Willie Davis to Provide Keynote Address at Summer Conference
June 2013
Chair’s Column Willie Davis To Provide By Dean Maytag Give yourselves Keynote Address At a hand!! never tire of Summer Conference Italking about the Hard Work...Determination...Excellence... great relationship between Broadcast- Passion...Number 87/NFL Hall Of Fame 81 ers and Wisconsin- Davis has a new book out: Closing the Gap: ites. You could see Lombardi, the Packers Dynasty, and the Pursuit of Excellence it in this year’s WBA Description: Describing how NFL great Willie Davis helped define the 2012 Awards for Excellence; 350 attendees, hard-nosed, in-your-face defense of the original football dynasty, the 1960s 1,355 entries in 71 Categories in TV, Radio, Green Bay Packers, this revealing autobiography also illustrates his persona and New Media (by the way, I hate the term off the field—humble yet ambitious, with an infectious smile and a repu- new media; I believe broadcasting, “the tation of strict discipline that matched his leadership mentality. The book old media”, is always new). The quality recounts the competitor as one of the game’s strongest, quickest, and most of the entries was top notch, from the agile defensive linemen in his time, showcasing a team captain who led the Azana SPA Tragedy to Green Bay Pack- Green and Gold to five championships and earned a bust in the Pro Football ers Gangnam style to Renard’s Squeaky Hall of Fame. Distinguished from many other athletes of his generation, cheese curds. The entries ran the gamut from Davis’s success continued well after he took off his pads. His reputation breaking news, Wisconsin’s dedication to our as one of the most respected businessmen in America is discussed, includ- sports teams, and of course, cheese. What ing his time serving on the board of directors for Fortune 500 companies, taking part in various makes this relationship special is a deep un- foundations, and speaking to audiences of all ages about his experiences. From growing up in a derstanding of the Wisconsin culture. This is poor, segregated small town in the South to the intense pressure he endured as a college athlete the result of years of service to our communi- contemplating his future, this evocation pays homage to a man who has worked hard to achieve ties, listening to the calls, reading the emails all that he has, always appreciating the fruits of his labors with care, respect, and devout passion. and covering our communities 24/7. It’s Willie D. Davis (born July 24, 1934, in Lisbon, Louisiana is a former American football de- why we are invited into living rooms, fensive end for the Cleveland Browns and the Green Bay Packers of the National Football League. cars, computers, IPAD’s and smartphones. Davis grew up in rural Louisiana and graduated from Grambling State University. The Cleveland So give yourselves a “shout-out”, a Browns drafted Davis in the 15th round in the 1958 NFL Draft as an offensive tackle. Davis did not “hand”, a “Like” or a “tweet”. It was a great play up to standard at offensive tackle, but, in 1959, Green Bay Packers GM/Head Coach Vince night. Lombardi noted Davis’s speed and agility and tried him at defensive lineman. Thus began one of the greatest careers ever at that position. WBA Summer Conference WBA Awards Offerings Gala Recap
Pages 16-25
See Pages 4-11 Can Your Essential Personnel Get Through To Your 2013-2014 OFFICERS Transmitter And Keep You Chair of the Board DEAN MAYTAG WISN-TV, Milwaukee On Air In An Emergency? Vice Chair - Radio/Chair Elect ince 2007 an agreement has been in place between the Wisconsin Department of Justice and the Kelly Radandt SWBA to issue Broadcaster Emergency Personnel ID cards. This is a great benefit available to all Woodward Communications WBA member stations. These cards are issued to Radio and Television station transmitter engineers, Appleton/Green Bay to aid them in crossing police lines in times of disaster to keep the transmitter, and your station, on the air. For areas involved in MSRC, these ID cards can also be used by the engineers reporting to Vice Chair - Television the local Emergency Operation Center (EOC) during times of disaster, as requested by local officials. Scott CHORSKI The Wisconsin Broadcaster Emergency Personnel ID program has proved to be one of our most WKBT-TV, La Crosse popular member benefits with 198 cards having been issued to nearly 190 participating stations. Treasurer Once your card is issued, it remains valid for one year. Worried about renewal process? No need Jeff Tyler to, renewal is as simple as verification of continued employment with the General Manager of your Clear Channel Radio, Madison/Milwaukee station. Go to the WBA website at www.wi-broadcasters.org. You’ll find the Individual Station Agree- Secretary ment Form / ID Card Request Form under “Emergency Planning”. The Station Manager must sign TOM ALLEN the Agreement/Request Form, and mail it to WBA. WKOW-TV, Madison A JPEG picture for each ID should be emailed to WBA at the address provided on the form. Immediate Past Chair Don’t let your station go dark, sign up for the WBA’s Wisconsin Broadcaster Emergency Per- BILL HURWITZ sonnel ID Card Program. WZTI-AM/WLDB-FM/WLUM-FM, Milwaukee
President & CEO MICHELLE VETTERKIND, CAE [email protected] Wexler Elected to NAB Vice President - Administration Television Board LINDA BAUN teve Wexler, Executive Vice President, Journal Broadcast Group, has [email protected] Sbeen elected to the National Association of Broadcasters’ Television 44 E. Mifflin Street, Suite 900 Board. The two-year terms of the newly elected board members will begin Madison, WI 53703 in June 2013. Roger Utnehmer, President & CEO, DoorCountyDailyNews. Phone: (608) 255-2600 com, Sturgeon Bay, is entering his second term on the NAB Radio Board. Toll Free: (800) 236-1922 Both Wexler & Utnehmer serve on the WBA Board of Directors, as well. FAX: (608) 256-3986 Website: www.wi-broadcasters.org BOARD OF DIRECTORS Correspondence DAVID BOOTH GENE PURCELL WXOW-TV WI ECB WBA Foundation, La Crosse Madison Thank you for awarding me the Morgan Murphy Scholarship. I am very grateful to have received the award and put the money toward tuition and living expenses this semester. I had a JOSEPH DENK DICK RECORD great time at the Student Awards Luncheon and was very honored to have been recognized for WFRV-TV Family Radio my journalism accomplishments. Thank you again for your generosity! Green Bay La Crosse Kind Regards, NANCY DOUGLASS JON SCHWEITZER Jocelyn Van Beek WLKG-FM Midwest Communications 2013 WBA Foundation Morgan Murphy Scholarship Recipient Lake Geneva Sheboygan DON GRASSMAN CHUCK STEINMETZ Results Broadcasting WITI-TV Shawano Milwaukee KERRY JOHNSON STEVE WEXLER WMSN-TV Journal Broadcast Group Madison Milwaukee SCOTT LOPAS RICHARD WOOD wtkm am/fm Resonant Resultls Hartford Cottage Grove LUPITA MONTOTO VANESSA YOUNGER WLMV (La Movida) WISC-TV Madison Madison Ex Officio - NAB Board Roger Utnehmer DoorCountyDailyNews.com, Sturgeon Bay
2 Wisconsin Broadcaster President’s WBA Holds Board Meeting In Milwaukee (Following each meeting of the WBA Board of Directors, a summary of their major activities and discussions Column is reported in narrative form in the Wisconsin Broadcaster. The report is only a summary and official meeting By Michelle minutes will continue to be kept on file and can be obtained from the WBA office.) Vetterkind, CAE he WBA Board of Directors met on May 2, 2013 at the Country Springs Hotel in Pewaukee. Chair of the Board Dean Maytag presided. Introductions were made around the table with a special welcome to new board members. s I knew this FTINANCIAL REPORT: Aissue of the Treasurer Jeff Tyler gave the following report: Summary of January - March 2013: When adjustments are Wisconsin Broad- made for timeliness of receipts or payments, the Operations report would show Revenues over projections by caster was going approx. $27,500 and Expenditures are over budget by approx. $18,451. At this point, then, the net effect would to be particularly be that overall Operations are about +$9,049 to budget. In addition, thru March, investments are up 3.09%. large, I waited PRESIDENT’S REPORT: until everything Michelle Vetterkind welcomed new members and explained that we try to be judicious with everyone’s else was in to see how much space I time by sending minutes and agendas to board members in advance. The expectation is that everyone will read would have left to fit my column in. through the material prior to the meeting. As you’ll see, it’s not much! • Next WBA Board Meeting – Tuesday, June 18, The Osthoff Resort, Elkhart Lake – Joint Board Meeting – That said, enjoy this month’s 28 2:30pm Joint Board Reception/Dinner, Summer Conference: Michelle reported that this will be the first page issue. I’m sure you’ll agree that joint meeting of the Board and the Foundation. With changes in the leadership of the Foundation, the joint it’s NEVER boring at your WBA. I meeting should be a great opportunity to enhance communication between the Boards. enjoyed seeing so many of you at the • Summer Conference/Media Technology Institute/ NAB Representatives: WBA Hall of Famer Willie Davis will be Awards Gala and the Walker Broad- a guest speaker at the conference. The Media Technology Institute will take place Mon-Thu of that week, and is in cast Management Institute. And…I its second year. Two NAB reps will also be joining us to update the attendees on what’s happening in Washington. look forward to seeing many of you • Live Code Test: Due to weather, this was postponed for a day, which unfortunately coincided with the Boston at our upcoming Media Technology bombing. However, the test seemed to go well overall. Institute, WBA & WBA Foundation • Awards – Entries/Gala: Linda gave an update on awards. 347 people have registered for the awards gala. A Joint Board Meeting, Summer Con- record 1355 entries were submitted this year. ference, and Hall of Fame Induction • Educational Update – Linda: 150 students were present at the student seminar at the Madison Marriott West. Ceremony. 185 entries were submitted in the student awards this year. David Rich did sales seminars on contagious Oh, and our Sports Workshop leadership on April 17th and 24th. 116 people attended, and feedback was very positive. A Jim Mathis sales will be taking place in August in Webinar will be held on May 23rd. That information has gone out to the stations. The next RAB webinar is conjunction with UW-Madison Ath- on May 16th. Also will be followed by webinars in June, October and December. Sports workshop coming letics (more information on this next up this summer with UW Athletics. Jim Doyle automotive sales webinar will be held in November. month). • At this point Michelle took some time to educate the new Board members on the NCSA program (non-commercial The beautiful Osthoff Resort sustaining announcements), and how it plays a huge part in funding many of the WBA programs for members. in Elkhart Lake has long been a fa- LEGISLATIVE REPORTS: Vetterkind/Scholz/ Zaragoza reported on State and Federal issues. vorite WBA venue for our Summer STATE ISSUES: gathering. If you haven’t registered • Sales/Property Tax Exemption Report: Vetterkind introduced Brandon Scholz to update the situation with yet, please do so now. the sales/property tax issue. Thank you, as always, for your • Ad Tax Study: Michelle discussed the ad tax study, and encouraged members to read through it. time & support! FEDERAL: • WBA DC Trip: We had an interesting trip this year based on the weather, ending up with 28 folks going. Next year’s trip is the end of February. Michelle encouraged everyone to attend next year. • Federal Issues: WBA DC Counsel Dick Zaragoza was on the phone to answer any Federal questions. • License Renewal Info (TV): Reminders will be sent to stations on filing announcements. FOUNDATION REPORT: • HOF Videos/Website/Foundation contribution from WBA: Chair Maytag outlined the Hall Of Fame video program, and explained how we want to move forward to get the backlog of videos completed over the next two years. He explained the proposed costs involved, and asked the Board to approve the Executive committee’s recommendation to fund the project. After lengthy discussion, a motion was and seconded. Unanimously ap- proved. Discussion by Chair Maytag on the current WBA websites (Museum, Foundation, Kidder Resource Center) and the need to clean them up and consolidate them. We also want to format the site so it is searchable and interactive. Motion to approve funding was also unanimously approved. Suggestion by Chuck Steinmetz to have a promo produced for member stations to use to promote the new and improved website once it is up and running. Discussion by Chair Maytag to approve funding for the Foundation at the same level as the past few years. Unanimously approved. OLD BUSINESS: • Diversity Module Update: There have been several meetings. Vanessa Younger and Lupita Montoto talked about new opportunities to work on diversity issues in broadcasting. Vanessa mentioned that a scholarship from the IL broadcaster’s association helped her get her start in the business, and that this is a great initiative. We want to address how we get the word out in schools about careers in broadcasting. Some ideas: Create a team of people who can speak in schools across the state; Identify key people and key organizations who we could partner with (UW?); Use PSA’s to promote diversity in broadcasting; Create a brochure about WBA that could be used; Use part of the website for this initiative as well; How can we get young people into the stations for a direct experience; Internships with WBA stations?; and Dedicate at least one of our WBA scholarships to a person of color. NEW BUSINESS: • Sprint/Emmis Radio Smartphone Initiative: Dick Zaragoza reported that the issue is critical to Radio’s future. He feels that there shouldn’t be any issues with anti-trust concerns. Dick suggested that the Association should talk with members, alerting them to the initiative. WBA could decide to send information to members about an upcoming webinar on May 13th on the issue. A motion was made and seconded to provide the information needed to our members so that they can make their own informed decisions as to how to proceed. Approved unanimously. • Long Range Plan: The original 5 year priority plan has been updated and shared with board members. OTHER BUSINESS: Congratulations to Steve Wexler for being elected to the NAB TV Board! The meeting was held from 11:35 a.m. to 2:10 p.m. and was attended by 14 board members (along with Michelle Vetterkind & Linda Baun from the WBA) with 7 excused absences. A quorum was present. Respectfully submitted by Tom Allen, Secretary June 2013 3 Wisconsin Broadcasters Association 2013 Summer Conference June 19-20, 2013 • The Osthoff Resort, Elkhart Lake Wednesday, June 19
