Phone: (212) 484-8000. Lunn Cooper, gm & VP; Goodwill Games: Mike Plant, pres; corp media; Steve Uline, grp dir-sports mktg & Bud sports; Jim CNN Radio: Robert Garcia, gm; TBS Superstation: Brad Seigel, Schumacker, VP-creative devel & ad svcs; Steve Bagwell, VP- Personnel, brands, agencies pres-General Entertainment Networks; Turner Classic Movies: high-end brands; Tim Armstrong, VP-mktg opers; Tim Schoen, Corporate: Stephen M. Case, chmn; Gerald M. Levin, CEO. Tom Karsch, gm; Turner Network Television: Scot Safon, sr VP- VP-presence mktg; John Marota, grp VP-retail creative svcs; Dan mktg; Turner Sports: Mark Lazarus, pres; Deena Demasi, dir- Hoffmann, dir-Budweiser mktg; Andy Goeler, dir-Bud Light America Online: 22000 AOL Way, Dulles, Va. 20166/Phone: (703) sports mktg. mktg; Bob Franceschelli, dir-Michelob family & specialties; 265-2120. Jan Brandt, vice chmn & chief mktg officer; Joe Atlanta Hawks Basketball Club: Fitzgerald & Co, Atlanta. Lisa Marlene Coulis, dir-new prods; Keith Levy, dir-popular brands. Redling, pres-brand mktg; Bob Quigley, pres-mktg opers. Galanti, exec VP & mktg dir. Bud Ice, Bud Ice Light, Budweiser: Goodby, Silverstein & Media svcs, AOL, CompuServe, Digital City, ICQ , !Planet, Atlanta Thrashers Hockey Club: In-house. Partners, San Francisco. Jeff Goodby, pres; Stan Fiorito, grp acct dir. Mapquest, Moviefone, Netscape: Initiative Media, New York.. CNN: Agency in review. advertising age Leading National Advertisers 7

CNN Radio: Westwood One, New York. Rick Hollander, By media 2000 1999 % chg By media 2000 1999 % chg pres. Measured media ...... 523,802 615,171 -14.9 National spot radio ...... 2,185 20,091 -89.1 Media buying, Atlanta Braves Baseball Club, Cartoon Unmeasured media ...... 891,879 815,460 9.4 Internet ...... NA 2,506 NA Network, CNN, CNN Airport, Goodwill Games, TBS Total ...... 1,415,680 1,430,631 -1.0 Measured media ...... 320,473 236,062 35.8 Superstation, Turner Broadcasting System, Turner Classic By brand 2000 1999 % chg Unmeasured media ...... 295,821 149,031 98.5 Movies, Turner Network Television, Turner Sports: RET Media AT&T telephone services . . . . .467,395 488,049 -4.2 Total ...... 616,294 385,093 60.0 Services (In-house), Atlanta. Judy Chastain, sr VP. Starz cable TV ...... 15,153 7,581 99.9 By brand 2000 1999 % chg AT&T wireless telephone svcs . .320,473 233,556 37.2 Warner Bros.: 4000 Warner Blvd., Burbank, Calif. 91522/Phone: Sales & earnings ($ in millions) (818) 954-6000. Sanford E. Reisenbach, exec VP-mktg & plng; U.S. (worldwide) 2000 1999 % chg Sales & earnings ($ in millions) Warner Bros Pictures: Brad Ball, pres-domestic mktg;; Lynn Sales ...... $65,981 $62,600 5.4 U.S. (worldwide) 2000 1999 % chg Whitney, sr VP-ww media. Earnings ...... 4,669 3,428 36.2 Sales ...... $10,448 $7,627 37.0 Warner Bros Pictures: In-house. Division sales 2000 1999 % chg Earnings ...... 528 -461 NA Media plng & buying: Grey Entertainment, Burbank, Calif Business services ...... 27,691 26,749 3.5 Division sales 2000 1999 % chg Alec Gerster, chairman, MediaCom; Kris Coontz, exec VP, Consumer services ...... 18,976 21,854 -13.2 Services ...... 9,374 6,823 37.4 media. Broadband ...... 8,217 5,070 62.1 Equipment ...... 1,072 804 33.3

Warner Music Group: 75 Rockefeller Plaza, New York, N.Y. Headquarters Headquarters 10019/Phone: (212) 484-6653. Roger Ames, chmn & CEO; Ahmet AT&T Corp./32 Ave. of the Americas, New York, N.Y. AT&T Wireless/7277 164th Ave., N.E., Redmond, Wash. M. Ertegun, co-chmn & co-CEO The Atlantic Grp; Sylvia 10013/Phone: (212) 387-5400. 98052/Phone: (425) 827-4500. Rhone, co-chmn & co-CEO The Elektra Entertainment Grp; Seymour Stein, chmn London Shire; Peter Koepke, pres & CEO Personnel, brands, agencies Notes London-Sire Records; Phil Quartararo, pres Warner Bros Corporate: C. Michael Armstrong, chmn & CEO; David AT&T Wireless was split off of AT&T in July 2001. The unit, Records; Stephen Shrimp, chmn & CEO Warner Music inter- Dorman, pres; Richard J. Martin, exec VP-pr & brand mgmt; basically the AT&T segment of AT&T Corp., national; Leslie E. Bider, chmn & CEO Warner Chappell; David John C. Petrillo, exec VP-corp strategy & bus devel. had previously been made a tracking stock to establish its finan- Mount, chmn & CEO WEA Group. Y&R Advertising, New York. Ben Machtiger, mg ptnr. cial performance and economic value. The company is one of Alternative Distribution Alliance, The Atlantic Group, Elektra African-American & Hispanic adv: UniWorld Group, New the largest wireless communications service providers in the Entertainment, Giant Merchandising, London Sire Records, York. Byron Lewis, chmn & CEO; Herman Morales, grp acct U.S. with 15.7 million subscribers just before the spinoff. Rhino Entertainment, Warner/Chappell Music, Warner Bros dir. Records, Warner Music International, Warner Specialty Asian-American adv: Kang & Lee, New York. Eliot Kang, pres Personnel, brands, agencies Products, WEA Inc: In-house. Robin Rockman, Atlantic Group & CEO. Corporate: John D. Zeglis, chmn & CEO; Mohan Gyani, pres adv; Heather Chambers, Elektra Group adv; Carol Sneyd, Corp arts & underwriting: Serino Coyne, New York. Roger & CEO-mobility; Michael Keith, pres & CEO-fixed wireless; Warner Bros adv; Michael Cohen, Warner Strategic Marketing. Micone, acct grp dir. Kim Whitehead, sr VP-mktg; Bryan Trullinger, dir-online mktg. Hispanic adv: Group, New York. Daisy Exposito, pres. Ogilvy & Mather Worldwide, New York. Shona Seifert, exec WB Network (joint venture of Tribune Co. & Turner Media svcs: Media Edge, New York. Beth Gordon, pres & grp dir. Broadcasting System): 4000 Warner Blvd, Burbank, Calif. CEO; Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP Digital mktg: Avenue A, Seattle. Clark M. Kokich, pres. 91522/Phone: (818) 977-5000. Jed Petrick, pres & chief operating & media acct dir. Hispanic adv: Bravo Group, New York. Daisy Exposito, pres. officer. Media svcs: Media Edge, New York. Beth Gordon, chmn. AT&T Broadband: Media Buying & Plng: Grey Entertainment, Burbank, Calif. 188 Inverness Dr. West, Englewood, Colo. Alec Gerster, chmn MediaCom; Kris Coontz, exec VP, media. 80112/Phone: (303) 858-3000. Daniel E. Somers, pres & CEO; Doug Seserman, sr VP-mktg. 48 Bayer Jordan McGrath Case & Partners, New York. Rick Bodge, U.S. ad spending ($ in thousands) exec VP & grp dir. 99 Apple Computer By media 2000 1999 % chg Y&R Advertising, New York. Ben Machtiger, exec VP & ww U.S. ad spending ($ in thousands) acct mg ptnr. Magazine ...... $13,505 $25,872 -47.8 By media 2000 1999 % chg Positioning: Kirshenbaum Bond & Partners, New York. Sunday magazine ...... 3,805 7,175 -47.0 Magazine ...... $50,034 $52,567 -4.8 Jonathan Bond, co-chmn. Newspaper ...... 79 42 89.4 Sunday magazine ...... 621 0 NA AT&T@Home: Richards Group, Dallas. David Hall, prin. National newspaper ...... 2,185 1,726 26.6 Newspaper ...... 362 1,671 -78.3 Digital telephone: Wunderman, New York. Sean Remier, Outdoor ...... 444 158 180.9 National newspaper ...... 1,943 2,076 -6.4 mgmt super. Network TV ...... 136,377 130,140 4.8 Outdoor ...... 7,262 5,266 37.9 Video: Thomas & Perkins, Denver. Bryan Thomas, chmn & Spot TV ...... 14,198 10,347 37.2 Network TV ...... 76,496 25,254 202.9 pres. Syndicated TV ...... 40,492 43,551 -7.0 Spot TV ...... 5,552 5,119 8.5 Cable TV networks ...... 36,139 34,507 4.7 Syndicated TV ...... 0 0 NA AT&T Business: 55 Corporate Drive, Bridgewater, N.J. Network radio ...... 1,968 1,351 45.7 Cable TV networks ...... 11,590 7,081 63.7 08807/Phone: (973) 443-3603. Dawn DiMartino, div mgr-bus adv National spot radio ...... 3,884 2,071 87.6 Network radio ...... 0 0 NA & mktg comms. Internet ...... NA 235 NA National spot radio ...... 170 194 -12.1 FCB Worldwide, New York. Jeff Tarakajian, pres & CEO; Measured media ...... 253,075 257,173 -1.6 Internet ...... NA 2,344 NA Anne DeLorenzo, sr VP & grp mgmt dir; Sean Healey, sr VP Unmeasured media ...... 395,835 402,245 -1.6 Measured media ...... 154,031 101,571 51.6 & grp mgmt dir; Marc Rappin, sr VP & grp mgmt dir; Greg Total ...... 648,910 659,419 -1.6 Unmeasured media ...... 131,212 112,263 16.9 Sieck, sr VP & grp mgmt dir. By brand 2000 1999 % chg Total ...... 285,243 213,835 33.4 African-American adv: UniWorld Group, New York. Byron Bayer pain relievers ...... 66,336 52,296 26.8 By brand 2000 1999 % chg Lewis, chmn & CEO. Aleve pain relievers ...... 64,710 57,311 12.9 Apple computers ...... 147,632 92,091 60.3 Hispanic adv: Bravo Group, New York. Daisy Exposito, pres. Alka-Seltzer remedies ...... 42,822 47,788 -10.4 Media svcs: Media Edge, New York. Beth Gordon, pres & Advantage pet flea Rx ...... 32,626 30,170 8.1 Sales & earnings ($ in millions) CEO; Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP One-a-Day vitamins ...... 19,452 35,258 -44.8 Worldwide 2000 1999 % chg & media acct dir. Midol pain relievers ...... 14,515 11,006 31.9 Sales ...... $7,983 $6,134 30.1 Phillips Milk of Magnesia ...... 11,204 11,892 -5.8 Earnings ...... 786 601 30.8 AT&T Consumer: 295 N. Maple Ave., Basking Ridge, N.J. U.S. 2000 1999 % chg 07920/Phone: (908) 221-2000. Betsy J. Bernard, pres & CEO; Sales & earnings ($ in millions) Sales ...... 4,298 3,527 21.9 Cathy Constable, dir-mktg svcs. Worldwide 2000 1999 % chg Operating income ...... 614 493 24.5 Long distance, 10-10-345: Y&R Advertising, New York. Ben Sales ...... $28,803 $29,232 -1.5 Machtiger, mg ptnr. Earnings ...... 1,713 2,159 -20.7 Headquarters 00-Info, 1-800-Call ATT, college mkt: FCB Worldwide, New U.S. 2000 1999 % chg Apple Computer/1 Infinite Loop, Cupertino, Calif. 95014/Phone: York. Jeff Tarakajian, pres & CEO. Sales ...... 8,961 8,108 10.5 (408) 996-1010. WorldNet Service: Wunderman, New York. Nils von Operating income ...... 545 392 39.0 Zelowitz, mgmt super; Deborah Cantor, acct exec. Division sales 2000 1999 % chg Personnel, brands, agencies African-American adv: UniWorld Group, New York. Byron Polymers ...... 10,600 9,546 11.0 Corporate: Steve Jobs, CEO; Fred Anderson, chief financial offi- Lewis, chmn & CEO. Healthcare ...... 9,326 8,953 4.2 cer; Tim Cook, sr VP-ww ops, acting VP sls & support; Nancy Asian-American adv: Kang & Lee Advertising, New York. Chemicals ...... 3,976 3,884 2.4 Heinen, sr VP & genl counsel; Ron Johnson, sr VP-retail; Jon Eliot Kang, pres & CEO. Agriculture ...... 3,213 3,311 -3.0 Rubinstein, sr VP-hardware engineering; Sina Tamaddon, sr VP- Direct mktg: Digitas, Boston. David Kenny, chmn & CEO; applications; Avie Tevanian, sr VP-software engineering Robert Hurley, exec VP-mktg. Headquarters TBWA/Chiat/Day, Los Angeles. James Vincent, ww acct dir. Hispanic adv: Bravo Group, New York. Daisy Exposito, pres. Bayer/Bayerwerk, 51368 Leverkusen, Germany /Phone: 49-214-301. Media svcs: Media Edge, New York. Beth Gordon, pres & CEO; Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP Bayer/100 Bayer Rd., Pittsburgh, Pa. 15205/Phone: (412) 777-2000. 14 AT&T Corp. & media acct dir. U.S. ad spending ($ in thousands) Personnel, brands, agencies By media 2000 1999 % chg Corporate: Manfred Schneider, chmn-Bayer A.G.; Helge H. Magazine ...... $15,961 $23,019 -30.7 52 AT&T Wireless Wehmeier, pres & CEO-U.S.; Robert S. Walker, dir-mktg. Sunday magazine ...... 28 9 201.1 U.S. ad spending ($ in thousands) Science Literacy Program: DDB Worldwide, New York. Ellen Newspaper ...... 49,195 66,982 -26.6 By media 2000 1999 % chg Fields, grp acct dir. National newspaper ...... 10,582 13,380 -20.9 Magazine ...... $4,953 $4,502 10.0 Media buying: Initiative Media North America, New York. Outdoor ...... 11,038 5,824 89.5 Sunday magazine ...... 77 20 290.8 Lawrence Orell, exec VP-gm. Network TV ...... 151,378 258,814 -41.5 Newspaper ...... 175,607 151,900 15.6 Spot TV ...... 89,318 61,028 46.4 National newspaper ...... 22,571 12,833 75.9 Agriculture Division: 8400 Hawthorn Rd., P.O. Box 4913, Kansas Syndicated TV ...... 26,826 34,828 -23.0 Outdoor ...... 5,045 4,195 20.3 City, Mo. 64120-0013/Phone: (816) 242-2000. Emil E. Lansu, pres- Cable TV networks ...... 90,600 110,405 -17.9 Network TV ...... 8,424 2 NA agriculture div; Jeff Pelaccio, mg-customer advocacy, crop pro- Network radio ...... 8,112 8,250 -1.7 Spot TV ...... 99,082 39,994 147.7 tection prods; Dan Carrothers, dir mktg-garden & professional National spot radio ...... 46,099 12,614 265.5 Syndicated TV ...... 8 0 NA care prods; Alfred Amend, VP-mktg & sales; Joseph Rainone, Internet ...... 17,165 11,919 44.0 Cable TV networks ...... 2,521 19 NA VP-mktg & new prods; Mark Schneid, dir mktg-Bayer Yellow Pages ...... 7,500 8,100 -7.4 Network radio ...... 0 0 NA Advanced. advertising age Leading National Advertisers 8

Consumer adv & media buying, Advantage flea control: Personnel, brands, agencies Hispanic adv: Lopez Negrete Communications, Houston. Bernstein-Rein, Kansas City, Mo. Jane Stevens, sr VP; Dana Corporate: Duane Ackerman, chmn & CEO; William Pate, VP- Sheila Dougherty, grp acct dir. Ferguson, VP. adv & pr; F. Alan Blount, asst VP-corp adv; Gary Forsee, exec Media buying, Advantage flea control: Initiative Media North VP-chief of staff; Marci Raible, dir-media; Beth Mooney, dir- H.H. Brown Shoe Co.: 124 West Putnam Ave, Greenwich, Conn. America, New York. Lawrence Orell, exec VP-gm. brand adv. 068300/Phone: (203) 661-2424. Jim Issler, pres & chief operating Companion animal prods, veterinary adv & livestock prods, Agency in review. officer; Lowell Shoe Co: Walter Nizinski, pres; Dexter Shoe Co: equine prods, poultry prods: Stephens & Associates, Overland Media Buying: Initiative Media North America, Atlanta. David DiPasqual, CEO; Steve Lunder, VP mktg & brand mgr; Park, Kan. Chuck Stephens, pres; Cathy McCormick, mgmt Richard Simms, exec VP & gm. Karen Pitts, VP mktg golf div. super. Dexter Shoe: Mullen, Wenham, Mass. Bruce Gold, sr VP & Crop protection & GPC prods: Valentine-Radford BellSouth Advertising & Publishing Co. (BAPCO): 2247 North grp acct dir. Communications, Kansas City, Mo. Chuck Curtis, chmn & Lake Pkwy, Tucker, Ga. 30084/Phone: (678) 406-0885. Pamela CEO. Bishop, dir-adv. Helzberg Diamonds: 1825 Swift, North Kansas City, Mo. Bayer Advanced: BBDO South, Atlanta. Jim O’Neill, VP-mg Hispanic adv: IAC Advertising, Miami. Yvonne Bonilla, acct 64116/Phone: (800) 669-7780. Jeff Comment, chmn; John super. exec. Goodman, sr VP-mktg & adv; Linda Baker, adv dir. Agency in review. Earle Palmer Brown, Philadelphia. Leslie Whitham-DeGoler, Bayer Biological Products: 4101 Research Commons, 79 VP-mgmt super; Mike Drazen, chief creative officer & mg ptnr. Alexander Dr.,, Research Triangle Park, N.C. 27709/Phone: (919) BellSouth Telecommunications (BST): 675 W. Peachtree St., Media svcs: Media Edge, New York. Beth Gordon, chmn & 316-6396. Alison Arter, sr VP-commercial devel; Anthony Nagle, Room 40K63, Atlanta, Ga. 30375/Phone: . Pamela Katz, dir-cons CEO; Mitch Burg, exec VP, chief operating officer & mg ptnr. VP-coagulation; David Spencer, VP-respiratory & critical care; adv; Cathy Church, dir-bus to bus adv; Jan Farr, dir-event mktg. Joel Abelson, VP-immunoglobulins. Agency in review. International Dairy Queen: 7505 Metro Blvd., P.O. Box 39286, Edina, Minn. 55439/Phone: (952) 830-0200. Charles W. Mooty, Consumer Care Division: 36 Columbia Rd., P.O. Box 1910, pres & CEO; Michael Keller, VP-mktg; Chuck Schwalbe, dir- Morristown, N.J. 07962-1910/Phone: (973) 254-5000. Gary S. 68 Berkshire Hathaway mktg. Balkema, pres; Timothy G. Hayes, region head, Northern U.S. ad spending ($ in thousands) Grey Worldwide, New York. Mike Gaertner, exec VP. Americas. By media 2000 1999 % chg Media Buying: MediaCom, New York. Larry Sayer, sr VP & Alka-Seltzer, Alka-Seltzer Plus, Bayer aspirin, Phillips’ Milk of Magazine ...... $26,247 $27,302 -3.9 grp media dir. Magnesia, Bactine, Camphophenique: BBDO Worldwide, New Sunday magazine ...... 7,402 5,131 44.3 York. Simon Marlow, exec VP, mg dir & dir natl acct svcs; Newspaper ...... 8,200 10,306 -20.4 Johns Manville: 717 17th St, Denver, Colo. 80217-5108/Phone: Samantha Carmichael, exec VP-sr acct dir. National newspaper ...... 2,605 2,654 -1.9 (303) 978-2000. Charles L. Henry, chmn & CEO. Aleve, Aleve Cold & Sinus, Flintstone Vitamins, Bugs Bunny Outdoor ...... 3,166 4,059 -22.0 Air Handling Systems, Commercial & Industrial Roofing, Vitamins, RID lice treatment, Midol, One-A-Day: BBDO Network TV ...... 46,807 28,147 66.3 Engineered Products, Fire Protection Systems, Pipe & Worldwide, Chicago. Anne Dooley, exec VP-client svc dir. Spot TV ...... 60,463 55,091 9.7 Equipment Insulations: BSM & R, Denver. Ed Brozena, CBC, Femstat, Midol, Mycelex: Euro RSCG Tatham, Chicago. Syndicated TV ...... 80,800 38,872 107.9 pres & CEO; Bob Collier, CBC, sr acct super; Joe Kremer, CBC, Suzanne Lord, sr ptnr. Cable TV networks ...... 61,675 38,014 62.2 sr acct super; Pam Peccolo, CBC, acct super. Media buying: Initiative Media North America, New York. Network radio ...... 19,730 12,025 64.1 Comfort Therm: McClain Finlow Advertising, Denver. Marie Lawrence Orell, exec VP & gm. National spot radio ...... 24,732 25,926 -4.6 Revenew, mgmt super; Tony Fonk, acct exec; Tom Leyden, cre- Internet ...... NA 517 NA ative dir; Steve Whittier, asst creative dir; Harry Liggatt, copy- Diagnostics Division: 511 Benedict Ave., Tarrytown, N.Y. 10591- Measured media ...... 341,825 248,043 37.8 writer. 5097/Phone: (914) 631-8000. Rolf Classon, pres-Diagnostics bus Unmeasured media ...... 113,942 82,681 37.8 grp; Clyde Grimm, U.S. sr VP-sls, mktg & svcs-lab testing, point Total ...... 455,767 330,724 37.8 Jordan’s Furniture: 100 Stockwell Dr, , Mass. 02322/Phone: of care, critical care & self-testing diagnostics systems; Doug By brand 2000 1999 % chg (508) 580-4900. Barry Tatelman, pres. White, U.S. VP-sls & mktg, point of care & critical care prods; Geico insurance ...... 260,666 170,985 52.4 Blitz Media, South Natick, Mass. Marci Cohen, pres. Joe Malta, U.S. VP-sls & mktg, self-testing segment. Dairy Queen restaurants ...... 32,320 26,498 22.0 Lab Testing (clinical chemistry, hematology, nucleic acid, Justin Industries: 2821 W. 7th St., Ft. Worth, Texas 76101/Phone: immunodiagnostics), Near patient testing (urine chemistry, blood Sales & earnings ($ in millions) (817) 336-5125. Harrold Melton, pres & CEO Acme Building gas, coagulation): Lehman Millett, Boston. Bruce Lehman, pres. U.S. (worldwide) 2000 1999 % chg Brands; Randy Watson, pres & CEO Justin Brands. Self-testing (Glucometer diabetes care): Healthcare Marketing Sales ...... $33,976 $24,028 41.4 Media buying, Acme Brands: Felsware, Fort Worth, Texas. Resources, Montreal, Quebec. Tom Sanner, pres. Earnings ...... 3,328 1,557 113.7 Matt Fels, pres. Division sales 2000 1999 % chg Chippewa footwear, Justin, Justin Juniors, Justin work boot, Pharmaceutical Division: 400 Morgan Lane, West Haven, Flight services ...... 2,279 1,856 22.8 Nacona boots: The Balcom Agency, Fort Worth, Texas. Stuart Conn. 06516/Phone: (203) 812-2000. Karen Dawes, sr VP-mktg & Insurance group ...... 22,153 16,806 31.8 Balcom, pres. sls, bus grp head; Tig Conger, VP-mktg, anti-infective prods Retail ...... 1,864 1,402 33.0 Tony Lama: Lara & Robertson Creative, El Paso, Texas. Rick (Cipro, Avelox); Nancy Bryan, VP-mktg, men’s health (Viadur, Scott Fetzer Cos...... 963 1,021 -5.7 Lara, pres. Verdenafil); Dona Conder-Flannery, VP-sales; Joseph Carofano, Other ...... 2,780 1,763 57.7 Media placement, Tony Lama: In-house. VP-sales; David Stellingworth, VP-managed markets; Laura Malis, mg-division comms. Headquarters MidAmerica Energy Holdings: 666 Grand Ave, Des Moines, Cipro IV, Cipro tablets, Trasylol, Avelox, Bayer oncology, Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb. Iowa 50309/Phone: (515) 242-4300. Greg E. Abel, pres. Bayer biologicals: Lyons Lavey Nickel Swift, New York. Joe 68154/Phone: (402) 346-1400. Bozell, Omaha. Kevin Hutchinson, mgmt super. Noel, sr VP & acct grp super. Coagulation - Koate, Kogenate: Dudnyk Healthcare West, San Notes Nebraska Furniture Mart: 700 South 72nd. St., Omaha, Neb. Francisco. Robin Mueller, acct mgr. Berkshire Hathaway’s largest segment, insurance, is comprised of 68114/Phone: (402) 397-6100. Irv Blumkin, chmn & CEO; Louie Nimotop: Abelson-Taylor, Chicago. Terry Murray, acct exec. GEICO, General Re, Berkshire Hathaway Reinsurance Group Blumkin, chmn emeritus; Ron Blumkin, pres & chief operating Viadur: Integrated Communications, Lawrenceville, N.J. and Berkshire Hathaway Direct Insurance Group. Because of officer; Mark Hamilton, dir-mktg; Teri Harold, adv mgr. higher unit costs at GEICO, the company says it is reducing its Red Stone Communications, Omaha. Gail Johnston, VP. 78 BellSouth Corp. ad expenditures for this year. Media svcs: In-house. Teri Harold, adv mgr. U.S. ad spending ($ in thousands) Personnel, brands, agencies R.C. Willey Home Furnishings: 2301 South 300 West, Salt Lake By media 2000 1999 % chg Corporate: Warren Buffett, chmn, pres & CEO. City, Utah 84115/Phone: (801) 461-3900. William Child, CEO; Magazine ...... $5,790 $6,928 -16.4 Clark Yospe, VP-mktg & adv. Sunday magazine ...... 11 0 NA Ben Bridge Jewelers: 4th and Pike, Seattle, Wash. 98111/Phone: In-house. Newspaper ...... 37,157 36,345 2.2 (206) 448-8800. John Bridge, vice chmn & co-CEO; Ed Bridge, National newspaper ...... 2,147 2,847 -24.6 pres & CEO; Steve Davolt, VP mktg. See’s Candies: 210 El Camino Real, South San Francisco, Calif. Outdoor ...... 8,957 5,140 74.3 Publicis, Seattle. Amy Masterson, sr acct exec. 94080/Phone: (650) 583-7307. Charles Huggins, pres; Richard Van Network TV ...... 4,439 3,248 36.7 Doren, VP-mktg. Spot TV ...... 49,518 43,269 14.4 Benjamin Moore: 51 Chestnut Ridge Road, Montvale, N.J. Media svcs: Publicis & Hal Riney, San Francisco. Hugo Lai, Syndicated TV ...... 0 352 NA 07645/Phone: (800) 344-0400. Yvan Dupuy, pres & CEO; Denis assoc media dir. Cable TV networks ...... 416 1 NA Abrams, exec VP & chief operating officer; Jan Bottcher, VP Network radio ...... 6 318 -98.1 mktg. Shaw Industries: 616 E. Walnut Ave, Dalton, Ga. 30722/Phone: National spot radio ...... 11,268 8,167 38.0 Benjamin Moore Paint: Gianettino & Meredith, Short Hills, (706) 278-3812. Robert Shaw, chmn & CEO; Julian D. Saul, pres. Internet ...... 0 3,162 NA N.J. Rick Riccardi, VP acct super. In-house. C.K. Bevil, dir-mktg comms. Measured media ...... 119,708 109,777 9.0 Unmeasured media ...... 279,319 367,516 -24.0 Borsheim’s: 120 Regency Pkwy., Omaha, Neb. 68114/Phone: Furniture: 16666 Barker Springs Rd, Houston, Texas Total ...... 399,027 477,293 -16.4 (402) 391-0400. Susan M. Jacques, pres & CEO. 77084/Phone: (281) 492-5433. Mark Schriber, pres. By brand 2000 1999 % chg Agency in review. Bdcast Adv: Sachnowitz & Co, Houston. Brad Deutser, VP & BellSouth telephone services . .118,591 105,661 12.2 grp creative dir. Buffalo News: One News Plaza, Buffalo, N.Y. 14240/Phone: (716) Creative: In-house. Sales & earnings ($ in millions) 849-3434. Stanford Lipsey, pub; Warren T. Colville, pres. Worldwide 2000 1999 % chg Eric Mower & Associates, Syracuse, N.Y. Sandy Gingrich, acct Sales ...... $26,151 $25,224 3.7 mgmt; Bob Jordan, media buyer. 73 Best Buy Co. Earnings ...... 4,220 3,448 22.4 U.S. ad spending ($ in thousands) U.S. 2000 1999 % chg Cort’s Furniture Rental: 11250 Waples Mill Lane Suite 500, By media 2000 1999 % chg Sales ...... 23,245 22,866 1.7 Fairfax, Va. 22030/Phone: (703) 968-8500. Paul Arnold, CEO; Magazine ...... $11,913 $403 NA Division sales 2000 1999 % chg Steve Jobs, pres; Lloyd Henson, chief operating officer. Sunday magazine ...... 0 0 NA Wireline communications ...... 18,351 17,524 4.7 Arnold Communications, McLean, Va. Scott Stoughton, acct dir. Newspaper ...... 169,049 145,799 15.9 Domestic wireless ...... 4,219 3,486 21.0 National newspaper ...... 3,706 202 NA Advertising & publishing ...... 2,200 2,028 8.5 GEICO: Government Employee’s Insurance Co., 1 GEICO Plaza, Outdoor ...... 288 75 281.3 Washington, DC 20076/Phone: (800) 824-5404. Tony Nicely, pres; Network TV ...... 25,778 464 NA Headquarters Edward W. Ward, VP-mktg. Spot TV ...... 61,912 86,132 -28.1 BellSouth Corp./1155 Peachtree St., Atlanta, Ga. 30309/Phone: GEICO Direct Auto Insurance: Martin Agency, Richmond, Syndicated TV ...... 178 273 -34.8 (404) 249-2000. Va. Kathy Tappen, sr VP & mgmt super; Mike Boyd, acct super. Cable TV networks ...... 16,994 15,747 7.9 advertising age Leading National Advertisers 9

By media 2000 1999 % chg Aussie, Daily Defense, Herbal Essences, Infusium 23, Renewal Away From Home Division: Campbell Place, Camden, N.J. Network radio ...... 377 0 NA 5X: Kaplan Thaler Group, New York. Linda Kaplan Thaler, pres 08103-1799/Phone: (856) 342-4800. Joe Kiely, pres. National spot radio ...... 143 3,964 -96.4 & CEO; Robin Koval, exec VP & dir-client svcs. No agency. Internet ...... NA 54 NA Hydrience, Lasting Color, Loving Care, Natural Instincts, Nice Measured media ...... 290,337 253,112 14.7 ’n Easy, Revitalique, Textiles & Tones, Ultress, Xtreme FX: FCB Godiva Chocolatier: 355 Lexington Ave., New York, N.Y. Unmeasured media ...... 156,335 108,476 44.1 Worldwide, New York. Cynthia Perry, exec VP & ww acct dir. 10017/Phone: (212) 984-5900. Archbold van Beuren, pres-Godiva Total ...... 446,672 361,588 23.5 E-business, New Business, CRM, Digital Media Plng: FCB ww; Eugene Dunkin, pres-Godiva intl; Katherine B. Green, sr By brand 2000 1999 % chg New York, New York. Cynthia Perry, exec. VP & ww acct dir. VP & gm-N. Amer. retail; Michael Simon, VP-N. Amer. mktg. Best Buy stores ...... 290,180 253,022 14.7 Margeotes/Fertitta & Partners, New York. George Fertitta, Mead Johnson Nutritionals: 2400 W. Lloyd Expy., Evansville, pres; Liz Morrow, media dir. Sales & earnings ($ in millions) Ind. 47721/Phone: (812) 429-5000. Randall Alsmai, pres; Jerry U.S. (worldwide) 2000 1999 % chg McCabe, sr VP-global medical sls; Greg Venner, VP-infant for- North America Beverage & Sauce Division: Campbell Place, Sales ...... $15,327 $12,494 22.7 mula mktg. Camden, N.J. 08103-1799/Phone: (856) 342-4800. Jim Goldman, Earnings ...... 396 347 14.1 Boost, ChoiceDM, Enfamil, Enfamil AR, LactoFree, pres-N. Amer. beverage and sauces; Paul Groundwater, VP- Nutramigen, ProSobee, Viactiv: D’Arcy Masius Benton & mktg, sauces & prepared food. Headquarters Bowles, St. Louis. Margaret Sims, sr VP & grp acct dir. Franco American Foods, Pace sauces, Prego sauces, V8 bever- Best Buy Co./7075 Flying Cloud Dr., P.O. Box 9312, Eden Prairie, ages: Y&R Advertising, New York. Shelley Diamond, exec VP & Minn. 55440/Phone: (612) 947-2000. U.S. Pharmaceutical Group: 777 Scudders Mill Rd., Plainsboro, mg dir. N.J. 08536/Phone: (609) 897-2000. Richard Lane, pres-ww medi- Media buying: Media Edge, New York. Suzanne Kaufman, Notes cines; Mark Durand, VP-neuroscience; Rosemary Crane, pres- exec VP & plng dir. Fiscal year ended February 1, 2001. U.S. primary care; Tom Chetrick, VP-cons/patient mktg; Mark Kreston, pres-cons medicines. North America Soup Division: Campbell Place, Camden, N.J. Personnel, brands, agencies Glucophage, Glucovance: Adient, Wayne N.J. Jim Clifford, 08103-1799/Phone: (856) 342-4800. Andrew Hughson, pres-U.S. Corporate: Richard M. Schulze, founder, chmn & CEO; Brad pres. soup; Jeremy Fingerman, VP-U.S. soup; Diane Teer, VP-new bus Anderson, vice chmn, pres & chief operating officer; Julie M. Cefzil antibiotic Rx, Plavix, Pravachol, Tequin antibiotic Rx: devel. Engel, sr VP-adv; Michael Linton, sr VP-strategic mktg; Mary Robert A. Becker Euro RSCG, New York. Sander Slaum, CEO. Chunky soups, new prods, Supper Bakes: Y&R Advertising, Miller, VP-strategic mktg; Barry Judge, VP-mktg, BestBuy.com; Excedrin, Excedrin PM: Bozell, New York. Tom Bernardin, pres. New York. Shelley Diamond, exec VP & mg dir. Jeffrey C. Maynard, VP-strategic mktg. Megace: KFS & Associates, Princeton, N.J. Dave Stuteville, Healthy Request soups, Condensed soups, new prods, Ready Best Buy Advertising (In-house). Ruby Anik, VP-media svcs; VP-client svcs. To Serve Classic soups, Select soups, Simply Home, Soup to go, Ric West, VP-print creative; Tom Siqveland, dir-media rsch & Comtrex, Keri Lotion: Gotham, New York. Tracy Morgan, acct Swanson broth: BBDO Worldwide, New York. Tom Sebok, exec plng. exec. VP, mg dir; Paul Reilly, sr VP, sr acct dir. Media buying natl bdcast: Starcom Worldwide, Chicago. John Media buying, Comtrex, Keri Lotion: In-house. Media buying: Media Edge, New York. Suzanne Kaufman, Muszynski, chief investment officer. exec VP & plng dir. Worldwide Consumer Medicines: 777 Scudders Mill, Plainsboro, N.J. 08536/Phone: (609) 897-2000. Mark Kreston, pres. Pepperidge Farm: 595 Westport Ave., Norwalk, Conn. 21 Bristol-Myers Excedrin, Excedrin PM, Nuprin: Bozell, New York. Jim 06851/Phone: (203) 846-7000. David Albright, pres; Patrick J. Harrington, sr ptnr & dir-client svcs. Callaghan, sr VP-bus devel & pres-frozen foods; Geralyn Breig, Squibb Co. Comtrex, Keri: Gotham, New York. Martin Smith, vice chmn; VP-mktg; Vincent Melchiorre, VP-biscuit mktg; Maureen Linder, U.S. ad spending ($ in thousands) Lynn Keefer, exec VP. bus dir-bakery mktg; Barbara Eden, dir-mktg svcs. By media 2000 1999 % chg Y&R Advertising, New York. Shelley Diamond, exec VP-mg Magazine ...... $115,956 $79,896 45.1 dir. Sunday magazine ...... 15,971 16,242 -1.7 91 Campbell Soup Co. Media buying: Media Edge, New York. Susan Young, media Newspaper ...... 8,523 3,199 166.4 U.S. ad spending ($ in thousands) accts dir. National newspaper ...... 1,984 553 258.8 By media 2000 1999 % chg Outdoor ...... 1,128 1,237 -8.8 Magazine ...... $67,566 $45,547 48.3 Network TV ...... 195,418 135,460 44.3 Sunday magazine ...... 20,604 12,117 70.0 77 Cendant Corp. Spot TV ...... 8,272 8,039 2.9 Newspaper ...... 2,603 1,452 79.3 U.S. ad spending ($ in thousands) Syndicated TV ...... 32,554 22,419 45.2 National newspaper ...... 280 195 43.5 By media 2000 1999 % chg Cable TV networks ...... 42,434 34,285 23.8 Outdoor ...... 20 68 -71.2 Magazine ...... $12,326 $16,220 -24.0 Network radio ...... 3,156 671 370.1 Network TV ...... 58,982 61,027 -3.4 Sunday magazine ...... 761 183 316.0 National spot radio ...... 3,240 831 290.2 Spot TV ...... 18,836 18,781 0.3 Newspaper ...... 37,146 40,212 -7.6 Internet ...... NA 45 NA Syndicated TV ...... 7,973 19,893 -59.9 National newspaper ...... 8,889 10,039 -11.5 Measured media ...... 428,636 302,877 41.5 Cable TV networks ...... 33,039 23,604 40.0 Outdoor ...... 20,904 17,217 21.4 Unmeasured media ...... 762,020 706,713 7.8 Network radio ...... 7,510 2,266 231.5 Network TV ...... 38,915 46,338 -16.0 Total ...... 1,190,656 1,009,590 17.9 National spot radio ...... 3,411 2,284 49.4 Spot TV ...... 18,509 14,012 32.1 By brand 2000 1999 % chg Internet ...... NA 203 NA Syndicated TV ...... 5,270 4,636 13.7 Herbal Essence haircare ...... 62,409 59,581 4.7 Measured media ...... 220,823 187,437 17.8 Cable TV networks ...... 26,795 21,082 27.1 Pravachol cholesterol Rx . . . . .62,006 0 NA Unmeasured media ...... 110,340 93,658 17.8 Network radio ...... 5,174 1,450 256.9 Clairol haircare ...... 57,910 41,038 41.1 Total ...... 331,163 281,095 17.8 National spot radio ...... 5,593 5,682 -1.6 Excedrin pain remedies ...... 47,830 60,287 -20.7 By brand 2000 1999 % chg Internet ...... 17,631 6,248 182.2 Bristol-Myers Squibb Rx ...... 41,590 10,216 307.1 Campbell’s soups ...... 108,979 89,736 21.4 Yellow Pages ...... 7,000 7,000 0.0 Buspar anxiety Rx ...... 28,664 1,251 NA Pepperidge Farm foods ...... 44,061 23,524 87.3 Measured media ...... 204,911 190,320 7.7 Viactiv nutritional supplements . .27,267 15,680 73.9 V8 juices ...... 33,505 33,623 -0.4 Unmeasured media ...... 204,911 107,055 91.4 Glucophage diabetes Rx ...... 25,821 43,209 -40.2 Swanson broths ...... 15,622 17,740 -11.9 Total ...... 409,821 297,375 37.8 Glucovance diabetes Rx ...... 16,389 0 NA By brand 2000 1999 % chg Keri lotion ...... 13,948 9,232 51.1 Sales & earnings ($ in millions) Century 21 real estate ...... 30,830 35,199 -12.4 Infusium haircare ...... 11,224 4,679 139.9 Worldwide 2000 1999 % chg Avis rent-a-car ...... 28,799 25,368 13.5 Sales ...... $6,267 $6,424 -2.4 Move.com online ...... 18,428 0 NA Sales & earnings ($ in millions) Earnings ...... 714 724 -1.4 Days Inn hotels ...... 17,377 15,636 11.1 Worldwide 2000 1999 % chg U.S. 2000 1999 % chg Ramada hotels ...... 16,879 17,137 -1.5 Sales ...... $18,216 $16,878 7.9 Sales ...... 4,668 4,804 -2.8 Coldwell Banker real estate . . . . .11,199 22,204 -49.6 Earnings ...... 4,309 3,789 13.7 Operating income ...... 1,112 1,163 -4.4 Super 8 motels ...... 10,396 6,341 64.0 U.S. 2000 1999 % chg Division sales 2000 1999 % chg Sales ...... 12,114 10,631 13.9 Soup & sauces ...... 4,306 4,423 -2.6 Sales & earnings ($ in millions) Division sales 2000 1999 % chg Biscuits & confectionery ...... 1,462 1,430 2.2 Worldwide 2000 1999 % chg Medical ...... 16,322 15,329 6.5 Away from home ...... 533 507 5.1 Sales ...... $3,930 $4,521 -13.1 Clairol ...... 1,894 2,020 -6.2 Earnings ...... 602 -55 NA Headquarters U.S. 2000 1999 % chg Headquarters Campbell Soup Co./World Headquarters, Campbell Place, Sales ...... 3,226 3,482 -7.4 Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. Camden, N.J. 08103-1799/Phone: (856) 342-4800. Division sales 2000 1999 % chg 10154/Phone: (212) 546-4000. Travel ...... 1,243 1,239 0.3 Notes Real estate franchise ...... 593 571 3.9 Notes Campbell named Douglas R. Conant, president of Nabisco Diversified services ...... 590 1,099 -46.3 As part of a new focus on medicines, Bristol-Myers Squibb is Foods, as its new CEO in January 2001, succeeding David Insurance/wholesale ...... 574 575 -0.2 selling Clairol to Procter & Gamble (for $4.95 billion in cash) and Johnson who left the president-CEO position in 1997 only to Relocation ...... 448 415 8.0 recently divested Zimmer, an orthopedic implant manufacturer. return in 1999 in the same post as an interim after Dale Morrison Mortgage ...... 423 397 6.5 Clairol returns are in those of Bristol-Myers Squibb in this report. was ousted because of continuing poor sales results. Once of Mr. Conant’s first moves was to purchase a variety of European dry Headquarters Personnel, brands, agencies soup and sauce brands from Unilever. He then split Campbell’s Cendant Corp./9 W. 57th St., New York, N.Y. 10019/Phone: (212) Corporate: Charles A. Heimbold Jr., chmn; Peter Dolan, pres & North American operations into two units, soup and the rest of 413-1800. CEO. Campbell’s business. The realignment was made “to sharpen our focus on consumer marketing and competitive strategies for Personnel, brands, agencies Clairol: 1 Blachley Rd., Stamford, Conn. 06922/Phone: (203) 357- soup,” he said. The company in July 2001, after announcing poor Corporate: Henry R. Silverman, chmn, pres & CEO; James E. 5000. William Susetka, pres-U.S. retail; Elizabeth Read, dir-hair- results, said it would increase marketing spending by 15%. Buckman, vice chmn & genl counsel; Stephen P. Holmes, vice color; Andrew Shepard, dir-haircare/skincare; Debra Leipman- chmn and chmn & CEO-travel div; John W. Chidsey, chmn & Yale, pres-Clairol Intl; Jeanne Matson, VP & gm-Clairol prof Personnel, brands, agencies CEO-vehicle svcs div; Thomas D. Christopoul, sr exec VP & prods; , sr VP & pres ww beauty care & nutri- Corporate: Douglas R. Conant, pres & CEO; Carl Johnson, sr chief administrative officer; Samuel L. Katz, chief strategic offi- tionals; Peter J. Spengler, VP-global mktg svcs; Margaret Kelly, VP-corp strategy, bus devel & sls tech; Larry S. McWilliams, sr cer, sr exec VP, chmn & CEO travel distribution div; Richard VP-adv svcs; David Grueneberg, dir-media plng; John Cavicchi, VP-sales & chief customer officer; Patrick O’Malley, VP-global A. Smith, chmn & CEO-real estate div; Scott E. Forbes, exec VP dir-bdcast buying. supply chain. & grp mg dir-Cendant Europe. advertising age Leading National Advertisers 10

AmeriHost Franchise Systems: 1 Sylvan Way, Parsippany, N.J. DDB Worldwide, San Francisco. Dan Odishoo, mg ptnr. 07054/Phone: (973) 428-9700. Bob Weller, pres & CEO; Brenda 64 Circuit City Stores Hispanic adv: Dieste & Partners, Dallas. Tony Dieste, pres & Eddy, AmeriHost mktg. U.S. ad spending ($ in thousands) CEO. B. Eddy & Associates, Powell, Ohio. Brenda Eddy, pres. By media 2000 1999 % chg Interactive: Tribal DDB, San Francisco. Magazine ...... $152 $172 -11.4 Media buying: Optimum Media Direction, New York. Page Avis Rent a Car System: 6 Sylvan Way, Parsippany, N.J. Sunday magazine ...... 63 436 -85.6 Thompson, media dir. 07054/Phone: (972) 428-3900. Scott Deaver, exec VP-mktg. Newspaper ...... 208,209 300,925 -30.8 McCann-Erickson Worldwide, New York. National newspaper ...... 34,393 19,617 75.3 Promo, collateral: Impax Marketing Communications, Outdoor ...... 400 791 -49.4 32 Coca-Cola Co. Philadelphia. Jennifer Moyer, VP. Network TV ...... 20,548 2,417 750.2 U.S. ad spending ($ in thousands) Spot TV ...... 104,977 120,035 -12.5 By media 2000 1999 % chg Syndicated TV ...... 0 403 NA Century 21 Real Estate Corp.: 6 Sylvan Way, Parsippany, N.J. Magazine ...... $13,515 $24,585 -45.0 Cable TV networks ...... 28,825 37,177 -22.5 07054/Phone: (973) 428-9700. Robert Moles, pres-Real Estate Sunday magazine ...... 361 2,955 -87.8 Network radio ...... 0 0 NA Group; Van Davis, pres-chief operating officer; Steve Savino, Newspaper ...... 3,219 1,151 179.8 National spot radio ...... 0 16 NA exec VP-global mktg; Deb Chandler, VP-bus devel, events, National newspaper ...... 211 546 -61.4 Internet ...... NA 8 NA recognition; Valerie Mercurio, VP-interactive mktg; Jake Stanton, Outdoor ...... 3,424 5,965 -42.6 Measured media ...... 397,568 481,996 -17.5 sr VP-franchise support; David Hardy, sr VP-bus devel. Network TV ...... 215,129 149,311 44.1 Unmeasured media ...... 81,430 14,907 446.2 Lowe Lintas & Partners, New York. Jack Wheaton, exec VP; Spot TV ...... 75,959 90,027 -15.6 Gigi Safonte, VP-acct super. Total ...... 478,998 496,904 -3.6 By brand 2000 1999 % chg Syndicated TV ...... 32,879 27,620 19.0 Online: Blue Dingo, New York. Joe Beatrice, partner-CEO; Cable TV networks ...... 55,153 50,262 9.7 Circuit City Stores ...... 349,848 424,192 -17.5 Roland Grybauskas, partner-exec creative dir. Network radio ...... 0 0 NA CarMax auto superstores ...... 47,720 57,797 -17.4 Promo: BFG Communications, Hilton Head, S.C. Kevin National spot radio ...... 2,855 2,025 41.0 Meany, pres. Sales & earnings ($ in millions) Internet ...... NA 1,102 NA Measured media ...... 402,704 355,549 13.3 Coldwell Banker: 6 Sylvan Way, Parsippany, N.J. 07054/Phone: U.S. (worldwide) 2000 1999 % chg Sales ...... $12,959 $12,614 2.7 Unmeasured media ...... 492,194 511,643 -3.8 (973) 428-9700. Regina Taylor, sr VP-mktg; Terri Vaccorino, VP- Total ...... 894,897 867,192 3.2 cons mktg; Michelle Furdyna, dir-adv & Internet mktg. Earnings ...... 161 198 -18.7 Division sales 2000 1999 % chg By brand 2000 1999 % chg Kaplan Thaler Group, New York. Robin Koval, exec VP-client Coca-Cola & Diet Coke svcs & strategy. Circuit City ...... 10,485 10,599 -1.1 CarMax ...... 2,501 2,015 24.1 soft drinks ...... 208,628 174,617 19.5 Sprite soft drinks ...... 83,972 68,385 22.8 Days Inns Worldwide: 1 Sylvan Way, Parsippany, N.J. Headquarters Minute Maid fruit drinks ...... 38,141 41,380 -7.8 07054/Phone: (973) 428-9700. Joe Kane, pres & CEO; Nancy Powerade sports drinks ...... 32,247 17,601 83.2 Circuit City Stores/9950 Mayland Dr., Richmond, Va. 23233- Poor, VP-mktg; Bob Cannon, VP-regional mktg. Dasani bottled water ...... 23,316 3,341 597.8 Decker, Glastonbury, Conn. Andrew Maguire, chief operating 1464/Phone: (804) 527-4000. officer & exec VP. Notes Sales & earnings ($ in millions) Worldwide 2000 1999 % chg ERA Real Estate: 1 Campus Dr, Parsippany, N.J. 07054/Phone: Fiscal year ended February 28, 2001. Sales ...... $20,458 $19,805 3.3 (973) 428-9700. Peter Burgdorff, pres & CEO; Debbie Bifulco, sr Personnel, brands, agencies Earnings ...... 2,177 2,431 -10.4 VP-mktg; Lynne Roth, dir-adv. U.S. 2000 1999 % chg Christy MacDougall Mitchell, New York. Claudine Corporate: Richard Sharp, chmn; Alan McCollough, pres & Sales ...... 7,870 7,519 4.7 Ougourlian, acct super. CEO; Fiona Dias, sr VP-mktg. Operating income ...... 1,406 1,436 -2.1 Media plng: MediaCom, New York. Jim Poncarelli, dir-client CarMax Auto Superstore, Circuit City: FCBi, Chicago. Zain svcs. Raj, pres. Media buying: In-house. Headquarters Fairfield Resorts: 8669 Commodity Circle, Orlando, Fla. Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 32819/Phone: (407) 370-5200. Bryant Raper, sr VP-mktg. 676-2121. No agency. 81 Clorox Co. Notes U.S. ad spending ($ in thousands) Howard Johnson: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: By media 2000 1999 % chg Coca-Cola shook up its agency assignments in late September. (973) 428-9700. Mary Mahoney, pres & CEO; Chris Trick, VP- Magazine ...... $86,942 $60,220 44.4 The big move dropped Lowe Lintas & Partners, New York, as mktg; Keri Tramontano, dir-natl mktg; Andrew Miller, mgr-pr. Sunday magazine ...... 7,113 5,946 19.6 the agency on the Sprite account in favor of Ogilvy & Mather Christy MacDougall Mitchell, New York. Steve Bennett, acct Newspaper ...... 83 106 -22.5 Worldwide. Wieden & Kennedy, Portland, Ore., lost Powerade super; Keren Tamir, acct rep. National newspaper ...... 0 7 NA sports drink, which is expected to land at Foote, Cone & Media buying: MediaCom, New York. Brett Itskowitch, VP- Outdoor ...... 7 173 -95.7 Belding, Chicago, and Diet Coke, to go to Lowe Lintas & dir AOR. Network TV ...... 84,078 79,439 5.8 Partners. Leo Burnett was removed from the Minute Maid Spot TV ...... 13,803 19,504 -29.2 account, which hadn’t been reassigned to another agency in late Jackson Hewitt: 339 Jefferson Rd., Parsippany, N.J. Syndicated TV ...... 20,113 18,618 8.0 September. Burnett also lost Coca-Cola Classic seasonal promo- 07054/Phone: (973) 496-1040. Michael Lister, pres & chief oper- Cable TV networks ...... 55,851 56,037 -0.3 tions assignments, and its sister agency in Bcom3 Group, D’Arcy ating officer; Peter Tahinos, VP-mktg. Network radio ...... 6,641 2,605 154.9 Masius Benton & Bowles, St. Louis, lost Coca-Cola’s Nascar pro- Grey Worldwide, New York. Rick Cusato, sr VP; Sharon National spot radio ...... 3,319 1,290 157.3 motion work. Bcom3’s Coca-Cola work is expected to fall to Cohn, acct super. Internet ...... NA 205 NA McCann-Erickson Worldwide. Additionally, Cliff Freeman & Measured media ...... 277,949 244,149 13.8 Partners, New York, in late August resigned the Fanta and KMX Knights Franchise Systems: 1 Sylvan Way, Parsippany, N.J. Unmeasured media ...... 119,121 159,403 -25.3 energy drink accounts. Fanta went to Ogilvy & Mather. 07054/Phone: (973) 428-9700. Bruce Bloom, pres-CEO; Marilyn Total ...... 397,070 403,552 -1.6 McHugh, VP-mktg. By brand 2000 1999 % chg Personnel, brands, agencies Musselman Advertising, Allentown, Pa. Jamie Musselman, Clorox cleaning products ...... 115,071 70,666 62.8 Corporate: Douglas N. Daft, chmn, board-dir & CEO; Stephen pres & acct exec; Colleen Ramnath, acct mgr. Glad plastic bags ...... 29,213 14,568 100.5 C. Jones, sr VP & chief mktg officer; Nick Bishop, VP, cons con- Hidden Valley salad dressings . .27,081 24,088 12.4 nections, Coca-Cola mktg div. Ramada: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 496- Brita pitcher & filters ...... 16,369 27,104 -39.6 9700. Steve Belmonte, pres; Tim Pigsley, VP-mktg. Fresh Step cat litter ...... 14,299 6,097 134.5 Minute Maid Company: 2000 St. James Place, Houston, Texas Impax Marketing Communications, Philadelphia. Jay Arnold, Gladware containers ...... 12,272 12,655 -3.0 77056/Phone: (713) 888-5000. Donald R. Knauss, pres & CEO; CEO; Lisa Palmarini, acct super. Liquid Plumr drain cleaner . . . . .11,207 12,432 -9.9 Bradley Goist, VP & mg dir refrigerated beverages team; Michael Media plng: Harmelin & Associates, Bala Cynwyd, Pa. Merry KC Masterpiece sauce ...... 10,346 5,249 97.1 H. Keown, VP & mg dir shelf-stable beverages team; Larry P. Heim, media dir. Stanek, VP-consumer & marketplace knowledge; Charles Sales & earnings ($ in millions) Torrey, dir-mktg, refrigerated beverages team; John Roddey, dir- Super 8 Motels: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: Worldwide 2000 1999 % chg mktg, shelf-stable beverages team; Shawn Sugarman, VP & gm, (973) 428-9700. Robert Weller, pres & CEO; Tom McNulty, VP- Sales ...... $4,083 $4,003 2.0 bottler juice brand team & bus devel; Laura Lopez, mg dir, bot- mktg; Linda J. Arnold, VP-field mktg & sls. Earnings ...... 394 246 60.2 tler juice brand team. Grey Worldwide, New York. Rick Cusato, sr VP; Sharon U.S. 2000 1999 % chg Hi-C, Minute Maid: Agency assignment pending. Cone, acct super. Sales ...... 3,455 3,401 1.6 Operating income ...... 1,006 971 3.6 North America Group: One Coca-Cola Plaza, Atlanta, Ga. Travelodge: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 30313/Phone: (404) 676-2121. Jeffrey T. Dunn, pres; Jan Hall, sr 428-9700. Robert T. Foley, pres & CEO; Teri Danahey, VP-mktg; Headquarters VP-mktg. Marybeth Lombardino, dir-regional mktg; Larry Mueller, dir- Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000. Coca-Cola Classic: McCann-Erickson Worldwide, New York. interactive mktg. William Grogan, exec VP, grp dir. In the Coca-Cola realignment Agencies assigned on project basis. Notes of agency responsibilities, McCann is expected to get Coke Media buying: MediaCom, New York. Brooke Goldstein, VP- Fiscal year ends June 30, but results are for period ending in Classic’s sports theme advertising from Wieden & Kennedy, acct dir. 2000 and not 2001. All financial information has been restated to Coke Classic’s seasonal ads from Leo Burnett and Coke Classic’s include the January 29, 1999 merger with First Brands, which creative work regarding its sponsorship with Nascar racing from Villager Lodge: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: was accounted for as a pooling of interests. D'Arcy Masius Benton & Bowles. (973) 428-9700. Ken Rodgers, pres & CEO; Bob Greeson, dir- Fruitopia: Leo Burnett USA, Chicago. Phil Rubel, exec VP, mktg; Mark Merriman, dir-field sales & mktg; Emanuel Naim, Personnel, brands, agencies acct dir. mgr-pr; Cathleen Appio, mktg mgr. Corporate: Craig Sullivan, chmn & CEO; Jerry Johnston, pres & COOL from , Dasani water, Mello Yello, Pibb Xtra: Berlin, Musselman Advertising, Allentown, Pa. Jamie Musselman, chief operating officer; Larry Peiros, grp VP; Rich Conti, grp VP; Cameron & Partners, New York. Martin Navarrete, acct dir. pres & creative dir; Colleen Ramnath, acct exec. Scott Weiss, VP-Brita pdts; Charlie Couric, VP & gm-food & prof Diet Coke: Lowe Lintas & Partners, New York. pdts & seasonal; David Matz, VP & gm-laundry, homecare; Glenn Simply Orange Juice: Doner, Southfield, Mich Monica Tysell, Wingate Inn International: 1 Sylvan Way, Parsippany, N.J. Savage, VP & gm-Glad pdts div; Beth Springer, VP-mktg, Glad exec VP & acct dir. 07054/Phone: (973) 428-9700. Keith Pierce, pres & CEO; Lisa pdts div; Dan Dahlgren, VP-mktg, auto care; Tony Gerst, VP- Sprite: Ogilvy & Mather Worldwide, New York. Theodore, VP-mktg. mktg, laundry & homecare divs; Derek Gordon, dir-mktg; George African-American adv, Coca-Cola Classic, Sprite: Burrell Impax Marketing Communications, Philadelphia. Jay Arnold, Roeth, VP-mktg; Alain Zutter, dir-media svcs; Bill Morrissey, VP- Communications Group, Chicago. Mark Miranda, dir-client CEO; Lisa Palmarini, acct super. mktg, new initiatives; Doug Milliken, VP-brand devel. svcs; McGhee Williams, exec VP & gm. advertising age Leading National Advertisers 11

