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Manufacturing Realisms
Manufacturing Realisms Product Placement in the Hollywood Film by Winnie Won Yin Wong Bachelor of Arts Dartmouth College 2000 Submitted to the Department of Architecture in Partial Fulfillment of the Requirements for the Degree of Master of Science in Architecture Studies at the Massachusetts Institute of Technology June, 2002 MASSACHUSETTS INSTITUTE OF TECHNOLOGY JUN 2 4 2002 Signature of Author 3, 2002 LIBRARIES Winnie Won Yin Wong, Depar nt of Architecture, May ROTCH Certified by Professor David Itriedman, Assobiate Professor of the History of Architecture, Thesis Supervisor Accepted by Professor Julian\8e,jiart, Professorlof1rchitecture, Chair, Committee on Graduate Students Copyright 2002 Winnie Won Yin Wong. All Rights Reserved. The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part. 2 Readers Erika Naginski Assistant Professor of the History of Art Arindam Dutta Assistant Professor of the History of Architecture History, Theory and Criticism Department of Architecture 3 4 Manufacturing Realisms Product Placement in the Hollywood Film by Winnie Won Yin Wong Submitted to the Department of Architecture in Partial Fulfillment of the Requirements for the Degree of Master of Science in Architecture Studies Abstract Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. -
RBH Cocktail Menu 6 3 20.Indd
Crafted Cocktails Local Brews RBH MAI TAI 17 LONGBOARD 9 Bacardi Light Rum Lager, Kona Brew Orange Curacao HANALEI ISLAND IPA 9 Lemon Juice Kona Brewing Orgeat Syrup FIRE ROCK 9 ROSE ALL DAY 19 Pale Ale, Kona Brew Grandin Brut Rose BIG WAVE 9 Cîroc Vodka Golden Ale, Kona Brew Aperol Aperitivo WAILUA 9 Strawberry puree, mint Sweet n Sour Wheat Ale, Kona Brew CASTAWAY 9 SPIKED MANGO 18 IPA, Kona Brew Patron Reposado Mango BIKINI BLONDE 9 Fresh Lime Lager, Maui Brew BEACH HOUSE TONIC 19 Bombay Sapphire Gin Wine by the Glass St. Germain Cucumber mint juice BISOL CREDE PROSECCO SUPERIORE, 2017 15/60 Fresh lime juice Fever Tree Tonic Bouquet of wild flowers, followed by fresh apples, pears CHARLES HEIDSIECK BRUT RESERVE,NV,CHAMPAGNE 28/130 KIAWE HEAT 18 Deliciously balanced between the rich white fruits and Del Maguey Vida Mezcal good acidity Grapefruit GRANDIN BRUT ROSE, NV, LOIRE, FRANCE 17/68 Fresh lime juice Elegant, refreshing with hints of red berry fruit Housemade jalapeño syrup Pinch of Hawaiian sea salt CHATEAU GASSIER ESPRIT ROSE, 2017 16/64 Bright red stoned fruit, fresh and balanced Specialty Mocktails ANDRIAN, PINOT GRIGIO, 2017 18/72 Fruity bouquet, ripe honeydew melons and balanced finis LILIKOʻI MOJITO 8 LOVEBLOCK SAUVIGNON BLANC, 2018 17/68 Liliko‘i puree Complex/elegant bouquet of tropical fruits & grassy notes Fresh mint JEAN REVERDY SANCERRE, 2017 19/76 Fresh lime Sparkling water Estate grown for 10 generations in the finest district of the Loire valley NAʻĀLEHU FRUIT STAND 9 LES TOURELLES CHARDONNAY, PREMIER CRU 22/88 Mango -
Viewing Film from a Communication Perspective
Communication and Theater Association of Minnesota Journal Volume 36 Article 6 January 2009 Viewing Film from a Communication Perspective: Film as Public Relations, Product Placement, and Rhetorical Advocacy in the College Classroom Robin Patric Clair Purdue University, [email protected] Rebekah L. Fox Purdue University Jennifer L. Bezek Purdue University Follow this and additional works at: https://cornerstone.lib.mnsu.edu/ctamj Part of the Curriculum and Social Inquiry Commons, Film and Media Studies Commons, and the Speech and Rhetorical Studies Commons Recommended Citation Clair, R., Fox, R., & Bezek, J. (2009). Viewing Film from a Communication Perspective: Film as Public Relations, Product Placement, and Rhetorical Advocacy in the College Classroom. Communication and Theater Association of Minnesota Journal, 36, 70-87. This Teacher's Workbook is brought to you for free and open access by Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. It