8:00 AM: Shot Gun Start at Annual Golf Tournament *Separate Registration Required*
The Quit Qui Oc Golf Course Thank You 500 Quit Qui Oc Lane Regional Reps Corp. Elkhart Lake, WI 53020 For Sponsoring Our 2013 Golf Tournament
8:00 AM - 6:30 PM: Registration Location: Palm Foyer
9:00 AM - 5:00 PM: WBA Engineering Day Sessions
9:00 AM - 1:45 PM: Social Media Session (working lunch)
Getting the Most out of Social Media and Using it as a Money Maker! The evolution of the world’s most popular social networks continues. You see the changes every day which can sometimes make it difficult to keep up. In this seminar, we’ll talk about the new changes and how it impacts what you are doing on a day-to-day basis. We’ll also update you on the latest with Facebook’s Edge Rank to help you increase your reach and keep engagement high. Nick Ring Engaging Social 2:00 PM - 4:00 PM: Job/Career Fair
4:00 PM - 5:00 PM: EEO Session - “Compliance With The FCC’s EEO Nondiscrimination and Outreach Regulations - Part 4”
5:00 PM - 7:30 PM: Exhibit Reception
7:30 - 10:00 PM: Dinner & Bonfire
** THANK YOU TO OUR WEDNESDAY SPONSORS! **
Registration Sponsored By: Job/Career Fair Sponsored By:
Exhibit Reception Sponsored By: Dinner Sponsored By:
4 Wisconsin Broadcaster Wisconsin Broadcasters Association 2013 Summer Conference Thursday, June 20
7:30 AM - 7:00 PM: Registration
8:00 AM - 9:15 AM: Business Breakfast
Dean Maytag Jeff Tyler Tom Allen Michelle Vetterkind WBA Chair WBA Treasurer WBA Secretary WBA President & CEO
9:15 AM - 9:45 AM: Economic Update
John Benjamin Erica Hill BMO BMO 10:00 AM - 12:00 PM: Morning Session Think like an Adman and Sell like a Madman In this session local broadcast sales expert Paul Weyland shows you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment. Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Then Paul shows you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your sta- tion, regardless of your rates, ratings, market size or format. Paul Weyland Moderator: Dean Maytag WISN-TV 12:15 PM - 2:15 PM: Keynote Lunch Hard work ... Determination ... Excellence... Passion ... Number 87/NFL Hall of Fame 8 Davis has a new book out: Closing the Gap: Lombardi, the Packers Dynasty, and the Pursuit of Excellence Description: Describing how NFL great Willie Davis helped define the hard-nosed, in-your-face defense of the original football dy- nasty, the 1960s Green Bay Packers, this revealing autobiography also illustrates his persona off the field—humble yet ambitious, with an infectious smile and a reputation of strict discipline that matched his leadership mentality. The book recounts the compet- itor as one of the game’s strongest, quickest, and most agile defensive linemen in his time, showcasing a team captain who led the Green and Gold to five championships and earned a bust in the Pro Football Hall of Fame. Distinguished from many other athletes of his generation, Davis’s success continued well after he took off his pads. His reputation as one of the most respected Willie Davis businessmen in America is discussed, including his time serving on the board of directors for Fortune 500 companies, taking part in various foundations, and speaking to audiences of all ages about his experiences. From growing up in a poor, segregated small town in the South to the intense pressure he endured as a college athlete contemplating his future, this evocation pays homage to a man who has worked hard to achieve all that he has, always appreciating the fruits of his labors with care, respect, and devout passion. Willie D. Davis (born July 24, 1934, in Lisbon, Louisiana is a former American football defensive end for the Cleveland Browns and the Green Bay Packers of the National Football League. Davis grew up in rural Louisiana and graduated from Grambling State University. The Cleveland Browns drafted Davis in the 15th round in the 1958 NFL Draft as an offensive tackle. Davis did not play up to standard at offensive tackle, but, in 1959, Green Bay Packers GM/Head Coach Vince Lombardi noted Davis’s speed and agility and tried him at defensive lineman. Thus began one of the great- est careers ever at that position.
June 2013 5 Wisconsin Broadcasters Association 2013 Summer Conference Thursday, June 20 (continued)
2:30 PM - 4:00 PM: Afternoon Session ZAP THE INVISIBLE GAP IN A MULTI-GENERATIONAL WORKFORCE Job applicants are plentiful and unemployment is high but the threat re- mains the same. Making the wrong generational choice can cost organiza- tions hundreds of thousand dollars a year. Failure to create a multi-genera- tional team that is effective, productive and profitable is putting a company’s future growth and sustainability at risk. Ignoring the drastically diverse ways generations learn and communicate with each other is tantamount to turning your back on a tsunami. Meagan Johnson C.S.P. Moderator: Dean Maytag 4:00 PM - 5:00 PM: Legislative Update WISN-TV
Rick Kaplan Richard Zaragoza Roger Utnehmer Michelle Vetterkind Executive VP of Partner WBA State Legislative WBA President & CEO Strategic Planning Pillsbury Winthrop Chair NAB Shaw Pittman LLP
** THANK YOU TO OUR THURSDAY SPONSORS!**
REGISTRATION SPONSORED BY: BUSINESS BREAKFAST SPONSORED BY:
ECONOMIC UPDATE SPONSORED BY: KEYNOTE LUNCH SPONSORED BY:
LEGISLATIVE UPDATE SPONSORED BY: ALL BREAKS SPONSORED BY:
6 Wisconsin Broadcaster Wisconsin Broadcasters Association 2013 Summer Conference Hall of Fame Thursday Evening, June 20
6:30 PM - 7:30 PM: Hall of Fame Reception
7:30 PM - 8:30 PM: Hall of Fame Dinner
8:30 PM - 9:30 PM: Hall of Fame Presentations
Master of Ceremonies
Tom Walker, President Mid-West Family Broadcasting, Madison 2013 Hall of Fame Inductees
Dave Carlson William T. Evjue Karl Schmidt Scott M. Trentadue Bill Vancil
CONGRATULATIONS TO ALL OF THE 2013 HALL OF FAME INDUCTEES!
** THANK YOU TO OUR HALL OF FAME SPONSORS! **
HALL OF FAME RECEPTION SPONSORED BY: HALL OF FAME DINNER SPONSORED BY:
We Look Forward To Seeing You Next Year! June 18-19, 2014 Blue Harbor Resort, Sheboygan, WI
June 2013 7 Wisconsin Broadcasters Association 2013 Summer Conference Engineering Day
June 19, 2013 The Osthoff Resort, Elkhart Lake This year’s Workshop will be held in conjunction with the WBA Summer Conference at the Osthoff Resort in Elkhart Lake, Wisconsin. While Managers golf, Engineers will be in session having just as much fun. The day starts at 8:40 AM and ends at 4:30 PM followed by the Exhibit Reception, Dinner and the infamous S’mores campfire by the lake, all covered by your low cost single-day registration. The program committee has established the topics for the day and is working on booking speakers. A full agenda will be released soon. This one day Workshop always includes lively audience discussions of timely subjects so you’ll want to save the date and make plans to attend.
AGENDA
7:00 AM - 6:30 PM: Registration
8:40 AM: Opening Remarks with WBA President & CEO Michelle Vetterkind
8:45 AM Session: Computer Network Security - Speaker: David Kieper, UW-Green Bay
9:30 AM Session: Physical Plant Security - Speaker: Tony Warren, LaForce
10:15 AM: Break
10:30 AM Session: Emergency Information Dissemination - Speaker: Gary Timm, WI SECC Chair
11:15 AM Session: Single Point of Failure (in Studio) - Speaker: John Bisset, Telos Alliance
12:00 PM: Lunch
1:15 PM: Session: The Engineers Software Toolbox - Speaker: Chris Tarr
2:00 PM: Session: Wireless IP Transmission - Speaker: Chris Crump, Comrex
2:45 PM: Break
3:00 PM Session: Non Traditional IP Microwave Link - Speaker: Mark Hile, CommConnect
3:45 PM Session: IP Theory and Configuration - Speaker: Mike Schmidt, Heartland Video Systems
4:30 PM: Exhibits and Reception Open
REGISTRATION IS AVAILABLE ONLINE AT WWW.WI-BROADCASTERS.ORG
8 Wisconsin Broadcaster Media Technology Institute June 17-20, 2013 The Osthoff Resort, Elkart Lake WI Media Technology Institute’s (MTI) focus is practical, instructional courses for prospective, beginning, and current broadcast/media engi- neers. MTI will consist of 3 days of instructional content and 1 day of technical seminars/equipment exhibition as part of the WBA Summer Engineering Conference. Underwriting for MTI is provided by the Wisconsin Broadcasters Association and Midwest Communications.
MONDAY, JUNE 17 WEDNESDAY, JUNE 19 10:00 AM: Welcome with Michelle Vetterkind, WBA President & CEO 9:00 AM: WBA Summer Engineering Conference Welcome and Discussion of Schedule with Terry Baun 12:00 PM: Engineering Lunch at WBA Summer 10:15 AM: Introduction to Broadcast/Media Tech- Conference nology with Terry Baun 1:30 PM: WBA Summer Engineering Conference 12:00 PM: Break For Lunch Tery Baun Jim Klas WI ECB WI ECB 5:00 PM: WBA Exhibits, Reception and Dinner 1:30 PM: So You Want to be an Engineer with Bill Hubbard THURSDAY, JUNE 20 3:30 PM: The Engineer as a Businessman with Jim Klas 9:00 AM: IT/Networking Fundamentals with Terry Baun 5:00 PM - 7:00 PM: Welcome Reception
Richard Wood 12:00 PM: Break For Lunch TUESDAY, JUNE 18 Bill Hubbard UW-Green Bay Resonant Results 9:00 AM: RF Fundamentals with Terry Baun 1:30 PM: Leave for station tour (carpool)
12:00 PM: Break For Lunch 2:00 PM: Radio Station Tour, Sheboygan with Tim Laes
1:30 PM: RF Fundamentals (continued) with Terry Baun 3:00 PM: Wrap-up, Q & A with Terry Baun
2:30 PM: Care and Feeding of Antennas, Lines, Towers and Tower Climbers with Richard Wood 3:30 PM: Dismiss, return to hotel or directly home
5:00 PM: Dismiss
*PLEASE NOTE THAT SPACE IS LIMITED*
$449 - FULL REGISTRATION - INCLUDES: 3 Hotel Nights (Monday, Tuesday, Wednesday), 3 Days at the WBA Media Technology Institute, All Materials, 1 Day WBA Summer Conference Engineering Session, WBA Summer Conference Exhibitor’s Reception and Dinner, Meals (Monday: Lunch/Welcome Reception; Tuesday: Continental Breakfast/Lunch (Dinner on Own); Wednesday: Continental Breakfast/Lunch/ Exhibit Reception/Dinner; Thursday: Continental Breakfast/Lunch)
$249 - MONDAY ONLY: INCLUDES: 1 Day at the WBA Media Technology Institute, All Materials, Lunch, Welcome Reception (cash bar) and Soda Breaks
$249 - TUESDAY ONLY - INCLUDES: 1 Day at the WBA Media Technology Institute, All Materials, Continental Breakfast, Lunch and Soda Breaks
$249 - THURSDAY ONLY - INCLUDES: 1 Day at the WBA Media Technology Institute, All Materials, Continental Breakfast, Lunch and Soda Breaks
June 2013 9 Summer Social Media Seminar Getting the Most out of Social Media and Using it as a Money Maker!
The evolution of the world’s most popular social networks continues. You see the changes every day which can sometimes make it difficult to keep up. In this seminar, we’ll talk about the new changes and how it impacts what you are doing on a day-to-day basis. We’ll also update you on the latest with Facebook’s Edge Rank to help you increase your reach and keep engagement high.
Your sales managers are invited, too! We’ll talk more about how stations can use social me- dia to start making some money for themselves as well as their clients. We’ll walk through easy-to-implement ideas on how to generate revenue right away.
While our focus will be more on advanced social media topics for both web content directors, on-air staff and even sales – we want to make sure nobody is left out and that everyone has Nick Ring the most basic understanding of social media – which is why we’ll start with our Introduction Engaging Social to Social Media at 9am and 1-on-1 help at 10am. Advanced topics and training will follow. Lunch & Refreshments will be served!
9:00am – 9:50pm: Introduction to Social Media Join Us! • General Overview of Social Media for Beginners Wednesday, June 19th 2013 • Understanding How to Use Each Social Network (Facebook, 9 am – 2 pm Twitter, Pinterest, LinkedIn) and why it is important.