Hispanic adv, Coca-Cola Classic, Sprite: Lapiz, Chicago. Colgate-Palmolive Institutional Products: 191 E. Hanover Ave., Act II microwave popcorn: Kenyon Consortium, Minneapolis. Delores Kunda, sr VP & pres-Lapiz. Morristown, N.J. 07962-1928/Phone: (973) 631-9000. Edward R. Dwayne Johnson, acct exec. Media buying: Universal McCann, New York. Gagliardi, dir-institutional prods div. N. Amer. regional adv: Fitzgerald & Co., Atlanta. Lisa Galanti, , , Palmolive, : Business ConAgra Poultry Co.: 2475 Meadowbrook Pkwy., Ste. A, mg dir; Russ Leblanc, VP & mgmt super. Communications Group of Lebhar-Friedman, New York. Chris Duluth, Ga. 30096/Phone: (770) 232-4200. Blake Lovette, pres & Natl & local media plng: MediaVest, New York. Mark Buttitta, McCoy, acct exec. chief operating officer; John Curran, sr VP-retail sls & mktg; sr VP & media dir. Steve Berman, dir-mktg. Hill’s Pet Nutrition: 400 S.W. Eighth St., Topeka, Kan. Butterball fresh chicken: Grey Worldwide, New York. Ken 66603/Phone: (785) 354-8523. Robert C. Wheeler, CEO; Steve Levy, exec VP. 90 Colgate-Palmolive Co. Marton, pres & chief operating officer; Richard F. Hawkins, Country Pride fresh chicken: Domus Advertising, U.S. ad spending ($ in thousands) pres-intl; Joy Klemencic, VP-global bus devel & strat plng; Philadelphia. Elizabeth Tuppeny, pres & CEO. By media 2000 1999 % chg Virginia Dotzauer, VP & gm-domestic diets; Paula Stack, mktg Magazine ...... $26,575 $23,255 14.3 gm-domestic diets; John Munchoff, dir-cons mktg; Karen ConAgra Refrigerated Prepared Foods: 2001 Butterfield Rd., Sunday magazine ...... 0 0 NA Padgett, dir-veterinary bus channel. Downers Grove, Ill. 60515/Phone: (630) 512-1500. Timothy Harris, Newspaper ...... 27 0 NA : Y&R Advertising, New York. John Morris, sr ptnr. pres & chief operating officer; Steve Silk, pres-ASE Consumer National newspaper ...... 0 0 NA Products Co.; Rick Goodman, exec VP, gm-ASE Deli Company; Outdoor ...... 7 415 -98.3 Robert Wright, pres-Butterball Turkey Co.; Gene Dembkoski, Network TV ...... 54,629 70,968 -23.0 54 ConAgra pres-Pres Cook Family Foods; Paul Reich, VP & gm-Decker Spot TV ...... 3,546 3,592 -1.3 U.S. ad spending ($ in thousands) Foods; Marty Silver, exec VP & gm-National Foods; Peter Syndicated TV ...... 6,110 8,398 -27.2 By media 2000 1999 % chg Hetrick, VP & gm-breakfast brands ASE Consumer; Mike Kelly, Cable TV networks ...... 34,487 26,868 28.4 Magazine ...... $20,507 $28,189 -27.3 VP & gm-Armour & Eckrich, ASE Consumer; Tom Perlstein, Network radio ...... 0 0 NA Sunday magazine ...... 3,649 2,336 56.2 VP & gm-Healthy Choice & Butterball, ASE Consumer; Mike National spot radio ...... 94 265 -64.5 Newspaper ...... 320 271 18.2 Perrino, VP-mktg, Deli; Moira Stoddard, dir-mktg & bus devel, Internet ...... NA 144 NA National newspaper ...... 2,391 41 NA Butterball Turkey; Jon Lewallen, dir-mktg, Cook Family Foods; Measured media ...... 125,476 133,904 -6.3 Outdoor ...... 539 49 NA Mark Kleinman, exec VP-sales & mktg, National Foods. Unmeasured media ...... 206,472 220,339 -6.3 Network TV ...... 32,565 14,579 123.4 ASE Foodservice: Marlin Company, Springfield, Mo. Dennis Total ...... 331,948 354,243 -6.3 Spot TV ...... 12,564 10,362 21.2 Marlin, pres; Niles Crum, media buyer. By brand 2000 1999 % chg Syndicated TV ...... 15,654 8,063 94.1 ASE Deli: Trade Marketing Group, Chicago. John Myers, pres; Colgate dental products ...... 72,949 75,511 -3.4 Cable TV networks ...... 10,243 5,744 78.3 Tracy Nappier, VP. Palmolive dishwashing detergent . .17,679 16,913 4.5 Network radio ...... 2,547 979 160.3 Armour, Butterball, Eckrich, Healthy Choice, Swift, Hebrew deodorant National spot radio ...... 3,144 4,604 -31.7 National: Grey Worldwide, New York. Ken Levy, exec VP. & antiperspirant ...... 13,065 14,169 -7.8 Measured media ...... 104,122 75,215 38.4 Swift Premium Brown N Serve: Cramer-Krasselt, Milwaukee. Unmeasured media ...... 474,335 342,647 38.4 Paul M. Bentley, exec VP & gm; Calla Stanford, acct super. Sales & earnings ($ in millions) Total ...... 578,457 417,863 38.4 Cook’s: Cramer-Krasselt, Chicago. Tim Denison, sr VP-acct Worldwide 2000 1999 % chg By brand 2000 1999 % chg mgmt. Sales ...... $9,358 $9,118 2.6 Healthy Choice prepared foods . .19,508 20,104 -3.0 Decker Foods: The Point Group, Dallas. Tom Bolger, exec VP. Earnings ...... 1,064 937 13.6 Orville Redenbacher U.S. 2000 1999 % chg popping corn ...... 16,840 4,537 271.2 Sales ...... 2,761 2,590 6.6 Hunts food products ...... 12,868 7,079 81.8 74 Adolph Coors Co. Division sales 2000 1999 % chg U.S. ad spending ($ in thousands) Oral, personal & hh care ...... 8,240 8,049 2.4 Sales & earnings ($ in millions) By media 2000 1999 % chg Total pet nutrition ...... 1,118 1,069 4.6 Worldwide 2000 1999 % chg Magazine ...... $119 $357 -66.6 Sales ...... $27,194 $25,535 6.5 Sunday magazine ...... 0 0 NA Headquarters Earnings ...... 639 382 67.3 Newspaper ...... 907 911 -0.4 Colgate-Palmolive Co./300 Park Ave., New York, N.Y. 10022- U.S. 2000 1999 % chg National newspaper ...... 66 0 NA 7499/Phone: (212) 310-2000. Sales ...... 23,194 21,935 5.7 Outdoor ...... 4,686 4,262 9.9 Operating income ...... 1,104 618 78.6 Network TV ...... 131,105 107,978 21.4 Personnel, brands, agencies Division sales 2000 1999 % chg Spot TV ...... 28,358 24,495 15.8 Corporate: Reuben Mark, chmn & CEO; William S. Shanahan, Refrigerated foods ...... 13,212 12,881 2.6 Syndicated TV ...... 59 109 -45.8 pres; Lois Juliber, chief operating officer; Javier Teruel, chief Packaged foods ...... 8,682 7,610 14.1 Cable TV networks ...... 33,394 27,114 23.2 growth officier; Robert Martin, pres, e-bus; Jack Haber, VP, e- Agricultural products ...... 5,300 5,043 5.1 Network radio ...... 3 0 NA bus; Emilio Alvarez-Recio, VP-global adv; Jeff Salguero, VP- National spot radio ...... 1,175 1,568 -25.0 global adv prods; Bob Kirkpatrick, VP - global media; Robert Headquarters Measured media ...... 199,872 166,794 19.8 Murphy, VP- corp comms; Barrie Spelling, pres-global oral care; ConAgra/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 595- Unmeasured media ...... 244,288 263,087 -7.1 Nicolas Vinke, VP-gm Colgate Oral Pharmaceuticals; Bob 4000. Total ...... 444,160 429,880 3.3 Blanchard, VP-gm global toothpaste div; Katherine Thornhill, By brand 2000 1999 % chg VP-global bus insight & cons rsch; Peter Chase, VP-global per- Notes Coors beers ...... 163,656 133,846 22.3 sonal care; Joseph Uzzolina, VP-global household surface clean- Fiscal year ended May 31, 2001. Zima malt beverages ...... 17,962 13,093 37.2 er; Greg Woodson, pres-global fabric care; Douglas Wright, VP- Killians Red lager ...... 12,251 13,839 -11.5 environmental affairs, occupational health & safety; Grace E. Personnel, brands, agencies Richardson, VP-cons affairs. Corporate: Bruce Rohde, chmn & CEO; F. Martin Thrasher, Sales & earnings ($ in millions) pres & chief operating officer, ConAgra Retail Foods. Worldwide 2000 1999 % chg Colgate U.S.: 300 Park Ave., New York, N.Y. 10022-7499/Phone: Sales ...... $2,842 $2,643 7.5 (212) 310-2000. Ian Cook, exec VP & pres-N. Amer.; Seamus ConAgra Dairy Foods Company: 2001 Butterfield Rd., Downers Earnings ...... 110 92 19.6 McBride, VP-mktg; Jim Napolitano, VP-sls; Suzan Harrison, VP Grove, Ill. 60515/Phone: (630) 353-5200. Rich Scalise, pres & chief U.S. 2000 1999 % chg & gm-oral care; Sheila Hopkins, VP & gm-personal care; Peter operating officer; Rob Stevens, VP-retail mktg; John Tuerff, VP- Sales ...... 2,332 2,177 7.1 Ryan, VP & gm-fabric care; Bill Kashimer, dir-U.S. media; John foodservice mktg; Tom Nestor, VP-retail sales; Tom Hayes, VP- Operating income ...... 164 149 10.1 Simone, dir-mktg comms svcs; Phyllis Woolley, dir-African- foodservice sales. Amer mktg; Ricardo Martinez, dir-Hispanic mktg; Francois de Parkay, Fleischmann’s, Blue Bonnet: Grey Worldwide, New Headquarters Saint Perier, gm-fabric care. York. Ken Levy, exec VP. Adolph Coors Co./311 10th St., Golden, Colo. 80401/Phone: (303) Ajax dishwashing liquid, Ajax all-purpose cleaner, Colgate Promotions, Parkay, Fleischmann’s, Blue Bonnet: Pinnacle 279-6565. toothbrushes, Colgate toothpastes, Colgate Total toothpaste, Promotion Group, Chicago. Mitch Salzstein, pres & mg ptnr; Dynamo detergents, detergent, detergent, Irish D.J. Leonhardt, VP. Personnel, brands, agencies Spring soap, Lady Speed Stick, Mennen , Treasure Cave, County Line, Nikos: The Promotion Network, Corporate: William K. Coors, chmn-Adolph Coors Co.; Peter H. Mennen Speed Stick, Murphy Oil soap, Palmolive Automatic liq- Chicago. Nancy Shamberg, acct dir. Coors, chmn-Coors Brewing Co.; W. Leo Kiely III, pres & uid for dishwashers, Palmolive dishwashing liquid, Palmolive Reddi-wip, Egg Beaters: Cramer-Krasselt, Milwaukee. Paul M. CEO-Coors Brewing Co. soap, Softsoap body wash, Softsoap liquid handsoap, Speed Stick Bentley, exec VP & gm; Randy Banks, sr VP & acct super. Clear, fabric softener, deodorant, Ultrabrite Promotions, Egg Beaters: The Promotion Network, Chicago. Coors Brewing Co.: 311 10th St., Golden, Colo. 80401/Phone: (303) toothpaste: Y&R Advertising, New York. Gord McLean, mg ptnr; Nancy Shamberg, acct dir. 279-6565. Bill Weintraub, sr VP-mktg; Ron Askew, chief market- John Morris, mg ptnr-Colgate-Palmolive N. Amer. Media buying: MediaCom, New York. Caroline Kim, assoc ing officer; Peter Kendall, sr VP-chief intnl officer. Hispanic Adv, Ajax dishwashing liquid, Ajax all-purpose media dir. Coors Light, Original Coors, Killian’s Irish Red, Coors Extra cleaner, Colgate toothbrushes, Colgate toothpastes, Colgate Total Gold, Blue Moon; Bdcast plng & print media svcs: FCB toothpaste, Dynamo detergents, Fab detergent, Fresh Start deter- ConAgra Frozen Prepared Foods: 5 ConAgra Dr., Omaha, Neb. Worldwide, Chicago. Scot Butler, exec VP & grp acct dir. gent, soap, Mennen Lady Speed Stick, Mennen Skin 68102/Phone: (402) 595-6000. R. Dean Hollis, pres & chief oper- Zima: FCB Worldwide, San Francisco. Patrick Kiss, acct Bracer, Mennen Speed Stick, Murphy Oil soap, Palmolive ating officer. super. Automatic liquid for dishwashers, Palmolive dishwashing liquid, Healthy Choice, KidCuisine, Marie Callender’s: Grey African-American adv: Carol H. Williams Advertising, Palmolive soap, Softsoap body wash, Softsoap liquid handsoap, Worldwide, New York. Ken Levy, exec VP. Oakland, Calif. Larry Hancock, acct exec. Speed Stick Clear, Suavitel fabric softener, Teen Spirit deodor- Banquet: Fogarty Klein Monroe, Houston. Rich Klein, princi- Hispanic adv: Casanova-Pendrill Publicidad, Irvine, Calif. Paul ant, Ultrabrite toothpaste: Siboney USA, New York. Marie-Jose pal; Rob Schoenbeck, sr VP-grp acct dir. Casanova, ptnr. Hunter, acct dir. Field media: The Integer Group, Denver. Tom Gooch, mg dir. African-American adv, Ajax dishwashing liquid, Ajax all-pur- ConAgra Grocery Products Companies: 3353 Michelson Drive, Bdcast buying: Initiative Media North America, Chicago. Scot pose cleaner, Colgate toothbrushes, Colgate toothpastes, Colgate Irvine, Calif. 92612/Phone: (949) 437-1000. Ray De Riggi, pres & Butler, exec VP-media dir; Will Howard, exec VP-gm. Total toothpaste, Dynamo detergents, Fab detergent, Fresh Start chief operating officer; Dennis O’Brien, exec VP & gm. detergent, Irish Spring soap, Mennen Lady Speed Stick, Mennen Homestyle Bakes, Manwich, Wolf Brand: Fogarty Klein Skin Bracer, Mennen Speed Stick, Murphy Oil soap, Palmolive Monroe, Dallas. Christine Gensch, media super. 7 DaimlerChrysler Automatic liquid for dishwashers, Palmolive dishwashing liquid, Snack Pack pudding & Sliders, Swiss Miss cocoa, Orville U.S. ad spending ($ in thousands) Palmolive soap, Softsoap body wash, Softsoap liquid handsoap, Redenbacher’s: Euro RSCG McConnaughy Tatham, Chicago. By media 2000 1999 % chg Speed Stick Clear, Suavitel fabric softener, Teen Spirit deodorant, Becky Dedo, acct exec. Magazine ...... $300,142 $328,563 -8.6 Ultrabrite toothpaste: Uniworld, New York. Byron Lewis, chmn Butterball stuffing, broth & gravy, Healthy Choice soup: Grey Sunday magazine ...... 26,517 13,247 100.2 & CEO; Ronny Mills, grp acct dir; Reshauwn Smith, acct dir. Worldwide, New York. Ken Levy, exec VP. Newspaper ...... 56,723 56,583 0.2 advertising age Leading National Advertisers 12

By media 2000 1999 % chg By media 2000 1999 % chg Amoeba, Los Angeles. Len Fink, creative strategist. National newspaper ...... 24,627 29,437 -16.3 Internet ...... 14,987 10,414 43.9 African-American adv: UniWorld Group, New York. Maurice Outdoor ...... 17,941 14,316 25.3 Measured media ...... 210,474 168,086 25.2 Grant, grp acct dir. Network TV ...... 276,625 286,521 -3.5 Unmeasured media ...... 219,065 137,525 59.3 Global promo: Draft Worldwide, Chicago. Mike Buczkowski, Spot TV ...... 826,196 665,162 24.2 Total ...... 429,540 305,611 40.6 acct dir. Syndicated TV ...... 5,871 9,713 -39.6 By brand 2000 1999 % chg Hispanic adv: Bromley Communications, San Antonio. Ernest Cable TV networks ...... 105,344 81,432 29.4 Dell computers & equipment . .195,488 157,299 24.3 Bromley, CEO; Sandra Howard, acct mgr. Network radio ...... 7,185 2,068 247.4 Interactive adv: VML, Kansas City, Mo. Scott McCormick, National spot radio ...... 19,662 23,611 -16.7 Sales & earnings ($ in millions) pres. Internet ...... 5,565 6,886 -19.2 Worldwide 2000 1999 % chg Kids’ adv: Campbell Mithun, Minneapolis. Tim Hawley, sr VP Yellow Pages ...... 14,000 14,000 0.0 Sales ...... $31,888 $25,265 26.2 & gm. Measured media ...... 1,686,397 1,531,537 10.1 Earnings ...... 2,177 1,666 30.7 Media buying-TV: Media First International, New York. Unmeasured media ...... 297,600 270,271 10.1 U.S. 2000 1999 % chg Sports mktg: Octagon, New York. Total ...... 1,983,997 1,801,808 10.1 Sales ...... 21,428 16,878 27.0 By brand 2000 1999 % chg Operating income ...... 2,480 2,173 14.1 Guinness Bass Import Co.: 6 Landmark Sq., Stamford, Conn. Dodge vehicles ...... 660,490 652,029 1.3 06901/Phone: 1-800-521-1591. Tim Kelly, pres; James Thompson, Chrysler vehicles ...... 524,142 426,956 22.8 Headquarters VP-mktg. Jeep Vehicles ...... 314,727 284,165 10.8 Dell Computer Corp./1 Dell Way, Round Rock, Texas 78682- Bass Ale, Harp Lager, Kaliber non-alcoholic: Grand Mercedes-Benz vehicles ...... 151,492 115,495 31.2 2222/Phone: (512) 338-4400. Architecture International, New York. Adam Stagliano, pres; James Verrier, bus dir. Sales & earnings ($ in millions) Notes Guinness Extra Stout: Manhattan Marketing Ensemble, New Worldwide 2000 1999 % chg Fiscal year ended February 2, 2001. Sales ...... $151,083 $158,809 -4.9 York. Doug Campbell, acct exec. Earnings ...... 7,345 6,084 20.7 Personnel, brands, agencies Pillsbury North America: Pillsbury Center, 200 S. Sixth St., U.S. 2000 1999 % chg Corporate: Michael S. Dell, chmn & CEO; Scott Helbing, VP- Sales ...... 78,622 82,699 -4.9 Minneapolis, Minn. 55402/Phone: (612) 330-4966. John Lilly, corp branding; John Hamlin, VP & gm-home systems. CEO. Division sales 2000 1999 % chg Worldwide branding: DDB Worldwide, Chicago. Michael Aerospace ...... 4,994 9,682 -48.4 Green Giant, Hungry Jack biscuits, /Pillsbury Bollinger, sr VP-grp acct dir; Robert Habeck, sr VP-grp media muffin mixes, , Pillsbury breakfast brands, Pillsbury Services ...... 14,256 11,289 26.3 dir; Lara Tennison, VP-client svcs dir, Home; Van Commercial vehicles ...... 25,699 26,979 -4.7 refrigerated baked goods, , Totino’s Pizza & Snacks,: Diammandakis, client svcs dir, Small Business. D’Arcy Masius Benton & Bowles, New York. Peter Hubbell, exec Mercedes Benz & Smart ...... 37,981 37,686 0.8 Media buying: OMD, New York. Susan Morganstein, grp Chrysler Group ...... 62,714 67,412 -7.0 VP-mg dir. media dir; Lori Brown, assoc media dir; Jay Valerio, media Media svcs, Green Giant, Hungry Jack biscuits, Martha super. Headquarters White/Pillsbury muffin mixes, Old El Paso, Pillsbury breakfast DaimlerChrysler/225 Epplestrasse, 70546 Stuttgart, Germany/ brands, Pillsbury refrigerated baked goods, Progresso, Totino’s Phone: 49-711-17-0. Pizza & Snacks,: MediaVest, New York. Plng: Andrea Concro, 25 Diageo sr VP media dir; Natl Bdcast: Bruce Cohen, sr VP grp acct dir. U.S. ad spending ($ in thousands) DaimlerChrysler/1000 Chrysler Dr., Auburn Hills, Mich. 48326- Haagen-Dazs (Ice Cream Partners USA, joint venture with By media 2000 1999 % chg 2766/Phone: (248) 576-5741. Nestle): Wolf Group, New York. Mike Rogers, pres & exec cre- Magazine ...... $59,839 $65,659 -8.9 ative dir. Personnel, brands, agencies Sunday magazine ...... 3,032 2,548 19.0 Media buying-Haagen-Dazs: MediaVest, New York. Mel Newspaper ...... 5,803 2,995 93.8 Corporate: Juergen E. Schrempp, chmn; Dieter Zetsche, pres & Berning, exec VP & dir natl bdcast. National newspaper ...... 1,308 3,254 -59.8 CEO; James C. Schroer, exec VP-global sls & mktg; George Outdoor ...... 17,121 21,106 -18.9 Murphy, sr VP-global brand mktg; Gary Dilts, sr VP-sls; Jeffrey Schieffelin & Somerset Co.: 2 Park Ave., New York, N.Y. Bell, VP mktg comms; Kenneth A. Levy, VP-comms. Network TV ...... 251,312 269,970 -6.9 10016/Phone: (212) 251-8200. John Esposito, pres & CEO; Lisa PentaMark Worldwide, Troy, Mich. Mike Vogel, chmn & Spot TV ...... 59,603 78,187 -23.8 Paolozzi, exec VP-bus strat; Clinton Rodenberg, exec VP; Aura CEO. Syndicated TV ...... 77,056 75,297 2.3 Reinhardt, VP-corp comms & media relations. Media svcs: PentaCom, Troy, Mich. Cindy Nelson, sr VP & Cable TV networks ...... 107,696 106,039 1.6 Chandon Estates, Johnnie Walker labels: D’Arcy Masius gm. Network radio ...... 1,794 0 NA Benton & Bowles, New York. Andrea Cancro, sr VP & media National spot radio ...... 27,078 34,430 -21.4 dir. Chrysler/Jeep Division: 1000 Chrysler Dr., CIMS 485-05-10, Internet ...... NA 81 NA Grand Marnier: Deutsch, New York. Ron Tsung, acct dir. Auburn Hills, Mich. 48326-2766/Phone: (248) 512-6001. Thomas Measured media ...... 611,642 659,565 -7.3 Hennessy cognac, Moet & Chandon champagnes: Unmeasured media ...... 500,434 539,644 -7.3 R. Marinelli, VP-Chrysler/Jeep div global brand center; Jeffrey Kirshenbaum Bond & Partners, New York. Scott Moore, acct Total ...... 1,112,076 1,199,209 -7.3 Bell, VP-mktg comms; Jay B. Kuhnie, dir-brand comms. dir; Jamie Rosen, acct super; Jenna Andreola, asst acct exec. By brand 2000 1999 % chg PentaMark Worldwide, Troy, Mich. Mike Vogel, chmn & J&B, Tanqueray gin: J. Walter Thompson USA, New York. Burger King restaurants ...... 385,461 403,687 -4.5 CEO. Chris Green, acct super. Pillsbury bakery products ...... 97,171 121,164 -19.8 African-American adv: Don Coleman Advertising, Southfield, Media svcs: MediaCom, New York. Jim Porcorelli, exec VP- Progresso soups ...... 31,169 17,883 74.3 Mich. Edward Boyd, acct dir. grp dir & exec dir-client svcs; Larry Swyer, exec VP & grp dir. Hispanic adv: Montemayor & Asociados, San Antonio. Carlos Smirnoff vodkas ...... 14,522 11,409 27.3 Green Giant frozen Montemayor, pres. United Distillers & Vintners North America: Six Landmark Sq., & canned vegetables ...... 11,623 19,602 -40.7 Media svcs: PentaCom, Troy, Mich. Dave Dusina, sr VP & dir- Stamford, Conn. 06901-1704/Phone: (203) 359-7100. Paul Clinton, Chrysler; Debbie Jones, sr VP & dir-Jeep. Sales & earnings ($ in millions) pres-N. Amer.; William Simon, pres-Southwest; Stephen Nelson, pres-Southeast; Mark Waller, pres-Central; David Dodge Division: Worldwide 2000 1999 % chg 1000 Chrysler Dr., CIMS 485-05-08, Auburn Eickholt, pres-Northeast; Jim Clarkin, pres-West; Rick Sales ...... $17,924 $19,344 -7.3 Hills, Mich. 48326-2766/Phone: (248) 512-2571. James R. Julow, VP- Fitzgerald, pres-. Dodge div global brand center; Julie Roehm, dir-brand comms. Earnings ...... 1,474 1,999 -4.6 U.S. 2000 1999 % chg Bailey’s Irish Cream, Smirnoff vodkas, Malibu: J. Walter PentaMark Worldwide, Troy, Mich. Mike Vogel, chmn & Thompson USA, New York. Rae Burdon, dir. Sales ...... 9,022 9,276 -2.7 CEO. Glen Ellen Wines, Beaulieu Vineyards Wines: J. Walter African-American adv: Don Coleman Advertising, Southfield, Operating income ...... 1,530 1,535 -0.3 Division sales 2000 1999 % chg Thompson USA, San Francisco. Jim Gill, mgmt super. Mich. Edward Boyd, acct dir. Jose Cuervo Tequilas: Arnell Group, New York. Karen Hispanic adv: Montemayor & Asociados, San Antonio. Carlos Spirits & wine ...... 7,506 8,084 -7.1 Shuldiner, dir. Montemayor, pres. Packaged food ...... 5,756 6,161 -6.6 T.G.I.Fridays: StarKraving Adz, New York. Lou Maurio, pres. Media svcs: PentaCom, Troy, Mich. Mark Rowlands, sr VP & Beer ...... 3,241 3,664 -11.5 Media svcs: MediaCom, New York. Jim Porcorelli, exec VP- dir-plng. Quick service restaurants ...... 1,421 1,435 -1.0 grp dir & exec dir-client svcs; Larry Swyer, exec VP & grp dir. Mercedes-Benz USA: One Mercedes Dr., Montvale, N.J. Headquarters 07645/Phone: (201) 573-0600. Paul Halata, pres & CEO; David Diageo/8 Henrietta Place, London, U.K. WIM9AG/Phone: 44- Schembri, VP-mktg; Keith May, VP-sales; Rich Anderman, gm- 171-927-5200. 97 Dillard’s mktg comms; Scott Keogh, mgr-comms plng & adv. U.S. ad spending ($ in thousands) Merkley Newman Harty, New York. Alex Gellert, ptnr & grp Notes By media 2000 1999 % chg acct dir. Fiscal year ended June 30, 2000. Dollars based on $1.60/pound Magazine ...... $6,712 $5,919 13.4 African-American adv: Footsteps, New York. Verdia Johnson, in 2000 and $1.64/pound in 1999. McCann-Erickson Worldwide Sunday magazine ...... 274 182 50.4 pres. in late September was dropped from the Burger King roster of Newspaper ...... 208,421 193,290 7.8 Media buying: PentaCom, New York. Lee Wilson, sr VP & agencies. It handled general market campaigns. BK in future National newspaper ...... 291 0 NA dir-Mercedes-Benz. plans to use a variety of creative resources from the Interpublic Outdoor ...... 211 65 222.8 family of agencies, perhaps including McCann. Draft Network TV ...... 0 0 NA Worldwide, an Interpublic agency, currently coordinates the Spot TV ...... 273 462 -40.9 75 Dell Computer Corp. entire BK account, domestic and foreign. Interpublic's Octagon Syndicated TV ...... 0 0 NA U.S. ad spending ($ in thousands) is being hired for sports marketing, and Interpublic’s Weber Cable TV networks ...... 0 0 NA By media 2000 1999 % chg Shandwick is to be hired for pr assignments. Interpublic’s Network radio ...... 0 0 NA Magazine ...... $64,611 $72,843 -11.3 Campbell Mithun works on children's campaigns. National spot radio ...... 480 186 158.4 Sunday magazine ...... 17,220 1,840 835.9 Measured media ...... 216,663 200,105 8.3 Newspaper ...... 13,359 7,764 72.1 Personnel, brands, agencies Unmeasured media ...... 72,221 63,191 14.3 National newspaper ...... 34,742 14,829 134.3 Corporate: James Blyth, chmn; Paul Walsh, grp chief exec. Total ...... 288,884 263,296 9.7 Outdoor ...... 78 310 -74.8 By brand 2000 1999 % chg Network TV ...... 40,424 28,468 42.0 Burger King Corp.: 17777 Old Cutler Rd., Miami, Fla. Dillard’s stores ...... 216,586 195,943 10.5 Spot TV ...... 159 155 2.5 33157/Phone: (305) 378-7011. John Dasburg, chmn/CEO; Chris Syndicated TV ...... 214 83 157.1 Clouser, chief global mktg officer; Dana Frydman, VP-prod Sales & earnings ($ in millions) Cable TV networks ...... 24,615 31,305 -21.4 mktg; Dee-Dee Drays, sr dir-alliances & partnerships; Cindy U.S. (worldwide) 2000 1999 % chg Network radio ...... 0 0 NA Syracuse, dir-mktg comm; Charles Pacunas, sr dir-global media; Sales ...... $8,567 $8,677 -1.3 National spot radio ...... 66 75 -11.6 Hal Rossiter, sr dir-interactive & adult promos. Earnings ...... -6 164 NA advertising age Leading National Advertisers 13

Headquarters Home Entertainment: 350 S. Buena Vista St., Notes Dillard’s/1600 Cantrell Rd., Little Rock, Ark. 72201/Phone: (501) Burbank, Calif. 91521/Phone: (818) 295-5200. Robert Chapek, pres; The SKG in DreamWorks SKG stands for its three principal 376-5200. Patrick Fitgerald, sr VP-sls & distribution; Kristy Frudenfeld, sr partners: Steven Spielberg, film director/producer, Jeffrey VP-adv; Dana Lombardo, sr VP-mkt rsch; Deborah Morrison, sr Katzenberg, a former Disney exec whose specialty is animation, Personnel, brands, agencies VP-finance; Bill Stellman, sr VP-ops mgmt & plng; Heidi Trotta, and David Geffen, recording industry giant. Corporate: William Dillard, II, CEO; Denise Mahaffy, VP-corp adv. sr VP publicity; Gordon Ho, VP-brand mktg; Lori MacPherson, In-house. VP brand mktg; Andy Siditsky, VP ww mktg svsc. Personnel, brands, agencies Media buying: Combs & Co., Little Rock, Ark. Ben Combs, In-house. Corporate: Steven Spielberg, principal; Jeffrey Katzenberg, prin- pres; Kim Webb, media dir. cipal; David Geffen, principal; Terry Press, head-mktg; Amy Buena Vista Pictures Marketing: Hollywood, Touchstone & Gruberg, head-media. , 500 S. Buena Vista St., Burbank, Calif. DreamWorks Home Video, DreamWorks Television, 9 Walt Disney Co. 91521/Phone: (818) 560-2114. Dick Cook, chmn Walt Disney DreamWorks Records, DreamWorks Pictures: In-house. U.S. ad spending ($ in thousands) Motion Pictures; Oren Aviv, pres; Brett Dicker, exec VP-mktg. Media svcs, DreamWorks Records: , By media 2000 1999 % chg No agency. Universal City, Calif. Allison Guglielmi, dir adv & media svcs. Magazine ...... $112,212 $77,041 45.7 Media buying, DreamWorks Home Video, DreamWorks Sunday magazine ...... 13,303 8,310 60.1 Buena Vista Television: 500 S. Buena Vista St., Burbank, Calif. Pictures: GSD&M, Austin, Texas. Roy Spence, pres; Judy Newspaper ...... 207,251 227,912 -9.1 91521/Phone: (818) 560-1000. Sal Sardo, exec VP-mktg; Sandra Trabolsi, exec VP & exec media dir. National newspaper ...... 44,326 51,116 -13.3 Brewer, VP-affiliate relations; Kelly Latek, VP-natl promos; Outdoor ...... 15,300 15,409 -0.7 Kimberly Harbin, VP-publicity; Mike Henry, VP-creative svcs; Network TV ...... 317,139 243,123 30.4 Jimmy Lee, VP-print adv. 85 Eastman Kodak Co. Spot TV ...... 154,201 128,213 20.3 In-house. U.S. ad spending ($ in thousands) Syndicated TV ...... 56,009 48,636 15.2 By media 2000 1999 % chg Cable TV networks ...... 101,189 85,572 18.2 Disney Consumer Products: 500 S. Buena Vista St., Burbank, Magazine ...... $14,886 $28,944 -48.6 Network radio ...... 10,947 1,579 593.4 Calif. 91521/Phone: (818) 567-5401. Andy Mooney, ww pres; Phil Sunday magazine ...... 12,150 17,095 -28.9 National spot radio ...... 22,621 23,868 -5.2 Shaw, sr VP-mktg; Sondra Haley, VP-synergy & comms; Leslie Newspaper ...... 333 449 -25.8 Internet ...... NA 16,361 NA Oren, dir-publicity, . National newspaper ...... 919 143 543.0 Measured media ...... 1,054,498 927,140 13.7 In-house. Outdoor ...... 151 253 -40.2 Unmeasured media ...... 702,999 618,093 13.7 Network TV ...... 74,832 84,977 -11.9 Total ...... 1,757,497 1,545,233 13.7 ESPN: 77 W. 66th St., New York, NY 10023/Phone: (212) 456-7777. Spot TV ...... 1,079 2,814 -61.7 By brand 2000 1999 % chg , pres; Lee Ann Daly, sr VP-mktg; Ed Syndicated TV ...... 737 4,417 -83.3 Buena Vista movies ...... 397,900 379,100 5.0 Erhardt, pres-customer mktg & sls, ESPN/ABC Sports; Spence Cable TV networks ...... 9,760 9,805 -0.5 movies ...... 199,300 160,000 24.6 Kramer, dir-adv & prog mktg; Tori Stevens, VP-ESPN enter- Network radio ...... 0 196 NA Disney entertainment & resorts . .197,988 131,019 51.1 prises. National spot radio ...... 1,841 4,451 -58.6 ABC TV network ...... 59,720 52,924 12.8 Wieden & Kennedy, New York. Angie Vieira, acct dir. Internet ...... NA 1,806 NA ESPN cable network ...... 42,195 30,864 36.7 Measured media ...... 116,688 155,350 -24.9 Miramax Films: 375 Greenwich St., New York, N.Y. 10013/Phone: Unmeasured media ...... 226,512 205,929 10.0 Sales & earnings ($ in millions) (212) 941-3800. Mark Gill, pres-Miramax/LA; Janet Hill, sr VP- Total ...... 343,199 361,279 -5.0 Worldwide 2000 1999 % chg publicity; David Kaminow, sr VP-mktg; Lorin Prince, sr VP- By brand 2000 1999 % chg Sales ...... $25,402 $23,435 8.4 mktg; David Brooks, exec VP-new ventures & mktg; Caryn Kodak cameras & film ...... 115,915 152,995 -24.2 Earnings ...... 920 1,300 -29.2 Picker, VP-bdcast media; John Fahy, VP-print adv & creative dir. U.S. 2000 1999 % chg Palisades Media Group, Santa Monica, Calif. Diane Parro, sr Sales & earnings ($ in millions) Sales ...... 20,830 18,657 11.6 VP-acct svcs. Worldwide 2000 1999 % chg Division sales 2000 1999 % chg Sales ...... $13,994 $14,089 -0.7 Media networks ...... 9,615 7,970 20.6 Walt Disney Feature Animation & Theatrical Productions: 500 Earnings ...... 1,407 1,392 1.1 Studio entertainment ...... 5,994 6,166 -2.8 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000. U.S. 2000 1999 % chg Parks & resorts ...... 6,803 6,139 10.8 Dick Cook, chmn-Walt Disney Motion Pictures Group; Oren Sales ...... 6,810 6,594 3.3 Consumer products ...... 2,622 2,954 -11.2 Aviv, pres- Buena Vista Marketing. Division sales 2000 1999 % chg Internet group ...... 368 206 78.6 In-house. Fred Tio, sr VP-mktg. Consumer imaging ...... 7,406 7,411 -0.1 Kodak professional ...... 1,706 1,910 -10.7 Headquarters Walt Disney Internet Group: 5161 Lankershim Blvd., North Health imaging ...... 2,185 2,120 3.1 Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. Hollywood, Calif. 91521/Phone: (818) 623-3200. Steve Wadsworth, Other imaging ...... 2,697 2,648 1.9 91521/Phone: (818) 560-1000. pres-WDIG; Ken Goldstein, exec VP & gm-Disney Online; Dick Glover, exec VP-ABC Internet media; , sr VP & Headquarters Notes gm-ESPN.com. Eastman Kodak Co./343 State St., Rochester, N.Y. 14650/Phone: Fiscal year ended September 30, 2000. In-house. (716) 724-4000. Personnel, brands, agencies Walt Disney Parks And Resorts: 1675 Buena Vista Drive, Lake Personnel, brands, agencies Corporate: Michael D. Eisner, chmn & CEO; Robert A. Iger, Buena Vista, Fla. 32830/Phone: (407) 824-2222. Al Weiss, pres-Walt Corporate: Daniel Carp, chmn & CEO; Carl Gustin, sr VP & pres & chief operating officer; Roy E. Disney, vice chmn; Disney World Resort; Linda Warren, exec VP-mktg & brand chief mktg officer; Daniel Palumbo, sr VP-cons imaging; Kent Sanford M. Litvack, vice chmn. mgmt, Resort; Barbara Ifshin, sr VP-adv & McNeley, chief mktg officer-cons imaging. , Chicago. Cheryl Berman, chmn & creative svcs; Bryan Wittman, VP-project devel & special events- Youth adv: Saatchi & Saatchi, New York. Jennifer Lewi, acct chief creative officer; Jim Tracy, sr VP-acct dir; Jan MacDougal, Disneyland. super; Bob Cotter, asst acct exec. media dir; Kathy Kline, VP-plng dir. Leo Burnett USA, Chicago. Jan Dougal, media dir; Rosemary Ogilvy & Mather Worldwide, New York. Michael Media Buying, Media buying for ABC Cable Networks, Buena Miller, asst media dir. Hemingway, sr partner & exec grp dir. Vista Home Video, Buena Vista Pictures Mktg, Buena Vista Initiative Media North America, Los Angeles. Television, Disney Interactive, Disney Licensing, Disney On- line, Disneyland, Walt Disney World: Initiative Media North Animation: 500 S. Buena Vista St., 23 Federated America, Los Angeles. William Formeca, dir. Burbank, Calif. 91521/Phone: (818) 560-1000. A&E Television Networks (joint venture among Disney/ABC, In-house. Lori Tellez, VP-publicity. Department Stores Hearst and NBC): 235 E. 45th St., New York, N.Y. 10017/Phone: U.S. ad spending ($ in thousands) (212) 210-1400. Dan Davids, exec VP & gm; Michael Mohamad, By media 2000 1999 % chg sr VP-mktg; Lori Peterzell, dir-adv. 71 DreamWorks SKG Magazine ...... $22,419 $17,477 28.3 A&E, Biography Channel, History Channel: Blue Dingo/GB, U.S. ad spending ($ in thousands) Sunday magazine ...... 2,645 2,959 -10.6 New York. Joseph Beatrice, pres & CEO. By media 2000 1999 % chg Newspaper ...... 537,424 496,202 8.3 Media buying: Horizon Media, New York. Bill Koenigsberg, Magazine ...... $3,166 $1,360 132.8 National newspaper ...... 41,092 37,040 10.9 pres & CEO. Sunday magazine ...... 0 0 NA Outdoor ...... 782 615 27.1 Newspaper ...... 82,837 44,395 86.6 Network TV ...... 0 0 NA ABC: 500 S. Buena Vista Street, Burbank, Calif. 91521/Phone: (818) National newspaper ...... 18,448 8,735 111.2 Spot TV ...... 68,032 62,833 8.3 460-7777. , pres-ABC, Inc.; , pres-ABC Outdoor ...... 4,950 2,089 137.0 Syndicated TV ...... 0 16 NA Television Network; Stu Bloomberg, co-chmn ABC Entertainment; Network TV ...... 137,261 59,555 130.5 Cable TV networks ...... 0 9 NA Lloyd Braun, co-chmn ABC Entertainment; Alan Cohen, exec VP- Spot TV ...... 37,949 26,779 41.7 Network radio ...... 0 0 NA mktg, adv & promo, ABC Entertainment; Mike Benson, sr VP- Syndicated TV ...... 15,743 2,854 451.5 National spot radio ...... 4,163 3,009 38.3 adv & promo, ABC Entertainment; Mike Shaw, pres-sales; Dan Cable TV networks ...... 29,649 12,170 143.6 Internet ...... NA 2,071 NA Longest, sr VP-integrated sls promo; Regina DiMartino, sr VP- Network radio ...... 45 0 NA Measured media ...... 676,557 622,233 8.7 mktg & promo, ABC Daytime; Cynthia Vannoy, VP-adv & National spot radio ...... 7,508 2,467 204.3 Unmeasured media ...... 451,038 432,399 4.3 promo, ABC Sports; Alan Ives, VP-adv & promo, ABC News. Internet ...... NA 9 NA Total ...... 1,127,595 1,054,631 6.9 ABC Entertainment: BLT & Associates, Los Angeles. Clive Measured media ...... 337,558 160,414 110.4 By brand 2000 1999 % chg Baillie, pres & CEO; Andi Delott, acct dir. Unmeasured media ...... 112,519 131,247 -14.3 Macy’s stores ...... 419,832 382,364 9.8 ABC News, ABC Entertainment: In-house & agencies Total ...... 450,077 291,661 54.3 Bloomingdales stores ...... 65,539 60,735 7.9 assigned on project basis. By brand 2000 1999 % chg Lazarus stores ...... 51,451 41,948 22.7 Media svcs: TBWA/Chiat/Day, Los Angeles. Melanie Axtman, DreamWorks movies ...... 295,900 131,100 125.7 Burdines stores ...... 39,243 40,064 -2.1 media dir. Rich’s stores ...... 36,416 34,283 6.2 Sales & earnings ($ in millions) Sterns stores ...... 21,561 21,355 1.0 ABC Cable Networks Group: 3800 W. Alameda, Burbank, Calif. Worldwide 2000 1999 % chg Bon Marche stores ...... 20,278 21,647 -6.3 91505/Phone: (818) 569-7500. , pres-ABC Cable Sales ...... $1,242 $1,000 24.2 Networks Group; Eleo Hensleigh, exec VP-ww brand strat; Sales & earnings ($ in millions) Adam Sanderson, sr VP-brand mktg; John Rood, VP-mktg. Headquarters Worldwide 2000 1999 % chg , SoapNet, : Creative agencies DreamWorks SKG/DreamWorks SKG, 1000 Flower St., Sales ...... $18,407 $17,716 3.9 assigned on project basis. Glendale, Calif. 91201/Phone: (818) 695-5000. Earnings ...... -184 795 NA advertising age Leading National Advertisers 14