has been accepted for inclusion in Communication and Theater Association of Minnesota Journal by an authorized editor of Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. Clair et al.: Viewing Film from a Communication Perspective: Film as Public Rel 70 CTAMJ Summer 2009 Viewing Film from a Communication Perspective: Film as Public Relations, Product Placement, and Rhetorical Advocacy in the College Classroom Robin Patric Clair Professor [email protected] Rebekah L. Fox, Ph.D. Jennifer L. Bezek, M.A. Department of Communication Purdue University West Lafayette, IN ABSTRACT Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. -
The Foundations of US Air Doctrine
DISCLAIMER This study represents the views of the author and does not necessarily reflect the official opinion of the Air University Center for Aerospace Doctrine, Research, and Education (CADRE) or the Department of the Air Force. This manuscript has been reviewed and cleared for public release by security and policy review authorities. iii Library of Congress Cataloging-in-Publication Data Watts, Barry D. The Foundations ofUS Air Doctrine . "December 1984 ." Bibliography : p. Includes index. 1. United States. Air Force. 2. Aeronautics, Military-United States. 3. Air warfare . I. Title. 11. Title: Foundations of US air doctrine . III. Title: Friction in war. UG633.W34 1984 358.4'00973 84-72550 355' .0215-dc 19 ISBN 1-58566-007-8 First Printing December 1984 Second Printing September 1991 ThirdPrinting July 1993 Fourth Printing May 1996 Fifth Printing January 1997 Sixth Printing June 1998 Seventh Printing July 2000 Eighth Printing June 2001 Ninth Printing September 2001 iv THE AUTHOR s Lieutenant Colonel Barry D. Watts (MA philosophy, University of Pittsburgh; BA mathematics, US Air Force Academy) has been teaching and writing about military theory since he joined the Air Force Academy faculty in 1974 . During the Vietnam War he saw combat with the 8th Tactical Fighter Wing at Ubon, Thailand, completing 100 missions over North Vietnam in June 1968. Subsequently, Lieutenant Colonel Watts flew F-4s from Yokota AB, Japan, and Kadena AB, Okinawa. More recently, he has served as a military assistant to the Director of Net Assessment, Office of the Secretary of Defense, and with the Air Staff's Project CHECKMATE. -
Page 8 News/Features: Page 2 Marine Corps Spouse of Year
Vol. 47, No. 11 Thursday, March 14, 2019 STEAM day at MacDill - page 8 News/Features: page 2 Marine Corps Spouse of Year News/Features: page 3 Joint firefighter training News/Features: page 3 Definition of a first sergeant Week in photos: page 4 Images from the week Photo by Airman 1st Class Scott Warner Students interact with a robot during MacDill Air Force Base’s annual Science, Technology, Engineering, Arts and Math Community: page 15 (STEAM) Day, at MacDill Air Force Base March 8. More than 2,300 students from local schools interacted with military Events, Chapel, more... units, joint force experts and industry partners to learn how STEAM skills are used to innovate and modernize America’s military and industry partners encouraging them to pursue STEAM-related educational and career opportunities. MACDILL THUNDERBOLT u Thursday, March 14, 2019 u WWW.MACDILLTHUNDERBOLT.COM u 1 NEWS/FEATURES MacDill spouse named Marine Corps Spouse of the Year 6th Air Mobility Wing Public Affairs After being selected as MacDill Air Force Base’s Spouse of the Year in February, Holly Vega has now been named as the 2019 Armed Forces In- surance Marine Corps Spouse of the Year. Vega, the mother of three children, is married to Lt. Col. Javier Vega, U.S. Marine Corps Forces, Central Command force sustainment officer. “My family means the world to me and being involved in their lives is incredibly important,” said Vega. “This award has helped me gain a greater appreciation and love for all of the military families we have met along the way.” Vega has served the military in numerous volunteer capacities to include family readiness volunteer coordinator, liaison for international spouses, and as a Lifestyle, Insight, Networking, Knowledge and Skills (L.I.N.K.S.) mentor with Marine Corps Family Team Building. -
