Target 7-77 Positioning Humour, creativity, inventions, ecology Story The humorous anti-hero Gaston In 2017 works for the Spirou Magazine. th When at work, he spends time Gaston will celebrate his 60 anniversary sleeping, inventing stuff, playing music and always trying to with a busy program: avoid any tasks he is supposed to do. Creative, clumsy and endearing, his daily adventures Publishing Co-branding will please everybody! • Albums new release • Collaboration with 1789 Cala (numbered), anniversary (others in discussion) compilation, new editions... Event 93 % • A recipe book by the famous Chef Jean-François Piège • An exhibition at Centre brand Pompidou awareness from December 2016 until April 2017 for 15+ y.o. in France* Cinema • A live movie, Publishing end of 2017 (TBC) • 19 comic books published • Director: since 1957 Pierre-François Martin-Laval • Character created by Franquin (Les Profs) for Spirou Magazine • Translated in over 25 languages Licensing • Over 30 million copies sold • New products: apparel, shoes, cards, figurines, comic books, gifts, epiphany One of the • Figures collection with «Spirou theme Park» Hachette Collections, Plastoy characters • Collector items • A survival book, an agenda, opening date TBC near a card game with Fleurus Avignon (South of France) www.parc-spirou.com • A summer promotion and retail operations Target Target 6-12, boys and girls 7-77 Positioning Positioning Action and adventure Adventures, humour, ethic, inventiveness

Story Story Four students, Yumi, Ulrich, Odd and Jeremy uncover the existence Spirou and Fantasio are two audacious journalists who run into of a mysterious parallel universe, a virtual world called Lyoko. Both fantastic adventures, helped by Spirou’s pet squirrel Spip and their A Spirou theme park in France Earth and Lyoko are being threatened with destruction by a super inventor friend, the Count of Champignac. Opening date TBC virus, X.A.N.A, which has infected the Super Computer that controls • 15 attractions for the whole family: roller coasters, dark rides, everything. Now the students, who are joined by Aetelia, a virtual indoor and digital attractions, etc. being from Lyoko, must lead double lives : ordinary boarding school Publishing • International broadcast: • Situated in the South of France (20 km from Avignon) students on Earth and action heroes inside the digital world of Lyoko. • 54 comic books, France, Belgium, Switzerland, • 75 million euros budget Action and Adventure. Swift pace. Rich graphics. Relevant topics for 4 new releases in 2017 Greece, The Netherlands, • Attendance target for 1st year: 500 000 visitors today’s kids. Science-fiction blends with sitcom in a cross-genre that (Dupuis) USA, Israel, Morocco, Chile, www.parc-spirou.com has young viewers raving about CODE LYOKO. • 25 million copies sold Panama, Brazil, Canada… since 1953 • Several novelties each year Cinema • 70 000 copies sold per novelty A live movie in 2018 • A weekly Spirou Magazine since 1938: 65 000 copies each week A live movie Audiovisual in October 2017 • 2 animated series 52 x 6’ and 39 x 6’ • Comedy and adventure • Production: Les partenaires 84 % • Direction: Nicolas Bary TV series brand (Trouble at Timpetill) • Code Lyoco: 97 x 26’ awareness • Shooting: beginning in July 2016 (4 seasons) for 11-14 y.o.

• Code Lyoco Evolution: 26 x 26’ in France* du Cap. Films / Les Partenaires © Les Broadcasting • 10 years of international TV 85 % • International broadcast: success in 150 countries brand Italy (Rai), Finland (MTVOY), • TOP 2 on RTVE (Spain) awareness Middel-East (MBC), Worldwide • TOP 4 on Rai Gulp (Italy) for 15+ y.o. (Netflix, TV5 Monde) • Translated in 13 languages in France* www.spirou.com * Source : Ifop, 2013.