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Proyecto Docencte ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López ADVERTIMENT. L'accés als continguts d'aquesta tesi doctoral i la seva utilització ha de respectar els drets de la persona autora. Pot ser utilitzada per a consulta o estudi personal, així com en activitats o materials d'investigació i docència en els termes establerts a l'art. 32 del Text Refós de la Llei de Propietat Intel·lectual (RDL 1/1996). Per altres utilitzacions es requereix l'autorització prèvia i expressa de la persona autora. En qualsevol cas, en la utilització dels seus continguts caldrà indicar de forma clara el nom i cognoms de la persona autora i el títol de la tesi doctoral. No s'autoritza la seva reproducció o altres formes d'explotació efectuades amb finalitats de lucre ni la seva comunicació pública des d'un lloc aliè al servei TDX. Tampoc s'autoritza la presentació del seu contingut en una finestra o marc aliè a TDX (framing). Aquesta reserva de drets afecta tant als continguts de la tesi com als seus resums i índexs. ADVERTENCIA. El acceso a los contenidos de esta tesis doctoral y su utilización debe respetar los derechos de la persona autora. Puede ser utilizada para consulta o estudio personal, así como en actividades o materiales de investigación y docencia en los términos establecidos en el art. 32 del Texto Refundido de la Ley de Propiedad Intelectual (RDL 1/1996). Para otros usos se requiere la autorización previa y expresa de la persona autora. En cualquier caso, en la utilización de sus contenidos se deberá indicar de forma clara el nombre y apellidos de la persona autora y el título de la tesis doctoral. No se autoriza su reproducción u otras formas de explotación efectuadas con fines lucrativos ni su comunicación pública desde un sitio ajeno al servicio TDR. Tampoco se autoriza la presentación de su contenido en una ventana o marco ajeno a TDR (framing). Esta reserva de derechos afecta tanto al contenido de la tesis como a sus resúmenes e índices. WARNING. Access to the contents of this doctoral thesis and its use must respect the rights of the author. It can be used for reference or private study, as well as research and learning activities or materials in the terms established by the 32nd article of the Spanish Consolidated Copyright Act (RDL 1/1996). Express and previous authorization of the author is required for any other uses. In any case, when using its content, full name of the author and title of the thesis must be clearly indicated. Reproduction or other forms of for profit use or public communication from outside TDX service is not allowed. Presentation of its content in a window or frame external to TDX (framing) is not authorized either. These rights affect both the content of the thesis and its abstracts and indexes. UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López FERNANDO RODRÍGUEZ LÓPEZ ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES: EL CASO DE LEGO© SERIOUS PLAY© TESIS DOCTORAL DIRIGIDA POR EL DR. MARIO ARIAS OLIVA Y EL DR. JORGE PELEGRÍN BORONDO DEPARTAMENTO DE GESTION DE EMPRESAS PROGRAMA DE ESTUDIOS HUMANÍSTICOS TARRAGONA 2019 UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López Hacemos constar que el presente trabajo, titulado “Aceptación Tecnológica de los Serious Games: el Caso de Lego© Serious Play©”, que presenta Don Fernando Rodríguez López para la obtención del título de Doctor, ha sido realizado bajo nuestra dirección en el Departamento de Gestión de Empresas de esta Universidad. Tarragona, julio de 2019 Los directores de la tesis doctoral Dr. Mario Arias Oliva Dr. Jorge Pelegrín Borondo Universitat Rovira i Virgili Universidad de La Rioja UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López Dedicatoria A mis padres, Fernando y M.ª de Gracia, que me hicieron ser lo que soy y que siempre los llevaré en mi memoria. UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López Agradecimientos Agradecer a las personas que te han ayudado a realizar una tesis doctoral es un arduo trabajo de memoria, ya que al terminarla observo que, es un proceso que no tiene un principio claro, pero que, desde mi punto de vista, si tiene un fin, que es su lectura, aunque por supuesto, se inicia otro camino igual de retador y apasionante a partir de ahora. Por ello, este viaje está plagado de personas, que, de una forma directa e indirecta, son las que te ayudan a terminar dicho camino. En mi caso, y dada mi edad, tengo