Bolton's Budget Talks Collapse
J u N anrbpBtpr Hrralb Newsstand Price: 35 Cents Weekend Edition, Saturday, June 23,1990 Manchester — A City of Village Charm Bolton’s budget talks collapse TNT, CASE fail to come to terms.. .page 4 O \ 5 - n II ' 4 ^ n ^ H 5 Iran death S i z m toll tops O "D 36,1 Q -n m rn w State group S o sends aid..page 2 s > > I - 3 3 CO 3 3 > > H ■ u ^ / Gas rate hike requested; 9.8 percent > 1 4 MONTH*MOK Coventry will be Judy Hartling/Manchealsr Herald BUBBLING AND STRUGGLING — Gynamarie Dionne, age 4, tries for a drink from the affected.. .page 8 fountain at Manchester’s Center F*ark. Her father, Scott, is in the background. Moments later, he gave her a lift. ,...___ 1 9 9 0 J u p ' ^ ‘Robin HUD .■ '• r ■4 given stiff (y* ■ • i r r ■ prison term 1 . I* By Alex Dominguez The Associated Press BALTIMORE “Robin HUD,” the former real estate agent who claimed she stole about $6 million from HUD to help the poor, was sentenced Friday to the maximum prison term of nearly four years. t The Associated Press U.S. District Judge Herbert Murray issued the 46- month sentence at the request of the agent, Marilyn Har rell, who federal officials said stole more from the government than any individual. “I will ask you for the maximum term because I DEATH AND SURVIVAL — A father, above, deserve it,” Harrell told the judge. “I have never said what I did was right. -
AIR FORCE Magazine / July 2007 42
A Brush With the Air Force 42 AIR FORCE Magazine / July 2007 prototype for Corkin was Air Force Col. Milton Caniff was out front with “Terry and Philip Cochran, a noted World War II pilot and leader of air commandos in the Pirates,” but other cartoonists also found Burma. (See “The All-American Air- their calling in the wild blue yonder. man,” March 2000, p. 52.) He became a continuing character in “Terry.” In a famous “Terry and the Pirates” Sunday page from 1943, Corkin opened with, “Let’s take a walk, Terry,” and then delivered an inspirational talk about A Brush With the war and the Air Force as he and the newly fledged pilot Terry strolled around the flight line. The page was “read” into the Congressional Record and reported in the newspapers. Terry, Flip, and their colleagues had a great following among airmen, and the Air Force By John T. Correll the strip had considerable morale and public relations value. Gen. Henry H. “Hap” Arnold, Chief of the Army Air Forces, assigned an officer to as- sist Caniff with any technical details he needed. Caniff produced another strip, “Male Call,” without charge for camp and base newspapers. It featured Miss Lace, who was reminiscent of the Dragon Lady but less standoffish. It is difficult today to comprehend what a big deal the funnies used to be. Everybody read the comic strips. Characters were as well known as movie stars. The strips were printed much larger than present comic strips are. On Sunday, a popular strip might get a whole color page to itself. -
VULCAN HISTORICAL REVIEW Vol
THE VULCAN HISTORICAL REVIEW Vol. 16 • 2012 The Vulcan Historical Review Volume 16 • 2012 ______________________________ Chi Omicron Chapter Phi Alpha Theta History Honor Society University of Alabama at Birmingham The Vulcan Historical Review Volume 16 • 2012 Published annually by the Chi Omicron Chapter of Phi Alpha Theta at the University of Alabama at Birmingham 2012 Editorial Staff Executive Editors Beth Hunter and Maya Orr Graphic Designer Jacqueline C. Boohaker Editorial Board Chelsea Baldini Charles Brooks Etheredge Brittany Richards Foust Faculty Advisor Dr. George O. Liber Co-Sponsors The Linney Family Endowment for The Vulcan Historical Review Dr. Carol Z. Garrison, President, UAB Dr. Linda Lucas, Provost, UAB Dr. Suzanne