MAY/JUNE 2019

CHAIR’S COLUMN Challenge the convention of targeting ‘Adults 25-54’ Adults 25-54 is not a demo, it is a other generation. Did Baby Boomer Spending Power you know that one in family reunion, and why are buyers Americans age 55 and older account for a major portion of four Boomers that own targeting that demo anyways? consumer spending. Share of total spending by age group. a home own more than 34 and under 35-44 45-54 55 and older one property? They are The most targeted demographic in our business is 50% likely to hold leadership Adults 25-54. That age group includes grandparents, 42.0% parents, and children. It looks more like an Easter dinner positions in high paying Steve Lavin 40% than a potential customer base. Does a new 26-year- fields. The majority of WBA Chair 23.7% old mother have anything in common to a 54-year-old 30% the Baby Boomer grandfather? As sellers, we should question our buyers’ logic at targeting 21.6% population is female, the entire family with our customers’ valuable marketing dollars. 20% who will outlive their male counterparts. My good friend and Jim Doyle and Associates Executive Vice-President, 12.7% Tom Ray, claims that on Jan. 1, 2019 every baby boomer aged out of 10% At the NAB Small Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Market Television that often-used A25-54 demographic. Tom said, “Boomers have more ‘07 ’08 ‘09 ’10 ‘11 ’12 ‘13 ’14 ‘15 ’16 ‘17 disposable income than any other generation, as they have been able Exchange, JDA’s Tom SOURCE: Federal Reserve Board: Bureau of Economic Analysis; Census Bureau; Ray suggested an “add to save over the years. It is estimated that the baby boomer consumer Moody’s Analytics George Petras, USA TODAY controls 70 percent of all disposable income. That means that any ten” initiative. His advertiser whose product is a ‘want’ not a ‘need’ purchase should target mission was to add 10 years to every Adult 25-54 proposal request and the Boomer.” make it Adults 25-64 to become more in line with today’s consumer. Let’s face it, the advertising buyer (whether he or she is seasoned or I’m not suggesting that every client target Boomers, but targeting new) suggests your sales staff put together something targeting Adults Adults 25-54 now eliminates this generation’s spending potential all 25-54 because he or she is told to do it. “It is the way we have always together. Boomers represent 26 percent of the people in the U.S., but done it.” The next time it happens, your sales professional should hold 42 percent of the spending challenge the buyer on their logic of missing today’s consumer with the power. They have the desire to CONTENTS most power. work later in their lives, some Vetterkind renews CAE credential ...... 2 because they have to, but most And for goodness sake, only using the Adult 25-54 demo when selling Broadcasters participate in tornado warning tests . . . 3 because they want to. They are to local direct clients is an opportunity missed, not only your sellers, but Stations could face fines for not more importantly for the client that depends on customers with money activating online public file ...... 3 projected to live longer than any coming through their doors or visiting their website. Jowett Fellowship...... 3 WBA Summer Conference ...... 4-7 PRESIDENT’S COLUMN Digital Column ...... 7 Wisconsin stations bring home 90 Eric Sevareid Awards ...... 8 NAB Show offers view Keep your newsroom updated on Amber Alerts, other state-issued notifications...... 8 Four to be honored as Local Broadcast Legends...... 8 of broadcasting’s future Members in the Spotlight ...... 10-13 Having just returned (NASBA) we were also quite Wisconsin stations pick up 22 regional from the NAB Show in fortunate to be able to have Murrow awards ...... 11 private meetings with FCC Young Professionals Column...... 14 Michelle Las Vegas, I can tell Commissioners Brendan Carr Madison station adds Justice Network, Court TV . . . . 14 Vetterkind, you without a doubt CAE and Geoffrey Starks, as well as Wright, Koser join Legacy Club...... 14 that there’s a lot of NAB President and CEO Gordon Your Right to Know: Body cam bill balances privacy, WBA President enthusiasm for the Michelle Vetterkind with FCC Chair Ajit Pai openness...... 15 and CEO future of Smith and the Educator’s Column ...... 15 broadcasting! NAB Government WBA’s 2019 Doug Chickering Technology is just a part of it. The WIAA Sports Workshop...... 16 Relations Team. people involved in broadcasting’s 10 new graduates finish Walker NASBA has a future are motivated and inspiring. Broadcast management Institute ...... 17 great working Four to be inducted into WBA Hall of Fame...... 18 As part of the National Alliance of Calendar of Events ...... 20 State Broadcasters Associations Continued on page 2> SAE meeting with Commissioner Starks PRESIDENT’S COLUMN Continued from page 1

relationship and we always learn a lot from these Both groups will be recognized June 13 at the gatherings. If you haven’t yet gone to an NAB WBA Summer Conference to be held this year at Wisconsin Broadcasters Association Show, it’s a great way to connect with other the beautiful Osthoff Resort in Elkhart Lake. The Officers & Board of Directors broadcasters and to be inspired for the future of Local Broadcast Legends will be honored at the YOUR business. luncheon and the Hall of Fame inductees will be OFFICERS 2018-2019 honored at the Hall of Fame dinner that night. Chair of the Board PPT Coalition meets with Gov. Ever’s Read more about all of them on pages 8 and 18. Steve Lavin WBAY-TV, Green Bay team Vice Chair - Radio, Chair Elect Registration open for Chris Bernier Radio Plus, Marinette/Fond du Lac Vice Chair - Television Summer Conference Don Vesely WMTV-TV, Madison You can sign up now to attend the WBA Treasurer Lupita Montoto La Movida WLMV Radio, Summer Conference held June 12-13 at the Madison Osthoff Resort, one of our member’s favorite Secretary conference locations. The agenda of speakers Jan Wade WISN-TV, Milwaukee and the agendas for the Engineering Day, the Immediate Past Chair Media Technology Institute, and the Young Steve Wexler Professional’s Toolbox are set. Check out the Good Karma Brands, Milwaukee Michelle Vetterkind at PPT meeting with Gov. Evers Team on details on pages 4-7. BOARD OF DIRECTORS February 21. Registration is also open for the annual golf Judson Beck WLAX-TV/WEUX-TV, As you know, I’ve been joining meetings with tournament which will be held June 12 at Quit La Crosse/Eau Claire members of the Coalition to Repeal Wisconsin’s Qui Oc Golf Club. Keith Bratel iHeart Media, Madison Personal Property Tax as they meet with state There will, of course, also be a job fair on June 12. Juli Buehler WLUK-TV, Green Bay elected officials. The broad coalition of 51 Stations can register at the WBA website. Job Brian Burns Morgan Murphy Media, Madison organizations, including your WBA, recently met seekers are welcome to come at no cost. Paul Cameron The Family Radio Network, Appleton with Gov. Ever’s staff about additional reform or Herb Cody QueenB Radio, Platteville repeal of the personal property tax during this Sports Workshop coming to Miller Park Dave EdwardsWUWM-FM, legislative session. Our WBA Doug Chickering WIAA Sports Milwaukee Public Radio, Milwaukee Workshop is coming back to Miller Park Anna Engelhart WKOW-TV, Madison Honoring the Greats! this summer! Mark your calendars for Wednesday, Aleese Fielder NRG Media-Wausau/ We are proud to announce the 2019 Class of the July 24. The sessions start at 10 a.m. and, of Stevens Point, Plover Wisconsin Broadcasters Association Hall of Fame: course, we won’t leave before watching a game! JT Koser Koser Radio Group, Rice Lake/Hayward The Brewers will be hosting the Cincinnati Reds Clif Groth Mike Smith WFRV-TV, Green Bay at 1:10 p.m. The workshop includes your ticket to Dean Maytag Mark Strachota Weigel Broadcasting Co., the game! Milwaukee David L. Nelson (1921-2017) During the sessions we’ll hear from the WIAA, Fannie Mason Steve (1877-1969) Chuck Sullivan Entercom Communications, Hales Brewers radio announcer Jeff Levering, and Corners We are also recognizing four Local Broadcast Brewers VP for Strategy and Analytics, Mike Jeff Welton Nautel, Hackett’s Cove, Nova Scotia Legends: Schwartz. More information is on page 16. Michael Wright Midwest Communications, Green Bay/Wausau Jerry Burke As you’ll find in the rest of the newsletter, there’s Duff Damos a lot going on right now with Your WBA. Be sure Ex Officio - NAB Board to keep up with us on our website, social media, Tom Walker Glen Moberg Mid-West Family Broadcasting, Madison Marshall Shapiro (1938-2012) and our WBA app. We hope to see you at one or more of our upcoming events! WBA Team President & CEO Michelle Vetterkind, CAE Vetterkind renews [email protected] Watch for Vice President - Administration CAE credential Linda Baun [email protected] photos of the NCSA/PEP Coordinator Liz Boyd WBA President and CEO Michelle Vetterkind [email protected] has earned renewal of her Certified Association Gala Director of Operations and Public Affairs Executive (CAE) credential through the Kyle Geissler [email protected] WBA Board minutes are always available for American Society of Association Executives. members. Please email Linda Baun at and a list of all [email protected] to request a copy. The CAE credential is the marker of a committed association professional who has demonstrated the wide the winners Wisconsin Broadcasters Association range of knowledge essential to manage an association in in the July/August 44 E. Mifflin Street, Suite 900 today’s challenging environment. Vetterkind first earned newsletter Madison, WI 53703 her CAE credential in 2000. Credentials must be renewed Phone Toll Free (800) 236-1922 every three years. wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org Broadcasters participate in Stations could face fines tornado warning tests for not activating online On April 12 at 1:45 p.m. and 6:45 p.m., two public file statewide tests of the Tornado Warning EAS code As of March 1, 2018, their public file has been complete and up-to-date at were conducted in Wisconsin. all radio and all times during the license The tests were originally scheduled for April 11, but needed to be television stations term or disclose violations. In postponed for a day due to the threat of severe weather. All were required to addition to substantial fines, members of the test team appreciated the stellar job done by an incomplete online public Wisconsin broadcasters of informing the public of the date change. transition their file can lead to extensive public inspection delays in the license renewal The tests were originated independently by the five National process. Weather Service (NWS) offices that serve Wisconsin, and those NWS file to the Federal offices did a good job of issuing the tests at the exact same time in all Communications Of particular concern is the areas leading to well synchronized tests statewide. Although the failure to upload the quarterly tests were largely successful, there were some issues of human error Commission’s (FCC) issues/programs lists, which both at NWS and broadcast stations. In addition, there were some online public file demonstrate how a station issues of automated systems relaying the tests in a manner that system. has addressed the needs and made the tests look like real alerts, both at broadcast stations and by interests of its community. (https://publicfiles.fcc.gov/) county emergency management social media applications around These lists must be placed in the state. As our processes and systems get more numerous and However, despite the year-old each station’s online public file on a quarterly basis, going complicated these days, the test team will be issuing a reminder with deadline, a substantial back to the start of the next year’s test promotion for all parties to increase their diligence in number of broadcasters have current 8-year license term. analyzing the operation of their systems for unintended alerting not yet activated their online Failure to comply can be during the test. public file or have failed to keep their public file up-to- extremely costly. The FCC This test day is another fine example of the close cooperation date. recently fined five radio between your WBA and Wisconsin’s broadcasters, NWS, and stations $10,000 to $12,000 These stations are at risk of Wisconsin Emergency Management (WEM). WBA thanks all each for lacking copies of the substantial FCC fines. While Wisconsin broadcasters for your participation in not only airing this issues/programs lists in their the FCC has emailed warning year’s tests, but in the time you devoted to promoting the tests in the online public files. In addition notices to some stations, we week leading up to test day and the huge effort to get the word out to the issues/programs lists, strongly urge you not to wait on the date change. stations should promptly for an FCC notice. Stations upload their annual EEO On a related note, the FCC recently released the results of the should immediately confirm public file reports, children’s October 3, 2018 Nationwide EAS Test. Although numbers were not that they are complying with television reports, political broken out by state, these were the nationwide numbers for all the FCC’s rules. broadcasting information, reporting EAS Participants (radio, TV, and cable): 96 percent Ensuring that your station’s and all other required successfully received the test, 92 percent successfully retransmitted online public file is online and materials. the test, and 96 percent reported no complications with the test. complete takes on added If you have questions, please Transmission without complications was significantly improved over importance as we enter the contact your station’s legal the 2017 nationwide test results, while the other numbers remained license renewal cycle. counsel or the WBA Legal largely the same. The FCC and FEMA have indicated their intent to Renewal applications require Hotline. continue these tests, with the next one to be issued in fall of 2019. stations to either certify that

