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(860) 826-BEES www.nbbees.com ABOUT THE The Bees were a 2016 expansion team of the Atlantic League of Professional , the highest level of professional baseball other than Major League Baseball. In 2016, the Bees had seven former major leaguers on their roster, another six players sold to major league organiza - tions reporting directly to AAA, and two others with their contracts purchased by foreign leagues. In their inaugural season, the Bees welcomed over 3,300 fans per game bringing the total number of fans who have seen professional baseball at New Britain Stadium to over 5,900,000 since opening in 1996. The Bees are proud to be Central Connecticut’s baseball team providing affordable family entertainment in the cleanest, safest, most fan-friendly facility in the region.

WHAT THE NEW BRITAIN BEES OFFER YOUR ORGANIZATION With fans exposed to your name in a relaxed, fun atmosphere for three hours each game, the Bees offer a captive audience. Exposing fans to your company also helps drive them from New Britain Stadium to your locations. We play America’s Game and we’re Central Connecticut’s hometown team; an association that is sure to reflect positively on your organiza - tion.

DEMOGRAPHICS Connecticut is home to more than 3.5 million people and New Britain is Connecticut’s “Hardware City,” located in Hartford County (population 894,014), the second-most populous county in the state. According to a recently conducted demographic study:

3 67 percent of fans are between the ages of 18 and 49 3 68 percent are married 3 74 percent have a total household income of over $50,000 3 66 percent are college educated 3 100 percent said they would recommend going to a game to a friend or family member.

(860) 826-BEES www.nbbees.com ᕢ SIGNAGE/BRANDING/AWARENESS Signage is the most popular form of ballpark advertising due to the constant exposure offered at all 70 Bees home games PLUS other ballpark events. The Bees boast a variety of signage options that offer maximum exposure to sponsors. Name and logo recogni - tion, prominent awareness, activation and locked-in pricing are among the benefits of choosing a signage option.

Signage 8 ft x 17 ft Billboard Sign ...... $9,000 8 ft x 34 ft Billboard Sign ...... $15,000 16 ft x 34 ft Billboard Sign ...... $18,000 Concourse Sign ...... $5,000 Dugout Inside (2) ...... $7,500 Dugout Tops (2) ...... $15,000 Premium Concourse Signs (4) ...... $18,000

Scoreboard Message Panels 2 ft x 14 ft (2) ...... $12,000 Bottom Panel (2) ...... $18,000 Top Panel (2) ...... $20,000

Specialty Areas Ticket Window ...... $5,000 Program Booths ...... $6,000 First Aid ...... $7,500 Customer Service ...... $10,000 Rooftop Bar ...... $10,000 Picnic Area ...... $15,000 Fun Zone ...... $15,000 Caddy Cups ...... $15,000 Suite Level* ...... $35,000 *Comes with an Annual Suite Lease

(860) 826-BEES www.nbbees.com ᕣ PRINT MEDIA

COMMEMORATIVE YEARBOOK The Bees commemorative yearbook is a traditional full-gloss publication that contains play - er profiles, feature articles, team information, statistics, and ballpark information. Fans frequently refer to the information in the yearbook while they are in the park as well as after they bring it home. The Bees commemorative yearbook offers you an effective way to promote your message to Bees fans throughout the season and beyond.

Commemorative Yearbook Quarter Page ...... $1,000 Half Page ...... $2,000 Full Page ...... $3,000 Page 1 ...... $3,500 Autograph Pages ...... $3,500 Inside Back Cover ...... $4,000 Inside Front Cover ...... $4,000 Centerfold ...... $4,500 Back Cover ...... $5,000

Scorecard & Roster Insert EASON # L # INAUGURAL S TAIN BEES BASEBAL # 016 # NEW BRI 1 2 Roster Insert Banner ...... $2,000 Scorecard Banner ...... $2,000 Inside Front Cover ...... $3,000 Back Cover ...... $4,000