The Osthoff Resort 10:00am – 11:00am: 1-on-1 Help • Get your individual questions answered. Bring your laptops! 101 Osthoff Avenue Elkhart Lake, WI 53020 11:00am – 11:50am: Revenue Generation with Social (920) 876-3366 • Let’s make some money with Social Media • Earned Media Value and your Social ROI • What social campaigns are generating revenue for stations?
12:00pm – 12:50pm: Panel Discussion and Lunch! Who is this seminar for? • Hear from other WBA members and station representatives about social media and get questions answered over lunch.
-On Air Talent 1:00pm – 2:00pm: Getting the Most out of Social Media -Web Content Directors • Time Saving Social Media & 3rd Party Social Media Tools -Sales Managers • Social Network Update & Frequency Guidelines -Anyone touching social media • EdgeRank – the ever changing Facebook Ranking Algorithm. for their station • Are you ready for Search Engines to Crawl your Social Pages? • Setting up your Social Media Policy (Internal & External) • Understanding Insights & Setting your Social Media Strategy
Cost: Conference Rates Apply! WBA Members, Spouses/Guests: $50 (both days or $35 for one day) Broadcast Students/Educators: $20 (either one or two days) Non-Members: $150 (both days or $75 for one day)
10 Wisconsin Broadcaster Wisconsin Broadcasters Association 2013 Summer Conference Engineering Day
Thank You WBA Conference Committee! Conference Committee Chair, Kelly Radandt, Woodward Communications Donald Grassman, Results Broadcasting Steve Lavin, WBAY-TV Rick McCoy, Mid-West Family Broadcasting Jill Sommers, WISC-TV Jeff Tyler, Clear Channel Media + Entertainment Jan Wade, WISN-TV Kelly Wilde, WKBH-FM Michelle Vetterkind, WBA President & CEO Linda Baun, WBA Vice President Thank You Conference Engineering Program Committee Leonard Charles, Television Wisconsin, Inc. Kent Aschenbrenner, Journal Broadcast Group Steve Brown, Woodward Communications, Inc. Mark Burg, GRANT Media LLC Gordon Carter, Professional Audio Services Greg Dahl, Second Opinion Communications, Inc. Clif Groth, New Radio Group Bill Hubbard, UW-Green Bay Keith Kintner, UW-Oshkosh Gary Mach Jason Mielke, WCLO/WJVL Kevin Ruppert, WISC-TV Tom Smith Matt Sperling, WKBT-TV Linda Baun, WBA Vice President
Thank You Social Media Committee Jake Anderson, WXOW/WQOW Aaron Barrett, Woodward Radio Group Kyle Geissler, WISC-TV Neal Oberg, WKBT-TV Thomas Swigert, WISN-TV
June 2013 11 Wisconsin Broadcasters
By Michelle Vetterkind, Five Named To WBA Foundation President & CEO he Wisconsin Broadcasters Hall of Fame was Tcreated in 1989 to honor those broadcasters who have devoted their careers to broadcasting and its development in Wisconsin, to recognize their outstanding service to broadcasting, their communities, and their state, over at least a fifteen-year career in the industry, at least ten of which were served in Wisconsin. The first twelve members of the Hall of Fame were inducted during the 1989 WBA Summer Con- ference. Since 1989, 117 outstanding broadcasters have been honored with Hall of Fame inductions (see listing on page 14). Inductees are chosen each year from among nominations by WBA members. Broadcasters who have been inducted into the Hall of Fame include managers, personalities, engineers, reporters and those broadcasting pioneers who were at once all of the above. The 2013 inductees will be: Dave Carlson, William T. Evjue, Karl Schmidt, Scott M. Trentadue, and Bill Vancil. In October, 1989, Alfred C. Sykes, then Chairman of the Federal Communications Com- mission, came to Wisconsin to formally dedicate a Hall of Fame display, including plaques honoring the inductees, at the State Historical Society of Dave Carlson William T. Evjue Wisconsin Library in Madison. In 2010, due to Dave Carlson has reported outdoor news William T. Evjue (1882-1970) is best remodeling of the SHSW facility, the display was on Wisconsin television for 32 years and is known for political advocacy in Wisconsin removed and is now in storage awaiting a suitable new permanent display site. the face of hunting, fishing and conservation as a leading Progressive of his timeand for The Wisconsin Broadcasters Hall of Fame journalism for generations of Wisconsinites. founding The Capital Times newspaper in does have a permanent, virtual display at the online From 1981 to 2000, he was the host of a pop- Wisconsin Museum of Broadcasting which debuted 1917. But he also helped launch the first in 2009 at www.wisconsinbroadcastingmuseum.org ular weekly half-hour program, Northland successful commercial radio station in where the Wisconsin Broadcasters Hall of Fame Journal, which aired on WEAU-TV in Eau Madison and is most certainly a seminal Gallery is one of our major attractions. Besides our annual inductions, the WBA Foun- Claire. In 2000, he joined WQOW-TV in Eau figure in Wisconsin broadcasting history. dation has been working on a long-term project Clare and WXOW-TV in La Crosse with a The station, WIBA, signed on in 1925 to complete such commemorative videos for all new program, Northland Adventures with and aired the World Series that year, as well Hall of Fame members. The use of videos at the induction ceremonies did not begin until 2004, Dave Carlson, which was broadcast on 25 as University of Wisconsin football games, leaving a backlog of over 78 videos of which 33 stations in 12 states and still airs today. In speeches by politicians, and Evjue’s weekly have now been completed. Hello Wisconsin address, which was carried At their recent meeting in May, the WBA all, Carlson has produced, hosted, written, Executive Committee and Board moved to donate narrated and edited more than 1,600 half- by other stations in the state. In 1928, WIBA the necessary funds to the WBA Foundation to hour original television shows featuring the began daily live broadcasts from The Capital complete production of the 45 remaining videos. Longtime WBA Hall of Fame Video Executive people and places of outdoor recreation and Times newsroom. A year later, Evjue hired Producer Jane Bartell will be working with several conservation. William E. Walker to manage WIBA; Walker other producers, all of whom have produced our Carlson is the author of three books. would later be inducted, in 1990, as a mem- Hall of Fame videos in the past, with the goal being for the entire backlog to be completed within two He hosts The West Side Outside monthly ber of the Wisconsin Broadcasters Hall of years. While the WBA Board did vote to donate on Wisconsin Public Radio and writes Fame. The station became an NBC affiliate the necessary funds to complete the project within in 1931 and enjoyed extraordinary success two years, please know that any and all financial for Wisconsin Outdoor News and other contributions toward this project would be greatly publications. In 2008 he was named na- as the dominant radio station in the market appreciated! tional Conservation Communicator of the for decades. Throughout his career, Evjue In the meantime, I hope to see you all at 2013 Hall of Fame festivities at the beautiful Osthoff Year by Trout Unlimited, and he has won fostered innovative relationships between Resort in Elkhart Lake on Thursday, June 20. The many awards from the Outdoor Writers the station and the newspaper newsroom, event will begin with the Hall of Fame Reception Association of America and the Wisconsin and continued to serve as WIBA president 6:30 p.m., with a banquet in honor of the inductees, and the inductions following at 7:30 p.m. Broadcasters Association. until his death in 1970. 12 Wisconsin Broadcaster Hall Of Fame Hall Of Fame
Karl F. Schmidt Scott M. Trentadue Bill Vancil Karl F. Schmidt is the nationally known Scott M. Trentadue, a champion of local Bill Vancil’s career as an immensely voice of Wisconsin Public Radio’s Chapter a radio, led the growth of the Goetz Group creative program director and general man- Day and likely holds the record for longest of Radio Networks, beginning in 1980, to ager for Mid-West Family Broadcasting’s broadcasting career in Wisconsin radio: At provide programming for stations in Fort Madison stations included co-founding the time of his induction into the Wiscon- Atkinson, Marshfield and Reedsburg. The and creating Magic 98, an adult-contem- sin Broadcasters Hall of Fame at age 90, networks included the Goetz Farm Radio porary format that delivered record-setting Schmidt was still on the air and celebrating Network, the Wisconsin News Actuality listenership and revenues. It’s a testament his 72nd year in radio. Throughout his Network and the Free Enterprise Radio career, Schmidt’s innovative programming Network with Tom Butenhoff. Shows such to Vancil’s legacy that Magic 98’s format and creative leadership influenced the de- as Daybreak, daily farm market reports and image endured for several decades. velopment of public broadcasting locally and actualities for local newscasts made He also programmed and managed the leg- and nationwide. the programming a hit and more than 225 endary WISM 1480, and served as program Schmidt began his broadcasting career radio and television stations throughout consultant to Mid-West Family stations at WHA Radio in 1941 and continued it with Wisconsin joined the networks. Trentadue WIZM La Crosse and WOSH Oshkosh. Armed Forces Radio during World War II. also transitioned Wheeler News Service into Vancil began his radio career in 1961 After the war as a returning student at the the first statewide Internet news service for as program director of KSTT in Davenport, University of Wisconsin he was hired by radio and television, and he created Titletown Iowa. In 1969, he moved to Madison to pro- Harold McCarty (a 1989 Hall of Fame Report as a twice-daily update on Green Bay gram WISM-FM as a staff of one, voicing inductee) to read for WHA Radio’s Chapter Packer news. In addition, he developed the commercials and creating an innovative a Day program. He went on to do color first sports radio network in Wisconsin to automated format of pop hits, “Movin’ Easy commentary for Badger Football, create cover WIAA high school sports tournaments. 98FM.” In 1983 he hired an on-air staff and Earplay, an internationally lauded radio Trentadue’s 36-year broadcasting ca- drama that ran from 1972 to 1980, head the reer took him from news reporter to sales transformed the station into a live adult con- National Center for Audio Experimentation, manager to executive leadership positions temporary format, which was an immediate and serve on the founding board of National with Goetz Broadcasting, Marathon Media success as Magic 98. In the 1990s Vancil Public Radio and the board of National Ed- and Good Karma Broadcasting. He is a past co-founded and served as president of the ucational Radio. He has won two Peabody president of the Wisconsin Broadcasters Madison Area Radio Association. He retired awards, an Armstrong Award, and the world Association and currently serves on the from Mid-West as executive vice president, renowned Prix Italia. board of the WBA Foundation. general manager and shareholder in 2002. June 2013 13 Foundation