Jowett Fellowship supports training for photographers

The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin. Recipients of the fellowship can use the grant for professional About Rick Jowett development in the areas of photography and videography. Applicants Rick grew up in a media family. His grandfather was CEO of Forward must specify how the funds will be used. Potential uses include but are not Communications which owned several television stations throughout the limited to courses offered by the National Press Photographers Association, country. His family was also involved in the print media, the Wausau the Poynter Institute, or any accredited college or university. This fellowship Herald. While in high school Rick began his career as a photographer intends to award a total of up to $2,000 in grants annually to multiple working for the Wausau Herald. recipients to cover part or all of the recipients’ expenses. Rick Jowett completed his degree in journalism (UW-Madison) in the late 70s. Following Submission deadline is June 1. Apply at graduation, Rick started his career in broadcasting as a still photographer at WMTV-TV, in Madison, Wisconsin. Rick began working with the Wisconsin Broadcasters Association in www.wbafoundation.org/scholarships-grants/ 1985 as the Association’s event photographer. He served graciously and unconditionally rick-jowett-fellowship until his passing. Wisconsin Broadcaster | May/June 2019 3 Wednesday, June 12 | Options Hotel reservations OPTION 1: are due by May 20 8 a.m. Golf Tournament (Preregistration required) Quit Qui Oc Golf Club, Elkhart Lake The WBA Annual Golf Tournament is taking place June 12 at Quit Qui Oc Golf Club in Elkhart Lake. Appropriate golf attire and soft spike shoes only please. Shotgun start at 8 a.m. GOLF HANDICAP: On the golf registration form please include your USGA or club handicap. If you don’t have an established handicap, please give your best estimate. The maximum handicap is 36 for men Osthoff Resort ELKHART LAKE | WISCONSIN JUNE 12-13, 2019 and 40 for women. Registration deadline is May 25, 2019 OPTION 2: OPTION 3: 8:40 a.m.–4:30 p.m. 10 a.m.–11 p.m. Register today at WBA Engineering Day Conference Sessions wi-broadcasters.org Sessions Details below.

2019 Media Technology Institute WBA Engineering Day | Wednesday, June 12 (Lite) 9 am. 1:15 p.m. Tuesday, June 11 Network Security Emergency operations – OSTHOFF RESORT, ELKHART LAKE If you are like many of us, it’s Setting the table 9 a.m. Welcome WBA challenging to know what Members of the UW-Green Bay police dept. security measures will keep you will facilitate an interactive scenario-based 9:15 a.m. Opening Activity ahead of the hackers. During emergency exercise. Getting to Know You this presentation, you will learn Bill Hubbard Mike Pape, the latest threats on the horizon, 3:15 p.m. Break RMM what tools you should have 9:30 a.m. The Business of Broadcasting Solutions 3:30 p.m Spectrum Repack – to identify the threats, and how What we’ve learned Bill Hubbard to take the correct action to win the 10 a.m. RF Technology Transmission – security fight. Components, Facilities Jeff Welton 9:45 a.m. ATSC 3.0 – Topics to Discuss with 11 a.m. BREAK your General Manager 11:15 a.m. Antenna Testing and Enensys What your GM needs to know about Kent Rich Wood, Patrick Measurements Aschenbrenner, Resonant ATSC 3.0. Discussion will include PLP Burger, Rich Wood Scripps Media Results, configuration for bits, resolution and FEC. Cumulus Noon Lunch Repack Chicago Other topics will include MMTP/Route project 1 p.m. RF Technology – Safety First selection and signaling manager Jeff Welton 10:30 a.m. Raspberry Pi Kent, Rich and Patrick lead the discussion 2 p.m. Responsibilities of a Tim Wright, Cumulus Chicago on what we’ve learned during the spectrum repack process. Included will Chief Operator Creative use of Raspberry Pi. Audience be a discussion on the future of RF Tim Laes, DE, Midwest Communications interaction encouraged engineering talent 3 p.m. Break 11:15 a.m. Podcasting 5:30 p.m. Exhibit Reception 3:15 p.m. Data Network Technology Futuri 7:30 p.m. Dinner for Broadcasters Noon Lunch Mike Norton, Engineer, ECB 4:15 p.m. Wrap up, Feedback, Information for Engineering Day tomorrow 4:45 p.m. Adjourn Underwriting for the Media Technology Institute is provided by the Wisconsin Broadcasters Association and Midwest Communications.