Division sales 2000 1999 % chg U.S. 2000 1999 % chg Volvo Cars of North America: One Premier Pl., Irvine, Calif. Department stores ...... 16,467 15,850 3.9 Sales ...... 118,373 111,423 6.2 92618/Phone: (949) 341-6500. Dan Werbin, pres & CEO-Volvo Direct-to-customer ...... 1,940 1,866 4.0 Operating income ...... 6,009 6,008 0.0 Cars N. Amer.; Thomas Andersson, exec VP-mktg; Roger Division sales 2000 1999 % chg Omisher, VP-corp comms; Bob Austin, dir-mktg comms. Headquarters Automotive ...... 141,230 135,073 4.6 Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Federated Department Stores/7 W. Seventh St., Cincinnati, Ohio Ford credit ...... 23,412 20,020 16.9 New York. Jay Durante, ptnr & acct mgr; Colleen Campbell, 45202/Phone: (513) 579-7000. Hertz ...... 5,057 4,695 7.7 media dir. Media buying: Ford Motor Media, Detroit. Kevin Brown, exec Notes Headquarters dir. Fiscal year ended February 3, 2001. Ford Motor Co./World Headquarters, One American Rd., Multicultural media buying: Zubi Advertising Services, Coral Dearborn, Mich. 48126/Phone: (313) 322-3000. Gables, Fla. Joe Zubizarreta, exec VP; Tim Swies, exec VP. Personnel, brands, agencies Corporate: James Zimmerman, chmn & CEO. Personnel, brands, agencies Corporate: William Clay Ford Jr., chmn; Jaques A. Nasser, pres 72 Gap Inc. Bloomingdale’s: 1000 Third Ave., New York, N.Y. 10022/Phone: & CEO; Wolfgang H. Reitzle, grp VP-Premier Automotive Grp; U.S. ad spending ($ in thousands) (212) 705-2000. Tony Spring, exec VP-mktg; John Funck, sr VP- Brian P. Kelley, grp VP-global cons svcs; Nick V. Scheele, grp By media 2000 1999 % chg creative. VP-N. Amer.; Jan Klug, VP-global mktg; Victor H. Doolan, exec Magazine ...... $31,741 $32,909 -3.6 In-house. dir-N. Amer. mktg & dist strategy, Premier Automotive Grp; Sunday magazine ...... 2,381 1,963 21.3 Media buying: Initiative Media North America, Atlanta. James F. Rogers, mgr-mktg strategy, Premier Automotive Grp; Newspaper ...... 4,092 7,389 -44.6 Richard Simms, exec VP, gm. Jason H. Vines, VP-comms. National newspaper ...... 3,169 2,583 22.7 Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & Outdoor ...... 19,523 14,310 36.4 Bon Marche: Third & Pine Sts., Seattle, Wash. 98181/Phone: mg dir. Network TV ...... 90,307 131,526 -31.3 (206) 506-6000. Jack Arndt, sr VP-mktg & sls promo; Mark African-American adv & media buying: UniWorld Group, Spot TV ...... 17,120 30,162 -43.2 Gordon, photo studio dir; Brent Frerichs, VP-media svcs & New York. Fermina Platon, mgmt super. Syndicated TV ...... 24,550 18,582 32.1 analysis; Sue Sleeth, dir-direct mail & pre-print; Val Walser, VP Hispanic adv & media buying: Zubi Advertising Services, Cable TV networks ...... 23,676 30,006 -21.1 for adv prods & opers; Mary Jean Stephens, div VP-special Coral Gables, Fla. Joe Zubizarreta, exec VP; Timothy M. Swies, Network radio ...... 0 0 NA events & pr; Robert Raible, VP-creative. exec VP. National spot radio ...... 12,725 9,187 38.5 In-house. Licensing: Beanstalk (In-house), Detroit. Linden D. Neslon, Internet ...... NA 2,719 NA CEO. Measured media ...... 229,283 281,337 -18.5 Burdines: 22 E. Flagler St., Miami, Fla. 33131/Phone: (305) 835-5151. Media buying: Ford Motor Media, Detroit. Kevin Brown, exec Unmeasured media ...... 220,292 183,683 19.9 Carey Watson, sr VP-mktg; Gilbert Lorenzo, VP-adv admin & dir. Total ...... 449,575 465,019 -3.3 prodn; Ron Rodriguez, VP-special events & publicity; Richard By brand 2000 1999 % chg Todaro, VP-creative; Lisa Kauffman, operating VP-media & tech. Aston Martin-Jaguar-Land Rover North America: One Gap apparel ...... 107,477 147,932 -27.3 In-house. Premier Pl., Irvine, Calif. 92618/Phone: (949) 341-6100. Mike Old Navy apparel ...... 104,898 106,780 -1.8 O’Driscoll, pres; Simon Sproule, VP-comms & mktg svcs; John Banana Republic apparel ...... 16,908 23,906 -29.3 Macy’s East: 151 W. 34th St., New York, N.Y. 10001/Phone: (212) Walton, VP & gm-Aston Martin; Sue Callaway, VP & gm- 695-4400. Harold Kahn, chmn & CEO; James Gray, pres & chief Jaguar; Michelle Cervantez, VP-mktg, Jaguar; Howard I. Mosher, Sales & earnings ($ in millions) operating officer; Martine Reardon, exec VP-mktg; Ronnie pres-Land Rover; Steve McKnight, VP & gm-Land Rover; Jon Worldwide 2000 1999 % chg Taffet, VP-pr. Williams, VP-mktg, Land Rover. Sales ...... $13,673 $11,635 17.5 In-house. Aston Martin: No agency. Earnings ...... 877 1,127 -22.2 Jaguar: Y&R Advertising, Irvine, Calif. David Murphy, CEO- U.S. 2000 1999 % chg Macy’s West: P.O. Box 7888, San Francisco, Calif. 94120/Phone: Y&R Cos.. Sales ...... 12,005 10,320 16.3 (415) 393-3340. Sheila Field, sr VP mktg & sls promo; Merry Interactive mktg, Jaguar: Global Beach, Irvine, Calif. Kent Brogan, VP-creative dir; Jane McGinnis, VP-adv finance; Susan Chesley, mg dir. Headquarters Mesec, VP-mktg plng & analysis; Sally Cohen, VP-dir-opers; Land Rover: GSD&M, Austin, Texas. Roy M. Spence, Jr., Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) Stacey Osborn, dir-mktg; Alexandra Robinson, dir-direct mail founder & pres; Tom Steadman, acct dir. 952-4400. media; Dana Leone, dir print & pre-press; Jane Kelley, dir bdcast Media buying: Ford Motor Media, Detroit. Kevin Brown, exec media; Honore Comfort, dir-print media; Lisbon Okafor, dir- dir. Personnel, brands, agencies bdcast creative; LaTonya Lawson, dir-new media; Gary Multicultural media buying: Zubi Advertising Services, Coral Corporate: Millard S. Drexler, pres & CEO; Donald G. Fisher, Paterson, dir-creative opers; Brian Weart, dir-acct execs; Pat Gables, Fla. Joe Zubizarreta, exec VP; Tim Swies, exec VP. Holt, dir-ROP creative; Brad Tolley, dir-mktg tech; Kelly Keenan, chmn. dir-direct mail creative; Kimberly DesJardine, dir-campaign Ford Customer Service Division: World Headquarters, One Banana Republic: devel. American Rd., Dearborn, Mich. 48126/Phone: (313) 322-3000. Mike 345 Spear St., San Francisco, Calif. In-house. D. Jordan, VP & pres-Ford customer svcs div & automotive 94105/Phone: (650) 952-4400. Gary Muto, pres; William Parker, cons svcs grp. sr VP-stores & opers; Catherine Lewis, sr dir-relationship mktg; Rich’s/Lazarus/Goldsmith’s: 223 Perimeter Center Pkwy., Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & Deborah Lloyd, sr VP-prod design & devel; Laura Jacobs, VP- Atlanta, Ga. 30346/Phone: (770) 913-4000. Diann Mahood, exec mg dir. brand mgmt. VP-mktg; Steve Weinbaum, dir-adv plng; Susan Hancock, div Media buying: Ford Motor Media, Detroit. Kevin Brown, exec In-house. VP-special events; Bobbi Brooks, div VP-strategic plng; Karen dir. Gap Inc. Direct: Martin, div VP & dir-adv admin; Steven Cohen, div VP & dir- Multicultural media buying: Zubi Advertising Services, Coral 300 Calif. St., 3rd Fl, San Francisco, Calif. creative; Ellen Fruchtman, div VP-pr; Susan Purdy, div VP-cred- Gables, Fla. Joe Zubizarreta, exec VP; Tim Swies, exec VP. 94104/Phone: (650) 952-4400. Mike Tucci, exec VP. it mktg; Mark Walsh, dir-ptnrship mktg. Online and catalog: In-house. In-house. Ford Division: Regent Court, 16800 Executive Plaza Dr., Gap stores: Media buying: Initiative Media North America, Atlanta. Dearborn, Mich. 48126/Phone: (313) 322-3000. James G. O’Connor, 2 Folsom St., San Francisco, Calif. 94105/Phone: Richard Simms, exec VP, gm. pres; Steve Lyons, genl sls mgr; Francisco Codina, genl mktg (650) 952-4400. Peter Hempel, exec VP-mktg. mgr; Joe Castelli, car mktg mgr; Al Giombetti, truck mktg mgr; Modernista!, Boston. Lance Jensen, co-founder; Gary Koepke, Richard Stoddart, mktg comms mgr. co-founder. 4 Ford Motor Co. J. Walter Thompson USA, Detroit. Michael O’Malley, pres & Old Navy: U.S. ad spending ($ in thousands) global bus dir. 2 Folsom St., San Francisco, Calif. 94105/Phone: (650) By media 2000 1999 % chg African-American adv & media buying: UniWorld Group, 952-4400. Jenny J. Ming, pres; Amy Schoening, chief mktg offi- Magazine ...... $250,029 $334,384 -25.2 New York. Fermina Platon, mgmt super. cer; Tom Clendenin, sr VP-mktg; Kevin M. Lonergan, exec VP Sunday magazine ...... 2,533 2,144 18.1 Hispanic adv & media buying: Zubi Advertising Services, & chief operating officer; Jeffrey A. Pfeifle, exec VP-prod design Newspaper ...... 102,792 94,451 8.8 Coral Gables, Fla. Joe Zubizarreta, exec VP; Timothy M. Swies, & devel. National newspaper ...... 48,753 39,922 22.1 exec VP. In-house. Outdoor ...... 13,332 19,011 -29.9 Media buying: Ford Motor Media, Detroit. Kevin Brown, exec Network TV ...... 290,124 364,989 -20.5 dir. Spot TV ...... 305,802 229,697 33.1 79 Gateway Syndicated TV ...... 8,062 20,083 -59.9 Hertz Corp.: 225 Brae Blvd., Park Ridge, N.J. 07656/Phone: (201) U.S. ad spending ($ in thousands) Cable TV networks ...... 113,538 103,471 9.7 307-2000. Craig R. Koch, pres & CEO; Brian J. Kennedy, exec By media 2000 1999 % chg Network radio ...... 7,192 4,959 45.0 VP-sls & mktg; Frank Camacho, staff VP-mktg, U.S. Rent-A-Car; Magazine ...... $18,834 $26,099 -27.8 National spot radio ...... 14,277 16,968 -15.9 Janet Smyth, div VP-adv & mktg prog. Sunday magazine ...... 7,917 2,243 253.0 Internet ...... 16,813 12,842 30.9 Moss/Dragoti, New York. Jane Carlson, acct svcs dir. Newspaper ...... 75,454 68,521 10.1 Yellow Pages ...... 22,812 23,716 -3.8 National newspaper ...... 14,844 12,293 20.7 Measured media ...... 1,196,059 1,266,638 -5.6 Lincoln Mercury: One Premier Pl., Irvine, Calif. 92618/Phone: Outdoor ...... 8,308 2,559 224.7 Unmeasured media ...... 1,149,155 844,425 36.1 (949) 341-7500. Mark Hutchins, pres; Richard Beattie, VP-mktg, Network TV ...... 116,677 64,683 80.4 Total ...... 2,345,215 2,111,063 11.1 sls & svc; Anne Belec, genl mktg mgr; Deborah Wahl, mktg Spot TV ...... 3,853 14,660 -73.7 By brand 2000 1999 % chg comms mgr; Jim O’Sullivan, brand mgr-Lincoln grp; Jennifer Syndicated TV ...... 184 780 -76.4 Ford vehicles ...... 588,462 630,017 -6.6 Moneagle, brand mgr-Mercury grp. Cable TV networks ...... 48,224 36,091 33.6 Lincoln vehicles ...... 170,914 167,840 1.8 Y&R Advertising, Irvine, Calif. David Murphy, CEO-Y&R Network radio ...... 0 0 NA Volvo vehicles ...... 104,262 82,253 26.8 Cos.. National spot radio ...... 2,676 3,457 -22.6 Mercury vehicles ...... 97,428 131,344 -25.8 African-American adv: UniWorld Group, New York. Fermina Internet ...... 13,337 8,692 53.4 Hertz vehicle rental ...... 65,133 84,787 -23.2 Platon, mgmt super. Measured media ...... 310,306 240,077 29.3 Jaguar vehicles ...... 58,725 58,836 -0.2 Media buying: Ford Motor Media, Detroit. Kevin Brown, exec Unmeasured media ...... 87,522 67,714 29.3 Land Rover vehicles ...... 45,198 44,021 2.7 dir. Total ...... 397,828 307,791 29.3 Quality Care parts Multicultural media buying: Zubi Advertising Services, Coral By brand 2000 1999 % chg & service ...... 26,042 30,637 -15.0 Gables, Fla. Joe Zubizarreta, exec VP; Tim Swies, exec VP. Gateway computers ...... 296,850 231,384 28.3

Sales & earnings ($ in millions) Th!nk Group: 5920 Pasteur Ct., Carlsbad, Calif. 92008/Phone: Sales & earnings ($ in millions) Worldwide 2000 1999 % chg (800) 252-4221. John Wallace, CEO; Ann Hanson, VP-mktg. Worldwide 2000 1999 % chg Sales ...... $170,064 $160,658 5.9 Jackson-Dawson Marketing Communications, Greenville, S.C. Sales ...... $9,601 $8,965 7.1 Earnings ...... 3,467 7,237 -52.1 Larry Jackson, pres. Earnings ...... 241 428 -43.7 advertising age Leading National Advertisers 15

U.S. 2000 1999 % chg The NBC Agency: 3000 W. Alameda Ave., Burbank, Calif. Small Planet Foods: 719 Metcalf St, Sedro-Woolley, Wash. Sales ...... 8,210 7,681 6.9 91523/Phone: (818) 840-4444. John D. Miller, co-pres; Vince 98284/Phone: (360) 855-0100. Gene Kahn, pres & CEO; Martha Operating income ...... 935 948 -1.4 Manze, co-pres; Jim Vescera, sr VP-on air adv; Jill Underhill, VP- Whitehead, VP mktg Cascadian Farms. comedy, movie & mini-series; Ron Hayes, VP & creative dir; Joe Cascadian Farms fruits, vegtables, entrees & Muir Glen Headquarters Levecchi, VP-NBC 2000; Vivi Zigler, sr VP-adv svcs; Jenness canned tomatoes & sauces: Sterling Rice Group, Boulder, Gateway/4545 Towne Centre Court, San Diego, Calif. Brewer, sr VP-print adv. Colo. D’lea Martens, acct dir. 92121/Phone: (858) 799-3401. Media buying-print & natl media: MediaVest, Los Angeles. Caryl Weinstein, VP-assoc media dir. Personnel, brands, agencies Media buying-spot radio & local cable: Horizon Media, Los 1 General Motors Corp. Corporate: Ted Waitt, chmn & CEO. Angeles. Amy Berke, sr VP-acct mgmt svcs. U.S. ad spending ($ in thousands) By media 2000 1999 % chg Gateway U.S. Markets: 4545 Towne Centre Court, San Diego, Magazine ...... $485,589 $502,490 -3.4 Calif. 92121/Phone: (858) 799-3401. David Turner, VP-mktg, U.S. 49 General Mills Sunday magazine ...... 12,278 20,391 -39.8 markets; Sue Parks, sr VP-U.S. markets. U.S. ad spending ($ in thousands) Newspaper ...... 297,181 541,149 -45.1 Creative: In-house. By media 2000 1999 % chg National newspaper ...... 62,480 62,767 -0.5 Media buying & plng: Initiative Media North America, Los Magazine ...... $47,431 $42,984 10.3 Outdoor ...... 24,509 24,982 -1.9 Angeles. Randy Bixler, dir-Western region client svcs. Sunday magazine ...... 871 919 -5.2 Network TV ...... 965,731 887,400 8.8 Newspaper ...... 239 671 -64.3 Spot TV ...... 583,173 506,701 15.1 National newspaper ...... 392 787 -50.2 Syndicated TV ...... 114,818 131,036 -12.4 15 General Electric Co. Outdoor ...... 461 239 92.4 Cable TV networks ...... 283,136 261,415 8.3 U.S. ad spending ($ in thousands) Network TV ...... 102,946 123,575 -16.7 Network radio ...... 14,937 5,963 150.5 By media 2000 1999 % chg Spot TV ...... 199,715 206,746 -3.4 National spot radio ...... 34,798 28,399 22.5 Magazine ...... $48,520 $47,759 1.6 Syndicated TV ...... 6,789 10,976 -38.2 Internet ...... 52,441 24,415 114.8 Sunday magazine ...... 1,384 3,650 -62.1 Cable TV networks ...... 93,709 86,045 8.9 Yellow Pages ...... 20,000 20,000 0.0 Newspaper ...... 100,141 90,659 10.5 Network radio ...... 2,625 2,119 23.9 Measured media ...... 2,951,069 3,017,107 -2.2 National newspaper ...... 7,487 6,659 12.4 National spot radio ...... 5,043 6,326 -20.3 Unmeasured media ...... 983,690 1,101,248 -10.7 Outdoor ...... 2,159 2,101 2.8 Internet ...... NA 207 NA Total ...... 3,934,759 4,118,355 -4.5 Network TV ...... 157,987 111,020 42.3 Measured media ...... 460,220 481,594 -4.4 By brand 2000 1999 % chg Spot TV ...... 67,379 52,279 28.9 Unmeasured media ...... 178,974 187,286 -4.4 Chevrolet vehicles ...... 819,610 771,570 6.2 Syndicated TV ...... 111 490 -77.3 Total ...... 639,194 668,880 -4.4 Saturn Corp...... 312,503 288,927 8.2 Cable TV networks ...... 19,590 14,506 35.0 By brand 2000 1999 % chg Pontiac vehicles ...... 281,330 287,083 -2.0 Network radio ...... 6,942 5,944 16.8 General Mills foods ...... 282,379 323,179 -12.6 Buick vehicles ...... 254,571 347,136 -26.7 National spot radio ...... 31,027 20,645 50.3 foods ...... 71,595 57,619 24.3 Oldsmobile vehicles ...... 250,169 333,936 -25.1 Internet ...... 8,307 3,460 140.1 yogurt ...... 33,013 29,261 12.8 GMC trucks ...... 228,240 249,955 -8.7 Yellow Pages ...... 7,500 7,500 0.0 Fruit Corners fruit roll-ups . . . . .15,743 10,433 50.9 Cadillac vehicles ...... 215,211 289,599 -25.7 Measured media ...... 458,533 366,670 25.1 Pop Secret General Motors corporate promo 193,266 151,572 27.5 Unmeasured media ...... 851,561 744,451 14.4 microwave popcorn ...... 14,648 18,098 -19.1 DirecTV satellite system . . . . .105,468 91,370 15.4 Total ...... 1,310,094 1,111,121 17.9 yogurt ...... 10,726 4,167 157.4 OnStar vehicle By brand 2000 1999 % chg baking mix ...... 10,725 9,068 18.3 monitoring system ...... 53,492 40,710 31.4 NBC TV network ...... 118,774 69,644 70.5 Ditech financial services ...... 47,249 28,570 65.4 GE appliances, electronics Sales & earnings ($ in millions) Saab vehicles ...... 43,405 38,663 12.3 & financial services ...... 90,835 61,006 48.9 Worldwide 2000 1999 % chg AC-Delco auto parts ...... 21,521 19,736 9.0 Snap.com online ...... 60,918 76,084 -19.9 Sales ...... $7,078 $6,700 5.6 GMAC financial services ...... 20,611 15,297 34.7 CNBC cable TV network ...... 23,427 4,238 452.8 Earnings ...... 665 614 8.3 U.S. 2000 1999 % chg Sales & earnings ($ in millions) Sales & earnings ($ in millions) Sales ...... 6,745 6,387 5.6 Worldwide 2000 1999 % chg Worldwide 2000 1999 % chg Operating income ...... NA 947 NA Sales ...... $184,632 $176,558 4.6 Sales ...... $129,853 $111,630 16.3 Division sales 2000 1999 % chg Earnings ...... 4,452 6,002 -25.8 Earnings ...... 12,735 10,717 18.8 U.S. 2000 1999 % chg U.S. 2000 1999 % chg Foodservice & other ...... 552 465 18.7 Convenience foods ...... 1,719 1,506 14.1 Sales ...... 136,399 130,073 4.9 Sales ...... 90,981 78,970 15.2 Baking products ...... 1,029 1,017 1.2 Operating income ...... 22,798 20,634 10.5 Operating income ...... 15,455 13,391 15.4 Division sales 2000 1999 % chg Division sales 2000 1999 % chg Betty Crocker meals ...... 842 819 2.8 Cereals ...... 2,602 2,580 0.9 Auto, communications svcs . . .160,627 156,107 2.9 Aircraft engines ...... 10,779 10,730 0.5 International (incl. export) ...... 333 314 6.1 Financing, insurance ...... 24,005 20,451 17.4 Appliances ...... 5,887 5,671 3.8 GECS ...... 66,177 55,749 18.7 Headquarters Headquarters Industrial products & systems . .11,848 11,555 2.5 NBC ...... 6,797 5,790 17.4 General Mills/1 General Mills Blvd., Minneapolis, Minn. General Motors Corp./300 Renaissance Center, P.O. Box 300, Plastics ...... 7,776 6,941 12.0 55426/Phone: (763) 764-2311. Detroit, Mich. 48265-2000/Phone: (313) 556-5000. Power systems ...... 14,861 10,099 47.2 Personnel, brands, agencies Notes Technical (medical) pdts & svcs . .7,915 6,863 15.3 Corporate: Stephen Sanger, chmn & CEO; Mark Addicks, VP; General Motors announced in late 2000 it would phase out its Headquarters Rick Hosfield, VP-adv. unprofitable Oldsmobile Division to focus on other brands. The General Electric Co./3135 Easton Turnpike, Fairfield, Conn. phaseout will cover several years, either at the conclusion of the Consumer Foods: 06431/Phone: (203) 373-2211. 1 General Mills Blvd., Minneapolis, Minn. current model lineup product cycle or when models no longer 55426/Phone: (612) 764-2311. Marc Belton, sr VP & pres-Big G are economically viable. GM noted Olds, a more than 100-year- Personnel, brands, agencies cereals; Bob Stretmater, sr VP/pres-Foodservice; Chris O’Leary, old brand, had failed to woo enough younger, import intenders Corporate: Jeffrey R. Immelt, chmn & CEO; Richard A. sr VP & pres-Betty Crocker meals; Ian Friendly, sr VP & pres- to justify sustaining the brand. The company is shifting its Olds Costello, mgr-corp mktg comms; James R. Harman, mgr-corp Yoplait USA; Peter Capell, sr VP & pres-Snacks Unlimited; advertising from brand-focused to promotional, and has extend- adv. Jeffrey Rotsch, sr VP-sls; Franz Hofmeister, pres-Lloyd’s ed warranties on new Olds from three years or 36,000 miles to BBDO Worldwide, New York. Andy Russem, exec VP-sr acct Barbeque; Dave Homer, pres-Baking Products. five years or 60,000 miles. The phase-out resulted in an after- dir; Vivien Kronengold, sr VP-acct dir. Apple Cinnamon , Cheerios, , Columbo tax charge of $939 million in fourth quarter 2000. The “com- Yogurt, Cookie , Country Corn Flakes, , Fiber munications” portion of the “auto, communications” segment CNBC: 2200 Fletcher Ave., Fort Lee, N.J. 07024/Phone: (201) 585- One, Frosted Cheerios, , Fruit Roll-Ups, includes contributions of $7.29 billion in sales and $5.56 billion 2622. Pamela Thomas-Graham, pres & CEO; Lilach Asofsky, sr GoGurt, , Honey Nut , Honey Nut for 2000 and 1999 from Hughes Electronics, most of which is VP-mktg & rsch. Clusters, Kaboom, , , Monster Cereals, from its DirecTV unit. Currently courting the unit for possible NBC Agency, Burbank, Calif. MultiGrain Cheerios, Reese’s Peanut Butter Puffs, , acquisition are News Corp. and EchoStar. GM in October 2000 Team Cheerios, Total, Total Corn Flakes, Total Raisin Bran, Trix, began extended negotiations with Daewoo Motor Co. to buy GE Appliances: Appliance Park, Louisville, Ky. 40225/Phone: (502) Trix Yogurt, , Wheaties Energy , Yoplait, Yoplait certain assets. Previous bids from DaimlerChryler (in concert 452-4311. James P. Campbell, pres & CEO; Paul Klein, mgr-adv. Expresse: Saatchi & Saatchi, New York. Michael Burns, sr VP & with Hyundai Motor Co.) and Ford Motor Co. to buy outright Hotpoint, GE Profile, GE Monogram: BBDO Worldwide, chmn; Anne Adriance, exec VP & worldwide dir. Korea’s second-largest automaker met with failure. New York. Andy Russem, exec VP-sr acct dir; Vivien Betty Crocker Desserts, Bisquick, Bowl Appetit, , Chex Kronengold, sr VP-acct dir. Cereal, Chex Snack Mix, Cinnamon Grahams, Cinnamon Toast Personnel, brands, agencies Crunch, , Gardetto’s, , Corporate: John F. Smith Jr., chmn; Rick Wagoner, pres & GE Lighting: Nela Park, 1975 Noble Rd., Cleveland, Ohio Golden Grahams treats, , Lloyds, Milk N’ CEO; Michael Browner, exec dir, media & mktg oper; Steve 44112/Phone: (216) 266-2121. Matthew Espe, pres & CEO; Kenneth Cereal Bars, Honey Nut Chex, Cereal, Nature Harris, VP-comms; John G. Middlebrook, VP & gm-vehicle Damato, gm-consumer mktg. Valley Granola Bars, Pop Secret, Specialty Potatoes, Suddenly brand mktg & corp adv; North American Opers: Ron Zarella, BBDO Worldwide, New York. Andy Russem, exec VP-sr acct Salad, Tuna Helper: Campbell Mithun, Minneapolis. Don exec VP & pres-N. Amer.; Bill Lovejoy, grp VP-GM N. Amer. dir; Vivien Kronengold, sr VP-acct dir. Kvam, exec VP & mgmt super; Sarah Hansen, VP & mgmt vehicle sls, svc & mktg; Marissa Sison, dir-adv rsch; Elizabeth super. Lazar, genl dir, media opers; Denny Bolen, mgr-adv; Candace MSNBC: 1 MSNBC Plaza, Secaucus, N.J. 07094/Phone: (201) 583- Foodservice: Food Group, Chicago. Kevin Gross, gm; Olga Robbins, dir-co-op mktg & entertainment alliances; Judy Hu, 5000. Erik Sorenson, pres & gm; Val Nicholas, VP-mktg, adv & Ilagan, asst acct exec; John Howeth, VP-client svcs. exec dir, adv & mktg, strategy & opers; Steve Tihanyi, genl dir- promo; Cheryl-Lynn Crowther, dir-mktg, MSNBC.com. Hispanic adv: Betty Crocker Flan, Betty Crocker Rice mktg alliances & regional opers. NBC Agency, Burbank, Calif. Pudding, Cheerios, Cocoa Puffs, Fruit Roll-Ups, GoGurt, McCann-Erickson Worldwide, Detroit. Garry Neel, exec VP. Helpers, Honey Nut Cheerios, Kix, Lucky Charms, Para Su D’Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. NBC: , New York, N.Y. 10112/Phone: (212) 664- Familia, Pop Secret, Trix, Yoplait: Casanova Pendrill Publicidad, Patrick Sherwood, mg dir. 4444. , chmn & CEO; Keith Turner, pres-sls; Alan Irvine, Calif. Laura Marella, VP & media dir; Guillermo Chisholm-Mingo Group, New York. Andrea Fant-Hobbs, VP Wurtzel, pres-rsch & media devel; Frank Radice, sr VP-adv & Ceniceros, VP & acct dir. & grp acct dir. promo; Jay Linden, VP-daytime; Ed O’Donnell, VP-mktg. African-American adv: Burrell Communications Group, Calif. mktg initiative: Manning, Selvege & Lee, Los Angeles. NBC Agency, Burbank, Calif. Chicago. Karen Goodar, VP & acct mgmt dir. Phil O’Dell, VP & mgmt super. advertising age Leading National Advertisers 16

GM credit card, GM used cars: Mullen, Wenham, Mass. Media plng: General Motors Planworks, Detroit. Dennis Commercial Operations North America: Prudential Tower George Rogers, acct dir. Donlin, pres. Bldg., Boston, Mass. 02199/Phone: (617) 421-7000. Joseph F. Hispanic adv-Chevrolet natl adv & pr & N. Amer. opers Dooley, pres; John M. Darman, sr VP-grooming; Donald W. Florida mktg initiative: Accent Marketing, Coral Gables, Fla. OnStar: 1400 Stephenson Hwy., Troy, Mich. 48083/Phone: (248) Hoeder, sr VP-portable power; Frederick H. Howard, sr VP-oral Maria Romero, VP & dir-strategic plng; Fernando Bonet, exec 588-6050. Chris Hamer, dir-mktg comms. care/Braun; Carole Johnson, VP-mktg svcs; Rich Meyer, dir- VP & dir-client svcs; Vickie Gaston, acct svcs super; Steve Campbell-Ewald, Warren, Mich. Steve Aiello, sr VP. media svcs. Blanco, pres & creative dir. Media plng: General Motors Planworks, Detroit. Dennis Pontiac-GMC Division: 100 Renaissance Center, P.O. Box 100, Duracell: 8 Research Dr., Berkshire Corporate Park, Bethel, Donlin, pres. Detroit, Mich. 48265-1000/Phone: (313) 556-5000. Lynn C. Myers, Conn. 06801/Phone: (203) 769-4000. Mark Leckie, pres. Media buying: General Motors Mediaworks, Warren, Mich. gm; Sam Mancuso, brand mgr-Sierra & Yukon; Bob Kraut, BBDO Worldwide, New York. Simon Marlow, exec VP-mg Linda Thomas Brooks, exec VP, mg dir. brand mgr-Bonneville, Firebird & Grand Prix; Craig Bierley, dir & dir, multi-natl acct svcs; Evangeline Ames-Murray, sr VP brand mgr-Sunfire & Vibe; Tony DiSalle, brand mgr-Jimmy & & sr acct dir. Buick Motor Division: 100 Renaissance Center, Detroit, Mich. Envoy; Greg Ross, brand mgr-Sonoma; John Gaydash, brand 48265-1000/Phone: (313) 556-5000. Roger Adams, mktg gm; mgr-Safari & Savana; Jim Panaretos, brand mgr-Grand Am; Jim Grooming Products: 1 Gillette Park, Boston, Mass. 02127/Phone: Randall Tallerico, dir-adv & sls promo. Vurpillat, brand mgr-Aztek; Annette Lloyd, dir-Pontiac adv & (617) 463-3000. Peter Hoffman, pres; Richard Cantwell, VP mktg McCann-Erickson Worldwide, Troy, Mich. Garry Neel, exec sales promo; Mark-Hans Richer, dir-GMC adv & sales promo. svcs. VP & mg dir.. GMC: Lowe, Lintas & Partners Worldwide, New York. Susan After shaves, Gillette Series antiperspirants & deodorants, Media plng: General Motors Planworks, Detroit. Dennis Cantor, exec dir. Mach 3, Right Guard, Satin Care pre/post shave, shave preps, Donlin, pres. Pontiac: D’Arcy Masius Benton & Bowles, Troy, Mich. Stan Soft & Dri, Venus: BBDO Worldwide, New York. Simon Media buying: General Motors Mediaworks, Warren, Mich. Fields, exec VP & grp acct dir. Marlow, exec VP-mg dir & dir, multi-natl acct svcs; Barry Linda Thomas Brooks, exec VP, mg dir. Media plng: General Motors Planworks, Detroit. Dennis Schweig, exec VP & sr acct dir. Donlan, pres. Cadillac Motor Car Division: 100 Renaissance Center, Detroit, Media buying: General Motors Mediaworks, Warren, Mich. Oral Care Products: Prudential Tower Bldg., Boston, Mass. Mich. 48265/Phone: (313) 667-5562. Mark LaNeve, gm; Kim A. Linda Thomas Brooks, exec VP, mg dir. 02199/Phone: (617) 421-7000. Bruce Cleverly, pres. Kosak, dir-adv & promo; John Howell, dir-global brand devel; Oral-B toothbrushes, Braun oral care appliances: BBDO Steven Rosenblum, brand mgr-Seville/Eldorado; Tim O’Neill, adv Saab Cars USA: 4405-A International Blvd., Norcross, Ga. Worldwide, New York. Simon Marlow, exec VP-mg dir & dir, mgr-Eldorado, Seville & CTS; Pat Kemp, brand mgr-DeVille/prof 30093/Phone: 770-279-0100. Dan Chasins, pres & chief operating multi-natl acct svcs; Barry Schweig, exec VP & sr acct dir. vehicles; Jay Spenchian, brand mgr-CTS & future prods; Paul officer; Kristi August-Smith, dir-integrated mktg; Hans Edwards, adv mgr-EXT, Escalade & DeVille; Susan Docherty, Krondahl, VP-mktg. brand mgr-EXT & Escalade; Ken Stewart, advanced tech. Lowe Lintas & Partners Worldwide, New York. Mike Neiss, D’Arcy Masius Benton & Bowles, Troy, Mich. Joe Garcia, sr 24 GlaxoSmithKline exec VP, media mg dir. VP & grp acct dir. U.S. ad spending ($ in thousands) Direct mktg, relationship mktg: Martin Agency, Richmond, Media plng: General Motors Planworks, Detroit. Dennis By media 2000 1999 % chg Va. Greg Zuercher, acct exec. Donlin, pres. Magazine ...... $107,959 $87,079 24.0 Media buying: General Motors Mediaworks, Warren, Mich. Media buying: General Motors Mediaworks, Warren, Mich. Sunday magazine ...... 4,881 5,339 -8.6 Linda Thomas Brooks, exec VP, mg dir. Linda Thomas Brooks, exec VP, mg dir. Newspaper ...... 15,520 8,679 78.8 National newspaper ...... 2,261 1,356 66.8 Saturn Corp.: Chevrolet Motor Division: 100 Renaissance Center, Detroit, 400 Renaissance Center, MC 482-D14-B46, Detroit, Outdoor ...... 1,563 2,187 -28.5 Mich. 48265-1000/Phone: (313) 556-5000. John G. Middlebrook, Mich. 48265-4000/Phone: (248) 524-5000. Annette Clayton, chmn Network TV ...... 303,851 265,414 14.5 gm-Chevrolet & VP-GM; Kurt Ritter, gm-mktg; Thomas & pres; Jill Lajdziak, VP-sls, svc & mktg; Lisa Hutchinson, dir- Spot TV ...... 41,987 46,230 -9.2 Wilkinson, dir-comms; James D. Jandasek, natl mgr-passenger mktg; Pat Henry, adv mgr. Syndicated TV ...... 71,177 50,655 40.5 car adv; Robert (Mack) Whisner, natl mgr-truck adv & sls Publicis & Hal Riney, San Francisco. Walter Smith, acct dir; Cable TV networks ...... 116,365 103,070 12.9 promo; James Campbell, brand mgr -S10 pickup. Tom Else, acct dir; Doug Sweeney, acct dir. Network radio ...... 3,840 3,734 2.8 Campbell-Ewald, Warren, Mich. Mike Ryan, vice chmn, chief Media plng: General Motors Planworks, Detroit. Dennis National spot radio ...... 5,737 5,797 -1.0 operating officer; Timothy E. Keaton, exec VP, acct dir. Donlin, pres. Internet ...... 6,348 2,081 205.0 Media plng: General Motors Planworks, Detroit. Dennis Media buying: General Motors Mediaworks, Warren, Mich. Measured media ...... 681,490 581,619 17.2 Donlin, pres. Linda Thomas Brooks, exec VP, mg dir. Unmeasured media ...... 444,940 387,746 14.8 Media buying: General Motors Mediaworks, Warren, Mich. Total ...... 1,126,429 969,365 16.2 Linda Thomas Brooks, exec VP, mg dir. By brand 2000 1999 % chg 66 Gillette Co. Paxil anti depression Rx ...... 91,798 31,513 191.3 General Motors Service Parts Operations: 6200 Grand Pointe U.S. ad spending ($ in thousands) Flonase nasal Rx ...... 73,452 53,457 37.4 Dr., Grand Blanc, Mich. 48439/Phone: (810) 606-2000. John F. By media 2000 1999 % chg Flovent asthma rx ...... 62,891 31,688 98.5 Smith, VP & gm; John Brancheau, dir-adv & sls promo. Magazine ...... $19,838 $12,518 58.5 Aquafresh AC-Delco: Campbell-Ewald, Warren, Mich. James P. Huchok, Sunday magazine ...... 0 0 NA dental products ...... 57,382 44,821 28.0 exec VP & acct dir. Newspaper ...... 486 0 NA Nicorette nicotine gum ...... 43,702 56,639 -22.8 GM parts: D’Arcy Masius Benton & Bowles, Troy, Mich. Tom National newspaper ...... 433 153 183.1 Valtrex herpes Rx ...... 39,660 40,900 -3.0 Downey, exec VP & grp acct dir. Outdoor ...... 0 60 NA Imitrex migraine rx ...... 37,144 15,204 144.3 Network TV ...... 108,131 104,215 3.8 Nicoderm CQ stop GMAC: 300 Galleria Officentre, Suite 507, Southfield, Mich. Spot TV ...... 4,909 7,066 -30.5 smoking patch ...... 36,814 54,170 -32.0 48034/Phone: (248) 263-3070. John D. Finnegan, pres; John E. Syndicated TV ...... 23,509 16,198 45.1 Avandia diabetes Rx ...... 33,936 5,928 472.5 Gibson, exec VP-N. Amer. opers; James E. Farmer, VP-merch, Cable TV networks ...... 25,887 25,354 2.1 Zyban stop smoking Rx ...... 30,909 53,905 -42.7 adv & comms. Network radio ...... 835 738 13.1 Tums antacids ...... 28,942 42,670 -32.2 Campbell-Ewald, Warren, Mich. Steven Aiello, sr VP. National spot radio ...... 2,381 2,446 -2.7 Relenza flu Rx ...... 22,522 19,345 16.4 D’Arcy Masius Benton & Bowles, Troy, Mich. Mary Gael Internet ...... NA 1,030 NA Denavir cold sore Rx ...... 19,863 15,465 28.4 Senko, VP, acct dir. Measured media ...... 186,409 169,778 9.8 Alluna sleep aid tablets ...... 15,350 0 NA Quantum Marketing, Bloomfield Hills, Mich. David Bethards, Unmeasured media ...... 279,613 254,667 9.8 Tagamet HB 200 sr VP. Total ...... 466,022 424,446 9.8 heartburn control ...... 14,346 16,107 -10.9 By brand 2000 1999 % chg Clear nicoderm CQ GMAC Residential Holdings: 100 Witmer Rd., P.O. Box 963, Gillette razors ...... 54,286 58,428 -7.1 stop smoking patch ...... 13,066 0 NA Horsham, Pa. 19044/Phone: (215) 682-1000. David Applegate, pres Duracell batteries ...... 52,394 52,619 -0.4 & CEO; Richard Gillespie, exec VP & chief marketing officer. Braun shavers ...... 27,090 16,130 68.0 Sales & earnings ($ in millions) ditech.com, GMAC Global Relocation, GMAC Mortgage, Oral-B toothbrushes ...... 19,312 23,539 -18.0 Worldwide 2000 1999 % chg GMAC Real Estate: In-house. Right Guard deodorant ...... 15,105 8,560 76.5 Sales ...... $27,480 $27,210 1.0 Hughes Electronics Co.: Earnings ...... 5,619 5,220 7.6 200 N. Supelveda Blvd., P.O. Box 956, Sales & earnings ($ in millions) Division sales 2000 1999 % chg El Segundo, Calif. 90245-0956/Phone: (310) 364-6000. Jack A. Worldwide 2000 1999 % chg Pharmaceuticals ...... 23,452 22,061 6.3 Shaw, CEO; George Jamison, VP-corp comms; Eric Erickson, Sales ...... $9,295 $9,154 1.5 Consumer healthcare ...... 4,028 4,125 -2.4 mgr-adv. Earnings ...... 392 1,260 -68.9 DirecTV: Deutsch, Los Angeles. Mike Sheldon, mg ptnr, gm. U.S. 2000 1999 % chg Headquarters Sales ...... 3,756 3,632 3.4 Hummer: 100 Renaissance Center, Mail Code: 482-A32-B98, GlaxoSmithKline/Glaxo Wellcome House, Berkeley Ave. Operating income ...... 664 1,116 -40.5 Detroit, Mich. 48265-1000/Phone: (313) 665-1211. Michael C. Greenford , Middlesex, U. K. UB6, ONN/Phone: 44-171-493-4060. Division sales 2000 1999 % chg DiGiovanni, gm; Marc Hernandez, brand mgr; Liz Vanzura, Hummer adv dir. Blades & razors ...... 3,407 3,167 7.6 GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle Modernista!, Boston. Lance Jensen, co-owner; Gary Koepke, Duracell products ...... 2,577 2,726 -5.5 Park, N.C. 27709/Phone: (919) 483-2100. co-owner. Braun products ...... 1,657 1,583 4.7 Media plng: General Motors Planworks, Detroit. Dennis Toiletries ...... 978 1,062 -7.9 Notes Donlan, pres. Oral-B products ...... 676 616 9.7 GlaxoSmithKline officially became the merger of Glaxo Media buying: General Motors Mediaworks, Warren, Mich. Wellcome and SmithKline Beecham in December 2000. The U.S. Linda Thomas Brooks, exec VP, mg dir. Headquarters Federal Trade Commission required the company to divest itself Gillette Co./Prudential Tower Bldg., Boston, Mass. 02199/Phone: of products in six areas, although the merged unit already had Oldsmobile Division: 100 Renaissance Center, Detroit, Mich. (617) 421-7000. made steps to do so. The most high-profile drugs divested were 48265-1000/Phone: (313) 556-5000. Debra Kelly-Ennis, gm; Tim antiviral medicines Famvir and Vectavir, and Kytril, a drug for Roush, Alero, Intrigue & Silhouette brand mgr; John Gatt, Personnel, brands, agencies treating chemotherapy-induced nausea. The company acquired Aurora & Bravada brand mgr; Tom Hitchman, brand devel mgr. Corporate: James M. Kilts, chmn & CEO; Edward F. DeGraan, Block Drug, whose leading brands including Sensodyne added Leo Burnett USA, Chicago. Nina Abnee, exec VP, mg dir; pres & chief operating officer. about $900 million to the consumer healthcare segment. Marty , sr VP, plng dir; Charley Wickman, VP, creative GlaxoSmithKline consolidated its $600 million worldwide media dir; Scott Smith, VP, creative dir. Braun: Prudential Tower Bldg., Boston, Mass. 02199/Phone: (617) account with ’s MediaCom, media agency for African-American adv: E. Morris Communications, Chicago. 421-7000. Bernhard Wild, chmn; Alex Resley, exec dir-bus mgmt. the former SmithKline Beecham. The company began in May Reginald Ponder, VP-client svcs; Paris Cannon, sr acct super; Electric shavers: Lowe Lintas & Partners, New York. Hollie 2001 to evaluate the roster of agencies for its $425 million con- Danielle Cox-Jones, acct super. Geren, VP & mgmt super. sumer and prescription drug businesses. advertising age Leading National Advertisers 17

Personnel, brands, agencies Personnel, brands, agencies By brand 2000 1999 % chg Corporate: Sir Richard Sykes, chmn; JP Garnier, CEO. Corporate: Kenneth Wolfe, chmn; Richard H. Lenny, pres & Doubletree hotels ...... 20,984 11,494 82.6 Media buying: MediaCom, New York. Lucas Kegel, brand CEO; R. Brent Thomas, VP-mktg, seasons; Anthony J. Embassy Suites hotels ...... 14,494 18,366 -21.1 media mg. Pingitore, VP-mktg, special channels; Dennis Eshleman, VP- mktg, new prods. Sales & earnings ($ in millions) Block Drug/GlaxoSmithKline Consumer Healthcare: 257 Amazin’ Fruit, Carefree, Heath, Hershey’s baking pieces, Worldwide 2000 1999 % chg Cornelius Ave, Jersey City, N.J. 07302-3198/Phone: (201) 434-3000. Hershey’s chocolate drink, Hershey’s chocolate milk, Hershey’s Sales ...... $3,451 $2,150 60.5 Aphthasol, Atridox, Atrisorb, Balmex Baby Powder & diaper chocolate syrup, Hershey’s classic caramels, Hershey’s cocoa, Earnings ...... 272 174 56.3 ointment, BC powder, Beano food enzyme dietary supplements, Hershey’s toppings, , Mr. Goodbar, PayDay, Reese’s Dentu-Creme, Goodby’s headache powder & relief tablets, NutRageous, Reese’s peanut butter, Reese’s Pieces, Sweet Headquarters Mynol, Nature’s Remedy laxatives, Nytol, PeriGlas, Phazyme gas Escapes, Symphony candy bars, Twizzlers, York Peppermint Hilton Hotels Corp./9336 Civic Center Dr., Beverly Hills, Calif. relief, Poli-Grip, Polident, R&C lice treatment, Sensodyne, Patties: DDB Worldwide, New York. Peter Tate, pres; Ned /Phone: (310) 278-4321. Targon, Tegrin: Agency in review. Russell, grp acct dir. Almond Joy, Cadbury Creme Eggs, Hershey’s Hugs, Notes GlaxoSmithKline Consumer Healthcare: 100 Beecham Dr., Hershey’s Kisses, Hershey’s milk chocolate bar, Hershey’s Hilton Hotels acquired Promus Hotel Corp. in November 1999 Pittsburgh, Pa. 15205/Phone: (919) 483-2100. Jack Ziegler, pres- Nuggets, Ice Breakers, Jolly Rancher candy, Jolly Rancher Jolly for $2.8 billion in cash and stock. Hilton previously spun off its Consumer Healthcare. Jellies, Mounds, Reese’s Crunchy Cookie Cups, Reese’s Peanut gaming operations the end of 1998. The hotelier owns 1,900 Aqua Fresh Toothpaste, Flex Toothbrushes, Aqua Fresh Butter Cups, ReeseSticks: Ogilvy & Mather Worldwide, New hotels including the Hilton brand, Doubletree, Embassy Suites Dental Gum, Contac, Massengill, Sucrets,: Grey Worldwide, York. Michael Vaughn, sr VP & exec grp dir. and Hampton Inn. It also owns the Waldorf-Astoria in New New York. Belinda Kim, acct super-Aqua Fresh; Courtney Breath Savers, Stickfree, Bubble Yum, Fruit Stripe: No Agency. York and the Palmer House in Chicago. Johnson, acct super-Contac; Stephanie Schulman, acct super- Hispanic adv, Hershey’s Kisses, Hershey’s milk chocolate bar: Flex, Sucrets. Dieste & Partners, Dallas. Warren Harmel, mg ptnr/founder; Personnel, brands, agencies Alluna, Citrucel: Ogilvy & Mather, New York. Mike Guarini, Victor Arroyo, promo dir. Corporate: Barron Hilton, chmn; Stephen F. Bollenbach, pres & mg dir. CEO; Thomas L. Keltner, exec VP & pres-brand performance Ecotrin, Gaviscon, Nicoderm CQ , Nicorette, Oxy Balance, & devel; Marc Snyder, sr VP-brand mgmt, Embassy Suites; Tagament, Tums: Jordan McGarth Case & Partners/Euro RSCG, 38 Hewlett-Packard Co. David Horton, VP-mktg, Doubletree. New York. Barry Silverstein, pres. U.S. ad spending ($ in thousands) Doubletree, Hilton brands, Homewood Suites: FCB Southern Geritol, Os-Cal, Sominex, Vivarin: Creative Advertising By media 2000 1999 % chg , Irvine, Calif. Debbie Zimmerman, exec VP. Solutions, New York. Peggy Masterson, pres; Barbara Gadinis, sr Magazine ...... $69,060 $101,470 -31.9 Embassy Suites, Hampton Inn: TBWA/Chiat/Day, New York. VP-grp dir. Sunday magazine ...... 0 0 NA Sue Sheldon, exec grp dir. Newspaper ...... 1,431 4,959 -71.1 Red Hotels & Inns: R/H/A/S Advertising & Public Relations, GlaxoSmithKline Pharmaceutical Division: 1 Franklin Plaza, National newspaper ...... 16,721 32,584 -48.7 Portland, Ore. Constance S. Southwick, principal & CEO. P.O. Box, Pittsburgh, Pa. 19102/Phone: (888) 825-5249. Bob Outdoor ...... 134 1,761 -92.4 Ingram, chief operating officer-Pharmaceutical Opers; David Network TV ...... 58,236 18,585 213.4 Stout, pres-US Pharmaceuticals; James Palmer, sr VP new prod Spot TV ...... 3,145 174 NA 47 Home Depot develop pharmaceuticals. Syndicated TV ...... 0 344 NA U.S. ad spending ($ in thousands) All brands-new business: Einson Health, Parsippany, N.J. Cable TV networks ...... 9,084 6,247 45.4 By media 2000 1999 % chg Kathie Riker, sr ptnr. Network radio ...... 2,402 116 NA Magazine ...... $19,500 $13,640 43.0 Avandia: Thomas Ferguson Associates, Parsippany, N.J. David National spot radio ...... 308 2,174 -85.9 Sunday magazine ...... 196 175 12.0 Chapman, pres. Internet ...... 17,539 15,602 12.4 Newspaper ...... 69,171 55,199 25.3 Avandia: Quantum Group, Parsippany, N.J. Stuart Kline, pres. Measured media ...... 178,060 184,016 -3.2 National newspaper ...... 3,515 4,199 -16.3 Amoxil, Bactroban, Bactroban Nasal, Timentin: In-house. Unmeasured media ...... 613,317 633,833 -3.2 Outdoor ...... 649 470 38.2 Lauren Memis, acct super. Total ...... 791,376 817,849 -3.2 Network TV ...... 94,133 63,517 48.2 Coreg: Klemtner Advertising, New York. Diane Balcerzak, acct By brand 2000 1999 % chg Spot TV ...... 55,687 76,684 -27.4 mgr. Hewlett-Packard Syndicated TV ...... 18,154 3,198 467.7 Infanrix: STI, New York. Una Kistner, acct super. computers & equipment . .203,845 200,443 1.7 Cable TV networks ...... 26,423 23,502 12.4 Relationships mktg, Augmentin: Xchange Group, Parsippany, Network radio ...... 119 0 NA N.J. Nancy Barlow, pres. Sales & earnings ($ in millions) National spot radio ...... 11,545 8,697 32.7 Ancef, Androderm, Compazine, Denavir, Hycamin, Kytril, Worldwide 2000 1999 % chg Internet ...... NA 120 NA Teveten: No agency. Sales ...... $48,782 $42,370 15.1 Measured media ...... 299,092 249,401 19.9 Med education, Augmentin, Avandia, Bactroban, Factiv: Earnings ...... 3,697 3,491 5.9 Unmeasured media ...... 352,525 293,957 19.9 ProCom International, Parsippany, N.J. Marie Chernok, pres. U.S. 2000 1999 % chg Total ...... 651,617 543,358 19.9 Sales ...... 21,552 18,972 13.6 By brand 2000 1999 % chg GlaxoSmithKline Pharmaceutical Division: 5 Moore Drive, P.O. Division sales 2000 1999 % chg Home Depot stores ...... 285,036 240,429 18.6 Box 13398, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100. Imaging & printing systems . . . .20,476 18,550 10.4 Expo design centers ...... 11,347 8,344 36.0 Valtrex: Messner Vetere Berger McNamee Schmetterer/Euro Computing systems ...... 21,095 17,814 18.4 RSCG, New York. Paul Klein, acct exec. IT services ...... 7,129 6,255 14.0 Sales & earnings ($ in millions) Media buying: Media Edge, New York. Susan Kaufman, exec U.S. (worldwide) 2000 1999 % chg VP & acct dir. Headquarters Sales ...... $45,738 $38,434 19.0 Flonase, Flovent, Imitrex, Serevent, Wellbytrin, Zyban: Grey Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304- Earnings ...... 2,581 2,320 11.3 Worldwide, New York. Mercedes Campos, acct coordinator- 1185/Phone: (650) 857-1501. Imitrex, Wellbutrin, Zyban; Belinda Kim, acct super-Flonase, Headquarters Flovent; Linda Kim, acct exec-Serevent. Notes Home Depot/2455 Paces Ferry Rd, N.W., Atlanta, Ga. Combivir, Relenza: FCB Healthcare, New York. Carmine Hewlett-Packard is buying Compaq Computer Corp. for around 30339/Phone: (770) 433-8211. Laliberte, sr VP & mgmt super. $19 billion, although its stock value could increase or decrease the actual merger price agreed upon in early September. The Notes 86 Hershey Foods Corp. deal would create an $87 billion company rivaling IBM in size. Fiscal year ended January 28, 2001. U.S. ad spending ($ in thousands) Personnel, brands, agencies Personnel, brands, agencies By media 2000 1999 % chg Corporate: Carleton S. Fiorina, chmn, pres & CEO; Allison Corporate: Pat Farrah, sr VP-merch; Dennis Ryan, sr VP-internet Magazine ...... $43,511 $42,689 1.9 Johnson, dir-corp comms; Peter van Naarden, brand mktg mgr; bus; Richard A. Hammill, sr VP-mktg; Jeff Palmer, sr VP-adv; Sunday magazine ...... 0 0 NA Maia Ozguc, program mktg mgr. Kevin Holt, sr creative adv dir; Bob Gutowski, creative adv dir; Newspaper ...... 0 0 NA Global brand & cons adv, media strategy-brand & cons: Susan Bergen, dir-media; Beth Harris, dir-adv bus; Ellen Dracos, National newspaper ...... 9 69 -86.8 Goodby, Silverstein & Partners, San Francisco. John Coyne, acct dir-relationship mktg; Bruce Berg, pres-Southeast div; Mark Baker, Outdoor ...... 148 125 17.9 dir. pres-Midwest div; Steve Mahurin, VP-merch, Midwest div; Vern Network TV ...... 52,623 58,448 -10.0 Global bus to bus adv: Publicis & Hal Riney, San Francisco. Joslyn, pres-Northeast div; Bill Lennie, VP-merch, Northeast div; Spot TV ...... 1,031 1,408 -26.8 Harry Corsham, ww acct dir. Bruce Merino, pres-West Coast div; Terry Hopper, VP-merch, Syndicated TV ...... 19,916 34,607 -42.5 Media buying & plng: Optimedia International, New York. West Coast div; Jerry Edwards, pres-Southwest div; Craig Menear, Cable TV networks ...... 23,286 25,000 -6.9 VP-merch, Southwest div; John Ross, dir-Internet mktg; Mike Network radio ...... 2,308 2,269 1.7 McCabe, pres-Mid-South div; Steve Timpson, VP-merch, Mid- National spot radio ...... 2,554 2,991 -14.6 88 Hilton Hotels Corp. South div; Tony Brown, pres-Southern div; Stu Voigts, VP-merch, Measured media ...... 145,385 167,606 -13.3 U.S. ad spending ($ in thousands) Southern div; Tom Taylor, pres-Northwest div; Dick Sullivan, VP- Unmeasured media ...... 192,720 222,176 -13.3 By media 2000 1999 % chg merch, Northwest div; Alan Barnaby, pres-Eastern Great Lakes div; Total ...... 338,105 389,782 -13.3 Magazine ...... $30,860 $18,828 63.9 Bill Schlegel, VP-merch, Eastern Great Lakes div; Robert Gilbreth, By brand 2000 1999 % chg Sunday magazine ...... 132 176 -25.0 pres-Western Great Lakes div; Marty Gallagher, VP-merch, Hershey’s candy ...... 43,780 72,633 -39.7 Newspaper ...... 26,745 25,693 4.1 Western Great Lakes div; John Wicks, pres-Mid-Atlantic div; Bill Reese’s candy ...... 29,295 33,922 -13.6 National newspaper ...... 24,373 16,557 47.2 Lennie, VP-merch, Mid-Atlantic div; Dan Kneip, pres-New Kit Kat candy bar ...... 14,457 11,982 20.7 Outdoor ...... 9,150 6,113 49.7 England div; Ethan Klausner, VP-merch, New England div. Payday candy bar ...... 13,664 13,360 2.3 Network TV ...... 238 15,867 -98.5 Richards Group, Dallas. Scott Crockett, principal; Gary York Peppermint Patties candy . .13,343 14,568 -8.4 Spot TV ...... 840 4,083 -79.4 Gibson, creative dir. Peter Paul Almond Joy candy bar . .12,135 7,546 60.8 Syndicated TV ...... 0 115 NA Hispanic adv: Casanova Pendrill Publicidad, Irvine, Calif. Paul Cable TV networks ...... 2,227 3,246 -31.4 Casanova, pres; Bessie Ramirez, grp mgmt super. Sales & earnings ($ in millions) Network radio ...... 5,714 1,166 390.1 Media buying: Initiative Media North America, Los Angeles. Worldwide 2000 1999 % chg National spot radio ...... 394 100 292.3 Tim Spengler, exec VP & dir; Richard Simms, exec VP & gm; Sales ...... $4,221 $3,971 6.3 Measured media ...... 100,673 91,945 9.5 Bob Scott, sr VP & acct exec. Earnings ...... 335 460 -27.2 Unmeasured media ...... 234,905 214,539 9.5 Total ...... 335,578 306,484 9.5 EXPO Design Center Division: 877 Franklin Rd., Suite 205, Headquarters By brand 2000 1999 % chg Marietta, Ga. 30067/Phone: (678) 581-8500. Bob Wittman, pres; Hershey Foods Corp./100 Crystal A Dr., P.O. Box 810, Hershey, Hilton hotels ...... 36,660 34,826 5.3 Steve Smith, sr VP-merch. Pa. 17033-0810/Phone: (717) 534-4000. Hampton Inn hotels ...... 23,305 20,916 11.4 In-house. advertising age Leading National Advertisers 18

