MAY/JUNE 2016

CHAIR’S COLUMN Quick Calendar Checklist Freedom WBA Summer Here are some dates to keep in mind when you’re signing up Conference Many of us for the 2016 WBA Summer Conference. June 22 & 23, 2016 are familiar May 23 Sign up for the Golf Tournament. Radisson Hotel & Convention with the May 27 Sign up for the Media Technology Institute. Center | La Crosse, Wisconsin services Your hotel room is included in registration. provided by Hotel reservations due also on this date. Tom Allen June 1 Reserve a booth for the Exhibit Reception before June 1. our WBA. Call the WBA office at (800) 236-1922 to make your WBA Chair From webinars reservation. Also, please contact the WBA to donate and the legal hotline, to job fairs prizes for the Exhibit Reception. and the winter and summer Send in your Summer Conference Registration. Information starting meetings, your association Reserve a booth for the WBA Job/Career Fair. on page 5! provides a wide range of visible and helpful initiatives. But there Sign up for the Engineer’s Workshop. are also quite a few activities important to our stations and our Register with the enclosed forms or at www.wi-broadcasters.org. Continued on page 3 >

CONTENTS Tornado Warning Tests Successful PRESIDENT’S COLUMN Chair’s Column ...... Front page On April 14, two statewide tests of primetime programming begins. The President President’s Column ...... Front page the Tornado Warning EAS code 6:55 p.m. time was chosen in order to were conducted in Wisconsin. In coordinate our test with the test run by Tornado Warning Tests Signs Successfully...... Front Page addition to our usual test at 1:45 p.m., the State of Minnesota, which has a second test was added this year at been doing their evening test at that IPAWS Bill Young Professionals’ Column ...... 4 6:55 p.m. The tests were highly time for years. If we chose a separate into Law Summer Conference Agenda ...... 5 successful, with all of the stations we time, stations along the state border Media Technology Institute...... 8 were able to monitor across the state would receive two tests, one from each Michelle carrying both tests. The tests were state. So when we meet again prior to Vetterkind, I’m thrilled to In Memory: Karl Francis Schmidt . . . . 9 CAE originated independently by the five the 2017 test, WBA will advocate for report that the Jacobs: Techsurvey 12 Results...... 10 National Weather Service (NWS) offices moving the WI/MN coordinated WBA President and CEO The International that serve Wisconsin, and those NWS evening test to 5 or 10 minutes earlier. Integrated Traveling Classroom ...... 11 offices did a good job of issuing the WBA thanks all Wisconsin broadcasters Public Alert and Warning Radio Advertising Bureau tests at the exact same time in all areas for your participation in not only airing System (IPAWS) was signed Webinars ...... 12 leading to well synchronized tests this year’s tests, but in the time you into law by President statewide. This test day is another fine Instant Sales Training...... 12 devoted to promoting the tests in the Obama on April 11. example of the close cooperation week leading up to test day. Our WBA Foundation: between your WBA and Wisconsin’s partners NWS and WEM made it a (See the media release on next page.) Hall of Fame...... 14 broadcasters, NWS, and Wisconsin Local Broadcast Legends Awards 16 point to tell us they were very While broadcasters nationwide have Wisconsin Broadcasting Museum Emergency Management (WEM). impressed by the amount of PSAs worked for years to get IPAWS Debuts Personalities in The only comment received by WBA and news stories they heard and legislation passed, I’m proud to say Memory Salon...... 16 regarding the tests is that some TV saw that week, particularly regarding that Wisconsin took a lead role in the WBA & WBA Foundation Continue stations would prefer that the evening the new evening test. Your WBA 2015-2016 Congressional Session as High School Initiative ...... 17 Senator Johnson sponsored & test be run a bit earlier than 6:55 p.m., was very gratified to receive these Walker Broadcast Management shepherded the legislation last year in Institute ...... 18 perhaps at 6:50 or 6:45 p.m., to give compliments on your behalf, and we the Senate and Speaker Ryan recently Calendar of Events ...... Back page stations a wider window in which to air appreciate your efforts in making played an instrumental role in helping the test before the 7:00 p.m. these tests a success. continued on page 2 > PRESIDENT’S COLUMN Continued from page 1 presented Jim and Jon with plaques on behalf of the WBA and I was also able to hang out a Wisconsin Broadcasters Association bit with WBA Hall of Officers & Board of Directors Famer Eddie Doucette, OFFICERS 2015-2016 who emceed the ceremony. Chair of the Board Tom Allen Quincy Broadcast Group, Madison WBA Video Update Vice Chair - Television/Chair Elect Now Available Dick Record Family Radio, La Crosse With our newsletter Vice Chair - Radio (the Steve Wexler E. W. Scripps Company, Milwaukee Wisconsin Broadcaster) now being Treasurer offered bi-monthly, on Nancy Douglass WLKG-FM, Lake Geneva the alternate months we’ll now be offering a Secretary brief video update. Steve Lavin WBAY-TV, Green Bay Questions, comments, concerns, just let me Immediate Past Chair know. Scott Chorski WKBT-TV, La Crosse President & CEO WBA Summer Michelle Vetterkind, CAE Conference [email protected] Festivities – Vice President - Administration Linda Baun Sign Up Now! [email protected] If you haven’t signed up, please do so now! BOARD OF DIRECTORS to get it passed in the House. Those of you who I’m sure you’ll agree the Chris Bernier Radio Plus, Marinette/Fond du Lac joined us for the 2015 & 2016 DC Trips will Conference Committee did a wonderful job Lynn Bieritz Mid-West Family Broadcasting, Eau Claire with the Agenda. certainly recall these conversations with both Keith Bratel iHeartMedia, Madison Senator Johnson and Speaker Ryan. Please join me in congratulating our 2016 WBA Brad Heinkel WAOW-TV, Wausau Hall of Fame Inductees (Lindsay Wood Davis, If you’d like a copy of the bill, just let us know. JT Koser Koser Radio Group, Rice Lake/Hayward Aline Hazard, Larry McCarren, and Chuck Roth) If you haven’t done so already, please thank and our Local Broadcast Legend Award Lupita Montoto La Movida WLMV Radio, Madison Senator Johnson & Speaker Ryan for their Recipients (William Allen, Norb Aschom, Dick Gene Purcell Wisconsin ECB, Madison tremendous support! Kaner, and Bob Chuck Steinmetz WITI-TV, Milwaukee Salm). Don Vesely WMTV-TV, Madison I look forward to Jan Wade WISN-TV, Milwaukee seeing you (and celebrating with you) Richard Wood Resonant Results, Cottage Grove in June at the Michael Wright Midwest Communications, Wausau Radisson Hotel and Ex Officio - NAB Board Convention Center in Tom Walker Mid-West Family Broadcasting, Madison beautiful La Crosse! WBA Board minutes are FYI – the 2015 always available for members. WBA Helps Honor WBA Awards for Please email Linda Baun at Excellence Winners [email protected] Paschke/McGlocklin & Gala Highlights to request a copy. I had the honor of being asked to be a part will be featured in Wisconsin Broadcasters Association of the celebration honoring Milwaukee the July/August 44 E. Mifflin Street, Suite 900 Bucks Team Broadcasters Jim Paschke and issue of the Madison, WI 53703 Jon McGlocklin as they celebrated their 30th Wisconsin Broadcaster (in the meantime, all Phone (608) 255-2600 season together. The celebration took place at winners—with video clips—can be found at Toll Free (800) 236-1922 half-time of the March 17 game vs. Memphis. I www.wi-broadcasters.org). wi-broadcasters.org