que decir que ha sido mi segundo intento de hacerla. Mi primer intento fue cuando realicé los cursos de doctorado durante dos años (1992- 1994) en la Universidad Autónoma de Madrid y que a la postre, no pude terminar. Sin entrar en detalles, obtenida la suficiencia investigadora con buena nota, no tuve el apoyo suficiente, dentro del mundo académico, para poderla llevar a buen puerto. Puse ganas en el intento, pero esa nebulosa de personas que giran alrededor de un proyecto investigador, no me prestó mucho apoyo y ayuda. En todo caso, con la vista de 25 años que han transcurrido, pienso ahora, que no hubiera podido hacer un trabajo tan pausado, meditado y elaborado, como el que aquí se presenta. Por esta razón, y porque, en todo caso, hay que ser siempre agradecido, doy las gracias a aquellas personas que no hicieron posible hacer aquella tesis, que me hubiera impedido realizar la actual. Por ello, cuando el Doctor Mario Arias, excelente profesional y académico, vio viable el proyecto, no pude decirle que no. En primer lugar, porque de esta manera, me quitaba una “espinita” que llevaba más de cinco lustros golpeándome en mi interior y que, me producía una cierta frustración personal UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López y profesional; en segundo lugar, porque el ofrecimiento de Mario me permitía, saber a ciencia cierta, que está vez, sí que iba a tener el apoyo docente y personal para, al fin poder realizarla. Vaya así, mi más sincero agradecimiento a la ayuda que he encontrado no sólo en él, sino también en el equipo de profesores que me han ayudado a su realización y finalización. Gracias también, al profesor y codirector de la tesis D. Jorge Pelegrín que gracias, a sus conocimientos en metodología cuantitativa y software de análisis, ha conseguido que un mundo que era totalmente ajeno y cerrado para mí, haya podido, al menos, ser un poco más inteligible. Sin su ayuda y esfuerzo, este trabajo doctoral no habría podido ser realizado. ¡Gracias Dr. Pelegrín! Por otro lado, reconozco que no ha sido fácil hacer este trabajo con dos niños pequeños, que no entienden muy bien, como su padre se ha pasado horas delante de un ordenador, sin poder jugar con ellos, o salir a montar en bicicleta. Espero que cuando sean mayores, entiendan el esfuerzo que supuso la realización de la presente tesis, y así, entiendan mucho mejor, el significado de tal esfuerzo. Quiero, en este sentido, tan íntimo y familiar, agradecer a mis padres Fernando y Mª. de Gracia, por desgracia fallecidos en el transcurso de pocos meses y durante la realización de este trabajo, el apoyo que siempre me dieron sin pedirme nada a cambio. La larga agonía de enfermedad de mi padre era un buen pretexto, -en las tardes interminables de hospital-, para contarle lo que estaba haciendo: en que capítulo estaba y que pretendía demostrar con este trabajo de investigación. Probablemente, no entendiese mucho, pero el sólo replicar de mi voz, le transmitió paz, cariño y le ayudó a superar el triste trance por el que pasaba. En igual medida, quiero recordar a mis hermanos, Esther y Eduardo, que son parte de mi pasado, presente y futuro. UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López Un lugar importante en la lista de agradecimientos está dedicado a Raquel, mi mujer y compañera, y sin la que no hubiera podido llegar a ser y a realizar, muchas cosas de las que me siento orgulloso en esta vida. Su infinita paciencia conmigo, es una muestra de cómo, las personas, si nos queremos, podemos llegar a hacer cosas increíbles. Con perseverancia y unas pocas dosis de perspectiva de saber lo que nos encontraremos en la meta, las personas podemos llegar a ser más grandes como seres humanos. Finalmente, agradecer a mis hijos Carla y Nando, por ser como son, niños estupendos, que quieren seguir jugando con su padre, y que de reojo miran, por si no hay nadie sentado en la pantalla del ordenador, ¡porque eso significará que su padre estará libre … al menos por un rato! Gracias a todos UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López UNIVERSITAT ROVIRA I VIRGILI ACEPTACIÓN TECNOLÓGICA DE LOS SERIOUS GAMES. EL CASO DE LEGO © SERIOUS PLAY © Fernando Rodríguez López ÍNDICE Resumen…………………………………………………………………………….…….……………..1 Abstract ……………………………………………………………………………….……………..…..2 PARTE I: Introducción ............................................................................................................
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