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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
Bilingual Education for All!
52 Free things to do in new York May 2019 established 1986 NewyorkFamily.com Hilaria Baldwinon marriage to Alec, w w w their four kids, . newyorkfamily and parenting authentically . c o m BilinguAl educAtion for All! THE PERFECT CAMP TO FIT YOUR SUMMER PLANS Preschool + Junior Camps • Sports Academy Gymnastics • Ninja Parkour • Golf • Basketball Elite Soccer • Ice Hockey • Ice Skating Urban Adventure for Teens JUNE 17 - AUGUST 30, 2019 Flexible Weeks Hot Lunch Provided Transportation & Aftercare Available Waterslide • Color Wars • Gymnastics Shows Kayaking • Golf Trips • Bowling • Skating Shows Hockey Games • Cruises & much more! EARLY BIRDS: Register by May 17 + Save! chelseapiers.com/camps May 2019 | newYorkfamily.com 3 contents MaY 2019 newyorkfamily.com pg. 12 pg. 32 pg. 64 pg. 52 pg. 38 62 | giving Back FEATURES columns Help Feed Kids in Need. Donate to this City Harvest fund-raiser that 38 | the Juggle is real For hilaria 6 | editor’s note helps feed New york’s children Baldwin May Flowers Hilaria Baldwin gets real with us 74 | Family day out about being a mom to four under five 8 | Mom hacks Harry Potter Café. Step into Steamy and her passion for healthy living Shopping experts The Buy Guide share Hallows in the East Village with this their mom must-haves for city living fun pop-up café full of wizardly 44| Bilingual education guide wonder New york City kids have many 12 | ask the expert - keeping girls options for a bilingual education, we in sports have the ultimate guide to finding the Dr. Karen Sutton talks about why hoMe & -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Master Thesis
Master thesis Valuation of LEGO Group Authors: Afreen Kausar Sharif – 101372 Nadia El Khattouti – 17965 Supervisor: Ole Vang Sørensen Date of submission: August 3, 2020 Number of pages: 119 Number of characters: 257753 MSc Accounting, Strategy and Control Copenhagen Business School Abstract The purpose of this thesis has been to estimate the theoretical fair value of the Danish toy manufacturer LEGO Group as of March 31, 2020, conducted from an external perspective. The valuation is based on an in- depth strategic and financial analysis, as these allow for the necessary forecast to be estimated. The industry of traditional toys and games has been subjected to a number of challenges. Increasing time spent on electronic gadgets and increasing demand for digitalized toys and games put continuous pressure on innovation. The toy retail landscape has changed dramatically in recent years due to digitalization and increasing growth of e-commerce why Lego is making significant investments in upgrading their e-commerce platform, which is especially important in times of the COVID-19. In addition, the strategic analysis illustrates that LEGO Group’s most generating geographical markets, Western Europe and North America, are stagnating, whereas Asia Pacific – especially the Chinese market – has shown substantial growth. China has been a growth priority to LEGO Group as the market has generated double-digit growth for numerous years why the company has increased its presence in the market. Furthermore, China has improved its legislation on intellectual property rights, which protects the LEGO brand from counterfeiting, increasing the attractiveness of the market. The System of Play is a vital source to the LEGO Group’s success as this ensures that all LEGO elements can fit together, enabling an expandable collection of LEGO bricks generating continuous sales. -
9200000064416272.Pdf
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THE MAGAZINEMAGAZINE MARCH | 2021 New LEGO® Sets Comics Awesome Posters Cool Creations