Pocket Schedules Holders ...... $3,000 Inside Panel ...... $4,000 Back Panel ...... $5,500 SCORECARD & ROSTER INSERT Ticketing Present your company in these simple, Will Call Envelopes ...... $5,000 yet effective print pieces. Fans of all ages keep Ticket Backs ...... $10,000 score at Bees games. With limited advertising space available, your message is likely to be remembered. //////// WEEKLY PROMOTIONS ULE IN STADIUM SCHED E HIVE AT NEW BRITA s . TH n 5 p.m JOIN o e: 12:0 i im t me T o ial Ga rom (Day) Spec 016 P JULY 20 2 Game augural Opening Night – New Britain Bees In t) Little League Baseball Night April 21 Pennant (first 1,000 fans) JULY 20 (Nigh TCH GAME MONDAYS 2016 New Britain Bees Inauguaral Season age Night MONDAY - $20K MA gainst the VIN of or’s Pin Series JULY 21 Italian Herit nce tch the last six (6) digits of their driver’s license a 16 New Britain Bees Inauguaral Season Collect arty, WWE Hall of Famer Bob Backlund Appeara Fans will attempt to ma 20 JULY 28 New Britain Block P If they match, that lucky fan will win $20,000! (first 1,000 fans) inville Night, First Responders Night, a featured vehicle. Pin 1 of 6 LY 29 Community Foundation Pla n Bees Schedule Poster (first 1,000 fans) JU April 22 2016 New Britai Pyrotechnic Extravaganza DAY - FOX 61 TWO-FER TUESDAYS aganza Bees Inauguaral Season Collector’s TUES e can receive a special buy one, get one April 23 Fireworks Extrav Comcast Night, 2016 New Britain Fans purchasing tickets to any Tuesday home gam ted by CT Breast Health Initiative JULY 30 anley Night ” when buying tickets online the day of the $ April 24 Pink in the Park presen Pin Series Pin 4 of 6 (first 1,000 fans), St free offer by entering the promo code “BOGO ime: 10:35 a.m. ction). 1 OFF l 27 School Day - Special Game T Wet and Wild Hardware City Family Fun Day game (max four total tickets per transa Apri 0:35 a.m. JULY 31 School Day - Special Game Time: 1 Cliburn Face Fan (first 500 fans) ANY SIZE May 5 vaganza AUG 2 Stan NG INNING WEDNESDAYS Halloween in May with Pyrotechnic Extra - Special Game Time: 12.05 p.m. WEDNESDAY - WINNI occurrence May 13 AUG 4 Camp Day ay home game, the Bees will designate a specific nuts TICKETING d Stan Cliburn Face Fans (first 1,000 fans) s, Pyrotechnics Extravaganza, Throughout each Wednesd will win $10,000! Dunkin Do Excludes an the Band lucky fan AUG 5 Battle of ning. If the event occurs during that inning, one Cooler ight in Night during each in win. rages May 14 Polish Heritage N Community Foundation New Brita Ticket Window on the concourse to be eligible to Tea Beve Children’s Book Drive n Collector’s Pin Series Simply sign up at the Bees Coffee or Iced May 15 Children’s Book Day and 2016 New Britain Bees Inauguaral Seaso Iced ealth Management AUG 6 Sponsored by River Valley W Pin 5 of 6 (first 1,000 fans) - THIRSTY THURSDAYS A135 MAIN STREET, NEW BRITAIN ht 5K THURSDAY ture drink specials, including Multiple Sclerosis Awareness Nig thday/Mascot Day, Hardware City YMCA ooftop Bar will be open to all fans and fea A MAIN STREET, NEW BRITAIN May 20 avaganza AUG 7 Sting’s Bir The Sam Adams R OFFER GOOD 130 SOUTH erication Night with Fireworks Extr s Extravaganza, ight long! OCATIONS: BRITAIN May 21 Military App 12 Comcast Night, Pyrotechnic half price domestics all n AT THESE L A118 EAST MAIN STREET, NEW ial Game Time: 10:35 a.m. AUG n Night May 26 School Day - Spec Community Foundation Southingto A973 FARMINGTON AVE, NEW BRITAIN y Night L POLE FRIDAYS Pyrotechics Extravaganza ight/Fireworks Extravaganza, Stanle FRIDAY - FOU ay home game, A AVE, NEW BRITAIN JUNE 3 Collector’s Pin Series AUG 13 80s N ome run off of one of the foul poles during a Frid 234 NEWINGTON 2016 New Britain Bees Inauguaral Season Night If a Bees player hits a h IN JUNE 4 AUG 18 Irish Heritage $50,000! A223 NEW BRITAIN RD, BERL 2 of 6 (first 1,000 fans) one lucky fan will win Everyone needs a ticket, therefore every - Pin AUG 24 Group Leader Night A1113 FARMINGTON AVE, BERLIN ay per visit. Coupon JUNE 5 Superhero D Teacher Appreciation Night CIAL MEDIA SATURDAYS Limit one coupon per customer all of Famer Bernie Carbo AUG 25 SATURDAY - SO l night f purchase. Shop Special Appearance by H avaganza thanks to you. Be the star of the show al must be presented at time o ANY SIZE ICED COFFEE JUNE 9 Pyrotechnic Extr ttest ticket in town just got hotter utions allowed. $1 OFF ght SEPT 2 The ho radition” — winners will be must retain coupon. No substit Bee Healthy Night - Health Ni l Night, Martin Rosol’s Night, selfies with the hashtag “#NewT or transferred JUNE 17 SEPT 3 Back To Schoo long and tag your ballpark ue Bees No cash refunds. Void if copied Festival and Pre Father’s Day accounts, and rewarded with uniq by law. Klingberg Vintage Motor Car ttle Giveaway (first 1,000 fans) e-posted on official team social media and where prohibited or restricted JUNE 18 Water bo picked, r t be with Fireworks Extravaganza Consumer must pay applicable tax. May no 989912 Baseball Celebration sy Football Day prizes! unt, 99635910806336 SEPT 4 Fanta combined with any other coupon, disco of School Night eal. Coupon may not JUNE 22 End 15 Bark in the Park FUN-DAYS promotion combo or value m ICED TEA l Season Collector’s Pin Series SEPT DWARE CITY FAMILY sed, traded or sold. $1 OFF ANY SIZE 2016 New Britain Bees Inauguara ut Cancer Night SUNDAY – HAR s! Prior to the game, be reproduced, copied, purcha JULY 1 SEPT 16 Strike O bring the whole family on Sunday ctly prohibited. 0 fans) xtravaganza, Stanley Night New Britain Stadium is the place to e, Internet distribution stri Pin 3 of 6 (first 1,00 man Heritage Night/Fireworks E ssion with the Bees. After the gam 20 of 1 cent. © 2016 one gets your message! A proven winner to avaganza SEPT 17 Ger ason ill be invited onto the field for an autograph se Cash redemption value: 1/ Fireworks Extr Inauguaral Se fans w Independence Day weekend e Night/ 2016 New Britain Bees he Bases! D IP Holder LLC. All rights reserved. JULY 2 SEPT 18 Fan Appreciat s (and kids at heart) can take the field and Run t D 561177391081866 ica - Red, White and Blue Day (first 1,000 fans) kid EXPIRES: 12/31/2016 99637 JULY 3 Celebrate Amer Collector’s Pin Series Pin 6 of 6 All Promotions Subject to Change he Bees and Pyrotechnic Extravaganza JULY 8 Bumble with t All Promotions Subject to Change drive store traffic, ticket backs are a great JULY 9 Boy Scout Night couponing vehicle. You are certain to have your message hand delivered to each customer. POCKET SCHEDULES Fans number one choice for Bees game and event information. Pocket schedules are print - (860) 826-BEES ed in quantities of 100,000. They are displayed at retail locations throughout Connecticut, hand - ed out at special events and mailed to fans. Advertising opportunities exist on the back panel or www.nbbees.com inside panel of the schedules. Great for traffic-driving activation campaigns. ᕤ MEDIA

