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The Double-Sided Message of the Lego Movie: the Effects
Cedarville University DigitalCommons@Cedarville Department of English, Literature, and Modern English Seminar Capstone Research Papers Languages 4-30-2015 The ouble-SD ided Message of The Lego oM vie: The ffecE ts of Popular Entertainment on Children in Consumer Culture Jordan Treece Cedarville University, [email protected] Follow this and additional works at: http://digitalcommons.cedarville.edu/ english_seminar_capstone Part of the Art Education Commons, Child Psychology Commons, Children's and Young Adult Literature Commons, and the Literature in English, North America Commons Recommended Citation Treece, Jordan, "The oubD le-Sided Message of The Lego Movie: The Effects of Popular Entertainment on Children in Consumer Culture" (2015). English Seminar Capstone Research Papers. 28. http://digitalcommons.cedarville.edu/english_seminar_capstone/28 This Capstone Project is brought to you for free and open access by DigitalCommons@Cedarville, a service of the Centennial Library. It has been accepted for inclusion in English Seminar Capstone Research Papers by an authorized administrator of DigitalCommons@Cedarville. For more information, please contact [email protected]. Treece 1 Jordan Treece 8 April 2015 The Double-Sided Message of The Lego Movie : The Effects of Popular Entertainment on Children in Consumer Culture One of the most popular and highest-rated films of 2014, The Lego Movie , directed by film powerhouse duo Phil Lord and Chris Miller, has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade. -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Rise of the LEGO® Digital Creator
Rise of the LEGO® Digital Creator While you’ve always been able to build your own physical creations with a bucket of LEGO® bricks, the route to the same level of digital LEGO freedom for fans has taken a bit longer. The latest step in that effort sees the LEGO Group teaming up with Unity Technologies to create a system that doesn’t just allow anyone to make a LEGO video game, it teaches them the process. The Unity LEGO Microgame is the most recent microgame created by Unity with the purpose of getting people to design their own video game. But in this case, the interactive tutorial turns the act of creation into a sort of game in and of itself, allowing players to simply drag and drop LEGO bricks into a rendered scene and use them to populate their vision. Designers can even give their LEGO brick creations life with intelligent bricks that breath functionality into any model to which they’re attached. Users can even create LEGO models outside of the Unity platform using BrickLink Studio, and then simply drop them into their blossoming game. While this is just the beginning of this new Unity-powered toolset for LEGO fans, it’s destined to continue to grow. The biggest idea that could come to the Unity project is the potential ability for a fan to share their LEGO video game creations with one another and vote on which is the best, with an eye toward the LEGO Group officially adopting them and potentially releasing them with some of the profit going back to the creator. -
Download Press Release
For Immediate Release Media Contacts: Jake Gonzales/760-918-5379 LEGOLAND® CALIFORNIA RESORT ANNOUNCES BIGGEST PARK ADDITION: THE LEGO® MOVIE™ WORLD! Family Theme Park and Warner Bros. Consumer Products Unveil New Rides, Attractions and Iconic LEGO Characters for 2020! LINK TO ART: https://spaces.hightail.com/space/UsoTZWbIm4 LINK TO IMAGES: https://spaces.hightail.com/space/uCKBaVi2g8 LINK TO BROLL: https://spaces.hightail.com/space/2w5rcshZ6S CARLSBAD, Calif. (August 15, 2019) –The audience erupted in cheer and confetti filled the theater as LEGOLAND® California Resort unveiled its biggest gift for its 20th birthday by announcing the largest addition in the Park’s history: The LEGO® MOVIE™ WORLD. General Manager Peter Ronchetti is excited to take guests from theater to theme park in 2020. “The LEGO MOVIE WORLD is LEGOLAND California Resort’s largest Park addition ever and we are thrilled to create an interactive experience that fully immerses guests into a world that was so brilliantly created by LEGO and celebrated by the hugely popular LEGO film franchise from our friends at Warner Bros.,” said Ronchetti. “We can’t wait to see the faces on all the children as they interact within the creative world of Bricksburg and experience the incredible Masters of Flight ride which is taking the traditional soaring-type of ride to new heights.” On the flagship ride Masters of Flight, guests hop aboard Emmet’s triple decker flying couch for a thrill- seeking adventure. The flying theater attraction whisks guests away on a suspended ride with a full- dome virtual screen, giving the sensational feeling of flying above memorable lands such as Middle Zealand, Cloud Cuckoo Land, Pirates Cove and Outer Space. -
