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Partnership Guide PARTNERSHIP GUIDE (860) 826-BEES www.nbbees.com ABOUT THE NEW BRITAIN BEES The Bees were a 2016 expansion team of the Atlantic League of Professional Baseball, the highest level of professional baseball other than Major League Baseball. In 2016, the Bees had seven former major leaguers on their roster, another six players sold to major league organiza - tions reporting directly to AAA, and two others with their contracts purchased by foreign leagues. In their inaugural season, the Bees welcomed over 3,300 fans per game bringing the total number of fans who have seen professional baseball at New Britain Stadium to over 5,900,000 since opening in 1996. The Bees are proud to be Central Connecticut’s baseball team providing affordable family entertainment in the cleanest, safest, most fan-friendly facility in the region. WHAT THE NEW BRITAIN BEES OFFER YOUR ORGANIZATION With fans exposed to your name in a relaxed, fun atmosphere for three hours each game, the Bees offer a captive audience. Exposing fans to your company also helps drive them from New Britain Stadium to your locations. We play America’s Game and we’re Central Connecticut’s hometown team; an association that is sure to reflect positively on your organiza - tion. DEMOGRAPHICS Connecticut is home to more than 3.5 million people and New Britain is Connecticut’s “Hardware City,” located in Hartford County (population 894,014), the second-most populous county in the state. According to a recently conducted demographic study: 3 67 percent of fans are between the ages of 18 and 49 3 68 percent are married 3 74 percent have a total household income of over $50,000 3 66 percent are college educated 3 100 percent said they would recommend going to a game to a friend or family member. (860) 826-BEES www.nbbees.com ᕢ SIGNAGE/BRANDING/AWARENESS Signage is the most popular form of ballpark advertising due to the constant exposure offered at all 70 Bees home games PLUS other ballpark events. The Bees boast a variety of signage options that offer maximum exposure to sponsors. Name and logo recogni - tion, prominent awareness, activation and locked-in pricing are among the benefits of choosing a signage option. Signage 8 ft x 17 ft Billboard Sign . $9,000 8 ft x 34 ft Billboard Sign . $15,000 16 ft x 34 ft Billboard Sign . $18,000 Concourse Sign . $5,000 Dugout Inside (2) . $7,500 Dugout Tops (2) . $15,000 Premium Concourse Signs (4) . $18,000 Scoreboard Message Panels 2 ft x 14 ft (2) . $12,000 Bottom Panel (2) . $18,000 Top Panel (2) . $20,000 Specialty Areas Ticket Window . $5,000 Program Booths . $6,000 First Aid . $7,500 Customer Service . $10,000 Rooftop Bar . $10,000 Picnic Area . $15,000 Fun Zone . $15,000 Caddy Cups . $15,000 Suite Level* . $35,000 *Comes with an Annual Suite Lease (860) 826-BEES www.nbbees.com ᕣ PRINT MEDIA CO MMEMORATIVE YEARBOOK The Bees com memorative yearbook is a tradition er pr al full-gloss publication that contain ofiles, feature articles, team info s play- rmation, statistics, and ballpark frequently refer to the inform information. Fans ation in the yearbook while they they bring it h are in the park as well as after ome. The Bees commemorative pro yearbook offers you an effective mote your message to Bees fans th way to roughout the season and beyond. Commemorative Yearbook Quart er Page . $1,000 Half P age . $2,000 Full P age . $3,000 Page 1. $3,500 Autog raph Pages . $3,500 Inside Back Cover . $4,000 Inside Front Cover . $4,000 Cente rfold . $4,500 Back Cover . $5,000 # S # ASON c UGURAL SE o EBALL INA r # ES BAS e # BRITAIN BE c 1 2016 NEW ard & Roster Insert Roste r Insert Banner . $2,000 Score card Banner . $2,000 Inside Front Cover . $3,000 Back Cover . $4,000 Pocket Schedules Holde rs . $3,000 Inside Panel . $4,000 Back Panel . $5,500 SCORECARD & ROSTER INSERT Ticketing Presen t your company in these simple, Will Call Envelopes . yet effective pr $5,000 int pieces. Fans of all ages keep Ticket Bac score at B ks . $10,000 ees games. With limited advertising space avai lable, your message is likely to be r emembered. 