2 Wisconsin Broadcaster | wi-broadcasters.org CHAIR’S COLUMN The WBA’s executive committee voted unanimously to join the Continued from page 1 coalition. The decision to participate was easy. The proposed gag order would have stifled the flow of information about a high-profile case and would have hindered our members’ (and other media outlets’) industry that go on behind the scenes. I’d like to take a moment to ability to report on this matter. Plus, we were concerned about the share the WBA’s involvement in a recent example. long-term ramifications for other cases if the State were to successfully As we all know, access to courts is central to our democracy. The First muzzle the trial participants in this case. We therefore joined the Amendment protects not only freedom of speech but also freedom to coalition. receive speech from willing speakers. An important role of the media is The coalition filed the motion to intervene, and opposition to the gag to be the eyes and ears for the public, so any attempt to prohibit access order in early April. The court held a hearing on the matter on April 13, to sources and willing speakers must be highly scrutinized. and we are happy to report that the coalition prevailed in court. That’s why the Wisconsin Broadcasters Association recently joined a We opposed the request for a gag order on the grounds that it is an coalition of media organizations to fight a proposed gag order in a unconstitutional restraint on freedom of the press. Wisconsin criminal case pending in Vilas County against prominent Northwoods recognizes a First Amendment right to gather the news, but there were real estate investors Brian and David Eliason. After filing charges no reported Wisconsin cases on the constitutionality of gag orders, against the Eliasons, the State moved to prevent the parties and their which was another important reason to take this on. lawyers from speaking to the media. The judge agreed with the coalition that there are other means by The WBA was asked to join a group that ultimately comprised Gray which the Court may ensure the defendants obtain a fair trial, without Television Group, Inc., Journal Sentinel Inc., Lakeland Printing, Inc., prohibiting or restricting the parties and their attorneys from Madison Newspapers Inc., Quincy Media, Inc., Rockfleet communicating with the media. Broadcasting/Northland Television, Inc., USA TODAY NETWORK- For newsrooms all across Wisconsin, this was an extremely important Wisconsin, and the Wisconsin Newspaper Association. The coalition issue. In this case, the media won. That said, we all know there will was represented by Steve Mandell of Mandell Menkes, who was kind continue to be battles to fight across the state as we strive to keep our enough to allow me to share his “non-legalese” explanation of the case courts open, our records accessible, and our officials accountable. Rest in this column. assured that your WBA will continue to support those efforts.

Jeff Welton Nautel Regional Sales Manager Central US Tel: 1 902 823 5127 [email protected] Making Digital Radio Work.

Wisconsin Broadcaster | May/June 2016 3 YOUNG PROFESSIONALS’ COLUMN Getting Local As an account Unfortunately there’s only so many times you can ask people to attend banquets and golf tourna- Thank You executive, one of my ments throughout the year, so joining them greatest pleasures is together in one big event seemed to make sense. working with business It was an enormous undertaking for our small for YOUR JT Koser community that required manpower from many Koser Radio Group owners on developing leaders, including my father who initially Stations’ their Unique Selling proposed the idea. After many months of Propositions—the one thing that planning, endless phone calls and an incredible amount of support, we raised over $100K for participation sets their business apart from all local charities, which ended up being more than other competitors in their market. what the individual organizations would raise on in the WBA’s their own. Lately I’ve been taking that approach with our Public Education own industry: what is it that sets traditional What was most interesting to me, is that there media apart from our competitors, especially the was not one Google rep, Pandora GM, and Program/NCSA “new media”? especially not a Youtube Manager that was part Campaigns! of this effort. However there were several people I’m sure my fellow AE’s of decades past enjoyed from the radio stations, along with many local reciting their lines of what sets radio/tv apart business owners and GM’s all working together from yellow pages, mailers, or the great and to make fundraiser a reality. powerful newspapers, just as we today need to We couldn’t broaden our knowledge of the strengths and Local Leadership. provide you, our weaknesses of web banners, mobile, Facebook, This is absolutely one aspect of our Unique Google, YouTube, Pandora, streaming services, Selling Proposition as broadcasters. I truly believe valued members, and so on. Who knows what may be next in the that every brand new account executive, TV with such a wide coming five to ten years that will reporter, on-air personality replace the aforementioned I’m sure my fellow AE’s of should get involved with array of WBA online mediums (and if you don’t decades past enjoyed local community groups member services think any of these are RIGHT AWAY! replaceable, just ask MySpace, reciting their lines of what Think about who’s in your without your Napster or AIM how they’re doing sets radio/tv apart from local Rotary Club, Kiwanis, support of the today), which I’m sure we’ll have Lions Club. Most of the time to research so we can position yellow pages, mailers, or it’s the leaders of your program. ourselves differently just as we the great and powerful community, which tend to always have done. newspapers, just as we include many decisionmakers What I find encouraging, is how for local businesses. When Your conscientious we have a greater control on how today need to broaden your customers see people our customers view us, more so our knowledge of the from their local radio and TV reporting to than any other medium. Our stations getting involved in us of your leaders (GM’s, Owners, PD’s, etc.) strengths and their community, how do you donation are not in some far off office weaknesses of web think they perceive your directing orders online to satellite stations compared to of airtime banners, mobile, sales reps across the country (why Facebook? It certainly doesn’t is critical to the I’ll never work for Google). We’re Facebook, Google, hurt your reputation! in the same communities as our continued YouTube, Pandora, We’re capable of such local advertisers. We go to the incredible local impact in our effectiveness same restaurants, attend the streaming services, and industry, and I know that’s same churches, drive the same of our program. so on. what’s going to keep us roads, you get my drift. That’s why going for many more years to Thank you. I think it’s easier for us to make a come. So if you have new much more personal connection to our people in your stations that aren’t involved, customers than anyone from the online sector. encourage them to do so! Organizations seem to Last year, many of the community organizations be starving for young blood these days, and need in my hometown of Rice Lake came together to new ideas to keep the community going. hold the largest celebrity golf-tournament How great it would be if it’s local radio and TV fundraiser our community has seen. These that lead the charge! groups all had their own fundraisers in the past.

4 Wisconsin Broadcaster | wi-broadcasters.org REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG Summer Conference AGENDA Radisson Hotel & Convention Center JUNE 22, 2016 La Crosse, Wisconsin Wednesday, June 22 8 AM–6:30 PM Registration | Hotel Lobby

OPTION 1 OPTION 2

8:00 AM 8:40 AM–4:30 PM WBA Engineering Day Sessions Annual Golf Tournament Zielke Suite, La Crosse Convention Center 1:30 pm The Growing Impact The Golf Club at Cedar Creek Golf 8:45 am Risk Management in a Broadcast of Ambient Noise on Course Enterprise Broadcasting 2600 Cedar Creek Ln Mike Epstein, Sr. Director of Risk Steve Johnston, Director of Engineering Onalaska, Wisconsin 54650 Management, E.W. Scripps Company and Operations, Wisconsin Public Radio • Shot Gun Start What are the risks in a broadcast complex and how Steve Growing levels of unintended “noise” are interfering Johnston with reception of RF signals from radio and • Tournament fee, $75, includes to address them will be discussed in this session. Wisconsin Public Radio television stations. This presentation will discuss the 18 holes, cart and prizes. Mike Epstein Mike will also cover business continuity and physical problems we face, pinpoint common sources of the • Registration deadline is MAY 23 E.W. Scripps Company security including active shooter situations. noise, and propose possible resolution. GOLF HANDICAP 9:30 am Tower Site Security and FAA 2:15 pm Ask the Manager Lighting Changes On the golf registration form In this session the audience will have a chance to ask non engineering please include your USGA or Richard Wood, President, Resonant managers questions about anything. club handicap. If you don’t have Results an established handicap, please Out of sight doesn’t have to mean less secure. give your best estimate. The Richard will talk about ways your tower site is maximum handicap is 36 for threatened and what you can do to make it more Richard Wood men and 40 for women. Resonant secure. Richard will also describe the latest FAA Results Nancy Steve Lavin Jeff Ver Voort Paul Rahmlow SEE GOLF REGISTRATION FORM circular and what it means for your tower. Douglass WBAY-TV Morgan Murphy Midwest WLKG-FM Media Communications, 10:15 am Break Inc. 10:30 am Information Security: What Are Nancy Douglass, General Manager WLKG-FM THANK YOU, WBA the Hackers Up to Now? Steve Lavin, General Manager WBAY-TV Engineering Committee! David Kieper, Interim Chief Information Jeff Ver Voort, HR Manager Morgan Murphy Media Paul Rahmlow, Chief Financial Officer Midwest Officer, UW-Green Bay Communications, Inc. Leonard Charles, Chair David will describe the current motivation and 3:15 pm Break Television Wisconsin, Inc. methods used by the internet hacker community David Kieper and discuss defense strategies to mitigate their 3:30 pm The Round Tables Kent Aschenbrenner, E.W. Scripps UW-Green Bay attacks. Company Everyone’s voice is heard in this session. We will split the audience into 11:15 am An Amber Alert Incident four subgroups and talk about four timely topics. Then we’ll hear a Linda Baun, WBA LIAISON Debrief report of each discussion. Steve Brown, Woodward Radio Jennifer Price, TABLE 1 TABLE 3 Group, Inc. Director, Special The Broadcast Sales Tax X-OIP Operations Exemption Mark Burg, WLAX-DT / WEUX-DT Clif Groth, Co-Chair Bureau, CART Kevin Ruppert, Chair Greg Dahl, Second Opinion Commander, WI Matt Sperling, Co-Chair Jennifer Price Michelle Donald Communications, Inc. Wisconsin DuBois Hemming DOJ-DCI and DOJ-DCI Wisconsin Eau Claire Michelle DuBois, TABLE 2 TABLE 4 Clif Groth, New Radio Group Clearinghouse County Sheriffs for Missing & Office Coordinator, The FM Translator Buildout Working with Millennials Bill Hubbard, UW-Green Bay Exploited Wisconsin Children & Greg Dahl, Co-Chair Kent Aschenbrenner, Keith Kintner Adults Clearinghouse for Co-Chair Gary Mach, GEMCOM Missing & Exploited Children & Adults and Detective Donald Jason Mielke, Co-Chair Bill Hubbard, Co-Chair Jason Mielke Henning, Eau Claire County Sheriffs Office Kevin Ruppert, WISC-TV We will dissect an actual child abduction incident that resulted in an 5:00–7:30 pm Exhibit Reception Tom Smith Amber Alert in Wisconsin. What were the steps that lead up to the Alert and what process was used to determine an Alert was needed. Hotel Ballroom Foyer Matt Sperling, WKBT-TV 12:00 pm Lunch 6:00–7:30 pm Young Professionals Zielke Suite 2, La Crosse Convention Center Brewery Tour Meet in the Hotel Lobby 7:30–10:00 pm Dinner Hotel Ballroom Foyer > 60th Broadcasters Clinic & SBE Regional Meeting