2013 Wisconsin Broadcasters Hall Of Fame Inductees Association Foundation 1989 2001 Officers & Board of Directors Walter Damm Eddy Jason Bob Barry Dick Record Richard Dudley Joseph W. Killeen Bob Dailey Dr. Robert Snyder OFFICERS Haydn Evans Ben A. Laird Lee Davis Chair of the Board William Forrest Harold McCarty 2002 David Sanks Earl Gillespie Morgan Murphy Ed Hinshaw Don Seehafer WBUW-TV, Madison Ben Hovel Bruce Wallace Henry Lippold Ray Wiater Vice Chair Laurin Jorstad 1990 2003 Retired Broadcaster, Wausau Gerald Bartell George Frechette Chuck Ramsay Tom Shanahan Secretary Sidney Bliss Nathan Goetz Jim Schuh Bob Southard Dick Record Thomas Bolger Charles Hanson Family Radio, La Crosse George Comte William E. Walker 2004 Treasurer Charles Dickoff Jack Baker Susan Knaack TOM WALKER Mid-West Family Broadcasting, Madison 1991 Terry Baun Dave Raven Phil Fisher President & CEO Edward Allen, Jr. Tony Moe MICHELLE VETTERKIND, CAE Robert Bodden Irene Buri Nelson Wisconsin Broadcasters Association Foundation Harold Engel Elmo Reed 2005 Jack Krueger Elizabeth Murphy Burns Glen Loyd Walter John Chilsen Ted Moore 44 E. Mifflin Street, Suite 900 1992 Madison, WI 53703 Gordon Hinkley Arnie Strope 2006 Phone: (608) 255-2600 Les Leonard Don Wirth Don Borchert Marty Green Toll Free: (800) 236-1922 Jack Stiehl Lee Sherman Dreyfus FAX: (608) 256-3986 Website: www.wbafoundation.org 1993 2007 Ronald Bornstein Bart Kellnhauser Museum:www.wisconsinbroadcastingmuseumm.org Bob Bosold James Hoyt Jack Gennaro Joe Moen Mike Elliott Bill “Mann” Rittman BOARD OF DIRECTORS 1994 Scott CHORSKI Dean Maytag Roger LeGrand Jim Irwin 2008 WKBT-TV, La Crosse WISN-TV Ralph Evans Bob Uecker Willie Davis Jonathan Little Milwaukee Terry Havel Mike McCormick Bruce Grassman 1995 Results Broadcasting Kelly Radandt Jack Hackman William R. Walker 2009 Shawano Woodward Communications Roger Russell Carl Zimmermann Tommy Lee Bychinski R. Perry Kidder Appleton/Green Bay Charlie & Mike Kearns Paul LeSage 1996 Ed Hinshaw Howard Gernetzke Jack Severson Retired Broadcaster Terry Shockley 2010 John McCullough Bernie Strachota Milwaukee Shockley Group Inc. Mike Gousha John Laabs DeBary, FL 1997 Bruce Grassman Earle Terry Bill Hurwitz Rosa B. Evans Bill Haig John Hoffland WZTI-AM/ Jill Sommers Larry Clark Andy Spheeris WLDB-FM/WLUM-FM WISC-TV/TVW 2011 Milwaukee Madison 1998 Eddie Doucette Laurin Jorstad Jean Gitz Bassett Jim Wulliman Terry Kelly LeRoy Wolniakowski R. Perry Kidder Scott M. Trentadue Howard Emich Mark Zelich Retired Broadcaster Retired Broadcaster Jim Tomlin 2012 Hilbert Lake Mills Greg Bell Jill Geisler 1999 Howard Dahl Roger Utnehmer Woods O. Dreyfus Jack Lee Doug Kiel Roger Utnehmer Joe Dorsey Joe Laughlin Terry Shockley Kiel Media Group LLC DoorCountyDailyNews.com Scottsdale, AZ Sturgeon Bay 2000 2013 Dave Carlson Scott M. Trentadue Duke Wright Larry Busse Duke Wright William T. Evjue Bill Vancil Midwest Communications Dr. Ruane Hill Karl F. Schmidt Green Bay
14 Wisconsin Broadcaster Report Walker Broadcast Management Institute Adds 6 More Graduates he 2013 Walker Broadcast Management Institute, Class of 2005 Theresa Timm, Family Radio Theld May 14-16, was a success with 23 broad- Scott Chorski, WKBT-TV Corri Moran, Family Radio casters taking part. The Institute - the first of its kind Jason Effinger, WMTV-TV, WEAU-TV Linda Baun, WBA sponsored by a State Broadcasters Association, was Steve Scadden, WISC-TV Mary Anne Drewek, Woodward Communications Don Grassman, Results Broadcasting held on the campus of the University of Wisconsin-Mad- Class of 2006 ison in conjunction with the UW School of Business. Class of 2010 We are proud to have 6 more graduates this year Steve Brown, Woodward Communications Mike Kornemann, Madison Magazine from the 3-year module, bringing our total number of Randy Hawke, Mid-West Family Radio Colin Benedict, WISC-TV graduates up to 97, since the Institute began in 1998. John Hunt, Mid-West Family Radio Susie Taylor, Channel 3000 This year’s 3-day Management Institute spent full Kevin Kavanaugh, Family Radio Ty Shea, WISC-TV Al Lancaster, WSAW-TV days on the following topics: Financial Management for Sandi Schmidt, Woodward Communications Kristy Nix, Family Radio Greg Lawrence, Woodward Communications Broadcasters, Strategic Thinking for Change Agents John “Sly” Sylvester, Mid-West Family Radio – How to do More with Less, and How to Work More John Wanie, Woodward Communications Class of 2011 Effectively with People. Kevin Ruppert, WISC-TV, Madison Class of 2007 Tuesday night the group enjoyed a casual dinner Paul Layendecker, Mid-West Family Radio out at nearby Porto Bella. On Wednesday evening, at- Nan Blom Roach, WISC-TV Bob Buchholtz, Mid-West Family Radio tendees, along with a few guests from the WBA Boards, Tim Bremel, WCLO/WJVL Class of 2012 enjoyed a Reception and Dinner at the UW’s State- Joe Calgaro, Woodward Communications Don Rosen, WRJN/WEZY Jill Shiroma, WISC-TV of-the-Art Fluno Center, followed by a presentation by Ken Scott, WCLO/WJVL Eric Voight, Results Broadcasting Charles Franklin, founder of PollsandVotes.com and Jeff VerVoort, WISC-TV Dave Edwards, Woodward Communications Professor of Political Science at UW-Madison. Charles Tom Yunt, Woodward Communications Steve Fisher, Woodward Communications spoke on “Lessons of the 2012 Election Campaigns” Pam Jahnke, Mid-West Family Broadcasting Class of 2008 As always, a special highlight of the event was when this Rex Charger, Mid-West Family Broadcasting JD Garfield, Mid-West Family Broadcasting year’s Institutes graduates of the 3-year module were Joe Daguanno, Mid-West Family Radio Jim Leach, Mid-West Family Broadcasting also recognized with the traditional leather briefcase. Dave Doetsch, Mid-West Family Radio Jen O’Brien, Mid-West Family Broadcasting The 2014 Walker Broadcast Management Institute Glen Gardner, Mid-West Family Radio Jean Taylor, Mid-West Family Broadcasting will be held May 13-15. We’d love to see you there. Jim Gifford, Mid-West Family Radio Howard Gloede, Mid-West Family Broadcasting Brian Michaels, Family Radio Class of 2000 John Huff, KWWL-TV Geoff Shields, WMTV-TV Bridget Breen, KTIV-TV Mary Jo Berner, WERL/WRJO Rick Trautschold, Mid-West Family Radio Tom Bier, WISC-TV Dave Booth, WXOW-TV John Laabs, WBA Class of 2009 Jeff Thelen, WSAW-TV Bob Miller, WKOW-TV/Discover Mediaworks Cindy Taerud-Forkes, WKBT-TV La Crosse Class of 2013 David Sanks, WISC-TV Amy Ziebell, Mid-West Family Radio Jill Sommer, WISC-TV Sandy Shockley, Shockley Communications Ritchie Baumann, Mid-West Family Radio Evan Stanek, Woodward Communications Terry Shockley, Shockley Communications Jason McCutchin, Mid-West Family Radio Mike Kemmeter, Woodward Communications Tom Walker, Mid-West Family Radio Len Clark, Learfield Communications Cedric Friesen, Family Radio/La Crosse Jen Winiger, Madison Magazine Sue Ramsett, WSAW-TV Wausau Ed Kral, WSJV-TV (Quincy) Scott Huber, WSUX Radio Class of 2001 Bruce Briney, WKOW-TV Ken Beno, Lake Land College Leonard Charles, WISC-TV Class of 2002 Wilfred Tremblay, WSUW-FM Class of 2003 Greg Bell, Woodward Communications Bob Dailey, WCLO/WJVL James Hodges, WBKV/WBWI Brian Howell, Madison Magazine Dayton Kane, Woodward Communications Michelle Vetterkind, WBA Jolene Neis, Mid-West Family Radio Pat O’Neill, Mid-West Family Radio Kelly Radandt, Woodward Communications Scott Robert Shaw, Family Radio George Smith, WSUP-FM Ted Waldbillig, Mid-West Family Radio Class of 2004 Dave Black, WSUM-FM Carmelyn Daley, WISC-TV Tim Etes, WRJN/WEZY We would like to extend our deepest appreciation to the estate of William R. Walker which Steve Lavin, WEAU-TV,WBAY-TV Scott Lopas, WTKM AM/FM graciously donated funds to endow the WBA Foundation Management Institute. Barb Renbarger, WEAU-TV The gift is the largest single contribution ever received by the Foundation.
June 2013 15 WBA Awards Gala . . A Night To Remember
A record number of 350 broadcasters and guests attended the WBA’s Awards for Excellence Gala, which took place Saturday evening, May 4th at the Alliant Energy Center - Exhibition Hall. A special thank you to the following for helping make the event a success:
SPONSOR Wisconsin Army National Guard
MASTER OF CEREMONIES Michelle Vetterkind, WBA President & CEO Dean Maytag, WBA Chair, WISN-TV, Milwaukee
PRESENTERS (Representing 2011 Station of the Year Winners) Kristen Elicerio & Mike Thompson, WKBT-TV Charlotte Deleste & Rob Starbuck, WISC-TV Brad Hicks & Mary Stocker Smith, WITI-TV Nancy Douglass & Dave Michaels WLKG-FM John Jordan & Len Nelson, WAPL-FM Bill Hurwitz & Michelle Rutkowski, WLUM-FM John Moser & Craig Warmbold, WBEV-AM Dave Edwards & Mike Kemmeter, WHBY-AM Erik Bilstad & John Mercure, WTMJ-AM Video Montage & Technical Support Andy Garcia Productions Studio Gear
The Man with the Golden Voice Lindsay Wood Davis, Broadcast Management Strategies
Photos Tom Allen, WKOW-TV Kelly Radandt, Woodward Communications Rick Jowett, WBA Photographer
WBA Awards Committee Tom Bier, WISC-TV Joe Daguanno, Mid-West Family Broadcasting Lindsay Wood Davis, Broadcast Management Strategies Nancy Douglass, WLKG-FM Andrew Felix, WEAU-TV Kyle Geissler, WISC-TV Scott Robert Shaw, Family Radio Group A Dapper Gentleman & 3 Lovely Ladies Bob Miller, Mayor of Monona Linda Baun, WBA Vice President Liz Boyd, WBA NCSA/PEP Coordinator Mandy Endicott, WBA Administrative Assistant
16 Wisconsin Broadcaster 2012 News Operation of the Year Award Winners Television