4 Wisconsin Broadcaster | wi-broadcasters.org Conference Sessions | Wednesday, June 12 1:30 p.m.–2:45 p.m. Sessions Job/Career Fair 8 a.m.–6:30 p.m.: Registration 3 p.m.–4 p.m. Keeping up with EEO at the FCC With radio license renewal just over a year away, and TV 10 a.m.–11 a.m. Sessions a year behind that, broadcasters should be reviewing Investigative Reporting—Every day. all their station operations to make sure that nothing Learn how to build a plan for investigative will slow the grant of their applications – and EEO is reporting that works for you and your part of the review. In this session, we will review the newsroom every day. It can be done by David FCC's EEO rules, talk about some changes brought changing your mindset and building simple Oxenford, about by the new administration, and highlight some systems that work. We’ll share practical advice on Wilkinson, of the areas of potential concern. We will also talk getting started and creating a newsroom Barker, about what is behind the FCC’s current examination of Anne Kevin Knauer, LLP Pappe, Benz, mindset where investigative reporting is part of the effectiveness of its EEO programs. Make sure your WKBT-TV i-Media your daily workflow. station stays out of trouble in your hiring practices by Strategies staying on top of all of your EEO obligations. OR: How to negotiate 4 p.m.–5:30 p.m. Legislative Update As media sales people and managers, negotiation is a tool we with the WBA Legislative Committee sometimes overlook, even though we use it every day. What 5:30 p.m.–7:30 p.m. Exhibit Reception we call negotiations can sometimes resemble haggling more than textbook negotiation. Learn tried and true rules that 7:30 p.m.–10 p.m. Dinner and Bonfire professional negotiators use. Whether negotiating a multi- Ryan million dollar deal, a hostage release, or a local media buy, the Brown, rules of negotiation are very similar and can help you find win- Conference Sessions | Thursday, June 13 Ignite win scenarios for everyone involved. 7:30 a.m.–7 p.m.: Registration 11 a.m.–12:45 p.m. Sessions Concurrent sessions: Young Professionals present Building Relationships Your Competitors Can’t Steal “The Toolbox” Details on page 6. How to “talk advertising instead of leading with your rates, ratings and media kit. The missing metrics: 3 key measurements that every salesperson needs to track. 8 a.m.–9:15 a.m. Business Breakfast How the selling mindset has evolved and what that means 9:15 a.m.–9:45 a.m. Economic Update to you. How to determine the strength of your current Souphaphone Jason Joanis, Chris Lytle, business relationships. Instant Maddox, BMO Private Bank Using “The Chart” as a roadmap to your next level of sales Sales BMO Private Bank Training professionalism. Three powerful new ways to think about closing sales. Embracing the three secrets of sales success. Using zero pressure closes to secure sales and strengthen business relationships. 9:45 a.m. Break Avoiding these 10 buyer dislikes to immediately differentiate yourself. 10 a.m.–12 p.m. Sessions Performing “Sales Pipeline Angioplasty” to get stalled deals moving and 2020 Vision: Attracting Millennial and dead deals out of your pipeline. GenZ Employees – P1 Learning Using “The Magic Question” to quickly separate real prospects from Now it’s time to head into the future. Our destination is information seekers. How to answer the buyer’s five unasked questions to fast-forward to the 2020’s. A world where full- early in the meeting and instantly differentiate yourself from the competition. functioning “self-driving” automobiles will be the norm, Earning the trust and respect that are the basis of solid relationships. corporate space travel promises a manned trip around Becoming less vulnerable to being commoditized and having business Mars, and 50% of the Global workforce will be stolen on price. Speed members of the Millennial Generation. Marriott, OR: As an industry we devote a substantial amount of time Owner/ and effort attempting to project future sales, but little Goodbye Negativity: Building a Happy Workplace CEO, P1 time thinking about the factors that impact that future. A conversation about how newsroom and station culture goes Learning In 2020 Vision we invite you to take a forward look at bad and what every employee can do to create a more the broadcast industry’s markets, customers, products, teams, and hospitable even happy workplace — as well as how to defend leaders. yourself against negativity, harassment and bullies. There is In addition, we will take an in-depth look at the various dynamics new research that discusses why a positive culture is critical for that will affect that future. Including: Kevin business success. That is magnified in a newsroom of skeptical, Benz, distrustful journalists and in a broadcast station where • Our Competitive Environment i-Media departments can be separated by distance and hard work. • Our Customer Evolution Strategies Building a culture is more than just having a fun place to • Our Changing Workforce (Baby Boomers, Gen X, work… culture makes or breaks strategic intentions. The Millennial, Gen Z & Gen Alpha) Understand the power dynamics of negativity and achieve personal control over your station’s culture and your personal happiness. • Our Great Unknown Followed by: Fun Squad Panel Wisconsin Broadcaster | May/June 2019 5 OR: One-Day Conference for Young High Performance Culture Professionals in the Broadcasting Industry Every business has a culture. The important question is, are Thursday, June 13 OSTHOFF RESORT, ELKHART LAKE we controlling and shaping it or letting it develop on its own. 9 a.m.–9:10 a.m. Welcome & Introduction We’ll go through how to build Ryan your EPIC (Environment, Process, Brown, Improvement, Communication) Terry Stevenson Amy Pflugshaupt Ignite Culture. This isn’t just a “squishy” session about making everyone happy, but includes real world actionable items that will 9:10 a.m.–10:10 a.m. “Fighting the Burnout” Panel Discussion help your team, your company, your vision head in a more positive direction that leads directly to higher performance.

12:15 p.m.–2:15 p.m. Keynote Lunch and Local Lindsay Wood Davis, Adam Schrager, George Smith, Joe Daguanno, Broadcast Legends Broadcast Management Social Impact Storyteller WKOW-TV Anchor, Adams Outdoor General Presentation Strategies, WBA for American Family Madison Manager and former radio Hall of Fame, Monona Insurance Institute for broadcaster, Madison Corporate & Social Impact, 2:30 p.m.–4 p.m. formerly WISC-TV Anchor, Beating Burnout Madison “…withdrawal, becoming callous and cynical, making sick jokes, ridiculing, 10:10 a.m.–11:10 a.m. Investigate: Not Just a Title becoming mentally exhausted and suffering from psychosomatic complaints; headaches, backaches, Bryan Polcyn, gastrointestinal problems, anxiety, WITI-TV Investigative Reporter, Milwaukee Kevin the inability to concentrate, and depression…” Sound familiar? Benz, 11:10 a.m.–11:15 a.m. Break i-Media Periodically many, maybe most Strategies journalists, have felt this way. 11:15 a.m.–12:15 p.m. New Media: Improve Your Reach Panel Discussion Those are the psychological symptoms of severe burn-out and frankly, journalists look like case studies in how to burn out fast. Burnout is not a problem of people, but of workplaces. You’ll learn at least six ways to help yourself and your Gina Barton, host of Adam Senatori, Bridget Thoreson, Jeff McCarthy, newsroom avoid it. “Unsolved” Crime Podcast Multi-Disciplinary Artist, Engagement Consultant VP of Programming from the Milwaukee Madison at Hearken, Milwaukee for Midwest 5 p.m.–6 p.m. Journal Sentinel Communications, Hall of Fame Reception Green Bay 12:15 p.m.–2:15 p.m. WBA Lunch and Keynote Speaker 6 p.m.–7 p.m. Hall of Fame Reception 2:30 p.m.–3 p.m. YPs in Broadcasting Panel Discussion 7 p.m.–8 p.m. Hall of Fame Presentations

Terry Stevenson, JT Koser, Sarah Gray, Lane Kimble, Sales Manager for Station Manager for FOX News Director for WSAW, News Director, WJFW-TV, Seehafer Broadcasting and 99.1 FM and Co-Founder of Wausau Rhinelander Co-Founder of the WBA YP the WBA YP Committee, Committee, Manitowoc Rice Lake Thank you to 3 p.m.–4 p.m. What Would You Do: WORT’s The Toolbox Sponsors Story of Surviving a Workplace Shooting

Molly Stentz, WORT-FM News Director, Madison

6 Wisconsin Broadcaster | wi-broadcasters.org Build Your Digital Strategy at the Thank you, WBA Summer Conference At this year’s WBA Summer Conference, Jacobs Media’s Sponsors! Digital Dot Connector, Seth Resler, will hold one-on- one meetings with broadcasters to take an in-depth look at their station’s digital strategy. These meetings BMO A part of BMO Financial Group will take an individualized look at your station’s Seth Resler, strategy, including everything from email marketing Jacobs Media to social media to website analytics. Here’s how you can participate: 1. Go to http://jacobsmedia.com/wba-digital-assessment. 2. Take 15 minutes to fill out the Digital Assessment that Seth will use to craft his recommendations for you. 3. In the coming weeks, Seth will email you to set up a time for a one-on-one review of your station’s digital strategy on June 13 during the WBA Summer Conference, which you can register for at the WBA website: wi-broadcasters.org This is a FREE service made available to you by Your WBA! Thank you, Don’t miss this unique opportunity to take a deep Partner! dive look at your station’s digital strategy!

DIGITAL COLUMN FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Elevate your mobile game with push notifications The smartphone is the link them through to the appropriate place on 2. Relevance most transformative your website for more information. Make sure your messages are about topics that really matter to the audience. If possible, use device in our media 2. Program reminders different message categories or “topics” to lifetimes. Push notifications can let your audience know allow your audience to choose what kind of about special or event programming. A key messages they want from you. Nothing turns Today, listeners and viewers interview or special event can be called out to have continued access to all off a user more quickly than a bunch of Bob Kemen your audience to drive them to tune in. forms of content, while messages interrupting them with things that jacapps don’t matter. eating, working, driving, and 3. Event reminders yes, sleeping. But the smartphone can do more Local and station events are perfect uses for 3. Advertising than simply make content available to push messages. Remind your audience to We strongly recommend against sending push audiences – push messages can activate the show up and give them easy access to the messages with specific sponsor messages. You audience by alerting them to breaking news, details of when and where. Obviously this also can tag the sponsor at the end of a content- contests, guests, or other events happening at has benefits for your advertisers. driven message, but if you start sending ads to that moment and move the audience your audience you’ll get blocked. immediately to your station. In other words, 4. Targetability push notifications are a power tool and can Push notifications provide the ability to target Remember that push notifications are a make a huge impact on your station’s success. your message just to those who have powerful tool, and you need to use them with great care and thought. But if used properly Push notifications are brief messages or alerts expressed interest in a specific topic. Having they can provide valuable information to your that look like text messages that are sent to the the ability to target messages creates a audience and drive them to user’s lock-screen notification panel through significantly better user experience and your broadcast. your station’s mobile app. Push notifications increases response. are a great marketing tool that enhances your mobile app because it allows you to engage And here are some things to beware of: Bob Kernen is the COO of mobile application with your users at any time during their day. developer, jacapps. If you want to discuss push Here are four ways to use push to improve your 1. Frequency notifications or any other matter relating to relationship with your audience and increase Push notifications are highly interruptive to the mobile apps, contact Bob Kernen at listening and viewing: end user – that’s their power – but if you send [email protected]. too many, your messages will lose their 1. Breaking news alerts urgency and thus, their engagement. And if The WBA Digital Hotline is a free service from the Use push messages to notify your users about you abuse your audience’s patience, they will Wisconsin Broadcasters Association. If you have breaking news, sports, or severe weather alerts. probably block your messages altogether. any questions relating to digital, social media, Keep the messages short and to the point, and mobile, or related topics, contact Paul Jacobs at [email protected].