Awesome New Additions to the Legoland® Windsor Resort in 2019
AWESOME NEW ADDITIONS TO THE LEGOLAND® WINDSOR RESORT IN 2019 • Everything is Awesome as LEGOLAND Opens “The LEGO® MOVIE™ 2 Experience • Brand New The Haunted House Monster Party Ride Launching in April 2019 • LEGO® City comes to life in a new 4D movie - LEGO® City 4D – Officer in Pursuit 2019 will see exciting new additions to the LEGOLAND® Windsor Resort when it reopens for the new season. From March 2019, LEGO® fans can discover The LEGO® MOVIE™ 2 Experience, April will see the opening of a spooktacular new ride; The Haunted House Monster Party and in May, a families will see LEGO City come to life in a new 4D movie; LEGO® City 4D - Officer in Pursuit! The LEGO® MOVIE™ 2 Experience In The LEGO® MOVIE™ 2 Experience, guests can experience movie magic and explore an actual LEGO® set as seen in “The LEGO® MOVIE™ 2”. Returning heroes Emmet, Wyldstyle, and their LEGO co-stars can be spotted in their hometown of Apocalypseburg recreated in miniature LEGO scale. Families will be amazed by the details that go into making this 3D animated blockbuster movie. The LEGO® MOVIE™ 2 Experience is created out of 62,254 LEGO bricks, featuring 628 types of LEGO elements, utilizing 31 different colours. The new attraction offers guests a up-close look at Apocalypseburg and movie fans can stand in the same place as characters from the film and imagine being in the action. LEGOLAND Model Makers have been reconstructing a piece of the set from the new movie for five months, working with Warner Bros. -
Cult of Lego Sample
$39.95 ($41.95 CAN) The Cult of LEGO of Cult The ® The Cult of LEGO Shelve in: Popular Culture “We’re all members of the Cult of LEGO — the only “I defy you to read and admire this book and not want membership requirement is clicking two pieces of to doodle with some bricks by the time you’re done.” plastic together and wanting to click more. Now we — Gareth Branwyn, editor in chief, MAKE: Online have a book that justifi es our obsession.” — James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com “This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone “A crazy fun read, from cover to cover, this book who’s ever played with LEGO bricks.” deserves a special spot on the bookshelf of any self- — Chris Anderson, editor in chief, Wired respecting nerd.” — Jake McKee, former global community manager, the LEGO Group ® “An excellent book and a must-have for any LEGO LEGO is much more than just a toy — it’s a way of life. enthusiast out there. The pictures are awesome!” The Cult of LEGO takes you on a thrilling illustrated — Ulrik Pilegaard, author of Forbidden LEGO tour of the LEGO community and their creations. You’ll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick fi lmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted John Baichtal is a contribu- AFOLs (adult fans of LEGO) who spend countless ® tor to MAKE magazine and hours building their masterpieces. -
Word Match Minds-On Investigations Hands-On Investigations
Minds-on investigations Word match Paper bridges: strong and stable or weak and wobbly? When using identical materials, one design can be weak and another can be strong. Find these vocabulary words from this poster in the word match. Then 1. Place a sheet of paper between two desktops. Lying flat, the paper will fall; it is not read through the Tampa Bay Times very strong or stable. or Orlando Sentinel to find these 2. Now roll the paper and tape it to form a tube. Place the paper between the two words in articles, headliners, ads, tables. By changing the shape, a stronger and more stable structure is created. or comics. 3. Fold the paper into different shapes and lay it across two desktops. Find the Tower Structure strongest and most stable design. Stable Shape Your skeleton: a natural frame structure Size Skeleton Each person has a natural frame structure inside his or her body — a skeleton! Our Flexible Rigid skeleton gives us shape and supports the weight of our muscles. The size of our frame, or skeleton, determines how tall we are. The tallest person who ever lived was Robert Pulley Lever Wadlow (1918-1940), of Alton, Ill. When he was five years old in kindergarten, he was 5 feet Machine Engineer 6 inches. He grew to be 8 feet 11 inches! Mechanical Gear I T G I E S J M T T H I U I W Y A M D K Compare shapes and sizes 1. Lie on the floor on butcher paper and ask a partner to trace the shape of your body. -
THE EVENT ISSUE Inside: Brickfest® LEGO® World LEGO Fest and More!