Austin, Vice Provost for Student and Faculty Success, UAB Dr. Bryan Noe, Dean of the Graduate School, UAB Dr. Thomas DiLorenzo, Dean, College of Arts and Sciences, UAB Dr. Rebecca Ann Bach, Associate Dean for Research and Creative Activities in the Humanities and Arts, UAB Dr. Carolyn A. Conley, Chair, Department of History, UAB The Department of History, UAB The Vulcan Historical Review is published annually by the Chi Omicron Chapter (UAB) of Phi Alpha Theta History Honor Society. The journal is completely student-written and student-edited by undergraduate and masters level graduate students at the University of Alabama at Birmingham. ©2012 Chi Omicron Chapter of Phi Alpha Theta History Honor Society, the University of Alabama at Birmingham. All rights reserved. No material may be duplicated or quoted without the expressed written permission of the author. The University of Alabama at Birmingham, its departments, and its organizations disclaim any responsibility for statements, either in fact or opinion, made by contributors. -
THE FUTURE of IDEAS This Work Is Licensed Under a Creative Commons Attribution-Noncommercial License (US/V3.0)
less_0375505784_4p_fm_r1.qxd 9/21/01 13:49 Page i THE FUTURE OF IDEAS This work is licensed under a Creative Commons Attribution-Noncommercial License (US/v3.0). Noncommercial uses are thus permitted without any further permission from the copyright owner. Permissions beyond the scope of this license are administered by Random House. Information on how to request permission may be found at: http://www.randomhouse.com/about/ permissions.html The book maybe downloaded in electronic form (freely) at: http://the-future-of-ideas.com For more permission about Creative Commons licenses, go to: http://creativecommons.org less_0375505784_4p_fm_r1.qxd 9/21/01 13:49 Page iii the future of ideas THE FATE OF THE COMMONS IN A CONNECTED WORLD /// Lawrence Lessig f RANDOM HOUSE New York less_0375505784_4p_fm_r1.qxd 9/21/01 13:49 Page iv Copyright © 2001 Lawrence Lessig All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Random House, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto. Random House and colophon are registered trademarks of Random House, Inc. library of congress cataloging-in-publication data Lessig, Lawrence. The future of ideas : the fate of the commons in a connected world / Lawrence Lessig. p. cm. Includes index. ISBN 0-375-50578-4 1. Intellectual property. 2. Copyright and electronic data processing. 3. Internet—Law and legislation. 4. Information society. I. Title. K1401 .L47 2001 346.04'8'0285—dc21 2001031968 Random House website address: www.atrandom.com Printed in the United States of America on acid-free paper 24689753 First Edition Book design by Jo Anne Metsch less_0375505784_4p_fm_r1.qxd 9/21/01 13:49 Page v To Bettina, my teacher of the most important lesson. -
Understanding Steven Spielberg
Understanding Steven Spielberg Understanding Steven Spielberg By Beatriz Peña-Acuña Understanding Steven Spielberg Series: New Horizon By Beatriz Peña-Acuña This book first published 2018 Cambridge Scholars Publishing Lady Stephenson Library, Newcastle upon Tyne, NE6 2PA, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2018 by Beatriz Peña-Acuña Cover image: Nerea Hernandez Martinez All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-5275-0818-8 ISBN (13): 978-1-5275-0818-7 This text is dedicated to Steven Spielberg, who has given me so much enjoyment and made me experience so many emotions, and because he makes me believe in human beings. I also dedicate this book to my ancestors from my mother’s side, who for centuries were able to move from Spain to Mexico and loved both countries in their hearts. This lesson remains for future generations. My father, of Spanish Sephardic origin, helped me so much, encouraging me in every intellectual pursuit. I hope that contemporary researchers share their knowledge and open their minds and hearts, valuing what other researchers do whatever their language or nation, as some academics have done for me. Love and wisdom have no language, nationality, or gender. CONTENTS Introduction ................................................................................................. 