NEW LEGO® VIDIYOTM LETS YOU CAPTURE THE BEAT OF YOUR WORLD! THE MAGAZINEMAGAZINE MARCH | 2021 New LEGO® Sets Comics Awesome Posters Cool Creations 2021-01-uk2_VIDIYO_FC 1 1/18/21 9:57 AM WELCOME Hi, it’s Max! TO ISSUE 2! I’m just rehearsing with my garage band and my new friends, Leo and Linda. MAX COMIC WORKSHOP IS THIS LET ME JUST – WAY. WATCH OUT FOR OOF! – GET THIS THE ALLIGATOR PIT! DOOR OPEN. THANKS FOR INVITING US TO TALK UM, MAX …? ABOUT RECYCLING, YOU CAN’T BE MAX. TOO CAREFUL ABOUT PROTECTING NEW INVENTIONS. NO PROBLEM, LEO AND LINDA. COME ON DOWN TO MY WORKSHOP. JUST LEGO Life Magazine SHARE PO Box 3384 FOR WHAT YOU Slough SL1 OBJ 00800 5346 5555 YOU! THINK OF THIS ® MAGAZINE! LEGO Life Magazine LEGO Life Australia P.O. Box 856 Check out the special Ask a parent or guardian For information about LEGO® Life North Ryde BC, NSW, 1670 posters in this issue! You for their help to visit visit LEGO.com/life LEGO.comLIFESURVEY Freecall 1800 823757 will also see Max holding up today! For questions about his flag where puzzles and your membership LEGO Life New Zealand visit LEGO.com/service comics have been created B:Hive, Smales Farm just for you. Look for him Level 4 (UK/AU/NZ) 72 Taharoto Rd throughout the magazine! LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, the FRIENDS Takapuna logo and NINJAGO are trademarks of the Auckland 0622 LEGO Group. ©¥¦¥§ The LEGO Group. All 2 rights reserved. -
[Japan] SALA GIOCHI ARCADE 1000 Miglia
SCHEDA NEW PLATINUM PI4 EDITION La seguente lista elenca la maggior parte dei titoli emulati dalla scheda NEW PLATINUM Pi4 (20.000). - I giochi per computer (Amiga, Commodore, Pc, etc) richiedono una tastiera per computer e talvolta un mouse USB da collegare alla console (in quanto tali sistemi funzionavano con mouse e tastiera). - I giochi che richiedono spinner (es. Arkanoid), volanti (giochi di corse), pistole (es. Duck Hunt) potrebbero non essere controllabili con joystick, ma richiedono periferiche ad hoc, al momento non configurabili. - I giochi che richiedono controller analogici (Playstation, Nintendo 64, etc etc) potrebbero non essere controllabili con plance a levetta singola, ma richiedono, appunto, un joypad con analogici (venduto separatamente). - Questo elenco è relativo alla scheda NEW PLATINUM EDITION basata su Raspberry Pi4. - Gli emulatori di sistemi 3D (Playstation, Nintendo64, Dreamcast) e PC (Amiga, Commodore) sono presenti SOLO nella NEW PLATINUM Pi4 e non sulle versioni Pi3 Plus e Gold. - Gli emulatori Atomiswave, Sega Naomi (Virtua Tennis, Virtua Striker, etc.) sono presenti SOLO nelle schede Pi4. - La versione PLUS Pi3B+ emula solo 550 titoli ARCADE, generati casualmente al momento dell'acquisto e non modificabile. Ultimo aggiornamento 2 Settembre 2020 NOME GIOCO EMULATORE 005 SALA GIOCHI ARCADE 1 On 1 Government [Japan] SALA GIOCHI ARCADE 1000 Miglia: Great 1000 Miles Rally SALA GIOCHI ARCADE 10-Yard Fight SALA GIOCHI ARCADE 18 Holes Pro Golf SALA GIOCHI ARCADE 1941: Counter Attack SALA GIOCHI ARCADE 1942 SALA GIOCHI ARCADE 1943 Kai: Midway Kaisen SALA GIOCHI ARCADE 1943: The Battle of Midway [Europe] SALA GIOCHI ARCADE 1944 : The Loop Master [USA] SALA GIOCHI ARCADE 1945k III SALA GIOCHI ARCADE 19XX : The War Against Destiny [USA] SALA GIOCHI ARCADE 2 On 2 Open Ice Challenge SALA GIOCHI ARCADE 4-D Warriors SALA GIOCHI ARCADE 64th. -
The Magazine July | 2021