LARGE MARKET MEDIUM MARKET SMALL MARKET WTMJ-TV, Milwaukee WLUK-TV, Green Bay WKBT-TV, La Crosse News and Talk Radio
LARGE MARKET MEDIUM MARKET SMALL MARKET WTMJ-AM, Milwaukee WTAQ-AM, Green Bay WACD-FM, Antigo 2012 Station of the Year Award Winners Television
LARGE MARKET MEDIUM MARKET SMALL MARKET WTMJ-TV Milwaukee WISC-TV, Madison WKBT-TV, La Crosse Music Radio
LARGE MARKET MEDIUM MARKET SMALL MARKET WLUM-FM, Milwaukee WAPL-FM, Appleton WLKG-FM, Lake Geneva
June 2013 17 2012 Station of the Year Award Winners Continued News and Talk Radio
LARGE MARKET MEDIUM MARKET SMALL MARKET WTMJ-AM, Milwaukee WTAQ-AM, Green Bay WHYB-FM, Marinette 2012 WBA Television Award Winners Large Market Television SPORTS REPORTING SPOT NEWS 1st Place: WDJT-TV, Packers Ball Call – Clueless 1st Place: WTMJ-TV, Temple Massacre in Seattle (compilation of 11 hours of wall-to-wall 2nd Place: WITI-TV, “Won’t Be Blindsided” breaking news coverage) 3rd Place: WISN-TV, Bielema Leaves Badgers 2nd Place: WISN-TV, Sikh Temple Shooting SPORTSCAST 3rd Place: WTMJ-TV, House Explosion 1st Place: WITI-TV, Tom Pipines MORNING NEWSCAST 2nd Place: WDJT-TV, Kevin Holden CBS 58 Sports 1st Place: WTMJ-TV, Live at Daybreak – Composite Shooting Spree at Spa 3rd Place: WISN-TV, Needles 2nd Place: WDJT-TV, CBS 58 Morning News – BEST USE OF SPORTS VIDEO August 6, 2012 1st Place: WITI-TV, “Dartball” 3rd Place: WISN-TV, Sikh Temple Shooting: Day 2nd Place: WISN-TV, Golf Course Photographer After 3rd Place: WITI-TV, “Cyclocross” EVENING NEWSCAST WEATHERCAST 1st Place: WTMJ-TV, Live at 10 – Temple 1st Place: WISN-TV, Sally Severson Massacre 2nd Place: WITI-TV, Vince Condella 2nd Place: WISN-TV, Azana Salon Shooting 3rd Place: WISN-TV, Mark Baden 3rd Place: WITI-TV, WITI Evening Newscast – SIGNIFICANT COMMUNITY IMPACT August 5, 2012, 9 PM 1st Place: WITI-TV, “Tragedy at Sandy Hook” NEWS WRITING 2nd Place: WTMJ-TV, TODAY’S TMJ4 Community 1st Place: WISN-TV, Driver Fan Baby Shower 2nd Place: WITI-TV, WITI - “Furry Flight for Life” 3rd Place: WISN-TV, Hunger Task Force 3rd Place: WTMJ-TV, Lindsey Morone (compilation) SPECIALTY PROGRAMMING HARD NEWS/INVESTIGATIVE 1st Place: WMVS-TV, Field of Honor 1st Place: WTMJ-TV, Milwaukee Parking Meter 2nd Place: WISN-TV, Senate Debate Mess (series on investigative reports) 3rd Place: WITI-TV, “300 Miles of Gravel” 2nd Place: WTMJ-TV, Helpless: Why Restraining EDITORIAL/COMMENTARY Orders Don’t Work 1st Place: WITI-TV, Ted’s Take #1 3rd Place: WITI-TV, “Boy in the Box” 2nd Place: WTMJ TV, What’s Hot? SERIES OR DOCUMENTARY 3rd Place: WITI-TV, WITI - Editorial/Commentary - 1st Place: WMVS-TV, Return to Pearl Ted’s Take #2 2nd Place: WITI-TV, “The Confidence Man” PROMOTIONAL ANNOUNCEMENT 3rd Place: WISN-TV, Katie’s Gift 1st Place: WISN-TV, Leading Image Campaign FEATURE 2nd Place: WTMJ-TV, JOHN MALAN’S GARAGE 1st Place: WTMJ-TV, Dad Delivers Miracle 3rd Place: WITI-TV, “Evenings” 2nd Place: WITI-TV, “No White Flags” PUBLIC SERVICE ANNOUNCEMENT 3rd Place: WITI-TV, “Skiing Past Impossible” 1st Place: WTMJ-TV, TODAY’s TMJ4 Community LIVE ON-SCENE REPORTING Baby Shower 1st Place: WTMJ-TV, Charles Benson Compilation 2nd Place: WISN-TV, Wheeling for Healing 2nd Place: WISN-TV, Colleen Henry 3rd Place: WTMJ-TV, Fight for Air Climb 3rd Place: WTMJ-TV, Tom Murray Compilation BEST COMMERCIAL BEST CONTINUING COVERAGE 1st Place: WTMJ-TV, Coach USA O’Hare 1st Place: WTMJ-TV, Shooting Spree at the Spa 2nd Place: WISN-TV, Operation Football 2nd Place: WISN-TV, Sikh Temple Shooting 3rd Place: WISN-TV, A-List 3rd Place: WITI-TV, “On the Trail with Paul Ryan” ELECTION COVERAGE BEST USE OF NEWS VIDEO 1st Place: WISN-TV, WISN Election Coverage 1st Place: WISN-TV, Stealth Mission 2nd Place: WITI-TV, You Decide 2012 2nd Place: WITI-TV, “The Snow Sculptor” 3rd Place: WTMJ-TV, ELECTION COVERAGE: 3rd Place: WISN-TV, 5 Alarm Fire TODAY’S TMJ4 compilation 18 Wisconsin Broadcaster SIGNIFICANT COMMUNITY IMPACT Medium Market Television 1st Place: WMTV-TV, NBC 15’s Share Your SPOT NEWS Holidays 2012 1st Place: WLUK-TV, Fishermen Rescued from 2nd Place: WISC-TV, Koats for Kids 2012 the Fox River 3rd Place: WHA-TV, Fact Check 101 2nd Place: WMTV-TV, Porchlight SPECIALTY PROGRAMMING 3rd Place: WBAY-TV, Green Bay Water Main 1st Place: WISC-TV, Paul Ryan’s Rise Break 2nd Place: WBAY-TV, Action 2 Sports Draft Special MORNING NEWSCAST 3rd Place: WBAY-TV, Donald Driver Welcome 1st Place: WKOW-TV, Wake Up Wisconsin – Home December 20, 2012 EDITORIAL/COMMENTARY 2nd Place: WLUK-TV, Good Day Wisconsin 1st Place: WISC-TV, GOP Power Play 3rd Place: WKOW-TV, Wake Up Wisconsin – 2nd Place: WISC-TV, Am I My Brother’s Keeper? December 10, 2012 PROMOTIONAL ANNOUNCEMENT EVENING NEWSCAST 1st Place: WISC-TV, WISC Image Campaign – 1st Place: WMTV-TV, Sikh Temple Shooting “Family Owned. Wisconsin’s Own” 2nd Place: WGBA-TV, Terror at the Temple 2nd Place: WKOW-TV, Dancing with the Stars: 3rd Place: WLUK-TV, Fox 11 News at Five – Backstage Pass December 20, 2012 3rd Place: WGBA-TV, Weather on the 6’s NEWS WRITING PUBLIC SERVICE ANNOUNCEMENT 1st Place: WISC-TV, Lexia’s Lens 1st Place: WKOW-TV, We Can All Be Santa 2nd Place: WISC-TV, Living with EB 2nd Place: WISC-TV, Gio’s Garden 3rd Place: WMTV-TV, Taken Too Soon 3rd Place: WKOW-TV, Haunted Hustle HARD NEWS/INVESTIGATIVE BEST COMMERCIAL 1st Place: WLUK-TV, State Awards Millions in 1st Place: WLUK-TV, Renard’s Cheese Commercial Bonuses 2nd Place: WMTV-TV, VARC – Assembly and 2nd Place: WISC-TV, Policing the Pumps Packaging HD 3rd Place: WMTV-TV, Deadly Glance 3rd Place: WKOW-TV, Camera Company SERIES OR DOCUMENTARY Powershot 1st Place: WMTV-TV, Surviving the Storm ELECTION COVERAGE 2nd Place: WHA-TV, What’s on Your Mind, Wisconsin 1st Place: WISC-TV, Campaign 2012 3rd Place: WISC-TV, Panhandling Payoff 2nd Place: WHA-TV, 2012 Election Coverage FEATURE Overview 1st Place: WISC-TV, Skylar Stecker Can Sing 3rd Place: WBAY-TV, Your Voice, Your Vote 2nd Place: WMTV-TV, Little Kennedy’s Cancer Talk Election Special Composite 3rd Place: WKOW-TV, Biebs Meets Ally LIVE ON-SCENE REPORTING Small Market Television 1st Place: WLUK-TV, 1157th Leaves for Training SPOT NEWS Camp 1st Place: WEAU-TV, Bullets on Brackett 2nd Place: WMTV-TV, Chris Woodard 2nd Place: WSAW-TV, Abbotsford Fallen Firefighter 3rd Place: WMTV-TV, Leigh Mills 3rd Place: WAOW-TV, Wausau Area Tornado BEST CONTINUING COVERAGE MORNING NEWSCAST 1st Place: WKOW-TV, Child Abuse Case 1st Place: WEAU-TV, WEAU 13 News Sunrise – 2nd Place: WLUK-TV, Walker Recall February 29 3rd Place: WBAY-TV, Sikh Temple Shooting 2nd Place: WKBT-TV, News 8 This Morning: Coverage Sara Hougom Arrests BEST USE OF NEWS VIDEO 3rd Place: WKBT-TV, News 8 This Morning: 1st Place: WLUK-TV, Packers Buggy Treks to Tornado Anniversary Lambeau Field EVENING NEWSCAST 2nd Place: WKOW-TV, EMS Tactical Training 1st Place: WKBT-TV, News 8 at 5: Tornado 3rd Place: WLUK-TV, Unique Carillon Concert Anniversary SPORTS REPORTING 2nd Place: WSAW-TV, NewsChannel 7 at 6 – 1st Place: WLUK-TV, The Packer and the Pippin March 5 2nd Place: WISC-TV, A Coach’s Classroom 3rd Place: WEAU-TV, WEAU 13 News- May 2 10 PM 3rd Place: WKOW-TV, Jordan Kohout NEWS WRITING SPORTSCAST 1st Place: WKBT-TV, Be Better Than the Bullies 1st Place: WLUK-TV, Justin Felder 2nd Place: WKBT-TV, A Cut Above the Rest 2nd Place: WKOW-TV, Sportscast (WKOW) 3rd Place: WEAU-TV, Roundabout Roundup 3rd Place: WMTV-TV, NBC 15 Sports HARD NEWS/INVESTIGATIVE BEST USE OF SPORTS VIDEO 1st Place: WAOW-TV, Cost of Collective Bargaining 1st Place: WLUK-TV, Kenzie Buss Excited for 2nd Place: WKBT-TV, Teen and Prescription Drugs Opportunity at Olympic Trials 3rd Place: WXOW-TV, Bullied 2nd Place: WLUK-TV, Hockey Official Hits Home Ice SERIES OR DOCUMENTARY 3rd Place: WISC-TV, River Valley’s Coach Crook 1st Place: WXOW-TV, Deadly Addiction WEATHERCAST 2nd Place: WXOW-TV, Return to Pearl Harbor 1st Place: WKOW-TV, Brian Olson 3rd Place: WKBT-TV, The Boy and the Bus 2nd Place: WGBA-TV, NBC26 Weather – Cameron FEATURE Moreland 1st Place: WKBT-TV, The Fab Five 3rd Place: WGBA-TV, NBC26 Weather – Brian 2nd Place: WEAU-TV, A Haunting in Wisconsin Niznansky 3rd Place: WKBT-TV, The Amazing Ken Graves
June 2013 19 LIVE ON-SCENE REPORTING 1st Place: WSAW-TV, Amy Pflugshaupt News and Talk Radio 2nd Place: WEAU-TV, Kevin Hurd 3rd Place: WAOW-TV, Dan Griffin Award Winners BEST CONTINUING COVERAGE Large Market Radio 1st Place: WSAW-TV, Missing Woman Mystery SPOT NEWS 2nd Place: WQOW-TV, Sandstorm of Business 1st Place: WTMJ-AM, The Sikh Temple Massacre 3rd Place: WAOW-TV, K-9 Officer 2nd Place: WI Public Radio, Galloway Resignation BEST USE OF NEWS VIDEO Shifts Senate Balance of Power 1st Place: WQOW-TV, Hop to It 3rd Place: WI Public Radio, Sikh Temple Shooting 2nd Place: WKBT-TV, The La Crosse Blue Stars HARD NEWS/INVESTIGATIVE 3rd Place: WAOW-TV, Wandering Wisconsin 1st Place: WUWM-FM, Project Milwaukee: Help Wanted SPORTS REPORTING 2nd Place: WI Public Radio, Red Cliff Tribe 1st Place: WKBT-TV, The Running Man Struggles for Years to Remove DoD 2nd Place: WSAW-TV, A Community of One Barrels from Lake Superior 3rd Place: WXOW-TV, Season of Healing 3rd Place: WTMJ-AM, Combatting Wisconsin’s Drunk Driving Culture SPORTSCAST FEATURE 1st Place: WKBT-TV, News 8 Sports: Rose Bowl 1st Place: WI Public Radio, Barn Dance Coverage 2nd Place: WI Public Radio, Paddleboard Yoga 2nd Place: WKBT-TV, News 8 Sports Comes to Wisconsin 3rd Place: WEAU-TV, Sportscene 13-2 3rd Place: WUWM-FM, Wisconsin Politics Gone Wild BEST USE OF SPORTS VIDEO BEST NEWSCAST 1st Place: WSAW-TV, Stratford Sharp-Shooters 1st Place: WTMJ-AM, Wisconsin’s Morning News 2nd Place: WKBT-TV, Kickin’ Sisters 2nd Place: WUWM-FM, June 6, 2012 Morning 3rd Place: WSAW-TV, Kayak Trials Newscast BEST USE OF AUDIO IN RADIO NEWS WEATHERCAST 1st Place: WTMJ-AM, The Return of the Honor Flight 1st Place: WSAW-TV, Mike Breunling 2nd Place: WUWM-FM, Not Just High School Theater 2nd Place: WKBT-TV, News 8 Meteorologist Bill 3rd Place: WI Public Radio, Marching Band Camp Graul NEWS WRITING 3rd Place: WSAW-TV, Chad Franzen 1st Place: WTMJ-AM, Pits for T*** SIGNIFICANT COMMUNITY IMPACT 2nd Place: WI Public Radio, Mike Simonson 1st Place: WKBT-TV, Don’t Let Your Self Worth be 3rd Place: WI Public Radio, Glen Moberg Defined by Bullies LIVE ON-SCENE REPORTING 2nd Place: WKBT-TV, Steppin’ Out in Pink 1st Place: WTMJ-AM, The Sikh