Villager’s Hardware Division: One Cragwood Rd., South By media 2000 1999 % chg Modem Media, Norwalk, Conn. Rob Powers, VP-grp acct dir. Plainfield, N.J. 07080/Phone: (908) 222-9400. Jim Warrington, div National newspaper ...... 63,080 48,689 29.6 R/GA, New York. Michelle Mora, acct dir. merch mgr. Outdoor ...... 1,940 1,106 75.4 AnswerThink, New York. Mark Fithian, acct dir. In-house. Network TV ...... 159,928 105,545 51.5 Ogilvy Interactive, New York. Mike Dubin, ww dir-IBM Spot TV ...... 2,490 10,527 -76.4 interactive. Syndicated TV ...... 6,890 4,105 67.9 26 Honda Motor Co. Cable TV networks ...... 34,538 22,099 56.3 Lotus Development Corp.: 55 Cambridge Pkwy., Cambridge, U.S. ad spending ($ in thousands) Network radio ...... 0 0 NA Mass. 02142/Phone: (617) 577-8500. Al Zollar, pres & CEO; Bryan By media 2000 1999 % chg National spot radio ...... 10,148 11,748 -13.6 Simmons, sr VP-ww mktg; Kevin Powers, sr dir ww mktg Magazine ...... $105,637 $95,592 10.5 Internet ...... 23,892 31,918 -25.1 comms. Sunday magazine ...... 1,502 548 174.3 Yellow Pages ...... NA 2,600 NA Lotus software: Ogilvy & Mather Worldwide, New York. Newspaper ...... 2,621 10,885 -75.9 Measured media ...... 439,944 356,249 23.5 Andrew Willis, sr ptnr & exec grp dir; Mary Tetlow, ww acct National newspaper ...... 8,897 9,140 -2.7 Unmeasured media ...... 749,095 774,700 -3.3 dir; Amy Stettler, media dir. Outdoor ...... 2,053 1,724 19.1 Total ...... 1,189,039 1,130,950 5.1 By brand 2000 1999 % chg Network TV ...... 161,114 142,993 12.7 Software Group: Route 100, Somers, N.Y. 10589/Phone: (914) 766- Spot TV ...... 305,090 257,913 18.3 IBM computers ...... 397,843 276,120 44.1 1900. Steve Mills, sr VP & grp exec; Lou D’Ambrosio, VP-mktg Syndicated TV ...... 10,417 4,633 124.8 Lotus software ...... 15,173 39,341 -61.4 & sales; Mark Rosen, VP-integrated mktg comms. Cable TV networks ...... 52,707 38,066 38.5 DB2, WebSphere, Lotus, Tivoli: Ogilvy & Mather Worldwide, Sales & earnings ($ in millions) Network radio ...... 278 0 NA New York. Tim Eldridge, exec grp dir-software. Worldwide 2000 1999 % chg National spot radio ...... 378 464 -18.6 Sales ...... $88,396 $87,548 1.0 Internet ...... 11,681 7,964 46.7 Earnings ...... 8,093 7,712 4.9 Measured media ...... 662,376 569,922 16.2 40 Intel Corp. U.S. 2000 1999 % chg Unmeasured media ...... 372,586 306,881 21.4 U.S. ad spending ($ in thousands) Sales ...... 37,216 37,171 0.1 Total ...... 1,034,963 876,803 18.0 By media 2000 1999 % chg Operating income ...... 5,871 5,892 -0.4 By brand 2000 1999 % chg Magazine ...... $25,164 $43,000 -41.5 Division sales 2000 1999 % chg Honda vehicles ...... 439,467 413,555 6.3 Sunday magazine ...... 0 0 NA Hardware ...... 37,777 37,888 -0.3 Acura vehicles ...... 211,210 148,083 42.6 Newspaper ...... 2,514 4,250 -40.8 Global services ...... 33,152 32,172 3.0 National newspaper ...... 11,957 16,830 -28.9 Software ...... 12,598 12,662 -0.5 Sales & earnings ($ in millions) Outdoor ...... 435 430 1.1 Global financing ...... 3,465 3,137 10.5 Worldwide 2000 1999 % chg Network TV ...... 50,818 77,448 -34.4 Enterprise investments ...... 1,404 1,689 -16.9 Sales ...... $58,562 $54,995 6.5 Spot TV ...... 2,404 2,573 -6.6 Earnings ...... 2,104 2,366 -11.1 Syndicated TV ...... 10,222 3,099 229.8 Headquarters U.S. 2000 1999 % chg Cable TV networks ...... 14,410 16,749 -14.0 Sales ...... 31,604 28,831 9.6 IBM Corp./New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) Network radio ...... 0 0 NA Operating income ...... 2,506 2,463 1.7 499-1900. National spot radio ...... 1,039 7,391 -85.9 Division sales 2000 1999 % chg Internet ...... 8,561 13,329 -35.8 Personnel, brands, agencies Automotive ...... 47,396 44,735 5.9 Measured media ...... 127,524 185,098 -31.1 Corporate: Motorcycles ...... 7,296 6,483 12.5 Louis V. Gerstner Jr., chmn & CEO; Sam Palmisano, Unmeasured media ...... 645,350 431,895 49.4 Financial svcs ...... 1,534 1,237 24.0 pres & chief operating officer; Abby Kohnstamm, sr VP-mktg; Total ...... 772,874 616,994 25.3 Maureen McGuire, VP-ww integrated mktg comms; Lisa Baird, By brand 2000 1999 % chg VP-ww adv. Headquarters Intel computer components . . .118,355 165,506 -28.5 Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, IBM Consumer Direct: 3039 Cornwallis Rd., Research Triangle Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Sales & earnings ($ in millions) Park, N.C. 27709/Phone: (919) 486-9625. Rick Thompson, seg- Worldwide 2000 1999 % chg ment mktg & merch. American Honda Motor Co./1919 Torrance Blvd., Torrance, Calif. Sales ...... $33,726 $29,389 14.8 Wunderman, New York. Barry Sideroff, exec VP-global acct 90501-2746/Phone: (310) 783-2000. Earnings ...... 10,535 7,314 44.0 dir. U.S. 2000 1999 % chg Notes Sales ...... 13,912 12,740 9.2 IBM Direct Marketing: 1133 Westchester Ave., White Plains, N.Y. Honda growth, while stagnant in dollars, was relatively strong Operating income ...... 11,162 7,239 54.2 10604/Phone: (800) 426-4968. Maureen McGuire, VP-ww inte- in unit sales. In North America, motorcycles grew a phenome- grated mktg comms; Keyvan Cohanim, dir-Americas integrated Headquarters nal 31.7% to 519,000 units, growth largely credited to new, large- mktg comms. sized models; auto sales in North America advanced 3.9% to 1.35 Software, servers & services, ww strategy, N. Amer. execu- Intel Corp./2200 Mission College Blvd., P.O. Box 58119, Santa million units, a spurt Honda credits to light truck models such tion: OgilvyOne, New York. Joe McGee, sr ptnr-ww exec grp Clara, Calif. 95052-8119/Phone: (408) 765-8080. as the Odyssey minivan and the newly introduced Acura MDX dir; Bruce Lee, sr ptnr-exec creative dir; Susan Schiekofer, sr Personnel, brands, agencies sport-utility vehicle. Fiscal year ended March 31, 2001. ptnr-media dir. Corporate: Wunderman, New York. Barry Sideroff, exec VP-global acct Craig Barrett, pres & CEO; Pamela L. Pollace, VP & Personnel, brands, agencies dir. dir-ww mktg opers; Ann Lewnes, VP & dir-cons mktg; Jane Corporate: Hiroyuki Yoshino, pres & CEO, Honda Motor Co.; Web-based programs, small & medium sized businesses & Price, dir-bus mktg. Koichi Amemiya, pres & CEO, American Honda Motor Co.; top customers: Digitas, Boston. David Rollert, creative dir. Pentium, Xeon, Itanium, Home Computing: Messner Vetere Eric Conn, asst VP-natl auto adv; Susie Rossick, mgr-corp adv; Berger McNamee Schmetterer/Euro RSCG, New York. Bob Wayne Toyota, sr mgr-motorcycle adv & promo. IBM Enterprise Systems: Route 100, Somers, N.Y. 10589/Phone: Schmetterer, chmn & CEO-Euro RSCG Worldwide; George Rubin Postaer & Associates, Santa Monica, Calif. Bill (914) 766-1900. William Zeitler, sr VP & grp exec; John E. Gallate, global dir-Euro RSCG Interaction & global brand dir- Hagelstein, exec VP. Callies, VP-eServer mktg; Andrew J. Willis, VP-integrated mktg Intel; Ron Berger, CEO-MVBMS/Euro RSCG. Motorcycles: Dailey & Associates, Los Angeles. Steve Mitchell, comms, eServer. Interactive adv: Euro RSCG Interaction, New York. George client svcs. IBM eServer pSeries, xSeries, iSeries, zSeries: Ogilvy & Gallate, global dir-Euro RSCG Interaction & global brand dir- Mather Worldwide, New York. Steve Hayden, pres-ww brand Intel. Acura Division: 1919 Torrance Blvd., Torrance, Calif 90501- svcs. Interactive adv: Modem Media, San Francisco. Susan Macy, 2746/Phone: (310) 783-2000. Richard Colliver, exec VP-sls; Dennis acct dir. Manns, asst VP-sls; Rob Alen, mgr-natl adv. IBM Global Services: New Orchard Rd., Armonk, N.Y. Media svcs: Media Planning Group, New York. Jason Rubin Postaer & Associates, Santa Monica, Calif. Bill 10504/Phone: (914) 499-1900. Douglas T. Elix, sr VP & grp exec- Kanefsky, sr VP-natl bdcast; Amy Stettler, grp acct dir-plng. Hagelstein, exec VP; Joan Egan, VP-grp acct dir. IBM Global Svcs; Paul Magill, VP-mktg & strategy; Robert African-American adv: Muse Cordero Chen, Los Angeles. Painter, VP-integrated mktg comms. Gina Cadres, VP-client svcs. Ogilvy & Mather Worldwide, New York. Benoit Schaack, 11 Johnson & Johnson Hispanic adv: La Agencia de Orci y Asociados, Los Angeles. exec grp dir. U.S. ad spending ($ in thousands) Susan Perez, acct dir. By media 2000 1999 % chg IBM Personal Systems Group: Route 100, Somers, N.Y. Magazine ...... $171,643 $153,380 11.9 Honda Division: 1919 Torrance Blvd., Torrance, Calif. 90501- 10589/Phone: (914) 766-1900. Robert Moffat, gm; Ralph Martino, Sunday magazine ...... 1,114 3,994 -72.1 2746/Phone: (310) 783-2000. Richard Colliver, exec VP-sls; Richard VP-strategy & mktg; Roland Hagan, VP-mktg; Scott Frank, VP- Newspaper ...... 1,854 1,460 27.0 Szamborski, asst VP-sls; Doug Hoffman, mgr-natl adv. integrated mktg comms. National newspaper ...... 367 253 45.3 Rubin Postaer & Associates, Santa Monica, Calif. Bill Personal Computers & Network Computers: Brann Blau & Outdoor ...... 574 91 533.0 Hagelstein, exec VP; Chuck Valentine, sr VP-grp acct dir. Partners, Wilton, Conn. John Steinert, sr VP & dir-agency svcs; Network TV ...... 436,397 475,205 -8.2 African-American adv: Muse Cordero Chen, Los Angeles. Jason Brandt, sr VP & acct dir. Spot TV ...... 37,803 35,175 7.5 Gina Cadres, VP-client svcs. Media plng & buying: Ogilvy & Mather Worldwide, New Syndicated TV ...... 84,157 100,322 -16.1 Hispanic adv: La Agencia de Orci y Asociados, Los Angeles. York. Nasareen Madhany, sr ptnr & ww media dir. Cable TV networks ...... 130,214 139,586 -6.7 Susan Perez, acct dir. Network radio ...... 6,002 32 NA IBM Printing Systems Co.: 6300 Diagonal Hwy., Boulder, Colo. National spot radio ...... 2,509 3,037 -17.4 Honda Power Equipment: 4900 Marconi Dr., Alpharetta, Ga. 80301/Phone: (303) 924-6300. William McCracken, gm; David Internet ...... 0 4,147 NA 30005/Phone: (678) 339-2600. Hirotaro Ishihara, VP; Wade Terry, Dobson, VP-mktg; Peter Lazaroff, dir-comms; Susan Green, Measured media ...... 872,634 916,681 -4.8 VP; John Lally, mgr-adv. media buyer. Unmeasured media ...... 728,529 750,012 -2.9 In-house. Ogilvy & Mather Worldwide, New York. John Fraser, sr ptnr. Total ...... 1,601,163 1,666,693 -3.9 Media svcs: Initiative Media North America, Atlanta. Richard By brand 2000 1999 % chg Simms, exec VP & gm. IBM Technology Group: Route 100, Somers, N.Y. 10589/Phone: Neutrogena skincare ...... 146,673 137,183 6.9 (914) 766-1900. Jim Hahn, VP-mktg; Randy Thompson, VP-mktg Tylenol remedies ...... 105,976 171,096 -38.1 & plng. J&J personal care ...... 64,762 67,386 -3.9 22 IBM Corp. Ogilvy & Mather Worldwide, New York. Steve Hayden, pres- Motrin pain remedies ...... 52,498 35,632 47.3 U.S. ad spending ($ in thousands) ww brand svcs. Ortho Tri-Cyclen birth control Rx 48,880 64,090 -23.7 By media 2000 1999 % chg RoC skin care products ...... 42,420 22,406 89.3 Magazine ...... $108,546 $97,581 11.2 ibm.com: 1133 Westchester Ave, White Plains, N.Y. 10604/Phone: Pepcid AC remedies ...... 38,403 43,314 -11.3 Sunday magazine ...... 8,522 735 NA (914) 766-1900. Doug Maine, gm; David Bradley, VP-mktg & Acuvue disposable Newspaper ...... 19,970 19,597 1.9 strategy; Jeanine Cotter, VP-web strategy & design. contact lenses ...... 37,089 43,699 -15.1 advertising age Leading National Advertisers 19

By brand 2000 1999 % chg Orthopedics: Arrco Medical Advertising, Norwood, Mass. By brand 2000 1999 % chg Remicade arthritis Rx ...... 29,005 0 NA Jerome Reicher, pres & creative dir. Saran Wrap ...... 22,758 4,973 357.6 Band-Aid bandages ...... 25,669 27,297 -6.0 Devine & Pearson, Quincy, Mass. John Pearson, partner & Vanish toilet bowl cleaner . . . . .14,759 754 NA Procrit anemia Rx ...... 25,458 15,185 67.7 creative dir. Fantastik spray cleaner ...... 11,560 4,846 138.6 Imodium AD remedies ...... 23,243 17,899 29.9 Skintimate shave cream & gel . .11,440 3,973 187.9 Monistat yeast cream ...... 20,793 27,269 -23.7 Johnson & Johnson Worldwide Advertising Group: 410 George Clean & Clear skincare ...... 19,154 25,294 -24.3 St., New Brunswick, N.J. 08901/Phone: (732) 524-0400. Andrea Sales & earnings ($ in millions) Lactaid milk ...... 17,991 2,748 554.8 Alstrup, corp VP-adv. Worldwide 2000 1999 % chg Nizoral dandruff Rx ...... 16,134 26,028 -38.0 Media buying-Hispanic: Casanova Pendrill Publicidad, Irvine, Sales ...... $4,600 $4,200 9.5 Mylanta antacids ...... 15,179 13,593 11.7 Calif. Laura Marella, VP & media dir. Reach toothbrushes ...... 15,000 21,507 -30.3 Media buying-print: Advanswers, St. Louis. Joe Rousseau, sr Headquarters Aveeno toiletries ...... 14,892 2,647 462.5 VP & exec dir; Lee Zobrist, VP & project dir. S.C. Johnson & Son/1525 Howe St., Racine, Wis. 53403- Stayfree maxi pads ...... 12,341 21,516 -42.6 Media buying-TV: Universal McCann, New York. Donna 2236/Phone: (262) 260-2000. OB tampons ...... 11,949 11,904 0.4 Wolfe, exec VP & dir-natl bdcast; Sande Bovis, sr VP & assoc dir. Personnel, brands, agencies Sales & earnings ($ in millions) Corporate: H. Fisk Johnson, chmn; William D. Perez, pres & Worldwide 2000 1999 % chg McNeil Consumer Healthcare/Nutritionals Worldwide: 7050 CEO; David L. May, pres-N. Amer.; Darcy D. Massey, sr VP- Sales ...... $29,139 $27,471 6.1 Camp Hill Rd., Fort Washington, Pa. 19034/Phone: (215) 273-7000. ww rsch, devel, & engin; Ralph D. Perry, VP-mktg svcs ww; Earnings ...... 4,800 5,910 -18.8 W. Anthony Vernon, pres; William L. McComb, VP-mktg & William C. Thomson, VP-insect control/shave; John R. Rote, U.S. 2000 1999 % chg prof sls; Peter Valenti, franchise director. VP-home cleaning; Gregory J. Barron, VP-air care & Canadian Sales ...... 17,000 15,385 10.5 Hispanic adv: Bienestar, Princeton, N.J. Craig Scott, pres. opers. Division sales 2000 1999 % chg Interactive: MarketSource, Cranbury, N.J. Michael Konowicz, Armstrong floor cleaner, Brite, Drano, Edge, Fantastik, Favor, Pharmaceutical ...... 11,954 10,694 11.8 dir-strategy & media. Fine Wood, Future, Glade, OFF!, Pledge, Raid, Saran Wrap, Professional ...... 10,281 9,913 3.7 Prescription/nonprescription pharmaceuticals: Lowe Lintas & Scrubbing Bubbles & Shower Shine, Shout, Skintastic, Consumer ...... 6,904 6,864 0.6 Partners, New York. Kieran Walsh, grp dir; Tish Bischoff, grp Skintimate, Slide-Loc, Step Saver, Vanish, Windex, Ziploc: FCB media dir. Worldwide, Chicago. Mark Modesto, exec VP, grp mgmt dir; Headquarters Prescription/nonprescription pharmaceuticals: Saatchi & Mark Pacchini, exec VP, grp mgmt dir. Johnson & Johnson/1 Johnson & Johnson Plaza, New Saatchi, New York. Barbara Borg, grp comms dir. Bdcast buying, Armstrong floor cleaner, Brite, Drano, Edge, Brunswick, N.J. 08933/Phone: (732) 524-0400. Prof: Nelson Communications, New York. Barbara Renta, pres Fantastik, Favor, Fine Wood, Future, Glade, OFF!, Pledge, Raid, & chief operating officer. Saran Wrap, Scrubbing Bubbles & Shower Shine, Shout, Personnel, brands, agencies Skintastic, Skintimate, Slide-Loc, Step Saver, Vanish, Windex, Corporate: Ralph Larsen, chmn & CEO. Neutrogena Corp.: 5760 W. 96th St., Los Angeles, Calif. Ziploc: Initiative Media North America, Chicago. Will Howard, 90045/Phone: (310) 642-1150. Michael McNamara, pres; Cindy exec VP, gm. Advanced Sterilization Products: 33 Technology Dr., Irvine, Zielinski, VP-mktg, skin, hair & suncare; M. Bolyard, VP-mktg, Calif. 92618/Phone: (800) 595-0200. Jayne Lorentz, mktg comms cosmetics; James Colleran, sr VP-mktg & sls. mgr. Carlson & Partners, New York. Liz Laarouchi, sr VP-grp acct 69 Kellogg Co. Saunders-Ream Healthcare Group, Dallas. Kim McRee, VP & dir; Colleen Rizzo, sr principal media dir. U.S. ad spending ($ in thousands) acct super. By media 2000 1999 % chg Ortho Biotech: P.O. Box 670, U.S. Route 202, Raritan, N.J. Magazine ...... $55,144 $58,154 -5.2 Centocor: 955 Chesterbrook Blvd., Wayne, Pa. 10987/Phone: 08869-0602/Phone: (908) 704-5000. Gary Reedy, pres. Sunday magazine ...... 4,737 4,781 -0.9 (610) 651-6000. Joseph Scodari, pres. Kevin Porter Group, New York. Kevin Porter, media dir. Newspaper ...... 340 4,033 -91.6 Interactive: Insight Interactive Group, Wilmington, Del. Gerry OgilvyOne, New York. Allison Womack, sr partner & client National newspaper ...... 103 424 -75.7 McGoldrick, media dir. svcs dir-healthcare. Outdoor ...... 2,614 4,457 -41.4 Therapeutic products: OgilvyOne, New York. Allison Network TV ...... 97,517 91,514 6.6 Womack, sr partner & client svcs dir-healthcare. Ortho-Dermatological: P.O. Box 300, Skillman, N.J. Spot TV ...... 17,133 27,243 -37.1 08869/Phone: (908) 904-3300. William D. Cordivari, pres. Syndicated TV ...... 61,614 63,521 -3.0 Cordis Corp.: 1400 NW 57th Court, Miami Lakes, Fla. Adient, Wayne, N.J. Jim Clifford, pres; Ed Keegan, exec VP Cable TV networks ...... 77,934 80,755 -3.5 33014/Phone: (800) 327-2490. Roy Albiani, U.S. mktg dir. & mg ptnr; Rich Norman, exec VP, chief creative officer & mg Network radio ...... 3,002 2,016 48.9 Neurovascular devices: Saunders-Ream Healthcare Group, ptnr. National spot radio ...... 9,096 4,145 119.5 Dallas. Kim McRee, VP & acct super. Carlson & Partners, New York. Liz Laarouchi, sr VP-grp acct Internet ...... NA 842 NA dir. Measured media ...... 329,233 341,884 -3.7 Ethicon/Endo-Surgery: P.O. Box 151, Somerville, N.J. Unmeasured media ...... 126,138 130,985 -3.7 08876/Phone: (908) 218-0707. Andrew D. Stewart, VP-sls; Bob Ortho-McNeil Pharmaceutical: 1000 U.S. Route 202 South, Total ...... 455,371 472,868 -3.7 Salerno, VP-mktg. Raritan, N.J. 08869/Phone: (908) 218-6000. Seth Fischer, pres; By brand 2000 1999 % chg CommonHealth, Parsippany, N.J. David Chapman, exec VP & Robin Sears, VP-mktg, women’s health. Kellogg’s cereals ...... 284,257 278,875 1.9 mgmt super; Susan Biehl, acct grp super. Adient, Wayne, N.J. Ed Keegan, exec VP & mg ptnr; Richard Eggo frozen waffles ...... 14,552 31,171 -53.3 Norman, exec VP, chief creative officer & mg ptnr. J&J/Merck Consumer Pharmaceuticals Co.: 7050 Camp Hill Morningstar Farms foods ...... 13,157 6,697 96.5 CommonHealth, Parsippany, N.J. Phil Brady, CEO. Rd., Ft. Washington, Pa. 19034-2292/Phone: (215) 233-7700. Peter Thomas Ferguson Associates, Parsippany, N.J. David Sales & earnings ($ in millions) Miller, pres; William Duffy, VP-sls & mktg. Chapman, pres. Worldwide 2000 1999 % chg Saatchi & Saatchi, New York. John Owen, mgmt super. Healthworld Corp., New York. Linda Gill, exec VP. Sales ...... $6,955 $6,984 -0.4 Lowe Lintas & Partners, New York. Kieran Walsh, grp dir; Janssen Pharmaceutical Products: 1125 Trenton-Harbourton Earnings ...... 588 338 74.0 Tish Bischoff, grp media dir. U.S. 2000 1999 % chg Rd., Titusville, N.J. 08560-0200/Phone: (609) 730-2000. David Norton, pres; Alex Gorsky, VP-mktg; Dave Mallegol, dir-mktg Sales ...... 4,067 4,014 1.3 Personal Products Co.: Grandview Rd., Skillman, N.J. comms. Operating income ...... 746 803 -7.1 08558/Phone: (908) 874-1000. Patrick Mutchler, pres. Therapeutic prescription products: KPR, New York. Marcia Division sales 2000 1999 % chg Lowe Lintas & Partners, New York. Kieran Walsh, grp dir; McLaughlin, exec VP & dir-client svcs. Ready-to-eat cereals ...... 5,178 5,305 -2.4 Tish Bischoff, grp media dir. New prods: Nelson Communications, New York. Pat Chenot, Convenience foods ...... 1,777 1,680 5.8 exec VP & dir-Lyceum Medical Education (oncology & new McCann-Erickson Worldwide, New York. Claire Roundal, grp prods); Laura Tekrony, acct super-Pharma Communication, mg dir-Stayfree, Monistat, oral care. Headquarters Reminyl. Kellogg Co./1 Kellogg Square, P.O. Box 3599, Battle Creek, Mich. Vistakon: P.O. Box 10157, Jacksonville, Fla. 32247/Phone: (904) 49016/Phone: (616) 961-2000. Johnson & Johnson Consumer Products Co.: 199 Grandview 443-1000. Phil Keefer, pres; Bob Muiolo, VP-mktg. Rd., Skillman, N.J. 08558/Phone: (908) 874-1000. Colleen Vision care: McCann-Erickson Worldwide, New York. Personnel, brands, agencies Goggins, corp grp chmn-N Amer; Sharon D’Agostino, pres- Kimberly Pennington, sr VP & grp mg dir. Corporate: Carlos Gutierrez, pres & CEO; David A. Mackay, skincare; Owen Rankin, pres-baby prods. exec VP & pres-Kellogg USA. Baby care products: Lowe Lintas & Partners, New York. Kieran Walsh, grp dir; Tish Bischoff, grp media dir. 67 S.C. Johnson & Son Keebler Foods Co.: 677 Larch Ave., Elmhurst, Ill. 60126/Phone: Skincare products: DDB Worldwide, New York and Chicago. U.S. ad spending ($ in thousands) (630) 833-2900. David B. Vermylen, pres & CEO; Bruce Grieve, Chris Hoopes, grp media dir. By media 2000 1999 % chg sr VP-DSD brands grp. Wound/oral care products: McCann-Erickson Worldwide, Magazine ...... $10,137 $4,476 126.5 Keebler cookies & crackers, Nutri-Grain cereal bars, Rice New York. William M. Grogan Jr., sr VP-grp mg dir; Michael Sunday magazine ...... 2,411 2,311 4.3 Krispie Treats: Leo Burnett USA, Chicago. Clive Sirkin, exec VP Donahue, mgmt rep. Newspaper ...... 968 61 NA & ww acct dir; John Sheehy, VP & acct dir. Hispanic adv: Zubi Advertising Services, Coral Gables, Fla. National newspaper ...... 52 51 2.4 Media buying: Starcom Worldwide, Chicago. Dan Albert, Letty Pelaez, media super. Outdoor ...... 0 322 NA exec VP & chief strategist. Network TV ...... 164,125 130,050 26.2 Johnson & Johnson Medical: 2500 Arbrook Blvd., Arlington, Spot TV ...... 22,645 12,804 76.9 Morning Foods Division: 1 Kellogg Square, Battle Creek, Mich. Texas 76014-3031/Phone: (817) 262-3900. Bill Griffin, VP-ww Syndicated TV ...... 40,870 30,300 34.9 49016/Phone: (616) 961-2000. Jeffrey W. Montie, pres. opers; Mike Isaac, VP-mktg, infection prevention systems & genl Cable TV networks ...... 34,840 30,648 13.7 All-Bran cereals, Apple Jacks, assortment packs, Cocoa wound care; Philip Croxford, VP-mktg, advanced woundcare Network radio ...... 2,521 819 207.8 Krispies, Complete cereals, Corn Flakes, Corn Pops, Cracklin’ and skincare; Melanie Barstad, VP-mktg, vascular access. National spot radio ...... 300 335 -10.7 Oat Bran, Crispix, Froot Loops, Frosted Flakes, Just Right, Mini- Vascular access: Sciens Worldwide Advertising, New York. Internet ...... NA 250 NA Wheats, Mueslix, Pop-Tarts, Product 19, Raisin Bran, Raisin Bran Beth Katz, sr VP-dir client svcs. Measured media ...... 278,868 212,428 31.3 Crunch, Rice Krispies cereals, Smacks, Smart Start, Special K: Woundcare, surgical packs & gowns, wearing apparel: Unmeasured media ...... 185,912 212,428 -12.5 Leo Burnett USA, Chicago. Clive Sirkin, exec VP & ww acct Saunders-Ream Healthcare Group, Dallas. Bill Pierce, VP-grp Total ...... 464,779 424,857 9.4 dir. mgmt super. By brand 2000 1999 % chg Hispanic adv: Lapiz, Chicago. Dolores Kunda, pres. Glade plug-ins ...... 75,232 34,750 116.5 Hispanic promo: Sanchez & Associates, Chicago. Joseph Johnson & Johnson Professional: 325 Paramount Dr., Ziploc bags ...... 43,854 17,330 153.1 Nebolsky de Ochoa, VP; Christina Martinez, acct super. Raynham, Mass. 02767/Phone: (508) 880-8100. David Hable, pres; Pledge furniture polish ...... 35,735 30,096 18.7 Media buying: Starcom Worldwide, Chicago. Dan Albert, Debbie Williams, dir-mktg comms. Windex glass cleaner ...... 24,369 26,643 -8.5 exec VP & chief strategist. advertising age Leading National Advertisers 20

Natural & Frozen Foods Division: 1 Kellogg Square, Battle Creek, By media 2000 1999 % chg Cincinnati, Ohio 45246/Phone: (513) 782-3461. Steve Jagers, adv Mich. 49016/Phone: (616) 961-2000. Carla R. Cooper, pres. Outdoor ...... 349 123 184.4 mgr; Amy Schulten, asst mgr. Eggo waffles, Kashi, Loma Linda, Morningstar Farms, Natural Network TV ...... 106,892 93,081 14.8 Backley & Gingrich, Cincinnati. Sam Gingrich, CEO; Walt Touch, Worthington: Leo Burnett USA, Chicago. Clive Sirkin, Spot TV ...... 42,506 41,335 2.8 Adamkosky, chief creative officer; Mary Ellen Starling, media exec VP & ww acct dir. Syndicated TV ...... 13,724 16,624 -17.4 dir. Hispanic adv: Lapiz, Chicago. Dolores Kunda, pres. Cable TV networks ...... 20,962 14,749 42.1 Hispanic promo: Sanchez & Associates, Chicago. Joseph Network radio ...... 275 309 -11.2 City Market: 105 West Colorado Ave., P.O. Box 729, Grand Nebolsky de Ochoa, VP; Christina Martinez, acct super. National spot radio ...... 7,089 15,273 -53.6 Junction, Colo. 81505/Phone: (970) 241-0750. Deborah Bryant, dir- Media buying: Starcom Worldwide, Chicago. Dan Albert, Internet ...... 6,023 77 NA adv. exec VP & chief strategist. Measured media ...... 379,478 338,972 11.9 In-house. Unmeasured media ...... 162,633 138,453 17.5 Media buying: The Media Team, Denver. Kelly Hawthorne, Total ...... 542,111 477,425 13.5 media buyer. 94 Kimberly-Clark Corp. By brand 2000 1999 % chg U.S. ad spending ($ in thousands) Kmart stores ...... 372,816 337,567 10.4 Columbus Division: 4111 Executive Pkwy, Westerville, Ohio By media 2000 1999 % chg 43081/Phone: (614) 898-3235. Dale Hollandsworth, adv mgr. Magazine ...... $64,957 $65,181 -0.3 Sales & earnings ($ in millions) In-house. Sunday magazine ...... 2,570 2,436 5.5 U.S. (worldwide) 2000 1999 % chg Newspaper ...... 0 0 NA Sales ...... $37,028 $35,925 3.1 Delta Division: P.O. Box 1878, 800 Ridge Lake Blvd., Memphis, National newspaper ...... 0 4 NA Earnings ...... 219 403 -45.7 Tenn. 38101-1878/Phone: (901) 765-4170. David Chadwick, adv Outdoor ...... 0 0 NA mgr; Whitney Atkins, asst mgr; Kerri Haseloff, adv asst. Network TV ...... 103,101 104,653 -1.5 Headquarters Backley & Gingrich, Cincinnati. Sam Gingrich, CEO; Walter Spot TV ...... 19,105 18,206 4.9 Kmart Corp./3100 W. Big Beaver Rd., Troy, Mich. 48084/Phone: Adamkosky, chief creative officer; Mary Ellen Starling, media Syndicated TV ...... 6,608 6,346 4.1 (248) 463-1000. dir. Cable TV networks ...... 31,782 24,125 31.7 Network radio ...... 793 556 42.6 Notes Dillon’s Stores Division: 2700 East 4th St., Hutchinson, Kan. National spot radio ...... 2 386 -99.6 Fiscal year ended January 31, 2001. 67501/Phone: (316) 665-5511. Jim Franko, adv mgr; Colleen Internet ...... NA 404 NA Juergensen, adv dir. Measured media ...... 228,917 222,297 3.0 Personnel, brands, agencies Quillen, Elsea, Janzen, Wichita, Kan. Dave Quillen, pres. Unmeasured media ...... 68,378 66,400 3.0 Corporate: Chuck C. Conaway, chmn & CEO; Mark S. Media buying: In-house. Total ...... 297,295 288,697 3.0 Schwartz, pres & chief operating officer. By brand 2000 1999 % chg TBWA/Chiat/Day, New York. Carl Johnson, pres & CEO; Food 4 Less: 1100 W. Artesia Blvd., Compton, Calif. Kleenex tissue ...... 68,756 68,106 1.0 David Jenkins, acct mgr. 90220/Phone: (310) 884-9000. Sandy Toten, sr VP-sales & mktg. Huggies baby wipes & diapers .67,053 66,399 1.0 Heil-Brice Retail Advertising, Newport Beach, Calif. Jeff Pull-ups disposable pants . . . . .39,555 39,792 -0.6 Kmart Stores: 3100 W. Big Beaver Rd., Troy, Mich. 48084/Phone: Morris, VP & acct svcs dir. Kotex feminine products ...... 22,023 21,855 0.8 (248) 643-1000. Barbara Firment, VP-adv & mktg; Thomas Scott paper products ...... 11,217 8,082 38.8 Lemke, VP-database mktg, Kmart credit card dept; William Fred Meyer: 3800 S.E. 22nd Ave., P.O. Box 42121, Portland, Ore Depend bladder control Ellis, VP & genl mktg mgr-Bluelight.com. 97242/Phone: (503) 797-7417. Sam Duncan, pres; Mike Ellis, VP- undergarments ...... 10,829 9,516 13.8 Bluelight.com, Kmart, Martha Stewart Everyday: merch; Ross Thomas, VP-adv. TBWA/Chiat/Day, New York. Carl Johnson, pres & CEO; David In-house. Sales & earnings ($ in millions) Jenkins, acct mgr. Worldwide 2000 1999 % chg Route 66 apparel: Zimmerman & Partners, Fort Lauderdale, Fry’s of Arizona: 500 South 99th Ave., Tolleson, Ariz. Sales ...... $13,982 $13,007 7.5 Fla. Jordan Zimmerman, chmn & CEO. 85353/Phone: (623) 936-2100. Mary King, dir-adv. Earnings ...... 1,801 1,668 8.0 Multicultural adv: Don Coleman Advertising, Southfield, In-house. U.S. 2000 1999 % chg Mich. Don Coleman, CEO; Manny Fields, VP & acct dir. Sales ...... 9,059 8,392 7.9 King Soopers: 65 Tejon St., Denver, Colo. 80223/Phone: (303) 778- Operating income ...... 1,937 1,822 6.3 3100. Chuck Wagner, dir-genl merch; Donna Giordano, VP- Division sales 2000 1999 % chg 58 Kroger Co. mktg; Deborah Bryant, dir-mktg. Tissue ...... 7,303 6,969 4.8 U.S. ad spending ($ in thousands) In-house. Personal care ...... 5,438 5,138 5.8 By media 2000 1999 % chg Media buying: The Media Team, Denver. Kelly Hawthorne, Healthcare & other ...... 1,291 936 37.9 Magazine ...... $92 $308 -70.0 media buyer. Sunday magazine ...... 326 407 -19.9 Headquarters Newspaper ...... 66,715 59,575 12.0 Louisville Division: P.O. Box 32680, 10168 Linn Station Rd., Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: National newspaper ...... 0 0 NA Louisville, Ky. 40232-2680/Phone: (502) 423-4800. Ben Harper, adv (972) 281-1200. Outdoor ...... 4,865 3,996 21.8 mgr; Judy Mallow, asst mgr. Network TV ...... 306 10 NA Print creative & media buying: In-house. Personnel, brands, agencies Spot TV ...... 43,918 39,425 11.4 TV creative & media buying: Sheehy & Associates, Louisville, Corporate: Wayne Sanders, chmn & CEO. Syndicated TV ...... 0 0 NA Ky. Scott Kuhn, acct super; Doris Irwin, media planner/buyer. Cable TV networks ...... 1,065 1,674 -36.4 Adult Care Sector: K-C West, 2001 Marathon Ave., Neenah, Network radio ...... 0 0 NA Michigan Division: P.O. Box 4444, Livonia, Mich. 48151/Phone: Wis. 54956/Phone: (920) 721-2000. Thomas E. Wilson, pres. National spot radio ...... 1,214 1,236 -1.8 (734) 432-1711. Mike Czajka, asst mgr; Dan Johnson, sr mktg mgr. Depend, Poise: Campbell Mithun, Minneapolis. Beth Miller, sr Internet ...... NA 0 NA In-house. VP & grp mgmt super. Measured media ...... 118,501 106,629 11.1 Media buying: MindShare, New York. Jill Brady, assoc plng dir. Unmeasured media ...... 432,667 413,514 4.6 Mid-Atlantic Division: P.O. Box 14002, 3631 Peter’s Creek Rd. Total ...... 551,168 520,143 6.0 NW, Roanoke, Va. 24019/Phone: (540) 563-3624. Archie Fralin, Childcare Sector: K-C West, 2 Neenah Center, Neenah, Wis. By brand 2000 1999 % chg adv mgr; Carl York, asst mgr; Eddie Yeatts, community relations 54956/Phone: (920) 721-2000. Robert D. Thibault, pres. Kroger food stores ...... 52,762 41,109 28.3 mgr. Goodnites, Little Swimmers, Pull-Ups: Ogilvy & Mather Fred Meyer food stores ...... 22,591 26,227 -13.9 Creative & media buying: Fahlgren, Parkersburg, W. Va. Worldwide, New York. Laurel Ritchie, exec grp dir. Ralph’s food stores ...... 21,487 17,638 21.8 Donna McManners, acct mgr. Media buying: MindShare, New York. Jill Brady, assoc plng dir. Sales & earnings ($ in millions) Nashville Division: P.O. Box 305103, 2620 Elm Hill Pike, Family Care Sector: K-C West, 2300 Winchester Rd., Neenah, U.S. (worldwide) 2000 1999 % chg Nashville, Tenn. 37214/Phone: (615) 871-2500. Melissa Eads, asst Wis. 54956/Phone: (920) 721-2000. Steven R. Kalmanson, grp pres Sales ...... $49,000 $45,352 8.0 mgr. Family Care & Wet Wipes. Earnings ...... 877 613 43.1 Buntin Group, Nashville, Tenn. Kathy Pozgar, acct exec; Cottonelle Fresh Rollwipes, Job Squad, Kleenex ColdCare, Josephine Ballantine, media buyer. Kleenex Cottonelle, Kleenex facial tissues, Kleenex Softique tis- Headquarters sues, Kleenex Ultra, Kleenex Viva, Scott 1000: J. Walter Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: Ralphs Grocery Co.: 1100 W. Artesia Blvd., Compton, Calif. Thompson USA, New York. Hildie Neuman, ww dir. (513) 762-4000. 90220/Phone: (310) 884-9000. Kay Garbizo, VP-adv. Media buying: MindShare, New York. Jill Brady, assoc plng dir. Heil-Brice Retail Advertising, Newport Beach, Calif. Hal Brice, Personnel, brands, agencies pres. Feminine Care Sector: K-C West, 2001 Marathon Ave., Neenah, Corporate: Joseph A. Pichler, chmn & CEO; Lynn Marmer, grp Wis. 54956/Phone: (920) 721-2000. Timothy J. Lehman, pres. VP-corp affairs. Southwest Division: 16770 Imperial Valley Dr., Ste. 200, Kotex: Ogilvy & Mather Worldwide, Chicago. Barbara Houston, Texas 77060/Phone: (713) 507-6218. Kirk Douthit, asst Jergens, mg ptnr & grp acct dir. Atlanta Division: 2175 Parklake Dr. Northeast, Suite 300, Atlanta, adv mgr. Media buying: MindShare, New York. Jill Brady, assoc plng dir. Ga. 30345/Phone: (770) 496-7522. Kathy Stratton, adv mgr; Susie Print creative & media: In-house. Brower, asst mgr. TV & radio creative & media: Fogarty Klein Monroe, Infant Care Sector: K-C West, 2100 Winchester Rd., Neenah, Emerald Graphics, Atlanta. Chris Peterson, pres; Tim Prevatt, Houston. Latha Thomas, sr acct exec; Jami Bower, mgmt super. Wis. 54956/Phone: (920) 721-2000. W. Dudley Lehman, grp pres- prod coord. infant & childcare. Creative Consultants, Norcross, Ga. Adrienne Anbinder, pres Huggies, Huggies Ultra: Ogilvy & Mather Worldwide, New & co-creative dir; Barry Anbinder, chmn & co-creative dir. 42 Estee Lauder Cos. York. Laurel Ritchie, exec grp dir. Bdcast media plng & buying: Masotti’s Media Services, U.S. ad spending ($ in thousands) Media buying: MindShare, New York. Jill Brady, assoc plng dir. Atlanta. Pat Masotti-Abernathy, pres. By media 2000 1999 % chg Magazine ...... $99,474 $79,568 25.0 Central Division: 5960 Castleway West Dr., Indianapolis, Ind. Sunday magazine ...... 3,239 3,416 -5.2 59 Kmart Corp. 46250/Phone: (317) 579-8321. Mike Newsom, adv mgr; Chris Newspaper ...... 695 1,058 -34.3 U.S. ad spending ($ in thousands) VanVlasselaer, asst mgr. National newspaper ...... 164 315 -47.9 By media 2000 1999 % chg Backley & Gingrich, Cincinnati. Sam Gingrich, CEO; Walt Outdoor ...... 557 303 83.5 Magazine ...... $10,462 $6,416 63.1 Adamkosky, chief creative officer; Mary Ellen Starling, media Network TV ...... 1,541 4,359 -64.6 Sunday magazine ...... 66 11 517.9 dir. Spot TV ...... 33,893 32,487 4.3 Newspaper ...... 169,729 148,279 14.5 Syndicated TV ...... 0 0 NA National newspaper ...... 1,404 2,696 -47.9 Cincinnati Division: P.O. Box 46234, 150 Tri-County Pkwy., Cable TV networks ...... 3,713 2,597 43.0 advertising age Leading National Advertisers 21

By media 2000 1999 % chg Media buying: Bates USA, New York. Lida Burpee, exec VP Network radio ...... 0 0 NA & mg dir. 29 L’Oreal National spot radio ...... 192 256 -25.2 U.S. ad spending ($ in thousands) Internet ...... NA 797 NA Specialty Group: 767 5th Ave., New York, 10153/Phone: (212) 572- By media 2000 1999 % chg Measured media ...... 143,467 125,154 14.6 4200. Debra Clark, sr VP mktg ww-La Mer, Jo Malone, Kate Magazine ...... $188,752 $136,891 37.9 Unmeasured media ...... 573,867 533,553 7.6 Spade Beauty; Cathy O’Brien, VP global mktg & global comms- Sunday magazine ...... 1,243 1,066 16.6 Total ...... 717,334 658,708 8.9 Jo Malone; Jeanne Chinard, sr VP & creative dir ww- Newspaper ...... 582 28 NA By brand 2000 1999 % chg Prescriptives, Jo Malone, Kate Spade Beauty, La Mer; Tyler Jones, National newspaper ...... 692 594 16.5 Estee Lauder cosmetics ...... 41,051 35,032 17.2 exec dir-global mktg La Mer. Outdoor ...... 435 1,062 -59.1 Clinique cosmetics & skincare . .27,056 24,496 10.5 In-house. Network TV ...... 196,350 219,956 -10.7 Lauder Pleasures fragrance . . . .13,436 16,000 -16.0 Spot TV ...... 25,903 20,168 28.4 Tommy Hilfiger fragrances . . . . .11,022 11,656 -5.4 Syndicated TV ...... 38,213 47,574 -19.7 Cable TV networks ...... 40,469 29,834 35.6 Sales & earnings ($ in millions) 83 The Limited Network radio ...... 45 0 NA U.S. ad spending ($ in thousands) Worldwide 2000 1999 % chg National spot radio ...... 844 2,923 -71.1 By media 2000 1999 % chg Sales ...... $4,367 $3,962 10.2 Internet ...... NA 403 NA Earnings ...... 314 273 15.0 Magazine ...... $19,926 $10,936 82.2 Measured media ...... 493,528 460,500 7.2 U.S. 2000 1999 % chg Sunday magazine ...... 0 0 NA Unmeasured media ...... 493,528 460,500 7.2 Sales ...... 2,659 2,398 10.9 Newspaper ...... 4,449 4,611 -3.5 Total ...... 987,056 921,000 7.2 Operating income ...... 288 265 8.7 National newspaper ...... 773 1,024 -24.5 By brand 2000 1999 % chg Division sales 2000 1999 % chg Outdoor ...... 202 166 22.1 L’Oreal cosmetics ...... 233,792 250,764 -6.8 Makeup ...... 1,552 1,413 9.8 Network TV ...... 50,480 34,932 44.5 Maybelline cosmetics ...... 104,202 101,279 2.9 Skincare ...... 1,552 1,399 10.9 Spot TV ...... 7,611 14,316 -46.8 Nutrisse Nutricolor hair color . .40,958 17,135 139.0 Fragrance ...... 1,092 1,049 4.1 Syndicated TV ...... 1,423 3,742 -62.0 Lancome cosmetics ...... 36,112 28,782 25.5 Haircare ...... 114 82 39.0 Cable TV networks ...... 6,119 3,044 101.0 Romance fragrance ...... 26,433 23,915 10.5 Network radio ...... 0 0 NA Headquarters National spot radio ...... 0 21 NA Sales & earnings ($ in millions) Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: Internet ...... NA 409 NA Worldwide 2000 1999 % chg (212) 572-4200. Measured media ...... 90,982 73,202 24.3 Sales ...... $11,789 $11,753 0.3 Unmeasured media ...... 258,949 245,067 5.7 Earnings ...... 956 905 5.6 Notes Total ...... 349,932 318,269 9.9 U.S. 2000 1999 % chg Fiscal year ends June 30. Results are for year ended June 30, By brand 2000 1999 % chg Sales ...... 3,473 3,233 7.4 2000. Victoria’s Secret apparel ...... 76,688 61,094 25.5 Division sales 2000 1999 % chg Cosmetics ...... 11,460 11,458 0.0 Personnel, brands, agencies Sales & earnings ($ in millions) Dermatology ...... 245 217 12.9 Corporate: Leonard A. Lauder, chmn; Fred Langhammer, pres U.S. (worldwide) 2000 1999 % chg & CEO. Sales ...... $10,105 $9,766 3.5 Headquarters Earnings ...... 428 461 -7.2 L’Oreal/41 Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70- Aramis: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572- Division sales 2000 1999 % chg 00. 3700. John Karp, global pres; Chuck Irvine, USA VP-sls; Diane Express ...... 1,594 1,367 16.6 Elliott, global VP-mktg; Robin Mason, global dir-mktg, Tommy Lerner NY ...... 1,025 1,001 2.4 L’Oreal/575 5th Ave, New York, N.Y. 10017/Phone: (212) 818-1500. Hilfiger toiletries; Lisa Hawkins, global exec dir-mktg, Aramis Lane Bryant ...... 930 922 0.9 brands; Diane Kim, global exec dir-mktg, Donna Karan. Limited Stores ...... 673 704 -4.4 Notes Bates USA, New York. Elizabeth Rubin, VP & acct super. Structure ...... 569 607 -6.3 L’Oreal bought three U.S. companies in 2000: Carson, an ethnic Victoria’s Secret ...... 2,339 2,112 10.7 cosmetics company; Kiehl’s, a luxury skincare and haircare Aveda Corp.: 4000 Pheasant Ridge Dr. NE, Blaine, Minn. Bath & Body Works ...... 1,785 1,530 16.7 brand, and Matrix, a professional healthcare company. Exchange 55449/Phone: (763) 783-4000. Kerri Boersma, dir-adv & media; Henri Bendel ...... 39 38 2.6 rate used in the financial returns was 1 FF = $0.141836 in 2000 Chris Hacker, VP-mktg & design; Mark O’Berski, VP-cons and $0.166664 in 1999. Earnings represent operating profit after mktg. Headquarters income tax and abnormal items. In-house. The Limited Inc./3 Limited Pkwy., Columbus, Ohio 43230/Phone: (614) 415-7000. Personnel, brands, agencies Bobbi Brown Professional Cosmetics: 767 Fifth Ave., 43rd Corporate: Jean Paul Agon, pres & CEO; Roger Dolen, exec VP Floor, New York, NY 10153/Phone: (212) 284-2600. Lynda Notes & chief admin officer; Pamela Alabaster, sr VP-corp comms & Berkowitz, VP-sales admin & promo; Mimi Field, VP-global Limited includes The Limited, Lerner New York, Express and media; Active Cosmetics: Alain Concher, gm La Roche-Posay; comms; Bob Hayes, sr VP & gm-intl; Joanna Gaffney, sr art dir- Henri Bendel, all women’s apparel retailers, and Structure, a Tim Hogan, pres-DermaBlend. creative. men’s retail operation changing its name to Express Men’s. The L’Oreal Consumer Products: In-house. company also owns 84% of Intimate Brands, operator of 575 Fifth Ave, New York, N.Y. Victoria’s Secret, Bath & Body Works and White Barn Candle 10017/Phone: (212) 818-1500. Joseph Campinell, pres; Carol J. Clinique Laboratories: 767 Fifth Ave., New York, N.Y. Co. Fiscal year ended February 3, 2001. Hamilton, sr VP/gm; Soft Sheen-Carson Products: Terri Lyn 10153/Phone: (212) 572-3800. Eunice Valdivia, exec VP-mktg & Gardner, pres; Shawn Tollerson, sr VP mktg; Lancome Division: finance; Jane Mauksch, sr VP & creative dir ww; Celeste Personnel, brands, agencies Dalia Chammas, sr VP & gm; Maybelline Garnier: John Wendt, Lalicata, adv dir. Corporate: Leslie H. Wexner, CEO & chmn; Len Schlesinger, pres; Karen Fondu, deputy gm; Maybelline Worldwide: Ketan In-house. exec VP & chief operating officer; V. Ann Hailey, exec VP & Petal, gm. Media buying: Bates USA, New York. Angie Recitas, acct chief financial officer; Edward G. Razek, pres-brand & creative Laboratoires Garnier: Publicis, New York. Linda Joselow, exec super. svcs and chief mktg officer. principal & grp acct dir. Media buying, Laboratoires Garnier: Optimedia, New York. In-house. Donna Karan Cosmetics: 767 Fifth Ave., New York, N.Y. Matina Karadiakus, sr principal media dir. 10153/Phone: (212) 572-4200. Catherine Walsh, VP-mktg & prod L’Oreal Cosmetics, Hair Care & Hair Color: McCann Bath & Body Works: 7 Limited Pkwy., Reynoldsburg, Ohio devel. Erickson, New York. Carol Smith, exec VP-ww grp dir. 43068/Phone: (614) 856-6000. Ethan Revsin, exec VP-mktg. In-house. Media svcs, L’Oreal Cosmetics, Hair Care & Hair Color: In-house. Media buying: Bates USA, New York. Lida Burpee, exec VP- McCann Universal, New York. Karen Balik, sr VP-grp media dir; mg dir. Tom Telesco, sr VP-grp media dir. Express-Express Men’s: 1 Limited Pkwy., Columbus, Ohio L’Oreal Kids Shampoo, L’Oreal Plenitude: Publicis, New York. 43230/Phone: (614) 415-4000. Joan Overlock, exec VP-mktg. Estee Lauder: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) Linda Joselow, exec principal & grp acct dir; Bonnie Barest, exec In-house. 572-4200. Peter Lichtenthal, sr VP-global mktg; John Fling, VP- prinicipal & exec dir-media svcs; Matina Karadiakos, sr princi- design. pal & media dir. Henri Bendel Inc.: In-house. 712 5th Ave., New York, N.Y. 10019/Phone: Media svcs, Maybelline: Gotham, New York. Sheri Baron, Creative: A&R Media, New York. Raul Martinez, creative dir. (212) 247-1100. Teril Turner, dir-mktg svcs. pres; Laurie Davis, VP & acct dir; Kathi Darnule, VP & assoc Media buying: Bates USA, New York. Lida Burpee, exec VP- In-house. dir; Donna Cataldu, sr VP & media dir. mg dir; Linda Melman, VP & media dir. African-American adv, Alternatives, Baby Love, Breakthru, New York & Co.: 450 W. 33rd St., New York, N.Y. 10001/Phone: Care Free Curl, Karizma Crème Colour, Oil Sheen Moisturizers Jane Cosmetics Worldwide: 767 5th Ave., 45th Floor, New York, (212) 736-1222. Randy Krevat, VP-brand plng & mktg. & Styling Sprays, Optimum Care, Wave Nouveau, Sportin 10153/Phone: (212) 572-6723. Sandy Cataldo, pres; John Shammas, In-house. Wave Pomade, Tender Care: Burrell Communications, Chicago. creative dir; Lucia Perdomo, VP-mktg; Brenda Lilly, dir-mktg; Shawn Clark, acct super. The Limited Stores: Katherine DiFrisco, mktg retail programs. 3 Limited Pkwy, Columbus, Ohio African-American adv, Beautiful Beginnings, Dark & Lovely, Brash Advertising, North Salem, N.Y. Robin Albin, acct dir; 43230/Phone: (614) 415-2000. Wanda Gierhart, VP-mktg. Dark & Natural, Let’s Jam, Magic men grooming pdts, Posner Susan Hunter, acct dir. In-house. Cosmetics, Wave Runner: Hot Sauce, New York. Sheila Clark, Media buying: Bates USA, New York. Lida Burpee, exec VP acct super. & mg dir; Michelle Castaldi, acct exec. Victoria’s Secret Beauty: 888 7th Ave., New York, N.Y. Media svcs, Beautiful Beginnings, Dark & Lovely, Dark & 10106/Phone: (212) 904-7200. Sherry Baker, sr VP & chief mktg Natural, Let’s Jam, Magic men grooming pdts, Posner Cosmetics, Origins Natural Resources: 767 Fifth Ave., New York, N.Y. officer; Marcia Mossack, sr VP & chief creative officer. Wave Runner: Carat USA, Memphis, Tenn. Ken Washburn, VP 10153/Phone: (212) 572-4100. Roberta Weiss, VP-global mktg; In-house. acct super. Anelle Miller, sr VP-art & design. In-house. Victoria’s Secret Direct: 1114 Ave. of the Americas, New York, L’Oreal Luxury Products: 575 Fifth Ave, New York, N.Y. Media buying & plng: Bates USA, New York. Elizabeth Rubin, N.Y. 10036/Phone: (212) 704-0187. Georgia Christensen, VP-creative 10017/Phone: (212) 818-1500. Luc Nadeau, pres; Biotherm & Shu VP & acct super; Lynda O’Gara, acct exec. & brand svcs; Sue Horn, VP-mktg. Uemura Division: Christine Harrison, gm; Ralph Lauren Fragrances In-house. Worldwide: Andrea Robinson, pres; European Designer Fragrances: Prescriptives: 767 Fifth Ave., 39th Floor, New York, Ed Fox, AVP mktg; Designer Fragrances Division: Jack Wisewall, 10153/Phone: (212) 572-4200. Elizabeth Park, sr VP-global mktg; Victoria’s Secret Stores: 4 Limited Pkwy, Reynoldsburg, Ohio pres-Ralph Lauren Fragrances; Giorgio Armani Parfums: Kelly Terry Darland, VP-sales & education. 43068/Phone: (614) 577-7000. Jill Beraud, VP-mktg. McNamara, asst VP-pr; Helene Rubinstein Division: Margaret In-house. In-house. Sharkey, pres; Kiehl’s Since 1851: Michelle Taylor, pres. advertising age Leading National Advertisers 22

