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Gtmhub Closes $1.2 million Seed Round In Bid To Take OKRs Mainstream

OKRs company Gtmhub is solving the global productivity challenge with the world’s most sophisticated software platform for goal and employee management.

LONDON, UNITED KINGDOM, July 2018 – Innovative Objectives and Key Results (OKRs) company, Gtmhub, closed its Seed Round led by LAUNCHub Ventures with support from investors at , Angelist, Telerik, Notion Capital.

The start-up raised $1.2 million to accelerate the growth of a platform that is tipped to change the way companies align employees and manage their success. Bogomil Balkansky, the -based VP of Product at Google and an angel investor ​ in the Seed Round said:

“The OKR method is the secret behind the growth of some of the world’s most successful, fastest growing companies from Google to Intel to LinkedIn. Caufield Byers‘s John Doerr recently published his book – ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World With OKRs’ so the timing couldn’t be better. OKRs are going mainstream and Gtmhub is the platform that’s going to make that a reality.”

Stanislav Sirakov, Partner at the lead investor, LAUNCHub, said: ​ ​ “We’re excited to invest in Gtmhub. Productivity and agility are some of the main challenges in the global corporate world. According to McKinsey, the productivity optimization potential is at least 2 per cent of the Global GDP –a trillion dollar market on its own. That also come with a change in the working environment and higher agility in every aspect of the organization. Our investment thesis as a fund is to support companies, which provide deep technical solutions to such challenging problems and even more importantly to back teams, which deliver on this promise. We found all this in Ivan and the team of GtmHub.” Since officially launching in 2015, Gtmhub has experienced triple-digit customer growth and has been generating revenue for the last three years.

Ivan Osmak, CEO and Co-Founder of Gtmhub said: “We are thrilled to be working with this select group of investors for their deep industry and investing expertise. We’re big believers in providing a beautiful, simple product to solve one of the world’s biggest challenges –productivity. Ours is the only goal and employee management software that supports more than 150 data integrations to automate progress updates.” “The Gtmhub product is, very clearly, the world’s most beautiful, most intuitive goal management and employee experience software,” added Connor Murphy, MD of Techstars, ​ an American seed accelerator founded in 2006, an investor and client of Gtmhub, "It's completely changing our ability to align our people and boost productivity."

The $1.2 million Series Seed round includes: • LAUNCHub Ventures ​ • Eleven Ventures ​ • Vassil Terziev, founder and ex-CEO of Telerik ​ • Bogomil Balkansky, Silicon Valley-based VP of Product at Google ​ • Chris Tottman, Partner at Notion Capital and ​ ​ • Jonathan Laughton, Armada Ventures ​ • Andy Chung and Philipp Moehring, AngelList ​ The funds will be used to accelerate double digit growth and increase the company’s Customer Success capabilities to cater to rising demand from enterprise customers. ENDS

Useful Links ● Headshot of Ivan Osmak, Gtmhub CEO: https://gtmhub.com/img/ivan.jpg ● About Gtmhub: https://gtmhub.com/company ● Gtmhub’s Customers include: SAP, Techstars, Spotahome, Goodlord, and Oriflame. For more: https://gtmhub.com/customers ● McKinsey’s “Solving the Productivity Puzzle”: https://www.mckinsey.com/featured- insights/meeting-societys-expectations/solving-the-productivity-puzzle About Gtmhub Founded in 2015, Gtmhub is the world’s most sophisticated goal management and employee experience software that helps businesses amplify revenue growth by facilitating the alignment of execution and strategy of individuals and teams with those of the organization. What Are OKRs? OKRs evolved from the DNA of goals and management by objectives (MBOs) at Intel in the ​ ​ 1970s. They since migrated to Google in the late 1990s and have since taken Silicon Valley, and the rest of the world by storm. OKRs are the best way for companies to establish focus and alignment around company goals and embed transparency into the culture of an organization to engage and excite everyone to deliver their best work in pursuit of a shared purpose. Companies that ​ currently use OKRs include SAP, LinkedIn, Oracle, , , and Salesforce among many others.

Contact: Alex Galin | Head of Growth | +49 173 616 4646 | [email protected]