October 11-13, 2016, Madison Marriott West Hotel Wisconsin Broadcaster | May/June 2016 5 REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG Summer Conference • WBA Member: Two-Day Registration $70 / One-Day Registration $50 Wednesday, June 22 • Nonmember*: Two-Day Registration $225 / One-Day Registration $125 OPTION 3 • Broadcast Student/Educator: Two-Day Registration $40 / One-Day Registration $25 *Nonmembers must include payment with registration 10:00 AM–11:00 AM Hiring, Training, and Retaining Sales Personnel contracts and starting salaries, working with colleagues and 4:00 PM–5:00 PM superiors of different generations, and their own personal keys to Legislative Session building a successful career in broadcasting right from the very Minnesota Room Minnesota Room beginning. Hiring, Training and Retaining Sales Personnel has always been a challenge for the media. We have a reputation when it comes to ‘sales turnover.’ I believe we have identified a process that not only allows you to hire and train the right personnel, you will also Kelly Radandt Brandon Scholz retain them! At Radio-Plus Bay Cities, we JT Koser Jessica WBA State Legislative Chair Partner, The Capitol have implemented a process over the last Account Executive Laszewski Group several years and have not lost a sales rep Koser Radio Group News Director WSAW-TV yet! Join us as we review the process and assist you in hiring, training and retaining a Barb high performance sales team. Van Dei Hei Bay Cities Roger Utnehmer Michelle Vetterkind WBA Federal WBA President & CEO 11:00 AM–12:00 AM Hannah McClung Geoff Shields Legislative Chair Nightside Assignment Director of Operations Editor WMTV-TV The First Years: Building a WISC-TV 5:00 PM–7:30 PM Foundation for Success Exhibit Reception Minnesota Room 2:00 PM–4:00 PM Hotel Ballroom Foyer Assessing the Needs of Broadcasters Job/Career Fair 6:00 PM–7:30 PM A session specifically for brand new broadcasters! Are you just beginning a broadcasting career, or maybe graduating soon and Wisconsin Room/Wisconsin Foyer Young Professionals want to get started the right way? Hear from various members of Brewery Tour the WBA’s Young Professionals, who will share their personal experiences from their first few years on the job like negotiating Meet in Hotel Lobby 7:30 PM–10:00 PM Dinner Hotel Ballroom Center

Thank You BMO A part of BMO Financial Group to our Sponsors and Partner!

merican

MILTON, WISCONSIN

6 Wisconsin Broadcaster | wi-broadcasters.org 5:00 PM–6:00 PM Thursday, June 23 12:00 PM–1:30 PM Lunch Ballroom B Hall of Fame Reception Hotel Foyer 7:30 AM–7:00 PM Registration Keynote Address: Servant Leadership Hotel Lobby Tom Thibodeau, Distinguished Professor Master of Co-Master of of Servant Leadership; Director, Master of Ceremonies Ceremonies Arts in Servant Leadership, Viterbo Tom Koser Michelle Koser Radio Vetterkind 8:30 AM–9:45 AM Tom University Group WBA Foundation Business Breakfast Ballroom A Thibodeau President & CEO Presentation of the WBA Local Broadcast Tom Allen Nancy Legends Award WBA Chair Douglass WBA Treasurer William Allen, Marshfield 2016 Hall of Norb Aschom, Prairie du Chien Michelle Vetterkind Dick Kaner, Rice Lake Fame Inductees Steve Lavin Michelle WBA President & Bob Salm, Appleton WBA Vetterkind CEO Congratulations to the 2016 Hall of Fame Inductees Secretary WBA President 1:45 PM–3:45 PM & CEO Afternoon Session

OPTION 1

9:45 AM–10:15 AM Recruit & Retain to Win Ballroom A Wisconsin I Economic Update Lindsay Wood Aline Hazard Finding the best possible people who Davis (posthumous) Jason Erica Hill can fit within your culture and produce Joanis BMO Private significant results for your organization is BMO Private Bank Bank a challenge AND an opportunity. This session will provide ten tips for better Kelly Wirges ProMax recruiting, as well as the specific actions that will help you retain top talent. Join 10:30 AM–11:45 PM the session and receive an Interviewing Larry McCarren Chuck Roth Morning Session Kit that you can put to work immediately. 6:00 PM–7:00 PM Wisconsin Room OPTION 2 Hall of Fame Dinner Contagious Selling: How to Sell Profitably in a Media Emerging Media: Hotel Ballroom Fragmented World Where does it fit? 7:00 PM–8:00 PM Things are not the way they used to Wisconsin II be. Customers are more demanding, Hall of Fame Presentations less loyal, have more choices, and You've heard about social livestreaming, the window to connect with them is Snapchat, and other platforms beyond Twitter and Facebook, but how do they fit smaller than ever. Gimmicks and old into what you're already doing with David Rich worn out sales tactics don’t work in Rich Ideas social media? We'll take a closer look at this highly media fragmented world. the platforms and talk about ways they The best (and only) way to be Ron Giordan Mid-West Digital can be used to reach new audiences. successful selling to a 21st century customer is to Marketing NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. When two people want to do business together, the details will be worked out. But, if two people don’t want to do business, there is nothing in the details that will make it happen. In short, your job is to make people WANT to do business with you. You do this by being THANK YOU WBA CONFERENCE COMMITTEE! “contagious” and by demonstrating ROI. Keith Bratel, iHeartMedia Steve Lavin, WBAY-TV Tim Etes, iHeartMedia Rick McCoy, Mid-West Family Broadcasting Kyle Geissler, WISC-TV Jill Sommers, WISC-TV Don Grassman, Results Broadcasting Barb Van De Hei, Radio Plus–Bay Cities Brad Heinkel, WAOW-TV Jan Wade, WISN-TV Justin Hull, Woodward Radio Group

Wisconsin Broadcaster | May/June 2015 7 Media Technology Institute (MTI) offers practical, instructional The program consists of three days of instructional content courses suitable for prospective, beginning, intermediate, and and one additional day of technical seminars and a broadcast senior broadcast/media engineers, in a four day program equipment exposition as part of the WBA Summer Broadcast presented by experienced broadcasting professionals. Engineering Conference. Media Technology Institute Radisson Hotel & Convention Center JUNE 20-23, 2016 La Crosse, Wisconsin

