Media Kit 2019

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Connect with 18 million Canadians across the world’s best news, business and lifestyle sites. Media Kit 2019 CONNECT TO YOUR Every day, The Globe and our Alliance partners deliver INFLUENCERS, ACROSS THE breaking news, engaging content and insightful WORLD’S BEST JOURNALISM commentary, across our extensive portfolio of premium

news, business and lifestyle sites. Reach 75% of online Canadians A25-54

7.4 Million monthly UVs

18.3 Million monthly UVs News, Business & Finance 15.8 Million monthly UVs

As Canada’s most trusted media brand, we remain uniquely influential across Lifestyle & Entertainment social, business and political life. It’s why we are a must-read for engaged Canadians, at a time when quality journalism is needed more than ever. 8.9 Million monthly UVs

And, it’s also why we’re your essential connection to 18 million influential consumers through powerful sponsorships, engaging custom capabilities and data-rich targeted delivery.

GLOBE DIGITAL Source: comScore Multi-Platform Key Measures Q1 average, MEDIA 2018 KIT + Q1Globe 2019 Estimates / 2 Deliver on your KPIs by connecting to ACCESS THE the right people, at the right time and POWER OF in the right place. DATA SCIENCE. Globe Core Audience – available in over 300 segments KPI Tailored segments – featuring your ideal attributes Increase the efficiency and effectiveness Bespoke segments – featuring your ideal attributes of your campaigns, reaching more of your target audience across our sites Exact Targeting segments – utilizing advanced tactics like matching, persistent and negative targeting and remarketing

BUSINESS DECISION LEADERS MAKERS MOPEs

The Globe has invested in building powerful, innovative technology that is defining the future of our newsroom. Our goal? Deliver even more of what makes The Globe unique; expert journalism, powered by cutting-edge data science and AI to ensure we SMALL deliver the most engaging reader experiences. ACTIVE AUTO BUSINESS INVESTORS INTENDERS OWNERS The Globe’s Content Studio also uses these tools and insights when making recommendations for your content marketing programs.

Connecting with people that match your ideal attributes - in premium environments like ours - strongly benefits FREQUENT LUXURY TRAVELERS PARENTS SHOPPERS how consumers perceive and respond to your brand.

Explore more Context Matters You can only buy The Globe’s audience from us. We don’t offer our data through any indirect channel.

GLOBE DIGITAL MEDIA KIT Q1 2019 / 3 Your #1 network to reach premium News, News Business Finance Business and Finance audiences

Total, unduplicated News, Business and Finance audience: 15.8 million UVs

Total Desktop Composition Multi-platform composition Male/ Total Canada Multi-Platform Q1, 2018 Female % A A W M A Unique Visitors Avg. Age Avg. HHI HHI $100K+ 18-34 25-54 25-54 25-54 55+ 7,356,000 51/49 48 $98,350 134 96 121 126 115 116

1,331,000 46/54 47 $100,099 114 95 125 139 111 115

497,000 52/48 37 $84,886 88 160 148 134 161 48

4,240,000 55/45 43 $96,200 128 136 120 110 130 91

780,000 45/55 46 $98,435 136 122 120 132 107 95

1,480,000 57/43 51 $91,393 118 80 114 104 126 135

1,236,000 48/52 44 $90,078 114 119 122 143 100 83

5,052,000 50/50 44 $94,188 123 128 125 132 117 94

788,000 58/42 37 $87,472 96 183 139 123 155 63

1,611,000 64/36 52 $95,872 126 87 103 76 132 149

3,654,000 50/50 52 $87,155 105 104 120 135 105 126

For more information about our partner sites visit: GlobeLink.ca/alliance For more information about upcoming sponsorships, explore: GlobeLink.ca/opportunities

GLOBE DIGITAL Source: comScore Multi-platform Key Measures & Audience Duplication, Q1 2018 average and Globe Metrics MEDIA KIT Q1 2019 / 4 Showcase your brand to our premium Lifestyle & Entertainment lifestyle and entertainment audiences Lifestyle & Entertainment Total Unduplicated Multi-Platform Audience: 8.9 million UVs

Total Male/ Desktop Composition Multi-platform composition Total Canada Multi-Platform Q1, 2018 Female % Unique Visitors Avg. Age Avg. HHI HHI $100K+ A 18-34 A 25-54 W 25-54 M 25-54 A 55+ 497,000 53/47 55 $89,031 150 74 113 101 126 145