Biotherm, European Designer Fragrances, Lancome Paris: Uncle Ben’s: P.O. Box 58853, Vernon, Calif. 90058/Phone: (323) Fisher-Price character brands: Barney, Blues Clues, See ’n Say, Publicis, New York. Linda Joselow, exec principal & grp acct dir. 586-3490. Todd Thompson, VP-mktg; Brian Lauzon, gm. Sesame Street: Y&R Advertising, New York. Kim Corrigan, sr ptnr. Media svcs, Biotherm, European Designer Fragrances, Branded, plain and prepared rices: D’Arcy Masius Benton & Fisher-Price Core: boys, creative activities, girls, infants, pre- Lancome Paris: Optimedia International, New York. Bonnie Bowles, New York. Mark Wilmot, sr VP & grp acct dir. school: Y&R Advertising, New York. Kim Corrigan, sr ptnr. Barest, exec principal, exec dir-media svcs & mg dir; Matina Power Wheels by Fisher-Price, battery-powered ride-ons: Karadiakos, sr principal & media dir; Linda Joselow, exec prin- Gardner Geary Coll, San Francisco. Bari Jain, acct dir. cipal & grp acct dir. 93 MasterCard Media buying-youth natl TV: Ogilvy & Mather Worldwide, Helene Rubinstein: Gotham, New York. Val Guazzoni, acct New York. Mark Goldstein, pres-bdcast & prog. dir; Kathy Darnulc, VP & assoc media dir; Lisa Ellner, acct International Media buying-adult natl tv: Media Edge, New York. Diane super. U.S. ad spending ($ in thousands) Metzler, sr VP & media plng dir. Ralph Lauren Fragrances: Carlson & Partners, New York. By media 2000 1999 % chg Sandra Carlson, pres & creative dir; Colleen Rizzo, sr VP & Magazine ...... $42,524 $32,893 29.3 media dir. Sunday magazine ...... 454 0 NA 56 May Department Newspaper ...... 5,641 5,804 -2.8 L’Oreal Professional Salon Products: 575 Fifth Ave, New York, National newspaper ...... 2,392 3,970 -39.7 Stores Co. N.Y. 10017/Phone: (212) 818-1500. David Craggs, pres; Paul Outdoor ...... 0 8 NA U.S. ad spending ($ in thousands) Sharnsky, VP & gm; Philippe Goilot, VP-mktg & creative svcs; Network TV ...... 114,371 94,620 20.9 By media 2000 1999 % chg Redkin Worldwide: Minter Dial, gm; Redkin US: Pat Parenty, Spot TV ...... 7,701 8,149 -5.5 Magazine ...... $4,340 $3,350 29.6 VP & gm; L’Oreal Classic: Ray Mager, VP & gm; Maxtrix Syndicated TV ...... 12,211 12,263 -0.4 Sunday magazine ...... 522 559 -6.7 Essentials: Philip Clough, gm. Cable TV networks ...... 25,304 20,255 24.9 Newspaper ...... 456,959 420,671 8.6 Kerastase Paris, L’Oreal Classic Salon Products, Matrix: Network radio ...... 2,888 0 NA National newspaper ...... 10,445 10,562 -1.1 Publicis, New York. Linda Joselow, exec principal & grp acct dir. National spot radio ...... 2,359 2,911 -19.0 Outdoor ...... 749 357 109.6 Media buying, Kerastase Paris, L’Oreal Classic Salon Products, Internet ...... 7,231 2,724 165.5 Network TV ...... 0 0 NA Matrix: In-house. Judy Maginn, VP mktg. Measured media ...... 223,075 183,597 21.5 Spot TV ...... 32,020 29,282 9.4 Redken: Gotham, New York. Sheri Baron, pres; Linda Ellner, Unmeasured media ...... 88,001 72,427 21.5 Syndicated TV ...... 0 0 NA acct super; Donna Cataldo, media dir; Kathy Darnuk, VP assoc dir. Total ...... 311,077 256,024 21.5 Cable TV networks ...... 0 0 NA African-American adv, Mizani: Burrell Communications, By brand 2000 1999 % chg Network radio ...... 0 0 NA Chicago. Shawn Clark, acct super. MasterCard credit cards . . . . .215,844 180,666 19.5 National spot radio ...... 8,025 6,762 18.7 Internet ...... NA 0 NA Headquarters Measured media ...... 513,059 471,543 8.8 46 Mars Inc. MasterCard International/2000 Purchase St., Purchase, N.Y. Unmeasured media ...... 57,007 70,460 -19.1 U.S. ad spending ($ in thousands) 10577/Phone: (914) 249-2000. Total ...... 570,066 542,003 5.2 By media 2000 1999 % chg By brand 2000 1999 % chg Magazine ...... $30,998 $27,701 11.9 Personnel, brands, agencies Robinsons-May stores ...... 119,910 105,761 13.4 Sunday magazine ...... 334 493 -32.2 Corporate: Larry Flanagan, chief mktg officer; Debra Coughlin, Foley’s stores ...... 100,674 94,253 6.8 Newspaper ...... 204 266 -23.4 sr VP-global brand building; Elisa Romm, VP-North American Lord & Taylor stores ...... 73,565 67,168 9.5 National newspaper ...... 26 25 2.8 brand building; Caryl Hahn, VP-media. Hecht’s stores ...... 58,224 46,805 24.4 Outdoor ...... 2,097 819 156.0 McCann-Erickson Worldwide, New York. Eric Einhorn, exec Filenes stores ...... 49,428 43,978 12.4 Network TV ...... 140,453 155,370 -9.6 VP & dir-strategic planning; Joyce King-Thomas, exec VP & Kaufmann’s stores ...... 31,222 32,065 -2.6 Spot TV ...... 9,734 15,037 -35.3 deputy creative dir. Strawbridge’s stores ...... 25,479 27,341 -6.8 Syndicated TV ...... 40,808 39,942 2.2 Media buying: GSD&M, Austin, Texas. Jill Otto, VP & grp Famous Barr stores ...... 14,074 14,795 -4.9 Cable TV networks ...... 56,496 55,509 1.8 media dir; Betty Pat McCoy, VP & natl bdcast dir. Jones Store stores ...... 11,396 12,011 -5.1 Network radio ...... 1,092 0 NA National spot radio ...... 6,181 2,445 152.8 Sales & earnings ($ in millions) Internet ...... NA 1,002 NA 70 Mattel U.S. (worldwide) 2000 1999 % chg Measured media ...... 288,424 298,608 -3.4 U.S. ad spending ($ in thousands) Sales ...... $14,454 $13,854 4.3 Unmeasured media ...... 382,330 388,637 -1.6 By media 2000 1999 % chg Earnings ...... 858 927 -7.4 Total ...... 670,754 687,246 -2.4 Magazine ...... $20,249 $22,489 -10.0 Division sales 2000 1999 % chg By brand 2000 1999 % chg Sunday magazine ...... 1,792 1,221 46.8 Hecht’s, Strawbridge’s ...... 2,502 2,442 2.5 M&M’s candy ...... 74,097 78,775 -5.9 Newspaper ...... 134 579 -76.9 Lord & Taylor ...... 2,181 2,129 2.4 Pedigree ...... 38,099 35,390 7.7 National newspaper ...... 4 181 -97.8 Foley’s ...... 2,206 2,174 1.5 Snickers candy bar ...... 31,606 45,210 -30.1 Outdoor ...... 2 0 NA Robinsons-May ...... 2,171 2,057 5.5 Skittles fruit candy ...... 27,236 21,001 29.7 Network TV ...... 80,464 76,741 4.9 Filene’s ...... 1,790 1,703 5.1 Uncle Bens rice ...... 25,783 25,161 2.5 Spot TV ...... 1,103 4,053 -72.8 Kaufmann’s ...... 1,600 1,597 0.2 Whiskas ...... 22,964 17,703 29.7 Syndicated TV ...... 6,923 9,076 -23.7 Famous-Barr, L.S. Ayres, Jones Store 1,319 1,348 -2.2 Starburst candy ...... 20,571 23,774 -13.5 Cable TV networks ...... 96,796 89,646 8.0 Meier & Frank ...... 581 404 43.8 Twix cookie bar ...... 18,129 14,220 27.5 Network radio ...... 29 0 NA David’s Bridal ...... 248 192 29.2 Milky Way candy bar ...... 12,445 20,264 -38.6 National spot radio ...... 155 0 NA Internet ...... NA 811 NA Headquarters Sales & earnings ($ in millions) Measured media ...... 207,652 204,796 1.4 May Department Stores Co./611 Olive St., St. Louis, Mo. Worldwide 2000 1999 % chg Unmeasured media ...... 243,765 240,413 1.4 63101/Phone: (314) 342-6300. Sales ...... $15,300 $15,000 2.0 Total ...... 451,417 445,209 1.4 Earnings ...... 1,100 1,070 2.8 By brand 2000 1999 % chg Notes Mattel toys ...... 111,175 99,581 11.6 Fiscal year ended February 3, 2001. May Department Stores Headquarters Fisher-Price toys ...... 73,694 71,777 2.7 bought David’s Bridal in 2000. Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900. Sales & earnings ($ in millions) Personnel, brands, agencies Personnel, brands, agencies Worldwide 2000 1999 % chg Corporate: Gene S. Kahn, chmn & CEO; Joe Civitillo, VP- Corporate: John Mars, pres. Sales ...... $4,670 $4,595 1.6 bdcast adv. Earnings ...... -431 -86 NA Bdcast creative & bdcast svcs: Doner Advertising, Detroit. Kal Kan Foods: P.O. Box 58853, Vernon, Calif. 90058/Phone: (323) U.S. 2000 1999 % chg Deena Woodrow, sr VP-media. 587-2727. John Curtiss, gm; Steve Dickstein, mktg dir; Barry Sales ...... 3,312 3,195 3.7 O’Grady, mktg dir. Division sales 2000 1999 % chg David’s Bridal: 1001 Washington St., Conshohocken, Pa. Cesar dog food, Sheba cat food: BBDO West, San Francisco. U.S. girls entertainment ...... 1,110 1,009 10.0 19428/Phone: (610) 896-2111. Mark James, sls promo. Tom Hollerbach, pres & CEO; Yuko Tsuchiya, VP, mgmt super. U.S. boys entertainment ...... 753 787 -4.3 In-house. Pedigree food for dogs: Grey Worldwide, Los Angeles. Terry U.S. infant & preschool ...... 1,222 1,184 3.2 Bowman, exec VP; Shira Elias, mgmt super. International ...... 1,532 1,571 -2.5 Famous-Barr/L.S. Ayres/The Jones Store: 601 Olive St., St. Whiskas: D’Arcy Masius Benton & Bowles, St. Louis. Marc Louis, Mo. 63101/Phone: (314) 444-3111. Paul G. White, sr VP-sls Zipfel, acct dir; Katherine Lewis, assoc media dir. Headquarters promo. Media buying: MediaVest, New York. Tom Dempsey, sr VP & Mattel/333 Continental Blvd., El Segundo, Calif. 90245- In-house. grp dir-natl bdcast. 5012/Phone: (310) 252-2000. Filene’s: 426 Washington St., Boston, Mass. 02108/Phone: (617) M&M/Mars Division: 800 High St., Hackettstown, N.J. Personnel, brands, agencies 357-2400. Paul Cavalli, sr VP-sls promo. 07840/Phone: (908) 852-1000. Paul S. Michaels, pres; Bob Corporate: In-house. Gamgort, VP-mktg. Barbie, Cabbage Patch Kids, girls’ activity toys, large dolls, Celebrations, M&M’s, Kudos, Snickers: BBDO Worldwide, plush, small dolls: Ogilvy & Mather Worldwide, Los Angeles. Foley’s: 1110 Main St., Houston, Texas 77002/Phone: (713) 405- New York. Rob McKinley, exec VP, sr acct dir; Rob Rawley, sr Angus Fraser, co-pres. 7033. Beverly Ingraham, sr VP-sls promo. VP, sr acct dir. Disney entertainment toys, Hot Wheels, Matchbox, Tyco In-house. Combos, Mars, Milky Way bar, Skittles,: D’Arcy Masius Radio Control, See ‘n Say, activity toys & games, male action, Benton & Bowles, St. Louis. Molly Sims, grp acct dir; Katherine electric racing: FCB Worldwide, Los Angeles. Gordon Fenton, Hecht’s/Strawbridge’s: 685 N. Glebe Rd., Arlington, Va. 22203- Lewis, assoc media dir. exec VP, grp mgmt dir. 2199/Phone: (703) 558-1200. Jerry Eccher, sr VP-sls promo. Dove chocolate, Starburst, Twix: Grey Worldwide, New York. Media plng: FCB Worldwide, Los Angeles. Barbara In-house. Carol McGreevey, mgmt super; Maria Neal, assoc media dir. Thompson, VP, media dir. 3 Musketeers: UniWorld Group, New York. Regina Media buying-youth natl tv: Ogilvy & Mather Worldwide, Kaufmann’s: 400 Fifth Ave., Pittsburgh, Pa. 15219/Phone: (412) Washington, mgmt super; Earl Black, assoc media dir. New York. Mark Goldstein, pres-bdcast & prog. 232-2000. Jack Mullen, sr VP-sls promo. Hispanic advertising, Dulce de Leche-Caramel Chocolate Media buying-adult natl tv: Media Edge, New York. Tara In-house. Candy and all other brands: Zubi Advertising, Coral Gables, Fla. Campbell, exec VP & dir-bdcast. Joe Castro, grp acct dir. Lord & Taylor: 424 Fifth Ave., New York, N.Y. 10018/Phone: (212) Media buying: MediaVest, New York. Tom Dempsey, sr VP & Fisher-Price: 636 Girard Ave., East Aurora, N.Y. 14052/Phone: 391-3344. Howard Adler, sr VP-sales promo. grp dir-natl bdcast. (716) 687-3000. Jerry Perez, exec VP-mktg & design. In-house. advertising age Leading National Advertisers 23

Meier & Frank: 621 S.W. Fifth Ave., Portland, Ore. 97204/Phone: Headquarters Personnel, brands, agencies (503) 223-0512. Emily White-Keating, sr VP-sls promo. McDonald’s Corp./1 McDonald’s Plaza, Oak Brook, Ill. Corporate: Raymond V. Gilmartin, chmn, pres & CEO. In-house. 60523/Phone: (630) 623-3000. U.S. Human Health: 770 Sumneytown Pike, P.O. Box 4, West Robinsons-May: 6160 Laurel Canyon Blvd., North Hollywood, Personnel, brands, agencies Point, Pa. 19486/Phone: (215) 652-5000. Charlotte McKines, exec Calif. 91606-3247/Phone: (818) 508-5226. Mark Humphrey, sr VP- Corporate: Jack Greenberg, chmn & CEO; Tom Ryan, exec VP- dir-integrated promos; Joan Colman, sr mgmt procurement. sls promo. menu mgmt US & new concepts; R.J. Milano, sr VP-US, cal- Zocor, Zocor (DTC): Ogilvy & Mather Worldwide, New In-house. ender team & kid innovations; Marlena Peleo-Lazar, VP-mktg York. US & chief creative officer; Karen Eadon, VP-mktg US; Peter Arcoxia (DTC), Singular (DTC), Vioxx (DTC): DDB Sterling, asst VP-mktg US, media & financial officer; Neil Worldwide, New York. Ellen Fields, grp acct dir. 100 Mazda Motor Corp. Golden, asst VP-mktg US; Dean Barrett, sr VP-ww mktg; Jackie Arcoxia (ethical), Invanz (ethical), Vioxx (direct mktg): KPR, U.S. ad spending ($ in thousands) Woodward, asst VP-ww mktg; David Green, sr VP-e-marketing. New York. By media 2000 1999 % chg DDB Worldwide, Chicago. Dick Rogers, pres, DDB N Amer; Cancidas, Primian: Campbell Ward Regan, New York. Magazine ...... $35,339 $11,064 219.4 Don Hoffman, exec VP & exec acct dir; Bob Sutter, sr VP & Maureen Regan, pres. Sunday magazine ...... 0 0 NA grp acct dir; Mike Arnold, VP & grp acct dir; John Immesoete, Propecia (ethical): Sudler & Hennessey, New York. Kathy Newspaper ...... 40,377 9,501 325.0 sr VP & grp creative dir; David Wilcox, sr VP & grp media dir. Magnuson, acct super. National newspaper ...... 1,528 2,149 -28.9 Adult media svcs: OMD, New York. Dan Rank, mg dir. Opthalmics, Prinivil: Hal Lewis Group, Philadelphia. David Outdoor ...... 31 129 -75.9 African-American adv: Burrell Communications, Chicago. Winigrad, pres; Eileen Bilynsky, acct exec; Alex Blanchet, acct Network TV ...... 82,105 47,012 74.6 Tom Burrell, chmn & CEO; Fay Ferguson, mg dir-mktg opers; exec; Andrew Murphy, assoc creative dir. Spot TV ...... 38,002 100,113 -62.0 Barbara Wooten, VP & acct mgmt dir; Linda Jefferson, sr VP & Cozaar-Hyzaar (ethical), Fosamax, Fosamax (ethical), Proscar Syndicated TV ...... 2,144 0 NA media dir; Brenda Blonski, VP & creative dir. (ethical), Singulair (ethical), Varivax: FCB Healthcare, New York. Cable TV networks ...... 4,827 6,455 -25.2 Hispanic adv & media buying: del Rivero, Messianu, Coral Crixivan (DTC): Prime Access, New York. C. Howard Buford, Network radio ...... 0 2,164 NA Gables, Fla. Eduardo del Rivero, pres; Luis Miguel Messianu, pres, CEO & acct dir; Mark Wilson, acct exec; Andy Bagnall, National spot radio ...... 751 8,472 -91.1 chief creative officer; Andres Munoz, acct dir. copywriter; Henry Howell, media dir; Cris Crisman, Michael Internet ...... NA 1,101 NA Interactive: Tribal DDB, New York. Paul Gaunning, acct dir. Winikof, art dirs. Yellow Pages ...... 1,879 1,865 0.8 Media buying-youth: Starcom Worldwide, Chicago. Karen Crixivan (ethical), Maxalt (ethical): Corbett HealthConnect, Measured media ...... 206,983 190,025 8.9 Coleman, media dir. Chicago. Scott Cotherman, pres & CEO; John Burns, chief Unmeasured media ...... 76,109 69,874 8.9 Merchandising & POP: Frankel, Chicago. Bud Frankel, chmn; strategic officer; Ryan Van Pelt, sr acct exec; Chris Heron, cre- Total ...... 283,092 259,898 8.9 Jim Mack, CEO; Colleen Fahey, exec VP; Jennifer Cacioppo, sr ative dir. By brand 2000 1999 % chg VP & grp acct dir; Jim Carlton, sr VP & exec creative dir. Aggrastat (ethical): Medicus Communications, New York. Mazda vehicles ...... 205,104 187,059 9.6 Promo: Marketing Store Worldwide, Westmont, Ill. Graham Judith Britton, VP. Kemp, pres & CEO; Dean Govostis, sr VP & global acct dir; Media buying: TN Media, New York. Joel Kushins, mg ptnr Sales & earnings ($ in millions) Tom Valdiserri, sr VP-client svcs; Jane Dretzka, sr VP-client svcs, & gm. Worldwide 2000 1999 % chg youth; Scott Small, VP-creative svcs. Sales ...... $18,263 $19,491 -6.3 Youth mktg: Leo Burnett USA, Chicago. Cheryl Berman, Earnings ...... -1,407 236 NA chmn & chief creative officer; Doug Porter, exec VP & ww dir; 34 Microsoft Corp. U.S. 2000 1999 % chg John Montgomery, sr VP & exec creative dir. U.S. ad spending ($ in thousands) Sales ...... 5,262 5,095 3.3 By media 2000 1999 % chg Operating income ...... -37 6 NA Boston Market: 14123 Denver West Pkwy, P.O. Box 4086, Magazine ...... $91,070 $102,684 -11.3 Golden, Colo. 80401-4086/Phone: (302) 278-9500. Jeffrey B. Sunday magazine ...... 6,967 2,515 177.1 Headquarters Kindler, chmn; Michael D. Andres, pres & CEO; Trey Hall, Newspaper ...... 24,584 15,087 63.0 Mazda Motor Corp./3-1, Shinchi/Fuchu-cho, Aki-gun, chief mktg officer. National newspaper ...... 29,944 30,767 -2.7 Hiroshima, Japan 730-91/Phone: 81-82-282-1111. Suissa Miller, Los Angeles. Suzy Oliver, acct dir. Outdoor ...... 1,856 417 345.1 Network TV ...... 202,598 92,528 119.0 Mazda North American Operations, 7755 Irvine Center Dr., Chipotle Mexican Grill: 1543 Wazee St., Denver, Colo. Spot TV ...... 6,199 7,363 -15.8 Irvine, Calif. 92618-2906/Phone: (949) 727-1990. 80202/Phone: (303) 595-4000. Steve Ells, founder & CEO; Dan Syndicated TV ...... 30,924 1,336 NA Fogarty, dir-mktg. Cable TV networks ...... 54,622 23,079 136.7 Notes In-house. Network radio ...... 0 0 NA In North America Mazda vehicle sales improved 1% to 299,655 Media buying: In Line Media, Denver. Nancy Haven, pres. National spot radio ...... 12,387 10,649 16.3 units compared with a worldwide decline of 8.3% to 804,891 Internet ...... 26,097 37,251 -29.9 units. Mazda, trying to crank up sales in the U.S., announced Donatos Pizza: 1 Easton Oval, Ste. 200, Columbus, Ohio Measured media ...... 487,248 323,674 50.5 this April it would spend 45% more on TV this year than last 43219/Phone: (800) 366-2867. Jim Grote, exec chmn & founder; Unmeasured media ...... 367,573 264,824 38.8 backing its vehicles. In May it introduced Protégé 5, a wagon- Bill Rose, pres & CEO; Tom Krouse, sr VP-mktg. Total ...... 854,821 588,499 45.3 style hatchback version of the sedan of the same name. Ford Martin/Williams, Minneapolis. Joe Harrington, VP-acct grp dir. By brand 2000 1999 % chg Motor Co. owns 33% of Mazda. Fiscal year ended March 31, 2001. Microsoft software & Internet services ...... 397,981 244,886 62.5 Personnel, brands, agencies 30 Merck & Co. WebTV Internet services ...... 26,552 32,956 -19.4 Corporate: Kazuhide Watanabe, chmn-Mazda Motor Corp.; U.S. ad spending ($ in thousands) Mark Fields, pres-Mazda Motor Corp.; Charles R. Hughes, pres By media 2000 1999 % chg Sales & earnings ($ in millions) & CEO-Mazda North American Operations; Kristen Simmons, Magazine ...... $120,728 $57,514 109.9 Worldwide 2000 1999 % chg VP-mktg opers; Fred Ehlers, VP-sls opers; Jay Amestoy, VP-pub- Sunday magazine ...... 3,655 1,267 188.6 Sales ...... $22,956 $19,747 16.3 lic & govt affairs. Newspaper ...... 30,638 7,439 311.9 Earnings ...... 9,421 7,785 21.0 Doner, Southfield, Mich. Tim Blett, pres-automotive; Michael National newspaper ...... 6,573 1,958 235.7 U.S. 2000 1999 % chg Belitsos, exec VP-Mazda acct. Outdoor ...... 70 50 41.2 Sales ...... 15,700 13,700 14.6 Media buying: Ford Motor Media, Dearborn, Mich. Kevin Network TV ...... 149,786 74,570 100.9 Operating income ...... 11,860 10,649 11.4 Brown, exec dir. Spot TV ...... 3,103 6,802 -54.4 Division sales 2000 1999 % chg Syndicated TV ...... 27,320 7,888 246.3 Productivity apps & devel . . . . .10,089 8,636 16.8 Cable TV networks ...... 51,470 41,132 25.1 Windows platforms ...... 9,265 8,570 8.1 17 McDonald’s Corp. Network radio ...... 0 0 NA Consumer & other ...... 2,718 1,854 46.6 U.S. ad spending ($ in thousands) National spot radio ...... 224 179 25.0 Headquarters By media 2000 1999 % chg Internet ...... NA 667 NA Magazine ...... $13,656 $5,383 153.7 Measured media ...... 393,567 199,466 97.3 Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052- Sunday magazine ...... 2,154 3,116 -30.9 Unmeasured media ...... 590,351 299,198 97.3 6399/Phone: (425) 882-8080. Newspaper ...... 1,957 1,437 36.1 Total ...... 983,918 498,664 97.3 Notes National newspaper ...... 603 769 -21.5 By brand 2000 1999 % chg Outdoor ...... 29,991 28,916 3.7 Vioxx osteoarthritis Rx ...... 160,800 17,728 807.0 Fiscal year ended June 30, 2001. Network TV ...... 298,806 309,018 -3.3 Zocor cholesterol Rx ...... 91,249 35,264 158.8 Personnel, brands, agencies Spot TV ...... 223,789 204,434 9.5 Merck various drugs ...... 61,864 45,390 36.3 Corporate: Syndicated TV ...... 56,351 42,470 32.7 Singulair asthma Rx ...... 59,292 25,389 133.5 Bill Gates, chmn & chief software architect; Steve Cable TV networks ...... 73,947 70,801 4.4 Propecia hair loss Rx ...... 18,045 71,243 -74.7 Ballmer, CEO; Rick Belluzzo, pres & chief operating officer; Network radio ...... 4,641 1,040 346.2 Mich Mathews, VP-mktg; Mike Delman, gm-adv & events; National spot radio ...... 4,406 3,229 36.4 Sales & earnings ($ in millions) Orlando Ayala, grp VP-ww sales, mktg & svcs. Internet ...... NA 600 NA Worldwide 2000 1999 % chg McCann-Erickson, San Francisco. Kevin Moehlenkamp, exec Measured media ...... 710,300 671,213 5.8 Sales ...... $40,363 $32,714 23.4 VP-exec creative dir; Michael McLaren, exec VP-dir client svcs. Unmeasured media ...... 563,637 532,621 5.8 Earnings ...... 6,822 5,891 15.8 Ultimate TV: Vanables/Bell & Partners, San Francisco. Paul Total ...... 1,273,936 1,203,834 5.8 Division sales 2000 1999 % chg Venables & Greg Bell, creative dirs. By brand 2000 1999 % chg Merck-Medco ...... 20,140 15,232 32.2 McDonald’s restaurants . . . . .665,408 627,329 6.1 Elevated cholesterol ...... 5,805 5,093 14.0 Boston Market restaurants . . . .36,694 39,870 -8.0 Hypertension/heart ...... 4,629 4,564 1.4 92 Mitsubishi Other Merck products ...... 1,630 1,821 -10.5 Sales & earnings ($ in millions) Osteoporosis ...... 1,275 1,043 22.2 Motors Corp. Worldwide 2000 1999 % chg Anti-ulcerants ...... 849 914 -7.1 U.S. ad spending ($ in thousands) Sales ...... $14,243 $13,259 7.4 Vaccine/biologicals ...... 952 860 10.7 By media 2000 1999 % chg Earnings ...... 1,977 1,948 1.5 Antibiotics ...... 783 772 1.4 Magazine ...... $10,472 $8,883 17.9 U.S. 2000 1999 % chg Ophthalmologicals ...... 656 670 -2.1 Sunday magazine ...... 0 0 NA Sales ...... 5,259 5,093 3.3 HIV ...... 529 664 -20.3 Newspaper ...... 40,125 827 NA Operating income ...... 1,773 1,653 7.3 National newspaper ...... 814 418 94.7 Division sales 2000 1999 % chg Headquarters Outdoor ...... 542 2,394 -77.3 Company-operated units ...... 10,467 9,512 10.0 Merck & Co./1 Merck Dr., P.O. Box 100, WS3AB-40, Network TV ...... 129,639 120,932 7.2 Franchise & affiliated units ...... 3,776 3,747 0.8 Whitehouse Station, N.J. 08889-0100/Phone: (800) 613-2104. Spot TV ...... 18,265 15,104 20.9 advertising age Leading National Advertisers 24

By media 2000 1999 % chg Ill. 60015/Phone: (847) 405-0900. Ashoke Dutt, exec VP; Richard Beverage Division: 800 N. Brand Blvd., 18th Fl., Glendale, Calif. Syndicated TV ...... 31,501 24,787 27.1 Lalley, VP-adv & brand mgmt; Derek Koenig, dir-adv & brand 91203/Phone: (818) 549-6000. Mike Mitchell, pres. Cable TV networks ...... 19,618 12,512 56.8 mgmt. Nestle Hot Cocoa, Nestea, Libby’s Juicy Juice, Network radio ...... 0 0 NA Discover Card, Private Issue Card, affinity/cobrand card pro- Libby’s Juicy Juice Score!: Publicis, Dallas. Mark Bateman, prin- National spot radio ...... 0 0 NA grams: Goodby, Silverstein & Partners, San Francisco. Colin cipal & dir-client svcs. Internet ...... NA 1,832 NA Robert, pres. Nestle Carnation Coffee-mate, Nestle , Nescafe Frothe, Measured media ...... 250,977 187,690 33.7 Media buying: Starcom Worldwide, Chicago. Mary Ann Nescafe Gourmet, Nescafe Roast & Ground, Taster’s Choice, Unmeasured media ...... 66,244 49,539 33.7 Foxley, sr VP-media dir. Nestle Carnation Instant Breakfast: McCann-Erickson Total ...... 317,220 237,229 33.7 Worldwide, Los Angeles. Consuelo Gomez, sr VP & grp mg dir; By brand 2000 1999 % chg Morgan Stanley: 1585 Broadway, New York, N.Y. 10036/Phone: Jennifer Lupa, VP & mgmt rep. Mitsubishi vehicles ...... 250,977 185,858 35.0 (212) 761-4000. John H. Schaefer, pres & CEO, individual Hispanic adv, Hispanic adv-Libby’s Kerns Nectars, Libby’s investor grp; Richard Foster, global mktg & stgy officer; Judy Juicy Juice: Publicis Sanchez & Levitan, Santa Ana, Calif. Joe Sales & earnings ($ in millions) Hitchen, chief spkspsn & dir-adv. Albonetti, sr VP-dir of client svcs. Worldwide 2000 1999 % chg Leo Burnett Worldwide, Chicago. Tim O’Day, sr VP-acct dir; Media buying-bdcast: McCann-Erickson Worldwide, New Sales ...... $30,215 $31,674 -4.6 Tracey Button, VP-acct dir; Sarah Fitzgibbons, acct super. York. Jan Pattison, sr VP & assoc dir-natl bdcast; Dorothy Earnings ...... -211 51 NA Media buying: Starcom Worldwide, Chicago. Latha Swerdlick, VP-mgr local bdcast. U.S. 2000 1999 % chg Sunderum, asst media dir. Sales ...... 6,668 6,920 -3.6 Corporate image: Brouillard Communications, New York. Confections & Snacks Division: 800 N. Brand Blvd.-6th Fl, Operating income ...... 159 141 12.8 Larry Torney, mgmt super. Glendale, Calif. 91203/Phone: (818) 549-6000. Brad Alford, pres. Division sales 2000 1999 % chg Nestle Toll House Morsels, Nestle Toll House refrigerated Automotive ...... 29,557 NA NA Van Kampen Investments: 1 Parkview Plaza, Oakbrook Terrace, cookie & brownie dough, Libby’s Pumpkin, Nestle Butterfinger, Financial svcs ...... 770 NA NA IL 60181/Phone: (630) 684-6000. Richard F. Powers, pres & CEO; Nestle Butterfinger BB’s, Nestles Treasures, Nestle Turtles, Michael Santo, chief operating officer; Mark L. Harris, pres-Van Pearson’s Nips: J. Walter Thompson USA, Chicago. Scott Remy, Headquarters Kampen Investor Svcs; Steven Massoni, mg dir & chief operat- sr ptnr & grp mgmt dir. Mitsubishi Motors Corp./5-33-8 Shiba, Minato-ku, Tokyo, Japan ing officer-Unit Investment Trusts; Jack Zimmermann, mg dir & Nestle Crunch, Nestle Buncha Crunch, Nestle White Crunch, 108-8410/Phone: 81-3-3456-1111. pres-Van Kampen Funds; Dominic Martellaro, sr VP & dir-natl Nestle Flipz, Nestle Wonderball, Nestle Raisinets, Nestle Baby sls; David M. Swanson, mg dir & chief mktg officer. Ruth, Nestle 100 Grand, Wonka’s Runts/Chewy Runts, Wonka’s Mitsubishi Motor Sales of America, 6400 Katella Ave., Cypress, DDB, Chicago. Charlie Austin, sr VP & grp acct dir. Laffy Taffy, Wonka’s Nerds, Wonka’s Dweebs, Gobstoppers, Calif. 90630/Phone: (714) 372-6000. Media buying: Starcom Worldwide, Chicago. Mary Ann Willy Wonka’s Shock Tarts, Wonka’s Taffy Tarts, SweeTARTS, Foxley, sr VP-media dir. Spree/Chewy Spree, Tangy Taffy, David & Sons sunflower Notes seeds: Dailey & Associates, Los Angeles. Tom Lehr, sr VP & grp Fiscal year ended March 31, 2001. mgmt super; Jennifer Doud, VP & acct super. 50 Nestle Hispanic adv, Nestle Crunch, Wonka, Nestle Carnation Personnel, brands, agencies U.S. ad spending ($ in thousands) Evaporated Milk: Publicis Sanchez & Levitan, Santa Ana, Calif. Corporate: Takashi Sonobe, pres-Mitsubishi Motors Corp.; By media 2000 1999 % chg Joe Albonetti, sr VP-dir of client svcs. Pierre Gagnon, pres & chief operating officer-Mitsubishi Motor Magazine ...... $89,153 $80,224 11.1 Media buying-bdcast: McCann-Erickson Worldwide, New York. Jan Pattison, sr VP & assoc dir-natl bdcast; Dorothy Sales of America; Greg O’Neill, exec VP & gm; Frances Oda, Sunday magazine ...... 3,206 3,044 5.3 Swerdlick, VP-mg local bdcast. VP-mktg; Steven Gough, VP-sales. Newspaper ...... 2,174 1,439 51.1 Deutsch, Marina del Rey, Calif. Donny Deutsch, CEO; National newspaper ...... 143 225 -36.4 Foodservice Division: 800 N. Brand Blvd.-17th Fl., Glendale, Michael Sheldon, exec VP & gm. Outdoor ...... 3,471 3,312 4.8 Calif. 91203/Phone: (818) 549-6000. Allan Lutz, pres. Media buying, natl bdcast: Initiative Media North America, Network TV ...... 116,551 115,982 0.5 Chef-mate, Minor’s, Trio, Nescafe, Ortega Mexican sauces & New York. Spot TV ...... 31,987 27,702 15.5 salsas: Lewis & Partners, San Francisco. Joel Lewis, CEO. Syndicated TV ...... 22,821 31,016 -26.4 Cable TV networks ...... 47,716 57,001 -16.3 Foreign Trade Division: 800 N. Brand Blvd. - 5th Fl., Glendale, 60 Morgan Stanley Network radio ...... 924 976 -5.4 Calif. 91203/Phone: (818) 549-6000. Chris Lewis, pres. U.S. ad spending ($ in thousands) National spot radio ...... 8,529 7,814 9.1 Crosse & Blackwell: Publicis, Dallas. Mark Bateman, principal By media 2000 1999 % chg Internet ...... NA 739 NA & dir-client svcs. Magazine ...... $44,331 $45,185 -1.9 Measured media ...... 326,675 329,475 -0.8 : In-house. Sunday magazine ...... 1,080 3,943 -72.6 Unmeasured media ...... 311,025 313,691 -0.8 Hispanic adv, , , , : Publicis Newspaper ...... 11,522 32,943 -65.0 Total ...... 637,700 643,167 -0.8 Sanchez & Levitan, Santa Ana, Calif. Joe Albonetti, sr VP-dir of National newspaper ...... 30,594 30,618 -0.1 By brand 2000 1999 % chg client svcs. Outdoor ...... 1,414 472 199.3 Nestle foods ...... 57,523 56,675 1.5 Media buying-Hispanic bdcast: Casanova Pendrill Publicidad, Network TV ...... 151,556 95,054 59.4 Stouffers dinners ...... 43,053 33,581 28.2 Irvine, Calif. Laura Marella, VP & media dir. Spot TV ...... 3,836 26,090 -85.3 Carnation foods ...... 37,949 40,024 -5.2 Syndicated TV ...... 6,872 1,329 417.3 frozen dinners . . .25,934 33,952 -23.6 : 14501 N. Freeway, Fort Worth, Texas 76177/Phone: Cable TV networks ...... 30,092 22,530 33.6 Patanol allergy Rx ...... 25,112 23,033 9.0 (817) 961-5000. Harold Barnett, VP-mktg. Network radio ...... 1,641 1,290 27.1 pet food ...... 14,744 12,893 14.4 MetroBrands, Differin, Cetaphil: NCI Advertising, New York. National spot radio ...... 981 853 15.0 Butterfinger candy bar ...... 14,741 8,761 68.3 Marge Casey, acct super. Internet ...... 4,725 6,641 -28.9 cat food ...... 11,951 16,304 -26.7 Benzac, Desowen: The Balcom Agency, Fort Worth, Texas. Measured media ...... 288,643 266,948 8.1 Coffee-Mate non-dairy creamers .11,187 14,498 -22.8 Kristin Lynn, acct exec. Unmeasured media ...... 250,877 232,020 8.1 Ortega food products ...... 10,572 4,131 155.9 Total ...... 539,519 498,968 8.1 Ice Cream Partners USA (joint venture with Diageo): 12647 By brand 2000 1999 % chg Sales & earnings ($ in millions) Alcosta Blvd., Ste. 300, San Ramon, Calif. 94583/Phone: (925) 327- Morgan Stanley Worldwide 2000 1999 % chg 8100. James Dintaman, CEO; Steve Moss, VP-mktg. financial svcs ...... 140,998 86,801 62.4 Sales ...... $48,179 $49,443 -2.6 Nestle Carnation ice cream, Dole Fruit ’n Juice Bars, Discover cards Earnings ...... 3,410 3,128 9.0 Flintstones Push-ups, Nestle Bon Bons, Nestle Cool Creations, & financial svcs ...... 128,096 162,743 -21.3 U.S. 2000 1999 % chg Nestle Crunch Bar, Nestle Drumstick, Nestle Drumstick Van Kampen financial svcs . . . .14,806 10,160 45.7 Sales ...... 15,103 14,599 3.5 Supreme, Nestle Tandem: Publicis, Dallas. Mark Bateman, prin- Operating income ...... 2,073 1,854 11.8 cipal & dir-client svcs. Sales & earnings ($ in millions) Division sales 2000 1999 % chg Haagen-Dazs: Partners & Shevack/Wolf, New York. Lynne Worldwide 2000 1999 % chg Beverages ...... 13,635 13,813 -1.3 Seid, pres. Sales ...... $26,427 $21,946 20.4 Dairy products ...... 12,343 12,855 -4.0 Media buying-bdcast: McCann-Erickson Worldwide, New Earnings ...... 5,456 4,791 13.9 Prepared foods ...... 12,208 13,368 -8.7 York. Jan Pattison, sr VP & assoc dir-natil bdcast; Dorothy U.S. 2000 1999 % chg Chocolate & confectionary . . . . .6,493 6,752 -3.8 Swerdlick, VP-mgr local bdcast. Sales ...... 19,843 17,430 13.8 Pharmaceuticals ...... 2,839 2,656 6.9 Operating income ...... 6,308 6,297 0.2 Nutrition Division: 800 N. Brand Blvd.-20th Fl., Glendale, Calif. Division sales 2000 1999 % chg Headquarters 91203/Phone: (818) 549-6000. Sam H. Lee, pres. Securities ...... 19,980 16,312 22.5 Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21- Nestle Carnation Good Start formula, Nestle Carnation Asset management ...... 2,526 2,112 19.6 924-2111. Follow-up formula, Carnation Alsoy formula, Nestle Carnation Credit services ...... 3,921 3,522 11.3 baby cereal: McCann-Erickson Worldwide, Los Angeles. Nestle/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) Consuelo Gomez, sr VP & grp mg dir; Linda Jackson, sr VP & Headquarters 549-6000. grp acct dir; Jennifer Nicolaisen, VP & mg rep. Morgan Stanley/1585 Broadway, New York, N.Y. 10036/Phone: Direct mktg, Infant formula: McCann-Erickson Worldwide, (212) 761-4000. Personnel, brands, agencies Los Angeles. Linda Jackson, sr VP & grp acct dir. Corporate: Rainer E. Gut, chmn; Peter Brabeck-Letmathe, CEO; Media buying-bdcast: McCann-Erickson Worldwide, New Notes Carlos E. Represas, exec VP-head of zone Americas; Nestle York. Jan Pattison, sr VP & assoc dir-natl bdcast; Dorothy Morgan Stanley may have lost as many as 30 employees from U.S.A: Joe M. Weller, chmn & CEO; Allan H. Stefl, sr VP- Swerdlick, VP-mg local bdcast. the Sept. 11 terrorist attack on the World Trade Center. The comms; Anne W. Fox, VP-adv & media, direct & internet mktg; company's individual investor and asset management groups Laurie MacDonald, VP-corp & brand affairs; Jackie Lilley, VP- Group of America: 777 W. Putnam Ave., Greenwich, occupied portions of 1 and 5 World Trade Center. Morgan promos & event mktg; Edgar Taylor, dir-segment mktg; Daniel Conn. 06830/Phone: (203) 531-4100. Jeffrey Caso, VP-mktg. Stanley became the brand name of the company in April of this Hachard, dir-visual properties & design. Arrowhead, Deer Park, Spring, Zephyrhillis, , year when Dean Witter & Co. was dropped from the name. Perrier, , Puritas, Calistoga, Great Bear, Oasis, Last year, it also rebranded its online broker, Discover Alcon Laboratories, Inc: 6201 South Fwy., Fort Worth, Texas Utopia, : McCann-Erickson Worldwide, New York. Brokerage, as MSDW Online. 76134/Phone: (817) 293-0450. Tim Sear, pres & CEO; Glenn Moro, Direct response media: Media , Norwalk, Conn Alan global dir mktg-contact lenses; John Caron, global dir mktg-gen Kraft, pres & CEO; James Kabakow, sr VP. Personnel, brands, agencies eral eyecare; Stuart Raetzman, global dir mktg-glaucoma; Robert Media buying: McCann-Erickson Worldwide, New York. Corporate: Philip J. Purcell, chmn & CEO; Robert G. Scott, pres Warner, global dir mktg-antiobiotics; Ashish Pal, global dir Harlan Schwarz, sr VP & dir-media plng. & chief operating officer. mktg-alergy prods. The Corbett Healthcare Group, Chicago. Robert DeBartolo, PetCare Division: 800 N. Brand Blvd.-19th Fl., Glendale, Calif. Discover Financial Services: 2500 Lake Cook Rd., Riverwoods, exec VP-dir client svcs. 91203/Phone: (818) 549-6000. John J. Harris, pres. advertising age Leading National Advertisers 25

Friskies, Friskies Dental Diet, Friskies , Friskies Fox Movie Channel & Digital Nets: No agency. News America Marketing: 1211 Ave. of the Americas, 5th Fl., Chef ’s Blend, Friskie Gourmet: McCann-Erickson Worldwide, Fox Sports Net: Cliff Freeman & Partners, New York. Eric New York, N.Y. 10036/Phone: (212) 782-8000. News America: Paul Los Angeles. Consuelo Gomez, sr VP & grp mg dir; Michael Silver, sr VP creative dir; Cathy Goldman, sr VP acct exec. V. Carlucci, chmn & CEO; Jennifer Jehn, exec VP-mktg; Martin Fielding, VP & grp act dir. Fox Sports Net: FCB, San Francisco. Brian Bacino, sr VP-grp Garafalo, grp sr VP-sls; Dominick Porco, pres; Mel Liebergall, Alpo dog food, Friskies Come ’N Get It, Friskies Mighty Dog, creative dir; John Sheehan, VP mgmt super; Patrick Kiss, exec exec VP-sls. The Weekly Standard: William Kristol, editor & Friskies Prime Strips & Steaks: Dailey & Associates, Los VP & mg ptnr. publ. Angeles. Tom Lehr, sr VP & grp mgmt super; Larry Gelfond, Fox Sports Net: TBWA/Chiat/Day, San Francisco. Chris News America: In-house. Bob Cole, sr VP-media; Jesse VP & acct super. Witherspoon, acct dir. Aversano, sr VP-bus mgmt & rsch. McCann-Erickson Worldwide, New York. Jan Pattison, sr VP Fox Sports World, Fox Sports World Espanol: RLR/Jarin The Weekly Standard: No Agency. & assoc dir-natl bdcast; Dorothy Swerdlick, VP-mg local bdcast. Advertising & Marketing, Pasadena, Calif. Al Baro, acct exec. Media buying, Fox Sports World, Fox Sports World Espanol: News Digital Media: 620 Ave. of the Americas, 6th Fl., New Prepared Foods Division: 30003 Bainbridge Rd., Solon, Ohio New and Improved Media, Santa Monica, Calif. Dan Vierno, York, N.Y. 10011/Phone: (212) 462-5000. John Richmond, pres- 44139/Phone: (440) 349-5757. Stephen Cunliffe, pres. media buyer. News Digital Media. Stouffer’s Entrees, Stouffer’s Hearty Portions, Stouffer’s Frozen Media Buying, fX Networks: Carat ICG, Los Angeles. Peter In-house, New York. Greg McCastle, exec VP-sls. Pizza, Stouffer’s Family Style Favorites, Stouffer’s Skillet Evans, VP & acct super. Sensations, Stouffer’s Lean Cuisine, Lean Cuisine Cafe Classics, National Geographic Channel: In-house. Hilda Chazanovitz, NY Post: 1211 Ave. of the Americas, New York, N.Y. 10036/Phone: Lean Cuisine Hearty Portions, Lean Cuisine American Favorites, exec VP mktg & new media; Lorraine Snebold, sr VP brand (212) 930-8000. Ken Chandle, publisher & editor; Dick Hawkes, Stouffer’s Lean Cuisine Skillet Sensations, Stouffer’s Oven mgmt. VP & gm; Aimee Rametta, mktg mgr. Sensations: Messner Vetere Berger McNamee Schmetterer/Euro Speedvision/Outdoor Life Networks: Guarino Woodman, In-house. Kenneth Kiczales, natl adv mgr; Lisa Barnett, pro- RSCG, New York. Louise McNamee, ptnr; Nilan Mortimer, New York. Michael Woodman, pres. mos dir. ptnr; James Nass, acct dir; Laura Dartnall, acct dir; Cindy Speedvision/Outdoor Life Networks: Media First Media buying: Independent Buying. Lisa Barnett, media dir. Kenety, acct dir; Bill Harnew, acct dir. International, New York. Sheldon Kawer, prtr. Ortega Salsa Prima, Ortega Skillet, Ortega frozen, refrigerated & sauces: McCann-Erickson Worldwide, Los Fox Consumer Products: 2121 Ave of the Stars, 25th Fl., Los 53 Nike Angeles. Consuelo Gomez, sr VP & grp mg dir. Angeles, Calif. 90067/Phone: (310) 369-1000. Patricia Wyatt, pres; U.S. ad spending ($ in thousands) Hispanic adv, Ortega frozen, Stouffer’s Entrees: Publicis Sanchez Steve Bersch, pres-Fox Interactive; Steven Ross, pres-Twentieth By media 2000 1999 % chg & Levitan, Santa Ana, Calif. Joe Albonetti, sr VP & dir-client svcs. Century Fox Licensing and Merchandising; Mike Dunn, exec Magazine ...... $65,891 $71,118 -7.4 Media buying-bdcast: McCann-Erickson Worldwide, New VP, sls & mktg-Twentieth Century Fox Home Entertainment; Sunday magazine ...... 556 389 43.0 York. Jan Pattison, sr VP & assoc dir-natl bdcast; Dorothy Sabrina Ironside, sr VP-ww proms & product placements. Newspaper ...... 608 859 -29.2 Swerdlick, VP-mg local bdcast. Fox Consumer Products, Fox Interactive, Twentieth Century National newspaper ...... 127 755 -83.2 Fox Licensing & Merchandising, Twentieth Century Fox Home Outdoor ...... 1,634 1,414 15.5 Entertainment: In-house. Network TV ...... 124,380 109,188 13.9 31 News Corp. Spot TV ...... 2,802 3,811 -26.5 U.S. ad spending ($ in thousands) Fox Entertainment Group: 1211 Avenue of the Americas, #302, Syndicated TV ...... 3,827 3,106 23.2 By media 2000 1999 % chg New York, N.Y. 10036/Phone: (212) 852-7111. Sandy Grushow, Cable TV networks ...... 30,086 32,699 -8.0 Magazine ...... $51,498 $61,501 -16.3 pres-Fox Television Entertainment Grp; Gail Berman, pres; Jon Network radio ...... 0 0 NA Sunday magazine ...... 435 300 44.8 Nesvig, pres sls-Fox Broadcasting & exec VP Fox Television National spot radio ...... 3,206 975 229.0 Newspaper ...... 361,306 382,386 -5.5 Grp; George Greenberg, exec VP mktg. Fox Sports: David Hill, Internet ...... NA 396 NA National newspaper ...... 33,315 24,650 35.2 chmn & CEO; Ed Goren, pres; Larry Jones, chief operating offi- Measured media ...... 233,118 224,709 3.7 Outdoor ...... 12,239 9,806 24.8 cer; Neal Tiles, exec VP/mktg & promo. Twentieth Television: Unmeasured media ...... 380,350 366,630 3.7 Total ...... 613,467 591,339 3.7 Network TV ...... 103,820 65,720 58.0 Paul Frankiln, exec VP/ genl sls mgr; Matthew Pugliese, VP adv By brand 2000 1999 % chg Spot TV ...... 37,053 43,188 -14.2 & promo. Twentieth Century Fox Television: Gary Newman, Nike shoes & apparel ...... 226,868 219,889 3.2 Syndicated TV ...... 15,185 10,671 42.3 pres; , pres; Steve Meinick, VP adv & media rela- Cable TV networks ...... 37,836 31,963 18.4 tions. Television Studio: Grant David, pres. Fox Television Sales & earnings ($ in millions) Network radio ...... 5,716 934 512.4 Stations: Mitchell Stern, chmn & CEO. Worldwide 2000 1999 % chg National spot radio ...... 28,523 30,069 -5.1 Chris Craft Television, Fox Broadcasting Co, Fox Television Internet ...... 5,502 2,615 110.5 Sales ...... $9,489 $8,995 5.5 Stations, Fox Television Studios, Twentieth Century Television: Measured media ...... 692,426 663,802 4.3 Earnings ...... 590 579 1.9 In-house. Unmeasured media ...... 230,809 221,267 4.3 U.S. 2000 1999 % chg Total ...... 923,235 885,070 4.3 Sales ...... 4,819 4,732 1.8 Fox Family Worldwide: 10960 Wilshire Blvd., Los Angeles, Calif. By brand 2000 1999 % chg Operating income ...... 920 924 -0.4 90024/Phone: (310) 235-5000. Haim Saban, chmn & CEO; Twentieth Century Fox movies . .226,600 217,300 4.3 Division sales 2000 1999 % chg Maureen Smith, pres; Barbara Bekkedahl, exec VP-adv sls-Fox Fox TV networks ...... 87,714 89,361 -1.8 Footwear ...... 5,624 5,616 0.1 Family Channel; Nicole Nichols, sr VP-corp comms & publici- fX cable TV ...... 10,992 10,533 4.4 Apparel ...... 2,737 2,547 7.5 ty. Equipment ...... 666 480 38.8 Sales & earnings ($ in millions) Media Buying, Fox Family Channel, Fox Family Worldwide, Other brands ...... 436 407 7.1 Worldwide 2000 1999 % chg Fox Kids Network: MindShare, Los Angeles. Debi Sokol, assoc media dir. Sales ...... $13,190 $14,153 -6.8 Headquarters Earnings ...... 1,129 706 59.9 Nike/One Bowerman Dr., Beaverton, Ore. 97005/Phone: (503) Fox Filmed Entertainment: U.S. 2000 1999 % chg 10201 W. Pico Blvd, Los Angeles, 671-6453. Sales ...... 9,794 10,507 -6.8 Calif. 90064-2651/Phone: (310) 369-1000. Tom Sherek, chmn Division sales 2000 1999 % chg Twentieth Domestic Film Grp, sr VP-Fox Filmed Entertainment; Notes Filmed entertainment ...... 3,594 3,856 -6.8 Robert Harper, pres-ww mktg; Tom Rothman, Twentieth Fiscal year ended March 31, 2001. Television ...... 3,434 3,684 -6.8 Century Fox Film; Gary Newman, pres-Twentieth Century Fox Newspapers ...... 2,614 2,804 -6.8 Film; Elizabeth Gabler, pres-; Chris Personnel, brands, agencies Cable network programming . . . . .1,178 1,264 -6.8 Meledandri, pres-20th Century Fox Animation; , pres- Corporate: Philip Knight, CEO & chmn; Gary DeStefano, pres- Book publishing ...... 960 1,031 -6.9 Fox Searchlight. USA opers; Trevor Edwards, VP-USA brand mktg; Rob Magazines & inserts ...... 932 999 -6.7 Twentieth Century Fox, Twentieth Century Fox Animation, DeFlorio, adv dir. Other ...... 478 513 -6.8 20 Century Fox Television, Fox 2000 Pictures, Fox Searchlight Wieden & Kennedy, Portland, Ore. Rebecca VanDyck, Nike Pictures: In-house. Tony Sella, exec VP creative adv & mktg; acct dir; Jim Elms, Nike media dir. Headquarters Steve Siskind, VP-media & co-op adv. News Corp./2 Holt St., Sydney, N.S.W. Australia 2010/Phone: 61- Cole Haan: 1 Cole Haan Dr., Yarmouth, Maine 04096/Phone: Fox Kids Network (division of Fox Family Worldwide): 2-9288-3000. 10960 (207) 846-2500. Matthew Rubel, chmn, CEO & pres; Jim Wilshire Blvd, Los Angeles, Calif. 90024/Phone: (310) 235-5100. Clopton, VP-sls & mktg; Bill Zeitz, VP-brand mktg. News Corp./1211 Ave. of the Americas, New York, N.Y. Maureen Smith. Lloyd & Co., New York. Jodi Sweetbaum, acct exec. 10036/Phone: (212) 852-7000. Media buying: J. Walter Thompson, New York. Lily Katz, Media buying: Media Works, Boston. Debbie Haggerty, VP- media dir. media. Notes Fox News: Fiscal year ends June 30, but returns shown are for year ending 1211 Ave of the Americas, New York, N.Y. June 30, 2000. Earnings are operating profit after income tax and 10036/Phone: (212) 301-3000. Roger Ailes, chmn & CEO; Jack 36 Nissan Motor Co. abnormal items. Abernathy, exec VP; Paul Rittenberg, exec VP adv sls & mkt U.S. ad spending ($ in thousands) rsch. By media 2000 1999 % chg Personnel, brands, agencies Fox News, Fox News Channel: In-house. Jason Klarman, VP Magazine ...... $111,601 $109,394 2.0 Corporate: K. , chmn & CEO-News Corp.; mktg; Paul Rittenberg, exec VP adv sls & mkt rsch. Sunday magazine ...... 4,347 2,705 60.7 Mitch Stern, pres-Fox TV stations; Jane Friedman, pres & CEO- Newspaper ...... 23,459 60,462 -61.2 HarperCollins Publishers. Harper Collins Publishers: 10 E. 53rd St., New York, N.Y. National newspaper ...... 6,841 13,604 -49.7 10022/Phone: (212) 207-7000. Jane Friedman, pres & CEO; Glenn Outdoor ...... 11,883 11,305 5.1 Fox Cable Networks Group: 10201 W. Pico Blvd, Los Angeles, D’ Agnes, exec VP & chief operating officer; David Steinberger, Network TV ...... 151,265 163,949 -7.7 Calif. 90035/Phone: (310) 369-1000. Jeff Shell, pres & CEO; Lou pres, corp strategy & intl; Cathy Hemming, pres & publisher- Spot TV ...... 245,450 131,232 87.0 LaTorre, pres-ad sls. fX Networks: Peter Ligouri, pres-fX HarperCollins General Books Grp; Susan Katz, pres & publish- Syndicated TV ...... 18,929 6,074 211.6 Networks & Fox Movie Channel; Kevin Reilly, pres- er-HarperCollins Children’s Books; Bruce Ryskamp, pres & Cable TV networks ...... 37,733 28,220 33.7 Entertainment; Eric Shiu, VP-mktg & adv; Chris Carlisle, sr VP- CEO-. Network radio ...... 0 0 NA mktg & promo. Fox Movie Channel: Mike Basowski, mgr mktg Access Travel Guides, Armistead Press, Avon, Avon Classics, National spot radio ...... 2,472 1,887 31.0 ≺ Fox Sports Net: Tracy Dolgin, pres; Bob Thompson, pres. Cliff Street Books, Joanna Colter, Cryptonomic, Ecco, Eos, Internet ...... 4,530 2,274 99.2 National Geographic Channel: Laureen Ong, pres; Hilda Laura Geringer, Greenwillow, Harper Audio, Harper Business Measured media ...... 618,508 531,104 16.5 Chazanovitz, exec VP-mktg & new media; Richard Goldfarb, sr Books, Harper Collins Children’s Book, Harper Entertainment, Unmeasured media ...... 195,318 346,754 -43.7 VP-media sls; Russell Howard, VP-comms. Speedvision: Jim Harper Festivals Harper San Francisco, Harper Torch, Harper Total ...... 813,827 877,858 -7.3 Liberatore, pres. Fox Sports Digital Nets: David Nathanson, gm. Trophy, William Morrow, Perinnel, Perinnel Classics, By brand 2000 1999 % chg Trade Adv: Communications Trends, Atlanta. Annette Fine, PerfectBound eBooks, Quill, Rayo, ReganBooks, Tempest, Nissan vehicles ...... 489,351 420,975 16.2 VP acct svcs. Zonderman: In-house. Infiniti vehicles ...... 124,484 107,855 15.4 advertising age Leading National Advertisers 26