Monday, June 20 Illinois Room Tuesday, June 21 Illinois Room 10 AM Welcome 9 AM RF Fundamentals Terry Baun Michelle Vetterkind, WBA President & CEO 12 PM Lunch Discussion of the schedule with Terry Baun 1:30 PM Facility Design Bill Hubbard 10:15 AM A Brief Introduction to the History and Challenges of Broadcast/ 3:30 PM Understanding Audio levels and Media Technology Measurement Standards Jim Klas Terry Baun 10:30 AM Big Iron: Antennas, Towers, and 5 PM Dismiss Transmission Lines Richard Wood Wednesday, June 22 12 PM Lunch Join WBA Engineering Day 1:30 PM Engineering Your Career in a Broadcast Zielke Suite 1, La Crosse Center Station Bill Hubbard 8:45 AM WBA Engineering Day Sessions 3:30 to 5PM Welcome Reception 12 PM Engineering Lunch at WBA Summer Conference 1:30 PM WBA Engineering Day Sessions Continued 5 PM WBA Equipment Exhibits, Reception, Dinner REGISTRATION • $499 FULL REGISTRATION Three hotel nights (Monday, Thursday, June 23 Illinois Room Tuesday, Wednesday), Three days at the WBA Media Technology Institute, all materials, one day WBA Summer 9 AM Engineering on a (no) Budget and Conference Engineering Session, WBA Summer Conference Site Grounding/Safety issues Exhibitor’s Reception (cash bar) and dinner, meals Jeff Welton (Monday: Lunch/Welcome Reception; Tuesday: Continental 11 AM Business Basics for Broadcast breakfast/lunch (dinner on own); Wednesday: Continental Engineers Jim Klas breakfast/lunch/exhibit reception/dinner; Thursday: Continental breakfast/lunch) 12 PM Lunch • $289 - MONDAY ONLY One day at the WBA Media 1:30 PM The Continuing Confluence of IT Technology Institute, all materials, lunch, Welcome and RF Technologies Terry Baun Reception (cash bar) and soda breaks. 2 PM Field trip to WHLA FM/TV site in • $289 - TUESDAY ONLY One day at the WBA Media Minnesota Technology Institute, all materials, continental breakfast, lunch and soda breaks. Underwriting for the Media • $289 - THURSDAY ONLY One day at the WBA Media Technology Institute is Technology Institute, all materials, continental breakfast, provided by the Wisconsin lunch and soda breaks. Broadcasters Association and Midwest Communications.

8 Wisconsin Broadcaster | wi-broadcasters.org IN MEMORY Karl Francis Schmidt

We are saddened to share with you combining works of talented authors with top-flight dramatic talent.” Two years later, Earplay won the Prix Italia, radio’s most prestigious the passing of WBA Hall of Famer, international award, for Arthur Kopit’s play “Wings.” He twice won Karl Schmidt. “Major” Armstrong Awards for Excellence and Originality in Karl Francis Schmidt died peacefully, at home in Programming (1975 and 1977.) He earned a Distinguished Service Madison, on April 21, 2016. Born in Massillon, Ohio, Award in 1981 from National Public Radio, and a Distinguished Service Dec. 17, 1922, he was the first child of Margaret Ferris Award in 1983 from the University of Wisconsin-Extension. His and Karl Peter Schmidt. He lived a full life of 93 years. production of the science fiction classic novel “A Canticle for Leibowitz” won a 1983 Gabriel Award and a 1984 Ohio State Award. Massillon was a town of steel mills and limited opportunities for a boy of his inclinations, yet he Perhaps the most satisfying role of his life was reading books on the air chose to stay in high school for an extra year for Chapter A Day, the radio program he joined in 1941, and shared because he had discovered his passion for theater. with other talented readers including his close friend Jim Fleming. He His high school drama teacher encouraged him to continued without a break until his death - and in a sense, beyond it. expand his horizons and apply to attend the University of Wisconsin. Beginning several days before he died, and running until May 13, Wisconsin Public Radio is re-broadcasting his reading of Driftless, a Within weeks of arriving in Madison in 1941, he discovered WHA radio Wisconsin novel by David Rhodes. and his life’s work. His career in public broadcasting lasted until his death, and beyond. Karl’s voice, by recording, is still heard on the Karl’s was a life of professional achievement and passionate pursuits. stations of Wisconsin Public Radio. Once getting hold of an avocation, he would go after it with dogged determination. He chased trout, with a fly rod, from the black earth He joined the U.S. Army in 1941, serving in the Pacific Theater, where streams of southern Wisconsin with his friends, Bob Resch and George he built and operated Armed Forces radio stations, which provided Vukelich, to the alpine waters of Wyoming and Montana. He devoted news from home and other programming for soldiers throughout the similar attention to chess with his father-in-law, golf with his close region. friend, Father Pat Higgins, and classical music (though he never played Returning to Wisconsin after the war, Karl resumed his studies and his an instrument) with his always well-attuned wife. broadcasting career. Among the subjects he studied most keenly was a More than anything, he was a family man, capable, it seemed, of young violinist from Beloit named Joan Dougan, who became his wife endless generosity and love for those close to him. He had the in February of 1948. The two spent part of a year in New York where she powerful ability to make a person, from young great-granddaughters attended the Juilliard School and he tried his hand at radio drama, to graying sons, feel like the most important person in his world. He set appearing in serials like Green Lantern and The Shadow. But New York high standards but never did not suit them and they returned, happily, to Madison. He joined the demanded any particular return, staff of WHA and became a Professor of Communication at University lovingly embracing both the of Wisconsin-Extension. triumphs and the difficulties of all At WHA, he was a familiar voice on a variety of programs including those close to him. School of the Air offerings that served rural educators around the state. The death of his son, Peter, by On Saturdays in autumn, he provided color commentary for Badgers colon cancer at age 52, was a football games. He was Director of Radio from 1968 to 1971 when he deep sorrow - but as he would founded Earplay, a national program funded by the Corporation for say, that loss was an exception in Public Broadcasting and the National Endowment for the Arts to a life filled with blessings, the produce radio drama for public stations in the United States and most important of which was his Europe. For 12 years, Earplay distributed audio works by playwrights wife, Joan. He often said that she, including Edward Albee, David Mamet, Archibald MacLeish, and John the daughter of a dairy farmer, Gardner. kept him firmly rooted in the During that period, with his colleague Don Voegeli, he also established solid values that he held all his the National Center for Audio Experimentation with the goal of life. advancing technological aspects of recording and communicating His death was sudden, without sound. pain, and at home. His mind was Karl played an important role in the founding of National Public Radio clear; his kind, articulate presence beginning in 1969 as a member of the founding board, and then as undiminished. member of the Board of Directors of National Educational Radio and Never was there a better father, National Public Radio. nor one more loved. He also served as Associate Chairman of the Board of the National Karl is survived by his wife of 68 Association of Educational Broadcasters, and as a member of the Radio years, Joan Dougan Schmidt. Advisory Council, Corporation for Public Broadcasting. Together, the pair looked with joy His awards include a 1971 George Foster Peabody Broadcasting Award at a large extended family of for the WHA program “Wisconsin on the Move.” He was Director of descendants and relatives. Radio at the time. In 1977, he gained another Peabody for Earplay, described by the awards committee as “high quality radio theater Our thoughts are with his wife and family.

Wisconsin Broadcaster | May/June 20162015 9 FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP Techsurvey 12 Results: Audiences Want On-Demand Media

