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vcd.kent.edu VISUAL DESIGN Excellence in Action

COLLEGE OF COMMUNICATION AND The School of Visual is nationally and internationally recognized for its engagement and outstanding achievements in visual communication education, theory, research and practice. Visual communication design aims to meet the challenges of an evolving marketplace. Kent State alumni’s work appears regularly in design exhibitions, competitions and publications.

Overview Faculty Visual Communication Design is one of the largest schools at Kent Our dedicated faculty members bring knowledge and vision to our State University and one of the most comprehensive in its course programs. They are practicing professionals – , illustrators, offerings in the United States. Graduates of the program have obtained photographers and authors – engaged in their respective fields of design positions in every major American city. Our teaching philoso- expertise and keenly aware of industry standards and practices. phy promotes innovative thinking in concept development, design Collectively their clients include, among others: The American Bar and photographic processes and solutions, communication Association, The American Diabetes Association, American Greetings, strategies and emerging technologies. The school is accredited by Better Homes and Gardens, Boys Clubs of America, Chicago Symphony NASAD (National Association of Schools of Art and Design), an Orchestra, Cleveland Clinic, Coors Corp., HOW Magazine, McDonald’s achievement that is gained only through a rigorous review process. Corp., National Geographic Society, Special Olympics World Games, Uniquely positioned within the College of Communication and and United States Postal Service. Faculty members have exhibited their Information together with the schools of , works in galleries and museums nationally and globally. Several have and , and Library and Information won the Kent State University Outstanding Teaching Award, as well as Sciences, the curriculum encourages cross-disciplinary studies to grants for creative endeavor and curriculum innovation. meet the challenges of an evolving marketplace. Internships Degrees Offered Internships are an important part of our program, helping students The School of Visual Communication Design offers the following make the transition to the workplace and creating excellent oppor- degrees: Bachelor of Arts, Bachelor of Science, Bachelor of Fine Arts, tunities for students to network. All School of Visual Communication Master of Arts, and Master of Fine Arts. The decision of which degree is Design students are required to complete an internship before best for a particular student depends on the student’s educational and graduation. Most are paid positions with private businesses, career goals, academic standing and performance in studio coursework. individuals, organizations and government entities. Over the last 30 years, the school has forged hundreds of local and national relationships with some of the most prominent businesses in Academic Programs Cleveland, Chicago, San Francisco and New York. Students have The curriculum provides thorough professional preparation by offering students a background in design history; development of conceptual, technical and aesthetic skills; and by transforming theory into practice through professional example and on-site internships. Career Opportunities The Bachelor of Arts (B.A.) in visual communication design is a four- year program with emphasis on professional business and technical Professions in fields associated with Visual Communication skills. The Bachelor of Science (B.S.) in photo illustration is a four- Design are many and varied. Graphic Designers produce year program designed for students who are interested in careers in a broad range of products for print and electronic media, studio and illustrative commercial . The Bachelor of Fine interactive , corporate identity, and Arts (B.F.A.) in visual communication design is a four-and-one-half- image. Illustrators, from observation and imagina- year degree program with the option of either a minor or a senior project. Optional concentrations include style 2-D , tion, visually interpret a narrative, a theme or point of view style 3-D graphic design, and illustration. Baccalaureate degrees also through the use of traditional and digital media. Style 3-D provide university studies in the liberal arts, humanities and sciences. graphic designers address issues of packaging and retail The School of Visual Communication Design prepares more than 500 environments, brand development, exhibition design, envi- undergraduates to design, illustrate and for a diverse, ronmental graphic design and wayfinding. Photo illustra- communication-savvy culture. tors use light, cameras and digital technologies to produce images of abstraction and realism while interpreting a narrative or thematic body of text. vcd.kent.edu VISUAL COMMUNICATION DESIGN Excellence in Action recently held internships at several well- The American Greetings Endowed known places, including: Discovery Scholarship is granted to students who have Channel, the Smithsonian Museum, MTV, demonstrated excellence in design, prior American Greetings, Metropolis magazine academic performance, and conclusions that and the Museum of Modern Art. a committee draws from a personal interview as to the student’s motivation, character, Glyphix ability and potential. Glyphix, a student design studio, produces School of Visual award-winning, professional-level design Organizations work in an educational setting. It serves Visual communication design students may Communication Design both on-campus groups and off-campus participate in specialized on-campus industry 231 Art Building businesses, as well as providing design groups including the American Institute of 330-672-7856 services for community groups, such as Graphic Arts (AIGA) and those of a related fax: 330-672-9714 schools, libraries, nonprofit organizations field like American Federation vcd.kent.edu and government. Created in 1973, Glyphix (AAF); National Association of Black was one of the first such programs in the Journalists (NABJ); Student United States and the prototype for many Society of America (PRSSA); the Society of Bachelor of Arts student work-study design groups now Professional Journalists; and the National Press Bachelor of Fine Arts existing on university campuses. Glyphix Photographers Association (NPPA). Students Bachelor of Science provides a truly professional atmosphere, are also very active in the production and [email protected] both in philosophy and in physical space. design of 10 different media in the Office Professor Jerry Kalback, Students in Glyphix have received the of Student Media. Undergraduate Coordinator Interactive Media Award for Outstanding Achievement for excellence in the design, GRADUATE STUDIES development and implementation of the The graduate program is one of only three Master of Arts School of Visual Communication Design programs in the state to offer the Master of Master of Fine Arts site (vcd.kent.edu). Glyphix regularly Arts degree in visual communication design Doctor of Philosophy receives ADDY Awards in the student and was the first, and is still only one of two in Communication and category and professional categories. The programs in the state of Ohio, to offer the American Advertising Federation, a not-for- terminal degree in the field, the Master of Information profit industry association, conducts the Fine Arts. Students come to the visual [email protected] ADDY® Awards through its 200-member graduate program from a variety of back- Associate Professor Sanda Katila, advertising clubs and 15 districts. grounds: advertising, industrial and graphic Graduate Coordinator design, design education and undergraduate Scholarships design programs around the world. This Visual Communication Design students diversity of experience has created an ever- Admissions Office can compete for the Lewis & Dona changing and enriching environment in which Kent State University Williams Endowed Scholarship, Creative degree candidates strive to reach individual P.O. Box 5190 Artist Award and the American Greetings and group goals. Kent, OH 44242-0001 Endowed Scholarship. An interdisciplinary doctoral program within 330-672-2444 The Lewis & Dona Williams Endowed the College of Communication and Information 1-800-988-KENT Scholarship provides a scholarship for a is available. The doctoral program also www.kent.edu/admissions junior visual communication design provides students with a research foundation student of color. in communication and information. The Creative Artist Award is given to an For information on all of Kent art, visual communication design, dance, State’s degrees and majors, go music or theatre major with a minimum online to www.kent.edu/gps. 3.3 GPA and 24 ACT Composite (or 1100 SAT total, based on audition or portfolio review.) Incoming freshmen are eligible Kent State University, Kent State and KSU are registered trademarks and may not be used without permission. Kent State for the award. University, an equal opportunity, affirmative action employer, is committed to attaining excellence through the recruitment and retention of a diverse workforce. PS-4232 12/12