390,000 74/26 50 $78,342 92 101 111 78 146 136

1,399,000 40/60 50 $89,624 145 87 101 121 80 156

1,029,000* 83/17 50 $79,772 103 89 113 112 115 134

1,331,000 46/54 47 $100,099 114 95 125 139 111 115

253,000 41/59 45 $63,106 57 133 94 110 78 141

1,619,000 36/64 35 $89,301 113 158 134 168 98 64

545,000 23/77 49 $69,535 82 132 116 175 53 114

1,321,000 21/79 56 $78,479 100 94 115 172 56 127

803,000 32/68 34 $93,012 123 204 136 191 77 42

485,000 28/72 48 $69,784 71 150 125 182 66 83

41,000 25/75 46 $69,024 84 115 122 183 63 73

483,000 67/33 45 $100,894 148 173 141 80 207 33

692,000 24 / 76 50 $80,303 103 132 111 176 43 117

1,028,000 59 / 41 46 $82,265 117 106* 113* 113* 112* 115*

GLOBE DIGITAL Source: comScore Multi-platform Key Measures & Audience Duplication, Q1, 2018 Average and Globe Metrics. MEDIA KIT Q1 2019 / 5 *Composition Index based on Desktop; multiplatform n/a as panel data below minimum threshold Showcase your brand to our premium Lifestyle & Entertainment lifestyle and entertainment audiences Lifestyle & Entertainment Total Unduplicated Multi-Platform Audience: 8.9 million UVs

100,000 45/55 57 $84,638 91 45 89 118 67 192

332,000 39/61 47 $81,799 84 96 150 230 68 89

161,000 65/35 43 $99,195 138 111 124 52 195 94

175,000 71/29 51 $89,519 119 61 90 19 159 173

202,000 27/73 48 $78,011 80 114 97 120 75 133

176,000 50/50 46 $73,368 64 70 104 116 92 133

72,000 87/13 40 $98,123 149 185 144 25 259 70

70,000 73/27 44 $70,078 102 43 153 135 171 49

203,000 26/74 33 $89,132 121 206 120 163 76 24

53,000 37/63 47 $76,812 115 110 109 154 66 117

202,000 24/76 47 $74,546 75 119 117 207 26 161

741,000 29/71 39 $83,259 87 183 138 244 33 62

Sites with UVs below minimum threshold for comScore measurement:

GLOBE DIGITAL Source: comScore Multi-platform Key Measures & Audience Duplication, Q1, 2018 Average and Globe Metrics. MEDIA KIT Q1 2019 / 6 *Composition Index based on Desktop; multiplatform n/a as panel data below minimum threshold ACCESS THE POWER Video OF PREMIUM Showcase your brand and reachour engaged video audience across The CONTEXT Globe and our Alliance partners.

Build campaign engagement and Present your messaging in pre-roll response by presenting your message in the highest quality content, across and out-stream delivery to build platforms and at the ideal time. strong brand awareness.

GlobeLink.ca/video

Location Theme Home page 30+ channels Section page Content adjacencies Articles Keyword targeting Email Reach our large, opt-in audience through our content-rich emails Content Seasonality that easily outperform industry benchmarks. Editorial features Calendar timing Custom content Events Exclusively align with over 18 News, Native programs Holidays Business and Lifestyle editorial emails to reach consumers at key times in their day.

For more information, explore: GlobeLink.ca/opportunities GlobeLink.ca/email

GLOBE DIGITAL MEDIA KIT Q1 2019 / 7 ACCESS Podcasts Custom Content We bring engaging Leverage custom editorial themes, advertorial THE GLOBE storiesto audio life. features and influencer marketing to position CONTENT your brand at the centre of our world-class Leverage our content and at the heart of our influential STUDIO award-winning audience. storytelling and Partner with us and deliver your production expertise to Our award-winning content marketing experts, unique brand story to creating inspire our readers and editors, producers and designers will use the strong audience connection and find new audiences. power of Globe journalism to enhance how influencing consumers. people relate to your brand.

Explore Globe Podcasts: GlobeLink.ca/Podcasts Learn More

Native Together, we create highly relevant content marketing, delivered within Globe and Alliance editorial and actively optimized to build audience response.

Achieve stronger consumer engagement within powerful context that builds consumer affinity for your brand.

Explore Globe Native: GlobeLink.ca/native

GLOBE DIGITAL MEDIA KIT Q1 2019 / 8 HERO > ACCESS Dominate reader attention in our premium positions and seamlessly CREATIVITY. deliver your message across all screens. INNOVATION. RESULTS.

Partner with us to deliver high impact, engaging creative across all of our digital properties. INTERSCROLLER Capture the most mobile attention with creative that expands to fill the screen as people swipe through articles. CANVAS Achieve deep consumer engagement in our largest format by delivering bold, interactive media - video, galleries, dynamic article/social feeds, polls and surveys, games, calculators In addition to IAB standard display and maps. formats, we provide a complete range of high impact creative options – enhanced by our full- service Digital Studio to help you develop the most innovative and effective campaigns.