Sales & earnings ($ in millions) Consumer adv, Focus & Freshlook contact lenses, N. Amer. Personnel, brands, agencies Worldwide 2000 1999 % chg Lens bus unit: Publicis Mid America, Chicago. Leslie Roth, acct Corporate: David I. Fuente, chmn; M. Bruce Nelson, CEO; Sales ...... $55,172 $53,897 2.4 super. Robert Keller, pres-bus svcs grp; Monica Luechtefeld, exec VP, Earnings ...... 3,000 -6,171 NA Trade adv & media buying, N. Amer. Lens bus unit: Adair- e-commerce; Michael Haaf, exec VP-mktg. U.S. 2000 1999 % chg Greene, Atlanta. Kevin Roth, sr acct super. BBDO Worldwide, New York. Rich Kronengold, exec VP & Sales ...... 22,487 20,201 11.3 Consumer media buying, N. Amer. Lens bus unit: Optimedia chief mktg officer; Suzy Schwartz, sr VP & sr acct dir. Operating income ...... 1,363 788 73.0 International, New York. Greg Watkins, media planner. Direct mktg: Rapp Collins Worldwide, New York. Tim Searcy, sr VP-bus devel. Headquarters Gerber Life Insurance Co.: 66 Church St., White Plains, N.Y. Local mktg: MarketStar, Ogden, Utah. Stan Bassett, VP-inte- Nissan Motor Co./17-1, Ginza 6-chome, Chuo-ku, Tokyo, Japan 10601/Phone: (914) 761-4404. Peter Mendelson, VP-dir response grated mktg solutions. 104-8023/Phone: 81-3-3543-5523. mktg; Steve Hoose, purchasing mgr. Media svcs, bdcast: Media Planning Group, New York. Tom In-house. Stolfi, exec VP. Nissan North America/ 18501 S. Figueroa St., P.O. Box 191, Sports mktg: Marketing Arm, Dallas. Gregg Hamburger, exec Gardena, Calif. 90248-0191/Phone: (310) 532-3111. Novartis Animal Health U.S.: 3200 Northline Ave., Ste. 300, dir-consulting. Greensboro, N.C. 27408/Phone: (336) 387-1000. John Smith, VP- Notes mktg; Dennis Splawski, dir-mktg svcs. Fiscal year ended March 31, 2001. Interceptor heartworm medication, Program flea control, 28 J.C. Penney Co. Sentinel heartworm & flea control, Capstar flea control, Percorten- U.S. ad spending ($ in thousands) Personnel, brands, agencies V: Earle Palmer Brown, New York. Jonathan Fratteroli, sr mg ptnr By media 2000 1999 % chg Corporate: Yoshikazu Hanawa, chmn; Carlos Ghosn, pres & & co-pres; Lou Carvell, creative dir; Pete Beiro, media dir. Magazine ...... $20,056 $22,303 -10.1 CEO; Norio Matsumura, exec VP & pres-Nissan North Sunday magazine ...... 101 605 -83.3 America; Jed Connelly, sr VP-sales & mktg; John Rinek, dir- Novartis Consumer Health: 560 Morris Ave., Summit, N.J. Newspaper ...... 120,248 163,622 -26.5 media & agency mgmt; Jack Collins, VP-mktg & prod plng; 07901-1312/Phone: (908) 598-7600. Lynne Millheiser, sr VP-OTC National newspaper ...... 3,712 4,066 -8.7 Takeo Kitamura, VP-pricing, research & brand mgmt; Karen operations; David Yates, sr VP-Gerber; George Varjan, dir-media Outdoor ...... 1,268 1,446 -12.3 Gustafson, corp mgr-media; Lisa LaCasse, mgr-media plng. & adv svcs. Network TV ...... 148,717 114,657 29.7 Desenex, Dulcolax, Ex-Lax, Habitrol, Lamisil AT cream, Spot TV ...... 17,959 15,518 15.7 Infiniti Division: 18501 S. Figueroa St., Gardena, Calif. 90248- Maalox, Perdiem, Transderm Scop: Grey Worldwide, New York. Syndicated TV ...... 7,439 12,210 -39.1 0191/Phone: (310) 532-3111. Mark McNabb, VP & gm; Steve Kight, Milton Weinstock, exec VP; Mark Fabro, mgmt super. Cable TV networks ...... 28,055 23,870 17.5 dir-mktg. Tavist, Theraflu, Triaminic: Jordan McGrath Case & Network radio ...... 4,664 5,526 -15.6 TBWA/Chiat/Day, Los Angeles. Michael Allen, acct grp dir. Partners/Euro RSCG, New York. Barry Silverstein, exec VP. National spot radio ...... 11,823 10,490 12.7 Gerber baby food, Gerber Wellness: Noble & Associates, Internet ...... NA 1,652 NA Nissan Division: 18501 S. Figueroa St., Gardena, Calif. 90248- Chicago. Elizabeth Sanderson, VP & acct dir. Measured media ...... 364,041 375,965 -3.2 0191/Phone: (310) 532-3111. William Kirrane, VP & gm; Scott Media buying, Gerber baby food, Gerber Wellness: Initiative Unmeasured media ...... 647,184 654,077 -1.1 Fessenden, dir-mktg; Peter Goodwin, corp mgr-adv. Media North America, Chicago. Will Howard, gm. Total ...... 1,011,225 1,030,042 -1.8 TBWA/Chiat/Day, Los Angeles. Michael Allen, mg dir. Media buying-network TV: MindShare, New York. Marc By brand 2000 1999 % chg African-American adv: Carol H. Williams Advertising, Goldstein, pres-bdcast & prog. J.C. Penney stores ...... 305,195 299,603 1.9 Oakland, Calif. Marvin Winkfield, exec VP & client svcs dir. Media buying-cable, syndication, local media: Initiative Media Eckerd drug stores ...... 49,217 55,761 -11.7 Hispanic adv: Ornelas & Associates, Dallas. Maritere Navarro, North America, Los Angeles. William Formeca, dir. acct dir. Sales & earnings ($ in millions) Novartis Pharmaceuticals Corp.: 59 Route 10, East Hanover, N.J. Worldwide 2000 1999 % chg 07936/Phone: (973) 781-8300. Paulo Costa, pres & CEO; David Sales ...... $31,846 $31,743 0.3 55 Novartis Epstein, head-oncology bus unit; Larry Perlow, exec VP & gm- Earnings ...... -705 336 NA U.S. ad spending ($ in thousands) mature prods; Kurt Graves, VP-mass mktg, brand mgmt bus unit; U.S. 2000 1999 % chg By media 2000 1999 % chg Doug Saltell, VP-neuroscience bus unit; Debbie Dunsire, VP- Sales ...... 31,846 31,743 0.3 Magazine ...... $45,124 $36,072 25.1 oncology bus unit; Anthony Venditti, VP-new prod commer- Operating income ...... 178 853 -79.1 Sunday magazine ...... 1,258 2,886 -56.4 cialization; Barbara Rosengren, VP-new prod mktg. Division sales 2000 1999 % chg Newspaper ...... 2,015 1,192 69.1 Apligraf, Comtan, Exelon, Foradil, Lamisil, Miacalcin, J.C. Penney stores ...... 18,758 19,316 -2.9 National newspaper ...... 490 159 207.7 Trileptal: Integrated Communications Corp., Parsippany, N.J. Eckerd drug stores ...... 13,088 12,427 5.3 Outdoor ...... 90 93 -3.8 Steve Viviano, exec VP & dir of acct svcs. Network TV ...... 105,782 100,728 5.0 Neoral, Sandostatin, Sandoglobulin, STI (Glivec), Simulect, Headquarters Spot TV ...... 11,611 16,721 -30.6 Zomaril, Desferal, Certican: Integrated Communications Corp., J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024-3698/Phone: Syndicated TV ...... 27,347 30,358 -9.9 Lawrenceville, N.J. Jennifer Thompson, sr acct coordinator; (972) 431-1000. Cable TV networks ...... 50,780 44,570 13.9 Rich Minoff, sr VP-client svcs. Network radio ...... 0 376 NA Aredia, Zometa: Harrison & Star, New York. Doug Levy, grp Personnel, brands, agencies National spot radio ...... 6,304 4,708 33.9 acct super. Corporate: Allen Questrom, chmn & CEO; Vanesa Castagna, Internet ...... NA 578 NA Starlix, Elidel, Lescol, Lotensin, Lotrel, Famvir: Noesis exec VP & chief operating officer; Mike Taxter, sr VP & dir-J.C. Measured media ...... 250,801 238,441 5.2 Healthcare Interaction, Morristown, N.J. John Dillon, VP & acct Penney stores; John Budd, sr VP & chief marketing officer-J.C. Unmeasured media ...... 323,114 307,190 5.2 super. Penney stores & catalog; Patrick Conboy, VP & dir-strategic Total ...... 573,915 545,631 5.2 Diovan: Torre Lazur Healthcare Group, Parsippany, N.J. mktg; Todd Beurman, mg-natl adv; Stephanie Walton, mg-natl By brand 2000 1999 % chg Michelle Diamond-Sirota, sr VP & mgmt super. media; Merle Davidson, mg-local market media; Manny Lamisil foot spray ...... 64,571 29,362 119.9 Lamisil DTC: Lowe Lintas & Partners, New York. Elliot Fernandez, mg-multicultural & specialty mktg support; Tim Gerber baby food ...... 53,272 29,067 83.3 Dorfman, exec VP & acct dir. Chalmers, mg-packaging & labeling; Melanie Angerman, VP- Focus contact lenses ...... 19,818 20,007 -0.9 Ritalin: LMP Questar, New York. Kelly Black, acct super. Internet mktg. Maalox antacid ...... 18,986 26,656 -28.8 DDB Worldwide, Chicago & Dallas. Dick Rogers, pres-USA; Triaminic cold syrups ...... 17,405 20,393 -14.7 Don Hoffman exec VP-exec acct dir; David Polston, sr VP & Theraflu remedies ...... 13,651 11,408 19.7 89 Office Depot grp acct dir; Joyce Bruce, VP-client svc dir; Paul Brourman, sr U.S. ad spending ($ in thousands) VP-grp creative dir; Pat Dermody, pres-integration; Jeff Rezzuto, Sales & earnings ($ in millions) By media 2000 1999 % chg sr VP-grp acct dir; Angela Talley, grp plng dir. Worldwide 2000 1999 % chg Magazine ...... $2,427 $2,568 -5.5 Asian adv: interTrend, Torrance Calif. John Fox, pres & dir- Sales ...... $21,186 $21,500 -1.5 Sunday magazine ...... 0 0 NA client svcs; Rita Chang, acct dir. Earnings ...... 4,266 4,410 -3.3 Newspaper ...... 42,119 56,373 -25.3 Hispanic adv-creative: Cartel Creativo, San Antonio. Mario U.S. 2000 1999 % chg National newspaper ...... 631 1,639 -61.5 Aguilar, acct svc dir. Sales ...... 10,509 10,151 3.5 Outdoor ...... 309 511 -39.5 Hispanic adv-media buying: Amistad Media Group, Austin, Operating income ...... 1,464 1,437 1.9 Network TV ...... 53,775 28,478 88.8 Texas. David Flynn, mg dir. Division sales 2000 1999 % chg Spot TV ...... 2,412 3,786 -36.3 Local radio media svcs: DDB Worldwide, Dallas. Dale Travis, Pharmaceuticals ...... 10,421 10,116 3.0 Syndicated TV ...... 192 20 860.0 mg partner & media dir; Andy Rowe, grp media dir. Consumer health ...... 3,784 3,689 2.6 Cable TV networks ...... 15,800 11,802 33.9 Media buying-TV & network radio: OMD, New York. Dan Generics ...... 1,147 1,207 -5.0 Network radio ...... 0 0 NA Rank, mg ptnr-natl bdcast svcs; Sharon Cullen, TV grp dir; Animal health ...... 641 614 4.4 National spot radio ...... 1,078 1,987 -45.7 Natalie Swed-Stone, mg ptnr & sr VP-radio svcs. Internet ...... NA 2,627 NA Headquarters Measured media ...... 118,743 109,790 8.2 Eckerd Corp.: 8333 Bryan Dairy Rd., Largo, Fla. 33777/Phone: Novartis/Lischstrasse 35, Basel, Switzerland CH 4002/Phone: 41- Unmeasured media ...... 215,744 199,478 8.2 (727) 395-6000. Jeff Thompson, VP-mktg; Bob Dyer, dir-mktg & 61-324-1111. Total ...... 334,487 309,268 8.2 adv svcs; Mary Beth Fox, dir-adv & sls promos. By brand 2000 1999 % chg Backley & Gingrich, Cincinnati. Sam Gingrich, CEO. Novartis/556 Morris Ave., Summit, N.J. 07901/Phone: (908) 277- Office Depot office supply . . . . .118,689 107,040 10.9 5000. Sales & earnings ($ in millions) 6 PepsiCo Notes Worldwide 2000 1999 % chg U.S. ad spending ($ in thousands) Novartis spun off its agri-business unit in November 2000. Sales ...... $11,570 $10,272 12.6 By media 2000 1999 % chg Earnings ...... 49 258 -81.0 Magazine ...... $72,857 $61,304 18.8 Personnel, brands, agencies U.S. 2000 1999 % chg Sunday magazine ...... 4,429 1,352 227.6 Corporate: Daniel Vasella, chmn & CEO-Novartis A.G.; Terry Sales ...... 9,902 8,743 13.3 Newspaper ...... 6,638 3,031 119.0 Barnett, pres & CEO-Novartis corp. Division sales 2000 1999 % chg National newspaper ...... 1,099 272 304.2 North American retail ...... 6,488 5,893 10.1 Outdoor ...... 3,949 5,916 -33.3 CIBA Vision Corp.: 11460 Johns Creek Pkwy., Duluth, Ga. Business services group ...... 3,619 3,057 18.4 Network TV ...... 338,148 295,598 14.4 30097/Phone: (770) 476-3937. N. Amer. Lens bus unit: Steve International ...... 1,467 1,325 10.7 Spot TV ...... 93,409 84,822 10.1 Osbaldeston, pres; Thomas F. Steiner, sr VP-mktg. N. Amer. Syndicated TV ...... 49,751 67,250 -26.0 Lens Care bus unit: Pat Griffin, pres; Sharla Borghorst, VP- Headquarters Cable TV networks ...... 91,736 78,277 17.2 mktg. N. Amer. Surgical bus unit: Tom Kelly, head; Pat King, Office Depot/2200 Old Germantown Rd., Delray Beach, Fla. Network radio ...... 467 0 NA VP-mktg. 33445/Phone: 561-438-4800. National spot radio ...... 9,735 6,734 44.6 advertising age Leading National Advertisers 27

By media 2000 1999 % chg Materials, merch, & radio: TLP Inc., Dallas. Bob Schimbel, Consumer media svcs, all divs: Carat, New York. Charlie Internet ...... NA 581 NA pres. Rutman, pres-Carat USA. Measured media ...... 672,218 605,138 11.1 Media buying: OMD Worldwide, New York. Unmeasured media ...... 1,428,462 1,405,286 1.6 Adams USA: 400 Interpace Pkwy, Parsippany, N.J. 07054/Phone: Total ...... 2,100,680 2,010,424 4.5 Quaker Oats Co.: Quaker Tower, 321 N. Clark St., Chicago, Ill. (973) 540-2000. Alex Bachmann, pres; John Craig, pres-USA; By brand 2000 1999 % chg 60610/Phone: (312) 222-7111. Robert S. Morrison, chmn, pres & Tom McPartlin, dir-prod mgmt (dental care); Bob Hagen, dir- & soft drinks . .173,077 165,763 4.4 CEO; Sue Wellington, sr VP & pres-U.S. Beverages; Tom Fox, prod mgmt (new need states); John Wilson, dir-prod mgmt (fun Quaker foods ...... 130,365 151,226 -13.8 VP-sports mktg & ww beverages; Cindy Alston, VP-equity dev; & taste); Paul Wright, dir-prod mgmt (cough/throat care). Gatorade sports drinks ...... 94,305 81,736 15.4 Polly Kawalek, sr VP & pres-U.S. Foods; Margaret A. Stender, Body Smarts, Bubblicious, Burst, Certs, Clorets, Dentyne: Tropicana juices ...... 64,281 37,750 70.3 sr VP & pres Ready-to-Eat Cereals; Todd Magazine, VP-Ready- Bates USA, New York. Mark Morris, chmn-N Amer; Audrey Mountain Dew beverages ...... 56,721 37,147 52.7 to-Eat Cereals; Linda Caffarello, sr mgr-media svcs. Melofchik, sr VP-mgmt representative. potato chips ...... 28,371 0 NA Aunt Jemima pancake & syrup mix, Cap’n Crunch, Life, Chiclets, Halls, Trident: J. Walter Thompson USA, New York. Doritos snack chips ...... 26,900 28,479 -5.5 Quaker Grits, Quaker Toasted Oatmeal, 100% Natural cereals: Trish Dickson, dir in charge. Frito-Lay snacks ...... 21,556 26,959 -20.0 DDB Worldwide, Chicago. Tostitos tortilla chips ...... 17,258 28,383 -39.2 Golden Grain Products, Pasta-Roni, Rice-A-Roni, Near East: Agouron Pharmaceuticals: 10777 Science Center Dr, San Diego, Suissa Miller, Los Angeles. Meltem Ersoz, acct exec; Heather Calif. 92121-1111/Phone: (858) 622-3000. Catherine O’Connor, mgr- Sales & earnings ($ in millions) for PepsiCo Capsan, acct super. cons mktg. Worldwide 2000 1999 % chg Gatorade: DDB Worldwide, Chicago. CCA Advertising, New York. Mike Devlin, creative dir. Sales ...... $20,438 $20,367 0.3 Hispanic adv, Gatorade: Dieste & Partners, Dallas. Salma Gay media buying: In-house. Earnings ...... 2,183 2,050 6.5 Gottfried, acct dir; Edgar Cardoze, media dir. U.S. 2000 1999 % chg Media buying: OMD Worldwide, New York. Animal Health Group: 150 E. 42nd St, New York, N.Y. Sales ...... 13,179 11,772 12.0 10017/Phone: (212) 573-2323. James Jung Lee, VP-global mktg. Operating income ...... 2,909 2,501 16.3 South Beach Beverage Company: 40 Richards Ave, Norwalk, Colle & McVoy, Minneapolis. Kim Fox, sr VP. Division sales 2000 1999 % chg Conn. 06854/Phone: (203) 899-7111. John Bello, pres & CEO; Frito-Lay ...... 12,881 11,615 10.9 Tom Bene, chief operating officer; Janet Banker, CFO; Richard Corporate Communications Group: 235 E. 42nd St., New York, Pepsi-Cola ...... 5,131 4,376 17.3 MacLean, sr VP bus affairs; Renee Kasbar Coughlin, sr VP-mktg; N.Y. 10017/Phone: (212) 573-2323. Lou Clemente, exec VP-corp Tropicana ...... 2,426 2,253 7.7 Gil V. Fronzaglia, sr VP-opers & prod; Mike Joyce, adv & affairs. promo dir.. Gotham, New York. Liz Mason, acct super. Sales & earnings ($ in millions) for Quaker Oats Co. Sobe: Adrenaline Rush, Elixirs, Enlightenment, Exotic teas, Worldwide 2000 1999 % chg Fuel, Ice, Lizz Blizz, Lizard Fuel, Lizard Lightening, Love Bus Pfizer Pharmaceuticals Group: 235 E. 42nd St., New York, N.Y. Sales ...... $5,041 $4,725 6.7 Brew, Powerline, Sports System, Tsunami: Sierra 10017/Phone: (212) 573-2323. J. Patrick Kelly, sr VP-ww mktg, prod Earnings ...... 356 451 -21.1 Communications, Wilton, Conn. Phil Cheevers, exec VP. mgmt. U.S. 2000 1999 % chg Media buying: Performance Media, Wilton, Conn. Lisa Stack, Acupril, Accuretic, Loestrin, Pregabalin: Lally McFarland & Sales ...... 4,110 3,862 6.4 acct exec. Pantello Euro RSCG, New York. Doug Burcin, exec VP & dir Division sales 2000 1999 % chg client svcs; Nancy Morris, mgmt super-Estrostep, Loestrin; Tony Food ...... 2,937 2,883 1.9 Tropicana North America: 1001 13th Ave. E., Bradenton, FL Pisciotta, mgmt super-Acupro, Accurectic, Pregabalin; Kathy Beverages ...... 2,104 1,835 14.7 34208/Phone: (941) 747-4461. Brock Leach, pres & CEO; Roger Coogan, mgmt super-Pregabalin (US). Berdusco, sr VP, chief mktg officer & gm Ambient; Brenda Aricept: TBWA Health, New York. Jonathan Stinnett, acct dir. Headquarters Copple, VP-Chilled; Paul Smith, VP-Ambient; Cathy Dennett, Celebrex: J. Walter Thompson USA, New York. Cathy PepsiCo/Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) dir-mktg svcs. Lennox, dir in charge. 253-2000. BBDO Worldwide, New York. Diflucan, Estrostep, femhrt, Glucotrol XL, Viagra, Zithromax: Media buying: OMD Worldwide, New York. Cline, Davis & Mann, New York. Carol DiSanto, exec VP & dir- Notes client svcs. PepsiCo bought South Beach Beverage Co. in January 2001 and Lipitor: Merkley Newman Harty, New York. Peter Fekula, grp just completed its purchase of Quaker Oats Co. for $13.4 billion. 5 Pfizer acct dir. Pepsi won out over Coca-Cola Co. in the bid for Quaker. U.S. ad spending ($ in thousands) Relpax: D’Arcy Massius Benton & Bowles, New York. Nanette Quaker ad spending is consolidated into PepsiCo ad totals. Total By media 2000 1999 % chg Dufour, sr VP-mg dir. advertising for PepsiCo includes that of Quaker Oats Co., both Magazine ...... $181,922 $171,906 5.8 Zoloft, Zyrtec, Valdecoxib: Deutsch, New York. Theresa at the measured and unmeasured level. Financials are shown Sunday magazine ...... 3,777 15,166 -75.1 Renaud, sr VP & grp acct dir-Zyrtec; Adam Levine, exec VP & separately, however. Additionally, PepsiCo just reassigned Newspaper ...... 6,556 539 1117.1 acct dir-Zoloft & Valdecoxib. Tropicana, Aquafina and Quaker’s Ready-to-Eat cereals and National newspaper ...... 3,672 3,185 15.3 Gatorade in September. The new agencies are shown in the list- Outdoor ...... 130 66 95.8 Schick/Wilkinson Sword: 10 Leighton Rd, Milford, Conn. ing, but without executive responsibilities. Network TV ...... 364,820 364,704 0.0 06460/Phone: (203) 882-2100. Joe Lynch, pres; Al Robertson, VP- Spot TV ...... 49,819 59,059 -15.6 N Amer; Kristin Stevens, dir-mktg US, Canada. Personnel, brands, agencies Syndicated TV ...... 43,324 34,001 27.4 J. Walter Thompson USA, New York. Peter Grossman, dir in Corporate: Steve Reinemund, chmn & CEO; Robert S. Cable TV networks ...... 117,603 76,117 54.5 charge. Morrison, vice chmn-PepsiCo, Inc. & chmn, pres & CEO- Network radio ...... 19,439 11,805 64.7 Quaker Oats Co.. National spot radio ...... 5,767 1,426 304.4 Tetra: 210 Tabor Rd, Morris Plains, N.J. 07950/Phone: (973) 385- Internet ...... 6,228 1,254 396.6 2000. Harry O’Swath, pres. Frito-Lay: 7701 Legacy Dr., Plano, Texas 75024/Phone: (972) 334- Measured media ...... 803,057 739,229 8.6 Branding Iron, Irvington, N.Y. Perry Baldwin, pres. 7000. Al Bru, pres & CEO-Frito-Lay N. Amer; John Compton, Unmeasured media ...... 1,462,266 1,403,464 4.2 chief mktg officer Frito-Lay N. Amer. Total ...... 2,265,323 2,142,693 5.7 Warner Lambert Consumer Healthcare: 201 Tabor Rd, Morris Cheetos, Doritos, Fritos, Go Snacks, Lay’s, new products, By brand 2000 1999 % chg Plains, N.J. 07950/Phone: (973) 385-2000. Maurice Renshaw, pres; Rold Gold, retail theatre, Ruffles, 3D’s, Tostitos: BBDO Viagra impotence Rx ...... 89,484 53,044 68.7 Marc Robinson, pres, N Amer region; Paul Sturman, VP-mktg. Worldwide, New York. Tom Sebok, exec VP & mg dir; Lesli Zyrtec allergy rx ...... 60,158 57,068 5.4 Efferdent, ept, Listerine, Listerine PocketPaks, Lubriderm: J. Bilgor, sr VP & acct dir. Lipitor cholesterol Rx ...... 58,167 55,457 4.9 Walter Thompson USA, New York. Ellen Hyde, dir in charge. Hispanic adv: Dieste & Partners, Dallas. Tony Dieste, pres; Trident gum ...... 52,806 31,477 67.8 Actifed, Benadryl, Bonine, Desitin, Neosporin, Nix, Rolaids, Paul Traeger, acct super. Pfizer products ...... 47,362 63,263 -25.1 Sudafed, Visine, Zantac: Bates USA, New York. Mark Morris, Promotions: Frankel, Chicago. Pam Church, exec VP & dir Revolution pet Rx ...... 46,211 2,791 NA chmn-N Amer; Howard Courtemanche, exec VP & dir-client svcs. client svcs; Robert Balick, sr VP & exec creative dir; Kim Lloyd, Listerine mouthwash ...... 42,051 47,103 -10.7 Ben Gay, Cortizone, Plax, Unisom: Cline, Davis & Mann, sr VP & acct dir. Benadryl allergy Rx ...... 32,179 28,355 13.5 New York. Carol Di Santo, exec VP & dir-client svcs; Mark Sudafed 12-hour caplets ...... 31,758 24,545 29.4 Merriman, sr VP & mg dir. Frito-Lay Convenience Foods: 7701 Legacy Dr., Plano, Texas Diflucan vaginal yeast Rx . . . . .29,853 12,121 146.3 75024/Phone: (972) 334-7000. Al Bru, pres Frito-Lay N. Amer. Zantac 75 heartburn control . . .27,582 35,573 -22.5 Gatorade energy bar, Quaker Chewy Granola bars, Crispy Dentyne gum ...... 27,322 26,698 2.3 41 Pharmacia Corp. Mini snacks, Fruit & Oatmeal bars: BBDO Worldwide, Chicago. Schick razors ...... 25,559 24,951 2.4 U.S. ad spending ($ in thousands) Halls cough products ...... 23,166 20,226 14.5 By media 2000 1999 % chg Pepsi-Cola Co.: 700 Anderson Hill Rd., Purchase, N.Y. Aricept alzheimers Rx ...... 20,580 25,245 -18.5 Magazine ...... $48,006 $43,674 9.9 10577/Phone: (914) 253-2000. Gary Rodkin, pres & CEO-Pepsi- Lubriderm lotion ...... 20,302 21,230 -4.4 Sunday magazine ...... 3,538 10,239 -65.4 Cola, N. Amer.; Katie Lacey, VP-mktg-; Rick Rock, VP- Visine eye drops ...... 19,683 12,548 56.9 Newspaper ...... 739 2,778 -73.4 media & entertainment; Peter Thompson, CEO-Pepsi-Cola Neosporin ointment ...... 17,559 14,696 19.5 National newspaper ...... 94 1,246 -92.4 Beverages Intl; Massimo d’Amore, exec VP-Pepsi-Cola Intl; Certs mints ...... 17,342 16,787 3.3 Outdoor ...... 7 6 26.3 Dawn Hudson, sr VP-strat & mktg; David Burwick, VP-mktg Rolaids antacid tablets ...... 16,431 16,937 -3.0 Network TV ...... 95,640 58,246 64.2 & carbs; Dan Trott, VP-gen mgr, Pepsi-Lipton Tea Partnership; Ben Gay ointment ...... 11,312 10,103 12.0 Spot TV ...... 11,137 7,450 49.5 Rebecca Madeira, sr VP-public affairs; John Vail, dir-digital Syndicated TV ...... 33,217 11,173 197.3 media & mktg; Craig Coffey, VP-marketplace initiative devel; Sales & earnings ($ in millions) Cable TV networks ...... 54,002 37,611 43.6 Randy Melville, VP-ethnic. Worldwide 2000 1999 % chg Network radio ...... 905 425 113.1 Aquafina: Goodby, Silverstein & Partners, San Francisco. Sales ...... $29,574 $27,376 8.0 National spot radio ...... 6,784 7,285 -6.9 Code Red, Diet Mountain Dew, Mountain Dew, Diet Pepsi, Earnings ...... 3,726 4,952 -24.8 Internet ...... NA 301 NA Pepsi-Cola, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Diet U.S. 2000 1999 % chg Measured media ...... 254,071 180,434 40.8 Sierra Mist, Fruitworks, Mug Root Beer: BBDO Worldwide, Sales ...... 17,953 16,634 7.9 Unmeasured media ...... 471,845 335,092 40.8 New York. Jeff Mordos, chief operating officer; Cathy Israelevitz, Division sales 2000 1999 % chg Total ...... 725,916 515,525 40.8 sr VP-sr acct dir. Pharmaceuticals ...... 24,027 21,879 9.8 By brand 2000 1999 % chg Pepsi-Lipton Tea partnership, Lipton Brisk, Lipton Iced Tea, Consumer products ...... 5,547 5,497 0.9 Celebrex arthritis Rx ...... 78,258 27,867 180.8 Matika: J. Walter Thompson USA, New York. Stephanie Rogaine hair treatment ...... 42,068 21,199 98.4 Hancock, sr ptnr & mgmt dir. Headquarters Detrol bladder control Rx ...... 33,778 39,655 -14.8 African-American adv: UniWorld Group, New York. Gwen Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 573-2323. Roundup weed killer ...... 19,677 12,727 54.6 Singletary, grp acct dir. Pharmacia products ...... 13,540 6,201 118.4 Hispanic adv: Dieste & Partners, Dallas. Tony Dieste, pres; Personnel, brands, agencies Nasalcrom nasal spray ...... 11,785 18,159 -35.1 Roberto Siewczynski, sr acct dir. Corporate: Henry A. McKinnell, chmn & CEO. Ambien sleep Rx ...... 11,115 208 NA advertising age Leading National Advertisers 28

Sales & earnings ($ in millions) By brand 2000 1999 % chg Miller Brewing Co.: 3939 W. Highland Blvd., Milwaukee, Wis. Worldwide 2000 1999 % chg Merit cigarettes ...... 28,250 31,933 -11.5 53201/Phone: (414) 931-2000. Robert Mikulay, sr VP-mktg; Erv Sales ...... $18,144 $16,425 10.5 DiGiorno frozen pizza ...... 26,742 33,876 -21.1 Frederick, VP-brand mgmt; Steve Buerger, grp dir-media & Earnings ...... 717 1,378 -48.0 Life Savers candy ...... 26,063 20,933 24.5 event mktg; Rob Olejniczak, group dir-promo svcs. U.S. 2000 1999 % chg Planters snacks ...... 25,862 17,955 44.0 Foster’s Lager, Miller Genuine Draft, Miller Genuine Draft Sales ...... 10,538 9,108 15.7 Crystal Light drink mixes ...... 25,183 19,794 27.2 Light: J. Walter Thompson USA, Chicago. Ron Burns, pres- Division sales 2000 1999 % chg Oscar Mayer lunch meats . . . . .24,980 35,061 -28.8 global bus dir; Eric Lefton, grp mgmt dir. Pharmaceuticals ...... 12,651 11,177 13.2 Basic cigarettes ...... 24,643 30,750 -19.9 Icehouse, Miller Lite, Milwaukee’s Best, Molson, Red Dog: Agricultural ...... 5,493 5,248 4.7 Kool-Aid drink mixes ...... 23,676 19,655 20.5 Square One, Dallas. Jim Wegerbauer, acct dir. Cool Whip topping ...... 21,694 22,783 -4.8 Miller High Life: Wieden & Kennedy, Portland, Ore. Tom Headquarters Stove Top stuffing mix ...... 20,847 29,361 -29.0 Blessington, acct dir. Pharmacia Corp./100 Route 206 North, Peapack, General foods ...... 19,590 34,507 -43.2 Miller Lite: Ogilvy & Mather Worldwide, New York. Rick 07977/Phone: (908) 901-8000. Parliament cigarettes ...... 16,068 18,972 -15.3 Roth, sr ptnr & ww client svcs dir. Ice Breakers gum ...... 14,836 5,202 185.2 Hispanic adv: Latin Works, Los Angeles. Alejandro Ruelas, Personnel, brands, agencies Minute rice ...... 13,374 11,837 13.0 mg partner; Manny Flores, mg partner. Corporate: Fred Hassan, chmn & CEO; Carrie Cox, exec VP & Altoids candy ...... 12,957 13,137 -1.4 Hispanic adv: UnoCom (div of Square One), Dallas. Juan pres-global prescription bus; Stephen MacMillan, sector VP- Country Time drink mixes ...... 11,567 11,607 -0.3 Carlos Olivar, gm. global specialty ops. Breakstone’s dairy products . . . .11,323 8,654 30.8 Media buying: Starcom Worldwide, Chicago. Kathy Ring, Capri Sun fruit drinks ...... 10,935 11,758 -7.0 exec VP & chief mktg officer. Monsanto Co.: 800 N. Lindbergh Blvd., St. Louis, Mo. A-1 steak sauce ...... 10,677 10,546 1.2 63167/Phone: 314-694-1000. Frank V. Atlee III, chmn; Hendrik A. Camel cigarettes ...... 10,648 0 NA Philip Morris USA: 120 Park Ave., New York, N.Y. 10017/Phone: (917) Verfaillie, pres & CEO; Brett Begemann, VP-U.S. branded prods. Miracle Whip salad dressing . . . .10,073 27,838 -63.8 663-6000. Nancy Brennan-Lund, sr VP-mktg; Suzanne A. LeVann, Asgrow Seed, Bollgard, Bullet, Degree, Degree Xtra, DeKalb VP-Marlboro; Norma Suter, VP-premium & discount brands. Seed, Fargo, Harness, Harness Xtra, Hartz Seed, Lariat, Lasso, Sales & earnings ($ in millions) Parliament, corp affairs: Y&R Advertising, New York. Jane , Permit, Roundup Ready products, Roundup Ultra, Worldwide 2000 1999 % chg Brite, exec VP & mg ptnr. Roundup UltraMax, YieldGard: Osborn & Barr, St. Louis. Bob Sales ...... $80,356 $78,596 2.2 Basic, Benson & Hedges, Cambridge, Marlboro, Merit, Wilhelm, VP & grp acct dir. Earnings ...... 8,510 7,675 10.9 Virginia Slims, new products: Leo Burnett USA, Chicago. Tom U.S. 2000 1999 % chg Posilac 1 Step, DeKalb Choice Genetics: CORE, St. Louis. J.C. Dudreck, exec VP. Dillon, ptnr. Sales ...... 43,951 40,287 9.1 Operating income ...... 9,264 8,495 9.1 Pharmaceuticals Division: 100 Route 206 North, Peapack, NJ Division sales 2000 1999 % chg 3 Procter & Gamble Co. 07977/Phone: (908) 901-8000. Terry Stecz, pres-U.S. cons health- Tobacco ...... 49,032 47,102 4.1 U.S. ad spending ($ in thousands) care; Hal Russo, grp dir-mktg svcs; Bruce Lifka, dir-mkt rsch & Food ...... 26,532 26,797 -1.0 By media 2000 1999 % chg cons affairs; Ellen Geisel, VP-cons comms; Sharon Fairley, dir- Beer ...... 4,375 4,342 0.8 Magazine ...... $448,565 $462,910 -3.1 DTC comms. Financial services ...... 417 355 17.5 Sunday magazine ...... 33,996 16,831 102.0 Activella, CeeOn lenses, Healon5, Snet2: Pace, Parsippany, N.J. Christie Vanderhoff, acct exec. Headquarters Newspaper ...... 12,930 13,339 -3.1 National newspaper ...... 2,174 2,174 0.0 Ambien & media buying-Arthrotec, DayPro: Abelson-Taylor, Philip Morris Cos./120 Park Ave., New York, N.Y. 10017- Outdoor ...... 11,067 11,365 -2.6 Chicago. Jay Carter, sr VP & client svcs dir; Marianne Appel, 5592/Phone: (212) 880-5000. acct dir. Network TV ...... 495,790 640,369 -22.6 Arthrotec, DayPro, Zyvox: Torre Lazur McCann Healthcare, Notes Spot TV ...... 100,859 120,675 -16.4 Syndicated TV ...... 130,223 162,263 -19.7 Parsippany, N.J. Pegi Wieczorek, VP & dir-global bus unit. Philip Morris purchased the No. 100 LNA company of 1999, Cable TV networks ...... 259,755 298,568 -13.0 Camptosar: Advanced Therapeutics Group, New York. John Nabisco Group Holdings Corp., and merged it into Kraft Foods, Network radio ...... 26,411 10,266 157.3 Timmins, acct VP. which PM spun off in an initial public offering in June 2001 National spot radio ...... 10,034 10,839 -7.4 Celebrex-arthritis, Depo Provera, Lunelle: Lyons Lavey Nickel although retaining 84% ownership. Swift, New York. Joyce Valk Raczko, sr VP & mgmt grp super. Internet ...... 10,404 8,220 26.6 Celebrex-oncology: Klemtner Advertising, New York. Heather Personnel, brands, agencies Measured media ...... 1,542,207 1,757,819 -12.3 Hamilton, acct dir. Corporate: Geoffrey Bible, chmn & CEO; William Webb, chief Unmeasured media ...... 821,329 936,157 -12.3 Cortaid, Dramamine, Kaopectate, Pediacare: Avrett, Free & operating officer. Total ...... 2,363,536 2,693,976 -12.3 By brand 2000 1999 % chg Ginsberg, Coral Gables, Fla. Frank Ginsberg, chmn & CEO. Leo Burnett USA, Chicago. Covera, Pletal: Rubin Ehrenthal & Associates, New York. Olay beauty products ...... 124,962 163,484 -23.6 Linda Gill, exec VP & mg dir. Kraft Foods: 3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) Tide laundry detergent ...... 75,919 92,098 -17.6 Detrol: Saatchi & Saatchi Healthcare, New York. Marcie 646-2000. Betsy D. Holden, co-CEO, Kraft Foods, and pres & Crest dental products ...... 75,563 93,188 -18.9 Kazdin, grp comms dir. CEO, Kraft Foods North America; David S. Johnson, grp VP- Cover Girl cosmetics ...... 57,709 64,755 -10.9 Edronax, Genotropin, Mirapex, Somavert: Sudler & Kraft Foods North America and pres, beverages, desserts & Post; Febreze fabric refresher ...... 56,244 53,514 5.1 Hennessey, New York. Denise Castetter, sr VP; Colleen Michael B. Polk, grp VP-Kraft Foods North America, Nabisco Always feminine products . . . . .49,665 53,504 -7.2 Haggerty, acct exec. Biscuit & Snacks Group; Richard G. Searer, grp VP-Kraft Foods Pantene haircare ...... 49,519 71,315 -30.6 Nasalcrom, Rogaine: Jordan McGrath Case & Partners/Euro North America and pres, Oscar Mayer, pizza and Food Service Iams pet food ...... 48,085 8,584 460.2 RSCG, New York. Robert Wilock, grp dir. Group; Kevin R. Scott, exec VP-Kraft Foods North America and Bounce fabric softener ...... 48,005 27,392 75.2 Nicotrol: Bozell Global Healthcare, Fort Lee, N.J. Nick Maiale, gm-Boca Foods; Mary Kay Haben, grp VP-Kraft Foods North coffee ...... 44,523 61,411 -27.5 pres. America and pres, Kraft cheese, meals and enhancers; Paula A. Bounty paper towels ...... 38,577 53,367 -27.7 Parecoxib, Tifacogin, Valdecoxib: Lally, McFarland & Pantello, Sneed, grp VP-Kraft Foods North America and pres, e-com- Tampax tampons ...... 37,551 37,355 0.5 New York. Anne Cunney, exec VP & mg dir. merce & mktg svcs divs; Don Miceli, VP-media svcs; Barbara Downy Care fabric softners . . . .36,679 53,474 -31.4 Xalatan: Lowe-McAdams, New York. Meg Coogan, gm. Ford, VP-adv svcs; Eric Leininger, sr VP-mktg svcs. Physique haircare ...... 35,887 1,658 NA Direct mktg: Draft Worldwide, Chicago. Ellen Miller, pres- Altoids: Leo Burnett USA, Chicago. Myron Lyskanycz, exec Dryel home dry cleaning ...... 35,305 33,836 4.3 healthcare. VP & mg acct dir. Cascade dishwasher det ...... 32,587 26,392 23.5 DTC dir response: Wunderman, New York. David Sable, Balance Bar, Capri Sun, Country Time, Crystal Light, Kool- Swiffer dust cloth kit ...... 32,420 33,482 -3.2 pres-New York. Aid, Maxwell House, Post cereals, Tang, Yuban: Ogilvy & Mather Pampers diapers ...... 30,311 69,875 -56.6 Media buying: MediaCom, New York. Jon Mandel, chief nego- Worldwide, New York. Rick Roth, sr ptnr & ww client svcs dir. Pringles chips ...... 29,453 55,863 -47.3 tiating oficer. Breakstone’s, Cheez Nips, Cheez Whiz, Claussen pickles, Secret deodorant ...... 28,847 29,986 -3.8 Freshmade Creations, Grey Poupon, Knudsen dairy prods, Kraft Mr. Clean cleaner ...... 28,789 11,336 154.0 brand natural cheese, Kraft 2% Milk Singles, Kraft Deli Deluxe Puffs facial tissue ...... 28,075 26,714 5.1 2 Philip Morris Cos. Slices, Kraft Dips, Kraft Grated Parmesan, Kraft Mayo, Kraft Head & Shoulders haircare . . . .26,743 38,637 -30.8 U.S. ad spending ($ in thousands) Natural Cheese Cubes, Kraft Natural Shredded cheese, Kraft Pert haircare ...... 25,541 39,611 -35.5 By media 2000 1999 % chg Singles, Lite ‘n Lively, Louis Rich, Lunchables, Miracle Whip, Procter & Gamble corporate . . .25,152 12,143 107.1 Magazine ...... $592,791 $479,158 23.7 Nabisco new products, Oscar Mayer meats, Oscar Mayer talent Old Spice deodorant ...... 24,931 15,889 56.9 Sunday magazine ...... 17,439 26,245 -33.6 search promo, Philadelphia cream cheese, Philadelphia Snack Charmin bathroom tissue ...... 24,471 37,621 -35.0 Newspaper ...... 36,363 11,560 214.6 Bars, Polly-O Italian cheeses, Ritz crackers, Ritz International, Sunny Delight fruit drink ...... 24,152 20,969 15.2 National newspaper ...... 8,414 2,475 239.9 Triscuit, Wheat Thins: J. Walter Thompson USA, Chicago. Ron Dawn dishwashing liquid ...... 23,850 27,253 -12.5 Outdoor ...... 35,441 47,586 -25.5 Burns, pres-global bus dir; Brian Heffernan, pres, JWT Chicago; Vicks cold & sinus remedies . . .22,754 30,208 -24.7 Network TV ...... 511,463 486,014 5.2 Tim Scott, grp mgmt dir; Jean McLaren, grp mgmt dir. Cheer laundry detergent ...... 22,326 26,801 -16.7 Spot TV ...... 189,129 208,003 -9.1 Athenos, Boca Burger, Bull’s Eye BBQ sauce, California Pizza NyQuil remedies ...... 21,943 26,261 -16.4 Syndicated TV ...... 105,244 92,969 13.2 Kitchen pizza, Chips Ahoy!, Cool Whip, CremeSavers, Fit produce rinse ...... 20,811 630 NA Cable TV networks ...... 229,067 189,467 20.9 DiGiorno, Fig Newtons, Fruit Snacks, General Foods Luvs diapers ...... 20,288 35,948 -43.6 Network radio ...... 16,642 3,548 369.1 International Coffees, Gevalia Kaffe, Good Seasonings, Gummi Pur water filter system ...... 19,104 10,913 75.1 National spot radio ...... 19,876 11,447 73.6 Savers, Handi-Snacks, Honeymaid Grahams, Jack’s pizza, Jell-O, Gain laundry detergent ...... 18,426 22,141 -16.8 Internet ...... 8,085 873 826.1 Kraft BBQ sauce, Kraft Deluxe/Light Deluxe & cheese, Pepto-Bismol antacid ...... 17,716 23,300 -24.0 Measured media ...... 1,769,955 1,559,344 13.5 Kraft Easy Mac macaroni & cheese, Kraft macaroni & cheese, Vidal Sassoon styling products . .16,269 1,411 NA Unmeasured media ...... 832,920 967,956 -14.0 Kraft pourable salad dressings, LifeSavers, Minute Rice, Nutter Scope mouthwash ...... 16,237 33,680 -51.8 Total ...... 2,602,875 2,527,300 3.0 Butter, Oreo, Planters nuts, Seven Seas, Shake ‘n Bake, Eukanuba pet food ...... 16,004 3,054 424.0 By brand 2000 1999 % chg SnackWell’s, Grocery Partnership, Stove Top Stuffing, Zest deodorant soap ...... 15,156 588 NA Philip Morris corporate ...... 316,200 151,991 108.0 Stove Top Oven Classics, Teddy Grahams, pizza, Fixodent denture adhesive . . . . .14,236 31,814 -55.3 Kraft foods ...... 184,208 157,815 16.7 Velveeta: FCB Worldwide, Chicago and New York. Joan Black, Metamucil laxative ...... 12,989 15,300 -15.1 Miller beers ...... 167,760 147,451 13.8 exec VP & ww grp acct dir-Kraft; Mel Sokotch, exec VP & ww DayQuil cold remedies ...... 12,696 14,593 -13.0 Post cereals ...... 142,292 141,935 0.3 acct dir-Nabisco & Kraft International. ...... 11,493 14,715 -21.9 Nabisco snacks ...... 115,065 95,144 20.9 Baker’s chocolate, Terry’s, Toblerone: Y&R Advertising, New Vidal Sassoon shampoo ...... 10,099 6,692 50.9 Marlboro cigarettes ...... 94,265 94,931 -0.7 York. James Decker, acct dir. Maxwell House coffee ...... 57,686 52,413 10.1 Hispanic consumer promo: Grupo Samba, Dallas. Stephanie Sales & earnings ($ in millions) Jell-O desserts ...... 56,290 68,304 -17.6 Leichnan, promo dir. Worldwide 2000 1999 % chg Virginia Slims cigarettes ...... 40,085 30,439 31.7 Media buying & plng: MediaVest, New York. Ed Gentner, sr Sales ...... $39,244 $39,951 -1.8 Philadelphia cream cheese . . . .33,522 18,065 85.6 VP & grp dir-natl bdcast. Earnings ...... 2,922 3,542 -17.5 advertising age Leading National Advertisers 29