BEE VISION Bee Vision packages are a cost-effective way of exposing fans to your company on our Social Media state-of-the-art video board located in center - field. Bee Vision displays are 30-second, non- Packages Available audio spots that run on a loop all game long. It’s like having a scoreboard sign multiple times throughout the night! An effective way to receive name recognition and show support of New Britain’s home team. Anything from a company logo to a commercial can be played on the big board for everyone to see. Bee Vision P.A. Copy Read ...... $3,000 Single Package (3-4 spots/game) ...... $4,000 Double Package (7-8 spots/game) ...... $7,000 TV Commercial (half season) ...... $5,000 TV Commercial (full season) ...... $9,000 WEBSITE www.nbbees.com Advertising on the online home of the BROADCAST Bees, www.nbbees.com, is a great way to tar - The Bees broadcast all 140 games on get your message to fans worldwide. Combine www.nbbees.com, with live streaming video the popularity of the Bees with the ever-grow - available for all home games. Additionally, pre - ing use of the Internet, and your business can mium games can be heard on the airwaves of a only win! The site is loaded with all of the lat - popular, highly rated FM signal. With rates as est team news and information updated daily. low as $12 per spot, a Bees radio package is a Fans log-on to check scores, player statistics, cost-effective way to send your message out to league standings and upcoming promotions, listeners both close to home and around the as well as to purchase tickets and merchan - world. dise. Put your business on the site with a rotating homepage banner or one of the many Broadcast individual page banners. Single Package (140 spots) ...... $2,500 Double Package (280 spots) ...... $4,000 Website Triple Package (420 spots) ...... $5,000 Page Banners ...... $2,500 Homepage Banners ...... $5,000 Pre-Game/Post-Game Naming Rights . . . $4,000 (860) 826-BEES Pitching Change ...... $5,000 Tickets/Roster Interactive ...... $7,500 www.nbbees.com ᕥ PROMOTIONS

IN-GAME PROMOTIONS One of the best ways to get your name in front of Bees fans is sponsoring an in-game pro - motion. Your promotion will have the undivided attention of thousands each night as we get fans involved on the field. Your company name is included in the PA announcements and your logo is featured on the Bee Vision board throughout the promotion.