Wisconsin Broadcaster | May/June 2019 7 Wisconsin stations bring home 90 Eric Sevareid Awards Wisconsin radio and TV stations brought home 90 Eric Sevareid Awards from the Midwest Broadcast Journalists Association during its convention in Bloomington, Minnesota on April 13. The 90 awards were spread out among 15 stations in Wisconsin: UWM Radio 5 WBAY-TV 6 WBKT-TV 3 WEAU-TV 4 WHWC 3 Wisconsin Public Radio 7 Wisconsin Public Television 8 WISN-TV 6 WITI-TV 6 WMTV-TV 9 WQOW-TV 3 WRST-FM 10 WSAW-TV 8 WUEC 2 WUWM 10 The full list of winners can be found at: https://midwest Four to be journalists.org/eric-sevareid-award-winners-for-2019-honored/ Congratulations to all the winners! honored as Keep your newsroom updated Local Broadcast on Amber Alerts, other state- issued notifications Legends When an Amber Alert or Silver Alert is issued or canceled in Four Wisconsin Broadcasters have been chosen our state, the Wisconsin Department of Justice provides notice to broadcasters and other interested parties via its as WBA Local Broadcast Legends and will be Wisconsin Crime Alert Network. Alerts are issued primarily recognized during the Keynote Luncheon at the via email. WBA Summer Conference at the Osthoff Resort Your newsroom is hopefully receiving these notices from the in Elkhart Lake on June 13. state. WBA reminds you that if your station email addresses have changed over the years or if you wish to add additional The Wisconsin Broadcasters Association Local Broadcast Legends contacts, you will need to go to the WCAN website to re- Award was established in 2015 under the direction of Bruce subscribe to these important notifications. The website is: Grassman, owner/president of Results Radio. The Local Broadcast www.wisconsincrimealert.gov. Legends Award is a great honor and recognition for individuals that work behind the scenes and within their communities fulfilling the You can subscribe separately to one or all of four notification commitment broadcasters have made to serve their local categories: communities. They are individuals who exemplify localism. This • AMBER Alerts: Issued for missing children events which award is a means to extend recognition of these individuals beyond meet certain criteria. their local communities. • Silver Alerts: Issued for missing adults with cognitive Individuals with 15 years or more service in Wisconsin broadcasting impairment. may be nominated by their company, co-workers, community • Crime Alerts: Issued for armed robbery, burglary, and many leaders, family members, and friends. The station or organization other crimes as well as missing persons. which the nominee is associated with submits the nomination on behalf of the nominating individual(s). • Green Alerts: Issued for veterans at risk. The WBA is grateful to Bruce Grassman for his vision to establish a Information on the website provides an explanation of the sign- means for dedicated local broadcast employees to be recognized for up process. Any questions on use of the site can be addressed their contributions to Wisconsin broadcasting. This award is for those by consulting the FAQ or the contact links at the top of the page. who unconditionally support their stations and community. Our 2019 recipients are as follows:

8 Wisconsin Broadcaster | wi-broadcasters.org Jerry Burke Duff also has been involved with WHDG for people he hired and mentored are still 17 years at the enormous Hodag Country serving the public in their own successful It’s been said that there is Festival. He’s involved in local charity events careers. no reporter in the history like the Minocqua Chill Out which is an of the Fox Valley with Glen retired in February as he fights cancer. annual fundraiser for Children’s Miracle more local contacts and WPR Director Mike Crane wrote that Glen Network, which has raised $250,000 over sources than Jerry Burke. has “shown not only courage and 11 years. conviction, but in his inimitable way, he Jerry spent 34 years of his His peers describe him as “meticulous, ‘lives his life in front of us,’ openly sharing career at WBAY-TV in Green Bay, mostly caring, and dedicated to his job, his staff, his what he’s fighting, and how he’s choosing spent as Valley News Bureau Chief listeners, and our communities.” to live.” supervising newsrooms in Oshkosh and Appleton. NRG Market Manager Shane Sparks wrote, “Dedicated to his craft and his listeners, Duff During his career, he earned a reputation for has been a leader not only in the workplace Marshall Shapiro always getting the story right the first time. but in his local communities by sharing this Marshall (Marsh) Shapiro It’s this dedication to accuracy that built time and talents.” (1938-2012) is a Madison Jerry’s trust with his audience and his broadcasting icon whose sources and earned him the respect of the His influence is demonstrated by the engaging personality community. number of listeners who approach him or stop by the station unannounced to see him. took him from a beloved This respect was demonstrated at his kids show host to a well- retirement party which was the most Duff has been a prominent voice in respected sports authority. attended retirement party in WBAY’s history Wisconsin’s Northwoods for more than Apart from three years of service in the and included local officials, judges, and 40 years. Navy, Marshall lived his entire life in more than 40 members of law enforcement. Madison. In 1964 he started hosting the Retired WBAY assignment manager Jim WKOW-TV afternoon kids’ show “Cartoon Dillion said of Jerry, “I can’t think of anyone I Glen Moberg Corral” as Marshall the Marshall. The show respect as a reporter more than Jerry Burke.” Glen Moberg embodied was also carried by WAOW-TV in Wausau. the ideals of local Jerry is described as the perfect mentor for Thousands of children and guests appeared journalism during his new reporters and shared his expertise on the show during its run until 1968. He almost 50-year career. while teaching at UW-Oshkosh. got into the community, attending Glen moved to Wausau Jerry is an ambassador for the community company picnics, fairs, birthday parties, from Chicago in 1993 and has spent 50 years working at EAA parades, and other special events. to serve as news director and anchor at AirVenture fly-in in Oshkosh. He also Marshall turned his career toward sports, WSAW-TV and later assignment manager covered the huge event every year he joining the WKOW sports department and for WAOW-TV. In 2003, he joined worked at WBAY. serving as sports director. He got a Wisconsin Public Radio as a reporter Jerry’s dedication to community and fidelity reputation for cultivating deep sources on and talk show host. to journalism will leave a lasting legacy in the sports beat. Before that, he served as a network the Fox Valley. From 1975 to the mid-80s he anchored correspondent for WFLD-TV Fox News WKOW-TV statewide telecasts of the WIAA Chicago. He also created and led a cable basketball, swimming, and wrestling television news department that served 10 tournaments. He also did play-by-play for Duff Damos communities in Chicago’s western suburbs. Duff Damos is known in Badger football, basketball, and wrestling. Glen took special interest in issues affecting the Wisconsin Marshall emceed WKOW’s local segments the community, the environment, and Northwoods for his deep of the Muscular Dystrophy telethons and civil rights. voice, his dedication to hosted the events Special Olympics in In 2004 he co-created and hosted “Route radio, and his devotion to Stevens Point from 1983 to 1991. 51,” putting a spotlight on regional issues his audience.. Marshall served on numerous community and personalities. He produced and Duff has had a long career in radio, as PD boards and from 1968 to 2010 and also moderated numerous forums for local and hosting mornings on WIFC in Wausau owned and operated the Nitty Gritty and statewide elections, including two U.S. for 17 years, hosting afternoons on WHDG Restaurant and Bar. Senate debates. in Rhinelander, and for the last 17 years Former employer Terry Shockley said Glen served on influential boards of hosting afternoons on WRLO, Antigo. He is Marshall was, “Dedicated to his profession directors and emceed local events. He also operations manager for the NRG Media of broadcasting while very tenacious in all received more than 40 broadcast journalism 6-station Northwoods cluster. respects.” awards at Wisconsin Public Radio. The

Wisconsin Broadcaster | May/June 2019 9 Members in the Spotlight Radio host moderates Madison mayoral forum ceremony in Miami. Lupita and Luis Montoto traveled to the La Movida (WLMV) program conference to represent the station. director and host Lupita KLNV-FM in San Diego was named Station of the Year. La Movida is Montoto served as moderator owned by Mid-West Family Broadcasting. for a Madison mayoral forum. Madison Mayor Paul Soglin and Welton receives achievement award challenger Satya Rhodes- The Association of Public Radio Engineers (APRE) is Conway appeared at the March honoring Nautel’s Jeff Welton with this year’s APRE 25 forum at Centro Hispano of Dane County in collaboration with the Engineering Achievement Award. In the announcement, Latino Consortium for Action. APRE President Victoria St. John said, “Jeff helps make possible what we do, representing the approach to the All the questions asked at the forum were questions from the ideals and engineering practices and training that APRE community and most dealt with Latino issues. La Movida broadcast the stands for and promotes.” forum live over the air and on Facebook. The election was held April 2. Welton is well known for sharing best practices in the areas of Montoto was also a panelist during the WBA Foundation’s lightning protection, grounding, transmitter site safety and other gubernatorial debate in October. Montoto serves as Treasurer of the important subjects via articles and presentations. He also wrote the WBA Board. chapter on Facility Grounding Practice and Lightning Protection for the Competition named after long-time supporter 11th edition of the NAB Engineering Handbook. Welton is the central U.S. regional sales manager for Nautel and has Dick Record worked for the transmitter manufacturer for nearly 30 years. He’s also a A competition for young member of the WBA Board. musicians is being renamed to recognize a broadcaster, and Radio personality rescued by 13-year-old longtime supporter of the A middle school student in competition, Dick Record. The Merrill received a special La Crosse Symphony Orchestra commendation for his efforts announced at a March 9 to save a local radio performance that the Rising Stars Concerto Competition would now be personality who was trapped called the Richard Record Rising Stars Concerto Competition. During in the snow. Merrill police said that concert, the four finalists performed with the orchestra for cash on Feb. 21 they were called to prizes. the WJMT studios when 13- Record had been a prize donor for several years before becoming the year-old Michael Dickman heard someone calling for help as he walked competition sponsor 14 years ago. Through his generosity, the past the studios. The boy heard the calls from morning show competition grew its competition which now reaches out to high personality Lonnie Scott who was trapped in a deep drift of snow while school musicians in Wisconsin, Minnesota, Iowa, and Illinois. attempting to clear snow off a satellite dish. Program coordinator Janet Roth said the talent level increases each The boy was unable to flag down help from passing motorists so he year because of support like Record’s. entered the studio and called 911. The competition is celebrating its 20th year. Record is National Sales Scott had been trapped for more than 90 minutes before he was Manager for Mid-West Family Broadcasting in La Crosse and a past extricated by rescue crews. He was admitted to a local hospital and WBA Board Chair and WBA Hall of Famer. treated for early stage frostbite. The hosts of the Triple-M (WMMM-FM) morning Station hosts free ‘Family Affair Expo’ show are marking 20 years on the air in Madison. Milwaukee radio stationV100.7 (WKKV-FM) Jonathan Sutton and Kitty Dunn celebrated the hosted its eighth annual free “Family Affair milestone in March with a party at Club Tavern. Expo” last weekend drawing about 1,000 attendees to the State Fair Park Products “We met so many wonderful people! It’s Pavilion in West Allis. humbling to realize the impact we have on people’s daily lives, and to see in person the The aim of the expo is to make a positive audience we usually have to imagine in our impact on Milwaukee families. It featured mind’s eye,” they wrote. local exhibitors focused on health and wellness, finance, education, small La Movida named finalist for national award businesses, and job recruitment. Spanish-language radio station V100.7’s on-air personalities Bailey Coleman, La Movida (WLMV) in Madison Reggie Brown, Promise and DJO hosted live was named a Station of the entertainment on the main stage. Year finalist for the 2019 Performing acts include Def Jam Recording Medallas de Cortez awards at Artist YK Osiris, Warner Recording Artists Ar’mon and Trey, and Solo the Radio Ink Hispanic Radio Lucci, Empire Recording Artist and cast member of Love & Hip Hop Conference.The awards were Hollywood. Minister Melvin Hood showcased local gospel artists and given out on March 12 at a Promise hosted local talent in a special live version of Heat From The Street.