2016 Promotions SCHEDULE //////// WEEKLY PROMOTIONS Opening Night – New Britain Bees Inaugural Game (Day) Special Game Time: 12:05 p.m. April 21 JULY 20 JOIN THE HIVE AT NEW BRITAIN STADIU 2016 New Britain Bees Inauguaral Season Pennant (first 1,000 fans) JULY 20 (Night) Little League Baseball Night M 2016 New Britain Bees Inauguaral Season Collector’s Pin Series JULY 21 Italian Heritage Night MONDAY - $20K MATCH GAME MONDAYS Pin 1 of 6 (first 1,000 fans) JULY 28 New Britain Block Party, WWE Hall of Famer Bob Backlund Appearance Fans will attempt to match the last six (6) digits of their driver’s license against the VIN of April 22 2016 New Britain Bees Schedule Poster (first 1,000 fans) JULY 29 Community Foundation Plainville Night, First Responders Night, a featured vehicle. If they match, that lucky fan will win $20,000! TICKE April 23 Fireworks Extravaganza Pyrotechnic Extravaganza TING April 24 Pink in the Park presented by CT Breast Health Initiative JULY 30 Comcast Night, 2016 New Britain Bees Inauguaral Season Collector’s TUESDAY - FOX 61 TWO-FER TUESDAYS April 27 School Day - Special Game Time: 10:35 a.m. Pin Series Pin 4 of 6 (first 1,000 fans), Stanley Night Fans purchasing tickets to any Tuesday home game can receive a special buy one, get one May 5 School Day - Special Game Time: 10:35 a.m. JULY 31 Wet and Wild Hardware City Family Fun Day free offer by entering the promo code “BOGO” when buying tickets online the day of the game (max May 13 Halloween in May with Pyrotechnic Extravaganza AUG 2 Stan Cliburn Face Fan (first 500 fans) four total tickets per transaction). $ 1 OFF and Stan Cliburn Face Fans (first 1,000 fans) AUG 4 Camp Day - Special Game Time: 12.05 p.m. WEDNESDAY - WINNING INNING WEDNESDAYS May 14 Polish Heritage Night AUG 5 Battle of the Bands, Pyrotechnics Extravaganza, Throughout each Wednesday home game, the Bees will designate a specific occurrence ANY SIZE May 15 Children’s Book Day and Children’s Book Drive Community Foundation New Britain Night during each inning. If the event occurs during that inning, one lucky fan will win $10,000! Dunkin Donuts Sponsored by River Valley Wealth Management AUG 6 2016 New Britain Bees Inauguaral Season Collector’s Pin Series Simply sign up at the Bees Ticket Window on the concourse to be eligible to win. Excludes Cooler May 20 Multiple Sclerosis Awareness Night Pin 5 of 6 (first 1,000 fans) Iced Coffee or Iced Tea Beverages Eve May 21 Military Apperication Night with Fireworks Extravaganza AUG 7 Sting’s Birthday/Mascot Day, Hardware City YMCA 5K THURSDAY - THIRSTY THURSDAYS r A yo The Sam Adams Rooftop Bar will be open to all fans and feature drink specials, including n School Day - Special Game Time: 10:35 a.m. Comcast Night, Pyrotechnics Extravaganza, 135 MAIN STREET, NEW BRITAIN e nee May 26 AUG 12 d half price domestics all night long! s A a OFFER GOOD ticke JUNE 3 Pyrotechics Extravaganza Community Foundation Southington Night 130 SOUTH MAIN STREET, NEW BRITAIN t, t AT THESE LOCATIONS: he A r 2016 New Britain Bees Inauguaral Season Collector’s Pin Series 80s Night/Fireworks Extravaganza, Stanley Night efor JUNE 4 AUG 13 118 EAST MAIN STREET, NEW BRITAIN e ev FRIDAY - FOUL POLE FRIDAYS e A ry Pin 2 of 6 (first 1,000 fans) Irish Heritage Night - AUG 18 973 FARMINGTON AVE, NEW BRITAIN If a Bees player hits a home run off of one of the foul poles during a Friday home game, JUNE 5 Superhero Day AUG 24 Group Leader Night one lucky fan will win $50,000! A234 NEWINGTON AVE, NEW BRITAIN JUNE 9 Special Appearance by Boston Red Sox Hall of Famer Bernie Carbo AUG 25 Teacher Appreciation Night A223 NEW BRITAIN RD, BERLIN JUNE 17 Bee Healthy Night - Health Night SEPT 2 Pyrotechnic Extravaganza SATURDAY - SOCIAL MEDIA SATURDAYS A1113 FARMINGTON AVE, BERLIN on Limit one coupon per customer per visit. Coupon e Klingberg Vintage Motor Car Festival and Pre Father’s Day Back To School Night, Martin Rosol’s Night, The hottest ticket in town just got hotter thanks to you. Be the star of the show all night g JUNE 18 SEPT 3 ets yo must be presented at time of purchase. Shop u long and tag your ballpark selfies with the hashtag “#NewTradition” — winners will be r messa Baseball Celebration with Fireworks Extravaganza Water bottle Giveaway (first 1,000 fans) must retain coupon. No substitutions allowed. $1 OFF ANY SIZE ICED COFFEE ge picked, re-posted on official team social media accounts, and rewarded with unique Bees No cash refunds. Void if copied or transferred ! End of School Night Fantasy Football Day A p JUNE 22 SEPT 4 r and where prohibited or restricted by law. oven prizes! w JULY 1 2016 New Britain Bees Inauguaral Season Collector’s Pin Series SEPT 15 Bark in the Park inner Consumer must pay applicable tax. May not be t combined with any other coupon, discount, o 99635910806336989912 Pin 3 of 6 (first 1,000 fans) SEPT 16 Strike Out Cancer Night SUNDAY – HARDWARE CITY FAMILY FUN-DAYS JULY 2 Independence Day weekend Fireworks Extravaganza German Heritage Night/Fireworks Extravaganza, Stanley Night promotion combo or value meal.
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