WEEKLY PROMOTIONS Promotions Claim ownership of a day of the week while creating activation. Weekly promotions include Game Sponsorship Package ...... $2,500 Autograph Days, Kids Run the Bases and Weekly ...... $3,000 couponing nights. Weekly Sponsorships are In-Game On-Field (half season) ...... $3,500 supported by a logo and listing in up to 400,000 pocket schedules. In-Game On-Field (full season) ...... $5,500

GAME SPONSORSHIP PACKAGES / GIVEAWAY NIGHTS Your company can have its own special night with the Bees and entertain clients, customers and reward employees all season long. Your logo will be prominently featured on the scoreboard, your employees and clients will enjoy the game from a luxury suite, and a representative from your company can throw out a ceremonial first pitch. Additionally a minimum of 1,000 fans will go home with a premium item with your company's name and logo on it! Pre-event promotion includes the promotional calendar located in the yearbook, pocket schedules and website, the Upcoming Events Board signage, in stadium P.A. announcements and drop-ins during the Bees broadcast. Examples of giveaway items include:

3 Baseball Caps 3 Logo 3 Mini Bats 3 Playground Balls 3 T-Shirts 3 Seat Cushions 3 Bee Banks 3 Visors 3 Lunch Boxes 3 Growth Charts 3 Magnetic Schedules 3 Thundersticks 3 Fireworks 3 Water Bottles 3 Team Posters 3 Autograph Books 3 Foam Fingers 3 Thermal Mugs 3 Bobbleheads 3 Pennants EACH GAME SPONSORSHIP PACKAGE INCLUDES 3 First Pitch opportunity 3 Luxury Suite with 20 tickets for the night of the game 3 Concourse Table 3 PA Announcements, pre-event publicity (860) 826-BEES (inclusion in print, radio, web advertisements and on site advertising) www.nbbees.com ᕦ Concourse Tables PROMOTIONS One Date ...... $750 Five Dates ...... $2,500 10 Dates ...... $4,000 20 Dates ...... $7,000 Full Season ...... $15,000

CONCOURSE TABLES Meet and greet Bees fans — your customers — at the ballpark. The Bees will provide valuable space on the concourse, a table, space to hang a banner, and PA announcements throughout the game driving fans to your table. Join us for one or multiple games. BEYOND THE BALLPARK

SWEEPSTAKES Sweepstakes * The Bees Sweepstakes program will Win the Bees Grounds Crew for a Day . . . $10,000 increase traffic at your locations! By bringing an exciting display to your retail locations, the Bees Take a Bee to Class ...... $10,000 can bring new customers through your doors as Kids Run the Ballpark ...... $10,000 well as entice existing ones with chances to win Manager for the Day ...... $12,000 valuable prizes. The Point of Sale displays effectively communicate your partnership with Be a Bobblehead ...... $15,000 the Bees in providing quality entertainment. * Additional Production Costs May Apply These turn-key four-week “register to win” programs are the perfect mix of in and out of ballpark promotions. We will customize every detail to fit your demographic target. COMMUNITY PROGRAMS Bees community programs provide the opportunity to reach into the community using New Britain’s most popular pro team. As the underwriting partner for the Bees outreach ini - tiatives, your company will show its support for the Bees and the New Britain community. Exposure is achieved both inside and outside the ballpark. Programs can even be created and tailored to meet your marketing objectives.

Community Programs Reading Program ...... $7,500 Child I.D. Wristbands ...... $7,500 Street Team ...... $10,000 Baseball Camps ...... $10,000 (860) 826-BEES Kids Club ...... $12,500 www.nbbees.com ᕧ HOSPITALITY

SEASON TICKETS Field Box or Box Seat locations — experi - ence the best savings and most benefits! Perfect for customer relations. Works as a reward/incentive for employ - ees. Includes playoffs if the EZ PAY Bees qualify. PLAN AVAILABLE Call for info 860-826-BEES

Ten-Game Mini-Plan: ...... $8/Ticket Full Season Field Box Seat: ...... $9/Ticket

LUXURY SUITES Watch the game from the most exclusive seats in the ballpark. Each luxury suite comes with 20 tickets for a fully furnished, climate controlled box equipped with cable television. Includes outdoor balcony seating. Special menu and wait service. Great way to entertain clients. Access to the Rooftop Bar and Grill included.

Annual Season Lease* ...... $215 per Game One-Game Rental* ...... $600 * Food and beverage not included.

GROUPS/PICNICS Bring your group of 25 to 300 out for an all-you-can-eat pregame soiree or group outing and a ballgame. Ask your account representative for more information.

Group Tickets Box ...... $8 Group Tickets Bleacher ...... $5 (860) 826-BEES All You Can Eat Picnic Adult ...... $30 www.nbbees.com All You Can Eat Picnic Child ...... $24 ᕨ