10 Wisconsin Broadcaster | wi-broadcasters.org TV station helps collect more than 210K meals Wisconsin stations pick up A Milwaukee TV station took part in two efforts that resulted in the collection of 22 regional Murrow awards more than 210,000 meals for the hungry. Through the ‘Peanut Butter & Jelly Six Wisconsin TV stations and three Wisconsin Challenge’ and the ‘Scouting for Food’ radio stations collectively won 22 regional Edward initiatives, WISN-TV teamed up with Feeding America Eastern Wisconsin to R. Murrow Awards. The awards are given out by the collect enough food to provide a total of 210,322 meals for those Radio Television Digital News Association (RTDNA). facing hunger in Wisconsin. These efforts in February and March Award recipients demonstrate the spirit of excellence that amounted to more than 119,000 pounds of food and more than Edward R. Murrow set as a standard for the profession of $37,000 in contributions. electronic journalism. In the 16th annual “Peanut Butter and Jelly Challenge.” roughly 60 National winners will be announced in June. The WBA Awards Wisconsin schools and companies collected jars of peanut butter and Gala will be May 4 at the Madison Marriott West. jelly, along with monetary donations, to total an equivalent of 126,155 meals for Wisconsin residents who need it most. This charitable WBAY-TV, Green Bay WISN-AM, Milwaukee campaign culminated in “The Big Drop,” where students brought in Excellence in Social Media Sports Reporting donations to the Milwaukee and Appleton Food Banks. Investigative Reporting Letting Every Girl Sparkle

WISN-TV also supported the ‘Scouting For Food,’ initiative, in which Target 2 Investigates: WISN-TV, Milwaukee neighborhoods across Milwaukee, Kenosha, and Racine counties filled Rumble over Rumble Strips grocery bags with food to help out members of their communities. Continuing Coverage Thousands of area Boy Scouts then went door-to-door for the food WGBA-TV, Green Bay Taser Takedown: The Sterling Brown Arrest drive, which resulted in 84,167 meals to help fill people’s kitchen tables. Newscast Project Drive Sober WISN-TV to debut 9 p.m. newscast WITI-TV, Milwaukee Wisconsin Public Radio Breaking News Coverage WISN 12 News will launch Historic Church Fire “WISN 12 News at 9:00 p.m.” on Excellence in Innovation April 1. The half-hour newscast Beyond the Ballot Excellence in Innovation will feature anchor Derrick Excellence in Sound School Bus Inspection Rose, Chief Meteorologist Is Everybody Ready? Barron Database Mark Baden, and Sports County Trains Residents on Excellence in Sound Director Dan Needles and will How to Survive a Mass More Than Words air on WISN 12’s multicast channel “Justice Milwaukee.” “Justice Shooting Excellence in Video Milwaukee” is available over the air on digital channel 12.2, on Feature Reporting The Last Straw Spectrum cable channel 985 and on Charter cable channel 180. As He Loses His Sight, Multimedia Journalist Known for Rich Detail Embraces New Chapter Newscast WAPL wins Station of the Year honors FOX6 News at 9:00 – Sun WAPL-FM in Appleton was named Station of the Year WISC-TV, Madison Prairie Explosion Aftermath at the Wisconsin Area Music Industries (WAMI) Overall Excellence WMTV-TV, Madison Awards on April 14. The Woodward-owned station was Breaking News Coverage Excellence in Writing nominated in the People’s Choice Radio Station Sun Prairie Explosion category for northeast Wisconsin. WAMI recognizes the MMJ Morgan contributions and accomplishments of individuals in the Wisconsin Continuing Coverage WTMJ-AM, Milwaukee music industry and provides music business educational opportunities Sun Prairie Explosion to its members and the public. This is WAPL's fourth Radio Station of Excellence in Sound Breaking News Coverage the Year - Northeast Division Award in the past six years. Farmer’s Reality The Fire at Trinity Lutheran News Series Hard News Time to Talk The Power of the Prison ‘Help for the Homeless’ drive raises $406,000 Ministry The Family Radio Network (WEMY/WEMI/ WGNV/WSTM) collected $406,000 worth of than $3.3 million worth of hygiene supplies to local crisis programs and hygiene and cleaning products those they serve. The goal of the drive is to supply a year’s worth of during its “Help for the products to each agency. The Family works with area homeless Homeless” drive. The donations coalitions, inviting people to donate hygiene and cleaning items to were collected in 15 northeast their local crisis programs to help them direct their limited funds to and central Wisconsin provide qualified staff, counseling, shelter, and food to those they communities for 89 crisis serve. More than 900 local businesses, churches, and schools agencies serving those participated by placing collection boxes in their high traffic areas and communities. inviting their own staff, members, and students to donate for three In its 27th year, “Help for the Homeless” donations have provided more weeks this spring.

Wisconsin Broadcaster | May/June 2019 11 Members in the Spotlight

Jessica Arp of WISC-TV named Viste retires after 50 years at WEAU-TV 2019 Distinguished Wisconsin Watchdog Ron Viste is retiring after Jessica Arp, the assistant news director and 50 years as a broadcast chief political reporter for WISC-TV and engineer at WEAU-TV in Channel3000.com, has been named the 2019 Eau Claire. recipient of the Distinguished Wisconsin Watchdog Viste got his start in radio and Award. military communications The award recognizes an individual’s extraordinary before moving to WEAU. contributions to open government or investigative He is known for his dedication journalism in Wisconsin and was a highlight of the to his craft and enthusiasm in ninth annual Wisconsin Watchdog Awards working with new technology. reception and dinner on He has often taken the lead on April 16. big projects and is excited to work on station initiatives that get him Arp has reported on working in different venues. Wisconsin politics for During his tenure at WEAU, Viste has helped and worked with many of WISC-TV in Madison since the broadcasters in the area, including competitors. He has been a 2007 and has received leader with the local Society of Broadcast Engineers chapter. In 2016, Edward R. Murrow, Viste was inducted into the National Association of Arts and Sciences Wisconsin Broadcasters Golden Circle. Association, and Emmy Viste is credited with essentially rebuilding WEAU a few times over the awards for her coverage years, and for the overall success of WEAU. A party for Viste was held of Wisconsin elections. In on April 23. His last day working full time at WEAU was May 1. addition to her reporting duties, Arp has been involved in leading Zelich honored by Midwest Broadcast Journalists efforts in investigative Association techniques, innovation, Former WSAW-TV news director and WBA Hall of and social media among Famer Mark Zelich received the highest honor the staff to help build the available from the Midwest Broadcast Journalists WISC-TV digital brand. Association. Zelich received the Mitchell V. Charnley “For more than a decade Jessica Arp has been holding public servants Award during its annual awards ceremony at the accountable,” Tom Bier, former vice president and general manager at Midwest Journalism Conference on April 13 in the WISC-TV, wrote in his nomination letter. Twin Cities. “It’s a consistent record of strong investigative stories based in research, Zelich, known simply as ‘Z’ to his colleagues, came to the Wausau data use, strong visuals and easy-to-understand language. Jessica has television station then called WSAU-TV as a sports anchor in 1957, was carved a path and shown that investigative reporting is not only named sports director in 1965, and became news director in 1977, a important but can be made relevant to news consumers.” job he held until his retirement in 1994. He has trained and inspired Arp has fact-checked more than 100 claims made by politicians, hundreds of broadcast journalists throughout his career, earning his including in political commercials, in WISC-TV’s ongoing Reality Check newsroom multiple awards and serving his audience in north central series. Wisconsin with distinction. He is also a member of the Emmy Silver Her reporting uncovered problems with the oversight of limousine Circle and was inducted into the WBA Hall of Fame in 1998. companies following a deadly 2016 crash. The report documented flaws “Z inspired excellence. His legacy lives on in the WSAW newsroom and in the current system, while exploring potential solutions and informing in so many others across the country, where his former employees are consumers of steps to take to keep themselves safe. finding their own success and making an impact on our business,” said Arp’s most recent investigative work detailed problems with completing MBJA President Jessica Laszewski. “Zelich has been a mentor and a multi-million dollar computer upgrade of the state online benefits system. valued friend to many, who are paying it forward by guiding a new The Watchdog Awards also featured the 2019 Openness Awards, or generation of journalists.” Opees, bestowed annually by the Wisconsin Freedom of Information After retiring, Zelich continued to work part-time as Special Projects Council. Recipients included State Senator Chris Larson, Citizens for a Coordinator at WSAW until 2007, shepherding three events that started Clean Wausau, Simpson Street Free Press, the Milwaukee Journal under his watch and continue to this day — the NewsChannel 7 Golf Sentinel, and Racine Alderwoman Sandra Weidner. Classic and Pin Busters, a regional golf and bowling tournament The Distinguished Wisconsin Watchdog Award is presented jointly by respectively; and the NewsChannel 7 All Stars, which honors high the Wisconsin Center for Investigative Journalism, the Wisconsin school athletes. When Gray Television bought Wausau’s FOX affiliate in Freedom of Information Council, the Madison Pro Chapter of the Society 2015, the “Z” in WZAW-TV, was included in honor of his service to the of Professional Journalists, the Wisconsin Newspaper Association, community. “Zelich still inspires at the age of 90. Those who worked Wisconsin Broadcasters Association and University of Madison- with him will tell you it was an honor and a privilege, and we can’t wait Wisconsin School of Journalism and Mass Communication. The event to celebrate Z and his outstanding contributions to our industry,” sold out again this year. Laszewski said.