U.S. 2000 1999 % chg By media 2000 1999 % chg Hispanic adv: Latin Works, Austin, Texas. Manuael Flores, Sales ...... 20,334 20,038 1.5 Measured media ...... 157,899 131,533 20.0 CEO. Operating income ...... 3,340 3,006 11.1 Unmeasured media ...... 178,056 148,324 20.0 Media buying-cable, syndication, magazine: Advanswers, St. Division sales 2000 1999 % chg Total ...... 335,955 279,857 20.0 Louis. D. Stork, pres; J. Rousseau, sr VP-exec dir; L. Zobrist, Paper ...... 11,991 12,044 -0.4 By brand 2000 1999 % chg VP-proj dir; B. Drier, VP-dir synd/natl cable. Fabric & home care ...... 11,660 12,157 -4.1 Qwest telephone services . . . .149,357 126,989 17.6 Media buying-network TV: Schulman/Advanswers, New Beauty care ...... 7,257 7,389 -1.8 York. Tom DeCabia, exec VP & gm. Health care ...... 4,353 3,909 11.4 Sales & earnings ($ in millions) Food & beverage ...... 4,139 4,634 -10.7 Worldwide 2000 1999 % chg Sales ...... $16,610 $13,182 26.0 96 Reckitt Benckiser Headquarters Earnings ...... -81 1,342 NA U.S. ad spending ($ in thousands) Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Division sales 2000 1999 % chg By media 2000 1999 % chg Ohio 45202/Phone: (513) 983-1100. Commercial services ...... 7,424 4,689 58.3 Magazine ...... $55,080 $68,819 -20.0 Consumer & small business . . . . .6,372 5,571 14.4 Sunday magazine ...... 262 250 4.7 Notes Directory services ...... 1,530 1,436 6.5 Newspaper ...... 101 0 NA Fiscal year ended June 30, 2001. National newspaper ...... 0 0 NA Headquarters Outdoor ...... 8 15 -50.0 Personnel, brands, agencies Qwest Communications International/1801 California St., Network TV ...... 59,453 91,399 -35.0 Corporate: A.G. Lafley, pres & chief exec; John E. Pepper, Denver, Colo. 80202/Phone: (303) 992-1400. Spot TV ...... 11,045 15,430 -28.4 chmn; James R. Stengel, global mktg officer. Syndicated TV ...... 12,706 7,720 64.6 Alldays, Always, Charmin, Crest prods, Dawn, DayQuil, Personnel, brands, agencies Cable TV networks ...... 31,091 25,215 23.3 Fixodent, Folgers, Metamucil, Millstone, NyQuil, Pampers, Corporate: Joseph P. Nacchio, chmn & CEO; Afshin Mohebbi, Network radio ...... 3,467 1,881 84.3 Pampers Baby Fresh wipes, Pepto-Bismol, Prilosec, Pravachol, pres & chief operating officer; Joel Arnold, exec VP-global bus National spot radio ...... 300 288 4.4 Puffs, Scope, Swiffer, Tempo, Thermacare, Vicks Formula mkts; Clifford S. Holtz, exec VP-small bus mkts; Annette Jacobs, Measured media ...... 173,512 211,016 -17.8 44/Pediatric 44, Vicks VapoRub: D’arcy Masius Benton & exec VP & pres-wireless; James A. Smith, exec VP-natl cons Unmeasured media ...... 115,674 103,933 11.3 Bowles, New York. Carol Miller, mg dir-DayQuil, Formula mkts; George A. Burnett, chief mktg officer. Total ...... 289,186 314,949 -8.2 44/Pediatric 44, NyQuil, Vicks VapoRub; Gail Hollander, mg dir- Bus svcs, corp branding: J. Walter Thompson Co., New York. By brand 2000 1999 % chg Crest, Pravachol, Thermacare, Prilosec; Katie Bury, mg dir- Andrew Fenning, acct dir. Lysol cleaning products ...... 52,650 47,009 12.0 Alldays, Always; Marjorie Porter, mg dir-Charmin, Puffs, Consumer, directory, small bus, wireless: DDB Worldwide, French’s mustard ...... 16,102 14,056 14.6 Pampers, Tempo; Maureen Moore, mg dir-Folgers, Millstone; Chicago. Michael Bollinger, sr VP & grp acct dir. Resolve carpet cleaner ...... 13,508 18,986 -28.9 Peter Hubbell, mg dir-Dawn, Fixodent, Swiffer. Bdcast media buying: OMD USA, New York. Cindy Media buying, Alldays, Always, Charmin, Crest prods, Dawn, Clements, dir-local bdcast. Sales & earnings ($ in millions) DayQuil, Fixodent, Folgers, Metamucil, Millstone, NyQuil, Media svcs, newspaper: Newspaper Services of America, Worldwide 2000 1999 % chg Pampers, Pampers Baby Fresh wipes, Pepto-Bismol, Prilosec, Downers Grove, Ill. Wally Zurek, client svcs dir. Sales ...... $4,867 $5,131 -5.1 Pravachol, Puffs, Scope, Swiffer, Tempo, Thermacare, Vicks Earnings ...... 314 -37 NA Formula 44/Pediatric 44, Vicks VapoRub: MediaVest, New York. U.S. 2000 1999 % chg Donna Salvatore, CEO. 65 Ralston Purina Co. Sales ...... 1,462 1,248 17.1 Bounty, Era, Zest: Jordan McGrath Case & Partners, New U.S. ad spending ($ in thousands) Operating income ...... 608 200 204.0 York. Angela Pasqualucci, exec VP & grp dir-Bounty, Era, Zest; By media 2000 1999 % chg Division sales 2000 1999 % chg Melissa Schulz, VP & mgmt super, Zest & Era; Melissa Schilling, Magazine ...... $36,063 $39,454 -8.6 Household, health acct super-Bounty. Sunday magazine ...... 2,003 148 NA & personal care ...... 4,495 4,684 -4.0 Cascade, Dreft, Eukanuba pet food, Head & Shoulders, Head Newspaper ...... 218 255 -14.3 Food ...... 309 301 2.7 & Shoulders Refresh, Iams pet food, Olay, Old Spice deodorant National newspaper ...... 48 624 -92.3 & fragrance, Physique styling prods, Safeguard personal care, Outdoor ...... 37 896 -95.8 Headquarters Sunny Delight, Tide detergents: Saatchi & Saatchi, New York. Network TV ...... 52,865 45,720 15.6 Reckitt Benckiser/103-105 Bath Road, Sloth, Berkshire, U.K. SL1 Scott Tegethoff, sr VP & strategic comms dir; Christine Lamson, Spot TV ...... 1,860 5,806 -68.0 3UH/Phone: +44 (0) 1753 217 800. VP & assoc comms dir; John Cochary, VP & assoc comms dir; Syndicated TV ...... 7,771 12,600 -38.3 Scott Downs, assoc media dir. Cable TV networks ...... 36,197 23,591 53.4 Reckitt Benckiser/1655 Valley Rd., Wayne, N.J. 07470-0943/Phone: Cover Girl cosmetics, Crisco (shortening and oils), Downy Network radio ...... 1,601 864 85.3 (973) 633-3600. fabric conditioners (liquid and sheets), Febreze, Giorgio/Beverly National spot radio ...... 1,791 783 128.8 Hills fine fragrances, Hugo Boss, , Joy, Laura Biagiotti, Mr. Internet ...... NA 1,448 NA Personnel, brands, agencies Clean, Olean, Pantene haircare line, Pringles, Sure: Grey Measured media ...... 140,455 132,187 6.3 Corporate: Bart Becht, CEO & member mgmt bd; Colin Day, Worldwide, New York. Neil Kreisberg, grp exec VP & exec mg Unmeasured media ...... 327,727 315,906 3.7 cfo; Elio Leoni-Sceti, exec VP-category devel; Tom Corran, sr dir; David Freilicher, exec VP; Gloria Appel, exec VP; State Total ...... 468,182 448,093 4.5 VP-corp comms. Lawrence, exec VP; Robert Montagnese, exec VP. By brand 2000 1999 % chg Cover Girl cosmetics, Crisco (shortening and oils), Downy Purina pet food ...... 100,545 95,711 5.1 Reckitt Benckiser North America: 1655 Valley Rd., Wayne, N.J. fabric conditioners (liquid and sheets), Febreze, Giorgio/Beverly Tidy Cat litter ...... 16,740 8,480 97.4 07470-0943/Phone: (973) 633-3600. Jared Ahmed, pres-N. Amer., Hills fine fragrances, Hugo Boss, Jif, Joy, Laura Biagiotti, Mr. Pro Plan pet food ...... 13,102 12,315 6.4 household; Elliott Penner, pres-N. Amer., food products. Clean, Olean, Pantene haircare line, Pringles, Sure: MediaCom, d-con, Easy-off, Electrasol, Jet-Dry, Lime Away, Lysol, Mop & New York. Alec Gerster, chmn; Dene Callas, co-mng dir-U.S.; Sales & earnings ($ in millions) Glo, Old English, Resolve, Rid-X, Spray N Wash, Wizard, Jonathan D. Mandel, co-mng dir-U.S.; Deb Harris, sr VP & grp Worldwide 2000 1999 % chg Woolite: McCann-Erickson Worldwide, New York. Claire dir-Procter & Gamble. Sales ...... $2,763 $2,690 2.7 Roundal, exec VP & acct grp mgmt. Pur water filters: Saatchi & Saatchi, Los Angeles. Emily Weiss, Earnings ...... 530 505 5.0 Cattlemen’s, Frank’s RedHot sauce, French’s Grill & Glaze, sr VP & media dir. U.S. 2000 1999 % chg French’s Mustards, French’s Taste Toppers: Agency in review. Media plng & print, out-of-home media buying, Cheer, Dryel, Sales ...... 2,233 2,204 1.3 Media plng & buying: Media Planning, New York. Suzann Gain detergent, Gain Hispanic, Luvs Diapers, Max Factor, Operating income ...... 548 534 2.6 Ziv, sr VP-assc mg dir plng. Noxzema Skin Care prods, Pert Plus shampoo, Secret antiper- spirant, Tampax (Global), Vidal Sassoon (Global): Starcom Headquarters Worldwide, Chicago. Jill Vanatta, VP, media dir. Ralston Purina Co./1 Checkerboard Square, St. Louis, Mo. 80 Safeway Consumer Print AOR, Dryel, Gain detergent, Luvs Diapers, 63164/Phone: (314) 982-1000. U.S. ad spending ($ in thousands) Max Factor, Noxzema skin care prods, Pert Plus shampoo, By media 2000 1999 % chg Secret antiperspirant, Tampax (Global), Vidal Sassoon (Global): Notes Magazine ...... $555 $669 -17.0 Leo Burnett USA, Chicago. Deb Boyda, sr VP & acct dir; Fiscal year ended September 30, 2000. Sunday magazine ...... 22 7 202.8 Catherine Guthrie, exec VP & mg dir; Chris Lindbald, sr VP & Newspaper ...... 47,133 50,416 -6.5 acct dir. Personnel, brands, agencies National newspaper ...... 0 0 NA African-American adv, Crest, Tide: Burrell Communications Corporate: W.P. McGinnis, CEO. Outdoor ...... 290 556 -47.9 Group, Chicago. Yvette Fisher, VP & client svc dir. Network TV ...... 0 0 NA Hispanic adv, Gain detergent, Tampax: Lapiz, Chicago. Ralston Purina North America: 1 Checkboard Square, St. Louis, Spot TV ...... 27,769 25,200 10.2 Delores Kunda, sr VP & pres Mo. 63164/Phone: (314) 982-1000. T.E. Block, chief operating offi- Syndicated TV ...... 0 66 NA cer-N. Amer. pet products; S.L. Crimmins, VP-pet food mktg; Cable TV networks ...... 22 0 NA Michael Crawford, VP-dry dog food mktg; J.T. Quinn, VP-cat Network radio ...... 0 0 NA 87 Qwest food/snacks mktg; J.A. Hellinger, dir & VP-influential mktg National spot radio ...... 14,491 7,832 85.0 &sls. Measured media ...... 90,282 84,746 6.5 Communications Fit ’n Trim, Pro Plan, Purina brand, Special Care: CheckMark Unmeasured media ...... 307,436 288,583 6.5 Communications (in-house), St. Louis. T.E. Touhill, exec VP; J. Total ...... 397,718 373,328 6.5 International L. Lucas, gen mg; S. R. Hall, dir-plng, strategy & devel; C. H. By brand 2000 1999 % chg U.S. ad spending ($ in thousands) Schmiz, vp & exec creative dir. Safeway food stores ...... 36,196 30,866 17.3 By media 2000 1999 % chg Cat Chow, Cat Chow Mature, Kitten Chow, : Vons food stores ...... 18,716 22,565 -17.1 Magazine ...... $3,156 $2,677 17.9 Avrett, Free & Ginsberg, New York. F. Ginsberg, chm, ceo & Dominicks food stores ...... 13,189 1,258 948.6 Sunday magazine ...... 215 0 NA creative dir. Newspaper ...... 51,182 41,273 24.0 Purina ONE (dog/cat): Lowe Lintas & Partners, New York. Sales & earnings ($ in millions) National newspaper ...... 1,475 1,540 -4.2 , Dog Chow Senior, Puppy Chow, Pet Treats, Worldwide 2000 1999 % chg Outdoor ...... 411 1,751 -76.5 Beneful: Fallon Minneapolis, Minneapolis. Patrick R. Fallon, chm. Sales ...... $31,977 $28,860 10.8 Network TV ...... 3,634 48 NA Vet (CNM): Colle & McVoy, Minneapolis. Jim Bergesen, chmn Earnings ...... 1,092 971 12.5 Spot TV ...... 66,742 59,158 12.8 & CEO. U.S. 2000 1999 % chg Syndicated TV ...... 268 5 NA Tidy Cat: Berlin, Cameron & Partners, New York. Andy Sales ...... 28,534 25,535 11.7 Cable TV networks ...... 9,190 6,783 35.5 Berlin, pres. Network radio ...... 0 0 NA African-American adv: E. Morris Communications, Chicago. Headquarters National spot radio ...... 21,627 17,006 27.2 Eugene Morris, pres & CEO; Angela Faison, dir; Leslie Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588- Internet ...... NA 1,292 NA Demourelle, acct super. 3229/Phone: (925) 467-3000. advertising age Leading National Advertisers 30

Notes Ambi-Pur, Behold, Endust, Kiwi Shoe Care, Ty-D-Bol: Grey Division sales 2000 1999 % chg Safeway operates under its name in western, Midwestern and Worldwide, New York. Ken Levy, exec VP. Directory advertising ...... 4,439 4,266 4.1 mid-Atlantic regions, and owns regional supermarket chains, Media svcs: Starcom Worldwide, Chicago. Deb Medsker, VP, Long distance service ...... 3,178 3,485 -8.8 Vons in California, Dominick’s in Chicago, Carr-Gottstein in media dir; Natalie Conway, media dir. Alaska, Genuardi’s in the East, and Randall’s in Texas. Headquarters Sara Lee Intimates & Underwear: 1000 E. Hanes Mill Road, SBC Communications/175 E. Houston St., San Antonio, Texas Personnel, brands, agencies Winston-Salem, N.C. 27105/Phone: (336) 519-8080. Paul J. Lustig, 78205/Phone: (210) 821-4105. Corporate: Steven A. Burd, chmn, pres & CEO; Richard W. exec VP-Sara Lee corp & CEO-Sara Lee intimates & underwear; Dreiling, exec VP-mktg, manufacturing & distribution; Michael Bob Scott, VP-mktg Hanes, Hanes Her Way & Just My Size; Personnel, brands, agencies Minasi, VP-adv. Jennifer Armstrong, VP-mktg Bali, Barely There & Wonderbra; Corporate: Edward E. Whitacre, Jr., chmn & CEO; Linda Mills, Dailey & Associates, Los Angeles. John Stranger, sr VP & Howard Upchurch, VP-mktg L’eggs & Hanes Hosiery; Gail sr exec VP-corp comms; Charlene Lake, VP-adv; Tom Moudry, mgmt super. Conner, VP-mktg Playtex; Doug Jotcham, VP-mktg Hanes Her VP & sr creative dir. Way & Lovable Bras; John Ceneviva, VP-mktg Sara Lee socks; Ameritech, Pacific Bell, Nevada Bell, SNET, Southwestern Sidney Falken, sr VP-mktg Sara Lee underwear; Meg Marion, Bell, consumer, brand adv: Goodby, Silverstein & Partners, San 51 Sara Lee Corp. VP-mktg Hanes Beefy-T. Francisco. John Elder, acct dir. U.S. ad spending ($ in thousands) Bali, Barely There, Wonderbra: Shahid & Co., New York. Sam Business to business adv: Rodgers-Townsend, St. Louis. Gary By media 2000 1999 % chg Shahid, pres. Shipper, acct dir. Magazine ...... $43,026 $58,825 -26.9 Champion, Champion Jogbra, L’eggs, L’eggs Sheer Energy, Direct mktg: Rapp Collins Worldwide, Dallas. Greg Banks, Sunday magazine ...... 2,437 931 161.6 L’eggs Silken Mist: Mullen/LHC, Winston-Salem, N.C. Brad relationship mg. Newspaper ...... 2,412 3,675 -34.4 Bennett, VP & acct dir. Media buying, consumer adv: GSD&M, Austin, Texas. Mary National newspaper ...... 2,044 1,734 17.9 Playtex Apparel: Kraftworks, New York. Neal Kraft, pres. Honan, media dir. Outdoor ...... 158 229 -31.2 Just My Size: Temerlin-McClain, Dallas. Malcolm Mace, exec Hispanic adv: LatinWorks, Austin, Texas. Alejandro Ruelas, Network TV ...... 45,177 56,022 -19.4 VP. mg ptnr. Spot TV ...... 4,940 5,064 -2.5 Hanes, Hanes Her Way, Hanes Sport, HanesWear, Hanes Sports mktg: The Marketing Arm, Dallas. Kim Branthoover, Syndicated TV ...... 26,889 30,373 -11.5 ShowToons: Martin Agency, Richmond, Va. John Adams, chmn ptnr. Cable TV networks ...... 28,295 38,462 -26.4 & CEO; Kathy Tappan, sr VP, mgmt super. Cingular Wireless: 5565 Glenridge Connector, Atlanta, Ga. Network radio ...... 2,121 1,546 37.1 Donna Karan hosiery: In-house. 30342/Phone: (404) 236-6000. Stephen Carter, pres & CEO; National spot radio ...... 1,395 2,815 -50.4 Hanes Silk Reflections: Agencies assigned on a project basis. Virginia Vann, chief mktg officer; Darryl W. Evans, VP-adv; Internet ...... NA 682 NA Hanes Beefy-T, Lovable: Henderson Tyner, Winston-Salem, Vance Overbey, exec dir-adv. Measured media ...... 158,892 200,360 -20.7 N.C. Hayes Henderson, pres. BBDO Worldwide, Atlanta & New York. Chris Hall, pres & Unmeasured media ...... 458,165 577,737 -20.7 Media buying: Starcom Worldwide, Chicago. Andrew Quinn, CEO, BBDO South; Sherri Dennis, exec VP-mg dir. Total ...... 617,058 778,097 -20.7 media assoc; Natalie Conway, media dir. Hispanic adv: Vidal Partnership, New York. Sandra Alfaro, By brand 2000 1999 % chg Sara Lee Packaged Meats: acct dir; Nicole Chamblin, acct exec. BallPark hot dogs ...... 30,259 32,140 -5.9 1051 Carver Rd., Cincinnati, Ohio 45242/Phone: (513) 936-2000. Bill Geoppinger, CEO-Sara Lee Direct mktg: Targetbase, Irving, Texas. David Scholes, pres & Hanes apparel ...... 27,626 39,512 -30.1 foods ww; Bob Kopriva, CEO-Sara Lee foods U.S.A; Greg CEO. Sara Lee foods ...... 26,267 26,272 0.0 Sykes, pres-Sara Lee foods retail; Earnestine Benford, VP-mktg Playtex undergarments ...... 18,457 22,839 -19.2 Ball Park; Carolyn Wise, VP-mktg Jimmy Dean; Greg Wedding, Sales & earnings ($ in millions) VP-mktg & sls Bryan Foods. 62 Schering-Plough Corp. Ball Park, Best Kosher, Jimmy Dean, King Cotton, Rudy’s Worldwide 2000 1999 % chg U.S. ad spending ($ in thousands) Farm, State Fair: Leo Burnett USA, Chicago. Patty Bloomfield, By media 2000 1999 % chg Sales ...... $17,747 $17,511 1.3 sr VP, mgmt dir. Earnings ...... 2,266 1,222 85.4 Magazine ...... $54,934 $71,042 -22.7 Bryan Foods: PGC Advertising, Dallas. Tony Dammicci, prin- U.S. 2000 1999 % chg Sunday magazine ...... 397 3,237 -87.7 cipal ptnr. Newspaper ...... 374 844 -55.7 Sales ...... 9,979 9,413 6.0 Galileo: Grey Worldwide, San Francisco. Richard Popko, sr Division sales 2000 1999 % chg National newspaper ...... 39 469 -91.8 VP-mgmt rep. Outdoor ...... 1,619 1,139 42.2 Foods ...... 5,088 5,249 -3.1 Hillshire Farm, Kahn’s: Euro RSCG Tatham, Chicago. Gary Network TV ...... 115,929 111,058 4.4 Beverages ...... 2,827 2,527 11.9 Epstein, pres; Pam Crain, dir-food/petfood/grocery categories; Spot TV ...... 9,047 11,028 -18.0 Household products ...... 2,154 2,095 2.8 Susanne Champ, acct super; Cindy Stockwell, cat media dir- Syndicated TV ...... 4,094 23,549 -82.6 Intimates/underwear ...... 7,598 7,444 2.1 food/grocery categories. Cable TV networks ...... 43,335 30,312 43.0 Sara Lee meats: FCB Worldwide, Chicago. John Fraser, sr VP, Network radio ...... 10,617 3,384 213.8 Headquarters grp mgmt dir. National spot radio ...... 4,661 1,704 173.5 Sara Lee Corp./3 First National Plaza, Chicago, Ill. 60602- Media plng, Ball Park, Best Kosher, Jimmy Dean, King Cotton, Internet ...... NA 2,445 NA 4260/Phone: (312) 726-2600. Rudy’s Farm, State Fair: Starcom Worldwide, Chicago. Deb Measured media ...... 245,046 260,210 -5.8 Medsker, VP, media dir. Unmeasured media ...... 265,466 281,894 -5.8 Notes Media buying, Ball Park, Hillshire Farm, Jimmy Dean, Kahn’s, Total ...... 510,512 542,104 -5.8 Sara Lee completed its purchase of Earthgrains Co. for $1.88 bil- Sara Lee meats: Starcom Worldwide, Chicago. Natalie Conway, By brand 2000 1999 % chg lion in August 2001. The purchase makes the food/apparel com- VP & media dir. Claritin allergy Rx ...... 113,878 136,901 -16.8 pany the No. 2 player in fresh bread in the U.S. Earlier, Sara Lee Media buying, Bryan foods: SpotPlus, Dallas. Jennie Fuller, Nasonex allergy Rx ...... 53,237 52,334 1.7 sold its 80% interest in Coach Inc., which in October 2000 went media dir; Michelle Garland, buying super. Dr. Scholls foot care products . .38,322 31,757 20.7 public in an initial public offering. The company also sold PYA Media buying, Best Kosher: In-house. Monarch, its foodservice distributor unit, in December 2000. Hispanic adv, BallPark, Jimmy Dean: Lapiz, Chicago. Delores Sales & earnings ($ in millions) Sara Lee laid off 7,000 employees worldwide this year, or about Kunda, pres. Worldwide 2000 1999 % chg 4% of 154,000 employees in 40 countries. The layoffs were part Sales ...... $9,815 $9,116 7.7 of a “reshaping” of its operations to focus on food, underwear Earnings ...... 2,423 2,110 14.8 and household products. Fiscal year ended June 30, 2000; figures 39 SBC Communications U.S. 2000 1999 % chg reported are for that period and the previous 12-month period U.S. ad spending ($ in thousands) Sales ...... 6,299 5,794 8.7 ending June 30, 1999. By media 2000 1999 % chg Operating income ...... 2,365 2,031 16.4 Magazine ...... $3,901 $1,742 124.0 Division sales 2000 1999 % chg Personnel, brands, agencies Sunday magazine ...... 516 123 318.6 Parmaceutical products ...... 8,346 7,718 8.1 Corporate: C. Steven McMillan, chmn & CEO; Robert Fellows, Newspaper ...... 211,545 138,802 52.4 Healthcare products ...... 1,469 1,398 5.1 VP-mktg svcs. National newspaper ...... 12,773 6,814 87.5 Outdoor ...... 10,377 7,702 34.7 Headquarters Sara Lee Bakery: 8400 Maryland Ave., St. Louis, Mo. Network TV ...... 9,223 7,473 23.4 Schering-Plough Corp./2000 Galloping Hill Rd., Kenilworth, N.J. 63105/Phone: (314) 259-7000. Barry Beracha, CEO; John Iselin, Spot TV ...... 146,114 127,826 14.3 07033/Phone: (908) 298-4000. chief operating officer; Ed Haft, pres; Gary Jensen, sr VP-mktg; Syndicated TV ...... 0 167 NA Jan Saumweber, VP-retail. Cable TV networks ...... 7,356 6,237 17.9 Personnel, brands, agencies Colonial, Earthgrains, Grants Farm, Iron Kids, Rainbo: Network radio ...... 0 0 NA Corporate: Richard Jay Kogan, chmn & CEO. Publicis USA, Dallas. Susan Scott, sr principal, mgmt super; National spot radio ...... 58,022 43,552 33.2 Susan Eberhart, sr principal, media dir. Internet ...... NA 4,374 NA Schering Laboratories: 2000 Galloping Hill Rd., Kenilworth, Sara Lee: FCB Worldwide, Chicago. Brian Williams, pres; Measured media ...... 459,828 344,812 33.4 N.J. 07033/Phone: (908) 298-4000. Richard Jay Hogan, chmn- John Fraser, sr VP & grp mgmt dir. Unmeasured media ...... 326,203 476,169 -31.5 CEO. Media buying, Sara Lee: Starcom Worldwide, Chicago. Natalie Total ...... 786,030 820,980 -4.3 Claritin: CommonHealth, Parsippany, N.J. Doug Connetta, sr Conway, media dir. By brand 2000 1999 % chg VP & acct exec. Pacific Bell telephone svcs . . . .142,727 99,543 43.4 Claritin DTC: Quantum Group, Parsippany, NJ Stuart Kline, Sara Lee Coffee & Tea North America: 500 Mamaronek Ave., Cellular One telephone svcs . . .102,722 73,418 39.9 exec VP & gm. Harrison, N.Y. 10528/Phone: (212) 532-0300. Hank deBack, pres- Southwestern Bell Nasonex (professional): Lowe McAdams Healthcare, New retail div; Randy Zeno, VP-mktg retail div; Stan Greanias, Vp- telephone svcs ...... 89,865 48,985 83.5 York. Meg Coogan, gm; Joe Soto, exec VP-dir of client svcs. corp & CEO-Coffee & Tea N. Amer.; Sylvia Wulf, VP-mktg Ameritech telephone svcs . . . . .85,246 99,231 -14.1 Nasonex (consumer): Lowe Lintas & Partners, New York. food service div. SBC communications ...... 14,854 1,246 NA Loretta Lurie, sr VP & acct dir. Chase & Sanborn, Chock Full o’ Nuts, Hills Bros, MJB: Media svcs, Claritin, Nasonex: Zenith Media, New York. Christy MacDougal Mitchell, New York. Judy Gilbert, pres. Sales & earnings ($ in millions) Richard Hamilton, CEO; JoAnn Accarino, VP-assoc comms dir. Superior: Campbell Mithun, Chicago. Maggie Reynolds, acct U.S. (worldwide) 2000 1999 % chg super. Sales ...... $51,476 $49,531 3.9 Schering-Plough Healthcare Products Division: Three Oak Media svcs, Chase & Sanborn, Chock Full o’ Nuts, Hills Bros: Earnings ...... 7,967 8,159 -2.4 Way, Berkeley Heights, N.J. 07922/Phone: (908) 679-1640. Mark Starcom Worldwide, Chicago. Deb Medsker, VP, media dir. Division sales 2000 1999 % chg Kirn, pres; Steven LaMonte, sr VP-mktg & e-business devel. Landline local service ...... 22,099 19,432 13.7 Afrin, Chlor-Trimetron, Coppertone, Coricidin, Correctol, Sara Lee Household & Body Care USA: 707 Eagleview Blvd., Network access ...... 10,427 10,094 3.3 Digel, Drixoral, Dr. Scholl’s, Lotrimin AF, Solarcaine, Tinactin, Exton, Pa. 19341/Phone: (610) 321-1220. Euan Venters, pres; Patricia Other ...... 6,388 6,403 -0.2 Waterbabies: Messner Vetere Berger McNamee Schmetterer/Euro L. McMartin, VP-mktg. Wireless subscriber ...... 4,945 5,851 -15.5 RSCG, New York. advertising age Leading National Advertisers 31

Bain de Soleil: Brand Architecture International, New York. Division sales 2000 1999 % chg Harry Elias, sr VP-video club; Bill Ostroff, pres-columbia- Louise Fischer, grp acct dir. International ...... 4,282 3,894 10.0 house.com; Greg Jackson, VP-video library. Media plng: Media Planning Group, New York. Credit ...... 4,114 4,085 0.7 Columbia House, Columbia House music club, Columbia Media buying: Zenith Media, New York. Richard Hamilton, Services ...... 2,798 2,799 0.0 House video club, Columbia House video library, Play from CEO; JoAnn Accarino, VP-assoc comms dir. Columbia House: In-house. Headquarters Sears, Roebuck & Co./3333 Beverly Rd., Hoffman Estates, Ill. Loews Cineplex Entertainment: 711 Fifth Ave., New York, N.Y. 82 Charles Schwab & Co. 60179/Phone: (847) 286-2500. 10022/Phone: (212) 833-6200. Mark Pascucci, sr VP-mktg; Enrico U.S. ad spending ($ in thousands) Paola, dir-pub & promos; Jerry Liloia, adv mgr. By media 2000 1999 % chg Personnel, brands, agencies Loews, Cineplex Odeon, Sony, Magic Johnson & Star Magazine ...... $37,908 $34,878 8.7 Corporate: Alan J. Lacy, chmn, pres & CEO. Theatres: Ad Store, New York. Paul Cappelli, pres; Brian Flatow, Sunday magazine ...... 1,965 3,123 -37.1 VP; Paul Bullard, production mgr. Newspaper ...... 10,253 3,498 193.2 Sears, Roebuck & Co.: 3333 Beverly Rd., Hoffman Estates, Ill. Print placement: AM Entertainment, New York. Reggie National newspaper ...... 24,669 28,642 -13.9 60179/Phone: (847) 286-2500. David W. Selby, sr VP-mktg; Morrison, gm; Sara Ekperigin, acct exec. Outdoor ...... 0 0 NA Rebecca J. Case, VP-adv & creative svcs. Media buying: In-house. Network TV ...... 116,736 68,827 69.6 Craftsman, Die Hard, Kenmore, National Tire & Battery, Spot TV ...... 18,821 27,062 -30.5 event marketing, home appliances & electronics, hardware,Tool Sony Computer Entertainment America: 919 E. Hillsdale Blvd., Syndicated TV ...... 128 216 -40.5 Territory, Sears Auto Centers, Orchard Supply Hardware, Sears Foster City, Calif. 94404/Phone: (650) 655-8000. Andrew House, Cable TV networks ...... 27,721 23,727 16.8 Hardware: Ogilvy & Mather Worldwide, Chicago. Linda sr VP; Ami Blaire, dir-prod mktg. Network radio ...... 60 0 NA Garrison, mg dir. PlayStation, PlayStation2, 989 Sports: TBWA/Chiat/Day, San National spot radio ...... 35 828 -95.8 Sears brand, women’s, men’s and kid’s apparel, credit, home Francisco & Los Angeles. Mike Rose, media dir; John Internet ...... 5,926 5,118 15.8 services, The Great Indoor: Y&R Advertising, Chicago and New McGonigle, acct dir. Measured media ...... 244,221 195,918 24.7 York. Kary McIlwaine, pres-Y&R Chicago. Unmeasured media ...... 135,004 108,302 24.7 Media buying & planning: MindShare, New York & Chicago. Sony Electronics: 1 Sony Dr., Park Ridge, N.J. 07656/Phone: Total ...... 379,226 304,220 24.7 Kathleen Brookbanks, mg dir. (201) 930-1000. T. Scott Edwards, sr VP corp mktg grp; Denise By brand 2000 1999 % chg Asian-American adv: Kang & Lee Advertising, Los Angeles & Yohn, VP brand &mkt intelligence; Erik Gerson, VP relationship Charles Schwab financial svcs 235,485 190,800 23.4 New York. Saul Gitlin, VP-strategic mktg svcs. mktg; Ken Dice, VP segment & brand mktg; Jarvis Bowers, VP African-American adv, targeted media buying projects: Burrell segment & brand mktg; Marc Rullo, dir-retail & event mktg. Sales & earnings ($ in millions) Communications Group, Chicago. Pam Kelly, VP & client svc Corporate, consumer prods, computer prods: Y&R U.S. (worldwide) 2000 1999 % chg dir. Advertising, Irvine, Calif. Norman Haijar, brand team leader. Sales ...... $5,788 $4,486 29.0 Hispanic adv: Mendoza, Dillon & Asociados, Newport Beach, Broadcast & professional grp: Y&R Advertising, New York. Earnings ...... 718 666 7.8 Calif. Ingrid Otero-Smart, exec VP-client svcs. John Partilla, mg ptnr. Media planning & buying-Hispanic print & bdcast: Bravo Headquarters Group, New York. Daisy Exposito, pres. Entertainment: 550 Madison Ave., New York, N.Y. Charles Schwab & Co./101 Montgomery St., San Francisco, Calif. Newspaper buying: Newspaper Services of America, Chicago. 10022/Phone: (212) 833-8000. Columbia Records: David 94104/Phone: (415) 627-7000. Scott Harding, CEO. Santaniello, VP-special mktg; Epic Records: Lori Lambert, VP- African-American newspaper planning & buying: Circulation strat mktg; Steve Einczig, sr VP-special projects mktg, west Personnel, brands, agencies Experti, New York. Garrison Jackson, pres & CEO. coast; Loud Records: Liz Hausle, dir-mktg; Sony Classical: Lisa Corporate: Charles R. Schwab, chmn & co-CEO; David S. Directory adv buying: TMP Worldwide, Chicago. Stuart Stevens, sr VP-mktg; Sony Music: Adam Owett, sr VP-creative Pottruck, pres & co-CEO; John P. Coughlan, vice chmn & McKelvey, CEO. svcs; Amy Strauss, VP-strategic mktg; Sony Music Distribution: enterprise pres-services for investment mgrs & retirement plan Larry Hicks, sr VP-mktg. srvcs; Steve Scheid, vice chmn & pres-retail grp; Lon Gorman, Columbia Records Group, Epic Records Group, Loud, Sony vice chmn & enterprise pres-capital mkts & trading; Jack 27 Sony Corp. Classical: Gotham Advertising (in-house), New York. Barbara Calhoun, sr VP-mktg adv; Peter DeLuca, VP-adv; Mike U.S. ad spending ($ in thousands) Warnock, dir-print, Gotham; Susan Dempsey, sr dir-adv, Naughton, VP-media. By media 2000 1999 % chg Gotham; Yvonne Ericson, VP-media, Gotham. Creative, bdcast media plng: BBDO, New York. Lynne Seid, Magazine ...... $106,553 $141,981 -25.0 exec VP-chief client officer; Tom Guerin, sr VP-acct dir. Sunday magazine ...... 7,334 10,013 -26.8 Entertainment: 10202 W. Washington Blvd., Bdcast buying: Rubin Postaer & Associates, Santa Monica, Newspaper ...... 99,771 103,518 -3.6 Culver City, Calif. 90232/Phone: (310) 244-4000. Robert Levin, Calif. Chuck Bachrach, exec VP & dir media. National newspaper ...... 41,576 33,917 22.6 pres-ww mktg, Sony Pictures Entertainment; Cherie Crane, sr Print buying & plng: Creative Media, San Francisco. Jeanne Outdoor ...... 5,259 5,491 -4.2 VP-media adv, Columbia Pictures; Cheryl Lodinger, sr VP- Selvester, exec VP & gm. Network TV ...... 154,154 151,857 1.5 domestic mktg, Columbia TriStar Home Video. Spot TV ...... 65,195 65,643 -0.7 Media buying: McCann-Erickson Worldwide, Los Angeles. CyberTrader: 115 Wild Basin Rd., Austin, Texas 78746/Phone: Syndicated TV ...... 32,585 29,202 11.6 Jane Mohon, sr VP & grp dir. (512) 320-5444. Phillip R. Berber, chmn; Jim Hackley, CEO; Greg Cable TV networks ...... 132,604 107,554 23.3 Ferris, pres & chief operating officer; Lucy Carrico, VP-mktg. Network radio ...... 1,178 293 302.6 GSD&M, Austin, Texas. Alicia Kriese, sr VP-acct dir. National spot radio ...... 12,652 12,764 -0.9 19 Sprint Corp. Internet ...... NA 9,720 NA U.S. ad spending ($ in thousands) U.S. Trust: 114 W 47th St., New York, 10036/Phone: (212) 852- Measured media ...... 658,860 671,952 -1.9 By media 2000 1999 % chg 1000. H. Marshall Schwarz, chmn; Jeffrey S. Maurer, CEO; Unmeasured media ...... 371,147 378,522 -1.9 Magazine ...... $19,000 $31,538 -39.8 Maribeth Rahe, pres; Michael Stallard, mg dir-mktg & corp Total ...... 1,030,007 1,050,474 -1.9 Sunday magazine ...... 22 0 NA comms; Amy Rossman, VP-mktg & corp comms. By brand 2000 1999 % chg Newspaper ...... 154,851 6,009 NA Creative, bdcast media plng: BBDO Worldwide, New York. Sony movies ...... 307,500 298,600 3.0 National newspaper ...... 32,990 24,924 32.4 Lynne Seid, exec VP & chief client officer; Tom Guerin, sr VP- Sony electronics ...... 201,131 173,857 15.7 Outdoor ...... 4,711 3,194 47.5 acct dir. Columbia House videos, Network TV ...... 239,586 222,024 7.9 recordings & clubs ...... 15,479 44,591 -65.3 Spot TV ...... 92,609 72,857 27.1 989 studios video games ...... 14,570 30,344 -52.0 Syndicated TV ...... 1,234 10,473 -88.2 12 Sears, Roebuck & Co. Loews theaters ...... 14,121 10,094 39.9 Cable TV networks ...... 96,488 107,984 -10.6 U.S. ad spending ($ in thousands) Network radio ...... 1,088 2,228 -51.2 By media 2000 1999 % chg Sales & earnings ($ in millions) National spot radio ...... 20,155 18,353 9.8 Magazine ...... $30,529 $48,996 -37.7 Worldwide 2000 1999 % chg Internet ...... NA 4,165 NA Sunday magazine ...... 8,081 8,083 0.0 Sales ...... $58,518 $57,920 1.0 Measured media ...... 662,733 503,748 31.6 Newspaper ...... 202,794 236,236 -14.2 Earnings ...... 134 2,084 -93.6 Unmeasured media ...... 564,550 429,119 31.6 National newspaper ...... 1,169 1,109 5.3 U.S. 2000 1999 % chg Total ...... 1,227,283 932,867 31.6 Outdoor ...... 813 1,487 -45.3 Sales ...... 17,439 17,559 -0.7 By brand 2000 1999 % chg Network TV ...... 183,611 187,574 -2.1 Division sales 2000 1999 % chg Sprint telephone services . . . .661,264 499,583 32.4 Spot TV ...... 57,189 48,690 17.5 Electronics ...... 44,191 38,007 16.3 Syndicated TV ...... 56,974 67,409 -15.5 Music ...... 4,897 5,761 -15.0 Sales & earnings ($ in millions) Cable TV networks ...... 57,643 67,507 -14.6 Games ...... 5,287 5,463 -3.2 U.S. (worldwide) 2000 1999 % chg Network radio ...... 18,010 12,343 45.9 Pictures ...... 4,442 4,263 4.2 Sales ...... $23,613 $20,265 16.5 National spot radio ...... 18,162 7,860 131.1 Insurance ...... 3,415 3,294 3.7 Earnings ...... 93 -935 NA Internet ...... NA 1,444 NA Other ...... 3,241 2,891 12.1 Division sales 2000 1999 % chg Yellow Pages ...... 19,957 23,818 -16.2 Global markets ...... 10,528 10,308 2.1 Measured media ...... 654,931 712,556 -8.1 Headquarters PCS Group ...... 6,341 3,373 88.0 Unmeasured media ...... 800,472 747,600 7.1 Sony Corp./1-4 Ichigay-Tamacha, Tokyo, Japan 162/Phone: 81-3- Local division ...... 6,155 5,958 3.3 Total ...... 1,455,403 1,460,155 -.3 3266-5011. Product dist & delivery ...... 1,936 1,758 10.1 By brand 2000 1999 % chg Sears stores ...... 492,119 555,397 -11.4 Sony Corp./550 Madison Ave., New York, N.Y. 10022/Phone: (212) Headquarters Kenmore appliances ...... 63,380 49,039 29.2 833-6800. Sprint Corp./2330 Shawnee Mission Pkwy., Westwood, Kan. Craftsman tools ...... 26,099 40,363 -35.3 66205/Phone: (913) 624-3000. Diehard automotive batteries . .13,285 11,458 15.9 Notes Fiscal year ended March 31, 2001. Personnel, brands, agencies Sales & earnings ($ in millions) Corporate: William T. Esrey, chmn & CEO; Ronald T. LeMay, Worldwide 2000 1999 % chg Personnel, brands, agencies pres & chief operating officer; Tim Kelly, pres-Natl Consumer Sales ...... $40,937 $39,484 3.7 Corporate: Nobuyuki Idei, chmn & CEO-Sony Corporation; Organization; Chuck Levine, pres-Sprint PCS; Ed Mattix, sr VP- Earnings ...... 1,343 1,453 -7.6 , chmn & CEO-Sony Corp. America. public affairs & brand mgmt; Harry Campbell, VP-mktg & U.S. 2000 1999 % chg sales; Daniel Alcazar, VP-mgkt & sales. Sales ...... 36,655 35,590 3.0 Columbia House Co. (joint venture-Sony Music Entertainment Creative, bdcast media buying: McCann-Erickson Worldwide, Operating income ...... 2,065 2,195 -5.9 & AOL Time Warner): 1221 Ave. of the Americas, New York, N.Y. New York. Donna Wolfe, exec VP-dir natl bdcast. Division sales 2000 1999 % chg 10020/Phone: (212) 596-2000. Linda Andersen, VP-adv; Brian Media buying-print: DeWitt Media, New York. Marlene Retail ...... 29,743 28,706 3.6 Wood, pres-Columbia House; Richard Capossela, VP-adv; Frybergh, assoc media dir. advertising age Leading National Advertisers 32

Sprint PCS: Publicis & Hal Riney, San Francisco. James Sales & earnings ($ in millions) Matt Kelly, VP-mktg; Nadine Brewer, sr dir-cons insights; Gassel, sr VP-acct dir. Worldwide 2000 1999 % chg Denise Cumberland, dir-media. Hispanic adv, Sprint PCS: BVK/MEKA, Miami. Gonzalo Sales ...... $119,022 $114,066 4.3 BBDO Worldwide, New York. Jeff Mordos, chief operating Gonzalez, VP-client svcs. Earnings ...... 6,115 4,346 40.7 officer; Jim Santora, sr VP, acct dir. U.S. 2000 1999 % chg Sales ...... 43,508 40,737 6.8 Pizza Hut: 14841 Dallas Pkwy., Dallas, Texas 75240/Phone: (972) 35 Target Corp. Operating income ...... 1,763 1,438 22.6 338-7700. Randy Gier, chief mktg officer; Larry Dykstra, VP-cons U.S. ad spending ($ in thousands) Division sales 2000 1999 % chg insights & strat; Sean Gleason, Sr., dir-adv; Melissa McDonell, By media 2000 1999 % chg Automotive ...... 106,211 100,081 6.1 VP-customer comm; Bill Cashman, dir, partnership mktg; Magazine ...... $47,113 $30,167 56.2 Financial svcs ...... 5,174 4,817 7.4 Wayne Walker, sr coach, sls & mktg; Rich Matteson, dir, brand Sunday magazine ...... 3,418 2,570 33.0 mktg; Kristan Miller, dir, prod mktg. Headquarters Newspaper ...... 211,879 214,065 -1.0 BBDO Worldwide, New York. Stuart Pearlman, exec VP, sr National newspaper ...... 5,441 4,628 17.6 Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, acct dir; Tom Sebok, exec VP, mg dir. Outdoor ...... 845 1,453 -41.8 Japan 471-71/Phone: 81-565-28-2121. Consumer promos, kids adv, prod & packaging devel, retail Network TV ...... 88,122 64,718 36.2 mktg: TLP, Dallas. Mike Baker, mg part; Scott Hudgins, grp acct Spot TV ...... 80,816 70,915 14.0 Toyota Motor Sales USA/19001 S. Western Ave., Torrance, Calif. dir-field offices. Syndicated TV ...... 3,777 4,025 -6.2 90509/Phone: (310) 468-4000. Media buying-natl: Media Edge, Dallas. Denise Weimann, sr Cable TV networks ...... 13,204 9,730 35.7 VP, natl bdcast dir. Notes Network radio ...... 497 0 NA National spot radio ...... 24,394 24,893 -2.0 Fiscal year ended March 31, 2001. Taco Bell: 17901 Von Karman, Irvine, Calif. 92614/Phone: (949) Internet ...... NA 8 NA 863-4500. Emil Brolick, pres & chief concept officer; Greg Creed, Personnel, brands, agencies Measured media ...... 479,506 427,172 12.3 chief mktg officer; Debbie Myers, VP-media svcs & entertain- Corporate: Fujio Cho, pres-Toyota Motor Corp.; Yoshimi Inaba, Unmeasured media ...... 347,228 363,887 -4.6 ment. pres & CEO-Toyota Motor Sales USA; James E. Press, exec VP Total ...... 826,734 791,059 4.5 FCB Worldwide, San Francisco. Geoff Thompson, chmn & By brand 2000 1999 % chg & chief operating officer-Toyota Motor Sales USA. creative dir; Brendan Ryan, CEO; Bob Gale, acct dir; Greg Sieck, Oasis Advertising, New York. Paul Bernasconi, ptnr & cre- Target stores ...... 311,441 261,353 19.2 exec VP, grp acct dir. ative dir. Mervyn’s stores ...... 118,077 110,221 7.1 Media buying-spot: Initiative Group, Los Angeles. Wanda Marshall Field’s stores ...... 23,319 23,309 0.0 Machado, natl bdcast super & spot acct mgr. Lexus Division: 19001 S. Western Ave., Torrance, Calif. Dayton’s stores ...... 14,190 17,075 -16.9 Media buying-network: Media Edge, New York. Denise 90509/Phone: (310) 328-2075. Denny Clements, grp VP & gm; Hudson’s stores ...... 12,286 14,779 -16.9 Weimann, sr VP, natl bdcast dir; Elizabeth O’Brien, grp super. Tony Fujita, VP-svc, parts & customer satisfaction; Michael Local bdcast buying: Initiative Media North America, New Wells, VP-mktg mgr; Robert Maling, VP-sls & dealer devel; Sales & earnings ($ in millions) York. Lawrence Orell, exec VP, gm. Robin Pisz, natl interactive mktg mgr; Lynda Eguchi, media mgr; U.S. (worldwide) 2000 1999 % chg Barry Jay, creative mgr. Sales ...... $36,903 $33,702 9.5 Team One, El Segundo, Calif. Brian Sheehan, co-chmn & Earnings ...... 1,264 1,144 10.5 CEO; Tom Cordner, co-chmn & creative dir; Cheryl Mordini, 13 Unilever Division sales 2000 1999 % chg U.S. ad spending ($ in thousands) mgmt dir. Target ...... 29,278 26,080 12.3 By media 2000 1999 % chg Hispanic adv: Conill Advertising, Torrance, Calif. Nancy Mervyn’s ...... 4,152 4,099 1.3 Pendas-Smith, pres-client svcs; Ric Din, acct dir; Neil Baltodano, Magazine ...... $130,746 $130,473 0.2 Marshall Field’s ...... 3,011 3,074 -2.0 acct super. Sunday magazine ...... 1,375 1,693 -18.8 Newspaper ...... 839 1,449 -42.1 Headquarters Toyota Division: 19001 S. Western Ave., Torrance, Calif. National newspaper ...... 319 470 -32.0 Target Corp./33 S. 6th St., Minneapolis, Minn. 55402/Phone: (612) 90509/Phone: (310) 468-4000. Donald V. Esmond, grp VP & gm; Outdoor ...... 601 884 -32.0 304-6073. Steve Sturm, VP-mktg; Alan H. DeCarr, VP-sls; Scott Grant, natl Network TV ...... 313,457 299,260 4.7 adv mgr; Steve Jett, natl car adv mgr; Kevin Higgins, natl truck Spot TV ...... 64,939 46,081 40.9 Notes adv mgr; Larry Distler, natl direct comms mgr. Syndicated TV ...... 95,065 96,118 -1.1 The Marshall Field's name was extended to the Dayton and Saatchi & Saatchi, Torrance, Calif. Scott Gilbert, pres & CEO; Cable TV networks ...... 83,972 75,644 11.0 Hudson department stores in late summer 2001, thereby remov- Bill Gordon, car acct dir; Liz Silvi, truck acct dir; Mark Bilfield, Network radio ...... 99 0 NA ing all vestiges of the former name of Target Corp., Dayton dir-integrated mktg. National spot radio ...... 6,307 7,311 -13.7 Hudson Corp. Hispanic adv: Conill Advertising, Torrance, Calif. Nancy Internet ...... NA 2,591 NA Pendas-Smith, pres-client svcs; Ric Din, acct dir; Neil Baltodano, Measured media ...... 697,717 661,973 5.4 Personnel, brands, agencies acct super-trucks & suvs; Teri Quinones, acct super-cars. Unmeasured media ...... 755,861 563,903 34.0 Corporate: Robert Ulrich, chmn & CEO; Michael Francis, sr Total ...... 1,453,578 1,225,876 18.6 VP-mktg. By brand 2000 1999 % chg 33 Tricon Global Slim-Fast diet products ...... 106,060 99,587 6.5 Department Store Division: 700 on the Mall, Minneapolis, Dove soap ...... 84,965 58,264 45.8 Minn. 55402/Phone: (612) 375-2200. Jeff Turner, dir-creative svcs; Restaurants Lipton teas & foods ...... 66,695 32,202 107.1 Katie Erickson, VP-mktg & visual. U.S. ad spending ($ in thousands) Caress soaps & toiletries ...... 38,248 25,658 49.1 Arnold Communications, Boston. Jerrie Van Gelder, exec VP- By media 2000 1999 % chg Thermasilk haircare ...... 31,722 62,234 -49.0 grp acct dir; Denise Rosenblum, sr VP & mgmt super. Degree antiperspirant Magazine ...... $359 $1,076 -66.6 Media svcs: Haworth Marketing & Media, Minneapolis. Gary & deodorant ...... 24,901 31,799 -21.7 Sunday magazine ...... 0 110 NA Tobey, CEO. Newspaper ...... 755 1,405 -46.2 Ponds facial cleansers ...... 24,596 37,355 -34.2 National newspaper ...... 634 301 110.6 Vaseline skin care products . . . . .21,011 3,588 485.6 Mervyn’s: 22301 Foothill Blvd., Hayward, Calif. 94541/Phone: Outdoor ...... 5,153 4,809 7.1 Lever soaps ...... 19,646 23,824 -17.5 (510) 727-3000. Frank Castiglione, VP-mktg; Lee Walker, creative Network TV ...... 301,300 287,897 4.7 Salon Selectives haircare ...... 19,635 15,921 23.3 dir. Spot TV ...... 191,431 191,621 -0.1 Brummel & Brown spreads . . . . .17,435 9,194 89.6 In-house. Syndicated TV ...... 237 7,754 -96.9 Thomas’ bagels Media svcs: Haworth Marketing & Media, Minneapolis. Gary Cable TV networks ...... 45,489 37,148 22.5 & English muffins ...... 17,242 15,298 12.7 Tobey, CEO. Network radio ...... 104 45 132.0 Hellmann’s mayonnaise ...... 16,416 4,883 236.2 National spot radio ...... 16,889 19,550 -13.6 Wisk laundry det ...... 15,243 8,270 84.3 Target Stores: 33 S. Sixth St., Minneapolis, Minn. 55402/Phone: Internet ...... NA 274 NA Wish-Bone salad dressings . . . . .15,235 8,586 77.4 (612) 304-6064. Michael Francis, sr VP-mktg; Eric Erickson, cre- Yellow Pages ...... NA 6,352 NA Suave haircare ...... 15,105 22,234 -32.1 ative dir. Measured media ...... 562,353 558,342 0.7 Entenmanns bakery products . . .14,110 5,963 136.6 Fame, Minneapolis. Tina Wilcox, pres. Unmeasured media ...... 302,805 300,646 0.7 Eternity fragrance & toiletries . .13,289 8,693 52.9 Peterson Milla Hooks, Minneapolis. Betsy Treinen, acct super. Total ...... 865,158 858,987 0.7 Finesse haircare ...... 11,689 22,233 -47.4 Media svcs: Haworth Marketing & Media, Minneapolis. Gary By brand 2000 1999 % chg Breyers ice cream ...... 11,511 1,605 617.1 Tobey, CEO. Taco Bell restaurants ...... 214,630 206,523 3.9 KFC restaurants ...... 195,211 218,847 -10.8 Sales & earnings ($ in millions) Pizza Hut restaurants ...... 151,563 125,703 20.6 Worldwide 2000 1999 % chg 16 Toyota Motor Corp. Sales ...... $44,721 $43,690 2.4 U.S. ad spending ($ in thousands) Sales & earnings ($ in millions) Earnings ...... 1,028 2,934 -65.0 By media 2000 1999 % chg Worldwide 2000 1999 % chg U.S. 2000 1999 % chg Magazine ...... $194,826 $183,161 6.4 Sales ...... $22,159 $21,762 1.8 Sales ...... 10,822 9,358 15.6 Sunday magazine ...... 2,867 2,903 -1.3 Earnings ...... 413 627 -34.1 Operating income ...... 1,373 1,031 33.2 Newspaper ...... 20,315 9,206 120.7 U.S. 2000 1999 % chg Division sales 2000 1999 % chg National newspaper ...... 15,357 16,348 -6.1 Sales ...... 14,514 14,516 0.0 Foods ...... 22,235 21,536 3.2 Outdoor ...... 6,929 4,946 40.1 Operating income ...... 742 828 -10.4 Personal care ...... 11,692 11,303 3.4 Network TV ...... 241,587 227,478 6.2 Home care Spot TV ...... 225,670 201,177 12.2 Headquarters & professional cleaning . . . . .9,544 9,642 -1.0 Syndicated TV ...... 1,299 4,139 -68.6 Tricon Global Restaurants/1441 Gardiner Lane, Louisville, Ky. Cable TV networks ...... 79,806 56,467 41.3 40213/Phone: (502) 874-8300. Network radio ...... 53 0 NA Headquarters National spot radio ...... 1,136 4,009 -71.7 Personnel, brands, agencies Unilever/Unilever House, Blackfriars, London, EC4P 4BQ , Internet ...... NA 9,770 NA Corporate: David Novak, CEO. /Phone: 44-207-822-5252. Measured media ...... 789,845 719,604 9.8 Media buying: Media Edge, New York. Denise Weimann, sr Unmeasured media ...... 484,099 404,777 19.6 VP, natl bdcast dir. Unilever/P.O. Box 760, 3000 DK, Rotterdam, / Total ...... 1,273,944 1,124,381 13.3 Phone: 31-10-217-4000. By brand 2000 1999 % chg KFC Corp.: 1441 Gardiner Lane, Louisville, Ky. 40213/ Phone: Toyota vehicles ...... 605,680 569,768 6.3 (502) 874-8300. Cheryl Bachelder, pres & chief concept officer; Unilever/390 Park Ave., New York, N.Y. 10022/Phone: (212) 888- Lexus vehicles ...... 183,919 139,827 31.5 Peter Foulds, chief adv officer; John Gilbert, chief mktg officer; 1260. advertising age Leading National Advertisers 33