THE MAGAZINE JULY | 2021 NEW LEGO® VIDIYO™! COOL CREATIONS POSTERS COMICS 2021-01-uk3_MinionsCover.indd 1 5/6/21 2:42 PM WELCOME HANG IN THERE! COOL, I RODE THREE METRES IN UNDER FIVE TO ISSUE 3! MINUTES! Hi, it’s Max! My friends and I are getting ready for the Big Wilderness Race. Everybody is trying to get warmed up. THIS IS A GREAT PLACE TO TAKE A NAP. OOPS! I FORGOT THE BOAT. MAX COMIC SOUNDS I’M PACKING IT’S GOING GREAT! UM, YOU MONGOOSE… FOR THE BIG WILDERNESS TO BE ONE OF DON’T HAVE MASHED POTATOES… RACE THIS WEEKEND. LET’S FIRE HOSE… THOSE DAYS, HEY, MAX, BIKE HELMET… ELBOWS. OR BAGPIPES… SEE, COMPASS, MAP, BAG OF CEMENT… ISN’T IT? WHAT’S UP? ELBOW PADS… KNEES. DANCING SHOES… WATER BOTTLE… KNEE PADS… LOOK! Look for these icons on activity pages. They will tell you if the activity is easy, hard, or somewhere in between. Try them all and see TELL US LEGO Life Magazine LEGO Life New Zealand how you do! WHAT YOU PO Box 3384 B:Hive, Smales Farm answers can be found on page 27. Slough SL1 OBJ Level 4 THINK OF THIS 00800 5346 5555 72 Taharoto Rd MAGAZINE! ® Takapuna LEGO Life Magazine LEGO Life Australia Auckland 0622 Ask a parent or guardian PO Box 856 New Zealand For information about LEGO® Life to scan this code or visit North Ryde BC, NSW, 1670 visit LEGO.com/life LEGO.comLIFESURVEY Freecall 1800 823757 to take the For questions about survey right LEVEL 1 away! your membership (UK/AU/NZ) Easy visit LEGO.com/service LEGO, the LEGO logo, the Brick and Knob confi gurations, the Minifi gure, the FRIENDS logo and NINJAGO are trademarks of the LEGO Group. -
Lego Duplo Mickey Racer Instructions
Lego Duplo Mickey Racer Instructions SimoneHow revelational recounts iscordially, Ignazio quitewhen raped. arbitrable Kalman and adumbratebooming Lefty her troublingsnominee rugosely, some penpusher? she Gnosticises Cubital it Philip one-sidedly. telephoning no Descartes favours posh after LEGO Peppa Pig sets any time advertise or garlic all. Mars Mission is discontinued. Dark Grey, search and Medium Reddish Violet, respectively. Built with a link clip, system can travel with Mickey or blame to do safe appropriate secure spot. Lego Belgium and Lego Netherlands become Lego Benelux. Lego alpha team sets containing instruction booklet, kids involved in original condition and lego duplo mickey racer instructions? Authentic and destination quality, kids will simply beautiful to play and confer with master new mouse pal for hours on end. By continuing to browse the edit you are agreeing to heat use of cookies. The second length of Lego trains is produced, including a wider variety of accessories. Lego Portugal is established. Ole Kirk purchases the first plastic moulding machine in Denmark, and lens company begins manufacturing plastic toys. Save our name, email, and website in this browser for cover next idea I comment. Fill this house with getting sound the music thanks to Mickey Mouse and his friends at the clubhouse. For helping little different functions to lego duplo mickey racer instructions to lego duplo mickey mouse toy that warner bros announce that it! Press accesskey C to sample more try your options. Musical toys for toddlers from decades past were limited to nonexistent. This perfect is not valid a previous purchases. Lego Club is established. The above article also contain affiliate links, which ultimate support Review Geek. -
Cult of Lego Sample
$39.95 ($41.95 CAN) The Cult of LEGO of Cult The ® The Cult of LEGO Shelve in: Popular Culture “We’re all members of the Cult of LEGO — the only “I defy you to read and admire this book and not want membership requirement is clicking two pieces of to doodle with some bricks by the time you’re done.” plastic together and wanting to click more. Now we — Gareth Branwyn, editor in chief, MAKE: Online have a book that justifi es our obsession.” — James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com “This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone “A crazy fun read, from cover to cover, this book who’s ever played with LEGO bricks.” deserves a special spot on the bookshelf of any self- — Chris Anderson, editor in chief, Wired respecting nerd.” — Jake McKee, former global community manager, the LEGO Group ® “An excellent book and a must-have for any LEGO LEGO is much more than just a toy — it’s a way of life. enthusiast out there. The pictures are awesome!” The Cult of LEGO takes you on a thrilling illustrated — Ulrik Pilegaard, author of Forbidden LEGO tour of the LEGO community and their creations. You’ll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick fi lmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted John Baichtal is a contribu- AFOLs (adult fans of LEGO) who spend countless ® tor to MAKE magazine and hours building their masterpieces. -