12 Wisconsin Broadcaster | wi-broadcasters.org IN REMEMBRANCE Names in the News 46 year veteran of WKBT-TV dies Nighttime news anchor Brad Hicks has left WITI-TV in Larry Johnson, a longtime colleague of employees at Milwaukee after more than 15 years at the station. A WKBT-TV in La Crosse, has died. Johnson worked at statement from the station said Hicks decided to “step WKBT for 46 years. He retired in 2014. Many will away and focus on his family.” Hicks had a 30 year remember him as WKBT’s weatherman in the days career anchoring newscasts. He joined WITI in 2004. long before computers came to dominate the An agricultural reporter from northeast Wisconsin is weather department. He was also the voice of many Hicks retiring after more than 40 years. Mike Austin came to Larry Johnson announcements on WKBT over the years. His the Fox Valley in 1978 and began doing agricultural colleagues at the station say the word most reports on both radio and TV in Green Bay. He served commonly associated with Johnson is “gentleman.” Johnson died that last 17 years at WFRV-TV. During his career Austin Feb. 19. He was 78. received numerous awards on the county, state, and Antigo radio host remembered for contributions national level from various farm organization and promotional groups. The host of a morning radio show in Antigo has died. Gary Hartl hosted the WATK Breakfast Club. During his Austin Anchor and reporter Hannah Anderson is leaving career he served as DJ, news director, and salesman at NBC15 (WMTV) in Madison. Anderson anchored The WRLO/WATK. He was also a car salesman for Parsons of Morning Show weekdays before transitioning to Antigo for 30 years. Hartl died March 5. He was 68. NBC15 News at 11 and relaunching NBC15 According to his obituary, Hartl contributed time and investigates. She was at the station for two years. She Gary Hartl talent to countless events including Relay for Life, the worked previously at WSAW-TV/WZAW-in Wausau for Splash-N-Dash Michelle Koss Memorial Race, St. John four years. She has taken the job of public information International Food and Fall Festival, and Antigo's annual Christmas officer for the City of Madison Engineering Anderson parade. He was a multiple time winner of Langlade County's Top Department. Radio Personality. Milwaukee radio personality Karen Dalessandro took Hartl had a passion for music and played percussion for several afternoon host position at WKLH where she’s been bands including Slidin' On Ice and the MLC Blues Band, St. John's working part-time since late last year. She is on the air Joyful Noise Life Teen Band, and the Northernaires. A funeral Mass 3-7 p.m. weekends and has a weekend show. was held March 13. A one hour special "Remembrance of Gary" Dalessandro left WKTI in Milwaukee in October when it breakfast Club program aired on WACD on April 2. changed formats. Dalessandro Retired radio host dies Meteorologist Justin Thompson-Gee is joining the A man with a long career as a radio host in Madison CBS 58 Morning News team. Thompson-Gee had has died. previously served as meteorologist for the weekend editions of the CBS 58 News. Justin came to CBS 58 in Howard Witt Jr., better known to many as “Andy,” died 2015 as a freelance meteorologist and was promoted March 13 in Fitchburg. He was 71. Witt started his to the weekend position a few months later. career at a radio station in Neenah while he got his 1st Thompson-Gee’s first day on the CBS 58 Morning News Class license from Brown Institute in Minneapolis. He was May 1. Howard Witt Jr. assumed the on air name “Andy” early in his career. Thompson-Gee He moved to WTSO in Madison in 1973 where he was on the air as a Ryan Fantozzi has been hired as brand manager for morning personality until his retirement in 1993.“Andy had an ability Rock 94.7, WOZZ in Wausau. He replaces Terry Stevens to make all around him comfortable, which was affirmed by all the who was recently promoted to Operations Manager for relationships he established with radio broadcasters, celebrities and Midwest Communications, Lansing. Fantozzi is leaving music acts,” his obit read, “Multiple generations remember the voices Neuhoff Media in Bloomington, Illinois where he of the ‘Pat & Andy’ show and then the ‘Andy & the Bear’ morning Programmed Rock 96.7. He begins in Wausau on show and how they provided a comedic and comforting refuge to Fantozzi May 13. their daily commute.” The family is planning a private memorial. Memorials may be made to the family. Station donates thousands of books to children Broadcast veteran remembered for friendliness, A Milwaukee TV station work ethic donated 8,000 books to local Longtime Wisconsin radio and production veteran Joe schools and literacy Shain is being remembered for his friendliness and organizations supporting “can-do” attitude. children. WISN-TV partnered with Shain died April 30. He was an on-air personality on Disney Publishing Worldwide, several stations and formats, including WLTQ-FM Disney|ABC Television Group during the period when that station was a Soft AC. and First Book for the “Magic of Joe Shain For the past 18 years, he was the Assistant Production Storytelling” campaign to donate the Director for the iHeartMedia cluster in Milwaukee. books to the Penfield Children’s Center, Woodlands East School, and During his career, Shain also worked for Hearst Corporation, and Next Door Foundation in Milwaukee, and Greater Waukesha Literacy. Capstar Broadcasting, among others. This is the fourth year the station has run the donation program.

Wisconsin Broadcaster | May/June 2019 13 YOUNG PROFESSIONALS COLUMN Excitement in store for your young professionals The WBA Young Professionals Summer Conference, on Thursday June 13. choose six finalists who will receive recognition Committee recently met in Your young employees will learn from in our newsletters and be invited to the 2020 Sheboygan/Manitowoc (big seasoned professionals in panel discussions Summer Conference where the YP of the Year thank you to Terry Stevenson and dynamic seminars, including how to fight will be announced! for hosting our semi-annual “burning out,” using new media to the highest meeting) with creative minds level to improve your stations’ overall reach, WBA Mentorship Program coming together in a session and hearing directly from Molly Stentz and her This program began a few years ago as a JT Koser, of brainstorming to solidify story about the shooting at WORT last year. You way for young professionals to interact with Koser Radio Group programs and events can sign up your employees at the WBA experienced broadcasters to help build solid specifically for young broadcast professionals website, first come first serve for 50 attendees! leaders for the future of our industry. We are throughout Wisconsin. currently looking for anyone throughout the The New YP Facebook Page WBA who would like to mentor a young Here’s a brief overview of great Have your young professionals join our new professional. If you have had success in your upcoming opportunities for Young Professionals Facebook Group! We career, share some of your wisdom with an up- young professionals in your will have articles, videos, and great information an-comer. We make sure to pair mentors with available to young broadcasters every week via young professionals in non-competing stations: the page, along with great opportunities for situations. You can contact Kyle Geissler at the networking with fellow broadcasters all around WBA to sign up as a mentor, and you will be Toolbox 2019 on Thursday June 13 the state! contacted later when we have a “mentee” The Toolbox was created assigned to you. in 2018 thanks to the YP of the Year Award If you have anyone that would like to get “in- hard work of Hannah Starting this fall and going into 2020, we the-know” for Young Professionals activities Anderson and Terry will be introducing the WBA YP of the Year and events, please have them contact the WBA Stevenson. It included Award. If you have a young professional who office and we will have them added to our various sessions at the has shown outstanding achievement in your young professional list. They will receive e- Summer Conference stations and/or community, they should be mails and updates about all kinds of great specifically for young professionals in recognized for their dedication! Be on the things to help them throughout their broadcasting. This year that will continue to an lookout for more information to come in the broadcasting career! even greater level with Toolbox 2019 at the fall as we will be taking nominations and

WBA Foundation Madison station adds Justice Network, Court TV Wright, Koser join WKOW-TV is adding Justice Network and Court TV to its Legacy Club offerings. Justice Network was added May 1 and Court TV will be added May 8. Two WBA Hall of Fame inductees are joining • Justice Network (27.5) - Justice Network is a 24/7 broadcast the Wisconsin Broadcasters Association television network that entertains and informs its viewers with Foundation’s Legacy Club. gripping crime and investigation programming while making Duke Wright, President and CEO of Midwest Communications communities safer. Justice Network provides a first-of-its-kind and Tom Koser, President and General Manager of Koser public service initiative that helps catch fugitives, find missing Radio Group, were named to the Legacy Club this spring. children and provide safety tips for its viewers. Proud to be the only multicast network with non-stop crime programming and a The Legacy Club was public service commitment, Justice Network recognizes crime formed in 1998 to provide affects everyone. a formal procedure and recognition for those who • Court TV (27.4) - For nearly two decades, Court TV brought high- make bequests or agree to profile courtroom dramas into American living rooms. Continuing make bequests to the that legacy, Katz Networks is rebooting one of the most iconic WBA Foundation in their brands in television history. The new Court TV is devoted to live wills. gavel-to-gavel coverage, in-depth legal reporting and expert Duke Wright, Tom Koser, President analysis of the nation’s most important and compelling trials. President and CEO and General For more information on Midwest Manager, Koser how to join the Legacy Justice Network will be available free over-the-air on 27.5 and Court Communications Radio Group Club, please contact TV on 27.4. To pick up the stations, viewers will need to re-scan their Foundation President TVs and/or digital boxes on or after May 1. Michelle Vetterkind.