We’ve recently In short, on-demand video usage – while content. These revenue models include: wrapped up higher than on-demand audio consumption – • Advertising (especially pre-rolls and live is setting the tone for where podcasting is reads from hosts in radio, and video pre-rolls Techsurvey 12, the headed. In other words, DVRs and video for television) streaming services are creating demand for broadcasting • Premium content behind a paywall (each podcasts by setting expectations for on- piece of content sold individually) industry’s largest demand media. Netflix may actually be a Seth Resler survey. gateway to podcast listening. • Membership or subscription access to content (like HBO) Jacobs Media’s This study identifies trends The television industry has seen massive Digital Dot about how audiences use disruption from on-demand services. The radio Experiment with these revenue models to see Connector technology to consume industry should prepare itself for a similar which ones will work best for your station. media. Our annual survey disruption, but of course, there’s also opportunity If you’d like to see more of the results from collects data from nearly 40,000 respondents for broadcasters in both TV and radio. Techsurvey12, go to http://jacobsmedia.com/ across North America. You can access the techsurvey-12-results/. results at http://jacobsmedia.com/techsurvey- So what can stations do to meet the If your station is interested in creating an on- 12-results/. needs of this changing demand program, or want some advice for • More than eight in ten respondents This year, one inescapable culture of consumption? your existing efforts, please don’t hesitate to now own a smartphone and two- conclusion is that television contact me at [email protected] or via thirds now have a tablet On the programming side, and radio audiences are start by making some of your the WBA Digital Partnership by calling us at showing an increasing • Nearly half of respondents own a content available on-demand. (248) 353-9030. interest in on-demand Smart TV or one connected with a For television stations, post news The WBA Digital Partnership is a free service of media. device like Apple TV or Chromecast — segments online where people the Wisconsin Broadcasting Association. Jacobs When it comes to up from 41% last year can watch them, including in Media is available to help all members with television, nearly half (48%) • Nearly six in ten stream audio weekly your mobile apps. For radio questions relating to social media, mobile, or of respondents reported or more often — flat from last year stations, post interviews or digital strategies and implementation. that at least half of their TV • Almost three in ten have listened to a morning show segments online. viewing is now on-demand podcast or on-demand audio in the Eventually, the using either devices like past month, up from last year’s levels goal is to go DVRs or streaming services beyond • One fifth drive a car with an in-media like Netflix, Hulu, or repurposing on- system like Ford SYNC or Chrysler Amazon Prime. Not surpris- air content, and UConnect. ingly, it’s largely dependent instead, create on the age of the • Four percent of respondents own a original content respondent. Here is a smartwatch solely for the breakdown by generation: web. NPR and public radio stations have led the way, but we are seeing an explosion of unique podcasting content being created and distributed by stations, with some success. The growth in on-demand media Podcasts and on-demand consumption isn’t limited to video; audio content (audio and video) are content is increasingly being consumed on- also very attractive to demand as well. advertisers, who particularly In this year’s study, 28% of respondents like two elements: pre-roll and reported listening to a podcast or on- specific data about reach so demand audio in the last month. That’s up they can calculate ROI (“Return from 21% who listened to a podcast in the last on investment”). Pre-roll month back in 2015. In fact, this year 20% advertising generates some of reported listening to a podcast in the last the highest CPM’s in digital week. advertising, and the good news is the more on-demand Moreover, the research suggests a content you create, the more correlation between on-demand video and inventory you will have to sell. on-demand audio. Six of every ten (62%) who Sales teams should study do more than half of their television viewing other industries to understand on demand have listened to a podcast in the the different revenue models last month. that exist around on-demand 10 Wisconsin Broadcaster | wi-broadcasters.org The International Traveling Classroom The quote by the Medieval Moroccan featured German language versions of popular series shows from ”CSI” to “SpongeBob SquarePants.” Despite my limited understanding of the traveler and scholar Ibn Battuta German language, the action, sound effects, music and laugh tracks “Traveling-it leaves you speechless, made it possible to experience the story which really made the then turns you into a storyteller.” dialogue stand out resulting in a reflection on the significance it has in both language specific and universal storytelling. resonated with me after a recent Other relevant media tours and experiences included a visit to the Erik L. experience teaching a Media Literacy “Computerspielemuseum” that featured a history of German video Johnson games and computers with interactive exhibits and games with both Assistant class with the University of Wisconsin- Professor of River Falls International Traveling culturally specific examples like the first and only former German Stage & Screen Democratic Republic video game machine “Poly Play” and German Arts, University Classroom program. versions of international games like the Nintendo Entertainment of Wisconsin- System, that were similar to the American versions but with German River Falls Global opportunities are something UWRF prides itself in offering students, which includes the International text. Traveling Classroom (ITC) that takes students to We toured the “Zweites Deutsches Fernsehen” (ZDF) in Mainz, several different countries during the spring semester. Faculty Germany, which is the country’s second largest public television members from different disciplines teach three-week courses that broadcast station where we saw the many massive production studio focus on specific countries or regions of Europe, which in my case was facilities, impressive equipment and learned about the ZDF’s function Germany. as a publicly funded nonprofit institution. The ZDF as a public The process of selection, planning, promoting and revising curriculum broadcaster produces a variety of television program content including started a year before the trip, but changes were common leading up to news, drama, documentary and sports but similarly to American and during the class. television broadcasters, the ZDF is challenged with the way it delivers its content addressing the current demand The ITC not only gives students the chance for mobile device and smartphone delivery to travel but also offers course material in a traditional broadcast television setting. and experiences that are contextual to the location and class subject. Perhaps the most memorable media experience was our interaction with The subject of Media Literacy is focused German students and faculty that we had at on our ability to access, analyze and RheinMain University in Wiesbaden, evaluate media and to help us better Germany. understand the complex messages we receive from television, radio, Internet, Professors of Media Production Wolfgang magazines, books, music, billboards, video Schiffler and Steffan Bottrich welcomed our games and all other forms of media, which group to their campus for a tour and “Meet in this distinctive course version included the Germans” program that offered an a comparison and contrast between introduction to German culture and student The UW-River Falls International Traveling classroom in front of the American and European media. life. Our students then paired up with Brandenburg gate Berlin, Germany April 2016 RheinMain University students for informa- The German capital city of Berlin offered a tional interviews about media experiences multitude of media literacy examples with a cultural comparisons with including a visit to the German Film and technology and media literacy resulting in Television “Deutsche Kinemathek” many similarities but some differences as museum that provided a glimpse into the well. history of film and television technology and content from the very beginning of The relationship with UWRF and RheinMain the medium through today. Television production control Meet the Germans” informational University will continue with a new partnership that allows German students Notable cultural differences found in room at the ZDF Mainz, Germany student interviews. RheinMain and UWRF students the opportunity to television included the early days of University, Wiesbaden, Germany study in the UWRF Stage & Screen Arts television in East and West Germany and program and RheinMain’s Media Production how television production and distri- program in discipline specific experience in bution changed after the fall of the Berlin media production. Wall. An exhibit "Fernsehen macht glücklich" (Television Makes You Happy) Interestingly, RheinMain University celebrated 50 years of German television, (similarly to UWRF) has relationships with which like to many Americans has other colleges and universities around the provided entertainment, information and globe but teaches classes in English which in some cases inspiration to generations of makes it easier for Americans and others to Germans. adapt, however as we learned conversa- tional German is very useful in getting It was interesting to observe the many around, making new friends and sharing American media influences in Germany UWRF ITC group at the ZDF outdoor studio set. Mainz, Germany stories! including American television that

Wisconsin Broadcaster | May/June 2016 11 For WBA Members RADIO ADVERTISING INSTANT SALES BUREAU WEBINARS TRAINING All Webinars are LIVE Embracing importantly, he will show you how to unplug and personally Cable’s revenue cord and give you specific conducted by Chris Lytle. Integration to strategies for moving those dollars to your radio You will benefit from Maximize stations. every one of these fast- paced, highly-detailed Revenue and Control the Creative, webinars. Results Control the Account Chris Lytle will record Guest: Amy Leimbach and archive all webinars; Guest: Yaman Coskun you will have access May 10 at 10am or August 16 at 10am or to all the recorded May 12 at 3pm CST August 18 at 3pm CST webinars throughout 2016. Integrating local radio assets “I tried radio once and it didn’t work.” Ever have gets you a greater share of your a prospect say that? Sadly, if you’ve listened client’s advertising dollars. This UPDATED FOR 2016 to the radio today, you’ve likely heard a bad session will present you with commercial. A key ingredient to effective case studies and success stories More First Meetings: radio advertising is engaging creative. Better of sales campaigns that used commercials get better results. Better results digital marketing, event Getting in to See the mean success for your clients. Success results marketing, and on-air marketing in more spending, more often. Yaman Coskun Hard-to-see Prospects together to create compre- teaches you how to control the creative process hensive experiential marketing and make a great and effective campaign. solutions. If you want to know May 18, 2016 how to tap into ad dollars From Surviving to • Your 5-Step Voicemail Blueprint for beyond the broadcast budget, this webinar is for you. Thriving getting more of your calls taken Guest: Derron Steenbergen • Why you must avoid promiscuous Cutting Cable’s prospecting and how to do exactly November 1 at 10am or Revenue Cord that November 3 at 3pm CST Guest: Robert Russo • How to warm up a cold call with a In this information-packed webinar, learn July 12 at 10am or simple steps to making magic in your sales relevant opening line July 14 at 3pm CST career. You’ll get the 6 most powerful words • Two powerful subject lines that get in sales, how to go from cold call to cash cow, Your local cable system is prospects and clients to open your the power of a plan, finding your “appy” getting more advertising place, making money with digital, and much emails revenue out of the market than more. Turn “getting by” into “getting buys” anyone else. You’ll be amazed at • Why ideas sell better than with these powerful tools. how much money Cable is salespeople getting. Rob Russo will show you Note: topics, dates, times and • The forgotten way to make a powerful how and why, and more presenters are subject to change. first impression