Temple Massacre BEST CONTINUING COVERAGE SPECIALTY PROGRAMMING 1st Place: WI Public Radio, Summer Drought Hits 1st Place: WEAU-TV, WEAU 13 News “The Tall Wisconsin Farms Tower” Documentary 2nd Place: WTMJ-AM, The Azana Spa Shooting 2nd Place: WXOW-TV, Return to the Summit 3rd Place: WI Public Radio, The Fight Over Mining 3rd Place: WKBT-TV, Assignment Education: Laws Back to School BEST RADIO SHOW 1st Place: WTMJ-AM, Mid-Day with Charlie Sykes EDITORIAL/COMMENTARY 2nd Place: WI Public Radio, Joy Cardin Show, 1st Place: WSAW-TV, Political Ad Fact-Check October 5, 2012 2nd Place: WQOW-TV, Let’s Vote On It 3rd Place: WSSP-AM, Bill Michaels 3rd Place: WEAU-TV, WEAU 13 News Editorial BEST INTERVIEW 1st Place: WUWM-FM, Sons of Slain Sikh Temple PROMOTIONAL ANNOUNCEMENT Leader Recall Their Father and His Faith 1st Place: WKBT-TV, It’s Good to Know 2nd Place: WTMJ-AM, A Father Mourns 2nd Place: WSAW-TV, Mobile Eye 7 Promo 3rd Place: WAUK-AM, Tuesdays with Aaron 3rd Place: WKBT-TV, This is the Place Rodgers – September 25, 2012 SPORTSCAST PUBLIC SERVICE ANNOUNCEMENT 1st Place: WTMJ-AM, Wisconsin’s Morning News 1st Place: WSAW-TV, Big Taste PSA Sports 2nd Place: WEAU-TV, St. Joseph Hospital – Live SIGNIFICANT COMMUNITY IMPACT and Laugh 1st Place: WMCS-AM, 1290 WMCS Holiday 3rd Place: WKBT-TV, Tri Quest Promotions – Thanksgiving Bountiful BEST COMMERCIAL Baskets & the Christmas Family Feast 1st Place: WEAU-TV, River Bend Vineyard & 2nd Place: WTMJ-AM, Kids 2 Kids Christmas Winery EDITORIAL/COMMENTARY 2nd Place: WQOW-TV, WQOW Boxx Sanitation 1st Place: WUWM-FM, The End of “Pinktober” Garbage Politics 2nd Place: WUWM-FM, One Man’s Meat is Another 3rd Place: WSAW-TV, Ponsse Man’s Poison ELECTION COVERAGE PROMOTIONAL ANNOUNCEMENT 1st Place: WAOW-TV, WAOW Election Coverage 1st Place: WMCS-AM, Morning Magazine 2nd Place: WEAU-TV, WEAU 13 News Election 2nd Place: WI Public Radio, WPR Pledge Imaging Coverage 3rd Place: WI Public Radio, WPR News and Talk 3rd PlaceWKBT-TV, News 8 Election Coverage Imaging 20 Wisconsin Broadcaster PUBLIC SERVICE ANNOUNCEMENT BEST INTERVIEW 1st Place: WTMJ-AM, You Can Make a Difference - 1st Place: WLFN-AM, WI Governor Scott Walker 1 in 3 Interview with Bob Schmidt 2nd Place: WTMJ-AM, You Can Make a Difference 2nd Place: WLFN-AM, Harry Smith Interview with – 1 in 4 Bob Schmidt BEST COMMERCIAL 3rd Place: WLIP-AM, WLIP’s Lenny Palmer 1st Place: WSSP-AM, Medical Diagnostic Imaging Interviews Joe Kexel Libertarian – “It’s Jim” Candidate for Wisconsin US Senator 2nd Place: WSSP-AM, Custom Craft Environmental SPORTSCAST – “Problem Solver” 1st Place: WHBY-AM, WHBY Morning Sports, 3rd Place: WMCS-AM, Community Financial December 31 Service Center 2nd Place: WHBL-AM, Morning Sports, 12/4/12 BEST HUMOROUS COMMERCIAL 3rd Place: WHBY-AM, WHBY Noon Sports (10/23, 1st Place: WSSP-AM, Get to Know Bank of 11/15, 12/12) England…England, Arkansas BEST SPORTS PLAY-BY-PLAY 2nd Place: WTMJ-AM, St. Louis Ink Blots 1st Place: WSCO-AM, High School Football 3rd Place: WTMJ-AM, A State of MINE Xavier vs. Freedom MOST ENTERTAINING CLIENT- 2nd Place: WTAQ-AM, WNFL Play-by-Play RECORDED COMMERCIAL 3rd Place: WSCO-AM, D.C. Everest at Kimberly 1st Place: WSSP-AM, Pull His Weight Football 2nd Place: WSSP-AM, The Poker Whisperer SIGNIFICANT COMMUNITY IMPACT ELECTION COVERAGE 1st Place: WCLO-AM, WCLO’s Ringing & 1st Place: WTMJ-AM, Red White and Blue Bringing Election Coverage 2nd Place: WHBL-AM, Fundraiser for Families of 2nd Place: WUWM-FM, 2012 – Year of Elections Children with Cancer 3rd Place: WI Public Radio, Wisconsin Public Radio 3rd Place: WRJN-AM, Work Search Monday 2012 Election Coverage SPECIALTY PROGRAMMING 1st Place: WTAQ-AM, 2012 GOP U.S. Senate Medium Market Radio Debate SPOT NEWS 2nd Place: WHBY-AM, Philcast Dog Show 1st Place: WCLO-AM, Paul Ryan Sendoff Protest 3rd Place: WHWC-FM, Clear Vision Town Hall 2nd Place: WHBY-AM, Clintonville Booms Meeting and 88.3 3rd Place: WCLO-AM, Romney Watch EDITORIAL/COMMENTARY HARD NEWS/INVESTIGATIVE 1st Place: WLFN-AM, Ribbon Generation 1st Place: WRJN-AM, The Black and White of 2nd Place: WTAQ-AM, Code Red Hiring Cops 3rd Place: WOSH-AM, My Two Cents – Why We 2nd Place: WFDL-FM, To Cop a Plea Play the Games 3rd Place: WAYY-AM, School Safety PROMOTIONAL ANNOUNCEMENT FEATURE 1st Place: WTAQ-AM, Packer Refs 1st Place: WIZM-AM, Brad Scream Voicer 5-8-12 2nd Place: WCLO-AM, Gordie Boucher Big Buck 2nd Place: WIZM-AM, Brad’s Desk 11-26 Gilda Promotion 3rd Place: WHBY-AM, Week 8 Driver 10-28-2012 3rd Place: WTAQ-AM, Wheels in Motion BEST NEWSCAST PUBLIC SERVICE ANNOUNCEMENT 1st Place: WTAQ-AM, 7 a.m. News 1st Place: WTAQ-AM, YMCA Strong Kids 2nd Place: WOSH-AM, The WOSH Morning News 2nd Place: WHBY-AM, Emergency Shelter of the Focus Fox Valley Gala 2012 3rd Place: WSAU-FM, Chris Conley Newscast 3rd Place: WCLO-AM, Community Foundation BEST USE OF AUDIO IN RADIO NEWS BEST COMMERCIAL 1st Place: WHBL-AM, Shooting at Walmart 1st Place: WSAU-FM, Papa Brats 2nd Place: WCLO-AM, Rock County Law 2nd Place: WSCO-AM, Northside True Value – First Enforcement Memorial Snowstorm 3rd Place: WCLO-AM, Paul Ryan Sendoff Protest 3rd Place: WHBY-AM, Go Wild with Birds NEWS WRITING Sunflower Saturday 1st Place: WTAQ-AM, Black Sunday BEST HUMOROUS COMMERCIAL 2nd Place: WFDL-AM, Wounded Warrior 1st Place: WRJN-AM, Mario’s Italian Sports Bar & 3rd Place: WTAQ-AM, Denny’s Cook Arrested Restaurant – Marry It LIVE ON-SCENE REPORTING 2nd Place: WIZM-AM, Deans Satellite-Free 1st Place: WFDL-AM, Fire Destroys Dream Kindle 2nd Place: WHBY-AM, Paul Ryan Town Hall Meeting 3rd Place: WCLO-AM, Addie Water Man 3rd Place: WTAQ-AM, Grand Chute Homicide MOST ENTERTAINING CLIENT- BEST CONTINUING COVERAGE RECORDED COMMERCIAL 1st Place: WHBY-AM, Clintonville Booms 1st Place: WIZM-AM, Clara Fields – I Like to 2nd Place: WTAQ-AM, Oneida Seven Generations Learn 3rd Place: WTAQ-AM, Supper Clubs 2nd Place: WHBY-AM, FVTC Job Search Minute #3 BEST RADIO SHOW (60-80 PCT OF JOBS) 1st Place: WSAU-FM, The WSAU Wisconsin 3rd Place: WTAQ-AM, Apex Best Furnace Morning News ELECTION COVERAGE 2nd Place: WHLA-FM, Newsmakers: Historic 1st Place: WHLA-FM, Newsmakers: Elections Preservation 2012 3rd Place: WTAQ-AM, Mike, Matt and the Morning 2nd Place: WTAQ-AM, 2012 Election Coverage News 3rd Place: WHBY-AM, WHBY Election 2012 June 2013 21 EDITORIAL/COMMENTARY Small Market Radio 1st Place: WBDK-FM, Letters to Santa SPOT NEWS 2nd Place: WBDK-FM, Eyesores Need to be 1st Place: WACD-FM, Antigo Marijuana Story Cleaned Up HARD NEWS/INVESTIGATIVE 3rd Place: WATW-AM, Jim Coursolle Editorial 1st Place: WHYB-FM, M&M Area Drug Problem Comments, March 20-March 30, 2012 2nd Place: WHYB-FM, Snow Removal Costs PROMOTIONAL ANNOUNCEMENT 3rd Place: WWIS-FM, Rustic Mill Arsonist Arrested 1st Place: WTCH-AM, The History of Listening FEATURE 2nd Place: WTCH-AM, Farm Programming 1st Place: WTCH-AM, Buss’s Dream Swim 3rd Place: WWIS-FM, Red Pen Radio Shop 2nd Place: WWIS-FM, BRF Football Intro vs. BEST COMMERCIAL Nekoosa, Three is a Magic Number 1st Place: WHYB-FM, Good Stuff Bar and Grill 3rd Place: WERL-AM, Wisconsin State Cow Chip 2nd Place: WACD-FM, Heartbreakers Blue and Gill Throw 3rd Place: WHYB-FM, Porterfield Country Music BEST NEWSCAST Festival 1st Place: WTCH-AM, WTCH Newscast, 7/27/12 BEST HUMOROUS COMMERCIAL 2nd Place: WHYB-FM, Evening News, 9/11/12 1st Place: WHYB-FM, Pit Stop Quick Lube 3rd Place: WERL-AM, Bruce Marcus – Best 2nd Place: WFAW-AM, Klement Towing & Recovery Newscast #1 - Zombies BEST USE OF AUDIO IN RADIO NEWS 3rd Place: WTCH-AM, Charlie’s Country Market – 1st Place: WBDK-FM, Emergency Landing Audio “Slippery Sam’s” Released MOST ENTERTAINING CLIENT- 2nd Place: WERL-AM, After Thanksgiving Sales 2012 RECORDED COMMERCIAL 3rd Place: WERL-AM, Missing Sayner Woman – 1st Place: WTCH-AM, Salon 2140 – “Happy Holidays” Sandra Schinke 2nd Place: WHYB-FM, Forgotten Fire Winery Holiday NEWS WRITING 3rd Place: WHYB-FM, Valenta Family Dental 1st Place: WACD-FM, Madikwe Choir Visits ELECTION COVERAGE Wisconsin 1st Place: WERL-AM, Election Night 2012 2nd Place: WHYB-FM, FNT Building 2nd Place: WACD-FM, Country 106, 3rd Place: WHYB-FM, Train Quiet Zone WACD 2012 Election Coverage LIVE ON-SCENE REPORTING 3rd Place: WFAW-AM, WFAW Recall 1st Place: WTCH-AM, College Signing Day at Election 13th Senate Candidates Debate Shawano 2nd Place: WERL-AM, Three Lakes Veterans Day Parade Music Radio Award Winners 3rd Place: WERL-AM, Milwaukee Sikh Temple Shooting Large Market Radio BEST CONTINUING COVERAGE BEST MORNING SHOW (5AM-9AM) 1st Place: WRNC-FM, Northwestern Wisconsin 1st Place: WJQM-FM, Fish in the Morning Grapples with Flooding Aftermath 2nd Place: WHQG-FM, Bob and Brian 102.9 The 2nd Place: WACD-FM, Langlade County Drug Bust Hog BEST RADIO SHOW 3rd Place: WWQM-FM, Candy and Potter 1st Place: WTCH-AM, The WTCH Afternoon Show BEST RADIO SHOW (9AM-5AM) with Eric Westphal 1st Place: WRNW-FM, Riggs Random Radio Show 2nd Place: WATK-AM, WATK AM 900 Arby’s 2nd Place: WLDB-FM, Julie Davidson Mid-Days Breakfast Club B93.3 BEST INTERVIEW 3rd Place: WJQM-FM, The Throwback Lunch 1st Place: WPDR-AM, Interview of Author & Artist INFORMATION BLOCK James McPherson 1st Place: WJQM-FM, Trash with Ash 2nd Place: WERL-AM, Tommy Thompson Interview 2nd Place: WYMS-FM, Radio Milwaukee Film 3rd Place: WPDR-AM, Interview with Tyler Cross at Festival Insider Columbia County Fair 3rd Place: WLDB-FM, B93.3 Jane and CV and SPORTSCAST Barry White Traffic with David Brooks 1st Place: WWIS-FM, Monday Morning SIGNIFICANT COMMUNITY IMPACT Quarterback Interviews 1st Place: WJQM-FM, 12 Days of Giving 2nd Place: WTCH-AM, WTCH Sportscast 2nd Place: WWQM-FM, Hole in the Wall Tour BEST SPORTS PLAY-BY-PLAY 3rd Place: WRNW-FM, 2012 Make-A-Wish 1st Place: WHYB-FM, Menominee vs. Clare Radiothon presented by Kessler’s 11/8/12 Diamonds 2nd Place: WERL-AM, Northland Pines Football BEST USE OF AUDIO (NON-NEWS) Playoff 1st Place: WLUM-FM, Leave Kristen Alone! 3rd Place: WWIS-FM, BRF vs. Nekoosa 2nd Place: WJQM-FM, The Third Wheel Quarterfinal FB Game-Winning Drive 3rd Place: WRNW-FM, Green Bay Packer Style SIGNIFICANT COMMUNITY IMPACT – Gangnam Style Parody by Jesse 1st Place: WWIS-FM, VFW Unmet Needs Mitchell SPECIALTY PROGRAMMING PROMOTIONAL ANNOUNCEMENT 1st Place: WHYB-FM, Our Town 5/31/12 1st Place: WZEE-FM, Z-104 Real Housepets of 2nd Place: WRNC-FM, WRNC Radio Special on Dane County Middle School 2nd Place: WLUM-FM, Socktober with the 3rd Place: WWIS-FM, 4th of July from Sea to Red Hot Chili Peppers Shining Sea 3rd Place: WWQM-FM, Gambling for Gift Cards