14 Wisconsin Broadcaster | wi-broadcasters.org YOUR RIGHT TO KNOW Body cam bill balances privacy, openness When so much about times between July and November of last year. reasonable expectation of privacy. politics is partisan, Sen. Patrick Testin (R-Stevens Point) and Rep. The study committee worked hard to reach Chris Taylor (D-Madison), who supported this agreement. Committee members listened one might expect a competing bills on police body cameras in the sincerely to those who disagreed with them. topic like police body previous session served as chair and vice chair, Sen. Testin and Rep. Taylor deserve credit for respectively. Committee members included their work leading this committee. cameras to be law enforcement, representatives of the media, If SB-50 becomes law as currently written, law Kyle Geissler, contentious, lawyers, and other lawmakers. Director of enforcement agencies will have new rules to Operations and particularly as it The resulting bill, SB-50, addresses such help them navigate the use of this new Public Affairs, WBA relates to public aspects of police body camera policy as technology. Victims and minors would know training, equipment, and records retention. that their privacy has protections. The public access to recordings. Much of the discussion in drafting the proposal and the media would continue to have access But proposed legislation to regulate the use of focused on public access to recordings. to police body camera recordings, and they these cameras was approved by nine of the 10 Wisconsin has a long- Wisconsin has a long- would have the same members of the committee that produced it, standing standard of remedies for appealing a and received unanimous support from the presuming that all public standing standard of record custodian’s decision as bipartisan Joint Legislative Council. The bill is records are available for the presuming that all public they have today. now working its way through the Legislature. public to view. The SB-50 has not yet been Last year, another proposed bill to set rules for committee built on this records are available for scheduled for a public police body cameras drew concerns from open standard in drafting the the public to view. hearing and lawmakers could records advocates and others. Among other proposed legislation, as well make changes to the bill things, it would have required anyone who as on the experience of other states that have before it comes up for a vote, but the appeared in a body camera recording taken in dealt with this issue. bipartisan support for the bill up to this point is certain locations to approve of the video’s To address the privacy concerns, the a promising sign. release to the public. That would create new committee proposed adjustments to the work for law enforcement and maybe keep too balancing test as it applies to police body Your Right to Know is a monthly column much information out of public view. cameras. Records custodians must weigh the distributed by the Wisconsin Freedom of privacy interests of victims, minors, and The bill was approved by the Assembly, but Information Council (wisfoic.org), a group witnesses in deciding whether a video should stalled in the Senate after it became clear that dedicated to open government. Kyle Geissler is be released. Redaction technology can be used more work needed to be done. A Legislative director of operations and public affairs at to protect victims, minors and those with a Study Committee was formed and met four Wisconsin Broadcasters Association.

EDUCATORS’ COLUMN Graduates should get involved in their communities May is a month filled college doesn’t necessarily prepare you for. The quickly, but whatever little bit you can save with pomp and best thing to do is to try and make it feel like along the way will be extremely beneficial “home.” Get involved! Whether it’s through down the road. Groceries, gas, gym circumstance. local civic organizations, young professional membership, a professional wardrobe will all Diplomas are handed out, groups, volunteering, coaching or through make a big dent in that paycheck. Many of us families are snapping photos religious gatherings – all of it is beneficial in didn’t get into this business to be rich. We did it with their grads in cap and becoming a part of the community. because of the impact we can have on our Amy Pflugshaupt, gown and students are This will also help you build a new circle of communities and to give a voice to the issues WBA Education celebrating the end of friends. Establishing these that are important. Committee ...when the glitz of homework, quizzes, and relationships is vital to So when the glitz of exams. But what’s next? adjusting to this new life. It graduating wears off, graduating wears off, don’t get For many grads, it feels like the hardest part is may be harder to make friends don’t get discouraged discouraged as the road may now behind them. Young adults are excited since you aren’t surrounded by be a bit bumpy at times. Just about the endless opportunities. And then a large group of people your as the road may be a remember this is another reality sets in. own age, but you will find bit bumpy at times. chapter in your amazing those friends you make at your journey. Students leave the comforts of college only to first station are most often the deepest find themselves feeling lost and alone in a new Amy Pflugshaupt is an anchor for NBC15 (WMTV- friendships you will have. city that is typically quite far from family and TV) in Madison and a member of the WBA friends. Finding ways to adjust can be Finally, in this industry especially, you’ll learn to Education Committee. intimidating and something four years of live on a tight budget. Things will add up

Wisconsin Broadcaster | May/June 2019 15 WBA’s 2019 Doug Chickering WIAA SPORTS WORKSHOP Milwaukee Brewers vs. Cincinnati Reds Wednesday, July 24, 2019 | Miller Park, Milwaukee

9:30 a.m. Registration Opens Continental Breakfast 10 a.m. Opening Remarks Michelle Vetterkind, WBA President & CEO, and Doug Chickering, former WIAA Executive Director Doug Chickering 10:15–10:45 a.m. What’s New At The WIAA Dave Anderson, Executive Director, WIAA Wade Labecki, Deputy Director, WIAA Todd Clark, Director of Communications & Advanced Media 10:45 –11:15 a.m. Brewers Play-By-Play Jeff Levering Jeff Levering Jeff is in his 5th season as a radio announcer on the Brewers Radio Network broadcasts. Jeff has the No. 2 slot on the Brewers Radio Network with Bob Uecker. 11:15 a.m.–Noon Can you hit a home run with YOUR data? Here’s how the Brewers are knockin’ it outta the park! Mike Schwartz Mike is the VP, Strategy and Analytics for the Milwaukee

Mike Schwartz Brewers will talk about how strategy, data science, market research, and business intelligence drive success for the Brewers. The WBA’s Doug Chickering Noon - 12:45 p.m. WIAA Sports Ballpark-style lunch Workshop is underwritten by 1:10 p.m. the Milwaukee Brewers vs. Cincinnati Reds Wisconsin Stations of Quincy Media, Registration: WBA Member $50; Non-Member $100 Inc. Includes sessions, continental breakfast, lunch, and game ticket Register online at Because we have to guarantee a meal count and pay for all game tickets, wi-broadcasters.org the WBA will not refund any cancellations made after July 10. We will also invoice for all no-shows.

16 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation 10 new graduates finish Walker Broadcast Management Institute Ten graduates of the Walker Broadcast Management Institute got their briefcases in April as the Institute marked the beginning of its eighth three-year cycle.

The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management positions. It’s held at the UW School of Business on the UW-Madison campus. This year the students heard from Lori Cross on agile strategy, Sarah Young on leadership, and Tom Walker on broadcasting finances. Futurist Rebecca Ryan spoke at the graduation dinner at the Fluno Center. This year’s graduates are: Kelly Fuller, WAOW-TV Dan Szyjewski, WCLO/WJVL The graduates get briefcases to mark their accomplishment. Dave Jensch, KBJR-TV Shar Hermanson, WCLO-WJVL The next Institute courses will be held April 14-16, 2020 Doug Barrow, WPTA-TV Susie Carlson, MWFB–La Crosse on the UW-Madison campus. Ruby Gutierrez, WOMT-AM Scott Stach, MWFB–La Crosse The Institute is funded by an endowment from the estate of William R. Walker. It represents the largest single Theresa Wopat, WXOW-TV Allen Wiese, KTTC-TV contribution ever received by the WBA Foundation.

Wisconsin Broadcasters Association Foundation Officers & Board of Directors www.wbafoundation.org OFFICERS Treasurer Keith Bratel Tom Koser Chuck Steinmetz Tom Walker Chair of the Board iHeartMedia, Madison WAQE-AM/FM/WJMC-AM/FM/ WITI-TV, Milwaukee Mid-West Family Broadcasting, Madison WKFX-FM Rice Lake David Sanks Scott Chorski Scott M. Trentadue Retired Wisconsin Broadcaster President & CEO WKBT-TV, La Crosse Al Lancaster Retired Wisconsin Broadcaster Vice Chair Michelle Vetterkind, CAE WSAW-TV/WZAW-TV, Wausau Wisconsin Broadcasters Association Bill Hurwitz Don Vesely Laurin Jorstad Dean Maytag Retired Wisconsin Broadcaster Foundation Retired Wisconsin Broadcaster WMTV-TV, Madison Retired Wisconsin Broadcaster Secretary R. Perry Kidder Jan Wade BOARD OF DIRECTORS Retired Wisconsin Broadcaster Kelly Radandt Dick Record WISN-TV, Milwaukee Family Radio, La Crosse Chris Bernier Woodward Radio Group Appleton/Green Bay Radio Plus, Fond du Lac

Wisconsin Broadcaster | May/June 2019 17 WBA Foundation WBAFour to Hallbe inducted of into Fame

The Wisconsin Broadcasters Hall of Fame been inducted into the Hall of Fame include The display now resides at the Hilton was created in 1989 to honor broadcasters managers, personalities, engineers, reporters, Milwaukee City Center. The Wisconsin that have devoted a minimum of 15 years to educators and those broadcasting pioneers Broadcasters Hall of Fame also has a the broadcasting industry including a who were all of the above. permanent, virtual display at the online minimum of 10 years as a Wisconsin Four broadcasters will receive this prestigious Wisconsin Museum of Broadcasting which broadcaster. The award recognizes an honor in 2019. They are: Clif Groth, Dean debuted in 2009 at individual’s history of exemplary leadership in Maytag, David L. Nelson, and Fannie Mason www.wisconsinbroadcastingmuseum.org, community and statewide service as a Steve. where the Wisconsin Broadcasters Hall of Fame broadcast professional. Gallery is one of our major attractions. In October 1989, Alfred C. Sykes, then The first 12 members of the Hall of Fame were Chairman of the Federal Communications We hope to see you all at the 2019 Hall of Fame inducted during the 1989 WBA Summer Commission, came to Wisconsin to formally festivities at the Osthoff Resort in Elkhart Lake Conference. Since 1989, 144 outstanding dedicate a Hall of Fame display, including on June 13. The event will begin with the Hall broadcasters have been honored with Hall of plaques honoring the inductees, at the State of Fame Reception at 5 p.m., with a banquet in Fame inductions. Historical Society of Wisconsin Library in honor of the inductees, and the inductions Inductees are chosen each year from Madison. In 2010, due to remodeling of the following at 6 p.m. nominations by WBA members, family SHSW facility, the display was removed and put More about this year’s inductees: members and friends. Broadcasters who have in storage.