Explore our ad formats and creative gallery for inspiration

GlobeLink.ca/digital-advertising-formats

GLOBE DIGITAL MEDIA KIT Q1 2019 / 9 Globe Response delivers more sign-ups, ticket MANAGED PERFORMANCE ACCESS NEW sales, downloads and increases traffic to your site LEVELS OF – powered by our exclusive audience insights and Actively optimized programs, designed deployed across. The Globe, Alliance sites and our to deliver on your pre-defined goals PERFORMANCE extended, managed inventory. Access our Globe owned, managed, and extended (whitelist) inventory Deliver on your KPIs, with our unique ability to reach Canada’s Access Globe 1st-party data with most premium audience, in the contextual and audience insights most brand safe environments. Prospecting, re-marketing and look-a-like modelling capabilities

PROGRAMMATIC DIRECT Gain far greater media value from your budget and cut out the waste from unnecessary network costs. Automated Guaranteed • Access our highest quality inventory • Align your KPI’s with sponsorships, audience targeting and creative units • Combine Globe and advertiser data

Private Marketplace • Access Globe and Alliance inventory with auction and preferred deals Strengthen campaign performance by boosting consumer connection against • Target by platform, device, format etc. your complete marketing funnel. • Access contextual and audience data in custom deals Amplify your reach to consumers when targeting a specific audience, across our powerful, managed inventory. GlobeLink.ca/Globe-Response

GLOBE DIGITAL MEDIA KIT Q1 2019 / 10 ALL RATES ARE NET CPM Rates effective Jan 1, 2019 GLOBE DIGITAL AND ALLIANCE RATES

Sponsorships

Globe and Mail - homepage takeover with standard IAB formats with Billboard format with Hero ad format 1.5 million standard IAB format Imps/day, inc. audience extension $24,000 $33,000 $35,000

Globe Alliance - all sites homepage takeover with standard IAB formats 2 million standard IAB format Imps/day $32,000

Auto Rate Type Run of Site Lifestyle News Business Small Business Globe Advisor Real Estate Standard IAB ad formats *Apply a 15% premium to rates for Audience targeting

Run of Globe Network* CPM $22 $26 $28 $30 $35 $75

Section Sponsorships CPM NA $30 $34 $36 $40 $85

WSJ Digital Network (Standard Ad Formats) CPM $32 $33 $35 $37

Non-standard ad formats *Apply a 15% premium to rates for Audience targeting

Canvas unit (1000 x 700), Portrait (300 x 1050), Billboard (970x250) CPM $44 $52 $56 $60 $70 $120

Hero (1800x250 Responsive) & Interscroller ( Full Screen - Mobile Web) CPM $55 $65 $70 $75 $88 N/A

Video - Globe and Mail + Alliance Partners * CPCV campaigns require minimum spend of 10k per insertion

Pre-roll (15 & 30 sec) CPM $65

Outstream Video (15 & 30 sec) CPM $50

Outstream Video - 15 Sec CPCV* $0.25

Outstream Video - 30 Sec CPCV* $0.30

Email Newsletters (sent to opted-in Globe readers) CPM $30 $34 $32 $40 $75

Private Exchange (RTB/Programmatic) Prices subject to market for RTB and/or negotiation for direct programmatic deals

Globe Response - performance campaigns Price and model based on your objectives and market conditions

Before booking advertising, please review our Terms and Conditions GlobeLink.ca/mediakits Creative formats GlobeLink.ca/digital-advertising-formats GLOBE DIGITAL Advertising specifications GlobeLink.ca/digital-advertising-specifications MEDIA KIT Q1 2019 / 11 ADVERTISING INFORMATION Take the next step Learn more about the Your Globe Media team is ready to Globe Media Group assist you in planning, deploying Globelink.ca/about-us and measuring your next campaign.

Learn more about Let’s make it the most successful our digital platforms one yet. GlobeLink.ca/digital WESTERN CANADA Globelink.ca/alliance BC, NWT, Nunavut, Alberta, Saskatchewan TEL 403.245.4987 or 403.774.8024 TOLL FREE 1.800.663.1311 Explore upcoming [email protected]

sponsorship TORONTO ONTARIO & MANITOBA opportunities TEL 416.585.5111 GlobeLink.ca/opportunities TOLL FREE 1.800.387.9012 [email protected]

Advertising EASTERN CANADA Information Ottawa Region, Quebec, Atlantic Canada TEL 514.982.3050 GlobeLink.ca/digital-formats TOLL FREE 1.800.363.7526 GlobeLink.ca/digital-specs [email protected]

UNITED STATES, WORLDWIDE TEL 212.426.5932 [email protected]

@globemediagroup /company/globemediagroup @globemediagroup globemediagroup

GLOBE DIGITAL MEDIA KIT Q1 2019 / 12