1 Chapter One ................................................................................................. 3 Spielberg’s Personal Context and Executive Production Chapter Two .............................................................................................. 19 Spielberg’s Behaviour in the Process of Film Production 2.1. -
Airplane! by Michael Schlesinger
Airplane! By Michael Schlesinger In most people’s minds, the 1970s break neatly in two. The first half was the so- called Silver Age of Holly- wood, when a new genera- tion of directors arose and put their stamp on the mov- ies: Scorsese, Coppola, DePalma, Friedkin and oth- ers made ambitious, rule- breaking films that seemed to spell the end of the vaunted studio system (save Peter Bogdanovich, Stewardess Julie Hagerty and erstwhile pilot Robert Hays in the cockpit of the doomed who made traditional pictures ‘Airplane!’ Courtesy Library of Congress Collection. in a modern way). But a funny thing happened on the way to auteur nirvana: two “Zero Hour!” (Davison avers this was totally a coinci- other New Kids inadvertently killed the silver goose, dence.) The brass liked it yet were skeptical, but leg- and by the time the dust settled, Spielberg and Lucas endary producer Howard W. Koch “got” it and volun- were the new white-haired boys, and the studios teered to come aboard. With that reassurance and a were back in the blockbuster business for good. reasonable $3.5 million budget, Michael Eisner gave them the green light. Yet what most people forget is that big money was already being hauled in throughout the decade by an It didn’t begin smoothly. ZAZ, as they were called, exceedingly old-fashioned genre: the disaster film. wanted dramatic actors not known for comedy, who George Seaton’s good-natured “Airport” made a kill- would deliver the goofy dialogue perfectly seriously; ing in 1970, but it was considered a one-off throw- Paramount thought this was bonkers and wanted back. -
The US Army Air Forces in WWII
DEPARTMENT OF THE AIR FORCE HEADQUARTERS UNITED STATES AIR FORCE Air Force Historical Studies Office 28 June 2011 Errata Sheet for the Air Force History and Museum Program publication: With Courage: the United States Army Air Forces in WWII, 1994, by Bernard C. Nalty, John F. Shiner, and George M. Watson. Page 215 Correct: Second Lieutenant Lloyd D. Hughes To: Second Lieutenant Lloyd H. Hughes Page 218 Correct Lieutenant Hughes To: Second Lieutenant Lloyd H. Hughes Page 357 Correct Hughes, Lloyd D., 215, 218 To: Hughes, Lloyd H., 215, 218 Foreword In the last decade of the twentieth century, the United States Air Force commemorates two significant benchmarks in its heritage. The first is the occasion for the publication of this book, a tribute to the men and women who served in the U.S. Army Air Forces during World War 11. The four years between 1991 and 1995 mark the fiftieth anniversary cycle of events in which the nation raised and trained an air armada and com- mitted it to operations on a scale unknown to that time. With Courage: U.S.Army Air Forces in World War ZZ retells the story of sacrifice, valor, and achievements in air campaigns against tough, determined adversaries. It describes the development of a uniquely American doctrine for the application of air power against an opponent's key industries and centers of national life, a doctrine whose legacy today is the Global Reach - Global Power strategic planning framework of the modern U.S. Air Force. The narrative integrates aspects of strategic intelligence, logistics, technology, and leadership to offer a full yet concise account of the contributions of American air power to victory in that war.