Clif Groth Dean Maytag Clif Groth’s engineering expertise has touched Dean Maytag is passionate about broadcasting and countless radio stations throughout Wisconsin has been dedicated to television, local programming, and the Midwest. mentoring, and community service in Wisconsin. For 60 years, he has dedicated himself to building Dean started his career working at television stations in and rebuilding radio studios and towers and Iowa and Illinois before coming to WTMJ-TV in Milwaukee establishing a reputation as a dependable, in 1978 as production manager and has remained in dedicated, and well-respected broadcast engineer. southeast Wisconsin. At WTMJ-TV, he created “On-line Video,” one of the Clif showed an interest in broadcasting at an early age and took his largest video production facilities in the state. first engineering job in 1958 at WTTN in Watertown before he In 1988, Dean moved to WISN-TV as Director of Broadcast Operations. graduated from high school. In 1965 he started his own contract Under his direction WISN-TV produced over 500 local specials, including live engineering business named Broadcast Electronic Service, which debates, public affairs programming documentaries, and news specials. He was later sold to Goetz Broadcasting. He was instrumental in the won several Emmy Awards and numerous commendations for his service to development of the Goetz Farm Radio Network and the statewide the Milwaukee community. May 10, 2014 was declared “Dean Maytag Day” network for Marathon Sports. in Milwaukee. Clif served numerous employers during his career while constantly Dean retired in 2014, but remains involved in broadcasting producing demonstrating his commitment to the broader industry. Clif served “Project PitchIt” a statewide TV program inspiring entrepreneurship in on the WBA Broadcasters Clinic Committee for 20 years and has Wisconsin. been an SBE member for 40 years. He is recognized for keeping Dean served the WBA as Chairman of the Board in 2013 and continues his himself relevant through constant training throughout his career. As involvement with work in education, mentoring, and the WBA Awards. He a member of the engineering community, Clif has always been was instrumental in creating the original concept for the WBA to promote quick to loan services or equipment to help an engineer, even if it’s a Wisconsin Honor Flights. competitor. His peers say he’s “always there.” His peers describe Dean as a consummate professional with a great love of broadcasting.

18 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation Hall Of Fame Inductees David L. Nelson 1989 1998 2009 David L. Nelson (1921-2017) was a Walter Damm Jean Gitz Bassett Tommy Lee Bychinski well-respected leader whose Richard Dudley Howard Emich Charlie & Mike Kearns dedication led to a long and influential Haydn Evans Jim Tomlin R. Perry Kidder William Forrest Jim Wulliman Paul LeSage career in broadcasting. Earl Gillespie Mark Zelich From 1953-1962 David was employed by Ben Hovel 2010 both the Green Bay Newspaper Company Eddy Jason 1999 Mike Gousha and Post Corporation of Appleton where he served as CFO Joseph W. Killeen Woods O. Dreyfus Bruce Grassman Ben A. Laird and as a director of both corporations. When the Joe Laughlin John Hoffland Harold McCarty companies parted in 1962, David devoted his interests Jack Lee John Laabs Morgan Murphy Terry Shockley Earle Terry solely to Post Corporation. There he served as a director Bruce Wallace and COO and CFO until 1984 when the corporation was 1990 2000 2011 sold. David was executive vice president and COO when Gerald Bartell Larry Busse Eddie Doucette the firm was sold. Sidney Bliss Dr. Ruane Hill Laurin Jorstad In 1984 David purchased radio stations in Eau Claire and Thomas Bolger Duke Wright Terry Kelly subsequently purchased radio stations in Missouri, Iowa, George Comte LeRoy Wolniakowski and North Dakota. He also bought television stations in Charles Dickoff 2001 George Frechette Green Bay, Eau Claire; Marquette, Michigan; and Rochester, Bob Barry 2012 Nathan Goetz New York. Bob Dailey Greg Bell Charles Hanson Dick Record Howard Dahl David never retired. He had ownership in Holiday Travel William E. Walker Dr. Robert Snyder Joe Dorsey Service of Eau Claire and Winnebago Color Press in 1991 Lee Davis Jill Geisler Menasha. He served as an officer and director of these Edward Allen, Jr. Roger Utnehmer firms until his death. Robert Bodden 2002 David is described as a strong, tough, and caring leader. Irene Buri Nelson Ed Hinshaw 2013 Harold Engel He had high standards, wouldn’t take shortcuts, and had a Henry Lippold Dave Carlson Jack Krueger Don Seehafer William T. Evjue loyal group of people who worked for him. Tony Moe Ray Wiater Karl F. Schmidt His dedication to his community culminated in a $100 Elmo Reed Scott M. Trentadue million gift from his estate to Community Foundation for 1992 2003 Bill Vancil the Fox Valley Region. Gordon Hinkley Chuck Ramsay Les Leonard Jim Schuh 2014 Jack Stiehl Tom Shanahan Ron Fruit Arnie Strope Bob Southard Ed Hutchings Fannie Mason Steve Don Wirth Marv Nelles David Sanks 1993 2004 Fannie Mason Steve (1877-1969) was a John Schermerhorn Ronald Bornstein Jack Baker teacher, musician, mentor, and tireless Jack Gennaro Susan Knaack advocate for the joys of exercise and Terry Baun 2015 Bart Kellnhauser Don Carmichael life. Joe Moen Dave Raven Phil Fisher Dr. Charles A. Culver At the age of 55, after decades as a 1994 Sandra K. Shockley classroom teacher, Fannie launched a Roger LeGrand 2005 Mike Sullivan Tom Walker pioneering broadcast career focused on early childhood Ralph Evans Glen Loyd Jim Irwin education. She spent 35 years teaching music and physical Walter John 2016 education on WHA’s School of the Air, engaging young Bob Uecker Chilsen Aline Hazard listeners with just the sound of her voice and a piano. 1995 Elizabeth Murphy Burns Larry McCarren Ted Moore Fannie grew up in a musical family and started as a teacher Jack Hackman Chuck Roth in Madison public schools. In 1931 she joined WHA and Roger Russell Lindsay Wood Davis William R. Walker 2006 launched “Rhythm and Games.” The show featured music Carl Zimmermann Don Borchert 2017 and activities to inspire imagination, healthy habits, and Marty Green Ken Beno group spirit. She had a radiant voice that captivated her 1996 Lee Sherman Dreyfus Leonard Charles young listeners. Howard Gernetzke Bill Hurwitz John McCullough 2007 Larry Meiller “Rhythm and Games” was heard by more than 60,000 Jack Severson Bob Bosold children each week and was also later broadcast on WHA- Bernie Strachota 2018 TV. She was also an advocate of women’s rights saying, “a Mike Elliott James Hoyt Tom Koser chance to live her own life - which infers a chance to do as 1997 Chris Lytle Rosa B. Evans Bill “Mann” she wishes - is the right of every woman.” Rittman Bob Smith Larry Clark Gary Timm Fannie received numerous awards including the 1962 Bill Haig McCall’s Golden Mike Award for “outstanding service to Andy Spheeris 2008 2019 the youth of America.” She retired in 1966 at the age of 90. Willie Davis Clif Groth Terry Havel Dean Maytag Jonathan Little David L. Nelson Mike McCormick Fannie Mason Steve

Wisconsin Broadcaster | May/June 2019 19 Jeff Welton Nautel Regional Sales Manager Central US

Tel: 1 902 823 5127 [email protected] Making Digital Radio Work.

Calendar of Events June 12–13, 2019 WBA Summer Conference Osthoff Resort, Elkhart Lake June 13, 2019 The Toolbox Osthoff Resort, Elkhart Lake July 24, 2019 WBA’s Doug Chickering WIAA Sports Workshop Brewers vs. Reds Miller Park Oct. 15–17, 2019 Broadcasters Clinic Madison Marriott West Jan. 29, 2019 Winter Conference and State Legislative Day Madison Concourse Hotel April 14–16, 2020 Walker Broadcast Management Institute May 2, 2020 WBA Awards Gala Madison Marriott West Wisconsin broadcasters continue to face opportunities Call us with and challenges navigating digital, social, and mobile space. any questions The Jacobs Media/WBA Digital Partnership is here for you. relating to digital, All WBA members will receive the following: social media, or • The weekly “Connect the Dots” Monday mobile memo from Seth Resler • In 2019, station consultations at WBA conferences • Access to the Digital Hotline Jacobs Media is as your disposal at (248) 353-9030 or [email protected].