12 Wisconsin Broadcaster | wi-broadcasters.org The Wisconsin Broadcasters Association Is Pleased To Offer Omnia Target Reports To Help You Make Better Hires How do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are TO GET STARTED: filling sales, engineering, IT or administrative posts. The Omnia Station contact calls WBA to verify membership, pay Target Profile offers: $20 fee and get web address to set up Omnia testing • An easy-to-read graph and a clear, non-clinical discussion of the (205-982-5001) candidate’s strengths and challenges with each point. Station contact completes a drop down form on the • The report also focuses on the candidate’s level of assertiveness, Omnia website communication style, attention to detail, pace, job compatibility Potential employee is sent a link to online rating and more. evaluation for completion • No training required – comprehensive, easy to read reports. Omnia processes the evaluation in no more than 48 • Results returned to you within 48 hours. hours, often as quickly as 24 hours Each WBA member is eligible to receive these Results will be sent to the station contact via email profile reports, valued at $75 each, for $20 each. An Omnia representative will follow up to answer any questions

The results of an Omnia Target profile should not be the sole basis of a hiring decision. Omnia results should be one of many factors when considering a job candidate. Questions? Contact Linda Baun [email protected] 800-236-1922 or 608-729-1480.

Wisconsin Broadcaster | May/June 2016 13 WBA Foundation 2016 WBA Hall of Hall of Fame Fame

The Wisconsin Broadcasters Hall from all over the state. The Hilton hotel Inductees of Fame was created in 1989 to in downtown Milwaukee has always been a favorite venue for many radio honor broadcasters that have and television events for decades. In Aline Hazard devoted a minimum of 15 years fact, even today a large television tower Aline Watson Hazard still stands atop the hotel. Ben Marcus, to the broadcasting industry (1895-1981) was a including a minimum of 10 years the founder of the Marcus Corporation, at one time owned and operated broadcasting pioneer as a Wisconsin broadcaster. several radio stations in Southeastern whose 32-year career The award recognizes an individual’s Wisconsin; Mr. Marcus, and the family as the voice of history of exemplary leadership in have always been a true friend of local, Homemakers’ Program community and statewide service as a over the air radio. included hosting more than 10,000 episodes broadcast professional. Mr. Marcus was the founder of the on all aspects of home economics. The show The first twelve members of the Hall of Children’s Variety Club of Wisconsin, a debuted on WHA Radio in Madison in 1929; Fame were inducted during the 1989 WBA major charity that tied into Wisconsin Hazard signed on in 1933 and quickly became Summer Conference. Since 1989, 132 radio and television stations for its driving force. Her mix of programming outstanding broadcasters have been decades. To have a major wing in a entertained and informed audiences, and she honored with Hall of Fame inductions. major Marcus hotel displaying the drew an appreciative following. She Wisconsin Broadcasters Hall of Fame is (See listing on the following page.) conducted some of the state’s earliest remote a marriage that can only be described Inductees are chosen each year from broadcasts, aired many stories about women as perfect!” nominations by WBA members, family supporting the war effort during World War II, members and friends. Broadcasters who The Wisconsin Broadcasters Hall of Fame and was instrumental in bringing University of have been inducted into the Hall of Fame also has a permanent, virtual display at the Wisconsin educational resources into the include managers, personalities, online Wisconsin Museum of Broadcasting engineers, reporters, educators and those which debuted in 2009 at www.wisconsin- homes of listeners throughout Wisconsin and broadcasting pioneers who were all of the broadcastingmuseum.org, where the neighboring states. above. Wisconsin Broadcasters Hall of Fame An Iowa native, Hazard earned a bachelor’s Gallery is one of our major attractions. Four broadcasters will receive this degree from Grinnell College in 1918. After The WBA Foundation has been dedicated teaching high school for three years, she prestigious honor in 2016. They to the completion of commemorative traveled abroad to live in Peking, China. Then, are: Aline Hazard (posthumous), videos for all Hall of Fame members. in 1932, she took a joint appointment with the Larry McCarren, Chuck Roth, and Commemorative videos have been UW departments of radio education and completed for 130 Hall of Fame members. Lindsay Wood Davis. agricultural journalism in Madison. She earned WBA Hall of Fame Video Executive a degree in home economics at the UW in In October 1989, Alfred C. Sykes, then Producer Jane Bartell has been working Chairman of the Federal Communications with other producers, all of whom have 1940 and directed the award-winning Commission, came to Wisconsin to produced Hall of Fame videos in the past, Homemakers’ Program until her retirement in formally dedicate a Hall of Fame display, to complete videos for past Hall of Fame 1965. She published an autobiography, For the including plaques honoring the inductees, members. We’re pleased to announce that Love of Mike, in 1970. at the State Historical Society of Wisconsin a video display has been developed as Library in Madison. In 2010, due to part of the Hilton Hall of Fame display and remodeling of the SHSW facility, the is now operational thanks to Susan display was removed and put in storage. Lewandowski; it’s something everyone Larry The display now resides at the Hilton should see. Milwaukee City Center. In the words of Bill We hope to see you all at 2016 Hall of McCarren Hurwitz, WBA Foundation Board Member, Fame festivities at the Radisson Hotel in La Larry McCarren is one who was instrumental in securing the Crosse on Thursday, June 23. The event will of the most respected location: begin with the Hall of Fame Reception 5:00 and prolific television “The location in downtown Milwaukee p.m., with a banquet in honor of the and radio sports to display the WBA Hall of Fame is inductees, and the inductions following at perfect as one of the grandest hotels in 6:00 p.m. broadcasters in the state represents our best of the best Wisconsin. His 28-year career began in 1988 and includes: 24 years as anchor and sports director at WFRV-TV in Green Bay; 21 years as