22 Wisconsin Broadcaster PUBLIC SERVICE ANNOUNCEMENT Medium Market Radio 1st Place: WLUM-FM, Rock the Green Eco BEST MORNING SHOW (5AM-9AM) Festival 1st Place: WAXX-FM, Alex and Cora on WAXX 2nd Place: WWQM-FM, This is Why We Do It 104.5 3rd Place: WLDB-FM, Liver Foundation Walk 2nd Place: WKSZ-FM, Doug & Mary in the BEST COMMERCIAL Morning 1st Place: WKLH-FM, Milwaukee Brewing 3rd Place: WQRB-FM, Mike McKay & Donuts Company – Louie’s Demise BEST RADIO SHOW (9AM-5AM) 2nd Place: WWQM-FM, S & R Remodeling Random 1st Place: WIXX-FM, The Jake Kelly Show Scribbles 2nd Place: WDEZ-FM, The Duke Ranch with Joe 3rd Place: WMGN-FM, Rogers Memorial Hospital Cassady Dr. R. OCD 4 3rd Place: WOZZ-FM, Terry Stevens on Rock BEST HUMOROUS COMMERCIAL 94.7 1st Place: WLUM-FM, Hall Volkswagon – It’s Hall INFORMATION BLOCK Good 1st Place: WAPL-FM, You Can’t Make It Up File: 2nd Place: WMYX—FM, Fast Track – “Wipe Priorities Away” 2nd Place: WBCV-FM, Chickens in the News 3rd Place: WLDB-FM, Your Fortune in Frosting 3rd Place: WGTD-FM, WGTD Morning Show: “Hurricane Sandy and Its Impact On MOST ENTERTAINING CLIENT- Families” RECORDED COMMERCIAL SIGNIFICANT COMMUNITY IMPACT 1st Place: WMHX-FM, Not in Kansas Anymore 1st Place: WGTD-FM, Soldier, Come Home: 2nd Place: WMYX-FM, Images by Camela A Civil War Story – The WGTD Radio 3rd Place: WOLX-FM, The Sound of a California Theater and The Civil War Museum of Closet Kenosha BEST ARTIST INTERVIEW 2nd Place: WYTE-FM, CMN Radiothon 2012 1st Place: WLUM-FM, Krist Novoselic of Nirvana Montage 2nd Place: WYMS-FM, Studio Milwaukee – 3rd Place: WKSZ-FM, Bras Across the Fox Band of Horses Interview BEST USE OF AUDIO (NON-NEWS) 3rd Place: WLDB-FM, B93.3 Jane and CV Best 1st Place: WAPL-FM, Every Ref is Fake Interview with John Tesh 2nd Place: WKBH-FM, Sound of Space 3rd Place: WXMM-FM, Firby Fight BEST STATION EVENT PROMO PROMOTIONAL ANNOUNCEMENT 1st Place: WYMS-FM, WBA 88Nine Station Event 1st Place: WIFC-FM, Dells Promo 2012 Promo – Soundbites 2012 2nd Place: WAPL-FM, Wheel of Christmas Wonder 2nd Place: WKLH-FM, KLH Sticky Fingers Promo 3rd Place: WAPL-FM, Buds and Bud 3rd Place: WXSS-FM, State Fair Promo PUBLIC SERVICE ANNOUNCEMENT BEST STATION PROMO 1st Place: WAPL-FM, WAPL Rock for Kids 1st Place: WJJO-FM, Direct TV Parody – Pocket Radiothon Dial 2nd Place: WAPL-FM, Octoberfest/Septemberfest 2nd Place: WLDB-FM, I Love the 80’s Weekend – 3rd Place: WOZZ-FM, Rock 94.7’s Rockin’ for Pets Mother’s Day BEST COMMERCIAL 3rd Place: WKLH-FM, KLH C Section Promo 1st Place: WXMM-FM, Oshkosh Speedzone BEST CLIENT EVENT PROMO Season Opener 1st Place: WRIT-FM, Beaches Pre-Promo 2nd Place: WBCV-FM, The Bottle Stop 2nd Place: WIBA-FM, Noodles & Company 3rd Place: WBCV-FM, Timberline Archery “Beethoven’s Last Bite” BEST HUMOROUS COMMERCIAL 3rd Place: WLDB-FM, How to Train Your Dragon 1st Place: WBCV-FM, Marshfield Scrap Weekend 2nd Place: WIXX-FM, Lay-Z-Boy Furniture Gallery – BEST ORIGINAL FEATURE Father’s Day 1st Place: WLUM-FM, Who’s More Sheboygan? 3rd Place: WZOR-FM, Colourbox – Santa Piercings The Hopper MOST ENTERTAINING CLIENT- 2nd Place: WRNW-FM, The Spoiler – RECORDED COMMERCIAL Batman: The Dark Knight Rises 1st Place: WIXX-FM, Denmark State Bank – Jill & 3rd Place: WYMS-FM, Overcoming Hearing Loss – Toby Show A Mother and Daughter’s Bond 2nd Place: WDEZ-FM, Roger Kreager Insurance BEST LIVE ON-SITE BROADCAST “Hunting Season” REMOTE 3rd Place: WFDL-FM, Santa Robbie 1st Place: WWQM-FM, Hole in the Wall BEST ARTIST INTERVIEW Tour Live Broadcast 1st Place: WTCX-FM, Gregg Owens with Rod 2nd Place: WMYX-FM, Stuff the Bus Argent of the Zombies 3rd Place: WLUM-FM, Lollapalooza 2012 2nd Place: WIFC-FM, Kallaway on the Rise BEST SPECIALTY PROGRAMMING Interviews Peter Frampton 1st Place: WLUM-FM, A Very Weiland 3rd Place: WIFC-FM, Belky Casey Abrams Christmas Interview ELECTION COVERAGE BEST STATION EVENT PROMO 1st Place: WYMS-FM, Voting Compilation Final 1st Place: WZOR-FM, Extreme Razor Fan Concert 2nd Place: WLUM-FM, Decision 2012 2nd Place: WIFC-FM, 80s for a cause 2012 3rd Place: WKLH-FM, 2012 Election Parody – The 3rd Place: WAPL-FM, Rick and Len’s Two Putz Golf Morning KLH Classic
June 2013 23 BEST STATION MUSICAL PROMO BEST HUMOROUS COMMERCIAL 1st Place: WEMI-FM, Why Do You Listen - WEMI 1st Place: WXRO-FM, Looney Tunes Dodge 2nd Place: WIXX-FM, Grand Central Station – County Fair $10K Rap Promo 2nd Place: WDUX-FM, Neuville Chrysler Used Car 3rd Place: WOZZ-FM, Scary Terry’s Saturday Salesman Nightmare Promo 3rd Place: WGLR-FM. Jodens Dangers BEST CLIENT EVENT PROMO MOST ENTERTAINING CLIENT- 1st Place: WZOR-FM, Rock Fest 2012 RECORDED COMMERCIAL 2nd Place: WKSZ-FM, Free Money Hugs 1st Place: WLKG-FM, Popeye’s “St. Patty’s Day” 3rd Place: WAPL-FM, Green Bay Gamblers 80’s 2nd Place: WXRO-FM, Doctor Jay and Doctor Night Tom’s Doctored Christmas Carol BEST ORIGINAL FEATURE 3rd Place: WGLR-FM, Collision Specialists Post 1st Place: WOZZ-FM, Rock 94.7 Live from the Election Basement Concert Series BEST ARTIST INTERVIEW 2nd Place: WIXX-FM, “Replacement DJs” 1st Place: WJMQ-FM, Frog Country Visits with Kix 3rd Place: WAPL-FM, Small Town Crime Wave Brooks BEST LIVE ON-SITE BROADCAST 2nd Place: WLKG-FM, Homemade Hitmakers – REMOTE Interview with Jeff Murphy of “Shoes” 1st Place: WOZZ-FM, Rock 94.7’s Rock Fest 3rd Place: WCYE-FM, Mel Tillis, Coyote 93.7 Reports 2012 Classic Country Sunday Night 2nd Place: WAPL-FM, International Incident 2012: BEST STATION EVENT PROMO Cozumel Broadcast 1st Place: WJMC-FM, Leinie’s at the Lake 3rd Place: WYTE-FM, Pat and AJ talk to Hunter 2nd Place: WLKG-FM, Lake 961’s 18th Birthday Hayes and Jerrod Neimann At Hodag 3rd Place: WPVL-FM, Xtreme 107.1 Final Week BEST SPECIALTY PROGRAMMING Giveaway 1st Place: WOZZ-FM, Rock 94.7 Live from the BEST STATION MUSICAL PROMO Basement Concert with Nonpoint 1st Place: WLKG-FM, The Pros Play Here 2nd Place: WFDL-FM, Relay for Life 2012 2nd Place: WLKG-FM, Negative Ads with Katy ELECTION COVERAGE Perry 1st Place: WAPL-FM, Rick and Len Buy Your Vote 3rd Place: WBKY-FM, Promoting 4-H Clubs BEST CLIENT EVENT PROMO Small Market Radio 1st Place: WJMQ-FM, Father Mows Best BEST MORNING SHOW (5AM-9AM) 2nd Place:WLKG-FM, Women’s Resource Fair 1st Place: WLKG-FM, LifeMatters…with Dave 3rd Place: WXRO-FM, Man of Stihl Contest – Nancy Powersports Company 2nd Place:`WKFX-FM, Arnie Wheeler and the Fox BEST ORIGINAL FEATURE Morning Extravaganza 1st Place: WCQM-FM, Honoring Our Veterans 3rd Place: WCOW-FM, Ben and Arnie with Flight “Cow97 Morning Moo Crew” 6/15/12 2nd Place: WLKG-FM, Dick Clark Salute BEST RADIO SHOW (9AM-5AM) 3rd Place: WJMQ-FM, Paddling Down the 1st Place: WLKG-FM, Saturday at the 70’s Mississippi 2nd Place: WCQM-FM, DJ Rick BEST LIVE ON-SITE BROADCAST 3rd Place: WLKG-FM, The Melissa Jordan Show REMOTE INFORMATION BLOCK 1st Place: WLKG-FM, Melissa Jordan at the 1st Place: WCOW-FM, 7 am News Update Walworth County Fair 2nd Place: WCOW-FM, 8 am News Update 2nd Place: WCOW-FM, Live from Country Fest 3rd Place: WJMQ-FM, Frog Country Morning News 2012 SIGNIFICANT COMMUNITY IMPACT 3rd Place: WLKG-FM, Melissa Jordan at Piggly 1st Place: WGLR-FM, QueenB Radio Bike to Wiggly’s Fall Fest Work Week BEST SPECIALTY PROGRAMMING 2nd Place: WBSZ-FM, Bayfield-Ashland Counties 1st Place: WHSM-AM, Veterans Day Ceremony EMT Awareness Project Held at the Northern Wisconsin 3rd Place: WLKG-FM, Kids Day Out 2012 Veterans Memorial Cemetery BEST USE OF AUDIO (NON-NEWS) 2nd Place: WCQM-FM, Take Your Shot at Being 1st Place: WJMQ-FM, 2012 Frog Country Imaging on the Radio – Deer Roundup 2012 2nd Place: WAQE-FM, Whitney Houston Tribute 3rd Place: WCOW-FM, Josh Turner Reveal 3rd Place: WKFX-FM, Fox Grills Gone Wild ELECTION COVERAGE PROMOTIONAL ANNOUNCEMENT 1st Place: WLKG-FM, 2012 Election Coverage on 1st Place: WLKG-FM, TuneIn App Lake 961 2nd Place: WLKG-FM, 96 Days of Summer Montage New Media Award Winners 3rd Place: WCOW-FM, The Moo Crew PUBLIC SERVICE ANNOUNCEMENT BEST WEBSITE FOCUSED ON 1st Place: WXRO-FM, Green Valley JOURNALISM 2nd Place: WRJO-FM, Back to School Safety Time 1st Place: WLUK-TV, Fox 11 Online 3rd Place: WCOW-FM, Drive Away Hunger 2nd Place: WISN-TV, WISN.com BEST COMMERCIAL 3rd Place: WAOW-TV, WAOW.com 1st Place: WRJO-FM, Eagle Waste – Sad Cans BEST NON-NEWS WEBSITE 2nd Place: WJMQ-FM, Caroline Implement – “A 1st Place: WYMS-FM, 88Nine RadioMilwaukee Letter to Santa” 2nd Place: WOZZ-FM, Rock947.com 3rd Place: WLST-FM, Ski Hut 3rd Place: WDEZ-FM, WDEZ 24 Wisconsin Broadcaster BEST NICHE WEBSITE BEST USE OF SOCIAL MEDIA 1st Place: WEAU-TV, Moms Everyday – Western 1st Place: WISC-TV, WISC and Channel3000 Wisconsin social media 2nd Place: WLUK-TV, onPolitix 2nd Place: WYTE-FM, Pat & AJ in the Morning 3rd Place: WISC-TV, Channel3000.com 3rd Place: WITI-TV, Fox 6 Facebook & Twitter Community Sites MULTIMEDIA AD/PROMOTIONAL CAMPAIGN BEST SPECIAL WEB PROJECT 1st Place: Local Vision TV.com, Local Vision TV 1st Place: WKBT-TV, One Year Later: Our Helps Janesville Plumbing “Crack Community Rebuilds Down on Crack” 2nd Place: WXOW-TV, Return to Pearl Harbor 2nd Place: WISN-TV, WISN.com A-List 3rd Place: WISN-TV, WISN.com Virtual Town 3rd Place: WYMS-FM, Sound Bites Short Film Hall BEST ONLINE PERSONALITY BEST USE OF USER-GENERATED 1st Place: WISC-TV, Jessica Arp CONTENT 2nd Place: WYTE-FM, Pat & AJ in the Morning 1st Place: WISC-TV, December Blizzard Watch 3rd Place: WAOW-TV, Rob Duns 2nd Place: WKBT-TV, Crash Engulfs Semi-truck in BEST LIVE ON-SITE ONLINE Flames COVERAGE 3rd Place: WOZZ-FM, Rock 94.7’s Mother’s Day 1st Place: WISN-TV, Sikh Temple Shooting M.I.L.F.F. Contest 2nd Place: WISN-TV, Brookfield Azana Shooting 3rd Place: WAOW-TV, Kampmeyer BEST INNOVATION ELECTION COVERAGE 1st Place: WDEZ-FM, Bryan and Nikki Campaign 1st Place: WISN-TV, WISN 12 – Upfront with Mike 2012 Gousha 2nd Place: WISC-TV, Election maps 2nd Place: WISN-TV, WISN.com Political App 3rd Place: WYMS-FM, 88Nine’s IPhone & Android 3rd Place: Local Vision TV.com, Local Vision Apps TV.com’s Election Coverage 2012
Congratulations To All Of The 2012 Wba Awards For Excellence Winners!