Epic Builder: Anthony Sava THE EVENT ISSUE Inside: BrickFest® LEGO® World LEGO Fest and more! Also: Interviews with Jørgen Vig Knudstorp, Women who Steven Canvin, and Knud Thomson Build with LEGO Building Instructions LEGO Inside Tour AND MORE! LEGO Serious Play Now Build A Firm Foundation in its 4th ® Printing! for Your LEGO Hobby! Have you ever wondered about the basics (and the not-so-basics) of LEGO building? What exactly is a slope? What’s the difference between a tile and a plate? Why is it bad to simply stack bricks in columns to make a wall? The Unofficial LEGO Builder’s Guide is here to answer your questions. You’ll learn: • The best ways to connect bricks and creative uses for those patterns • Tricks for calculating and using scale (it’s not as hard as you think) • The step-by-step plans to create a train station on the scale of LEGO people (aka minifigs) • How to build spheres, jumbo-sized LEGO bricks, micro-scaled models, and a mini space shuttle • Tips for sorting and storing all of your LEGO pieces The Unofficial LEGO Builder’s Guide also includes the Brickopedia, a visual guide to more than 300 of the most useful and reusable elements of the LEGO system, with historical notes, common uses, part numbers, and the year each piece first appeared in a LEGO set. Focusing on building actual models with real bricks, The LEGO Builder’s Guide comes with complete instructions to build several cool models but also encourages you to use your imagination to build fantastic creations! The Unofficial LEGO Builder’s Guide by Allan Bedford No Starch Press ISBN 1-59327-054-2 $24.95, 376 pp. -
AMEET BOOKS Catalogue 2020 Contents
AMEET BOOKS Catalogue 2020 Contents AMEET Books Catalogue 2020 LEGO® ICONIC 2 LEGO® MIXED THEMES 8 LEGO® City 10 LEGO® Harry Potter™ 20 LEGO® NINJAGO® 30 LEGO® DC Comics Super Heroes 42 LEGO® Jurassic World™ 44 LEGO® Friends 47 LEGO® Hidden Side™ 48 Custom Publishing 50 Marketing & Social Media Content 52 1 2020 LEGO® Books ® The LEGO classic line of bricks offers limitless opportunities to 1001 Stickers build, play and rebuild. The AMEET range of LEGO Iconic books is the perfect tool to support the LEGO system of play and will inspire children’s creativity and imagination. Each book is filled with inspirational activities and humorous stories, all designed to follow natural play patterns. New sticker book featuring iconic LEGO® characters. This exciting range of titles will not only help children to develop The book contains: Over 1000 reusable stickers including reward skills for the future but will also offer hours of fun along the way. stickers and free-play stickers Activities appealing to children of different ages LEGO® humour Reusable stickers 64 pages 12 pages of stickers size 202 × 288 mm LTS-6601 LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2020 The LEGO Group. LEGO The ©2020 Group. of the LEGO trademarks are and the Minifigure configurations the Brick and Knob logo, the LEGO LEGO, Group. the LEGO from under license z o.o. AMEET by Sp. Produced 2 3 2020 LEGO® Books BUILD AND CELEBRATE Build and Celebrate. Easter CELEBRATE SPECIAL OCCASIONS WITH THESE GIFT BOOKS PACKED WITH FESTIVE BUILDING FUN Build and Celebrate is a mid-priced activity format with LEGO® elements that is perfect for holiday promotions at retail. -
THE EVENT ISSUE Inside: Brickfest® LEGO® World LEGO Fest and More!