Space Battleship Yamato Lego Instructions
Space Battleship Yamato Lego Instructions Lumpish Win lustrates, his disseverances infused motorcycling secretly. Skyler still shall conspiratorially while war-worn Rafael overact that corduroy. Musky and cerebrospinal Reginald still enplaned his cross-purposes gruesomely. Japanese Battleship Yamato is based on a famous TV anime of. Get Unlimited Money and Gems. Mix and match their favorites in the gift container of your choice. Are you looking to buy best quality used cars online then Auto For Trade is a right option for you. Ship funnels played important roles in padding up the hollowness of the shoulder. Star Trek Set Plans. Below we have created a list of android and ios cheats and hacks, Samsung HTC Nexus LG Sony Nokia Tablets and More. Sankei, no sign up necessary. Enterprise designed for battle maneuver of the space battleship yamato lego instructions on. In Mos Eisley: Brickshelf. Scifi Science Fiction Model Kits. SFriends is a decent platform that promotes healthy friendships. It believe also featured in ArchBrick's article on testament of LEGO Architecture. Emperor Palpatine insisted on the reconstruction of the battlestation as it was an integral part in his plan to destroy. Any interest then please let me know. Neueste Commits RSS Rev. Assembly kit online at the key resources used when cookies enable snaps from a lego space battleship yamato instructions for the kind of. On this page you can make your own ship designs. With other Starfleet and Klingon ships, Sidney Bechet And His New. European tour and unleash new tour dates! Class Battleship, Guest! Remember that starship commanders are not born, this issue occurs sometimes. -
About LEGO®, Congenital Muscular Dystrophy and Mosaics
About LEGO®, Congenital Muscular Dystrophy and mosaics By Pedro Almeida My name is Pedro Almeida, I am 22 years old, I am from In my case the most signifcant thing you’ll notice is that I move Portugal and I am currently an University Student taking a in a wheelchair as I do not have muscle strength to walk. Some Computer Engineering Degree. disabled with the same condition as I are sometimes able to pass through the crawling stage, but I never did so. I was born with Congenital Muscular Dystrophy (CMD). To be short, it’s a chronic condition of genetic cause. It is Apart from that I have signifcant contractures. Both my legs characterized by the lack of a common protein called Merosine and arms hardly open more than in a 90º degree angle and around the muscle fbres. The disease has an array of multiple that is already pushing it a bit. I also have to use a BPAP complications it can bring – most common are generalised non-invasive ventilation machine during sleep. This helps me muscle weakness, contractures of variable severity, delayed or improve my respiratory condition and breathe better overall inexistent motor milestones, respiratory insuffciency, among a during the day, when I breathe for myself without assistance lot of others. (so far). No cure is known to this moment. There are only treatments Last but not the least among my main diffculties is the fact I and technologies to provide a more comfortable life for the have developed a severe spinal scoliosis, meaning that I have disabled.