Purcari Wineries Annual Report 2019
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Purcari Wineries Annual Report 2019 WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 2 Purcari Annual Report 2019 Purcari Annual Report 2019 3 WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 Disclaimer This presentation and its contents do not, and are not implied, with concerning the accuracy, completeness or results, performance, or achievements to be materially financial statements. The non-IFRS financial and operating intended to, constitute or form part of, and should not be reliability of such information, which is not intended to different from future results, performance or achievements measures used by the Company may differ from, and not construed as, constituting or forming part of, any actual be a complete statement or summary of the business expressed or implied by such forward-looking statements. be comparable to, similarly titled measures used by other offer or invitation to sell or issue, or any solicitation of any operations, financial standing, markets or developments The forward-looking statements included herein are companies. offer to purchase or subscribe for, any shares issued by referred to in this presentation. 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This presentation contains references to certain non- and tax advisors in order to make an independent comprehensive, has not been independently verified by Such forward-looking statements involve known and IFRS financial measures and operating measures. determination of the suitability and consequences of such or on behalf of the Group, nor does the Company or its unknown risks, uncertainties, and other important factors These supplemental measures should not be viewed in an investment. directors, officers, employees, affiliates, advisers or agents beyond the Company's control, and relate to events and isolation or as alternatives to measures of the Company’s accept any responsibility or liability whatsoever for / or depend on circumstances that may or may not occur financial condition, results of operations, or cash flows make any representation or warranty, either express or in the future, which could cause the Company's actual as presented in accordance with IFRS in its consolidated WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 Purcari Annual Report 2019 7 Index 07 About Purcari Wineries 17 Message from CEO 18 Our strategy About Purcari 20 2019 Operational Results Wineries Management report 33 Board of directors and other officers 58 Annex 1 64 Annex 2 WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 Purcari Wineries Plc Founded in 1827 by French colonists, Annual results 2019 Purcari Group is now... Awarded CEE winery of the year in 2015-2019 at Decanter London, “Wine Olympics” #1 Premium Wine brand in Romania, Moldova #1 Fastest growing large winery in Romania #1 Largest exporter of wine from Moldova 1,392 hectares of prime vineyards, top production assets Reputable shareholders alongside founder, Victor Bostan: Horizon Capital, Aberdeen Standard, East Capital, Fiera Capital, Franklin Templeton, Conseq, SEB, etc. WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 Purcari Annual Report 2019 11 4 brands, covering a broad spectrum of segments Purcari wineries at a glance WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 12 Purcari Annual Report 2019 Purcari Annual Report 2019 13 Purcari wineries at a glance Purcari wineries at a glance Sales ’10-19 Macro context Acquisitions RON Development Leading wine player in Romania and the CEE with a strong & expanding regional footprint Global economic activity Acquisition of 263 ha of Horizon Capital exit slowed. BREXIT, US-China vineyards and production 199 m through an ABB** Geographical breakdown of sales in value terms, 2019, % 2019 trade wars platform in Moldova Processed 35.000 tones 2018 168 m of grapes, historically the highest level. Strong economic Listing on Bucharest 2017 growth across CEE, 142 m Stock Exchange (BVB: especially Romania WINE) Profit sharing deal on 172ha Start of push into 2016 of vineyards in Romania 107 m brandy, sparkling Evolution of Purcari Group Purcari of Evolution (taken under operation)* 71 m Ukraine conflict, devalua- Relaunch of all 4 core 2014 tions across CIS; CIS share 60 m brands, marketing of sales down to ~10% shake-up 66 m 2nd Russian embargo, Strategy shift to CEE, 42% 23% 11% 6% 5% 3% 10% 2012 Group loses ~17% of 63 m away from Russia; business Romania defined as Romania Moldova Poland Asia CZ+SK Ukraine RoW 48 m key growth market 2010 45 m Horizon Capital invests into the company Located in a region with one of the richest wine heritages Global financial crisis Acquisition of Bardar, IFC invests into the Top 10 European countries by area under vines, kha 2008 1st brandy asset company 1st Russian embargo, 969 2006 Group loses ~80% of #1 CEE business 793 #4 Europe 705 Acquisition of Crama Focus on Moldovan 2004 Ceptura, 1st asset in exports to Russia Romania Acquisition of Purcari winery Foundation of Group 338 Acquisition of Bostavan, 1st asset in Moldova 147 192 106 103 92 69 66 Purcari grew business organically Note: Revenue for 2014 – 2019: IFRS financial statement issued in RON; 191 and via acquisitions, successfully Revenue for 2010 – 2013: IFRS financial statements issued in USD; adjusting to macro headwinds, *now 127ha, taken under joint operation (64ha) and direct lease (63ha) ES FR IT RO+MD PT GR DE RU HU BG refocusing away from reliance on ** On January 2020, Horizon Capital has returned as shareholders from their CIS to CEE latest fond, EEGF III WorldReginfo - 3b4f9430-bef8-4c6f-b141-3c90f1e30e59 14 Purcari Annual Report 2019 Purcari Annual Report 2019 15 Our Mission, Vision and Values Increasing number of medals won from year to year # of medals MISSION To bring joy in people’s lives, by offering them high quality, inspiring, ethical wines, and excellent value 56 for money. 44 VISION To become the indisputable wine champion in CEE, 23 25 acting as a consolidator of a fragmented industry. VALUES 15 Hungry We win in the marketplace because we want it more. 2015 2016 2017 2018 2019 Ethical Always do the right thing and the money will follow. Thrifty The only way we can offer better value for money. Decanter Concours Mondial Challenge de Bruxelles International du Vin Bordeaux Different We pride ourselves on taking a fresh look on things. Better We keep improving – both our wines IWSC Effervescents Mundus Vini and our people. du Monde Germany Unlike beer or spirits, wine production is more prone to quality fluctuations.