Epic Builder: Anthony Sava THE EVENT ISSUE Inside: BrickFest® LEGO® World LEGO Fest and more! Also: Interviews with Jørgen Vig Knudstorp, Women who Steven Canvin, and Knud Thomson Build with LEGO Building Instructions LEGO Inside Tour AND MORE! LEGO Serious Play Now Build A Firm Foundation in its 4th ® Printing! for Your LEGO Hobby! Have you ever wondered about the basics (and the not-so-basics) of LEGO building? What exactly is a slope? What’s the difference between a tile and a plate? Why is it bad to simply stack bricks in columns to make a wall? The Unofficial LEGO Builder’s Guide is here to answer your questions. You’ll learn: • The best ways to connect bricks and creative uses for those patterns • Tricks for calculating and using scale (it’s not as hard as you think) • The step-by-step plans to create a train station on the scale of LEGO people (aka minifigs) • How to build spheres, jumbo-sized LEGO bricks, micro-scaled models, and a mini space shuttle • Tips for sorting and storing all of your LEGO pieces The Unofficial LEGO Builder’s Guide also includes the Brickopedia, a visual guide to more than 300 of the most useful and reusable elements of the LEGO system, with historical notes, common uses, part numbers, and the year each piece first appeared in a LEGO set. Focusing on building actual models with real bricks, The LEGO Builder’s Guide comes with complete instructions to build several cool models but also encourages you to use your imagination to build fantastic creations! The Unofficial LEGO Builder’s Guide by Allan Bedford No Starch Press ISBN 1-59327-054-2 $24.95, 376 pp. -
LEGO® Strategy and Value Creation
LEGO® Strategy and Value Creation The Lisbon EMBA 2019-2021 Group 6 Group 9 Christian Luwisch Ana Júlia Almeida Isabel Viana João Falcão Madalena Reis Luis Costa Nuno Sousa Nádia Jamal Pedro Teixeira Tiago Fonseca LEGO® – Strategy and Value Creation | The Lisbon MBA There are a lot of skills around resilience and problem solving and creativity that you learn through play. Niels Christiansen, CEO of LEGO® 1 LEGO® – Strategy and Value Creation | The Lisbon MBA CONTENTS 1 Executive Summary ....................................................................................................................... 6 2 Company Overview ....................................................................................................................... 7 3 Environmental Analysis .............................................................................................................. 10 3.1 Macro-environment .............................................................................................................. 10 3.1.1 Sociocultural Environment ................................................................................................ 10 3.1.2 Economics ........................................................................................................................... 11 3.1.3 Technological Environment ............................................................................................... 11 3.1.4 Ecological............................................................................................................................ -
LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel
”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity Nathalie Vienne-Guerrin, Sarah Hatchuel To cite this version: Nathalie Vienne-Guerrin, Sarah Hatchuel. ”To build or not to build” : LEGO® Shakespeare™ and the Question of Creativity. The Journal of Shakespeare and Appropriation, Borrowers and Lenders, 2018, XI (2). halshs-01796908 HAL Id: halshs-01796908 https://halshs.archives-ouvertes.fr/halshs-01796908 Submitted on 21 Nov 2019 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. "To build or not to build": LEGO® Shakespeare™ and the Question of Creativity Sarah Hatchuel, University of Le Havre Nathalie Vienne-Guerrin, University Paul-Valéry Montpellier 3 Abstract This essay aims to explore the cultural stakes underlying the fleeting and almost incongruous Shakespearean presence in The LEGO Movie (2014), analyze the meeting of "LEGO" and "Shakespeare" in the cinematic and digital worlds, and suggest that at the heart of the connection between Shakespeare and LEGO lies the question of originality and creativity. "LEGO Shakespeare" evinces interesting modes of articulation between art and industry, production and consumption, high- brow culture and low-brow culture and invites us to study how Shakespeare is digested into and interacts with multi-layered cultural artifacts.