June 2013 25 Awards Committee Column By: Lindsay Wood Davis, Broadcast Management Strategies very year the WBA Awards committee gathers soon after the WBA EAwards Gala to review the results of the entire Awards program: Entries, Gala, categories, changes that were made the previous year, and ideas for the coming year are all included. If you’re keeping score, you know that the WBA Awards program is by far the largest such program in the nation, so “keeping it inside the lines” is no minor task! Wisconsin One of the ideas that came out of this year’s “follow up” meeting Broadcasters was a regular monthly column in the WBA newsletter, so that the Association entire membership can be kept abreast of the latest changes as soon as possible. The program now involves so many different individuals in the entire Wisconsin broadcast community, that the committee wants to use every avenue available to let you know what’s happening. This is the first of those articles. Thanks to Michelle and her staff for giving us this opportunity. Taken as a whole, a review of the numbers shows that our Awards program continues to grow: 1355 total entries (!) and 350 attendees at the Gala; those are BIG numbers, folks! A breakdown by category shows that TV and New Media entries were flat to slightly up, while News and Talk Radio What showed very good growth. The biggest growth came in Music Radio, up 37% over the previous year. The committee studied a much more detailed analysis of entry totals and learned that there is still room for controlled growth, which are two of our current goals: continued growth while controlling the size of both the contest and the Gala. When the WBA Awards program was reinvented, one of the promises made to the Board was that the program wouldn’t be allowed to become stale and, like our industry, would constantly happened in evolve. Sometimes those changes are in the details, such as changing a word or two in a category description. Other times we discuss adding, modifying or eliminating entire categories. We agreed to take all of those steps in the coming year and to explore others: We discussed how to more effectively incorporate Spanish language (and perhaps other lan- guages) into the WBA Awards program. We revisited how news and sports are treated in Music Radio, with a particular focus on the 2013 at your evolving needs of small market stations. As a result, the committee changed the current category of “Best Info Block” to “Best Newscast” and added a “Best Sports Coverage” category, which could include play-by-play submissions. “Best Artist Interview” now becomes simply, “Best Interview.” We reworded the Public Service Announcement sections of all our divisions. We decided not to have an “Annual Special Awards Category” in any division for the coming station that year. This falls directly into the original idea for this category, which was always intended to be optional at the discretion of the committee. ºRadio News and Talk will once again have separate awards for Best Radio Show 5 AM – 9 AM and 9 AM – 5 AM. After holding the Gala at Madison’s Alliant Energy Center Expo Hall for the first time this year (and enjoying another great evening orchestrated by Linda Baun and her elves,) the committee re- should be viewed the pros and cons of returning to the Marriott. Negotiations are underway. We did, however, strongly recommend that we continue with our new on-line entry system, Better BNC, and with our event production company, Andy Garcia Productions. Finally, in a move that the WBA Awards Committee has discussed/mulled/contemplated for at least three years, we changed the name of the “New Media” division to “Social and Digital Media.” held for the It may not be perfect, but it says what we want it to say! And to honor the new title, the committee has decided to add an award for “Social and Digital Media Operation of the Year.” So there’s our first report for the newsletter. We’ll try to make sure that the monthly topics help you to better understand, use and enjoy the WBA Awards program. From the entire committee and the WBA staff, congratulations, not just the winners, but to EVERYONE who entered, whether you won an award or not. Thank you for your continued support and cooperation. WBA Awards
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26 Wisconsin Broadcaster WBA Young Educator’s Professional’s Column
Column Mike O’Brien, VP Bliss Communications Radio Division Personal Branding “If You Want to Learn... By Terry Stevenson Advertising & Promotional Consultant, You Must Teach” Seehafer Broadcasting f you count up the “Radio/Television Jobs Available” in n today’s ever changing and Itoday’s Wisconsin Broadcaster, you’ll probably find more Iincreasingly competitive adver- sales positions than anything. If you count up the attendees tising world, each advertising ex- at the business/sales session at the WBA Student Seminar... ecutive needs an edge, that certain you’ll find fewer students there than anywhere. something that makes them stand Naturally, the performance side of our industry attracts out from the crowd. In my profes- the most interest, yet the business of broadcasting needs sional opinion, personal branding dedicated, motivated people...with a passion for smart mar- is critical in gaining that edge. keting. It also provides an entrepreneurial career not found As Advertising Executives, in many industries. we encourage and teach our cli- It is my biased opinion that selling radio and television ents to brand themselves and advertising is the highest form of marketing in today’s their products and services. We as business environment. Our local account executives must Advertising Executives need to take this advice a step market themselves, their station, their intangible medium, further and use the same approach to give ourselves a and their ideas...all so they so they can help the client promote cars, dinners, insurance, personal brand. While we have built our careers around security systems, funeral services, or whatever...all before lunch. And yes, that marketing taking the time to help our clients build up a brand for process includes advertising, promotions, public relations, and sales...all combined with themselves, as a collective group, we unfortunately interactive digital applications. This process can be a mental drain, yet provides fertile rarely take the time to focus on branding ourselves. ground for today’s marketing educators. Just as we help our clients to understand, personal Our Janesville radio stations just hired a former 3rd grade teacher. No, not to instruct us branding demonstrates our creativity, our industry knowl- in rudimentary math...although, that may be warranted. We hired her to teach our clients edge, and our overall expertise. By giving ourselves a while selling advertising. distinctive edge, we create for ourselves the top-of-mind This young lady is new to the radio marketing field, but not new to learning, teaching, awareness that will keep us in the forefront of our clients’ and inspiring people. “If you want to learn...you must teach.” It has also been said, “Edu- minds. It seems that there is always a new way for our cation without action, is entertainment.” I like my life, and my movie selections, to include clients to advertise, and so it is vitally important that we a dose of education, action, and entertainment. How about you? remain relevant and stand out as an industry standard. Our new school teacher adds a flair of color, drama, enthusiasm, and freshness to As you begin your quest to create your own personal our entire radio station! Concurrently, two of our account executives just earned their brand, there are literally endless options. Consider your CRMC--Certified Radio Marketing Consultant accreditation. Consequently, they’re on our own personality, as well as the needs of your community training schedule to teach the rest of the sales team...now armed with RAB principles and and your own specific client list. We all have a business client-focused marketing methods. card that we’re constantly handing out. Is yours completely When you’re hiring salespeople, in addition to marketing and communication majors, generic, or does it set you apart? A unique and creative there are three types of people that deserve our consideration from the application pool: business card that’s clean and simple can easily stand out athletes, actors, and, the aforementioned teachers. Athletes are competitive, goal orient- in a sea of too-similar cards. Do you have a website? Yes, ed, and understand teamwork. Anyone with theatre skills, knows how to project, read a we all are listed on our company’s website, but I find that crowd, and dramatize a presentation. Teachers communicate well, process information, by using my own website (terrystevenson.com), my clients and discover hidden motivations. William Arthur Ward said, “The mediocre teacher tells. can easily get a larger sense of who I am as a whole. An- The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” other thing to consider is how you dress. Instead of typical Sounds like a pretty good radio advertising salesperson to me. Let’s keep teaching “business attire”, and up-to-date and trendy wardrobe can within our stations and our local marketplace. be eye-catching and make a statement to clients that you can help them to be trendy as well. Or, instead of a large fashion statement, a simple but consistent bold look can have a huge impact; I have one client, for example, who Russ Prieve PCS always, always is wearing a bow-tie, no matter where or Cellular when I see him, and this stands out in my mind. Consider Erection Manager/ too Steve Jobs, one of the great entrepreneurs, leaders, Project Manager Erection and branding professionals of our time, and never seen Mobile: (608) 575-2888 Two Way without his signature blue Levi’s and black turtleneck. Microwave These are of course just a very limited offering of ideas to get you started as you think about your own personal branding. Ultimately, you need to know who you are and own those parts of yourself that are unique and different. We each chose to be Advertising Executives for a reason; we love what we do and are great at it. Let’s remember to first Antenna & Tower Service Since 1968 put our wealth of knowledge in advertising and branding 4587 Hwy. TT to work for ourselves, to build a name and a reputation and Sun Prairie, Wisconsin 53590 Phone: (608) 837-9050 an awareness for ourselves in our own communities and www.wave-com.com Fax (608) 825-9050 markets. June 2013 27 WBA EEO Dissemination List Please Send Us Your Updates..... We need your assistance! he WBA is the process of updating the EEO Dissemination List, which is posted for you, our Tmembers, on our website at www.wi-broadcasters.org. We solicit updates annually, and update your information (when notified) throughout the year. In order to make the updating of this list as accurate and efficient as possible (currently close to 600 entities on the list), we ask you for your assistance! Please provide to us the following: WBA Calendar If you know of additions to the original list you provided, please forward to us. Include: Name, address, phone number, fax number, e-mail address and contact person. If you don’t have all the Of Events information requested, we encourage you to send what you do have. Please check the current list on our website before sending us any corrections or additions. JUNE 17-20, 2013 PLEASE DO NOT AUTOMATICALLY SEND US A COPY OF YOUR WHOLE LIST. You will WBA Media Technology Institute find the current list at www.wi-broadcasters.org under Members Only. (If you need your member password, just contact the WBA). After you have entered your password, click on Equal Opportunity The Osthoff Resort, Elkhart Lake and the EEO Downloads on the right hand side. We also encourage you to alert us if you find out that the contact information for a particular June 19 & 20, 2013 organization has changed and to provide us with updated information. Information for this update can be sent to Mandy at: [email protected]. WBA Summer Conference Your assistance is appreciated. “Thank you” for your time & cooperation! The Osthoff Resort, Elkhart Lake
July/August (TBA), 2013 WBA Sales Training At A Glance WBA Doug Chickering 2013 RAB Webinars – a FREE WBA Member Service! Sports Workshop 6/13/2013 10:00 AM Get More Done: Time There’s never enough time to get everything done. Central Management For Sellers But successful people find time to become suc- October 8-10, 2013 and Managers cessful. Come learn the 3 most important things Broadcasters Clinic America’s top billers do on a daily basis. 10/10/2013 10:00 AM Digital Idea Swap Put on your brainstorming hat and join us as Madison Marriott Central we stimulate your thinking by giving examples of successful digital revenue ideas. Listen and NOVEMBER 12 , 2013 get ready to adapt these ideas to sell your most challenging advertisers and prospects. Jim Doyle’s National Satellite Conference 12/12/2013 10:00 AM Negotiate the Deal You Never again fall into the mindset of “something Driving New Automotive Revenue: Central Want And Makes Your beats nothing.” Join us to hear the negotiating Cracking the Code of the Digital Dealer Sales Manager Happy techniques that put you in the driver’s seat with even your toughest clients.
JANUARY 22, 2014 Visit: WBA Winter Conference & State Legislative Day Concourse Hotel, Madison
WeAreBroadcasters.com FEBRUARY 25 & 26, 2014 WBA DC Trip Embassy Row Courtyard NOW!! by Marriott MARCH 1, 2014 WBA Student Seminar For tools to help spread the word Madison Marriott
MAY 3, 2014 about the important role you, WBA Awards Gala
as broadcasters, play in your May 13-15, 2014 Walker Broadcast Management Institute communities! UW-Madison
28 Wisconsin Broadcaster