14 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation Hall Of Fame Inductees game analyst for WTMJ Radio in manager for WQOW and WXOW-TV in La 1989 1998 2008 Walter Damm Jean Gitz Bassett Willie Davis Milwaukee and the Packers Radio Crosse. He then moved into a corporate Richard Dudley Howard Emich Terry Havel Network; his own long-running weekly role for the stations’ parent company, Haydn Evans Jim Tomlin Jonathan Little Green Bay Packers show, currently Quincy Media, taking on the position of William Forrest Jim Wulliman Mike McCormick Packers Live on WTMJ-TV and the director of business administration. Roth Earl Gillespie Mark Zelich statewide Packers TV Network, and was on the WBA board of directors from Ben Hovel 2009 Eddy Jason 1999 formerly Larry McCarren’s Locker Room on 1992-2002 and was board chair in 2000, Tommy Lee Joseph W. Killeen Woods O. Dreyfus Bychinski WFRV-TV; co-host of The Mike McCarthy has served on the WBA Foundation board, Ben A. Laird Joe Laughlin Charlie & Mike Show on WTMJ-TV and the Packers TV and has served his community as Harold McCarty Jack Lee Kearns Network; two years as sports director at president of the boards of United Way, La Morgan Murphy Terry Shockley R. Perry Kidder Bruce Wallace WGBA-TV in Green Bay; and currently Crosse Community Theatre, and La Crosse Paul LeSage Analyst for the Packers Media Group, and Performing Arts Center. 1990 2000 Larry Busse 2010 co-host of the Packers Today pregame Gerald Bartell Dr. Ruane Hill Mike Gousha show. Sydney Bliss Thomas Bolger Duke Wright Bruce Grassman McCarren, a Chicago native, was a two- Lindsay George Comte John Hoffland John Laabs time captain at the University of Illinois Wood Charles Dickoff 2001 Bob Barry Earle Terry before being drafted by the Packers in George Frechette Davis Nathan Goetz Bob Dailey 1973. As a center for 12 seasons, he Charles Hanson Dick Record 2011 played in 162 consecutive games, the Lindsay Wood William E. Walker Dr. Robert Snyder Eddie Doucette fourth-longest streak in team history, Davis is best- Lee Davis Laurin Jorstad known as a fierce 1991 Terry Kelly and was voted to two Pro Bowls. Edward Allen, Jr. champion of excellence in local radio who 2002 LeRoy McCarren was inducted into the Green Robert Bodden Wolniakowski transformed broadcast management Ed Hinshaw Bay Packers Hall of Fame in 1992. He’s Irene Buri Nelson Henry Lippold also been named Wisconsin Sportscaster around the world, across the nation and Harold Engel Don Seehafer 2012 Jack Krueger of the Year four times by the National throughout Wisconsin. United States Ray Wiater Greg Bell Tony Moe Sportscasters and Sportswriters Associ- broadcasters and operators in 17 foreign Howard Dahl Elmo Reed Joe Dorsey ation. countries use his systems and processes 2003 to manage their properties. His inspira- 1992 Chuck Ramsay Jill Geisler Jim Schuh Roger Utnehmer tional work as executive vice president of Gordon Hinkley Les Leonard Tom Shanahan the Radio Advertising Bureau helped Jack Stiehl Bob Southard 2013 Chuck guide the industry through the early days Arnie Strope Dave Carlson of consolidation beginning in the late Don Wirth 2004 William T. Evjue Karl F. Schmidt Roth 1990s. Jack Baker 1993 Scott M. Trentadue Susan Knaack Chuck Roth is a Davis, a member of a three-generation Ronald Bornstein Bill Vancil leader in Jack Gennaro Terry Baun broadcasting family, began his 48 years in Dave Raven Wisconsin Bart Kellnhauser 2014 broadcasting at age 17 in sales at family- Joe Moen Phil Fisher broadcasting owned WGLB Radio in Port Washington. Ron Fruit with a deep 1994 2005 Ed Hutchings He went on to wear many hats and Marv Nelles commitment to improving his industry Roger LeGrand Glen Loyd develop strong collegial ties throughout Ralph Evans David Sanks and his community. His 41 years in radio the broadcast industry, becoming a Walter John John Schermerhorn Jim Irwin Chilsen and television began early—while still in general manager, group executive, Bob Uecker Elizabeth Murphy 2015 high school, he took a part-time job at station owner, speaker, author, trainer, 1995 Burns Ted Moore Don Carmichael WCLO Radio in Janesville—and his career consultant and a mentor to hundreds of Jack Hackman Dr. Charles A. Culver is remarkable for the length and depth of young broadcasters. He served as the Roger Russell 2006 Sandra K. Shockley his service. primary architect of the modern WBA William R. Walker Mike Sullivan Carl Zimmermann Don Borchert Roth graduated from the University of Awards program, helping build it into a Marty Green Tom Walker Wisconsin-Stevens Point in 1980 and model for associations throughout the 1996 Lee Sherman 2016 Howard Gernetzke Dreyfus began his professional broadcasting country. Davis brought his career full Aline Hazard John McCullough career that year as an account executive circle in 2015, when he added WVMO-LP, Larry McCarren Jack Severson 2007 with WQOW-TV in Eau Claire, and a low-power FM station in Monona, to his Chuck Roth Bernie Strachota Bob Bosold Lindsay became station manager in 1985. In 1988 diverse projects, continuing to champion Mike Elliott 1997 Wood Davis he moved to La Crosse, and for the next the power of local radio. James Hoyt Rosa B. Evans 20 years served as vice president/general Bill “Mann” Larry Clark Rittman Bill Haig Andy Spheeris

Wisconsin Broadcaster | May/June 2016 15 WBA Foundation

mously to Norm Habeck, a former Results Radio employee. The Local Broadcast Legends Award is a great honor and recognition for individuals that work behind the scenes and within their communities fulfilling the commitment broadcasters have made to serve their local communities. They are individuals that exemplify localism. This award is a means to extend recognition of these individuals beyond their local Four Broadcasters to communities. Receive WBA Individuals with 15 years or more service in Wisconsin broadcasting may be nominated by their company, co-workers, community leaders, family members, and friends. The station or organization which the Local Broadcast nominee is associated with submits the nomination on behalf of the nominating individual(s). Legends Awards The WBA is grateful to Bruce Grassman for his vision to establish a Four Wisconsin Broadcasters have been chosen as means for dedicated local broadcast employees to be recognized for their contributions to Wisconsin broadcasting. This award is for those WBA Local Broadcast Legends and will be who unconditionally support their stations and community. recognized during the Keynote Luncheon on Our 2016 Recipients are as follows (along with the one sentence that Thursday, June 23 as part of the WBA’s Summer best describes them, as provided by their nominees): Conference. William Allen – “In Marshfield and beyond, the spirit of Bill’s community service lives on.” Norb Aschom – “The Voice of Prairie du Chien” Local Broadcast Legends Award Dick Kaner – “Dick Kaner…more than a radio announcer. Dick Kaner IS radio in Wisconsin’s Great Northwest!” The Wisconsin Broadcasters Association Local Broadcast Legends Bob Salm – “Doing good local community radio is in Bob’s blood – it’s part of his DNA.” Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The first award was given posthu-

Wisconsin Broadcasting Museum Debuts Personalities in Memory Salon

The Wisconsin Broadcasting Museum ( www.wiscon- sinbroadcastingmuseum.org) debuted a new exhibit in March, courtesy of Bob Lazar. Bob submitted a wonderful archive documenting the 32- year career of his grandfather, Bob Heiss of WTMJ. This exhibit features audio, video, photographs and news clippings. The Museum site added a new Personalities category to the Memory Salon to accommodate this type of content. If you have a family member with a Wisconsin broadcasting career who deserves a public exhibit on the Museum site, please get in touch. The Museum can digitally showcase your memories to help us preserve Wisconsin's rich broadcasting history.

16 Wisconsin Broadcaster | wi-broadcasters.org WBA Foundation

The WBA Foundation’s RMP Training Program is a two-day WBA & WBA intensive broadcast sales training program conducted by Ken Foundation Continue Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau. In essence, Ken conducts two days of High School Initiative training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or For the third year in a row, the Wisconsin her certification as a Radio Marketing Professional from the Ken Beno Broadcasters Association (WBA) and WBA Chair, WBA RAB. Ken conducts the courses on University, College and Foundation (WBAF) provided underwriting Education Committee Technical College campuses around the state. The students in for our High School Initiative for the 2015- these classes are mainly students from the hosting School. And, 2016 school year. although RMP is aimed at Radio, Ken talks about TV sales, as The program is designed to target juniors and seniors in high well. school who are interested in broadcasting, marketing, and/or During the 2015-2016 school year, Ken conducted four such engineering. sessions: Ken Beno, our own WBA Education Chair who leads the project, • UW-Oshkosh, October 6 & 8, 2015 (24 participants – has had a busy year! In addition to seven presentations this fall at 22 certified as RMP’s) Appleton North, Whitnall (Greenfield), Kiel, and Lincoln (Manitowoc), 201 students from thirty-five schools (see the list • Northcentral Technical College, Wausau, November 3 & below**) attended sessions at the Future Business Leaders of 6, 2015 (8 participants – all certified as RMP’s) America (FBLA) regional meeting in February at Chequamegon • UW-Madison, November 10 & 12, 2015 (10 participants High School in Park Falls, and the DECA State Career – all certified as RMP’s) Development Conference in Lake Geneva in March. • UW-Stevens Point, April 5 & 8, 2016 (11 participants – DECA stands for “Distributive Education Clubs of America” which all certified at RMP’s) is an international association of high school and college students and teachers of marketing, management, entrepre- In 2012, Ken added a new questionnaire aimed at gauging the neurship in business, finance, hospitality, and marketing sales interest of the students in pursuing a career in broadcast sales and service. A display with information on broadcast careers was as well as their desire to do an set up the second day of the DECA conference. Since the internship or job shadow. Ken The workshop featured broadcast careers with the emphasis on has compiled the names and sales and marketing. beginning of contact information for all the students along with answers to **Appleton East, Appleton West, Arrowhead (Hartland), the seminars in Ken’s survey. This information Badger (Lake Geneva), Brown Deer, Dodgeville, Gibraltar February 2007, was e-mailed to general (Fish Creek), Green Bay West, Holmen (Near Lacrosse), managers and sales managers Indian Trail (Kenosha), Janesville Parker, Kettle Moraine 713 students on April 11; just contact the (Wales), La Crosse Central, Madison West, McFarland, have been WBA if you’d like this Menomonie, Mosinee, Mt. Horeb, Necedah, New London, information and did not Northwestern (Maple), Oconomowoc, Sheybogan North, certified as receive it. Slinger, Sparta, Tomah, Wausau West, West Salem, Since the beginning of the Medford, Chequamegon (Park Falls), Superior, Colfax, Radio Marketing seminars in February 2007, 713 Somerset, Baldwin, and Chippewa Falls. Professionals. students have been certified as Radio Marketing Professionals. A WBA Foundation’s RMP total of 45 seminars have been offered through April 2016. Ten have been presented at Northcentral Technical College in Program Helps Provide Sales Wausau, nine at UW-Stevens Point, eight at UW-Madison and seven at UW-River Falls and UW-Oshkosh. UW-Green Bay has Reps/Interns for YOUR Station hosted two and UW-La Crosse and Nicolet Area Technical Nine years ago, your WBA Foundation initiated a pilot College in Rhinelander one. project aimed at identifying and training new sales As always, we’re open to suggestions or comments on the WBA personnel for Wisconsin radio and television stations. Foundation’s RMP program.