Personnel, brands, agencies By media 2000 1999 % chg By media 2000 1999 % chg Corporate: Niall FitzGerald, chmn; Antony Burgmans, chmn; National spot radio ...... 3,352 1,111 201.8 Spot TV ...... 59,765 40,455 47.7 Brad Simmons, VP-media, U.S.. Internet ...... NA 95 NA Syndicated TV ...... 38,121 17,674 115.7 Measured media ...... 188,448 201,893 -6.7 Cable TV networks ...... 89,447 62,704 42.6 Ben & Jerry’s Homemade: 30 Community Dr., South Unmeasured media ...... 160,454 171,901 -6.7 Network radio ...... 39,625 12,704 211.9 Burlington, Vt. 05403-6828/Phone: (802) 846-1500. Yves Couette, Total ...... 348,903 373,794 -6.7 National spot radio ...... 25,262 21,972 15.0 CEO; Walt Freese, dir-mktg. By brand 2000 1999 % chg Internet ...... NA 4,533 NA In-house. Milk ...... 70,282 64,747 8.5 Measured media ...... 685,489 555,946 23.3 Cheese ...... 41,087 39,596 3.8 Unmeasured media ...... 560,855 454,865 23.3 Good Humor-Breyers: 909 Packerland Dr., Green Bay, Wis. Total ...... 1,246,344 1,010,810 23.3 54303/Phone: (920) 499-5151. Eric Walsh, pres; Terry Olson, VP- Headquarters By brand 2000 1999 % chg mktg. Dairy Management Inc./O’Hare International Center/10255 W. Office of National Drug Control . .114,857 112,554 2.0 Breyers All Natural, Klondike, Popsicle: Ogilvy & Mather Higgins Rd., Ste. 900, Rosemont, Ill. 60018-5616/Phone: (847) 803- U.S. Census Bureau ...... 100,508 9,486 959.6 Worldwide, Chicago. Vivian Rowden, sr ptnr & grp acct dir. 2000. U.S. Army ...... 98,428 93,157 5.7 Good Humor: McCann-Erickson Worldwide, New York. U.S. Postal Service ...... 96,631 115,001 -16.0 Linda Luca, sr VP & grp mg dir. Notes U.S. Air Force ...... 48,909 24,277 101.5 U.S. dairy producers, processors is an amalgam of ad spending U.S. Mint ...... 44,766 9,995 347.9 Home & Personal Care: 33 Benedict Pl., Greenwich, Conn. from two government check-off programs that support milk U.S. Navy ...... 30,055 40,799 -26.3 06836/Phone: (203) 661-2000. Charles B. Strauss, pres-Home & marketing programs. These two integrated their programs in Amtrak ...... 28,427 30,849 -7.9 Personal Care, N. Amer.; Natalie Danysh, VP-strategic plng; John 1998. The producers side is Dairy Management Inc., and the H.U.D ...... 23,614 25,776 -8.4 Achenbaum, gm-hair bus team; Stan Cook, gm-deodorant bus processors side is the National Fluid Milk Processor Promotion U.S. Marines ...... 23,320 20,549 13.5 team; Randy Quinn, gm-skin team; William Knees, VP-brand Board. The board is responsible for the MilkPEP program (the National flood insurance ...... 18,319 14,466 26.6 devel, laundry; Marie-Anne Aymerich, VP-brand devel, skin; long-running milk mustache ad campaign), and Dairy Bill Littlefield, gm-specialty bus team; Bob Shipley, gm-laundry Management handles the "Got Milk" campaign. Notes bus team; Andrew Gross, VP-brand devel, laundry; Esther Lem, Among those killed in the Sept. 11 terrorist attack on the VP-brand devel, deodorant; Robert Blanc, dir-brand devel, spe- Personnel, brands, agencies Pentagon was Lt. Gen. Timothy J. Maude, 53, deputy chief of cialty; Laura Klauberg, VP-mktg comms resources; Kelley Corporate: Thomas Gallagher, CEO; Julian Toney, exec VP- staff-personnel for the Deptarment of the Army. He was one of Campbell, media mgr-HPC, Greenwich; MaryBeth Berkson, domestic mktg; Kevin Burkum, VP-cheese mktg; Steve the Army's top marketing executives. media mgr-HPC, Chicago. Fauntleroy, VP-milk mktg. Lever 2000, Salon Selectives, ThermaSilk: J. Walter Thompson Personnel, brands, agencies USA, New York & Chicago. Patrick Corry, sr ptnr; Cathy California Milk Advisory Board: 3800 Cornucopia Way/Ste D, Air National Guard: ANG/DPRF, Ste 10415, 1411 Jefferson Davis Lennox, mg dir; Kim Ammick-Mitchell, acct dir; Doug Cohen, Modesto, Calif. 95358/Phone: (209) 525-6875. Stan Andre, CEO; Hwy., Arlington, Va. 22202/Phone: (703) 607-3248. Maj. Michael acct dir. Nancy Fletcher, dir-comm svcs; Michael Freeman, dir-adv svcs. Law, chief-recruiting & retention adv. All, Snuggle, Surf, Wisk: Lowe, Lintas & Partners, New York. Real California cheese, fluid milk prods, butter, ice cream: Laughlin, Marinaccio & Owens, Arlington, Va. Kate Michael Baer, exec VP & mg dir. Deutsch, Los Angeles. Mike Sheldon, exec VP, gm. Matwiczyk, acct exec. Caress, Sunlight: BBDO Worldwide, New York. Janet Presley, Real California cheese, fluid milk prods, butter, ice cream: sr VP & acct dir; Catherine Bol, acct super. McCann-Erickson Worldwide, San Francisco. Lynne Scott, VP- Amtrak: 10 G St., N.E./Ste. 3E-562, Washington, D.C. Degree, Finesse: DDB Worldwide, Chicago. Pam Mikulec, sr media. 20002/Phone: (202) 906-4806. David Lim, VP-mktg & brand VP & grp acct dir; Susan Lulich, acct super. mgmt; Joyce Greene, acting sr dir-adv & brand mgmt. Dairy Management: Dove, Brut, Pond’s, Suave: Ogilvy & Mather Worldwide, New O’Hare International Center, 10255 W. Ogilvy & Mather, New York. Jeff McClelland, sr ptnr. York & Chicago. Vivian Rowden, sr ptnr & grp acct dir; Bob Higgins Road, Suite 900, Rosemont, Ill. 60018-5616/Phone: (847) Multicultural mktg: Chisholm-Mingo Group, New York. Hay, exec grp dir. 803-2000. William McGugins, VP & grp acct dir. Q-Tips, Mentadent: Agency in review. Cheese Creative & Media plng: DDB Worldwide, Chicago. Promotions: E. James White Communications, Herndon, Va. Vaseline Intensive Care: McCann-Erickson Worldwide, New Bob Klein, grp acct dir. Matthew C. White, pres. York. Linda Luca, sr VP & grp mg dir; Mary Ann Dalgleish, sr Cheese Retail Promo: J. Brown & Associates, Chicago. Fred Sports marketing: Source Communications, Hackensack, N.J. VP & mgmt rep. Graf, VP & mgmt super. Lawrence Rothstein, pres. Media svcs: MindShare, New York. Mike Styles, AOR dir; Cheese Foodservice: Bozell FoodWorks, Chicago. Maggie Army National Guard: Nadine McHugh, strategic plng dir; Jill Langan, strategic plng Reynolds, mgmt super. NGB-ASM/1411 Jefferson Davis Hwy, dir. Cheese Media Buying: Bozell Worldwide, New York. Lillian Arlington, Va. 22202/Phone: (703) 607-3563. Col. Keith Peinhardt, Kennedy, media dir. chief-Army National Guard recruiting & retention div; Maj. Cheese PR: Edelman Worldwide, Chicago. Jill Adams Slim-Fast Foods Co.: 777 S. Flagler Dr., West Tower, Ste. 1400, Michael Jones, chief-adv & mktg. McDonough, exec VP. West Palm Beach, Fla. 33401/Phone: (561) 833-9920. Mark Covent, Laughlin, Marinaccio & Owens, Arlington, Va. Andy Blenkle, Dry Dairy Ingredients: Tucker-Knapp, Schaumburg, Ill. David pres; Joanne Moscato, interactive dir. acct super. Laurenzo, VP-client svcs. Grey Worldwide, New York. Ken Levy, exec VP-acct mgmt. Fluid Milk Creative & Media: Bozell, New York. Sal Taibi, sr Central Intelligence Agency: CIA Recruitment Center, ptnr & acct dir. Unilever Bestfoods: 800 Sylvan Ave., Englewood Cliffs, N.J. Washington, D.C. 20505/Phone: (703) 482-0623. Fluid Milk Retail Promos: Flair Communications Agency, 07632/Phone: (201) 567-8000. Neil Beckerman, pres; Matt Recruitment adv: In-house. Chicago. Allyn Miller, pres; Susan, acct super. Shattock, sr VP & chief operating officer; David Landers, sr VP- Fluid Milk PR: BSMG Marketing Communications, Chicago. Department of the Army: sls; Mike Bauer, VP & gm-margarines & spreads; John Caron, Office of the Assistant Secretary of Kathy Calhoun, pres; Janet Cabot, deputy mgr; Amy Colton, VP & gm-beverages; Bruce Hillenbrand, VP & gm-dressings; the Army, Marketing Strategy Group, Washington, D.C. acct super. Bauke Rouwers, VP & gm-savory; John M. Heil, VP-Lawry’s; 20310/Phone: (703) 693-4973. Reginald J. Brown, asst secretary- REAL seal: In-house. Lisa Klauser, VP-cons activation; Donna Goldfarb, sr dir-cons & Army manpower & reserve affairs; Barry N. Lipsy, chief mktg mkt insight; Phyllis Joseph, sr mgr-comms channel plng. officer. National Fluid Milk Processor Promotion Board: 1250 H St. Brummel & Brown, Country Crock, Imperial: Stone & Leo Burnett USA, Chicago. Ray DeThorne, exec VP & acct N.W., Ste. 950, Washington, D.C. 20005/Phone: (202) 737-0153. dir. Simons, Detroit. Douglas Stone, exec VP. Kurt Graetzer, CEO; Tom Nagle, VP-mktg; Amy Heinemann, Hellmann’s/Bestfoods, Wish-Bone: Lowe Lintas & Partners, dir-mktg. Department of Transportation: U.S. Coast Guard Recruiting, New York. Michael Baer, exec VP mg dir. Bozell, New York. David Bell, CEO-True North; Tom 4200 Wilson Blvd., Ste. 730, Arlington, Va. 22203-1804/Phone: I Can’t Believe It’s Not Butter, Promise, Skippy, Take Control: Bernardin, pres-Bozell NY opers; Sal Taibi, sr ptnr & acct dir; (202) 493-6682. Mauro Cooper, chief-recruit adv. McCann-Erickson Worldwide, New York. Linda Luca, sr VP & Val Strenk, acct sup. Post & Partners, New York. Fred Morris, mgmt super; Ann grp dir. Emmerling, media buyer. Knorr: Agency in review. Oregon Dairy Products Commission: 10505 S.W. Barbur Blvd., Lawry’s: Dailey & Associates, Los Angeles. Jeanne Case, sr Portland, Ore. 97219/Phone: (503) 229-5033. Sheldon Pratt, CEO; Federal Emergency Management Agency: 500 C St., S.W., VP. Michelle Ruby, dir-comms; Margaret Kern, dir-mktg. Washington, D.C. 20472/Phone: (202) 566-1600. Harriette Lipton beverages & Ragu sauces: J. Walter Thompson USA, JohnsonSheen Advertising, Portland, Ore. Mark Hett, dir Kinberg, dir, mktg div; Amie Ware, insurance mktg specialist. New York. Stephanie Hancock, sr ptnr & mg dir. client svc. Natl flood insurance program: Bozell, New York. Tim Thom, Lipton soups & prepared meals: Bartle Bogle Hegarty, New prod mgr. York. Bruce Winterdon, acct dir. Washington Dairy Products Commission: 4201 198th St. S.W., Media svcs: MindShare, New York. Mike Styles, AOR dir. ste.101, Lynnwood, Wash. 98036/Phone: (425) 672-0687. Steve Housing & Urban Development: 451 Seventh St. S.W., Room Matzen, gm; Debra French, dairy, nutrition & mktg mgr; Blair 9166, Washington, D.C. 20410/Phone: (202) 708-0317. Kit Rodkey, Unilever Cosmetics International: 725 Fifth Ave., New York, Thompson, comms mgr. government tech monitor; Meg Burns, prog support dir. N.Y. 10022/Phone: (212) 759-8888. Paulanne Mancuso, pres & Media Buying: Media Plus, Seattle. Laurie McManus, media Federal Housing Administration: BBDO South, Atlanta. Janis CEO; Marisa Thalberg, VP-global adv & production. buyer. Miller, VP-mgmt super. Calvin Klein cosmetics & fragrances: In-house. Wisconsin Milk Marketing Board: 8418 Excelsior Dr., Madison, Joint Recruiting Adv Program: 1600 Wilson Blvd., Ste. 400, Wis. 53717/Phone: (608) 836-8820. James Robson, CEO; Ric Arlington, Va. 22209/Phone: (703) 696-5822. Peter Wehmann, 84 U.S. dairy producers, Johnson, sr VP-mktg; Bill Drew, VP-mktg; Ken Olsen, VP-food- chief, Joint Advertising & Marketing Research Div; Capt. Joe service mktg. Allegretti, chief-adv opers, Air Force liaison; Lt. Bess Howard, processors Foodservice, Retail Cheese, Fluid Milk: Stephan & Brady, Coast Guard liaison, program mgr; Lt. Warren Heiser, Navy liai- U.S. ad spending ($ in thousands) Madison, Wis. Lisa Hartman, sr VP & acct dir. son, program mgr; Lt. Maurice Brown, Marine liaison, program By media 2000 1999 % chg mgr. Magazine ...... $58,412 $72,113 -19.0 Agency in review. Sunday magazine ...... 256 507 -49.5 18 U.S. Government Newspaper ...... 442 609 -27.5 U.S. ad spending ($ in thousands) U.S. Air Force: Air Force Recruiting Service RSM, 550 D St. W., National newspaper ...... 3,008 3,078 -2.3 By media 2000 1999 % chg Ste. 1, Randolph AFB, Texas 78150-4527/Phone: (210) 652-4701. Outdoor ...... 8,957 15,730 -43.1 Magazine ...... $74,021 $68,986 7.3 Brig. Gen. Duane W. Deal, cmdr, Air Force recruiting svc; Col. Network TV ...... 35,340 33,412 5.8 Sunday magazine ...... 7,196 7,785 -7.6 Darrel R. Greer, vice cmdr; Col. Marianne R. Rogers, chief, Spot TV ...... 45,922 40,870 12.4 Newspaper ...... 35,446 46,935 -24.5 mktg div; Tim Talbert, deputy chief, mktg div. Syndicated TV ...... 168 8,164 -97.9 National newspaper ...... 28,290 23,969 18.0 GSD&M, Austin, Texas. Lee Pilz, acct dir. Cable TV networks ...... 32,592 26,205 24.4 Outdoor ...... 7,189 9,102 -21.0 Hispanic mktg: Dieste & Partners, Dallas. David Ravelo, acct Network radio ...... 0 0 NA Network TV ...... 281,128 239,127 17.6 dir. advertising age Leading National Advertisers 34

Database mgmt: Targetbase, Irving, Texas. Shannon Stapp, dir Sales & earnings ($ in millions) Division sales 2000 1999 % chg client svcs. Worldwide 2000 1999 % chg Television ...... 5,382 2,352 128.8 Interactive: Tribal DDB, Dallas. Jeff Erickson, acct exec. Sales ...... $64,707 $58,194 11.2 Video ...... 4,960 4,464 11.1 Earnings ...... 11,797 8,260 42.8 Cable networks ...... 3,895 3,046 27.9 U.S. Air Force Reserve: HQAFRC/RSA, 1000 Corporate Pointe, U.S. 2000 1999 % chg Infinity ...... 2,765 NA NA Warner Robins, Ga. 31088/Phone: (478) 327-0161. Col. Francis M. Sales ...... 62,066 55,802 11.2 Entertainment ...... 2,758 2,666 3.5 Mungavin, dir-recruiting; Lt. Col. Dirk A. Palmer, chief-adv; Operating income ...... 9,250 7,652 20.9 Publishing ...... 596 611 -2.5 Chief Master Sgt. R. Eric Snipes, superintendent-adv branch. Division sales 2000 1999 % chg Online ...... 101 30 236.7 TMP Worldwide, Atlanta. Ron Blum, natl dir; Dan Jones, dir- Domestic telecom ...... 42,597 41,075 3.7 military accounts; Byron Galway, genl acct mgr. Domestic wireless ...... 14,194 7,632 86.0 Headquarters Information services ...... 4,031 3,971 1.5 Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258- U.S. Army Recruiting Command: Adv & Public Affairs Office, International ...... 1,976 1,714 15.3 6000. Fort Knox, Ky. 40121-2726/Phone: (502) 626-0141. Maj. Gen. Dennis Cavin, commanding gen & dir-adv & public affairs; Col. Headquarters Notes Thomas Nickerson, dir-adv & public affairs. /1095 Ave. of the Americas, New York, On January 23, 2001, the Company completed its acquisition of Leo Burnett USA, Chicago. Ray DeThorne, exec VP-acct dir. N.Y. 10016/Phone: (212) 395-2121. BET Holdings for a total purchase price of approximately $3.0 Hispanic mktg: Cartel Creativo, San Antonio. Victoria Varela billion. Hudson, pres-dir of strategic plng. Notes African-American mktg: Images USA, Atlanta. Bob McNeil, Bell Atlantic Corp. and GTE Corp. merged in June 2000 to form Personnel, brands, agencies pres. Verizon Communications. Corporate: Sumner Redstone, chmn & CEO; Mel Karmazin, pres & chief operating officer; Pam van der Lee, VP-mktg; Terri U.S. Army Reserve: Office of the Chief, Army Reserve, Personnel, brands, agencies Helton, sr VP-mktg, Viacom cons prods. Washington, D.C. 20310/Phone: (703) 601-4759. Col. Gary Profit, Corporate: Charles R. Lee, chmn & co-CEO; Ivan Seidenberg, dir, public affairs & liaison div; Lt. Col Mark Zimmer, mktg offi- pres & co-CEO; Jody Bilney, sr VP-brand mgmt & mktg BET: 1 BET Plaza, 1235 W. Street NE, Washington D.C., cer; Maj. Lora Tucker, mktg officer. comms; Pip Muir, VP-cons mktg comms; Monte Beck, VP-bus 20018/Phone: (202) 608-2000. Robert L. Johnson, chmn & CEO; Leo Burnett USA, Chicago. Ray DeThorne, exec VP-acct dir. mktg comms; William McCarron, VP-media svcs & sponsor- Debra Lee, pres & chief operating officer; Louis Carr, exec VP- ships; Donald Klika, exec dir-brand identity, naming & corp media sales; Lee Chaffin, sr VP-affiliate sales & mktg; Kelli U.S. Army ROTC Cadet Command: Director of Marketing & adv; Chris Murphy, exec dir-brand strategy & positioning devel. Richardson, exec VP-corp mktg & comms; Rayna Swann, VP- Public Affairs, U.S. Army Cadet Command, Building 56, Fort Lowe Lintas & Partners, New York. Jack McCauley, mg dir & adv & media. Monroe, Va. 23651-5000/Phone: (757) 727-4597. Col Rodney Davis, exec VP. In-house. dir-mktg & adv, public affairs directorate. Tierney Communications, Philadelphia. Steve DiNardo, VP- Leo Burnett USA, New York. Ray DeThorne, exec VP-acct acct dir. Blockbuster Entertainment: 1201 Elm St., Dallas, Texas dir. African-American adv: Burrell Communications Group, 75270/Phone: (214) 854-3000. John Antioco, chmn & CEO; Nigel Chicago. McGhee Williams, exec VP. Travis, pres & chief operating officer; Jim Notarnicola, exec VP U.S. Marine Corps: Marine Corps Recruiting Command, 3280 Direct mktg: Draft Worldwide, New York. Nancy Grebey, & chief mktg officer; Dean Wilson, chief merch officer; George Russell Rd., Quantico, Va. 22134/Phone: (703) 784-9400. Maj. Gen. exec VP. Williams, sr VP-mktg; Marva Cathey, VP-adv New Media div; Jerry Humble, commanding gen; Lt. Col. James Kuhn, asst chief Hispanic adv & media buying: La Agencia de Orci y Scott Parks, VP-adv & promo devel. of staff-adv. Asociados, Los Angeles. Roberto Orci, pres; Leon Potasinski, sr Doner, Southfield, Mich. Kevin Weinman, exec VP, acct mgmt J. Walter Thompson USA, Atlanta. Rob Cherof, sr ptnr, grp VP & media dir. dir. acct dir & dir-bus devel. Media buying: at Zenith (joint venture Zenith J. Walter Thompson USA, Chicago. Jill Rhiner, sr ptnr, acct Media & Draft Worldwide), New York. Wendy Marquardt, pres; dir. U.S. Navy: Navy Recruiting Command, 5722 Integrity Drive Kim Kadlec, sr VP & dir client svcs. Hispanic adv: Bravo Group, Miami. Mary Miqueli, sr VP, gm. Media buying: Camelot Communications, Dallas. Tom Bldg. 784, Millington, Tenn. 38054/Phone: (901) 874-9007. Rear Verizon Information Services: Adm. George E. Voelker, commander-Navy recruiting com- Verizon Place, W. Airfield Dr., Kalahar, CEO. DFW Airport, Texas 75261-9810/Phone: (972) 453-7000. Patrick mand; Capt. L.L. Musto, dir-adv & mktg dept. Marshall, grp VP-mktg; Marilyn Burrows, exec dir-mktg. CBS Television: Campbell-Ewald, Warren, Mich. Kathleen M. Donald, sr VP- 51 W 52nd St., New York, N.Y. 10019/Phone: Deutsch, New York. Adam Levine, exec VP & brand dir. grp acct super. (212) 975-4321. Leslie Moonves, pres & CEO; Joe Abruzzese, pres- Hispanic adv: Casanova Pendrill Publicidad, Irvine, Calif. African-American mktg: Chisholm-Mingo Group, New York. sales; Joann Ross, exec VP-sales; George Schweitzer, exec VP- Robin Robert, acct dir. Austin Patrick, VP-grp acct dir. mktg & comms. Media buying: Verizon Media at Zenith (joint venture Zenith Hispanic mktg: Accent Marketing, Miami. Lisette Hoyo, acct DVC, Morristown, N.J. Lori Thompson, acct exec. Media & Draft Worldwide), New York. Wendy Marquardt, pres; super. Media services: Carat USA, New York. John Adams, grp acct Kim Kadlec, sr VP & dir-client svcs. dir. U.S. Postal Service: Office of Advertising, 1735 N. Lynn St, Verizon Wireless: 180 Washington Valley Rd., Bedminster, N.J. Infinity Broadcasting Corp.: Arlington, Va. 22209/Phone: (703) 292-3521. Larry Speakes, asst to 40 W. 57th St., New York, N.Y. 07921/Phone: (908) 306-7000. Dennis F. Strigl, pres & CEO; postmaster genl. 10019/Phone: (212) 314-9228. Farid Suleman, pres & CEO; Daniel Lowell McAdam, exec VP & chief operating officer; John Leo Burnett USA, Chicago. Jim Boudreau, VP-acct dir; Kati R. Mason, VP, pres-infinity radio grp. Stratton, VP & chief mktg officer. Fritzsche Sciortino, VP-sr planner. No agency. Bozell Group, New York. John Mittnacht, sr ptnr-acct svcs; African-American mktg: Chisholm-Mingo Group, New York. Rich Levy, deputy creative dir. MTV Networks: Sam Chisholm, chmn & CEO. 1515 Broadway, New York, N.Y. 10036/Phone: African-American adv: Don Coleman Advertising, Southfield, (212) 258-8000. MTV Networks: Thomas E. Freston, chmn & Asian-American mktg: A Partnership, New York. Jeannie Mich. Thom Gruhler, sr VP & acct grp dir. CEO; Mark Rosenthal, pres & chief operating officer; Judith Yuen, pres-CEO; Ronnie Fok, media dir. Hispanic adv: Montemayor y Asociados, San Antonio. Thom McGrath, pres-MTV group, chmn-interactive music; Van Direct mktg, sales support: FCBi, New York. Laird Stiefvater, Gruhler, sr VP & grp acct dir. Toffler, pres-MTV & MTV2; Nicholas Butterworth, pres & sr VP-grp mgmt dir; Paul Slovak, sr VP-grp mgmt dir. Media buying: Verizon Media at Zenith (joint venture Zenith CEO-MTVi Group; Joe Ortiz, VP-mktg & promos, MTVi; Hispanic mktg: Bravo Group, New York. Linda DeJesus, sr Media & Draft Worldwide), New York. Wendy Marquardt, exec Leslie Leventman, sr VP-creative svcs, special events & travel VP-mg partner; John Sosa, acct super. VP & dir client svcs; Elizabeth Fox, sr VP & dir client svcs. mgmt; Allan Broce, sr VP-mktg & on-air promo; David Cohn, Media plng & buying: MediaCom, New York. Sal Sannino, sr VP-cons mktg; Nickelodeon, Nick at Nite & TV Land: Herb VP-assoc media dir; Larry Swyer, exec VP-grp media dir. Scannell, pres; Jeff Dunn, chief operating officer; Scott Webb, Retail, POP, in-store promo: Frankel, Chicago. Kathy 20 Viacom exec creative dir; Maureen Taxter, VP-mktg & retail, Hartman, sr VP-dir client svcs; Debby Robertson, traffic mgr. U.S. ad spending ($ in thousands) Nickelodeon cons prods; Leigh Anne Brodsky, sr VP- By media 2000 1999 % chg Nickelodeon cons prods; VH-1 & CMT: John Sykes, pres; Jim White House Drug Policy Office: 750 17th St. NW, Washington, Magazine ...... $103,610 $88,228 17.4 Corboy, sr VP-mktg; Mark McIntire, grp VP-mktg ptnrship D.C. 20503/Phone: (202) 395-6794. Alan Levitt, dir-National Youth Sunday magazine ...... 2,189 1,449 51.1 mgmt. Anti-Drug media campaign; Kendall Oliphant, adv svcs head. Newspaper ...... 101,765 113,335 -10.2 MTV: Modernista!, Boston. Michael Densmore, dir-client svcs. Various agencies (creative work coordinated through National newspaper ...... 36,617 32,523 12.6 MTV, Nickelodeon/Nick at Nite: In-house. Partnership for a Drug-Free America and the Ad Council). Outdoor ...... 18,932 18,768 0.9 VH-1: Rubin Postaer & Associates, Santa Monica, Calif. Todd Media buying & plng: Agency in review. Network TV ...... 123,154 115,273 6.8 Gray, acct dir. Spot TV ...... 147,845 192,985 -23.4 Consumer campaign, VH-1: SMASH, Boston. David Corey, sr Syndicated TV ...... 41,644 41,758 -0.3 VP-dir client svcs. 10 Verizon Cable TV networks ...... 93,872 66,586 41.0 Media buying, VH-1: Independent Media Services, New York. Network radio ...... 13,452 10,556 27.4 Debbie Isola, VP-media dir. Communications National spot radio ...... 43,169 32,903 31.2 U.S. ad spending ($ in thousands) Internet ...... 12,392 5,362 131.1 Paramount Home Entertainment: 5555 Melrose Ave., Los By media 2000 1999 % chg Measured media ...... 738,641 719,726 2.6 Angeles, Calif. 90038/Phone: (323) 956-5000. Michael Arkin, sr Magazine ...... $4,119 $11,727 -64.9 Unmeasured media ...... 482,308 469,957 2.6 VP-mktg. Sunday magazine ...... 146 294 -50.3 Total ...... 1,220,949 1,189,684 2.6 Media buying: D’Arcy Masius Benton & Bowles, Los Angeles. Newspaper ...... 303,303 140,633 115.7 By brand 2000 1999 % chg Ann Cruchley, grp acct mgr. National newspaper ...... 44,751 35,313 26.7 Paramount movies ...... 324,400 315,500 2.8 Outdoor ...... 12,884 8,000 61.1 Blockbuster video stores . . . . .116,839 145,946 -19.9 Paramount Parks: 8720 Red Oak Blvd., Ste. 315, Charlotte, N.C. Network TV ...... 15,849 1,691 837.6 CBS TV network ...... 72,867 65,475 11.3 28217/Phone: (704) 561-8100. Brett Petit, sr VP-mktg; Rob Collins, Spot TV ...... 287,416 83,569 243.9 Showtime cable TV network . . .36,412 29,585 23.1 VP-adv & promo; Wendy Oglesby, VP-mktg, Paramount’s Syndicated TV ...... 0 0 NA Sonicnet.com music info online . .17,062 0 NA Carowinds; Elizabeth Williams, VP-mktg, Paramount’s Great Cable TV networks ...... 1,344 127 959.2 MTV cable TV network ...... 15,198 8,048 88.8 America; Dale Kaetzel, VP-mktg, Paramount’s King’s Dominion; Network radio ...... 0 0 NA VH1 cable TV network ...... 11,971 16,244 -26.3 Bob White, VP-mktg, Paramount’s King’s Island; Scott National spot radio ...... 72,118 54,004 33.5 McConnell, VP-mktg, Paramount’s Canada’s Wonderland. Internet ...... NA 1,876 NA Sales & earnings ($ in millions) Barkley Evergreen & Partners, Kansas City, Mo. Ros Fettig, Measured media ...... 741,931 337,234 120.0 Worldwide 2000 1999 % chg team leader. Unmeasured media ...... 870,962 640,255 36.0 Sales ...... $20,044 $12,859 55.9 Total ...... 1,612,893 977,489 65.0 Earnings ...... -816 334 NA Paramount Pictures: 5555 Melrose Ave., Los Angeles, Calif. By brand 2000 1999 % chg U.S. 2000 1999 % chg 90038/Phone: (213) 956-5000. Jonathan Dolgen, chmn-Viacom Verizon telephone services . . .736,757 324,860 126.8 Sales ...... 16,428 10,207 60.9 entertainment grp; Sherry Lansing, chmn-motion picture grp; advertising age Leading National Advertisers 35

Arthur Cohen, pres-ww mktg; Tom Campanella, exec VP-natl By brand 2000 1999 % chg Knowledge Adventure: Gardner Geary Coll, San Francisco. adv & promo; Nancy Goliger, exec VP-mktg & creative affairs; Absolut vodka ...... 35,985 32,289 11.4 John Coll, creative dir; Bari Jain, acct dir; Jessica Marchi, acct Nancy Kirkpatrick, exec VP-ww publicity; Jim Gibbons, exec ’s distillers ...... 18,834 15,198 23.9 super. VP-creative adv, audio visual; Lucia Ludovico, exec VP-creative Crown Royal Knowledge Adventure: Euro RSCG McConnaughy Tatham, adv, print; William Rus, sr VP-creative adv; Leslie Pound, sr VP- Canadian whiskey ...... 17,689 13,659 29.5 Chicago. John Leonard, dir-client svcs; Susanne Mena, mgmt intl mktg; Susan Wrenn, sr VP & media dir; Maren Moebius, sr Captain Morgan rum ...... 14,895 8,929 66.8 super; Phil Gayter, creative dir. VP-creative adv, print. Chivas Regal Syracuse language: No agency. Media buying: MediaVest, New York. Oliver Dizon, sr VP-grp scotch whiskey ...... 12,045 6,944 73.5 Games: Blizzard, Sierra: In-house. dir. Flipside: No agency. Sales & earnings ($ in millions) Universal Interactive: Kovel Fuller, Los Angeles. Jonathan Paramount Television: 5555 Melrose Ave., Los Angeles, Calif. Worldwide 2000 1999 % chg Anastas, sr VP & grp acct dir; Onita Mahaly, acct super; Len 90038/Phone: (323) 956-5000. John Wentworth, exec VP-mktg, Sales ...... $38,454 $43,306 -11.2 Zimmelman, VP & creative dir. prog & media rel; Michael Mischler, exec VP-mktg, domestic Earnings ...... 2,115 1,521 39.1 TV. U.S. 2000 1999 % chg Vivendi Universal’s TV & Film: 100 Universal City Plaza, Domestic TV: Colby & Partners, Los Angeles. Stefan Gerber, Sales ...... 6,448 5,315 21.3 Universal City, Calif. 91608/Phone: (818) 777-1000. Pierre Lescure, pres & exec creative dir. Division sales 2000 1999 % chg chmn & CEO; Ron Meyer, pres & chief operating officer; Stacey Network TV: Enigma, Glendale, Calif. Randy Hipke, pres. Environment ...... 24,391 22,217 9.8 Snider, chmn-. Telecommunications ...... 4,848 4,147 16.9 Universal Pictures: DDB Worldwide, Los Angeles. Gary Showtime Networks: 1633 Broadway, New York, N.Y. TV & film ...... 3,908 1,220 220.3 Fountain, grp acct dir. 10019/Phone: (212) 708-1600. Matthew Blank, chmn & CEO; Len Publishing ...... 3,257 3,475 -6.3 Universal Studios Recreation Group: Messner Vetere Berger Fogge, exec VP-creat & mktg; Mark Greenberg, exec VP-corp Music ...... 455 0 NA McNamee Schmetterer/Euro RSCG, New York. Niland strategy & comms; Gina Goldberg, sr VP-mktg; Stephanie Internet ...... 44 2 NA Mortimer, ptnr; Mike Carroll, acct mgr. Gibbons, VP-adv. Media plng, Universal Studios Recreation Group: DDB Leo Burnett USA, Chicago. Ed Russell, sr VP-acct dir. Headquarters Worldwide, Los Angeles. Gary Fountain, grp acct dir; Sandy Media buying: Starcom USA, Chicago. Vivendi Universal/42 Avenue de Friedland, 75380, Paris, France Constan, media plnr; Nancy Yip, media plnr. Red Group (in-house). /Phone: 011-331-7171-1000. Networks: Agencies assigned on a proj- ect basis. Simon & Schuster: 1230 Ave. of the Americas, New York, N.Y. Vivendi Universal/375 Park Ave., New York, N.Y. 10152/Phone: 10020/Phone: (212) 698-7000. Jack Romanos, pres & chief operat- (212) 572-7000. ing officer; Michael Selleck, VP- exec dir-mktg, Trade div; 57 Volkswagen Carolyn Reidy, pres-Adult Publishing Group; Judith Curr, exec Notes U.S. ad spending ($ in thousands) VP-publisher PB Press; Martha K. Levin, VP-publisher Free Vivendi Universal was created in December 2000 with the merg- By media 2000 1999 % chg Press; Louise Burke, exec VP-publisher Pocket Books; Kristina er of Vivendi, Seagram and Canal Plus. The company has agreed Magazine ...... $52,455 $47,741 9.9 Peterson, pres-Childrens Publishing Division. to sell to Diageo and Pernod Ricard the Seagram spirits and Sunday magazine ...... 0 0 NA Pocket Books div: Bennett Book Advertising, New York. wine business, advertising of which was included in Vivendi for Newspaper ...... 7,901 14,629 -46.0 Eileen Lawrence, acct dir. this report. The two companies are buying the business for $8.15 National newspaper ...... 15,193 19,778 -23.2 billion but have yet to close on the deal. Vivendi Universal now Outdoor ...... 8,281 3,468 138.8 UPN: 11800 Wilshire Blvd., Los Angeles, Calif. 90025/Phone: (310) operates globally in the areas of media communications and Network TV ...... 178,575 151,256 18.1 575-7000. Dean Valentine, pres & CEO; Tom Nunan, pres-enter- environmental services. tainment; Bob Bouknight, sr VP-adv & mktg. Spot TV ...... 115,552 104,102 11.0 Media svcs: Initiative Media North America, Los Angeles. Personnel, brands, agencies Syndicated TV ...... 244 162 51.0 Cable TV networks ...... 42,915 28,667 49.7 Alicia Nelson, sr VP-acct svcs. Corporate: Jean-Marie Messier, chmn & CEO; Edgar Bronfman Network radio ...... 0 0 NA Jr., exec vice chmn; Pierre Lescure, co-chief operating officer; National spot radio ...... 3,371 724 365.7 Eric Licoys, co-chief operating officer; Guillaume Hannezo, sr Internet ...... NA 2,547 NA 76 Visa International exec VP & chief financial officer. U.S. ad spending ($ in thousands) Measured media ...... 424,487 373,074 13.8 Unmeasured media ...... 126,795 111,438 13.8 By media 2000 1999 % chg Seagram Beverage Co.: 800 Third Ave, 8th Flr., New York, N.Y. Total ...... 551,282 484,511 13.8 Magazine ...... $25,953 $23,562 10.1 10022/Phone: (212) 572-7161. Ed Barden, VP-mktg. By brand 2000 1999 % chg Sunday magazine ...... 274 116 136.7 Grolsch Beer, Seagram Mixers: Gearon Hoffman, Boston. Dan Volkswagen vehicles ...... 347,571 280,790 23.8 Newspaper ...... 4,043 1,491 171.1 Gearon, chmn & CEO. Audi vehicles ...... 71,997 84,086 -14.4 National newspaper ...... 5,868 7,823 -25.0 Rick’s Spiked Lemonade: G-Whiz, New York. Barbara Outdoor ...... 2,378 37 NA Martino, pres. Sales & earnings ($ in millions) Network TV ...... 190,666 168,770 13.0 Seagram Coolers: Devito/Verdi, New York. Ellis Verdi, ptnr. Worldwide 2000 1999 % chg Spot TV ...... 12,839 1,274 907.7 Media buying, Grolsch Beer: Carat/ICG, San Francisco. Pat Syndicated TV ...... 22,025 19,828 11.1 Dorner, VP client grp mgr. Sales ...... $79,598 $81,268 -2.1 Cable TV networks ...... 40,493 35,314 14.7 Earnings ...... 1,918 913 110.1 U.S. 2000 1999 % chg Network radio ...... 6,652 2,097 217.2 Seagram Chateau & Estate Wines Co.: 2600 Campus Dr. Ste National spot radio ...... 9,257 8,215 12.7 160, San Mateo, Calif. 94403/Phone: (650) 378-3800. Sam Sales ...... 15,749 13,381 17.7 Internet ...... NA 8,149 NA Bronfman II, pres; John Laird, sr exec VP-European estate Operating income ...... 636 402 58.2 Division sales 2000 1999 % chg Measured media ...... 320,446 276,675 15.8 wines; Dan Grunbeck, sr VP & natl sales mgr; Stephen Brauer, Unmeasured media ...... 106,815 92,225 15.8 sr VP-mktg. Volkswagen ...... 34,987 36,511 -4.2 Total ...... 427,262 368,901 15.8 Barton & Guestier, Brancott Vineyards, Dominus, Great Audi ...... 14,449 15,400 -6.2 By brand 2000 1999 % chg Bordeaux & Burgundy, Monterey Vineyard, Mumm Cuvee Financial services ...... 7,751 7,135 8.6 Visa credit cards ...... 320,446 268,526 19.3 Napa, San Telmo, Sandeman Port & Sherries, Sterling Vineyards, Commercial vehicles ...... 4,709 4,927 -4.4 Sterling Vintners Collection, Tessera, F.E. Trimbach: Agency SEAT ...... 4,682 4,905 -4.5 Headquarters assigned on a project basis. Skoda ...... 3,452 3,051 13.1 Visa International/Visa USA, P.O. Box 194607, San Francisco, Rolls-Royce/Bentley ...... 353 246 43.5 Calif. 94129/Phone: (415) 932-2100. Seagram Spirits & Wine Group: 800 Third Ave, New York, N.Y. 10022/Phone: (212) 572-7000. Joe Tripodi, chief mktg officer; Headquarters Personnel, brands, agencies Richard Shaw, grp head-mktg svcs & brand devel; Judy Levin, Volkswagen/D-38436, Wolfsburg, Germany /Phone: 49-5361- Corporate: Carl Pascarella, pres & CEO; Visa USA: Becky VP-mktg comms; Carl Horton, VP-mktg, Absolut N. Amer.; 923596. Saeger, exec VP-brand mgmt; Liz Silver, sr VP-adv & brand Roger Ambrose, grp head-rum, gin & liqueur; Robert Warren, mgmt. grp head-N. Amer. Whiskey; Mike Spurling, grp bead-Scotch Volkswagen of America, 3800 Hamlin Rd., Auburn Hills, Mich. Business Card, Buxx Card, Check Card, Classic Card, whiskey; John Bilello, grp head-cognac; Sam Ellias, VP-new 48326/Phone: (248) 754-5000. Corporate Card, E-Commerce, Gold Card, Interlink, Platinum prod devel. Card, Purchasing Card, Signature Card, Smart Visa: BBDO Absolut Vodka, Chivas Regal, The Glenlivet, Godiva Liqueur, Notes Worldwide, New York. Rich Kronengold, exec VP & chief mktg Seagram’s Extra Dry Gin: TBWA Worldwide, New York. Drew Volkswagen had a good year contrary to dollar conversion officer; Paul Daniusis, sr VP & sr acct dir. Beaver, ww acct dir. which show sales down 2.1%. In Deutschmark, companywide Bulleit Bourbon, Captain Morgan Original Spiced Rum, sales were up 13.8% (the DM dropped 13.9% versus the dollar in Crown Royal Canadian Whisky, Seagram’s VO Canadian 2000 from 1999). VW has up 5.6% in U.S. unit sales through July 44 Vivendi Universal Whisky, Don Julio Tequila: Grey Worldwide, New York. Ben of this year, although sales of the New Beetle were down by U.S. ad spending ($ in thousands) Arno, exec VP. about 20%. Audi in the same period was up 21.8% in unit sales By media 2000 1999 % chg Media buying: MediaCom, New York. Jim Porcarelli, sr VP & abetted by the Jan. 15 introduction of the allroad quattro wagon Magazine ...... $106,562 $102,212 4.3 dir-client svcs. accompanied by a $20 million TV blitz. In September Sunday magazine ...... 7,308 3,459 111.3 Direct mktg (most brands): Digitas, Boston. Susan Boland, sr Volkswagen appointed former BMW chairman Bernd Newspaper ...... 100,055 111,321 -10.1 VP. Pischetsrieder to succeed chairman Ferdinand Piech in April National newspaper ...... 22,621 22,540 0.4 2002. Pischetsrieder is currently chairmain of Spanish automak- Outdoor ...... 21,356 21,926 -2.6 Univeral Music Group: 825 8th Ave., 19th fl., New York, N.Y. er SEAT, a Volkswagen subsidiary. Network TV ...... 127,880 136,987 -6.6 10019/Phone: (212) 373-0600. Leslie Borrok, VP-adv & media svcs. Spot TV ...... 56,539 45,662 23.8 Barclay, Decca, Def Jam, Deutsche Grammophon, Geffen, Personnel, brands, agencies Syndicated TV ...... 14,653 13,553 8.1 Interscope, Island Records, MCA Records, MCA Nashville, Corporate: Ferdinand Piech, chmn; Gerd Klauss, pres & CEO, Cable TV networks ...... 60,473 47,634 27.0 Mercury Nashville, Motown, Phillips Polydor, Universal Volkswagen of America; Steve Keyes, dir-corp comms, Network radio ...... 799 0 NA Records, Verve: Gary Group, Santa Monica, Calif. Elsa Gary, Volkswagen of America. National spot radio ...... 20,600 10,647 93.5 pres. Internet ...... NA 1,634 NA Audi of America: 3800 Hamlin Rd., Auburn Hills, Mich. Measured media ...... 538,844 517,575 4.1 Vivendi Universal Publishing: 31 rue du Colisee, Cedex 08, 48326/Phone: (248) 754-5000. Len Hunt, VP; Walter Hanek, dir- Unmeasured media ...... 160,954 70,578 128.0 Paris, 75383/Phone: . Eric Licoys, chmn; Agnes Touraine, vice mktg; Doug Clark, mgr-mktg comms; Russ Hill, genl sls mgr; Total ...... 699,798 588,154 19.0 chmn & CEO. Mary Ann Wilson, adv mgr. By brand 2000 1999 % chg Education: Houghton Mifflin: Agencies assigned on a project McKinney & Silver, Raleigh, N.C. Cameron McNaughton, Universal movies ...... 328,800 349,700 -6.0 basis. exec VP & chief operating officer. advertising age Leading National Advertisers 36

Rolls-Royce & Bentley Motor Cars: 3800 Hamlin Rd., By brand 2000 1999 % chg AuburnHills, Mich. 48326/Phone: (248) 754-6464. Alasdair 95 Wendy’s International MCI telephone services ...... 127,289 178,935 -28.9 Stewart, pres-Americas; Tom Smith, natl mktg dir. U.S. ad spending ($ in thousands) 10-10-220 long By media 2000 1999 % chg DDB Worldwide, New York. Donna Bess, grp acct dir. distance service ...... 105,599 218,352 -51.6 Magazine ...... $7,320 $6,639 10.3 UUNET Internet services ...... 29,947 21,461 39.5 Volkswagen of America: Sunday magazine ...... 0 0 NA 3800 Hamlin Rd., Auburn Hills, Mich. 10-10-321 long 48326/Phone: (248) 754-5000. Frank Maguire, VP-sls & mktg; Newspaper ...... 36 36 -1.4 distance service ...... 28,931 152,642 -81.0 Karen Marderosian, adv mgr. National newspaper ...... 0 135 NA WorldCom corporate ...... 21,135 0 NA Arnold Communications, Boston. Fran Kelly, mg ptnr & chief Outdoor ...... 5,485 5,058 8.4 mktg officer; Ron Lawner, mg ptnr & chief creative officer. Network TV ...... 106,461 103,715 2.6 Spot TV ...... 58,497 50,042 16.9 Sales & earnings ($ in millions) Syndicated TV ...... 31,077 24,148 28.7 Worldwide 2000 1999 % chg 63 Wal-Mart Stores Cable TV networks ...... 34,522 27,692 24.7 Sales ...... $35,908 $39,090 -8.1 Network radio ...... 0 0 NA U.S. ad spending ($ in thousands) Earnings ...... 3,941 4,088 -3.6 National spot radio ...... 2,546 2,553 -0.3 By media 2000 1999 % chg U.S. 2000 1999 % chg Measured media ...... 245,943 220,017 11.8 Magazine ...... $24,178 $18,039 34.0 Unmeasured media ...... 50,374 62,056 -18.8 Sales ...... 32,177 30,721 4.7 Sunday magazine ...... 4,798 5,726 -16.2 Total ...... 296,317 282,073 5.0 Division sales 2000 1999 % chg Newspaper ...... 12,320 15,320 -19.6 By brand 2000 1999 % chg Voice & data ...... 14,425 13,263 8.8 National newspaper ...... 1,097 172 537.7 Wendy’s restaurants ...... 241,937 217,773 11.1 Consumer ...... 7,778 7,590 2.5 Outdoor ...... 190 222 -14.5 Alternative channels Network TV ...... 102,295 110,207 -7.2 Sales & earnings ($ in millions) & small bus ...... 3,541 3,142 12.7 Spot TV ...... 111,672 102,124 9.3 Worldwide 2000 1999 % chg Wholesale ...... 3,388 3,943 -14.1 Syndicated TV ...... 31,783 14,963 112.4 Sales ...... $2,237 $2,067 8.2 Internet ...... 2,455 1,554 58.0 Cable TV networks ...... 53,860 37,910 42.1 Earnings ...... 170 167 1.8 Network radio ...... 5,214 461 NA U.S. 2000 1999 % chg International operations ...... 2,364 1,624 45.6 National spot radio ...... 1,022 61 NA Sales ...... 1,616 1,520 6.3 Dial-up Internet ...... 1,628 1,497 8.8 Internet ...... NA 986 NA Division sales 2000 1999 % chg Measured media ...... 348,428 306,190 13.8 Retail sales ...... 1,808 1,666 8.5 Headquarters Unmeasured media ...... 149,326 150,810 -1.0 Franchise revenues ...... 429 401 7.0 WorldCom/500 Clinton Center Dr., Clinton, Miss. 39056/Phone: Total ...... 497,754 457,001 8.9 Headquarters (601) 460-5600. By brand 2000 1999 % chg Wendy’s International/4288 W. Dublin-Granville Rd., P.O. Box Wal-Mart discount stores . . . . .336,145 298,106 12.8 256, Dublin, Ohio 43017-0256/Phone: (614) 764-3100. Sam’s Club Personnel, brands, agencies Corporate: wholesale stores ...... 11,158 6,319 76.6 Personnel, brands, agencies Bert C. Roberts, Jr., chmn; Bernard J. Ebbers, pres & Corporate: Jack Schuessler, pres & CEO; Don Calhoon, exec CEO. Sales & earnings ($ in millions) VP; Denny Lynch, VP-comms; Robert Levite, VP-mktg; Bob Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Worldwide 2000 1999 % chg Stowe, mktg svcs dir. New York. Tom Messner, ptnr; Joanne Tilove, ptnr; Denis Sales ...... $191,329 $165,013 15.9 Bates USA, New York. Gary Steele, exec VP-mg dir. Glennon, ptnr. Earnings ...... 6,295 5,377 17.1 Hispanic adv & media svcs: Vidal Partnership, New York. Media svcs: Media Planning Group, New York. Suzanne Forte, U.S. 2000 1999 % chg Tony Ruiz, ptnr. acct dir. Sales ...... 159,229 142,285 11.9 Division sales 2000 1999 % chg TDL Group (Tim Hortons): 874 Sinclair Rd., Oakville, Ontario MCI Group: 500 Clinton Center Dr., Clinton, Miss. Wal-Mart ...... 121,889 108,721 12.1 L6K2Y1 Canada/Phone: (905) 845-6511. Bill Moir, VP-mktg. Sam’s Club ...... 26,798 24,801 8.1 Enterprise Advertising, Toronto. Allison Simpson, VP. 39056/Phone: (601) 460-5600. Wayne Huyard, chief operating International ...... 32,100 22,728 41.2 officer; Joyce Dorris, VP-mktg; Patty Proferes, VP-mktg & adv; Melissa Parisi, dir-mktg; Jeff Grossman, dir-mktg; Dawn Headquarters 37 WorldCom Wager, sr mgr-media; Wayne Saggus, dir-mktg, Skytel; Allison Wal-Mart Stores/702 S.W. Eighth St., Bentonville, Ark. U.S. ad spending ($ in thousands) Lee, mgr-adv, Skytel. 72716/Phone: (501) 273-4000. By media 2000 1999 % chg MCI, 1-800-Collect, 10-10-9000, Telecom*USA (10-10-321, 10-10- Magazine ...... $20,767 $22,752 -8.7 220): Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Notes Sunday magazine ...... 0 85 NA New York. Tom Messner, ptnr; Joanne Tilove, ptnr; Denis Fiscal year ended January 31, 2001. Newspaper ...... 9,934 9,479 4.8 Glennon, ptnr. National newspaper ...... 7,311 4,658 57.0 Media svcs: Media Planning Group, New York. Suzanne Forte, Personnel, brands, agencies Outdoor ...... 2,030 1,334 52.1 Corporate: S. Robson Walton, chmn; Lee Scott, pres & CEO. Network TV ...... 212,495 274,400 -22.6 acct dir. By media ...... 2000 1999 % chg SkyTel: Suissa Miller, Los Angeles. David Suissa, chmn & exec Wal-Mart Stores: 702 S.W. Eighth St., Bentonville, Ark. Spot TV ...... 6,810 21,760 -68.7 creat dir; Bruce Miller, pres; Bill Gross, acct super. 72716/Phone: (501) 273-4000. Tom Coughlin, pres & CEO; Robert Syndicated TV ...... 44,081 172,349 -74.4 Connelly, exec VP-mktg; Mike Cockrell, VP-mktg; Randy Cable TV networks ...... 163,089 248,052 -34.3 WorldCom Group: 500 Clinton Center Dr., Clinton, Miss. Curtis, VP-creative; Shannon Shoptaw, dir-media. Network radio ...... 0 0 NA 39056/Phone: (601) 460-5600. Ronald Beaumont, chief operating GSD&M, Austin, Texas. Roy Spence, pres; Alicia Smith National spot radio ...... 335 5,030 -93.3 officer; Brian Brewer, sr VP-global mktg; Jill Canino, VP-global Kriese, sr VP & acct dir. Internet ...... NA 5,582 NA mktg. Corp adv & media: Bernstein-Rein, Kansas City, Mo. Skip Measured media ...... 466,852 765,480 -39.0 Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Rein, vice chmn; Rusty Scholtes, sr VP. Unmeasured media ...... 338,065 343,911 -1.7 African-American adv: E. Morris Communications, Chicago. Total ...... 804,917 1,109,391 -27.4 New York. Tom Messner, ptnr; Joanne Tilove, ptnr; Denis Eugene Morris, pres; Tonya Hill, VP & acct mgr. By brand 2000 1999 % chg Glennon, ptnr. Hispanic adv: Lopez Negrete Communications, Houston. 1-800-Collect UUNET: DWP/Bates Technology, Atlanta. Ken Cohen, sr VP Alex Lopez Negrete, pres; Adalis Arroyo, acct super. telephone service ...... 153,137 164,286 -6.8 & dir-acct svcs.