Your WBA – here to serve YOU!

Wisconsin Broadcaster | May/June 2016 17 WBA Foundation Report Walker 2016Broadcast Management Walker Broadcast Institute Management The 2017 Walker Broadcast Management Institute will be held April 18-20. We’d love to see you there. Institute Hits Record Attendance! And Adds 8 More Graduates Bringing the Total Number of Graduates to 119

The 2016 Walker Broadcast Management Institute, held with the traditional leather briefcase. April 26-28, was a tremendous success; hitting a record We continue to extend our sincere appreciation to Joan Gillman. Joan crowd of 35 and literally selling out for the first time. has been and continues to be an integral part of the Institute as she’s worked with us since the program’s inception when she was the The Institute—the first of its kind sponsored by a State Broadcasters Director of the Small Business Development Center at UW-Madison. Association—was held on the campus of the University of Wisconsin- While Joan has since “retired” (she is now Director of Industry Relations, Madison in conjunction with the UW School of Business. We are proud Emeritus, School of Business, UW-Madison), fortunately for us she likes to have 8 more graduates this year from the 3-year module, bringing us and is willing to continue to work with us on the program, securing our total number of graduates up to 119, since the Institute began in top-notch programs and speakers each year. 1998. The 2017 Walker Broadcast Management Institute will be held April This year’s three-day Management Institute spent full days on the 18–20. We’d love to see you there. Remember, sign up early! following topics: Day 1 featured Financial Management for Broadcasters with Tom Walker; Day 2 featured How to Work More Effectively With People with Artell Smith; and Day 3 featured Agile Strategy: Design It, Share It, Drive It with Lori Cross. Tuesday night the group enjoyed a casual dinner out at nearby Porto Bella. On Wednesday evening, attendees, along with several guests from the WBA Boards enjoyed a Reception and Dinner at the UW’s State-of-the-Art Fluno Center, followed by an energetic, interacive presentation by Darcy Luomo, certified professional life coach. Darcy talked about the Myth of Multitasking: How to Increase Your Productivity by Doing Less. As always, a special highlight of the event was when this year’s Institutes graduates of the three-year module were also recognized

Wisconsin Broadcasters Association Foundation Officers & Board of Directors| www.wbafoundation.org OFFICERS President & CEO Bill Hurwitz Jill Sommers Chair of the Board Michelle Vetterkind, CAE Retired Wisconsin Broadcaster WISC-TV/TVW, Madison Wisconsin Broadcasters Association Foundation David Sanks R. Perry Kidder Chuck Steinmetz Sanks Communications, Madison Retired Wisconsin Broadcaster BOARD OF DIRECTORS WITI-TV, Milwaukee Vice Chair Tom Koser Laurin Jorstad Chris Bernier Scott M. Trentadue WAQE-AM/FM/WJMC-AM/FM/WKFX-FM Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster Radio Plus, Fond du Lac Rice Lake Secretary Scott Chorski Roger Utnehmer Dick Record Dean Maytag WKBT-TV, La Crosse Retired Wisconsin Broadcaster DoorCountyDailyNews.com Family Radio, La Crosse Sturgeon Bay Nancy Douglass Treasurer Kelly Radandt Tom Walker WLKG-FM, Lake Geneva Woodward Radio Group Duke Wright Mid-West Family Broadcasting, Madison Bruce Grassman Appleton/Green Bay Midwest Communications, Green Bay Results Broadcasting, Shawano

18 Wisconsin Broadcaster | wi-broadcasters.org Class of 2016 Tracy Balzer Mid-West Family Broadcasting Anna Engelhart WKOW-TV Kyle Geissler WISC-TV David Hyland Wisconsin Public Radio Jim Murphy WRJC AM/FM Steve Schlutt Mid-West Family Broadcasting Mark Van Allen Mid-West Family Broadcasting Steve Young WNWC-FM

The estate of William R. Walker has graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation. Have you made your 2016 WBA Foundation Contribution? Here’s how to contribute to the Wisconsin Broadcasters Association Foundation

COMPANY NAME ADDRESS

My contribution is ❏ Personal ❏ Corporate The WBA Foundation’s broad goal is to build a sound general ❏ $5,000 ❏ $2,500 ❏ $1,000 ❏ $500 ❏ $250 ❏ $100 endowment for the future while at the same time spend a significant amount of contributions and earnings in the general functional areas ❏ Other______of public affairs, historic preservation, and education. Please take a Pay by Visa/Mastercard/Discover or check moment to indicate where you would recommend your contribution be spent. Within the Board’s annual goals, every effort will be made to honor your recommendation for allocation of your funds. CARD NUMBER Within the Board’s annual goals please allocate my contribution to: EXPIRATION DATE CARD SECURITY CODE ❏ ______% General Fund Endowment ❏ ______% Public Affairs Activities NAME AS SHOWN ON CARD (PLEASE PRINT) ❏ ______% Education ❏ ______% Scholarship Fund (restricted to this use) DAY PHONE ❏ ______% Historic Preservation

BILLING ADDRESS OF CREDIT CARD Special Donations ❏______Wisconsin Museum of Broadcasting SIGNATURE ❏______Hall of Fame Video Project

Make checks payable to: The WBA Foundation’s Legacy Club honors those who make Wisconsin Broadcasters Association Foundation bequests to the Foundation in their wills. ❏ 44 E. Mifflin Street, Suite 900 I would like more information on the WBA Foundation’s Legacy Club Madison, Wisconsin 53703 All contributions are fully tax deductible.

Wisconsin Broadcaster | May/June 2016 19 Take a LOOK at YOUR WBA’s Online Job Bank! communications Antenna & Tower Service At press time, there are 87 Jobs Available and Pursuing Safety and numerous Jobs Wanted Excellence in the Job openings are added to the site daily. For the most UP-TO-DATE look at Wisconsin Tower Industry since 1968 broadcasting career opportunities, or to place an ad for a Position Available/Position Wanted, visit the WBA Job Bank under Careers at • Tower Erection wi-broadcasters.org. • System Installation The WBA’s Job Bank is also linked to a national broadcast Career Page. • Site Inspection/ PCS Maintenance Cellular Calendar of Events • Safe, Expert Service Erection Two Way May 7, 2016 WBA Awards Gala Microwave Madison Marriott June 20–23, 2016 We provide full service tower erecting and broadcast systems installation. WBA Media Technology Institute Our highly-trained staff of six complete crews is equipped Radisson Hotel & Convention Center, La Crosse with state-of-the-art trucks and trailers. Combined with our 24-hour service we serve our customers by June 22, 2016 WBA Engineering Day towering above the competition! In conjunction with our Summer Conference Steve Eggers • Erection Manager/Project Manager June 22 & 23, 2016 MOBILE (608) 575-9050 • PHONE 608) 837-9050 • FAX (608) 825-9050 WBA Summer Conference Radisson Hotel & Convention Center, La Crosse 4587 Hwy TT • Sun Prairie, Wisconsin 53590 October 11–13, 2016 www.wave-com.com Broadcasters Clinic Madison Marriott February 28 & March 1, 2017 WBA DC Trip Embassy Row Courtyard by Marriott April 18-20, 2017 Walker Broadcast Management Institute UW-Madison WBA Awards For Excellence May 6, 2017 WBA Awards Gala Start saving your 2016 2016 Election & LUC Dates entries for the Wisconsin Partisan Primary August 9, 2016 WBA Awards for Broadcasters LUC Period Begins June 25, 2016 Association ! General Election November 8, 2016 Excellence LUC Period Begins September 9, 2016 Find out more at www.wi-broadcasters.org

20